Full transcript
1:39All right. All right. All right. We are
1:42live. Can you go ahead and just drop in
1:45the chat? Let me know. I'm seeing lots
1:47of 777s.
1:49Amazing. Amazing. Can you hear me? Can
1:52you see me? Let me know.
1:5577. Hi. We Yes. Fire signs. Amazing.
2:01Amazing.
2:03All right. Perfect. Looks like we are
2:06good to go. I'm happy to be here today.
2:08Well, I'm happy to be here with you.
2:11Yes. Amazing. All right. Lovely. All
2:14right. So ladies and gentlemen, as you
2:17know, you're my VIPs. You're my
2:19priority.
2:21Every day we give you a sort of
2:23different experience with VIP. Of
2:24course, yesterday,
2:26uh, you know, had a a nice short little
2:28presentation and I brought on one of my
2:31own mentor, I guess, mentors in a way
2:34without even realizing it. Eric Thomas.
2:36Uh, by the way, what do you guys think
2:37of the Eric Thomas presentation, the the
2:39second half of yesterday's VIP session?
2:41Can you just drop in the chat? Let me
2:42know. What do you guys think? Um, I
2:44loved it. And it was like so surreal for
2:45me as well. Like I've had so many
2:47surreal moments. I'll be honest. For me,
2:49like this has been such a cool
2:50experience having like Russell who's
2:52literally my billion-dollar mentor. And
2:54then having Eric Thomas, who you know I
2:57was like listening to growing up. Uh
3:01and it was just like it's just And then
3:02Rick Ross, like that was just that was
3:04wild. Like you know, we've just had so
3:06many uh surreal moments. Awesome.
3:08Extremely good. Amazing. Amazing. It was
3:12awesome. Good. Amazing. I love to hear
3:14that. So, look, uh, as I said, you guys
3:16are my VIPs. You're my priority. So, I
3:18actually want to have a, you know, I
3:19have a question as to how you guys want
3:21to run today. You're the boss. You tell
3:23me. Uh, tomorrow we have a very, very,
3:26very tactical session with Andre, who's
3:29actually our um, uh, chief product
3:32officer. So, he's been in the company
3:33for half a decade at this point, uh, or
3:36coming up to half a decade at this
3:37point. And he's literally trained
3:39thousands and thousands and thousands of
3:40clients one-on-one. um you know all the
3:43way from uh you know the clients paying
3:465,000 all the way up to you know some of
3:48our enterprise clients at Quantum who
3:50pay literally a quarter million dollars
3:51a year. We actually just came back
3:52recently from a one of our quantum
3:54masterminds
3:56and he's going to get very very tactical
3:59tomorrow and then we have another
4:01incredible session with Luis who's my
4:03CMO and once again he's going to get
4:05very tactical. Uh so today we basically
4:07have two options. I have a presentation
4:09and I can either make it go about 50
4:11minutes and go slower and go through
4:13this mirrorboard presentation for you or
4:16what I was thinking is maybe I make it a
4:18little quicker. Okay, so maybe about 25
4:20minutes. I send it to you after so that
4:23way I go over the core components and
4:25then I'm going to bring Russell Brunson
4:26in, my billion-dollar mentor for sort of
4:28some more informal tight-knit Q&A. So
4:31you tell me what would you prefer,
4:32presentation plus Russell or do you just
4:35want slow presentation? So let me know
4:36slow presentation or faster presentation
4:40plus Russell. Let me know what do you
4:41guys want and then look you tell me
4:43whatever you want. Uh we can move
4:45forward with that as uh as the option.
4:48So I'll check the chats and then
4:50depending on what you guys are feeling
4:52then uh second option
4:55quick uh yes please option number two.
4:58Option number two. Second option. F some
5:00people. Okay. Fast which is uh second
5:04option Russell.
5:06Okay cool. I mean look we have some
5:08maybe like a small percentage of people
5:10uh 10 20% of people who are saying uh
5:13they'd rather slower. Most people are
5:14saying fast uh with Russell. Okay cool.
5:17So generally I'm seeing about you know
5:19faster with Russell. So once again for
5:21those of you guys who want anything
5:23slower don't worry at all. I'm not going
5:24to miss out any of the key components.
5:26What I'm going to do is because I'm
5:28going to send you this presentation
5:28after that's why I told the team I'm
5:30like, you know what, like rather than
5:31going through it slow and going through
5:33some of the unnecessary bits, uh I'd
5:35rather, you know, just make it more
5:36valuepacked for you guys. So, I'll send
5:38you this presentation. I'll get, you
5:40know, I'll make sure the team sends the
5:41presentation right after so you're not
5:42missing out on anything at all. So, with
5:45that being said, Ola, if you could just
5:46pull up my presentation for VIP session
5:49two. Look at that. Isn't that beautiful?
5:51All right, let's get into it. So look,
5:54yesterday we looked at the opportunity
5:55and I kept things pretty straightforward
5:57with you, right? Okay, I'm sure at this
5:58point you start to realize how fast the
6:00world is changing right now and what
6:02that means. AI is already here, okay? It
6:04is disrupted pretty much every industry
6:06across the board. Medicine, science,
6:09sports, okay, it is one of the biggest
6:11technological shifts in history. But
6:12with every major technological shift,
6:15you know, there comes opportunity. There
6:17comes early adopters who are the ones
6:19that take the biggest piece of the pie.
6:21Okay, those that identify and understand
6:22the opportunity early and act
6:24accordingly. Now, the good news is we're
6:26actually quite early, okay? And I'm I'm
6:27in this market. I see this market every
6:29single day. The digital product market
6:31is valued at $325 billion a year. By
6:332030 is projected to reach $840 billion,
6:37okay? So, as long as you are an early
6:40mover, you can still take your cut of
6:42that $840 billion. Okay? And I'm sure
6:44for most people watching this, you don't
6:45need a billion of that. Okay? A billion
6:48per year of that. I'm sure for most
6:49people they don't even want $100 million
6:50a year of that. Maybe not even a million
6:52dollars. For some people, not even
6:55$300,000. Okay? Even if you could get
6:57$30,000 a year of that or 50,000 or you
7:00know, whatever that number is to you,
7:01okay? So that way you can alleviate a
7:03lot of the stress in your life and you
7:04know, keep growing it on the side to the
7:06point where eventually one day, you
7:08know, your side hustle becomes your main
7:10hustle. You know, in the same way, I
7:12found it very interesting yesterday with
7:13uh Rick Ross, how like he was already a
7:16multi multi multi-millionaire from the
7:19rap game, right? From being a a music
7:22artist,
7:23and yet he decided to build a side
7:25hustle, right? Yet he decided, okay, you
7:27know, this is great and I don't want to
7:28lose this, okay? There's no way he could
7:30have built those side hustles. There's
7:32no way he could have bought those wing
7:33stops, you know, those other enterprises
7:34that he had if he'd quit his day job.
7:37Okay, he had to keep that there while he
7:38built his next thing. And now what's
7:40cool is he gets to do music cuz he wants
7:41to do it. Whereas a lot of people are
7:43are still, it's funny, even like a lot
7:45of these musical artists that are worth
7:47millions of dollars, they're still a
7:48slave to their art, okay? They're still
7:50a slave to their work. So even though
7:52they're very rich on, you know,
7:54technically, they still they still have
7:57to do it. They don't do it cuz they want
7:58to do it. They don't work cuz they want
8:00to do it. So you know, that's a real
8:02beauty of having a side hustle, no
8:03matter what financial situation you're
8:04in. So look, at this point you're
8:06wondering, okay, cool. How do I know
8:08what digital product to choose? And
8:10that's exactly what I'm going to show
8:11you be showing you today. Now, real
8:12quick, what is a digital product? A
8:14digital product is something you sell
8:15online is cons and is consumed online.
8:17It's as simple as that. Okay? And there
8:18are many different formats. Here's three
8:20formats that we'll cover today.
