Full transcript
0:00everyone cinnabuns here and in today's
0:02video I want to share why I get a way to
0:05think and specifically I want to share 7
0:09things with you that I've been thinking
0:11about a lot recently and you might have
0:14noticed that last week I didn't release
0:17a new blog video typically I released a
0:19blog video every Tuesday and last week
0:22that didn't happen the reason why is
0:23because I was taking a seven day
0:26vacation with my wife Ashley and we went
0:29on a road trip we drove from Los Angeles
0:32here to Salt Lake City and it was an
0:36awesome vacation and some of you might
0:38be surprised to think like oh my god sin
0:40actually goes on vacations I thought he
0:42was a robot robot goes on vacations and
0:46I go on four of them each year for seven
0:50days each and they are aligned with the
0:53equinoxes every 90 days so it's very
0:56robotic structure for when I take them
0:59and the reason why I take those breaks
1:01is there's a few like one of the main
1:04reasons is because I need rest you know
1:07I work six days a week 12 12 hours a day
1:09and I take sunday off every week but
1:12then I need some longer is sometimes to
1:15recharge my batteries and that happens
1:18you know every kind of 90 days and it
1:22also aligns perfectly with the the
1:25quarters so in business you know this q1
1:28q2 q3 q4 that's the end of the year it's
1:31a nice way to kind of break the years
1:32down like you've got a year that's one
1:34chunk then you've got quarters then
1:36you've got months then you got weeks
1:37then you've got days then you've got
1:39hours then you've got minutes right it's
1:40a good way the kind of structure and
1:42chunk down time and why I take these
1:46breakers to get away to have a rest also
1:49they have some fun and also to go
1:52somewhere with my wife where it's just
1:54her and I and with I'm not doing any
1:58work I do absolutely no work no email no
2:00nothing it's just seven days and pure
2:02just hanging out relaxing and we mean
2:04skiing snowmobiling we meet up with some
2:07of our custom
2:09Andrew argue and Amanda argue they're
2:12successful students of elves at
2:14consulting.com they're making about
2:16eight figures a year which is more than
2:18a million a month
2:19and the company is accounting and tax
2:21calm and you should go check it out
2:23they've done incredibly well I remember
2:25when Andrews first started working with
2:26me on January 5th 2016 he was making
2:30seventeen thousand five hundred dollars
2:32a month with the generalist marketing
2:35agency and he started working with me
2:36Jan 5 and he exploded in growth you know
2:41within the first kind of 90 days he was
2:44making about 300 thousand a month and
2:47you know those results are not typical
2:49at all so don't think that like everyone
2:53that joins our programs are
2:54consulting.com his results like that
2:57admittedly he's probably the best
2:59success story we've got right but we met
3:03up with him and we hang out at the end
3:06we went skiing and it was an awesome
3:08time and you know another reason why I
3:10take these vacations is because
3:14sometimes you put a distance yourself
3:16from like your business and what happens
3:20is you get too close to the thing you
3:22know sometimes you're too close to the
3:26trees and you can't see like the forest
3:28and the patterns throughout it and
3:30you'll just zoomed in on the details and
3:33what you need is a real change in
3:35perspective so that you can kind of rise
3:38above it see it from a different
3:40perspective and think like am I even on
3:44the right path and the things I've been
3:46worried about and obsessed with are
3:48these the right things so these really
3:50the things that are going to take me to
3:51where I want to go and so these
3:54quarterly vacations are actually
3:56instrumental to growing your business
3:59and I have some of my best breakthroughs
4:01on these quarterly vacations so it's
4:04kind of counterintuitive you know like
4:05you can take time off work and do more
4:10during that time off then you could do
4:12when you're working right so I highly
4:15recommend it if you're an entrepreneur
4:17like you should take totally breaks go
4:19away for seven days and stick
4:21to it annual feel free and a wife will
4:23probably appreciate you for it a lot too
4:24but you know better to the point like
4:27while I was away on vacation what I try
4:30to do is not really have any agenda or
4:32anything but what I notice is that the
4:36things that keep popping into my mind
4:38like I'm just trying to go about my day
4:40like going skiing or hanging out or
4:42whatever but what I'm what I've been
4:45observing is some things just pop into
4:49my mind and they keep popping in and
4:50they keep coming back and these nagging
4:53things these are the things that you
4:56really should address when you get back
4:58from that vacation right because these
5:01are obviously the things that that need
5:04solving and need attention and so it's
5:07quite cool to see what those are
5:09naturally and I'm not even trying to
5:12work but my mind is kind of tucking in
5:13is it's working on these things even
5:15though I'm not like actually sitting
