Full transcript
0:00This is about 5 g of creatine. And the
0:03reason it's in a lumpy ball, we'll get
0:04into in a second. If you were to take
0:06that 5 g of creatine a day, you would
0:08get loads of benefits. Strength,
0:09performance, muscle mass. And the new
0:11science is showing us some cognitive
0:13benefits. And we'll get into the sleep
0:15deprivation mega creatine dose science
0:17shortly. So, with the incredibly
0:19well-priced powdered version of
0:21creatine, why are people going so wild
0:23still for the much more expensive
0:26versions of the exact same supplement?
0:28But, this is where the problem begins. A
0:30few months ago, I uncovered not just one
0:32multi-million dollar scam involving
0:34creatine gummies, but I uncovered
0:36several. Now, for a very quick recap,
0:38the first one was Overload. They were
0:39using me in their adverts, promoting me
0:41all over TikTok. Asked them several
0:43times to stop using me in the adverts,
0:44and they didn't. Tested their gummies,
0:46no creatine present. And Overload, like
0:47a lot of the other companies, quickly
0:49pointed the finger to it being a bad
0:50batch. So, then I decided to get the 10
0:52biggest brands of creatine gummies, and
0:54I sent them all off to get tested. And
0:56lo and behold, over half of the gummies
0:58came back with no creatine detected. One
1:01company in particular, called Push
1:02Gummies. Now, I had a feeling that these
1:04companies might do what Overload did and
1:06say it was a bad batch. So, what I
1:07failed to mention in the first video
1:09was, not only had I tested their
1:10gummies, I tested several batches of
1:12their gummies and sent them to the very
1:14same testing laboratory that they got
1:16their own gummies tested. Even signed
1:17off by the exact same person. Which has
1:19now got me banned from being able to
1:21test things with Eurofins. Lol. And one
1:23of the craziest things was, the
1:24certificates that Push Gummies were
1:26putting on their website were falsified
1:28from the very manufacturer in China.
1:30They had connected them with the person
1:31to do the testing for them. They had
1:32never tested their own product. So,
1:33whether or not that's their fault, let's
1:35just say this. Anyone out there in the
1:37supplement industry, if your one-star
1:39reviews and your five-star reviews say
1:41the exact same thing,
1:43"I can't even taste any creatine."
1:44That's a problem. Then a good mate of
1:46mine, Adam Sullivan, just made a million
1:47dollars in 10 days releasing his own
1:49brand of creatine gummies.
1:51According to his tests, they have
1:53creatine in them. I haven't got my
1:54results back because I've been banned by
1:56Eurofins, but I will definitively have
1:57that amount of creatine in per gummy
1:59very, very shortly. Let's get back to
2:00the question. Why are people going crazy
2:02for much more expensive versions of
2:04creatine than just taking creatine? What
2:06I've come to discover is there are two
2:08different types of creatine users
2:09worldwide. Let's begin with group one.
2:11In a mental, I've literally got
2:13creatine gummies everywhere for the last
2:15few years. You group one, these are the
2:17people very quick to comment Declan, and
2:18they go, "Oh my god, why can't you just
2:20get a scoop of creatine and put it in
2:22your drink every day and mix it? It
2:24dissolves with water. What's wrong with
2:25you?" They look at you as if you're
2:27mentally handicapped for missing a day
2:29of creatine. These are the same people
2:31that I remind you, Declan, are the type
2:32of people to put plain chicken and
2:34broccoli in Tupperware, to stack it up,
2:36and come into work, and eat tuna at the
2:38desk, and go, "Ha, look at that person
2:40having a muesli bar. You don't know seed
2:41oils are bad for you?" There is a cohort
2:43of people that I can only call six-pack
2:45Pete, the [ __ ] boring ball bag,
2:46right? To them, the idea of putting
2:48ketchup on something is crazy. We all
2:50know a group one person. The type of
2:53person that will fast for 72 hours, or
2:55doesn't eat plain food, and they will
2:57sit in economy for 18 hours fasting
2:59because there's too much salt in plain
3:01food. The type of person that thinks
3:03people that drink Coke Zero are mental,
3:05and they should just have a glass of
3:06water instead. The group one bell end.
