Full transcript
Интеграция искусственного интеллекта в бизнес
0:00Marglalan Kolevich , I have a question .
0:02Artificial intelligence is entering
0:04business right now , becoming deeply
0:06integrated , but the question is : what
0:07will customers value in 5 to 7 years ?
0:10That is , once it’s all fully
0:11integrated ? What is it that we , as
0:13entrepreneurs , need to be working on
0:15right now ?
Отношение к искусственному интеллекту
0:18You know , you say " customers , " but
0:20perhaps we could frame the question
0:22more broadly : what will we value in
0:25artificial intelligence ? Or , we could
0:29frame it even broader . Most people make
0:32the mistake of thinking that artificial
0:35intelligence will take us over . Movies
0:40have really scared us into thinking
0:42they’ll seize control and so on . But
0:46you know , the funny thing is , AI won't
0:49conquer us — we will hand it everything
0:52voluntarily and with joy . Why ? Because
0:56AI and robots will do everything
0:59cheaper , faster , easier , and with
1:02higher quality . If you have a robot
1:06housekeeper that does everything
1:07flawlessly , follows orders , and doesn't
1:10need reminders , what will happen ? What
1:12will you do ? You will trust it with
1:15more and more tasks . So , the better the
1:18AI gets , the more access to your
1:20computer you’ll grant it . You’ll
1:23give it access to your hard drive ,
1:25Google Drive , iCloud , your calendar ,
1:27and your email . You will offer that
1:30access yourself because it’s cheaper ,
1:32easier , better , and more efficient . And
1:35we will keep giving it that access as
1:37long as AI remains more efficient than
1:39humans . We’ll actually enjoy it . We
1:42will happily surrender our future and
1:45our fate to artificial intelligence .
1:49And when we’ve handed it all over ,
1:51one day we’ll wake up in horror ,
1:54realizing we can't even imagine life
1:57without it . And if we go back to your
Стратегия Amazon
2:02question about customers , they will
2:05always value what is faster , cheaper ,
2:07higher quality , and easier . Jeff Bezos
2:11put it well . He said : " Many people
2:14predict the future and ask me : ' On what
2:17basis do you make your plans ? ' " He says
2:20: " Actually , I don't base my plans on
2:22predictions . " " I base my plans on what
2:26will never change . " And what will
2:28always stay the same ? The fact that
2:30people will always want things cheaper ,
2:32faster , and of better quality .
2:36Accordingly , Amazon’s entire strategy
2:38is to provide exactly that : cheaper ,
2:39faster , and better . And customers , they
2:43absolutely don't care about the
2:45internal workings of our businesses .
2:50They just want to place an order and
2:51get it , that’s all . They don't really
2:55care about what we do , what our
2:57processes are , or how many factories we
2:59have . And , accordingly , if artificial
3:03intelligence helps us , the customers ,
3:05to deliver goods or services faster ,
3:07cheaper , better , and so on , that’s it
3:09, those companies will win . Accordingly
3:14, the only companies that will win are
3:16those that move most of their
3:17operations to artificial intelligence
3:19faster .
Влияние ИИ на образование
3:22Well , over time , it will be harder for
3:23us to do that , because artificial
3:24intelligence is now being integrated
3:26not only into business , but also into
3:27education . And our children are using
3:30it too , yes , which essentially takes
3:32away the opportunity for logical
3:34thinking . And further on , there will be
3:36fewer and fewer people every year who
3:38know how to think logically and ,
3:40accordingly , manage this system .
3:42Well , not exactly , actually . Look ,
3:45every generation thinks that children
3:48are getting dumber . Every generation .
3:51Our parents thought so , our parents '
3:54parents thought so . Why ? Because , yes ,
3:57for our parents ' tasks , we are dumb ,
4:00but for our tasks , our parents are dumb
4:02. The same will happen with our
4:04children . We talk about logic , this and
4:08that , our kids don't understand , are
4:10atrophying , and so on , but they
4:12understand things that we don't even
4:14get , like , what's that about . I mean , I
4:19just look , not many young guys , they
4:22understand such things , and for them ,
4:25it's natural . I mean , they didn't study
4:30it like we do — like I'm studying
4:32vibecoding , I'm really studying it ,
4:34taking topics , studying concepts , what
4:37it means , the history of the term , what
4:39it's for , how it helps . It's just
4:43natural for them , like breathing . And
4:46you see , many things that we —
4:47conditionally speaking , if you take
4:49intelligence and break it down into
4:51parameters and criteria — we have our
4:53own parameters and criteria that show
4:55us that a person is very smart .
