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This Florence Scovel Shinn Technique Will Make You Dangerously Magnetic

David Bayer · 3,736 words · 17 min read

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0:00In the early 1900s, a woman wrote what I

0:02believe are some of the most important

0:04books ever written on consciousness and

0:06the relationship between the inner world

0:08and the outer world. And most people

0:10know her classic The Game of Life and

0:12How to Play It, but hidden in the shadow

0:13of that book is another shorter,

0:15simpler, and arguably even more profound

0:18book, Your Word Is Your Wand. Today,

0:21neuroscience tells us that the words we

0:22repeatedly speak reinforce neural

0:24pathways. They change how we perceive

0:26and interact with the world, but

0:27Florence Scovel Shinn believed they did

0:29even more. That every word you speak

0:31sends a powerful vibration into the

0:33quantum field and crystallizes what you

0:36speak into reality itself. In today's

0:38episode, we're going to unpack why this

0:39nearly century-old book is more relevant

0:41than ever and how changing the way that

0:43you speak may just be the most powerful

0:46tool that you can start using today to

0:48re-engineer your tomorrow. So, let's get

0:50into it.

0:53All right, guys. Everything in this book

0:56literally revolves around one sentence,

0:59and that is your word is your wand. And

1:02Florence doesn't mean this

1:03metaphorically. She literally means that

1:06the words that you speak are like

1:08casting spells. And you know what? It's

1:11probably no coincidence that a big part

1:13of our education and use of language is

1:16a thing called spelling. I mean, come

1:18on. We are spell casters. And the thing

1:21is, most of us have a pretty crappy

1:23filter on the words that we speak. We

1:25are not careful with our tongue, and I'm

1:27including myself in the we here, guys,

1:29because

1:30how often do you find yourself saying,

1:32"I'm tired. I don't feel good. I don't

1:34have time. It's going to be hard." It is

1:37so easy to complain, to judge, and not

1:41just ourselves, but others as well. And

1:44what Florence says is that every time

1:47you open your mouth, it is a creative

1:48act. Like when you speak positive words,

1:52you are blessing yourself. You're

1:53blessing others. When you speak

1:55negatively over yourself or your life,

1:57you are literally cursing yourself. So,

2:00every sentence that you repeatedly speak

2:02is a command to the subconscious and a

2:05declaration to what she calls divine

2:06law. And so, your words are seeds that

2:09you are planting and they eventually

2:11become your reality. This is so

2:13important to understand

2:15because it can feel like trying to

2:18change your beliefs, even just becoming

2:20aware of them, or the way that you think

2:23or the way that you feel

2:24is hard. And that may in and of itself

2:28be a limiting belief, but it is much

2:30easier to be aware of what you're saying

2:33and to change the way that you speak.

2:36So, one of the really powerful tools in

2:38personal growth that I don't think has

2:40gotten very much attention, that really

2:43isn't spoken about very much, no pun

2:45intended, is to use your language and

2:48what you speak on a regular basis

2:51as a way to change your consciousness.

2:52So, I'm going to walk you through five

2:54principles from Your Word Is Your Wand

2:57that you can take and use as a framework

3:00to go beyond today's episode and create

3:03real change in yourself and in your

3:04life.

3:05Principle number one, what you say

3:07reveals what you think. Now, this is a

3:10super powerful and super simple

3:12observation that Florence makes. She

3:13says that your words reveal your

3:16consciousness. In other words, if I was

3:18to walk around for a week and record

3:20everything that you say,

3:21we'd have a pretty good idea of what

3:23your current state of consciousness is.

3:25Like, what you believe about yourself,

3:26what you believe about money, what you

3:28believe about time, about relationships,

3:31whether you were someone who was

3:32confident or someone who was indecisive,

3:35someone who compared yourself to other

3:36people or who had high self-esteem or

3:39personal insecurities.

3:41Your thoughts, which are very subtle

3:44vibrations,

3:45make their way into reality first and

3:48foremost through your speech.

3:50In other words,

3:52your mouth is like a portal between your

3:55inner world and the external reality.

