58 Minutes Of The BEST Marketing Strategies Working Right Now

0:00Once a quarter, I'll run a challenge,

0:02like a three-day challenge that's paid

0:04off of all those registrations, and then

0:06we get them on the challenge, then we

0:07sell them high ticket on the back end.

0:08We'll do like a million and a half to

0:09like an extra like 3 million sometimes

0:11on these challenges. If I'm running a

0:12webinar funnel like this, something else

0:14I do that's like easy, like extra 5, 6

0:16million a year, my stuff converts like

0:18literally 3x more just cuz it's from my

0:20name. Probably like one of the biggest

0:22gold mines sitting under everyone's nose

0:24that they're super unaware of.

0:25>> [music]

0:25>> I can think of like three dozen people

0:27off the top of my head that have

0:28somebody that pays like 500 bucks or

0:30like 1,500 [music] bucks just take down

0:31their account or like disable their

0:33ability to DM.

0:34>> I can think of 500 people.

0:36>> Yeah. Okay.

0:38Ladies and gentlemen, welcome to another

0:40video. Today we've got somebody with us

0:42that you may know or you may not know.

0:43His name's Mr. Eddie Malu. Eddie, you

0:45want to introduce yourself real quick?

0:46>> Hey, what's up? Uh Eddie Malu, uh

0:48founder of Bad Marketing. We run a lot

0:49of uh info and ecom offers. Scaled up

0:51the company to 200 employees and now

0:53we're shrinking it back down. Uh, taking

0:55the Jeremy route.

0:56>> Nice. Smart play. Uh, for all those who

0:58don't know, cuz we're also adding this

0:59as a collaborator video on Eddie's

1:00channel. My name's Jeremy Haynes. All we

1:01talk about is cracking million-dollar

1:02months. Whether it's the first million

1:04month or the next million month, we just

1:05hand down lessons from people that have

1:06been there, done that. In today's video

1:08specifically, we're going to do a YAP

1:10session where Eddie's got a bunch of

1:11best practices. I've got a bunch of best

1:13practices. Uh, he works at a high level

1:15as a marketing agency with a tremendous

1:17amount of clients and a tremendous

1:19amount of staff. I kind of do the exact

1:20opposite. Uh, I work with a a finite

1:22amount of clients in the marketing

1:24agency side of things, a whole lot more

1:25clients on the education company side of

1:27things, but we both share a tremendous

1:29perspective on what's currently working

1:32right now. So, we're going to dive into

1:33specific strategies, specific tactics.

1:35We'll just go for as long as we can and

1:36then we'll cut the video. So, without

1:38further ado, let's get started. Favorite

1:40funnel right now?

1:40>> Uh, webinar 1K 2K front end and then

1:43backend 6K 12K ascension product.

1:46>> Describe that a little better. So,

1:48you're implying that you're doing a

1:50direct to checkout in your webinar for

1:52a,000 to 2,000 bucks.

1:53>> Yeah, usually 2,000.

1:54>> Got it. Why do you do that?

1:55>> Um, because I basically So, most people

1:57are focused on like trying to book

1:59calls. I'm trying to book calls with

2:01people that have already spent $2,000.

2:03>> Why not just charge for the webinar

2:05then? Like, why not turn the webinar

2:06into a low ticket product?

2:07>> Um, because they're not booking calls

2:09from the webinar versus Okay, so let me

2:11put it this way. Um, do we agree, you

2:13and I, that a $50 buyer is much

2:15different than a $2,000 buyer?

2:17>> I'd agree for sure.

2:18>> For sure. Right. So, for me, I'm like, I

2:20just want as many opportunities to talk

2:23to a $2,000 buyer as possible. So,

2:25basically, the funnels that I'm using

2:27right now across the board are evergreen

2:29daily webinar funnels where every day,

2:31if if you think about it, other people

2:33are like, "Okay, hey, let's run a VSSL

2:35and I'm going to book $300 per book

2:37call." So, every day if I want to make

2:3930 calls booked, I'm going to spend

2:41whatever $9,000, right? That's what I'm

2:43going to spend daily. I look at it as,

2:44okay, if I want 30 calls booked, it's

2:46going to cost me 1,700 bucks a booked

2:48call, but I'm going to make two grand.

2:50So, I'm going to make 300 bucks on the

2:51call, and I want to book 30 of those.

2:53Then, I'm going to spend whatever that

2:54is, you know, 45k a day. So, now my

2:56sales team is only getting on calls with

2:58people who have already spent two grand.

2:59They're already qualified enough to be

3:00able to swipe a card over a webinar. So,

3:03what will they spend on a sales call

3:04when they're actually talking to

3:05someone? They're already in the door.

3:07and I can apply that 2K as credit

3:09towards the next product. So, I'm like,

3:11"Hey, did we sell this for 8 grand?" But

3:12you already spent two.

3:14>> I was going to say the the objection you

3:15likely receive is whatever they bought

3:17for two would become uh I want to get

3:19the value of that first before I buy the

3:21other thing. Like like a classic low

3:22ticket

3:23>> and I'll give you this. And the other

3:24the other thing is is an ascension

3:26product anyways. So, it's it's more of

3:29the same. So, it's like this one's just

3:31a program with blah blah blah. This one

3:32is like hands-on coaching where we're

3:35actually going to have someone keeping

3:36you accountable. You're going to have

3:37weekly calls with a coach. We're going

3:39to make sure you're actually moving

3:40through it. You're going to get the

3:41result faster.

3:41>> Yeah. There was a guy uh I can't I can't

3:44say his name because he was anonymous

3:45technically on the business breakdown,

3:46but you know who he is. He's here in

3:48Miami.

3:49>> He uh he does a specific real estate

3:51info offer, but we named him Greg.

3:53>> And Greg is in the Airbnb space. Yeah.

3:55And Greg had a webinar that he's been

3:58running since like 2021 when we

4:00originally talked to him and tried to

4:01convince him to do info. Yeah. And long

4:03story short, he was sitting here and he

4:05was describing that his biggest issue

4:06was he just ran the same thing for like

4:08five years in a row. He never opened up

4:10another way for people to buy. He had

4:12come out with a software to help people

4:13on Airbnb specifically. And he was

4:16saying while he was sitting here, he was

4:18like, you know, as a as a way that I

4:19could potentially pitch something

4:20different in a webinar, I'm going to

4:21pitch the software instead of pitching

4:23the info offer. And when he went home

4:26and he pitched the software

4:28specifically, it's like a thousand bucks

4:30for exactly in the price range that

4:32you're describing. He then says that he

4:34hates salespeople. You you have to know

4:35who this is at this point, right,

4:37>> I already know what it is. I know it is

4:38when you first start.

4:38>> Okay. Yeah. Perfect. So this particular

4:40guy

4:40>> I worked with this person for a while.

4:41>> Yeah. So this particular guy when he

4:42goes home and he does this he does this

4:44webinar, he pitches direct to checkout

4:45at $1,000 for the software and then he

4:47does this follow-up call the next day

4:49himself and he calls in an onboarding

4:51call. And the onboarding call is really

4:54an upsell call, but it activates

4:56everybody to start using the software

4:57and to get the better practices. Yeah.

4:59Of how to use the software, how to

5:00maximize it. But then he says, "Look, if

5:01you really want to make the most of it,

5:02like it makes sense for you guys to send

5:04to this $5,000 info offer." He says he

5:06gets a 90 plus% conversion on that

5:08>> on that second call.

5:09>> On that second call where he it's it's

5:11literally he says he does it later that

5:13night after he concludes the webinar or

5:15he does it the following day at the

5:17latest. and he usually does it more than

5:19once in addition to that, like for the

5:20pitch video to try to activate as many

5:22people as he can, but a 90 plus percent

5:24conversion rate on that. So, to your

5:25point, yeah, you might be on to

5:26something. Do you find yourself

5:27profiting on the 1 to2k or do you find

5:29yourself breaking even or losing a

5:30little bit

5:30>> on the 2K? Uh, I actually just looked at

5:32all the numbers from all the accounts

5:34before I came here, just so I'm like

5:35really fresh for this, not giving any

5:37wrong information. The average month is

5:39a 1.27x.

5:40>> Nice. And that's that's for the front

5:42end exclusively.

5:42>> That's just for the 2K day one, dude.

5:45>> Cash collected.

5:46>> Nice. 1.2. How often are you running

5:48that strategy?

5:49>> Uh, across the board on every big

5:50account right now. I have half a dozen

5:52accounts doing multiple seven figures a

5:55month off the same play.

5:56>> Nice. And what's what's the rorowaz get

5:58taken to after the upsells are factored

5:59in? And do you have a conversion rate

6:01estimation for the

6:02>> Yeah, it's like a 3.5 to 4.5x total

6:05rorowaz on the funnel. It's [ __ ]

6:07good, dude.

6:09>> By the way, 50k a day in spend. Like

6:11>> that's good. 3.5 rorowise after the

6:13after the upsell. The um the interesting

6:16thing about what you're sitting here

6:17saying though is that's about the

6:18rorowaz that you'd get if you just did a

6:20as an example like a book a call with a

6:225k plus and you didn't even have the low

6:25>> but you're so overdependent on the risk

6:27of a bad sales team. If that is not good

6:30then bro all the time people run VSSLs

6:32they're killing it and then out of

6:34nowhere sales team has a bad month they

6:36start blaming marketing team like oh the

6:38leads this month have been [ __ ]

6:39>> but the sales team's in a dud. Then the

6:41marketing team's trying to optimize.

6:42>> You find that on webinars? No, no. I'm

6:43saying on VSSLs.

6:44>> Oh, okay.

6:45>> You're saying you're saying you get the

6:46same.

