How To Make Money On Skool (Full Course)

0:00We've seen a lot of stuff. There's

0:0250,000 communities, over 15 million

0:05users, and more than a billion dollars

0:08in earnings so far. We've got a lot of

0:11data. We've seen a lot of stuff. And

0:13what we basically want to do is take

0:16everything we've learned from that,

0:18condense it down, and put it into really

0:21simple training to show you guys what's

0:25working. And instead of us trying to

0:27share our opinions like, oh, you should

0:29do this thing or that thing, all we're

0:31going to do is just reveal what is

0:34working and who is doing it. And I think

0:37you guys can learn a lot from that.

0:39>> Over time, it's become pretty clear the

0:41patterns between what works and what

0:43doesn't. And we just want to share

0:44what's working in this course.

0:46>> Yep. And lots of examples, too, because

0:49theory is boring. So why are we here is

0:54the first question and it's to build a

0:57successful community, right? That's what

0:59we're here for. That's what school's

1:01about. That's what schoolers is about.

1:03And there's two kinds of things people

1:06are generally trying to do when they're

1:08starting a community. The first one is

1:10just bringing people together around

1:12their passion,

1:14>> right? Like let's say you're really

1:15into,

1:16>> I don't know, rock climbing.

1:17>> Yep. and you want to hang out with other

1:19people that do rock climbing. So, you

1:21make a community about it and you want

1:22to bring people together that also like

1:24rock climbing so you can talk about rock

1:25climbing and go rock climbing, right?

1:27>> Y

1:28>> then

1:29turning our hobby and passion into a

1:32full-time income.

1:34>> And these two aren't like separate in a

1:37way. It always has to have this,

1:40>> right?

1:40>> This is always there. And sometimes this

1:43evolves into this.

1:45>> Yes.

1:46>> Right.

1:47And school's mission is to help 1

1:51billion people find community, right? We

1:54believe something special happens when

1:56you find your thing in life.

1:58>> Y

1:59>> cuz when you find your thing, it's like

2:01you find your purpose, right? Your thing

2:03that you can be really good at and

2:05obsess about. And then when you find

2:07your thing, you often find your people

2:09because they like you really obsess

2:11about this thing.

2:12>> Yep. So that's what we want to do with

2:15school. Yeah. And the way we plan to do

2:17that is by empowering passionate people

2:20to build community and earn a full-time

2:22income.

2:23>> Right.

2:23>> Yep. And I would just say there's

2:25nothing more beautiful than building a

2:28community. There's a loneliness

2:29epidemic. Everyone is trying to figure

2:32out what their passion is, who their

2:33people are. And if you don't have those

2:35things, life is kind of difficult and it

2:38sucks. I've been there myself. But if

2:40you build a community, you bring people

2:42together and the best communities,

2:44people get married, people make friends,

2:46people find business partners and it

2:47really satisfies a huge part of life's

2:50passion and purpose if you have a

2:52community and you build a community. So

2:54it's really beautiful.

2:55>> Yeah, I agree.

2:58So how do we do it?

3:00Well, here's the big picture overview.

3:04We've found that every community that

3:06has members or that makes money has

3:10these core elements, right? Never is

3:13there a case where there's a successful

3:14community and these elements don't

3:17exist, right?

3:18>> So, you always need some way to get

3:20traffic, right?

3:23Well, actually, let's just start with

3:24the community. You need to build a

3:26community, right? So, you start one of

3:28these around your passion, right? Like

3:30in this example, let's say someone

3:32starts a gardening community, right? And

3:35let's say they're a beginner and so they

3:37make it free, right? Now, they need to

3:40get some members for their community.

3:41Well, traffic tends to come from these

3:44places. You've got like YouTube, you

3:46could make YouTube videos about it. You

3:48could post on Instagram about it. You

3:51could post on Facebook or run Facebook

3:53ads.

3:53>> Yep.

3:54>> You could post on Tik Tok about it. Go

3:56live on Tik Tok. Link in bio, whatever.

4:00You might have an email list, right? Um

4:03and so you could send emails to your

4:06your email list or you might even have a

4:08website, right?

4:10>> Yep.

4:10>> Um and you could, you know, send traffic

4:12from there. And then there's another

4:15source which is school itself. And

4:18school actually sends a significant

4:21amount of traffic to communities that

4:24are on the platform. Yep.

4:25>> From the data we've seen so far, it's

4:27about 22% of memberships come from

4:29school itself.

4:30>> Wow.

4:31>> And it's growing.

4:32>> Wow.

4:32>> Um and so this can be a traffic source

4:35too, right? And so you need a way to get

4:38traffic to your community.

4:40>> Yep.

4:40>> And then they visit your community and

4:42then if they join, they become members.

4:44>> Yep.

4:45>> Right. And so you get some members.

4:47>> Yep. And then once you've got some

4:49members, you can hang out with them, you

4:51can talk to them, get to know them, and

4:54you might find that people are willing

4:57to pay for a certain service. Or you

4:59might find that everyone in this

5:01community has this kind of problem and

5:03that might inspire you to

5:05>> sell something or make something or

5:08provide some kind of service. Yep.

5:10>> That then you're able to charge for and

5:12then that might translate into income.

5:15>> Yes. And obviously if you can earn an

5:18income, if it can replace your job, then

5:21you can make your passion or your hobby

5:23your full-time career

5:25>> 100%.

5:26>> And many people are actually doing this.

5:31So now I want to show you some examples.

5:34So this is the this is the diagram

5:38and we'll start with CubeCraft. It's a

5:41community by Misha and it's for DevOps,

5:45which is kind of like coding.

5:46>> Yep.

5:47>> He sends traffic from YouTube to his

5:49community about page and he makes

5:52$33,000 a month.

5:54>> It's insane and so simple. That's pretty

5:56much all he does.

5:58>> And his YouTube is about

6:02DevOps, too.

6:03>> Makes sense.

6:04>> So, here's a here's a YouTube channel.

6:07Here it is here. And you can see link in

6:09bio is his school community and he makes

6:12videos about DevOps which is his thing,

6:15his passion, his whatever. Um, and then

6:18he also includes a link to his about

6:21page in his description beneath his

6:23videos.

6:24>> Yep.

6:25>> And you can see sometimes he's even

6:26making videos where he brings up his

6:28school community and shows people what's

6:30inside.

6:31>> Yep. And it looks like he's recording

6:33with just some simple software. It's not

6:35even some complicated setup. Yep.

6:39So, that's one example showing you

6:41YouTube to about page to making

6:43full-time income. And Misha does this

6:45full time. Now, here's another example.

6:48Pickle Ball School. Uh they've got a

6:51community about how to play pickle ball.

6:53>> Yep.

6:54>> It's $39 a month and they use both

6:58Instagram and YouTube to get traffic

7:02>> and they make about $30,000 a month.

7:05Yeah. Right. Doing this. Yep.

7:08>> And you can see here's their like

7:10Instagram and again they just put the

7:12link in bio.

7:13>> Yep.

7:14>> So you can put your school link in your

7:16bio and you can also mention it when

7:19you're doing posts or stories or lives

7:21or things like that too.

7:23>> Yes.

7:26>> Now here's a slightly different example.

7:28Grow with Evelyn.

7:30So Evelyn actually gets most of her

7:33customers from Facebook ads. So she pays

7:36for traffic. So she doesn't have well

7:38she does have an audience but

7:40>> you know there you don't need to have an

7:42audience to succeed. You can buy traffic

7:45too and there's quite a few people doing

7:47that. So Evelyn runs Facebook ads and

7:51the ads link directly to her school

7:53about page.

7:54>> People click on the ads, they visit her

7:56community and then they join and she

7:59makes about $111,000

8:01a month recurring.

8:03>> Very cool. And here's an example of one

8:06of her ads.

8:08And you can see that the link is to her

8:12school about page. And Evelyn's actually

8:15tested

8:16her typical funnel which was on custom

8:19software like I don't know ClickFunnels

8:21or something versus the school about

8:23page. And the school about page

8:25outperforms it.

8:26>> Nice. Let's go. So simple as well.

8:29>> Yep.

8:31And here's another example. Barber

8:33Accelerator. So, he goes live on Tik Tok

8:37and then tells people to go to his

8:40community and he makes about 15 grand a

8:43month.

8:43>> Nice.

8:45>> And on Tik Tok, you can have it link in

8:47bio, you can mention it in in your

8:48videos, but a a very popular one we've

8:50seen for Tik Tockers is live. Going

8:53live. Yeah.

8:54>> And throughout this course, we'll go

8:55deeper on like how to grow each of these

8:58platforms and how to get people from

9:00that platform to your school. This is

9:01just a high level overview.

9:03>> Yeah. Later on in this course, we'll

9:05actually when we get to like getting

9:07members, we're going to show you the

9:09best practices for each platform. So, if

9:12you've if you're on if you're big on Tik

9:14Tok, exactly how people are doing it

9:15there. If you're big on Instagram, how

9:17people are doing it there. Y

9:18>> Yeah.

9:20>> And then there's Calligraphy School and

9:22theirs is a little bit more traditional

9:24like um older school internet marketing.

9:28They've got an email list and a website,

9:30which almost seems like

9:32>> seems kind of crazy these days. Um,

9:35>> and so on their website, you know, they

9:37direct traffic to their school

9:40>> and they also send out emails to their

9:42email list and they direct traffic to

9:44their school. Their community teaches

9:46you how to do calligraphy. It's $9 a

9:49month.

9:49>> Yep.

9:50>> And they make about seven grand a month

9:52doing that.

9:53>> Yep. Very cool.

9:55And then here's a different example

9:57because you know all of these examples

9:59we've done so far, they're people that

10:01are making quite a lot of money,

10:03>> but no one starts like that. You can't

10:05just go like zero to like 100 grand a

10:07month instantly.

10:08>> Yeah.

10:09>> Um so here's a great example, uh Hazel.

10:13She's got a community called Crochet

10:15Creations where she teaches you how to

10:17do crochet.

10:18>> It's free, so she's not charging yet.

10:20>> Yep. She has no audience anywhere and

10:23she didn't even tell anyone she knows

10:25about her community.

10:26>> Yeah. No content, no ads.

10:28>> She's got all of her members from school

10:32and she's got about 126 members so far

10:35and how that works is people go to

10:37school.com. You know, it says discover

10:39communities. People are actually

10:42searching for crochet and you can see

10:45here that she's number two.

10:46>> Yep.

10:47>> So people are clicking on that and then

10:48they're joining her community.

10:50>> Yep. And this is delivering a lot of

10:52members to a lot of people.

10:55So

10:56there's many different ways that you can

10:59actually get

11:01traffic to your community and you can

11:04you can choose one of these or you can

11:06use a combination of these.

11:08>> Yep.

11:08>> But the school discovery will always be

11:10working in the background anyway.

11:12>> Yes. And I would say most people that

11:14have school communities don't have huge

11:16audiences. Most of the time if you have

11:19a passion, you've like say rock

11:21climbing, you've probably connected with

11:23people in real life about rock climbing.

11:25You've maybe made some Instagram posts

11:26about rock climbing and you have maybe

11:28500 followers or a thousand followers

11:30about rock climbing. That's more than

11:32enough to get started on school. You

11:33don't need a huge audience.

11:35>> Yeah, you got to start somehow. And

11:38we'll cover that in the module coming up

11:40that's called like getting your first

11:42few members.

11:42>> Yep. because often it's just personal

11:45relationships where you get your first

11:47few.

11:47>> Yes.

11:48>> Right.

11:49>> Yeah. So those are the examples

11:52and we're going to try to do that

11:54throughout this course. Like we're going

11:56to show you a simple kind of visual and

12:00then show you examples to help you

12:02understand because I swear that's how

12:03you grasp things the fastest.

12:05>> Yeah.

12:06Now let's talk about like stages of

12:09evolution that we see on school because

12:12you might start free withund and

12:15something members but you can make quite

12:17a lot too.

12:18>> Yep.

12:18>> So this is how we typically see things

12:21evolve.

12:23So we've called this stages of

12:25evolution, right?

12:27>> And when you're a noob and you're

12:29starting out, the main thing you're

12:32trying to do is find your thing.

