Full transcript
0:00Um, and I want to actually walk you
0:02through the marketing strategy that's
0:06been working not only for us as a
0:08company over the past uh year and a
0:10half, two years, but has been working
0:13for a lot of our members. Who here doing
0:16native advertising or promoting blog
0:17posts as we've been teaching have been
0:19able to generate commissions?
0:27[Music]
0:35All right, guys. Well, I'm super pumped,
0:38super excited. Interesting thing
0:40happened on the way to this event. We
0:43dealt with a lot of challenges. This
0:45event almost literally didn't happen.
0:47Had to pull some rabbits out of our hats
0:50uh to make this possible. And so I had I
0:55was able to get everything done we
0:56needed to get done for this event except
0:59put together my presentation.
1:02And so I quickly put together some title
1:04slides, meaning uh just to keep me on
1:07track because I tend to kind of go off
1:09and and get off track. So these slides
1:12are mainly to keep me on track. Uh but
1:14I'm going to be doing a whiteboard
1:16session today.
1:17uh primarily because of a lot of a lot
1:21of things I observed at the workshop but
1:23also for those of you who are coming
1:24here and brand new did not attend the
1:27workshop but need some context about
1:30what we teach about the elite marketing
1:32pro community and what we're about. So
1:36about 50 to 60% of you are probably in
1:40the direct sales network marketing
1:42niche. a lot of affiliate marketers in
1:44this room as well, infoarketers. Um, and
1:47I want to actually walk you through the
1:50marketing strategy that's been working
1:52not only for us as a company over the
1:55past uh year and a half, two years, but
1:58has been working for a lot of our
1:59members. Who here doing native
2:02advertising or promoting blog posts as
2:04we've been teaching have been able to
2:05generate commissions?
2:08Look at that. That's freaking awesome.
2:10Yeah, absolutely. give them a round of
2:12applause. And they deserve it because
2:15they all they did was took action. They
2:17followed instructions as we teach inside
2:19our system. And this thing's kind of
2:21rocking. I feel like it's going to like
2:22implode right now. Um but so I want to
2:25actually do a review of that strategy
2:27and and put it in in context because
2:29some of you guys have been deploying it,
2:31got gotten great results, but there's
2:34actually something else you need to know
2:35as it relates to scaling. How do you
2:38scale beyond just making a few thousand
2:40dollars a month? Uh it's great that that
2:42out out of the gate many of you are
2:44already doing that but how do you
2:45actually scale? So that's what I want to
2:47do. First of all I'm going to draw the
2:49funnel. This is a little bit of review
2:51from our workshop but it's important.
2:57All right. I already know black doesn't
2:58work.
3:01Some workshop I was trying to write it
3:03was an invisible funnel. All right. So
3:07the traditional funnel in in with uh you
3:10know direct response online advertising
3:13goes like this.
3:19So you have your capture page you guys.
3:21Let me actually write
3:24this outside. So you have your capture
3:27page lead capture page. We learned
3:29during the workshops about writing
3:31headlines, right? you know, what's the
3:33big benefit you're offering somebody in
3:35exchange for their contact information?
3:38And then you have your call to action,
3:39which pretty much tells them what to do
3:41to get that big benefit. Whe whether
3:43it's going to be a video that tells them
3:45how to get more traffic and leads uh for
3:48their internet marketing uh business, or
3:50whether you're teaching prospecting and
3:52recruiting strategies for network
3:53marketers, or whether you're, you know,
3:56teaching whatever health, you know,
3:57weight loss tips or whatever it might
3:59be. So here you're exchanging
4:02information for information. That's
4:03pretty much what's happening. It is a
4:05transaction. There is value a value
4:07exchange. You can ask for your the name,
4:10email, and possibly even the phone
4:12number depending if you're going to be
4:14actually calling leads. Those of you in
4:16the network marketing, direct sales
4:18space or or in high ticket selling, you
4:21definitely want to capture phone
4:22numbers. So, one thing I want to say for
4:24for you networkers in in the audience,
4:27internet marketing does not absolve you
4:28from learning real tried, true, and
4:31tested network marketing skill sets. You
4:34still got to learn how to talk to
4:35people. What we've done in our community
4:37is solve the biggest problem in the
4:38space, which is finding prospects. So,
4:41what would you rather do? Set up an ad
4:43on social media or to different ad
4:45networks and have a prospect send you
4:47their information? Or do you want a
4:48prospect on Walmart?
