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How Do You Gain Self-Confidence In Business?

Sam Ovens · 6,452 words · 30 min read

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0:00[Music]

0:07cool so the next point I kind of wanted

0:09to touch on is all about confidence and

0:12there's a lot of people that are writing

0:13in and one particular person said I'm 19

0:16years old and I have no self-confidence

0:18at all

0:18how do I even get started developing

0:20confidence in what I can do you know the

0:25important thing to know is that you

0:28don't you you know like born with

0:30confidence you don't just have

0:31confidence and when you start something

0:33new you definitely don't have confidence

0:35in it but we could find a very confident

0:37person and if I ask them to fly an

0:40airplane like to Australia they're not

0:44going to have much confidence right you

0:46know what I mean so like people think oh

0:48I'm just supposed to be confident but it

0:50takes practice and you need to get good

0:52at the thing before you have confidence

0:54like otherwise no one's going to just be

0:57confident doing something they've never

0:58done mmm

0:59so that's the first kind of mind trick

1:02that people do to themselves you know

1:05they might try business for a day they

1:07don't feel very confident in it so

1:09they've like oh I'm just not good at

1:11this or I don't have the confidence and

1:13they might say that the confidence is

1:14the thing stopping them from doing the

1:16business but it's not it's you know they

1:20need to keep doing it keep doing it and

1:21then they get it so the key really is is

1:24practice like you know it's like let's

1:28say you wanted to be good at basketball

1:29or football or whatever or swimming you

1:33know you it takes practice and that's

1:35like you know hours in the pool or hours

1:37on the court or you know the amount of

1:40like miles you've run if you're training

1:42for a marathon or whatever but you need

1:45to practice and you need to practice a

1:46lot and pretty much someone's confidence

1:49is in direct proportion to practice hmm

1:52so you know why you know why is some

1:56pilots so confident to land and you know

1:59really tough airports because these

2:01airports around the world like Hong Kong

2:02is one of them where it's like really

2:04hard to land in Queenstown in New

2:06Zealand that's another one that's really

2:08hard because of the mountains and

2:09everything

2:10Oh God you know people like did the

2:12pilots that have done the most hours in

2:14the pilots that have you know flown in

2:16really tough situations that's how they

2:19gain confidence and you know why you

2:23know why was that dude willing to walk

2:24across that wire between the twin towers

2:28I didn't know so if someone did that you

2:30know like when the twin towers were

2:31there there was a wire that went between

2:32them and a dude walked across it like a

2:34tightrope janitor it's like a

2:36documentary man on wire or something

2:38it's really good but why was he

2:39confident to do that would you like

2:42would you or I be confident of it no way

2:44definitely because it he practiced it

2:46his entire life that's how he got the

2:49confidence to do it so I bet you the

2:50person asking that question like how do

2:53I gain self-confidence well in what you

2:58know that's the first question right and

3:00then once you've defined that then it's

3:02practice of that so it's how do efforts

3:05like how do I gain self-confidence in in

3:07business like how do I gain

3:09self-confidence to be able to sell to

3:11people we'll practice practice doing

3:14that and it doesn't have to be a good

3:16cheat to get around like the actual

3:19thing because sometimes a lot of people

3:21think oh in order to get good at sales I

3:24have to just do sales but it's easier

3:27said than done because you're petrified

3:29themselves so how can you do sales to

3:31get good at it when you picture afraid

3:32to even start all right so you get stuck

3:35it's like a stalemate and one thing that

3:39I figured out when training our you know

3:42our students in the consulting comp

3:44programs is I could teach them how to

3:47sell really well and for some people

3:49that gave them the confidence they

3:50needed to start but still for most even

3:53if they knew what to do in they had the

3:55script and they knew who to do the

3:57course worth they still didn't have the

3:59confidence to do it hmm

4:01so I thought how can we get around this

4:05and the the best way to do it was like

4:08you know I just thought about sports

4:10there's a lot you can learn from looking

4:12at sports and then business because in

