Full transcript
0:01Hello guys, welcome to Ghost AI. Super
0:04excited to get to into the training here
0:06and uh happy that you joined us because
0:08James and I have been working on
0:09something that I think is going to be
0:12very very valuable to you. Especially if
0:14you have offers to sell, you want to use
0:16AI, but you're not sure how. You don't
0:18want to go, you know, pay for an
0:20expensive app um that you don't even
0:22know how to use. It's one thing to be
0:24able to create AI content, but to turn
0:26it into sales is a totally different
0:28thing. And for that to happen, you need
0:29an actual system. So my job today is to
0:33teach you that system and show you
0:34what's been working. And it's very, very
0:37proven at this point. So let's get into
0:39it. So first off, the AI revolution
0:42promised easier marketing. Instead, it
0:44delivered 12 subscriptions and a second
0:47job learning dashboards.
0:49You guys know what I mean. I mean, it's
0:50it's overwhelming the amount of tools
0:52that are out there. So over the last
0:54couple months, I've really narrowed it
0:56down to what really works and and I
0:58wanted to make sure this could be useful
1:00to anyone with any budget. So I am going
1:02to be teaching how to use the free tools
1:05and the tools that I've actually
1:08gathered for you guys and and looked
1:10into and found and discovered is worth a
1:14ton on its own. And um if you do have
1:17paid AI tools, great. Use those ones.
1:19That's fine. It doesn't matter. The the
1:21key is the actual system that I'm doing
1:24it with and why the videos work. All
1:26right.
1:28The real problem never changed. People
1:31need to see what you're selling. So, you
1:33can do that with money, uh, ads, right?
1:36Or you can pay with time, which is
1:37content. Most do both badly because they
1:40have no system. They do not know what
1:42they're actually doing it for. A ghost
1:45is a human-reed AI video. It's created
1:48with assistance from AI. It's reviewed
1:51by you. It's published by you under your
1:54name or an alias. You know, you can do
1:56this 100% faceless, of course, but the
1:58key, what I mean by that is a brand of
2:00some kind. Um, even if you're an
2:02affiliate, you want to have a type of
2:04brand and a short video with a job.
2:08Ghost is not a bot spamming links. It's
2:10not a fake account. It's not an
2:12impersonator. It's not an autonomous
2:13agent running wild. The Ghost method is
2:16three steps. is create, deploy and then
2:19connect. So connect means connect to the
2:22offer.
2:24Repeatable spine is this. We have a
2:26mission brief to start with. We have a
2:2920 second script. We have eight images
2:32with one prompt. Hopefully not every AI
2:34tool will do it in one prompt. Sometimes
2:36we have to split it up. Um that's fine.
2:38We'll do that with you on video. Four
2:41clips, one scene at a time.
2:45There's three video types that I'm going
2:46to teach you guys. And this is what I
2:48love about this because I've tried so
2:51many different types of videos. And at
2:53the beginning, I was just making this
2:55slop, you know, just to make something.
2:56Hey, this is a cool AI video. But you
2:59have to have a purpose, like I said. So,
3:00there's three types that I've tested
3:02that work really, really well. And
3:03they're also the easiest uh really to
3:05make. The hardest one is the first one,
3:07which is the UGC infomercial.
3:10Most of the tools out there will not do
3:12a good job of this. the free tools that
3:14is um you know but you can do it with
3:17some of the free credits you get at the
3:19beginning
3:21um there are two tools I'm going to give
3:23you guys that are free forever and most
3:26of you would probably never heard of
3:28them um it took me a long time to
3:29discover them but they are free and
3:32unlimited forever and they're good
3:34quality there's mini do which is type B
3:38and um the mini do is kind of like story
3:40time so I should explain first. If you
3:43don't know what UGC means, it's
3:45usergenerated content. So, that's where
3:47the character talks to the camera and
3:49talks about something like a review.
3:51They hold it and talk about it. Um,
3:54again, that's a harder one to do. There
3:56is ways to do it easier. I'll show you.
3:58But the mini do is where the character
4:00acts silently while narration plays
4:02underneath. This feels like a story, not
4:04an ad. This works by far the best for
4:08me. It's amazing and it's super easy to
4:11do with AI as well and it looks more
4:14realistic and natural. It's kind of like
4:16Tik Tok story time where someone talks
4:19about their day or you know what they're
4:20doing with something or why they're
4:22using a certain product etc. Type C is
4:24the explainer reel. This is the easiest
4:26of them all. It's just uh images scroll
4:29with instructional ad style text.
