Full transcript
0:00AI has completely changed what it means
0:01to start a business by yourself. For the
0:03first time, one person with a laptop can
0:05do things that used to require a full
0:07team. You [music] can research markets,
0:08come up with product ideas, write sales
0:10pages, create digital products, build
0:12websites, design logos, generate content
0:14ideas, write emails, analyze
0:16competitors, create ad concepts,
0:18automate workflows, and even build
0:19software with [music] almost no
0:20technical experience. That is not a
0:22small shift. That is one of the biggest
0:24changes in business we have ever seen.
0:26And that's why in this video, I'm going
0:28to break down how to use AI to start a
0:29one-man business from scratch. Not a
0:31business where you need employees,
0:32investors, warehouse space, a huge
0:34office, or a giant team of assistants.
0:37I'm talking about a lean, simple, AI
0:40powered business that one person can
0:41realistically manage on their own. The
0:43kind of business where you can start
0:44small, test ideas quickly, use AI to do
0:47a lot of the heavy lifting, and build
0:49something that can actually make money
0:50without turning your life into chaos. My
0:52name is Terren Chester and over the last
0:53eight years, I've sold well over $141
0:56million in sales. So, make sure to stick
0:58around till the very end and don't skip
1:00around because I'm going to give you
1:01valuable information that could change
1:02your life financially forever based on
1:05real experience. But before we get into
1:07business models, you need to understand
1:08what a real one-man business actually
1:10is. A one-man business is not just any
1:12[music] business that starts with one
1:13person. Technically, every business
1:16starts with one person at some point,
1:17but most businesses eventually become
1:20too heavy for one person to run alone.
1:22They need customer support teams,
1:23operation people, fulfillment help,
1:25sales reps, designers, editors,
1:27developers, managers, and a whole bunch
1:30of moving parts. [music] That is not
1:32what we are talking about here. A real
1:34one-man business has to be simple enough
1:36that you can operate it without a full
1:38team. It has to be something where AI
1:40can meaningly replace or reduce the work
1:42that would normally require other
1:44people. It has to have low overhead,
1:46simple systems, clear demand, and a
1:47business model where you're not trapped
1:49doing endless manual work every single
1:51day. Ideally, it should be something you
1:52can manage with a few focus hours a day,
1:54especially in the beginning while you
1:56are still learning, testing, and
1:58figuring things out. That's the part
1:59most people miss. They hear AI business
2:01and immediately think they need to build
2:03the next billion dollar app, create a
2:05complicated software company, or become
2:07a genius overnight. Research used to
2:09take forever. Copyrighting used to be
2:11difficult. Product creation used to take
2:12weeks. Store design used to require
2:14skill. Content planning used to be a
2:16headache. Customer research used to be
2:18slow. Now, AI can help with almost all
2:20of that. But I also want to be honest
2:21with you. AI does not make every
2:23business model good. It does not
2:24magically turn a bad idea into a good
2:27one. It does not make people buy
2:28something they do not want. It does not
2:30eliminate the need for marketing,
2:32positioning, or understanding [music]
2:33customers. AI is leverage. It helps you
2:35move faster. But if you choose the wrong
2:37business model, the wrong niche, or the
2:39wrong offer, AI will just help you fail
2:41faster. [music] So, in this video, I'm
2:43going to break down the strongest AI
2:45powered one-man business models I would
2:46actually [music] consider. I'm going to
2:48explain how each one works, why AI makes
2:50it easier than it used to be, what the
2:52risks are, which model makes the most
2:54sense for beginners, and how I would
2:56start from zero if I had no audience, no
2:58employees, and no existing business.
3:00Make sure you stay until the end,
3:01because the business model you choose
3:03matters more than most people think. If
3:06you choose the right one, AI can give
3:07you an unfair advantage. But if you
3:09choose the wrong one, [music] you can
3:10waste months building something that was
3:12never realistic for one person in the
3:14first place. Now, with all that being
3:15said, let's get right into it.
3:20All right. So, if I was trying to create
3:21an AI digital product, the first thing I
3:24would do is figure out or ask it what
3:28niche would be the best for what I'm
3:30trying to do, right? So, you always have
3:32health, which I'll do with H, wealth, W,
3:34and relationships. Okay? every single
3:37offer that you come up with, I would ask
3:39the AI, help me find the best offer in
3:41wealth, health, relationships and give
3:43it the skills I have. Okay? So, for
3:45example, you could say like, you know,
3:46I've done uh I know how to count macros
3:48or I know how to work out or I know how
3:50to sing or whatever it is, you know. So,
3:52for me, when I started a business back
3:54in the day, my very first business was
3:56in the health sector because I played
3:59sports my entire life. I played American
4:00football and I'd played basketball and
4:03I'd been lifting weights since I was 12
4:04years old. also had 10 years of doing
4:05that, right? So, it made sense for me to
4:07start a business in that sector. You
4:09guys just have to remember that every
4:10single human when they do things,
4:12they're not doing it because they want
4:13to do it. They're doing it because they
4:14want more wealth, right? They want more
4:16health or they want better
4:17relationships. Okay? Pretty much
4:19anything we do goes around that, right?
4:21So, if you go to a therapist, you want
4:22better relationships. You go to the gym,
4:23you want better health. You go to your
4:25job, you want more wealth, right? Like,
4:26it's around one of those three things.
4:28So, the first thing you have to do is
4:30figure out which of those sectors you're
4:31in. Okay? Now, once you figure out which
4:33of those sectors you're in, you have to
4:35figure out what I call the three
4:37pillars. The three pillars really needs
4:40to be what are the top three reasons why
4:42someone should pick you instead of
4:44someone else. This is going to matter
4:45more depending on how competitive your
4:47marketplace is. So, for example, let's
4:48just take health in this scenario and
4:51you're a fitness trainer. Okay? Just
4:53something easy that everyone can
4:54understand. So, if you're a fitness
4:56trainer, what you first have to think of
4:57is what is it that someone wants if
4:59they're trying to get in better shape,
5:01right? Well, so they're going to want
5:02to, you know, eat better or they're
5:04going to want some type of nutrition
5:05plan. They're going to want some type of
5:06workout program. They're probably going
5:08to want some accountability and
5:09coaching. But the thing with that is
5:11that's really boring, right? And so if
5:13I'm trying to sell a digital product or
5:15any type of product and I'm trying to
5:16charge the most, right? Because you
5:18always have a market price, right? And
5:20if I'm trying to charge $5,000 instead
5:22of $500, your three pillars have to be
5:25better because people do not pay more
5:27for no reason, right? So, if you're
5:28going to buy uh you know your girlfriend
5:30a Birkin or you're going to get a
5:32Lamborghini or whatever, like the reason
5:33people pay more for those things is it
5:35has more perceived value. So, when
5:37you're coming up with your three
5:38pillars, you have to think what is it
5:40that most people want in this type of
5:42offer. And then number two is what can I
5:44say that's a little bit better. So, to
5:46give you example of this, let's say for
5:48fitness obviously we need to do
5:50something with nutrition training. We
5:53need them to figure out who they're
5:54going to hire so to speak. Okay?
5:56[snorts] And when I say who to hire,
5:58it's like do I get Beach Body? Do I do
5:59P90X? Do I, you know, hire an Inerson
6:02trainer? Whatever. So, what I would do
6:04for nutrition is I first say I want to
6:08sell them on what is going to be the
6:09best result I can give them. So, when I
6:11had a fitness offer, what I would say
6:12for nutrition, I said how to eat
6:14whatever you want without sabotaging
6:16results. Okay? The without sabotaging
6:18results part basically insinuated that
6:21they can eat whatever they want as long
6:22as they stay within certain guidelines.
6:24Okay? And so what I would say is like so
6:27the first pillar and let's say this is a
6:28sales call or this is my marketing. I'd
6:30be like the first pillar is nutrition,
6:32right? Or the first pillar is how to eat
6:33whatever you want without sabotaging
6:34results. Now most people eat chicken,
6:36rice, and broccoli. Now the issue with
6:37that is that yes, you're going to lose
6:39weight initially, but you can't stick
6:40with it. And because you can't stick
6:41with it, eventually you're going to give
6:42up. You're going to binge. You're going
6:43to be right back in the same cycle. So
6:45what I'm going to do is I'm going to
6:46teach you literally how you can eat
6:47whatever you want without sabotaging
6:48results. If you guys know about calorie
6:50counting and macros, like it's pretty
6:52simple. It's like calories in, calories
6:54out. Move more than uh you consume,
6:56you're going to lose weight. And so when
6:58I set sold them on this, that's what
7:00they wanted. They wanted to be told they
7:02could eat whatever they wanted. Now,
7:03obviously, I said without. So that kind
7:06of kept them in that guideline, but
7:08that's what they wanted. And so when I
7:09said that, they're like, "Oh, well, that
7:10sounds way better than every other
7:12trainer I've talked to, so maybe I'll
7:14buy it." Okay, the [snorts] next thing
7:16would be training. Okay, so training. I
7:18said, "How to train however you want
7:19without sabotage results." I said, "Hey,
7:20look, 90% of your results is nutrition.
7:2210% is training. So, you don't really
7:24want to hire a trainer who's going to
7:26teach you how to get in shape in the
7:27weight room when in reality it's 90% is
7:29in the kitchen, right? So, even if you
7:31don't work out at all, you can actually
7:32still lose weight. I don't recommend it.
7:34I think it's healthier for you to work
7:35out, but I'm actually going to show you
7:36how to work out than m uh however many
7:38times you want a week and be fine.
7:39Realistically, I would say, look, it's
7:41better if you work out one time a week
7:42for the rest of your life, then you work
7:44out every day for two months, right? And
7:46so, I'd sell them on that. And then the
7:48last one is I'd walk them through they
7:50could hire a trainer. Okay. And this is
7:52all to like show you what you could ask
7:54the AI and to give you an example of
7:55what I'd be looking for the AI to tell
7:57me. So you could give it this framework
7:59and then have it spit out your three
8:01pillars for your new offer. Okay. So on
8:04the last one on hiring, I would say you
8:06could get an inerson trainer. You could
8:08hire Beachbody. So we'll just do BB
8:11body. And then you could hire me. Okay.
8:14And so I said, well, you could hire a
8:15trainer, but they're focusing on
8:16training, which is only 10% results.
8:18That's stupid. On top of that, they're
8:19not incentivized to actually help you
8:20get results because you're going to fire
8:22them, right? Number two is like you get
8:24Beach Body. Yeah, it's cheap, but
8:25everyone gets the same program and the
8:27same program for a 200lb woman and a
8:29300lb man doesn't make a whole lot of
8:30sense. Okay? Or you could hire me and
8:33I'll teach you how to eat and train
8:34however you want without sabotage
8:36results and you'll never have to hire
8:37another trainer again. So, would you
8:38rather pay a onetime fee for life or $50
8:41a month until you die? [snorts] And at
8:43this point, people were really sold. So
8:46if you were going to ask AI how to help
8:47you build digital products, what I would
8:49do is give it this framework. I would
8:50say something like, "Hey, help me find
8:52something in the wealth relationship
8:53niche that is the least competitive."
8:56Because obviously the more competition,
8:58the harder it is to sell, right? The one
9:00of the benefits of having a less
9:02competitive offer is you're the only
9:03option. Okay? And I say, "Help me
9:06construct three pillars." And really
9:07when you're doing the three pillars, you
9:08want to do a they do versus we do. So if
9:12we go back to this, right? We bring this
9:14back up here. If you say, "Hey, so what
9:16most people do is they eat chicken,
9:18rice, broccoli." What we do is this, and
9:19this is why it's better. That's really
9:21the framework you want to take. Okay? If
9:23you want to take this a step further,
9:24you could also ask it for a tagline.
9:27Okay? A tagline is what makes you unique
9:29and different quickly so people know if
9:32they should buy from you. So when I sold
9:34fitness, I said, "How do you eat
9:35whatever you want without sabotaging
9:36results?" And that created a lot of
9:37curiosity, got people to click. When I
9:39started selling business consulting to
9:41personal trainers, cuz that was my next
9:43business. I said, "Hey, um, how to
9:46increase your bookings by 72% using
9:48conversion conversations." And people
9:50like, "What are conversion
9:51conversations?" Right? And really all
9:52that was was DMs, uh, and DM ads back in
9:55the day when, you know, Manyhat and
9:57Facebook barely came out with it. But
9:59again, it created curiosity. You have,
10:01you want to create curiosity. So if you
10:03were feeding AI and you said, "Hey,
10:04build me the perfect offer." You would
10:06say, "Find me an offer that's the least
10:09competitive, right, in the wealth,
10:11health, and relationship niche. Help me
10:13build out the three pillars and the
10:14tagline." And then that is what you
10:17would take to actually go and build out
10:19your digital product. Because
10:20ultimately, whatever your digital
10:21product is, it's going to be a version
10:23of templates or PDFs. Uh maybe you have
10:26some coaching involved. This is kind of
10:28the framework. Okay? So, that's how you
10:30would do it for a digital product. Now,
10:32the next one is going to be for an
10:34e-commerce business. So, we're going to
10:36look for the best physical product.
10:38There's really two things that I would
10:39be looking for. Okay, to make this as
10:41simple as possible, I'm going to look
10:42for the highest price point. Okay, the
10:45reason I want to look for the highest
10:46price point, uh, people usually get this
10:48confused in business, they don't know
10:50why you actually want to charge really
10:52high prices. The reason you want to
10:54charge really high prices, like in
10:55short, like if you could sell something
10:57for 50 bucks or 5,000, obviously it's
10:59more money, but why? Because the 5,000
11:01pays for ads, it pays for staff, it pays
11:03for products, it pays for fulfillment,
11:05it pays for marketing. Like, there's a
11:07lot more uh cost in business than a lot
11:10of people think, right? So, if I sell a
11:11$20,000 program, I might only get, you
11:14know, 5,000 of it, right? Cuz when it's
11:16all said and done, I have to pay out my
11:17staff and my team, you're not getting
11:19the whole piece of the pie. Okay? So,
11:20the first thing I want is the highest
11:22price point possible. Okay? This might
11:23be furniture or chairs or I don't know,
11:25whatever. Okay. The second thing goes
11:27back to what we said earlier is I want
11:29to look for the least amount of
11:31competition. Okay? Cuz again, if you're,
11:34think of it this way. If you're, you
11:36know, one of 100 doctors in a city, you
11:39know, like if you're more expensive,
11:41people are probably going to go to the
11:43cheapest one unless they think you're
11:44really different, which goes back to the
11:45three pillars we had, right? Which is
11:47why you need that. But if you have low
11:49competition, you're the only doctor in
11:51the city, you can do whatever the hell
11:52you want because you're the only option.
11:54Okay? So, we want a high price point,
11:56low competition. Okay? So, whatever is
11:58going to give you the highest price
12:00point and the lowest competition, but is
12:01still being bought consistently, right?