6:46>> Yeah, that's what I'm saying. So, like

6:47if we if we run a webinar specifically

6:50that's just direct to checkout like

6:52this, like in this exact setup and it

6:54gets that rorowaz of a 3.5 to 4 after

6:56the high ticket is factored in. I'm

6:58saying if we ran a webinar

7:00>> that in the webinar didn't sell anything

7:02like didn't sell 1 to 2k, just went

7:05straight to a book a call for the high

7:06ticket thing, we always get at that same

7:10100% of the time. Yeah. I was expecting

7:11you to say something along the lines of

7:13like you go from the 1.2 to the 1.7 to

7:15like I don't know like a five or a six

7:16but at scale when we spend let's use the

7:18example that same number range like 50k

7:20plus a webbby. Yeah.

7:21>> Those specific stats are always the

7:23same. We usually tell people as an

7:24expectation it's like a 3x maybe at best

7:27like a 6x if they do a book a call on a

7:29webinar to something that costs the

7:31higher the AOV the better to be fair

7:33obviously but if it's at least more

7:36agree if it's at least 5K on a book a

7:38call those people are usually at the

7:39lower end of that spectrum of

7:41expectations if it's something that's

7:42like 7.5K to like 10K we find that to be

7:45the money spot where like we'll get a 5

7:47to 6x rorowaz direct to book a call

7:49every time because we this is my

7:51argument to be clear when people say,

7:53should we pitch something that's a lower

7:55price first? This was the argument I was

7:57making with Greg as an example. I was

7:58saying the people are still consider

8:01like it's still the same stats in most

8:02instances. Like you still see generally

8:04the same conversion rate. You still

8:06generally see like the same amount of

8:07people that'll book if not less because

8:08you put something in front of it. And

8:11the argument is well do we want a higher

8:13volume or do we want a lower volume of

8:15way more qualified people that are

8:17therefore way more probable to purchase?

8:18>> Okay. On the other hand, there's some

8:19factors that are important. If someone

8:21has a sales agency, 20% of that money

8:24that's being cash collected is also out

8:25the door.

8:26>> Yeah. True.

8:26>> Right. So like I save that on the 1.2 to

8:291.7 rorowaz on the front end.

8:31>> Meaning so let's use the example as a

8:3210k offer. You cash collected 2k of it

8:35direct to checkout. So in that example,

8:37if it's 20%, you'd save the person $400

8:39per sale.

8:40>> But it doesn't math out like that. Let

8:41me tell you how the math actually works.

8:42>> 8K would be let me take actual numbers.

8:461.4 million in ad spend.

8:48>> Okay.

8:48>> Okay. 1.8 8 million on front end.

8:51>> Yeah.

8:52>> So that 1

8:52>> free and clear. No commission.

8:54>> No commission. Right. So if I if that

8:55was backend that revenue, let's say it

8:57equates to the same. That's 1.8 million

9:00times 20%. I'm giving up almost 400k of

9:03my money just for the sales team. I

9:05pocket that.

9:05>> Yeah.

9:06>> So that's a plus.

9:07>> Then again, yes, quantity of calls is

9:09going to be lower. So I don't have to

9:10worry about like overfeeding a big sales

9:12team because I'm just booking whatever

9:1415, 20, 30 calls a day.

9:16>> But these are all people who are like

9:17paying 2K, right? So that's that's one

9:20thing. And then on the back end on the

9:221.8 I'm making probably like

9:252.8 more on the back end if that makes

9:28sense. About 2.8 to like 3.5 more in

9:30sales on the back end.

9:32>> So the strong argument there is like the

9:34net rorowaz is a little better and like

9:37the actual profit

9:38>> is better. Not like the rorowaz might

9:40look the same.

9:41>> You could also argue in your favor of

9:42the um the cash collection cycle like

9:45they're able to recoup their dollars

9:46that they risked faster. How how far out

9:48from the webinar are you marketing on

9:50average for a for a webinar promotion

9:52>> as an example? We usually do like 72

9:54hours from the day of a live webinar to

9:55actually show rate. Yeah, that makes

9:57sense.

9:58>> This is Evergreen Daily. So So um think

10:00about

10:00>> if we do evergreen obviously that's the

10:02same. We'll get the best show rate

10:02possible.

10:03>> That's what I'm saying, bro. So So

10:04>> So your liquidation of the spend is also

10:07faster in this specific example compared

10:09to the risk of of a live webinar.

10:12>> Think further. Think further. Think

10:13think ads optimization. How much quicker

10:15am I optimizing? I'm optimizing for

10:17purchases on my backend daily.

10:20>> Yeah, because you're optimizing

10:21literally for purchases.

10:22>> Literally for purchase every day. I

10:23don't have

10:23>> Yeah, we see a lot of people that

10:24optimize for purchase on um on like

10:27evergreen webinars. And the argument

10:30even if you run a live webinar model, we

10:32have you seen a lot of people that try

10:34to do this [ __ ] where they'll instead of

10:36optimizing for the opt-in like lead as

10:38an example, they'll put a secondary

10:39opt-in on the back of the opt-in.

10:41>> Yeah.

10:41>> Uh sometimes it's a low ticket purchase

10:43like a VIP option or some [ __ ] That's

10:45what I did with your friend Greg that

10:46does Airbnb.

10:47>> Yeah.

10:47>> That's what I did in his funnel.

10:49>> Makes sense.

10:49>> So I moved I moved the data event that

10:51we were tracking to the pixel to the low

10:53ticket purchase.

10:54>> Yeah.

10:54>> Right after they opt in.

10:55>> Right after they opt in, they they buy

10:57this purchase. Whoever takes this

10:58purchase, that's who I want.

10:59>> And then eventually we moved into um a

11:03frequent the the ad spend got high

11:05enough per adset that I had enough

11:07conversions on the backend purchase, the

11:095K, the main purchase that I that I

11:11started running ads directly to that

11:12purchase event. But I had to like

11:14basically move down the funnel step by

11:16step by creating steps.

11:17>> Let's give let's give advice to that

11:18type of person who okay they want to run

11:20a webinar, right? And they want to know

11:22the sequence of when they should do what

11:24because there's a lot of options out

11:25there. Yeah.

11:26>> For what they can tactically do with the

11:28webinar strategy? Do what's your

11:30recommendation to the person who's let's

11:32use the example they're going to test

11:33with 50K over 30 days. They want to get

11:36it to work and then they're looking to

11:38scale the hell out of it. What's the

11:39first thing you recommend they do? Um, I

11:41mean, I'm just running normal ads to a

11:42lead event on the webinar page. That's

11:44what you're saying. This is

11:45>> That's what I'm asking. Like, what would

11:46you specifically do?

11:47>> Yeah. So, I'm starting out the gate. I'm

11:48running ads to a lead event right out

11:50the gate.

11:50>> Yeah, me too.

11:51>> Um, as soon as I have a little bit more

11:52spend, I'm going to add a a second

11:55confirmation page where it's basically

11:58add this event to your calendar or add

11:59this thing to your Apple wallet. We use

12:01an app called Showfi.

12:02>> Um, so like you can do these things that

12:04like help show rate.

12:05>> Okay.

12:06>> When they take that action, I have a

12:08second step. Let's just call it

12:09qualified lead instead of lead. Then I

12:11start optimizing for second step. Once

12:13that quantity is enough. So yeah, it's

12:15basically 50 per adset per week is the

12:17main number that kind of Facebook

12:19recommends.

12:19>> Yep.

12:20>> Then from there

12:21>> per adet.

12:21>> Per ads set. Yeah. Exactly. So you don't

12:23want to create a lot of audiences.

12:24That's the key. A lot of people go and

12:25they they go crazy. 10 audiences wide,

12:27but that means I need 500 purchases

12:29between these at a minimum to be able to

12:31like

12:31>> total adset wise. Are you just running

12:33broad right away or are you doing any

12:34other testing in terms of audiences?

12:36>> I'll do broad and like a couple tests.

12:37I'll do broad some sort of look alike

12:39and then I'll do like an actual interest

12:41most of the time.

12:42>> Dude, that's crazy to say. I always say

12:43the same.

12:43>> I'm like broad, lookalike, interest

12:45stack. And if they've got a warm

12:46audience, like we'll throw that on there

12:48for a fourth. But

12:49>> but like if you have less budget, I

12:51recommend going broad exclusively. If

12:54you have more budget, because you got to

12:55keep in mind, you need at least 50

12:56events per week per ad set to be able to

12:58successfully get it to stay in that

12:59audience pocket.

13:00>> If you're doing the lead event, you can

13:02get that because like that's like 500

13:04bucks per week per adset, right? So it's

13:05like

13:05>> agree. Yeah. Yeah. So you and then and

13:07then I'll also instead of just

13:09optimizing around lead, I'll sometimes

13:11optimize around complete registration as

13:12well. We find them pretty synonymous.

13:14Yeah. If I have enough budget, I may

13:16even run a cyclic campaign. A cyclic

13:18campaign meaning I'll take the lead

13:20optimized campaign as an example. Just

13:22duplicate it without changing [ __ ]

13:24besides the actual event. Correct. And

13:27then sometimes I'll reach like a ven

13:28diagram like if this is just a lead

13:30audience, is this a complete

13:31registration audience? There's an

13:32unknown overlapping amount of people in

13:35both. But I reach like a little bit more

13:36people and I get like total quantity of

13:38impressions up by doing that. The um the

13:41process to be clear, you like to go with

13:43Showa. Is Chai spelled like that by the

13:45way? Like S H O W F.

13:47>> Showi. That's exactly how it's

13:49>> uh I I don't know. Showi to be clear. So

13:50I'm not I'm not familiar with that. The

13:52um the other thing that sometimes we'll

13:54see people do is

13:56>> it's Apple wallet integration by the

13:57way. So it is we we have a different one

13:59that we use. It's like event event

14:01something.

14:01>> Oh, I didn't even know there was one.

