Full transcript
0:00however on Sam Evans here and in this
0:02video I want to give you some tools to
0:04plan for what the new year and the
0:07timing is perfect for this right now
0:09because as I record this video for you
0:11today
0:12it's December 27th so you know we're
0:15coming up towards the end of the year
0:17and this is a good time to start
0:19reflecting on the year that's been end
0:21the year that's coming 2019
0:23and thinking you know what do we what do
0:26we want to achieve in that year and I'm
0:29gonna show you some good ways to to do
0:32this like how to run through a process
0:34to reflect to think about what you want
0:37to achieve and then I'm also going to
0:38give you some tools that you can use to
0:40actually put this into practice and
0:43execute it and implement it so that you
0:45can actually achieve what you want what
0:48you plan for because it's not just about
0:50planning it's about planning and then
0:52achieving and the reason why I want to
0:57do this video for you is because really
1:01what the most fun is that you can really
1:05have in life that I found is to
1:07basically create your own world you know
1:10a lot of people just go out and they
1:12live each day and they're basically
1:13living in a world that's made up that's
1:16been made and built by other people but
1:18they never think about creating their
1:20own world and really the you know the
1:23the masters in business and in sports
1:27and and everything they've really just
1:28built their own world and when you start
1:31to do this life gets really fun and
1:34really rewarding and the way to create
1:38your own world
1:39is to basically start from the macro
1:42big-picture view and to basically start
1:46by defining the future that you want 10
1:4920 30 years out or more and then
1:51reverse-engineer it all the way back to
1:53today to the small micro tasks that you
1:56need to complete in order to make that
1:59macro long-term goal come true and this
2:04is a real art and skill to be able to
2:09make that happen to be able to think so
2:11far out collapse it back to today
2:13and then get going on it today and
2:15that's what I'm going to show you how to
2:17do in today's video so here's the four
2:20tools
2:21the first one is vision mission and
2:24principles so I'm going to show you how
2:26you can define them I'm going to give
2:27you some examples and I'm going to give
2:29you some worksheets that you can use so
2:31that you can define yours today the
2:33second one is the warm app calendar this
2:35is a tool that you can use so that you
2:38can plan your attack for the new year
2:40plotting your major initiatives and
2:42things and then execute them and keep
2:44track of them and monitor them day to
2:45day the third one is called the rice
2:48project scoring tool this is a tool that
2:51you can plot initiatives and projects in
2:54and then you can score them according to
2:57a basket of different metrics and then
2:59using a simple algorithm we prioritize
3:01the ones that have the most impact
3:03towards achieving your vision mission
3:05and principles and then those are the
3:08ones that we plot in the warm app
3:10calendar so all four of these tools all
3:12interconnect and they all feed each
3:14other and in the fourth tool is the
3:17health tracking sheet and this is how
3:20you track your inputs and outputs on a
3:22daily basis so that you can optimize
3:24everything from food sleep to
3:28supplements to exercise to productivity
3:31and focus and energy you can optimize
3:33everything towards achieving your vision
3:36mission and principles so these four
3:38tools together combined they're a
3:41serious weapon and I'm giving them all
3:44for you I'm giving them all to you today
3:46for free so let's jump into them let's
3:50cover that tool number one first vision
3:53mission and principles now why do we
3:57need these you know why don't we just
3:58get started like why do we have to have
4:01vision mission and principles well
4:03vision mission and principles they
4:04really drive behavior and man's search
4:08for meaning so our primary drive in life
4:11is not pleasure
4:12but the discovery and pursuit of what we
4:15personally find meaningful and we want
4:19to know the meaning of our existence our
4:20purpose and our place on earth that's
4:23really what people are looking for right
4:27and only
4:28very few people find it but you know
4:31once you find it everything changes for
4:34you and through this video in this
4:36process today I want to help more people
4:38find this and here's the big mistake I
4:43see a lot of entrepreneurs make so most
4:46entrepreneurs set out to solve
4:48incremental problems like helping
4:49plumbers get a hot water cylinder appear
4:51clients and this quest requires no real
4:55vision no principles no culture and it's
4:58not motivating enough for the founder to
5:00get out of beard get a loan rally an
5:02army of people to help you see it
5:03through and this this is actually how I
5:06got started helping plumbers get hot
5:09water cylinder appear clients you know I
5:11started small but once I was able to
5:14help plumbers get hot water cylinder
5:15repair clients which didn't take very
5:17long I kind of got bored and it was hard
5:19to get out of bed each day and I
5:21certainly couldn't attract the smartest
5:23minds in the world I certainly couldn't
5:25get that get that excited about it
5:28because I really had no vision no
5:31mission or principles and it was just a
5:34small thing and what I learned is that
5:38small gets small and if your version is
5:41to get a Ferrari and make a hundred
5:42grand a year you'll probably get it but
5:45you won't be driven to go for more and
5:48personal wealth and position goals allow
5:51these short-term motivators with no
5:52philosophy or principles and you know I
5:56kept setting my sights on small personal
6:00wealth and position goals but I kept
6:03plateauing all the time and I kept
6:05getting into these small businesses that
6:07didn't really have much meaning or
6:10vision behind them they were basically
6:12just vehicles to help enrich myself and
6:16that ended up making me some money but
6:19then just I was kind of lost all the
6:21time and always looking for something
6:23more and really what I found is through
6:26a lot of this a lot of cycling through
6:28these small visions and achieving them
6:30and slightly incrementally increasing
6:32them each time that I just figured why
