Full transcript
0:00everyone Simmons here and in today's
0:02video I'm not going to try and get you
0:05to opt into a funnel or a webinar or I'm
0:08not gonna try to get you to give me your
0:10email address or anything like that I'm
0:12just going to cut right to the chase I'm
0:15going to cut right to the heart of the
0:17matter and get straight to the facts
0:19because I'm sure that you've been out
0:22there on the internet and you're just
0:24you're just sick of it you're sick of
0:26all of this marketing you're sick of all
0:27of these people just shouting at you
0:30about like all of these different things
0:31and standing in front of all of these
0:33different cars like enough is enough you
0:36know the the world has become so noisy
0:38out there and it's just so much
0:40marketing crap that like people have
0:43just had enough of it and in today's
0:46video I'm just going to cut right to the
0:49heart of the matter and I'm going to
0:50explain nine inconvenient truths about
0:53the current state of the online business
0:56marketplace and what I mean by that is
0:59you've probably been noticing that
1:00there's been some major shifts in the
1:03market like things have changed and
1:05what's happened is there's been some
1:07changes in the rules of the game and
1:11what's happened is you know things have
1:14evolved a lot like new technologies and
1:17a lot of competition coming into the
1:19market it's it's changed things around
1:21and it's not what it used to be you know
1:24back not to back about two years ago it
1:27was very easy to make some facebook ads
1:29work like it was fly-by-night operators
1:32could come in there throw up some like
1:34really sketchy product and landing page
1:36and things and make money but that just
1:38that can't happen anymore you know
1:40traffic prices are really expensive
1:42conversion rates have gone down and the
1:45responsiveness of somebody on your email
1:47list has deteriorated rapidly but if
1:50having an email list and just
1:52broadcasting isn't what it used to be or
1:54having a blog and relying on SEO traffic
1:56or things like that
1:57not what it used to be same with social
1:59media not what it used to be and
2:01advertising and funnels not what it used
2:04to be and all of these different changes
2:07in the marketplace have resulted in a
2:10lot of people getting their ass kicked
2:13like I've seen a
2:14a lot of people who used to be crushing
2:15it and at the forefront of this industry
2:17have to retreat back and they're almost
2:19in like panic mode on the back foot a
2:21lot of people have been taken out
2:24completely you know they just decided to
2:26quit or get into another line of
2:27business and a lot of people are really
2:29struggling in this current marketplace
2:31and why you should like listen to me in
2:35this video today and what I mean by that
2:38is you know you're probably thinking
2:39well why should I listen to this guy
2:41about what's going on in the marketplace
2:43when there's a lot of people out there
2:44teaching all of these different things
2:46and it's a really good question why
2:47should you well this year 2018 and last
2:51year 2017 prices of traffic have gone up
2:55a lot conversion rates have gone down
2:56email was a mail list responsiveness
2:58down you know all of these things have
3:00happened and a lot of people who have
3:03gone backwards but in those times I have
3:07managed to exponentially scale my
3:09business month-over-month consistently
3:12and so in these past two years I've been
3:15able to grow my business up to the 30
3:17million dollar per year mark pretty much
3:20with all just paid traffic that that's
3:23it and so in a marketplace where people
3:26are struggling to make ads work and just
3:28quitting ads entirely
3:30I've been running them relentlessly
3:32every single day and crushing it and
3:34making money on every single channel
3:36every day for years more than four years
3:39running every single day on different
3:41channels and so I when I say that I know
3:45how to operate in this current
3:47environment I mean it you know the
3:49numbers don't lie I've been able to
3:51really thrive in this environment while
3:53this environment has allowed it has
3:55really taken a lot of people it's just
3:57taken them out and it's you know what's
3:59going on is there's a massive culling of
4:01the species going on right now and like
4:04Darwin Sid you know it's not the
4:05strongest of the species that survives
4:08it's the ones most adaptable to change
4:11and it has been some massive change and
4:14in this video I'm going to explain the
4:15main things that have changed and I'm
4:17going to show you how you can adapt
4:19yourself your mind and your thinking and
4:22your philosophy and everything and how
4:24you can also adapt your business so that
4:26you can not only
4:27survive this massive culling that's
4:30going on right now but actually improve
4:33and grow and do better than you've done
4:35before so let's jump right into it and
4:38cover these nine things now the first
4:42one marketing doesn't work what do I
4:46mean by that well you know marketing
4:49isn't what it used to be you used to be
4:51able to describe anything even if the
4:52product didn't exist you could probably
4:54sell it with Facebook ads and email
4:57broadcasts and lists and things like
4:58this and pretty much if you knew how to
5:01just do marketing before like about one
5:04year ago two years ago if you knew
5:06anything about copywriting or Facebook
5:08ads or if you knew how to just throw
5:10together a video and if you knew how to
5:12make a landing page then you were able
5:15to make money and actually you know and
5:17actually run like a business
5:19it seems fascinating to me you know that
5:22that was even possible but it was and
5:24that was like the cowboy era of this
5:27industry but times have changed and this
5:30just doesn't work anymore you can't rely
5:34on marketing skills in marketing alone
5:36to operate a successful business these
5:39days marketers are getting their asses
5:41kicked and the people who are winning
5:43the business people their business
5:47owners you know that they're people that
5:49think about the product and the customer
5:52support and they think about everything
5:55they think about actually adding value
5:57to their customers instead of just
5:59copywriting and using different words or
6:02throwing up different landing pages and
6:04funnels and ads like this crap is gone
6:06right now I'm not saying that these
6:08skills and necessary like it all like
6:12knowing how to do this is better than
6:14not knowing how to do it
6:15but if all you have is marketing skills
6:18then you're going to get your ass handed
6:20to you in this current environment and
6:22it's only going to get worse and what it
6:24is all about is it's all about the
6:27product and what I mean by that is you
6:32know I could see this coming about two
6:34years ago or two and a half years ago I
6:36could see that more and more people were
6:38coming into the marketplace and compete
6:40and more replicators were coming in and
6:43just copying other people and all of
6:45these different courses were popping up
6:47and you know there was there's a lot of
6:49competition and when there's a lot of
6:52competition you need a lot of
6:54differentiation you need to be able to
6:56separate yourself from the crowd know if
6:59there's a red sea of sharks here you
7:01need to make sure that you are existing
7:03in a blue ocean right and that happens
7:08not at the marketing level you don't
7:10differentiate with [ __ ] marketing
7:13right if you're a marketing
7:15differentiator then you're you that's
7:19not anything you know if you can run a
7:21slightly different marketing thing so
7:24what you know just study the history of
7:26the world every business that's ever
7:27been in existence ever and you'll see
7:30that no marketing business is just pure
7:33marketing businesses really do that well
7:35it's the businesses that actually have
7:37great products great services and the
7:40the businesses that actually add real
7:42tangible value to their customers and so
7:46I don't know how people really ever
7:49believed it was all about the marketing
7:50it was a giant delusion and everyone
7:53that's been under this delusion is now
7:56suffering greatly and so it's all about
7:59the product and you know what it's
8:00always been about the product and so
8:03I've been relentlessly focusing on
8:05making really great products you know
8:08instead of being out on social media
8:09just like walking around like non-stop
8:12doing lives and all of this neurotic
8:15crap I've been just inside with the
8:18windows locked and the doors closed just
8:20making great products and making all
8:23already great products better and even
8:27then making them better again
8:28making sure that my products are up here
8:31compared to most other people's products
8:33and this has really enabled me to to
8:38beat a lot of people in this marketplace
8:40because what's happening now is the