8:23The first one is an ebook. Next is a
8:25digital asset and the next is a
8:27pre-recorded program. Okay? Now, every
8:30digital product exists to solve a
8:32problem. Okay? And behind every problem,
8:35there's a transformation. getting
8:36someone from point A to point B. Okay?
8:39You buy things cuz you want to get from
8:41where you are right now, from your
8:42current situation to a desired
8:44situation. Okay? It's as simple as that.
8:46If you understand that, you're going to
8:49be so far ahead of everyone else. It's
8:50very simple. There's your current
8:52situation and your desired situation.
8:55And it's the same thing for anyone that
8:57ends up purchasing any digital product.
8:59Okay? And behind every transformation,
9:01there are three key components, which is
9:02what I like to call the transformation
9:04framework. So let's actually unpack
9:06this. The first is pain. Okay, humans
9:09have always uh humans will always have a
9:11greater drive to run away from pain.
9:14Okay, they will to run towards pleasure.
9:17And
9:19there's a lot of nice tosses in life.
9:22Okay, there's a lot of things that we
9:23like to have. Okay, that's aspirational.
9:27I always say you do things out of
9:28inspiration or desperation.
9:31me in my life now, I do things out of
9:33inspiration. When I first started, I did
9:35things out of desperation. And I'll be
9:37honest, you hear a lot of this like woo
9:39woo stuff out there. In my humble
9:40opinion, just from everything I've seen,
9:42look, I've been around a lot a lot of
9:43very successful people. I've been very
9:44fortunate, you know, after being this
9:45far along in my career. You do things
9:47out of inspiration and desperation. I
9:49actually think desperation is far more
9:50powerful than inspiration. Okay? And we
9:54talked about the reason why you need to
9:55have your why yesterday. I think a lot
9:57of you, your why comes from your family.
9:59Your why comes from I think for most
10:01people their why and you know look there
10:03is a small percentage of people that are
10:07have this ideal in mind of like I have a
10:09dream to be this person or XYZ but for
10:11most people it's running away from sort
10:13of pain they have for me the pain was
10:15the situation with my mom okay only
10:17child only child especially where I come
10:20from I'm from a place called Distan in
10:21Russia originally so only child single
10:24mom you know in my culture like family
10:26and especially you know as a son taking
10:28care of your mom is a very big thing and
10:31that was my driver. Okay, but that
10:33wasn't me moving towards inspiration. It
10:35was me running away from desperation.
10:37Okay, so just so you understand, pain is
10:39generally a greater driver than uh than
10:41is pleasure. Okay,
10:43so all of these, you know, when we're
10:46talking about pain and solving that, you
10:49know, your digital product should solve
10:51a problem rooted in day-to-day pain, a
10:53pain that can't be ignored. Pretty much
10:55all of them sit under three main
10:56pillars: health, wealth, and
10:57relationships. Okay, those are the three
10:59core and then from there there's sort of
11:01like different subsections and whatnot.
11:02But those are really the three main
11:03outcomes that people want. Okay,
11:06if you have enough money to live the
11:08life you desire, you have a healthy
11:09body, mind, and you have meaningful
11:10relationships in life, okay, you will
11:12generally live a happy and painfree
11:14life. But these are not mutually
11:16exclusive. Okay, if one is missing, you
11:18will still experience some sort of pain.
11:19There's some people that have, you know,
11:21health and wealth but no relationships.
11:23There's some people that have, you know,
11:25uh uh wealth in relationships but no
11:27health. So these people still experience
11:29pain and I have it's very rare almost
11:34never are you going to see someone that
11:36has all three sorted and the benefit
11:38that comes from that means that pretty
11:40much every single person on earth is
11:41interested in a digital product. Every
11:44single person on earth
11:46is a potential customer. Every single
11:48person.
11:50Now, just so you understand
11:53what I want to do in these VIP sessions,
11:55and you're going to see a lot tomorrow
11:56with Andre and and Luis, especially, you
11:58know, some of my team that get very
12:00technical with this stuff, is I'm going
12:01to give you the what's going on behind
12:04the scenes. In the same way,
12:08I could have someone run me through, you
12:11know, I drove here in uh I drove here in
12:14a car. Let's let's put it leave it at
12:16that. I I drove to the office in a car,
12:19right?
12:20I don't know how every single component
12:22of the car works. I really don't. No
12:25clue.
12:27But did I still get to my destination?
12:30Of course. Of course I did. So, you
12:34don't need to know how all these
12:36components work if you have the right
12:38vehicle, the right piece of machinery to
12:40get you to your destination. So, just so
12:43you're aware, in in episode two, I'm
12:45going to show I'm actually going to show
12:46you live like literally like click by
12:48click on my computer, like a live demo,
12:49okay? Not like, of course, we have some
12:52uh presentation bits, but like an actual
12:53like live demo, like click click click
12:55click click. All right? I'm going to
12:57show you the vehicle to get to the
12:59destination.
13:02That's all you need. So everything I'm
13:04showing you here today, a lot of it is
13:05like the psychology and some of the nice
13:07to have. But just so you like if I'm
13:09just keeping it real with you, you
13:10actually don't need to know any of this
13:11stuff because you have the machinery in
13:13the same way I actually don't need to
13:14know how my car works that I drove here.
13:17I don't need to know how any of my cars
13:18work quite frankly. I'm still going to
13:20get the outcome that I need. Now it's a
13:21nice to have, but you know, I guess
13:23that's one of the perks of of being VIP.
13:26So look, some examples of this uh you
13:29know, easy enough to understand. If
13:31someone's not making enough money, they
13:32need a job or a side hustle. If someone
13:34hurts their el elbow, they need to pay
13:35for a solution to their problem. Let's
13:37say a couple wants to plan their
13:38wedding, but they actually can't agree
13:40on a budget. Okay, these are all
13:41different problems that fall into these
13:43different buckets. And that's where a
13:45digital product comes in and solves some
13:47of these problems. Okay, as long as
13:49human beings have problems, then the
13:50demand for digital product is always
13:52going to be there. And exactly like I
13:54told you prior to this, I have
13:57maybe on one hand I can count and you
14:00know I actually don't know if this is a
14:02good thing. I know a lot of people you
14:03know as time has gone on throughout the
14:04years um uh funny enough you might find
14:09this uh quite funny. I'm actually an
14:11introvert naturally. Uh as time has gone
14:13on throughout my career I think maybe
14:14I've gone a little bit you know out of
14:16my shell but like especially the first
14:18few years I was really like to myself.
14:19I'm like a bit of a loner. I kind of
14:21stayed to myself. Um, I actually think
14:24that was one of the big superpowers I
14:25had, funny enough, as I was uh as I was
14:27getting started in the online business
14:29realm. But look, the reason I tell you
14:30this is past few years I've kind of like
14:32gone out of my shell a little bit more
14:33and and whatnot. So through that
14:36process, I've ended up meeting some, you
14:37know, pretty successful people.
14:40I know on probably one hand the amount
14:41of people I can probably count on one
14:43hand the amount of people that truly
14:45have all three of these things sorted,
14:47health, wealth, and relationships.
14:51So that means
14:54literally probably about 99.9% of the
14:56earth are potential customers which is
15:00crazy. All right. So look understanding
15:02these three categories is a really good
15:03way to know if your product is solving a
15:05painful problem. Now moving on pain is
15:08one aspect of it one column of it. Next
15:10is worsening pain. Okay. While pain is a
15:14huge determining factor to look at
15:15there's also a deeper layer. Okay.
