Full transcript
0:00everyone at cemre burns here and today I
0:02wanted to shoot a quick video called
0:05stop confusing yourself you know define
0:08the problem in solve it so one thing
0:11that I see that is you know just
0:14plaguing at most entrepreneurs and
0:16actually you know most people in the
0:18entire world is that they're so confused
0:21you know they don't know what to do and
0:24the main reason why they don't know what
0:26to do is because they don't know what
0:28they want and when you don't know what
0:30you want you can't possibly know what to
0:32do and then they end up confused and
0:35frustrated because they know they should
0:37be doing something but they don't know
0:38what because they don't know what they
0:39want and they don't know what to do or
0:42what they want because they don't know
0:43all right so this is just a big mess and
0:46you know most of the time like human
0:50beings they actually get like
0:52satisfaction and joy out of you know
0:55having a clearly defined goal and making
0:58steady progress towards that goal and
1:00this this guy actually did a fascinating
1:04study and I've actually forgotten his
1:07name because you know it's like 28
1:10letters long or something it's a really
1:11complicated name but what I'll do is
1:13I'll link beneath this this video to the
1:17book that I read by him which is called
1:18flow and this book's phenomenal and you
1:21know it talks about flow state and how
1:24like humans you know they talk about
1:27this place called the zone you know
1:29you've probably heard athletes talk
1:30about the zone or extreme sports people
1:32or coders or you know anyone they can
1:35get into this very quiet zone state and
1:38when they're in that state it's like
1:40their sense of self disappears it's like
1:43time slows down and space you know just
1:47folds in and collapses and it's like
1:49they're just in the work right and when
1:52you're in this zone like you do your
1:55best work and what this guy wanted to
1:58really figure out he was a psychologist
2:01and he really wanted to figure out what
2:03makes humans happy and so what he did is
2:06he got these all pages like these little
2:08buzzes and he gave them out to like
2:12of different people randomly selected
2:14all over the world and what they would
2:16buzz at random times and at these random
2:19times when they buzz when it buzz the
2:21person was supposed to pull out a
2:23notepad notebook which they had in their
2:25pocket and then write down exactly what
2:27they were doing at the time that it
2:29buzzed and how they were feeling whether
2:31they were feeling happy or whatever and
2:33he let this heal it you know these
2:36people collect data for a long time and
2:38then he collected all of that data and
2:41he started compiling it and analyzing it
2:44and what he found was fascinating you
2:47know he found that when you know humans
2:50reported being most happy when they were
2:53doing a task that had a clearly defined
2:56goal and objective and they were making
2:59steady progress towards that goal
3:01without distraction and
3:04also they were you know they were good
3:07they were skilled enough to like try the
3:09goal but not too skilled that it was
3:11easy right so it was it was challenging
3:13but not too challenging definitely not
3:15too easy clearly defined outcome and
3:17they will lift alone without distraction
3:20to just focus on it and get it done and
3:22this is very true you know like if
3:26you've ever experienced being in the
3:28zone before and if you recollect like
3:31what was going on at that time then
3:33you'll find that you know there was a
3:35very clearly defined goal and you were
3:38left alone to just to just do your thing
3:40and get that goal done and when you're
3:42in the zone you know you feel like
3:44amazing and it's it's probably the most
3:47like it's probably the the happiest or
3:50like the you know the best you can
3:52possibly feel really and it's an amazing
3:55place to be in you know lots of studies
3:58have shown that this is really good for
3:59your health too this is where your most
4:01creative this is where your most
4:03effective this is where you're you know
4:05you're you're sharp at your minds at its
4:06best and you know there's there's
4:09there's so much benefit to being in the
4:11zone and
4:13it really correlates to you know why
4:17most people don't know like what they
4:19want and why they're confused and
4:20frustrated because there is not this
4:24hone you when you're confused frustrated
4:26and you don't know what you want and you
4:28don't know what to do because you don't
4:30know what you want then you're in the
4:33entire zone you know it's basically just
4:35inverted to zone right and if the zone
4:37is as good as you can feel then you know
4:39this one's gonna be pretty shitty right
4:41and it makes sense and it starts because
4:44there's no clearly defined objective you
4:46know you it's it's not very fun to be in
4:49a position where you don't know what
4:50you're trying to achieve all right and
4:52it's because then you don't know what to
4:55do and you just you just get totally
4:56confused and what I've noticed is that
4:59most entrepreneurs are like this you
5:02know I've got a company called consoling
