How to Become a Storytelling Genius (Dopamine Ladders)

0:00If you want to get people truly addicted

0:02to watching your content, there's one

0:03trick you should be using every single

0:05time. It's called the dopamine ladder.

0:08And if you can understand this one

0:09framework, you'll become a master of

0:11attention overnight. Now, I know this

0:13works because content is all I do all

0:15day long. I have a million followers.

0:17I've done billions of views. And I've

0:18spent years studying exactly how to use

0:21psychology to grow faster on social

0:23media and YouTube. So, in this video,

0:24I'm going to break down the six levels

0:26of the dopamine ladder. how it works,

0:29why it works, and most importantly, the

0:31specific tactics for how you can use it

0:33to your advantage. All right. Now,

0:34before I explain the dopamine ladder,

0:36it's critical to understand the

0:38psychology of how attention actually

0:40works. Like, what is really going on in

0:42a viewer's brain when they watch a

0:44video? And this alone will be a huge

0:46unlock for you. There are six stages of

0:48a viewer's journey when watching content

0:49that release increasing amounts of

0:51dopamine. And if you can ascend them

0:53through all six stages, they will have

0:54watched your entire video and want to

0:56come back to watch more. Now, eventually

0:58if you get them to the end of the

0:59dopamine ladder and you do that

1:00consistently, you will create a

1:02Pavlovian effect. And this really is the

1:05ultimate goal if you're making content.

1:07Pavlov is the famous scientist that

1:08proved classical conditioning. Every

1:10time he rang this bell, he gave a dog

1:12food so that eventually whenever the

1:14bell rang, the dog's mouth would water

1:16because it represented that sound with

1:18getting food. You're really going after

1:20this same thing when it comes to

1:21content. Because the ultimate sign of

1:23attention mastery is when you can make

1:25dopamine release in the brain of a

1:27viewer just by seeing your name or face

1:29without actually watching any of your

1:31content. And if you can do that, you've

1:33basically created a super fan that will

1:35watch every single thing you make. This

1:37is when you reach king status in

1:39attention land. Now, if you can learn to

1:40do this on command, you can pretty much

1:42build any business as big as you want.

1:44It's that powerful. Okay, so the

1:46question is, what are the six levels?

1:47And how do you make your content so that

1:49the viewer ascends through the dopamine

1:51ladder and you instill the Pavlovian

1:53response? And that's what we're going to

1:54break down right now. All right, the

1:56very first rung in the dopamine ladder

1:58is the exact same for all visual

2:00content. Whether it's short form or long

2:01form, it applies the same. And this

2:03first rung is called stimulation. Okay,

2:06the stimulation step is what happens in

2:07the very first one to two seconds of the

2:10video. Think of stimulation like a

2:11visual stun gun that gets someone to

2:13stop and lock in on one thing. It's like

2:15a deer in the woods noticing something

2:17out of the corner of their eye, and they

2:18can't resist the urge but to pick up

2:20their head, look, and lock in on that

2:22one spot. Now, dopamine from stimulation

2:25comes from colors, motion, and

2:26brightness that is picked up initially

2:29from the eye. So, literally, if you show

2:30a combination of colors, motion,

2:32contrast, and brightness that is

2:34different from what the viewer typically

2:35sees, they're going to get a hit of

2:36dopamine, and they will pause for a

2:38split second. And this is all you need

2:40to earn the space to get them to level

2:41two. Now, to prove this is how it works,

2:43I'm going to show eight 9x6 images on

2:46the screen with colors and motion, but

2:48I'm going to blur it out so you don't

2:49know exactly what they are. I want you

2:51to look at these and tell me exactly

2:52which one your attention goes to first.