15:16There's two types of pain. There's
15:17consistent pain. Okay. So, let's say,
15:19oh, it's, you know, funny. It must have
15:22been simmering around in my head. Like,
15:23being an introvert, okay, being an
15:25introvert in introverted environments,
15:26that's sort of like a a consistent pain
15:29or living away from your family or
15:30having seasonal allergies. These are
15:32sort of consistent pains. Then there's
15:34worsening pains like toothaches or
15:36growing credit card debt or growing
15:38resentment towards a partner. These are
15:40these are things where every single day
15:41the dial gets turned up a bit. Okay? The
15:44dial gets turned up a bit and and the
15:45pain gets a little worse. So what's the
15:48difference between a consistent problem
15:49and a worsening problem? People with
15:51consistent problems look for solutions
15:53here and there. Sometimes they almost
15:55get acclimated to it. Not always, but a
15:57lot of times they can get acclimated to
15:58it. But people with worsening problems
16:01are actively looking for solutions,
16:02okay? And and every day it gets more and
16:04more and more intense. Meaning if you
16:06can find problems that get worse with
16:07time, you can make a lot of money. Okay?
16:09Think about it. Who makes more money? A
16:11dentist who solves unbearable tooth pain
16:13or a handyman that fixes a crack tile at
16:15home? Not a cracked pipe, not a leak,
16:19but a cracked tile.
16:21You know, I'm thinking about even
16:23myself. I think in my back garden, I
16:25have a cracked tile. I've been looking
16:26at that thing for like 9 months. Still
16:28haven't done anything about it cuz it's
16:30a crack tile. You know, it is what it
16:32is. Whatever. As a dentist, of course.
16:35Why? Because there is a greater urgency
16:37when the problem is a worsening problem.
16:39Okay? Meaning, the greater the urgency,
16:41the more valuable the problem and the
16:42more money that you make.
16:45Now let's talk about implementation
16:48speed. Okay, it's not just about about
16:51whe you know the pain and whether the
16:53pain is getting worse. There's also
16:55another component behind the digital
16:56product formats that we need to
16:58consider. Now look, you remember how we
17:00spoke about how every digital product is
17:02rooted in either helping someone run
17:03away from pain or towards pleasure. Now
17:05in both cases they're running towards a
17:07destination. Look, I want you to
17:08consider this. Let's say you were
17:10booking a flight from South Africa to
17:12Spain and you had two options to pick
17:13from. Option number one,
17:16three connecting flights with a total
17:17travel time of 36 hours. Option number
17:20two is a direct flight with a total
17:24travel time of 10 hours.
17:26Which option would you take? Option two,
17:28of course. Right? Why? Human beings are
17:31inherently patient. We want results and
17:33we want them quick. Look, I want you to
17:35think about some of your goals. Getting
17:36your summer body, making your first 5K,
17:38finding a a lifelong partner. They're
17:40all desirable incomes, but would you
17:42rather get your summer body in eight
17:43months or get your summer body in two
17:45months? Okay, that is implementation
17:47speed. So, whenever thinking of digital
17:48products, consider how quickly someone
17:50achieves the desired result. Meaning,
17:52the faster a digital product can solve a
17:54problem, the more valuable that it is.
17:57Once again, just a reminder, I know I've
17:59said it, I'll tell you again. I'm going
18:00to send you all this right after. So,
18:02don't ever worry about Okay, cool. You
18:04know, um I can see, you know, you guys
18:06are like apologies cuz I'm having to
18:08move and it's interactive. I know maybe
18:09sometimes I don't zoom in just as much.
18:11Don't worry, I'm going to uh make sure
18:13the team gets you access to this right
18:14after this um or whatever after the main
18:17sessions. So, you'll have access to
18:19this. You can look after it uh look
18:21through it and whatnot. Um, as I said,
18:23I'm getting a little granular here on
18:25certain bits and we're starting to sort
18:28of expand on on some of the the
18:30principles behind this stuff. But in the
18:32same way, I don't need to know how a
18:37I don't need to know specifically
18:40how a washing machine works in order to
18:43benefit from it. I don't need to know
18:45every little tidbit of like like I don't
18:48know every single component that goes
18:49inside a TV. I actually don't. All
18:51right.
18:53There's many things in your life. I
18:55guarantee you don't know how every
18:56single thing in your phone works. Okay?
18:59Every component that goes inside of your
19:00your iPhone,
19:02but it doesn't matter. You still get the
19:04outcome.
19:06Okay? So, if any of this
19:10is overwhelming at any point, first of
19:12all, understand that's totally normal.
19:14Uh
19:16I think it's so interesting, and this is
19:18a little side tension. I apologize for
19:20this. I actually wasn't planning on on
19:21on talking about this, but I find it so
19:24interesting, right? Have you guys ever
19:28and maybe even type in the chat, have
19:30you ever
19:34tried something before and thought, I'm
19:37not cut out for this? Like, have you
19:39ever tried that? Maybe even, you know,
19:40maybe even at some point, have you
19:42throughout this process, maybe earlier
19:44yesterday or today, have you felt like,
19:46you know what, like maybe there's
19:47something wrong with me specifically or
19:49maybe I just can't do this. Okay, have
19:51you ever had that experience? Because I
19:54get that experience all the time. You
19:56know, I'm I'm I like to live life. You
20:00know, a bunch of people are typing yes
20:02and whatnot.
20:03Just so you understand, you might look
20:05at me in this position or you might look
20:07at Russell or you might look at whoever
20:09any of our other guest speakers or you
20:11might look at Rick Ross and you might go
20:12let's say for example me with digital
20:13products and you might go
20:17he's so good at this and and you think
20:19there's something special about me or
20:21there's something special about Russell.
20:24I actually I should have done this
20:26leading up to this.
20:28I should have played a video of me the
20:31first time I tried to box or the first
20:33time I tried tennis or the first time I
20:37tried
20:40to dance.
20:43Anything I do,
20:45I am. Excuse my French. I'm dog [ __ ] at
20:52you. Put me There's so Okay, there's so
20:55many type in the chat right now. I'm
20:56actually so curious like and by the way
20:59maybe you can kind of like be like I
21:00don't want you to be humble like be be
21:02straight with me what is a skill or a
21:04talent that you have type in the chat
21:05I'm super curious what is a skill or a
21:08challenge a talent that you have I want
21:10to know
21:13because I guarantee you okay we have uh
21:18let's see what skills
21:21don't be humble by the way all right be
21:22honest with me you have a skill there's
21:24something that you're very good at you
21:25know you're good
21:27Okay. Singing,
21:30football, clar clarinet, clar look,
21:32clarinet. Let's let's use clarinet as an
21:33example. Do you realize that if I tried
21:38to play the clarinet, I would be
21:40horrible at it. Guitar, that's another
21:42example. So just so you understand, when
21:46you look at me in this situation,
21:53all it comes down to is time. Just a
21:58little bit of time. Anything you do in
22:01life, at first you're going to suck at
22:03it. Including me playing guitar or uh
22:06someone put rapping. I don't know how to
22:08rap, okay? I don't know how to do any of
22:11these things. But if you give me enough
22:13time, okay, and by the way, it's not a
22:15lot of time. I've noticed cuz I I've
22:17tried this time and time again in my
22:19life, you know, I pick up on these like
22:20weird hobbies sometimes. Um, yeah,
22:23sometimes I just kind of get like really
22:24like into something for a bit and like
22:26the it's it's about like the first week
22:28actually of trying it. I'm like, "Huh,
22:30am I I'm so like I don't feel like I'm
22:33cut out for this." Like, can you like I
22:35know it's hard for you to believe. Can
22:36you imagine me I even me in my current
22:38position, I'm still like I'm not that
22:42cut out for this. And then about after a
22:44week, I'm like, "Huh, I kind of get it.
