Full transcript
0:00This is the first piece of content I
0:01ever made.
0:02>> Don't let your
0:03This is the first ad I ever made.
0:04>> tired of fitness places that are
0:06>> today, we make 450 pieces per week. I
0:08broke the Guinness World Record for the
0:09fastest selling non-fiction of all time,
0:10106 million dollars in sales in a
0:12weekend. We have a portfolio of
0:12companies that did north of 250 million
0:14dollars in aggregate revenue last year.
0:16In this video, I want to show you just
0:17how far anyone [music] can come and not
0:19to judge your first chapter by someone
0:20else's 25th or thousandth chapter. Also,
0:23quick shout out to Dom Mazzetti, you're
0:24the one who inspired me for making this.
0:26Here's one promise I can make to you.
0:28You will be cringe. And so, let's define
0:31these terms real quick. Shame is
0:33breaking someone else's rules. Guilt is
0:35breaking your own rules. Cringe is
0:37supposed second-hand embarrassment.
0:40Someone saying, "Oh, that's cringe."
0:41Saying, "I'm embarrassed for them." But
0:43in reality, it's a defensive status
0:45play, which means you should interpret
0:47it as if someone says, "Oh, that's
0:48cringe." They said that to you, it
0:50means, "I'm beginning to change my
0:51status relative to other people or
0:53relative to them, and therefore, I'm on
0:55the right path." And so, we have to ask
0:57the question like, "Whose rules are we
0:59breaking? Did we agree to their rules?
1:01If we set the rules, what outcome do
1:02those rules optimize for?" A rule is an
1:04if-then statement. Is that true? How do
1:06we know that? And why does that matter?
1:08People seeing you try hard will say,
1:11"Why are you taking this so seriously?
1:13Why do you even care?" But the truth is,
1:15they've never cared about anything in
1:17their lives. Like, when's the last time
1:19they took anything seriously? Of course,
1:22never, and it shows. And so, I had a guy
1:24once come up to me and tell me that he
1:26saw how hard I was trying with content,
1:29and then he said he almost outsourced
1:31all of it down to Charles Week, and he
1:33was and he was like, yeah, like bragging
1:34about it. And I said, "Yeah, it shows."
1:36He just like looked at me, and I was
1:37like, "Yeah, it shows, right?" He was
1:40trying to be cool about the fact that he
1:42didn't try hard, but all it looked like
1:43was that he was losing.
1:45But back to point, is it cringe to care?
1:49Yes, of course it's cringe. You can make
1:51anything cringe by just caring about it.
1:53And the only people who think caring
1:55isn't cool are people in high school or
1:57people who got older but never grew up.
2:00So, be real about this for a second.
2:02Just changing how I talk about something
2:04can make it sound cringe. So, in the
2:07fitness world where I came from, right?
2:09Bodybuilding, you could be obsessed over
2:10muscles, oiling up and posing in tiny
2:13trunks on a stage for strangers. Right?
2:16Maybe competitive chess, right? Staring
2:18at a board for hours in dead silence,
2:20obsessing over wooden pieces like your
2:22life depends on it. Making YouTube
2:24videos, cringe. Setting up light You're
2:26going to set up your little lights and
2:28talk to your little camera like an idiot
2:29like no one's listening, right? Editing
2:31for hours just for a couple views and
2:33comments. Oh, writing a book, that's
2:35cringe. Locking yourself away for months
2:38or years, pouring your soul into words
2:40that most people will never read. Like
2:41you know just go sit away type on your
2:42keyboard, right? Anyone can make
2:45anything cringe, right? Because anyone
2:48who cares about anything is cringe. But,
2:51the worst and I think um Dom Mazzetti
2:53said this and I love this. The cringiest
2:55thing of all is to be scared about
2:57looking cringe. So, why are you hating
2:59on someone else who actually has a
3:01passion or an interest or actually
3:02tries? Like do we really want a world
3:04where people care less? Because when you
3:05make that claim like who do you really
3:07hate? Who does the person who says
3:09that's cringe really hate? Do you hate
3:11them for committing to something or
3:13yourself for lacking the guts to commit
3:15to anything? I want to show this in the
3:17the realest form I possibly could. I
3:19went through the archives. I scrolled
3:20all the way back and I um I'm a weirdo
3:22about like I try to keep everything. So,
3:25I have like my lifelong texts and videos
3:27and and and and um and and pictures and
3:29I'm very grateful for that. So, I'll
3:31give you a tiny piece of advice to
3:32anybody who's on the journey right now.