8:42market has become more aware and so they
8:45don't just look at how slick your
8:47marketing is and then make a decision to
8:49buy your things or not that doesn't
8:50happen anymore what they instilled
8:53is they they look at the product and if
8:56they can't get access to look at your
8:58product or if you don't explain it well
9:00then they'll ask other people you know
9:02people leave reviews these testimonials
9:04people expect proof and reviews and
9:06testimonials and if your product isn't
9:08great or if your service isn't great
9:10then people aren't going to listen to
9:12you and they're going to ignore your
9:15marketing and so it's all about the
9:18product and what's quite insane about
9:20all of this is that most gurus have been
9:23out there like with their megaphone just
9:26being like it's all about chat box it's
9:28all about ads Facebook ads it's all
9:31about Instagram ads it's all about like
9:33you know growing an organic Instagram
9:35following it's all about Instagram lives
9:37it's all about chatbots and it's all
9:40about just this new thing right and it's
9:44not there they've all been lying to you
9:47all that stuff is crap it's nonsense
9:49I've just been focusing on making better
9:52products actually helping my customers I
9:55can't believe that that's an abnormal
9:57thing to do in this in this in this
9:59world but it is like I've actually been
10:02focusing on my customers adding value
10:04solving problems and making great stuff
10:06and that's been abnormal behavior and so
10:09in that is abnormal you know that the
10:12market is delusional and when you see
10:15the people who have been believing the
10:17opposite to me and how they've been
10:19going down and how I've been doing this
10:21thing and it's been going up you can
10:24kind of see the relationship here and I
10:27can tell you that this is one of the
10:28most important things if not the most
10:30important thing that you should be
10:32focusing on and what I see a lot these
10:35days is business owners that spend
10:37ninety five percent of their time on
10:40social media and creating content for
10:42YouTube and all of this crap and
10:44building out funnels right and doing
10:46podcasts and all of this and writing an
10:49Amazon best-selling book they're doing
10:51everything that isn't this everything
10:54literally everything that you could
10:56possibly do other than this people are
10:58doing it and then the small 1% maybe 2%
11:01of the time they have left they might do
11:04something here but when they're even
11:06were
11:06here for that one two percent of the
11:08time they think this is a waste of time
11:10I need to get back to that marketing
11:11these people are not going to survive
11:15these people are getting taken out in
11:18massive storms they're getting flattened
11:22and they are going to be extinct soon so
11:26if you've been under this delusion then
11:28you seriously need to change you need to
11:30focus on the product or the service that
11:33you're offering so if you're selling
11:35courses make better courses if you're
11:37selling coaching may make your coaching
11:40better improve your skills improve your
11:42support improve everything right add
11:45value instead of adding flesh the third
11:51one is a big one competition is for
11:55losers and I mean that you know if the
11:59people that have competition in their
12:01markets they lose and if they don't lose
12:06they pretty much lose basically loose
12:08right and what happens is that in any
12:13given market there is pretty much always
12:15a winner-takes-all scenario and a lot of
12:17people aren't aware of this you know in
12:19a market you might have a hundred people
12:22and one of them will take about 99% of
12:25everything and the other 99 will take
12:28the remaining 1% and pretty much all of
12:30them just struggle and just just kind of
12:33meander around and then they just give
12:35up all right and so when you when you
12:38see the facts and the reality about how
12:41business actually works then you realize
12:44that you can't have competition
12:46especially in today's marketplace when
12:49there is so much noise when everyone
12:52seems to be a Amazon best-selling author
12:55philanthropist and you know and what
12:58else a podcaster and a blogger and a
13:00youtuber and an author and a you know
13:03all of this crap when everyone's just
13:05making so much noise on all of these
13:07different social media networks saying
13:09all of these different things you need a
13:12way to be different you need to be
13:15different and being different is
13:19the second most important thing after
13:21having a great product right if all you
13:25have is a great product it doesn't
13:27matter if you suck at marketing and if
13:29you don't even appear that different you
13:32will still win the people who add the
13:35most value always win there is no other
13:38case it's just a time thing you know for
13:43the short term people who are just good
13:45at marketing and good at looking like
13:47they add value those people can make a
13:49decent living in the short term but what
13:52happens with time time is the grim
13:55reaper that comes in and makes things
13:58right it's the character of the market
14:00place and time it comes in and it's
14:04laughter's everyone that's pretending
14:06and the person that's left the winner
14:08that takes all is the one that adds the
14:10most value and so you want to make sure
14:13you're doing this and then you want to
14:14make sure that you're differentiated
14:16like think about this right now if
14:19somebody is talking to you about your
14:23product or your service and they asked
14:25you hey so what makes you different from
14:29these other three things and if you
14:31don't have a very good answer to that
14:33then you're in trouble and you know what
14:36you're in trouble really if people ask
14:39you that question in the first place
14:40because you want to be in a position we
14:43are so different that people don't even
14:46believe that you have any competitors
14:48they don't even see you in the same
14:50class as everybody else and you need to
14:54be in one of these positions if you want
14:56to survive the current shifts that are
15:00going on in the marketplace
15:02and so how do you do this how do you
15:06actually be different well ironically
15:08you actually be different you don't try
15:12to look different you don't have a
15:13different marketing funnel you don't
15:16make your website black and white
15:17instead of color you don't call your
15:20webinar a master class for God's sake
15:23that isn't differentiation you don't use
15:26a different funnel you don't use it you
15:28don't use activecampaign instead of
15:30Infusionsoft there isn't
15:31raishin you don't change the words of
15:34your thing and say actually we're not
15:36this with that but really you're still
15:38that and what you need to do is you need
15:41to base it on reality not perception and
15:44this is a hard thing to do because
15:46everyone is under this mass delusion
15:48that it's all about the marketing it's
15:50all about the marketing and the sales
15:51man I hear this all the time people are
15:53like marketing marketing marketing
15:55funnels funnels funnels it's just like
15:57these damn nut heads just going off all
16:00over the internet and it's it's not
16:02about marketing it's not about the sales
16:04it's about great products and adding
16:06value which nobody does so if you just
16:10do that
16:10you're differentiated you know I'm not
16:13even joking well I'd say my main
16:15differentiation point is that my
16:17products are actually good people
16:18actually enjoy them and people pay money
16:21for them and then think well like this
16:23is better than I thought but what's been
16:26the norm with this marketing world is
16:28the marketing so hot that people are
16:31like wow this looks amazing
16:33and then they get into the product and
16:34they're like well this thing sucks it's
16:36reverse it's inverted they're impressed
16:39by the marketing and unimpressed by the
16:41product but what's what I've been
16:43focusing on is not having the fanciest
16:45marketing and instead having great
16:47products because then people like wow
16:49this is better than I thought and oh my
16:51god this is actually really good and
16:53then that's what gets people to leave
16:55reviews tell other people and all of
16:57that and so this thing called word of
17:00mouth you know you can't rely on it at
17:02the beginning but it is your best friend
17:04over the long term
17:06and at least people are out there
17:07actively saying good things about you
17:09then you're not going to survive and
17:12unless you know people are actually
17:15getting whould and really impressed by
17:17what you're giving to them then you're
17:19not going to survive and so just doing
17:22this allows you to be different but you
17:25need more than that because the
17:28marketplace is going to start then
17:29figuring this stuff out and making
17:31better stuff and so you need to make
