Full transcript
0:00[Music]
0:04you
0:16who is an iPhone who is an Android yeah
0:23I got a Android recently because of one
0:27feature that assistant for when you're
0:31getting a call has anyone seen how that
0:34thing works it's somewhat if someone's
0:37calling you you can just click screen
0:39call and then this thing goes hi this is
0:42like Sam's phone what are you calling
0:44about and then they they say and then it
0:47just transcribes it in real time on my
0:49screen I can see but then I can press a
0:51button and it will be like tell me more
0:53or what what was your name or like you
0:56know different things and then I can
0:58choose at any point to just click talk
1:00and it this be like hey how's it going
1:02or I can just click sorry he's not
1:05available
1:05mm-hmm all right I got it just for that
1:08feature no it's it's the native phone
1:13it's like it's only available on the
1:16phone it's not an app it's the pixel 3
1:23yeah but there was the main reason why I
1:28got it but that didn't really no one
1:31really as my number one calls me anyway
1:33so like it doesn't add it doesn't add
1:36that much value but I just wanted that
1:38feature bad because I've everyone has
1:41experienced the time when you see a
1:42number and you're like oh I could be
1:44that person you know what I mean
1:46it could be that person that you like
1:48you know you've always got a person
1:49who's who you're expecting a call from
1:51and it's important and you answer it and
1:54it's [ __ ] the wrong person you can't
1:56get rid of their like and it's annoying
1:59you're like damn I shouldn't have
2:00answered it
2:14true it gives you some but you can't the
2:18cool thing I like about this is it
2:20doesn't even require your hearing or
2:22speaking so it truly just shows it which
2:25and then you just tap one button because
2:27it count it it uses AI to figure out
2:30what response you might want to add and
2:31it just shows it as a button so you
2:33don't even have to type it or speak it
2:35or do anything and it's real-time it's
2:39not like the person says it and then
2:41it's like waiting calling me then I
2:43answer then I've got to listen to it and
2:44then I've got to choose an option but
2:48it's probably better than nothing anyway
2:50my point with this was there was the
2:52feature I wanted and also iCloud sucks
2:55Google Drive is the best especially if
2:58you use G suite business which you
3:00should because it's ten dollars a user
3:02per Mountain you unlimited Google Drive
3:04storage but you also get unlimited drive
3:07storage with your pixel and it just
3:09saves all everything to drive and see
3:11the iCloud but one cool accidental
3:15byproduct which was actually the most
3:17value I got from the pixel was its UI in
3:21its user experience is nowhere near as
3:23good as an iPhone X like an early iPhone
3:27you it's probably better but iPhone X is
3:29amazing and what I didn't understand is
3:32like it was worse and it first I was
3:34like ah damn the iPhone X was kind of
3:36bitter I [ __ ] never used thing and I
3:40was like that's actually a good thing oh
3:43it's like it's a benefit but most people
3:47would think that's a that's not a
3:49positive thing though think that's a so
3:52it's actually been a great choice if you
3:55want to use your phone less get an
3:56Android I'm not kidding like nothing
3:59will make more of a difference my screen
4:03times gone down to like 21 minutes and
4:0520 of those minutes is meditation
4:08no kidding
4:10that's it if it wasn't for the 20 minute
4:14meditation then it would be probably be
4:16like non-existent but if you if anyone
4:20we're going to go into this topic of
4:22sacrifice and I can tell you you just
4:25need to go out if you want to do some
4:26market
4:27research on this just go for a walk and
4:29just watch the human race go like this
4:32like they're just it's real bad like
4:37it's actually a problem like a really
4:39bad problem and it's ruining people's
4:42brains and everything and if you want to
4:46sacrifice one of the easiest places to
4:48grab a lot from is bloody phone time
4:50just looking at that thing and checking
4:53that thing and using that thing and a
4:57what you should do if you've got an
4:59iPhone or an Android just turned on like
5:00that screen time it'll just calculate it
5:03in the background
5:04I made edit at the New York mastermind I
5:07made people do it and I it had already
5:10been tracking them and I looked at some
5:11people's some people have five hours
5:15these are people in the mastermind five
5:18hours on a [ __ ] up phone that's kind
5:23of sad there's a lot of life you know
5:26like for what so if you're spending any
5:31more than honestly like 40 minutes on
5:34your phone and you can tell you don't
5:37this isn't like a subjective OMI it's
5:39like another phone tells you like if
5:41you're spending more than 40 minutes on
5:43that thing that is a place to get some
5:48to take some from this is an easy spot
5:50if the two places where you get a lot
5:53from where is a few phone social media
6:00and food those are probably the three
6:06best or alcohol if you drink alcohol
6:09either they're Rob's massive time
6:11because it's not just the going out and
6:13the doing of it
6:14it's the consequences that come from the
6:16doing of it so it is this is a long
6:18half-life you know it can be like you do
6:21the ACT you pay for a week so there's a
6:24long tail to it so it's really not good
6:29but we'll go through some of the things
6:31that you can sacrifice because I know a
6:35lot of them because I'm constantly
6:37looking
6:38and finding them in sacrificing them and