4:51Which one? You guys tell me. Yeah,
4:55automated, right? But you still got to
4:57talk to people. You still got to form
4:59that relationship.
5:02After that, you can I mean, we taught
5:05you guys in the workshop, you know, if
5:06you're promoting an affiliate offer, you
5:08can have a thank you page of some kind
5:10to introduce yourself. But normally, if
5:12you have your own offer, you're going to
5:14basically present an offer right here.
5:18So, this is the offer. O for offer. So,
5:20this is a video presentation or a sales
5:23video or a sales letter. Those of you
5:25who are in our funnel with attraction
5:27marketing formula, you see it's a sales
5:28letter. Or if you bought some of our
5:30other products, you see it's a sales
5:31video. Whatever it is, it's intended to
5:33offer something that's of relatively low
5:37price in exchange for greater value than
5:39what they initially opted in. So, for
5:40us, this is about approximately like
5:42$27.
5:44And as as you will find out and as I
5:47will cover in this presentation,
5:49you know, you can choose to make more
5:51offers after that. But the cool thing
5:53here is that over here there's traffic,
5:56but I'll cover that in one second. So
5:58you can capture basically you have their
6:00contact information here. You can follow
6:03up with them. You have the contact
6:05information of people that actually gave
6:07you money, which is a much higher
6:08quality prospect. And those people you
6:10definitely want to talk to. And so in
6:13our AMF funnel, what are we attracting?
6:15We're attracting other people in the
6:16direct sales or network marketing space,
6:18right? So you're going to be attracting
6:21people that are happy in what they're
6:25doing. You're going to be attracting
6:26people that are disgruntled with what
6:27they're doing and maybe open to
6:29something else. You're going to be
6:30attracting people that are looking for
6:32something and curious about what this
6:34online stuff is. So that's why you need
6:36to call and follow up to sort them. Now,
6:41with EMP, immediately after,
6:45if you're promoting one of our funnels,
6:46but if you're not promoting one of our
6:48funnels, imagine this is one of your
6:49funnels, one of your sales processes.
6:52We make a, you know, onetime offer Otto
6:56here. It's uh you're going to get a 270
6:58commission. So, the commission over
7:00here, even though it's a $27 sale, is
7:02actually 24. So, I'll put it in terms of
7:04what you earn. So
7:07conversion rate from here to here is
7:09about 20%. Meaning one out of every five
7:12customers that buy here will buy this
7:15which we did the math earlier in the
7:16workshop. Turns out for every five
7:19customers you generate
7:23you get one of these EMP sales right and
7:27that pretty much funds your marketing.
7:31Previously with, you know, a few years
7:33ago, not too long ago, what we were
7:35doing is basically driving some sort of
7:37traffic source PPC through Google, uh,
7:41even Facebook, driving it directly to
7:43capture page. And on our capture page,
7:45we were getting a conversion of about
7:4640%.
7:49So 40% 100 clicks, 40 leads, not bad,
7:52right? The problem is those leads
7:54weren't very high quality in a very
7:56noisy space. The leads weren't very high
7:59quality. So
8:02here when during here for the offer the
8:05conversion rate would be what between 2
8:07to 5%. So 2 to 5% more like closer to
8:103%. So 3% conversion. So that's kind of
8:14a really huge drop from here. And so
8:18what happened and uh something that
8:21happened almost by accident. You guys
8:22know the story, some of you. Um when I
8:25decided to just promote a blog post that
8:27eventually led to this is that when I
8:30promoted that blog post, I started
8:32generating sales almost by accident. I
8:34didn't know what was going on. I was
8:35like, I didn't know where the sales were
8:36coming from. And then two days later, I
8:38kind of, you know, clicked in my head. I
8:39was like, oh, maybe they're coming from
8:40the blog post. So, what I accidentally
8:44did was essentially
8:48I put a piece of content in between the
8:51traffic
8:54and the lead capture page. Uh, so this
8:57compelling content, there was a call to
9:00action at the end of that content
9:01sidebar. Want to make sure I'm I have
9:04plenty of time. So, call to action.
