Full transcript
0:00What do these great minds have in
0:01common? Henry Ford left school at 15 and
0:03taught himself mechanics on a farm, and
0:05he later became the world's second
0:07billionaire. Walt Disney, the guy who
0:09reinvented the whole animation industry,
0:11dropped out of high school at 16. Even
0:13Elon Musk taught himself how to program
0:15at 12. He's now on a mission to colonize
0:17Mars. Did you see the pattern? While
0:19everyone else memorized what they were
0:21told, they took it upon themselves to
0:23learn and grow. The system called them
0:25dropouts. History calls them legends. I
0:28got put on ADHD medication at 11. Taken
0:30out of my home at 12, and in my late
0:32teens I'd been in and out of jail. And
0:34it was in rehab where I saw it, a yellow
0:36book on Java programming sitting on a
0:38desk. And I taught myself to code from
0:40that book. That one book put me on a
0:42path that led to me building and exiting
0:45three tech companies before I was 35.
0:47And every bit of the life I have today.
0:49Here's the problem. The school system
0:51doesn't reward education, it rewards
0:53memorization. And that's created a
0:55generation of people addicted to what I
0:57call shelf-help. Reading books, binging
1:00podcasts, buying freaking courses, and
1:02doing nothing with any of it. Trust me,
1:04I have my own graveyard of courses.
1:06You're not the problem, the method you
1:08inherited is. Today, the tools to
1:10self-educate are better than any
1:12classroom. So, in this video, I'm going
1:14to teach you my self system. Seven steps
1:16to teach you anything with AI as your
1:18unfair advantage. Your education in your
1:21own hands. Starting with select it. What
1:24should I actually learn? There's a gap
1:26between what most people learn and what
1:28people actually need to learn. Growing
1:31up, your parents picked for you. Schools
1:33picked for you. Today, the algorithm is
1:35picking for you. It feels like learning,
1:37but it's so much wasted learning because
1:39it's just for learning's sake. So, for
1:41once in your life, let's take that power
1:43back. And to do that, the first thing
1:45you need to understand is point one,
1:46just-in-time learning. We either learn
1:49just-in-case, meaning in case something
1:51happens, or we learn just-in-time, which
1:53is the thing we need today. Think about
1:55school. They made me study facts about
1:58history that have never come up in
2:00anything I've ever done, but it was just
2:02in case. Then I get into business and I
2:05realize that if I learn how to hire
2:06people, I can use that today and it'll
2:08help me just in time. Trying to memorize
2:11something just in case doesn't actually
2:13make the retention show up because if
2:15I'm trying to learn to solve a problem
2:17that's there today, man am I ever going
2:19to focus on it. You don't need more
2:21information that's just interesting. You
2:24need more execution, the doing. Here's
2:26how we solve this. Just ask yourself one
2:28question. What problem is this helping
2:31me solve? If you can't point to it,
2:33that's shelf help. So, how do we figure
2:35out what you need right now? Here's
2:37where AI changes everything. We just
2:39point to Don't ask AI, let AI ask you.
2:43When I'm talking to my AI, I have it ask
2:46me the questions. I say, here's what I'm
2:47trying to do, here's what I'm trying to
2:49solve, the just in time thing, and then
2:51ask me questions to give it context so
2:53it can give me the best answer. AI
2:56already knows everything about business
2:58and strategy and tactics, but it needs
3:01to know your business, your goals, your
3:03gaps. This is the first time in the
3:05history of the world that the technology
3:07you're using can actually teach you how
3:09to use it better. Whatever excuse you
3:11have before about not learning it,
3:13it doesn't exist now with the world of
3:15AI. And I'm going to teach you in this
3:16video how to educate yourself in a way
3:18you've never seen before. Here's exactly
3:20how I do it. The first thing is I give
3:23my AI a prompt. And this is a big one,
3:25but it'll be below in the description. I
3:27want to self-educate myself on topics
3:29that'll help me solve the biggest
3:30problems I'm currently facing. I don't
3:32want shelf help, no learning for the
3:34sake of learning. Use everything you
3:36know about me. Then interview me to
3:38figure out where learning something new
3:39would have the biggest impact. Then do a
3:41deep research project to build me a list
3:44of resources to learn from. I believe in
3:46just-in-time learning, not just in case.