6:42the KY we're gonna start here is because
6:46to do this you need time energy
6:50attention to build anything good takes
6:52time and you have to try and you have to
6:55care like there's no one that does
6:58things without that if they if you do
7:00something without those ingredients it
7:02will just be [ __ ] it might might you
7:05might build it but everyone's gonna look
7:07at it and just be like yuck and you
7:10can't build any business off that so
7:15we're gonna start here free up time
7:18energy focus so then we can build these
7:22other things so we'll get to it I'm just
7:29going to take a photo of this so that I
7:34remember as we go through
8:23so the best way to the argument for this
8:27and why this is important is because we
8:34can't build things or do anything
8:37without action an action requires time
8:42and energy we can't get that from any
8:47other thing other than our human body
8:49and our human body can't perform
8:52concurrent operations or be replicated
8:56so you act you are actually their true
8:59constraint of being a human is time and
9:03energy those are basically the two thing
9:06that's what life is energy over time
9:10that's that's all you have and so where
9:14you put it determines what you get and
9:17what's interesting to me is that there
9:20are every human has the same amount of
9:22energy and time like give or take
9:24different life spans but on average
9:26write it so that's like normally
9:29distributed you don't see an exponential
9:33curve with distribution of time and
9:35energy and focus but when you look at
9:38the results people get it is anything
9:41but normal
9:42it is the most skewed distribution curve
9:46you've ever seen in your entire life
9:47there are people that have
9:49trillion-dollar companies and there are
9:51people who have no company all right
9:56compare that to the time they stood the
9:59human beings the to the to humans
10:02variables in this equation they are the
10:04same they trade the same thing they eat
10:09the same they eat slightly different
10:11things probably but they're still eating
10:12organic materials they're still
10:15functioning is a organism
10:18there's no AI robot see it so there's no
10:24I like things I like understanding
10:27things that you just absolutely know a
10:28true and then we can work from from
10:31there right so that when you understand
10:33that it
10:34makes you think differently about what
10:36you choose to do because you can't get
10:39it back like you could choose to grow a
10:42YouTube channel right sure that'd be
10:44great I'd like to have a YouTube channel
10:45like Casey Neistat or something
10:48but that dude is to trade his life for
10:50that
10:51that's his life's work he doesn't have
10:55other things you know I mean and so you
10:59could also build YouTube there's a
11:03platform right but you can't do there
11:05MBK shoenice it you can't you can't do
11:09like everything so you have to pick you
11:11have to very carefully pick your battles
11:13and not the worst thing you can do is
11:15like not choose something not commit to
11:18something or try to do lots of things
11:21all of these things are wrong the best
11:24thing you can do is choose the right
11:26thing and stay on that thing for your
11:30life yeah so this is where we get into
11:34sacrifice so how do we determine what we
11:38sacrifice always comes back to this so
11:48these two types of if we're here
11:59we're here and then the goal is here
12:05then this thing here what's a good thing
12:11for an action we'll just call it an
12:13action I'll define this as X action then
12:27you want to this is how I measure the
12:29things and decide what to sacrifice and
12:32what not to sacrifice so if I combine
12:34this each section with now does it make
12:39progress towards goal what does it make
12:42no difference
12:43or does it regress regression regression
12:47is away from goal right now you can't
12:49even start to do the sort of reasoning
12:51until you actually define that so that's
12:52why we started here because you can't
12:55optimize variables to be efficient at
12:58achieving anything or everything that
13:02doesn't work you can only optimize it's
13:04like it can think of this as a
13:05conversion pixel or convert custom
13:08conversion right this is exactly what it
13:11is this is how machine learning
13:13algorithms work and they know how to
13:15target and narrow down and optimize
13:17because you sit the thing that you want
13:20you load it with the variables that it
13:23is to shuffle and optimize and then it
13:25gets to work shuffling the best
13:26combination of variables to achieve that
13:28result that's what it does that if you
13:32have really cleaned thinking that's what
13:34you can do with your brain actually
13:35better than that algorithm so you have
13:41to state the goal you don't launch your
13:42Facebook Ads campaign and it's like
13:44what's the goal the conversion event
13:46you're like don't know it I don't know
13:49what would happen probably nothing
13:55so we've already done the goal we know
13:58where we are now then we have to ask
14:00ourselves does this action get us there
14:03so to use like some real basic examples
14:06like does drinking 20 beers and being
14:12hungover for a week get me closer
14:15towards a million dollars a month does
14:23it does it get me just the same here
14:31pretty bad regression and then it even
14:36has second-order consequences we are
14:38like now I'm depressed that that's what
14:40I did and I know I didn't want to do
14:42that so now I'm beating myself up so now
14:44I'm getting sick and third for thought