9:07There was a banner down here and a call
9:08to action up here that basically led
9:10people to opt in for our 10day online
9:12recruiting boot camp, right? For this
9:14particular funnel. We have internet
9:15marketing funnels and blogging funnels,
9:17but this is one of our best converting
9:18ones.
9:20And so what happened here was
9:23from traffic to lead, the conversion
9:27dropped to about 15%.
9:30But sales went way up.
9:32What actually happened was instead of
9:34having a 3% conversion on our sales
9:36letter, we were having a 15% conversion
9:38on our sales letter with the exact same
9:40offer.
9:42So 15% buyers,
9:45so 155
9:48and and that's what ultimately resulted
9:51in these numbers. And pretty much the
9:54cost to generate a sale for me was about
9:57$20. and I was pretty much doubling
10:00tripling my money every single time.
10:04Now, what's cool about Early Marketing
10:05Pro System
10:07is that you know there's more stuff that
10:11happens obviously and so where did I
10:14leave my clicker? There he goes.
10:18Oh, actually
10:20I'll get to that in a second. So, you
10:23know, obviously there's more offers. I'm
10:24going to talk about Elite Marketing Pro
10:26and and the funnels we've we've uh put
10:28together and something really cool
10:29that's happening. But the point here is
10:32a lot I taught this to a lot of you guys
10:34over the past year and you guys started
10:36getting some pretty awesome results,
10:37right? And it was stupid simple. You're
10:40promoting content. We gave you the
10:42content. I would write a, you know, I'm
10:44not a blogger. I don't write, you know,
10:46blogs every single day. I'm not a video
10:48guy. I don't like putting together
10:49video. But I can put together one piece
10:53of really badass content a month. And
10:55that's pretty much what I did. And I
10:56just gave it to you guys to promote as
10:58well as for myself. And this has led to
11:01a resurgence of our community. Um, you
11:04know, results for you guys, money in
11:06your pocket. And I checked uh all our
11:10our top 10
11:12uh top earners in our system inside
11:14Elite Marketing Pro. Nine out of 10en of
11:17them are using some version of this
11:20strategy leading with content and taking
11:22people into the funnel. What the content
11:25does is it builds that that
11:26relationship. Now beyond doing how do
11:29you know what I've taught you guys is
11:31basically targeting
11:33you know active
11:36engaged audiences. We've talked about
11:38the Eric Wory audiences and other
11:39audiences. So, this works great with
11:42audiences that are
11:47highly engaged.
11:52They're highly engaged
11:55and
11:57active
11:59buyers.
12:01So when you're targeting audiences on
12:04Facebook, you can use Facebook insights
12:07to look at different communities fan
12:08pages and know, you know, how engaged is
12:12the audience? How actively are they
12:13commenting, sharing content, etc. And
12:17also, you got to know a little bit about
12:18the community that you're targeting. Uh
12:20the audience, are they active buyers? Is
12:22there stuff that they're already buying?
12:24Being a part of that community, whether
12:25they're following a company or some sort
12:27of guru, it works great. But they're not
12:30all audiences are like this. If you go
12:32broader and start targeting say network
12:34marketing companies or or you know other
12:36network marketing interests for this
12:38particular funnel or direct sales or
12:40even if you want to go for Robert
12:41Kiyosaki or John Maxwell whatever who
12:44have an overlap with the networking
12:45space but aren't exclusive. How do you
12:48go after those folks? You guys have any
12:50idea? Because this this funnel as it is
12:53won't convert too well with those
12:54audiences.
12:56So does anyone have idea how you go
12:57after those other people
13:03a little bit leverage?
13:07All right. All right.
13:10That's really close. So
13:14So what you have to do and and I'm not
13:16going to go into how to do build
13:19audiences on Facebook because you'll be
13:21get plenty of that throughout the
13:22weekend. I'm kind of just giving you
13:23overview. What you have to do is you
13:26have to extract
13:28the best buyers, the most engaged type
13:32of people out of an audience that
13:34generally is not very engaged. So, what
13:38you want to actually do if you haven't
13:40done so already, and during the
13:41workshop, somebody asked, well, what's
13:43the freaking point of doing a likes
13:44campaign? Well, the point of doing a
13:47likes campaign is so that you can build
13:49your own audience, but it's how you do
13:52that likes campaign that matters. The
13:54copy in that likes campaign, and I'm
13:56sure it'll be covered during this
13:58weekend, has to basically allow people
14:00to identify themselves as somebody that
14:03can use your content.