12:34>> Yes. like what is my thing? What what am

12:36I passionate about?

12:37>> Yep.

12:38>> Right. That's what you're trying to do.

12:40And that's the only thing that matters

12:41until you do that.

12:43>> And we're actually going to have a

12:45module on this specifically. It's going

12:46to be called like finding your group

12:48topic, right?

12:50>> Once you've got your thing, you're ready

12:52to start getting some members. And the

12:54first kind of milestone is your first

12:56three members. Three people that aren't

12:58you.

12:58>> Yes.

12:59>> That aren't fake.

13:01>> That

13:02>> then you've evolved. You've taken a

13:04step. The next step from there is 10

13:06true regulars.

13:08>> And I'll tell you real quick what this

13:10is. So,

13:12>> it's 10 people that keep coming back to

13:15the community. They're like regulars. If

13:17you have a a bar or restaurant or

13:19something, you know, you've got your

13:20regulars.

13:21>> Yep.

13:21>> And they keep coming back and showing

13:24up. And just a lot of people think that

13:26you need like a thousand members to have

13:28a community.

13:29>> Yep. You could have a thousand people in

13:31a community but not much engagement.

13:34>> It's not the number of members. It's the

13:36the real thing that makes a community

13:38good and that makes it engaged is

13:41>> how tight the core group is. Yes.

13:43>> Right. Cuz if 10 people are friends and

13:45they keep coming back and showing up and

13:47talking to each other that can create

13:49the content for everyone else.

13:52>> Yep.

13:52>> Right. So, you know, to get 10 true

13:55regulars, maybe you need 100, 200, 300

13:58members, right? And so you're trying to

14:00grow beyond three members. You're trying

14:02to grow and you're trying to find these

14:0410 true regulars and you're trying to

14:06engage with them and

14:10build relationships. And we're going to

14:12have a module on this one

14:15>> because it's a big one. Just this will

14:17be a module. Just this will be a module.

14:20>> Yeah. Then once you've done that, you've

14:23got a this is a good milestone because

14:25you've you've got a successful engaged

14:28community that that people enjoy and

14:30keep coming back to, which is a an

14:31achievement. The next step is to start

14:35making some money. And you even if you

14:39don't know how you're going to make

14:41money in these earlier steps, once you

14:43have an engaged community, it becomes

14:45quite clear

14:46>> 100%. They tell you what they want.

14:48>> Communities have problems. They always

14:50do.

14:51>> If you don't believe me, you should go

14:53to your local city town hall and listen

14:57to what people say. I haven't been

15:00personally, but I've heard stories that

15:02there's constantly people complaining.

15:04>> Um, and so, you know, every community

15:08has problems.

15:08>> Yep.

15:09>> And if you solve one of them, you will

15:11have a business. Yes. You'll make some

15:13money. Y

15:14>> and it it's just right in front of you

15:15at that point. And you know, you might

15:18start out by just doing some services

15:21>> like helping people do something

15:23>> and maybe it's just coaching or some

15:26consulting or one-on- ones or

15:29>> copywriting or thumbnail creation or

15:32video editing.

15:34>> Yeah. And we're going to show some

15:35examples of these too actually. Um so

15:38you start making some money and it might

15:40be in various different ways, right?

15:43And that's a great milestone. And I

15:46think the example we have here is like

15:48Brotherhood of Scent.

15:50>> Yep.

15:50>> Because it's a free community, right?

15:54It's free. It's very engaged. It's got

15:56almost 7,000 members by Antonio.

16:00>> And you know, this is just a community

16:02for dudes that like fragrances.

16:06>> Yeah. It's pretty cool,

16:06>> right? And it's it's highly engaged.

16:09It's one of our top ranking communities.

16:11>> Yep. But how does this make any money,

16:14right? Well, you know, just having a

16:16community of all of these people

16:17together that like fragrances,

16:20they also like other things like

16:22watches. And he's got other communities

16:25about like watches, right, that are also

16:28free.

16:28>> Yep.

16:29>> But then what he has is he has this

16:32community of people that like fashion

16:33watches, fragrances, and then he

16:35actually sells physical products.

16:38>> Yeah. And so, you know, you can building

16:42a community, you can make money from it

16:44in various different ways.

16:45>> Yep.

16:46>> Uh there's another

16:49We've seen a few of these examples like

16:51the Midnight Monster one.

16:53>> Yeah. Yeah. Yeah.

16:53>> Yeah. So, it's free, but then they sell

16:56like

16:56>> stickers, right?

16:57>> Yeah. They sell other things.

16:59>> Um

17:01>> Yeah. So, that's that stage.

17:03>> And to get into this stage, all you need

17:05to do is really make your first $1 on

17:07school.

17:08>> Yep. Right.

17:10The next stage from there is going

17:12full-time. So once you've kind of proven

17:14you can build a community and get people

17:16together and get them to keep coming

17:17back. You've learned what people want.

17:20Now you're making some money. The next

17:21step is full-time.

17:23>> Yep.

17:23>> And if you want to know what that number

17:24is, just take your annual salary, divide

17:27it by 12. That's how much money you need

17:31to make a month.

17:32>> Yep. And there's a lot of people on

17:34school here. And it's a huge milestone

17:36because now you can spend all of your

17:38time on your passion.

17:39>> Plus, you'll get your community will get

17:40so much better if it's all you do.

17:42>> Yep.

17:43>> Um

17:45>> Yeah. So, full-time, we think this is

17:47five grand to 10 grand a month,

17:49depending on country and and you know,

17:51all of those things.

17:53>> Yeah.

17:54>> And all you really need to do to go

17:57full-time is just be better at like

18:00making money and growing your community,

18:03right? And then you can kind of make the

18:06jump. And a lot of people have done

18:08this.

18:08>> Yep.

18:09>> And I'll show you an example. The a

18:12great example we've got of this is

18:13Samuel

18:14>> Herp.

18:15>> So Samuel Herp is an artist, landscape

18:18artist,

18:20and he

18:24he used to be on Patreon and he, you

18:27know, he has an Instagram where he

18:28shares, you know, his his artwork and

18:31things, right?

18:33You can see some of his art.

18:36>> He's very good.

18:37>> Yeah, it's very cool.

18:38>> So, he had an Instagram where he'd post

18:41his art. He used to have a job cuz his

18:43art couldn't, you know, pay the bills.

18:45>> Yep.

18:46>> And then he created a Patreon and he got

18:48a few people to pay him a few dollars,

18:50>> but not enough to go full-time. Then he

18:52came on to school

18:54>> and he's actually done he's like a

18:56perfect example because he's done

18:58multiple of these, right? He found his

19:00thing. He was able to get members. He

19:03got regulars.

19:04He started with free painters hub. It's

19:07a free community, right? And there's

19:10$5,000 members in here. Yep.

19:12>> So, he proved he could build a good

19:13community. Then he started selling Sam's

19:18Art School, which is $29 a month, and he

19:21was able to get some people to join

19:22that.

19:23>> Mhm.

19:23>> Right. So, now he's making some more

19:25money, and he was able to make more

19:27money just doing this than on Patreon.

19:29Nice.

19:29>> So, he fully moved over here.

19:31>> Yep.

19:32>> Then

19:34he started noticing some people in here

19:38in the art school and in his free

19:40community were willing to pay him money

19:45for one-on-one coaching on how to paint.

19:48>> Cuz you know, some people are busy and

19:51they know I'll get way better at

19:52painting if Sam just gets on Zoom with

19:54me and shows me

19:55>> 100%. So he sells some packages like

19:58that to people just through DMs and

20:00getting on Zoom and things where they'll

20:02pay him like a thousand a month or more

20:04for so many months to just do one-on-one

20:07sessions with him.

20:08>> Yep.

20:09>> And you can see that kind of evolving

20:11into his mastermind thing.

20:13>> Very cool.

20:14>> So he's done the full evolution

20:17right in front of us. He's been through

20:19like all the stages. He's got his thing,

20:2110 to regulars, making money full time,

20:25and school has enabled him to make his

20:28passion, his full-time income, and now

20:30all he does is paint and help other

20:34people paint in his school communities.

20:36>> It's like the dream come true. Very

20:38cool.

20:39>> Yeah. And there's many of these stories.

20:41>> So many.

20:42>> And so that is

20:44>> we got one left.

20:46>> Yep. Then there's one stage beyond

20:50which is like hardcore.

20:51>> The wizard hatut.

20:53>> Yeah. And so, you know, you don't even

20:56have to I swear most people don't even

20:58want

20:58>> Yeah. to do this.

20:59>> Yeah. That's pretty extreme.

21:01>> Yeah.

21:01>> 100k a month.

21:02>> It's like if you're fulltime and you can

21:04do what you love and it pays bills,

21:06that's great.

21:07>> Yep.

21:08>> But there's there's an extra level there

21:10for those people that are hardcore. And,

21:13you know, we've got many people on

21:15school making over $100,000 a month.

21:18We've got people making $300,000 a

21:20month, which is

21:21>> like almost $4 million a year.

21:24>> Yeah. Yeah. With very little cost. And

21:27>> Yeah. And so we'll show you an example

21:30of one of those.

21:33So, School of Hard Knocks,

21:37their YouTube channel is called School

21:38of Hard Knocks, but this community is

21:40called School of Mentors.

21:42So, you know, this is a $49 a month

21:45community. They've got like 5,000

21:47people, right? And what they do is

21:52identical to what everyone else does

21:54here. They have a YouTube channel. The

21:57link in bio is school.

21:59>> Yep.

21:59>> The link under the video is school.

22:01>> Yep.

22:01>> They have an Instagram and they send the

22:03traffic to school, too.

22:04>> Yep.

22:05>> So, they have they've got got these

22:07channels. They send traffic to their

22:08community. That's 49 bucks a month and

22:11they just have a lot of members and

22:13that's how they make over a hundred

22:16grand a month. And we have like another

22:20example like our goat, the person who's

22:23currently making the most on school.

22:24Yep.

22:24>> Same setup. It's about AI

22:28YouTube channel straight to about page

22:31>> and they make what, like 300 grand a

22:33month. Yeah.

22:34>> Yeah. It's so simple.

22:36>> There's many of these stories. So this

22:38just shows you that you know the stages

22:41of evolution and you might aspire to be

22:44here or be here and throughout this

22:49course we're going to show you how to

22:51evolve through each step.

22:52>> Yep.

22:53>> Because really it is as simple as

22:58this big this is the big picture, right?

23:00You need to build these different

23:02pieces.

23:03>> And then once you've built these pieces,

23:05you need to evolve through these stages.

23:07And if you build these pieces and evolve

23:09through these stages, this thing will

23:11happen.

23:12>> Yep. Although you can if you want keep

23:14your group free forever and that's also

23:16cool.

23:16>> Yeah.

23:16>> This is just one template that we've

23:18seen many people go through, but you do

23:20what you want to do.

23:22>> Yep.

23:23So the simple way to think about it is

23:25just this is what I need and these are

23:29the stages I'm going to go through. And

23:31if you just follow those two things

23:33which we're going to show you how to do

23:35in this training, you will get to where

23:38you want to go.

23:40>> What are you doing?

23:41>> I'm putting on my winners's mindset.

23:45It's the it's the final ingredient for

23:48success on school.

23:51And there's this this popular saying in

23:54mountain climbing and it's don't stare

23:57at the summit, look at your boots.

24:00>> And I used to watch a lot of mountain

24:02climbing documentaries like K2, Everest,

24:05all of that.

24:05>> And it's a very common thing to not

24:08stare at the summit. It's just to look

24:10at your boots cuz if you stare at the

24:12summit, it's overwhelming

24:14>> and you can die like that. M

24:16>> and the same is true in business or with

24:20anything in life really.

24:22>> So when you're going through all of this

24:24training and building out your community

24:26and evolving through these steps, just

24:28one step at a time.

24:31>> That's good.

24:32>> And the other one is believe in your

24:34ability to figure it out. You don't need

24:36to know everything immediately.

24:39>> Yeah.

24:40>> Thing you only need to know how to take

24:42the next step. and these this training,

24:44this community and everything, it shows

24:46you what the next step is at each at

24:48each step.

24:49>> Y

24:50>> so just believe in your ability to

24:52figure it out when you get there.

