Full transcript
0:01hey everyone Sam ens here and in today's
0:03video I'm going to explain why you need
0:05to sell yourself before you can sell
0:07anybody else now if you've followed me
0:10for any length of time you'll know that
0:12I'm really big on sales you know there's
0:15there's no task more important for the
0:18start out entrepreneur than selling you
0:20know I see so many entrepreneurs obsess
0:23about meaningless things like their
0:25websites design their domain name their
0:28logo their LinkedIn profile and you know
0:31people obsess over software too they're
0:33always looking for that latest uh
0:36landing page software or that latest
0:38marketing automation software and
0:40they're completely missing the point you
0:41know there is nothing more important in
0:44business than getting your message and
0:47and your product or service in front of
0:50the people that truly need it and making
0:52some money so that you can cover the
0:54overheads and grow and you know that's
0:56sales is the most important thing and in
1:00today's video I'm going to explain what
1:02I believe is you know one of the most
1:04powerful things you can do to become a
1:07better sales person for your business so
1:10what I mean by selling yourself before
1:13you sell anybody else is that you must
1:15truly convince yourself that what it is
1:18that you're offering is of amazing value
1:21and is just like a no-brainer decision
1:23you know you've got to kind of put
1:25yourself in your prospect shoes and
1:27think hey if I was sitting there
1:28listening to this present ation and if I
1:31was given this offer you know would I
1:33say yes and how enthusiastic would I be
1:36about saying yes and you know you you
1:39can't sell anybody what you have if you
1:42don't first convince yourself that it's
1:44an amazing deal and you know so there's
1:46so many entrepreneurs out there that you
1:49know that have trouble selling because
1:51they truly don't believe in what they've
1:53got and if you don't believe in what you
1:56have then you know you've got a serious
1:58problem and you really going to struggle
2:01to convince anybody in the world to do
2:03it if you can't convince yourself that
2:06something is of value then you know your
2:08chances of convincing someone else are
2:10almost none and you know there's a
2:12million different sales tactics you can
2:14use you know you can dress better you
2:16can you know adjust your tonality you
2:18can use a script you can do all of these
2:21different things but I'm telling you
2:22that nothing is more powerful than truly
2:26believing in what you've got and you
2:28know truly truly believing that you're
2:30going to help somebody and add a whole
2:32bunch of value to them if you if you
2:35truly believe that then it just shines
2:37through when you're meeting with people
2:39and you're talking with them on the
2:40phone and that's why it is so important
2:43now I've got three tips to help you guys
2:48uh you know sell yourself and become
2:50bigger Believers of what it is that
2:52you're offering to the world so the
2:54first tip is if you're a start out
2:57entrepreneur and you don't have a base
3:00of customers so if you don't have a base
3:02of customers then it's quite hard to see
3:06the value of what you know your product
3:08or service brings to people and what I
3:10recommend doing is if you're not that
3:12confident in your offer well go out and
3:15offer to do you know offer to give your
3:18product away or offer to um you know
3:21give your service away for free to for
3:24someone an exchange for a testimonial
3:26and two referrals now this means that
3:30you know there's no risk on the person
3:32saying yes and if your product or
3:34service flops then you know no one loses
3:37but if you truly do deliver value to the
3:39person then you're going to have a
3:41massive boost and confidence that you
3:43know what you've got is you know
3:44actually brings value to people and
3:46you're also going to have two referrals
3:48and a testimonial which you can use
3:49later on so you know if you don't have a
3:51base of customers and you're struggling
3:53to you know to get confidence in
3:55yourself in your offering that's what
3:57I'd recommend doing now the second tip
3:59is for people that already have an
4:02existing business and already have an
4:04existing base of customers so one thing
4:08that uh I think is insanely valuable for
4:10any business owner or any entrepreneur
4:13to do is take a day off just schedule
4:16one day and you know in your week and
4:18just take it off don't do any selling
4:20don't do any following up or anything
4:22and just call your customers and just
4:24ask them how everything's going and how
4:27they're finding your product or service
4:29and ask them this question are you glad
4:32that you made the decision to purchase
4:34this and you know if you could knowing
4:37what you know now if you could go back
4:39to that moment in time would you have
4:41said yes and if they respond oh my God
4:45it I wish I'd said yes sooner or
4:47everything changed for me when I said
4:49yes then you know that's going to build
4:51massive confidence in you and what you
4:53should do is take a day off every now
4:55and then maybe it's once a month to just
4:57call your customers see how they're
4:59going and get you know get pumped up
5:02again get belief that you know what
5:04you're offering to the world actually
5:06changes lives and you know makes
5:08people's lives better now the third tip
5:10I've got is something I personally do
5:13myself so every now and then I ask all
5:16of my customers to create testimonials
5:18for me video testimonials that are in
5:21between UH 60 seconds and 2 minutes now
5:25you know I've got hundreds of these
5:27testimonials and whenever I'm feeling a
5:29little bit d
5:30or whenever I'm feeling like you know
5:32not very energetic or um feeling like my
5:36offering is lousy or something you know
5:38this happens when you're offering the
5:40same thing to the world day in day out
5:42over time the you know the value of it
5:44wears off to you and you you kind of
5:46forget about you know what it how it
5:49helps people and how it changes lives
5:51and what I like to do when I'm down or
5:53having one of these bad days is just you
5:56know sit on the couch and watch just
5:58backto back test testimonials sometimes
6:00I have to watch half an hour's worth of
6:02them and you know it really gives me a
6:05whole bunch of confidence and a big
6:07boost and you know I recommend doing all
6:10of these things if you're an
6:11entrepreneur or a salesperson or a
6:13business owner now so that's it for this
6:16video on how on why it is crucial to
6:19sell yourself before you can sell anyone
6:21else now what I want you to do is if
6:23you're watching this blog if you're
6:24watching this video anywhere else other
6:26than my blog head over to Sam ens.com
6:28right now that's where more videos like
6:31this are and that's where the comment
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6:42comments I check all of the comments
6:44personally and I respond to them thanks
6:46for watching