4:14sports they have practice no they have

4:16mock games they have you know they have

4:19drills they have you know

4:21different exercises that they do so that

4:24they're confident when those situations

4:25happen during the game and if you think

4:28about an alive sales call with an actual

4:31prospect as the game then you want to

4:34start thinking of what can be a good

4:35practice environment and the best way

4:39I've found so far is to get is to peer

4:42the the students up so say you know we

4:45tell everyone in our program like post

4:47in the Facebook group and look for

4:49someone who's willing to practice the

4:50sales script with you and then what

4:53happens is people pair up and they

4:55roleplay like someone will be the the

4:59prospect and then someone will be the

5:01consultant and they'll go through a mock

5:04conversation and then they go through

5:06levels of like intensity so if someone's

5:09brand-new to selling you know the the

5:12prospect will be easy on them but as

5:15they get better the prospect gets more

5:17and more like difficult to deal with to

5:20practice and at first I had my

5:23reservations about doing this because I

5:25was like will this really simulate the

5:27real-world environment and everything

5:29and it definitely did like people would

5:32just do these practice calls and then

5:34after they did enough of them they

5:36weren't scared at all to do the real

5:38ones hmm so it seems silly to practice

5:41something like a sales call but it it

5:44isn't because just think about it like

5:46in sports you know no one just goes out

5:48and jumps into an NBA game without a

5:51whole lot of practice and no one goes

5:54and competes at the Olympics without

5:55four years of preparation for that one

5:58race like you know in behind an Olympic

6:02race is four years of prep and in

6:04probably a whole lifetime before that of

6:06practice as well absolutely

6:07so to answer his question I mean

6:11self-confidence in what because you know

6:14one is just self-confident and

6:15everything and if they are they're an

6:16idiot because they're gonna get burned

6:18right you shouldn't be self-confident

6:20and everything and there

6:21becomes arrogance at that point well it

6:23become a stupidity because the person

6:25can't fly in the airplane mm-hmm so he's

6:28gonna die and so that's why you don't

6:30have self-confidence and everything and

6:33so in what is the question and then once

6:36we know what that is then it the answer

6:38is practice and if he stood too scared

6:41to practice with the real-world

6:42environment

6:43simulate one mmm what if they're too

6:48scared to even reach out and ask someone

6:49else for a practice well then they

6:53that's a good question and that the

6:55stage before that is learning so you

6:59can't practice until you know what to do

7:01you know what I mean

7:02so the food the stage really before

7:05practice is learning and that's just

7:07reading and just just being a sponge in

7:10sucking up information so you want to

7:13read books on sales I'm assuming here

7:15like let's just say for this

7:17conversation sake that it's sales

7:19because it's a big way probably is

7:21pretty much everyone's afraid of sales I

7:22was and a lot of people are so you know

7:27you're not going to be confident

7:28practicing until you know what to do so

7:30read sales books like you know read at

7:34least five books once you read five

7:37books you're gonna know quite a lot and

7:38then you know figure out how sales is

7:41done for your particular thing which

7:44you're doing and then once you know all

7:46the information then start practicing in

7:49a simulated environment once you're good

7:51there go to the real world one mmm

7:54now on those sales calls too so I agree

7:58I think they can get through just about

7:59anything and then even the prospects can

8:01ask more difficult questions where they

8:03have the objection handle and whatnot

8:05but what about the actual taking of the

8:07money I feel like when people go to make

8:09an ask for money and I had this problem

8:11early in my career too is like there's

8:13always that slight hesitation when you

8:15want to flip the corner and then you're

8:17gonna make your offer and I see it time

8:19and time again with people in the

8:20community too is when they drop the

8:23price it comes something like this

8:25they're like and I'm it's a $3,000 for

8:29the service how did you get over the

8:32fear of asking people for money

8:34yourself it's a good question and you

8:38can't just get over it but it takes time

8:41right because it's really conditioned in

8:43you like from not having money and not