3:57And the words that flow out become the

3:59seeds that you're planting into your

4:01reality. And this is so true. You know,

4:03if you're hanging out with someone who

4:05has a lot of self-confidence, they don't

4:07use words that would sound like

4:09people-pleasing. They don't constantly

4:11apologize. They don't say things to try

4:13to impress other people. Their words

4:15prove who they are, and who they are is

4:18their consciousness. But on the other

4:19hand, if you're hanging out with someone

4:20who is financially insecure, for

4:23example, they'll put down other people

4:25who have money. They'll talk about how

4:27they never have enough money. They'll

4:28talk about how they can't afford things

4:30or how money is hard to make because

4:32that's the current state of their

4:33consciousness. What's amazing about this

4:35is that if you can begin to catch

4:37yourself and the words that you speak

4:40that are not in alignment with the

4:41reality that you want, and you close the

4:44portal, right? You close your mouth,

4:47over time, you'll literally choke that

4:49old consciousness out, and your reality

4:51will begin to change. I mean, think

4:53about this.

4:54Think about if you could just go 7 days

4:57without complaining.

4:59Like, if you could go 7 days without

5:00complaining, what a new habit you would

5:02be building inside of yourself?

5:05And what a different person you would

5:06be? Because you would no longer be a

5:08person who's complaining.

5:10And if you were no longer a person who's

5:12complaining, do you think if you were

5:14able to build that kind of discipline,

5:16it might start to change your

5:17perception, change your relationships,

5:20change your reality?

5:22Science actually tells us that it will.

5:24There was a well-known mental and

5:25physical conditioning coach. I've talked

5:27about him before, Trevor Moawad, and he

5:29worked with collegiate and professional

5:31athletes. And what he discovered was

5:33that negative language and complaining

5:35dramatically affected athletic

5:38performance. And so, he worked with

5:40championship players and teams like

5:41Russell Wilson, the University of

5:43Alabama football team, Florida State's

5:452013 national championship team, and he

5:48focused almost exclusively on what's

5:51called language reconditioning.

5:53And there was a massive direct

5:55correlation between players and teams

5:57who learned to speak optimistically

5:59and their increase in performance on the

6:02football field. Literally, by learning

6:03to eliminate complaining and negative

6:05self-talk, they were able to increase

6:07their performance. And what Moawad found

6:10was that negative speech was actually 10

6:12times more powerful than positive

6:14speech. And so, here we're not even

6:16talking about having uncover your

6:17limiting beliefs and change your

6:18beliefs. We're not talking about having

6:20a perfect mindset. We're not even

6:22talking about speaking positively all

6:25the time. We're just saying eliminate

6:27the negative self-talk and your negative

6:30language, and you can dramatically

6:31increase your life results. And this

6:33makes sense

6:35when you understand principle number

6:36two.

6:37Principle number two, your words

6:39reinforce your identity.

6:41Now, it's one thing for someone to tell

6:43you that you can't afford something or

6:45that money is hard to make or even that

6:48you're not good enough or you don't

6:49deserve to be loved or that you're not

6:50worthy of abundance.

6:52But it's a much different thing when you

6:53tell yourself that. When you speak it

6:56and hear it in your own words, because

6:58when others speak negatively about you,

7:01it still has to pass through your

7:02conscious filter. Like, okay, do I

7:04believe what they're saying? Do I agree

7:05with it? Like, what do I even think

7:07about this person? Do I value what this

7:09person has to say? Do I trust what this

7:11person has to say?

7:12And while we may all find ourselves at

7:15different times being influenced by what

7:16other people say and think, at least we

7:18have a filter here. But when you say

7:20something about yourself,

7:22it penetrates directly to the

7:25subconscious mind. Why?

7:27Because when you speak about yourself in

7:29a particular way,

7:31you assume it to be true. Like, I always

7:33mess up. I never get it right. It's

7:35always my fault. Those words reinforce

7:38the old limiting beliefs, and And

7:40continue to strengthen the neural

7:42pathways that have built your identity

7:45and keep you locked into that identity.

7:47And therefore that reality because your

7:49identity is always going to reflect back

7:51to you who you believe yourself to be.

7:53The good news is that when we use the

7:56same process, we can actually begin to

7:59rebuild or reprogram our identity. This

8:01is why affirmations can be so powerful.

8:03When we affirm ourselves, that also goes

8:06directly to the subconscious mind and

8:07starts to reprogram who we believe

8:09ourselves to be. So I am worthy. I am

8:11good enough. I'm always learning. Every

8:14day and every way I'm getting better and

8:16getting stronger. I want you to think

8:17about how do you speak about yourself

8:19today?

