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Meet The Longevity Expert That Doesn't Understand Science

James Smith · 3,281 words · 15 min read

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— Coke Zero Fear Mongering

0:00I know this is really going to rub some

0:01people the wrong way, but we really need

0:02to speak about this. Brian Johnson, the

0:05guy that wants to live forever. I'm

0:06gonna get so much for this, but

0:08let's just get into this.

0:09>> We're at a party. Which one's worse?

0:10Wine or diet coke? Let's take a look.

0:12Caramel color, aspartame, phosphoric

0:14acid.

0:14>> He's just kind of reading these things

0:15out without actually giving any context.

0:17For instance, aspartame. We've done some

0:19videos on this before. Broken down into

0:21what? Fenylanine, aspartic acid, and

0:23methanol. And that sounds really bad and

0:25dangerous, but let me find it. Actually,

0:27there's a really good graphic. And this

0:28this article here I've been citing since

0:31like 2017. First of all, it's by Menow

0:33Henzelman who's a very well- reggarded

0:35based expert. And every claim in here

0:37that he says is backed up by studies. So

0:40often you'll know if someone is

0:42objectively making a claim about

0:43something because there'll be some kind

0:44of evidence to back it up. Now this

0:46graphic here, did I get it right?

0:48Methanol, spartic acid, phenylanine. So

0:50one can of diet soda 125 milligs.

0:52Methanol. Oh my god. Again, a glass of

0:54tomato juice contains six times as much.

0:56Fenyl alanine again 100 gram of beef

0:58contains 16 to 32 times as much and a

1:00spartic acid one egg contains 34 times

1:03as much. So even when we look at these

1:04kind of bad names that he's talking

1:06about what does that mean? Again if we

1:08come down to here the study was in rats

1:09and I famously did that coke zero video

1:11where I was like you should be worried

1:12if you're a rat and if we look here at

1:14the safety matrix unless you're

1:16consuming over,00

1:18to 4,000 cans of soda a day you're going

1:21to be fine. And then there are some

1:22issues of people that do have sweetened

1:23beverages. You know, some people, for

1:25instance, will have a protein bar and

1:26they'll get a bit of a gut reaction and

1:27they'll be like, "Oh, it's the

1:29sucralose. Oh, the stevia." And it's

1:31actually one of the other compounds in

1:32it. They just look at the protein bar

1:34and think, "What's the easiest thing to

1:35blame?" So, straight away, just reading

— Correlation vs Causation:

1:37out stuff making it scary. It's

1:38fearongering.

1:39>> Potassium benzoate, natural flavors,

1:41citric acid, and caffeine. And aspartame

1:44may disrupt your microbiome.

1:46>> And again, actually may disrupt. We're

1:49not saying does disrupt. We've gone into

1:51the evidence and studies of this quite a

1:53lot recently and there's a pority of

1:56evidence. So again may for some people

1:58but most people no fear mongering

2:00>> coke may also increase the risk of type

2:022 diabetes, heart disease and

2:04>> but what are you citing here? And again

2:06he's probably trying to site here

2:08associations diet soda and non-coric

2:11artificial sweetener use of markers of

2:12glucose and and a lot of the

2:14associations between these is that who

2:17drinks the majority of diet sodas? Obese

2:19people. So therefore, it's very easy to

2:21create an association between the two.

2:23Here's another one for you. Did you know

2:24that ice cream sales are associated with

2:27drowning? You might think that's crazy,

2:28but no. On warmer days, people are more

2:31inclined to eat ice creams. On warmer

2:32days, people are more likely to swim.

2:34That does not mean that drownings are

2:36caused by ice cream. That is an

2:38association. And here we've actually

2:40seen that water is not superior to

2:41non-nutritive sweetened beverages for

2:43weight loss during a comprehensive

2:44behavioral weight loss program. I'm

2:46pretty sure there's some other studies

2:47as well that show that having sweetened

2:49beverages can have a benefit to weight

2:52loss and calorie controlled diets. So,

2:54we can't just objectively look at

2:55something and go, "Oh, it's got E

2:57numbers in." Did you know E numbers are

2:59also a safety rating? It really annoys

3:00me when people go, "Don't have that.