8:47being able to buy things that because

8:49when someone's young they can't because

8:51they don't have lots of money right so

8:53they used to not being able to afford

8:55anything and being let down in the

8:56process more than and so you're like

8:58conditioned this way and so it takes

9:02time and it's a gradual process to get

9:04over it more and more and more and more

9:06and more but the the best way really is

9:10to get so good at what you do and what

9:15you're selling that you feel like you're

9:18doing the person a disservice by not

9:20selling them your thing mmm so you turn

9:23it upside down people think they're

9:26doing a disservice by taking someone's

9:27money well I think that I'm doing a

9:31disservice by not taking someone's money

9:33and giving them what I've got mm-hmm

9:35because you know if someone takes gives

9:38me their money and they take my training

9:40program and they actually do it they're

9:42gonna make way more money than what they

9:44gave me

9:44mm-hmm so it's a no-brainer for me and

9:48like I I have that actual mindset I

9:53don't feel an ounce of guilt at all

9:55because I know what I've gots good and

9:58it's proven and everything and so the

10:02best way to change that belief is to

10:05make your thing insanely good just keep

10:08working on it keep working on it keep

10:09working on it until you're really

10:12confident in it that you have that

10:14belief mmm now I know we get people who

10:17come up to us too and maybe another

10:19factor too it's like people always say

10:21oh that's too cheap like you should be

10:23selling that for more - do you think

10:24that you should strategically price what

10:27you have a little bit under what people

10:30perceive the value is just so you have

10:32that confidence that what you what

10:34you're selling is not only great gonna

10:35have the results but it's also it's also

10:39like way way more valuable than you

10:41could potentially have by increasing the

10:44price say like people are like I'd pay

10:46five times that amount what's what's the

10:48right

10:48price is it okay to sell something that

10:50someone only gets one point five times

10:52the amount of value from investing one

10:54in and like what's that ratio that you

10:56can just have extreme self-confidence oh

10:59it's so speculative price that like

11:01there is no formula and I don't think

11:05that if it will be because it's just one

11:06of those things it's what someone's

11:08willing to pay and you know it's like

11:10what is you know what is a particular

11:14painting worth I don't think last week

11:16someone bought like a famous painting

11:18for like 400 million you is you know is

11:21that how can we prove the value ratio on

11:24that right you know so like price is a

11:26very weird thing and the best way when

11:30you're starting out is to really look at

11:33what other people are charging and kind

11:36of price similar to that because like

11:40when you're starting out it's you your

11:43price isn't the main thing you know when

11:46you're starting out getting started is

11:47the main thing and doing it because from

11:50there everything else happens and so you

11:52don't want to be too scientific about

11:54all other stuff because over time or

11:55everything is going to change and the

11:57main thing when you're getting started

11:59is to start so if I think back to my

12:02first things like when I was selling one

12:07of my first ever things was their online

12:09job board I just looked at what like

12:12other job boards kind of charged and I

12:14priced below that mm-hm and then you

12:16know with my property inspection

12:18software ant I looked at what the market

12:20was charging and I just kind of

12:21positioned pretty much around there and

12:23there was no science behind that but

12:26that wasn't the main thing you know the

12:29thing I needed to be improving on was

12:31just doing it and then over time the

12:34price morphs and changes in it it gets

12:36to the right base so I think we can

12:39starting out just look at what other

12:40people are doing kind of match that and

12:44also a good value ratio is really like

12:49you know look at the person look at the

12:51value someone can get from what you

12:53provide and I think a real good sweet

12:56spot is like ten to one so if you help

12:59someone with a service in

13:00they make you know they make $10,000

13:05well if you charge $1,000 for your

13:07service

13:08that's insanely good value and a person

13:11who gets 10 grand from 1 grand and

13:13services they're gonna recommend that to

13:16their friends they're going to do all of