22:46Like, it's making a little bit more
22:47sense." And then about after a month,
22:48I'm like, "Yeah, it's actually making a
22:50lot of sense." And then after about
22:51three months, I'm like, "Yeah, I'm
22:53actually decent at this." Look, I'm am I
22:55saying I'm world class at anything I try
22:56after 3 months? No. I'm like, but I kind
22:58of get it. I get the hang of it. And
23:01especially, look, I don't know about
23:02you, but just for me personally, I I
23:05have a very I know that life is of
23:08course long in a lot of ways, but it's
23:09also very short. And there was, you
23:12know, there was that movie, I don't know
23:13if you guys ever remember, uh,
23:14Limitless. And I remember watching that
23:16when I was younger, and I was like, this
23:18is so cool. Like, of course, like minus
23:19the fact it was like some like weird
23:20drug or whatever. I'm like, I want to be
23:23like that in the future where like I
23:25just if there's something that can give
23:27me a competitive advantage if I can get
23:29some sort of coaching or some software
23:31or some tool or some this or the like
23:34anything that can speed up my process to
23:36learn something or get a result like
23:38life is too short for me not to try to
23:40expedite things. So there's sort of two
23:42main things that I want you to take away
23:44from that is a whatever you do like it's
23:48so funny we have
23:51we we we play these games with ourselves
23:54where
23:56especially I find with career and money
24:00with your career and money at like the
24:02first week you're meant to suck that's
24:03meant that's normal in the same way the
24:05first week that I try clarinet or guitar
24:09I'm go I'm meant to suck it actually be
24:11it would be weird and freakish and
24:13supernatural if I was really good at it.
24:16So when you say your expectations like
24:18that and you understand that like look
24:20whether it's me stepping into your world
24:22there's so many people look there's some
24:23of you in here who are there's some of
24:25you who are incredible at sewing if I
24:28went into your world
24:30it would be the same thing and I think
24:33it's important that you don't judge
24:34yourself and you and you understand this
24:36is just normal anything we start at the
24:38beginning we are all humans we all start
24:40at the same place now of course some of
24:42us can get to places faster if we have
24:45competitive advantages is. So that's
24:46sort of like what I always try to do at
24:48first. I'm like, "Oh, if I'm trying to
24:49learn something, I'm like, do I see do
24:51any of my friends know something about
24:52it or is there, you know, something that
24:54I can like like a software that could
24:56help help me learn better or like a
24:57piece of equipment or anything, you
24:59know?" So anyways, that's my little side
25:01tangent just just to, you know, really
25:03set your mindset correct about how all
25:04this stuff works. And the reason I bring
25:06up all this stuff is, you know, we're
25:08going a little deep here today or
25:09deeper, but you don't actually need to
25:11know this stuff because
25:17This is kind of the whole point of AI is
25:21to take stuff that like maybe a hundred
25:23different concepts you had to have in
25:24your mind and now you basically have it
25:26your first employee kind of doing the
25:28work for you. So anyways, moving on. How
25:31does this relate to the three different
25:32digital product formats? These are just
25:33three. Okay. Uh these are three but
25:35these are also three that are the most
25:39there are certain things you do in life
25:40where you get like a lot of output like
25:43you get really crazy results but it's
25:45also a lot a lot of work and it's not
25:47realistic and there's some where it's
25:48almost the sweet spot you know like the
25:498020 where it's like you know the
25:51minimum amount of work to get sort of
25:53the maximum amount of output and these
25:54are really what these three formats are
25:56you know the first one is ebook and the
25:57reason I you know one of the reasons I
25:58love ebook so much is it's a way to
26:02validate ideas super quick you know The
26:04the thing that I love about this
26:05business model so much is let's take
26:09e-commerce for example. You know, a lot
26:11of people I'm sure have tried uh
26:12e-commerce and failed. I'm actually
26:14curious to see in the chat. Has anyone
26:15in here tried e-commerce and and failed
26:18at it? Look, I've failed at many
26:19different things, but like you know, has
26:21anyone uh ever tried e-commerce and
26:23failed? I said I listen here you can
26:26actually be humble. Um and tell me, you
26:28know, we've all been there. We've all
26:29tried different uh uh uh things and
26:31whatnot. So, uh Yep. Yep. Yep. Uh tried
26:36it. Yes. So, yeah, look, there's a lot
26:38of people that have tried ecom and and
26:40and you know, it's not worked out. Um
26:43and you know, that's why you're here,
26:45okay? That's why you're here because you
26:46want a model that actually works. The
26:48issue with ecom
26:50is and by the way, like I'm I have this
26:52is my I work company. I'm literally in
26:54the business. All right? And I'm an in
26:55an investor in many other companies like
26:57that. And I started this business once I
27:00was already once I had already made a
27:02million. All right? like same way, you
27:03know, kind of Rick Ross with his uh
27:06first career and then he built a side
27:07hustle off of that. That was sort of me
27:09with with my eyewear.
27:11The issue with this business is
27:16if you if it doesn't work out, which you
27:19know that's life sometimes. Sometimes
27:20life doesn't work out as quickly as you
27:22want it to. It you get there eventually
27:24always, but sometimes it takes a little
27:26longer. But the issue is if you spend
27:28$5,000 on stock, $10,000 on stock,
27:30$5,000 on ads, this stuff. I don't like
27:34in life when you have to quit a game too
27:37early or too soon. And that's the reason
27:40I bring up this whole thing is because
27:41with digital products,
27:43there's no cost to produce them. It
27:46truly is like having a slot machine. You
27:48know, I'm very against gambling a
27:50person. Look, people can do whatever
27:51they want. Just me personally, I even
27:53though I've been offered tens of
27:55millions of dollars to promote gambling,
27:56even though they could be the easiest
27:58money in my it's just like it's not
27:59something I personally am,
28:02you know, I like people doing. That's
28:04just me personally. You know, whatever
28:05you do in your free time, that's up to
28:07you.
28:08But if you could, let's say, you know,
28:11spin a slot machine, if you could play
28:14slots and you had infinite tokens,
28:16infinite coins, then I would, of course,
28:18I'd tell people to to play slot, uh, you
28:20know, spin machine to slum. This is how
28:23little I know about the gambling. It
28:25probably comes across. Of course, I
28:27would tell people to do it because you
28:28have infinite tries and maybe you don't
28:30get it the first time, but if like you
28:32will hit the jackpot and that's really
28:33the way that digital products works.
28:35That's why I love this so much,
28:36especially for people who are trying to
28:38build a side hustle because it's
28:41something that doesn't cost you
28:42anything. And the reason I bring up this
28:44whole thing is ebooks for me is a really
28:46good way to sort of uh validate, okay,
28:47cool, we found some gold. Now once you
28:49found some gold you can dig deeper and
28:51deeper okay and you can start going to
28:52some of these other formats which take a
28:54little bit more work but also you get a
28:56much better result but ebook is just one
28:58of the easiest ways to sort of you know
29:00spin the slot machine for free you know
29:02again and again get the digital product
29:05once you find the gold you dig deeper so
29:08anyways all that to say I think some of
29:09this sort of more technical stuff on the
29:11ebooks specifically um you guys you know
29:14once again I'll send this all after let
29:16me see what else I put in my note here's
29:18I'll give an example. I think examples
29:19are always interesting. Okay, so we have
29:23uh Jenny. Okay, so she launched her
29:25ebook on how to build your dream home
29:27just a few weeks ago and she's made 273
29:29sales in her first week. She priced her
29:31ebook at €49, which means she made
29:33roughly €13,500
29:36in one week. Now, let's take a look at a
29:38closer look at why this uh product
29:40performed so well. First is pain. Okay,
29:42so building your own home is exciting,
29:44but also comes with a lot of overwhelm.
29:46Generally, most people in the market of
29:47looking to buy or build a home do not
29:49know where to begin. Okay. Now, turning
29:51to professionals for advice comes with
29:52the worry worry of being ripped off by
29:54contractors with ridiculous pricing. So,
29:57this ebooks helps them to understand the
29:58process, organize their decisions and
30:00move with a clear starting point. Then
30:03is worsening pain. Okay, building a
30:05house without a clear plan can create
30:06many more problems later down the line.