3:09We all know them. Do you know a group
3:10one bell end? Are you a group one bell
3:11end? What else would a group one bell
3:13end do? I know. They would take scales
3:15to dinner with them, plop it on the
3:16table, put the plate on it, and then
3:18measure the amount of green beans
3:19they're taking from the middle, and put
3:20it into MyFitnessPal. Now, there's
3:22nothing wrong with being a group one
3:24orthorexic piece of [ __ ]
3:28But, these products weren't made for
3:30group one individuals. Let's get into
3:31group two. People in group two aren't
3:33stupid. I actually exist in group two. I
3:36know the benefits of creatine. I've done
3:38many videos on it online. I actually, in
3:40fact, have some of the most viewed
3:41YouTube videos in history when it comes
3:42to creatine. But, every time I get a
3:45bag, or a box, or a pot of creatine, I
3:47say to myself that this time, Declan,
3:49it's going to be different. And guess
3:50what? It's not.
3:51It ends up going into the top cupboard,
3:53and I say to myself, "This time's going
3:55to be different." This bag is ancient.
3:57It's old. It's from when we first moved
3:59in here. It's about 3 years old. You
4:01wanted to know why the creatine was
4:02crumpled in the beginning? Declan, there
4:04are old, creepy Australian men in
4:06Thailand getting knocked off in a
4:07massage parlor by a young woman who is
4:10younger than this piece of creatine.
4:12This is easily 20 years old. It looks
4:14like some of Colombia's finest marching
4:16powder. And sometimes I wish it was.
4:18It's not me not knowing the benefits of
4:21creatine. It's not the fact that I can't
4:24take the creatine. The fact is, the
4:26process of taking it just isn't good
4:28enough for me to do it on a daily basis.
4:30And there are millions of group twoers
4:32who would only take creatine if there
4:34was an easier way. The same way that
4:36almost everyone can write their own
4:38training program, but they hire coaches
4:40like me and my amazing online coaching
4:41app, ARC, because the workout is there,
4:44the results are what they need. They
4:45need something that makes it easier, and
4:47to reduce the barrier to entry, so they
4:49actually do the thing they need to know
4:50to do. There'll be a free trial for that
4:52in the link to description to this
4:53video. The crazy thing is, to group one,
4:55this looks moronic, stupid, overpriced,
4:58ridiculous. And the fact that the
4:59majority of them don't have any creatine
5:01in them, that's one thing. But, to group
5:02two, there's finally a world where they
5:05can take creatine for long enough to
5:06reap the benefits. Because the biggest
5:08tragedy in the industry is this. It
5:09takes about 3 to 4 weeks of
5:11supplementing creatine every single day
5:13to hit something called saturation.
5:15Basically, you've got enough in your
5:16system to reap the rewards and the
5:17benefits. Most people would take
5:19creatine for like a week, and they don't
5:20feel the difference, and they're like,
5:21"Oh, it doesn't work. Oh, I'm a
5:22non-responder." Most people have never
5:23been creatine saturated. Most people
5:25that buy a tub of creatine never
5:26actually get to the creatine beta
5:28paradox, which is something that I just
5:30made up, which is where the benefits
5:31actually start to kick in. Strength
5:32increases, muscle mass. People accusing
5:34you of being on steroids, which I've got
5:36quite a lot of randomly since I started
5:37TRT. These gummies could finally mean an
5:40end to millions of people that need
5:42creatine, that tried taking creatine,
5:43that didn't take enough creatine for
5:44long enough to saturate themselves for
5:45the benefit of creatine, to take
5:47creatine. So, let's quickly rewind to
5:48March 2025 this year, when I released
5:51this video with 1.7 million views. You
5:54guys may or may not remember that I was
5:56going to invest into a British brand
5:58called Overload. It all went wrong, and
5:59they pulled on the deal as soon as I
6:01wanted to do my due diligence into
6:02testing the gummies. So, that was
6:04incredibly strange. Then the second
6:05thing was, they started using me in ads
6:07without permission. My opinion is that
6:10someone in their team went, "Why are we
6:12going to get this guy to invest when we
6:13could just use him in ads anyway?" And I
6:15even sent them a very polite legal
6:17letter asking them to discontinue, and
6:18in the nicest way possible, they told me
6:20to [ __ ] off. And we all know how that
6:22turned out when everyone found out there
6:24was no creatine in them, and that they'd
6:25been ripping off thousands of customers
6:27for millions of pounds. So, I set out to
6:29create my own creatine gummy that people
6:32could trust. Let me show you Gym Sweets,
6:34which was the brand. So, here is Gym
6:36Sweets. The packaging's going to look
6:37like this. And actually, that little
6:39circle in the middle is going to be
6:40transparent, so you could see the