17:33sure that you are always in another
17:36class of your own never be in the red
17:39sea of incestuous sharks with everybody
17:42else be out here in the blue ocean
17:47now the fourth one is value over Fame so
17:52another mass delusion that has been
17:54going on in the marketplace is that you
17:58know Fame is the same as success light
18:02would just it's totally messed up that's
18:03not how it works or that if you get
18:05famous
18:06you'll get successful and as let me stop
18:09- it doesn't that's not how it works
18:10this is not the same as this like value
18:14is not the same as Fame and success is
18:17not the same as Fame and you cannot
18:20mistake these things and I see people do
18:23this all the time they're trying to be
18:24like the Knicks garyvee on social media
18:26or they're trying to just produce all
18:28this content go out and talk on all of
18:30these different blogs produce all of
18:32this different crap and what they end up
18:36like is they've got you can find these
18:38people they leave they leave like a
18:41little trace that's very easy to detect
18:43and they say after their name like
18:45entrepreneur author and Vista speaker
18:48philanthropist god blake there's a whole
18:51bunch of crap they put after their
18:52best-selling author you know and so you
18:55can detect these people they're more
18:57interested in being famous then they are
19:00successful or they've actually mistaken
19:04fame for success it's not the same thing
19:06and so the people that have been
19:09focusing on fame in the past one to two
19:12years they have been failing if you
19:16focus on this people have woken up you
19:19know there was a time about two years
19:20ago where if you were just real famous
19:22and kind of appearing everywhere you
19:24could actually sell lots of stuff
19:25because people weren't aware enough to
19:29to actually dig deep beneath the surface
19:32and see it with the things you were
19:34selling were actually good or not they
19:35would just take you at face value and so
19:38there were times when that strategy
19:39worked but it was short-lived and it's
19:42now over and so instead of focusing on
19:45fame I've been focusing on value and
19:47what I mean by there is I haven't been
19:49on social media you know I don't even
19:51really have any apps on my phone and I
19:54don't I'm not a massive blogger or
19:57podcaster or or
19:59I haven't written any books I've spoken
20:01on zero stages I attend no events I am
20:03really like anti famous and so instead
20:07what I've been focusing on is value and
20:09what's very interesting about this is if
20:12you focus on Fame you have nothing left
20:14to give to value but if you forget about
20:17Fame you have everything to give to
20:19value so because I chose not to focus on
20:22the fame I had all of this energy and
20:25resource to channel in and concentrate
20:28on value and so by not doing this I was
20:32able to do this well and while everybody
20:35else was doing this they weren't able to
20:37do this and it was as being great you
20:40know everyone's has been digging their
20:42own graves and I've just been coming
20:43along behind them and picking up
20:45everything that they've been leaving
20:47behind and eating their lunch and this
20:49is what is happening and it's going to
20:52continue happening this way you know if
20:54you focus on Fame you'll get your ass
20:56kicked the people who are going to take
20:58you out other people who focus on value
21:00and this isn't going to change you know
21:03it's the grim reaper the time and
21:05mechanism the time will always correct
21:09delusions a marketplace can remain
21:12delusional for a short amount of time
21:13and in that short amount of time some
21:16people are able to make profits but as
21:18soon as that time a grim reaper comes in
21:21it collects everyone that is not adding
21:25value and the only ones left are the
21:28ones that are adding true value and so
21:30focus on value number five focus over
21:36diversification now this is another
21:39fascinating one you know the with
21:41technology and the modern world we've
21:45seen a rise of all of these new social
21:47media platforms we've got YouTube
21:49Facebook and in on Facebook you've got a
21:52personal page and then you've probably
21:53got a fan page and then you've got these
21:56different Facebook groups and then
21:58you've got instagram and instagram has
21:59posts and then it has stories and dm's
22:02and all of us and then you've got
22:03snapchat and then you've got all of
22:06these different things right you've got
22:08all of these different social networks
22:09and you've got all the
22:12people that are doing all of this all at
22:14once like people these days I've seen
22:16them they've got like two or three
22:17phones just so that they can be more
22:20social and do more social stuff and
22:23people have been so delusional that
22:27they've focused on diversification and
22:31what they've been trying to do is just
22:33take the energy in their resources and
22:35focus them evenly across every possible
22:38thing so that they won't miss whatever
22:41the thing is that actually works the
22:43causal element out there somewhere there
22:47if they do everything then they can't
22:49not be doing the thing that's working
22:51all right that is basically the
22:54rationale behind diversification and
22:57what you'll learn is they're good
22:59investors they don't diversify like good
23:02entrepreneurs they don't diversify
23:04diversification is a strategy deployed
23:07by people who don't know what they're
23:08doing because answer me this if you have
23:12something that works incredibly well
23:14your number one thing why would you
23:16dilute your investment into this thing
23:19why would you dilute your number one so
23:22that you can reallocate those resources
23:24into your number 30 why would you do
23:28that now why would you deliberately take
23:30away from the best thing and do more of
23:33the worst thing you wouldn't the only
23:37time people diversify is when they don't
23:40know what actually works and so we've
23:42been in a marketplace where people don't
23:44actually know what the thing is they're
23:46like they see successful people doing
23:48this and they think I've got to try and
23:50do that Amazon book yep got that one got
23:52that free plus shipping funnel got that
23:55webinar funnel got Facebook or Instagram
23:58I'm doing Facebook lives doing Instagram
24:00lives they've got a YouTube channel I'm
24:01doing YouTube lives and you go I've got
24:03to reply to all the comments are going
24:05to do the DMS I've got a chat bar and
24:07then on my chat box not good enough I
24:09need to do another chat part and you
24:11know it's neurotic it's insanity and
24:14then they think oh you need lots of
24:16different products so I got to do an
24:18econ product I got to do like a the
24:21Shopify product I got to do a Bitcoin
24:23product I got to do all of these
24:25different
24:26products it is not true you don't need
24:29to do lots of things when you know what
24:31works you can heavily concentrate so I
24:36myself in my business I have one company
24:39so I only have one business and within
24:41that one business I only have two
24:44products and those two products they
24:48only have one funnel each and I only
24:51have one website right so just with
24:54those things I've been able to make
24:58around thirty million dollars this year
25:002018 well there's the run rate that's
25:02what it should be but into the air so
25:04you know by actually doing the opposite
25:07of what everyone else has been doing out
25:09there I've been able to grow and while
25:12everyone else has been out there doing
25:13the opposite thing to me they've been
25:15declining so we see this relationship
25:18again you know you don't have to be
25:19Einstein to spot these things they're
25:22they're like anomalies right and what
25:26anomalies are is they're always markers
25:29of a coming revolution right whenever
25:32somebody is doing the opposite to
25:35everyone else and doing better and these
25:38people are doing worse you don't have to
25:41be Einstein to figure out what's going
25:42on there something has happening the you
25:45know the tectonic plates are moving and
25:48somebody's figured out something and
25:50everyone else hasn't right and so you've
25:54got to learn to be able to spot these
25:55things and focus is the core skill to
26:00have in the modern world you know in the
26:02modern world it's not about how many
26:04different things you do or how many
26:06different things you pay attention to
26:07it's more game of how many things can
26:11you ignore and not do right that is the
26:16strategy for the modern world and so I
26:19haven't been out there doing all of
26:20these different things all of these
26:21different funnels I've just had a simple
26:23business with two products one funnel
26:26for each product and I've just been
26:28doing that and doing really well and so
26:32if you're somebody that's got a lot of