3:02It's got E numbers in." Guess what?

3:04Vitamin C's E number is E300 plebs. So

3:07this fear-mongering about Coke Zero,

3:09which actually for a lot of people, if

3:12you want them to live longer, mate,

3:14swapping them from calorie containing

3:16beverages to sugar-free sweetened

3:18beverages would only positively impact

3:20their energy balance, therefore allowing

3:22them to lose weight. And we know

3:23objectively, brother, that reducing

3:25someone's level of adopostia, which fact

3:26they have, helps them with longevity. So

— Wine Isn’t Healthy — But Context Matters

3:28you are being a bit of a knobed,

3:31bro. This is super unprofessional of me

3:33to say this, right? But if we were to do

3:35like a double blind control study and I

3:37was to identify people to their health

3:39metrics, and I know that's some

3:40prejudice, I would not say, "Oh my god,

3:43this guy looks like he's going to live

3:44hundreds of years." Oh, easily to 500.

3:46You look like you're about to have a

3:47anxious breakdown. Anyway, let's

3:48see what you got to say about the wine.

3:49>> It has a halo effect for high culture.

3:51Wine has between 12 and 14% alcohol. It

3:54is a class one caren. One drink a day

3:56can increase the risk for several

3:58cancers.

3:58>> You sound super dehydrated as well.

4:00>> And the choice of diet coke or alcohol,

4:02I'm going to choose dehydration.

4:03>> Okay. I would agree that I disagree with

4:05people when they say there's benefits to

4:06alcohol from a health perspective. There

4:08isn't. It is a toxin. It isn't good for

4:11you. However, again, we're lacking

4:12nuance and debate. We can say to people,

4:14"Hey, wine is not good for you." And if

4:15you are going to have wine, have it in

4:16moderation because having a glass of

4:18wine once a month, having a glass wine

4:19once a day is obviously different

4:21outcomes in the dose, right? But from a

4:23social perspective, having a glass of

4:25wine with your partner might be

4:26beneficial to a marriage or your

4:27relationship. Having a glass of wine on

4:29a first date might be good for reducing

4:31inhibitions and allowing you to find a

4:33mate. Because again, if we look at that

4:35dates, if we just look at health

4:36markers, yeah, sure, we say alcohol is a

4:38bad thing, but if it helps two people

4:40bond, think of the economic benefits of

4:42people falling in love and living

4:43together under one household. Think of

4:45the benefits to society of those two

4:47people living together and having

4:48children. We could argue that having

4:50children is bad for you because of the

4:52negation it has to your sleep impact. No

4:54nuance. And the fact you would say I

4:56would pick dehydration is again just

4:58fear-mongering. You would obviously just

5:00ask for a glass of water and you're very

5:01very Machavelian with what you say about

5:03Coke Zero. I think you've got a mental

5:05illness Brian Johnson and it's very

5:08ironic you've got the same name as Liver

5:09King cuz he was also a shill. Now just

— Orthorexia & Eating Disorders

5:11before your loons come for me and want

5:13to attack me and say whatever it is. For

5:14any of you that don't know, Brian

5:16Johnson sold a business, made a lot of

5:17money, has devoted his life now to

5:19longevity. If we look at some of his

5:21most popular videos, tried to make my

5:23face younger. How bad is McDonald's?

5:26He's like a bit of a health bro. Now, he

5:28takes like a hundred supplements a day

5:29and does all kinds of other things under

5:31the guise of doing it to help everyone

5:33live longer. But there's just a few

5:35flaws from the outside looking in.

