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Calling Out Influencer Bullsh*t

James Smith · 863 words · 4 min read

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0:00Courtney Black, we need to have a word.

0:02>> Low calorie foods are not your friends.

0:04>> Today, I'm here to help you understand

0:05about the science to do with artificial

0:07sweeteners. And again, I know that you

0:09hate me at the moment. About 2 years

0:11ago, I did make a very insensitive pop

0:13to the fact that you've been caught

0:14editing your photos online. I apologize.

0:16I was drunk. Now, let's look at your

0:18most recent reel.

0:19>> And wonder why I had gut issues. I

0:21wasn't seeing results in my stomach.

0:23>> So, there are two claims here. One, that

0:25sweeteners are bad for fat loss. you

0:27will just see the weight fall off and

0:28you will be so much healthier and feel

0:31so much leaner.

0:32>> And the second thing is that sweeteners

0:34disrupt your gut.

0:35>> The amount of sweetener that I was

0:36having in my diet, my gut bacteria was

0:39being so affected by it.

0:40>> Let's first of all start off with

0:42artificial sweeteners and obesity. But

0:43just before we get into the real

0:44evidence about sweeteners, you have

0:46endorsements with Oxy Shred and that has

0:48artificial sweeteners in

0:50[Music]

0:52my life.

0:53>> And there are people within your fitness

0:54community, you know that group you have

0:55with 73,000 members, which is very

0:58impressive, by the way, that are buying

0:59Oxy Shred with sweeteners in it in a bid

1:01to lose weight, which I thought it

1:02stopped doing. Now, you could defend

1:04yourself and say, "Oh, I haven't

1:05endorsed Oxy Shred in a year." Fine. But

1:06if we go to the link in your bio, you

1:08have things on your Amazon store of

1:10which you get commission. One of which

1:12being Monin premium vanilla sugar-free

1:14syrup, which again contains artificial

1:16sweeteners. So just before we get into

1:18the evidence, surely if you were that

1:19against artificial sweeteners, you would

1:21take down the products of which you get

1:22commission of when people buy them. And

1:24both of which those two contain

1:25sucralose, which is an artificial

1:27sweetener. Another claim you made in

1:28your video is you will be so much

1:29healthier and so much leaner if you give

1:31up artificial sweeteners. Let's look

1:33into the evidence. We have a study here

1:34of the effects of non-nutritive

1:36sweeteners on body weight and BMI. And

1:37as we can see down the bottom here,

1:39participants who were overweight or

1:40obese and adults showed significant

1:42favorable weight and BMI differences

1:44with non-nutritive sweeteners. In fact,

1:46there's quite a lot of evidence that

1:47says that having non-nutritive

1:49sweeteners can actually benefit fat

1:50loss. And I think it goes without saying

1:52that if you were to pick a Coke Zero to

1:54get a fix for your sweet tooth and have

1:56something that doesn't have calories in,

1:57it's a bit of a no-brainer. But now,

1:58let's get into the other point about

1:59sweeteners being terrible for your gut,

2:01which is the main point of your video. I

2:03believe I can pretty much guarantee that

2:04you'll be quoting a study from 2014 done

2:07by Suezatal where we start to see a bit

2:10of sweeteners causing genuine gut

2:13dysfunction. But there's a problem. This

2:14study was done in rodents. So if you are

2:17a rat probably have something to worry

2:19about. Now being a personal trainer,

2:21there are several people in the industry

2:22that you can go to very quickly. We've

2:24got Mike Israel, Lane Norton, Menow

2:26Henzelman's, and even recently Menow has

2:28gone to the lengths of creating amazing

2:30articles to go through all the nuance of

2:32artificial sweeteners. In this one, he

2:33goes through every single type of

2:34artificial sweetener and the genuine

2:36effects that it has on the gut. It's

2:37could have taken you 2 minutes. And then

2:39even he comes with receipts and points

2:41us in the direction of studies that we

2:42can go and look at. For instance, this

2:44recent study, randomized double blinded

2:47crossover clinical trials. and I quote,

2:49"In conclusion, our study showed that

2:51aspartame and sucralose did not cause

2:53measurable changes in the gut microbiota

2:55after 14 days of realistic daily intake

2:58in healthy participants. And this is in

3:00contrast to many of the microbiome

3:01studies conducted in animal models.

3:03However, with all animal models, their

3:05applicability to human health and

3:07disease may be limited." And the last

3:09point is this. Of course, the majority

3:11of obese people are going to have the

3:12sweetened version. Of course, they're

3:13going to reach for the Diet Coke or the

3:15Coke Zero. They're obese. But just cuz

3:16we can find an association between

3:18sweeteners and obese people, it doesn't

3:20mean it's the causator of it. You are

3:21welcome to have your anecdotal

3:23experiences however you want. But when

3:25you make blanket statements that are

3:26false, that could be easily researched

3:28and that could mislead people to

3:29actually make their journey of improving

3:31their gut health or becoming less obese

3:33more difficult, you're going to get

3:34called out. You could have found all of

3:35this out within four minutes on Google.

3:37Please don't be everything that's wrong

3:38with the fitness industry. Hope we can

3:39make up and be friends again soon. All

3:40right.

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