6:35don't I just set my targets on something
6:37big something that I can just daunting
6:41and I can just wake up here
6:42and work towards and when I did that
6:45everything changed and you really want
6:49to set your sights on something that's
6:52bigger than you and if your vision is to
6:55enrich yourself and get a car you won't
6:57be able to rally an army of people to
6:58help you you know imagine trying to go
7:01out and recruit the top talent and say
7:03hey everyone you should all come work
7:05for me because you know we're gonna help
7:08me get a car yeah not gonna work
7:12and then imagine trying to say that to
7:14yourself every morning I should really
7:16get out of bed and go hard today because
7:18I really want to get that car yeah it's
7:21pretty lousy and to unlock deeper levels
7:25of drive within yourself to you know to
7:28really find and dig deep this fire
7:31that's that's really going to take you
7:34to the next level and to attract an army
7:37of talent the vision and the mission
7:40must be bigger than you and really your
7:45vision mission and principles are the
7:46DNA of everything to come so your vision
7:51mission and principles are the DNA and
7:54not just for your personal behavior but
7:58your decisions in motivation and your
8:01entire team's behavior in your entire
8:04team's decisions in motivation and
8:07everything that happens in the future
8:09will be based off this blueprint so if
8:13you look at any major company that's
8:16really succeeded like Google Facebook
8:19Amazon if you look at all of these
8:21companies they had very clear vision
8:24missions and principles and they stuck
8:27to them they didn't change them and
8:28really if you look at the company that
8:30it is today it's growing off of that
8:33framework and that DNA in companies
8:36without this they lose their identity
8:38like with a little bit of growth and as
8:41they add more components into the system
8:42it loses its identity it starts
8:45conflicting with itself and it starts
8:47fighting itself and it's and then it
8:49starts self-destructing and it blows up
8:53right that's what happens to most
8:56companies so you need to really be
8:58intentional about this from the start
8:59and deliberate about this from the start
9:01and then make sure that everyone adheres
9:04to the strict blueprint because
9:06conceptual integrity is one of the most
9:08important things in the architecture of
9:11a company's a design and what I mean by
9:13this is most entrepreneurs don't think
9:15about the you know most
9:17entrepreneurs are just thinking about a
9:18funnel or a website or an ad or some
9:22crap like this but what you'll learn is
9:24when you get a bit more experienced in
9:26business is that you need to think
9:28mostly about the architecture of your
9:30entire organization like what is our
9:35culture what are the Howard all the
9:37people in our company going to think
9:39what principles are they you know
9:42adhering to when they go through and
9:43make their decisions and trade-offs
9:44every day and what's that Polaris Star
9:48that North Star that everyone's got
9:50their eyes fixated on and as you know
9:52going towards if you don't have these
9:55things then your team will just be a
9:56bunch of people aiming in different
9:58directions and fighting each other and
10:00basically you'll be paying them to self
10:03destruct your own company and so
10:05conceptual integrity is when everybody
10:08is looking at the same goal everyone is
10:11striving and making progress towards the
10:12same goal and everyone is applying the
10:15same framework concepts philosophy
10:18vision mission principles in order to
10:21achieve that same goal that is where the
10:24power comes in and this is why vision
10:29mission and principles are so important
10:30not only to unlock more drive from
10:33yourself get yourself more focused and
10:35motivated but to give yourself sense of
10:38direction what am i working on today
10:40well I know because it's defined but to
10:43also give your team that it's very
10:48important it's probably one of the most
10:50important things in everything like your
10:52goals your schedule your product your
10:56you know your initiatives everything is
10:58going to derive from this this is the
11:02nexus of everything and
11:07what you really need to think about and
11:09this is a good thing to think about at
11:11this time of the year but why are you
11:14doing this you know the power of why why
11:18you really want to ask yourself why and
11:22what I've found is a lot of people get
11:24into business and they kind of forget
11:25why they're in business and maybe the
11:28reason why they first got into business
11:30was small like they just wanted to get a
11:31car and then they got that car years ago
11:34and they've kind of forgotten now their
11:37purpose isn't obviously to get that car
11:38because they've got it but now they're
11:40kind of meandering around and wondering
11:42like what am i doing and they've lost
11:44their purpose their sense of purpose
11:46they've lost their sense of direction
11:47and so it's so important to think about
11:51why you're doing this and here's some
11:53good questions to ask yourself to really
11:55trigger some interesting thoughts so who
12:00would care if you went out of business
12:02tomorrow or stopped doing what you're
12:04doing with the future of the world be
12:07any different if you stopped doing your
12:09work why do you exist why does your
12:13company exist other than for the purpose
12:16of making money and why do you get out
12:19of bed every morning and why do you need
12:22to make sacrifices for this thing and
12:25why should others quit their jobs
12:27relocate work overtime in on weekends
12:29for this thing and why should anybody
12:34care about the work you're doing these
12:38are powerful questions to ask yourself
12:40over this break to think about why
12:43you're doing this so I've shown you why
12:47vision missions and vision mission and
12:49principles are important and I've also
12:51shown you some questions you can ask
12:52yourself to really unlock the reasons
12:54why but now what I'm going to show you
12:56is a worksheet that you can use to
12:59define your company's purpose and you
13:04know state and define your vision
13:05mission and principles and I've got some
13:07examples to show you as well so this is
13:10included as a worksheet that's available
13:14for download beneath this video in the
