Почему вы много работаете, но не получаете результат? Всё дело в стратегии!

0:01If you work a lot , you have a lot of

0:03hustle , many tasks , a lot to do , but

0:05very few results and you're not

0:07achieving much in life , then you have a

0:09strategy problem . Make sure to watch

0:12this video to the end , and I will

0:14explain what strategy is and how it

0:16influences your life . Many people think

0:19that to get a lot of results , you need

0:22to move more , complete more tasks , work

0:24more , and so on . In reality , aimless

0:28actions by themselves do not bring

0:30results . Results come specifically from

0:32purposeful , precisely calibrated

0:34actions . And without a strategy , this

0:36is impossible to achieve . First of all ,

0:39I would like to say that any of your

0:41actions not based on strategy are just

0:43hustle before failure . So let's figure

0:46out today what strategy is , understand

0:49how it works , and how you can apply it

0:51in your life . Many think that strategy

0:55is just plans , or some technical term

0:58applied in certain special situations .

1:02And for people , the word " strategy " is

1:04perceived as overly complex , so they

1:07try to avoid it . But in reality ,

1:10strategy is a planned line of the most

1:13effective behavior to reach your goals

1:16by focusing your attention on what has

1:19the greatest importance in the long

1:21term . Let's break down this definition

1:24piece by piece . What is a line of most

1:26effective behavior ? This is where the

1:29main line of separation between

1:30strategy and plans occurs . Let's

1:33analyze what plans are and what

1:34strategy is , so we clearly understand

1:36the difference between them . Well , a

1:39plan is essentially a to-do list that

1:41you complete in a specific order . But a

1:43strategy is a line of behavior . It is

1:46not a to-do list ; it is a line of

1:48behavior . To explain it more easily ,

1:50for example , I will tell you a Chinese

1:52parable . You know that the Chinese are

1:55very strong in strategy , especially in

1:57Sun Tzu's " The Art of War , " where a lot

1:59is said about strategy . So , there was a

2:03king in a Chinese kingdom who expected

2:07an attack from a neighboring kingdom .

2:11He summoned his three generals and

2:13asked them to develop countermeasures

2:16against the attack . One general said , "

2:19I am a combat general . We will engage

2:22in war , I know from experience , and we

2:24will figure it out on the spot . Things

2:26become clearer on the spot . " The second

2:28general says , " No , we need to build

2:30defensive fortifications , we need to

2:33build fortresses , we need to be

2:35invincible , and then we can achieve

2:37victory . " And the third general says : "

2:40I won't propose anything specific , but

2:42I know for sure , we need to hold the

2:45high ground , we need to cut the enemy

2:47off from drinking water , and we need to

2:50use the advantages of the terrain and

2:52the advantages of day and night . " So ,

2:55what happened ? The first general

2:58suggested fighting with no plan at all .

3:00It's like how businessmen often act ,

3:02you know , based on intuition . " I'll

3:04just dive in , and the situation will

3:05show , " or " war will show the plan . "

3:07People often say that , too . The second

3:09general specifically proposed making

3:11plans : that is , fencing off the city

3:14perimeter , building walls , a project ,

3:16plans , what to do , and so on . But the

3:19third one wasn't talking about plans or

3:21expenses , because building defensive

3:23structures is , after all , very

3:25expensive . The third general was

3:27talking about a line of conduct . This

3:29line of conduct : always hold the high

3:31ground , always cut the enemy off from

3:34sources of drinking water , always use

3:36the possibilities of day and night , and

3:38so on , and so on . Do you see the

3:40difference between strategy and plans ?

3:43Plans are concrete steps , while

3:45strategy is a line of conduct that runs

3:48through everything , through all your

3:50actions , including all your plans .

