Full transcript
0:00everyone same happens here and in
0:02today's video I want to tell you and
0:05show you how I learn new things and the
0:09reason I want to do this video is
0:10because a lot of people have written in
0:14and asked and also commented on videos
0:17and said Sam how do you learn new things
0:20and you know learning things as a as a
0:23real skill and if you think about it you
0:26really have to learn how to learn which
0:30is kind of a different dimension that
0:32most people haven't thought about most
0:34people want to know what should I learn
0:36and how should I learn and if you think
0:38about it what they're really trying to
0:39do is learn how to learn and once you've
0:41learned how to learn then you can pretty
0:43much acquire any skill that you want
0:46because that's the one most important
0:49thing it's kind of like a cheat or a
0:50hack because once you learn how to learn
0:52then you can learn anything but what
0:55I've noticed is that most people don't
0:58know how to learn and they've treated
1:02learning is kind of like this thing that
1:05happened back when they were at school
1:06or college or whatever and now they're
1:07not learning anymore and let me tell you
1:12what like my process is I'll just make
1:14it real simple because you know in this
1:18process I didn't I didn't have at the
1:20beginning I didn't just think okay I'm
1:22gonna make this process and then follow
1:23this like I learned through trial and
1:25error and making a lot of mistakes and
1:28over time this process kind of emerged
1:31out of like what I was doing and I've
1:34honed it and refined it since so this
1:37process should be able to help you right
1:39away so the first thing I do is you know
1:44I don't just want to like learning takes
1:45a lot of time and it takes a lot of
1:47energy and you know you want to be
1:49careful what you put into your brain and
1:50what you learn because you don't want to
1:53learn something totally useless alright
1:54and so the first thing I do is I think
1:57well what am I trying to achieve this is
2:00the number one question this is where
2:02all of it begins what am I trying to
2:05achieve what is the end goal I have to
2:08think out into the future like what do I
2:10want to achieve and I get that clear
2:12crystallize it define it
2:13and then I come back to now and I think
2:17okay well what do I need to do in order
2:20to achieve that goal and quite often
2:22it's well I need to learn how to do this
2:27thing in order to achieve this goal
2:29because the goal is going to require
2:31action in order to achieve it but the
2:34action is going to require some sort of
2:36knowledge and strategy and process and
2:39tactics in order to implement it
2:42properly to achieve the goal all right
2:44so this is pretty much what I do in my
2:46brain I just think about the goal then
2:48what actions need to take place and then
2:51what knowledge do I need in order to
2:53take those actions in order to get their
2:54goal that's pretty much the process and
2:56then very quickly
2:57I'm specific I've gotten specific about
3:00what it is that I need to learn now let
3:02me give you an example of this so let's
3:05say that I want to learn how to like
3:09I'll tell you one recent write because
3:12it'll be it'll be easier for me to
3:14remember because I've been dealing with
3:15it like right now so this year and last
3:19year a huge focus of mine has been
3:21hiring great talent and also managing
3:25great talent like really smart people
3:27and so what I want to have what's the
3:31goal that's it's a team of really smart
3:33talented people working hard and doing
3:35great work okay there's the goal now how
3:39do I do that well I need to hire them
3:40and then I need to manage them and make
3:44sure they're doing good work now of
3:46these actions which one is like a
3:49prerequisite to the others right well
3:51there's no point in learning how to
3:52manage great talent and make great
3:55talent productive unless you have them
3:58so the clear obvious one is hiring that
4:02comes first okay now we've got a prior
4:04to prioritization now how do you hire
4:07great talent now this becomes very very
4:11specific I need to hire great talent all
4:13right that's the action I need to do but
4:15how now I need some knowledge because
4:17that library of information is into my
4:19mind I know I need to take that action
4:21if I take that action I should get that
4:22goal but I don't know how so this is
4:25this is how I typically arrive at
4:27something
4:27and then I would think all right well
4:31who they're beat this is the best thing
4:34to do
4:34you don't go try finding the most
4:36popular books on it you don't go try
4:39finds the fanciest guru on it with the
4:42most cars what you do is you think what
4:45company is actually doing it that's
4:49that's the best test because you know
4:52the the person who is like I always
4:56think about it this way the person who's
4:57best equipped to teach you how to ride a
4:59bike is not like somebody with a bunch
5:03of cars in a fancy Instagram and a bunch
5:05of followers who claims they know how to
5:07teach you how to ride a bike it's not