2:54All right. Now, for most people, these

2:56were the two that they noticed and

2:58visually focused on. See, your eyes go

3:00to the ones that have more motion,

3:02color, and brightness. That's just how

3:03your subconscious brain works. You can't

3:05override it. And again, to prove it to

3:06you in another way, if you were to watch

3:08your social media on grayscale or black

3:10and white, I guarantee it just wouldn't

3:12be as interesting to you. What's really

3:14happening under the hood here in your

3:15neurochemistry is that your brain is

3:17processing things in two stages. The

3:19first stage is the rapid subconscious

3:21processing stage. It's called bottoms up

3:23processing. And this processing happens

3:25so fast in like 200 milliseconds that

3:27your eye and brain are just catching

3:30vivid colors in motion. They're not

3:31actually comprehending what they're

3:32seeing. But knowing this is how you hack

3:34people on the treadmill to pause and pay

3:36attention for a split second. So for

3:38you, the tactical tip is that when

3:39you're making your own content, you need

3:41enough color, motion, and contrast to be

3:43able to visually stun them for the first

3:441 to 2 seconds. But here's the thing. If

3:46everybody copies the exact same motion,

3:49color contrast pattern, the viewer will

3:51become desensitized because the whole

3:52feed will have it and then that will

3:54stop working. This is why coming up with

3:56your own unique visuals, your unique

3:58color palette, the motion, the aesthetic

4:00that you want is really critical because

4:01it helps you cut through the feed and

4:03trigger this subconscious stimulation.

4:05Okay, so that's level one. Now,

4:07stimulation is the weakest and the

4:08shortest of the dopamine releases, but

4:10it's a very important precursor like we

4:12said because if you don't trigger the

4:14focus, the rest of the levels don't even

4:16matter. All right, level two in the

4:17dopamine ladder is called captivation.

4:19And this is where the comprehension of

4:21what you say and how you say it really

4:23starts mattering. The first step was

4:24literally just visual brain hacking. But

4:26here, this is where the sauce really

4:28starts coming in. Now, captivation is

4:30the curiosity stage. Massive amounts of

4:33dopamine are released in the viewer's

4:34brain as soon as they are captivated by

4:36an open question that they ask in their

4:38own head. Many people call this a

4:40curiosity loop. Your video must drive an

4:42open question that puts the viewer into

4:44a loop so that they hunt for the answer.

4:46Now, the reason curiosity loops work so

4:49well for triggering dopamine is because

4:50the human brain is a problem-solving

4:53machine. It evolved to be really good at

4:55thinking critically and taking open

4:57complex questions and solving them. The

4:58bigger and more non-obvious the

5:00question, the bigger the curiosity, the

5:02higher the stakes, and the more dopamine

5:03that gets released. The more relevant

5:05the question to the viewer, the bigger

5:07the curiosity, the higher the stakes,

5:08and the more dopamine that gets

5:10released. For example, if you made a

5:11video that got a viewer to ask the

5:13question to themselves, hm, I wonder

5:15when the aliens are visiting Earth.

5:17Well, this is a pretty huge question.

5:18So, it could be very curiosityinducing.

5:20But if they don't care about aliens,

5:21then it's not going to be relevant at

5:22all and they're going to churn. They

5:24won't be captivated. So, tactically,

5:26it's important to ask yourself these

5:27couple questions as you're structuring

5:29the hook to make sure you're setting up

5:31the best possible question. First, what

5:33is the most curiosityinducing question

5:35that I could ask about this topic to

5:38trigger in the viewer's mind? And

5:39second, how well will that question map

5:41to something the viewer cares about

5:43given the ideal avatar I think I'm

5:45attracting? And then you have to figure

5:47out what words you say and visuals you

5:49show to try to get that question to pop

5:51in their head. Now, there's two ways to

5:52get a question to implant in a viewer's

5:54mind. You could literally ask it like

5:57rhetorically the way I just did, or you

5:59can imply it with details and try to get

6:01them to put it in their own head. Either

6:03way, as quickly as possible in the

6:04video, you need the viewer to pop a very

6:07interesting question in their mind or

6:08they're not going to be captivated. And

6:10if the question doesn't pop or it's just

6:11not that interesting, then they're going

6:13to bounce and you have no chance. So,

6:14for example, let's say I was scrolling

6:15the feed and I saw this really

6:17attractive person with this red and

6:19orange vivid graphic behind them that

6:21was moving. I might be stimulated enough

6:23from level one to pause for a second and

6:25see what they have to say. But then, if

6:27that person starts the video saying,

6:28"Here's how you do your makeup for the

6:30holidays." The questions that are going

6:31to pop into my mind are the following.

