Full transcript
0:00every one sim ovens here and in today's
0:02video I want to talk to you about
0:05improvement from a subtraction and
0:07you've probably noticed them sitting by
0:09this fire I'm sitting by this fire
0:12because it's pretty damn cold this
0:13morning and it's quite funny when I
0:16first moved to this new place in LA it
0:19was really hot when we first moved here
0:21and I thought what the hell are these
0:23three fireplaces doing in this house
0:25what purpose do these 3 fireplaces serve
0:28because this place is hot and it seemed
0:31kind of like a stupid thing but now that
0:34we're in winter I can see what what
0:37these things are for because while la
0:39gets you know it gets quite warm during
0:42the day when the Sun comes out and all
0:43of that at night and in the morning
0:45there's a real cold snap and you know we
0:49actually it actually gets quite cold
0:51over here which I wasn't I wasn't even
0:53aware of so that's why I'm sitting by
0:55this fireplace today and what I want to
0:58talk to you about today is improvement
1:02from subtraction and right now we're jan
1:052nd 2019 and this is the perfect time to
1:08think about what you want to achieve
1:10this year and how you're going to
1:12achieve it so it's not just about
1:14setting goals but then it's thinking
1:16well what actions do I need to take so
1:18that I can achieve these goals and if
1:21what you want to achieve is something
1:24that you haven't achieved right then
1:26it's quite obvious that it's going to
1:28take a change in behavior to get it
1:30because if you continue behaving the
1:32same way you behaved last year then
1:35you'll get what you got last year right
1:38and so this is the thing that people
1:40don't understand about goals you know
1:43you don't just sit a goal and then it
1:44just comes true you have to set a goal
1:46and then change your behavior you have
1:48to change a lot of things you have to
1:50change who you are you have to change
1:52what you do you have to change your
1:54habits your routines you have to change
1:56a lot of things if you you know if you
1:58want change it takes change to get it
2:00and over the past few days I've taken
2:05some time to reflect on the year that's
2:07been and pretty much all the years that
2:10have been since I started in business
2:12about six
2:13seven years ago and one thing that
2:16fascinates me a lot is that it's often
2:20the subtraction in the removal of things
2:22that helps me make the biggest leaps and
2:25bounds in progress and what I mean by
2:28that is you know a lot of people they
2:30think if I want to improve my life or if
2:32I want to achieve this goal or grow my
2:35business or do whatever then I need to
2:37do more stuff I need to add more things
2:39to the plate right and what I've noticed
2:44is that this this isn't the way like
2:47it's not about doing more quite often
2:50it's about removing things and there's a
2:53special type of thing that is so easy to
2:56remove and it's it has profound light
3:00effects on your results and it could be
3:04summarized pretty simply by just saying
3:06don't do stupid that's basically
3:10that's basically like the best piece of
3:14advice I could give you and what I mean
3:17by that is I think Warren Buffett
3:20describes it best he said you know I
3:22want to know where I'm going to die so
3:26that I never go there
3:27right and what he's trying to say is by
3:32avoiding errors that you know that
3:35avoiding errors especially avoiding
3:38catastrophic errors that is one of the
3:41best strategies for winning all right
3:45and a lot of people don't look at it
3:46like this a lot of people there they're
3:48optimists and so what they do is they
3:52look at just the upside of things they
3:54look at oh if I go in if I go to these
3:57events if I go to these networking
3:58events or if I build more products start
4:01more businesses then that's more
4:03potential upside but what they never
4:05look at is the downside all right but
4:08what's a really important thing in
4:11business in in life is to look at both
4:13the upside and the downside and really
4:16you should pay more attention to the
4:18downside than the app all right because
4:21what you're what you're really
4:23optimizing for your first your number
4:25one priority is survival
4:27and after that it's winning right but a
4:31lot of people just try to win and don't
4:33pay any attention to the downsides or
4:35any attention to survival and they often
4:39it you know you I see this everywhere
4:41throughout the human race basically I'll
4:45give you an example in like the fitness
4:46health and fitness industry so if you
4:49want to be healthy and fit
4:51then all you really need to do is sleep
4:53eight hours a night exercise 5.5 times a
4:57week and eat healthy food and stay
5:00hydrated that's it that's all there is
5:04but it's made infinitely complex with
5:07all of these diet plans with all of