3:48Only recommend things I can apply
3:50immediately. Don't give me the most
3:52popular resources. Give me the ones that
3:54fit my current struggle and then deliver
3:56it to me as a spreadsheet with the
3:58resources, the format. I'm talking
4:00books, podcasts, creators, courses, the
4:02link and why you picked it for me. If
4:04anything's unclear, ask me before you
4:06start. And I don't know if you noticed
4:08this, but I used my MAPS framework for
4:10prompting it and if you don't know what
4:12it is, I'm going to link it at the end
4:14so you can watch it. Now here's a pro
4:15tip. If you're using Claude, just ask it
4:18to use the ask user tool feature. The
4:21thing is it'll then interview using
4:23multiple choice checkboxes for the whole
4:25thing. It'll even let you rearrange the
4:27priorities of different things that it
4:28might find, but it's super visual, super
4:31interesting and it makes it super easy
4:32for you. Once you give that prompt, you
4:34have to make sure you answer honestly
4:36because garbage in equals garbage out
4:38and the curriculum will suck. It'll then
4:40hand you a custom learning list built
4:42for your exact struggles
4:44>> [music]
4:44>> and then we pick one. One of the
4:46resources, not all of them. Don't get
4:48overwhelmed, just realize one. Start
4:51there. I get picking something is tough
4:54because you're worried you're going to
4:54pick the wrong one and that might not
4:56teach you the thing to get you the
4:57result, but I'm telling you this skill
4:58to develop right now when we talk about
5:00self is selecting anything and building
5:03the skill of getting to the next step
5:05which is going to change your life. By
5:07the way, if you want to see how I use AI
5:09beyond just learning, I put together a
5:11complete guide that talks about the
5:13departments in my company, marketing,
5:14sales, ops, all of it on how I do this.
5:17So just find me on Instagram and DM me
5:19the word AI business and I'll send it
5:20over to you. All right, so now you know
5:22exactly what to learn, but here's where
5:24most people blow it up because they
5:26don't know how to take it in which
5:28brings us to the next part, the E,
5:30extract it. Think about school. [music]
5:32When you're in class and you're learning
5:33like math and biology and history and
5:35you're trying to learn all these
5:36different topics within the same day,
5:38how can you possibly go deep and really
5:40retain any of it? So what we're going to
5:42do is the opposite which brings us to
5:45study, don't read. Everybody wants to
5:47read and listen and consume, but they
5:50don't actually study. Study is way
5:51different. Most people read a business
5:53book like a novel, cover to cover, and
5:55they read all the stories and they're
5:57getting motivated, but that's just
5:59consumption. Nothing sticks. It's almost
6:01like fast food, and nothing changes in
6:03their life. Studying means you're
6:05looking to extract something. You're
6:07looking and you're hunting to actually
6:09implement, not just tour around. When
6:11I'm learning a topic, I got to get
6:13obsessed. Because if you're not
6:15obsessed, you're just interested. And
6:17guess what? Interested people watch
6:18obsessed people change the world. All
6:21those people I mentioned at the
6:22beginning were all changers. Obsessed.
6:24So, there's a few things you got to keep
6:25in mind as you study. And I'm going to
6:27draw them out because there is a big
6:29difference between
6:31study versus read. The first one is you
6:35have to have the daily
6:38dose. One of my non-negotiables is every
6:41morning I read 10 pages of a book. The
6:43key is is you want to make it
6:45manageable. I don't sit down and read
6:46100 pages of a book, but if I do 10 and
6:49I'm studying and I'm looking for
6:51something, then what's cool is when I go
6:52to bed that night, my brain gets to
6:54process all the things I learn, and then
6:56the next morning, I wake up refreshed to
6:58go study again. What happens is because
7:00I'm learning every day, I've created a
7:02habit of studying that my mind is always
7:05on the lookout for new information. The
7:07second one is we have to come prepared.