24:54>> Yeah. Another thing is to trust the

24:57process and just follow the training.

24:59We'll walk you through the entire thing.

25:01There's no reason to get overwhelmed or

25:02panic and think you need to do some

25:04backflip. Just watch the training,

25:06follow the steps, the results will come.

25:08>> I see you have your winners's mindset

25:10on.

25:12See you in the next module. Okay, so

25:15this is number two, how to use this

25:17course. And there's basically like six

25:21parts to this. And we're going to go

25:24over each of them in this module today.

25:27Training, community, support,

25:30challenges, software, and fun.

25:33So training,

25:36this is what you're watching right now.

25:38If you go to schoolers and then

25:39classroom, you can see this course and

25:43you're watching, you know, number two

25:45right now, how to use this course. And

25:47what you want to do is you just want to

25:48start with number one. And then when

25:50you've watched it, you can just tick it

25:52off and then move to number two. And you

25:55should follow in sequential order. 1 2 3

25:574 5 and just work your way through the

26:00training. Then there's the community,

26:03right? So the schoolers community,

26:06school.com/schoolers,

26:08you get access to this uh because you're

26:12you're hosting your own group on school.

26:14This is a community exclusively for

26:16community owners, right? And in here

26:20there's posts which you can see like

26:23this. And to open a post you just click

26:25on it, right? And there's comments as

26:28well. You can like posts, you can like

26:30comments. Uh there's also school news.

26:34And so if you go to the calendar, you

26:36can see that we've got a weekly show

26:39called the school news every Tuesday at

26:4110:00 a.m. Pacific time. And you can

26:43attend live on Zoom or you can catch the

26:46recording. And we put the recordings in

26:50the updates category. So if you click on

26:52this, you'll see here's all of the

26:54school news episodes and you can watch

26:56them there. This is a really good way to

26:59stay up to date with what's going on.

27:01It's only 30 minutes a week

27:04>> and you know it's only 15 minutes if you

27:06put it on two times speed and 15 minutes

27:08a week is

27:10>> not much to really stay up to date and

27:13learn what's going on with school.

27:15>> Yep.

27:16>> Then there's the member map. If you want

27:18to see where people are around the

27:20world, you can just click on the map tab

27:22and we've got 50,000 schoolers and you

27:25can see where they're all located all

27:26around the world and you can zoom in

27:29around you and you can see, you know,

27:32who's situated near you and you might

27:35end up becoming friends with them,

27:36meeting them for coffee or something

27:38like that cuz nothing makes something

27:41real like a friend in real life,

27:44>> right?

27:45>> Then there's meetups. So people are

27:48always organizing meetups all around the

27:50world and I'd encourage you to see if

27:53there's any meetups happening around

27:55you. It's a great way to make friends

27:59and to make this more real. Um you know

28:02often when you're doing something new on

28:04the internet it doesn't seem real or

28:07your friends might think like oh what

28:09are you what are you doing? But if you

28:10actually go to a meetup and you see

28:12these real people doing real things

28:14Yeah. It makes it more like concrete and

28:17then your belief in it can increase as

28:19well.

28:19>> And one of my favorite things about

28:21school is the community. People seem to

28:24be having fun. They're open-minded.

28:26They're doing meetups like you said, and

28:28they're all doing incredible things.

28:30It's actually a real great community.

28:32>> Yeah. And here's a post right here from

28:35Kelvin Hollywood, and he just did a

28:38meetup in uh Germany.

28:41>> What's up? What's up? Uh, greetings

28:43here. uh from another school festival.

28:47>> I'm going to skip forward.

28:48>> Too serious.

28:50What's up?

28:53>> Yeah.

28:56>> So Calvin, you know, organizes meetups

28:58in Germany and there's different people,

29:02you know, arranging meetups like this

29:04all around the world. So I'd encourage

29:06you to check those out, too. And then if

29:08you need support, the first thing I'd

29:10recommend is just searching. So, if you

29:13go to schoolers and you type in here

29:15whatever it is you're curious about,

29:17chances are other people have discussed

29:19it before, right? Then there's help

29:22docs. So, if you go up here to the user

29:26menu and then click on help center

29:29here, you can see all of our help docs.

29:32And this these help docs tell you like

29:34how to do different things and the very

29:37specific details about the different

29:38features on the platform. And so chances

29:41are the help docs, you know, can solve

29:44your problem too. Then we also have a

29:47support team. And to contact the support

29:49team, you just click on contact support

29:52here. And then you can select the group

29:55your uh you need help with. And then you

29:58can type your message and hit send. And

30:01we've got a team that has 247 coverage

30:04and we reply to people within 30 minutes

30:07on average.

30:08>> Yeah. So, you know, between the

30:10community and searching and the help

30:13docs and our support team, you should

30:15have all the support you need to achieve

30:19what you're trying to do with school.

30:21And then I'll also say, you know, school

30:24isn't just about schoolers. There's a

30:26bigger ecosystem around it.

30:28>> Yep.

30:28>> And there's a lot of people that are

30:31making YouTube channels or communities

30:35about how to succeed on school. M

30:37>> so you can also try searching in YouTube

30:40or you could look in school discovery at

30:42other communities too.

30:44>> Yep.

30:45>> And they all have their own specific

30:47like

30:49way of doing things, right? So you might

30:50find a particular style or personality

30:52that resonates with you.

30:56Then we've got challenges.

30:58And we call our challenge the school

31:01games.

31:02And Kirby's going to explain this one to

31:05you. But we want to start with a hype

31:07video.

31:08>> Yeah.

31:10>> So, let's pull this up.

31:15>> Welcome everybody and congratulations on

31:18winning the school games.

31:22School is about helping passionate

31:24people earn a full-time income doing

31:28what they love.

31:30Innovations come when you mix things

31:33from different fields. We've got sports,

31:36AI, cyber security, finance, so many

31:40different categories.

31:42Talking to other winners is going to

31:45help you unlock some things.

31:48Something very special happens when you

31:51find your thing in life and also when

31:54you find other people that share that

31:57thing.

31:59School's mission is to help 1 billion

32:01people find community. Passion is the

32:04core to that.

32:10It's always you go to school or you go

32:13to work and then outside of those hours

32:16you get to do your hobby.

32:20There's nothing better than when you can

32:22make your career your passion.

32:25If that's the way you make an income,

32:28like life is pretty good, especially if

32:30you get to do it hanging out with other

32:31people that share that passion, too. And

32:33then final point, let's have some fun.

32:42Let's go. That meetup was so fun. And

32:44that meetup was for the school games,

32:47which is a quarterly competition to see

32:49who can grow their monthly recurring

32:51revenue, their MR the most. You can find

32:54it by going to schoolers. Then at the

32:55top there's a button called games. And

32:58if you click on that, it takes you to

32:59the leaderboard where you see all of the

33:01different people competing inside of the

33:03school games. It's split up by category.

33:06So there's nine different categories.

33:07Hobbies, music, money, spirituality,

33:10tech, health, sports, self-improvement,

33:12and relationships. And the top five of

33:15every category win an all expenses tra

33:18played trip to LA where we fly you out,

33:20we meet together. It's so much fun. Alex

33:23will knows he's there. You mastermind

33:25with him and the other school game

33:26winners. And you win a trophy, which is

33:29a pretty badass trophy that every winner

33:32inside of the school games.

33:33>> Get a good shot of this, Johnny. This

33:35trophy is very heavy, very expensive,

33:39and very badass.

33:41And it comes in an even bigger, heavier

33:44badass box.

33:45>> Badasser box. It's pretty cool. Um, so

33:49yeah, it starts every quarter. It goes

33:51from the start of the quarter to the end

33:52of the quarter. And the caveat is that

33:54there's a $100 per month price limit to

33:57participate. What that means is that if

33:59you charge $200 per month, only $100 per

34:04month of each transaction is counted.

34:06And the reason we did that is because

34:08previously the main groups that were

34:10winning the school games were charging

34:11$999 a month. And for the people

34:14charging like $10, $20, $50 or $100, it

34:17was really hard for them to compete. So

34:19this handicap basically means that if

34:21you charge $50, all $50 goes towards the

34:24school games. But if you charge more

34:26than $100, then only $100 per

34:29transaction is counted towards the

34:31school games. And the final part of the

34:33school games is the status that you get.

34:36So if you want respect, if you want to

34:37be cool, if you want to flex on people,

34:40you can get an emoji next to your name

34:42for different things. The first one is

34:43the star emoji. So, if you get top 1% of

34:46discovery by having an engaged big group

34:49with lots of people that are active, you

34:51get a star emoji. You get a fire emoji

34:53if you're active on school for 30 days

34:55in a row. So, if you have 10 activities,

34:58you like 10 things, you comment 10 times

35:00on school for 30 days, you get a fire

35:02emoji. Then, we have our monthly

35:04recurring revenue related status with

35:06the main one being the goat. There's

35:08only one goat on school. The highest

35:10earner on school gets the goat status.

35:12This is the ultimate status. We have the

35:15Ninja at 300K, the Diamond at 100K, the

35:18Crown at 30K, and the Rocket at 10K MR.

35:22That's the status.

35:23>> Yeah. And to show you what it looks

35:24like, it shows up next to your name like

35:26that.

35:26>> Yeah, it's pretty cool.

35:28>> There's the rocket. There's the crown.

35:30>> Yep. There's the star as well.

35:33>> Yeah. Star emoji.

35:35>> Pretty cool.

35:38>> Yep. So, that's the school games. then

35:41software. So, as part of using school,

35:46you know, it's a it's a software

35:48platform and you have the training and

35:51everything else as well. But I just want

35:53to show you real quick the basics of the

35:56software. So, let me zoom out. So, when

36:01you first create a community, like let's

36:03say I've got this one here, $1 club.

36:07This is your community, right? like

36:09yours will be called whatever you called

36:11your one. And then if you click this

36:13switcher thing here, you can switch to

36:16schoolers. And schoolers is the

36:18community for community owners. And

36:20we're trying to lead by example by

36:22having a really good community and

36:24sharing things that are helpful for you

36:26to build your community. So you'll be

36:28flicking between like the schoolers

36:30community and your own community and

36:32maybe some other communities that you're

36:34a member of too, right?

36:37Then

36:39let me tell you about the basic features

36:42of your own community. So you've got the

36:46community tab here where you can write

36:49posts like this. And then you'll have

36:51posts down here too and you can open

36:53those, comment, do all of that. And

36:55you've got categories across the top

36:57too. Then you've got the classroom. And

37:00I might just switch here. So this is the

37:02community tab. Here's your categories.

37:04Then you've got the classroom. And this

37:06is where you can put different course

37:08content.

37:10And it looks just like this, right? Then

37:14you've got the calendar and you can host

37:17whatever kind of event schedule you

37:19want.

37:19>> Yep. Calls, meetups, anything.

37:21>> We do a once a week thing and then a

37:24once a quarter live event. So the school

37:27games is a live event in person once

37:29every 90 and then every week we've got

37:32this. And a lot of people record their

37:34calls and post them in the community,

37:36too.

37:36>> Yep.

37:37>> Then there's the members tab that just

37:40shows you all of your members. You've

37:42got the map tab that shows you where in

37:45the world everyone is in your community.

37:47>> And if you click on somebody's pin, then

37:50their profile pops up and you can

37:51message them. You can check out their

37:53profile. It's pretty cool. Hey, that's

37:55me.

37:56>> What are you doing out there?

37:57>> Um, they're swimming.

38:00Um then there is the leaderboards. So if

38:04I go to this group and click on

38:06leaderboards, these leaderboards aren't

38:08very populated cuz this is just a demo

38:10group. But here you will basically

38:15school has some gamification built into

38:17it and one like is one point and as you

38:22get likes you obviously get points and

38:25you go up levels

38:26>> and you can see the scale here. So to

38:28get to level two, it's five points.

38:30Level three, it's 20 points.

38:32>> Yep.

38:33>> And what this means is that you can

38:36level up inside of a school community by

38:40interacting and engaging with other

38:41people.

38:42>> And so this is a mechanism that makes

38:44school communities really engaged

38:46>> and really fun.

38:47>> Yeah.