6:41gummies inside. We had all the warnings,
6:43everything set out. Let's go 1st of
6:45January. So, nearly a year ago. You can
6:47see here samples, different types of
6:50gummy, competitor analysis, factories,
6:52timeline. The designs we thought looked
6:55pretty sick. Even every single component
6:58about the logo design, color palettes,
7:00color codes, looked at different
7:01typography, textures, icons. Everything
7:05was looked into. Spent hours on calls
7:07going through all of this. And as you
7:08can imagine, thousands of dollars in
7:10design. Which begs the question, why do
7:12I not have a creatine gummy product? And
7:14truth be told, going through the process
7:16of trying to find a good supplier, a
7:17reliable supplier, having to stay on top
7:19of the batches. Also, I will just be
7:21honest with you, the process of creatine
7:23being converted into creatinine. And
7:26also, I could not find enough science
7:28and literature about the degradation of
7:30gummies. And I'll 3, 6, 9 months time,
7:33whether or not the purity of that
7:35creatine would be managed, kept, or
7:37preserved. Because as we scale this
7:40business, the amount of stock that we're
7:42going to have is going to become much,
7:43much bigger. At the moment, we have
7:45about $6 million
7:46worth of stock of just Neutronic cans in
7:48circulation at any given point. Some of
7:50those might sit on a shelf for 2 months,
7:513 months, maybe even 6 months. A can of
7:53Neutronic lasts about 2 years. So, there
7:55are all these considerations. And if we
7:56scaled to the size that we had a million
7:58bags of creatine gummies, and some were
8:00to sit in a warehouse, let's say in
8:01Australia, and they were to get warm,
8:02could we be confident they would still
8:04have the essential 5 g of creatine in
8:07them? And the answer I got to was no.
8:09Considering that I made the most viral
8:10video in the world calling people out on
8:12their purity and their creatine content,
8:14I could not take that risk. So, I had to
8:15make something different, which is why
8:17we decided to make this. Neutonic
8:19creatine sachets. Now, just before I
8:20show you these, these are made with
8:21something called Creapure, which is the
8:23purest type of creatine on the planet.
8:25Very expensive, very premium, and you
8:27have to get that from the Germans. They
8:29make great cars. They You'd have to
8:30trust them. All my All my whips are
8:32German. We had the Volkswagen, then we
8:33had the Audi, now we have the Porsche.
8:35Let's start off with pineapple. Look at
8:36that. One month supply. This is actually
8:38my first time seeing them in real life.
8:39I haven't seen a pineapple one yet.
8:41Then, if you guys uh subscribe, we
8:42should be sending you a whisk. Also,
8:44should have a look at the bundles on the
8:45website. There'll be a link in the
8:46description. You get one of these. Now,
8:48I couldn't find my Neutonic bottle, but
8:51I found an AG1 bottle from an AG1 video
8:55that I did a couple years ago, when I
8:56spent $99 US
8:59on a month supply of greens powder. $99
9:01US
9:02on a month supply of greens powder,
9:04which was mostly spirulina. So, creatine
9:06actually works. Loads of evidence. A
9:09third of the price Even the expensive
9:11sachets, about a third of the price of
9:13AG1. Now, I know some people are going
9:15to jump up in defense of AG1, but all
9:17I'll say is this. If that formula that I
9:19spent $99 US on for 1 month was so good,
9:22why did you just reformulate all those
9:24millions of dollars of people buying
9:26your greens powder? Yeah, you had to
9:27reformulate. But, I've been asked
9:29politely to stop going after Chris's
9:30sponsors. Smells like gains. The
9:32sweetener we've used is stevia. Not
9:33going to lie to you, when we were doing
9:34the testing, sucralose tasted better.
9:37But, one thing we've learned is that
9:38some people don't like the idea of
9:40sucralose. They want natural sweeteners.
9:41We want natural sweeteners. Probably
9:42tastes about 5% worse, but we did it for
9:44the hippies. You won't believe me, but I
9:45taste better than the time we did that
9:47the sample. You got one there? Do you
9:48want to put it in your water? Go and
9:49give me that. And you can say it's [ __ ]
9:51if you want, because people will find
9:52that more believable. Oh, look at all
9:53the mess you made. Wait, you didn't,
9:55because you used the sachet. You could
9:56have ripped a bigger in that.
9:58I feel like you're enjoying that now.
10:00What's life like not caring about the
10:01environment?
10:03It reminds me of something. A monger.
10:05Yeah, it tastes just like that.
10:06>> Good man, you get to keep your job
10:07another day. It's good, isn't it? It's
10:08good. Yeah, it's good stuff. If you are
10:09seeing this segment in the video,
10:11creatine sticks are now on sale in
10:13Australia from Australia. So, they won't
10:15take weeks to arrive. Pineapple, very
10:18good. Strawberry lime, also very good.