13:17that and the higher you can get that

13:20ratio of value to price the more viral

13:24your thing's going to become you know

13:26like the iPhone it's got a lot of stuff

13:29for like the 600 or $800 price that it's

13:32got like it's really good value and

13:35that's why people talk about a lot they

13:38could probably price the iPhone at like

13:3910 grand and they'd still have a huge

13:42market but you know they want it to be

13:44down there so that people just rave

13:46about it because then you know the net

13:49effect is they're going to make more and

13:51that takes time and practice to play

13:53with and everything and I do think it's

13:56always better to have people rave about

13:58it in price cheaper then it is to price

14:01expensive make more money but not have

14:04it spread like a virus right got it

14:07yeah it's a better long-term play I

14:09agree and then also I guess going back

14:12to the confidence thing to when you were

14:14starting what was the biggest break

14:19point where you had to jump out of your

14:20comfort zone like what was the situation

14:22you were terrified and how did you

14:24overcome like if you had to think about

14:26business-wise the most terrified you

14:28ever were in a certain situation there's

14:31lots of thing and probably one of the

14:35first ones overhead was like sales calls

14:41you know when one of the very first ones

14:44I had was when I had that job board

14:45business and that didn't require sales

14:48calls it required like marketing and I

14:50had no idea how to market anything so I

14:52thought well I'm just gonna go to the

14:53universities on foot and just hand out

14:56brochures so I spent like pretty much

14:59the last 500 bucks I had printing

15:01brochures like this huge box of them I

15:03think I got 5,000 of them and the Enlai

15:06was like yellow handout 5 now I wasn't

15:07easy and then I arrived here in my car

15:10with this box of brochures and

15:12so nervous to get out that I didn't go

15:15the first day to sat there then the

15:17second I came back and I somehow like

15:19mustered up the courage to start handing

15:21them out no one wanted them so it was

15:22like even harder and I definitely

15:26remember that that's vivid in my memory

15:27and that business didn't work out and

15:30then the next sort of business I did

15:33required like phone calls to try and

15:35sell like websites and things to people

15:37and I remember I was petrified of that I

15:39put it off I wouldn't get out of beard

15:41and you know I'd tell myself I'll call

15:44them at 9:00 a.m. when they get into the

15:46office but then no name would come and

15:47I'd be like are they probably just

15:49getting into the office you know I'll

15:50let them kind of get these things under

15:52control then I'll call them then

15:54mid-morning would come then I'd think

15:55are they're probably getting ready for

15:56lunch and then it would get to the end

15:58of the day and then it would be the next

15:59day and the more I put it off it it was

16:02that was really hard like that that

16:06really got me like the sales calls

16:08probably way more than the the the

16:10brochure thing was the first one but the

16:13sales call one was way worse yeah

16:15because the first cold call they even

16:17made the guy just hung up on me straight

16:19away so like oh that was so hard to get

16:23around because they had such a bad start

16:24and I tried everything even having like

16:27a couple of beers before like doing the

16:30phone calls and man that was a tough one

16:33but have you ever dialed someone then

16:36hung out before they could even answer I

16:41can't remember probably but I remember

16:44when I was calling I was always just

16:45hoping that they actually didn't pick up

16:47there you go to choice mail which is

16:49kind of me stuff because you're really

16:50trying to sell things right your brain

16:52just plays tricks with you mm-hmm

16:55that's funny so what what was the the

16:57tipping point there was there any moment

17:00you can remember where you're like maybe

17:02it's starting to get easier if it was a

17:03gradual process or there was one moment

17:05where you're like okay I got this what

17:07was that point it's just practice

17:10honestly like nothing really changed the

17:14amount of people who would like hang up

17:16hang up on me or or not listen to me or

17:19whatever we're still the same but I just

17:21done it more so it just kind of rolled

17:23off my tongue easier and I just got

17:25hardened

17:26- I got hardened to like - the rejection

17:30and everything mm-hmm and over time you

17:33get hardened like you know you get once