38:48>> And what you can do is you can customize

38:50your levels by coming up with a name

38:52like I might call level one noob, right?

38:55And just like that, you can personalize

38:57your community. And you can also do

39:00things like

39:02uh unlock courses

39:06at different levels. So I might unlock a

39:08particular course at level two or level

39:10three or whatever. Yep.

39:12>> And that way you're creating a an actual

39:16incentive for people to level up, right?

39:20>> And then you've got your about page. And

39:23this is basically the landing page or

39:27sales page or funnel into your

39:30community. And you have this page just

39:32by default out of the box. And what you

39:35want to do is personalize this page to

39:38make it really compelling. You basically

39:40want to show people what the community

39:42is like on the inside, on the outside. Y

39:45>> tell them the main benefits. Tell them

39:46why it's unique. Uh you can include a

39:50video here. Let me give you a better

39:52example. So, if I go to discovery and

39:55then I go to this one,

39:56>> this is a great landing page or about

39:58page.

39:59>> You know, it's got a video. It's also

40:01got some screenshots.

40:03>> Yep.

40:04>> Testimonials

40:05and very clear and compelling writing

40:08that shows me what's inside.

40:10>> Yeah. And don't worry about making your

40:12about page. Now, in the rest of the

40:14videos in this course, we'll show you

40:15how to pick your group topic, how to

40:16make your about page, and everything.

40:18We're just showing you what you can do

40:19on school in this module.

40:21>> Yep.

40:23Then there's the group settings and user

40:25settings. So if I go to my group here,

40:30you just click this settings co the

40:32settings button here and you can see all

40:37these different things about your group.

40:38You've got your dashboard that shows you

40:40all of your stats. You can invite

40:42people. There's your general settings

40:44that allow you to like personalize your

40:46group, make it look and feel like yours.

40:49Payouts, which shows you the payouts

40:52that happen once a week to your bank

40:54account. Pricing, where you can set the

40:57price for your community. You can charge

40:59per month, per year, or monthly,

41:01annually, or one time.

41:03>> Yep.

41:04>> Affiliates. With one click, you can

41:06incentivize your members to refer their

41:08friends.

41:08>> Yeah, this is powerful.

41:10>> Plugins. There's a whole bunch of them

41:11here. They're awesome tabs. So, you

41:14know, you you don't have to have

41:15classroom. You don't have to have

41:17calendar. You don't have to have map.

41:18You can kind of personalize your group

41:20how you want it. Categories are here,

41:22too. Rules

41:25and some other things. Pretty

41:26straightforward. So, this is where your

41:28group settings are. And your user

41:31settings. You click on your user profile

41:32and then settings here. And this is

41:35where you can customize everything. You

41:37can see what groups you're in. You can

41:40change the order

41:42and you can also pin them to your

41:44sidebar like this,

41:45>> which is useful. You might pin your

41:47foremost used groups to your sidebar

41:50like that.

41:50>> Yep.

41:51>> You can personalize your profile. You

41:54can see your own affiliate earnings

41:56here.

41:59>> Yep. So, you can refer people to school,

42:01the platform, and earn 40% commission.

42:03And different communities set their own

42:06affiliate incentives. Y

42:08>> a lot of people make really good money

42:10just referring people to school.

42:12>> Y

42:12>> you can see all of your payouts.

42:15You can personalize your notifications

42:17per group and everything.

42:20And you know there's more personal

42:22settings. Pretty straightforward.

42:25And then there is user profiles. So if I

42:31hover over this guy's name here, I can

42:34see he's a full-time schooler.

42:37Kelvin Hollywood. And if I click on his

42:39name, I go to his profile. He has been

42:42active on school for a year straight

42:43without taking a break. Here's his own

42:46communities.

42:47Here's how active he's been on school.

42:50Here's some information about him. And

42:52you can click follow to be notified when

42:55Kelvin posts. So if I if you find

42:58someone really helpful, you might follow

43:00them. Yep.

43:00>> And you can click chat to be able to

43:02send a DM with that person.

43:05>> Yep. And yeah, that's user profiles.

43:08There's chat, which you can just click

43:10here

43:12and you can see all of your chats. Then

43:14you've got your notifications. Click

43:16here

43:17and you can do that just like most

43:20social media websites.

43:22>> Simple.

43:23>> Now, discovery, it's one of the things

43:25that makes school unique. So, if you go

43:27to the homepage of school, it looks like

43:30this where you can see all these

43:32different types of communities. There's

43:35like over 50,000 of them on school.

43:37>> Yep.

43:37>> And so with school, when you make a

43:40community and it gets a certain amount

43:42of members and engagement,

43:44>> it'll show on discovery. And the more

43:46engaged your group is, the higher it

43:48will rank.

43:49>> Yes.

43:49>> And when it ranks on discovery, you'll

43:52start to get members and customers

43:55>> for free just from school itself.

43:57There's loads of people that visit this

43:59page and they're all looking for

44:00communities either by clicking the

44:01categories at the top or by searching

44:03for things and we've seen people get

44:05hundreds and thousands of members just

44:07from school discovery.

44:09>> Yeah. And to put it in perspective like

44:11on average 22% of memberships come from

44:16school discovery.

44:18>> Some groups it's as high as 100%. Right.

44:21>> But there's many groups that get 50% of

44:24their members from school discovery.

44:25>> Wow. So, it's actually quite a big deal.

44:28>> Yep.

44:29>> And

44:31how you rank with Discovery in a bit

44:33more detail is if you go to your

44:37settings and then you click on

44:38discovery, you can see information here.

44:42You can see if you're showing in

44:43discovery or not, what category you're

44:44in, what your rank is, and there's some

44:47tips here that show you how to improve

44:49your ranking. I won't run through all of

44:52this now because you can basically just

44:54read it for yourself. Yeah,

44:55>> but you just want to make something good

44:58and you don't want to fake it. You just

44:59want to truly make something good. You

45:01want to be active. You want to have good

45:03artwork, a good about page, and

45:05consistent steady growth.

45:07>> Yep.

45:07>> And if you do that, you will rank and

45:09you will get members.

45:10>> Yep.

45:13>> And we've covered a lot there. We've

45:15just covered the whole entire school

45:17platform. So, if you're watching this

45:19and you're like, "Whoa, that's a lot of

45:20stuff." Play around with it. You'll

45:22explore it one step at a time and very

45:24quickly it'll all make sense. Whenever

45:26you start something new, there's a lot

45:28of stuff. It may feel a little bit

45:29overwhelming, but trust me, school is

45:31pretty simple. If you just spend some

45:33time playing around with it, it'll all

45:34make sense.

45:35>> Yep. And then we want to finish with the

45:38most important thing, which is to have

45:41fun. And this is something that we

45:44actually do inside school, the company.

45:47Whenever some we're doing something and

45:49if it sucks, we pause and we're like,

45:51why does this suck? And then we ask

45:53ourselves, how can we make this fun?

45:55>> Yeah.

45:56>> And often when something sucks, it's

45:58there's something there. There's

45:59something to it.

46:01>> And maybe we shouldn't just bulldoze

46:03through it.

46:04>> Maybe we should find a different way to

46:06do it. And often when that happens,

46:09>> it's a breakthrough.

46:10>> Mhm.

46:11>> So there's some intelligence there to

46:13making things fun. And so if you're if

46:16you find it a drag to build your

46:18community or to make your course or to

46:20whatever, then you should really ask

46:23yourself, how can I make this fun?

46:25>> Yeah.

46:26>> And one way to make things fun is to

46:28find a friend. So, you know, you can

46:31look in the school's community, look at

46:33meetups, look at the map, whatever, and

46:37you might actually find a friend that

46:38you can go through this journey with.

46:41And maybe you're just holding each other

46:42accountable on on daily or weekly Zoom

46:45calls. Or maybe you'll actually team up

46:48and build a community together.

46:50>> And you can see that me and Kirby are

46:52building this course and we do school

46:54news together too cuz I personally don't

46:57like doing anything really just by

46:59myself. I find it very hard.

47:01>> Mhm.

47:02>> And then when you get a sale on school,

47:06uh, it makes a kaching sound. and I'll

47:09show you what that's like.

47:17Best sound ever.

47:19>> So, if you're not so lucky that you are

47:22going to get real customers buying from

47:23you all the time, there's a little cheat

47:26code. You can just press controll + 4 on

47:28your keyboard.

47:29>> Yeah.

47:30>> So, controll 4.

47:33>> If you're ever sad, controll happiness

47:37instantly. Yep. And then you know

47:40visualization.

47:42You can visualize your school community

47:44and then you can play the sound.

47:46>> Yeah.

47:47>> And then we have cat codes.

47:50>> So what are these?

47:51>> Well, if you're when you're starting out

47:53on school to keep you company, we have a

47:56little cat. And what you do to activate

48:00it is in the search box up here, you

48:01type let there be cat and you hit enter.

48:06>> Yeah.

48:14So it plays different playlists.

48:15Gangster might play some funky.

48:22So this little cat can keep you company

48:24while you're going through the course,

48:27finding a friend, waiting for a meetup,

48:30or you know, building your own

48:31community, right? And to make this cat

48:34go away, you just type shoe cat, enter,

48:38>> keep the cat,

48:39>> and it's gone. A

48:42>> So

48:43this should give you absolutely

48:45everything you need to succeed on

48:47school. We've got the training, the

48:50community, the support, the challenges,

48:52which is the school games, the software,

48:56and the magic ingredient, fun, the cat.

49:01absolutely everything you need. So, go

49:04through this training step by step,

49:07module by module, and we'll see you in

49:09the next one. Today, we're going to

49:11cover finding your group topic, like how

49:14to find your thing, and it's really like

49:16the first stage of evolution on school.

49:19You need to find your thing so you can

49:21make a community around it and get your

49:24first three members.

49:25>> Yep.

49:26>> So, let's dive into it. How do you do

49:28it? Well, I think the first question and

49:32honestly the most important question is

49:34what are you passionate about?

49:37And why passion is important is you know

49:41business or making anything

49:45it you get exponentially better over

49:47time and if you don't love it you

49:50probably won't keep doing it.

49:53>> And if you don't keep doing it for a

49:55long enough period of time you'll never

49:56really do that well. So in order to do

49:59well, you need to do it for a long

50:00period of time, which means you need to

50:01love it.

50:02>> So it is, I swear, the most important

50:05thing. And that's why I would just start

50:09by asking yourself like, what are you

50:11interested in?

50:14And there's a few different ways to

50:15frame this question. You could also say

50:17like, what would you do for free even if

50:20you didn't get paid?

50:21>> Mhm. Yeah, that's a good one. Also, what

50:25do you think about when you're going to

50:26sleep or what do you think about in the

50:28shower where your mind just wanders?

50:30>> That's an indicator of your passion.

50:32>> Yeah. Yeah. Like where what is your

50:35distraction?

50:37>> Right. Cuz a lot of people think, "Oh, I

50:39need to be productive and do this thing,

50:41but I really just want to do this other

50:42thing." I've honestly found sometimes

50:45the distraction is the answer.

50:47>> Yeah.

50:48>> Right. Yeah.

50:49>> Um

50:51>> which is quite interesting.

50:52>> Yeah. Yeah. Yeah. Um, and then yeah,

50:55where does your attention go in your

50:56free time?

50:58And if you're like, I don't know, well,

51:01look at your YouTube history. YouTube

51:02keeps pretty good history. Take a look.

51:05>> Yep.

51:06>> What kind of videos are you watching?

51:08What what channels are you subscribed to

51:10and do you keep coming back to, right?

51:13Then look at your bank statements. You

51:16know, where your money flows to and

51:18where your attention and time flows to.

51:21that's what you're interested in

51:22>> 100%.

51:24>> Then you could look at your calendar

51:26like what kind of events do you attend?

51:28What things do you make time for? Right.

51:33You can also ask your partner if you've

51:35got a husband, wife, whatever. You could

51:38ask your parents and you could even ask

51:40your friends like, "Hey, what is the

51:42thing that I just won't shut up about?"

51:45Right.

