Full transcript
0:00what's good what's good y'all welcome
0:01back you wanted more social media videos
0:04here we are one of my personal focuses
0:06on my profile since the start of this
0:08year has been adding more carousels I've
0:11making a point to do two plus a week and
0:13I am working with brands on them
0:15constantly as well and so in this video
0:17I'm going to break down the carousel
0:19Playbook both the types of carousels
0:21that I do and what works and hasn't and
0:22the types of carousels that Brands can
0:24do because this is a super important
0:26time if you are trying to grow on social
0:28media or thinking about launching on
0:30social media or have a brand to
0:32understand multiple formats why is that
0:34so first one thing I talk to Brands
0:36about all the time is that if you have a
0:38good idea or a good concept or a product
0:40or a project you can usually dice it up
0:43three ways I will use my own content as
0:45an example so for instance this Stuy art
0:47Direction video a lot of y'all would
0:49have seen it it was a YouTube we used to
0:51live in this world months and months ago
0:53years now where everyone said oh you can
0:55just chop a short from your YouTube
0:56videos and turn that into 10 Tik toks
0:58and turn that into blank BL blank and
1:00you're going to blow up that's not how
1:01this works anymore but what does work is
1:03you take a good idea and you put it into
1:05the formats that work so I had a Stuy
1:07art Direction YouTube I took the four
1:09top points of that I made it into a stui
1:11art Direction short form video if you
1:14want to learn more you go to the YouTube
1:15I could take the 10 examples I use in
1:17that YouTube I could probably make a
1:18good Stuy art Direction Carousel and if
1:20I want to break down a playbook in a
1:22really short fashion I could turn it
1:24into what's called a one shot which will
1:26deserve its own video at one point but a
1:28good example is this is a oneshot it's a
1:29video mine there like 80 90,000 views
1:31nothing crazy but all it is literally
1:32breaking down a couple of strategies in
1:35a single video shot and so that's what
1:37we're going to dive into here today is
1:38carousels are one of a format that
1:40basically any good video idea you have
1:42could be done in a carousel any product
1:44you're launching anything happening as a
1:45brand can be a carousel I'm going to
1:48talk about different types of carousels
1:49what makes carousels good and work on
1:51social media show you tools I use to
1:53make carousels how I actually do it
1:55inside of Photoshop this tool visual
1:57electric I use to generate images for
1:59carousels get to the root of hooks and
2:01calls to action so you have a Playbook
2:03you can take to work on your brand or
2:05your own personal brand for social media
2:07without having to worry about video I'm
2:10super excited for this one cuz as I
2:11mentioned it has been a focus on my
2:12personal social and I've built out a
2:13pretty big playbook for this with the
2:15brands I work with we're going to walk
2:16through it all here today let's lock in
2:19so first off why carousels why are we
2:21talking about them so both Tik Tok and
2:24Instagram wait carousels just as highly
2:27if not sometimes more than they wait
2:29videos their algorithms with some pretty
2:32particular things around there this is
2:33my explore page here you'll see there's
2:35a mixture of reals and carousels I'm
2:37pulling up literally a random one did
2:39not have it selected before this video
2:40and this is great cuz a lot of people
2:41don't want to make video and they're
2:43afraid of it to which I say especially
2:44for creatives you should be making
2:46carousels document the work you're doing
2:48show the behind the scenes try out new
2:50creative looks and feels curate things
2:52you love and like share things you think
2:54other people would enjoy and then if you
2:56do make video and it's already in your
2:58toolkit then you should basically do
2:59what I'm doing as a personally as a
3:00Creator and say hey I want to add
3:02another thing because not everyone's
3:03going to watch a minute or two minute
3:05video of you talking or Vlogs but almost
3:07everyone will scroll through carousels
3:09when we talk about how they're using the
3:11algorithm Tik Tok will share carousels
3:13just like it shares Tik toks you're just
3:15as likely to see them Instagram has
3:17multiple placements so you get the
3:18explore page like I just saw here you
3:21get the actual feed and then you have
3:22the reals feed this is important for a