6:34How does she do her makeup? Why is she

6:35doing it like that? These are the types

6:37of questions that pop into a curious

6:38mind regardless of who it is. But for

6:40me, I don't obviously care about the

6:41topic of makeup at all. And so that's

6:43not relevant to me and I'm churning

6:44immediately. Basically, she got me on

6:46the stimulation and bought me into the

6:48first kind of question posing period,

6:50but then she didn't get me on the

6:52captivation. The reality is, if your

6:54hooks are not hooking, it means that the

6:55question that popped in the viewer's

6:57mind is either not relevant to them or

6:59just not interesting enough to hold

7:01them. So that's level two of the

7:03dopamine ladder. If you want to

7:04captivate the viewer and get them to

7:06keep watching, you have to pop a

7:07curiosity based loop in their mind from

7:09the question. The act of opening that

7:11loop will release dopamine. Now, here's

7:13a few pro tips for triggering a massive

7:15amount of curiosity in this process. For

7:17one, you can use contrast, where you

7:19compare a known thing to an unknown

7:21thing. Or two, you can frame a super

7:24shocking or weird premise that they've

7:26never seen or heard before. Typically,

7:28unknown things pop curiosity better than

7:30anything else because curious people

7:32want to know what the thing is they've

7:33never seen. All right, level three in

7:35the dopamine ladder is anticipation. So

7:37far, you've stimulated them initially to

7:39get them to give you a chance and then

7:41you've captivated them by opening a

7:43curiosity- based question in their head.

7:45This next step, anticipation, is super

7:47powerful and this is really where people

7:48get locked in into the video.

7:50Anticipation is what happens when a

7:52viewer begins to guess in their head

7:54what the answer might be to the question

7:56you just posed in level two. This is

7:58essentially a mystery novel playing out

8:00in their head in real time as they watch

8:02the video. Typically, what happens is as

8:04soon as a question pops in someone's

8:05head, they immediately are trying to

8:07anticipate what the answer might be.

8:09It's kind of like this subconscious

8:10guessing game that goes on. Now, the

8:12more information you give someone that

8:13helps them anticipate what the answer

8:15might be, the more curious they're going

8:17to become right up until the answer is

8:19revealed. The highest level of dopamine

8:20is achieved just before the answer

8:22comes. So what you want to do is give

8:24them details to get that anticipation

8:26close. Ratchet up that curiosity and

8:28then just before you deliver the answer,

8:30yank it away and head fake them in

8:32another direction. Typically adding

8:33misdirection, non-obvious twists, and

8:35head fakes is a great way to reset the

8:38curiositybased anticipation loop. And

8:41this will make them guess the answer or

8:42get distracted, pop a new question, and

8:44then restart the process. This is why

8:46it's called a curiosity loop. The loop

8:48is them seesawing between question,

8:50anticipation, and answer. Or if you

8:52don't want to yank away the answer, you

8:53could give them the answer and then pop

8:54a second question right after that.