5:03calm and what we do is we help people
5:05start and grow their own consulting
5:08businesses in any niche and we do Q&A
5:11calls and we do like two of them a week
5:13and we've got like three programs and
5:16they go for hours long so you know I end
5:18up doing probably like six hours a week
5:21of QA just answering questions just just
5:24hundreds of questions right and
5:27I've done this for years like more than
5:30four or five years and so I've over this
5:33amount of time you know I've answered a
5:34lot of questions and I've observed a lot
5:36of people and their their situations and
5:39what I've noticed is it's very similar
5:42to you know the study of the zone and
5:45having a clear objective because most of
5:47the time on one of these Q&A calls when
5:49somebody gets on and it's their time to
5:52speak and ask a question a lot of the
5:55time the person will tell a story they
5:57will say things and then and then they
6:01won't ask a question right and a very
6:05clear sign that somebody is confused is
6:07when they don't ask a question and they
6:09tell a story or they they tell a
6:12statement instead right and also another
6:16another sign that someone's confused as
6:19if they just tell their story and then
6:21they say so what do you think
6:22you can tell that that person is
6:25confused and
6:27like people who aren't confused are the
6:29people who will ask a very clear
6:32question and then all the person has to
6:34do is answer it which is very easy and
6:36this is fascinating because what I've
6:39learned to do from hundreds of these Q&A
6:42calls thousands of hours of them is just
6:45be like what's the question and a lot of
6:48the time the person doesn't even know
6:49what the question is so then I have to
6:53help and I have to be like what are you
6:54trying to do and they don't know and
6:56then when I say well you know before we
6:58do anything we need to figure out what
7:00are you trying to do what are you trying
7:02to achieve here and just by pushing them
7:04to think what am I trying to achieve
7:06here they'll get that clarity and
7:08they'll say you know I'm trying to
7:09achieve this I'm trying to get more
7:10clients I'm trying to grow my business
7:12or I'm trying to you know get more more
7:16systems and processes and automation in
7:19my business so that I've got more time
7:20right then we've got some clarity now
7:24we've set that objective we know what
7:25we're trying to do all right then once
7:29they've got that I'll be like okay well
7:31what's stopping you from doing that and
7:34a lot of the time the person is just
7:36like oh well nothing I I know what to do
7:40and we're done you know and I didn't
7:42even have to answer their question I
7:43didn't even have to really look at this
7:46story or anything like that all I had to
7:49do is just ignore what they told me and
7:51say what are you trying to do or what's
7:52the problem and this is what this is a
7:55fascinating thing to learn about problem
7:57solving and it works very well if you're
8:00trying to solve problems for other
8:01people but it also works extremely well
8:03to use on yourself and the reason why I
8:06wanted to make this video is that I've
8:08noticed a lot of entrepreneurs there
8:10they're out there in the world and a lot
8:12of people actually this isn't just for
8:14entrepreneurs this is for humans they
8:17feel frustrated anxious confused
8:20everyday and it's because they don't
8:23know what they should do or what they're
8:26doing something that they don't know if
8:27it's the best thing that they should be
8:28doing and the reason why they don't know
8:30this is because they don't know what
8:31they want long-term and so step one to
8:35solving all of this to solving all of
8:38this confusion and anxiety and
8:39everything is just to figure out what
8:41you want and sometimes it's hard for
8:43people to do you know sometimes you've
8:44got to take some alone time to go away
8:46and think you know away from social
8:48media away from your phone away from
8:50other people and just think like what do
8:53I want what am I trying to achieve and
8:55then when you've got that write it down
8:57and make sure it's clear and what you'll
8:59find is that when you know what you want
9:01and you've written it down and it's
9:02defined now all we're trying to do is
9:05find the best possible action to achieve
9:09that objective right but we can't
9:13possibly choose an action when we don't
9:15know what the objective is so objective
9:18number one then choosing the best
9:19possible action and a lot of the time in
9:23you know Einstein said this he said if I
9:25had one hour to solve a problem if I had
9:27one hour to solve a problem I'd spend 55
9:30minutes defining it and five minutes
9:33solving it because what I've found and
9:36what you will find are what thousands of
9:38other people will millions of other
9:39people have found is that most of
9:41problem solving is problem defining and
9:44it's near impossible to solve a problem
9:46when it's not defined and as soon as
9:48it's defined it's basically solved and
9:50so that's what you've got to think about
9:52with yourself like if you're confused
9:54right now and you're you know you're