14:46of consequences right so now I'm really
14:48getting [ __ ] for my decision and you
14:52have to learn to look at your decisions
14:54like this they're not just those
14:56immediate isolated things they have
14:58second third fourth order consequences
15:00all the way down and when you start to
15:04look at things clearly like going out
15:06and getting drunk and being hungover and
15:07what the real cost of that is you won't
15:10you won't do it anymore
15:14maybe in this you're an alcoholic in
15:17which case you would need to find you
15:22need to change your environment if you
15:24if your friends always take like big you
15:27on I don't think I could have been this
15:28rational and had enough willpower to not
15:31drink in my old environment because it
15:34was so engrained plus New Zealand
15:35culture is all about drinking too and so
15:41yeah when you really look at this
15:43seriously and you think this is really
15:46important then sometimes it takes
15:47extreme measures to change it not just
15:50willpower but changing your environment
15:53another one is spending five hours on
15:56your phone steering mindlessly into
15:59photos of other people eating ice cream
16:01and kissing babies and [ __ ] like that
16:06does that get us closer towards the goal
16:10nope so you see how to do this thing
16:18it's pretty easy it's now it's most
16:23people are quite unaware of what we
16:26their time goes because we know how to
16:30evaluate with a thing we do is should be
16:33done or not done right but how do we
16:37know what things we do so that we can
16:39actually choose which things to
16:41eliminate so he actually needed you need
16:44to take a baseline and you need to know
16:46where your time currently goes and I
16:49pretty much do this at every single
16:50event but the exercise is just called
16:54100 units of time and it's very simple
16:57you just want to set a like an alarm on
17:03your phone or a pedal arm for like every
17:0430 minutes every hour you want have a
17:07notebook next to like a one the ones
17:09that we handed out you need type a
17:10notebook and then every 30 minutes or
17:12every hour just write down what you did
17:15what were you doing and you've got to be
17:17totally honest for it so if you were
17:19looking at Facebook don't say that you
17:21would like doing sales calls because a
17:24lot of the stuff we talked about
17:25requires people to be honest with
17:28themselves in pretty much everything and
17:30so really record down where it goes and
17:34then do that for seven days and don't
17:37change what you do for those seven days
17:40to try and make it look better you'll
17:42get the best results if you just truly
17:44do what you normally do and you just
17:46anyway just recording it to just get a
17:48baseline kind of like a blood test you
17:51know just take a measurement of it and
17:53then once you've done that for seven
17:55days you want to then take all of those
18:01objects that you've that you've spent
18:03time on and you want to categorize them
18:07so you can create a category like let's
18:10say you watched Game of Thrones one
18:13night on Netflix then you watched I
18:15don't know what other shows there are on
18:17actually Game of Thrones isn't even on
18:18Netflix is it I'm just going to make up
18:21some stuff so
18:22see watch Game of Thrones on the it
18:23flicks for a few nights and then you
18:25watch some other show on Netflix and
18:27then you might some other show on
18:28Netflix we could just create a category
18:30called Netflix right and then if you
18:33were doing email but to all of these
18:35different people sometimes reading
18:37sometimes replying you could just
18:38categorize this as email you get what
18:41I'm saying
18:42so that we can create some categories
18:44that encapsulate these different objects
18:48and then you want to add up the time
18:50total for each category so if I watched
18:53nine episodes on Netflix each one hour
18:56the Netflix category would have nine
18:59hours total now we can see where our
19:02time goes on a week into these different
19:06activities now you're not just recording
19:08your time during work hours
19:10it's or it's all of the time except for
19:13the time you're asleep because when you
19:16wake up you can write down how long that
19:18was because you want to know personal
19:21life and business life it's all the same
19:23thing really it's life and a lot of a
19:28lot of business winds come from personal
19:29life a lot of personal life winds come
19:31from business like these two were like
19:33synonymous that you you measure both and
19:39then you can work out the total amount
19:42of time so you take up all the
19:44categories summit you see it was I don't
19:47know hundred hours now if Netflix was
19:50nine hours in the total time I recorded
19:53was 100 then that would be that would be
19:58nine percent so then assign a percentage
20:02category to each one right now you
20:05actually have a good snapshot of the
20:08where your time goes on a percentage
20:10basis make sense nothing will be more
20:17enlightening to a human than doing the
20:20exercise because time is a blur it's
20:24like a concept and it's if you don't
20:27measure the thing and you don't actually
20:29record it and track it like it's it's an
20:32unknowing thing it's just
20:34it's an it's like it's like a human
20:38being before they actually knew how
20:41human anatomy worked back in like da
20:51Vinci's era right he was one of the
20:53first people to dissect the human body
20:54and actually see that the heart was here
20:57and that it pumped blood around people
20:59at that time thought that your head was