51:46>> Yeah. Yeah. Yeah. They sometimes you

51:48need to get outside of yourself to be

51:50able to like

51:51>> get a good perspective on yourself

51:53>> and sometimes it's so obvious you're all

51:55stuck in your head what am I passionate

51:57about and you ask someone they're like

51:58oh it's obviously this thing you don't

52:00stop talking about it you spend all your

52:02day about it that's the thing

52:06>> and I think this is what you need to do

52:09first like find out what you're

52:11passionate about and spend some time you

52:13know doing this kind of discovery

52:15process

52:17And to give you an example of this in

52:19practice. So I'll tell you a quick story

52:23about how we came up with the format for

52:25school news which is you know the thing

52:27you're watching right now.

52:29So we wanted to make a like a a weekly

52:34kind of show for the schoolers community

52:38but historically I really hated making

52:40content.

52:41>> Yep. Um especially those kind of talking

52:43head videos where you just have to like

52:45talk at the camera and it and you've got

52:47to come up with ideas.

52:48>> Yeah,

52:49>> they drive me crazy. Um and so obviously

52:52if we use that format that I'm not

52:54passionate about, we are not going to

52:56we're going to suck at doing this.

52:58>> Yeah. People can feel it.

52:59>> Yeah. So I guess there's there's more to

53:02passion than just like you doing it

53:05consistently over time. It's also

53:08there's something magnetic and

53:10contagious about

53:13things that people have passion for. And

53:17so if it's if it's a joy to create and

53:19you love creating it, then it's probably

53:21going to be a joy to view and

53:23>> and like engage with, right?

53:26>> And so if I'm in pain making it, then

53:28they're probably going to be like,

53:29"Whoa, this is this feels off."

53:31>> Yes.

53:32>> And also, I'm not going to be

53:33consistent.

53:34>> Yes. And if you think about how people

53:36consume content or consume communities,

53:38they're really consuming because they

53:39want to feel something different to how

53:40they're currently feeling. And if you're

53:42feeling super drained, they don't want

53:44to feel drained. They're not watching

53:45these videos or joining a community to

53:47feel drained. They want to feel

53:49passionate and excited.

53:50>> And if you feel that, they'll feel that.

53:54>> Yeah. And so with this example, so we

53:58kind of went through this process. I

54:00thought, well, what do I consume? And

54:03interestingly enough, I absolutely hate

54:06talking head videos.

54:07>> Y

54:07>> So like just watching some dude talk at

54:09a camera never. So it makes sense why I

54:13hate making them because I I would never

54:15watch one either.

54:16>> Yes.

54:17>> So I was like, "Okay, well what do I

54:19watch?"

54:21>> And it's podcasts, specifically podcasts

54:24with more than one person. I find it

54:26very weird watching one person talking

54:28to camera, but when there's two people

54:30doing something that's kind of natural,

54:32>> I watch that.

54:34>> The other thing is that it has to be

54:36quite natural. It has to unfold

54:38naturally instead of like being

54:40scripted.

54:41>> Mhm. Yeah.

54:41>> And the other thing is I really hate

54:43editing,

54:44>> so it has to just be like one take done.

54:47>> Yes.

54:48>> Then the other thing is I'm really I

54:51really hate the camera and I get all

54:53freaked out about it.

54:55So, but what I do every day is I sit and

54:59look at a computer

55:00>> just like this. This is the exact

55:02computer screen I look at. And you sit

55:04next to me and we talk about school.

55:06>> Yes.

55:06>> So, I'm like, "Okay, I like looking at

55:08my computer. I like talking about

55:10school."

55:11>> Having Kirby there to talk to about

55:13school, too. So, what if we just did

55:16that? M.

55:17>> And so instead of thinking, "Oh, I need

55:20to make my YouTube channel like this

55:23guy's YouTube channel or whatever,

55:25that's a that's a bad way to go about it

55:28because if you don't like doing that,

55:30people might not like watching it and

55:32then you won't be consistent."

55:33>> Mhm.

55:34>> So, I hope this example is proving this

55:37point for you. If you work with your the

55:40things you like and the things you don't

55:42like and you kind of navigate through

55:43them, what you end up with at the end is

55:46something that's actually unique.

55:49>> The school news is a kind of unique

55:50format. It's not just talking head like

55:53six lessons I learned.

55:54>> Yeah.

55:55>> Right.

55:55>> Yeah.

55:56>> And it's natural and it's effortless to

55:59make.

55:59>> Yep.

56:01So, you know, with your community, you

56:04should think about this, too, because

56:06you you want to be unique. You want to

56:08be consistent. You want to do it for the

56:10long term, and you want people to enjoy

56:13it.

56:14>> And this is the way to do that by

56:16working with the things you like and

56:18don't like.

56:19>> So, you can kind of create based on what

56:21you consume.

56:22>> What you consume is a great indicator of

56:26what you'll probably like to create,

56:29right? Yes.

56:30>> Um because you naturally understand the

56:33format.

56:34>> Yep.

56:35>> That's good.

56:36>> Yeah. Then scratching your own itch. So,

56:41you know, some some of the best

56:43companies in the world were just started

56:45by people that scratched their own itch.

56:47You know, they thought, "Oh, I hate this

56:49thing. I'm I hate this thing so much

56:50that I'm going to like just build a tool

56:53or build this thing to solve it for

56:55myself."

56:56>> Yep. Then it turns out a lot of other

56:58people have that itch too, right?

57:02>> Yeah. You can use yourself as a proxy

57:04for the niche. Like if you really want

57:06something, there's going to be other

57:07people out there that want that thing as

57:08well. That's also kind of how school

57:10started, right? You said that you were

57:12running a community business and there

57:14was loads of different tools and it was

57:15stressful. So you solved your own

57:17problem and then that was really

57:18valuable for other people as well.

57:20>> Yes. So I actually built my own software

57:23first, but it wasn't for anyone else to

57:25use

57:25>> and everyone wanted to use it.

57:28>> So I kind of had an early sign that oh

57:32people are interested in this thing if I

57:33if I make it. Yeah. But it started as me

57:35just scratching my own itch.

57:37>> Interesting.

57:38>> So yeah, build the community you wish

57:40existed. If you're using like let's say

57:44you're into motocross and you're in a

57:45few different motocross communities but

57:47none of them cover like I don't know

57:51technical details about how to do tricks

57:53or none of them have meetups.

57:55>> Yes.

57:55>> Right.

57:56>> Like or none of them are in Australia.

58:00>> Yes.

58:00>> So like maybe you've got you're in these

58:03different communities like around

58:05motocross but there's this thing that

58:07isn't satisfied. There's an itch there.

58:09>> Yeah. Yeah. Yeah. Other people are

58:10probably feeling that too and so you

58:12could do that.

58:12>> Y

58:13>> like Kelvin's basically got the

58:14schoolers community in Germany.

58:16>> Yes.

58:17>> Right. Um yeah there's a lot of these

58:21and then like I said earlier the passion

58:23of the founder is the most important

58:25thing because it's magnetic and

58:28contagious. People I think more than

58:31anything want to be happy and have fun

58:34and feel good. And so when they see

58:36someone else that's feels like that,

58:38it's like, I want some of that, right?

58:41So they're just like, I'll get a bit

58:43closer to that and I'll stick around

58:44because it's I like it how it's kind of

58:46washing on to me.

58:47>> Yep.

58:48>> Um and so protecting this is super

58:51important.

58:51>> Yeah. And you can't fake it. You can

58:53fake it for a certain period of time,

58:54but then eventually it's very clear

58:56whether you love something or you don't.

58:58>> And I see this so much with young

59:00entrepreneurs.

59:01They've got this thing they love and

59:03then they're like, "No, no, I can't do

59:04that. I've got to do this other thing

59:05and that they're so militant about it

59:07and they hate the other thing. I'm like,

59:09well, yeah, logically that all makes

59:10sense, but

59:12>> you're going to quit that.

59:14>> Like, you're not even going to last a

59:16year.

59:16>> Yeah.

59:17>> Um Yeah.

59:20And it's not about finding a hot niche.

59:23It's about finding something you love.

59:25>> Yes.

59:26>> And you know, this is kind of this

59:28constant fight between like your logic

59:31and your emotions. Logic might tell you,

59:33"No, I need to build a community on uh

59:35on AI or something like that because

59:37that's a big market."

59:40Yeah. But, you know, it's also very

59:42competitive and there's a lot of people

59:43that love AI and if you don't love it

59:45and you're trying to compete with them

59:47>> then it's you're not going to do that

59:49well.

59:49>> Yep.

59:50>> So, here's some examples to kind of

59:52prove that you can make a lot of money

59:53doing like, you know, almost anything. I

59:56think a great example is Poop Scoop

59:59Millionaire.

1:00:01These guys have a community called Poop

1:00:03Scoop Millionaire and they teach you how

1:00:06to start a poop scooping business,

1:00:09right?

1:00:12>> And these guys make $60,000 a month.

1:00:16>> Let's go.

1:00:17>> In the poop scooping niche,

1:00:20right?

1:00:21>> That's definitely not a hot niche.

1:00:23>> That's what I mean. So, and how many

1:00:25people are passionate about scooping

1:00:27poop? Not many. So, you know, it's very

1:00:30unique. It catches everyone's attention

1:00:34>> and these guys are passionate about it

1:00:36to the point that they're willing to

1:00:37host meetups, conferences, all of this.

1:00:40>> And it's they make a lot of money doing

1:00:42it.

1:00:43>> Yep.

1:00:43>> Here's another example. Counterstrike

1:00:45improvement, CS2 improvement camp. So,

1:00:49you know, this guy teaches you how to

1:00:51play Counterstrike better.

1:00:53>> Yeah.

1:00:53>> Right. You know the game Counter-Strike.

1:00:57and he makes 11 grand a month just

1:01:00teaching you how to play better

1:01:02Counter-Strike.

1:01:02>> Yeah. And Counter-Strike used to be

1:01:04popular. If I'm not mistaken, it's less

1:01:06popular now, but he's still

1:01:07>> It's still pretty popular.

1:01:09>> Yeah.

1:01:09>> But maybe less than it used to. And

1:01:10either way, he's still killing it.

1:01:12>> Yeah.

1:01:12>> I think by the when something's hot,

1:01:15often everyone jumps on it. And when

1:01:17everyone jumps on it, it's harder to

1:01:19compete unless you're super passionate.

1:01:21So that's why doing something when it's

1:01:24not hot can sometimes be even better

1:01:25because there's less competition.

1:01:28>> Yeah. And also I swear when you just

1:01:29follow trends, so does like almost

1:01:32everyone else.

1:01:33>> Yeah.

1:01:34>> And when someone observes that you just

1:01:36drift from this thing to this thing to

1:01:38this thing to this thing to this thing.

1:01:40>> Yes.

1:01:41>> You lose all of their trust.

1:01:43>> They're like, "Oh,

1:01:44>> it's fake. that person did like I don't

1:01:47know the some of the big trends I've

1:01:48seen is um NFTTS then crypto now AI

1:01:53>> there's nothing wrong with any of those

1:01:54things if you stayed true to it the

1:01:56whole time

1:01:57>> yes

1:01:57>> if you were always doing NFTs then

1:02:00you'll probably still be crushing it

1:02:01>> always doing crypto always doing AI

1:02:05>> but when you drift around everywhere

1:02:08>> that's when you lose a lot of your

1:02:09credibility

1:02:10>> yep

1:02:11>> and here's another example 90s boom bap

1:02:14beat making. I love this group. It's

1:02:18called Bastard Crew. Bastard Crew. And

1:02:22it just teaches you how to make

1:02:26uh real '9s boom bap beats.

1:02:29>> That's crazy. I don't even know what

1:02:31that is. That's niche.

1:02:32>> Yeah.

1:02:34No fluff, no corny industry chips, just

1:02:37the real source.

1:02:43I love this group.

1:02:44>> What a hook.

1:02:45>> And look at like the video.

1:02:47>> Yes. I love when you can feel it.

1:02:49>> Like look at this. This is so authentic.

1:02:51>> Yes. You can't fake that.

1:02:56>> This guy's just making beats.

1:02:58>> Let's go.

1:03:01>> Yeah. That's cool.

1:03:03>> Yeah. And it's like genuine. Like if you

1:03:05check out his profile, he's very active.

1:03:08If you check out his YouTube, he again

1:03:12makes videos about making beats, right?