5:10these different supplements with all of
5:12this different all of these different
5:13shoes this training equipment and you do
5:17all of these apps and all of this
5:19tracking stuff like it gets it gets very
5:21complicated and then what you end up
5:23with as you end up with people that have
5:27$400 shoes like they've got all of these
5:30apps and technology and a Fitbit and
5:33things and then they're having all of
5:36these supplements but then they eat
5:39shitty food and they drink alcohol and
5:42they don't get enough sleep and then you
5:47know that just doesn't make any sense
5:48they're they're focusing on things with
5:50very little upside and they're avoiding
5:53the things and just acting like they
5:55don't exist to the things that have
5:56massive downside right and this is what
5:59people do everywhere
6:00they kind of get obsessed about the
6:03small little add-ons but they forget
6:05about removing the massive catastrophic
6:07downsides and this was true with me in
6:12business too when I first got started I
6:14would focus on you know doing more
6:17things like I would try to I try to
6:20master funnels or landing pages or ads I
6:24would try to master copywriting and all
6:26of these tactical things and don't get
6:29me wrong these things helped but I was
6:32just blatantly ignoring some of the big
6:34stupid things I was doing mainly the
6:37number-one thing was going out pretty
6:39much every Friday and Saturday
6:41and getting drunk and I was just like oh
6:44that just doesn't matter and I'll just
6:46focus on learning more tactics right and
6:49we know it was doing this you know if I
6:52went out and got drunk it wasn't just
6:54that I wouldn't be productive Saturday
6:56or Sunday I wouldn't be productive
6:58Monday Tuesday or pretty much Wednesday
6:59either and I pretty much by the time I
7:01got back into having like no brain fog
7:05and being focused and alert again it was
7:08pretty much Friday and that's the night
7:10that I'd be out drinking again so it had
7:12very massive like consequences on my
7:17productivity my mind set on everything
7:19and then when I moved to New York about
7:21three years ago I just stopped drinking
7:23completely and honestly that is the one
7:26thing that I've done that has made the
7:28most difference in my business and in my
7:30life just stop drinking and going out
7:33and getting drunk I haven't been drunk
7:35in three years and so that is so simple
7:39right like you a lot of people will
7:41write that off they'll think oh this is
7:43that's too that's too simple you know I
7:46want something that's more tactical
7:48something more advanced like what color
7:50what shade of blue should I have on my
7:53call-to-action button so that I can get
7:55an increase in conversion rate all right
7:58honestly most of you guys you're not
8:01going to get much of an upside by
8:03split-testing about in color we are
8:05going to get most of your upside is by
8:07removing the doing of things that are
8:11stupid that is where the biggest gains
8:14are like if you're somebody that smokes
8:18weed all the time if you stop there then
8:20you'll get a huge upside and if you're
8:23somebody that drinks alcohol if you stop
8:25that you'll get a huge upside and if
8:28you're someone that eats a lot of bad
8:29food or a lot of sugar then you'll have
8:33a big upside if you've got a bad habit
8:35with sleep if you fix that massive
8:37upside and if you're addicted to things
8:40by removing those you'll have a huge
8:44upside so it's not just like people who
8:48are addicted to drugs or alcohol or
8:50things like that it's also people who
8:52are addicted to social media you know if
8:54you break
8:54then you'll have a huge upside and then
8:58if you're addicted to watching TV series
9:00or if you're addicted to like watching
9:02Netflix or if you're addicted to reading
9:05some type of news or addicted to like
9:09your your smartphone and the apps on it
9:11and another big one is gaming you know
9:14if you if you are a professional gamer
9:16and what you want to be in life is a
9:18professional gamer then by all means
9:21continue to play games because that is
9:23what you're trying to do but where I see
9:26a massive problem is people who want to
9:28be like a professional business person
9:31start a massive company and be an
9:33entrepreneur but they also want to be a
9:35professional video game player that's
9:38very hard to do you know you you have to
9:40really commit people who are really good
9:42at gaming
9:42they'll just play video games all day
9:43that is their life and people who are
9:46good at business they'll just do
9:47business all day there's their life and
9:50so if you are in business and you really
9:53want to be an entrepreneur and that's
9:55more important to you than gaming then
9:57stop playing games go smash your Xbox or
10:01Playstation or uninstall the games off
10:04your computer and just stop doing that