5:17down and trying to take action and this
5:21is a very powerful strategy that a lot
5:24of successful entrepreneurs have used
5:25like Bill Gates's famous for taking like
5:29a week or two off at the end of every
5:31year and going away into like a mountain
5:33cabin in the mountains with just a bunch
5:35of books in reading a bunch of books
5:36being by himself and thinking like is
5:39this the best strategy from Microsoft
5:42moving forward a lot of entrepreneurs do
5:45that and the thinking you do there in
5:47the reading you do there it's
5:48instrumental to your business and its
5:50growth now what I'm going to do in
5:53today's video is first of all I wanted
5:55to explain you know why I get away to
5:57think like you think a lot better when
6:00you remove yourself from the situation
6:01you kind of view it you view it as an
6:04observer more than a participant and
6:06when you're a participant with in a
6:07situation like you cannot really be as
6:11objective and as rational as an observer
6:14can
6:15because an observer is not involved in
6:17the unfolding of the situation they're
6:20just passive on the side and so it's
6:23really powerful to become an observer of
6:25your own situation and try to view
6:29yourself through an objective lens
6:31because that's when you can be like oh I
6:34was probably wasting a lot of time doing
6:35that and I should have probably focused
6:37on that but I was neglecting there it's
6:39a great way to gain insight and make
6:42those big jumps in your business now the
6:45second piece I wanted to do in this
6:47video is share like the actual things
6:48that I've been thinking about right not
6:50just explain why I get away to think but
6:52tell you what I was actually thinking
6:54about and I have seven key things that I
6:58came up with and the first one is the
7:03market has inverted and everybody is
7:06backwards right so this has been
7:10happening for a while and I'm by no
7:12means the first person to observe this
7:15thing that's happening right but I what
7:18surprises me is that most people most
7:21entrepreneurs they still have not caught
7:22on to this and what happened is in like
7:28before the internet and before like
7:30Google search and before all of these
7:33tools the key to really being a
7:37successful entrepreneur was probably
7:39spending 20% of your time working on
7:42making a great product or a great
7:44service right
7:46and then 80% of your time was bests
7:50being shouting about it and telling
7:52everyone about it so at 80% marketing
7:54and promotion 20% like product and
7:57really honing your services and that
8:00used to be the recipe for success and it
8:03didn't really matter if companies had
8:05superior products because you could out
8:07market them like there were multiple
8:09cases where someone had a superior
8:11product and like the company with the
8:16less superior product would win because
8:18they could just unleash a marketing
8:20firestorm but what's happened now and
8:23the spur
8:23much happened since the birth of the
8:26internet especially Google and
8:28especially social media and really all
8:32of these tools that gave the average
8:33everyday consumer a voice and more than
8:36a voice like a megaphone right and
8:38what's happened now is that inverted
8:41like the market has inverted it and so
8:44now it's all about the product and so
8:46really if companies want to win in
8:49today's marketplace they should spend 80
8:52percent of their time on the product and
8:54the service and making that the best
8:55they can and only 20% of their time
8:57marketing and sales like telling people
8:59about it right because people have
9:02amazing tools to go out and do their own
9:05research and like word-of-mouth and all
9:08these things they've never been more
9:09powerful and what still shocks me is I
9:12meet a lot of entrepreneurs and they're
9:14they're spending most of their time on
9:16the marketing in the sales still and
9:17they just don't get it and you know this
9:20if you if you think that like I don't
9:23know what I'm talking about with the
9:25statement well here's how I heard about
9:27it so I actually heard about it from
9:30Eric Schmidt who is who was the CEO of
9:33Google right Google's pretty they know
9:35what they're doing Eric probably knows
9:37what he's doing and Eric quoted Jeff
9:40Bezos where he said that you know the
9:42market used to be 80% shouting about it
9:4420% so this is Google Eric Schmidt Jeff
9:47Bezos they're the ones talking about
9:49this stuff it is real it is happening
9:51and businesses that don't really
9:53understand this they're going to fail
9:55and they're going to face death so this
9:59is a key insight and I just keep
10:01thinking more and more and more about it
10:02and I want to try and tell as many
10:04entrepreneurs about it because you're
10:06going to face the music and you know
10:09when it comes it's best to have been
10:11warned and prepared right now the second
10:15thing is value is king like if you
10:20really want to win there's so many
10:22different details you can think about
10:23like ah does my website look cool or do
10:26I have this pop-up or this widget or
10:27this chat bot or all those crap right