14:02>> Yeah. So it pops up and then like it

14:04notifies them before the event in their

14:05app.

14:06>> Yeah. Like the little uh the little

14:07virtual ticket

14:07>> like a card. Yeah, exactly. Like going

14:09to

14:09>> I love doing that by the way cuz then it

14:10gets rid of all the broke people that

14:12got Androids.

14:13>> You are so right. I never even thought

14:14of that.

14:15>> No, cuz if you think about it, like what

14:16you're optimizing for in that second

14:18event you talked about is people who

14:20have iPhones. Yeah, exactly.

14:21>> Which as long as you're targeting the

14:22United States, like won't be an issue to

14:23be fair to the rest of the world. Like

14:25there's still rich people that have

14:26Androids, but you know, [ __ ] them.

14:27[laughter]

14:29>> Okay, so start with the lead

14:31optimization. Do you add the secondary

14:33confirmation right away? Meaning like

14:35you'll have it regardless right away or

14:38you'll only do that

14:39>> but I'll have it build but I'm not

14:40running it yet.

14:41>> Got it. And just to be clear,

14:42>> sorry, sorry. I am I am running it. I am

14:44running it. The events are there but I'm

14:45not actually putting it on optimizing

14:47for it. Okay, perfect. That makes sense.

14:49So that would mean just to be clear if

14:50you followed Eddie's logic you'd build

14:51your webinar. You build your webinar

14:53opt-in page on the back end of your

14:55confirmation page after they opt in.

14:57You'd have a secondary option that

14:59essentially says add to calendar. you

15:01that little ShopFi option there. From

15:03there, that takes them to a second

15:05confirmation page which has a standard

15:07event of what?

15:08>> U just like qualified lead complete

15:09registration.

15:10>> A custom you do a custom event in that

15:12example. Yeah.

15:12>> Okay. I'd probably I'd probably go this

15:14a standard event.

15:15>> You can use your complete registration

15:16one and put it there.

15:17>> Agree. Yeah. Agree. And then you could

15:20also standard event. Do you believe

15:22standard events ping more back

15:24>> instead of custom conversions? I will

15:26always tell people to bias towards a

15:28standard event instead of a custom

15:29conversion because every advertiser has

15:31access to them. And as long as you're

15:33using a standard event that like is

15:35actually representing what you want,

15:37>> you'll immediately get a demographic of

15:39people who in the history of their

15:41accounts like their profiles have taken

15:43those actions versus if I use a custom

15:44event assume and this is an important

15:46distinction. If I use a custom

15:48conversion that is not linked to a

15:50standard event because you know when you

15:51set up a custom conversion you get the

15:52opportunity to like link it to a

15:53standard event. I view that as pretty

15:55much the same thing as running a

15:56standard event. If you set up a custom

15:58conversion linked to other, that can

16:00sometimes be really beneficial if the

16:02standard event you're optimizing for is

16:04bringing in the wrong people and you're

16:05super sold that the messaging is right.

16:07If you've got the right messaging and

16:09you deeply believe that it's the right

16:10people that it should be reaching and

16:12the pixel you think is what's [ __ ]

16:14you exactly select a custom conversion,

16:17put it to other as the category instead

16:19of linking it to a standard event and it

16:20can dramatically change like who it goes

16:22after next. Agreed.

16:23>> I find here's why they get [ __ ] up.

16:26>> A lot of these guys also run VSSL

16:28funnels like on the same thing. So I I

16:31save my standard event for complete

16:32registration for a VSSL.

16:34>> What do you what do you set in the VSSL

16:36call funnel for the complete

16:37registration standard event like an

16:39application or a call?

16:40>> Exactly. Post application.

16:41>> Why don't you submit application?

16:42>> Okay. So submit application will be the

16:44first one. Complete registration would

16:45be like a book call. Ah, why don't you

16:47schedule

16:48>> like like here this is the point I'm

16:49trying to make at the point is like when

16:51people get big and they're trying to run

16:53other funnels there you still have a

16:55limited amount of standard events.

16:57>> Yeah, that's fair.

16:58>> You get what I'm saying? So it's like

16:59I'm I feel like I'm diluting one of my

17:01six standard events, whatever, right? To

17:04go and optimize for different things

17:06that are the same standard event. One is

17:08a webinar related for a 2K and one is a

17:11high ticket for a 15K on a BSL. I'm

17:13completely with you on the idea that you

17:15shouldn't be using the same standard

17:16event for two completely different

17:18things, especially in the same account

17:20or on the same pixel.

17:21>> Yeah, exactly. So, if I were if I were

17:23to do that, I just have a separate

17:25pixel. Do you believe in having multiple

17:27pixels running out of the same account?

17:29>> Um, I do, but I don't really run it that

17:32way. But

17:32>> that's circumstantial, right?

17:33>> Yeah. I more have multiple pixels if I'm

17:35like trying to like make sure things are

17:38hitting appropriately, but I don't

17:39really like I'm sure you're the same. If

17:42I if I you overblat pixels, like you

17:44actually feel the speed difference in

17:45the pages, too.

17:46>> Yeah, it's true.

17:47>> So, it's like I try to kind of clean my

17:48header codes as much as possible. Even

17:50like using containers like GTMs and

17:52stuff is like good practice for most

17:54people.

17:55>> But I don't I don't usually run too many

17:56pixels on the same account. Like very

17:58rarely do we have like two or three

17:59pixels.

18:00>> Yeah. We usually always have, especially

18:02at scale, at least two pixels across two

18:05different business managers just in case

18:08we get [ __ ]

18:08>> Yeah. Yeah. We have different ad

18:09accounts, different business managers,

18:11pixels attached to both, but

18:12>> I've never like not never, but like I

18:14don't it's not a common practice for us

18:16to like just split two pixels right

18:17away.

18:18>> Yep.

18:18>> But probably do it moving forward.

18:20>> Makes sense. Okay. So, webinars aside,

18:23that being your favorite funnel, that

18:25exact setup right now. We talked just a

18:27tad about call funnels in there and you

18:29had peppered in some issues it sounded

18:32like with call funnels. First of all, do

18:34you like them right now or do you hate

18:35them? See, I'll tell you, that's

18:36probably the most split opinionated

18:38funnel that I've seen in a long time.

18:40People either crush it with them because

18:42they got great sales teams or people get

18:44smoked by them because they got terrible

18:46sales teams that are used to like

18:47organic leads or like webinar leads.

18:48>> Bro, that that's the issue here. Like,

18:50I'm a marketing guy. Even though, bro, I

18:52run circles around 99% of any sales guy

18:54from a sales perspective.

18:56>> It's not it's not my focus. And anytime

18:57I've tried to split my focus on both

18:59sides, it becomes kind of chaotic and

19:01like not really worth the stress.

19:02>> Yeah. So, I don't like to focus on the

19:04sales side. Because of that, my control

19:06is on the marketing side. So, that's why

19:07I like the webinar side more because

19:09like I can coach my talent. I can coach

19:12them on closing better, one person, and

19:14then they're mass closing better for

19:16everyone. And now my sales team is just

19:17taking like already post-purchase leads

19:19basically, right? So, it's like I can

19:21get away with like a 6 out of 10 sales

19:23team with 10 out of 10 webinar pitch,

19:26but on a VSSL, I'm fully dependent on

19:28the sales team. And you know how it is,

19:30bro. It's like marketing team and sales,

19:32they're always going to point at each

19:33other, right? So, I go, "Bro, here's I I

19:35I built an internal AI tool for us where

19:38every lead that comes in, I'm scanning,

19:39bro. I'm scanning like everything about

19:41their life on social media and online

19:42that I could find, giving it to the

19:44sales team. Like, they live in this zip

19:46code. This is the average house in this

19:47zip code. Like, I'm talking like

19:49everything, right?

19:50>> So, it's not like like LeadFi, for

19:52example, is what I use for like actual

19:54like credit score and stuff like that.

19:55>> Credit finances."

19:56>> Exactly. Right. But I'm I'm talking just

19:58like external. Where do they live? like

20:00what school did they go to? Like what

20:02kind of business do they have? How many

20:03employees can we find? Like do

20:04>> you use any public public uh data

20:06scraping tools for that? Ex.

20:07>> Um I I don't know how my team's done it,

20:09but they've done it on the back end of

20:11like a few different AI tools.

20:12>> Use we use two uh there's a tool that

20:15for B2B does well. It's called people

20:17data labs as an enrichment source. And

20:19then there's this other one for IG

20:20specifically called clay. For the

20:22regular people ones, like general public

20:24audiences, Clay Rips,

20:28B2B, I use Datamoon. They're really

20:30good. Yeah. Small company, killing it.

20:32>> Um, and then ours is just literally

20:35ours. Like my I have this like super AI

20:37nerd in my company. He's [ __ ]

20:38awesome. Shout out Andrew.

20:39>> And he basically like custom coded this

20:41whole thing first week in the office.

20:42He's like, "Let me like

20:44>> get more data for

20:44>> I love the AI guys that we have, too."

20:46What do you call yours? You call them

20:47like a a ser?

20:48>> I should I should just call them like

20:49cracked AI guys? I didn't know the name

20:51to call them for a long time. I noticed

20:52the term AI engineer was being used more

20:55often, but I don't know. It just doesn't

20:57feel it doesn't feel like it sits with

20:59you.

20:59>> These guys are cracked out just

21:01>> Yeah, they're so good

21:02>> coding on three screens, terminals,

21:03everywhere.

21:04>> Okay, so let's use the example that a

21:06client does have a good sales team. Are

21:09you still deferring to the webinar in

21:10that example? Just giving your best

21:11practices.

21:12>> Yeah. Okay. I agree. If they come in

21:14with a with a solid team, I'm I'm

21:16dictating

21:16>> looking at their sales numbers and

21:17they're closing. I'm just ripping the

21:19VSSL as hard as I can.