26:34different products or a lot of different
26:35services or if you've got different
26:37sales mechanisms or if you've got
26:39different
26:39Finals different traffic sources or
26:42you're out there on social media and
26:44you're doing all of these different
26:45things then I can tell you that you're
26:47probably following the diversification
26:49strategy which is I don't know what is
26:52working so I'll just do a bit of
26:53everything to cover all of my bases and
26:55then label it diversification so I
26:57sounds my right it's not the people who
27:00focus will take you out in the night and
27:02you need to change your ways you need to
27:05be able to find the causal elements in
27:07things you know the things that if you
27:09touch it it explodes right there's a lot
27:14of things out there that if you touch
27:15nothing happens touch it again
27:19nothing happens touch it again nothing
27:20happens right there's some things where
27:22you put in an action and there is no
27:25reaction and there's some things where
27:28you put it in action and there is a
27:30magnificent reaction and these things
27:34with the reactions these are the things
27:36that you want to focus on then the
27:39causal elements they're the things that
27:41if you just do those you'll succeed and
27:44you don't need to do any of the other
27:45stuff but what most people are doing out
27:47there these days is putting all of their
27:49attention into all of the things that
27:50are not causal and then they are putting
27:53nothing into any of the causal elements
27:56so these people are very easy to beat
27:58you know they're they're incredibly easy
28:00to beat they just ask for a beating and
28:03that is why you need to focus now let's
28:08talk about number six your business
28:11can't scale so I see a lot of people out
28:14there trying to scale their business
28:16here man I'm trying to scale I'm trying
28:17to scale but they just don't seem to be
28:20able to scale or maybe they do scale up
28:22but then everything's blows out it gets
28:25unprofitable there's just chaos and they
28:27end up kind of struggling out here and
28:29then just retreating back to find into
28:31their little cozy place and the reason
28:34why most people's businesses can't scale
28:36is because they are not systemized
28:40enough you know they rely on too many
28:43human components and whenever there is
28:46custom stuff bespoke solutions human
28:49components then it can't spell seriously
28:53if you want to scale then you need to
28:55focus on a few things one of them is you
28:58can't have like different products all
29:01the time that is not how you scale you
29:04need to have one good product that can
29:07last for years and grow year after year
29:10you know this this delusion in the
29:11marketplace that you need to constantly
29:13come up with new products new products
29:16new products and you need to constantly
29:18be creating new funnels for these new
29:20products like dual launch do another
29:22launch try this funnel try that funnel
29:24like this is the mass delusion out there
29:27you don't need to do that you can use
29:29the same traffic source let's say it's
29:31Facebook ads with the same funnel let's
29:34say it's automated with nothing on with
29:36the same product the same course or the
29:40same service and you can sell that same
29:43damn thing every day every hour of every
29:46day for years on end and if you don't
29:50believe me then one of my products
29:51consult an accelerator I have been
29:54selling every single day for about 4
29:57years now and I've been running ads
29:59every day and making money on that every
30:02day pretty much every single day
30:04there isn't an hour in a day even in the
30:07middle of the night even at 3 a.m. on a
30:08Christmas where that product isn't
30:10selling and I have one funnel for a long
30:13time I had one traffic source and it's
30:16always been one product and that has
30:19enabled me to make those numbers and
30:22this is why you can't scale if you're
30:25not focusing on one single thing like an
30:28order to in order to scale you need to
30:30machine the living hell out of that
30:32funnel and you need to machine the hell
30:34out of that product you need to make it
30:37exceptional you need to make the funnel
30:39you need to approach it like a scientist
30:41you need to engineer it you need to spot
30:44its different pieces which are broken
30:46tweak them adjust them put different
30:49caching mechanisms in it you need to
30:51really focus on this and you also need
30:53to pump through a significant volume
30:55over extended period of time so that you
30:57can know what to even fix you know I see
31:01a lot of people they might come up with
31:03a product create a funnel launch it on
31:06Facebook air
31:06and then what they do is halfway through
31:09the day this these ads have been running
31:11for 12 hours and at hour 12 they look at
31:14the ads and they see these numbers and
31:16they think I know what's going on here
31:18I'll change these ads you know change
31:20down one change that after this budget
31:22more on this and then like this is
31:24madness you never ever ever do that and
31:27then they see the results of that which
31:29aren't that good and then what they do
31:31is they look at their conversion metrics
31:34on their funnel and they see I there's
31:36been a hundred people opt-in for this
31:38funnel and there's been no sales I knew
31:40it I knew it
31:41it's the snitch doesn't work or this
31:44isn't a product that people want well
31:46the market isn't ready for this so the
31:47market can't afford this what a load of
31:50crap you don't know anything at hour 12
31:53nothing it takes time to get the data so
31:58that you know what you're doing you know
32:00and I pretty much blame this one on the
32:02whole marketing delusion and one of
32:04these marketing gurus teaching you stuff
32:06that they don't even know because if
32:08they did know what they were doing they
32:10wouldn't have given you this false
32:11advice why there's all of these people
32:13that talk about split-test like man you
32:15need at a BTS there you need a test
32:17they're like if you really look at the
32:19science of a split test most people
32:22don't have the resources to be able to
32:24do a test because you need so much
32:26traffic over a serious amount of time to
32:29do a test and more than that you
32:31actually need sales to do a test like
32:35people who just test their landing page
32:37and try to do different split tests and
32:39adjust this one and that one based on
32:41the conversion rate of the landing page
32:43they are morons
32:45because you can actually improve the
32:47rate of conversion on your landing page
32:49and hurt the conversion rate of sales so
32:53without one of our phones our conversion
32:55rate on our landing page is 15% and a
32:57lot of marketers tell me hey Sam like
32:59you're dead landing pages in converting
33:02well like mine does 40% mine does 45%
33:04and I'm like okay well how how much
33:08money does it make and they're like ah I
33:11don't know I haven't been running my ads
33:12recently and something like well why
33:14haven't you been running your ads or you
33:16know just had a few problems with it
33:19you go men like you it's not about the
33:22landing page rate this isn't a
33:24competition of who's got the best
33:25landing page conversion rate this is a
33:28cost to acquire a customer thing right
33:31and if you improve your landing page
33:33conversion rate you can make your
33:35conversion rate of to customers worse
33:38I've seen this happen all the time I've
33:40gotten my conversion rate on my landing
33:42page up to 40% and actually hurt sales
33:45and killed my whole funnel and it's some
33:48about 15% at this current place Reuters
33:50it's actually doing very well so these
33:53two things are not correlated they're
33:55not causal of each other right and so
33:58because people build all of these
34:01different funnels and they sell all of
34:02these different products you know most
34:04people I see they've got like all of
34:06these different products they've got
34:07multiple businesses then within each
34:09business multiple products then they've
34:11got multiple social profiles and all
34:13these different things then they've got
34:14different funnels probably different
34:16websites and then they are probably
34:20doing different split tests and oh my
34:24god
34:24does that person have no idea what they
34:27are doing and the worst part about these
34:29people is that they actually believe
34:30that they know what they're doing so
34:33they're delusional and they think
34:34they're sane and that is a recipe for
34:36disaster and why I believe this
34:38marketplace has gone through a mass
34:41weird delusional bubble is because these
34:45insane people have been teaching other
34:48people how to do stuff by a man you need
34:50to split test everything oh it certainly
34:52had 10 clicks or you choose that option
34:54like pits insane like it's in order to