7:09That means that you have a place where
7:12you go study. When I come to learn from
7:14somebody, I don't just show up. I sit
7:16down and I'm ready to go. I've got
7:18everything I need to learn because what
7:20I've discovered it's what's caught, not
7:22taught. It's not necessarily what I read
7:24in the pages, is what I was inspired to
7:27think about, and I need to capture that
7:29so I don't lose it. Number three, study,
7:32rewrite.
7:34This one changed my life. A long time
7:36ago, I was reading a book and the author
7:38talked about how when he studies, he
7:40rewrites what he learned in his own
7:42words so that he can internalize it. And
7:45that is pretty much what I've done with
7:46every one of my books. As I'm listening
7:49or reading, I'm rewriting it into my
7:51phone. So, if I go on my phone right
7:52now, I will show it to you. I have a
7:54notes file with everything I've ever
7:56been inspired by that's resonated with
7:58me, all the information, and I literally
8:01rewrote it all in my words. Look at
8:04this.
8:05Let me show you how long this document
8:08is.
8:11You want to always be in rewriting and
8:13rewriting in your own words. So, if I
8:15say exhaust the body, tame the mind,
8:17guess what? That's a quote from the
8:19Greeks. I know that's not what the quote
8:21is because I rewrote it, but that's how
8:23I think about it. And that allows you to
8:25study in a massive way. And then the
8:27fourth
8:28is you have to pick one all caps action
8:33item. You might notice a theme here. I'm
8:36not trying to boil the ocean. I'm trying
8:38to pick one thing and study it. If you
8:41wake up every day and get 1% better, one
8:44tactic better, one idea better, you're
8:46going to wake up in a year completely
8:48different person. And that is why this
8:50book, Buy Back Your Time, is written the
8:52way it's written. Each chapter literally
8:54sets you up for the next thing, from the
8:57time audit to the inbox and management
8:59to then learning how to delegate to
9:01other people, the camcorder method, how
9:02to hire people. Every chapter was
9:05designed for you to study, do, and then
9:08come back and read the next page.
9:10Stopping, reading, synthesizing, it's
9:12actually a scientific term called motor
9:14learning consolidation. Every night, as
9:17we learn things and do things, our brain
9:19will resort and restructure so that you
9:21can come back the next day with better
9:23skills. And here's a pro tip. If there's
9:26people that you follow on social media,
9:27but they've never written a book, but
9:29you're like, man, I'd really love to
9:30study this person and learn more about
9:32this topic from that person. I actually
9:34use AI to create a prompt called the
9:36book architect that I can give it a
9:38person's name and it will write me the
9:40whole book outline with stories and
9:42frameworks and everything that it
9:43extracted from that person's online
9:46public content. I've used it to learn
9:48mindset strategies from people that have
9:50never written a book on the topic, but I
9:52follow their content all for you for
9:54free. And if you want that prompt, it's
9:56below in the description. Now comes the
9:58fun part. Point number four, we got to
10:00feed our mind. I have a completely
10:03different approach to social media than
10:04most. Some people are like, "It's bad
10:06for you. Don't use it. Don't let your
10:07kids use it." I use my social media all
10:09the time to feed my mind. My consumption
10:12becomes my education. So, we have to
10:16feed your mind.
10:19We got the drip and this is daily.