3:34Document more. Like what I would say I
3:36don't have any regrets in life, but one
3:37of them is that I didn't document the
3:39the struggle. I didn't document the
3:40journey because I was ashamed of it. I
3:42didn't want anyone to know. It's kind of
3:43like the people who like when they're
3:44overweight, they don't want to take
3:45pictures of themselves cuz they're
3:46ashamed. But, it's like one, you got to
3:48face reality. And two, if you believe
3:51that you're going to win, this will be
3:52part of the story you tell. And so, you
3:54like Kanye was documenting in the very
3:56early days cuz he believed so hardcore
3:58that he was going to win, right? And I'm
4:00grateful cuz I knew the first the moment
4:02that I actually started documenting
4:03purposefully was the day that I had a
4:05thousand dollars in my life in my bank
4:06account after I lost everything. I was
4:07like, I will never let this happen again
4:09and this will be the beginning of my
4:10comeback story. Hey guys, real quick,
4:12many of you guys are getting started in
4:14business and don't know but other
4:15entrepreneurs have already tried to
4:16help. And so, 3.6 million copies were
4:19donated by other entrepreneurs in my
4:20book launch and I'm donating these books
4:22as well. And so, if you're starting in
4:24business and you would like the ultimate
4:25business backpack, all three books, this
4:27one shows you how to figure out what to
4:28sell, this shows you how to get people
4:30to find out about it and this one shows
4:32you how to make money from it. When you
4:33have all three, you can actually get
4:34started. All right, on top of that, you
4:36have 30 days of school that you can get
4:38absolutely free and all of this,
4:40including the books, including school,
4:41including shipping is 16 bucks. Yeah,
4:43like we lose money on this. So, go grab
4:45it. Um,
4:46it's the ultimate thing I can give you,
4:48my gift. Uh, enjoy. Um, if you go there
4:51and it shut down, it's cuz we ran out
4:52but as long as the link still works,
4:54there's books. And so,
4:56I want to show you some real stuff.
4:58That's That's tough.
5:00Um, but I hope you enjoy it because I
5:02think everyone, you know, many people
5:03will compare their current chapter to
5:05like my chapter or somebody else's
5:06chapter, whoever your your person is but
5:08it's not real.
5:10It's made up. Like Like compare it to
5:13this. This is the first ad I ever made.
5:16Now compare that to my first
5:18professional ad that I ever made. It's
5:22super cringe.
5:23Okay, here's my cringey first post where
5:26I was trying to get people to give me
5:27money.
5:30Right? I'm just like, "Hey, I started
5:32this thing. Please, please give me
5:33money." Right? Here is my first content
5:36piece that I ever made.
5:38Sounds very dialed, right? There's
5:40strong hook, strong meat, strong payoff.
5:42No, it's horrible, right? Back. And this
5:45is the first YouTube video that I made
5:47when I started making YouTube content.
5:48And this is my first IG post.
5:53Now, 90 days after that first ad that I
5:56showed you, um
5:58I lost everything for the second time.
6:00And that's when I made my first podcast.
6:03And so, my goal was to document the
6:06lessons so that I had something to look
6:07back to as I moved up in my career. And
6:09I thought it'd be really cool if Buffett
6:11or Bezos or Musk had done some sort of
6:13like video diaries of the come up, the
6:16top, right? As something that like an
6:18artifact for us to learn from that we
6:20could follow in their footsteps.
6:21Unfortunately, the world is too rational
6:23of a place to reward the undeserving.
6:25That's a Charlie Munger quote. In order
6:26to get what you want, you must deserve
6:28what you want, which really means that
6:29you've got to be good. And the only way
6:31to get good is to be willing to be bad
6:32for a very long time.
6:34And so, this is my promise to you, is
6:35that you will be cringe. These videos,
6:38these pieces of content, your first
6:40product, they will be cringe, but you
6:42will also not be alone. And so, the
6:44point is this, you'll figure it out as
6:46long as you start, take feedback to get
6:49better, and never stop. And if this
6:50motivated you to stop judging yourself,
6:52cuz hopefully these are super cringe. I
6:54made an entire video on the iterative
6:56process that I followed to get here,
6:57which you can watch. See what this is.
6:59Hey guys, and in your next installment
7:02of the mind game series, uh I just want
7:05to talk about love versus discipline.
7:07And
7:08it's a topic that I feel like gets
7:10totally misconstrued within the fitness
7:11industry because
7:13Hey guys, welcome. Okay. So,
7:15>> [laughter]
7:15>> measuring yourself is a really important
7:17thing in tracking progress so that you
7:18can make adjustments to your meal plan.
7:20Make sense?
7:21You want to track as many variables as
7:24you possibly can. The reason for that is
7:25not because you want to see
7:26>> What? Where was the recording button?
7:28I don't know.
7:30A trainer? Like I have no idea. Hi guys,
7:33I'm Alex and I'm the owner of United
7:35Fitness. So, welcome to our family.
7:37Thank you for the opportunity to earn
7:39your business.
7:41So, I just want to tell you a little bit
7:42more about what we do. Uh United
7:43Fitness, we uh strive to be the leading
7:46body in life transformation business out
7:48there. Are you tired of fitness places
7:50that don't make you have fun or give you
7:51the results you want? Well, United
7:53Fitness is ready to change that. And you
7:54know how? We're going to have you
7:56lifting weights.