10:29and you need to focus on one key thing
10:32if you want
10:33progress and leaps and bounds and the
10:35easiest way to think about business is
10:36that you know value is king if you
10:39provide the most value to the customer
10:40you will win regardless of anything else
10:42all right that's just as simple as it is
10:45and then you like I started thinking
10:48about it and I was like well how does
10:50value get created like how is value
10:52created for customers and really
10:55customers have problems and then
10:57companies provide solutions to those
10:59problems in the form of products and
11:01services and the byproduct of applying
11:03their product or service to that problem
11:05is a solution and therefore value is
11:07formed and so that is the equation of
11:11how value comes about now the video you
11:14solved the problem and the faster you
11:16solve the problem the cheaper you solved
11:17upon all of these different things
11:18determine who is providing the most
11:20value right but how do you actually
11:23create value like what is the what a how
11:27does value get created and really if
11:30value is all about having the best
11:31product like we've got the best product
11:33or the best service they're providing
11:34the most value but then how do you
11:36create a great product
11:37well really it's it's talent and this is
11:41something a lot of entrepreneurs don't
11:42go to like you know they're just
11:44screwing around with marketing and sales
11:45stuff which don't get me wrong it has
11:47its place it's important you can't
11:49neglect it but it's only 20% of the
11:50equation then the other 80% of it is
11:53having a great product providing value
11:56how do you do that well you have great
11:58talent and at the start this can be you
12:01but if you really want to win then you
12:04need to hire a team of people who can
12:07create value because imagine this
12:08scenario imagine that I have a business
12:11and I'm the only person at creating
12:13value I'm the only talented individual
12:15in the company innovating right well an
12:17easy way to beat me would be to get ten
12:19people who are talented there's ten
12:21times the horsepower they will win so
12:23you know there's a lot of entrepreneurs
12:25business as I see where the only person
12:27whose talent or intelligent and their
12:30company is thin and they're too easy to
12:33beat you know or someone has to do is
12:35hire two talented people and they went
12:37right so really you need to focus on
12:40having a talented team but then how do
12:42you get
12:43well it's all about recruitment and
12:46these are things you never hear
12:47entrepreneurs talk about but you never
12:49hear people talk about recruitment even
12:51hear them talk about talented team and
12:53you never get them talk about product
12:55right and you never really hit them talk
12:58about value instead you hear them talk
13:00about chatbots marketing and garyvee and
13:04things like this right now you can think
13:08about and talk about whatever you want
13:09but if you want to win you need to be
13:11thinking about these other things if
13:13it's just you and you're a sole business
13:15owner you want to be really focusing
13:18most of your attention and time on being
13:20the best or becoming the best and once
13:23you once you've really started to make
13:24progress towards that you need to work
13:27on hiring a team of great people around
13:29you and then really what I realized is
13:34you know given the market inversion and
13:36given that value is king and the flow of
13:38how value is created through valuing
13:41product talent recruitment you know to
13:44win what I really need to do me
13:46personally my number one priority is I
13:50must go all-in on recruitment because if
13:53I go all the non recruitment and I make
13:55that my thing and that means that I can
13:58recruit a team of tons of people and
14:00that means that we can create great
14:03products and that means we can provide
14:06the most value and that means that we
14:07can win right so that's kind of how I
14:10reverse engineered it and this was going
14:12through my mind when I was away and so
14:14really I realized okay well this is
14:17quite a change for me I'm going to be
14:19basically spending 80 90 percent of my
14:22time recruiting talented people and you
14:25know I think a lot of people they never
14:27think about that but really if you a
14:30CEOs main shot a CEO or a manager or an
14:33entrepreneurs main role once they get
14:35the ball rolling and once they get
14:37cash flowing in and an inch selected and
14:39all other stuff it's not to actually
14:42like be selling or marketing or things
14:46like this its to be recruiting a team
14:49who can innovate and create value and if
14:53you think about it really a company is
14:55what parts as a company made of it's
14:58made up of people and a company really
15:01if we sum total the individual people
15:04within it we get the group and really
15:08the smartest companies are the ones that
15:09win and so really the company that hires
15:13the smartest people wins and no one
15:17really thinks about it like this people