10:22These are things like your daily brief,
10:25your newsfeed, everything that you need
10:28to consume to give you context on what
10:30you're up to. So, to get the drip, first
10:32thing is you go to Claude or ChatGPT and
10:35you give it this prompt. "I want a daily
10:38brief on your space." Whatever space
10:40that is. "Find the most relevant sources
10:42and pull from podcast, X [music]
10:44profiles, Instagram profiles,
10:46newsletters, news sites, and then every
10:48morning scrape them and gather the best
10:50insights into a 10-minute brief I can
10:52read with my coffee. Only include the
10:54relevant things that I'm learning right
10:56now. Cut the noise out. I don't need
10:58clickbait. I don't need distractions. I
11:00don't need things that repeat
11:01themselves. That'll give you a beautiful
11:04daily report that will get your brain
11:06ramped up. That's using my feed to feed
11:08my mind. Now, the pro tip is as it gives
11:10you the report, look at the sources and
11:12follow them on social media. That way it
11:14updates your feed with more of the new
11:17stuff as it comes live. So, if you're
11:18just scrolling while you're waiting in
11:19line somewhere, you're going to get the
11:21good stuff before it even feeds it to
11:23you. The other way is to do a deep dive.
11:26This is the one thing you've decided,
11:28the thing you've picked to go deep on,
11:30the thing you selected. Right? Remember
11:32we talked about that one thing? Now, how
11:34do we go deep on this? Well, we go to
11:37things like Notebook LM. Right now, it's
11:39the best one, where you can give it a
11:41topic that you want to go deep on. It'll
11:43pull the research, the videos, the PDFs,
11:46everything it has online because it's
11:48built by Google, and it'll allow you to
11:50create a custom AI to just quiz and
11:53learn and interact with it. And what's
11:55cool is it will create videos, podcasts,
11:58>> [music]
11:58>> graphics to help you learn even better.
12:01This is the stuff schools were never
12:03able to do that we can do today in the
12:05world of AI. So, if you're a visual
12:06learner, that tool will change your
12:08life. The real pro move is to combine
12:11and automate these two processes.
12:13Actually get your daily chat to feed
12:16itself automatically to Notebook LM, so
12:20that every morning you get the video,
12:23the podcast, and the graphics on the
12:24topics that are relevant to you. The
12:27just-in-time, the daily dose is now
12:30automated, so you can go deep on the
12:32things that'll have the biggest impact
12:34on your life. Now we've got all the
12:35right information, it's flowing in every
12:37single day. But knowledge flowing in is
12:39exactly where shelf help starts. So, we
12:42don't want that to happen. The next part
12:44in the Shelf acronym is live it. We know
12:46what we need, we know how to consume it,
12:49but how do we make it stick? This is
12:51where shelf help goes to die. This is
12:53where we make sure we fight against it
12:54because it cannot win. We actually want
12:56to get the results of the learning. And
12:58this is the hard part because learning
13:00feels wildly productive. But here's a
13:02harsh truth, AI can't do this step for
13:05you. AI has gotten us to this step as
13:07fast as possible in a way that is
13:09completely revolutionary, but now we got
13:12to do the work. So, the first thing we
13:13have to do is set a deadline on the
13:15learning, which is point number five,
13:17the 48-hour rule. If you learn something
13:19and you didn't act on it within 48
13:21hours, then you're doing shelf help
13:23because everything you learn has a shelf
13:25life. Everybody wants to talk about
13:27motivation. Here's what I've learned.
13:28Momentum comes from movement, not
13:31motivation. If you want to be motivated,
13:33make movement. Here's what we're going
13:35to do the moment we learn something.
13:37First, we're going to translate it into
13:39your world, right? Remember we talked
13:41about rewriting the words? But now we're
13:43going to go one step further. You might
13:45take something like you've heard me say
13:46the quote, "Exhaust the body, tame the
13:48mind." So originally it was some Greek
13:49quote, I rewrote it into that, and then
13:51the live it part was I'm going to the
13:53gym tomorrow. Skip the to-do list. It
13:56goes straight into your calendar inside
13:58of 48 hours cuz we don't want to put it
14:00in the to-do list where it goes to die.