10:06and this is pretty much my point for
10:09today's video it's improvement from
10:11subtraction you know you don't need to
10:14add more things to your plate to get an
10:17improvement in your goals in your life
10:20and your business or everything you just
10:21need to look at the things that you're
10:23doing that is stupid and then remove
10:25them and I can tell you the big ones I
10:27did there was partying there was
10:29drinking there was also eating bad food
10:33do I didn't used to exercise at all I
10:35was fat and lazy and my mind was always
10:40like foggy and my mood was very chaotic
10:47and wavy and by removing sugar fast food
10:50processed food and by sleeping properly
10:53and by exercising properly and through
10:56meditation I was able to really calm
10:59this like turbulent wave pool of emotion
11:02to not a nice flat like water surface
11:08and that was and what I'm talking about
11:10here is like my emotions you know if you
11:13if you are playing with if you go out
11:16and you drink alcohol and you your
11:17sleeps all over the place and if you're
11:20also not getting enough sleep or you're
11:23not exercising and you're eating bad
11:25food your emotions are going to just be
11:27all over the place and unpredictable
11:29like in the middle of the day
11:31for no apparent reason at all you might
11:34just start feeling worried or frightened
11:36or anxious or scared or sad for no
11:39actual factual reason all right
11:42so if that starts happening to you then
11:45you you really are kind of screwed and
11:48you're you should respond to stimuli
11:52that that your body should respond to
11:54right like if you walk out and there is
11:58a massive like dog that is that looks
12:00like it's going to attack you then you
12:02should respond to that you should get
12:05anxious you should be scared and your
12:08flight or fight response should turn on
12:10and you should get the hell out of there
12:12that's what it's for but what happens
12:14with people that you know that they
12:16don't sleep properly they eat poorly or
12:18they're drinking alcohol and things like
12:20that these without any stimuli from
12:24their environment all of these different
12:26states get triggered these different
12:27moods get triggered and they're all over
12:29the place for no apparent reason and
12:31when you're you know when your emotions
12:33in your mind like this big turbulent
12:35wave pool then it's very hard to get
12:38things done and it's very hard to make
12:40rational decisions and it's very hard to
12:43grow a business or do anything
12:45meaningful and so just by the removal of
12:47those things you can get massive upside
12:50and why I'm telling this to you is
12:53because it's honestly just so simple
12:55it's a lot easier than other things like
12:58I could do a video on some advanced
13:00Facebook ads training or building out
13:03marketing automation campaigns or we
13:06could get into you know all sorts of
13:08different stuff but really the biggest
13:12gains that you've got to make this year
13:15are by just not doing stupid
13:18seriously what make a list of all the
13:21stuff you do
13:22stupid and then stop doing it and then
13:24you'll have massive gains and only once
13:28all things you do that is true pitar
13:29removed should you even look at doing
13:33more advanced things because it makes
13:36sense to do the simple massive gain
13:39things first before getting into the
13:42advanced small gain things that if
13:45you're working on those advanced things
13:46if you like the if you like the person
13:48trying to lose weight and be healthy
13:50that's taking supplements and wearing
13:53$400 Nikes and is on the latest diet
13:56plan but is going out on the weekend and
13:59drinking and getting no sleep then
14:04you're an idiot and you should fix it
14:07because it's the big things that have
14:10it's the simple things that have big
14:12massive like compounding effects and you
14:16want to focus on those ones first and
14:18once you've exhausted all of those ones
14:20then you want to look at the more
14:21advanced things and that is how you'll
14:24make the most improvement so that's it
14:27for this video today I just wanted to
14:28make this quick a quick one just to show
14:31you how to plan for the new year you
14:34know when you're making that new year's
14:35list of things you're going to achieve
14:37and and your new year's resolutions
14:40instead of trying to add all more stuff
14:42try to take away dumb stuff that is how
14:46you'll get the most gains this year in
14:482019 now if you like this video just
14:51click that like button and also click
14:54that subscribe button I release the
14:56video like this once per week and I also
14:59release customer interviews livestream
15:01kione's and things like that so thanks
15:03for watching this one and I look forward
15:05to seeing you in the next video soon