5:36Number one, if you really wanted to help

5:39people, you would be doing these on a

5:40one by one basis. You can't take a 100

5:43supplements and then talk about the

5:44benefits because that is not how you

5:46conduct a study. Anyone evidence-based

5:48goes, "Hold on a second. If you're going

5:49to change multiple variables at the same

5:50time, we cannot conclude that the

5:52benefits have come from anything else."

5:53One thing that I've had to navigate as a

5:54personal trainer is eating disorders.

5:56And then there's been anorexia, this

5:58bulimia. When you want to know about

5:59things that prematurely end people's

6:01lives, eating disorders are one of the

6:02most savage ones possible. It is very

6:04irresponsible, whether you're Joix or

6:06anyone else in this health-based

6:08industry, to label things as good and

6:10bad. Even as a PT that's done thousands

6:12of hours, I've had to refer so many

6:13clients to specialists with eating

6:15disorders. And the one that I don't

6:16think people pay enough attention to is

6:17orthorexia. Orthorexia is an unhealthy

6:19obsession with eating foods one

6:20considers pure, clean, and healthy. And

6:22the majority of the fitness industry can

6:24become really messed up by doing this.

6:25Now, here's my unpopular take. After

6:28making hundreds of millions of dollars,

6:29I can't help but feel there are a lot of

6:30people that make a lot of money and they

6:32realize it's not actually money they

6:33wanted. It's kind of recognition. It's

6:35status. It's the millions of views.

6:36Because let me tell you this, if I sell

6:38a business for $800 million, I'm not

6:40using social media ever again. I'm just

6:42going to go relax, spend time with my

6:43family. I think this guy's drunk on the

6:45recognition of, "Oh my god, you're

6:47amazing. Oh, what you do for us, you're

6:49like a modernday Jesus." But I can't

6:51help but think there's a person here

6:53with a bit of a mental disorder,

6:55obsessed with one of the most irrational

6:57things possible to live forever.

6:59>> I've been spending millions of dollars

7:01trying to create the perfect diet. What

7:03I did is I asked all my organs of the

7:05body. Hey, heart, liver, and kidney.

7:07What do you need to be your best self?

7:08We looked at scientific evidence and

7:09this is the result. A diet exactly

7:11mapped to produce 50.

7:13>> Who is going to be able to do this? I

— The Business of Immortality

7:15just don't get it.

7:15>> You can have caffeine, alcohol. I now

7:17have

7:17>> this dramatic music. You think it's a

7:19trailer for a film? that have

7:21the molecules you want to I've been

7:23spending millions of dollars developing

7:25an anti-aging protocol. Today I'm going

7:27to show

7:27>> I think there's just some discussion

7:28that needs to be had about not living in

7:31the sake of living. This guy is going to

7:33have a bedtime very poor social life.

7:36Weird friendship group for the sake of

7:38what? Getting people to double tap your

7:39real. I could be wrong. I just don't get

7:41it. Surely quality of life trumps

7:43longevity of life. This guy is on a

7:46route one mission to watch every single

7:48person he knows die. go to all their

7:50funerals. Maybe he's got a fixation with

7:52funerals and not living forever.

7:53>> I eat 70 pounds of vegetables a month.

7:55>> Oh wow. The fact you measure that mental

7:57illness.

7:57>> As you get older for men, this gets

8:00bigger.

8:00>> Yeah,

8:01>> that's

8:01>> when I wake up in the morning, I have a

8:03drink I call the green giant. Chlorella

8:05powder, spermadines, creatine, collagen

8:08peptides, cocoa flavonols, cinnamon.

8:10>> We have searched all over the world for

8:12the best possible cocoa. I have been

8:14spending millions of dollars for the

8:16past 3 years working to slow my speed of

8:19age. today.