12:03So, I would tell it and say, "Hey, look,
12:04find me a physical product that has the
12:06highest point price point, excuse me,
12:08with the least competition, but still
12:09gets sold in the top 10 of products or
12:11something. I don't know." Okay? And then
12:13what you would want to do from there is
12:15feed it even more information about
12:17giving you three pillars because
12:18remember, you have to go and market this
12:20and run ads to it. Okay? Okay, so you'd
12:21ask the AI to say, "Hey, build me out
12:23three pillars for this product." Okay,
12:26based on the information I just
12:27previously gave you, right? Cuz we're
12:28going to use the information we asked
12:30for the digital product. And then once
12:32you have this, now you can actually go
12:33and market based off your pillars. Now,
12:35when people will say, "Well, Tanner,
12:36like I don't really understand how you
12:37market off that." An example of
12:39marketing could be like five steps. So,
12:41first you start with who it's for. So,
12:43you say who it's for, the struggle,
12:46relate, then you do the epiphany, the
12:48results, and the CTA. So, because we
12:51don't know what products we would pick,
12:52let's go back and use this for the the
12:54last one. So, the remember the three
12:55pillars for the last one for digital
12:57products. We said [snorts] uh how to eat
12:58whatever you want without sabotage
12:59results. Okay, so who it's for? You
13:02could say, are you a single mother who's
13:03struggling to get to the gym? Okay, I
13:05know exactly how you feel because you
13:07know 10 years ago I was in the same spot
13:09and I actually had three children and I
13:11was gaining tons of weight and I didn't
13:12really know what to do until I found XYZ
13:15thing and as soon as I did, everything
13:17changed forever. And after two months of
13:19doing it, I lost over 20 pounds and was
13:22able to keep it off forever. So if you
13:24want to do the exact same thing, just
13:25comment XYZ down below and I'll reach
13:28out with more details. Like this is a
13:30simple framework of marketing based off
13:32the three pillars. And the reason I like
13:33the three pillars so much is because now
13:36you can market, you can have a tagline
13:38in your uh social media bios, etc., etc.
13:41So this is what I would do for physical
13:42product is find the highest price point
13:44with the least amount of competition and
13:45have it build out your three pillars. So
13:47when you run ads and you have landing
13:48pages or you're looking for ad angles,
13:51the angles are always going to be around
13:53the top three things that people want
13:55out of that product or out of that
13:56service. Okay? And that's why the three
13:58pillars matter so much because if you
13:59have a weak three pillars, people are
14:01like, "Well, why should I pay you so
14:02much money?" And it's a fair question
14:03because if I was selling you water and
14:05my water did the same thing, but it was
14:0710 times more expensive. Let's say it's
14:09$100, okay? And this other water was
14:11$10. Unless the $100 water is going to
14:14make me fly or do something creative,
14:15people are not going to pay for it.
14:17Okay, so that's going to be what I would
14:19do to ask the AI to find me the best
14:21physical product. So number three, AI
14:23software and micro SAS. I'm actually
14:25creating uh software right now and I am
14:27using AI to help create it, but I also
14:30have to have a lot of developers, okay?
14:32And so just to let you guys know, I'm
14:34probably what 200 grand in the hole
14:36right now and uh we haven't even taken
14:38it to market yet. So, you know, fingers
14:40crossed. Hopefully, I'll make some money
14:41with it someday. Um, but the software is
14:44a little bit more robust. Okay. So, when
14:47I'm talking about this software, what I
14:49did, and this happened actually a couple
14:50years ago. Um, I'd had 40 interviews
14:53with people who sold their companies for
14:5540 million to 4 billion. Okay? So, a lot
14:57of billionaires in that group. And the
14:59number one thing I saw was that a lot of
15:02times they were in the [snorts] big
15:04three. So, we're talking about tech
15:05here. So, tech obviously was one of
15:07them. private equity, okay, or hedge
15:09funds, okay? We'll call it FHF funds,
15:12okay? So, obviously this is tech, but
15:14the reason they're in one of these three
15:16is because everyone [clears throat] gets
15:18a similar result usually. So, in hedge
15:20funds, whatever you invest in, the
15:22dumbest person, the smartest person will
15:24get the same return. 10% both get the
15:26same return. Okay? Private equity,
15:28private equity cuts out the dumb
15:29business owners. Okay? So, if I say,
15:31"Hey, you have to be doing at least a
15:32million dollars a year." business owners
15:34who are doing at least a million dollars
15:35a year already have to have high level
15:37of skill, right? So that cuts out the
15:39dumbest people so it's easier to get
15:40them results. And then finally, tech
15:43makes it so that again, everyone gets a
15:45similar result. So if you look at like
15:46Uber or Uber Eats or whatever, like you
15:49can be dumb or smart, it doesn't really
15:50matter. The pizza is going to show up
15:51the same or you're going to pick up your
15:53ride the same. Okay? So that all to say
15:56that what I tried to do is when I saw
15:59that I said okay what could I do for my
16:01clients that they have to do right now
16:03that they that they can't get rid of
16:05they must do to keep running their
16:06business that would really help them.
16:08And what I came up with at that time was
16:12uh essentially a sales chatbot. Okay.
16:16Now there's a lot of chat bots out
16:18there. Uh so you know I know like seeing
16:20that you're like oh well that's not that
16:22great. But if it was actually really
16:23good, if it was uh specialized, let's
16:26say for real estate agents, I was like,
16:27I made a chatbot specifically for real
16:29estate agents that would take uh leads
16:31and book them on a call and you didn't
16:34have to hire any setters or staff. Uh it
16:36would manage itself, it's better, and it
16:39works every single time and it, you
16:41know, 24/7 holidays, etc. Like, would
16:43you do it? And there's a 30-day money
16:45back guarantee. People are like, "Yeah."
16:47So, I built something like that. Okay.
16:49Now, it's still in beta phase. Beta
16:51phase just means that it's not to market
16:54yet, right? We're still testing it out.
16:56But that is a more robust uh system,
16:58right? Because to to create something of
17:00that magnitude, that good, you have to
17:03feed it with tons of data of different
17:05conversations. And remember, like there
17:07might be a guy and a girl and the way
17:08they speak is a little different.
17:10There's a lot of stuff that goes into
17:11it. So instead of building out some type
17:13of big SAS like this, especially if
17:15you're a new business owner, this isn't
17:17going to be a great idea. What I would
17:18do instead is try to build out a
17:20microsass. Microsass, an example of that
17:23could be just a little tool, right? So,
17:25if you guys ever know those Chrome
17:26extensions, if you've ever seen them,
17:28that was kind of the angle I would go
17:30towards. So, there was Microsass a few
17:33years ago who basically had something
17:34where you could bring people into your
17:37Facebook group and it would scrape their
17:38data. Okay. So, what they did basically,
17:40they had a Chrome extension. So, it
17:41would sit up here on your computer. This
17:43is the computer. Obviously, you guys can
17:46see I'm a great drawer. and you click on
17:48it and then what would happen is it
17:50would ask for their name, it would ask
17:52for their email and like whatever
17:54questions you had in the group and then
17:56what would happen is it would take that
17:57data when they let them inside the
17:59Facebook group and it would scrape it
18:01and then it would push it into their
18:03CRM. Okay? And so it was a really cheap
18:05micro SAS. They were able to sell it for
18:07maybe like I don't know 97 bucks and uh
18:11it didn't really do much and it worked
18:13pretty well and it just like wasn't that
18:15complex. So you could easily take
18:17something like this and what I would use
18:19to build something is use clawed code.
18:22Okay, that's probably the best thing on
18:24the market right now. In fact, uh when I
18:26actually chat GBTE and use clog cuz I
18:29still use those two probably the most in
18:30terms of asking questions. When I ran my
18:33own software through it, it has pieces
18:35of that in it. Right now obviously
18:36there's more and it actually u the good
18:39news is like, hey, you actually do need
18:40developers and stuff like that, but
18:42there is pieces of this in it. So what I
18:44would do is I would just go to cloud
18:45code and the best thing you could
18:47probably do is just look at different
18:49stuff in the marketplace and then say,
18:50"Hey, make me a simple micro SAS Google
18:54Chrome that I could sell for 97 bucks."
18:57And the benefit is that if it can build
18:58it all for you and it codes it for you,
19:01you can immediately start selling it.
19:02And something like this is really easy
19:03cuz if you go to someone and say, "Hey,
19:04for 97 bucks, you can um scrape the data
19:08from your Facebook group to come over
19:09here." The benefit of this at the time,
19:11this was years ago, but at the time,
19:13you'd have to manually take all this
19:15information and put it in here or you'd
19:17have to send them to a different link.
19:18Okay? So, the benefit would be or what I
19:21would ask it is like, "Hey, uh, what's a
19:23micro SAS I could sell for $97 that
19:26business owners would find super
19:27valuable? I'd probably ask it that or
19:29I'd go look in the different in the
19:31marketplace and just see what is out
19:32there and then have it build me a micro
19:34SAS because this over here is a
19:36behemoth. I'm already 200 grand in the
19:37hole. It may or may not work. Uh but
19:40it's a big risk. It's like big swing,
19:41right? It's like if I hit it out of the
19:43park, it's going to be a grand slam. It
19:44could be a nine figure company. If I
19:46don't, I'm going to be out the money.
19:47What I would do instead is do a micro
19:48SAS and uh have it do something simple.
19:51And that's what micro SASS means. It's
19:53just really simple, right? Like this is
19:55technically complex. Like it only does
19:56one thing, but depending on the
19:59conversation or the lead, it's going to
20:00have to say a bunch of different things,
20:02right? Which makes it a more complex
20:03software. Micro SAS on the other hand
20:05only has to do one [music] specific
20:06thing and it does the same thing every
20:08single time no matter what. That's going
20:09to make it a lot easier. The right model
20:11depends on your strengths, your budget,
20:13your timeline, [music] and how much
20:14complexity you're willing to handle.
20:16This is important because a lot of
20:17people choose a business model based on
20:19what sounds the most exciting [music]
20:20instead of what fits their current
20:21situation. That is the mistake. The best
20:24business model is not always the one
20:25with the highest upside. It is the one
20:27you can actually execute consistently.
20:29If you like teaching, organizing
20:31information, solving problems,
20:33researching, writing, or creating
20:35content, digital products are probably
20:37the [music] easiest place to start. They
20:38are lowcost, simple to fulfill, and fast
20:41to test. You do [music] not need
20:42inventory, you do not need a supplier,
20:45you do not need the code. You can create
20:46one product, build a simple page, and
20:49start making content around the problem.
20:51Digital products also teach you the core
20:53skill of business, which is
20:54understanding what people want and
20:56packaging a solution. If you can learn
20:57how to find a painful problem, create a
20:59clear offer, [music] write a sales page,
21:01and get attention, you can apply that to
21:03almost any other model later. That is
21:06why I think digital products are a great
21:07[music] starting point for most
21:08beginners. If you are more interested in
21:10branding, products, ads, and physical
21:12goods, AI commerce might be a better
21:15fit. Some people just connect better
21:17with tangible products. They like
21:19finding products, building stores,
21:21creating ads, [music] and watching sales
21:22come in. AI commerce can be exciting
21:25because it feels very real. You are
21:27selling [music] something people can
21:28physically use but also comes with more
21:30operational responsibility. So [music]
21:32you have to be prepared for that. If
21:33you're a technical patient or interested
21:35in building long-term asset AI software
21:37has the biggest [music] upside. Software
21:39can create recurring revenue and
21:40potentially become very valuable. But it
21:42is also the most complex. You need to be
21:44okay with solving technical problems,
21:46listening [music] to users, improving
21:47the product, and dealing with the fact
21:48that the first version may not work. For
21:50most people start from zero. I would
21:52choose digital products first. [music]
21:53The reason is simple. It is the fastest
21:55way to learn the fundamentals with the
21:56lowest risk. You can build a product
21:58quickly, test [music] demand, and
22:00improve without needing a lot of money.
22:01Once you learn how to sell, you can move
22:03into e-commerce or software later with a
22:05much stronger foundation. If this video
22:07helped you, make sure you like the
22:08video, subscribe to the channel, and
22:10comment below which AI business model
22:11you would start first, digital products,
22:13AI commerce, or AI software. And if you
22:15want the full breakdown on how to build
22:16your first oneman AI business step by
22:18step or my personal help in doing so,
22:20then check out the links in the
22:21description or the pin comment. I'll see
22:24you in the next video. In today's video,
22:26I'm going to help a complete stranger
22:27build a $30 million digital product in
22:29just 30 minutes using the exact system
22:31that I've used to generate over $141
22:33million. So, make sure to stick around
22:35till the end of the video because the
22:36information I'm going to provide you
22:37could change your life forever
22:39financially. Now, my name is Sarah
22:40Chister and digital products have
22:41changed my life by helping me generate
22:43over 9 figures in income. So, now that
22:45we got that out of the way, someone by
22:46the name of R.J. reached out to me in my
22:48Instagram DMs because he was stuck. He
22:50had built his full service social media
22:51agency up to around $30,000 a month,
22:53which is already a level most people
22:55never even get close to. But no matter
22:56what he did, he cannot break through
22:58that ceiling. He was putting in the
22:59work. He was getting clients. And from
23:01the outside looking in, it probably
23:02seemed like things were going well. But
23:04behind the scenes, he felt like he had
23:05hit a wall. The problem was not that he
23:07was lazy. The problem was that he lacked
23:09skill. You still trapped in a business
23:11model that depends heavily on time,
23:13fulfillment, and constant effort to keep
23:14growing. And when you're in a model like
23:16that, it does not matter how talented
23:18you are, eventually you start to feel
23:19the weight of the ceiling. You can only
23:21take on so many clients. You can only
23:22manage so much fulfillment. You can only
23:23[music] push a service business so far
23:25before it starts pushing back. That is
23:27exactly where R.J. was. He had already
23:28proven he could build something real,
23:30but he was at the point where scaling
23:31further was going to require a different
23:32vehicle entirely. He did not need more
23:34of motivation. He did not need another
23:36generic business lesson. He needed a
23:37better offer, a more scalable model, and
23:39a product that could break him out of
23:40the cycle he was stuck in. So, when I
23:42saw his message, I decided to help him.
23:43In this video, I'm going to take the
23:45next 30 minutes and build out a digital
23:46product that could realistically become
23:48a $30 million business if it is executed
23:50the right way. And I do not just mean
23:52throwing out random ideas or vague
23:53advice. I mean actually building the
23:55thing from the ground up, identifying
23:56what the product should be, how it
23:57should be structured, who it should be
23:59sold to, how it should be positioned in
24:00the market, and how it can be scaled in
24:02a way that is far bigger than a
24:03traditional service business could ever
24:05be. I'm going to break down the full
24:06process step by step. I'm going to show
24:07you how I think through the problem, how
24:09I identify the opportunity, how I turn
24:11someone's existing skills into a
24:12scalable digital offer and how I would
24:14approach selling it so that has real
24:16revenue potential. You're going to see
24:17exactly how one shift in a business
24:18model can completely change the
24:19trajectory of a company. So, like I
24:21said, do not skip around the video cuz
24:22you can miss something that will help
24:23change your life financially. With that
24:25being [music] said, let's get into it.