4:57Uh-huh .
4:59Well , these parameters and criteria
5:01don't fit these kids because they are
5:03preparing for a different future . We
5:05were preparing for a different future .
5:07We as parents are always like generals
5:09preparing for the last war . And we are
5:12doing the same . We are preparing
5:15children for our ...
5:18for our past .
5:20We say things like : " Damn , I don't know
5:22English , I need to put my kid in
5:23English classes . " Damn , China is
5:25booming now , I need to put them in
5:26Chinese classes . Damn , I need to sign
5:29them up for programming , damn , they
5:30need to know math . Why ? Because these
5:33are the things that were missing for us
5:35, that we lacked . Accordingly , we are
5:37overloading the child , but the child
5:38has a different future . And maybe what
5:41they actually need is drawing , dancing ,
5:44art . We are not going through math or
5:47languages at all , because now with LLMs
5:49, you just wear a little device , talk ,
5:52and it translates into Chinese
5:53immediately . Why would you study
5:55Chinese if you can just put on a little
5:57device and talk to any Chinese person ?
6:00Accordingly , our requirements to know
6:02Chinese , English , or math and logic
6:04don't work ,
6:06they are not relevant . Now we are
Нелинейная логика
6:08learning , we grew up , I even studied
6:11logic myself at law school . We studied
6:15linear logic , but the current world is
6:18moving toward non-linear logic . And
6:21that is something completely different .
6:24Both linear and non-linear logic are
6:26contradictory concepts . It’s like how
6:29I was lucky back in the day . I had a
6:32math teacher who graduated from , uh ,
6:34some Moscow mathematics institute . Well
6:38, he was a bit of an alcoholic , but
6:40very talented . All the kids loved him ,
6:43parents loved him , and so on . And he
6:45taught us math , not just math , but
6:48everything beyond math as well . And in
6:51this way , he broadened our horizons . I
6:54was amazed when he talked about
6:55non-Euclidean geometry , or
6:57Lobachevsky's geometry , so to speak . We
7:00know in ordinary geometry that two
7:02parallel lines do not intersect . But in
7:05Lobachevsky's or non-Euclidean geometry
7:07, they do intersect , and even twice ,
7:10two parallel lines . Furthermore , we
7:14know that in any square , all sides are
7:16equal , but in that geometry , they are
7:19not . We know that in our ordinary
7:23linear geometry , the shortest distance
7:26between two points is a straight line ,
7:28but in non-Euclidean geometry , the
7:30shortest distance is a curve . And how
7:33does that work ? Take a globe and look
7:36at how airplanes fly . Here is your city
7:39, here is your city . Just fly straight .
7:41Why are you flying like that over the
7:44Arctic ? You look , and airplanes are
7:46flying in some strange way .
7:47And in aviation , this is called an
7:49orthodrome . Orthodromy , when you map a
7:53route on a sphere , you always fly along
7:55a curve , because you can't fly straight
7:58, because along a curve , in short ,
8:01now we're going to end up in the flat
8:02earth theory . We're about to take a
8:04wrong turn here .
8:06My point is that this linear logic we
8:09live in doesn't work in this future , or
8:11it doesn't work the way we think .
8:15Therefore , our assessment of our
8:17children's intelligence through our
8:19parameters will always be flawed .
8:23Therefore , as usual , we have to grumble
8:26, complain about children , say a stupid
8:28generation is growing up , and where is
8:30the world heading ?
8:32Where is the world heading ? How will
8:34they feed us , how will they serve us a
8:36glass of tea ? Yes , yes , yes . Where is
8:39the world heading , with such an
8:40education we are all doomed , and so on .
8:43Well , nothing to worry about . Actually ,
8:47look , back in our day , our parents
8:49focused on things like memorizing the
8:51multiplication table , for example . That
8:54used to be considered really cool and
8:55very important . But if you tell someone
8:59that now , well , it’s just laughable .