1:03:16>> So to go back to that big picture

1:03:18diagram, YouTube to school.

1:03:22>> And to make a YouTube channel about

1:03:24something, to make an Instagram channel

1:03:26about something, to make a community

1:03:27about something, and do it consistently

1:03:29over time. Imagine if you didn't like '

1:03:3290s boom bat beats.

1:03:34>> You're going to hate your whole life.

1:03:36>> Yeah. Or imagine if you didn't like

1:03:38scooping poop.

1:03:40>> Yep.

1:03:41>> And some people might think their video

1:03:43game is their distraction,

1:03:45but this guy's making 11 grand a month

1:03:47doing this.

1:03:48>> Yeah. Yeah. That's good.

1:03:49>> So, and you know, there's so many of

1:03:50these examples. We've even seen

1:03:52calligraphy

1:03:54like we've even seen horror film fans.

1:03:57They just they're fans of horror.

1:03:59>> Yep. We've seen like so many different

1:04:01things where people make serious incomes

1:04:05and the most important thing is you've

1:04:07just got to be passionate about it. And

1:04:09if you learn to follow what you like and

1:04:12what you don't like, you will have

1:04:15natural differentiation,

1:04:18>> which I swear is the most important

1:04:19ingredient in business is just

1:04:21differentiation.

1:04:23>> Not looking like everyone else, not

1:04:25feeling like everyone else. And it there

1:04:28the way to do that is by following what

1:04:30you like and what you don't like.

1:04:32>> Yeah, that is interesting because you

1:04:34are unique. So what you like is

1:04:35different.

1:04:38>> Yeah. Now let's look at how to get

1:04:41ideas.

1:04:43So, if you just look at school

1:04:46discovery, and you can do that by going

1:04:49to school.com and then navigating here

1:04:52to discover communities, you can just

1:04:55look at school discovery. You can scroll

1:04:58through different communities and see

1:05:01what they're doing, see what they're

1:05:03saying on their about page, see what

1:05:06they're charging, whatever. You can even

1:05:08flick through different categories like

1:05:09hobbies, music, money, tech, right? And

1:05:15this might start to give you some ideas.

1:05:19Another thing you can do is you can look

1:05:21at the school games leaderboards. So if

1:05:23you go to the schoolers community and

1:05:26you click on games here, you can see,

1:05:29you know, all the different

1:05:32um ranking groups and different

1:05:34communities.

1:05:34>> Yep.

1:05:35>> And different categories. Sorry. Um,

1:05:39and it, you know, one thing I always

1:05:40noticed is there's dog training.

1:05:43Dog training and languages always seem

1:05:46to be popular. Video games is always

1:05:48popular.

1:05:49>> Yeah.

1:05:51Musical instruments. I mean, you you'll

1:05:53start to just get ideas when you look at

1:05:55the Discovery and the School Games

1:05:57leaderboards.

1:05:58>> Yep.

1:05:59>> And so, look at these things and then

1:06:01look at what you're interested in from

1:06:03up here.

1:06:05And you might start to come up with some

1:06:07ideas and just start writing them down

1:06:09in a Google doc or on a piece of paper.

1:06:12>> Yep.

1:06:13>> Another thing I've heard people mention

1:06:15quite a bit is this II. I don't even

1:06:17know how to say it.

1:06:18>> I

1:06:20a Japanese concept on how to find what

1:06:23you love. Cuz the Japanese I I believe

1:06:25they have one of the longest lifespans

1:06:28and there's this book written where they

1:06:30tried to figure out why they live so

1:06:32long. And a large part of the answer was

1:06:34they put an emphasis on following their

1:06:36guy, which is what you'll explain.

1:06:39>> I think Japanese culture is very good at

1:06:40finding their thing

1:06:42>> because they've they're like craftsmen

1:06:43of of every different thing like whether

1:06:45it's making sushi, making knives,

1:06:47making,

1:06:48>> you know, video games or whatever.

1:06:50>> Yep.

1:06:51>> Like they treat it as a

1:06:53>> their purpose. Yeah.

1:06:54>> Right.

1:06:55>> Yeah.

1:06:56>> And I don't think there's so much bias

1:06:58about, oh, everyone should do this or

1:07:00everyone should do that. It's more

1:07:01naturally distributed between all the

1:07:03different things you could be interested

1:07:05in. Right.

1:07:06>> Yeah. That's interesting.

1:07:07>> Yeah. And so basically what this is is

1:07:10what you're good at. You can have in the

1:07:12circle what the world needs, what you

1:07:15love, and what you can be paid for. And

1:07:19so you could try this diagram out like

1:07:21maybe write down things you might get

1:07:23paid for. Write down things you're good

1:07:25at. Write down what the world needs. And

1:07:28then write down the things you love. And

1:07:30maybe there's some interesting

1:07:33>> like I don't know overlap of these

1:07:36things.

1:07:36>> Yeah.

1:07:37>> If this, you know, theory isn't always

1:07:40doesn't always translate to practice. So

1:07:43I wouldn't worry too much about trying

1:07:44to get this thing to to overlap.

1:07:46>> Yeah.

1:07:47>> Um but yeah, I guess if it was perfect,

1:07:51what's in the middle here would be your

1:07:53school community.

1:07:54>> Yeah.

1:07:55>> But this is just another thing that

1:07:57might give you ideas. You don't have to

1:08:00follow it exactly.

1:08:02>> Yeah. It's a tool.

1:08:03>> Yeah. And now just a couple of examples.

1:08:06So Kirby, why don't you tell us about

1:08:08your little story here just real quick?

1:08:09>> My little story is I built a YouTube

1:08:13channel and I was an educational creator

1:08:14and that was all I did full-time. And

1:08:17the whole time it was me on my own

1:08:19trying to figure out how I could grow

1:08:21this channel, what I should make videos

1:08:23about. And it sucked and it was lonely

1:08:25and there was no community about it out

1:08:27there. But I saw there was another

1:08:28community called Indie Hackers, which is

1:08:31a community for people who are trying to

1:08:32go full-time using code. They're trying

1:08:35to build little softwares and go

1:08:36full-time with that. And that gave me

1:08:38the idea, why don't I start a community

1:08:40for educational creators who are trying

1:08:43to go full-time, not through code, but

1:08:45through educational content. And that

1:08:47was the idea that birthed my community.

1:08:49It was something I wanted, and it was

1:08:51like something else that I saw, but

1:08:53there was a gap that nobody had created.

1:08:55and it ended up being something that

1:08:57people loved.

1:08:59>> Yeah, that's interesting.

1:09:01So, you could say it's like this but has

1:09:04this thing that's different. Yeah.

1:09:06>> It's like schoolers but for people that

1:09:08speak German.

1:09:09>> Yeah. Yeah. Yeah.

1:09:10>> Um and then Hazel has a successful

1:09:14community. We shared it in the first

1:09:16module. Um

1:09:18>> crochet.

1:09:18>> Crochet. Yeah. And so I DM' her and I

1:09:21said, "Hey, did a school community

1:09:23inspire you to make your community Her

1:09:26community is called Crochet Creations

1:09:27and she said, "Yeah, I was inspired by

1:09:29this community called Naughty Hub."

1:09:32Right. And it What does this community

1:09:34do?

1:09:37>> So, it teaches you

1:09:38>> designer.

1:09:39>> Yeah. Something about yarn.

1:09:42>> Yeah. So, I don't even know what this

1:09:44is, but it's something Oh, crochet

1:09:48lovers and yarn enthusiasts. So, you

1:09:51know, she saw there was a community on

1:09:53here and that and then she thought,

1:09:56well, I also like crochet and I could do

1:09:59my twist on it.

1:10:00>> Yep.

1:10:01>> And that inspired her to make her

1:10:03community. Another example is Nate

1:10:06Belmar.

1:10:07Um, he loves anime, but he also loves

1:10:10fitness and like biohacking.

1:10:13>> Mhm.

1:10:14>> And he made Anime Shreds.

1:10:15>> Yeah. This this crushes. And you know,

1:10:17sometimes in a crowded category like

1:10:19fitness or biohacking.

1:10:21>> Yep.

1:10:22>> You you need some differentiation,

1:10:24right?

1:10:25>> He just likes anime.

1:10:27>> Yeah.

1:10:27>> So, they literally have things in here

1:10:31that are about like that like the design

1:10:34and the aesthetic and even the way

1:10:37everything's like taught to you is in

1:10:40this frame of like anime.

1:10:42>> Yeah. Yeah. Yeah. He has these like PDF

1:10:44scrolls. It's not just like a fitness

1:10:46plan. It's like these ancient scrolls

1:10:48where you learn the fitness program in

1:10:50that method. It's so unique.

1:10:52>> Yeah. And so just combining passion for

1:10:57anime and fitness and biohacking creates

1:10:59this unique

1:11:00>> Yeah.

1:11:00>> unique thing.

1:11:01>> Yep.

1:11:02>> And I forget how much he makes, but he

1:11:04makes quite a lot.

1:11:05>> Yeah. 50 grand or something like that.

1:11:07>> More than 50 grand a month, I think.

1:11:09>> Yeah.

1:11:10>> Then

1:11:12you know this one's a big one. The key

1:11:15to all of this is to start first, like

1:11:17just do it and then iterate over time

1:11:22because people get stuck trying to find

1:11:25the perfect idea.

1:11:26>> Yes.

1:11:27>> Like they're just sitting at the

1:11:28starting line and they're like doing,

1:11:30you know, insane calculus trying to

1:11:32figure out like I need the perfect thing

1:11:34before I do anything. It never happens.

1:11:37>> Yep.

1:11:37>> Never.

1:11:38>> Yeah. and instead you'll just like

1:11:40overwhelm yourself and freak out and

1:11:43quit, right? Um

1:11:45>> yeah.

1:11:46>> So what you need to understand is the

1:11:49best group ideas came from iterating

1:11:52through like five wrong ideas.

1:11:54>> Yes. You can't get it perfect straight

1:11:56away.

1:11:58>> Just start and make it less bad over

1:12:00time. Even the school community school

1:12:02is now how many iterations has it been

1:12:03through to get to where it is now? Every

1:12:05community changes over time and gets

1:12:08better over time. You can't make it

1:12:10perfect from the beginning.

1:12:11>> Yep. And so really the key is to start

1:12:15and then learn by doing. Don't like

1:12:18learn everything you possibly need to

1:12:20know and then start.

1:12:21>> Yeah. Yeah. Yeah. Yeah. I think the

1:12:22analogy is like to build a successful

1:12:24community there's a hundred steps and

1:12:26most people are trying to figure out

1:12:27what's step 45. What do I do? How am I

1:12:30going to get my retention to be good?

1:12:32How am I going to keep my churn low? But

1:12:34you don't need to figure out the whole

1:12:35process before you start. Just take the

1:12:37first step, then the second step's

1:12:39obvious. You take that step and go about

1:12:41it that way.

1:12:42>> Yeah. I remember hearing when I was like

1:12:45a while ago an analogy that made sense

1:12:47to me. It was like

1:12:49when you're driving a car at night, the

1:12:51headlights only illuminate so much road

1:12:53in front of you.

1:12:54>> Yeah.

1:12:54>> And that's all you need to get to your

1:12:56destination, right?

1:12:57>> You don't need the whole path perfectly

1:13:00like illuminated.

1:13:01>> Value.

1:13:02>> Yeah.

1:13:04And then how to pick when you have more

1:13:07than two ideas. So you know sometimes at

1:13:10the school games someone comes up to me

1:13:13usually young person and says hey man

1:13:15what do you think I should do? I could

1:13:17do this. I could do this. I could do

1:13:18this. And I always just say to them what

1:13:21do you want to do?

1:13:22>> And they're like what? They're like that

1:13:26doesn't matter.

1:13:28And I'm like no that does matter. And

1:13:30they're like, "No, man. Like this other

1:13:32thing I I should do this other thing."

1:13:33And I'm like, "Well, if you think you

1:13:34should do this other thing so badly, why

1:13:36are you asking me?"

1:13:38>> Because they know deep down.

1:13:41>> It's quite an interesting experience.

1:13:43It's quite quite fun.