3:24note here is at Tik Tok you can have
3:26carousels that are 9 by 16 they can be
3:28other sizes and Instagram your Tik Tok
3:30your Carousel should be 4x5 long ways
3:34and if they are 4x5 with multiple images
3:36and with music then they can also be
3:38shown in the reals feed which means you
3:40not only get the main feed you not only
3:42get explore but you also get reals which
3:44is a super helpful thing to think about
3:45the potential reach of your Carousel now
3:47while I encourage everyone to optimize
3:49for the different social networks we'll
3:51talk about that in this video if you do
3:52make a 4x5 caros sare each you have the
3:54most reach across both social networks
3:56doing the least amount of changes to
3:58your content well first we're going to
4:00talk about the anatomy of a good
4:01Carousel and I'm going to get into types
4:02of them so what do I mean by Anatomy
4:04let's click another completely random
4:06Carousel this is the hook of your
4:08Carousel you've heard about hooks for
4:09videos the first couple seconds of your
4:11video the combination of image text on
4:13screen and what people hear those three
4:15things together form the hook of a video
4:17The Hook of a carousel is the same exact
4:18principle slide one is 90% of the battle
4:21if slide one stops people scrolling the
4:23feet and then gets them to begin to
4:25scroll sideways so they engage in it
4:27you've already won your job is to get
4:29get there once you get there optimizing
4:32the rest is easy but you need to get
4:34people into your content as a brand or
4:37as a person and so this the hotter and
4:39richer guide is a good example they are
4:41calling out this is a playbook for which
4:43you should get hotter and richer two
4:44things that people want much like the
4:46ultimate unfiltered guide to take social
4:47media seriously another one a guide
4:49everyone's algorithm is different but as
4:51you can see a more meme focused one
4:54manipulator starter pack getting ready
4:56for a meme drop we'll do a meme video
4:57later on idea Pokémon IS F favorite
5:00Pokemon spons I'm in your job with the
5:02hook is to get people into the actual
5:04media the carousel then once they're
5:06into it you want to keep people
5:07scrolling so really easy format is if
5:09you do something like this is you just
5:10keep it going with more interesting
5:12content or if you're telling a narrative
5:13to leave a cliffhanger going on to the
5:15next one but people once they've already
5:16started scrolling if they like the
5:17concept and it's good will keep
5:19scrolling and you get to use both videos
5:21and text to actually achieve your goals
5:24with your carousels and Tik Tok it is
5:25only text on Instagram you get video as
5:27well same concept here gold say these
5:30bends got it I'm in second slid of video
5:32same format awesome sliding through I
5:34get some still images doesn't have to do
5:36that much right but we'll talk about
5:37carousels that build value and don't
5:39later but then one of the best benefits
5:40of this is you get calls to action at
5:43the end of your carousels what I mean by
5:45that so this is my one of my marketing
5:46cars I go to the end people Swip through
5:48to the end I can ask them to do
5:49something something that's a little bit
5:50harder to do inside video obviously Etc
5:52but you can get the general idea that
5:54you can get them to go achieve a goal
5:56and ask for something if they reach it
5:57to the end as a a art in it itself those
6:00are the three things to think about the
6:01hook the core or the story of the
6:03carousel the middle part and the CTA the
6:05end 80% of the emphasis should be on
6:08that intro on that first hook cuz if it
6:10is not good it's not going to work and
6:12this Carousel for instance of mine is I
6:13don't like this hook personally doesn't
6:15meet my standards of my Aesthetics isn't
6:17what I want to be portraying myself but
6:19it works it catches people it stops to
6:21feed it has banging reach for me for a
6:23carousel I'm a niche Creator right and I
6:26am here at like 124,000 people reached a
6:29ton of my existing followers you know
6:30I'll take if I can get 78,000 people for
6:32a carousel that I made in Adobe in 30
6:35minutes with 1,00 saves I am winning but
6:38the general idea is this pops out in the
6:39feed it gets people interested enough
6:41the best Marketing in history to see the
6:42absolute bottle to see the dualingo owl
6:44they're in that is a hook shot so this
6:46leads us to the goal of a carousel
6:47whether you are a brand or a person the
6:49number one and two goals of your
