Full transcript
0:00anyone who's ever heard of creatine
0:01gummy before always seems to think the
0:03same thing how on Earth does this taste
0:05so good with creatine in it usually
0:07creatine's rather grainy and powdery
0:09however despite our suspicions
0:11manufacturers and brands have always
0:12reassured us that not only do these
0:14supplements have creatine in that they
0:15have the right amount of creatine in for
0:17us to get the benefits but quite a lot
0:19of research has emerged this week
0:21showing that that not may be the case
0:24truth to be told I should be in bed
0:25right now I had surgery two days ago but
0:27with everything that's going down online
0:28I had to get this out there and also I
0:30nearly got caught up in the middle of
0:31this whole thing and I'll be explaining
0:33how I ended up on a private jet with the
0:35founder of the company that's facing the
0:37most allegations so before we delve into
0:39these results let's look at two things
0:41the first thing what is an effective
0:42dose of creatine so as a gold standard
0:44we're told that you should aim to get
0:46five grams of creatine a day and for
0:48almost everyone five grams of creatine
0:50manah hydrate every day and timing
0:52doesn't matter is going to sort you out
0:53now I've always said that if you're a
0:54little bit smaller you can maybe get
0:56away with a little bit less but you
0:57should probably take five GRS anyway and
0:59I also famously said if you've ever been
1:00to Thailand and a lady boy says to you
1:02oh big boy you probably deserve to go
1:03north of that 5 g mark and for years
1:05whenever I put the powder into a drink
1:07I've always gone a little bit over
1:09because I've always thought if I
1:10undershoot it a little bit I'm not going
1:11to get the full benefits and if I
1:13overshoot it a little bit what's the
1:15worst that can happen and when we look
1:16at the benefits of creatine we're now
1:17seeing some new research that there can
1:19be some cognitive benefits single high
1:21dose of creatine can temporarily improve
1:23cognitive performance during sleep
1:24deprivation this is due to creatine's
1:26ability to prevent a drop in pH level
1:28improve processing speed increase
1:30intercellular energy consumption and
1:32increase high extracellular creatine
1:35availability the main ones are to do
1:37with performance in the gym how much
1:39extra muscle would you build if you took
1:40creatine every day for a year straight
1:42one extra pound 2 extra pounds 10 extra
1:45pounds well the best science seems to
1:47say that you probably gain something
1:48around 2 to 3 extra pounds or 1 to 1.5
1:51extra kilos of lean mass and even though
1:53some of that will be water weight any
1:55water you hold from creatine will be
1:56inside the muscle where you want it so
1:59that's not a bad thing creatine can also
2:00help you build muscle about onethird
2:02faster so if it would have taken you 5
2:03months to add 5 pounds of muscle before
2:05creatine could help you do it in 3 and
2:071/2 months instead the majority of
2:09people on the internet know about this
2:10because I have some of the most viewed
2:11videos on YouTube about the subject of
2:13creatine which some of these companies
2:15have been ripping off without buying
2:16permission to sell their products which
2:18adds another layer of complexity to
2:20today's investigation but we'll get into
2:21that in a second so let's quickly look
2:23at the creatine gummy industry for
2:25decades now we've studied creatine we
2:26know it's good for us but the toughest
2:28thing is the administration of it it's
2:30quite gritty it doesn't taste nice it
2:31gives some people's stomach upset so
2:32very clever companies thought okay let's
2:34sell creatine in a form that'll be
2:36easier for people to take it because
2:38it's all about habits at the end of the
2:39day getting someone to consume three to
2:41five gummies every day is a lot easier
2:42than it would be to get someone to put a
2:44heaped teaspoon of grainy horrible white
2:47powder into their water or protein
2:49Shaker so the world of creatin gummies
2:51for born now it's worth noting as well
2:53that there is a pretty big markup in
2:55these gummies this is the most expensive
2:57form of taking creatine but irrespective
2:59a price people love them but I don't
3:01know about you the very first day that I
3:03tried one of these creatin gummies the
3:04first thing I said was there is no way
3:07there is creatine in that and well my
3:09assumptions let's see if they're correct
3:12so overload here is one of the brands
3:13that's in the firing line now overload
3:15state that each gummy is between 3 to 4
3:18G and that in each gummy of 3 to 4 G
3:21there is 1.5 G of creatine which means
3:24if you would have three to five gummies
3:26a day you would hit the amount of
3:28creatine in which you need so then I
3:30thought if I'm going to make this video
3:31and make that level of accusation I'm
3:32going to have to send a sealed bag of
3:34these creutin gummies to uins to get
3:36tested and well the results have come
3:38back first of all the sample weight was
3:402.8 G and we'll get onto the
3:42significance of that in a second as far
3:43as the
3:45monohydrate where they were supposed to
3:47be 1.5 G there are
3:500.849 G looking at this we can assume
3:53there was once creutin in the whole of
3:55China where the factory exists it's that
3:58little like I said of other tests that
4:00are being done that are going to find
4:01their way back to us but let's have a
4:03look at the issue why the actual weight
4:05of the gram only being 2.8 G is an issue
4:07overload took to social media very
4:09quickly to defend themselves but they
4:12redacted some of the information
4:13available then down here where it says
4:15creutin monohydrate it stipulates that
4:1837.3% of each gummy is creatin
4:20monohydrate now the math say math in on
4:23that to begin with but there's another
4:24thing the certificate of analysis shall
4:26not be reproduced except in its entirety
4:29which means that if you if you're going
4:29to share that document you have to share
4:31the whole thing it's worth noting that