8:56Either way, this looping game of new

8:58questions and new answers is how you

9:00build anticipation. Now, here's a big

9:02pro tip on anticipation. The viewer is

9:04only able to anticipate what the answer

9:06might be if they're clear on the facts

9:08that you're giving them. If you throw a

9:10bunch of rogue details in that don't

9:11really make sense with the question or

9:13they can't understand the facts that

9:14you're presenting, they're going to get

9:16confused and bounce. So tactically for

9:18you, as you develop your story, if you

9:20want to ratchet up anticipation, you

9:21want to ask yourself this. Based on the

9:23question the viewer should have in their

9:25head from level two, what should they be

9:27anticipating the answer to be? And based

9:30on that answer, what additional facts or

9:32context can we give them to get them

9:34closer to it? From there, should we give

9:36them the answer or is there a way to

9:37head fake or tease them away from it to

9:40reset that curiosity loop? This

9:42curiosity anticipation process is kind

9:44of like the edging of the storytelling

9:46world. Now, if you've ever seen those

9:48visual hooks where it looks like

9:49someone's about to get hit by a car, the

9:51car is like slowly approaching. This is

9:53using anticipation to get you to hold

9:55on. The reason these work so well is

9:56because you originally see the person

9:58and the car coming and it pops the

10:00question, is that person going to get

10:01hit by a car? Is that car really going

10:02to run them over? And then as the car

10:04slowly approaches, you start

10:06anticipating, wait, there's no way. Oh,

10:07wait. I think they might they might be

10:09getting hit by the car. Ah, and he comes

10:11really close. That anticipation building

10:13is in real time working to drive that

10:16curiosity in you. It releases dopamine

10:18as you anticipate what might happen.

10:21These are the types of hooks that play

10:22on the anticipatory instinct in your

10:24brain and they work super well at

10:26driving dopamine. All right, the next

10:27level in the dopamine ladder, level

10:28four, is called validation. Validation

10:31comes when you do end up giving them the

10:33answer to the question that you popped

10:35in level two. In other words, level four

10:37is you closing the loop. Now, the goal

10:39with validation is to make sure you

10:40reward or answer with something that was

10:42nonobvious that they wouldn't have

10:44expected before. Typically, with

10:46entertainment content, this is the

10:47resolution of the story. You don't end

10:49it on a cliffhanger. You actually wrap

10:50up the loose ends and close the loop

10:52nicely. For example, in the case of the

10:54incoming truck hook, usually they don't

10:56get hit by the truck and they end up

10:58being safe. And that's how you close the

10:59loop. Once that loop is closed, you

11:01realize the story is complete and more

11:03dopamine gets released as that's

11:05finished. On the education side, the

11:07validation or reward in this case would

11:10be you actually sharing the tip or the

11:12story or the recommendation that gives

11:14them concrete value that they can use to

11:16solve a problem. If the viewer leaves

11:18this flow without the loop being closed,

11:20they're going to be unsatisfied and they

11:22won't release that final dopamine. So,

11:23it's curiosity, question, anticipation,

11:26what could the answer be? And then

11:28validation, giving the actual answer.

11:30All three phases release dopamine at

11:32each time. are the first four levels we

11:34just went through of the dopamine

11:35ladder. These are kind of like the base

11:37levels that you can pull with any script

11:39and visual storytelling. And again,

11:41those were stimulation, captivation,

11:43anticipation, and then ultimately

11:44validation. But the last two levels of

11:46the dopamine ladder is really where you

11:48start building cult fandom. This is

11:50where you ascend beyond the individual

11:52story and into the storyteller. The

11:54first four have to do with the video

11:55itself. We'll call that the message. The

11:57last two are more with the messenger.

11:59Level five is called affection. Now,

12:01affection is the stage where the viewer

12:03starts taking a liking to the creator or

12:06personality that was delivering the

12:07story. And this is why it's kind of hard

12:09for Faceless content to fully ascend to

12:12that Pavlovian peak. It's easy for

12:14Faceless to get those first four levels,

12:16but it's hard when there's nothing to

12:17like, when there's no personality to

12:19attribute that taste, trust, and like

12:22to. And this is what happens in the

12:23brain. As the viewer begins to realize

12:25they like and trust the person that's

12:27delivering the message, more dopamine is

12:29released. And think about it, if you

12:31already like someone, you're going to

12:32give them a lot longer leash when you

12:34watch their content. For a stranger, you

12:36might churn right away. But if it's

12:37someone you like and you already know,

12:39there's dopamine that's being released

12:40there that buys a lot more time of your

12:42attention. Now, as long as that viewer

12:44recognizes it's you, that likability

12:46will carry over from video to video. So,

12:48of course, the million-dollar question

12:49that everyone asks is, "How do I improve

12:51my likability so that I can speed up

12:54that process to get through level five?"