13:15resources section and I'll show you it
13:20it's just a PDF and it's called vision
13:25mission and principles and what you can
13:29do is you can just click here to get the
13:31Google Doc and then what you can do is
13:35you go file make a copy and then you can
13:39make a copy of this in your own Google
13:41Drive and then you can edit it and you
13:44can actually just write into the
13:45document right because in the PD if you
13:48can't write into it so I suggest go grab
13:50the Google Doc and so here it says why
13:57do you and your company exist other than
13:59for the purpose of making money this is
14:01the true asset test of a company's
14:02purpose and whether it really matters
14:04and if you want your company to be
14:06successful it has to matter to you and
14:08to other people it has to mean something
14:10and you can use this worksheet to define
14:13your company's vision mission and
14:15principles and I've also included some
14:17examples here so what we do is we start
14:24by defining the problem because if we
14:26trace a company back to its first
14:28principles it always starts from a
14:30problem you know as someone will see a
14:32problem in the world and they don't like
14:33it so they're like I'm going to solve
14:35that problem right and I'll give you an
14:38example
14:38Elon Musk saw that face
14:43saw that you know we weren't really
14:45making any progress towards making cars
14:47electric so he thought well I'm gonna
14:50make young Anna fix that and then he
14:52also saw that we weren't really making
14:53any progress towards space so we thought
14:55I'm gonna fix that right it always
14:58starts from a problem and you want to
15:02start by defining the problem you see in
15:04the world who experience it who
15:06experiences it why it's important and
15:08why you feel compelled to fix it and you
15:10want to state that problem here and then
15:17your vision where do you want to go and
15:21your vision statement gives the company
15:23direction it's the future of the
15:25business which then provides the purpose
15:27and the vision statement is about what
15:29you want to become it's aspirational and
15:31you want to write your vision here
15:34now this can be quite hard to do when
15:37you first when you first start thinking
15:39about it so my recommendation is start
15:41with the problem then your vision should
15:43really be just think about it as a
15:47future so twenty thirty years from now
15:51what will the world look like because of
15:56the work that you do
15:58you know how will the world be different
16:00just imagine the image and the picture
16:03of the future and then that's your
16:05vision it's just that it's that vision
16:08of the future collapsed into words and
16:16then your mission how do you plan to get
16:18there so your mission statement talks
16:20about how you will get to where you want
16:22to be in the future and it's more
16:23grounded in today's reality goals and
16:25immediate actions and you want to write
16:26your mission here now it's quite hard to
16:31to do this when you first start out and
16:34so to help you with that I've included
16:38for download beneath this video another
16:43PDF called vision mission and principles
16:46examples and here I've included some of
16:51the world's most successful companies as
16:53examples and as you'll see boldness and
16:56clarity of purpose are directly
16:58correlated to success and if you're
17:00going to think you may as well think big
17:02and so here's a whole bunch of them and
17:05this will help get you thinking so Apple
17:08the problem computers a complex ugly
17:11expensive and non-intuitive and only
17:12used by scientists at large corporations
17:14they should be available for everybody
17:15that was the problem the vision to make
17:19a contribution by making tools for the
17:22mind that advance humankind this was the
17:26original vision and mission from Steve
17:29Jobs back in the day and in the mission
17:32to make simple intuitive beautiful
17:34products anybody can use to learn about
17:36and express themselves and in here's
17:39their principles make great products
17:40simplicity saying no and then here's
17:44Microsoft computers are expensive
17:46complex and out of reach of the average
17:47person
17:48their vision to empower every person in
17:52every organization to achieve more and
17:53here's the mission which is very cool a
17:55computer on every desk in in every home
17:58so can you imagine back at the time that
18:01Bill Gates to find this everyone would
18:03have thought well wow what a pipe dream
18:05Bill Gates is an idiot well now look
18:09there's more than one computer in every
18:12home there's like something like 1.5 or
18:141.7 computers so you know there's more
18:18than 100% penetration and so this
18:21actually came true it came more than
18:24true and so this is why this is so
18:28powerful
18:29I imagine back when you know Microsoft
18:32was younger what is everyone doing at
18:35Microsoft well they're just trying to
18:37make computers that a user-friendly and
18:40affordable and widely available so that
18:43they can so that everyone in the world
18:45can have one on their desk right and
18:48then here's their principles and then
18:52here's Google's one problem the world's
18:55information is disorganized and out of
18:57reach vision to provide access to the
19:00world's information in a click and
19:02here's the principles his Tesla
19:06here's Amazon SpaceX uber and
19:09consulting.com right so you can scroll
19:15through these and use them to get some
19:18ideas and inspiration but ultimately
19:21your vision mission and principles must
19:23be your own so start by defining the
19:25problem then your vision then your
19:27mission and then we get through into the
19:29principles and principles are like what
19:36fundamental beliefs is your philosophy
19:38in worldview built on and your
19:41principles are fundamental truths or
19:43propositions that serve as the
19:44foundation for you your team and your
19:47customers belief system behavior and
19:50chain of reasoning these are crucial you
19:53know I totally overlooked these earlier
19:55on in my life in a business I didn't
19:58really operate personally with
20:00principles
20:01I didn't really operate in business with
20:04principals I certainly didn't organize
20:07my team and manage my team and hire
20:09different people according to principles