3:53Furthermore , as we said , strategy is a

3:55planned line of the most effective

3:58behavior for achieving your long-term

4:00goals . Strategy always pursues your

4:02achievement of long-term goals . It is

4:05not aimed at achieving your short-term

4:07goals . That also needs to be clearly

4:09understood . While in plans , you very

4:11often set short-term goals . How is this

4:14achieved ? It is achieved by

4:16concentrating your attention on the

4:18most important , the most essential

4:20things . What is the most important

4:21thing ? The most important thing — look ,

4:23many people do a lot of actions and

4:25think that the actions themselves will

4:27lead them to the result . In reality ,

4:29actions in themselves do not lead to a

4:32result . They simply increase the amount

4:34of bustle and chaos in your life . You

4:35are just wasting your energy in vain ,

4:38running back and forth . You should only

4:41take actions that directly influence

4:43your achievement of your result . And

4:46such actions are called points of

4:48leverage . So , strategy is , in essence ,

4:52the concentration of your attention on

4:54points of leverage , only on those steps

4:57that will specifically lead you to your

4:59long-term goals and , precisely , in the

5:02long term . That is , strategy is not

5:05something where you take a couple of

5:07steps and get an immediate result . As a

5:09rule , strategies provide long-term

5:12results . They don't give a result

5:14quickly , but they do provide a lasting

5:17result . It is very important to build a

5:19strategy first , because if you don't

5:22build a strategy , you are like a

5:24hamster in a wheel , fighting daily with

5:26the problems that come your way every

5:28single day . But if you work based on a

5:32strategy , daily problems simply stop

5:34flying at you , and you focus on more

5:37long-term goals , doing so slowly and

5:40thoughtfully . Please recall a situation

5:43in your life . You have surely had

5:46situations where you were doing many

5:48different things , performing tasks , and

5:50suddenly , at some point , you started

5:52getting results from one particular

5:54action . That is , a certain action had

5:57the greatest impact on the final result

6:00. Please describe this in the comments .

6:01Remember such an action . And such

6:04actions are exactly the points of

6:05leverage . You simply intuitively

6:07pressed the point that directly

6:09influenced your result . Now imagine

6:12that to reach your long-term goals ,

6:14there are , say , 1,000 tasks that need

6:17to be completed . But if you rush to do

6:20all 1,000 tasks at once , you simply

6:22won't have enough time and energy for

6:25all of it . But if you extract from

6:28these 1,000 tasks only the key points

6:31of leverage that you need to press to

6:34instantly get progress toward your goal

6:36or achieve an effect , that is what

6:39strategy is . Strategy is essentially ,

6:43as I have said and will repeat , a work

6:46plan focused only on points of leverage

6:49. To understand , to understand more

6:51deeply what strategy is and how to

6:54build it , let's go through several

6:56fundamental principles you need to know

6:58. First , you must clearly grasp for

7:01yourself that there is nothing isolated

7:04in this world . Everything in this world

7:06is interconnected with everything else

7:08in one way or another . You cannot even

7:10imagine something that stands

7:12absolutely apart . Everything is a part

7:14of our reality . Second . You must

7:16understand that all relationships that

7:19exist between people , between people

7:21and things , or between objects — all

7:23these relationships are dynamic ;

7:25nothing stands still , everything is in

7:28motion . And these relationships are not

7:31just dynamic ; they only move in two

7:33directions . They either improve and

7:36flourish , or they deteriorate and die .

7:39Let’s take something simple , for

7:40example , your relationships with

7:42friends . So , your relationships with

7:44friends are constantly in flux . Some

7:46relationships or your connection with

7:48one friend might be improving , with

7:50another they might be worsening , but

7:52they are always in motion . Or let’s

7:54take your relationships with colleagues

7:56or partners ; those relationships are

7:57also either improving or worsening . If

7:59you don't communicate , the

8:00relationships deteriorate automatically

8:02. If you communicate more often and

8:04deeply , your relationships improve .

8:06Therefore , the first two principles are

8:09that everything in this world is

8:10interconnected , and second , all

8:12relationships in the world are dynamic .

8:14They are either worsening or improving .