1:13:45>> Um,

1:13:46and then they stop usually when I say

1:13:50like, "Why are you asking me?" And

1:13:51they're like, "But this, but this, but

1:13:53this." And I'm like, "What do you really

1:13:56want to do?" M

1:13:57>> and then often they I think people

1:14:00confuse what they really want to do with

1:14:02what they think might work.

1:14:05>> Mhm.

1:14:05>> Yes.

1:14:06>> So they tell me what they think might

1:14:08work and they rationalize it based on oh

1:14:10this or this or this. But I can sense

1:14:13there's some

1:14:15>> Yeah.

1:14:16>> I can sense this unease.

1:14:18>> Yeah.

1:14:19>> Um and so I often say like if you were

1:14:21just if you were to just listen to your

1:14:22heart like what does that tell you to

1:14:25do? And they're often like, "Oh, do

1:14:26this."

1:14:28>> And there's like this sigh of relief.

1:14:29And then I'm like, "Why don't you just

1:14:30do that?"

1:14:32>> And then they're often like, "Oh, but"

1:14:34and I'm like, "All right, man.

1:14:35this."

1:14:36>> I think a huge distortion is people

1:14:37think that what they want to do, they

1:14:39can't make money from. And that's the

1:14:40pull. They're like, "Well, I want to

1:14:41make money, but I also want to do what

1:14:42they're passionate about."

1:14:44>> But I think when you go through

1:14:45discovery and you go through the school

1:14:47games, you realize that you can make

1:14:48money with any niche. If you just bring

1:14:50people together,

1:14:52>> money can be generated from that. No

1:14:54matter what the niche is,

1:14:56>> it might start a little slower.

1:14:58>> Mhm.

1:14:58>> Than just doing the thing that someone

1:15:00might pay you instantly for.

1:15:01>> Yep.

1:15:03>> But it will make you so much more money

1:15:05longer term.

1:15:06>> Yep.

1:15:06>> Because

1:15:08you actually love it. So it will be

1:15:10unique and it will compound over time

1:15:12and you'll stick to it over the long

1:15:14term.

1:15:14>> Yeah.

1:15:15>> And then honestly, if you're still torn

1:15:17and you're like, "Okay, there's these

1:15:19two ideas or maybe there's these four

1:15:21ideas and I can't decide what one."

1:15:22>> Yep. I want to introduce you to a tool

1:15:25that I use all the time. Actually,

1:15:27>> infamous

1:15:28>> and Kirby can confirm I use this almost

1:15:31every day for making decisions. If we're

1:15:34stuck on a choice and it we just need to

1:15:37make a choice.

1:15:37>> Yeah.

1:15:38>> Right.

1:15:39>> And it looks like they're both equal.

1:15:41>> Yep.

1:15:41>> Well, then the biggest waste of time is

1:15:44to just keep

1:15:46keep like wasting energy and time over

1:15:50it, right? You just need to decide. So,

1:15:52I use this this wheel. It's called

1:15:56picker pickerwheel.com, right? Yes or no

1:15:58wheel.

1:15:59>> Not sponsored.

1:16:00>> And all you need to do is just click it

1:16:04and it will spin and it will tell you

1:16:07what you should do.

1:16:11>> Yeah, this is good.

1:16:13>> Oh, I didn't ask it a question, so I

1:16:15don't know what this means. Um, and then

1:16:18there's even an op there's a version of

1:16:20this where you can like have more than

1:16:22two options, but I try to just keep it

1:16:23to yes or no.

1:16:24>> Yeah. Yeah. I think if there's a

1:16:27decision and it's really difficult to

1:16:28decide which one you should go with,

1:16:30it's probably because neither decision

1:16:32is obviously better than the other one.

1:16:34If one of the decisions was way better

1:16:36than the other one, you wouldn't be

1:16:37struggling to make the decision. So,

1:16:39this is useful because if the decisions

1:16:40are both roughly equally as good, then

1:16:43there's no point spending hours trying

1:16:45to figure out which one to do. just spin

1:16:46the wheel.

1:16:47>> I think the real beauty of it is is if

1:16:50this gives you the wrong option, you

1:16:52find out that it's wrong and choose the

1:16:53right one faster than you would have if

1:16:55you were still just sitting there trying

1:16:57to find the right one.

1:16:58>> Yeah. Cuz you feel it. You're like, "Oh,

1:16:59no. I didn't want it to say that."

1:17:01>> Cuz you sometimes the only way to find

1:17:02out what the right thing is is to do it.

1:17:06>> So the sooner you do it, the faster you

1:17:08get the real answer, right? But if

1:17:09you're still paralyzed there wondering

1:17:11what thing you should do, then you'll

1:17:13often move faster if you just use this

1:17:15yes or no wheel.

1:17:16>> Yep.

1:17:18>> Yeah. Use it all the time, honestly. And

1:17:22it funny story is I learned about this

1:17:24from a billionaire dude. He said he

1:17:26flipped a coin though.

1:17:28>> He was like, "When it's a decision like

1:17:30this, it's you don't waste effort on it.

1:17:33You just flip it."

1:17:33>> Nice. And then I learned that Magnus

1:17:35Carlson, like the best chess player in

1:17:38the world, uses this to choose his

1:17:41opening move for a for a chess game.

1:17:44>> That's so crazy.

1:17:45>> Yes. Someone asked him in a podcast

1:17:47like, "How do you choose your opening?"

1:17:48>> Yeah.

1:17:49>> He says, "It's random." And he goes,

1:17:50"What? You just choose?" And he goes,

1:17:52"No, no, no. I've got an app on my

1:17:53phone. It's truly random."

1:17:56>> Yeah. That's crazy.

1:17:56>> Cuz he has a set of good openers. And

1:18:01the most important thing is is his

1:18:03opponent's probably trying to guess

1:18:05which one he's going to open with. So if

1:18:07it's truly random,

1:18:08>> but this there's some real intelligence

1:18:10to using this wheel, I'm telling you.

1:18:14>> And yeah, that is really it for this

1:18:18module on finding your group topic.

1:18:23So figure out what you're interested in,

1:18:26scratch your own itch,

1:18:29start, then iterate, listen to your

1:18:31heart,

1:18:32>> and spin the wheel.

1:18:34>> Yes, definitely spin the wheel.

1:18:37>> See you later. Bye.

1:18:38>> The key to setting up a community and

1:18:41building a community from the very

1:18:43beginning is to think of it like

1:18:45starting a party. And we've got

1:18:47something to watch here. This is

1:18:50actually quite relevant and almost

1:18:53perfect.

1:18:55>> Learned a lot about leadership and

1:18:56making a movement. Then let's watch a

1:18:58movement happen start to finish in under

1:19:013 minutes and dissect some lessons.

1:19:04First, of course, a leader needs the

1:19:05guts to stand alone and look ridiculous.

1:19:08But what he's doing is so simple, it's

1:19:10almost instructional. This is key. You

1:19:12must be easy to follow. Now, here comes

1:19:15the first follower with a crucial role.

1:19:17He publicly shows everyone else how to

1:19:19follow. Notice how the leader embraces

1:19:21him as an equal. So, it's not about the

1:19:24leader anymore. It's about them, plural.

1:19:26Notice how he's calling to his friends

1:19:28to join in. So, it takes guts to be a

1:19:30first follower. You stand out and you

1:19:32brave ridicule yourself. Being a first

1:19:35follower is an underappreciated form of

1:19:37leadership. The first follower

1:19:39transforms a lone nut into a leader. If

1:19:43the leader is the flint, the first

1:19:45follower is the spark that really makes

1:19:47the fire. Now, here's the second

1:19:49follower. This is a turning point. It's

1:19:51proof the first has done well. Now, it's

1:19:53not a lone nut, and it's not two nuts.

1:19:55Three is a crowd, and a crowd is news. A

1:19:59movement must be public. Make sure

1:20:01outsiders see more than just the leader.

1:20:03Everyone needs to see the followers

1:20:05because new followers emulate followers,

1:20:07not the leader. Now, here come two more

1:20:09people, then three more immediately. Now

1:20:12we've got momentum. This is the tipping

1:20:14point and now we have a movement. As

1:20:17more people jump in, it's no longer

1:20:19risky. If they were on the fence before,

1:20:22there's no reason not to join in now.

1:20:25They won't stand out. They won't be

1:20:27ridiculed and they will be part of the

1:20:29in crowd if they hurry. And over the

1:20:32next minute, you'll see the rest who

1:20:33prefer to stay part of the crowd because

1:20:36eventually they'd be ridiculed for not

1:20:38joining. And ladies and gentlemen, that

1:20:40is how a movement is made. So, let's

1:20:43recap what we've learned. If you are a

1:20:45version of the shirtless dancing guy all

1:20:47alone, remember the importance of

1:20:50nurturing your first few followers as

1:20:52equals, making everything clearly about

1:20:54the movement, not you. Be public. Be

1:20:57easy to follow. But the biggest lesson

1:21:00here, did you catch it? Leadership is

1:21:04over glorified. Yes, it started with the

1:21:07shirtless guy, and he'll get all the

1:21:08credit. But you saw what really

1:21:10happened. It was the first follower that

1:21:13transformed a lone nut into a leader.

1:21:16There's no movement without the first

1:21:18follower. See, we're told that we all

1:21:21need to be leaders, but that would be

1:21:22really ineffective. The best way to make

1:21:25a movement, if you really care, is to

1:21:28courageously follow and show others how

1:21:30to follow. When you find a lone nut

1:21:33doing something great, have the guts to

1:21:35be the first person to stand up and join

1:21:38in.

1:21:45>> There's so many lessons there.

1:21:47>> Yeah. So, there's multiple lessons in

1:21:50there that we're going to cover, but the

1:21:52thing that I like the most is as soon as

1:21:53there's three, it snowballs.

1:21:56>> Yeah. Yeah,

1:21:56>> it's like that one guy on his own before

1:21:59he gets one person to join then one it's

1:22:02still kind of

1:22:03>> there's some inertia there but as soon

1:22:05as there's like three it just takes off.

1:22:08>> Yep.

1:22:08>> So yeah, we think that to start a

1:22:12community the right way, there's three

1:22:14things. Set the vibe, invite three

1:22:17friends, and show up and let things

1:22:20emerge. And we're going to cover each of

1:22:23these now. So the first one, so when

1:22:26you're setting the vibe, if you think

1:22:28about it like a party,

1:22:30well, you want to get the music right,

1:22:32you want to get the lighting right, you

1:22:35want to get the mood right. If you know

1:22:37there's super bright lights and no

1:22:40music,

1:22:41>> Yeah.

1:22:42>> then it's pretty lame.

1:22:43>> Yes.

1:22:43>> And you also need some beers and things.

1:22:45>> Um, so you want to do the same with your

1:22:48community. And I think the way you set

1:22:49the vibe is with the group name, icon,

1:22:53cover image, description, and about

1:22:55page. And to do this, you just go into

1:22:58your community, and you click settings,

1:23:02general, upload a group icon, image, a

1:23:06cover image. We give you the dimensions

1:23:08there. Add a short description. Can just

1:23:10be something very simple.

1:23:13And then you can go to your about page

1:23:16and just write a very short description

1:23:18here. And maybe just add one image here

1:23:21to start with. Keep it super simple. You

1:23:24don't need to over complicate it. And

1:23:26you can just go to Google image search.

1:23:28Like if I just Googled moon bathing, I

1:23:30could see a bunch of images. I could use

1:23:32one of those. Or you could ask chat GPT

1:23:35to generate an image of something.

1:23:36>> Yeah.

1:23:37>> Both of those tools are free.

1:23:38>> Yes.

1:23:39>> And available to everyone.

1:23:40>> Another one is Canva. I used to use

1:23:42Canva and create these complex images to

1:23:44do this sort of stuff and then I saw Sam

1:23:46just go to Google images, download an

1:23:48image and just upload that and I was

1:23:50like, "Oh, it's that easy." Really?

1:23:52>> Yeah. I don't even have Canva.

1:23:54>> Canva is cool though and it does work.

1:23:56>> Don't have Canva. Don't pay for chat

1:23:57GBT. You can always come up with some

1:24:00with this stuff.

1:24:01>> Yep.