24:26Okay, guys. So, first thing is I'm going
24:28to try to build out this offer for you
24:30and I'm going to try to write this
24:32before I show it to you just so it's a
24:33little bit faster cuz it's a little bit
24:35of a hard angle. So, first and foremost,
24:37we need to understand that, you know,
24:39social media management is not unique,
24:41right? Like it's just not very unique
24:42offer. So, we need to think of a way to
24:45make it more creative. So, first things
24:46first is if we were, you know, building
24:48this from scratch, you have health,
24:50wealth or relationship. So, you have
24:51these three sectors right here, wealth,
24:53health, and relationships. Based off
24:54that, this fits into the wealth sector,
24:57right? Like we're basically going to
24:58people and saying, "Look, we want to
24:59manage your social media. By us managing
25:01your social media content, it's going to
25:02get you more views. It's going to get
25:04you more likes. It's going to get you
25:05more comments and that therefore is
25:06going to make you more money." Right
25:08now, the part where he really needs help
25:10to gain more traction is he's going to
25:12need a tagline and he's going to need
25:14what I call three pillars. So, this is
25:17what makes him unique and then the
25:18tagline is what's going to be in his
25:20bio. So when we're thinking of taglines,
25:22you guys have to understand like there's
25:23a million different people selling the
25:25same thing you're selling, right? So if
25:26you were a personal trainer or a doctor
25:28or a plastic surgeon, like just saying
25:30like I can get you better, you're sick
25:31or like I can do plastic surgery on you,
25:33like that's not unique, right? Cuz
25:34that's what they all do. So it's more so
25:36do you have a process you have done
25:38differently? Have you done, you know,
25:40plastic surgery on Barack Obama? There's
25:42got to be something you bring to the
25:43table that people like, oo wow, like
25:44that's unique. That's different. Maybe I
25:45want to go with this guy. And that also
25:47allows you to push price points because
25:48if people find you unique, they'll spend
25:50more money. Birkin handbags, hope you
25:52guys never have to buy one of those for
25:53your girl, but those are like $30,000
25:55purses. It's kind of ridiculous, but if
25:56you think about the guy who made those
25:58types of bags is really smart because
26:00he's made them valuable by saying, "Hey,
26:02these are limited bags. They're limited
26:04edition." Da da da da da. And so the
26:06price points get really driven up, but
26:07it's really at the end of the day, it's
26:09just a purse, right? So we're trying to
26:10do the same thing here. So for a
26:11tagline, he might say something like 3x
26:13your views without posting like any more
26:17content. So these are going to be very
26:19quick just for the sake of the video.
26:21This would be a lot better if I was
26:22working on this with a client because I
26:24would spend probably, you know, like 30
26:25to 60 minutes just thinking this
26:27through. But in short, the tagline would
26:29want to be something where people like,
26:30oo, like that's interesting. I I like I
26:31want more information. When you think
26:33about social media management, it's like
26:34what are going to be the biggest
26:35bottlenecks? People are like, I I hate
26:37making the content. It takes too much
26:38time. I don't get enough views. So, it's
26:40got to be something around that. So, in
26:41this scenario, I'm saying, hey, look,
26:43I'm going to three extra views without
26:44posting anymore, right? So, people are
26:45like, well, okay, like what's the
26:46system? I don't personally actually
26:48think that's creative enough to really
26:50be different or unique, but I'm trying
26:51to just illustrate a point. So, you want
26:53to sit there and think, what are all the
26:54things that social media management
26:55agencies promise? What could you promise
26:57that's a little bit different, a little
26:59bit more unique? What are the biggest
27:00pain points that people have? I'll just
27:01speak for myself. The biggest issue I
27:03have with social media content is a lot
27:04of times is, you know, I've hired a lot
27:06of different people and they don't
27:08always produce the results that I'm
27:09looking for. Okay? It's as simple as
27:10that. Like, I just don't get the results
27:12that I'm usually looking for. Like, I I
27:13want very specific results and I don't
27:15always feel that I get them. Um, at the
27:16end of the day, I'm just looking for
27:17performance. So, if I, you know, get
27:19a,000 views per video, I want to get
27:203,000 views. If I'm getting 3,000, I
27:22want to get 6,000. If I get 6,000, I
27:23want to get 12,000, right? It's it's
27:24more performance based for me. So any
27:26promise where someone could say like,
27:27"Hey, 3x your views or you don't pay or
27:29you know 3x your views by following our
27:31XYZ system or whatever." Like that's
27:34that's what I'm trying to get you to
27:36think through is like a different
27:37tagline. Then his three pillars is like
27:39trying to illustrate what's actually
27:40unique about him differently, right? So
27:43he's like, "Hey, three extra views
27:44without posting more content." And then
27:45he's trying to uh sell the structure. So
27:48the first structure could be like what
27:50they do differently. So I'm just going
27:51to write three different ones. And you
27:53usually want to do this in a they verse
27:55us format. So I'll show this to you guys
27:57on the screen. They versus us. So it's
27:58like what most people do, you know,
28:00pillar number one is, you know,
28:01scripting. And what most people do is
28:02they don't script at all. What we do is
28:03we do this and XYZ and ABC. So like for
28:06example, I could say pillar number one
28:08is Mr. Beast scripting. So what most
28:10people do is they just throw a script
28:11together. They just go to chat dbt. Uh
28:13they just ask it for a crappy script and
28:15blah blah blah. What we do is we
28:17actually use the same process that Mr.
28:18Beast uses, who's obviously the biggest
28:19YouTuber of all time. and this will 3x
28:21your views per video, I don't know,
28:23whatever. Right? So again, it's like
28:24what do they do differently and what are
28:26the biggest three points? So I would say
28:27like if I had to do it off the top of my
28:29head, if I had a social media agency,
28:30the top three would probably be like
28:32around scripting, posting, and editing,
28:34right? Cuz that's really all three
28:36components. And so for scripting, we
28:38already did that one. Pillar number two
28:39is automatic posting. What most people
28:41do is they don't post anything for you.
28:42What we do is we'll not only script it
28:44for you, but we'll do the actual posting
28:45for you. D again, these are not super
28:47strong. I'm just trying to illustrate
28:48the point so we can move through this.
28:50The last one will be editing. It's like
28:52uh so pillar number three is editing.
28:53Like most people just get like cheap
28:55Filipino editors. They actually get
28:56first world editors from the USA and uh
28:59you know the UK and da da da. And
29:01because of that like your views are
29:02going to get another 2x boost because
29:04they are going to know where to cut and
29:06where to transition and stuff like that.
29:07So the first thing you have to do is
29:09when you're in a crowded marketplace,
29:11you have to make sure that you have a
29:13tagline and you have three pillars that
29:14make you unique. In this scenario, these
29:16are actually not unique enough. So I
29:17just want to be super clear. But if I
29:19was trying to make this as strong as
29:20humanly possible, I would spend, you
29:22know, probably an hour, maybe longer,
29:24really thinking this through because
29:26this is kind of the base of your house,
29:28so to speak. If you mess this up,
29:30everything else will get messed up. So,
29:31you really have to make sure this part
29:32is dialed in because if it's not dialed
29:34in, you're going to have a lot of issues
29:35with it. So, taglines, you're always
29:37going to have a tagline and then three
29:39pillars. The better the offer, the
29:40product, the less important these have
29:42to be. The more competitive the product,
29:44like social media management, where
29:45there's a million people who do that,
29:47the better this is going to have to be.
29:48So that's going to be step number one.
29:49So let's assume we come up with a banger
29:51offer. I genuinely do not think that was
29:54good enough. Like if I was to take it
29:55out to market, but again I was trying to
29:56illustrate the point for the video so
29:57this video doesn't go on for 6 hours. So
29:59now that we have the offer, we have to
30:01actually start making [music] sales. So
30:03we're going to kind of have, you know,
30:04three phases for this. Number one is
30:06going to be organic. Number two is going
30:07to be boosted post. Okay? So we'll just
30:09do B post. And then number three is
30:12going to be ads. So let me kind of type
30:13this out for you guys. So, if we were
30:15starting with organic, usually I would
30:16do I'd [music] ask them to do one post a
30:19day. I would want them to do 100 uh DMs
30:21a day. And that's going to be, you know,
30:22usually about 20 per hour so you don't
30:24get a spam block. And then hopefully
30:26that would get you' get about what, you
30:27know, depending if you're messaging your
30:29followers or not. If you're messaging
30:30your followers, we'll say 15 to 30
30:31because if you're messaging your
30:32followers, you'd get more. If you're
30:33doing cold audience, it would be less.
30:34And then usually about 10% of those,
30:36give or take, maybe a little bit more.
30:37You'll get anywhere, let's say, you
30:39know, three to six calls and then you
30:41close one or two. And again, we're going
30:43to want to price this usually at 1,500
30:45plus. I should have told you guys that
30:46on the offer, but we're going to want to
30:47post this charge $1,500 plus. And again,
30:49guys, the reason for that, when people
30:51talk about price points, the reason you
30:52want to do this in a business is like if
30:54you don't have outside capital, you
30:55don't have investors, you don't have a
30:56trust fund, your parents aren't giving
30:58you money. You can't win if you don't
31:00have a high enough price point, [music]
31:01right? Like, it doesn't even make sense
31:02for you to do this many hours of work if
31:04you're not getting that much per client.
31:06Because to do all this work and get a
31:07client for 100 bucks, it's like, well,
31:09what's the point? Like, you're not even
31:10moving the needle. And that was the
31:11biggest mistake I made in the beginning
31:12of business is I just was charging not
31:14enough money. You'll look at this and
31:15go, "Man, only one person's going to buy
31:16that out of 100, but that's all you
31:17need." That that's exactly right. 3%
31:19three people out of 100 will buy this
31:21price point. That's all you need. So,
31:23what I would tell him to start is like,
31:24"Okay, cool. Do one post a day about
31:26your services. Do 100 DMs a day." So,
31:28this could be between your followers or
31:29cold outreach. Okay? Obviously, start
31:31with your warm followers first or people
31:32who follow you, and then you could go to
31:33cold. Cold would be like IG hashtags,
31:35Facebook groups, etc. Uh, you're going
31:36[music] to get 15 to 30 likes. The
31:38closer to 30, it's going to be warm
31:40followers. Closer to 15 is going to be
31:41cold. Cold meaning they're they're not
31:43following you. They don't know who you
31:44are. From there, you would book three to
31:45six calls and you close one [music] to
31:47two. If you close one to two, you let's
31:48say you make $3,000. So, we're going to
31:50go ahead and put $3,000 over here and
31:53you're going to move that into phase
31:55two. So, phase two is boosted post,
31:57right? So, we just finished phase one.
31:59We're going to go into phase two. So,
32:00now we have a little bit of cash.
32:01Instead of outreaching all day long,
32:02which takes a lot of time and isn't
32:04really scalable. Now, we want more
32:05people coming to us. So, for example,
32:07I'm going to do the math for you guys.
32:08If we were doing a boosted post, you do
32:10$1,000. What we would be looking for is
32:14a 10 to 20 cent profile views, okay? And
32:16then $1 to $2 per followers. So, let's
32:18just say, you know, we got 500
32:19followers. You're going to get 30% of
32:21those people to reply. So, like give or
32:23take, we could say like, you know, 150
32:25and then you had 15 calls and you close
32:27three. All right. So, here's kind of the
32:28math. We took a,000. We made $3,000 from
32:31step one. We put us into step two. We
32:33spent $1,000. We get 500 new followers.
32:35Okay? Okay, cuz usually you're shooting
32:36for 1 to two bucks per follower. So,
32:38we'll just take the worst amount. You
32:40get 150 replies cuz not everyone's going
32:41to reply. You book 15 calls, you close
32:43three. Okay, so if you close three, and
32:45again, we'll just say 1,500. So, we'll
32:47keep the math simple. Make $4,500 and
32:49then you can go into phase three if
32:51you'd like. Now, what is the benefit of
32:53a boosted post versus traditional ads?
32:56When I say traditional ads, it's going
32:57to be ads you've seen from me, right?
32:58You click on it, it takes you to a
32:59landing page or it takes you to a DM.
33:01The benefit of boosted post is going to
33:02be cheaper. Why is it cheaper? Because
33:04usually when you run a boosted post, all
33:05it's doing is when the person clicks,
33:06they go to your Instagram profile or
33:08Facebook profile. The downside or the
33:10upside is it's cheaper. The downside is
33:11you have to reach out to every single
33:12person. So why is that a downside?
33:14Because that takes more time. It's not a
33:15scalable, you know, like your business
33:17just won't be as big, right? If we go to
33:19traditional ads, you can run a lot more
33:21volume because if you are having people
33:23click and they go straight to a page,
33:24you can run as much volume as you want,
33:26right? Like like if you spent, you know,
33:28a million dollars a month and as long as
33:30it converted, like you can run it
33:32infinitely, right? So eventually, you
33:34know, I would say this business you're
33:36starting at zero. This business you
33:37could do, you know, I've seen as high as
33:39150,000 a month. That's the highest
33:40though. That's not the average, but I'd
33:42say like people will do boosted post up
33:43to 150,000 a month. And then past that
33:45to get to a million a month or, you
33:46know, even 300 400,000 a month, you have
33:48to go to more traditional ads. So let's
33:50say we take this money, we go to more
33:51traditional ads. At this point, what we
33:53need to do is we do an ad. So we take
33:55the $4,500. I'll show this to you guys
33:57in just a sec. So we go ad optin page
33:59call. So now we're running the ads over
34:01here. And the benefit is they click the
34:03ad, they go to a page, they put in their
34:05information, they book a call, and they
34:07go to a sale. Now, let's just say this
34:08is a traditional VSSL funnel. A VSSL
34:11stands for video sales letter. There's a
34:12lot of different types of funnels you
34:13can run or strategies, challenges,
34:15webinars, whatever. But like we're just
34:17going to use a traditional funnel. So,
34:18what would happen on average is you
34:20spend a,000 bucks, you get 100 leads,
34:22you get 10 calls, you get one close. So,
34:24you spend $1,000 and you make, we'll say
34:26in this case, we start upping the price
34:27because, you know, as your business gets
34:29bigger and you have more expenses and
34:30operations and staff, you're going to
34:32have to do that. But, let's say you
34:33spend $1,000 to make $3,000. You can
34:34rinse and repeat that process. And guys,
34:36like eventually over time, like when I
34:38was doing business consulting, I start
34:39off doing I want to say I started off
34:41doing like, $5,000. Eventually, I got up
34:43to like my lowest package, like 16,000
34:45because I hired a 100 staff. So, you
34:47have to have money to pay the staff.
34:48Okay? So, just keep that in mind. Now,
34:50here's the cool part about scaling a
34:51business to 30 million. Once you get it
34:53to this point, it's just doing more of
34:56the same thing. Okay, so I'm going to go
34:58ahead and erase this. So, I'm trying to
35:00make this as simplistic as possible.
35:01Obviously, like the skills needed to do
35:03these things like sales and marketing
35:05and running ads and all, you have to
35:06learn these things, but I'm just trying
35:07to make it super simplistic. So, once we
35:09get it to that point and we're like,
35:10hey, you know, we spend a,000 bucks, we
35:12get 100 leads, we get 10 calls, we get
35:14one close. Now, it's just about how can
35:16we scale this further. So, what you
35:19would need to know is like how much
35:20money it takes you and let's just uh up
35:22the price. Let's say, you know,
35:23eventually we're trying to scale. Let's
35:24say we're selling $10,000. Let's say on
35:27average, uh we raise the price over time
35:29and let's just say, you know, this this
35:31is a little bit hypothetic. Let me make
35:33this a little bit more realistic. Let's
35:35say 5,000. Okay? So, let's say, you
35:36know, we're spending $1,000 to get a
35:38$5,000 client. So, all the numbers stay
35:40the same. All I do is raise the price.