8:20Do you speak about yourself using

8:22powerful language?

8:24Or do you sometimes use negative, which

8:26is destructive language?

8:29And just notice for the next 24 hours

8:31what words you speak about yourself. Do

8:33a little inventory.

8:34Even if you notice just a couple of

8:36times that you were about to say

8:37something negative about yourself, and

8:39you keep that portal closed, that will

8:41begin to create powerful subconscious

8:44shifts that over time will change not

8:46only your life, but will also change

8:48you. Again, it's not about doing this

8:50perfectly. It's about making small

8:51changes that produce dramatic results in

8:53your life. I think that's why Christ

8:54said all you need is the faith of a

8:56mustard seed to tell the mountain to go

8:58from here to there. The mustard seed was

8:59the smallest seed. Small changes create

9:02dramatic results. Principle number

9:04three, faith is certainty before

9:06evidence seen. This is one of my

9:08favorite things that Florence talks

9:10about. A lot of modern readers think

9:12that Florence is talking about positive

9:14thinking, but that's actually not

9:16accurate. What she's obsessed with is

9:19one thing, which is faith.

9:21Not hope, she says. Hope says I wish.

9:25Faith says it already exists and it's

9:27only a matter of time. And so she really

9:30emphasizes the importance of faith,

9:33right? Faith of those things that that

9:35yet seen. And she continually tells

9:37stories about people acting as though

9:39their answer already exists. She talks

9:41about one client of hers who is buying

9:43furniture before the house even

9:44appeared. Another one who is preparing a

9:46room before the opportunity even

9:48arrived. Another person giving money

9:49when they actually didn't really have

9:51much to give or making plans before

9:53circumstances justify themselves. These

9:56are what she called demonstrations of

9:58faith.

9:59And one of my favorite distinction from

10:00her work is this.

10:02Hope waits. Faith prepares.

10:05And that is a phenomenal distinction.

10:07And how does it relate to the words that

10:08you speak? Stop speaking as if you're

10:11waiting. Acknowledge today that I am

10:14healthy.

10:15I am abundant. I am worthy today.

10:19Because the truth is that there is a

10:20healthy, wealthy,

10:23worthy version of you that does exist

10:25right here, right now. It's just that

10:26that version simply hasn't materialized

10:28yet. That current version of you, the

10:30you right now, is one version of you. It

10:33is really old news. It's a byproduct of

10:36how you've been thinking and feeling and

10:37speaking in the past.

10:39But so what? Today is a new day. And

10:42what you speak today becomes your

10:43soon-to-be tomorrow. This is why so many

10:46people struggle with the idea of

10:49incantations or affirmations. They say,

10:50"Yeah, but well, what I'm saying is not

10:52true. I'm not healthy. I'm sick. I'm not

10:54wealthy. I'm broke. I'm not worthy." But

10:57we live in a multi-dimensional reality.

10:59We only perceive one sliver of that

11:01reality, a third-dimensional reality

11:03that our senses can detect. But there's

11:04a fourth-dimensional field where all

11:06possibilities exist right here, right

11:08now. The great mystic Neville Goddard's

11:10spoke about this.

11:11And that reality is as equally valid as

11:14this third-dimensional,

11:16five-senses reality that sort of

11:18dominates our attention. But we dismiss

11:20it

11:21because

11:22it doesn't seem to be here yet. What I'm

11:24suggesting is don't dismiss it.

11:27Speak into that reality as if it were

11:30here today because it is. Feed that

11:32reality

11:33with your words and your energy and

11:35given a short period of time your

11:36current reality will be replaced by that

11:39one. So, speak what you want now from a

11:41place of knowing it already is

11:44and your reality must eventually catch

11:46up to match it. Principle number four,

11:48there is no competition.

11:50Now, this is an amazing concept and it

11:53is important if you want to eliminate

11:54the negative self-talk around comparing

11:56or scarcity or feeling like there's a

11:58limited amount of supply in the world

12:00around things like time or money. What

12:02Florence says

12:04is that someone else's success cannot

12:06take away or diminish yours. One

12:08person's abundance cannot reduce yours.