15:19when they try to hire they typically
15:20outsource it to I don't know like some
15:24third world country and they try to cut
15:26corners on costs no one like this I see
15:30most of the time in the online business
15:34base is really making it the number one
15:36priority to go out and hire talented
15:38people and be a recruiter right and it's
15:42quite interesting to think about because
15:44I have absolute conviction in it I'm
15:46going to be spending most of my time
15:48doing it whether you do or not that's
15:51totally up to you but I'm just sharing
15:53with you some things that I've been
15:54thinking about and then you might be
15:58thinking okay well Sam if you're going
15:59to be going out and recruiting a whole
16:00bunch of people and spending most of
16:02your time doing that who are you really
16:03looking for like and I was thinking this
16:06too like what what are talented people
16:09like what what are the core ingredients
16:13that makes up a talented person for us
16:17as a company consulting.com and really I
16:20came up with this term intelligent
16:24unorthodox athletes so the three
16:27components intelligent unorthodox
16:29athletes now really why I'm looking for
16:31people that like this is first of all
16:33intelligence like raw brain horsepower
16:36how do you test this why is it important
16:39well really like the market moves so
16:42fast and our forecasting skills
16:45and ability to predict the future is
16:47pretty crap so therefore someone's
16:51skills don't really matter and really
16:54the only thing that matters is their
16:55ability to gain skills in the future
16:57because they're bound to change and what
17:00makes someone able to really learn
17:03skills is intelligence raw mental
17:07horsepower and what I mean by that isn't
17:09someone's IQ test what I mean by that
17:11really is someone's ability to solve
17:14problems like their problem solving
17:16skills their curiosity their cognition
17:19and really their endurance and their
17:22ability to focus like brain power and
17:25really what I'm looking for in people is
17:28before anything else is just this raw
17:30intelligence raw brain horsepower more
17:33so than skill more so than experience
17:36more so than anything but that's not
17:38enough I also want people who are
17:40unorthodox and what I mean by this is
17:43you know people who aren't just going to
17:45follow what's already done like the some
17:50of the worst people I see think that
17:52what's most popular is what must be true
17:55which is terrible logic and leads to
17:58groupthink and madness of crowds and all
18:03sorts of delusions and it's definitely
18:05no way to actually run a business it's
18:07certainly no way to win in business and
18:10what I what I like is people who are
18:13willing to like invert the status quo
18:17and go against the crowd stand on their
18:20own have really strong opinions and even
18:23controversial ones but they're not
18:25delusional in this they backed up with
18:27data right and so I really like these
18:31people and a question I ask a lot of
18:32people to try and dig at this as you
18:35know what is something that you believe
18:36to be true that nobody else agrees with
18:38you on all right think about that
18:40question it's kind of tricky and what
18:43I'm looking for is people who they're
18:47able to analyze the situation see what
18:49the crowd is thinking and see what the
18:52status quo is and the prevailing
18:53biases but then forget that and then
18:56conduct their own analysis and then form
18:59their opinion based off that and then
19:02stick to it and bet on it against the
19:05crowd this is what I'm really looking
19:07for and that's what I call an unorthodox
19:09person and the final component the third
19:12one is athletes and why say athletes is
19:16because you know athletes are great at
19:18understanding that they're at the
19:21greater understanding competition and a
19:23lot of people in business they fail too
19:26they fail to remember that business is a
19:28massive competition and you're fighting
19:31other people every day it never stops
19:33and they keep coming back harder harder
19:35hug and you need to get stronger
19:37stronger stronger and you the best way
19:41honestly one of the best ways to to do
19:44that is to work harder and so it's not
19:48enough to be smart and it's not enough
19:51to be unorthodox and innovative you have
19:54to be extremely smart unorthodox and
19:56innovative and relentlessly hard-working
19:59right like greatness is never achieved
20:01working 9:00 to 5:00 so you know we
20:04don't want anybody who just wants to
20:06work 9:00 to 5:00
20:07because nothing great is done at 9:00 to
20:105:00 now this doesn't mean that you
20:11can't stay your business and you can't
20:13run your business working 9:00 to 5:00
20:14you absolutely can just don't ever
20:16expect to win right because I can
20:18guarantee you you won't and so I'm
20:20looking for people who possess these
20:22three things like a chemical compound
20:25rate of an apex predator and its
20:28intelligence unorthodox thinking and
20:33competitive mindset so intelligent and
20:36all Orthodox athletes that's really who