6:50Carousel are for people to share it and
6:53save it we are not talking about likes
6:54we're not talking about view time we're
6:56not talking about comments saves and
6:57shares just like video This is equally
7:00as important if you don't want to get
7:01lost in the numbers and virality game CU
7:03those metrics show intention it shows
7:05people taking an action or wanting to
7:07save it for later to take an action on
7:08your content but there are also big
7:10signs to the algorithms and so you want
7:12to design every piece of content if
7:14you're a brand just saying here's our
7:15new thing that's not savable and
7:17sharable if it's here's how you style
7:19our new thing to achieve X results that
7:22is a more savable Carousel if you
7:24present a scenario or a product in a
7:26funny or more entertaining way then
7:27maybe it might get shared but those are
7:29the goals you're going to set out when
7:30you go to make a carousel we're going to
7:31walk through a ton of different ways to
7:33achieve that here in a minute the first
7:35is curations this is one of my most
7:36popular carousels from last month
7:38picture of me some books we are offb
7:40brain rot instead consuming from The
7:41Taste economy reading list so a curation
7:44is literally you take a selection of
7:45things that you like and love and put
7:47them in one place for a niche so for
7:48instance if I was just like marketing
7:50book carousels probably wouldn't do as
7:52good but having a hook like the taste
7:53economy having it be something
7:55interesting a little bit different a
7:56little bit a different look and feel
7:57there's not a lot like that that becomes
7:59a little bit more applicable for people
8:01so I am basically purely just putting in
8:03a selection of the books that I like is
8:05that simple I'm doing a curation the
8:08second type of content a lot of the
8:09examples I show when I just randomly
8:10pull out my explor P is what we call a
8:12Playbook how to do something my friend
8:14Zach crushes it on these so he'll do how
8:16to design a life you're obsessed with he
8:18is giving you a Playbook these are all
8:20pictures from his life he's saying
8:21here's your steps toine your categories
8:24for each category create an identity
8:26here do this thing do this thing do this
8:28thing a bunch of ideas where he's giving
8:30so much value where it's like oh even if
8:31you like one slide time block your day
8:33you're going to save that because you're
8:34be like I want to come back to this
8:35later whenever I want to time block my
8:37day whenever I want to go down and
8:38actually do this you're giving you a
8:39super savable Playbook and then the nice
8:41part the sharable part about content
8:43like this is if you're talking to
8:44somebody else if you have your friend
8:45group your group chat whatever it is and
8:47you're into these kind of things you
8:48will share this with other people be
8:50like yo check this out we should do this
8:52pop this with
8:53Croy all right back to it and the next
8:55type of Carousel is called a showcase a
8:58good example from my boys's super line
9:00something like this where it's like hey
9:01here's this thing that happened here's a
9:03bunch of examples of it you were just
9:04taking an idea whether it's your product
9:05or someone else's that Mercedes we saw
9:07or saying it's a showcase hook title and
9:09a bunch of examples of it that is a
9:11showcase Carousel so we have curation we
9:13have Playbook we have showcase and with
9:16that framework I'm going to show a bunch
9:17of different carousels of different
9:19types that you should think about for
9:20your brand but those are the three best
9:22types I would focus on for almost all
9:23content there's things like Photo dumps
9:25and more lifestyle stuff if you want to
9:27drive value for people focus on those
9:28three get some examples for brand and
9:30personal brand that kind of thing so
9:32personal brand my boy alex this is a
9:34great format where he is basically
9:35saying here's a bunch of misconceived
9:36Notions he's Crossing them out and
9:38giving you a plan for how to replace
9:40them so instead hey let's hire an intern
9:41for social this needs to be a dedicated
9:43team blah blah blah he is giving people
9:45a set of resources and reasons but I
9:47like this idea because it's more
9:48inherently more interesting to cross
9:50something out a misconception than say
9:51something else versus just saying the
9:53answer it's a more interesting format
9:54this is another one from Grace Beverly
9:55showing off her her podcast she's asking