34:59actually test something sales need to
35:02occur and massive amounts of time needs
35:05to occur you know a lot of the tests we
35:08do last two months and we spend a lot of
35:12money on traffic you know we get more
35:14than 1.3 million unique people to our
35:18funnel like if like every single month
35:21and that's total visitors and you know
35:25it still takes us like two months to
35:27know for sure to know scientifically if
35:29option a is better than option B
35:32we'll be as better than a and so most
35:34people think they're doing all of these
35:35different tests most people think
35:37they're trying these different things
35:39but they're not and you simply cannot
35:43scale if you run a business like this to
35:46scale you need real simplicity you know
35:49in order to scale things must be simple
35:52and things cannot be changing all the
35:54time
35:54you need to have constant stuff you need
35:57to have evergreen products and services
36:00you need to be able to sell the same
36:01product every single day all the time
36:03with the same mechanism and the same
36:05traffic source if you don't have that
36:07sort of reliability and if that thing
36:10can't last for at least two or three
36:11years before it needs to be rebuilt
36:13you're never going to get to scale or if
36:16you have cultures inside your business
36:18who are doing like manual one-on-one
36:21stuff you're not going to be able to
36:22scale if you've got a lot of events
36:24you're not going to be able to scale if
36:26there are any complexities in there at
36:29one scale if there's all these different
36:31bespoke cuman components it won't scale
36:34it needs to be dead simple it needs to
36:38be systemized and needs to be machined
36:40if you want any chance of ever scaling
36:45now let's talk about number seven
36:49systems and science so this is basically
36:53what everyone in the marketplace doesn't
36:57have and doesn't use its systems and
37:00science no people run launches in a
37:03launch is a really bad idea it's like
37:05hey let's make this whole product let's
37:07do all of this work make all this
37:09marketing stuff and then just have one
37:11little bit of good sales and then we'll
37:14figure out what to do later right that
37:16there's stupid right you want something
37:19that can sell every day all day all the
37:22time for a long period of time no people
37:24who'll do well in this world they're not
37:27people who just have these fluke
37:30occurrences or these big windfalls
37:32they're people who have consistency
37:35they're people that are making money
37:36every day all the time for years that's
37:40how you succeed and in order to do this
37:43you need system
37:44and you need to be scientific and when I
37:47say systems
37:48I mean systems at everything you need to
37:51have a system for everything if you have
37:52a phone sales team you need to have a
37:55script for them and you need to know
37:57what the it's conversion rate is and
37:59then if you're generating appointments
38:01for your sales reps you need to have a
38:02system for that you need to know all of
38:04the different metrics in there and you
38:05need to know the variances and you need
38:08to know all of these different things if
38:10you want any chance in hell of scaling a
38:13business and operating efficiently then
38:15your customer support team they need
38:17systems you need a tracking system no
38:19almost nobody I meet and even people
38:22that are doing well and they're in the
38:23seven figures they don't know what their
38:25numbers are they say in light
38:27conversation at these events and things
38:29here man I know what my numbers are yi
38:31LTV they don't they seriously don't know
38:37what is going on like almost nobody
38:41knows what their numbers are and it's
38:43because they don't have good systems you
38:46know marketers are creative kind of
38:49promotional people they're not engineers
38:52they're not scientists and so they don't
38:55know how to think about the sort of
38:57stuff all they know how to think is all
39:00they know how to do is make a lot of
39:01noise they don't know how to improve
39:04efficiency they don't know how to remove
39:06noise from an operational system they
39:09don't know how to engineer a system so
39:10that it's reliable and it has tolerances
39:12for movements in the market they don't
39:15know how systems work and I've really
39:19focused incessantly on systems and you
39:22know pretty much everywhere in my whole
39:24business I have a different system and I
39:26could tell you the different components
39:27of that system how they all interconnect
39:29the variances the output given any input
39:32I could tell you anything about all of
39:34it and what a company really is is it's
39:38like a cybernetic collective of humans
39:41and machines and what I mean by that is
39:43you know you've got yourself you've got
39:45your team and then they've got you've
39:48got your technology and your systems
39:50that you're using and the combination of
39:53all these humans all these systems and
39:55all these machines into
39:57nology this is a business a business
39:59needs to be really good at that if it
40:02wants to succeed and I would say our one
40:05of our key competitive advantages has
40:07been our systems and our technology and
40:10our ability to like really combine man
40:14and machine together and another part of
40:17it is science so really approaching
40:20things like a scientist instead of a
40:22promoter and what I see in the
40:25marketplace today which is responsible
40:26for a lot of failure and misery is
40:30people who just don't think properly
40:34right they just they used to just
40:36running these promotions making all of
40:38this noise in some sales come in here
40:40and there they don't really know what
40:42noise they're making that's making that
40:44sale come in but they just think they
40:46they just keep making the noise and the
40:48in the sales keep tripping in but then
40:50they get kind of worn out and they're
40:52like man I wish I didn't have to make so
40:54much noise and I wish I actually knew
40:56what noise I was making that was
40:57actually making this this sale happen
41:00because now I can't scale because I
41:03can't make any more noise I'm worn out
41:05and this is what happens to everybody
41:07and in the market moves and then they're
41:10noise making isn't enough anymore and
41:12then they get cut right you need to be
41:16scientific about things you need to find
41:18the causal elements that create the
41:21effects you need to know where to push
41:24to make the needle move you need to know
41:27these things and you need to know them
41:29well and then when you find these things
41:32they should be your central points of
41:34focus you should unleash everything
41:36you've got at these and ignore
41:37everything else and that's what I've
41:39been doing and that's what's enabled me
41:42to be able to grow you know
41:44exponentially over the past few years
41:46while a lot of other people in the
41:47markets have gotten hurt and it's
41:50because I've approached things like a
41:51scientist and like a systems engineer
41:55instead of a promoter and a noise maker
41:58and if you want to survive in this
42:02current market and where the market is
42:04going
42:05you need to evolve and adapt and get
42:07more like this you know it's not enough
42:09anymore to just stay
42:10and in front of a whiteboard and be
42:12charismatic you know before in the
42:15cowboy era and the mass delusion days
42:17but you could just be a charismatic dude
42:19or girl in front of a phone making some
42:22noise and saying yeah yeah Instagram and
42:25stories and and webinars and yeah here
42:28you go new course and people would buy
42:30it but doesn't happen like that anymore
42:33charisma is not in charisma and
42:37persuasion and marketing all of these
42:39things aren't realities these things are
42:42perceptions right and they're things
42:45that kind of the things that aren't real
42:49and what's happened as the market has
42:52evolved and now people look at and
42:55they're able to identify and find what
42:57is real and a lot of these people who
42:59are masters of masters of perception
43:01they are not masters of reality and
43:04they're the markets shifted and now the
43:07tables have turned against them so you
43:09need to focus on this stuff because the
43:12people who focus on the stuff they're
43:14able to beat you in options when buying
43:17traffic they're able to have better
43:19conversion rates they're able to pay
43:21more money to acquire a customer and
43:23they're able to buy the traffic away
43:26from you and it's because they know
43:29what's going on and you don't and it's
43:33going to continue to get this way and
43:35unless you adapt and change you're going
43:38to get left behind then the eighth thing
43:43is you need a full-stack brain so what
43:47do I mean by this well in the current
43:49marketplace what I see is a lot of
43:51people who have single skills and you