8:17I will immediately give you a small

8:19life hack for managing relationships .

8:21If you want your relationships with

8:23friends , relatives , or colleagues to

8:25improve , I will give you a very good

8:27and effective life hack . Relationships

8:30are strengthened and improved only

8:32through attention . That is , the more

8:35attention you give to your

8:36relationships , the better your

8:38relationships become . In general ,

8:40attention is an elixir of life , as I

8:43call it . I even have a formula for this

8:47, that attention equals , open

8:49parenthesis , your time plus your energy

8:52, close parenthesis , multiplied by love

8:55. If you dedicate time to any of your

8:59relationships , spend energy , and do it

9:02with love , then any of your

9:04relationships will flourish . The third

9:09principle I would like to talk about is

9:11that in this world , all relationships

9:13are not built just like that ; they are

9:15built on cause-and-effect relationships

9:17. All relationships between people and

9:21objects , between objects , and between

9:24people are built on cause-and-effect .

9:26Let’s take , for example , simple

9:28relationships between a person and some

9:30object . I can take this computer , push

9:32it , and it will move . In a car , if I

9:35press the gas pedal , it will move . If I

9:36press the brake , it will stop . That is ,

9:38there is always a cause and there is an

9:40effect . Let’s take your relationship

9:42with a partner , for example . If you act

9:44dishonestly toward your partner , your

9:46relationship will deteriorate . If , on

9:48the contrary , you show attention and

9:51care for your partner , your

9:52relationship will improve . Therefore ,

9:55it is very important to grasp this

9:58third principle : that relationships are

10:00not just dynamic , and it’s not just

10:03that they have a cause and effect , but

10:06that all relationships consist of

10:08cause-and-effect connections . Nothing

10:11in the world happens for no reason . And

10:13you know , this is very good news ,

10:16because understanding cause-and-effect

10:19relationships gives us an understanding

10:21of what needs to be influenced in order

10:24to get the desired result . After all ,

10:27we all have goals , and we all have

10:29desired results . And our task is to

10:32find this direct connection between

10:34your action , which will be the cause ,

10:36and the result that you will receive as

10:38a result of this action . Thus , we have

10:42understood that to achieve any desired

10:45result , you need to create a specific

10:47cause . And there can be many of these

10:50causes . And your task is to isolate and

10:52highlight the most key cause . And when

10:55you set a goal for yourself and write

10:58down the entire list of actions that

11:00need to be taken to achieve this goal ,

11:03you need to sit down and think

11:05carefully about which specific actions

11:08will have the greatest impact on the

11:10result and on achieving that result .

11:13Here , I will immediately share a life

11:14hack . You know , as a rule , to achieve

11:18most , perhaps even all of your goals ,

11:21it is enough to focus on the actions

11:24that lead to growth . After all , in the

11:28end , all our goals are aimed at growth .

11:30Because what is growth ? Growth is the

11:33primary manifestation of life . Wherever

11:36there is life , it grows . Wherever

11:38everything degrades , it dies . That is ,

11:42the whole world is divided into life

11:44and death . A person , or an object , or a

11:47plant , when it begins to degrade ,

11:49wither , and so on , it heads toward

11:51death . Likewise , if a person stops

11:55developing , if they stop growing , they

11:57begin to degrade and die . And if a

12:01person develops and grows , they begin

12:04to thrive . The same thing happens in

12:07business . If a business has growing

12:09profits , it thrives . If its profits

12:11fall , it degrades and heads toward

12:14bankruptcy . Therefore , in essence , I am

12:17giving you a strategy right now : to

12:20determine which actions are key to most

12:23of your goals , focus on those that

12:25directly impact growth . For example ,

12:29let's take any of your wants and

12:31desires . Someone wants more profit ,

12:33someone wants more money , someone wants

12:35more happiness , better relationships ,

12:37and so on and so forth . If you combine

12:41all these goals and look at them , they

12:44are all united by the word " growth " —

12:47growth in profit , growth in business ,

12:49growth in contacts , and so on .