9:58experts about particular things and
10:00she's giving a combination of the videos
10:01from her podcast quotes things from
10:03Twitter and pulling it together into one
10:06Showcase of the various things that are
10:07going on with her podcast around a
10:09single idea and on the curation note
10:11there's a lot of kind of marketing
10:12accounts accounts in a niche this could
10:14be car culture marketing women's fashion
10:16Cosmetics Wellness whatever is are
10:18people that just curate the news they're
10:19saying here's are campaigns that
10:21launched this week this is a useful
10:22curation I always want to see the
10:24campaigns that are happening this week
10:25this is where I want to call out having
10:27personality and not having personality
10:29so this account you never see the person
10:30that runs this just an account of these
10:32curations which means that there just
10:33isn't a bunch of affinity versus I want
10:35to call out someone else who does this
10:37uh Tatum who was in my my cut 30 program
10:39she does this week in Fitness branding
10:41and marketing very similar to the
10:42campaigns that dropped this week done by
10:44this other channel but the difference is
10:46while you don't see her she besides her
10:48her outro card here when you go to the
10:50rest of her content she is talking in
10:52all the content she's establishing a
10:54personal brand and then using that
10:56curation to add to the personal brand
10:58for someone that never establishes
10:59themselves there's just a lot less
11:01resonance around that unless you just
11:02have the utmost highest level of like
11:04taste with which it doesn't matter if
11:06you're shown or not like Outlander would
11:08be a great example of that if you're not
11:09familiar with Outlander where they are
11:11establishing a brand by the power and
11:13amazingness of their curation which I
11:14will say for 99% of people who think
11:16that they're that good you're not
11:17there's an enigma to get to the level
11:19that that he is at but you do that not
11:21just by curating but by having a
11:23perspective in how you curate and that's
11:25a separate video in itself one of my
11:27favorite examples for Brands brands are
11:28always like how do we participating
11:29carousels what do we do how do we tell a
11:31story because all good content carousels
11:33are the same as videos if you watch any
11:34of my YouTubes about making good video
11:36content you either make value content or
11:38entertainment content or you fail those
11:40are your two types of content value
11:42content is something someone will save
11:43or want to actually learn something from
11:44entertainment content is something that
11:46is competing with TV it is funny it is
11:48super interesting to watch if you are
11:50not creating either of those two then
11:51your content is probably flopping but
11:53for a brand like and they're saying hey
11:54well we're doing stuff how do we show
11:56that off this Carousel from juice tin I
11:57think is a great example so so they are
11:59basically going through their latest
12:01photo shoot behind the scenes look at
12:03the juice tint photo shoot again not the
12:05most engaged biggest Carousel ever but a
12:07good storytale here's the product that
12:08we're shooting the photo on with with
12:09some notes here's the Muse for the photo
12:11shoot here's the outfits we used in the
12:13photo shoot here's the looks they're
12:14answering a bunch of questions the props
12:16and showing people the world that they
12:17are building and this is a good example
12:19of a more middle bottom funnel Carousel
12:21that's really educating their customer
12:22base answering their questions getting
12:24them more Affinity versus being designed
12:26to go wide but an amazing format I'm
12:27trying something like this out for my
12:28brand minute another example from the
12:30same brand where they're hosting an
12:31event and they basically have a slide
12:32for the space a slide for the guests
12:35that they invited a slide for the spread
12:37they are again they're showcasing the
12:38things that they're doing and making it
12:39a visual more entertaining way to to
12:42show it and then using the caress format
12:44to show a bunch of video clips versus
12:45just making a standard video but a great
12:47example for a brand is just actual
12:48storytelling in the text format this is
12:50a good one where we took our getting
12:51robbed to New York Fashion Week and
12:53they're literally telling a story in one
12:54line with a photo or a video of exactly