43:57know I don't really blame them I mean I
43:59blame a lot of the people that have been
44:00creating courses in our education
44:02systems and things like this but you
44:04have people who just say I know how to
44:05do Facebook ad so I know how to do
44:07funnels or I'm the webinar guy or I know
44:10I know I'm the closer person or I'm this
44:13person I know systems I know chat BOTS I
44:15got all these little bitsy pieces right
44:17and it's just gone too far like you
44:22you can't these different people they
44:25only know their piece and because they
44:27only know one piece they have an
44:30incredible bias towards thinking their
44:32piece is the piece that you need they
44:35think I don't just look at your business
44:37and you explain to them what you'll
44:39build what's going on in your business
44:40and and how what problems you have and
44:43we want to go and these people they just
44:45they say to you I it looks like a
44:47chatbot me a chatbot chatbot yep I know
44:50and then the other person's like hey I
44:52don't think you're listening to me like
44:54this doesn't look like a chap what they
44:55like no no look look it's a chatbot
44:57right these people are messed up and you
45:00can't listen to these people they're
45:02crazy and if you think of chatbots gonna
45:04save your business then you really do
45:07deserve to not survive in this market
45:10because it's not and that was delusional
45:13to ever think that it was if you think a
45:15funnel was going to save your business
45:16you're being stupid if you think like a
45:20hardcore closing person is going to save
45:23it if you think any fad gimmick or
45:26little technology widget is going to
45:28save your business then you're wrong the
45:32only things that are going to make your
45:34business thrive and survive and all this
45:36is great products and services
45:39differentiation and scientific thinking
45:43incredibly efficient and error-free
45:47systems and reliable systems and
45:49consistent systems scientific thinking
45:52and also a full-stack brain and what a
45:56full-stack brain really is is it's
45:59knowing everything about everything and
46:02within business and what i mean by that
46:05is instead of just being knowing sales
46:08or instead of just knowing how to speak
46:10or instead of just knowing chatbots or
46:12how to do ads or how to do copywriting
46:14you know how to do all of it so you
46:17don't have to just do a little bit and
46:20then not know anything else and so
46:22that's what I've had to learn is I've
46:25had to pretty much learn how to do all
46:26of these different things so I've
46:28learned copywriting sales I've learned
46:30marketing Facebook Ads funnels
46:32conversion rates probabilities I've
46:33learned accounting a cruel an cash base
46:36I've learned taxes across different
46:37countries and internationally corporate
46:39structures so I can structure things
46:41efficiently and also more than that a
46:45lot about systems and system design and
46:48how to really engineer systems so that I
46:52can get incredible efficiency and
46:54reliability out of them and also
46:56management stuff and planning and
46:58critical thinking and problem solving
47:00and pattern recognition and all of this
47:03different stuff and the truth is is that
47:06all really successful people their full
47:08stack and they know like a lot about
47:12everything and that's how they're able
47:15to operate really well and nobody is
47:18teaching this to anybody and the reason
47:20why is because nobody could teach this
47:22because there is pretty much nobody out
47:25there that knows all of this stuff
47:26people are just they just focus on their
47:29little thing and then they don't know
47:32how that thing interconnects with
47:33everything else so the accountant
47:36doesn't know how Facebook Ads are fix
47:38the P&L the Facebook person doesn't know
47:40how their if it's and adjustments and
47:42changes affect the P&L and then they
47:45don't know neither of these people know
47:48how this affects your cash flow and your
47:51capital allocation because you don't
47:53even know how to measure your cash flow
47:54or your capital allocation and if you do
47:57make money you don't know where to put
47:58it so you default to real estate or
48:00Bitcoin or something and then like you
48:03you don't know how to engineer systems
48:06or get into the different numbers or the
48:08metrics and we'll problem-solve
48:10different things because most people
48:12they just know how to do one thing and
48:14that one thing for most people I see out
48:16there it's just marketing the one thing
48:19that probably you you wouldn't want to
48:22just know if you could just choose one
48:23thing right if you could just choose one
48:26thing to know it would just be about how
48:27to make a great product because if you
48:30do that you can bomb everything else and
48:32you'll still win but this one you're
48:37just like a mouth that can just talk but
48:40that's it and you won't survive like
48:43that talking mouths don't survive only
48:45value survives and so you need to become
48:48full deck
48:49and how do you do that well you've got
48:52to learn all of these different pieces
48:54about your business you have to learn
48:56the accounting part you need to learn
48:58the accrual and cash basis accounting
48:59you need to understand your accounting
49:01systems that you have because if you
49:03don't have good accounting systems then
49:06you're not going to know your numbers
49:07because in order for one to know their
49:10numbers they need to know a cruel and
49:13cash-based accounting so I can tell very
49:15quickly if somebody doesn't know their
49:17numbers by just doing a quick little
49:19quiz on them about whether they know the
49:21difference between cash and accrual
49:22based accounting and the systems that
49:23they keep within their business to
49:25measure both of these Ledger's and
49:27within about three questions and about
49:2945 seconds I can tell that pretty much
49:33nobody knows what the hell they're doing
49:34when it comes to their numbers and so
49:36this is what I mean about becoming fog
49:38stack you need to learn the accounting
49:41part you need to learn these you need to
49:43learn like the problem solving part you
49:46also need to have a solid mindset you
49:48need to you know really work on your
49:51identity and your self-awareness and
49:53your self-control and your habits and
49:56your buyer season and your belief
49:58systems you need to work on all these
50:01things as well as you need to know a lot
50:03of different business disciplines and a
50:04lot of different processes and how all
50:06of these things interconnect and output
50:08on the balance sheet and P&L and how you
50:11can tweak different things within the
50:13system and make it perform better
50:15because unless you know all of this you
50:18just won't know what to do
50:19and if you hire an expert that comes in
50:22this say you hire someone who says
50:24they're a scaling expert well they're
50:27going to look at your numbers that you
50:28don't have and then they're going to
50:30look at the metrics that your non
50:33systems falsely producing and then
50:36they're going to listen to your opinions
50:37about all of this nonsense and those
50:40things are wrong too and in this person
50:42who isn't really an expert anyway and
50:44who has just analyzed some folks
50:45information is going to say with
50:48conviction they should not have that
50:50they believe they can help you because
50:52they get paid to say that and then
50:54they're going to proceed to not help you
50:56and that was going to happen from day
50:59one because you you're not even
51:03because your numbers aren't even right
51:05and this is why the solution isn't to
51:08hire these different experts it's not to
51:11go and work with this person or this
51:12person or higher the six burden or this
51:15agency or outsource this piece it isn't
51:18to do that you have to learn this stuff
51:21yourself I'm not saying you can't have a
51:23team and you can't delegate you
51:25absolutely should ever team people who
51:27don't hire your teams are stupid you
51:29need to if you want to build
51:30long-lasting value you must have a team
51:32but what I'm saying is that great
51:35leaders and great entrepreneurs they
51:38know everything so that they know how
51:40the overall machine works I'm not saying
51:42by knowing everything you must do
51:44everything all the time
51:45you just need to know how it works study
51:47any of the great entrepreneurs and you
51:49will find that they are full-stack they
51:51know everything about the whole business
51:54and then number nine is how to survive
52:00the culling so throughout this video
52:02I've explained to you how you know the
52:05tectonic plates beneath this industry
52:07have shifted and how people are getting
52:10taken out in the middle of the night and
52:12it's just sweeping through and it's
52:15taking more and more people and it's
52:17going to continue in this fashion in