5:09the person with seven PhDs from Stanford
5:12on bicycle riding who sees that they can
5:16teach you the theory of riding a bicycle
5:17it's the person who you see riding the
5:20damn bike that's the person so what I do
5:23is if I want to learn how to hire great
5:25talent then I look at what companies
5:27have great talent right and then I make
5:29a list of them and then what I do is I
5:32want to find what people within that
5:34company are responsible for the hiring
5:36of the great talent and then I find
5:39those people and then I research those
5:41people and I dig into it and quite often
5:44really talented people they have
5:47recommended books or they have
5:49philosophies like what makes someone
5:52really good at taking actions is they're
5:55like people who are highly skilled they
5:57have something called like conceptual
5:59integrity and what that is is they will
6:01have their own philosophies beliefs and
6:03principles that it's kind of like a
6:06belief system that they hold in their
6:08mind and all of their actions and
6:11behavior are an alignment to this belief
6:13system this is how really talented
6:15people do things not so talented people
6:18just kind of do a whole bunch of
6:19different things and there's no
6:21conceptual integrity between these and
6:23they're constantly changing right so
6:25these people are chaos to learn from
6:27because they themself are cows any -
6:29cows you don't want anything from that
6:31library it's corrupt so you look for the
6:33people that are within good companies
6:36responsible for the thing that is
6:38actually being achieved and
6:40we try to pick apart their philosophy
6:43what are the principles what are the
6:46heuristics like given this situation
6:48would they do X or Y and what are the
6:51parameters for these different decisions
6:52and then we want to trace back the nodes
6:56in the map where these people learned
6:58because in order for this person within
7:01this company who has talented at hiring
7:03people then who has this belief system
7:06which seems to be very good at taking
7:10actions that relate to hiring good
7:12people how did they get that belief
7:14system because people aren't just born
7:16with some belief system and people don't
7:18just wake up one morning to be like oh
7:20I now have a new philosophy of
7:23hiring telling people it doesn't happen
7:24like that they have to go out and get it
7:26they have to consume information and
7:30they have to be influenced by different
7:32people and different things throughout
7:35their life in order to learn this
7:38philosophy and so I want to learn where
7:40they learned that from and quite often
7:42these people they leave a lot of clues
7:45and quite often on purpose because
7:47really telling to people like to share
7:48information and they'll often say a lot
7:52of them even have books and so you can
7:55go and find these sources and then I
7:57will that is how I'll find my way to the
8:00information all right and this is pretty
8:02complicated but it's pretty simple at
8:05the same time because before I read a
8:08book I want to make sure that my logic
8:11to arriving at their book is sound I
8:14don't want to go on and ask some dude
8:17like on Facebook or go into a Facebook
8:20group and say hey what's the best book
8:21on this it's not a good idea what you
8:24you don't want to just ask your friend
8:26who has a shitty e-commerce business
8:29making 20 bucks a month with no talent
8:31other than himself who isn't even really
8:33talented so really nothing like how do
8:37you hire good talent and then aw dude
8:39you got to read this book like no don't
8:41do that ever you have to find these
8:44sources of information by going through
8:46like the correct path so I'll just say
8:49it again so it's crystal clear for you
8:50to find the goal then
8:53break it down into the actions you need
8:56to take to achieve that goal then the
8:58knowledge that you need to have in order
9:00to take that action in order to achieve
9:01that goal then once you know what
9:04knowledge you need to to know then what
9:08company is taking that action and
9:09achieving that goal really well then who
9:12within that company is taking that
9:13action in achieving that goal really
9:14well and then what is that person's
9:17belief system and philosophy really
9:19understand that write it down and then
9:21how did they acquire that belief system
9:23in philosophy we want to find their
9:25source materials and then we want to
9:26read those things right and then after
9:28we've read these different things like
9:30that say there's four or five different
9:31books then we're able to really
9:35understand in depth how this person
9:37built their belief system and then we're
9:39able to build our own kind of belief
9:41system on the on the subject of hiring
9:44great talent and make it our own and
9:46tweak it a little bit because we don't
9:48just want to copy these verbatim not
9:50just because it's not because of any
9:53reason like oh you shouldn't copy people
9:54like if you're if you could just copy
9:56them and it worked I would just say do
9:59that and I would do that but the thing