4:32just before when I showed you the test
4:34results it was not in their entirety so
4:36I'm going to put something in the
4:37description to a way that you guys can
4:39access not only the results of the ones
4:41that I'm talking about but then the full
4:42results of any of the results that come
4:44through in time to come now it appears
4:46I'm not the only person that has had
4:48their suspicions on creating gummies
4:50this is non nutrition they undertook
4:52further test on the sour watermelon
4:53flavor creatin gummies through testing
4:55of the 3 g gummy sample we found them to
4:58contain. 76 Mig of creatin monohydrate
5:02which is
5:030.05% of the claimed 1500 Mig of creatin
5:06monohydrate per
5:08gummy and these guys came with receipts
5:11let's quickly look at how I ended up on
5:13a private jet with the owner of one of
5:14the companies in question my manager is
5:16getting slammed with ads in the UK about
5:18this creatin gummy business and he goes
5:20on to Amazon and sees the sheer amount
5:22of these products being sold each month
5:23he can't believe there's such an
5:24opportunity in the market that we don't
5:25know about now I can't even really talk
5:28about the numbers the brands like
5:29overload of selling because I've signed
5:31an NDA I was in the process of investing
5:33into this company but anyone can look
5:35online and see they are selling millions
5:37of gummies so I did what any
5:39entrepreneur would I reached out to the
5:40owner hey would you like to come on a
5:42private jet TOA so I can learn a bit
5:44more about the business and I was so
5:45impressed by the business that I made
5:47him an offer so we make him a deal he
5:49accepts Happy Days looks like I'm going
5:51to add a czy and gummy business to the
5:54portfolio excellent tasting creating got
5:56me on myad so let me say Okay moving
5:58forward we got some legal due processes
6:01we do some third party testing it was
6:03just around that time the accepted offer
6:05then was rejected now after the collapse
6:07of the deal I had some questions about
6:09due diligence and I always had those
6:11apprehensions in my mind the first time
6:13I tried them I had a belief there's no
6:15creatine in this now I'm not a
6:17connoisseur of creatine but I wanted to
6:19know if there really is technology out
6:20there that can make a supplement so
6:22difficult to take like creatine
6:23undetectable to the human pallet one of
6:25the reasons I had a comment on this is
6:27they are still using videos of me to
6:29promote the brand without permission
6:31despite being rejected from the deal and
6:33asking several times and even sending a
6:35legal letter there are still active
6:37adverts for me being used to promote
6:39this business when we look at some of
6:41the Amazon reviews some people are
6:42saying that the individual gummies only
6:44weigh two G grams so if with the own
6:47results that you're proclaiming saying
6:49that 37% of your gummies contain
6:51creatine even if that is true that means
6:53there's only 600 Mig per gummy not, 1500
6:57that's less than half also according to
6:59your own packaging allulose in the
7:02United Kingdom allulose is currently
7:03being classified as a novel food
7:05requiring approval from the food
7:06standards agency before it can legally
7:08be incorporated into food products and
7:10supplements as of February 2025 this
7:12approval has not yet been granted
7:14rendering allulose unauthorized for use
7:16in these markets that's a problem some
7:18of these reviews are getting spicy
7:20online the nutritional value State at
7:22serving weight 7 G and it's supposed to
7:24include 4 and2 G of creatin 4 and2 G of
7:26carbohydrate that's 9 G nothing adds up
7:29and they refuse to acknowledge it people
7:31asking for proof of certification
7:33dissolving in water leaves no Powder now
7:35just to make clear this video was
7:36supposed to be coming out in a few
7:38months time I've actually sent off three
7:40other batches that are currently in the
7:42process of being tested so even if
7:45overload if you want to come to me for
7:46legal and try and sue me for defamation
7:48or whatever I've got plenty of sealed
7:49bags let's look into where this really
7:51becomes an issue creutin gummies are
7:53expensive although the practicality for
7:54creating gummies is unarguable they're
7:5710 times the price of what creating
7:59powder cost
8:00now if there was the purported amount of
8:01creatine in there fine but let me use
8:04the kindest amount of data in front of
8:06us where some research shows there's
8:08little to zero quite literally not even
8:11enough to say there's a trace of
8:12creatine in there let's look to our
8:14kindest figures of saying there's 6% of
8:16the amount of claimed creatine in each
8:18gummy that means you would need to now
8:20take 20 times as many gummies to hit the
8:23minimal effective dose for someone
8:25considering a bag is £24 or £23.99 if we
8:28times that by 20 someone would need to
8:30spend nearly £500 a month on gummies to
8:33get the same amount of creatine that
8:35they could get for £5 now it's worth
8:37noting I very highly doubt that the
8:39founder of overload Johnny who I think
8:42was 18 at the time of launching the
8:43business created some master plan to rip
8:45people off the chances are this is a
8:47factory in China that are selling sweets
8:50as supplements but as a business owner
8:52who's running over 900 adverts on meta
8:54of which a lot of ripped off of my
8:56YouTube videos you should be doing your
8:58due diligence to ensure that you're
8:59testing your own product to ensure
9:02efficacy to ensure that your thousands
9:03of customers are getting what they're
9:05paying for but how companies are going
9:06to regain trust with their customers how
9:09this is going to impact the supplement
9:10industry as a whole and whether or not
9:12this will prod High Street resellers
9:14into ensuring that they do third party
9:16testing before selling products which
9:17they don't do at the moment something
9:19needs to change in this industry because
9:21paying 10 times the price of creatine to
9:23get a thousandth of the amount that's
9:25not just a bad deal that sounds illegal