52:19fact it's going to accelerate because
52:22I'm personally bidding more and trying
52:25to push this thing further I have great
52:27benefit into this thing tipping over so
52:29I'm pushing on it I'm trying to push it
52:32to how over and so it's going to keep
52:34going that way and so you've got to
52:37really make a decision like do you want
52:40to be on the winning side of this thing
52:42or do you want to be on the losing side
52:46like what do you want to be because you
52:50know this is actually happening what I'm
52:52saying here isn't some you know
52:55observers isn't some like future
52:57prophecy thing this is happening it's
53:00been happening for years you just need
53:03to look outside your damn window and and
53:04look at all of these people who used to
53:07be able to make this thing work
53:08who now cannot and uni all you need to
53:13do is just ask a few direct kind of
53:15probe
53:16deep-dive questions to any expert to
53:19find out that they aren't in fact an
53:21expert and so you know there's you've
53:25got really got to decide which place do
53:29you want to be in do you want to be in
53:30the winning side of this massive culling
53:32or the losing side and if you want to be
53:35on the winning side then right now I am
53:39I've just opened up some new spots for
53:43one of my programs called the up level
53:46consulting program and if you're not
53:49aware of what up level consulting is
53:50it's a nine week program that shows you
53:54how to do all of this stuff we actually
53:56teach you how to be full-stack and we
53:58have a massive bias in a massive focus
54:01on creating great products and great
54:04services instead of just creating fancy
54:07marketing widgets you know we focus on
54:10creating fire not flash and actually
54:12adding long lasting value I don't like
54:15to use the word marketers or marketing
54:18or anything like that we don't help
54:20people become better marketers we create
54:23entrepreneurs we create people that add
54:25value and create systems and think
54:28scientifically and are able to make
54:32money over the long term and succeed
54:34over the long term and so that's really
54:36what uplevel is all about we teach you
54:38how to create a not just a good product
54:42but the best product we show you how to
54:45really set a new standard in your
54:48industry we also show you how to
54:51transcend your current market place
54:54where it's probably a red sea of sharks
54:56that aren't even differentiated and we
54:59show you how to find a blue ocean and
55:01how to really differentiate yourself
55:03which is absolutely needed and we also
55:07show you how to focus on value and avoid
55:11fame and what the value tasks really are
55:13so what things really move the needle
55:17and what things don't what is signal
55:18what is noise and we show you what a
55:21signal and we just save you just unleash
55:23on net forget about doing everything
55:25else just do those things
55:27and things will happen and then they do
55:29and it's not a fluke because it's just
55:33what happens if you you know if you push
55:35something and there's a reaction and you
55:38keep pushing it there's going to be
55:40something big happen and that's what we
55:43get you to do we give you to find the
55:45things that make reactions happen and
55:47then push on them like nobody else is
55:50pushing on and then we also show how to
55:53focus so a lot of people come in to
55:55uplevel when they've got all of these
55:56different services they might have
55:58multiple niches Howell they might have
56:00multiple businesses and they're probably
56:02doing all sorts of stuff they're
56:04probably a borderline neurotic a DD
56:06psychopath right and most people are 99%
56:11of the marketplace these days is in your
56:13eyes okay DeeDee Psychopaths and we show
56:15you how to actually calm the hell down
56:17and start focusing we show you how to be
56:20able to sit down at your computer or
56:22laptop and actually do some deep
56:24meaningful work that adds value to
56:26customers for extended periods of time
56:29without picking at your face and ripping
56:32your skin off or getting out your phone
56:34and checking Instagram every 10 seconds
56:36right which is a very rare skill to have
56:39these days most people can't sit down
56:41for four minutes without pulling out
56:43their phone and having another you know
56:45dopamine hit from their Instagram feed
56:47it's insane and if you continue with
56:50this sort of behavior it's it's not
56:53going to end well you know it's not a
56:55nice nice road to be traveling down
56:58you've got to get yourself off this
56:59stuff you got to get yourself off the
57:01distractions you're going to get
57:03yourself away from doing everything and
57:05you have to gain some focus focus is
57:10everything and in the up level
57:12consulting program we show you how to
57:15develop a laser-like focus on those
57:17causal elements and unleash everything
57:19on there we'll show you how to really
57:22concentrate your efforts so you've got
57:23lots of different products lots of
57:25different funnels also different
57:26everything will show you how to really
57:28simplify it and boil it down and
57:30consolidate it into some manageable
57:32things then we also to show you how to
57:36scale and when I say scale I don't mean
57:40just a little
57:40I mean a lot like here I'm talking I can
57:44show you how to get up to the point
57:46where I'm at now which is like 30
57:48million dollars a year and like we know
57:51a lot about scaling like I've put more
57:55than 1.5 million people through an
57:57automated webinar we buy like 1.2
58:01million clicks a month every month for
58:03like 3 years straight and I've spent
58:06about 6 to 7 million dollars on paid ads
58:11and I've advertised every hour of every
58:15day for the last 4 years or something
58:19and I've done it profitably all the time
58:21and so I can show you some things about
58:26scaling and I'm not one of those experts
58:28is like I'm a scaling expert you know
58:30never listen to what people say words
58:33are cheap words don't mean anything look
58:36at what people have done if I wonder if
58:39I could give you a tip to be able to
58:41choose who to learn from and who not to
58:43learn from it's just ignore what people
58:46say and look at what they do actions not
58:49words people who say a lot of words
58:52often don't have a lot of action people
58:54who have a lot of action don't often see
58:56a little words and so get a little bit
58:59smarter learn to see whether someone's
59:01actually done it and if they have they
59:04will be able to teach you how to do it
59:05regardless of whether they say they're
59:06an expert or not so when I you know I
59:08don't say I'm a scaling expert or a
59:10Facebook Ads expert but what I have done
59:14shows that I know quite a lot about it
59:15and so I can teach you that and it's not
59:17my opinion it's just what it is and then
59:21systems and science we show you how to
59:24implement effective systems everywhere
59:26in your business from the sales to the
59:29marketing to the support to the
59:32accounting to the tracking to everything
59:35you know we know how to systemize the
59:38hell out of everything even your
59:40personal life how to optimize your
59:42environment what about your routine what
59:44about planning your months or years your
59:46quarters what about the little
59:48algorithms to use so that you can
59:50prioritize different tasks or projects
59:52like if you've got five tasks
59:54or flight projects and you want to know
59:56which one you should work on now how do
59:58you weigh those how do you actually
1:00:00assign values to to each of those things
1:00:03and then make trade-off decisions about
1:00:05which one to focus on well I've got
1:00:08systems for all of that algorithms even
1:00:10new miracle precise tools that we can
1:00:14show you so that you can calm the chaos
1:00:16get laser focused use systems everywhere
1:00:20and be scientific in instead of like
1:00:24just charismatic right because charisma
1:00:27doesn't solve problems scientific method
1:00:31and engineering solves problems so you
1:00:35know I'm not going to teach you how to
1:00:36be famous if you want to be famous I am
1:00:38NOT the dude to learn from and if you
1:00:41want to be big on social media not the
1:00:43dude but if you want to have a business
1:00:47that scales makes a lot of money and it
1:00:50does so reliably and consistently for
1:00:53the long term then I can show you how to
1:00:56do that and then I show you how to
1:00:58become full-stack and this is intense
1:01:02like when I say become full-stack the
1:01:05reason why nobody teaches you how to do
1:01:06it is because pretty much nobody is
1:01:08full-stack so they couldn't teach it
1:01:10even if they wanted to because they
1:01:11aren't it and you can only teach
1:01:13somebody what you have done and so I'm
1:01:16able to teach this because I have
1:01:18developed it and it took me a long time
1:01:20and I teach everything in this uplevel