10:01is is it doesn't work because every
10:03person has their own unique style and
10:06there's a lot of similarities and things
10:08but you know it's never just a carbon
10:10copy like a company that carbon copy
10:13someone else's thing that never works
10:14the same but you have to borrow some
10:17things but add in your own kind of
10:19unique twist to make it your own and
10:21then with reading all of this
10:23information from these different books
10:25or articles or whatever and studying
10:27this person who's really successful and
10:29maybe a couple of other persons who are
10:31successful and they're different
10:33libraries we're pulling all of that
10:36information together synthesizing it and
10:38forming our own belief system and then
10:41once we have the belief system that's
10:43built with you know solid foundations
10:46from these good sources of information
10:48then we now have a philosophy and a
10:52point of view and principles and now we
10:56also have some strategies and some
10:58tactics and now we can actually start
11:00applying those and practice that is when
11:02we switch from like the theory to the
11:04practice that's the action
11:06and then they say in this rolling
11:08example that I've got going here the
11:11talent 1 so I'll give you I'll just make
11:15this very real for you by telling you
11:17the actual kind of path that went
11:19through so with hiring great talent I
11:22looked at a company that has pretty
11:25decent talent and Netflix Google Amazon
11:29and but I pretty much say Google as
11:32number one and that Netflix is pretty
11:34good and then when I looked at Netflix I
11:37noticed that they had there there was
11:40this woman who worked at Netflix who was
11:43head of like head of people I'm pretty
11:47sure that's what they were chief people
11:50officer or something like that or chief
11:52talent officer it was one of those one
11:53of those ones and I've actually
11:55forgotten her name I'm really bad at
11:57remembering names but she's written a
12:00book called powerful and it's really
12:02good and you should read it if you want
12:04to find if what you want to do is hire
12:07and manage great talent then this is a
12:10good piece of information and then I
12:12bought their book I read it and then I
12:14found
12:15Netflix's culture dick and they've
12:18actually got this thing called a culture
12:20dick and it's like a slideshow
12:22presentation you can get it online it's
12:23a PDF and actually I'll put it beneath
12:25this video in the resources section for
12:27download as well as a link to that book
12:30but this culture dick is what they found
12:34that they had to create to hire top
12:37talent so they were having issues with
12:40hiring the wrong people and with also
12:42people behaving in different ways shapes
12:44and forms and what they quickly realized
12:47is that they had no conceptual integrity
12:49at Netflix for hiring people and for
12:52also managing people and what their
12:54standards were and it's a big problem as
12:57soon as you start hiring people
12:58conceptual integrity and talent becomes
13:00the number one thing it's the number one
13:02thing on my mind these days in for the
13:04past year it's pretty much what I spend
13:07most of my time thinking about in doing
13:08is managing telling people hiring
13:11telling to people and thinking of ways
13:13to do that at a higher degree
13:18so I found those two sources of
13:21information which were really good I
13:23also looked at Google and I found a I
13:26found a great book there too I looked at
13:28Google's principles and the mission
13:31statement and I looked at their kind of
13:33culture and things and I looked at a
13:36bunch of companies different strategies
13:39and in the people within those companies
13:41and what they did and then their culture
13:44and then also books that they had
13:46written or books that they had read and
13:48then I understood their belief systems
13:51and everything and I kind of created a
13:53hybrid I I researched about five
13:55different people and all of their source
13:57materials in belief systems and then I
14:00took those five and I collapsed them and
14:02refined them into my own and then once I
14:06had my own one I started implementing it
14:09in practice by taking actions and trying
14:11to hire talented people and this is
14:13where we kind of go into like stage two
14:15stage one is like the theoretical side
14:18of things you're you're not actually
14:20taking action in terms of trying to hire
14:22telling two people you're trying to
14:23learn how to hire talented people which
14:26is kind of the same thing but it's it's
14:27a little bit different and I noticed
14:29people miss this step a lot like a lot
14:32of people they try to jump straight into
14:33the action and you have to start with a
14:37little bit of theory seriously because
14:39the theory guides like everything and it
14:43shows you why you're doing what you're
14:45doing in it's just not then you know
14:47that you're you're not just taking
14:49mindless action or going around in
14:51circles
14:51you've got some kind of theory and
14:53hypothesis behind the action that you're