30:08So, in other words, if they don't have a
30:10clear plan and they make mistakes early
30:11on, the pain could actually get worse.
30:14Next is implementation speed. With an
30:16ebook, the buyer can consume all of the
30:18information and actionables quickly and
30:20create a clear path. Okay, so you know,
30:24these are some of the reasons why uh you
30:26know, this product works. And there are
30:28so many different examples. Okay, so
30:31look, let's take a look at a slightly
30:33different ebook. I'm sure you know some
30:35of you guys here in the chat are into
30:36video games. For those of you guys who
30:37are, I'm sure you've heard of a game
30:39called World of Warcraft. So, there's an
30:42ebook here that teaches players every
30:43major gold making method in the game.
30:46Okay.
30:49So, in the World of Warcraft, players
30:52also have to pay a subscription fee
30:53every month just to play the game. So,
30:54the problem this ebook solves is
30:56actually twofold. If you have enough
30:58gold in the game, you can actually pay
30:59for your monthly subscription with your
31:00in-game gold. Okay? Okay, so the core
31:02value proposition of this digital
31:04product is that player who follows the
31:05guide can earn enough gold to pay for
31:07their World of Warcraft uh World of
31:08Warcraft subscription with gold
31:11effectively playing the game for free.
31:13Now, once again, this hits on all three
31:16points. I'm going to send you this
31:17presentation right after, but I think
31:19examples are always super super
31:21interesting. Okay?
31:23And by the way, here's some more
31:24examples of some of our clients who
31:25launched an ebook and absolutely crushed
31:28it.
31:29Now some other formats we got digital
31:32assets
31:34as such once again I'm going to send
31:36this presentation to you I've given some
31:38examples in the main presentation as
31:40well all right but dig digital assets is
31:42another really easy format to create
31:44okay you can create it like that once
31:46you find gold you can elaborate even
31:48further let me see if there's anything
31:50else I want to go over that I prepared
31:52here on this side no I think for this I
31:55will send everything over to you guys
31:58now here's Another very very interesting
32:00one, one that makes a lot a lot of
32:03money. Okay, but one of my favorite ways
32:05to actually go about things is take an
32:07ebook, you know, keep pulling the slot
32:09machine for free, find some gold ebook.
32:12All right, cool. We got a winner. Cuz
32:14look, I want to be realistic. I know you
32:16guys are busy. That's also the reason
32:18why I called this the side hustle summit
32:20is I'm like, I don't want you to quit
32:23your job. Quitting your job is stupid.
32:24Quitting college is stupid. Now, you can
32:27eventually get there if if that's
32:28genuinely what you want to do and if
32:30that's genuinely the right decision for
32:31your life. But, you know, we're all
32:32adults here. We're all adults here. We
32:34all have to be realistic. Let's build
32:36something small on the side. Once that
32:38flourishes, eventually it can become
32:40your main thing. And that's even the way
32:41that we go. You know, I take that same
32:43sort of philosophy and apply it to
32:45making money online. I'm like, okay,
32:47let's let's start small. Let's let's get
32:48a win. Once we get a win, we can turn
32:50into a bigger win. And that's really the
32:51way that I I view pre-recorded programs.
32:54Um, it's same sort of thing here. All
32:56right. So, with pre-recorded programs,
32:59uh, here you can actually sell them for
33:00a lot more expensive. Okay? They can go
33:01from anywhere from $500. Of course, you
33:03can make them cheaper. You can make them
33:04$100, $200, but they can go upwards of
33:06$1,500. They sell at premium price
33:08points. So, once again, I'm going to
33:11leave you all of this.
33:14Uh, here's an interesting example. This
33:17is a $30 a month pre-recorded program
33:19that teaches people how to learn cyber
33:21security. That's actually a very very
33:22interesting uh digital product
33:25especially in today's day and age.
33:26That's a a big problem that people face.
33:28So uh there's an example right there.
33:30And by the way, you can see here 736
33:33people have joined. Nuts, huh? Uh that's
33:36gone through some of uh explaining why
33:38this has worked. And you can see right
33:40here uh they're making over $18,000 a
33:43month in profit. All right. So over a
33:45year that's $220,000.
33:48So, some other examples for you right
33:51here. I know I'm being conscious of
33:53time. Also, uh Ole, our incredible
33:56producer here at our company. He's
33:58always making sure I stay on schedule.
34:01Otherwise, I'd be here for eight hours
34:02with you guys. So, look, there are just
34:04three of some of the digital product
34:06formats.
34:08Okay.
34:09Now, there's one more important thing
34:11for you to know because I know what
34:12you're thinking. All right, Eman, but
34:14which format should I pick? The format
34:16of your digital product is determined by
34:17the nature of the gap from point A to
34:19point B. Okay? From where the buyer is
34:22versus where they want to be. So here's
34:24what I mean. Imagine someone want to
34:26bake a cake, but they didn't understand
34:28how baking works. They, you know, they
34:30probably would be wouldn't be confused
34:31if they had a list of ingredients, the
34:33basic techniques, and a good
34:34understanding of what temperature to
34:35use. Now, what if they had a basic
34:38understanding of baking, but every time
34:39they tried to bake something, something
34:40seemed to go wrong? the cake was too
34:42dry, it collapsed, or they forgot an
34:44ingredient. For this kind of person, a
34:46digital acid would be super useful.
34:48So, there's so many different examples
34:50here where uh different digital products
34:53are are good for different things.
34:56Now, just so you understand the reason
34:58why we focus on these three digital
35:00products uh these sort of uh sorry,
35:02these uh three different formats
35:03specifically is accessibility. Okay,
35:06with specialized AI, you can build a
35:08valuable digital product that solves
35:10people problems in any of these formats.
35:12Okay, these why this is why these
35:14formats are so good because they're just
35:15so easy like that slot machine. They're
35:17so easy to to get them out there and
35:19find gold. And as I said, once you find
35:21gold, then you can go harder with it and
35:23you can expand into different formats.
35:25All right, now I do want to bring
35:26Russell in because like honestly, you
35:29guys could have should have hours and
35:31hours with him. There's a couple
35:33important things that we need to get
35:34through before that.
35:35All right, before we get into today's
35:37chat, uh or sorry, before we get into
35:39that, uh just a reminder, these VIP
35:42sessions are where I give you the
35:43insiders knowledge on how to actually
35:44think about your
35:47uh your side hustle, but it's still very
35:49important that you attend the main
35:50session. You know, just so you really
35:51get a perspective, these VIP sessions,
35:54they don't really mean anything unless
35:56you're there at the main session. Okay,
35:58the main session is the context that
36:02you'll have, the main context you'll
36:03have for the VIP session. Here, I'm
36:05giving you guys I'm expanding on some of
36:07the concepts of the main session, but
36:08without main session, all this is
36:10relevant. And then tomorrow, I've got
36:14another uh special session planned for
36:15you. I'm bringing a very special guest
36:18who I've been working with for years.
36:19Okay? He's personally helped thousands
36:21of people make money with this side
36:22hustle. I think I've already told you.
36:26and
36:29he
36:31is going to be getting into the
36:32questions that have probably been in the
36:33back of your mind since you signed up
36:35for the VIP sessions. And he's also
36:37going to answer the question of why did
36:39I sign up through Higsfield to get my
36:40VIP ticket. Once again, I cannot say a
36:43bigger thank you to Higsfield for taking
36:45what we used to charge $95 for and
36:47making it $15. Um, one of the benefits
36:50of, you know, being the largest is the
36:52fastest growing AI company in history.
36:54You know, a company recently valued over
36:56$5 billion. So, they've been very
36:57helpful in in, you know, helping us put
36:59this event together and, you know,
37:01making this available to more people at
37:03a at a much more accessible price. But
37:06the other really cool benefit is you
37:07actually get Higsfield with that. So,
37:09he's going to be running through exactly
37:10how to use that tool to make a lot more
37:11money. So, you don't want to miss that.