35:42Okay? And [music] sometimes that will
35:43actually lower the numbers a little bit,
35:44but again, this is example. I'm just
35:46trying to make it easy. So let's say
35:47it's $5,000. So it's a 5x. So what we
35:49know is that if we spent in a perfect
35:52world, right? It's not perfect, but
35:53let's pretend if we spent $100,000, we
35:56would make $500,000, right? In a perfect
35:58world. Now, the reason this gets
35:59difficult as you scale a business is
36:01[music] that you have, you know, closing
36:03percentages could be off. Uh opt-in
36:05percentages could go down. Clients could
36:07get pissed off. You don't have a good
36:08resign rate. Like there's a million
36:10things that have to go right to get this
36:12thing to work. But in theory, if you
36:13spent $100,000 and you made $500,000 and
36:16you're just trying to rinse and repeat
36:17that process, it's actually pretty
36:18simple. So in short, if we wanted to
36:20create a $30 million business and all
36:22the numbers stayed the same, then what
36:24that would tell us is we would need to
36:25spend $6 million per year to make 30
36:28million. Okay? And then what's cool is
36:30from there, you could just divide by 12
36:31and you know how much you have to spend
36:32monthly. And then once you divide by 12,
36:34you could divide by four and that would
36:36tell you how much you need to spend
36:37weekly. And so you kind of get a
36:38baseline for what it's going to take to
36:40get your business to that level. A lot
36:41of people overthink those things. And
36:43then really from there, the only stats
36:44that really matter when you're looking
36:46at has ads is you have CTR, you have
36:47lead cost, you have call cost, and you
36:49have cost of acquisition. And [music] so
36:51if I'm showing this back to you guys
36:53here, the ads getting to that level of
36:55business, you're going to have to
36:56usually run ads unless you're Mr. Beast
36:58or someone super famous because [music]
36:59you're you're simply just not going to
37:01be able to get enough volume or enough
37:03eyeballs to make this work. In this
37:05scenario right here, all that really
37:06matters typically is like you're looking
37:08for a CTR. That's depending on your
37:10offer, right? Because if you're going to
37:11business owners, it'll be a little
37:12lower. If you're going to consumers,
37:13it'll be a little bit higher. But I'll
37:14give you the numbers for both. If you're
37:16for a consumer, what we'll do is we'll
37:18do do a line right here. So consumer,
37:20you want to be 1%. I'm just going to
37:22write these numbers in real quick. The
37:23only difference here really is when
37:25[music] you're looking at these stats
37:26for CTR for consumers, it'll be 1%, 0.5
37:30for business owners. So that means one
37:31out of 100 people click. That means one
37:32out of 200 people click on the ad. Lead
37:34cost would be 10 bucks for consumers. So
37:36like let's say a fitness offer, B2B
37:37would be 20 bucks. Okay. call cost for
37:39consumer 100, B2B [music] 200. Usually
37:42B2B is about twice as expensive. That's
37:44the easiest way to put it. And then your
37:45uh cost of acquisition needs to be 25%.
37:47So if you're selling a 10 a $5,000
37:48product, you don't want to spend more
37:50than $1250 on average to acquire a
37:52customer because you have ads, you have
37:54operational costs, you have staff, you
37:56have employees, you got to pay those
37:57people. This is like the easiest way I
37:59can show you in one video how to scale
38:01to $30 million a year. Like it's that
38:03simple. Like from scratch to here. Now,
38:05obviously, there's a lot more things we
38:06could go into, like, you know, what are
38:08other things that could help you on
38:09average to like actually hit that goal
38:10cuz like if you're making 30 million, it
38:12doesn't have to all be front-end
38:13revenue. You know, you could have uh
38:15upsells from clients, you could have
38:17crossells, right? You could be selling
38:19different services. We could have done
38:21for you services. Like, so to give you
38:23guys a different example of this is like
38:24in my business consulting, we'll upsell
38:26higher level programs. Hey, you come in,
38:27we do a basic consulting program. Okay,
38:29now you're next level where we have done
38:30few services like we can train your
38:32sales team, run your ads, set up your
38:34funnels, etc., etc. Like this stuff can
38:36help you. But in short, mathematically,
38:39that's like how you get there. And then
38:40the cool part is when you're building a
38:41business, a lot of people get emotional.
38:43That's why they can't ever actually
38:44build a business successfully and scale
38:45it. But if you just look at the numbers
38:47uh logistically, logically, the numbers
38:50will tell you what to do. So in short,
38:51that's how you build a $30 million
38:53business. I did that as quickly as
38:54possible. And just again try to look at
38:55the numbers because if you're looking at
38:57the numbers and you're not getting the
38:58numbers you're supposed to get, the key
38:59to my business success was really
39:01figuring out what the numbers are
39:02supposed to be. And then once I knew
39:03what the numbers were supposed to be,
39:05then it was just if they weren't there,
39:06I knew what I need to fix. So for
39:08example, just a random example, let's
39:09say you're a guy and you're trying to
39:11get a bunch of dates and you go out on
39:13the street and you randomly ask out a
39:14100 girls and you got 50 girls to give
39:16you another number and you came back,
39:17you're like, "Oh, dude, like I did
39:18horrible. Like I only got 50 girls
39:20numbers." Like you might say, "Well,
39:21dude, like most guys only get 10. that
39:23was amazing. That's going to reset your
39:25expectations for like, oh wow, okay, so
39:26I did good. That's what happened to me
39:28early in businesses where I had I
39:30thought I was supposed to be doing
39:31better than was normal. And then once I
39:33figured out like I was doing like, oh
39:34no, you're you're doing great. It was
39:36easy to scale from there. It's just you
39:37have to have proper expectations. If you
39:39have improper expectations, that can set
39:40you up for failure. So that right there
39:42is exactly how you build a $30 million
39:44digital product that breaks the barrier
39:45for social media management type
39:46agencies. This video was all about
39:48showing you how to think bigger, break
39:50through the barriers that keep most
39:51people stuck, and use leverage to your
39:52advantage instead of staying trapped in
39:54a model that depends entirely on your
39:56time. This was about showing how a
39:57digital product can create a far more
39:59scalable path forward. Throughout the
40:00video, I broke down the full process of
40:02how to create a digital product from
40:03scratch, how to structure it, how to
40:05position it, and how to build it in a
40:06way that actually has scale potential.
40:08More importantly, I showed how to take
40:09knowledge, skill, and experience and
40:10turn into something that can grow far
40:12beyond the limits of traditional service
40:13business. At the end of the day, this
40:15was a blueprint for how to scale
40:16smarter, how to stop thinking small, how
40:18to use leverage in your favor, and how
40:20to build something that has a potential
40:21to break past the ceilings that hold
40:22most businesses back. If you found this
40:24video useful, please hit that like
40:26button and subscribe for a lot more
40:27content like this. If you want more
40:28personal help, use the links in the
40:30description below and in the pig
40:31comments, and I'll see you guys in the
40:32next video. My name is Sarah Tester, and
40:34in this video, I'm going to break down
40:35six AI digital products that have the
40:37potential to generate anywhere from
40:396,000 to $600,000 in 2026. Not only will
40:43I give you the exact products to do so,
40:44but we'll provide you with the same
40:46formula I use to generate over $141
40:48million in sales. So, [music] make sure
40:50to stick around till the end of the
40:51video where you'll miss key points and
40:53products that could change your life
40:54forever financially. Now, the reason
40:56this matters so much right now is
40:57because AI has created one of the
40:58biggest windows of opportunity you've
40:59seen in online business, but most people
41:01are still using it at the lowest level.
41:03They're asking basic questions,
41:04generating random content, or trying to
41:06sell simple prompt packs that [music]
41:07look exactly like everything else
41:08online. A strong AI digital product does
41:11not teach someone what to do. It helps
41:12them actually do it. It can help a
41:14business owner get more leads, help a
41:16creator make content faster, [music]
41:17help a brand create better ads, or help
41:19someone automate work that used to take
41:21hours. That is why these products are so
41:23[music] powerful. They take something
41:24people already need and make it faster,
41:26simpler, and easier to use. And that is
41:28a key distinction. People are not paying
41:29for AI just because it sounds cool.
41:31They're paying because they want a
41:32result. They want to save time. They
41:34want to make more money. They want to
41:35stop feeling overwhelmed. They want a
41:37process that takes the guesswork out of
41:38whatever they are trying to accomplish.
41:40So if you want to build a profitable AI
41:41product, the starting point should not
41:42be how can I use AI. The starting point
41:45should be what problem can I solve
41:47better now because AI gives me leverage.
41:48[music] Once you think that way, the
41:50entire game changes. I'll break down
41:52what each product is, who it [music] is
41:54for, why someone will buy it, how it can
41:56be priced, and how it can grow from a
41:58simple digital product download into a
41:59much bigger business model if you
42:01execute it correctly. By the end of this
42:03video, you should have a clear
42:04understanding of how AI products
42:05actually make money. Not by being
42:07complicated, not by being flashy, and
42:08not by trying to chase every trend, by
42:11helping a specific person get a specific
42:13result faster than they could on their
42:14own. So, make sure you watch until the
42:16end because one of these six ideas could
42:17be the exact product you take, build,
42:19launch, and turn to a real income stream
42:21this year. Let's [music] get into it.
42:23Product number one, guys, AI client
42:26acquisition kits. Okay, so we'll just
42:28call it AI acquisition. When I think of
42:30AI acquisition, I'm usually thinking of
42:33DM chat bots. Okay? And you kind of have
42:37two ways to look at this. You have a
42:39more simplistic chatbot, which I think
42:42you could charge, you know, a couple
42:43hundred bucks for, right? A couple
42:45hundred bucks for. So, it's maybe say, I
42:47don't know, you charge 197 a month. And
42:50this is going to be more customer
42:51service based. So, this can be more
42:52local business owner, med spa, plastic
42:55surgeon, dentist, whatever. those types
42:57of businesses where they're just, you
42:59know, answering customer service
43:01questions or trying to get clients like
43:03signed up to come in for an appointment,
43:04something like that. And they're a
43:05little bit more simplistic, okay? Really
43:07easy to use. Uh actually will save you
43:09money with staff is going to make them
43:11more money. And so it's easier to sell
43:12from that standpoint where you say,
43:13"Hey, look, instead of spending, you
43:14know, $60,000 on this type of person,
43:17pay me 5,000 or 10,000. I'll install
43:19this chatbot into your business." Boom,
43:21bada bing, everybody wins. Okay. The
43:23other one is going to be more advanced.
43:25Okay? Okay. And this is something I'm
43:26actually working on right now that I'm
43:28trying to take to market. So I'm
43:29actually I'm not going to tell you uh
43:30you know tons of specifics but I'll kind
43:32of explain it. So the more advanced one
43:34I'm actually selling something at 1,500
43:36a month. Okay. Now these are for uh I'll
43:39just say this is for high ticket uh
43:41specific business owner. Okay. Now the
43:43reason I'm able to charge 1,500 a month
43:46is high ticket business owners are
43:47usually charging let's say at least
43:49$3,000 for their services. Okay. So and
43:52they also have to pay setters. a setter
43:54usually, if they're decent, is going to
43:56be uh costing them $2 to $4,000 a month.
43:59So, my pitch here would be, hey, look, I
44:01can uh build a chatbot for you that will
44:04book calls. Uh it'll be more efficient.
44:06You don't have to management. It works
44:0824/7 and it's going to be cheaper than
44:10your setter. What do you say? And if you
44:12can sell that, obviously, it's going to
44:14be a lot more work, right? You might
44:15need uh to use uh cloud code or have
44:18developers. I'll just be honest with
44:19you. I've been working on this for the
44:20last two years. I've had developers, but
44:21AI is catching up. you know, with a
44:24little bit of tweaking and having the
44:25right person kind of quarterbacking it
44:26who understands coding, uh, you could do
44:28this. But long story short, these are
44:31the two types of acquisition models that
44:33I see. One is kind of setting
44:34appointments, uh, doing customer
44:36service, get people through the door,
44:37and then the other one is actually
44:39scheduling sales calls. Okay, this one
44:41is going to be more valuable than that,
44:42and that's why you have two different
44:43price points. But I think you could
44:45realistically make anywhere between 60,
44:48you know, to $40,000 a month with no
44:50staff. Okay, obviously if you get more
44:52staff that number is going to go up, but
44:54AI acquisition is one of the hottest
44:55things in the market right now because
44:56especially if you can do something for a
44:58specific niche and narrow it down
45:00because there's a lot of broad topics
45:01right now, but there's not very many
45:03that are actually very niched down. So,
45:05if you can niche down to uh a specific
45:08avatar, let's say, you know, dentists,
45:10uh plastic surgeons, trainers, uh you
45:13know, fitness, whatever, it makes it a
45:15lot easier as well for this to work
45:16because it's not trying to talk to 50
45:18different types of clients. is just
45:20trying to talk to one client. So, this
45:21is going to be the first one, AI
45:23acquisition. Number two is going to be
45:25personal brand content systems. This one
45:27is going to help you make anywhere
45:29between $10 to $75,000
45:31a month. It's not just a list of content
45:33ideas. Okay? What this stuff would
45:35include is it would have hooks, the
45:37body, so what to say after. It would
45:39have CTAs. Uh it could possibly give
45:42them scripts for YouTube. So, just so
45:44you guys know, like before I do any of
45:46these YouTube videos, you know, believe
45:47it or not, like I will have scripts,
45:49whether they're bulleted or part of it
45:51is, you know, word for word, like I'm
45:52going to have scripts. And this is
45:54something that you could definitely
45:55sell, especially if you niche down,
45:57right? So, say you do real estate agents
45:59and you build out the type of content
46:00that most real estate agents need. The
46:02content is going to be pretty much the
46:03same and it's very repeatable. It's
46:05going to have these different types of
46:06things in it. But the thing you guys got
46:08to understand when it comes to personal
46:09brand and content, uh, shooting the
46:11content is not the hard part. Like this
46:12is actually the easiest part uh for me
46:14when I'm actually shooting the content.
46:16Coming up with the ideas, the hooks, the
46:18intros, the CTAs, the body, the bullet
46:21points, when to pause, when to say this,
46:23what and when the editor should edit or
46:26how they should splice up the video.
46:27That's going to be what makes this
46:29actually really work. So, one of the
46:30easiest ways you can make this work is,
46:32you know, at least in my opinion, is you
46:34come up with your list of competitors,
46:36and then you can actually go to AI and
46:37say, "Hey, I'm looking to make content
46:39similar to my client that sells XYZ."
46:42Okay? And you feed this into the AI. So,
46:44the AI kind of gets an idea of what it
46:46is you're looking for. And then you can
46:47ask it for what you want, like hooks,
46:50body, CTA, scripts, etc. Uh, even when
46:52you're giving scripts, a lot of times it
46:54doesn't even have to be necessarily word
46:55for word. It can just be bullet pointed.
46:57It gives you different ideas. I find
46:59that a lot of times what I really enjoy
47:00with AI is it's kind of like my own
47:02personal coach where I can go in and
47:04say, "Hey, here's kind of what I'm
47:05thinking. What would you give me back?"
47:07So, if you can create something that is
47:09going to help someone grow their
47:10personal brand, which you can directly
47:12tie everything you're selling, if you
47:13can directly tie it back to people
47:15making more money, you can always charge
47:16more. Okay? So, if you went to me and
47:18said, "Hey, Tanner, look, uh, I'll
47:20create a content system for you. It's
47:22going to help, you know, increase your
47:23views by 3x." If you increase your views
47:25by 3x on average, it's going to make you
47:26an extra, you know, $100,000 a month.
47:28Um, you know, I'm going to charge you 5K
47:30for this. So, it's obviously a good
47:32investment. Stuff like that. Uh, this is
47:34going to be one of the best things in
47:35the marketplace. I think a lot of people
47:37right now are moving more to uh personal
47:39brands, more than I've seen in the past
47:40because I've been in business for 8
47:41years and we spent like4 $50 million on
47:44ads. Uh, but we're really taking content
47:47seriously now because I think that's
47:48kind of the next frontier, right? So,
47:49whether I accomplish, you know, my goals
47:51with it or not, it's somewhat
47:53irrelevant. uh just because I've
47:54accomplished a lot and I started to
47:55realize that, you know, the journey is
47:57more important than the destination. But
47:58that's definitely something I'm trying
47:59to do right now. So, uh personal brand
48:01content systems is going to be idea
48:03number two. You can make between 10 to
48:0575K a month. Especially if you like
48:06content, you can niche this down. I
48:08think this would be an excellent option
48:09for you. Product number three, AI offer
48:12creation and funnel kits. This is uh a
48:15big one, especially when I have new
48:16business owners come in and work with my
48:18company. We're coaching, consulting, or
48:20doing done free work for them. A lot of
48:22people have really terrible offers.