10:19We've done unflavored and I'm not going
10:21to lie to you. I'm an honest guy. Not
10:23sure why we've done unflavored. I mean,
10:25we've gone to all of the effort to
10:26create these amazing flavors that make
10:28it really easy. So, this would be I
10:30don't know if people are maybe
10:31traveling, maybe mixing it with
10:32something else. Maybe you're having
10:33electrolytes. Now, don't get me started
10:35on whether or not people need
10:36electrolytes cuz again, we're not going
10:38to go after Chris's sponsors. But, some
10:39of you might have a pre-existing
10:41routine. Maybe it's a smoothie that you
10:42have in the morning. Maybe it is an
10:44electrolyte blend you have at Jijitsu,
10:45whatever it is. That would be
10:46unflavored. I wanted us to do three
10:48flavors, but I'm pretty sure that in
10:50some of the competitors that don't use
10:52Creapure, they have pretty outstanding
10:54amounts of sales for unflavored. So,
10:55we're going to go with it. Like I've
10:56said before, it's going to take a good
10:58few weeks. You're pretty much going to
10:59have to finish a whole box for it to get
11:00into circulation. But, what I will say
11:02is what I've always said, if you go to
11:03neutronic.com, use the link in the
11:05description, you buy these for whatever
11:06reason, and you don't love the taste, or
11:08you think there's a quality discrepancy,
11:10or whatever it is, email me
11:11james@neutronic.com and I'll deal with
11:13every case personally. The reason I can
11:15do that is because we don't get that
11:17many people complaining. We get some
11:18people being cheeky. But, that one
11:20tasted better than I remember from the
11:21sampling session. You got a bit more,
11:23yeah? Oh, you see Oh, you didn't even
11:24know I was filming you. Give me some of
11:25that. I want to have a bit more. Dare I
11:26say it, that's better than I remember.
11:28That's put me in a better mood. And I'm
11:29not going to say anything bad about the
11:31gummy brands that are here. These
11:32gummies here from Noo Nutrition are also
11:34excellent, but the reason they have so
11:36many gummies remaining is that if I eat
11:39four or sometimes five, the amount I
11:40need to get my recommended daily dose of
11:425 g creatine, I always get a little bit
11:44of stomach irritation. And it's not from
11:46the creatine because if I smash
11:47creatine, nothing happens. So, I think
11:49some of these companies are using
11:51ingredients in their gummies, which is
11:52giving me a bit of like gastric upset.
11:54Sometimes get a bit bloated. Sometimes
11:56just don't really feel that great after.
11:58And I don't know if that's the
11:59technology you need to use to make the
12:01gummy hard or have a chewy texture, or
12:04to hide the grit. But, yeah, I just get
12:06a bit of stomach discomfort. So, there's
12:08one elephant in the room that we haven't
12:09covered yet that we do need to talk
12:10about. This is about two and a half
12:12times to three times cheaper than this.
12:15There's a pretty hefty price
12:17discrepancy. And in every scenario,
12:19Neutonic costs more. And this is where I
12:20have to admit, I'm not selling you
12:22creatine. What I'm selling you is the
12:24outcome you will get from actually
12:26supplementing it for once in your life.
12:27What I'm selling you is the fact that
12:29you will actually become creatine
12:31saturated within the next 3-4 weeks.
12:33What I'm actually selling you is that
12:34you will never ever have to worry about
12:36the purity or the content or the amount
12:38of degradation occurring within your
12:40creatine. What I am selling you is
12:41something that you can just stuff in the
12:43car, put in your travel bag, keep in
12:45your gym bag, and that taking creatine
12:47isn't something that you just do, it's
12:48something you actually end up looking
12:51forward to. That to me is where the
12:53gummy market has been so lucrative.
12:54People haven't wanted more creatine.
12:57They've wanted the means of taking
12:58creatine to be easier, to be more
13:00accessible, and to be less messy. Every
13:02product that we've created wasn't
13:04actually just with you in mind, it was
13:06with me in mind. Before doing speaking
13:07gigs and talking to hundreds of people,
13:09I used to always kick off about what
13:11type of energy drink that we were going
13:12to have because speaking to someone for
13:149 hours is exhausting. And to get to an
13:15event, there's only full sugar Red Bulls
13:17in the fridge, it'd ruin my day. The
13:18reason I created this was I needed
13:20something to make my life of taking
13:22creatine easier. I travel a lot. I don't
13:25fancy taking ominous white bags of
13:27powder in my travel case with me when I
13:28go through Dubai. So, you probably only
13:30have a couple of questions left in your
13:31mind. The first of which would be why
13:33would Neutonic, a company predominantly
13:35that works with nootropics and
13:37ingredients to help people focus and
13:38concentrate, want to get into a sports
13:40performance bodybuilding supplement?