37:13Before we get into that, uh, we're going
37:15to have to pull up today's winners. Uh
37:17Willie, if you actually just grab my
37:19phone. I forgot to bring it with me into
37:22office. I think it's over there.
37:23Appreciate that. Uh of course, as you
37:25know, every single day we have a MacBook
37:28uh giveaway winner and then we also have
37:30a FaceTime winner. Um so, thank you,
37:34good sir. Um so, yeah, for the MacBook
37:37winner, let's do FaceTime winner first.
37:40Actually, for FaceTime winner,
37:42congratulations to Mozu from Nigeria. Uh
37:46it says here, "Expect a call for myself
37:47after main session tonight. Uh the team
37:49should have messaged everyone. We've
37:51been super super busy. Like there's so
37:52many things I'm changing on the
37:53presentation last minute." So uh VIP uh
37:56sorry, FaceTime winners, we're actually
37:57I'm going to call you from the office
37:58probably on Thursday or Friday on some
38:01of the uh in between days. Uh just so
38:03that way we have more time to to
38:04actually uh you know keep going with all
38:06of our presentations and whatnot. So
38:08expect a call from me on uh Thursday or
38:10Friday. Uh Arthur from my team should be
38:11in contact. And then for the MacBook
38:14winner, I've selected a a main winner
38:17and a backup winner. And I will open up
38:21my WhatsApp right now and find that for
38:23you. Give me a second. I'm going to call
38:28you and when I call you, I'm going to
38:30ask for a password. So, let's hope
38:35that you provide it a winner.
38:40Congratulations to Kiara from
38:44Netherlands. So Kiara, I'm gonna give
38:46you a call right now and let's hope that
38:52you give me the right password.
38:56>> Hello.
38:58>> Hey,
38:59>> how you doing?
39:02>> From Netherlands.
39:03>> I'm good. How are you?
39:04>> Good. Good. Uh, I'm sure you know what
39:07question I'm gonna ask you. What is the
39:08password?
39:10your password.
39:12>> The password is formats.
39:14>> Amazing. Congratulations.
39:16Team will be in contact.
39:18>> Thank you so much.
39:18>> And we'll send out your MacBook.
39:20Perfect. I appreciate you. Chat soon.
39:23>> Thank you.
39:24>> Thanks. Byebye.
39:26>> All right. Cool. There we have it. So,
39:30that is that. Once again, just a
39:32reminder
39:34uh for today's challenge. Here it is.
39:37This actually uh
39:40makes you eligible for tomorrow's
39:42giveaway winner. Step one, think of a
39:44problem that you would consider building
39:45a digital product around by using the
39:46transformation framework. Step two,
39:48think of a format that you think would
39:50work well and explain why. Step three,
39:52post your answer in the VIP [ __ ] in order
39:55for you to qualify. There are two things
39:56you need to remember. Post your complete
39:59challenge in the VIP channel on [ __ ]
40:01before tomorrow's session. and complete
40:04this before tomorrow's VIP session to
40:06qualify for the next giveaway. We will
40:07announce the winner on tomorrow's VIP
40:10session. With that being said, we have
40:12Russell Brunson here joining me
40:16and we'll get into a little bit of
40:19Q&A before the main session.
40:21>> Everybody,
40:22>> there we go. All right. You got space?
40:24>> Yeah. Feel great.
40:25>> Cool. Perfect.
40:27>> Here we go.
40:27>> All right. All right. So, you've been in
40:29the other room. I'm sure you've been
40:30looking at some of the live chat.
40:31>> Oh, it's been so much I'll pull up here
40:32as well. How you feeling?
40:34>> I'm feeling great. I'm excited today. I
40:36get to spend more time with you guys
40:37today going deeper during the main
40:38session. But the chat's been fun
40:40watching it. The fact we've got what
40:42over 25,000 people on VIP hang a chance
40:45to look before. Chat here.
40:47>> So cool.
40:48>> Well, that's crazy.
40:49>> All right, perfect. So yeah, guys, if
40:52you have any questions, look, I can't
40:53promise because of course we have a lot
40:55of people here, but if you keep the
40:56questions relatively short and concise,
40:58we will try our absolute best. I already
41:01have some stuff I've been noting down
41:02over the past few days. Um, some big
41:05stuff
41:07uh some stuff that's been coming up. Uh,
41:15so first things first,
41:18there have been a lot of big names in
41:20this industry. They credit a big portion
41:22of their success to you,
41:24>> myself included. What are some of the
41:26traits that you have seen in beginners
41:28who have become successful in this
41:29industry?
41:30I think one of the biggest traits
41:32obviously like starting something new
41:33like this is scary. How many you guys
41:35right now feel nervous like if you're
41:37nervous a little bit say nervous because
41:38I think most of us when we get started
41:40we get nervous. I was very nervous
41:41getting started and I think the people
41:43who have success the ones who like even
41:45though they're nervous and like h like
41:46there's so many reasons like what if
41:47what if I fail? What if it what if it
41:49doesn't work? What if it works too good?
41:50Like there's so many things like those
41:52who are willing to take that leap of
41:53faith. Like I look at you back you were
41:5517 years old posting videos and you
41:57probably didn't feel confident about it
41:58but you just
41:59>> 15 actually
42:00>> 15 when you started was my first video.
42:02>> Yeah. So like all of us were nervous.
42:03That's the thing that I think people
42:04understand is that all of us are nervous
42:06the first time. I
42:06>> lots of nervous.
42:07>> Everyone's nervous. I was nervous like
42:09I'm sitting out here in the hallway
42:10watching on speak and I got so nervous
42:11like just before I came out here and
42:13I've been doing this for a long time. So
42:14that's normal and it's like and not it's
42:16not a reason to not do it. It's just a
42:18reason to like look like all of us get
42:20nervous. Every single one of us, every
42:21time I post a video, I get nervous ahead
42:23of time. When I speak in front of a
42:24crowd, I get nervous. Like that's
42:25normal, but it's okay. Just because
42:27you're nervous doesn't mean it's not
42:28going to work. You just have to kind of
42:29push through that. And the people who
42:30have been successful, most of us, and
42:32not all of us, we have those nerves. We
42:34have that those things. It's just we're
42:35willing to do that anyway. And that's I
42:37think one of the the most basic things,
42:39but most people are just like they
42:41they're they're too nervous to try and
42:43so they don't. And those who do try,
42:44it's like, "Oh, this actually wasn't
42:45that hard." It's just being willing to
42:46go and and do it. Like that's the
42:48hardest part.
42:49>> Can you talk real quick because you know
42:52one of the things that I always find
42:53interesting I I get this a lot is people
42:55you know it's funny even you and your
42:57position um I think you you told the
42:59story of Dubai and whatnot. I've heard
43:00you even say this to me and I've
43:01actually like stopped you before and
43:03been like no no no that's actually not
43:04fair. you said, "Oh, the things you like
43:09the things you're doing at your age or
43:10XYZ or like you know, uh, at your age I
43:14wasn't doing this or XYZ." And I'm like,
43:16"Yeah, Russell, but that's not really
43:18fair because I I have opportunities. I
43:20started 10 years ago, I had
43:21opportunities that you didn't have,
43:23>> right?" Like even for me, simple things
43:26like payment processing,
43:28>> right? Way hard back for you or or like
43:30create like look, I use ClickFunnel.
43:31Well, actually payment processing was a
43:32little bit tricky for me back then.
43:34That's one of the main reasons I
43:35actually uh bought a stake in W because
43:37like seeing what that does and right
43:38that's conversation for another day but
43:40like Clickfunnels for example I use
43:42Clickfunnels to like build some of my
43:44first businesses
43:45>> without you when you first started the
43:47reason you created Click Funnels was
43:48because you didn't have that.