48:24Okay, so an AI offer creation what it
48:27would do is first it would help them
48:29find something in the health, wealth or
48:32relationship niche. So we put R for
48:34relationships, we'll put wealth for
48:36money or we'll do H for health. Okay, so
48:39health, wealth or relationship niche uh
48:41is going to be what it would help them
48:42create. Now once it helps them find
48:44something in that area, it needs to come
48:46up with a tagline and what I call three
48:49pillars. Okay? So, I'm going to give you
48:51guys an actual example. Uh, when I did
48:53this in fitness, okay, so I'm just going
48:54to use my fitness example because this
48:55is really easy. So, for a tagline, I
48:58said how
49:01to eat whatever you want without
49:06sabotaging
49:07results. Sorry for the handwriting,
49:09guys. So, why did I use that as my
49:11tagline? Because first, I knew, hey,
49:14what do people want? They want to eat
49:15crap and they don't want to work out and
49:16get in shape. Okay, that's what people
49:18want. And I needed to create curiosity.
49:20The tagline has to create curiosity.
49:21Why? Because when you're marketing,
49:23especially if you in this example,
49:24you're a fitness trainer and you just
49:26say, "Hey, I'm going to do, you know,
49:27calories and macros and stuff like
49:28that." Like that's what everyone says.
49:29So, it's not going to work. So, let's
49:31say AI could come up with that says,
49:33"Hey, here's what most people want. Help
49:35me come with a unique way to present
49:37that in one to two sentences." So, a
49:38tagline is like what you put in your bio
49:40on Facebook, Instagram, whatever. Okay?
49:42Then you'd have three pillars. Okay?
49:44Three pillars is what makes you
49:45different than every other fitness
49:47professional in the marketplace. Most
49:48fitness professionals are like, "All
49:49right, I'm going to do a custom diet
49:51plan. I'm going to do a custom workout
49:52plan. I'm going to, you know, give you
49:53accountability. Pay me a bunch of
49:55money." Like, that's why it doesn't
49:56work. What I did is I uh made three
49:58pillars where I said, "All right, so
50:00pillar number one is how to eat however
50:02you want." Okay, so I'm just going to do
50:04this really short. I'm going to make
50:05this really short. So, I said how to eat
50:07however you want. The second one was how
50:08to train however you want. And then the
50:11third one was who to hire. Okay, so I'm
50:13going to walk you guys through this. I'm
50:14not going to uh write it, but I'll walk
50:16you through it. I'd say look um most
50:18people say you know eat chicken rice and
50:19broccoli and yeah that's great you'll
50:21lose weight initially but you can't
50:22stick with it so eventually you fall off
50:24you binge you gain the weight back rinse
50:25and repeat right so it's not about
50:27cutting out bad food it's about how to
50:29eat bad food and still look amazing
50:30right that's what you're looking for
50:32right so if I teach you how to do that
50:34would that be something you're
50:34interested in yes okay again that's what
50:36people are looking for they want to
50:37learn how to eat bad food and still look
50:38amazing okay then the second one was
50:40training I say look most people want you
50:42to work out a ton do tons of cardio
50:44again like you can do it initially
50:46you'll get some results, but you can't
50:47stick with it, so you're going to fall
50:48off. So, would you rather work out one
50:50day a week for a year, or do you want to
50:52work out six days a week for 2 months?
50:54It's like, well, obviously like a day a
50:55week, a day a week for a year would be
50:57better. Okay? So, I'm going to teach you
50:59how to train however you want because
51:01end of the day, 90% of your results come
51:02from nutrition. So, it doesn't even
51:04matter that you train to be quite
51:05honest. Like, it's healthier for you,
51:06but you can actually get away with doing
51:07very minimal training. Okay? Does that
51:09work for you? Is that what you want?
51:11Yes. And then I would go into who they
51:12hired. And I'd say, look, you could hire
51:14a, you know, personal trainer at the
51:15gym, but they can't work on your
51:16nutrition legally typically. So, you're
51:18paying someone who focuses on 10% of
51:20your results, and they're not
51:21incentivized to help you actually get
51:22out of the gym because if you do, they
51:24lose their paycheck. Okay? Number two is
51:26you could hire something like Beachbody
51:27or something like that. But the problem
51:29with that is if you pay for Beachbody,
51:31yeah, it's cheap, but they give the same
51:32program to 100 people, right? So, a
51:34200lb woman has the same program as a
51:35300lb man. That doesn't make a whole lot
51:37of sense, does it? Okay. Or you could
51:39hire me, which I'll teach you how to eat
51:40and train the way you want. So for the
51:42rest of your life, you know exactly what
51:43to do and you never have to hire me
51:44again. So would you rather pay a onetime
51:46fee once or pay 50 bucks a month for the
51:48rest of your life? And that's kind of
51:51the analogy that an AI offer could
51:53create is it creates a tagline and the
51:55three pillars which people don't think
51:57this is a big deal, but these three
51:58pillars in this tagline is what you use
52:00in your marketing. It's what you use in
52:01your content. It's what you use in your
52:03sales calls. This is how you get people
52:04over the edge. So, what I would do is I
52:06would take this as my framework, put it
52:09into the AI, and then the AI could build
52:11out offers for different clients. And
52:13I'm telling you, this takes a lot of
52:15time and effort and energy. Uh, this
52:17could easily take 30 minutes to an hour
52:19per client, especially if you're they're
52:21just giving you a bunch of details about
52:22the business and then you're actually
52:24having to create it. So, AI offer
52:25creations could be really, really
52:27profitable for you. Because if you can
52:28explain it to someone in a way where,
52:30hey, this is what makes you different
52:32and unique and this is how you're going
52:33to be able to charge $5,000 a month
52:36versus, you know, $50 a month like your
52:38competitors. People will pay an arm and
52:39a leg for this. So, this is going to be
52:42uh number three. I think you could
52:43easily make between 15 to 100K a month
52:47doing this all by yourself, right? This
52:49is even without a team. Okay? I do this
52:51in my consulting business all the time.
52:53Um, but if I literally wanted to cut
52:55down where I had no staff, no employees,
52:57uh, or whatnot, I think I could still do
53:00easily these numbers, uh, simply showing
53:02people how to create these offers in a
53:04way that would increase the revenue. And
53:05again, all these tie back to where if
53:07you can show business owners or
53:09consumers how what you're doing is going
53:11to help increase their ROI or increase
53:13their health or increase their
53:15relationships, right? That's the three
53:17things that all human beings want. You
53:19can make a ton of money off that. Okay?
53:20So, this is going to be number three and
53:21we're going to get into number four.
53:22Okay, so product number four is going to
53:24be custom GPT pack assistance. A lot of
53:28people, they don't want to just, you
53:29know, type things into AI. They want AI
53:31to actually help them move the needle
53:32forward. So, writing emails, it could be
53:35sales scripts. I could even see it be
53:38for sales train, right? Like there's AI
53:40that will go out and break down the
53:41call, uh, explain what they missed on
53:43the call, what the main objections are,
53:45give you that data, you know, hey, most
53:47of the clients are bringing this up on
53:48the calls. This is what your sales reps
53:49need to do a little bit better. It could
53:50be content. We've talked about that.
53:52SOPs, client onboarding or fulfillment,
53:57stuff like that. So, to give you guys a
53:59more specific example, let's take a real
54:00estate agent. Let's say it would help
54:02them locate listings, okay? Like either
54:05help them, you know, post listings or
54:06look for specific listings that they
54:08need. Um, it could do buyer follow-ups.
54:11Okay? We'll just say I'm just going to
54:13say FUS. Uh, not actually FU, but
54:16follow-ups. Openhouse content. Okay. So,
54:19hey, here's openhouse. So, it could
54:20create flyers or it could like post uh
54:22the different types of content that go
54:24out on their social medias or emails. If
54:26you were doing an agency, okay, it could
54:28help them uh write proposals. So, it's
54:30like, "Hey, here's how much it's going
54:31to cost a month and here's the services
54:33uh that we're going to build for you."
54:34It could do client updates, okay? So, it
54:36could go to the clients and it could
54:39give them an update. It could do
54:40reporting. Okay? So, guys, keep in mind
54:43again like people are looking for help
54:45from AI, not to necessarily like, "Hey,
54:47here's AI. Type in what you need." like
54:49they want stuff ready to go. So if you
54:51could give them some type of assistant
54:52that could help them with those specific
54:54things, you niche down, right? You do
54:55agents, agencies, whatever. Like these
54:57are two different examples, and you help
54:58them do some of those things, people
55:00will easily pay for it. Okay? I think
55:02this is easily, you know, 25 to $150,000
55:06a month type offer. And again, I'm
55:08basically telling you guys this is
55:09without any staff, right? I think you
55:11could easily do this because again the
55:13you giving the AI to these people gives
55:14them leverage but also gives you
55:16leverage because you're not actually the
55:17one having to do this work. The AI is
55:19doing the work for you. Okay, so this is
55:21a $25,000 to $150,000 a month
55:24opportunity. This is going to be number
55:25four. And next we're going to get into
55:28number five. All right, number five is
55:30going to be AI short form ad packs. The
55:35reason this is so helpful is especially
55:36businesses that run lots of ads, they
55:39have income, so it's easy for them to
55:41pay you if you can actually make their
55:42ads convert better. Okay, so this is
55:45going to be specifically for hooks,
55:47right? Bodies and CTAs. One of the
55:50things that I do uh to actually help me
55:52make more ads quickly uh where my team
55:55can actually, you know, build out a lot
55:56of stuff is like I'll come here and I'll
55:58do, hey, let's do five hooks, let's do
56:01uh three bodies, and let's do three
56:03CTAs. Usually I'll do more hooks. I'll
56:04do like, you know, 10. Okay. So, we'll
56:06just put some more lines here. What's
56:07cool about this is you can mix and
56:09match. Okay. So, you can do a hook, you
56:11can do a body, you can do a CTA. Okay?
56:15And what that allows you to do is you
56:18can the client can also make tons more
56:20ads. But if you could get the AI to come
56:21up with this, this right here, if you
56:24put this hook with this body and this
56:26hook with this body and CTA and this
56:28hook, like you get the point is instead
56:29of making, you know, 10 ads, you're
56:31making 60 to 100 ads. Okay, so if you
56:33can make some type of AI that could
56:35actually help them create different
56:37types of short form um ads, you know, 30
56:40to 60second ads, this could make you a
56:42ton of money. And you can even sell this
56:43to the business owner based on the
56:45different types of ads. So, for example,
56:46you could do problem based ads, okay?
56:49You could do testimonial ads, you could
56:51do product ads, you could do founder ads
56:54where you're kind of telling the story.
56:55So, there's a lot of variety you could
56:57use for this, but I think the biggest
56:58thing is you're training the AI to
57:00basically come up with different hooks,
57:02bodies, and CTAs. And then you explain
57:03to the clients like, "Hey, shoot these
57:0510 different hooks or however many
57:06hooks, shoot these different uh bodies,
57:08shoot these different CTAs, and then you
57:10could splice them together." And that
57:11creates, you know, an extra 50 to 100
57:13ads. Okay? Hopefully that makes sense.
57:15But this is going to be number five.
57:17Now, we're going to go into number six.
57:18Last but not least, we're going to get
57:20into number six, and that's AI
57:24automation
57:25libraries. What this is basically going
57:27to help the business owner do is get rid
57:29of repetitive tasks. Okay? Any types of
57:31repetitive tasks in the business. So,
57:33for example, uh you know, for me, I'd
57:35say like checking emails, uh onboarding
57:38clients and filling out stats, uh ad
57:40sheets, Canva type PDFs for clients,
57:42like anything that is just super super
57:44repetitive. And then the way you could
57:46show them is like how to use chat GBT or
57:48cloud code or air table, notion,
57:50whatever, like different types of AI
57:51that could actually uh you could use and
57:54tell the owner how to use them to get
57:56rid of these repetitive tasks. Give you
57:57guys some different examples. This would
57:58be is like client onboarding, right?
58:01Like is there anything that it could do
58:03to get rid of those uh repetitive tasks
58:04for onboarding clients? Okay, reporting,
58:07you know, I say like content or content
58:09approvals, you know, proposal workflows
58:12for coaches or agencies. You could do
58:14follow-ups, you could do client
58:15check-ins, etc. So, just think of all
58:18the repetitive tasks in the business.
58:19You could even right now just go on to,
58:21you know, chatbt or cloud code or cloud
58:24or whatever it is you use open AAI and
58:26just ask it like, hey, what are a lot of
58:27the repetitive tasks in the business and
58:29then build, you know, libraries around
58:31how to automate those tasks. Okay? And
58:33again, you can always make it easier if
58:34you get overwhelmed when I bring these
58:36things up, you can always make it easier
58:37by just niching down. Niching down,
58:39meaning you pick a specific avatar that
58:42you could do this for. Okay, so this is
58:44last but not least. This is number six,
58:46which is AI automation libraries. And I
58:48think this is going to be one of the
58:49most profitable ones where you can make
58:51an extra 100 to 600K a year because
58:53right now, this is really where AI
58:55shines, right? Like you basically can
58:56present this to business owners and say,
58:58look, if you can learn how to do this,
59:00this is going to save you tons of money
59:01because it's staff you don't need,
59:03right? So, for example, if this is going
59:04to cost you, you know, $60,000 a year to
59:07have someone onboard clients and uh
59:09$40,000 a year for follow-ups or, you
59:11know, check-ins, like it can easily add
59:13up to hundreds of thousands of dollars.
59:14And again, people will pay, you know,
59:16it's easy for people to go, "Hey, like
59:18if I can save $100,000, I'll pay you 30
59:20or I'll pay you 20 or whatever the
59:21number is." So, this is going to be
59:22number six, AI automation libraries. So,
59:25as you think about which one of these
59:26products you could build, do not over
59:28complicate it. The goal is not to create
59:30the biggest [music] product possible on
59:31day one. The goal is to create something
59:32useful enough that a specific group of
59:34people would immediately understand why
59:35they need it. [music] Once you get that
59:37first version to the market, you can
59:38improve it, expand it, add more
59:40examples, build premium versions, or
59:42turn it into a recurring offer. But none
59:45of that happens if the idea stays in
59:46your head forever. The people who are
59:48going to win with AI are not always
59:49going to be the most technical people.
59:51They're going to be the people who
59:52understand what the market wants and use
59:54AI to deliver that result faster. That
59:56is the real advantage. AI gives you
59:58speed, but you still need to aim that
1:00:00speed at a real problem. When you
1:00:02combine a painful problem, a specific
1:00:03audience, and a product that helps them
1:00:04get a result faster, [music] that is
1:00:06when a simple digital product can become
1:00:08a serious business. So, if one of these
1:00:10ideas stood out to you, take it
1:00:11seriously. [music] There is a window
1:00:12right now where people are actively
1:00:14looking for practical ways to use AI,
1:00:15and most of the market is still flooded
1:00:17with basic loweffort products. [music]
1:00:19That creates an opening for someone
1:00:20who's willing to make something more
1:00:21specific, more useful, and more outcome
1:00:24driven. You don't need to build the
1:00:25perfect product to start. You need to
1:00:27build something that solves a real
1:00:28problem and put it in front of people
1:00:29who already want that problem solved. If
1:00:32[music] you found this video valuable,
1:00:33make sure you like the video, subscribe
1:00:34to the channel, and comment which AI
1:00:36digital product you would build first.