14:01It's like when I learned the height
14:03framework, hook, explain, illustrate,
14:05teach. Soon as I learned it, I then
14:07spent the afternoon practicing it live
14:10in front of other people. I was doing a
14:12podcast, I did it at the podcast. I was
14:14doing a training with my team, I did it
14:16at the training with my team. I had to
14:17go shoot reels, I practiced it while I
14:19was shooting those reels. I practiced it
14:21in real time within that 48-hour block.
14:24Why? Cuz I want to integrate it into my
14:26life. So now you're doing it and you
14:28took the action. How do we make sure
14:30that we really understand it? See,
14:32there's a way that all the doctors know
14:35that nobody else gets taught, which is
14:36called the mirror test. When you go to
14:38get your medical degree, they say,
14:40"You're going to learn it, you're going
14:42to do it, and then you're going to teach
14:43it." See, teaching is the mirror. When
14:46you actually study a book, not just to
14:49learn, not just to do, but actually to
14:51get ready to present it to somebody
14:53else, you're going to study in a
14:54completely different way. I remember
14:56reading this study by Yale and they
14:58asked a bunch of people to explain
14:59zippers. And but before they asked them,
15:01they were like, "Do you understand how
15:02zippers work?" They're like, "Yep."
15:03They're like, "Cool, explain it to me."
15:04And then they realized that they didn't
15:06actually know how a zipper worked. So
15:08people can think they know something,
15:10but because they can't explain it, they
15:11don't really know it, which means it
15:13can't teach it, which means it's not
15:14integrated. So here's how we do the
15:16mirror test. First thing we got to do is
15:17just think of somebody that you know,
15:19ideally that you're going to talk to,
15:21where they could find value in what you
15:22just learned. Then next time you see
15:24them, just say, "Hey, can I teach you
15:25something?" They're like, "Yeah, for
15:26sure." And then walk them through it,
15:28and be detailed. Try to break it down in
15:31a way where it's like you learned it,
15:32but now you're going to break it down in
15:34a way that they can understand. Now,
15:35when you're done, have them repeat back
15:38what they heard. If they can repeat back
15:40a comprehensive answer, then you know
15:42you actually taught it properly, which
15:43means you know it, they know it, and
15:45everybody wins. If it doesn't come back
15:47right, then practice it with the next
15:48person. And I do this all the time. I
15:50literally hang out with people like,
15:52"Hey, you want to learn something cool?"
15:52They're like, "Yeah." I'll teach them a
15:54topic. They don't even know I'm doing
15:55it. But then when I'm done, I say, "Hey,
15:57repeat back to me what you heard me say,
15:58cuz I'm just curious if I explained it
15:59right." And they're like, "Oh, well,
16:01there's this, this, and this." And I'm
16:03like, "Mm, no, no, actually that is not
16:05actually how it works. All right, I got
16:06to work on it." That is the mirror test.
16:08When you can have somebody else mirror
16:10back what you learned, then you actually
16:12learned it. You studied it. It's deep.
16:14And here's a pro tip, if you don't have
16:16anybody around, you can literally talk
16:19to your AI. I use WhisperFlow. You can
16:21use whatever voice tool you want, where
16:22you explain it to AI, and then ask it to
16:24grade your explanation against the raw
16:26materials. Maybe you send it to link, to
16:28the thing you just listened to. And ask
16:30it, "Was I vague? Was I wrong? Was I
16:32unclear?" And have it flag the gaps in
16:34how you explained it, so they can reply
16:36and say, "Hey, that was good, but here's
16:39what you could add it to make it even
16:40clearer." So, we're using AI to teach us
16:43how not only to learn, not only how to
16:45live it and execute, but now how to
16:46teach it to other people. So, now we
16:48figured out what we needed to learn, so
16:49we're not just doing self-help. We
16:51figured out how to actually study it. We
16:53learned how to implement it. We learned
16:55how to even teach it. But there's still
16:56one thing left that decides how far you
16:58take it. Which is the F in self, which
17:01is forge it. Forging means how do I get
17:03great at it? How do I become masterful
17:06at it? Because I can just get something
17:08done, and that's cool. But if it's
17:09important to my life, I'm probably going
17:11to need to use it over and over again.