9:56spending time on social media you're
9:57posting you're doing
9:59podcasts and blogs and you're you're
10:02just all of your time is just getting
10:03scattered between all of these different
10:05things all right you're reading all
10:06these books you're meeting these
10:07different people you're you know you're
10:09working 12 hours a day and you're but
10:11you're wondering why you don't have any
10:12clients and you're not making any money
10:14and no one is interested in you all
10:16right well that's you know you've got a
10:19problem there and we need to figure out
10:21what it is and we need a figure to
10:24figure that out we need to figure out
10:25what you're trying to do and what are
10:27you trying to do but because it looks
10:30like to me what you're trying to do
10:31there is just be famous or popular and
10:34that is not the same as
10:36successful with clients right the two
10:39are not correlated quite often Fame the
10:43people aren't very good at the the thing
10:46and you know they're just good at being
10:48famous and you know they're not very
10:50rich or successful at all they're just
10:52good at being famous that's that's this
10:54skill and if you want to be famous then
10:56you should learn from the famous people
10:57right but when it comes to people who
10:59are very good at a specific skill you'll
11:02find that there were the skill they're
11:04not working on being famous and they
11:06actually don't care about being famous
11:07because that isn't the skill all right
11:09it seems so clear when you state it like
11:11that but honestly most people just get
11:14taken for the ride because they don't
11:16know how to see and
11:18you know a lot of people this is what's
11:20causing a lot of people right now in
11:22entrepreneurship to focus on the wrong
11:23things they see someone who is a fast
11:26fancy car on the internet and then they
11:30think oh that person's doing a lot of
11:32this so I should do a lot of that
11:33because that's because obviously they're
11:35successful if they have their car and I
11:36know they are because I saw them in a
11:37photo with that car and therefore
11:39they're doing a lot of social media so I
11:41should do a lot of social media that's
11:43some really screwed up logic if you if
11:45you think like that and you make your
11:46decisions like that you're going to you
11:49know run yourself into the ground
11:51alright because there's too many
11:53assumptions in there you know really if
11:56we boil business down to it all
11:58businesses is solving problems for other
12:00people we want to look at a market like
12:02what is the niche that we want to pick
12:03let's say it's accountants right let's
12:06say we're really and how do you pick
12:07your net tool you pick your niche based
12:08on what you're interested in curious
12:10about passionate about interested in who
12:12cares if you don't have experience in it
12:14it's just a thing of interest it's it's
12:17a love decision it's not a logic
12:19decision so you pick the niche based on
12:22passion and then you look into the niche
12:26and you look at the participants in that
12:28niche and you start talking to them and
12:31researching them and you basically want
12:33to understand them you're not trying to
12:35offer them anything you're not trying to
12:37think what to offer them no you're just
12:39trying to understand what problems do
12:41these people have what's their day like
12:43and you understand them and when you
12:45understand them and you talk to enough
12:46of them and they tell you you're their
12:48problems then you a pattern appears and
12:50now you see that there's a common
12:52widespread problem that exists amongst
12:54the majority of participants in the
12:56niche now you've found something now
12:59what do we do that we ever problem then
13:01we think well how could we solve it and
13:03how do we solve it well we can look at
13:05has anybody else solve this problem or
13:07has anybody else come close or how can
13:10you know how can we how can we fix it
13:12and then when you think how you can fix
13:14then you can come back and offer it to
13:15someone and they should be willing to
13:17pay you money for it because Pete that's
13:20why people spend money the whole reason
13:22why the global economy ticks and does
13:24what it does is because people are out
13:26there every day wanting something that
13:28they don't have and buying to try and
13:31get it right buying happens because
13:34people are trying to find ways to get to
13:37a place where they want to be and all
13:40businesses are our providers of possible
13:44vehicles to get people to where they
13:45want to be right so if you want to be a
13:48good provider of these vehicles then you
13:49need to understand the people and what
13:50they want so you can provide something
13:52to help them get there and that's all it
13:54is using first principles that is as
13:57simple as this thing is and I see a lot
14:00of people think it's Facebook ads it's
14:01funnels it's it I've even seen people
14:05say oh it's just Sam's accent seriously
14:08yeah it's my accent like people need to
14:12people need a slap you know like they
14:14they literally just think it might be
14:16like it's it's the suit that someone's