1:00:38If you want more personal help, make
1:00:39sure to follow the links in the
1:00:40description and pin comments. And as
1:00:42always, I'll see you in the next video.
1:00:44My name is Sarah Chester, and in this
1:00:45video, I'm going to break down six AI
1:00:47side hustles that can realistically
1:00:49become six-figure income streams in 2026
1:00:51if you understand how to package them
1:00:53and sell them the right way. Now, these
1:00:55are not random AI ideas, and they are
1:00:57not just basic prompt packs that
1:00:58everyone else is already selling. These
1:01:00are six AI power digital products that
1:01:02solve real problems, can be created by
1:01:03one person, and can scale far beyond a
1:01:05normal side hustle if you take them
1:01:07seriously. I'm going to show you exactly
1:01:08how to use them and scale them using the
1:01:10same method that I use to scale my
1:01:11business to over $141 million. So, make
1:01:14sure to stick around till the end of the
1:01:15video because the advice and tips I'm
1:01:17going to give you could change your life
1:01:18forever financially. Now, the reason
1:01:20this matters so much is because most
1:01:21people are looking at AI the wrong way.
1:01:23They think the opportunity is just
1:01:24typing something into ChatGBT and hoping
1:01:26it gives them a million-dollar idea.
1:01:28That is not how this works. AI is not
1:01:30the business by itself. AI is the
1:01:32leverage. The business comes from using
1:01:33AI to create something that saves people
1:01:35time, helps them make more money, and
1:01:36helps them improve their life, or helps
1:01:38them get a result faster than they could
1:01:39on their own. The biggest mistake people
1:01:41are making right now is they're building
1:01:42products nobody actually wants. They
1:01:44create a random PDF, throw together a
1:01:46few prompts, upload it online, and then
1:01:47wonder why nobody buys it. But the
1:01:49people making real money with AI are
1:01:50doing something completely different.
1:01:52They're choosing a specific audience,
1:01:53finding a painful problem that audience
1:01:55already has, and then using AI to build
1:01:56a product that feels like a shortcut to
1:01:58the outcome the person wants. And that
1:02:00is where the opportunity is in 2026. The
1:02:03market is getting flooded with loweffort
1:02:04AI products. But there is still a
1:02:06massive gap for useful AI products.
1:02:07Products that are organized, products
1:02:09that are specific, products that feel
1:02:10like they were made for one exact type
1:02:12of person, and products that do not just
1:02:13give information, but actually help the
1:02:15buyer do something faster, better, or
1:02:17easier. So, in this video, I'm going to
1:02:18walk you through six AI side hustles
1:02:20that are really six different digital
1:02:21products you can sell. I'll explain what
1:02:22each product is, why people would buy
1:02:24it, how you could create it, how you
1:02:25could sell it, and how it could scale
1:02:27into six figures. Some of these can
1:02:28start as simple digital downloads. Some
1:02:30can turn to subscriptions, and some can
1:02:32become memberships, paid communities, or
1:02:33even high ticket offers later on. But
1:02:35all of them start with one simple idea.
1:02:37Use AI to create a product that solves a
1:02:39valuable problem. And before we get into
1:02:40it, understand this. Six figures does
1:02:42not come from just having the idea. It
1:02:44comes from choosing the right niche,
1:02:45building something people clearly
1:02:46understand, making the results obvious,
1:02:48and getting in front of the right
1:02:49audience consistently. If you do that,
1:02:51these AI side hustles are not just cool
1:02:52ideas, they can become real businesses.
1:02:54Now, with all that being said, let's get
1:02:56right into it. All right, so side hustle
1:02:58one is going to be AI resume and job
1:03:01searches. So, I actually had a client
1:03:02who had an offer like this. Her name was
1:03:04Pasha, and she actually helped engineers
1:03:07specifically get higher paying jobs as
1:03:09engineers, right? And so what she
1:03:10actually would do is she'd bring them
1:03:12in, she'd help them fix up their
1:03:13resumes. Okay, so that was number one,
1:03:15like make an actual compelling resume.
1:03:16And then number two is once she actually
1:03:18had a compelling resume, she would show
1:03:20them how to actually apply. So what she
1:03:22did, and it was actually really cool, is
1:03:24as her business grew, uh, we were able
1:03:25to 5x the business. When people started
1:03:27coming in for résumés, what she did to
1:03:29actually help her scale and cut cost of
1:03:32staff is these résumés, she actually
1:03:34started using AI, right, to make the
1:03:36résumés better and they would also apply
1:03:38for them to different jobs. And so what
1:03:40would happen is the applicants then
1:03:41would show up, they'd have their resume
1:03:43and they'd already see where they had
1:03:44applied and people would already be
1:03:45responding to them. So these would
1:03:47usually be, you know, head hunters or
1:03:48recruiters inside those companies. So
1:03:50one of the easiest things you guys could
1:03:51do is you could actually create
1:03:53something with AI which actually helps
1:03:55people make better resumes and actually
1:03:56helps them apply. And this could easily
1:03:58get you between 6 to 50K a month. She
1:04:01was actually doing well more than that.
1:04:03By the time she actually graduated from
1:04:05us, she was doing about 120k a month. So
1:04:07she was doing quite a bit. Luckily for
1:04:09her, she didn't have to, you know, use
1:04:10any handwriting or use the whiteboard.
1:04:12But this would actually be one of the
1:04:13best side hustles to start because
1:04:14there's a lot of people who want higherp
1:04:16paying jobs, but they either don't want
1:04:18to update the resumes or they don't know
1:04:20how or they don't know how to apply to
1:04:22these different jobs. So, if you're
1:04:23using AI correctly now, they can
1:04:24actually update the resumes and apply
1:04:26for you, which takes out a ton of work
1:04:28for people. And at the end of the day,
1:04:29the best services that people like to
1:04:30pay for are where they don't have to do
1:04:32a lot of work and they can be lazy. So,
1:04:33the first AI side hustle that I would
1:04:35start with or look at is AI résumés or
1:04:37job searches because it will do a lot of
1:04:39the heavy lifting for you. It does a lot
1:04:41of the heavy lifting for the prospect.
1:04:42So, they win and you're going to win at
1:04:44the same time. All right. Side hustle
1:04:45number two is going to be AI printable
1:04:48product bundles. So, we'll just put
1:04:49printable bundles. Now, different
1:04:51examples I'm going to give you guys of
1:04:52this is obviously you could do a fitness
1:04:55bundle. Okay? So, how to get in shape or
1:04:56how to, you know, build more muscle. You
1:04:58could do budgeting. You could do
1:04:59parenting, productivity, okay? So, how
1:05:01to be more productive, meal planning,
1:05:03which you could also fall that in line
1:05:05with fitness. Other things you could do
1:05:07is business planning, right? Obviously,
1:05:09so we'll just put business teaching.
1:05:11Okay, so any type of teaching,
1:05:13especially, you know, I would say
1:05:14anything like homeschoolbased or more
1:05:16entrepreneurbased. And then you can also
1:05:18do personal development. We'll just call
1:05:19that PD. So, printable bundles work
1:05:21really well because people are looking,
1:05:23these are great digital products. Like,
1:05:24they're looking to improve in certain
1:05:26areas and then it's a onetime fee. So
1:05:27people are more willing to pull out
1:05:28their wallets versus if it's some type
1:05:30of recurring service. This one I'm going
1:05:32to say is going to be between $5 to
1:05:34$30,000 a month that you could
1:05:35potentially make. Now the pro I like
1:05:37about this is you could stick to one
1:05:39specific audience. You could also do
1:05:41that with the AI rums and application
1:05:43search which we did in the first one.
1:05:44But what I like here is like you could
1:05:46focus on one avatar specifically. And so
1:05:48that's going to make it a little bit
1:05:49easier to sell and market. And then it's
1:05:51also going to be easier to sell from the
1:05:52standpoint of you're it's a one-off uh
1:05:54product, right? you're not doing any
1:05:55type of recurring service like coaching
1:05:57or consulting which I've done a lot of.
1:05:58So these are some different ideas and
1:06:00models that you could do for a printable
1:06:02bundle. So we went through number one.
1:06:03You could do AI resume and application
1:06:05for the job search. And then number two
1:06:07is going to be the printable bundles.
1:06:08Those are the first two. Now we're going
1:06:09to go on to number three. All right. So
1:06:10that brings us to side hustle number
1:06:12three which is AI research reports. Now
1:06:16when I say research reports is compiling
1:06:18information that businesses need to make
1:06:21different decisions. For example, this
1:06:23could be business owners. You could do
1:06:25content creators. Okay, that's going to
1:06:26be a big one, especially when creating
1:06:28content. Ecommerce, so any type of
1:06:30ecommerce products. So, it's compiling
1:06:32all that information into one place. You
1:06:34could do real estate. You could do, you
1:06:37know, coaches also say agencies, could
1:06:40also be YouTubers, Tik Tok shops, right?
1:06:43So, that could also be closer to ecom.
1:06:45And then investors. I've invested a lot
1:06:47of money from what I've made in my
1:06:49businesses, and I always am looking at
1:06:51different types of reports before I make
1:06:53certain investments. That's going to be
1:06:54a big one as well. Now, out of all
1:06:55these, I think the biggest one that
1:06:57makes the most sense is for creators.
1:06:59One of the things that I've been trying
1:07:00to do is I have a content strategist.
1:07:02I've been continuing to try to look for
1:07:03content strategists that can come in and
1:07:05blow up my IG or YouTube, right? Um,
1:07:07they're just not at the places I want to
1:07:08be. And one of the things that they do,
1:07:10good content strategist, is they're
1:07:11looking for trends. They're looking for
1:07:13what is uh being searched a lot, what's
1:07:15being clicked on a lot, so that you can
1:07:16try to catch waves, make your videos
1:07:18more likely to go viral. So this would
1:07:19be an example is if you could code with
1:07:21someone and present them some type of
1:07:22research report with different types of
1:07:24competitors or content in the
1:07:26marketplace that is doing really well,
1:07:27people would willingly pay for that all
1:07:29day long because it's going to make them
1:07:30make more money. And it's really easy to
1:07:32explain why cuz you say, "Hey, look, if
1:07:34your content gets pushed out more, goes
1:07:36more viral by getting proper reports
1:07:38that could potentially help your
1:07:39business make more money." For this side
1:07:41hustle, I would probably say
1:07:42realistically you can make between 10 to
1:07:4475K a month. Whenever you guys are
1:07:46looking at these ranges, also keep in
1:07:48mind it's going to depend on, you know,
1:07:49if you're running ads, how much output
1:07:51you're doing, how many hours you're
1:07:52putting into it. But I really like this
1:07:53one because there's a lot of different
1:07:55ways you could use it. And by showing
1:07:57people proper data, it's going to be an
1:07:59easy way for you to sell by saying,
1:08:00"Hey, look, without this data, you can
1:08:02do the work, right? The same amount of
1:08:03work, but you're going to get less
1:08:04results. By having this data, you're
1:08:06going to do the same amount of work, but
1:08:07you're going to get way better results."
1:08:08And I've seen this really happen
1:08:09especially in content uh even for me
1:08:11because you know in the past I would say
1:08:13like on average my videos were getting
1:08:14what 500 to,000 views on YouTube and now
1:08:16on average the videos are getting around
1:08:174 and a half thousand views. So you
1:08:19might still look at that and say it's
1:08:20not where I want it to be. Of course
1:08:21like eventually I like to get hundreds
1:08:22of thousands of views per video. But
1:08:24that's trending in the right direction
1:08:25based on the research that my content
1:08:27strategist is coming up with. So people
1:08:29would absolutely pay for these. Um and
1:08:30that's why I put it as the third AI side
1:08:33hustle that you could potentially sell.
1:08:34All right. So that brings us to side
1:08:36hustle number four, which is AI study
1:08:39packs. Now, there's two main things I
1:08:41think about when I'm thinking about
1:08:43this. It's usually going to be one that
1:08:44I use a lot of is language. So, when I'm
1:08:46learning a new language, so right now
1:08:48I'm actually trying to learn Spanish.
1:08:49I'm not doing very uh good, but I'm
1:08:51trying. And people will absolutely pay
1:08:53when they're trying to learn a new
1:08:55language. Okay, something I use right
1:08:56now is actually called Lingod, and they
1:08:59sell study packs. They also have some
1:09:01online teaching as well, but they have
1:09:02study packs that are part of the
1:09:04coursework as well as like talking to
1:09:05one of the tutors. And then obviously
1:09:07the obvious one here is going to be any
1:09:09type of ACT prep or any type of you can
1:09:12even do stuff for like college
1:09:13admissions, right? Which you wouldn't
1:09:14necessarily say is a study pack, but
1:09:16anything that is going to be school
1:09:17related. So, I think here for study
1:09:19packs, the two things that you are going
1:09:21to go for that are used the most
1:09:22consistently across the board is
1:09:24teaching any type of language or doing
1:09:26anything that's going to prepare a high
1:09:28school student that's going to get them
1:09:29a better chance to get into college. I'm
1:09:31going to put this around 10 to 60K a
1:09:34month. I actually have clients who have
1:09:36done this very successfully. They
1:09:37usually sell one of two two types of
1:09:39things. They either are doing some type
1:09:41of SAT or ACT prep, right? That's very
1:09:43common. Or the other one is actually
1:09:45essays, right? So, essays to get into
1:09:47colleges. And what's crazy is this is 10
1:09:49to 60k a month on average, but I
1:09:50actually saw one of my clients would
1:09:52sell $40,000 $50,000 packages uh doing
1:09:56essays to get into Ivy League colleges
1:09:58because she worked in college
1:09:59admissions. And so parents would come to
1:10:01her and say, "Hey, look, you know, I
1:10:02want to get my son daughter into this
1:10:03Ivy League school. What do I have to
1:10:04do?" And she could pretty much guarantee
1:10:06it without, you know, saying it because
1:10:08she'd been in college admissions and she
1:10:09knew what to say or what to put. And so
1:10:11she would actually sell, you know, essay
1:10:13camps or whatever you want to call them
1:10:14or uh study packs where she'd show them
1:10:16exactly what to say. And then she was
1:10:17actually able to set for 40 to 50k a
1:10:19pop. So 10 to 60k a month is very doable
1:10:22here. If you know a language, right, if
1:10:24you're bilingual, uh especially Spanish,
1:10:25I think Spanish is one of the most
1:10:26sought after languages or you're very
1:10:28good at getting high school students
1:10:30into the colleges of their choice, I
1:10:32think this could be one of the powerful
1:10:33side hustles you could do. So that takes
1:10:35us to side hustle number five, which is
1:10:37going to be AI template stores. Now,
1:10:40when you think of templates, and this
1:10:42will we'll say specifically in this
1:10:44example, we'll say for business owners.
1:10:46Now, uh when you think about templates
1:10:48for business owners, there's going to be
1:10:49templates that you can use for a whole
1:10:51lot of things. So, you could do
1:10:52templates for emails, right? So, hey,
1:10:54here's an email template. Just, you
1:10:55know, plug in your name, your company,
1:10:57whatever. You could do it for proposals.
1:10:59You could do this for client onboarding.
1:11:01So, we'll just put onboarding. Other
1:11:02things you can do it for is SOPs. Okay?
1:11:05Get tons of clients who ask for SOPs.
1:11:07Content planning. So, hey, here is your
1:11:10outline for the script. Here's what you
1:11:11fill in. So, even for this video, right,
1:11:13I will have my content strategist. He
1:11:15brings me a script. He gives me bullet
1:11:16points and then I'll fill out the bullet
1:11:17points or I'll, you know, execute on the
1:11:19bullet points throughout the video.