4:32So your road map is like this. So module
4:34one is what we're going over now. That's
4:36the blueprint. Then we have the ghost
4:38video workflow. And we have the paid
4:41method. And then we have the ghost to
4:42offer connector.
4:45One offer, one video, one ghost at a
4:46time. You want to um you know a small,
4:48focused, and deployed approach. And then
4:51you want to repeat it. Your mission
4:54brief is the first step of everything.
4:57Okay? So it's six boxes. And this is
4:59where you create your brief for your
5:00mission. So
5:03the six boxes are this. It's the offer,
5:06then it's the person,
5:09then it's the problem, then it's the
5:11haunt and the format. So the haunt is
5:13the I call it the haunt, but it's
5:15basically, you know, the channel. So it
5:17could be Tik Tok, YouTube, could be
5:19YouTube shorts, could be Instagram
5:20reels, it could be Facebook reels,
5:23whatever that is. And then the format is
5:25the type of video. And then you have the
5:27job, and then you have the next step.
5:29Okay. The key here also is that I we
5:33want to make sure that you already
5:35understand, you know, obviously what
5:36kind of niche you're going to go into.
5:39What I would say is go into something
5:40you're already kind of into. And I'll
5:42help you find a I'll show you a place
5:44where you can find affiliate offers if
5:46you don't know how to do that. I'll do
5:47that in module two. But there's lots of
5:50options out there. And some of you might
5:51even already have an offer. Maybe it's
5:52your own product, maybe it's a service,
5:55whatever that is, it works for all
5:56offers.
5:58Uh, so in this example, I'm going to use
6:00Designer as what I'm selling because
6:02this is one of the products I've done
6:04very well with as a as an affiliate.
6:06It's a software that turns your ideas
6:08into designed ebooks in minutes. Um, the
6:11key here also is I want to use this as
6:14an example because obviously I've proven
6:16it and I know it works well, but I want
6:19to show you that you don't have to just
6:20promote, you know, the same typical
6:22Warrior Plus kind of stuff. You can
6:25obviously there's good products on there
6:26you can promote, but what you want to do
6:29is think outside the box a little bit
6:30and software is really really good
6:33because software is more of an impulse
6:35purchase. It immediately solves a
6:37problem and info products can tend to be
6:40a lot harder. So a lot of newbies start
6:41with info products and they find it hard
6:44to sell and the reason is because info
6:46products take a lot more explaining,
6:47right? It's an information product. I
6:49started trying to do info products when
6:51I first started affiliate marketing and
6:53realized it was hard. So, you want to
6:56think about doing software, even
6:58physical products, e-commerce products,
7:00or more impulse purchase type stuff. But
7:02if you are going to do an info product,
7:04that's fine. It works with that too. One
7:07specific human in this example, it's
7:09Lisa. She's 38, an affiliate marketer.
7:12She has about 400 subscribers. She's
7:13building her list for two years. She's
7:15tried Canva twice and quit. She's
7:18embarrassed by her DIY lead magnet.
7:20She's skeptical of gurus. All right.
7:24In their words, not yours. So, in Lisa's
7:27words, she says, "I need a lead magnet
7:29that doesn't look like I made it in 5
7:31minutes, but I can't afford a designer."
7:34Okay. So, that's the problem I need to
7:35solve for Lisa to give her my product as
7:39a solution. One channel, one format. So,
7:42Tik Tok is the example I'm going to use
7:44just for this brief. It could be lots of
7:47other things. And the reason I'm saying
7:4820 second AI videos, I've tested lots of
7:51different lengths. And because we're
7:53using free AI tools, they're really
7:56broken up. Like you can really mostly do
7:585-second videos, right? So I found that
8:0120 second videos work really, really
8:02well. You don't need to make them longer
8:04than that. They're too much work if you
8:06have to do longer than that unless you
8:08have a paid tool. Um, so anyways, 20
8:11second videos,
8:14one job only. So attract cold attention.
8:17This is key. So you got to stop the
8:19scroll by naming Lisa's exact
8:21frustration in the first two seconds.
8:25This is proven and tested. First two
8:28seconds. You got to name Lisa's
8:30frustration or problem. Where do they
8:33go? Uh link in the bio. Could be a short
8:35bridge page. Could be a designer offer
8:37page. I'll teach all of those as we go.
8:42And the finished mission brief would
8:43look like this. So Lisa and I want her
8:46to buy designer. This is the offer. This
8:48is the person. Problem haunt format job.
8:51Next step.