21:21>> And then then once I feel like it's kind

21:23of like slowing down, then I'm adding

21:25like lead magnets and other sources of

21:27like form and apps that lead to the VSSL

21:29indirectly, if that makes sense.

21:31>> Yeah, we have um we have this with this

21:33philosophy that we teach everybody where

21:36we say when you're thinking about when

21:38to do what, it should 100% be contingent

21:40upon the strengths of your sales team.

21:41Exactly. Like if your sales team, as an

21:43example, exclusively closes organic

21:45deals and you're like, "All right, I

21:46want to crack paid. like what should I

21:47do?

21:48>> Don't run a call funnel. Like you should

21:49run a webinar cuz it tees up people who

21:52come through framed similarly to those

21:53who come through organic funnels. If I

21:56do I had a guy the other day, he sits

21:57here for a business breakdown that we do

21:59on my channel. His name is Kian. And

22:00Kian sits down and he tells us he's

22:02making like 60s something thousand cold

22:04calls a month. And he was like, I'm

22:06thinking about doing paid. Like what

22:07should I do? We have this strategy we

22:08refer to it as the hydra, but it

22:10leverages Facebook instant forms. And I

22:12was like, bro, highest volume thing you

22:14could do since you have a team of people

22:16that are literally calling on people

22:18that are not interested at all and

22:19you're trying to get them interested in

22:20actually making it work. Run an instant

22:22form campaign. We told him this strategy

22:24called the Hydra. Long story short,

22:26conditional logic in the form with like

22:28one or two qualifying questions, name,

22:30email, phone, feeds them straight to the

22:31setters. Strategy absolutely ripped for

22:33them right away. But I' I'd never

22:34recommend that to somebody.

22:35>> Yeah. But they're used to calling people

22:36who don't even want to pick up the call.

22:38>> They they exactly as I always describe

22:40it. I'm like, if you were to run that

22:42strategy for that exact team scenario,

22:44the sales guys were so enthusiastic that

22:47they finally had somebody who was just

22:49raising their hand like semi-interested

22:50in what they got versus the the people

22:53who run that same strategy that let's

22:55use the example same thing like they're

22:56closing organic leads. They [ __ ] hate

22:58that they hate that strategy so much.

23:01But in reality, it's a sales team that

23:02determines the the feedback and nothing

23:04else. So what we clearly both agree on

23:07very strongly is webinars are great when

23:10you have a team that needs essentially

23:13layup deals. That's what I call them. Do

23:14you call them something different?

23:15>> I mean layups is pretty standard. Sales

23:17team would take that.

23:17>> I always tell them I'm like I'm like

23:19every every strategy I have like I have

23:21this set of strategies. I call it the

23:22backend selling systems. And even my

23:24content ad strategies I've created have

23:26always come from rage from sales teams

23:29where I'm thinking to myself, how could

23:31I get a team of monkeys to jump on these

23:34phones and be able to close these deals?

23:36And that's what unlocks like all my

23:38creativity for, like I said, pretty much

23:40every strategy that helps get show rates

23:42up or close rates up or like shorten

23:43sales cycles. Uh but again, the funnel

23:45that you pick is arguably one of the

23:48number one things to pick that

23:49determines your success and like your

23:51profitability overall. Okay. Do you have

23:54any to be clear softwares or like very

23:57key tools that you just love like you're

24:00enamored by that are currently working

24:02well for you that you'd recommend or

24:04that you'd advise on?

24:06>> Like outside of the usual that everyone

24:07would know?

24:08>> Well, no. I mean, just name whatever you

24:09love. Like I I'll give you a good

24:11example. We currently are enthused by

24:15any AI model that somebody would use

24:17that acts as an AI sales manager. Like

24:19we've had Claude Mannis, preferably it's

24:22a credit based LLM or AI model. So

24:26you're not using Claude like with the

24:27$200 a month plan for this. You're using

24:29like the API calls as an example and

24:31you're putting every single transcript

24:32in there from the sales calls from that

24:34day or that week. You're getting a sales

24:36report that's sent to the sales

24:38management, to the sales reps, to the

24:40marketer on like what they could do. And

24:41then most importantly to the business

24:42owner that's like we do that daily on

24:44all the accounts.

24:44>> That's what I'm saying. Like that's one

24:45of my favorite things right now is an

24:46example. You have anything else that you

24:47just love?

24:48>> Um I don't know. We don't do anything

24:50too crazy from that side of thing. I

24:52mean like to me those tool like I've had

24:53that for a year. You know what I mean?

24:54Like

24:55>> let me give you an example of one that I

24:56I'm surprised honestly you don't say

24:57this one right off the bat. There was a

24:59tool that you told me about the other

25:00day when we were meeting up and you had

25:03said that it's this software. I I didn't

25:05even know this was possible by the way

25:06until I talked to Eddie. Eddie's

25:08connected to the terms and service. I

25:10don't want to give this away. That's why

25:11I held it.

25:11>> No, no, but listen listen to this [ __ ]

25:13Okay. So, he's connected. Are you okay

25:14talking about? Okay. So, Eddie's

25:16connected this terms of service team

25:17inside inside of Meta and there's a very

25:20specific set of rules that are written

25:22in to the terms and service of the ads

25:25manager that say you can dispute

25:29transactions on your ad spend. Not like

25:32literally calling your credit card

25:33company and saying, "Hey, uh, you know,

25:35I'm going to charge this back." No, you

25:37tell Facebook's accounting team directly

25:39that they what overspent on the wrong

25:42things like spent on places.

25:43>> So there's pre-bill post bill. So

25:45pre-bill is basically like there's two

25:47ways you stop pre-bill. It's you you

25:49basically scan the invoice and you see

25:51that these were misclicks or outside of

25:53IP addresses or whatever.

25:55>> Um but the key with Facebook is you have

25:56to show that you're trying to prevent it

25:59yourself as well. So we we put in custom

26:01exclusion audiences in all of them

26:03>> that essentially dynamically update the

26:06blocked IP addresses based on what's

26:09>> being misclicked. And so that's

26:11pre-builling and then post billing which

26:12is like hey the last 3 months you

26:14overbuild me by 150k. Can I have it

26:17back? And then that takes like a couple

26:18months to come back. But yeah we uh I

26:20just looked at the numbers last 30 days

26:23the average was 4.73%

26:26of total ad spend got recovered back.

26:28>> Yeah, dude. That's insane. That would

26:29imply that every h 100k he gets like

26:31four to 5k back.

26:32>> Yeah. Some of these guys are spending

26:33like 10 mil a month and getting back

26:35like [clears throat] millions like

26:36hundreds of thousands of dollars per

26:38month.

26:38>> Yeah, that's sick.

26:39>> It's [ __ ] insane. Yeah.

26:40>> What's that software called?

26:41>> Spendback.ai.

26:42>> Yeah. SP. There you go. So, I thought

26:44that one was cool. I I never heard of

26:45that one until you until you talk.

26:47>> Yeah. Put a link below so people I'll

26:48give like VIP access or something like

26:50that to that for all the people that

26:51come through like Jeremy's link.

26:53>> Sounds good. Okay. Yeah. Cool. So

26:55anyway, from the call funnel

26:56perspective, I always run this set of

26:58systems I have. I call them the backend

27:00selling systems. I start on the

27:02confirmation page and I put these things

27:03called breakout videos and they're

27:05really simple. They just tell people

27:07information that the sales team either

27:09wants people to know prior to a call or

27:11that specifically influence a higher

27:13probability of the person showing up

27:14excited.

27:15>> You put multiple videos.

27:16>> I put up to 19 videos on one page.

27:19>> Like headline video, headline video,

27:20headline video. usually start with the

27:22the main thing that matters the most is

27:24the first video they see and it's

27:25usually only one of two different

27:27videos. I'll put their I'll either put

27:28an urgency video or I'll put a due

27:29diligence video. The due diligence video

27:32is for people that if you looked them up

27:33online they have something like dodgy

27:34about them or like let's say you search

27:36something in an AI model and it says

27:37like oh yeah this person could be a

27:38scam. A due diligence video would mean

27:40you literally go through Google, clawed

27:43chat, like you do the research with them

27:46and like a news network, you add

27:47perspective to what they'd otherwise

27:49find on their own. That way you implant

27:52how you want people to think and it and

27:54it increases the odds dramatically that

27:56people show up high trust.

27:58>> You're like, let's look up bad marketing

27:59and

27:59>> Exactly. You'd be like, you'd be like,

28:00all right, let's look up Eddie Maloof

28:02here online and see what Eddie Malof

28:04scam. Eddie Maloof review. Uh, bad

28:06marketing scam. Bad. Okay, so here's

28:08this. let me explain to you like what

28:10this is, you know, if anything were to

28:11come up for them. And then the other one

28:12is an urgency video. So the the original

28:15way we did this, we had a client, his

28:16name is J. J had this offer that was in

28:18the um it was a new real estate info

28:20offer specifically teaching this concept

28:22called co-living, which I'd never heard

28:24of and a lot of Americans had never

28:25heard of and we were trying to sell to

28:26Americans. It was very simple.

28:28Apparently, it was quite popular in

28:29Europe and like Asian countries and

28:31India, but nobody here had ever heard of

28:33it. You buy a house and instead of

28:35renting the house to a single tenant or

28:37like putting it on Airbnb or some [ __ ]

28:38you rent the room and then all the

28:40shared spaces become shared amenities.