20:11and it was chaos and I never really got
20:16very far but once I started to have
20:20principles everything changed because
20:23you get that conceptual integrity you
20:27know you're not changing your mind about
20:28things all the time it just this is it
20:30and when you hire people this is it
20:33if someone doesn't adhere to these will
20:35defy it if someone is you know really
20:38understands these then they're good it
20:40gives you a measuring stick and it gives
20:43you something that you can use so that
20:46it makes life more simple and business
20:48and decision making more simple it's a
20:50belief system and belief systems are
20:54built up on some core basic fundamental
20:58truths and these are what we call your
21:02principles right and to help you with
21:05these to help you define these I have
21:10got the examples here so for every
21:13company I've stated their principles as
21:16well like Google's focus on the user and
21:20all else will follow it's best to do one
21:23thing really really well fast is better
21:25than slow right
21:27Tesla's move fast do the impossible
21:29constantly innovate Amazon customer
21:34obsession ownership invent and simplify
21:36right all of these companies are
21:38relentless about their principles if you
21:43if you talk to anyone that works at
21:45Amazon or Google or Tesla you will know
21:50that when they will tell you that their
21:53principles vision and mission like the
21:57cornerstone of the whole company if
22:00they're in a meeting they'll pull up the
22:03principles vision omission and then
22:05they'll be like well how is this
22:07decision how do you know looking at
22:10these what decision is best to achieve
22:13these right so they're all
22:15using it as the comparison in the
22:17measuring stick and the calibration tool
22:21for all of the decisions that are made
22:23at every level in every facet in every
22:26single moment of the organization's
22:29evolution so this is why this is
22:32something you define at the Nexus level
22:36and by Nexus I mean the inception of the
22:40thing and then from there as actions are
22:45taken decisions are made time accrues
22:48and as different humans are plugged in
22:50and then their decisions in time starts
22:54to accrue and products are made and all
22:57of these things are started to develop
22:59all of them should adhere to the DNA of
23:03this and without this like I said you'll
23:07just build a machine that self destructs
23:11and so this can take some time and
23:15that's why this is a good time of the
23:17year to really pause take a few days out
23:21go somewhere quiet turn your phone off
23:22get off social media and all that and
23:24really think about this and so both of
23:29these the examples and the worksheet
23:33available for download beneath this
23:34video in the resources and here's what
23:39here's how I simplified consulting comms
23:44basic vision mission and principles into
23:47one sheet because once you've really
23:50thought about it it takes days it takes
23:53you know sometimes it takes more than a
23:55week to think about the stuff and you
23:57might write pages and pages of stuff but
24:00then you have to just boil it down and
24:04crystallize it down into something this
24:06simple because you need everybody to
24:09follow it and you need to read it like
24:12every day and you need it to be
24:14memorable and so that means it has to be
24:17reduced down into something that's
24:19simple you know if you write an entire
24:21thesis and then expect everybody to read
24:25it and remember it and your whole
24:26company and you to read it and remember
24:27it every day
24:29you're kidding yourself that has to be
24:31this simple and so here we've got
24:35consulting.com the company problem
24:37education systems are not educating
24:39people that is the biggest problem that
24:41I see in the world that on effects so
24:43the mission to collectively educate
24:46every human on earth alright and as you
24:50can see I have decided to aim a lot
24:53higher from the days of helping plumbers
24:57get hot water cylinder clients but I've
25:00learned small get small big gets big you
25:05know whatever you set the intent on it
25:08basically becomes a self-fulfilling
25:10prophecy and then so we started from the
25:16problem from that we got the mission and
25:19now we need to define the principles
25:22that we need to adhere to in order to
25:26achieve this mission in solve this
25:29problem so number one students obsessed
25:32what's best for the student is what's
25:35best for everyone
25:37laser focused keep the main thing the
25:39main thing eliminate distraction high
25:41standards great just isn't good enough
25:43and this is a good one because you know
25:47sometimes we've had people in our
25:48company that do work that's not bad but
25:53it's just it's just good you know in the
25:56in a lot of people and a lot of
25:58companies think that if they just do if
26:01they just don't do anything wrong and
26:02they just do good work that that's fine
26:04that's all they need to do and that
26:07might be fine in some companies but not
26:09in mine people that just do good drive
26:12me insane and I can't stand it but
26:16really it was my own fault because I had
26:18never defined this and made it clear to
26:20people and so you know I have
26:24excruciating Lehigh standards they are
26:27obscenely high people would complain
26:29that they are too high but I refuse to
26:32lower the bar and so people have to
26:35either get to that height or go and
26:39that's important
26:42and then long-term thinking you know
26:46make short-term sacrifices for long-term
26:47success so if people are caught thinking
26:51short-term then they're not they have no
26:54place in this organization lean and
26:57frugal constraints breed resourcefulness
27:00do more with less the scientific reason
27:04from first principles used data test and
27:06iterate I really can't stand tradition
27:10or the status quo or people that reason
27:14from emotion or based on their opinion
27:17those people infuriate me and I like
27:21people who think like scientists in
27:23engineers and they use clean thinking
27:28clean logic and they use data and
27:32scientific method and then go all in
27:37so commit fully work hard take
27:41initiative and get things done full
27:44transparency be brutally honest and
27:47transparent even if it hurts it helps so
27:50I don't ever want someone to not say