14:56taking and so that stage one is really
15:00finding those telling to people like
15:02looking at their source information
15:04understanding all of that stage two is
15:06implement implementing it in practice
15:09and then as you're actually executing it
15:12day to day you'll notice that little
15:14things that off and you have to tweak
15:16things and this is tweaking your belief
15:18system your principles in your
15:19philosophy
15:19right and then you start tweaking this
15:22in practice and you're going back and
15:24forth a bit between the theory and the
15:25practice and then it gets really sharp
15:28and then you find a groove and it gets
15:30very effective so
15:32for me it took me about I would say I
15:36was working through the theory stage of
15:38how to hire and manage selling to people
15:40for about a month
15:42honestly I read a lot of books that I
15:44studied a lot of people I was just
15:46devouring information for about a month
15:48and theory I kind of got the belief
15:50system together and then I've been
15:52taking action for like six seven months
15:54on this and honestly I didn't get to a
15:57spot where I was actually good at it and
15:59where we actually started succeeding
16:01with it until about six months and I was
16:05implemented this stuff like every day so
16:07that shows you there that's kind of like
16:09in to end how I learn things and that's
16:13a universal kind of framework or concept
16:17that you can take and use to learn
16:19anything and so just run through it real
16:21quickly again first of all define what
16:23you're trying to achieve what is the end
16:25goal then what actions need what actions
16:29do you need to take to achieve they
16:30didn't go then what do you need to know
16:32in order to take those actions to
16:33achieve that end goal then once you find
16:35out what you need to know if there's
16:37multiple pieces which pieces must go
16:40first prioritization then with that one
16:43piece that must go first who or what
16:46company is actively doing this in
16:50reality like not someone who's got a New
16:53York Times best-selling book on talent
16:55no not someone who's got a lot of
16:57Facebook followers on talent no not
17:00someone who just sees this like you want
17:02to look at a company that actually has
17:04talented damn people and then they must
17:07know what they're doing right just like
17:09the guy riding that bicycle he knows how
17:11to ride a bicycle because it is he is
17:13writing it so just finds those people
17:15and then who within the company has that
17:18information then what is that what is
17:21their belief system and philosophy
17:22oniton principles where did they acquire
17:24those raw materials to build that go
17:26learn those raw materials sometimes
17:28those raw materials will lead you to
17:29other all materials and other people go
17:31study those ones too and then look at a
17:34few different people and then collapse
17:36all that information together form your
17:38own that stage one which we're working
17:40in the theory stage two then we're going
17:42into the practice then we're going to be
17:44making changes to our belief system in
17:46only going back and forth between these
17:47until we arrive at a point where it
17:49works really well and that's when you've
17:52got something that's like a proof of
17:55concept now you have a theory
17:57that when applied in practice works when
18:00you have those two things you have likes
18:03you have something very powerful because
18:06you know no theory I don't
18:09I think theory is useless unless you can
18:11apply in practice and it works as
18:13intended pretty much every time and so
18:16that's what you're aiming to get not
18:18things that you do and work but you
18:20don't know why and not theories that
18:22sound great but when applied don't work
18:23you must have both a theory that when
18:26applied and practice works and when you
18:28have both of those things you've
18:29successfully learned something and at no
18:32point before that have you actually
18:34learned anything because you could go
18:37read some books on something doesn't
18:39mean you've learned it well you could go
18:41get a degree in something doesn't mean
18:42you've learned it or you could get
18:45famous for for something doesn't mean
18:47you've learned it you've only learned it
18:49when you have a theory and you apply and
18:51practice and it works that is the
18:54definition of something that is learned
18:56and then you're never done either it's
18:58always continuously you know you have to
19:01get better better better better better
19:02plus the environment and the world we
19:04live in changes and so we have to adapt
19:06and move with time as well so just
19:09because you've learned something and
19:10it's working never make the mistake of
19:13thinking that this is now completely
19:15done you know you'll probably be able to
19:17get a good life out of that but then it
19:21will need tweaks in maintenance along
19:23the way to keep its edge and keep its
19:27sharpness over time and you want to you
19:30want to be aware of those when things
19:31are getting a bit tired and not working