28:42Like the living room's a shared amenity,

28:43the backyard's a shared amenity. Sounds

28:45like [ __ ] but to be clear to the people

28:47who are when we were in college sounds

28:49like a good

28:50>> But to the people who are providing the

28:52housing, this is actually like an

28:54appealing thing. Depending on where you

28:56buy, it could be for college kids, uh

28:58like professional roommate situation in

29:00like major metropolitan areas for like

29:01single

29:02>> nurses coming in. Exactly. Yeah. So,

29:04moral of the story, when we had

29:06initially started advertising this, we

29:08had like a lower show rate and like less

29:10enthusiasm, like uneducated people

29:11showing up. We put what we called an

29:13urgency video at the top. This single

29:15video improved the show rate 19%.

29:18Collapsed the sales cycle by 4 days and

29:20we just saw a higher close rate, too.

29:22All we did, we asked an AI model. He

29:24said, "If there was a real set of

29:26reasons that an investor or like

29:28somebody who was actually considering

29:29this opportunity would would like

29:31actually take serious, what would it be?

29:33Like what would be the real reasons that

29:34somebody would actually show up like

29:36enthusiastic and ready to do this?" Now,

29:38it had gone out and researched and it

29:40found 13 different major American cities

29:42like Washington DC, all the Texas major

29:45metropolitan areas, Seattle, Miami, Los

29:48Angeles. They had literally within the

29:51most recent months rolled back housing

29:53restrictions and zoning laws that would

29:55have prevented an investor from actually

29:57exploiting this opportunity. And then we

29:59framed it very simply. We said, who's

30:01probable to have the most opportunity

30:02when new housing laws get rolled back?

30:04Who's probable to take advantage the

30:06most compared to anybody else? Who's

30:07who's probable to get the best houses,

30:08the best deals? Who's probable to make

30:10the most? That's called first movers

30:12advantage. [ __ ] rip the show rate

30:14right up. We take the same messaging

30:16that works on the confirmation page. We

30:17parro it in the emails. We parro it in

30:19this content strategy we have called the

30:21hammer them strategy where we just

30:22circle them with short form and long

30:24form content in between the key booking

30:26and the thing that we want them to do.

30:28It's like if they book a call prior to

30:30them showing up to the call we'll put

30:31like 15 to 20 different short form

30:33pieces and long form piece of content in

30:35front of a person all just framing

30:36videos to help them show up like aware

30:38educated and excited. We also have these

30:40same people do things where the setters

30:42reach out. We we have uh we call them

30:44sales assets or trust assets depending

30:46on what we're referring to but I'll give

30:47you an example. We had a guy also also

30:49in this um investor space. It was like a

30:51done for you Airbnb business where

30:53instead of you as a rich guy having to

30:55go out and like buy the property and and

30:56like source it, they just find the deal

30:58for you, tee it up for you to just sign

31:00and wire money and then they manage it.

31:02These guys specifically, they have a

31:04list of every deal they've done, just

31:06address, a link to the proforma, and a

31:09link to a video breakdown. For everybody

31:10who doesn't know what a proform is, it's

31:11a link to the financials. So, I just

31:13opened up a Google sheet with every

31:14financial question you'd have about the

31:15deal. just numbers, no opinion. So,

31:18address, proform link, video breakdown

31:20link. There's just just a [ __ ]

31:22laundry list of this giant amount of

31:24deals they've done. They have a 75% show

31:27rate on their call funnel, 40 plus% call

31:29rate uh close rate on their call funnel.

31:31Literally, just from that one asset by

31:33itself, without even doing the other

31:34backend selling systems, we usually find

31:35that like one thing can make the biggest

31:37difference compared to like everything.

31:39But unfortunately, we don't know which

31:41one thing it usually is. So, we try to

31:43find a page.

31:45>> That's where we we consider that kind of

31:46like the the ground zero where if if we

31:49can assume that somebody is actually

31:51going to watch those videos like a 50%

31:53plus play rate, uh we can get the

31:55messaging proven right there to then

31:57parit it across everything else. But

31:59that is usually ground zero. We still

32:01find though that sometimes it's like in

32:03that example I just articulated, the

32:05setters just send that off to it's a

32:06page that they just send off to people

32:08prior to a call. It gets everybody to

32:10show up, gets everybody ready to buy. Do

32:12you have anything like that? Like do you

32:13have anything specifically like little

32:15like tactics that you would do in a

32:16call? Yeah. Like some something that

32:18improves the show rates or like gets

32:19leads more excited?

32:20>> Dude, nothing nothing like outside of

32:22the stuff you've already talked about to

32:23be honest with you. I also try I

32:25actually do the opposite. I don't put a

32:27lot of videos. I put one video usually

32:29and I try to cover as much as I can in

32:31like under three minutes.

32:32>> Yeah.

32:33>> Um like a summary.

32:34>> Yeah. Well well same stuff you're

32:36talking about kind of like the urgency

32:37of it like you know due diligence. Each

32:39offer is kind of a little bit different,

32:40but it's like one video like you watch

32:42this video before and then step two is

32:44like confirm this event on your calendar

32:45type thing.

32:46>> Yeah.

32:46>> Um but I I keep it to one. And again, my

32:49my psychology behind that is like I

32:52think people will get overwhelmed if

32:53they see 12 videos on a page like, "Oh

32:55my gosh, like I'm not even going to

32:56start because I'm not going to go

32:57through this." Versus if they see one,

32:59they're like, "Oh, maybe I'll watch it."

33:01Um

33:01>> I got to show you some stats. Huh?

33:03>> We I got to show you some stats. Like we

33:04have I'm not even joking, dude. On that

33:06video on that page I talked about had 19

33:08videos. Nobody gave a [ __ ] about the

33:09videos until that one video is at the

33:11top I described. Yeah.

33:12>> The other 19 videos, every one of them

33:14had a 40% plus play rate and a 80 plus

33:16percent engagement rate on the videos.

33:18>> 40% play rate.

33:19>> That's what I'm saying. So like when we

33:20find that when somebody books, we call

33:22it justification mode. We're like right

33:24on the other side of them opting in or

33:26like booking a call or some [ __ ] that's

33:28when they no longer are in I call it

33:30scanner mode like on the front end where

33:31they're kind of like energy conservative

33:33and they're like trying to figure out

33:34like like is this for me? Is it not for

33:35me? That's the main question. once they

33:37book or once they opt in or once they

33:39like buy a low ticket thing even or once

33:40they even like DM we we find a complete

33:43switch in the mindset like how they

33:44behave it becomes like an aggressive

33:47like seeking out of any information and

33:49and we find that if we don't provide it

33:51then

33:51>> they're going to find it online in a

33:53different frame

33:53>> let me ask you a good question okay like

33:55truly try to tell me if you believe this

33:56or not is there a point mentally where

33:58somebody consumes enough information

34:00where they no longer seek more

34:02>> I don't think so

34:03>> I take the stance that if

34:05>> they make a purchase I guess Like if I

34:07give them as much information as I can,

34:11I believe that they will that that will

34:14prevent them from going out and trying

34:16to find the information elsewhere from

34:18other companies or other sources.

34:20>> That's very fair.

34:20>> And so therefore, in this example of

34:22like the crazy amount of videos,

34:24>> I I do I totally agree to be fair like

34:26it's a [ __ ] ton of videos, you know?

34:28It's not like a small amount for me to

34:29have that one example where we put 19. I

34:32was not I was actually not sold that

34:34they were gonna be consumed at all as

34:36long as the data is there.

34:37>> I thought the opposite. And then when we

34:38looked at the play rate and the

34:39engagement rate stats, I was like, "What

34:40the [ __ ] dude?" Like, we we're on to

34:42something here. And then we took those

34:44same things.

34:44>> I like that scammer angle though that

34:46you said like find all the information

34:48like that's

34:48>> the due diligence video.

34:49>> That's Yeah, that's a bar, dude.

34:51>> I can show you a few examples if you

34:52want to check them out. Send me that.

34:54I'm going to go do that on everything

34:55else. they rip if but again only do that

34:57one if you're seeing people not show up

35:00because of some kind of reputation issue

35:02or if somebody's finding information

35:04that like throws

35:05>> what if they're just not showing off

35:06though showing up at all like

35:08>> so this this is important to understand

35:10like why that's always the question why

35:12aren't they showing up

35:13>> I've when I think of that I always think

35:15to myself those two main categories are

35:18the two that I found that are the

35:19biggest they either look something up

35:20online I consider it a nuclear level

35:22threat if somebody has like a negative

35:24trust pilot review even one or a Reddit

35:26thread. Those are like nuclear level

35:27threats to show it.

35:28>> Nuclear

35:29>> nuclear like way beyond a code.

35:31>> A bunch of no names with no identities

35:33>> and they never buy. Those people never

35:34buy.

35:34>> There's no verification of [laughter]

35:36who the [ __ ] these people are. They're

35:37usually like a competitor or somebody

35:39who never bought and they nuke the show

35:41rate. So like to be clear if that's

35:42happening like we're going to address it

35:44like we're going to put it in a due

35:45diligence video and we're going to try

35:46to frame it right away.

35:47>> And if it's a Trust Pilot review both

35:49Reddit and Trust Pilot instantaneously

35:53feed into these AI models. So like

35:55people outsource their critical

35:56thinking. Let's use the example. You

35:57have a client that's selling to like a

35:59general public audience. Dude, the

36:00general public audience.

36:02>> Yeah. Like [clears throat] they're going

36:03to outsource their critical thinking and

36:04and they don't have a lot of cash in

36:05most instances. So they can't take as

36:07much risk. So they go by like the where

36:08there's smoke there's fire angle. So if

36:11they look something up and it seems

36:12like, oh man, I'm going to get [ __ ] if

36:13I do this deal like this. They just

36:15don't show up. But like the opposite is

36:16true for rich people where they're like

36:18they need they have so much stuff going

36:20on in their life and there's so many

36:21different priorities for their money.

36:22you have to become a priority and they

36:25have to have a real reason to do it now.