12:53Therefore , for any actions or goals , to

12:57single out which are the most key ,

13:00highlight those that directly influence

13:04growth . You are working in business ,

13:07and every day a bunch of tasks comes

13:08your way . Accounting is struggling , a

13:11mistake occurred , something else

13:13happened , and so on and so forth . You

13:16take the list of tasks and look at what

13:19directly affects the growth of my

13:21profit . If that isn't on the list , then

13:24you are just a hamster running in a

13:26wheel . You should take that list of

13:29tasks and put the three actions that

13:32will directly impact or lead to the

13:34growth of your profit as the top three

13:37items . Thus , by doing at least three

13:41actions every day that lead to growth

13:44in any area , you will generally take

13:47the shortest path to achieving your

13:50goals . This is the foundation of the

13:53strategy . Let me give you one more

13:55example . When you , for instance , start

13:58a business , what is the key to starting

14:01any new business ? Many people usually

14:04start thinking : " Well , it's marketing ,

14:06it's sales , it's HR , it's team building

14:08, it's a business plan , it's accounting

14:11, you need to know finance , and so on

14:13and so forth . " In reality , all of this

14:17is , I would say , tactics , plans , and

14:21bustle . The most important thing is

14:23that you must determine this for

14:24yourself . You must clearly understand

14:26that business is a marathon . And in the

14:29process of doing business , you will

14:32inevitably make many mistakes and fall

14:34many times . There is not a single

14:36person who has built a business or

14:38achieved any goal right away . And , by

14:40the way , I am not just talking about

14:41business right now . This applies to any

14:43type of human activity . When you start

14:46any type of human activity , you are

14:47inevitably faced with mistakes and

14:49certain failures . Strategically , the

14:52most important thing from the very

14:55beginning is to start only a venture

14:57where you will get back up every time

14:59you fall . And what kind of venture

15:02could that be ? It can only be a venture

15:04that you love . If you want to start a

15:06business , you first need to decide and

15:09find a venture where , if you fall , you

15:11will have enough energy and motivation

15:14to get back up and move forward . This

15:17is the number one strategic task when

15:20starting or launching a new business .

15:24The second strategic point of effort ,

15:27one might say , is to find such a

15:29business , preferably , even if you don't

15:32love it very much , that would provide

15:35an immediate return , that is , a quick

15:38payoff . Because when you get a quick

15:42return from a business or any of your

15:44goals , this quick return gives you the

15:46strength , energy , and motivation to

15:48continue further . Thus , if you want to

15:51start a new business or any new venture

15:54, you must focus your attention on two

15:56things . First , choose a venture that

15:59you are willing to work on regardless

16:01of setbacks , which , as a rule , is a

16:04favorite task or a favorite activity .

16:06Or second , a venture that will give you

16:09an immediate return , thanks to which

16:12your motivation and energy will be at a

16:14high level and will support you during

16:17your falls . Actually , the issue of

16:19mistakes and falling is a fairly large

16:22topic . Most importantly , you must also

16:25learn this : a fall is never bad , and

16:27you will never become a loser or a

16:30failure just because you fell . You

16:33become a loser or a failure if you fall

16:35and don't get up . But if you get up

16:38after every fall , you have a huge

16:40chance of becoming a winner . And it is

16:42also very important to be in the right

16:44environment , communicate with the right

16:46people , and receive the right

16:47information or the right knowledge . If

16:49this is relevant to you , head over to

16:51my Telegram channel . I share a lot of

16:53life hacks and real-life stories right

16:55there . The link to my Telegram channel

16:57is in the description under this video .