43:50>> So I had opportunities that you didn't
43:52have which is why I was able to do some
43:53of the things
43:54>> that you did in maybe a bit of a quicker
43:56compressed time. In the same way, all of
43:59you watching right now, I know for a
44:01fact there are so many of you watching
44:04this right now that will accomplish what
44:06I accomplished substantially faster. And
44:09by the way, when you do it, I'm not
44:10going to be surprised.
44:11>> Yeah.
44:12>> Cuz I'm going to go, of course, you had
44:13opportunities that I didn't have. I
44:15didn't have AI when business started.
44:17>> So, I actually had to like hire
44:19employees. like when I started making
44:21some basically what I had to do was work
44:23my ass off to get to a point where I had
44:26some money so that way I could hire
44:27someone to get some of my time back.
44:29>> Whereas now with AI, you don't need to
44:32do that anymore. So maybe you can talk
44:33on that cuz I had it
44:34>> Yeah.
44:35>> a lot harder than everyone watching
44:36this. But you had it even harder than I
44:38did.
44:39>> Yeah. When I got started, it was before
44:40there was a Facebook, before there was
44:41MySpace. Like we were using Friends
44:43Church. That's how old I am. Um but
44:45yeah, it was way harder. And I think
44:46about the opportunity that that
44:48everybody has today. Um, I was uh on my
44:51phone this uh this morning and I was
44:53working on on a digital product myself
44:55where I have actually have a membership
44:57site with audiobooks and uh during the
44:59last four or five hours while we've been
45:01hanging out getting ready for this uh 45
45:03hours worth of audiobooks were created
45:05with my voice that I'm now selling and I
45:08didn't have to read any of the books. It
45:09was it was all done through AI. Like
45:11it's it's insane the opportunity you
45:12guys have that you don't even know yet
45:14that are at your fingertips. Like after
45:16today's session, I think is the first
45:17time during the the the main session,
45:18the first time you guys like, "Oh my
45:20gosh." Like it's literally that simple.
45:22It's that easy. Like I I think about
45:25when I created my very first product.
45:26I'll show you guys what that was, but
45:27like I had to go and like buy a video
45:29camera and then go to the store and film
45:30something and then I had to go and like
45:32figure out how to get the the camera
45:33onto a digital thing and how to edit it
45:35and then how to like burn it on a DVD
45:37and then how to mail it to. It was so
45:38many steps and like you'll see today
45:40it's like you click a couple buttons and
45:42like I said I got 45 hours of audio
45:44books read by me with my voice that that
45:47I didn't read. Like it's it's crazy
45:49what's happening. So um yeah I think
45:51that the opportunity you guys have right
45:52now is is insane. I'm jealous because it
45:54took me it took me so long to catch up
45:56and man's even faster and I think you
45:58guys are have a chance to do it even
45:59faster which is so cool.
46:00>> Incredible. Incredible. Someone
46:02someone's asking Russell can you be my
46:04dad?
46:06>> Sure. All
46:08right. Uh
46:11I am looking through guys. Sorry the
46:13chat's so crazy quick.
46:14>> So many questions flying.
46:17>> All right, let me pull up one here. One
46:20of the questions I saw earlier today was
46:22kind of fun. I was thinking about this
46:23was like people ask like what are some
46:24weird niches or weird things? And
46:26there's one I thought about today that I
46:27wanted to share that actually there's
46:28two weird ones. If you guys want two
46:29cool ones that aren't in my main I'm
46:31going to show a whole bunch of examples
46:32in my main presentation, but there were
46:33two that I thought were interesting. Uh,
46:35one of them there's a guy in our
46:36community who teaches people how to uh,
46:38hunt for Bigfoot. That's a real info, a
46:41real digital product that they are
46:42selling and having success with helping
46:44people to go hunt for Bigfoot. So,
46:46there's one. The other one I thought was
46:48really interesting. Um, there's a girl
46:50our community. She was doing a a
46:52Facebook live and she was teaching
46:53people how to lose weight or something.
46:54I don't know. And during the live sheet
46:57pants and I didn't, so this is not
46:59something I knew a lot about, but for
47:00women apparently that can be an issue.
47:02and she was so embarrassed and then she
47:04ended up hiring a doctor to train her on
47:05how to like how to strengthen her
47:07muscles so that doesn't happen again,
47:08right? And then she's like this would be
47:09a great digital product. There's so many
47:11women who struggle with this thing. And
47:12so she made a digital product. This is
47:14before AI. She had to sit down to
47:15actually write the entire thing nowadays
47:17as you will see in in the next session.
47:19Like this is like a 15-minute project,
47:21but she sat down, wrote an entire ebook,
47:23posted online, and in four months sold
47:25enough of that to win one of our two
47:27comic book awards. That's over a million
47:28dollars in sales on a $37 ebook teaching
47:30women how to um how to strengthen their
47:32abs, core, and pelvic floor. You can go
47:34search for that and you'll find her her
47:35ebook. So, it's kind of crazy like
47:37what's possible digital products.
47:38>> So, Russell, you are the coolest.
47:41>> Well, thank you. Uh CBer01
47:44or something. Uh yeah. Yeah, CBr.
47:48There's a question here. Someone Well,
47:49first things first, someone was like,
47:50"Oh, can you create multiple digital
47:52products?" Oh,
47:54>> yes. I have like six versions of AI
47:56running different projects all the time.
47:58It's so much fun right now.
47:59>> And then someone asked a really
48:00interesting question. Damn, it kind of I
48:02scrolled past, but it was something
48:03along the lines like verbatim. Oh, uh,
48:06you know, how do you Oh, here. One time
48:09purchase. No, uh, no content treadmill.
48:11How does it grow without monthly drops?
48:13Look, no part of this entire process,
48:16like there's literally no part of this
48:20business where you have to create
48:21content. Like, zero. Nothing. we're tra
48:23we're we're training you on involves you
48:25creating content zero.
48:27>> So what you're going to see in the main
48:28session basically we ban the word sell.
48:31It's all about distribution.
48:33>> Okay? So there's ways you can get
48:35distribution and there's ways you can
48:36tap into distribution whether that's
48:38different marketplaces. Okay? Whether
48:40that's different marketplaces. I mean
48:41like I'm co-owner of [ __ ] We actually
48:43have a marketplace on [ __ ] and there's
48:45many other marketplaces of course you
48:46know I don't want to be biased and just
48:47talk about [ __ ] There's other platforms
48:49as well where you can get distribution.
48:51another really interesting way of
48:52getting distribution. We're actually
48:53going to reveal tomorrow. But my point
48:55is there is zero point in this entire
48:59process where you will be creating
49:00content. And that's the key because when
49:02we first started talking about this the
49:03side hustle summit, it wasn't like build
49:05a huge business summit cuz then you'd
49:06have to do that have your face creating
49:08the content all sorts of stuff. Like for
49:09you to start a side hustle um and be
49:12able to do it on part-time like between
49:14all the other chaos you have in your
49:16life, you can't be doing like for me to
49:18create content it's a full-time job. I
49:19have a team doing it with me for you
49:21guys to create a side hustle. Uh the
49:23process that we figured out is so much
49:24more simple. Like I said, day three
49:26tomorrow, um you're going to show them
49:27the distribution stuff, which is insane.
49:29Um uh I can't wait for you guys to see
49:32that part for sure. Uh still going
49:35through I questions.
49:38Sorry.
49:38>> Wish we could answer everyone. There's
49:39so many good questions coming down. Uh
49:45let me go here.
49:48So look, going into a very important
49:50main session today and for the remainder
49:52of the summit, what are some key
49:54questions our VIPs should be asking
49:56themselves?