17:12This is about mastery. The The loop gets
17:15knowledge into your life. So, now I have
17:17it in my mind. This last step is what
17:19turns it into actual mastery. Point
17:22number seven, until you [music] can't
17:23get it wrong. Most people practice until
17:26they get it right, which is awesome.
17:27They get it once and then they move on.
17:29But, the pros, they practice until they
17:31can't get it wrong. They practice until
17:33that 360 on the wake surf gets completed
17:37and now 99% of the time they're landing
17:39their 360. You've probably heard the
17:41famous Bruce Lee quote, "I fear not the
17:43man who's practiced [music] 10,000 kicks
17:45once. I fear the man who's practiced one
17:47kick 10,000 times." That is mastery. I
17:51like to think about this in different
17:53levels of mastery. The first level is
17:5610,000 hours. You may have heard this.
17:59Malcolm Gladwell made this famous, where
18:02he talked about mastery requires 10,000
18:04hours of doing something. When I
18:06recently hired a coach to teach me how
18:08to wake surf, I brought in a guy named
18:09Austin Keen. The guy is a stud. The
18:12first question I asked him was, "How
18:14long have you been wake surfing for?"
18:15He's like, "Well, I actually started
18:17skin boarding when I was 10." Today,
18:19he's in his mid-30s. He's got way more
18:21than 10,000 hours, but that's where it
18:23starts. That's level one. And we want to
18:26keep going up with intensity. Then we
18:28have 1,000 days of dedication. Think
18:32about this, 1,000 days. And if you run
18:35the math, this is 24,000
18:38hours of focus. Then, if we keep going
18:40up, we have 100 months of focus in study
18:45and attention for mastery. That works
18:47out to about 73,000
18:49hours of focus. Then we have 10 years
18:53and that's over 80,000 hours of doing
18:57the thing. We all need to start
18:59somewhere, which is level one. But,
19:01level two, 1,000 days, 100 months, 10
19:04years. Most people forget to get great
19:07mastery at anything requires a decade.
19:10When I started my YouTube channel, I
19:13wanted to get good. I didn't even think
19:15about great. I just thought, "Hey, if I
19:17show up for a decade every week and just
19:20published and practice using the SELF
19:23framework, then maybe someday I'd have
19:26100,000 followers." We've got 3 million
19:29today. That is wild, but I ran the SELF
19:31loop and focused on one thing long
19:34enough for it to take care of itself
19:36because I decided to become a master at
19:39it. I went past the 10,000, past the
19:411,000 days, past the 100 months to a
19:44decade. And the truth is, I've never
19:46seen someone not change their life their
19:48whole life in 1,000 days. Remember the
19:50legends I talked about at the beginning?
19:51We've got four. We got Disney. We got
19:53Musk. Everybody you admire, they didn't
19:55wait for permission. They didn't need a
19:58curriculum. [music] And today we have
20:00AI, so we don't have any excuses. That
20:03one book in rehab changed my whole life.
20:05Imagine what it could do for you. Not to
20:08read it, but to study it. Not just to
20:10study it, but to do it. And not just to
20:13do it once, but commit to it. So, I want
20:15to know in the comments below, what's
20:17the one thing you're going to go and
20:18study? And if you want AI working in
20:20every corner of your business while you
20:23learn, DM me AI business on Instagram
20:25and I'll send you the guide. And now, if
20:27you want to learn the MAPS framework for
20:28how do you actually prompt with AI, I've
20:30linked a video up here. I'll see you on
20:32the other side.