12:56And here's four ways to improve your

12:57liability. The first one, attractiveness

13:00is a massive factor. Now, I hate to say

13:02it as someone who has a face for radio

13:03and a voice for vaudeville silent films,

13:05but the reality is when you're

13:07attractive, people just like you more.

13:09It's subconscious and it's how humans

13:11behave. So, if you're good-looking, lean

13:13into it, show yourself more, and I

13:14guarantee the liability will go up. The

13:16second thing that improves likability is

13:18your overall vibe. the way you look, the

13:20way you dress, the way you sit, your

13:22posture, the way you carry yourself. All

13:23of that signals silently to someone and

13:26it goes into them deciding if they like

13:27you more or not. The third thing,

13:29smiling is great for subconscious

13:31likability. Joy is an emotion that

13:34transfers through the camera lens. So if

13:35you look like you're happy or

13:36passionate, people will feel that warmth

13:38themselves when they watch you. And then

13:40fourth, and this is the easiest one, if

13:42you're making education content, if you

13:44actually solve a problem for them, max

13:46trust and likability will be

13:48transferred. The easiest way to get

13:49somebody to like you and trust you is to

13:51actually help them with something

13:52they're struggling with. Agnostic of how

13:54attractive you are, how smiley you are,

13:56etc. Number four is the strongest one.

13:58So, likability is one of those things

14:00that you want to try to improve over

14:01time. But the reality is you don't want

14:02to force it. Just be yourself. Be

14:04authentically passionate in what you're

14:05doing and then try to live that out. The

14:08more value you can deliver and the more

14:09valuable you can be, the more likable

14:11and trustworthy you will seem to the

14:13viewer. All right, we've approached

14:14level six, and this is really where the

14:16Pavlovian response really starts kicking

14:18in. But before we go into that, let's

14:19just recap where we were. The first

14:21level was stimulation. This was

14:22subconscious. It's motion, colors,

14:24brightness. All you have to do is get

14:25somebody to focus, a little bit of

14:27dopamine released, but that's what locks

14:29them in, right? So, that's the

14:30precursor. Then, we talked about the

14:31three levels that really have to do with

14:33the specific video and the storytelling

14:35in it. And that was captivation with

14:37initial curiosity, anticipation, getting

14:40them to guess what's going to happen and

14:42maybe leading them through a head fake

14:44or zigzag on that curiosity. And then

14:46ultimately validation, giving them the

14:48answer and closing the loop so that they

14:50get that dopamine release on the full

14:51cycle. Those were 2, three, and four.

14:54Then level five is likability. Right? So

14:56you've got the answer from the video,

14:58but now we've ascended beyond the

15:00message into the messenger and we're

15:01going to likability. If the viewer likes

15:03you, they'll give you more leash.

15:05They'll have dopamine release every time

15:07they see you because they'll remember

15:08that they like you and that'll be

15:10helpful. Level six, the final level, the

15:12final frontier, is called revelation.

15:15And this is really where the viewer

15:16begins to realize that you're going to

15:17be a continued source of value for them

15:19over time. Now, typically both

15:21entertainment and education content can

15:23ascend from level 1 to 5. But it's much

15:25easier for educational content to ascend

15:28from five to level six, revelation.

15:30Entertainment content can only get to

15:32level six if the viewer decides that

15:34that creator is going to be a consistent

15:36source of maximum entertainment for

15:38them. Meaning, every piece of content

15:40they see is going to for sure be above

15:42their line when it comes to

15:43entertainment. And this is just a really

15:45hard bar to achieve. Maybe Mr. Beast has

15:47this level of Pavlovian response.

15:49Anytime someone sees his face, they know

15:50it's going to be entertaining. But if

15:51you're an entertainment creator and

15:52you're not Mr. Beast, you're competing

15:54with Netflix, the NFL, Kaisat, Mr.