12:56what's happening for their brand now
12:58this is a cool story it's all engaged
12:59but there's a hundred stories like that
13:01the story of why you started your brand
13:03the story of the biggest challenge that
13:05you fa as a brand the story of why you
13:06picked your color story for this season
13:08or how you know what went terribly wrong
13:10in your photo shoot that cost you
13:11$111,000 or the inspiration that you
13:13spent 41 hours for when you determined
13:15how you're going to approach your logo
13:16those are all stories for a Carousel and
13:19doesn't have to be crazy complicated
13:20look at this this is literally there's
13:21like 10 words maybe on each of these
13:23slids same thing with a product showcase
13:25just like you debut your product in a
13:26video you could also debut in a Carousel
13:28and I usually recomend for Brands to
13:29consider doing both inside their
13:31campaigns I'll do a whole campaign
13:32strategy YouTube it's at some point this
13:34is just a good example of if you're
13:35going to debut a product this Carousel
13:36format gives you a lot of stuff but
13:38things you already have you already
13:39built all this out for your product
13:40detail page put it in a carousel run it
13:42organic and test it as an ad product
13:45combos is another one it's just an
13:46aesthetic fun thing that people will
13:47scroll through basically for
13:48entertainment to see combinations of
13:50products things people like various
13:52displays there's something to visual
13:53Beauty and aesthetic curation that is
13:55entertainment in its own right and this
13:57is one you can do with stuff you're
13:58being packed in luggage or like looks or
14:00things coming out of a purse beverages
14:02in your fridge whatever there's a lot of
14:03ways to approach a curation like that
14:04sharing your reviews this is another
14:06cool one I thought where they basically
14:07combining a cool photo with the reviews
14:08of the product and then there's
14:10storytelling of things that happened
14:11like this let's go on a trip Carousel
14:13where obviously she's in the private jet
14:14was a bit of Leverage but I love this
14:15format in general I'm going to South by
14:17Southwest here tomorrow recording this
14:19video won't come out for a week or two
14:20but that's where I'm headed if I was
14:21like hey let's go South by Southwest I
14:23maybe I don't have the PJ shot but I
14:24need to find that Red Hook shot but I
14:25can do the same thing what's in my bag
14:27I'm bringing my osmo I'm bringing this
14:29and that I pack these new shoes I got
14:31here's where we're staying I'm staying
14:32at a cool hotel here's some of the
14:33people I met here's the events we go to
14:35again I won't probably get the likes
14:36that she has because this is a banging
14:38Carousel with really cool stuff but I
14:39will certainly get solid engagement for
14:41what I do and that's what I'll be
14:42thinking about for you as well same
14:43thing with the brand hey we're going to
14:44this Expo hey we're launching our first
14:46retailer hey the team went to blank and
14:48blank like just look at that
14:49storytelling and say what do we need to
14:50make that work we need a hook shot and
14:52we need enough narrative and enough idea
14:54to keep people scrolling through it then
14:55we have these edits I look at this as
14:57entertainment content too aesthetic
14:58content cont is entertainment content
15:00but people love aesthetic content so
15:02this guy got popping off of doing these
15:03edits that combined his hands and his
15:05feet and his fits you as a creative if
15:07you are a designer videographer whoever
15:08it is should find an interesting format
15:10for you that you can experiment with
15:11another version this is like a design
15:13guide how to be alone where she's
15:14literally just providing some advice
15:15like a value driven content in her own
15:17kind of creative way same thing this is
15:18more like a creative Carousel become
15:20that girl in 14 days she giving you a
15:21Playbook very much similar to what Zach
15:23was doing about but in her own creative
15:24style and I shared this to show you
15:26there can be any kind of visuals for
15:28this there's a wide range of that
15:29another type of value Carousel is a
15:30transformation Carousel these are short
15:32carousels this is my boy JT's showing
15:34off his 12 types of income and he's
15:35breaking them down in this extended
15:37thing and this is designed to be savable
15:39people would be like I want to make 12
15:40streams of income hell I want to make