27:52something because they're worried about
27:55hurting someone's feelings right
27:57personal attacks and not okay but if you
28:01would give someone feedback and in-depth
28:03feedback hurts their emotions and they
28:07complain about that then we're never
28:09going to go anywhere you know and that
28:11has to stop because with feedback helps
28:15someone improve and it's not an attack
28:16on the person it's feedback so the
28:19person can improve and question
28:22everything ask why and hold nothing
28:25sacred in pursuit of the truth and
28:27invent impossible doesn't exist doesn't
28:30stop us from inventing it so these are
28:34well this is the problem the mission and
28:37our principles are consulting calm and
28:41this is what I'm doing and what I
28:46recommend you do is take the time to go
28:49through those worksheets then complete
28:52create one single slide like
28:56reduce it down to one page print it out
29:00and then frame it and then put it on
29:05your desk so that you see it every
29:07single day multiple times a day and what
29:12I can show you is this little frame that
29:14I got it's $11 66 cents and I'll include
29:21a link to it beneath this video in the
29:23resources section but I just got one of
29:26these you can get one on Amazon and then
29:29you just print out your your one page
29:33like this and then you just put it in
29:36here and then you put it on your desk
29:39and I see it every day is I look at it
29:41multiple times a day and it actually
29:43makes a difference you know it starts to
29:46get driven into your mind and it becomes
29:49you know it becomes something you you
29:52think about all the time by default when
29:55you do that so I highly recommend it
29:59now that is vision mission and
30:01principles why they're important how to
30:03think about them the process that you
30:05can work through in order to define your
30:07own and how you can reduce that
30:09information into a single sheet and
30:11frame it and put it somewhere where
30:13you're going to see it every day that's
30:14that process done from end to end now
30:18let's talk about tool number two the
30:20warm app calendar and now that we've
30:24defined your vision mission and
30:25principles now what you have a belief
30:28system of philosophy in a worldview and
30:30you also know the problem you're
30:32attacking and you know the future that
30:35you want to create now you've got some
30:39real purpose but purpose isn't enough it
30:44has to get executed it has to get done
30:47in order for it to come true right
30:51people who just think about things and
30:53don't take violent action never get
30:57those things and they are delusional so
31:01I don't believe in the law of like
31:05attraction the way people think that you
31:09you can just think about something hold
31:12it in your mind and it will come true
31:13there's I tried it and I try it
31:18like you know I try it every now and
31:21then just for fun I sit down and I think
31:22about something and it doesn't happen
31:24and you know if I think about something
31:28and then hold it in my mind and then
31:30take the action it always happens so you
31:34know it's pretty easy to run one of
31:35these split tests a don't take action
31:38just think about it be think about it
31:41and take action you will quickly find
31:43which one works and so I believe in the
31:47law of action and once we know what we
31:52want don't get me wrong the the thinking
31:54about it part and defining it in your
31:57mind and envisioning it that's important
32:01that is just as important as action
32:04because action without purpose and
32:06direction will just be used poorly and
32:09you'll go nowhere you might even go
32:11backwards but that alone is not enough
32:16you need to execute and I use something
32:20called the wall map calendar to make
32:23sure that I execute and achieve this
32:25goal so beneath this video in the
32:28resources section I've included a link
32:30to the wall map calendar and it looks
32:34like this and what you can do is you can
32:38just click file make a copy and save it
32:41to your Google Drive that way you'll be
32:43able to eat it edit it you won't be able
32:44to edit this one this one is the
32:47template so how this works is on this
32:53first tab is the dashboard you can plot
32:56your key initiatives like and what I'll
33:00do is I'll just actually make a copy of
33:02this one so that as I edit it
33:06I'm not overwriting the main one and so
33:11what you basically do is you can plot in
33:14your key initiatives like let's say you
33:16have to do some live events so you've
33:19got some family vacations or whatever
33:20you plot those and first
33:23and so let's say right here I'm taking a
33:25vacation I might just go and plot this
33:28read and then I will go here and write
33:31family vacation right you want to start
33:37by plotting in these key events that are
33:41happening from a bird's-eye view and
33:43then once you've plotted in those key
33:46sort of things that you want to achieve
33:49then we go down and we break it into
33:51small pieces in daily actions now the
33:55best way to think about this is your
33:59vision mission and principles so we come
34:01back to these and we look at this right
34:05well if I want to solve this problem and
34:08achieve this mission and adhere to these
34:11principles then what do I need to do
34:17this year to achieve that because this
34:20is a long-term goal so you know to do
34:24this probably take me 30 years or more
34:26and so you know I need to think that far
34:31out but then I need to come all the way
34:33back to today and then think about what
34:35things need to happen this year and
34:38that's your yearly goals and you want to
34:40have like you know five to ten-year lis
34:43goals annual goals that you want to
34:45achieve by the end of the year 2019 end
34:48of that year what has to have come true
34:50and these should be things like they
34:55could be number of customers number how
34:58much revenue or profit or our key people
35:01you need to hire or teams you need to
35:03establish and put in place or products
35:06that need to be built or improved and
35:10different key things that needs to
35:14happen in order for this to be built
35:17right that's how you think about it and
35:20here you're plotting in the key
35:23milestones for the year and then we go
35:27into this monthly view so you can see
35:29Jan Feb all the way through to December