20:38I'm looking for it and every single
20:39different dimension and component of my
20:43business and I encourage you to think
20:45really about like your business what is
20:47your type of person because not all
20:49businesses
20:50should have the same views on what is
20:53there people you know like it's this is
20:57what makes your culture and this is what
20:58you know makes your company what it is
21:01you've got to know your type of person
21:02and go looking for them and recruit a
21:04team of them and then the fifth thing
21:08I've been thinking about is that you
21:10know recruiting now that we know that
21:12the markets inverted it's all about
21:14product and to create value you must
21:17think about product and to think about
21:18products you have to think about talent
21:20and to think about telling you must
21:21think about recruitment well now that
21:23we're thinking about recruitment
21:24you know recruitment is really like in
21:26David versus Goliath situation and what
21:29I mean by that is it's it's asymmetric
21:32warfare like we have what theater there
21:36are companies out there like Google
21:37Amazon Facebook Netflix right these big
21:40companies they've got hundreds of
21:42billions of dollars and they're all over
21:45the world and they've got so much
21:48resources that they're like the biggest
21:51Goliath ever
21:53and then there's companies like me and
21:55companies like the ones that you have
21:58we're like tiny compared to them and
22:02really if the game is all about talent
22:05and recruitment then how are we supposed
22:07to win against them because you they're
22:10one of their main focuses is we'll
22:12actually did number one focus if you
22:13read their leaders to shareholders and
22:15the ones I'm talking about is Google
22:16also Amazon right you'll realize that
22:19recruitment is the number one process
22:20and they're looking for smart people and
22:22so how do you how do you beat them how
22:25do you find those talented people when
22:28you have a Goliath kind of object in the
22:31market like just Paulo gravitating
22:35everything towards it and it's a really
22:37good question because you can tell it's
22:39been to them and you your brand isn't
22:42better than theirs and you don't have
22:45more time than them so like how do you
22:47do it it's a really good question to
22:49think about and the more I thought about
22:51it the more like while I was on vacation
22:53I thought well you know what I really
22:55want to do is play Moneyball to win in
22:59an unfair game and if you haven't seen
23:02money Google
23:03it's a great movie and it's also a great
23:05book I recommend you watch both well we
23:08actually watch the movie read the book
23:10it's awesome and I'll give you a quick
23:12kind of synopsis of it basically there
23:16was this and this is going to be very
23:18vague because I'm not a sports person so
23:20if I get some inaccuracies in here
23:22forgive me this is just what I remember
23:24about it but basically there was a like
23:30a baseball team and they didn't have
23:32much money they had a small budget
23:33because they were just a small team and
23:36obviously the big teams that are the
23:38famous they've got all the money and
23:40they're able to recruit all the talent
23:42because you know money and fame gets and
23:45gets talent so then how it was a small
23:47baseball team with no money and no fame
23:50supposed to win well that was the
23:54situation they were in David versus
23:55Goliath kind of a symmetric situation
23:58and what they did is they looked at the
24:01data there was an analyst a famous
24:03analyst who really looked at it and he
24:04studied the traits that were popular and
24:08always in the world there are traits
24:10that people seem to have a bias towards
24:14over other traits right and so they
24:17found that like it was betting it was
24:19something to with betting or throwing or
24:21catching like these were the three
24:23metrics that everybody was obsessed
24:25about and willing to pay money for they
24:26thought that these three metrics were
24:28what defined winning and success as a
24:31baseball player right and so obviously
24:34people who had these who were strong in
24:36these three things they were gone forget
24:38about them so what this analyst had to
24:41do is look for like unrealized value and
24:46really look forward players that are
24:48very talented and capable but that no
24:51one sees as talented and capable right
24:54and this happens in the world all the
24:57time right like when you're investing in
24:59stocks the best investments aren't the
25:01ones that are already climbing quite
25:03crazy and everyone is talking about
25:05right I always think about it when the
25:07taxi driver and your friend
25:10smokes weed is talking about it do not
25:13do it like that's literally kind of my
25:16formula if if it's in the news and if
25:19your stoner friends talking about it and
25:20if the taxi drivers asking you whether
25:22he should invest get out and that was
25:25true with Bitcoin and a lot of things
25:27and really where I'm going with this is
25:30that what's popular and what's going up
25:34in value is often the worst thing to