49:58>> Um,
50:00man, as a VIP, I think about I first
50:02off, congratulations for you as like I'm
50:04kind of person who always upgrades the
50:05same way cuz I'm like I want to get
50:06access to everything. Um, I think the
50:08big
50:08>> By the way, I don't know, maybe I talked
50:10about it yesterday. Speaking I'm the
50:12exact same way. I am a sucker for like
50:14upsells. Just so you guys understand, I
50:16my mom sent me a photo the other day cuz
50:18my mom like keeps every single um you
50:21know how like parents are like
50:23especially my mom, she keeps like I'm
50:24you know I'm the only child so she keeps
50:26like every single like crayon picture
50:28like scrapbook like everything. So she
50:30sent me a photo the other day and she's
50:31like oh look uh um look what I found and
50:34it was basically like a collection of
50:36your books that I ordered 10 years
50:37>> all my upsells.
50:38>> Yeah. all the upsells and like the first
50:40like first it was like the first book
50:42and then I ended up receiving this whole
50:44thing like I don't know how well the
50:46cover you see like that whole
50:48>> he bought the VIP upgrade
50:49>> I bought all of the upgrades every
50:51single upgrade you can get these are
50:53like every single one of this is like
50:55another upsell so yeah I'm I'm the same
50:57way I'm like a
50:58>> I just want the best of the best you
51:00know and if the
51:02>> and by the way I think I told you guys
51:03this before whenever I'm I'm doing
51:05something I know that hey it's it'll
51:07take a you know a little bit of There'll
51:08be a little bit of pier where I kind of
51:09like find my footing. Look, it's in the
51:11same way if you got dropped into a city
51:13you've never been into. Like I'm sure
51:14you've traveled to a city before. The
51:15first time you went there, you're like,
51:16"Well, this is kind of weird. I've never
51:18been here before." Second time you go
51:19back, you're like, "Oh, I remember this
51:20street." And then like by the third or
51:22fourth time, you're walking around,
51:23you're struting around, you're like,
51:24"You own the place.
51:24>> This is my city. Like this is my place.
51:26I run this shit." Um, and the reason I
51:29say that is like for me, like for
51:31example, your resources, the reason why
51:33like you can literally see like my my
51:35actual like my mom texted me.
51:37>> That's cool. She kept my mom. I don't
51:39think it'll show. Like my that's all
51:40emojis from my mom. Like my mom text me
51:42this. The reason why I I made that
51:44investment into myself into your stuff
51:46is I was like, "Look, if if I can get a
51:48competitive advantage and if I can kind
51:50of get a map to the city, why not?"
51:52Yeah.
51:52>> Right. So anyway, sorry I cut you off. I
51:55think it's going to be the VIP. First
51:56off, you already took that step. So like
51:57you're already in the process. Like
51:59winning this game is all about making
52:00and keeping commitments. Like this is
52:02the thing that people understand.
52:03There's two parts because a lot of
52:04people will make a commitment. Like we
52:05think about how many people signed up
52:06for VIP. They made a commitment. I'm a
52:08VIP. I'm going to show up. I think we
52:09had like 60% of VIPs who showed up. So
52:1140% made 100% made the commitment. Only
52:1460% kept the commitment, right? And like
52:16that's how you win life. Those who not
52:18just make commitments, but make
52:19commitments and keep commitments. Like
52:20that's how it wins. So you've already
52:21made a commitment. You showed up, which
52:22mean you kept the commitment. I keep
52:24sticking with that. Every time, every
52:25step in this process, this journey,
52:26we're going to ask you make little
52:27commitments, right? And you're going to
52:29make the commitment, but then you got to
52:30keep the commitment. Those are the
52:31people who succeed. It's as simple as
52:32that. like become somebody who makes
52:34commitments and keeps commitments and
52:35that's how you're going to win this
52:36game.
52:37>> Amazing.
52:39Best advice you've never given.
52:42>> Oh, someone's saying Russell, share your
52:44skincare routine.
52:46>> Like, how old are you, Russell?
52:50>> Yeah. What What is there any thing that
52:52comes to mind if you think best advice
52:53you
52:54>> skincare routine? Best advice ever
52:56given.
52:56>> Best advice I've never given. We got one
52:59more minute left. Ah, that's a that's a
53:00tough question. Um
53:04I'm not I'm sure how to answer that.
53:07>> Yeah, think think on it and we'll uh
53:10we'll actually talk about in the main
53:11session. So just so you guys understand
53:13uh we got I got another about like hour
53:16and a half presentation going then we
53:18are going to I think we got to catch up
53:20real quick in the boardroom and then uh
53:22Russell has a presentation like a
53:23full-blown presentation.
53:24>> Excited. Um so I'll go on him for about
53:2630 minutes or so 45 minutes something
53:28like that and then we have Myin. So,
53:31trust me, you
53:32>> Golden. You won't want to miss that one.
53:34So, uh, yeah, we're in for an
53:36action-packed day. Um,
53:38>> how many we had today? 25,000.
53:40>> About that was live when I was
53:42>> How many was yesterday?
53:43>> Uh, 28, I think. So, we kept pretty
53:45good.
53:46>> Yeah, that's actually better.
53:48>> That's pretty good. So, you know, first
53:49things first, just shout out to you
53:50guys. Uh, I actually just want you guys
53:53to like
53:55>> I just type in shout out to myself uh
53:57actually in the chat because I want you
53:58guys to shout yourself out for pat
54:00yourselves on the back for doing it on
54:02the back. Like you can actually do it.
54:03Like give yourself an actual pat on the
54:05back. Just say shout out to myself for
54:07showing up here because I think I talked
54:08about it yesterday with Eric Thomas and
54:10I even remind myself even to this day
54:11I'm like you know I didn't
54:14like you've made it this far and like
54:17what now you want to tap out you know
54:19now you just like you've already come
54:21this far and like now you've done pretty
54:23much all the hard part like now you want
54:24to give up now you want to tap out like
54:26now you want to take the easy option.
54:27So, the fact that you guys are here,
54:30like I'll be honest, I thought you were
54:31gonna say like half of that because like
54:33you'd be surprised. Like, I know in your
54:34mind you're thinking, "Oh, everyone
54:36thinks like me and everyone is like
54:37this." Like, no. Whoever's committed,
54:39they're all going to show up. No. 2.6%
54:40of people decided
54:43that, hey, I would rather save $15
54:46because that's what the price is.
54:48Because Hicksfield have been incredibly
54:49kind and generous to us to to help
54:51subsidize a lot of this cost and and,
54:53you know, sponsor a lot of this event.
54:55So
54:58only, you know, 97% of people are like,
55:00"Oh, I'd rather spend that $15 on my
55:02latte or my like, you know what I mean?
55:04That that already, you're already so far
55:06ahead of people." And the fact that you
55:07also showed up, you know, once again, I
55:09just want to say a massive shout out to
55:10you. Um, and yeah, we're we're just
55:12getting started. And in my humble
55:14opinion, uh, you know, we've done a lot
55:16of presentation. And I'm sure you guys
55:17have seen we've produced for monetized
55:18Mania 1, uh, $8.9 million in tracked
55:21earnings, then $15 million in tracked
55:23earnings, then $31.7 million in tracked
55:25earnings a third time around. We're
55:26going to beat it this time. We are going
55:28to smash it out the park this time
55:29because
55:30>> look, I brought my billion-dollar mentor
55:32to help me. And you also brought in
55:34Myron Golden and a lot of your, you
55:36know, top superheroes that you've
55:37trained. So yeah, anyways, all that to
55:39say, you know, we're about to smash
55:41every single record out the park. And I
55:44also genuinely believe this next session
55:46is the best session we've ever done. Not
55:48only because of myself, but I think
55:50because of your presentation and Myins,
55:51you guys are about to witness something
55:52very, very special. So yeah, appreciate
55:55all you guys. Shout out to you. And uh
55:58yeah, let's go head over to the main
56:00session now. Tim is going to drop a
56:01link. So head over to main session and
56:04uh and we'll speak soon. See you guys
56:05soon. Cheers.