15:57Beast. It's just hard to beat the best

16:00maximum bar in the entertainment

16:02category. But on the education side, if

16:04you solve specific problems for people

16:06that they have in their life, they will

16:07tie you with a consistent source of

16:10value for solving in that area. And when

16:12they have this revelation that you're

16:14going to consistently help them, it

16:15releases max dopamine whenever they see

16:17you because you've trained that you

16:20equal value. That is the Pavlovian

16:22response. As a corlary, imagine dating

16:24someone and then realizing that over

16:26time after spending a lot of time with

16:27them, you always feel good and you

16:29always feel love. That means in the

16:31future whenever you hear their name,

16:32you're going to get a huge hit of

16:34dopamine because you're going to think

16:35positively and feel those feelings

16:37again. It's the same way here with

16:38content. Now, the way to achieve this

16:40level six revelation, especially with

16:42education content, is to deliver

16:44non-obvious differentiated value over

16:47and over and over. If they are deeply

16:49struggling with a problem that you talk

16:50about, it might only take a couple of

16:52pieces of content for them to ascend

16:54from level one to six and then build

16:55that Pavlovian response. If they're not

16:57really struggling with your topic area

16:59that much and it's more of a nice to

17:00have, it might take a lot more pieces of

17:01content for you to build that Pavlovian

17:03bond. But either way, when you can hit

17:05this level six state, you have won the

17:08attention game because it means if they

17:10hear your name, see your face, or see

17:12your name, even without watching the

17:13content, they're going to get the

17:15dopamine hit that leads them to watch

17:17it. All right. All right. Now, super

17:18quick before we end this video, I just

17:19want to show you one live example of an

17:21actual short form video and break down

17:23as I narrate through the dopamine ladder

17:25and the different levels as we ascend

17:27through them. And I'm just going to do

17:28short form video because it'll be easier

17:30to watch. And because I always do

17:31education examples, I'm going to do an

17:33entertainment example on this one. All

17:34right. So, this example is from a

17:36creator named Citizen. If you don't know

17:38him, he's kind of like a musician that

17:40uses these viral stitch clips to market

17:42his music. So, we're going to pull the

17:43video up on the side. We're going to

17:44watch it and then pause it a lot as I

17:46narrate through the different pieces.

17:50Okay, so the first step in the dopamine

17:51ladder, as we know, is stimulation. And

17:53this happens fast. Right away, there's a

17:55slight zoom in. You see two people

17:57hugging. You kind of see this like

17:59perspective from a car of a car. It's

18:01something you don't normally see on the

18:02feed. That alone is all that's needed to

18:05give me a slight hit of dopamine and

18:06narrow my focus on the video. Next, we

18:08go to level two, which is captivation or

18:11curiosity.

18:14Now, as I'm watching this unfold through

18:17the first like 2, three, 4 seconds, the

18:18questions that are popping in my head is

18:20this. First, who are these people? Why

18:22are they hugging? Do I care? This almost

18:24made me churn cuz I was like, why do I

18:26care about this?

18:29Then I look down and I read that little

18:30text across. It says, "Bro, what did I

18:32just witness?" And that pops the

18:33question in my head, "What are we about

18:35to see?" Now I'm curious again.

18:39Then as the girl walks away and gets in

18:41the car, I notice the shoelace stuck in

18:42the door and I notice him noticing it.

18:45And that pops the question, "Oh no, is

18:47he aware? Is she going to drive away?

18:48What's going to happen?" Right? Three or

18:50four rapid questions in succession. So

18:52at this point, my curiosity is pretty

18:53high. I've got all these open questions

18:55and I'm really curious to see what's

18:56going to happen. Next level three is

18:58anticipation.

19:01So, because I see the main character and

19:03he sees that he's stuck, I'm

19:04anticipating, is he going to get out or

19:06is he going to get dragged by the car?

19:08I'm trying to figure out what's going to

19:09happen. That's me anticipating the

19:11solution.