25:36invest in and the best things to invest
25:39in in financial markets real estate
25:41everything unrealized assets and those
25:43are basically assets that have a book
25:46value or or a true value that is greater
25:49than its market value so the perceived
25:53value is less than the book value which
25:55is the actual real value and this
25:57happens all the time with stocks it
25:59happens with private companies happens
26:01without States happens with sports
26:03players and guess what it happens with
26:05employees it help it happens with talent
26:07and so you really if you want to get the
26:10best talent in a David versus Goliath
26:12situation you need to play Moneyball and
26:15you need to look at the things that the
26:18market has a bias towards and obviously
26:21you're not going to be able to get those
26:22people so let me give you an example to
26:24make this real in my company we you know
26:28we there's media buyers for example
26:30people who buy Facebook ads and Google
26:32Ads things like that we don't actually
26:34hire a media bias
26:35we don't want media bias like screw that
26:38it allows people in the world we want
26:40what we want instead is like a data
26:45scientist or an engineer or even a
26:47chemical engineer or a scientist or an
26:49analyst or statistician right someone
26:53with the war skills because these are
26:55all skills people don't see them as
26:59valuable as they see like Facebook media
27:03buyer someone can just be a Facebook
27:04media buyer know how to buy Facebook ads
27:06and then be with a whole bunch of money
27:08but have no real skill and then someone
27:11can be a statistician fresh out of
27:13college not know how to buy Facebook ads
27:15and be really cheap and they make a way
27:19bit
27:20all right so this is what I'm talking
27:22about you got to learn to think
27:23differently and look at the you were to
27:25play Moneyball right so when it comes to
27:28sales reps we don't hire sales reps when
27:30it comes to media buyers we don't hire
27:32media buyers
27:33we never hire managers I dislike
27:36managers over hatred of management and
27:38in my views the best doer automatically
27:42becomes the manager so we hired doers
27:44and when we see one rise and they're the
27:46best they're best equipped to manage and
27:48we don't believe anyone should ever be
27:50managing they should always be doing and
27:52managing at the same time because the
27:54best do is the manager so with all of
27:56these different things we think
27:57differently about it and that enables us
27:59to compete against these bigger players
28:00and find these unrealized assets or
28:04undervalued assets and we also do it
28:07with software engineers you know we know
28:09that a lot of software engineers they're
28:11an extreme demand from all of the big
28:13companies and what they look at is
28:14specifically the number of years
28:16experience they have and also the
28:19company that person works at and also
28:21the the languages that the coding
28:25languages that that engineer is skilled
28:27at so let's say someone knows react and
28:30they also know they've got 16 experience
28:34but let's say they've got four years
28:36experience in react and they've worked
28:37at Google right that is what everyone's
28:41after and so there's a vicious red sea
28:44of competition after this person forget
28:46hiring that person you're not going to
28:47be able to and then even if you can
28:49you're going to pay through the nose for
28:51it so instead you've got to think
28:53differently you got to play money more
28:54and what we really look at is we look at
28:58different things and I won't tell you
29:00exactly what they are for this
29:01particular role but you know we look at
29:03like we look at how they think and we
29:07look at what universities they wins -
29:09and typically we never look at
29:12universities but with software engineers
29:13it's
29:13there seems to be a pattern persistent
29:16with that and you know with what we've
29:19figured out is that we can find really
29:21good engineers that are beyond a Google
29:23level that people don't see as very as
29:27very good and very valuable so we've
29:30identified like unrecognized Talent
29:33means it's easier for us to get them and
29:35we can get them at better prices and we
29:37get great people whereas everyone else
29:39is fighting over here it's true
29:41asymmetric warfare and it's true you
29:44know playing money more so you know as I
29:46tell you this video and I tell you that
29:48the markets inverted which it has and
29:50now that it's done this thing if you
29:54want to win you really need to focus on
29:56value the person who provides the most
29:59value wins if you want to provide value
30:00you need to work on product and if you
30:03want to work on product you really need
30:05to hire talented people and if you want
30:07to hire talented people we need to focus
30:08on recruitment and when you focus in on
30:10recruitment and you're not a billionaire
30:12with a huge reputation then you need to
30:17play Moneyball and you need to identify
30:20the biases and the blind spots and
30:23really construct your own view of talent