1:01:23program from like diet nutrition
1:01:26exercise sleep buy how to optimize all
1:01:29of these things how to optimize your
1:01:31environment how to even you know like
1:01:33anchor your limbic system with different
1:01:35scenes to different things so that you
1:01:38can form a positive emotional attachment
1:01:40to your working environment which
1:01:41therefore like leads you to be more
1:01:44likely to perform well you know like
1:01:46every little piece about every little
1:01:48detail about everything within this
1:01:50whole business I've studied it broken it
1:01:53down to its constituent parts and
1:01:55reassembled it to the optimal like
1:01:58efficiency and so what you'll find in
1:02:01our people consulting is not an
1:02:03incestuous regurgitated body of
1:02:07knowledge
1:02:08most courses out there you know I didn't
1:02:10just take some dudes course in the clip
1:02:13funnels group and then regurgitate it
1:02:15and then spit it out and say I know I'm
1:02:16an expert now right I don't I didn't do
1:02:19that well the things you'll find in this
1:02:21course they're different it's this is
1:02:23idiosyncratic a lot of the things that I
1:02:26will tell you to do things that nobody
1:02:29else will tell you to do and a lot of
1:02:31the things I'll tell you to ignore are
1:02:33things that pretty much everyone else
1:02:35will be telling you to focus on so I'll
1:02:37be pretty much at opposite ends of the
1:02:40spectrum inverted even on pretty much
1:02:43all of the different things that you're
1:02:45used to and not just because I want to
1:02:48be different but just because it this is
1:02:52what I've found through data and through
1:02:54experience to work and so you know if
1:02:59what everyone was doing worked really
1:03:00well they know I would do that and
1:03:03that's what would be in this program but
1:03:04that isn't the case because what most
1:03:06people are doing is wrong and I can
1:03:09actually prove that and what I've found
1:03:12are different causal things that prove
1:03:15to be right through data and those are
1:03:18the things that I'm going to show you
1:03:19how to do so what you'll find in this
1:03:21uplevel program is not what you'll find
1:03:23anywhere else
1:03:24and I seriously mean that that isn't
1:03:26just a marketing term to try and sound
1:03:29differentiated this product is
1:03:31differentiated this the reality is
1:03:35different not the perception and I'm not
1:03:38trying to play a game of perception here
1:03:39with you and we teach you how to be
1:03:43full-stack so you know all of these
1:03:45different things from accounting to
1:03:48finance to tax to corporate structures -
1:03:51what funnels to use how to track
1:03:54everything the different tracking
1:03:55systems to use spreadsheets to input
1:03:58your data in each day different
1:04:00prioritization schools tools different
1:04:03planning things like my warm app
1:04:06calendar and my rice project scoring
1:04:09prioritization tool and how to use all
1:04:11of it literally I even show you in this
1:04:14program how to hire a chef so that you
1:04:17can get the ship to cook meals for you
1:04:20instead of you cooking them for yourself
1:04:21because it's hugely inefficient to make
1:04:24your own food and go to the supermarket
1:04:25so you know I hired a chef it was one of
1:04:27the smartest business decisions ever and
1:04:29what I did is I put together
1:04:31instructions on how to hire your own
1:04:33chef and more than that I even show you
1:04:36what meals to give to the ship
1:04:39it's that we've even come up with meal
1:04:41plans 28 different meals so that you can
1:04:44rotate different meals every 14 days so
1:04:48that it's repeating see even here
1:04:51there's a system so that it has enough
1:04:53variety so that your brain thinks it's
1:04:55always eating something different but it
1:04:57has enough consistency so that it can be
1:05:00reliable and operate without glitches
1:05:02long term and so everywhere from the
1:05:06personal life to the mindset side to
1:05:08your environment to hiring a team to
1:05:11your funnels to your ads to your sales
1:05:14to creating your products to running
1:05:16everything in your business
1:05:18I've systemized it and boiled it down
1:05:20and really turned it into a science and
1:05:23that is what you'll find in the up
1:05:26little program and we will teach you how
1:05:28to become truly full-stack and in this
1:05:31modern day having focus being
1:05:35disciplined being focused AK knowing
1:05:38systems thinking scientifically and
1:05:40focusing on value and good products and
1:05:44good services there's a deadly
1:05:46combination it is lethal and I do not
1:05:50wish for you to be on the other side of
1:05:52somebody using that against you it isn't
1:05:55pretty but in the sub level consulting
1:05:59program I show you how to use this for
1:06:03yourself on the rest of the marketplace
1:06:06so you can be on the winning side of
1:06:08this thing not the losing side so how do
1:06:12you learn more about level consultant
1:06:14but how do you get involved in it how do
1:06:16you get enrolled how do you do all of
1:06:18that well what you can do is I've
1:06:21designed this page specifically so that
1:06:23people who those neurotic EDD
1:06:26Psychopaths who come to a landing page
1:06:28and instantly look for the button and
1:06:29click it I've designed this page so that
1:06:32those people
1:06:34can't achieve anything you go try to
1:06:36click that button and it will say this
1:06:38isn't for you now I mean that if
1:06:40someone's in your auto gated Hisoka path
1:06:41I don't want to work with them right
1:06:43they're unhappy bill and so really
1:06:46you've got to if you've made it to this
1:06:48part of the video then I know you've got
1:06:50some element of focus and concentration
1:06:53and if you have that then we are
1:06:56probably able to work together to
1:06:57actually make some change happen and to
1:07:00actually get some results and so if
1:07:03you've made it to this point and you're
1:07:04interested on being on the winning side
1:07:06of this existing movement and shift
1:07:10that's happening then to apply for a
1:07:13call with myself or a member on my team
1:07:15then you can just go to the URL
1:07:19consulting.com forward slash call CA ll
1:07:24consulting comm ford slash call that is
1:07:29the URL now if you go to that URL you'll
1:07:32be able to book a call with either
1:07:34myself or a member of my team and why we
1:07:37want to have a quick call with you is
1:07:38just to make sure that you're the right
1:07:41fit for this thing right this thing here
1:07:44is for people that are already in
1:07:47business or have some experience with
1:07:49business this is not for people who are
1:07:52brand new because you know when you're
1:07:54brand new you've got a lot of things to
1:07:57learn and quite honestly I've got a
1:07:59product that is great for you if you
1:08:01want to just get started and you're a
1:08:03complete novice and that's called
1:08:05consulting accelerator and if you just
1:08:09go to consulting com forward slash
1:08:11webinar then go and check that out and
1:08:13if you're if you're if you're a novice
1:08:16and you're brand new to this thing or if
1:08:18you're a civilian and you aren't yet in
1:08:20business for yourself go there this is
1:08:23not for you but if you're somebody who's
1:08:25already in business and you've already
1:08:26got things going and you want to take it
1:08:29to that next level and you want to
1:08:31become more of a scientist in an
1:08:32engineer and more of a value creator and
1:08:36more of a producer instead of a promoter
1:08:39and a loudmouth then this is for you and
1:08:43you should go to consulting com forward
1:08:47slash
1:08:48call right now and apply for a call and
1:08:51we'll have a quick conversation just to
1:08:54see that we believe that we're able to
1:08:56help you that's it
1:08:58like I said I'm not big on the whole
1:09:00marketing flash and persuasion or any of
1:09:02that you won't catch any of my people
1:09:04either trying to be really persuasive
1:09:07because I hate that stuff
1:09:09you know I don't like persuasion I like
1:09:13just what what's the truth because if
1:09:15something really can help you then you
1:09:17should just do it but if something can't
1:09:19and you're on the fence you shouldn't or
1:09:21if if we have if we believe that our
1:09:24thing can't help you we won't even try
1:09:26to sell it to you we'll just say look
1:09:28it's it's not going to help you I don't
1:09:30think it's a good fit so if you want to
1:09:33be on the winning side of this thing
1:09:34go to consulting comma forward slash
1:09:37cool apply for a call right now and then
1:09:41you'll have a conversation with myself
1:09:42or a member of my team and if you're a
1:09:44good fit then it will get started and
1:09:46won't turn you into a beast so that's it
1:09:52for this video thanks for watching and I
1:09:54look forward to seeing you in this
1:09:56uplevel program and working with you