1:24:01>> And yeah, really don't overthink it.

1:24:04Just make it feel

1:24:06>> like set the vibe.

1:24:07>> Yep.

1:24:08And it should instantly look and feel

1:24:11like it's for them. And them is your

1:24:14target audience with this community. And

1:24:16we've got some examples to show you. So

1:24:19calligraphy school, it's about learning

1:24:22calligraphy. It instantly feels you get

1:24:25the vibe pretty quick. That pickle ball

1:24:28school, I mean, you see pickle ball over

1:24:30here, that place for all pickle ball

1:24:32players. There's playing pickle ball.

1:24:34Pretty straightforward. The Lady Change.

1:24:39It's for women who want to lose weight

1:24:42from menopause.

1:24:44And you instantly understand what this

1:24:46is about.

1:24:48This one ' 90s boom b beat making. You

1:24:51instantly get what this is about. Yes. I

1:24:55think people over complicate this. It's

1:24:56like if you're teaching guitar, there

1:24:58should be a guitar in your image and in

1:25:00the video. If you're teaching pickle

1:25:02ball, go to the pickle ball court and

1:25:03make your video or get your images from

1:25:06there instead. Just like as simple as

1:25:08possible.

1:25:08>> Greg Lutzka, professional skater, was

1:25:11asking me like, "Hey man, what do you

1:25:12think of my about page?" And it was him

1:25:14sitting at his computer talking to the

1:25:17camera and I was like, "Dude, people

1:25:20want to see you grind a handrail.

1:25:22Like, what is this? This is a skating

1:25:26community and you're at a computer. Like

1:25:28what about all of the awesome footage

1:25:30you've got? Right. So like just get

1:25:32straight to it. Show some you know like

1:25:36this guy here. He shows him

1:25:38>> on a liong journey to master.

1:25:40>> He shows him like actually making beats.

1:25:43>> So cool.

1:25:44>> Yeah. And then here's the schoolers

1:25:47about page. You can see, you know, we

1:25:50don't even have a video here. It's just

1:25:51a single image of the office. Private

1:25:53club for school owners. Let's build

1:25:55communities together. Right. pretty

1:25:57straightforward. So, you don't need to

1:26:00over complicate it.

1:26:02And it's a good idea to state the

1:26:05purpose of the group. And this can be

1:26:07very simple. It's just who it's for. And

1:26:09maybe there's also a shared goal. So,

1:26:13like the pickle ball school, it says for

1:26:16people who want to get better at playing

1:26:18pickle ball.

1:26:18>> Yep.

1:26:19>> Right. Um the calligraphy school is like

1:26:22people who want to learn modern

1:26:23calligraphy.

1:26:24>> Yes.

1:26:25>> Yeah. So it just keep it very simple and

1:26:29straightforward because people do judge

1:26:31a book by its cover and they should

1:26:33instantly just be able to judge it and

1:26:34be like, "Oh yeah, this is for me."

1:26:36>> 100%.

1:26:37>> Yeah. Another thing to do is a pinned

1:26:40post so that when members come, there's

1:26:44something in there at the top of the

1:26:45feed that tells people, you know, it

1:26:49welcomes them and it gives them

1:26:51something to do, something simple. And

1:26:53I've got an example here that I've

1:26:56pinned.

1:26:57And I think this is a really simple way

1:27:00you can do it. You can just say,

1:27:01"Welcome, introduce yourself, plus share

1:27:03a pick of your workspace.

1:27:06>> Let's get to know each other." You can

1:27:08use this simple format. Hey, I'm from

1:27:11location. For fun, I like to do this

1:27:14thing. Here's a pick of my workspace.

1:27:16>> Yep.

1:27:17>> And then I said, I'll go first. Hey, I'm

1:27:19from LA. For fun, I like to stay in

1:27:21forest cabins. Here's a pick of my

1:27:23workspace.

1:27:24>> Boom. Simple.

1:27:26>> Very simple. And then Andrew Kirby added

1:27:29one for him.

1:27:30>> That guy seems cool.

1:27:31>> You're going to get a ban.

1:27:32>> That guy is funny.

1:27:38>> I think it's like just first impressions

1:27:40is the lesson here. Both with the pin

1:27:42post and with the about page and stuff.

1:27:44And also we look through a ton of

1:27:46different communities. Almost everyone

1:27:47encourages people to introduce

1:27:49themselves inside of their community.

1:27:50So, it's a good best practice.

1:27:52>> Yeah. I think the the real lesson here

1:27:54with this pin post is this vase.

1:27:59>> Whoa.

1:28:00>> Johnny, cut to this vase. Look at this

1:28:02thing. It's beautiful. So,

1:28:05so there's this like Zen proverb I

1:28:08remember reading and it said

1:28:11the reason why vases never get thrown

1:28:13out is because it allows the user to put

1:28:17a piece of them inside it.

1:28:21So, if it just was static and it was

1:28:23just it it had fake flowers in it, you

1:28:26would probably get sick of it and throw

1:28:27it out, right?

1:28:28>> But it's the fact that it's a container

1:28:30for people to put a piece of themsel in

1:28:34it. It's kept forever. And I think a

1:28:37good community is like that and a good

1:28:40introduce yourself post is like that

1:28:42too. Ask. So, it's very simple here.

1:28:46It's saying it's even giving them a

1:28:48template for them to put

1:28:50>> Yeah.

1:28:51>> themsself into it. Yeah.

1:28:52>> Including the photo and the you know

1:28:54there's a saying like a picture says a

1:28:56thousand words. I've seen this work so

1:28:59well because what people do is they spot

1:29:01the vibe of other people's setups. They

1:29:04notice the guy who has an electric

1:29:06guitar in the background and they end up

1:29:08DMing him and being like, "Yo, do you

1:29:10play?" Yeah.

1:29:11>> Or they notice the person that's in the

1:29:12snow or that's

1:29:14>> you can just see the different vibes and

1:29:16you can kind of tell if you're going to

1:29:18get along with someone by their

1:29:19workspace.

1:29:20>> Yeah. Very true.

1:29:21>> And so it you're immediately starting to

1:29:24connect people by just giving them

1:29:27something very simple that they can

1:29:29engage with. They don't have to think

1:29:31too hard about it. And then yeah, you're

1:29:33starting to like form this web of

1:29:36connections.

1:29:39So you want to think about your

1:29:40community like that, the vase example.

1:29:42And then a very simple thing is to put a

1:29:46weekly hangout on the calendar. And

1:29:49we've noticed that the best communities

1:29:51tend to start like this.

1:29:53>> There's something special about putting

1:29:55a face to a name to a voice.

1:29:57>> 100%.

1:29:58>> Like once you've seen someone on video

1:30:01and heard them speak, you know what

1:30:02their voice sounds like when you next

1:30:04see their post or their comment. Yep.

1:30:06>> It means so much more. Yes.

1:30:08>> And it makes the community stronger and

1:30:10richer and the people tend to overthink

1:30:14this and there's Hamza coffee hour story

1:30:18here. This is Hamza. He's got some

1:30:20communities on school and he he has a

1:30:23successful YouTube channel. He makes

1:30:25content and everything and he has a paid

1:30:27community and he asked his members like,

1:30:29"Hey, what do you guys want from me?"

1:30:33>> Mhm. And they were like, "Honestly, we

1:30:35just want to hang out with you on Zoom

1:30:38>> because we already get tons of content

1:30:39on your YouTube channel."

1:30:41>> Yep.

1:30:41>> We just want to hang out.

1:30:43>> And so he called this, I think he did it

1:30:47daily. You don't have to do it daily,

1:30:49but you can do it once a week. And he

1:30:51just called it coffee hour. And

1:30:53literally all he does is shows up, opens

1:30:57up Zoom, has his morning coffee, and

1:30:59just talks about whatever.

1:31:01>> Yeah.

1:31:01>> With his And they love it. It's one of

1:31:03their most favorite parts about his

1:31:06community. And to set up one of those,

1:31:08you can just click on the calendar tab.

1:31:11We even have a pre-built thing for you

1:31:12here that's just called coffee hour.

1:31:15>> Or you can click up here, coffee hour,

1:31:18and you can call it whatever you want.

1:31:20Set a time, repeat every week or or

1:31:24whatever. And then you can use Zoom or

1:31:27Google Meet. And soon you'll be able to

1:31:29use school's own live feature. Um, but

1:31:32it's pretty easy to use meet or zoom.

1:31:34I'm sure people can figure it out. Uh,

1:31:37and then quick description can just be

1:31:39like, "Come hang out. Let's talk about

1:31:42anything."

1:31:42>> Yep.

1:31:43>> And you don't need to have an agenda or

1:31:45anything like that. You can add a cover

1:31:47image. Um,

1:31:49>> who added those cats? Was that you?

1:31:51>> Uh, I can't remember.

1:31:54Um,

1:31:55but yeah, this way, you know, there's a

1:31:59there's this it's like setting the tempo

1:32:01of a of a group. You've got post and

1:32:03comments and they're kind of

1:32:04asynchronous,

1:32:06>> but some kind of synchronized like tempo

1:32:10like once a week live

1:32:12>> and then you can record that if you

1:32:14want. You don't have to in the

1:32:15beginning.

1:32:16>> Um, that's a really solid basic

1:32:19structure to build a community. So, it's

1:32:22just set the vibe,

1:32:24have an introduce yourself post that's

1:32:26pinned,

1:32:28and put a weekly call on the calendar,

1:32:30and state the purpose

1:32:34of the group. That's it. Everything else

1:32:37will form from there.

1:32:39>> Yep.

1:32:40And the second thing is to invite three

1:32:43friends. So, if you're going to host a

1:32:44party and people start showing up and

1:32:46they're strangers, it's going to be a

1:32:49weird party. They could be strange, they

1:32:51could be weird, they may not fit the

1:32:53vibe that you're wanting to have. So,

1:32:55the best parties that I've been to, and

1:32:56if I've hosted a party, you always

1:32:58invite a few people that you know are

1:33:00going to be great members before

1:33:02everybody else comes.

1:33:02>> You need a balance cuz you want a few

1:33:05strangers cuz it makes things new and

1:33:06interesting. But if there's no friends

1:33:08and only strangers,

1:33:10>> yes,

1:33:10>> it sucks.

1:33:11>> And you always start with friends.

1:33:13>> Yes.

1:33:13>> Maybe there's one or two or three people

1:33:15that even come and help you set up. So,

1:33:17the best communities we've seen start by

1:33:20people inviting a friend, a colleague, a

1:33:22customer, one to three people. And you

1:33:25can do that by looking through your

1:33:26texts, your DMs, your contacts, your

1:33:28emails, even people who follow you on

1:33:31Instagram or Facebook friends, LinkedIn

1:33:33connections, contacts, anything. You

1:33:35probably know these people. You know

1:33:37them very well. And you can just start

1:33:39by sending a casual message, inviting

1:33:41them to the group. Yo, want to join this

1:33:44new community I'm building? I'm sure you

1:33:46text in your own way. You don't need a

1:33:48preframed script. Just invite these

1:33:50people to your group and they'll help

1:33:52you set things up. They'll help you get

1:33:54out of your head. And we even did a data

1:33:56analysis on school and found that people

1:33:58that have three members in their group

1:34:00have twice the likelihood of having a

1:34:02successful group.

1:34:04>> Yep. Getting people in there. It What is

1:34:07a community without people? It's not

1:34:09actually a community.

1:34:10>> Yeah. One person's one person's lonely.

1:34:13Two is just a conversation. Like we're

1:34:15having a conversation. This isn't a

1:34:16community. Three people. Now the

1:34:19community forms.

1:34:21>> Yep.

1:34:23>> So set it. Set the vibe. Invite three

1:34:26friends the same way you would start a

1:34:28party. So you get some music going.

1:34:30>> Yeah.

1:34:30>> Dim the lights. Put on some music.

1:34:33>> Yeah. I think

1:34:34>> three friends over.

1:34:36>> That's it. There's a lesson like a lot

1:34:38of times when we're building an online

1:34:40community, we forget what we're doing

1:34:41building a community. But if you use an

1:34:43analogy of like real life like a party

1:34:46or bringing people together, then what

1:34:48you should do and how you should engage