1:11:20Content plans is going to be one of
1:11:22them. You can do customer service. So,
1:11:23we'll just call that CS. You could do
1:11:25sales. And then finally, you know, you
1:11:27could do operations. So, these are a
1:11:28couple examples. There's obviously more,
1:11:29but these are things that you could
1:11:31actually create. So, I've done this
1:11:32quite a bit, you know, in my consulting
1:11:34practices where, you know, I've
1:11:35consulted fitness trainers. I've
1:11:36consulted uh different types of business
1:11:38owners and so we will always have
1:11:39templates because instead of you know
1:11:41building out the same thing over and
1:11:43over again we'll start them off with a
1:11:44template and then we can customize that
1:11:45template. So for example if we're
1:11:47building uh you know a VSSL funnel we'll
1:11:48say hey here is your template funnel.
1:11:50Here's your optin page. Here's a VSSL.
1:11:51Here's your thank you page. Now we can
1:11:52customize it. Hey you want to send
1:11:54emails? Here's your email templates.
1:11:55Just plug in your name, your email, your
1:11:56phone number, your company name.
1:11:58Different proposals, you know, we'll
1:11:59give them contracts. Uh onboarding will
1:12:01give them different templates for hey
1:12:02here's where you plug in your customers.
1:12:03Here's where you put their stats. SOPs
1:12:05for different jobs and positions. Uh
1:12:07concept plan. So like I've I've given
1:12:09templates for all these. This is
1:12:10actually a really good one cuz I
1:12:11actually sell this myself. So I'm really
1:12:13high on this especially business owners
1:12:14because businesses have to do everything
1:12:16a toz. Uh if you never owned a business,
1:12:18just keep in mind like they're not just
1:12:19doing what you see on the surface.
1:12:21There's a lot of stuff on the back end.
1:12:22There's hiring, there's planning,
1:12:23there's tracking, there's marketing,
1:12:24there's sales, there's fulfillment, etc.
1:12:26So you can sell these all day long. So
1:12:28this would be 15 to 100K a month type
1:12:30offer. And you know, keep in mind like
1:12:31you can sell quite a bit. Like I will
1:12:33bring people in. and we'll say, "Hey,
1:12:34we'll, you know, we'll coach you, we'll
1:12:36consult you, etc. We have all the
1:12:37templates, uh, and stuff that you need,
1:12:39and I'll sell this for anywhere between,
1:12:41you know, $2 to $4,000 per month."
1:12:43Obviously, we add consulting in with it.
1:12:45So, it's a little bit different from
1:12:46just selling strictly a digital product.
1:12:48But this type of stuff will sell all day
1:12:49long like hot cakes because businesses
1:12:51always need help, right? There always is
1:12:53bottlenecks in businesses. So, when you
1:12:54can figure out what bottlenecks they
1:12:56have the most of, then you can usually
1:12:57go and sell these at ease. And a lot of
1:12:59times, you know, businesses will pay for
1:13:00a lot of operational help, right? Um,
1:13:02when you're doing uh bundles or
1:13:03templates, like if you're doing
1:13:04coaching, consulting, it's going to be a
1:13:05lot of sales. It's going to be a lot of
1:13:07operations, but on the back end, it's
1:13:09going to be like, hey, like, can you
1:13:10help with the funnels or the emails or
1:13:11the SOPs or the tech, like because
1:13:13that's a lot of stuff people need uh
1:13:15oneoff, but they need to be done, right?
1:13:17So, this is something you could do. This
1:13:18is going to be AI side hustle number
1:13:20five. This is probably number one or two
1:13:21for me on my personal list, and this is
1:13:23a really strong one that you could stick
1:13:24with. Okay, side hustle number six is
1:13:27going to be AI no code toolkits. So
1:13:30examples of this could be you know we'll
1:13:33start from basic PDFs or templates. Uh
1:13:36this could be dashboards or calculators.
1:13:38Uh when I say dashboards things you know
1:13:40closing percentages, lead lead cost,
1:13:42call cost, uh cost of acquisition, stuff
1:13:44like that. Uh dashboards you could have
1:13:46planners. Okay. So even if it was like
1:13:48you know a daily planner, a weekly
1:13:49planner, a monthly uh planner, you could
1:13:52have trackers and then you know systems
1:13:54that actually help set that up. Okay.
1:13:55Where you could build stuff like this is
1:13:57you could do it in notion. Okay. Okay,
1:13:59so give you guys like different examples
1:14:00of where you could do this. You could do
1:14:02this in air table. Uh, another place you
1:14:04could do is Google Sheets. You also have
1:14:06softer, which is sofr
1:14:10Li D E. Okay, you got Google Sheets.
1:14:12We'll just put GS. Any anything that's
1:14:14known code, even uh I would say uh cloud
1:14:16code now, you could do that, right? So
1:14:18cloud code, you could go in and say,
1:14:19"Hey, build me this for the specific
1:14:20client." It literally spit it out. You
1:14:22hand it to the client. The client thinks
1:14:23you're amazing. And it literally took,
1:14:24you know what, 5 to 10 minutes to build
1:14:26that out. I'm going to give you guys a
1:14:27couple different examples of what this
1:14:29could look like uh for a business. So,
1:14:31for example, you could have some type of
1:14:34content dashboard that shows like all
1:14:35the content that is going out, if it's
1:14:38been executed, if it's being planned, if
1:14:40it's being shot, if it's being edited.
1:14:42Okay, that's something that's really
1:14:43important for uh businesses that are
1:14:44spending a lot of time on doing content.
1:14:47Uh something else could be a profit
1:14:49tracker or anything that's really going
1:14:50to track all the numbers in a business.
1:14:51Uh you guys, I think would be shocked to
1:14:53see uh some of the numbers that I'm
1:14:55tracking my business. We're tracking,
1:14:57you know, CTR, uh call cost, lead cost,
1:14:59cost of acquisition, revenue, cash
1:15:02collected, closing percentages, total
1:15:04calls, calls canled. There's a lot of
1:15:06stuff that we track. So, a profit
1:15:07tracker would be really, really
1:15:08important. Could also be like a client
1:15:10tracker. Okay? So, you know, something
1:15:12that's showing when the clients are up
1:15:13for resigns, have they been upsold, uh
1:15:15did they show up to the graduation call,
1:15:17you know, all those stats. There's tons
1:15:19and tons of stats that business owners
1:15:21need to actually make executive and
1:15:23proper decisions. You can also do
1:15:25something a little bit easier. It could
1:15:26be as simple as meal planning, right?
1:15:28So, you know, you're helping a family uh
1:15:29come with their meal planning, what they
1:15:31need to buy, you know, what they tell
1:15:32the chef to make if they have like a
1:15:34semi-private chef, etc. So, this right
1:15:36here is AI no code toolkit. So, you can
1:15:38use Notion, Air Table, Softer Glide,
1:15:41Google Sheets. Uh Cloud Code is actually
1:15:43new right now that you could go in there
1:15:44and just literally tell it what to spit
1:15:46out and it'll spit it out for you. So,
1:15:47there's a lot of options for this. This
1:15:48is going to be anywhere between 25,000
1:15:51to 150,000 a month. And so this is the
1:15:55last but not least. There's six
1:15:56different AI side hustles that you can
1:15:58use. And you would just have to pick one
1:15:59of these six. When you look at all six
1:16:01of these AI side hustles, the pattern
1:16:03should be very clear. The best
1:16:04opportunities in 2026 are not about
1:16:06making random AI products. They're about
1:16:08using AI to create digital products that
1:16:10solve specific problems for specific
1:16:12people. That is the difference between
1:16:13something that gets ignored and
1:16:14something that can actually become a
1:16:16six-figure business. A job search kit
1:16:18works because people want better
1:16:19opportunities. Printable bundles work
1:16:20because people want organization and
1:16:22structure. Research reports because
1:16:24people want clarity without doing hours
1:16:25of work. Education packs works because
1:16:27people want to learn faster and
1:16:28understand difficult things more easily.
1:16:30Business template stores work because
1:16:31entrepreneurs want to save time, look
1:16:33professional. No code micro toolkits
1:16:35work because people want tools that help
1:16:36them take action. That is a real lesson
1:16:38here. People do not buy AI. They buy
1:16:40outcomes. They buy more time. They buy
1:16:41less stress. They buy better decisions.
1:16:43They buy speed. They buy convenience.
1:16:44They buy shortcuts to results they
1:16:46already want. So if you want to make
1:16:47money with AI, stop thinking about the
1:16:48technology first and start thinking
1:16:50about the problem first. The people who
1:16:51win with AI in 2026 are not necessarily
1:16:54going to be the most technical people.
1:16:55They're going to be the people who
1:16:56understand markets. They're going to be
1:16:58the people who can look at a group of
1:16:59people, figure out what they're
1:17:00struggling with, and then use AI to
1:17:01create a product that makes that
1:17:03struggle easier. And the best part is
1:17:04that you do not need to build a perfect
1:17:05product on day one. You can start small.
1:17:07You can create one version. You can sell
1:17:09it. You can get feedback. You can then
1:17:11improve it. And then you can have more
1:17:12templates, more examples, more tools,
1:17:14more bonuses, and more premium versions
1:17:16over time. But none of that happens if
1:17:17you sit around waiting for the perfect
1:17:19idea. So if one of these six side
1:17:20hustles stood out to you, take action on
1:17:22it. Pick the audience first, then pick
1:17:24the problem, then build the product
1:17:25around the result the audience already
1:17:26wants. And that is how you can create
1:17:28something people understand quickly and
1:17:29are willing to pay for. There is a
1:17:31massive window right now because AI has
1:17:33made product creation faster than ever.
1:17:34But most people are still creating lazy,
1:17:36generic products. That gives you an
1:17:38advantage if you're willing to build
1:17:39something specific, useful, and outcome
1:17:41driven. You do not need to be the
1:17:42smartest person in the market. You just
1:17:43need to solve a real problem better than
1:17:45the average person. If you found this
1:17:46video valuable, make sure you like the
1:17:48video, subscribe to the channel, and
1:17:49comment which AI side hustle you would
1:17:50start first. If you want additional
1:17:52help, follow the links in the
1:17:53description below or the pin comment,
1:17:54and I'll see you guys in the next video.
1:17:56In this video, you're going to learn
1:17:57everything you need to know about
1:17:58digital products and how people are
1:17:59making millions of dollars selling them
1:18:01online. By the time you finish this
1:18:02video, you'll have a complete
1:18:04understanding of how the digital product
1:18:05model works, how to create one, how to
1:18:07sell it, and how to scale it into a
1:18:09life-changing business. My name is Taran
1:18:11Chister, and to date, I've generated
1:18:13over $141 million in digital product
1:18:15sales. Everything I'm about to teach you
1:18:17comes directly from real experience, not
1:18:19theory, but from someone who has done
1:18:21this at the highest level possible. Over
1:18:22the years, I've won just about every
1:18:24award you can win in this industry. And
1:18:26in this video, I'm going to break down
1:18:27the exact knowledge, strategies, and
1:18:29systems that allow me to do it so you
1:18:31can start [music] doing the same. Make
1:18:32sure you watch this entire video from
1:18:33start to finish because if you skip
1:18:35around, you'll miss key pieces that are
1:18:37essential for maximizing your results
1:18:39and revenue. So, if you're ready to
1:18:40learn how this actually works, let's get
1:18:41into it. If you want to understand how
1:18:43someone like myself is making $53,000
1:18:46per day selling digital products, then
1:18:47stay till the end of this video cuz I'm
1:18:49going to show you exactly how along with
1:18:50multiple paths you can take to do so. It
1:18:52is about choosing the right path of
1:18:54digital product and building it in a way
1:18:56that can actually scale because some
1:18:57digital products naturally grow into
1:18:59mass businesses while others almost
1:19:00never reach serious revenue no matter
1:19:02how much time people spend on them. I'm
1:19:04going to be breaking down the types of
1:19:05digital products that allow someone to
1:19:07realistically scale to numbers like
1:19:08$53,000 per day, why they work, and how
1:19:11people can structure them so they can
1:19:13grow into very large online businesses.
1:19:16Now, before we get into this, let me
1:19:17give you a little bit of background on
1:19:18myself, so you understand that I have
1:19:20the field of experience to be speaking
1:19:22on this subject matter. My name is Sarah
1:19:23Chister, and I've generated over $141
1:19:25million in sales. I've worked with over
1:19:2750,000 plus business owners, all while
1:19:29being able to travel the world and do
1:19:30cool things like pay off my parents'
1:19:32mortgage and build schools [music] in
1:19:33Africa. So, now that you understand my
1:19:35background, if you watch this all the
1:19:36way through, you will understand the
1:19:38different digital product models that
1:19:39make numbers like $53,000 per day
1:19:42[music] possible and how to think about
1:19:43building one that actually has that kind
1:19:45of upside. So, first up, we have online
1:19:48courses. So, when most people think
1:19:50about digital products, they think,
1:19:51"Hey, I'm going to buy something. I'm
1:19:52going to take a course and that's
1:19:53basically it." That honestly is the
1:19:55laziest way that you can make money.
1:19:57There's actually a lot better ways in my
1:19:58personal opinion, but I actually don't
1:20:00think of this usually when I'm talking
1:20:01about digital products. Now, when you're
1:20:03talking about an online course, usually
1:20:04you're talking around, you know, $47 to
1:20:07$97. Maybe sometimes it'll be as high as
1:20:10$2,000. That's probably usually the
1:20:12limit, but it's going to be somewhere in
1:20:14that range, right? So, we'll just go
1:20:15back and we'll say $47 to 2,000,
1:20:18something like that. The first thing I
1:20:19ever built was called the rapid muscle
1:20:21system. So, we'll just call it RMS, and
1:20:22I sold it for $47. Now, the benefit is I
1:20:25was able to learn a lot of the
1:20:26operational sides of things. I was able
1:20:27to learn how to build funnels, emails,
1:20:30SMS, how to set up automations. I mean,
1:20:33I literally had no idea how business
1:20:35worked. And so, this was a full
1:20:36education that most people just never
1:20:38actually learned these things. The
1:20:40downside was that because it was $47,
1:20:43there's only two ways to really sell.
1:20:44You can sell things virally or with ads.
1:20:48Well, the issue with ads is that it
1:20:49would usually cost $100 to make one $47
1:20:53sale. So, that doesn't work. So, I'd
1:20:54have to go viral. But as we all know,
1:20:56going viral is very hard, right? Most of
1:20:58us cannot do it. So, this usually only
1:21:01works really well if you have a big
1:21:03following or you don't care if you make
1:21:05a lot of money, but you're just lazy,
1:21:06right? And you're like, "Hey, if I make
1:21:07a little money here and there, it's
1:21:08fine." But when I sold this, I only made
1:21:10$2,000 over two years. And the reason
1:21:12was that I would post on social media. I
1:21:14wouldn't DM anybody. I wouldn't get on
1:21:16any calls. I couldn't afford ads. And
1:21:17so, I just really spun my circle. So,
1:21:19you can definitely make a lot of money
1:21:20doing this, but the person that usually
1:21:22does well with this type of offer is
1:21:24going to be like a Kim Kardashian,
1:21:25Justin Bieber, someone famous who gets a
1:21:27lot of eyeballs. And so, it makes more
1:21:29sense for them to not build out this
1:21:30massive team, but just convert a
1:21:32fraction of those eyeballs into
1:21:34customers. Paid membership communities.