13:42Well, that's because you could call
13:43creatine a mild nootropic. There's a
13:45study here about the effects of
13:46supplementation on memory in healthy
13:48individuals, a systemic review and
13:49meta-analysis. Creatine supplementation
13:51enhanced measures of memory performance
13:53in healthy individuals, especially in
13:54older adults. The effects of creatine
13:56supplementation on cognitive function in
13:58adults, a systemic review and
13:59meta-analysis. Current evidence suggests
14:01that creatine monohydrate
14:02supplementation may confer beneficial
14:04effects on cognitive function in adults,
14:06particularly of the domains of memory,
14:08attention time, and information
14:09processing speed. The effects of
14:10creatine supplementation on cognitive
14:12performance, a randomized control study.
14:14Our study in combination with the
14:15literature implies that creatine might
14:16have a small beneficial effect. Given
14:18the safety and broad availability of
14:19creatine, this is well worth
14:20investigating. A small effect could have
14:22large benefits when scaled over time and
14:24many people. That's really what we're
14:25looking to do here. You think about it
14:27this way. Let's say creatine improves
14:29your strength by 5%. being very
14:30conservative. The compounding interest
14:32of that happening in every single
14:33workout, three, four times a week, 16
14:35times a month, couple hundred times a
14:37year. Those gains over time make a big
14:38impact. So, if creatine can have that
14:40benefit to you physically, and it can
14:41have that benefit to you mentally,
14:43whether it's scripting a video, writing
14:44at work, presenting in a meeting, these
14:46little bits of marginal gains are what
14:48get you ahead. The influence of creatine
14:49supplementation on the cognitive
14:51functioning of vegetarians and
14:52omnivores. And again, just before I even
14:54read that, it's worth noting that 5 g,
14:56if you're a vegan and you have 5 g
14:58creatine, you will have more circulating
15:00creatine in your system than someone
15:02who's like on a carnivore diet. Creatine
15:04supplementation did not influence
15:06measures of verbal fluency and
15:07vigilance. However, in vegetarians
15:09rather than those who consume meat,
15:10creatine supplementation resulted in
15:11better memory. Now, we spoke before
15:13about the idea of potentially
15:14mega-dosing creatine. I've not tried
15:16this myself yet or tested it too much,
15:18but Rhonda Patrick is probably at the
15:20forefront of this. So, let's see what
15:21she has to say about it. If you take
15:23someone and you sleep deprive them for
15:2621 hours
15:28and give them about 25 to 30 g of
15:31creatine,
15:32it completely negates the cognitive
15:35deficits of sleep deprivation. Actually,
15:38not only does it negate the cognitive
15:40deficits of sleep deprivation, it makes
15:43people function better than if they were
15:46well rested.
15:47>> Many things have come and gone in the
15:48fitness industry. The power plate that
15:50was supposed to be amazing. You got
15:51P90X, the Insanity workout, intermittent
15:54fasting, 72-hour fasts. One thing is
15:56constant variable. One thing, no matter
15:58what we do as far as researching,
16:00studying, implementing, has anywhere
16:01near the effects of creatine. It's here
16:03to stay. Creatine isn't going to get any
16:04better than creatine monohydrate. It's
16:05certainly not going to get better than
16:06Creapure. So, rather than putting a
16:08focus on new things you can add to your
16:09regime, whether it's an ice bath, or
16:11whether it's saunas, or whether it's
16:12sunning your bum hole. Yes, some people
16:15spread their cheeks to the sun. I don't
16:16think anything is going to give you the
16:17bang for the buck that creatine does.
16:19One more time. I did not make this for
16:21group one melons eating plain chicken
16:23and broccoli that dry scoop their
16:24creatine. I don't love it. I made this
16:25for morons like me who, unless the
16:27process of taking it every day is pretty
16:29much effortless, we're not going to do
16:30it. All of you should find the easiest
16:32and most efficient way to consume
16:33creatine. I'm not saying this is right
16:35for everyone, but it's pretty damn
16:36perfect for a big amount of you. So,
16:37there's going to be links in the
16:38description. Grab some, try it out. And
16:40if you're not interested, but you want
16:41to know more about that creatine scam
16:42that I unfolded, well, you can watch
16:44that one here. I appreciate you
16:45watching. Whether it's my products or
16:46someone else's, take your damn creatine.
16:47Bye-bye.