12:11And this is one of the most

12:12psychologically healthy teachings in the

12:14book because

12:15when you truly believe that you are on

12:18your own divinely guided path

12:21and that any desire that has been put

12:24into your heart comes with the resources

12:27to fulfill on that desire regardless of

12:29what other people's

12:30own individual paths look like

12:33then there's no need for comparison.

12:34There's no need for jealousy. There's no

12:36need for scarcity and you stop asking

12:39like, well, how do I get ahead of those

12:41people?

12:42Or worrying that other people have

12:44things and how it might take away from

12:46what you want and instead you simply

12:49focus on your own path. You know, not

12:51that long ago I used to feel this way.

12:53You know, when I decided I wanted to

12:54start helping people and sharing my

12:56thoughts and perspectives, I started

12:58studying the space and believe it or not

13:00before I really got into this work, I

13:02didn't really know who Tony Robbins was

13:04and a friend of mine said, "Hey, you

13:06should go check check him out, right?

13:08Like you're thinking about becoming a

13:09life coach."

13:10Back when I called myself a life coach.

13:13So, I went to this uh Tony Robbins event

13:16and there were like 10,000 people there

13:18and he was incredibly impressive. I

13:20mean, it was four unbelievable days

13:23and man, what an experience and I

13:25remember comparing myself to that and

13:26going, well, what's the point of me

13:27doing what I'm doing?

13:29Like if that already exists, then that

13:31space is already taken. Like why does

13:33the world need me? They already have a

13:34Tony Robbins, or they already have a Joe

13:36Dispenza, or they already have an

13:37Eckhart Tolle. But I came to realize

13:40that

13:41there are people who need to hear

13:44the perspective that I share.

13:46And there are people who aren't

13:47interested in the perspectives of other

13:49people. Everything is a frequency.

13:50Everything is a resonance. And that

13:52ultimately that meant there's space for

13:53everybody.

13:54And I found that to be true. And that

13:56was one of the beautiful things when I

13:58found Florence's work, I was like, "Ah,

14:00there's that distinction. There is no

14:02competition. If God or your higher power

14:04puts something in your heart, it means

14:06that that's what you're being called to

14:08do. And all of the resources that are

14:10necessary come along with it, regardless

14:12of what you see out there." And it also

14:14gives you an opportunity to live in more

14:16gratitude. I'm grateful for the work

14:18that other teachers do. I'm grateful for

14:21how many people have been called into

14:22personal growth by a lot of the people

14:25who have paved the way over the last 20,

14:2730, 40 years for the work that I now get

14:30to share in the world, and the

14:31opportunity for us to be here together.

14:33Again, the truth is that there's enough

14:34for everyone. And as you stop speaking

14:37unintelligently over yourself,

14:40that actually allows your path to begin

14:42to unfold and begin to align so that you

14:45can actually close the gap between where

14:47you are and the desire that you have.

14:48Over short period of time, that future

14:50that you envision will become your

14:51present moment. Principle number five,

14:53resistance strengthens what you fight.

14:57Now, this theme appears repeatedly in

14:58Your Word is Your Wand. What Florence

15:01says is attention is the creative force.

15:04And what you focus on expands. You know,

15:06I've shared that one of my mentors once

15:07told me that what you make matter

15:09becomes matter.

15:11Right? What you put your attention on

15:12crystallizes from the fourth dimension

15:14to the third dimension. It becomes

15:16available to the five senses, and it

15:18becomes your reality. And as humans, we

15:20tend to focus on the absence or the lack

15:24or the negative. It's part of the

15:25survival-based mechanism of the human

15:27being operating system. It's kind of a

15:28funny thing. It's like the moment you

15:30get clear that you want something,

15:32you're aware of two things. You're aware

15:34of the thing that you want, but you're

15:35also aware of the absence of it. And

15:37what ends up happening is the mind will

15:39just begin to explain the absence of it.

15:42We talk about the absence of it. And we

15:44start to reinforce beliefs around the

15:46absence of it. And so the absence

15:48remains

15:50because it's given so much attention.

15:51But the key is to starve out, to choke

15:55out the problem, and to give it no

15:57airtime. But you say, you know, hey,

15:59don't I have to solve the problem? Don't

16:00I have to figure out how to actually

16:02create the thing that I want? How to be

16:04How to create more health? How to find

16:05my soulmate? How to, you know, figure

16:08out how to create a successful business

16:09or become financially abundant? And I

16:11would say no, that's not actually your

16:13job. Right? The The problem will solve

16:16itself. The solution will emerge, and

16:18you will be a part of it. But the point

16:21is to stop talking about the problem or

16:24the absence of what you want.