21:02a cooling mechanism for blood
21:04it was just cooler because you can see
21:06how they've probably got hot when
21:08they'll moving and in their face felt
21:10cold when it was sweating so they're
21:12probably like ah okay
21:13cooler blood cooler people were totally
21:18unaware they had no damn idea what was
21:20going on they didn't know her brain was
21:21in there and that their brain thought we
21:24had synapses in it or neurons so when
21:27something's unaware you truly have no
21:29[ __ ] idea in time and where people
21:34spend their time is the same it's
21:37totally like that people have no idea so
21:40you want to take something that you have
21:43no awareness of and make it very aware
21:45and that's how you that you have to do
21:47that first before you can make any type
21:48of change because until you make the
21:51unconscious conscious it'll dictate your
21:54life and you will call it fate so here
21:59we're making it conscious make sense
22:26yes so you do it you do it like you this
22:31isn't to do once done forever thing life
22:35changes your job your responsibilities
22:37change like or everything changes so you
22:39have to do this every now and then like
22:42I would probably recommend doing it like
22:44once every month or once every two
22:47months because things change like there
22:51was a point in time where I was doing a
22:53customer interview pretty much every day
22:54and I was doing Instagram stories every
22:57day I was releasing like a blog post and
22:59I was doing like all of this other stuff
23:02Q&A is for all of these different
23:04programs and then and it was fine and it
23:06was working fine for a few months like
23:08maybe even six months but then it got to
23:11a point where I needed to do other
23:13things that were important and I
23:15couldn't do with him because I had no
23:17damn time energy or attention left and
23:20so I had to perform this exercise and
23:23some things had to get cut like
23:28Instagram stories great decision and
23:33customer interviews delegated them to
23:35net causa right right to asius so that
23:42answers your question right like you
23:44measure the baseline and then you know
23:46what to change to be more efficient in
23:47that environment but when things change
23:50later you'll need to do it again because
23:53you whenever you need to add something
23:55or do another project that demands a lot
23:57you have to free up stuff mostly time in
24:02attention and energy and this is when
24:04you do this exercise right whenever you
24:07need attention and focus and you don't
24:10seem to have it this is the exercise
24:12because you can't really do a shitload
24:15of stuff and then just like try and
24:16willpower out some more attention it
24:19doesn't work you have to
24:26cut some things and I can tell you that
24:29works really well nothing actually works
24:32as well as there and the best people in
24:35the world at their different things they
24:36know that and they're real good at doing
24:38that like you see Leonardo DiCaprio use
24:41social media you see him do interviews
24:47see him do anything but a really [ __ ]
24:49good movie no that dude keeps the main
24:54thing the main thing the best basketball
24:57players in the world and the ones with
25:00the most followers on Instagram or the
25:02best YouTube channels they just [ __ ]
25:04win winning speaks louder than photos
25:10and likes and [ __ ] like that
25:21so that exercise is what you should do
25:24when you get home but you need seven
25:27days to do it we don't have seven so we
25:30need to hypothetically do this for the
25:34past seven days so that we can actually
25:36see what places people are putting their
25:38time so that we can because what will
25:41happen is immediately once you see these
25:43things there's going to be a lot of
25:46emotional attachment to them because
25:49you're doing them and when I say you've
25:51got to cut them people are going to be
25:53crying so we've got to go through that
25:56now to show you how we can rationalize
26:00these different things because otherwise
26:01you'll see the thing and you'll justify
26:04it to yourself I need to keep doing this
26:05Instagram story thing but you don't so
26:10think about the past seven days I'll
26:12give you a couple of minutes right now
26:13and just write down roughly we you think
26:16most of your time goes is it like
26:18strategy sessions watching TV drinking
26:23partying traveling like just write down
26:32percentages of we you think your time
26:34goes and you should have a pretty good
26:37idea
26:50I thought you were the one that did the
26:54work at the company you said you did all
26:59the work at the company so why aren't
27:01you writing it down write it down
27:11there's no end to optimization the best
27:17optimizations are the ones when you
27:19swear you're as efficient as you can
27:20possibly get and then you still throw
27:22out 80% of the [ __ ] you're doing that's
27:25when you're getting into the good stuff
27:27when you're already efficient and now
27:29we're getting rid of some stuff that's
27:31how you go mmm because then you're
27:38trading winners for better winners
27:40because you might remove wasteful things
27:43so you've now got mostly constructive
27:45things but now we're sacrificing less
27:47constructive things for more
27:48constructive things you see what I mean
27:50it's not just a game of removing dumb
27:52things
27:53it's then becomes a game of removing
27:56less smart things for more smart things
27:58yeah
28:15I'm just going to grab a la croix while
28:16you guys write down these things
28:24you