15:41three streams let me save this to think
15:43about all the streams I could have as a
15:45Creator another transformation one on
15:47Tik Tok say this guy he was in Cut 30
15:49this is a transformation where he's
15:50basically describing a state he was in
15:51at one point and then how much better it
15:53got in like six years with this brand
15:54and he has social proof it's a three
15:56slide Carousel I love these two or three
15:58slide form Maggie here has another one
16:00everything you do on a long flight to
16:01get your life together hook shot great
16:03shot of her dressed up with like the
16:05luggage great example something like a
16:07lot of people could do right not in
16:08front of a private jet but she picked a
16:09good outfit it works and she's literally
16:11just giving a plan if you have no Wi-fi
16:12here's what to do if you have Wi-Fi
16:13here's what to do it's super savable
16:14Carousel but that's the toolkit you
16:17curate you make a Playbook you showcase
16:19or you entertain you can do it in a
16:21couple slides and show a transformation
16:23or a quick guide you can do an extended
16:25narrative or an extended curation and
16:26you focus on your hook I want take a
16:29quick interlude and talk about visual
16:30electric I use visual electric to
16:33generate graphics for carousels and for
16:35mockups all the time I want to show it
16:37as a tool in this I'll talk about how I
16:39use Photoshop later to make some of my
16:41carousels visual electric is a tool very
16:43similar to like a mid Journey but it is
16:45made for designers look at this
16:46interface we have here I have sketch
16:48tools I have hand tools I have text and
16:50I have imagery but most importantly I
16:52have real workflow so for instance these
16:54images are all variants of each other I
16:56took this image I told it to change the
16:58color of the packaging and change it to
17:00White that's something that's capable of
17:01doing here if I want so basically see
17:03this art director function inside visual
17:04electric any image I take into a board I
17:07can use this edit function and I can go
17:09change the color of the packaging to
17:10Black lo and behold I have some dark
17:12versions of this I can go select it and
17:14say hey I'm going to remove the
17:14background boom now I have the PNG
17:16version of this I can go pull up retouch
17:18say hey I don't like this Edge I can
17:20apply retouch to it I basically get full
17:22workflow similar to how you actually
17:24design inside of a generative tool for
17:26another example what I able to do there
17:28I took this image I put them in a
17:29concrete Studio environment I said that
17:31head now I want it in an art studio you
17:33begin to understand the power of
17:35something like this you can go cool I
17:36can move images through environments and
17:38so again if I want to do the background
17:39of a carousel or generate something I
17:40can begin to get good interesting stuff
17:42that fits in that it looks realistic in
17:43this tool actually get it to where I
17:45want it to go so I love I will roll
17:46through they have this inspo section
17:48here inside you can go bring stuff I can
17:50go take this into my canvas I can say
17:53grib and go edit make the bag longer go
17:56make the bag taller and make it white
17:58there there we go you will see I have a
17:59slightly taller bag than is white I can
18:01go in here and I can clean this up so
18:03now is slightly less wrinkly but now you
18:05never need to have a mockup that's the
18:07same as everyone else's mockup ever
18:08again and you can kind of change and
18:10work around images in a pretty
18:11straightforward workflow and even do
18:13things like on this uh I I change this
18:16billboard image from day to night right
18:18want to tweak something for a campaign
18:19mockup shift a nail color or an image
18:21you can do all this in an interface you
18:23can do it as a group with artboards and
18:25collaborate on it you can resize and
18:27make variations this is the kind of tool
18:28that actually works how designers work
18:31and again if you are looking to say hey
18:32I need to fill in a bunch of images for
18:34carousels and I want to be able to kind
18:35of edit them and have a design eye on
18:37them this is the ideal software that is
18:39set up for it you can find out more
18:41about them in the link below visual
18:43electric I want to give them a big thank
18:45you for sponsoring this video let's get
18:48back to it so tactically it's break in a
18:49little bit of this how do we actually do