35:31and in this monthly view you just want
35:33to plot like the daily actions
35:36now people often ask me like do you plan
35:40and in into the details for the whole
35:43year in advance the answer is no that is
35:45a silly thing to do you want to start by
35:48looking at the end goal version mission
35:51principles collapse that back to the
35:53year what are the 10 things you want to
35:56achieve 5 to 10 things you want to
35:57achieve this year and then where are
36:01those 5 to 10 things going to be
36:03implemented to be all achieved by the
36:07end of this year you know because some
36:09things have to go before other things
36:11there are you know there are
36:13dependencies and different things like
36:16have to be built before other things can
36:18be built and you need to plot them all
36:22and when you're going to work on each
36:23one and so some projects like making a
36:26product might take three months but some
36:30projects like making a new website or
36:32whatever might take two weeks and you
36:35want to plot in these core things the
36:38five to ten goals you want to achieve by
36:40the end of the year whereas though where
36:43is the work going to be going to take
36:47place and for how long is that work
36:48going to take place in order to achieve
36:50those ten five to ten things you're not
36:53plotting in here small little things
36:55like creating an ad or whatever no that
36:57doesn't go in here just the big things
37:00the goals the work that needs to be done
37:03to achieve the goal plot that first and
37:06so I plan that from the start of the
37:08year but then when it comes to months I
37:11only really plan in detail the month
37:14that the month in advance so like if
37:18it's around this time of the year I will
37:22plot this and then I will plot probably
37:25January the whole of January or at least
37:28the first kind of 15 days of June I
37:30might have major milestones out here but
37:34daily initiatives I'm generally only
37:37planning a max of about 15 days out I
37:39would say key milestones and initiatives
37:42are going to be plotted 30 days out
37:44daily actions are only going to be
37:46plotted about 7 to 14 days out but
37:50key goals are going to be plotted 12
37:53months out and the vision will that's 30
37:57years out or more right and so that's
38:00really how it works and so here what you
38:03can do is you can plot in the we've
38:07started here with the five to ten things
38:08we want to achieve by the end of the
38:10year now you can see the key things that
38:13must be achieved this month you could
38:14plot like number one is to build new
38:20website number two might be to build new
38:25product right and that might end in
38:28number three might be grow sales to 500k
38:35for the month then it might be number
38:39four hire two new sales reps that might
38:46be the four things that I need to
38:47achieve this month and so now to build
38:50the website might be like let's say it's
38:54six days work so each day I'd be like
38:57build new website build new website
39:02right and in each day as I go through
39:07here the day that's current like the day
39:09that would be today I'd highlight that
39:12yellow then when that day is done I
39:15would strike it out make it gray and
39:17then I would make the next day yellow
39:20and so I do this every day and I work
39:24through like this so I always know what
39:26today is the previous day's a struck out
39:28if I said I was going to complete
39:30something here like let's say here I was
39:33going to hire new sales rep and let's
39:37say I didn't actually achieve that then
39:39I would move it over into the next day
39:42hire new sales rep and this is a really
39:47good method because you'll start to
39:48notice that the things that you keep
39:50carrying over you know you've got a
39:53blockage there either there's an
39:55emotional attachment to this thing that
39:57makes it painful and you're avoiding it
39:58and it keeps getting put off and it
40:00keeps getting dragged right the beauty
40:03of the system
40:04it makes it painful you have to keep
40:05adding this damn thing in each day
40:08that's good you want to be reminded of
40:11how unproductive you are you know you
40:16don't want to escape the pain and just
40:17like hide it oh don't show me this thing
40:19that I keep putting off no don't be so
40:22weak do it and the system is designed to
40:26make you feel pain if you're not doing
40:29what you should be doing because you
40:30should be doing what you're supposed to
40:31do all right and so you keep working
40:34along here and your daily actions that
40:39need to be taken are plotted in here and
40:41as you achieve them you just highlight
40:44this grey strike it out make the new day
40:48yellow now typically what I'm doing is I
40:54always plan tomorrow today so at 9:00
40:579:00 9:30 p.m. at night I will plan I
41:02will strike this out and I'll highlight
41:04the next day and I'll plan exactly what
41:06has to happen tomorrow and then I will I
41:09will write down in 30 minute increments
41:13exactly what I'm going to do the next
41:15day so that then when I go to sleep my
41:18subconscious mind is already crunching
41:20through it it's already working and then
41:22when I wake up I don't have to spend a
41:25single second thinking what should I do
41:26I know what I need to do and when should
41:29I do it what is the order and the
41:31prioritization that it should be done no
41:33need for thought only action because it
41:35has been defined and then same thing
41:39with my months same thing with my years
41:41same thing with all years all months all
41:44days even 30-minute increments all the
41:47way to this in 30 years so that's how it
41:53happens you think about the end state
41:55the future you want you collapse it down
41:57into smaller chunks so 30 year vision 1
42:02year goal monthly goals quarterly goals
42:06weekly goals daily objectives minute by
42:11minute actions and then execution
42:14execution execution that is how you get
42:17to we
42:17want to go not by any other reason you
42:22know luck is the residue of good design
42:27so you know success isn't born it's made
42:32and you know people don't just by
42:36accident get the future they want you
42:41have to be intentional and deliberate
42:43about it think out to the end collapse
42:46it back to today plan everything
42:50meticulously don't waste a single minute
42:53of any day and get to work so that's the