9:02Memorizing the multiplication table
9:04when you have a calculator at hand , and
9:06so on . There’s really no need for
9:09that at all . There’s no need to know
9:10languages . There’s no need to know
9:12how to use a calculator . There’s no
9:14need to know a whole bunch of other
9:15things either .
9:17Margulan Kalievich , isn't this the very
9:20moment that forces the brain to move ,
9:22to actually start working at least a
9:24little bit ? I mean , those skills should
9:28be replaced by some other ones . But
9:31nowadays , when you look around , people
9:33usually have a phone in their hands ,
9:35not a book . I mean , like
Расслоение по интеллекту
9:37Yes . Well , look , the danger of our
9:40current time is actually that there
9:43will be a sharp stratification of
9:46people based on intelligence ,
9:49not based on wealth , not based on money
9:51, but on intelligence . People will be
9:53divided into two camps . One camp of
9:55thinking people and another camp of
9:57non-thinking people , and unfortunately ,
9:59the non-thinkers are the majority . And
10:02the gap between the thinkers and the
10:03non-thinkers will be catastrophic . It
10:07is growing . Why ? Because artificial
10:09intelligence is like a magnifying glass
10:11. It makes the dull even duller , and
10:15the smart even smarter .
10:16It makes them even smarter ,
10:18because it has built-in algorithms . The
10:20dumber the questions you ask , the
10:22dumber the answers it starts to give
10:23you . It starts answering more simply
10:26because it has a mechanism to adapt to
10:28the user .
10:29Consequently , it starts explaining
10:31everything to you even more simply , and
10:33in this way , you become even duller .
10:36Because you have no need to ask
10:37different questions . It gives you
10:39ready-made , templated answers . But when
10:42a person is smart , they start asking
10:43critical questions , deeper questions ,
10:45questions on a different level , and so
10:47on . The intelligence starts to adapt
10:49and answer more intelligently , and it
10:51starts building a conversation with you
10:53in a completely different way . And thus
10:56, even at the level of a simple ChatGPT
10:59— I'm not even talking about coding ,
11:01web coding , agents , and so on — even at
11:04this level , stratification occurs . And ,
11:08as I said , I believe the era of
11:10intelligence is upon us . What does
11:13artificial intelligence actually
11:15provide ? It poses a challenge to
11:18natural intelligence . And the task of
Ограничения ИИ
11:23who will control the future depends
11:25solely on who turns their brain on
11:28faster . I mean , artificial intelligence
11:32will outpace us in all routine
11:34operations , in all massive operations
11:37where speed , accuracy , data volume ,
11:39data processing , and so on are needed .
11:43But artificial intelligence , I think ,
11:45won't be able to build non-linear
11:48connections and dependencies for a very
11:50long time , because you could , for
11:52example , say : " We're sitting here at
11:55Lake Balkhash , we have a Russian olive
11:57tree here , right , its scientific name
11:59is Elaeagnus commutata . " Silverberry .
12:02You softened it , like you did , Margulan
12:04Koliche . I , I said it more softly , but
12:06the scientific name is actually
12:08silverberry , yes . And we can ask , what
12:12do this person here and a guy who went
12:15to a casino and blew a few thousand
12:18dollars have in common ? Yes , will
12:22artificial intelligence understand the
12:24difference ? It won't . It will say : "
12:26What does the tree , Lake Balkhash , and
12:27some dude who blew money in a casino
12:29have to do with each other ? " But we ,
12:31humans , immediately understand , " loh "
12:34narrow-leafed or silverberry and " loh " [
12:36sucker / dupe ] , a golden boy who blew his
12:39money — it's essentially the same thing
12:41. Well , we make these connections ,
Нелинейные связи
12:44notice .
12:45The tree is innocent in all this ,
12:46right ? We aren't insulting the tree ,
12:49but for us , these are identical
12:51concepts , and artificial intelligence
12:52cannot link that yet . It's too
12:55non-linear . One is from botany , and the
12:58other is from folklore , from slang , you
13:00see ? And we , as humans , are the ones
13:04who can — there are layers , different
13:07layers of data or knowledge — we can
13:09build non-linear dependencies and
13:11connections , and non-linear means they
13:14come from chaos theory , they aren't
13:16subject to algorithmization , and
13:18artificial intelligence is just
13:20algorithms , understand ? And they don't
13:23yield to algorithmization . This is at
13:26the level that in English is called
13:28serendipity , or at the level of a gut
13:30feeling , intuition . And at the level of
13:35Chinese philosophy , it's called
13:37knowledge without words , when a person
13:40knows , but cannot explain . Uh-huh .