16:26I've shared this story on other

16:28episodes, but back in, you know, 2023

16:30when I launched the podcast, I was

16:33getting about 5,000 listeners a month,

16:34and I was recording a couple of episodes

16:36every single week. And I was probably at

16:38episode 60, episode 70. I wasn't seeing

16:40a lot of growth.

16:42And I was becoming frustrated. I was

16:44paying a lot of attention to the

16:45underperformance of the podcast.

16:48And at about that time my son was born.

16:50And when my son was born, I

16:51All of my attention went to him.

16:54He sort of entered my solar system and

16:55rearranged the entire physics of my

16:57reality.

16:58What was interesting is that after a

16:59short period of time, the podcast took

17:02off. I literally went from 5,000

17:04listeners a month to a million listeners

17:06a month over the period of 1 month.

17:08And a friend of mine said, hey, like,

17:09how did that happen? How did the podcast

17:11explode? And my answer was, I stopped

17:13paying attention to the underperformance

17:15of the podcast.

17:16And so I stopped making that matter.

17:19And the byproduct of that was actually

17:21what I wanted. So, stop making your

17:24problems matter, right? Stop bringing

17:26resistance to your current reality,

17:30and stop speaking about them. Because

17:31speaking about them only strengthens

17:33them. So, what's the takeaway from all

17:36of this? I don't think Florence Scovel

17:37Shinn was giving us a manifestation

17:39technique. I think she was actually

17:41giving us an identity practice. Because

17:43every word that you speak is either

17:45reinforcing the person that you've been

17:46or rehearsing the person that you're

17:47becoming. Every complaint strengthens

17:50old neural pathways. Every declaration

17:52of possibility strengthens new ones. And

17:54every day you're teaching your

17:55subconscious who you are. And over time

17:57your subconscious organizes your

17:59emotions, your behaviors, your

18:01decisions, your relationships, your

18:02frequency,

18:04and ultimately that creates your life.

18:06So, maybe your word really is your wand.

18:10Not necessarily because you're magically

18:12controlling the universe, but because

18:13you're continually shaping the

18:15consciousness that creates

18:17reality itself. Right? So, this week

18:20here's my challenge for you. Become a

18:21guardian of your portal.

18:23Watch what comes in and out of your

18:24mouth. Remember your mouth is the portal

18:26between your inner world and the world

18:28that you're creating. So, before you

18:29speak ask yourself a simple question. Is

18:31what I'm about to say

18:32strengthening the person that I'm

18:34becoming or the person I'm trying to

18:35leave behind?

18:37And if it isn't aligned,

18:38don't say it. Close the portal. Because

18:40every word you refuse to speak weakens

18:42an old identity and every word that you

18:44intentionally choose plants new seeds.

18:46And enough new seeds becomes a new you

18:49and a new you becomes a new life. So, I

18:51hope you enjoyed this as much as I

18:52enjoyed sharing it with you. If you want

18:54help identifying a couple of core

18:55limiting beliefs that you're probably

18:56speaking on a regular basis, I've got an

18:58amazing free tool for you. All you have

19:00to do is check it out in the description

19:01of this episode. There's a link. It's an

19:04a David AI powered assessment that is

19:06going to take you through a 3-minute

19:08process, identify a couple of your

19:10biggest limiting beliefs, and it's going

19:11to give you an amazing tool, my decision

19:13matrix process, to help you transform

19:15them and really be present over the next

19:17couple of days, the next couple of

19:18weeks, to the words that you are

19:19speaking. Again, if you haven't checked

19:20that out, you can find the link in the

19:22show notes. It's absolutely free and

19:24only takes a couple of minutes. You're

19:25going to absolutely love it. And if you

19:26have not yet, do me a favor, subscribe.

19:28Man, are we building an amazing

19:29community here because this is not a

19:31do-it-yourself project. This is a

19:33do-it-with-others. So, if you haven't

19:34yet, please subscribe, hit that bell for

19:37notifications. And if there's somebody

19:38that you know who needs to hear this

19:39episode,

19:40pay it forward and share it with them.

19:42Until next time, I love you so much.

19:44Thank you for being here with me and I

19:45will see you in the next episode.

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