17:35you've like a good way to put it might

17:38be you know if you've spend time in the

17:40cold like out and snow and everything

17:42like that when cold comes around you're

17:45not you're all right you're like I've

17:47been here this is fine this isn't even

17:49cold but the first time you have that

17:52you you think you're going to die like

17:54I've had friends come over from Florida

17:55and I'm like dude they're freaking out

17:59like they're totally freaking out in New

18:01York and one of them won't even come

18:02just just no flying in in the winter

18:06because they're petrified of it yeah and

18:09so it's just like that you know you're

18:11just not used to it and you're not you

18:13haven't been exposed to it so it's gonna

18:16ski you and you know another one another

18:19good example might be like the window

18:21washers that I see out here dude I look

18:23at them and they like I'm scared for

18:26them and I'm uncomfortable I'm like I'm

18:29like getting sweaty and stuff just

18:31looking at them because it's so high but

18:33you know they've just done it enough

18:34time it's not scary anymore and phone

18:37calls is just like that like after you

18:40do it in the amount that it takes to

18:43actually for the fear to kind of

18:44disappear it isn't that many times it's

18:47just that initial hump I would say after

18:50probably I'd say after two weeks of

18:54actually doing it daily it the fear kind

18:57of started to disappear

18:59it's just a matter of just when you woke

19:02up knowing that you had to do that and

19:05you were gonna do it no matter what like

19:06cuz on some of them you said you would

19:08procrastinate like 9:15 would you

19:10eventually call those people or would

19:11you just kind of call it a day let's say

19:13at 5 p.m. and just pick oh yeah in the

19:14beginning I just call it a day

19:16and but once I started you know

19:20consistently doing it daily that's when

19:22that's when I started to conquer the

19:26fear the key is consistency it's because

19:29once you let it slip for one day it's

19:31like one day becomes - - becomes a week

19:34a week becomes a month month becomes a

19:36year like an avalanche happens from

19:38one small thing mmm and you've got to be

19:40extremely careful of that like you can't

19:43lie to yourself because no even now like

19:47I think about it with with going to the

19:49gym in the morning if I let one day go I

19:53know what's gonna happen like it's an

19:55avalanche you know one days we're gonna

19:56become that we can all the same with

19:58diet if you you know let your diet slip

20:01or or any of these things so the key is

20:04to consistently do it and not lie to

20:07yourself and think all this one day

20:09doesn't matter right yeah so and also we

20:13had someone who wrote in this is very

20:14similar to what they were kind of

20:16experiencing they said what they're

20:18struggling with is the fear of knowing

20:20what they must do and I'm guessing that

20:21what they know they must do is probably

20:23the sales call like they know that

20:25that's what they need to do in order to

20:26make money make their whole business

20:27work and then doing something without

20:30knowing if they'll be able to pull it

20:31off as their biggest fear like how do

20:35you get past that of like they know they

20:37got to do it but they're just sitting

20:38there paralyzed not knowing if they're

20:40gonna pull it off or not well you never

20:43know if you're gonna be able to do it or

20:45not mmm like you you get you get a

20:48higher level of possibility of being

20:51able to pull it off over time but it's

20:53dangerous to think that you're going to

20:55pull anything off because they're that

20:58means that you you know you've broken

21:00like the universe and that you can you

21:03control the world pretty much so I you

21:05know even the best investors in the

21:06world they say the times which they've

21:09lost everything is when they think they

21:11know everything right so you you're

21:13never gonna get to that point because it

21:16doesn't exist

21:16you just get a slightly more confidence

21:19each time but like to answer as question

21:23why is he afraid to do the thing he

21:27knows he must do it's honestly me stuff

21:30that's like that's the dates like the

21:34human condition he's asking like the

21:36question which is which could like fix

21:38the whole world that like why do people

21:42really what I've noticed in observed is

21:44that people's choice of daily actions

21:48totally miss aligned to the

21:50desired future so someone might have

21:53this desired future for themselves in

21:55their life and in their choice of daily