42:58warm app calendar you can get it beneath
43:00this video in the resources section
43:03now the third tool the rice project
43:05scoring tool so you use this tool to
43:09prioritize projects an order of the
43:11impact that they have towards your
43:13vision mission in principles and this is
43:16available for download in the resources
43:19section beneath this video it's a Google
43:22Doc to get it you just go file make a
43:25copy save it to your drive if you can't
43:27get it this version now here we have a
43:32prioritization function so let's say
43:35with you know you've started with your
43:37vision mission and principles right back
43:39here you know we want to go you break it
43:41down into some goals but let's say you
43:44break it down into like 10 goals for
43:47this next year and then you kind of plot
43:50your 10 goals in here from a high level
43:53view but let's say you have some trouble
43:56like let's say you come up with like 20
43:59goals and you're like oh hey this is too
44:00many and you need to reduce it down some
44:03need to get cut and then let's say you
44:06have 10 goals but you're wondering what
44:07order they should be executed in all its
44:11say you know you've got one goal to find
44:13for January but you need to know what
44:15order that core pieces should be
44:18implemented right prioritization is a
44:21key function and most humans suck at it
44:24so I decided to just build a little tool
44:28to help humans be a little bit more
44:30rational
44:31and so here you list your different
44:33projects lightly it's a new website new
44:35webinar a new fun all new whatever and
44:38then you define these parameters so
44:41reach and it says here how many
44:44customers will this project impact over
44:46a single quarter so how many people is
44:49this going to reach how many customers
44:51write list impact how much will this
44:55project increase conversion rate when a
44:57customer encounters it so impact might
45:01be about conversion it might be towards
45:03like value to your customer it might be
45:06towards impact towards revenue it's
45:10basically impact towards your vision
45:14mission and principles remember
45:16everything is derived from this so how
45:21much reach does it have in terms of
45:24people that need to be influenced how
45:27much impact does it have in terms of
45:29solving this problem and achieving this
45:31mission and then how much confidence do
45:35you have in this initiative like how
45:38much confidence do you have that it will
45:40reach this many people and have an
45:42impact of this and so with impact we
45:45just list on this scale here minimal
45:480.25 massive 3 right so how if you think
45:55all this is this is kind of I'm unsure
45:58about this well your confidence would be
45:59low if you have a lot of conviction your
46:02confidence will be higher right then if
46:05it so if it isn't estimated in Man At
46:09months and so that's number of person
46:12months basically so you know one person
46:15working for one month would be one one
46:18person working for one week would be
46:200.25 one person working for two weeks
46:24would be 0.5 two people working for one
46:27week would be 0.5 right plot that in and
46:31then you need to state these inputs
46:35given these inputs this basic algorithm
46:37here which you can see it's function it
46:41will just tell you a score Rice score
46:43and rice stands for
46:45each impact confidence if it are i seee
46:47right now the higher the rice score the
46:51higher the priority right and what you
46:59want to do is then just list the order
47:02of them so once you see all your
47:04different projects or initiatives and
47:05the rice score which one is the highest
47:07well number one would be new webinar
47:10number two is higher a media buyer
47:13number three years new funnel right
47:15number four is sales team number five is
47:18this once you have them ranked like that
47:21then you can just plot and when you're
47:23going to be doing it so month is going
47:25to be January start date here finish
47:27date right once you've done this here
47:29then you're able to better prioritize
47:32how this gets plotted in here and
47:34whenever you're unsure of what your
47:38priorities are use the rice project
47:41scoring tool it will make your
47:44priorities more rational more logical
47:48more data-driven and more scientific
47:50than what you'll be able to cook up in
47:52your own mind so use it and then plot it
47:58because we humans are bad at
48:00prioritizing where humans are also bad
48:02at planning and remembering and sticking
48:07to a plan in doing it so you know really
48:09we're not good at any of that stuff so
48:10we have to use tools and these tools are
48:14powerful and so that is the rice project
48:19scoring tool now let's talk about the
48:24fourth tool the health tracking sheet so
48:30use this tool to track your daily inputs
48:32and outputs optimize everything for your
48:35vision mission and principles and this
48:37is a cool little tool so it's available
48:41for download beneath this video in the
48:42resources section it's just a simple
48:46Google Doc you open it up you go file
48:50you go make a copy save it to your drive
48:52you won't be able to eat it this one
48:53alright now here you've got on this
48:57first tab a dashboard
48:59so here it shows you your key stats for
49:01like month by month and an annual view
49:05and then in each month we break it down
49:09into detail so we've got date and then
49:12here we've got a bunch of different
49:14things so we're looking at what time did
49:18you go to sleep what time did you wake
49:24up sleep start sleep end what was the
49:27total sleep duration what was your awake
49:30time what was your light sleep time
49:34you'll rewrap add eye movement deep
49:36sleep and all of this what was your
49:38heart rate what was your you know what
49:40was your everything now you're probably
49:42thinking where do I get a lot of these
49:43different things from right now anyone
49:47can list sleep start and sleep end and
49:49sleep duration all right
49:50these are simple you don't need anything
49:52to do that but if you want to get the
49:56more granular data which I highly
49:57recommend doing you can go to or ring
50:00calm and then you can buy this ring I
50:06use it every day this thing is seriously
50:09worth the money and I just get the
50:11balance and it's just it's $2.99 it's