36:27Like dude, a good example I was so

36:28enthusiastic telling you about all these

36:29pinball machines I bought. I'm buying

36:31the [ __ ] out of them because

36:33>> the [ __ ] out of pinball,

36:34>> but but hear me out. Like I told you,

36:35that one that's in the box there, dude,

36:37that's one of 525 on Earth. It came out

36:40in October of 2025. It's sold out in a

36:42day. It's like there's no more of those.

36:44That got 20 grand from me. That specific

36:47machine got 20 grand from me. In every

36:49other place, I could have put 20 grand.

36:50Why did I put 20 grand in the machine?

36:53Because it's one of 525. They literally

36:56are not making it again. And on top of

36:58that, I'm going to get a used one later

37:00on if I act later. So, why wouldn't I

37:02get one while there's still a chance to

37:03get a new inbox one? You know what I'm

37:04saying? Now, take that same logic and

37:07categorize it under the two different

37:08main reasons that somebody would or

37:10would not show up. It's real reasons for

37:12rich people that are urgency based

37:13motives or for regular people. It's

37:15either that or if there's reputational

37:17issues, something that has to make them

37:19feel safe. So, let's use the example.

37:21There's no reputational issues and

37:23you're trying to find a good video for a

37:25general public audience. I treat them

37:27like pods of fish. You know those ocean

37:30uh fish that swim like by the thousands

37:32together.

37:33>> I'm like, "Okay, regular people have to

37:35feel safe. They commonly move in group

37:37think." And rarely do they ever make

37:40decisions in an isolated way. They need

37:42to feel safe with the money that they're

37:43spending because they don't have as much

37:44of it. It has to feel somewhat risk-f

37:46free. But you have to also let them know

37:48like it might not be 100% probable to

37:50get whatever the outcome is. Like there

37:51is somewhat of a risk. Disclose the

37:53literal here's how [ __ ] you could get

37:55what we do within the instance something

37:56goes wrong and just put a ton of social

37:58proof on display. But it can't be this

38:01this all this is a super pro tip. I

38:03honestly I've never shared this on the

38:04channel before. I usually say this where

38:05people pay me, but I'm going to tell you

38:06right now again. So on you know how most

38:08people just load their testimonials up

38:10with just whatever infinite testimonials

38:12and they don't really categorize them.

38:14We'll put on the page, we'll be like

38:16cherrypicked winners, like the best of

38:18the best, average results below average

38:22results. And we'll put literally all

38:24three categorized onto the page. And

38:26when we do that, we find that people who

38:29are in the regular audience specifically

38:31show up way more often because if you

38:33think about it, nobody ever does that

38:36[ __ ] People just put testimonials on

38:38their page and most people think they're

38:39fake or they think these are all just

38:42the people who won. How many people

38:44lost? Like what's the worst testimonials

38:46if you had the nuts to put, by the way,

38:48this is what I was talking about. If you

38:49had the nuts to put like a one star or a

38:52twostar review onto your confirmation

38:55page.

38:55>> Yeah, I would do that shitty

38:56>> or on your emails and you showed like,

38:58look, this is literally as worst as it

39:00gets and this is what we did to help

39:02this person. Those crush with regular

39:05person audiences for show.

39:06>> I what I do is I categorize by like

39:08objection or problem.

39:10>> Yeah. So, I'll put like, you know, um

39:13whatever struggling with sleep, you know

39:14what I mean? Like, and then another

39:16objection problem headline and like

39:18group of like two to four videos. Same

39:20same.

39:20>> Do you have do you have a favorite offer

39:22type right now? Like as an example, you

39:23said at the beginning when you were

39:24introducing yourself that you like info

39:26and education as like the main client

39:27types you have. Do you like biased

39:29towards like a specific like favorite

39:30offer?

39:31>> Um I love bizopy stuff.

39:33>> Yeah.

39:33>> Um in general, uh I love female stuff in

39:37general.

39:37>> Yeah. Female bisop is just like a

39:40formula for 10 million a month. Yeah. Uh

39:42but bisop's obviously a little sketchy

39:44because anytime you're promising people

39:45to make money, you know, there's a lot

39:46of laws involved and stuff like that.

39:48>> Of course. Yeah.

39:48>> Uh but I love bisop. So like for

39:50example, even I just had a real estate

39:51guy come to me, really big, wellknown.

39:53He's like, "Hey dude, I know you knew I

39:54know you did all these other guys stuff.

39:56I want you to do my stuff finally. Let's

39:57talk about it." I was like, "What are

39:58you selling?" He gave me all his offers

40:00and I was like, "Honestly, I don't like

40:02any of these. Like none of these am I

40:04like excited and do I think I could do

40:05like $20 million a year from?" Yeah.

40:07>> I was like, "How about we take this

40:09offer, which is something he was doing

40:10as a real estate service." I was like,

40:12"Bro, instead of selling this as a

40:13service, let's just train people how to

40:17sell this as a service." Because all

40:18these people want to get into real

40:19estate. They're stuck in wholesaling,

40:21flipping houses, or selling h selling

40:23houses as a real estate agent. Like,

40:25these are like the beginner models to

40:26like get into real estate investing.

40:28That's all they have to do. And

40:29wholesaling is so crowded, blah blah

40:30blah blah blah. I was like, I I why

40:33don't we go teach people that, hey,

40:34instead of going and selling people on

40:36buying their houses, whatever it is, go

40:38teach them how to sell this model of

40:40going and getting two grand from a

40:42person who owns a house to do this thing

40:43for them that saves them 100K, but it

40:45costs them 2K, whatever it is, in

40:47exchange. And let's stop selling it as a

40:48service and let's just teach people that

40:50they can sell it as a service.

40:51>> Yeah,

40:51>> bro. This will be like a $30 million

40:53offer a year probably in the next like

40:54few months. You know what I mean? All

40:56because like it's like, hey, this is a

40:58new way to make money from real estate

41:00with no risk, no money, etc. Like people

41:03love that.

41:04>> Are you Are you implying that one of

41:05your favorite offers is real estate info

41:06offers?

41:07>> Um, real estate bisop info. Yeah. Like

41:09there's real estate jug with you. I tell

41:11people all the time, one of my favorite

41:12niches that exist is real estate info

41:14offers.

41:14>> Yeah, cuz it's like the sexiness of real

41:16estate. Oh my gosh, I get to do real

41:17estate, right? It's like this idolized

41:19thing. Like people look at like making

41:21money on a computer and online as

41:22scammy. They're like, "Oh, I don't

41:24really want to." Like, they give

41:25themselves objections. But real estate

41:26is the safety that you're talking about.

41:27Like, oh, real estate, that's

41:28>> You ever heard of the grandfather rule?

41:29>> No.

41:30>> The grandfather rule is is if your

41:31grandfather talked about it as a way

41:33that you can make money or invest, that

41:34it's something that the modern day

41:36people will view as safe and not scammy.

41:38So, like real real estate, stocks,

41:40sales, those are the big three that fall

41:42into that category. And if you look at

41:43it, especially in info, dude, those are

41:45the big three big three

41:46>> is sales, stocks, and real estate. Those

41:50that's it. Biggest demographics by far.

41:52>> Yeah. So that's why I like real estate a

41:53lot.

41:53>> Any um as an in my world, I just like

41:56high ticket products and services in

41:58general, but there are very specific

41:59offer components that we like more than

42:01more than others. No doubt. But to be

42:03honest with you, the number one thing I

42:05care about more than anything else is a

42:06great sales team. They've got great

42:08sales team.

42:09>> If you give me a good sales team, high

42:10AOV, I will make a million dollars a

42:12month guaranteed every single time.

42:14[laughter]

42:15>> And just to be clear, to be safe for

42:16Eddie, there's no chance that you have

42:18any probability to make a million

42:20dollars a month. which is very low,

42:21believe it or not. According to

42:22research, 0.1% probability you crack $10

42:25million a year. We're not sitting here

42:26telling you you're going to go make a

42:27lot of money or guaranteeing it. We're

42:29just shooting the [ __ ] We're yapping.

42:30Just keep that in mind.

42:31>> Yeah. Yeah. [laughter]

42:34>> Yeah. Okay. Anyway,

42:34>> but real talk though, don't you kind of

42:36feel that way? Like

42:36>> I mean, I do I feel that way. Yeah.

42:37Yeah. [laughter]

42:41>> Yeah. I find that there's um a

42:44tremendous amount of enthusiasm I have

42:47when I find that the sales team can

42:49actually close callfunnel leads and I

42:51can run more than just one type of

42:52funnel on top of the fact that it's a

42:54great offer. I've had a I've had a few

42:57deals we've done either through the

42:58education company or as a marketing

43:00agency where they've had like mediocre

43:01sales team, but the offer is stronger

43:03than the sales team and therefore the

43:05sales team still ends up being great. I

43:07kind of have to watch

43:08>> offer you can get away with mediocre

43:09sales team.

43:10>> That's exactly right. The thing is

43:11though, I find with the average with the

43:13with the great offers and mediocre sales

43:15teams, I find that the offer usually has

43:18like a lifespan to it. There's generally

43:20a narrative at a given time that you can

43:22play into that makes an offer cross

43:25>> or even just less competition running a

43:27similar promise.

43:28>> Yeah. And then as time goes on, it's

43:30like, you know, you see a lot more

43:31saturation in that given thing or even

43:33just like I said, the narrative changes

43:34and it and it can weaken the offer. And

43:36then from there, it's like you really

43:37start

43:37>> How much do you say that is? Like for

43:39me, it's probably around like 15 million

43:41of total spend is where I start seeing

43:42like a decline of like

43:44>> I think it's really offer contingent.

43:46Like I I don't I can't say like a static

43:48number by any means. I mean, I'll give

43:49you an example. I have uh a few raising

43:51capital deals that we've helped where

43:53they have a very unique way they raise

43:55money. I'll I'll give you a very

43:56specific one. We had this guy come to

43:58us. He has airplane companies like major

44:04airports with major airlines like

44:06specifically using his company saying,

44:08"I want you to buy me this part." So

44:11he'll get a purchase order that says,

44:12"You buy me this at this price." Okay?