21:57actions is pretty much the exact

21:59opposite of that mmm so I used to have a

22:02you know a vision in a desired future to

22:06have like a successful business and all

22:08of this but it was very hard to change

22:10my daily actions of you know partying

22:12drinking going out with friends and

22:14going out for lunch and all in keeping

22:17up social appearances and things like

22:19that and really it's just it's a

22:23misalignment of like future and current

22:25imprisoned so the presence you've got to

22:29break habits that's the that's the

22:32problem with the present the future you

22:34can change your vision out here like

22:35it's very easy to change your vision but

22:38the hard part is to to break the habits

22:40that make the vision hmm so like I'm

22:44guessing that whatever his vision is the

22:47habits he's got now don't equal that and

22:52he's got to break those things right so

22:55in in often times I remember you

22:59mentioned before you had to change your

23:00environment before you could even do

23:02that to is the easiest way yeah it's

23:04like a hat it's like a computer cheat

23:07like if if you want to change your

23:09habits just change your environment

23:11because the in pretty much it all goes

23:13right so for you how many times do you

23:16think you've like actually change your

23:17environment in a big way through the

23:20course of your your career so far one

23:23the first one was moving out of my

23:28parents know they actually before that I

23:31used to like have roommates and stuff

23:33and we'd be renting when I first was at

23:36college and everything mm-hmm and then

23:38to start my own business I actually had

23:40to move back in with my parents because

23:43that I had to sacrifice the being cool

23:46and having you know the freedom and

23:48everything I had to sacrifice that to

23:51have the money to start the business so

23:54there was the first environment change

23:55and while the environment was you know

23:58moving back home it meant there wasn't

24:00parties and everything I mean there

24:01wasn't always people to talk to but it

24:03was also a decision

24:04sacrifice something mmm so like I was

24:07purposefully putting myself in a worse

24:09situation so that I could win in the

24:12future and that was a good decision like

24:14I was sacrificing now for the future and

24:16it was

24:17it's like putting skin in the game you

24:19know that was the first environment

24:21changed in the second one was moving out

24:24of there and into my first like

24:26apartment which I had to myself and

24:28there was a big jump because they're

24:30involved like having lease to commit to

24:34right so I'd be I you know I'd grown my

24:37business up to the point where it was

24:38making about five grand a month in my

24:40parent's garage and having no actual

24:45real obligations you know my parents

24:49didn't force me to pay anything and all

24:53of ours all of this expenses we had

24:54could be canceled within a month and

24:56this was my first like it was a two-year

25:00lease and it was like I was like am I

25:02going to be able to make money

25:03consistently I never thought about my

25:05five grand a month is that really good

25:08every month and so that changed there

25:11put me on the hook for something and

25:13that was really good because it lit a

25:15fire in me and I a that's where my

25:18business took a big jump because all of

25:19a sudden I was on the hook and so I

25:21moved I you know I I worked harder and

25:24then the next one was probably the

25:28biggest jump I've ever done was moving

25:30from New Zealand to New York because you

25:33know you bring New Zealand dollars to

25:35New York and you bring New Zealand

25:37dollars to America and they're just cut

25:38in half and then everything's in New

25:40York is the most expensive in the world

25:42I mean they're like my power bill here

25:46was like per month versus bite pretty

25:48much more than my rent so there was one

25:50hell of a jump and that scared the

25:53out of me and everything was so

25:56expensive and you know I moved straight

25:59into this place which is really

26:01expensive and all of a sudden everything

26:04just got way more expensive and my money

26:06got cut in half and I was in a foreign

26:08country so logically that means that

26:11it's a stupid decision yeah but what

26:14happened in reality was it just lit a

26:17man

26:18serve fire in me and I just worked

26:20harder than ever and that's when I made

26:23the biggest jump I've ever made so

26:25sometime in the beginning I think it's

26:27good to change your environment

26:28sometimes you got to move backwards a