50:14worth it it's will add years to your
50:17life
50:17if you use it and actually you know and
50:22actually make some changes but what I've
50:23found is that it's it's pretty hard to
50:26use this and not make changes to your
50:29life because when you're made aware of
50:31things your behavior changes right
50:35behavior change happens with awareness
50:38and this ring brings awareness to
50:40something that has been previously
50:42unaware to your mind and that is the
50:45quality of your sleep so it'll give you
50:46all of these metrics so I recommend you
50:48buy it you plot all of that but if you
50:50don't have enough money to buy it
50:51or if you're stupid and you do have
50:54enough money to buy it but you choose
50:55not to buy it instead which if you do
50:58that you're really stupid then you can
51:00just plot in sleep start and sleep end
51:04and you plot on all of these things
51:07every day and then you look at your
51:11readiness score
51:12and your sleep score and then in these
51:16columns we input things so like how
51:19alert was I feeling today how what is my
51:23mood like soreness is how saw am i from
51:26the German and working out then
51:29meditation time how long much meditation
51:31did I do today I meditate 20 minutes a
51:33day every day
51:34highly recommended it'll change your
51:35life and then mindset did I look at my
51:38vision mission and principles today look
51:40at what I'm doing on this earth today
51:43yes what is my diet like so a clean lean
51:48diet the diet plan that I have that
51:52would be if I stuck to that it would be
51:53a1 if I just had one off snack or a
51:57couple of snacks then it would be a2 and
51:59if I completely botch my diet by eating
52:02some ice cream or chocolate or something
52:03like that then it's a 3 right 1 2 or 3
52:06then supplements this is just zero one
52:09binary state did I take my supplements
52:11today years of no zero one workout did I
52:14workout today yes or no work start time
52:18what time did I start working work end
52:20time what time did I stop working work
52:23duration simply this the difference then
52:27what was my output at work like today
52:29was I did I get a lot of things done and
52:31output is simply a measurement of the
52:34execution of the things that are on your
52:36warmup so if everything got struck off
52:40and executed then output is 90 hundred
52:44percent if you didn't do anything from
52:46that then it's zero you'll focus how
52:49focused were you at getting the things
52:51on your warm-up done if you didn't do
52:55really anything that was plotted here
52:56and you did a whole bunch of other
52:58instead then your focus is terrible
53:01focus is simply stating your intention
53:05and then executing on that intention and
53:08not deviating not getting distracted
53:11there's focus then plan tomorrow today
53:15did you plan tomorrow today simply yes
53:17or no and in reading did you read a book
53:19improve your knowledge how do you know
53:22what to read well books that will help
53:23you achieve this
53:25everything comes from this we're
53:28optimizing our health in our sleep in
53:30our behavior for this we're optimizing
53:33who we hire who we fire for this we're
53:35optimizing products and projects and
53:37initiatives for this KPIs and metrics
53:39for this we're optimizing our sleep our
53:42heart rate we're optimizing everything
53:45for this and that's why when we're
53:51reading it's gonna be a book that is
53:54instrumental to achieving that and then
53:58I have a live-in personal trainer who
54:00audits this every day and make sure that
54:02I'm stating it accurately and then what
54:06happens is you'll get a nice bird's-eye
54:07view of everything that happened day to
54:09day and then at the bottom it will
54:11summarize the month and so you'll see
54:14how you are
54:15day to day you'll see how you are for
54:16the month and in here you'll see how you
54:19are a month to month and in an annual
54:21level for the entire year this stuff
54:24here is powerful because how do you not
54:27achieve what you want in life well it
54:31really starts with this if you don't
54:33state this then you won't get this but
54:37if you do state this and you don't plan
54:41it out then you won't execute it so once
54:45you've stated that then you need to
54:46break it down chunk it and plan it here
54:49but if you only plan at a high level and
54:51you don't plan as a detailed level then
54:53it won't get executed either but then
54:56even if I've stated these things here
54:58then we need to know the priority in
55:00which they need to be stated so we can
55:02use this tool here once we've
55:04prioritized them properly then we state
55:05them here and then we break it down into
55:0730 minute increments of exactly what
55:09we're going to do the day before we do
55:12it so that when we wake up the next day
55:15we just follow this this this strict
55:18protocol to get it done once it's done
55:21we took it off we plan to March today
55:22and we just work like this minute by
55:25minute day by day week by week month by
55:30month quarter by quarter year by year
55:34until this is done
55:38that's how it's done and so the four
55:45tools were your vision mission and
55:48principles then the war map calendar
55:50then the rise projects going tool and
55:52then the health tracking sheet now all
55:55of these are available for download
55:56beneath this video in the resources
55:58section they're completely free no
56:00charge don't even have to give me your
56:03email address for them you can just have
56:06them but having them isn't enough you
56:08have to use them and using them once
56:11isn't enough you have to use them every
56:13single day and what you want to ask
56:18yourself is if not now when
56:21and if not you who time is ticking to
56:28find what you really want in life and
56:30then get it and come hell or high water
56:34it must be done once you have set the
56:39intention you cannot deviate you cannot
56:42waver not even for a second you have to
56:45get it done so that's it for this video
56:49thanks for watching and if you liked it
56:53click that like button subscribe if you
56:57want more videos like this just hit that
56:59subscribe button and then let me know
57:02what you thought in the comments section
57:04below
57:05so that's it for this video thanks for
57:08watching and I wish you a successful
57:11focused deliberate and intentional and
57:14productive 2019