8:19>> Surely the stress component of worrying

8:22about all of these things can't be good

8:23for you. Now, this isn't backed by

8:25science. I would consider myself

8:26evidence-based, but people that worry

8:27about stuff, I swear, must have a higher

8:30chance of dying. For instance, there's

8:32probably going to be someone in the

8:33Mediterranean somewhere who's like 110

8:35years old. And I guarantee he smokes

8:37like a chimney. And I bet his family

8:39have said to him, "Hey, Uncle Tommy, you

8:42got to stop smoking." I don't know why

8:43he's from New York now. They probably

8:44said to their uncle like, "Look, you got

8:46to stop smoking." He's like, "This isn't

8:47bad for me. I'm fine. I've been doing

8:49this for 100 years. He probably laughs

8:50and goes, "All my doctors are dead. All

8:52the people that told me to smoke aren't

8:54here anymore." Cuz he genuinely believes

8:56that smoking is not bad for him. Whereas

8:57the people that smoke going, "This is

8:58going to kill me. This is going to kill

8:59me. This going to kill me." Pray does

9:00kill them. Anyway, that's not me saying

9:01that smoking is good for you. We know

9:02smoking is bad. It's an example. I'm

9:04making a point. But this guy waking up

9:06every day like, "Oh my god, I'm going to

9:07check my pulse, check my HIV, I've got

9:08to get to sleep on time. Oh, got to get

9:09that crawl out. I've got to get my

9:10spring train. Oh my god, I've only taken

9:1290 pills today. I need to take 100."

9:13That can't be good for you. And I can't

9:15believe so many people suck this guy

9:17off.

9:18>> The reason why I take 100 pills a day is

9:20if the budget is 2,000 calories a day

9:22and the objective is perfect nutrition

9:24and it's vegan. This is what keeps my

9:26body in that perfect state.

9:28>> Mental illness.

9:29>> I'm going to explain to you how you can

9:32identify the right olive oil so that you

9:34can achieve the health benefits the

9:35evidence shows is possible. I have said

9:37publicly that I'm trying to become 18

9:40years old. It's

9:41>> That's a bit weird. That's a bit weird,

9:42isn't it? You're an old man about like

9:4440, 50 years old, isn't you? How old are

9:45you? How old is Brian Johnson, the

9:48longevity guy? 47. You look it, bro. You

9:51actually look a bit malnourished, if I'm

9:52honest.

9:53>> My 16 and 18year-old boys are doing a

9:55lot of this.

9:56>> You know, when someone protesting in the

9:58street for trans rights suddenly has

10:00trans kids. Both kids are trans. I never

10:03believe it. Second kid's trans. What are

10:05the odds? Maybe this guy is the perfect

10:07parent and I'm not. But when when my

10:08son's 15, I'm going to be like, "You

10:10want to pack a beer, son?" Now look,

10:11that's not good for you, but go

10:12experiment. Oh, dad, my friend smoke.

10:14Come here, son. I'll make him smoke a

10:16whole cigarette pack. Hey, do you like

10:17them now? No, didn't think so. Stop

10:19smoking.

10:20>> She is not yet subscribed to the

10:21program. My parents are doing a

10:24>> just let let him live, bro. I can't help

10:27but think this person, Brian Johnson,

10:28doesn't want to live forever. He just

10:30wants to be famous. Just want people to

10:32love you. And that's okay. That's okay.

10:34documentary, free protocol, starter

10:36kits, biomarker testing, meals and

10:39snacks, supplements. Okay, now it's

10:42starting to make sense a little bit. I

10:44was trying to think, why would a

10:45multi-millionaire be so keen to talk

10:47about this kind of stuff? Longevity mix

10:49$66. Essential capsules $85. Daily stack

10:54travel pack only $379.

10:56Wow, you're a supplement, bro. Okay,

10:59makes sense. All products. Let's have a

11:00look at this. Plus, extra virgin olive

11:03oil for only $61.

11:05Oh, fantastic. Don't die. Imagine your

11:08doctor like in a cancer ward in a

11:11hospital. Hey guys, don't die today.