44:15And then he goes to what's called an

44:17airplane part auction. And at this

44:19airplane part auction, he acquires those

44:22purchase orders, whatever the product

44:24is, for less than whatever the actual

44:26purchase order is. He then pockets the

44:28difference.

44:28>> His biggest constraint was he didn't

44:31have enough money to go to the auctions

44:33to buy every single thing that he had in

44:35purchase orders. His his delta on that

44:37was insane. Like I'm talking tens of

44:39millions of dollars, high tens of

44:40millions in terms of how much purchase

44:42order he had versus, you know, he had

44:44maybe like hundreds of thousands or

44:46millions at best. Yeah.

44:47>> So, he had a wide delta and he came to

44:49us and he was like, "You think I could

44:50run Facebook ads to try to find

44:52investors who would uh, you know, put

44:54money up to like share profit with me on

44:56this?" And I was like, "Yeah, dude.

44:57Let's try it out." We run an instant

44:59form strategy feeding him conditional

45:02logic qualified instant form leads. This

45:05guy manages to close literally one dude

45:08out of like 400ish leads that funded the

45:11entire operation. It was one dude that

45:13had sold a company for a high couple

45:15hundred million dollars and was looking

45:17for a place to like park money in some

45:18alternative and he gets he he literally

45:21closes one guy he the guy the guy says

45:23stop trying to take money from anybody

45:25else I'll exclusively fund you because

45:26the guy had more than enough money to be

45:28able to do it and you know that was the

45:29end of that particular deal. It's like

45:31that was technically a great offer but

45:32it's like dude 400 leads on an instant

45:34form. I'm not even joking. He probably

45:36spent less than like 20 grand to do that

45:38and then the guy churned within a month

45:39cuz what else would we need to spend

45:41money on from that point versus like we

45:43have other offers where like we still

45:45today work with a guy who we've been

45:47working with for like eight years that

45:50actively pays us like almost give or

45:52take the month like 200ishk in like

45:54profit share and we perpetually spend

45:57like more money every single month.

45:59There's been periods where we've spent a

46:01little less, but it's mainly due to like

46:02staff turnover, something happening that

46:04like forces us to to contract for a

46:06short period and then like right back

46:07up. And there's just like seemingly no

46:10end in sight no matter how much we've

46:11spent on it, no matter how much time has

46:13passed.

46:13>> Those are the best though, bro. Those

46:14are the best.

46:14>> That's what I mean. And like we have a

46:16few deals like that. Like on the agency

46:17side, it's like we never really have to

46:19take on a lot of deals because first of

46:20all, we have a small stable. We don't

46:21try to take on a lot. But the amount

46:23that we've taken on like they're very

46:25like longunning

46:27very good offers. But I'll give you I'll

46:29give you an example. We have a guy right

46:31now uh his name is Tom. Tom sells

46:33hyperbaric chambers. Okay. Name a single

46:35person who used the word hyperbaric

46:37chamber before co.

46:38>> Not many for sure.

46:39>> I can't I I can think of like a super

46:42tiny small quantity of people I've ever

46:44heard in my life use the word hyperbaric

46:46chamber. And then after CO uh how many

46:48times you hear the word cold plunge

46:50>> every day? How many times you hear the

46:51word uh infrared sauna or sauna

46:53>> every day?

46:54>> How many? And then and then all of a

46:55sudden it's like red light panels. Yeah.

46:57Hyperbaric chambers, right? Like all

46:59this [ __ ] started to take off out of

47:01nowhere. Like I remember I saw this

47:02video of Paris Hilton's garage. Paris

47:04Hilton in her garage has all the [ __ ] I

47:06just named and she's out there flexing

47:08it on YouTube somewhere, you know, and

47:10it's like people like that are getting

47:11into it. That offer is an example of an

47:13offer that I think has life right now

47:16because of the current narrative and I

47:17think there will be an undoubtable

47:20period of time that will come along soon

47:22enough where it just falls off of

47:24>> I mean cold plunging is already at that

47:25point

47:26>> because there was studies that started

47:27to come out that said cold plunges cause

47:29an excessive amount of stress from

47:32getting in freezing cold water. Yeah. If

47:33you get into a cold plunge, uh I I cold

47:36plunge. I had I had two cold plunges in

47:38my life so far, literally between CO and

47:40now. And dude, it sucks ass to get into

47:42a cold plunge, right? It's like it's the

47:44worst.

47:44>> And but when you get in them, the reason

47:46you feel so good when you get out is

47:48because your body thought you were going

47:49to die.

47:50>> So like when you get out, you get all

47:52these endorphins that release that say,

47:53"Oh, yeah, this is great." Yeah. But

47:55like, dude, in reality, it's like that's

47:56why you felt good is cuz you didn't die,

47:58you know? So like then they did studies

47:59that showed like the amount of actual

48:00cortisol spikes and like stress you'd

48:02get from going into the cold plunge.

48:04Yeah. And it was it was insane.

48:05>> My logic was just like the trend is kind

48:07of over and everyone has one already and

48:09the market is so diluted. How many cold

48:12plunges am I going to [ __ ] have? I

48:13mean if I'm Jeremy I have 12 pinball

48:15machines. So maybe you have [ __ ] 15

48:16cold plunges too. But like general

48:18people they're getting one cold plunge.

48:20You know

48:20>> I had one I had one that was uh just too

48:23small. And then when the plunge company

48:25came out with theirs, you know, when the

48:27dude, I had like cannonball in that

48:28thing when I was sitting in the first

48:29one. Then the then when the plunge

48:31company came out with theirs, that was

48:32like a bathtub and they had an XL

48:33version. That was that was the first one

48:34I've been able to like full-blown fit

48:36in, you know. Yeah. Anyway, long story

48:37short,

48:38>> bro, I hate cold plunge. I

48:39>> dude, I'm a [ __ ] if that's if that's

48:40how we're measuring it, too. I [ __ ]

48:42hate cold plunges, you know. [laughter]

48:45>> Yes. Anyway, the uh that kind of offer I

48:48think I think it's good to like ride the

48:50wave. But I mean, I think those people

48:52should be exiting by now if they're not

48:54trying to already to try to hand it off

48:55to somebody else.

48:56>> I know a lot of them are trying.

48:57>> I think the music's about to stop in

48:59that space. But anyway, right now we

49:01have a guy uh have you ever se I don't

49:02know if you ever watched any of my

49:04videos or not. I'm assume I'm going

49:05assume maybe not. There's a video I did

49:07where the guy who sells hyperbaric

49:09chambers, his name's Tom. He has no real

49:11salespeople. He has an AI setter. So it

49:13goes Facebook instant form to AI setter.

49:16AI setter is trained with 11 labs.

49:18Originally it was bland for for the

49:20voice model. He has a notion knowledge

49:22base that he calls the war room. He has

49:23a CRM. He connects it to quick

49:25Quickbooks to do invoicing. And there's

49:27something else that contains all his

49:28active inventory. And the agent has

49:30access to all of it in real time. You

49:32can text it. You can call it and simply

49:34put once the person who the lead is teed

49:37up enough and ready to buy. It intros

49:39them to Tom the owner

49:41>> in a group chat

49:42>> in a group chat. And Tom just sits there

49:43and banks all these deals closed all

49:44day. He got to more than a million a

49:45month with that strategy selling

49:46hyperbear chambers with with like a 50k

49:48plus AOV on average. And Tom runs the

49:51whole thing himself, like the entirety

49:52of the operations by himself, just lives

49:54out of some apartment up in uh uh

49:56Surfside. And that's his entire business

49:59model, you know. And I tell him all the

50:01time, I'm like, "Dude, you need to sell

50:03this [ __ ] thing. Like, how how long

50:05are hyperbaric chambers going to be?"

50:06>> And anyone will buy it, too. That's a

50:07very sellable business.

50:08>> I know. That's what I mean. But it's

50:10like a recreational personal use buyer

50:12that's currently buying it. It's not

50:14like he's 50 exclusively selling it to

50:16like sport facilities or like people

50:18like that. So yeah. Anyway, okay. And

50:20then let's go over the uh let's see if

50:22you agree with this or not. I think

50:24scaling on Instagram is the scariest

50:27thing in the world.

50:27>> Meaning what? Organic.

50:28>> It's the most unstable thing that you

50:31can do. Exactly. Organically. Paid fine.

50:33>> Yeah. To be clear though, organically, I

50:36have had at least I can think of like

50:38three dozen people off the top of my

50:40head that have somebody that pays like

50:43500 bucks or like 1,500 bucks just take

50:44down their account or like disable their

50:46ability to DM like a real restriction,

50:48not like one of those like simple

50:50>> I can think of 500 people.

50:52>> Yeah. Okay. So, what do you think about

50:54that? Like you agree to that that it's a

50:55scary place and like but you but you

50:57still do it and I still do it too. So

50:59like technically we still we still

51:00follow through on trying to scale there.

51:02I [clears throat] have more powerful

51:03people on the inside.

51:04>> I agree. I'm plugged up. That's the only

51:07thing that makes the only protection I

51:08have. Yeah.

51:09>> But plugs rotate, you know? So like

51:10we're constantly have to find new plugs.

51:12>> I'm like like my guy literally WhatsApp

51:15screen shares with me.

51:16>> Oh, okay.

51:17>> He changed, bro. He changes my bio

51:21without logging in or having my login

51:23and tells me to refresh my page on my

51:24bio change. Like

51:26>> that's the that's the ultimate plug

51:27right there.