13:44Uh-huh .
Ограничения искусственного интеллекта
13:46And have you looked at how we can only
13:47teach artificial intelligence , at most ,
13:49what we can explain ? We can't explain
13:53or teach it something we can't explain
13:55ourselves . But the problem is — or
13:58rather , not a problem , but our
14:00advantage is — that we know many things
14:02we cannot explain . By the way , wisdom
14:06belongs to this category . Wisdom is
14:09also a non-algorithmizable thing .
14:13Accordingly , there's no need to expect
14:14wisdom from artificial intelligence
14:16either . And wisdom is often more
14:18effective than science , than knowledge .
14:20Than knowledge ,
14:22yes .
Опыт и алгоритмы
14:23More like experience , probably .
14:25Experience is a lesson learned from a
14:29mistake made .
14:32And in that regard , you know ,
14:33artificial intelligence learns from its
14:35mistakes better . By the way , in terms
14:38of gathering experience , artificial
14:40intelligence is cooler than a human .
14:43But another question is that it
14:44extracts knowledge or experience from
14:47its mistakes in the form of algorithms .
14:50And what I am talking about is
14:51precisely non-linear connections . We
14:54can extract from experience not
14:57algorithms , but non-linear connections ,
15:00non-linear sequences , using non-linear
15:02logic that we never even studied , but
15:05have an internal sense for .
15:08Uh-huh . Let me give you , sorry , a
15:11simple example . Did anyone teach us
15:14about justice ?
15:16They didn't . Right ? Is there some
15:18algorithm for justice ? There isn't . But
Справедливость и доброта
15:20each of us understands inside what
15:22justice is . And it's hard to explain ,
15:25because we are born good . Well ,
15:27initially
15:28how
15:29we we are initially born good and kind .
15:33No , the question isn't — justice isn't
15:35just about kindness , and very often
15:37justice is cruel . That's something else
15:41. Virtue is something else . Here's
15:43justice . Where does it come from in us ,
15:46for example ? But we have it inside .
15:48Well , because our conscience bothers us
15:49, right , or how ?
15:49Ah ,
15:50because conscience bothers a person .
15:51Because of that .
15:52Well , the concept of conscience .
15:54Parents told us in childhood ,
15:55everything from childhood . Yes .
15:56But no . Look , there are people who grew
15:59up as orphans , but that doesn't mean
16:02they don't have a sense of justice .
16:05Society teaches us from birth , do you
Эволюция справедливости
16:07see , how did that happen ?
16:10Evolutionarily , we grew up , and all the
16:12unfair individuals did not survive
16:14because they were cast out of the tribe
16:16and called inadequate people .
16:18Uh-huh .
16:20If you just take , take a swing and slap
16:22Andrey on the head . We'll say : "
16:25Yaroslav is inadequate , we'll stop
16:27talking to you because you're
16:28inadequate . " And why inadequate ? What
16:30is an inadequate person ? An inadequate
16:32person is unpredictable . And if they
16:35are unpredictable , you can't do
16:36anything with them because you don't
16:38know their next move . Accordingly , such
16:41individuals were isolated from society
16:42and perished because they couldn't feed
16:44themselves ,
16:45couldn't survive .
16:46And , accordingly , such people did not
16:48produce offspring .
16:50Uh-huh . And so , historically , this
16:54sense of justice , the sense of mutual
16:57exchange , conscience , and so on , is in
17:00our genes . It's not at the intelligence
17:03level ; it's at the level of motor
17:05skills and genes . We feel , for example ,
Чувство вины
17:09if we did something wrong — we don't
17:12even know yet that we did something
17:14wrong , but we feel uncomfortable , like
17:16we messed up . We feel it ,
17:19we feel it . And we can't even grasp or
17:22define the parameters . By what
17:23parameters did I mess up ? But I feel
17:26that I did something not very good .
17:31These things cannot be algorithmicized ,
17:32and we won't teach artificial
17:34intelligence to do this . M.