11:13Children's Cancer W. Got a bit of merch

11:15on. Oh, did you not have your greens

11:16powder, Tommy? No wonder you got the big

11:18C. Brian's protocol. What we selling

11:20here? Oh, okay. This is a very strange

11:23ecosystem, isn't it? Oh, here we go. Oh,

11:25the flex beam or the pulsetto Vegas. Oh,

11:28wow. Okay. Intracellular NAD. I've done

11:31NAD before, by the way. Never didn't

11:33feel a difference. Eight sleep, I'll

11:34give you that. Eight sleep is actually

11:35sick. Eight sleep's good. Let's just go

11:37through some of these. What? Where does

11:38this end, mate? Where does this

11:41end? Oh, the old neurosim. Oh, only

11:43$1,200. What is it? Oh, neurom

11:46modulation technology. Okay. Yep.

11:48Actually, always wondered about one of

11:49those. Like the eight, you can get it.

11:51It's a temperature regulated mattress

11:53where, you know, most people sleep at a

11:55different temperature to their partner.

11:56My miss is always is on warm, mine is

11:58always on cold. Like what is this? Flex

12:00Beam. Looking for an effective way to

12:01relieve pain, recover faster, boost your

12:03energy levels, and optimize your health?

12:04Flex Beam is a wearable red light

12:06therapy devices. Look, when I was in

12:07Austin, I got put into a bit of this.

12:09Did red light therapy with Chris

12:11Williamson? No. Felt nothing. Did the

12:13NAD drip. Horrible. I can't help but

12:15feel a lot of people have got mental

12:18things they're trying to work through in

12:19the head that can express themselves

12:21physically in the body. And this to me

12:23just seems of a way to try and take

12:24advantage of these people. This is a

12:26business at the end of the day. And that

12:27is the front man to this business. And I

12:29can't help but feel that we have

12:31fear-mongering orthorexia. The other

12:33Brian Johnson, right, claimed he was

12:35natural until the point he got busted.

12:37His whole brand was built around being

12:39natural. This guy's brand is based

12:41around living forever. And you won't

12:42know it's up until he dies. So

12:44considering he's 47, let's say he's got

12:4730 years till the average person dies,

12:49he can say whatever he wants and there's

12:51no way you can refute him or rebuke him

12:53because he's still alive. Yeah, I'm on

12:55track to live to about 250. How are you

12:58going to prove that wrong? He's

13:0047. This is fear-mongering. This is

13:03mental. It's okay. This is the the only

13:05two things this can be severe mental

13:07illness and this is his coping mechanism

13:09or this is a business to sell

13:10supplements. Just like the liver king

13:11had ancestral tenants. This guy is

13:14making you feel like you're not doing

13:16enough to live forever. But guess what?

13:17You're supposed to die. It's part of

13:20life. Because guess what? Most of you

13:22watching this, the only way your kids

13:23are going to have a house is for you to

13:24die and give it to them. It's the circle

13:25of life. And imagine this, right? You do

13:27this longevity protocol, and let's

13:28pretend it works, which I very much

13:30doubt it does, and then your kids don't.

13:31You're going to bury your kids. Great.

13:33That's not the way this is supposed to

13:35work. They say that growing old is a

13:37privilege denied to too many. And what I

13:39can't stand is people making a buck off

13:41of this. Eat the best you can. Don't

13:43become addicted to alcohol, smoking, any

13:45of that stuff. Be active, play sport, be

13:47sociable, live a good life, seek

13:49purpose, but not at the expense of not

13:51living. It makes me sad. It really does

13:52make me sad. You won, bro. You sold your

13:54business for $800 million. You won. Why

13:57are you here? Go live your life. Go

13:59enjoy it. Invest your money. Live out

14:01your day. Spend time with your family.

14:02Stop stressing with inflation. You're

14:04probably a billionaire by now. And

14:05you're out here trying to tell people

14:06not to drink Coke Zeros. Come on, mate.

14:08Either I'm an idiot or I can't help but

14:10think that this is just a page on a

14:11channel of terrible advice. People

14:12should be striving for balance, not

14:14perfection. What do I know?

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