16:59To further solidify our understanding

17:03of strategy and why it's needed , I’ll

17:07give you a few thoughts or life hacks

17:10so you can grasp it more deeply . A

17:13strategy , simply put , is wisdom turned

17:18into a plan . You see , when we do

17:21something , we face many uncertainties ,

17:23and we don't know what obstacles we

17:25might encounter . And it's impossible to

17:29foresee every scenario and every option

17:31. The only thing we can foresee is how

17:34we will react and act in those

17:36situations . And that is called a course

17:39of action . So , this course of action

17:42should be based on wisdom . A strategy

17:44is wisdom turned into a plan . That

17:47means you have wisdom , life experience ,

17:49and the understanding of how to behave

17:50in different situations . You develop

17:53this course of action , which is your

17:55strategy , and then you build a plan

17:57based on it . And then your plan has

18:00room for change . You can always adjust

18:04or change it without straying from your

18:07goal . I would also like to mention that

18:10business without a strategy is just

18:12busywork before failure . Any business

18:15is a marathon , and it is a long-term

18:17endeavor . So you must also grasp that

18:20business without a strategy is busywork

18:22leading to failure . Now , what about

18:25investments ? Investing without a

18:28strategy is just gambling in a casino .

18:30For those who think they are investing

18:33or are involved in investments , you are

18:36actually just trading . If you don't

18:39have a strategy , if you don't have an

18:41investment policy statement that

18:43outlines your investment strategy , then

18:45you are most likely gambling . Let’s

18:48look at what a plan without a strategy

18:50is . A plan without a strategy is just a

18:52to-do list . It’s just a list of tasks

18:56that isn't tied together by anything

18:58common or by a line of most effective

19:01behavior . You must understand that a

19:04strategy is a line of conduct or a

19:06model of behavior under conditions of

19:08uncertainty . And when you want to

19:11achieve any success or any goals , you

19:13must interact with uncertainty , because

19:16success usually doesn't happen where

19:18everything is clear and obvious to

19:20everyone . Many people have already

19:23walked that path before you . But

19:25success is always possible where things

19:27are unclear , where there are risks . A

19:29strategy is a model of behavior under

19:31conditions of uncertainty . A strategy

19:34isn't just about what to do ; it’s

19:37also about how to do it , when to do it ,

19:40where to do it , with whom , and why .

19:43Therefore , a strategy is much deeper

19:46than what most people realize . I

19:48suggest that right after this video ,

19:50you think about whether you have a life

19:53strategy at all and what your long-term

19:56goals are . Go ahead and break your life

19:59down into long-term goals . Five-year

20:01goals , ten-year goals . And for these

20:03goals , you can write down three things .

20:06I’ll give you a life hack on how to

20:08create your strategy quite simply . Take

20:11a 5-10 year period , for example , or you

20:14could even do a 20 - year period . And

20:17create three lists . For the first list ,

20:21write down your goals for who you want

20:24to be . In 5 years , in 10 years , in 20

20:27years . The second list . Well , I say

20:30list , but it could be just a single

20:32item . The second list is what you want

20:35to have in 5 years , in 10 years , in 20

20:38years . And the third is what you want

20:41to be doing in 5 years , in 10 years , in

20:4420 years . And once you set these three

20:48types of goals , that is essentially

20:51half of your strategy . Meaning you know

20:55where to go and what to achieve . After

20:59that , write a list of what absolutely

21:02must be done to reach these goals . That

21:07is , without which these goals are

21:08impossible . And when you write this

21:11down , these will usually be the key

21:14actions you must take or the

21:16prerequisites for you to reach those

21:18goals . Then , reflect on what directly

21:22influences the growth of your current

21:25state . From your current state to your

21:28future one . As a rule , all your goals

21:32— the difference between your current

21:34state , who you are now , what you have ,

21:37and what you do , versus who you want to

21:40become , what you want to have , and what

21:43you want to do — is just growth , that

21:45is , scale . You need to grow . There are

21:50never goals where you need to fall . All

21:53your goals are aimed at growth . So ,

21:57every day , just include at least three

21:59tasks in your to-do list that lead

22:02directly to your growth . Everything

22:05that influences your growth will be

22:07your strategy . M.