26:30bit because you know you've loaded

26:32yourself up with too many personal life

26:35expenses which you don't need so the

26:37first one is a set as a decision to

26:39sacrifice and then once you have

26:41sacrificed and you've gotten started

26:43it's a decision to to like play it a

26:46bigger level you know what I mean right

26:48yeah and then at this and at this point

26:51- so like you always hear the phrases of

26:54people that say like to always live

26:55within your means like that doesn't it's

26:57good advice but it doesn't always work

26:59and it doesn't always get you to where

27:00you need to go if you're wanting

27:02something more out of life I suppose I

27:04think in the beginning most people live

27:07outside of their means and that's the

27:09problem you know most people I know that

27:12have a day job and wish they didn't they

27:15spend all their money every every month

27:17like their when they get paid it's like

27:20oh we can go out tonight like to the pub

27:22and these people are my age and some of

27:24them even make like six-figure salaries

27:26right it's it's there that sort of

27:32behavior is is not going to help you

27:36either

27:37you should never live like that it's

27:40it's not the way to live and it's

27:42because it's no self-control and it's

27:44it's not saving anything for like a

27:46rainy day and it's pretty much thinking

27:48that it's always going to be there and

27:49then it's not so that's a bad way to

27:52live I think most people need to learn

27:54first to go within their means it's a

27:57bit of self control and then once

27:59they've mastered that though there's

28:01like decisions of playing at a bigger

28:03level and that's you know that's

28:06deciding to put yourself on the hook

28:08foot for big expenses and things knowing

28:12that by doing that it's going to like

28:14light a fire on you to stretch there

28:16mm-hmm

28:17yeah and it doesn't have to be

28:18necessarily like a living situation - it

28:20could be like a business investment as

28:22well just like something that they're

28:24leveling up their playing field maybe

28:25it's like rent for their office or or a

28:29business loan because they need the

28:31inventory

28:31to cover a purchase order that they just

28:34purchased something like that it suppose

28:36you really feel if it's a smart business

28:38decision but it stretches you hmm that's

28:40a that's like a good one got it

28:42you know you don't want to be stretching

28:43yourself for like a Lamborghini although

28:46you know sometimes even things like that

28:47can make someone work but there was I

28:51read a book on sites like psychology and

28:54they said that if you gave someone their

28:57sales Ripper Ferrari and then said if

29:00you don't meet your quota you we take it

29:02back they work really hard yeah so you

29:06know once someone has a once someone's

29:08achieved a level they will never want to

29:10let it go so like sometimes even weird

29:13things like that can make can light

29:15fires in you but I think in the

29:17beginning most people were too used to

29:19living outside and they've got to pull

29:21it back got it and then comes the sort

29:24of the increase got it that makes sense

29:28cool and then alternatively so that that

29:31was like a person saying the fear of

29:33knowing what I must do then

29:34alternatively there was someone who I

29:37thought was interesting said that the

29:38fear of knowing what to do so it's like

29:40the exact opposite it's like someone who

29:43is they know exactly what they do and

29:45they're just paralyzed but then someone

29:47who has so many options they're also

29:49paralyzed both people are equally

29:50paralyzed what what do you do what did

29:53you do about putting yourself out there

29:55in the beginning and feeling insecure

29:56about the different things you were

29:58considering like what's what's the best

30:00possible situation for someone

30:01considering a lot of things sure the you

30:07really learn in life like that you can't

30:09you can do almost nothing like you know

30:13with the amount of time you have the

30:14amount of you know in your life and in

30:16the amount of time in your days and

30:17weeks and years I mean you can pretty

30:19much achieve nothing unless you just go

30:23all-in on someone on one thing and even

30:26then it's hard so I think a lot of

30:28people think like starting multiple

30:30businesses and having a you know a side

30:32gig here in a psychic here and all but

30:34it never works like that the people who

30:36do good at things just do one thing and

30:38that's it

30:39like Michael Phelps daily to-do list was