14:19got on or some dudes got a watch on some
14:21guys got a car or at some dudes Twitter
14:23account like people need a slap in the
14:26face and they need to understand that
14:28you know these things are smoke and
14:31mirrors these things aren't real they're
14:33things put out there to confuse people
14:36and the only thing that really matters
14:39is are you solving a problem is it
14:41important and are you actually solving
14:44it for people because these people who
14:46try to solve problems but they don't
14:47quite solve it then you know that
14:49doesn't quite work you need to truly
14:50solve the problem and that's as simple
14:53as business is and really this
14:56transcends business and it goes into
14:57life itself you know all life is really
15:00is solving problems and the best way to
15:03solve them is to define the problem and
15:05it just makes everything so simple so
15:08you know the whole point in making this
15:10video and it's just a quick one today
15:11was to stop confusing yourself and to
15:16sit down and define the problem so in
15:20life right now if you're confused and
15:22you're anxious and you're a bit
15:24you know you just you just don't know
15:26what you should do or you're doing
15:28something but there's this feeling
15:29inside you that you you don't think it's
15:32the best thing you should be doing but
15:34you're just doing it to do it because if
15:36you weren't doing it you wouldn't know
15:37what else to do right so if you're
15:39feeling like this and this is your
15:41situation then take some time to sit
15:44down and define
15:46the you know what you want like what is
15:49the objective step one is define the
15:52objective once that is done then that
15:55tells us what action we should take and
15:57the action we should take is the best
16:00possible action to try and achieve that
16:02objective and how do we know what that
16:05is well we want to see if other people
16:07or other companies or anyone in the
16:09world anywhere at anytime has had this
16:12objective and actually obtained it or
16:14gotten close to it and if they have what
16:16means that they use to achieve that end
16:18and what means they used is what means
16:21you should use and whatever that means
16:24that is that's what you should do if you
16:26can't do it learn how to do it right and
16:28then by doing that then you should get
16:31close or you should achieve the thing it
16:33says it's really as simple as that and
16:35it can you know this process of just
16:37defining a problem can just totally
16:41change a business in one minute you know
16:43sometimes I get on these Q&A calls with
16:45my customers and in five minutes with
16:48some words we have completely
16:50restructured their entire business in
16:52life in five minutes and it's just it
16:55I'm not really performing any magic like
16:58you know a lot of people might think our
17:00Sims just you know really good at all of
17:02this stuff or he's you know really smart
17:05at this sort of stuff or something like
17:06that but it's not true I just make it
17:09simple I'm just like what are you trying
17:11to achieve okay you don't know well what
17:14is it all right we'll think what do you
17:16want all right we've got it now
17:18what's stopping you from getting it all
17:21right well then how are we going to get
17:24you how we gonna you know get you to do
17:26it so you can achieve it simple as that
17:28and you know to show you I'll give you
17:32one example I'll end on one example here
17:33because this one is
17:35find this one quite amusing and
17:38what I noticed is that you know there
17:41was in my training programs at the
17:43beginning there were people who
17:45succeeded and got really good results
17:46and in there was some people who didn't
17:49really succeed and
17:51then you know I wondered why like is it
17:54because these people are way smarter
17:55than these people like what is going on
17:57here and so I decided to investigate it
18:00and
18:00a lot of the people who don't get
18:03results they don't do the course and
18:06that one's quite simple you know you
18:08don't do the cause you don't do any work
18:10obviously you don't get the real results
18:12but then I wondered why so I was like
18:14why don't they do the course and so I
18:16started investigating that and then it
18:18turns out that really just the lifes are
18:22so chaotic and they've got so much going
18:25on and they're so distracted and they're
18:26listening to like 50 different people
18:28every day on 19 different podcasts 15
18:31different email lists they're they're
18:34two pages in on 19 books they've got
18:37another six coming from Amazon and you
18:40know they're in six courses and they're
18:43they've got four businesses and they're
18:45thinking of starting nine more right I'm
18:48it's this is a bit of an exaggeration
18:49but I'm not kidding you this is
18:51basically what it looks like and
18:54that's why they couldn't do the course
18:56and that's why they couldn't do the work
18:58and that's why they couldn't achieve the
19:01outcome yet they're puzzled as to why
19:05they don't have the outcome so I
19:07realized that you know the course didn't
19:10have to be that much fancier it didn't