18:50it so I'm going to pull open my
18:52Photoshop and you will see in Photoshop
18:54this is an artboard Photoshop you can do
18:56this in stobe Express as well most
18:59design software literally you'll see I
19:00have an artboard and all I am doing on
19:03these is I made multiple carousels in
19:05this artboard I am dropping a new photo
19:07in behind it or a new image and I'm
19:09adjusting the text and I have a very I
19:11use the same fonts each time it's
19:13usually helvetic a new M salt or caslon
19:16or one of these options for a sand serif
19:18and it's not even the most glamorous
19:19thing it's a template I'm comfortable
19:20enough with I have the images blurred
19:22out and I make decent carousels not the
19:24most amazing ones in the world but I
19:25have a fan base that likes them but
19:27literally is just an artboard is the
19:28same layout on each of these I'm just
19:30duplicating it and the only core
19:31difference is the call to action one has
19:33like a logo or I'll have a YouTube up
19:35there and the front slide has more
19:36design I hit this with a remove
19:38background you can just go into select
19:41subject and then you'll be able to
19:42select inverse and it'll select anything
19:43that's not to you and easily cut it out
19:45and I put layers behind me CU that
19:48effect that you've seen a lot of people
19:49do where something is slightly behind
19:50but still readable is an effect that
19:52gets people to stop and scroll for
19:53whatever reason you do not have to
19:55overthink it begin to get a format and
19:56some fonts for your hook slides get a
19:59format for what you want to do for the
20:00rest of this it does not even have to be
20:01this complicated once you have a
20:03template I have like two or three
20:05variants of this and I use it for all
20:07carousels and then all the brand stuff
20:08that I have is just variants of that and
20:10doing it on Express on your phone allows
20:12you to like not make it hard for
20:13yourself but this is your homework from
20:16watching this video I want you to go
20:17curate something make a hook of
20:19something you think is worth sharing
20:21books styling advice recipes places to
20:23go in the area you live five best coffee
20:26shops in rural Arkansas or South Africa
20:28wherever ever you are things you need to
20:29do when you visit whatever it is get a
20:31hook image that catches do what I just
20:33did get a picture of yourself cut
20:35yourself out some text have a little bit
20:36behind you nice big and bold big title
20:38that gets people a little catchy get a
20:39little edgy if you can the most hated
20:41places on the west side of Austin you
20:43know like have fun with it put images
20:45together in that size and post do a
20:48curation do a story whatever it is my
20:50only other Pro tip that I will give you
20:52is that if you I don't post those
20:54carousels on Tik Tok if I was to do Tik
20:56Tok I don't take the time to do I have a
20:58little bit of a different Tik Tok
20:58strategy but I would be using Tik tok's
21:00default captions I would literally
21:01export my images and stuff here and I
21:04would go into Tik Tok and I would be
21:06using this style white text black
21:08outline and running the same text and
21:10titles and all that using that style
21:11without any of the fancy design you can
21:12use the same images and everything but
21:14literally be doing it in the default Tik
21:15Tok style and Instagram using the more
21:17designed ones or just use just copy
21:19these text formats so everyone uses the
21:21same stuff i' be using that instead of
21:23doing a fancy design thing I've just
21:24found they don't work as hard on on Tik
21:26Tok and everyone goes aw another thing I
21:27do is not that hard it'll take you like
21:3010 15 minutes just stop scrolling and do
21:32the work as your homework is to make and
21:35release one of these carousels trust me
21:37you can do it if you're like oh I want
21:38to make videos okay fine you should
21:40probably still make videos you can
21:41definitely make carousels you can grow
21:43your entire business your personal brand
21:45Etc off carousels just as well I will
21:47put the examples of these in my hyper
21:49newsletter next week I'll put a bunch of
21:50carousels linked all in there the link
21:52to that is hyper studios. us and this
21:54below if you want to sign up and I'll
21:55make sure you can send out all these
21:56links so you can get them easily that is
21:58is it no excuses let's make some
22:00carousels you or your Brands I
22:02appreciate youall watching
22:05[Music]