8:54So we can also use AI to help us create
8:56the brief, but I do recommend below this
8:59video there's going to be the link to a
9:01template for the mission brief. So
9:02you're going to click that and print it
9:05out. I would suggest printing it out and
9:07getting a pen out. There's something
9:08about having a pen in your hand that
9:10helps. You know, just take the computer
9:11away for a second. look at that piece of
9:14paper and complete your mission brief uh
9:18right now. If you can pause it, come
9:20back, but I will show you another way to
9:23do it a lot faster with AI in module
9:26two.
9:28The tech 20 second script, it's four
9:31scenes. They're 5 seconds each, which
9:34equals 20 seconds.
9:37Scenes one to two are are this. It's the
9:40hook first. It's the problem next.
9:44It's the solution next. And then it's
9:46the call to action. All right? So, I'm
9:48going to repeat that. This is very, very
9:49simple. It's the hook. It's the problem.
9:54It's the solution you give them. And
9:55then it's the call to action. This is
9:58very easy to understand.
10:01Every scene, what's said and what's
10:03shown. So, the scene one should be a
10:07closeup of something. And it could be a
10:09frustrated. In my case, it's Lisa,
10:10right? So, she's frustrated or she's at
10:12a laptop. Uh, she's it's got a harsh
10:14green glow, maybe a a messy desk. Uh,
10:17scene two could be over the shoulder and
10:19a sad DIY ebook. And then scene three,
10:23the same woman. She's smiling, a
10:25polished professional ebook cover
10:26appears. She's got a solution. And scene
10:29four, she points towards the camera,
10:31bright, confident framing, and it's a
10:33call to action, you know. So, if it's a
10:35UGC, she's going to say, "Go here to get
10:38designer." If it's the documentary style
10:41video, then it's going to say it in the
10:43background. And if it's the real
10:45scrolling image type video, then it's
10:47going to say it. And usually have a
10:49little text at the bottom as well.
10:54Four script rules to think about. Write
10:56how people talk because remember we're
10:58using AI. So the more human we make it,
11:00the better. Uh the problem stays in
11:03their words. The solution names the
11:05mechanism and the call to action matches
11:08the brief.
11:09So your toolbox is going to be this.
11:11It's not one single app that you're
11:13going to be locked into. I'm you're
11:15going to have lots of variety.
11:17There's five categories.
11:20So there is a text to video type apps
11:23and some of them are have more than one
11:24of these types in the same tool. Image
11:27to video, avatar tools, voice over
11:29assembly.
11:31Um now here we go with something very
11:34cool. This is a site that I made for you
11:37guys. It's actually a web page that has
11:39all the tools that I've discovered over
11:42the last month or two. And what it has
11:44also in there, I might as well show you.
11:50It also has the tools, but it also has a
11:52search capability built into it. So,
11:54it's like a field guide, right? So, I
11:57could see all of them here. I could see
11:59one with ongoing fees. Um, these are two
12:03secret ones I'm going to explain later.
12:06There's the UGC types. You can even
12:08search. Let's say I'm looking for a one
12:10that can give me an avatar.
12:12So, you can search and it will give me
12:15ones that show avatars. Okay. Now,
12:21this is the one reason I gave you this
12:23is because all these are always
12:24evolving. Some of them are free for a
12:25while, then they're not, and they're
12:27more credits than they used to be. So,
12:29it's lots of other different options for
12:31you guys to look at. And as we go, we'll
12:34change things up.
12:38how to choose. So, three steps, you
12:40know, choose from your video type first.
12:42Think about what type of video you're
12:43going to do. Um, filter by free tier in
12:45the field guide. Um, genuinely free.
12:49There's also, you know, 7-day trial type
12:51ones. There's some that refresh every
12:53day. They give you some credits every
12:55day. They're all a little bit different,
12:57but you're going to find the ones that
12:59that are your favorites as well.
13:02So AI assist human approves the
13:05blueprint is done now. Okay. So this is
13:08module one finished. I remember just to
13:11recap a ghost is a human reviewed AI
13:13assisted video with a job. The method is
13:15create deploy connect. The spine is the
13:17brief. The 20 second script the eight
13:20images one prompt hopefully one prompt
13:22might be more than one in some cases.
13:24Four clips assemble and post.
13:28Okay. So your status is brief done.
13:31Hopefully, if you did your brief
13:33already, great. If not, at the beginning
13:35of module two, I'm actually going to do
13:37one in front of you. We're going to do
13:38one together. So, if you want to wait
13:39for that, that's okay. And also going to
13:41show you the way to get it done fast
13:43with AI.
13:44So, we will see you in the next video in
13:47module two and we'll get over the we'll
13:50start going over the workflow. We'll see
13:52you guys there. Talk to you later. Bye.