14:05So, you want to have always active like
14:09or if you're on Twitter, active follower
14:11campaigns.
14:13And these these ads have to basically be
14:16phrased in a question. You know, how
14:18would in the network marketing space,
14:20how would you like more prospects and
14:22leads or more how would you like more
14:24prospects and recruit more people for
14:25your network marketing business using
14:27the internet? You know, phrasing a
14:28question something along those lines.
14:30When you ask them and they say yes and
14:32you tell them to press like to get free
14:35daily tips or whatever then they
14:38identified themsel themselves and you've
14:40pretty much just extracted somebody
14:43who's engaged somebody who is interested
14:48uh and made them one of your followers
14:51on Facebook, Twitter or wherever. Same
14:53idea any network you're at. So you've
14:55taken a general audience, you've ident
14:58you use language that they can resonate
15:00with and describe a benefit that they
15:03get as a result of following you on
15:05Facebook. You extract it and then you
15:09build a relationship with them. You you
15:11you provide content value. And you guys
15:14notice in EMP, we launched a content
15:16strategy recently where we're posting
15:19daily videos. We're posting actually
15:20four four different pieces of content a
15:23day on Facebook. It's because we've
15:25actually deployed this strategy uh with
15:28the help of of of Vince consulting with
15:30us. And this is how you do it. This is
15:33how you go into the more general
15:34audiences, the ones that aren't as
15:37engaged. This is how you can go after
15:38like an Herbal Life audience because
15:41Herbal Life have, you know, they have
15:42distributors, but they also have a lot
15:44of customers, people that are into
15:45fitness and health and all that stuff.
15:47you know, that's not that those people,
15:49although you know, are great for another
15:51niche, they're not great for what we're
15:52doing here. So, how do you extract the
15:54people that you want for without having
15:57to waste money on on the other folks?
16:00And you do that by running a likes
16:02campaign that allows them to identify
16:03themselves. Does that make sense? Is
16:06that clear? Awesome. So that's pretty
16:09much how you
16:14how you scale, how you move on into
16:17broader audiences. This strategy here,
16:20targeting easy audiences that are highly
16:22engaged and active buyers of somebody
16:25already will only get you so far. It'll
16:27it'll get you great results. You can you
16:29can generate a six-figure income doing
16:30this. But I'm assuming everyone here has
16:33much bigger goals than just six figures,
16:34right?
16:36Awesome. So this is pretty much how you
16:38do you go after broader audiences. You
16:40have to build your own audience and
16:42provide them content and value tomorrow.
16:45So that is it guys. I am super excited
16:48about what we've been able to accomplish
16:49this past year. Have you guys noticed
16:52some of who was here last year, last
16:53year? Have you guys noticed a a kind of
16:56like a huge shift upward in energy and
17:00and connection from previous year to
17:02this year? I have. and and so I am super
17:06proud of that and that's a a byproduct
17:09of some some serious work that we've
17:11been doing on our side to make this
17:13community as awesome as possible. Not
17:15just from the analytics or metrics or
17:17conversion standpoint, but making sure
17:19that we're looking out for each other.
17:21And so I encourage you guys, some of you
17:23who have the workshop, I know some of
17:25that work was was a little rough at
17:27times. And if you don't think you can
17:32push through tonight to finish that work
17:35and get your ads launched, then please
17:37ask for help. Ask somebody here
17:41and uh and and you know, be courageous
17:43in that way because I want everyone in
17:45this room that was part of that
17:46workshop, you know, producing results by
17:49the end of this event. Is that a deal?
17:53Awesome guys. Thank you so much. For a
17:55free 10-day online recruiting encampment
17:57and to dive deep into rejection free
17:59sponsoring methods, use the internet.
18:01Click the link above or go directly to
18:03elitemarketingpro.com/go.
18:05I'll see you there.
18:20[Music]