30:26find your own way of doing it and this
30:29is how you win and these are the things
30:34I've been thinking about right I just
30:35wanted to make this video and tell you
30:37what I've been thinking about on my
30:38vacation and why I take vacations and
30:40finally point seven is building pyramids
30:43and my next stage of avulsion and what's
30:47cool to think about is that you know for
30:50up until this moment in time I've really
30:52been a builder myself like I've built my
30:55own products full-on I've made my own
30:57funnels my own and it's my own
30:59everything like I've typically built
31:01everything and done everything myself
31:02and I've grown my company over the last
31:04six seven years - like from zero to 30
31:07million a year and really I've been the
31:12Builder and I haven't really had a team
31:15around me that's been building - they've
31:17been like assistant builders right
31:19Anthony definitely built stuff but I
31:22haven't
31:23really
31:24had a company where it can wear
31:28everything can kind of be built without
31:29me just touch that then and my biggest
31:34fear honestly is probably well it is
31:37it's it's getting older and getting to
31:41the point where I can't focus intensely
31:43and work really long hours getting to
31:45that point before assembling an awesome
31:50team who is smarter than me in every way
31:51shape and form and works how them in
31:53every way shape or form that's my
31:55biggest fear it is getting to that point
31:58without having this assembled and so now
32:02all really what my number one focus is
32:04going to be a lot of people always ask
32:06me this question like Sam what you spend
32:07your time doing day to day to be honest
32:10has changed massively or it changes at
32:13different stage of development right
32:15I've been a doer for for like six seven
32:18years I've been doing everything like I
32:20know how to do everything there is in my
32:22business for like that as it currently
32:25exists but my point here is that you
32:28know just think about the pyramids think
32:31about like the permanent of Giza in
32:35Egypt and stuff and that would not be
32:39built by one individual person right the
32:41only way to build those pyramids is to
32:43assemble a massive team and really
32:46talented people and create a good
32:49culture and things like that and so
32:52really I've been building small pyramids
32:55and you might think like I was thirty
32:56million dollars is a lot really it is
32:59but you know I want to build something
33:01up again and so with our new mission
33:04like we our mission is to educate every
33:07human on earth and so that's pretty big
33:10and in order to do that that's like
33:12pyramid bit right and in order to do
33:13that I can't do it myself and so the
33:16next stage of evolution I've got is
33:19really just recruitment and managing and
33:22building a culture and you know building
33:25architecting a great organization and so
33:29that's just what I've been thinking
33:31about a lot it's like I'm now going to
33:33have to get off the tools not completely
33:36I'm just
33:36to remain on the toes a lot because I
33:38love doing I actually truly love doing
33:41it and I would love to just continue
33:42doing it
33:43I don't like managing people and I don't
33:46like like hiring people but the only way
33:49to build now and the only way to advance
33:51then to that next level is to become a
33:55recruiter and to hire people and to
33:57manage people that is building it's just
33:59a different it's a different level of
34:02building right and that is what I've
34:05been thinking about those were the seven
34:07incites and I don't know maybe they're
34:10helpful for you maybe they're not but I
34:13know the first one you definitely want
34:16to pay attention to the market has
34:18inverted and you should be focusing on
34:20product and you should be spending 80
34:22percent of your time improving their
34:24product or service 20 percent of your
34:25time on marketing themselves don't be
34:29one of those people that's just on
34:31social media talking about it like a big
34:32mouth and in case something alright
34:35those people are gonna get the asses
34:37handed to them
34:37and they're already getting their asses
34:40handed to them and you know the
34:43writing's on the wall and if you
34:45actually want to survive and win in this
34:47business game then you need to pay
34:50attention to that message because it's
34:52coming in it it keeps coming on stronger
34:55and it's gonna keep them coming so I you
34:59know I'm not saying that to try skew but
35:01it's a very important thing and so
35:03that's basically it
35:04I wanted to share why I get away to
35:06think I recommend you should get away to
35:08think - and those are seven things that
35:11I've been thinking about now if you like
35:14this video just click that like button
35:15and also let me know what you think in
35:18the comment section below bye if you
35:21like this video let me know and also
35:23click that subscribe button I release
35:25the video like this once every week as
35:27well as customer interviews and live
35:31streaming q and A's and other resources
35:33like that thanks Lauren