19:12have to go into more tactics that didn't
19:14have to go into you know more granular
19:17detail the main obstacle and problem I
19:19had to solve was I had to help people
19:21just clean up their damn life because
19:24until you get rid of all the baggage
19:26you're not going to have the headspace
19:28to to do anything and someone in their
19:31space which I just explained before like
19:33you're not going to be able to watch a
19:35video and take it in and they're not
19:37going to be able to implement something
19:38because they're not in the right
19:40headspace because they've got so much
19:41baggage attached to them and then so how
19:43do we how do we deal with that well we
19:46just teach them how to get rid of their
19:47baggage and that's a lot of what we do
19:49in our program it's just to tell people
19:51how to get rid of all of that crap like
19:53how to stop drinking how to just stop
19:55going out and partying how to you know
19:58to stop wasting time like going out and
20:00buying meals all the time in prepping
20:02for the whole week and how to get enough
20:04sleep and you know how to delete all of
20:07the apps on your phone and the in turn
20:09your phone on airplane mode and then put
20:10it away in a drawer somewhere and then
20:12how to stop using social media and then
20:15how to unsubscribe from every email list
20:17and how to just get rid of every piece
20:19of distraction in their life because you
20:23need to focus to to get something done
20:27and it's hard for people to focus and
20:29people sit there and they wonder why
20:31they can't focus and
20:33it's because this one fascinated me too
20:37like why can't these people focus well
20:40they're sitting there with all of this
20:42distraction and they're trying to focus
20:44and trying to focus in the face of such
20:46distraction is very hard and what is the
20:51opposite of focus if we take focus we
20:53turn it upside down what is the inverse
20:54of focus it's distraction so if we don't
20:58do distraction then what are we doing if
21:00we don't do distraction we're doing
21:01focus that's how it works and so instead
21:04of getting people to try and focus I
21:06just got them to get rid of distraction
21:09and that is the secret that I use to I
21:12am not really good at focus I can't sit
21:14there with all of this distraction and
21:16just focus all day every day all the
21:18time doesn't work I don't have the
21:20willpower to do that and it's just hard
21:23and so instead I get rid of the
21:25distraction you know on my phone I've
21:28got like four or five apps and you know
21:31I like no one text me no one calls me
21:34and I have my phone on airplane mode
21:35most the time and in my drawer right I
21:37only have one screen on my here you I
21:41run my whole business just like that
21:42right and I don't have lots of stuff
21:47around me that's distracting me because
21:50the less things you have then the more
21:54focus you have because the you know if
21:56we get rid of distraction then we're
21:57focusing and so that's my recommendation
21:59to you too is
22:01to focus on getting rid of all the junk
22:04in all of the baggage and everything
22:07that you're carrying around with you
22:08because if you just do that then
22:11you will do you'll be way more
22:13successful and it's way easier to do
22:15that than it is to learn some you know
22:17ninja face book head and funnel tactic
22:20right and that face book head and funnel
22:22tactic hang and even going to work
22:23anyway if you've got all this baggage
22:25attached to you so sometimes the answer
22:27is so much simpler than what we think we
22:28want to look at the tactics we swear
22:30it's going to be another course or
22:32something but it's not it's just it's
22:33just getting rid of the crap in your
22:34life so that you can focus and that's my
22:37advice for you get rid of the crap focus
22:40get rid of your phone that thing is a
22:42disaster like smart phones and social
22:45media
22:46smart phones social media and alcohol
22:50probably the biggest distractions and
22:53most toxic things for you like if you're
22:56trying to succeed in anything so you get
22:57rid of those then you'll be way more
22:58successful and then if you're still
23:01confused sit down with a pin and
23:04ask yourself what are you trying to
23:06achieve then what is the best way to
23:09achieve that and then whatever that is
23:11do that task and don't do anything that
23:14isn't that task until it's done and
23:16that's how you get things done it's
23:18really that simple so that's it for this
23:21video today if you enjoyed it just click
23:23that like button and also subscribe to
23:27my channel on YouTube I release a video
23:29like this every week once every week on
23:31a Tuesday and I also do customer
23:34interviews with some I make some of my
23:36customers with consulting.com and we
23:38share their stories too and also let me
23:41know what you think in the comment
23:42section below if you enjoyed this or
23:44we've got a question mate for me or some
23:46feedback just let me know in that
23:47comment section I'll be checking it
23:48personally so thanks everyone for
23:50watching and I'll see you in the next
23:52video so