51:27>> You know what I mean? [laughter] I'm

51:28like like his screen is like Python code

51:30and it's like search user and like it's

51:33>> so if you don't have that kind of plug,

51:35you know, scary thing.

51:36>> Yeah, it Yeah. Which most people don't,

51:38right?

51:38>> No, most people have like a guy that'll

51:40take him like 30 days and like maybe

51:42[ __ ] him too, you know?

51:43>> And it's his it's a guy of a guy of a

51:44guy. Yeah. Three

51:45>> middleman. He's middlemaning you 30

51:47bands for this and like the guy on the

51:49front's charging four,

51:51>> you know? There's like six guys eating

51:52in between. So that's the problem with

51:53that industry, but it's a huge risk, but

51:55it's also, bro, it's also the most

51:56leverage. So like for example, I'm sure

51:58you see this like um I have an I have an

52:00account that was doing like 5 million a

52:02month. Um so basically we have two

52:04Instagram pages. We have main page

52:06million followers, backup page, whatever

52:0950,000 followers, right?

52:10>> When the main page goes down, even

52:12though the ad account doesn't go down,

52:13the main page goes down for whatever

52:15reason. We switch over to backup page.

52:16>> Yeah.

52:17>> Immediately CPA goes up every time. When

52:20it's on the more credible page, CPA is

52:23significantly lower. I'm talking like

52:24sometimes 100% but usually like 30 to

52:2650% lower on this bigger page. So the

52:30credibility of having a big following

52:31and posting organically and stuff allows

52:33you leverage on the ad side to be able

52:36to perform better. Like even me, if I

52:37run my stuff through my page versus

52:39regular other page, my stuff converts

52:41like literally 3x more just cuz from my

52:43name and my handle Eddie and my page and

52:45all the stuff that

52:46>> I just realized we're both firstname

52:47Instagram users.

52:48>> Respect on that. Hey, that's something

52:50no one else can get. Hey, 500 people can

52:52get this pinball machine and not a

52:54single person [laughter] can get Jeremy.

52:56>> Yeah, very unique. Okay, cool. Are there

52:58any other things besides, as an example,

53:00like Instagram organic being a scary

53:02thing that you just consider an unstable

53:04thing, but you see a lot of people doing

53:06it.

53:06>> I'd say the most stable organic thing to

53:08do is YouTube.

53:09>> Agree.

53:10>> Like you there nothing beats a good

53:13YouTube content and good YouTube

53:14channel.

53:15>> Longtail play, but very good.

53:16>> Yeah. But I mean long like you will you

53:19will go a long time making a lot of

53:21money.

53:21>> Yeah.

53:21>> Uh which is really good which then

53:23stacks up really good with YouTube ads

53:24obviously like it's the same as Facebook

53:26and Instagram.

53:26>> You run you run ads from the YouTube

53:28page that you grow organically.

53:30>> Yeah. Yeah.

53:30>> Wow. Are you you don't see any negative

53:32impact from that organically?

53:33>> No.

53:34>> Well, that must be hearsay then. I've

53:35been very scared to do

53:36>> so many people say that, right? They're

53:37like, "Oh, it's a risk. Your organic's

53:39going to flop."

53:39>> We had this guy. He had 4 million subs

53:41on YouTube and he was just ripping

53:43organically. And then the Google ads

53:45team for that specific account started

53:47to run paid ads from the YouTube page.

53:50And like I'm not exaggerating, I say

53:52this, it dropped the total viewership

53:5480%.

53:54>> 80%.

53:55>> It was insane. Like average view, let's

53:57use the example is like a 100 to 400,000

53:59a video. We're talking it dropped it

54:01down into like the low tens of thousands

54:02at best. Like some videos like single

54:04digits, like thousands. And it made no

54:06sense. And it wasn't

54:07>> people that have done the same thing or

54:08No,

54:08>> we've had a handful of people that I've

54:10heard that from that are like very large

54:11scale creators that have had that same

54:13issue with I usually hear it though from

54:15small people the most.

54:16>> Here's the thing though. I see more

54:17paranoia than data.

54:19>> In my case in particular, I haven't

54:20tried this on my own specific YouTube

54:22page

54:23>> out of the fact I'm paranoid about it.

54:25Yeah.

54:25>> Yeah. Exactly. So, I see more people

54:27like, "Oh, no." I'm like, "Have you done

54:28it?" No, I've never done it. I heard.

54:29>> Yeah.

54:30>> You know what I mean? So, it's like,

54:31yeah, I've done it and I haven't seen

54:33drop offs like that. Like, uh, I just

54:35think their content got more [ __ ]

54:36maybe, but

54:37>> Yeah, it makes sense.

54:38>> I don't have an issue. But anyways,

54:39yeah, things that are scary. Um,

54:42I'd say like common things that I think

54:44a lot of people [ __ ] up on that I think

54:46is a big deal right now is

54:47deliverability in emails is absolute

54:49[ __ ] Everyone that I audit is like in

54:51the gutter.

54:52>> Code red. Code red show right now.

54:53>> Code red. And and and most of these guys

54:55don't even know it. They're like they

54:56don't even realize. So like run

54:58deliverability tests on the emails.

55:00>> Super technical thing to solve. By the

55:01way, if you're rich and watching this

55:02and you run a delivery report and it

55:04sucks ass, just hire somebody to do it

55:05cuz it's it's a

55:06>> it's a serious issue. It's a very very

55:08complicated like rather technical setup

55:10to like recover an existing email. And

55:11it's and it's not a short thing. It's

55:13like a usually like two to three month

55:15cycle of time

55:15>> to recover. That's why you don't want to

55:17get in the gutter in the first place.

55:18You just avoid getting in the gutter in

55:19the first place and have someone who's

55:20good at deliverability and like the tech

55:22side like server side deliverability.

55:25Like that is a thing that everyone is

55:27neglecting and they're just [ __ ]

55:28sending emails from GHL or HubSpot all

55:30day and like

55:31>> not thinking about that. That's probably

55:32like one of the biggest gold mines

55:34sitting under everyone's nose that

55:35they're super unaware of. Yeah, that

55:37makes a lot of sense. Very common, very

55:39common problem too that a lot of people

55:40to your point don't even know about.

55:42>> And then what I do on the if I'm running

55:44a webinar funnel like this, something

55:45else I do that's like easy, like extra

55:47five, six mill a year is um I basically,

55:50let's just say on an average webinar

55:52every week, we'll see like 10,000

55:54registrations, let's say, to keep it

55:55easy. Once a quarter, I'll run a

55:57challenge, like a 3-day challenge that's

55:59paid off of all those registrations. So

56:01imagine like whatever 130k registrants

56:04all getting repromoted to that didn't

56:06buy to come back into this like $19 4day

56:09challenge which is easy for them to all

56:10pick up and buy and then we get them on

56:12the challenge then we sell them a high

56:13ticket on the back end. We'll do like a

56:14million and a half to like an extra like

56:15three million sometimes on these

56:17challenges and we'll run four a year.

56:19>> Crazy you mentioned that cadence. I

56:20always tell people that too. Quarterly

56:22challenge and then on webinars we

56:24usually tell people if they're doing

56:25them live and trying to crack it before

56:26they go automated we'll tell them to do

56:28weekly cold once a month warm. The once

56:31a month warm audience one prevents

56:33fatigue and like audience erosion and

56:34like rorowaz erosion from the warm

56:36audience exclusively. Do you think by

56:38the way on webinars specifically the

56:40webinar automation so when you

56:42specifically choose okay we're going to

56:44get this thing to go automated are you

56:45doing just in time or are you doing

56:48schedule it at a particular time

56:49schedule tonight.

56:50>> Yeah we see just in time still perform

56:51like [ __ ] right now we see the we see

56:53>> it's just like clearly fake.

56:55>> Yeah. You know what I mean? 6 minutes.

56:57What are the chances? No. But if you go,

56:59we're going live at 700 p.m. tonight.

57:02>> Yeah.

57:02>> They feel like, okay, like maybe this is

57:04actually tonight.

57:05>> We we just assume that we get better

57:06stats from it because they also just set

57:07aside the time to like actually show up

57:09at the particular

57:10>> not like on Facebook and then all of a

57:12sudden ready to go to a 90minute

57:13seminar.

57:14>> Yeah, exactly. Yeah, makes sense. All

57:15right. I don't know. Can you think of

57:17any other topics we should cover for the

57:18people before we go?

57:19>> I think that's it. Maybe another time

57:21we'll do one just on ads and we'll just

57:22[ __ ] rip. Yeah, I I'll bring an iPad,

57:24too. or some [ __ ] and we'll [ __ ] show

57:26you all the [ __ ] that we're doing on the

57:27ad side cuz I think I think we mo most

57:29of the work we do is on the ad account

57:30probably.

57:31>> Yeah, there's a tremendous amount I'm

57:33sure that we can give the people. Hey,

57:34you guys let us know in the comments.

57:35You guys want us to do that video? Give

57:36us a comment and let us know. We'll

57:38happily do that if uh there's enough

57:39there's enough feedback on it. All

57:41right. You want to leave anything for

57:42the people? Final closing statements?

57:44>> Uh no. Jeremy's the [ __ ] man. That's

57:46>> dude. You too. Yeah. Big fan of Eddie.

57:48Eddie also just recently moved here into

57:50uh Miami. You know, we welcome Eddie

57:51with open arms. You got an office down

57:53the road now.

57:54>> Yeah. like four minutes away.

57:55>> Are you gonna welcome people to that or

57:56no? More like a private thing.

57:57>> Do like a party or something.

57:58>> Nice, dude. Yeah, Eddie's down the road

58:00now. He's got himself a nice office.

58:01We're looking forward to having Eddie as

58:02both a in person Miami neighbor and then

58:04a business neighbor, too. So, thank you

58:06guys for being here. Most importantly,

58:08go out there and get richer. Toxin.