19:32as they used to you need to update that
19:34library of information in your mind
19:36update your theory make some tweaks and
19:38then get back to that level of
19:41performance and then it's good again and
19:42really what you're trying to do in
19:44business as you're trying to collect
19:47like a latticework of these theories and
19:50concepts in your mind so that you can
19:53handle anything so you know when it
19:56comes to accounting and tax when it
19:58comes to hiring management
19:59when it comes to like your your
20:03organizational structure how you
20:05structure your teams and how you
20:07structure the workflows and how you
20:09partition tasks and everything and
20:11load-balanced them within your network
20:13of people and then also how you do your
20:16marketing how you do everything you want
20:20to have these concepts and these
20:23theories about how to do everything and
20:26they should work and actually get the
20:29intended result when implemented and
20:30practice and when you start to get a
20:33collection of these things that's when
20:35you start to make leaps and bounds and
20:37business because when you arrive at
20:40these different situations day to day
20:42you're no longer guessing you're and
20:44you're no longer having to just go and
20:46read books all the time before you can
20:48do anything like you start to get into a
20:51zone where all of these things that
20:54you've learned they start to come
20:56together and you're able to apply them
20:59to all these different areas in life and
21:01business and that's when things get
21:03powerful and I know early on when I was
21:06an entrepreneur I'd learn these
21:07different things I could learn sales at
21:09learn accounting at learn tax I would
21:11learn marketing funnels landing pages
21:13Facebook heads Google AdWords SEO
21:16websites copywriting and you know I'd
21:20learn all sorts of different things and
21:21quite a lot of the time I felt pointless
21:24I was like why am i learning this thing
21:26and man is taking so long to learn this
21:28thing but in hindsight like all of this
21:33stuff they were like kind of building
21:35blocks like little Legos right and each
21:37one didn't seem they're important and I
21:39kind of wondered am i real is this
21:41really going to be they're important but
21:43once I started to get like a collection
21:45of these illegal blocks together they
21:48became more than the sum of their parts
21:49so if we look at like five blocks right
21:53well there's just five blocks but when
21:55we look at all the possible combinations
21:57of five blocks there is many and that's
22:00what you don't see when you're learning
22:02the things you know you just see them as
22:04the individual parts but when you
22:06combine them together over time they
22:08become a lot more than the sum of their
22:10parts it grows exponentially in the
22:12moves and strategies and things you can
22:14deploy gets like limitless and that's
22:18the point where you know I don't think
22:20most entrepreneurs hang on until they
22:23might learn a little piece here a little
22:24piece there but they don't keep going
22:26they don't keep building up their little
22:29Lego blocks and my advice to you is to
22:33use this process I just shared with you
22:35to learn things it works real well and
22:37it's a good just no-nonsense way to do
22:40it you know you're not looking at what's
22:41popular you're not looking at some
22:44idiots recommendation who shouldn't be
22:46giving a recommendation which is what a
22:48lot of people like to do you know a lot
22:51of people like to give recommendations
22:52doesn't mean you should listen to them
22:53and also it's not about what's famous or
22:58what's popular or trendy or anything
23:00like that it's just about grounding our
23:04grounding it in like reality so if
23:08somebody is actually doing it in
23:10practice then we want to learn what
23:15they're doing what their philosophy is
23:17behind that doing and the building
23:19blocks on which they built their belief
23:22system of how to do the thing they're
23:24doing successfully right we're just
23:26tracing it through and then when we know
23:29that we're grounding everything we learn
23:31in like solid evidence because in the
23:35modern day you there's too much
23:37information and there's too much to
23:39learn so it's not about learning in the
23:42modern day it's about learning how to
23:44learn and learning what to learn the
23:48what and the how is so important you
23:52know because anyone can learn something
23:53but knowing what to learn and how to
23:56learn it those like the key pieces and
23:58hopefully with this strategy I shared in
24:01this video you're able to go out and use
24:03it and learn things and improve yourself
24:07your life and your business a lot faster
24:09so if you liked this video just click
24:12that like button and also click
24:14Subscribe I release a video like this
24:16once every week as well as customer
24:18interviews live stream q and A's and
24:20other things like that
24:21so thanks for watching and I look
24:22forward to seeing you in the next one
24:24soon