19:14Now, as the car starts pulling away, I

19:16can see he's going down. So, I'm trying

19:18to anticipate what's going to happen. Is

19:20he going to be dragged? Are they

19:20actually going to film this? Right? I'm

19:22still really curious. Now, level four is

19:24validation where I find out the answer.

19:27let me off.

19:27>> And in this case, he falls backwards

19:29like I would have expected, but then it

19:31hard cut match cuts away to him getting

19:33dragged singing a song. The audio comes

19:35in and he starts singing. That's not

19:37what I was expecting. So, I get the

19:38validation of closing the loop that he's

19:40okay, but also this shocking headfake

19:43moment where the answer is not what I

19:45expected. And because now I know he's

19:47not hurt, I get that dopamine release of

19:49that initial anticipatory loop closing.

19:51But also, I'm kind of interested in why

19:53is he doing this? Does this music video

19:55strategy work, etc.? All right, level

19:56five now is affection. Now, here,

19:59assuming this is the first video you've

20:00seen of this guy, you probably haven't

20:01seen enough to determine if you like or

20:03trust him or not. And with entertainment

20:05content, as I mentioned, it's a lot

20:06harder to determine affection and

20:08revelation than it would be with

20:10education content. But I will admit, I

20:12found this pretty funny and shocking,

20:13and I kind of give a hat tip to him. So,

20:15if I saw another video from him, I'd

20:17probably watch it because I wanted to

20:18see what crazy stunt is he going to come

20:20up with next. Now, level six, the last

20:22one, is Revelation. And it would have

20:24taken me probably several other videos,

20:25but eventually I would have realized

20:26this guy is like a viral marketer meets

20:29music, which is kind of an interesting

20:30category. And if I like marketing or

20:32music or his music, I might realize

20:35every time I see one of his videos, I

20:36get entertained in this unique way and

20:38also get to see his song. So I may

20:40associate this like entertainment value

20:42drip with him. Now, in this case, I'm

20:44not going to have the full Pavlovian

20:45effect because this is an entertainment

20:46use case, but you can imagine how this

20:48ladder would work for educational

20:50content, and if he was giving me a tip

20:52that I could use in my life, I might

20:54have that Pavlovian effect much faster.

20:56So, this is a great example of how the

20:58dopamine ladder works in content. And

21:00when Citizen made this video, he

21:02specifically engineered those pieces to

21:04trigger you through those loops so that

21:06you kept watching. And I promise you, if

21:08you take any piece of educational

21:09content that has worked on you and you

21:11analyze it in this way, going through

21:13these levels in the dopamine ladder,

21:14it'll all be there clearly why you liked

21:17it and why you kept watching. All you

21:19have to do is figure out how to reverse

21:20engineer that when you make your content

21:22and you'll be good to go. All right,

21:23guys. That is all I've got for this

21:25video. As a recap, we covered the full

21:27dopamine ladder, all six levels that you

21:30need to get the maximum dopamine

21:32released in the viewer's brain and get

21:33them to keep watching for longer. This

21:36will make them addicted to your content

21:37if you can do it consistently. Your

21:39goal, as I just mentioned, is to use

21:40these levels, this framework, as a

21:42checkpoint, as a checklist that you can

21:44ascend the viewer through. Are you

21:46driving the right curiosity? Are you

21:48driving the right dopamine releases?

21:50This is a great framework for that. As

21:52always, guys, I'm trying my absolute

21:53best to cover the non-obvious stuff that

21:55gives you an edge when you're trying to

21:57grow on social media and YouTube. And

21:58one last thing, if you're an

21:59entrepreneur or a business owner, I

22:00built a completely free community called

22:02Wavy World that has 65 other trainings

22:05just like this one. So if you want to

22:06learn the advanced mode of YouTube and

22:08social media, it's in there for free.

22:10Also, there's 37,000 other people in

22:12there that are all teamed up, partnered

22:14up, giving each other feedback. So if

22:16you want a peer group that's in the

22:17content trenches as a business owner,

22:19they're in there as well. I've got a

22:20free invite link for you below in the

22:22description. All right, we will see you

22:23guys on the next video. Peace.