30:42wake up

30:43getting pull however there was it and

30:47pretty much miners wake up go to disk

30:50well there's pretty much what I do isn't

30:52I don't really do anything else so then

30:54that's how I get good at it

30:56and really you've got to understand that

30:59to get good at things you're going to

31:01have to sacrifice everything that isn't

31:03that thing mmm

31:05like I think a lot of people they think

31:08that they can start a business and keep

31:10this social life as it is and keep like

31:13they're drinking life if they like going

31:15out and partying and keep their

31:17videogame life and keep keep all of

31:20these lives like while starting this

31:22business and it's not really true like

31:25it but starting a business and becoming

31:28you know you can you can start a

31:30mediocre business with a whole bunch

31:32going on right but to get really good at

31:34something you've got to you've got to

31:37sacrifice at all everything has got to

31:39get cut and I mean you can I'm not

31:42saying like you know you can still have

31:43a family in a relationship in those

31:45things but all those other things which

31:47you're probably used to like they're

31:48gonna get cut mm-hmm so I would just if

31:52I was that person asking that question I

31:54would think what do I truly want like

31:59one year three years five years what do

32:03I want like we do I want maybe they

32:05can't answer it specifically but what

32:07sort of life do they want where do they

32:09want to live what do they want to do

32:11like how much money do they want to have

32:13kind of paint that picture in the future

32:16and that will dictate what they need to

32:19do now and then they just they need to

32:22you know practice like non-attachment to

32:27all of these things because you need to

32:29get rid of it all

32:30bike hired to get rid of everything

32:33because you carry around so much like

32:35baggage of things that you need to just

32:37drop it all and just channel everything

32:40in mm-hmm so someone's considering let's

32:43say three different businesses and

32:45they're like I'm going to shoot I'm

32:46gonna do three at once which obviously

32:48it's most the time a bad idea how what

32:53what's the better way to evaluate which

32:55of those three businesses they should do

32:57they just pick one and then go after

32:58that randomly like flip a coin or should

33:01they

33:02maybe evaluate each one separately kind

33:05of learn a little bit these bodies me

33:07that I'd be the same for it got into

33:09your head

33:09got into your head so just imagine that

33:11you're you know someone literally pulls

33:14a gun puts it to your head and they're

33:16like you have to choose the one business

33:18that's going to be successful and if it

33:21isn't successful and you choose it you

33:23get killed anyway but if you don't pick

33:27one and then that's like two minutes you

33:29get killed anyway mmm all right right

33:32and be serious about that decision and

33:34Pete sometimes they get people to do

33:36this and they're like I know but I can't

33:37do that and right but then you're dead

33:39if this you have to and they still can't

33:41get their head around it but they did

33:43yeah so you have to choose one and then

33:46they're trying to use logic and all of

33:48this stuff but you don't have time for

33:50that

33:50you don't have time to evaluate

33:52pros/cons all of that stuff's pretty

33:54much anyway like when you're

33:56put in a situation like that where it's

33:59life or death you you make really good

34:01decisions so you know that's the that's

34:05what I would do every time gun to a head

34:07what is it and then start with that

34:10because the the beauty of it is is if

34:12that's wrong anyway it doesn't matter

34:15because at least you've started now you

34:16can start on the second one and you've

34:18already got the momentum and pretty much

34:20the first thing people start with is

34:22never the thing that's successful so the

34:24key is just to start but a lot of people

34:27get paralyzed at the start lines trying

34:29to find the right business I mean the

34:31people who when I first started the

34:33people who were paralyzed there with me

34:34they still there now and I've done 12

34:37wrong things and found the right one

34:39yeah so but they still haven't picked

34:42the right one

34:43because it's impossible so the key is

34:45just do the gun to your here exercise

34:47whatever it is start it if that's wrong

34:50it doesn't matter start the next one

34:51play your gun to your head again and

34:53just keep going I like it

34:57you

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