1:21:36Now, I do like the fact that it's
1:21:38recurring income, but the problem
1:21:40usually is that when it's
1:21:41informationbased, people usually fall
1:21:43off after about 3 months. for example,
1:21:46you're selling something for, you know,
1:21:48$47. The problem is that after three
1:21:51months, those people are going to go
1:21:52ahead and fall off. And so, you might
1:21:54make $150 and then you're constantly
1:21:56putting out content, but after a while,
1:21:57like it's kind of the same thing, right?
1:21:59And so, if you're going to actually run
1:22:01a successful membership course, usually
1:22:03you want to build it in a way where it's
1:22:05going to continue to deliver value. So,
1:22:07for example, like that's why a lot of
1:22:08times this isn't actually along the same
1:22:10wavelength, but it's similar is tech,
1:22:13right? It's recurring. And it's not a
1:22:15membership site, but people still have
1:22:16to pay for the tech to get it to work.
1:22:18Or um someone might pay for like
1:22:20subscription for clothes, right? It's
1:22:22like, hey, every single month we're
1:22:23going to bring you new clothes or shoes
1:22:26or I don't know, there's all kinds of
1:22:27stuff out there. There's like shaving.
1:22:29Um those are the types of things where
1:22:31people are like, "Hey, at least I'm
1:22:32getting new value." But when it's around
1:22:34info products or information, I don't
1:22:36see this work as well. Now, again, it
1:22:38goes back to the same thing. If you're
1:22:39going to do some type of membership
1:22:40site, it's usually going to be low
1:22:41ticket. And that means you're going to
1:22:43have to go viral or you're gonna have to
1:22:45run ads. Again, this is going to be more
1:22:46for someone who can go viral, who has a
1:22:48big following. What you're going to
1:22:49notice is that more times than not,
1:22:50people fail in business because they're
1:22:52constantly going after these viral
1:22:54tactics. Well, if it was that easy to go
1:22:56viral, more people would do it. So,
1:22:58instead, you need to build around ads.
1:23:00And we're going to get into a couple
1:23:01other options you can do if you go with
1:23:03ads. But the benefit is when you run
1:23:04ads, if you sell something, let's say
1:23:06for $3,000, I'll show you this in a
1:23:08second, and you spend $1,000 on ads, you
1:23:11make $2,000 of profit, okay? And those
1:23:14margins allow you to scale and actually
1:23:16make money. But if you're just going to
1:23:17constantly try to go viral and sell
1:23:20things for cheap, that's tough, right?
1:23:22And that's why most of the time this
1:23:23won't work. Business tech and systems.
1:23:25So most people don't know how to do
1:23:27this. This is going to be funnels,
1:23:29automations,
1:23:31emails, SMS,
1:23:34etc. So, it's not that these are super
1:23:36difficult, at least for me, but it's
1:23:37that they do take a lot of time and
1:23:39consumption and you have to learn the
1:23:41ropes. So, you can go to someone easily
1:23:43and you could do uh what's called a
1:23:45micro COO offer, okay? Or anything
1:23:48lesser. And you can say, "Hey, I will
1:23:49set up all your funnels, your
1:23:50automations, your emails, your SMS. Make
1:23:52sure all the systems are working
1:23:54properly so that you can run your
1:23:56business and let it function. And you
1:23:57could charge usually for this like
1:23:59anywhere between 3 to 5K a month and
1:24:01maybe do about two hours of work a day.
1:24:03So I'm not saying you have to be a micro
1:24:05COO. You could also just be an
1:24:06operational manager or you could be a
1:24:08tech support person, whatever. But the
1:24:10point is that there's a lot of business
1:24:11owners who need to run the operational
1:24:13side of business, but they don't really
1:24:15understand how. They're just more of an
1:24:16idea person, right? They have this great
1:24:18idea, they want to execute on it, but
1:24:20they actually have no idea. Now, the
1:24:21benefit of this type of offer is again
1:24:24the only way to make money is go viral
1:24:25or ads. I'm going to keep saying the
1:24:26same thing over and over because that is
1:24:28the only way. It's either you get it for
1:24:30free and usually you have to get a lot
1:24:31of eyeballs going viral or you spend
1:24:33money. The benefit here is because you
1:24:34could sell this for 3 to 5 grand is you
1:24:36could spend $1,000 on ads, you could get
1:24:39a 100 leads, you could have 10 calls,
1:24:41you close one person, and let's say you
1:24:43close that person at 3K. Well, you get a
1:24:46pocket two grand. Boom, bada bing, you
1:24:48are now in a good place. So, this is
1:24:50actually one of my favorite things to
1:24:52have people sell. It's not an ad agency,
1:24:54per se. You're not running ads or doing
1:24:56media, but you're doing all the backend.
1:24:58And the thing is, backend stuff is very
1:25:00valuable because they always need it.
1:25:01It's always changing. If they do a new
1:25:03funnel or have a new website page or
1:25:05they have to do new emails or SMS
1:25:07messages, new follow-up systems, you're
1:25:09going to need this type of system. So,
1:25:12if you can start or learn business
1:25:15systems, you can make a lot of money.
1:25:16And to be quite frank, if I wasn't a
1:25:18business owner and I had to start over
1:25:20again, this is probably what I would go
1:25:22into because you can easily make about
1:25:24$20,000 a month, work 6 to8 hours a day,
1:25:26and the retention of these clients is
1:25:28ongoing for a long time because they
1:25:30always need the tech stack and systems
1:25:32that you're going to implement. One of
1:25:33my favorites, which is coaching. And one
1:25:35of the reasons I love coaching is that
1:25:37there's zero cost in terms of
1:25:39fulfillment, but you can really jack up
1:25:40the price points. Now, why are you able
1:25:42to do that? It's comes down to one word.
1:25:44You get more access. Okay, so someone
1:25:47goes, "Hey, Tanner, how much is it to
1:25:49work with your team?" And I say a random
1:25:50number. Let's say I say 10,000 for 4
1:25:52months. And we're doing a lot of
1:25:53intensive work. How much is it to work
1:25:55with you? I can say 100,000 for 4
1:25:57months. Well, why would it cost more to
1:25:59work with me if it's the exact same
1:26:01thing? It's because of the access,
1:26:02right? So, when you can access someone
1:26:04who's higher level than you or makes
1:26:06more money than you or you deem as more
1:26:07valuable, you can push the price point.
1:26:09So, for example, if I sell a $47 program
1:26:12like I did back in the day, the rapid
1:26:14muscle system, all I did to start
1:26:16coaching and fitness is I raised that
1:26:19price point to 1,500 and I gave them
1:26:21onetoone support. That's all I did. I
1:26:23was able to go from $47 to 1,500 because
1:26:25they got onetoone support with me. And
1:26:27what that allowed me to do is instead of
1:26:29spinning my wheels in circles trying to
1:26:30go viral, which I did for a long time,
1:26:32what I did instead is I then started
1:26:35running ads and I could spend a thousand
1:26:36bucks. I usually would get a hundred
1:26:38leads. I'd get, you know, 10 calls. And
1:26:41because I was really good at sales at
1:26:42the time, I closed like four deals. And
1:26:44at the time, I was selling $3,200
1:26:45packages. So, 3200 times uh four, if I
1:26:49can do the math really quickly. I can't.
1:26:51So, let me just go ahead and uh go ahead
1:26:54and gear this up. Um 8 12. Okay, so
1:26:5712,800. I I used to be a mathematician,
1:26:59believe it or not. That was a lot of
1:27:00cash I can make very quickly just by
1:27:02pushing this price point up. And it's
1:27:04really just comes down to access because
1:27:05people deem that more valuable.
1:27:07one-on-one is more valuable than group,
1:27:09so on and so forth. Software or micro
1:27:10SAS tools, the great thing about
1:27:11software is if it works, I mean, it will
1:27:14crush and you can make a ton of money.
1:27:15The hard thing is it's really hard to
1:27:17get into it. Takes a lot of capital,
1:27:18takes a lot of time, takes a lot of
1:27:20energy. To give you guys context, I've
1:27:21been working on a piece of software for
1:27:23the last 2 years. It could literally
1:27:24just be a complete net negative. Like I
1:27:27can make no money from it. As I've been
1:27:28growing in business and I'm going from
1:27:31coaching, consulting to higher level
1:27:32things, I'm like, "Hey, what are the
1:27:33type of softwares that my clients use?"
1:27:35and then just building that for them.
1:27:37Now, it takes a lot of time, money,
1:27:38effort, etc. But again, these can really
1:27:40crush. So, a piece of software I'm
1:27:41working on right now. Hopefully, by the
1:27:43time this video comes out, it's going to
1:27:44be launched. It's in beta phase right
1:27:46now, but it's 1,500 a month. If a
1:27:48business must use this to be successful
1:27:50in business, if I get at 1,500 a month,
1:27:52that's $18,000 a year. And the benefit
1:27:54with selling this is you usually can
1:27:56give free trials. Okay? So, you can get
1:27:58people in really easy. The hard part is
1:28:01the upfront capital and the level of
1:28:03experience and time and stuff like that.
1:28:04It just it takes a lot of stuff. Now,
1:28:06micro SAS tools are usually going to be
1:28:08cheaper, like 97 bucks. So, for example,
1:28:10there was actually a company out there
1:28:11called Group Track, and I used them at
1:28:14one point. I don't use them anymore.
1:28:15Nothing wrong with them, etc. But what
1:28:17they did is when people came to your
1:28:18Facebook groups, you could let them in,
1:28:20and then they would scrape their names
1:28:21and emails and phone numbers based on
1:28:23the questions you asked. And then that
1:28:24would go straight into my email system.
1:28:26They were the only ones who could do it
1:28:27at the time. I think it's a little
1:28:28different now, but they were the only
1:28:29ones who could do it at the time. So
1:28:30they could go out and sell this for 97
1:28:32bucks a month and people would just pay
1:28:33for it over and over and over again
1:28:35because they needed it to be able to
1:28:37scrape that information of people who
1:28:38came into their Facebook group. So this
1:28:40is actually one of my favorite ones. I
1:28:42actually think this is better than all
1:28:43of them, but it's the hardest one to get
1:28:44into. So you know, apples for apples,
1:28:47oranges to oranges, like this is not
1:28:48where I would start. But if you have
1:28:50experience in one of these areas or
1:28:52you're willing to take a heavier risk,
1:28:55this is something I really like.
1:28:57Actional playbooks and guides. So, we'll
1:28:58just call these guides or PDFs. So,
1:29:00again, this kind of goes back to selling
1:29:02a course or so. This is usually a
1:29:04one-off thing. So, it's not curriculum
1:29:06and a bunch of videos. It's a one-off
1:29:08thing. But again, the issue with this is
1:29:10usually you have to go viral and you
1:29:12can't afford ads. So, this could be like
1:29:15a protein recipe book or this could be
1:29:18how to run Facebook ads. So, it it's
1:29:20just one specific thing. Usually, the
1:29:22benefit is it's easy. It's not a lot of
1:29:24fulfillment. You can sell it really
1:29:25cheaply, but again, you usually have to
1:29:26go viral. If you don't have higher price
1:29:29things on the back end, this doesn't
1:29:30work. So again, number six isn't bad.
1:29:32It's a great way to start. You can get
1:29:34your feet wet. You can learn how to kind
1:29:35of build stuff, kind of learn how to
1:29:37market, but ultimately it's really only
1:29:39built for people have really big
1:29:40followings. This isn't going to be my
1:29:42go-to for business owners who want to
1:29:44make a lot of money. Like for most
1:29:45people, you don't have a following, so
1:29:46we have to run ads. And this just does
1:29:48not support that model. So all six of
1:29:50those can work. But for the majority of
1:29:52you who don't have big followings, I
1:29:54would stick with either number three,
1:29:56which was the systems, right? Where you
1:29:58go into someone's business and you
1:29:59actually build out the systems and
1:30:00you're a little bit of a micro COO, or
1:30:02you do the coaching or consulting where
1:30:05you can push the price point simply just
1:30:06teaching people what you know. And the
1:30:08reason is again for these two, you can
1:30:10run ads. And at the end of the day, if
1:30:13you don't get to ads, I just think most
1:30:14people aren't successful. They start
1:30:15these businesses, they really struggle,
1:30:17they have a very hard time, and they
1:30:19can't stick with it because they don't
1:30:20see any traction after years and years.
1:30:21So, to give you guys context, in the
1:30:23first two years of business, I made
1:30:24$2,000. In the last eight, I've done 141
1:30:27million. Big difference. I'm not saying
1:30:28you're going to do 141 million. But I am
1:30:30trying to say that the model matters a
1:30:32lot. Warren Buffett himself says it's
1:30:33not about how hard you wrote, it's about
1:30:34what vehicle you're in. It's the same
1:30:36thing here. So, when you look at digital
1:30:37businesses generating numbers like
1:30:39$53,000 per day, the pattern is almost
1:30:41always the same. They're not chasing
1:30:43dozens of different ideas. is they
1:30:44usually focus on solving one valuable
1:30:46problem, packaging that solution into a
1:30:48scalable digital product, and then
1:30:50improving it over time as the audience
1:30:51grows. Digital products rarely become
1:30:54large businesses because they're
1:30:55complicated. They become large because
1:30:57they solve a real problem clearly and
1:30:59consistently reach the right people. So,
1:31:01if you're thinking about building a
1:31:02digital product business, the most
1:31:03important step is not trying every
1:31:05single model at once. is choosing the
1:31:07one that fits your experience, your
1:31:09strengths, and the type of problem you
1:31:11understand best, and then committing to
1:31:13building it properly. If you guys found
1:31:14this helpful, make sure to subscribe and
1:31:16follow along for more insights on
1:31:17building scalable online businesses and
1:31:19digital products. Or reach out to me
1:31:21personally using the links in the
1:31:22description or pin comment below, and I
1:31:24can help you drive real results fast.
1:31:26Most people right now think they're
1:31:27ahead because they're using AI. But if
1:31:29you actually pay attention to how
1:31:30they're using it, nothing about their
1:31:32situation has really changed. They open
1:31:34it up, they'll type in a question and
1:31:36then they'll get an answer. Maybe they
1:31:37use it to write something up or help
1:31:38them think and then they go right back
1:31:40to doing everything [music] manually. It
1:31:42feels like progress because it's faster
1:31:43than before, but at the end of the day,
1:31:45they're still the one doing the work.
1:31:47They're still the ones responsible for
1:31:49every step and they're still training
1:31:50their time for results. At the same
1:31:52time, there's another group of people
1:31:53who are using the exact same tools in a
1:31:55completely different way, and their
1:31:57outcomes look nothing like that. These
1:31:59people are not sitting there doing tasks
1:32:01all day. [music] They're not writing
1:32:02every message. They're not manually
1:32:04finding customers and they're not
1:32:05spending hours putting together
1:32:07deliverables. Instead, they figured out
1:32:09how to set things up once and let AI
1:32:11handle the rest. [music] Their
1:32:12involvement is minimal, but their output
1:32:14is higher. That's what makes this moment
1:32:16so different. For the first time, the
1:32:18advantage doesn't go to the person who
1:32:19works the hardest. It goes to the person
1:32:21who refuses to do work that doesn't need
1:32:23to be done by them. Lazy in this context
1:32:25is not a weakness. It's a strategy. is
1:32:28the ability to look at something and
1:32:30immediately recognize that you shouldn't
1:32:31be the one doing it. [music] The gap
1:32:33between these two types of people is
1:32:35growing fast and most people don't even
1:32:37realize it's happening because on the
1:32:38surface it looks like everyone is doing
1:32:40the same thing. They're all using AI but
1:32:43the results couldn't be more different.
1:32:44So in this video I'm going to show you
1:32:46the laziest ways to make money with AI
1:32:48in 2026. But most importantly I'm going
1:32:51[music] to walk through it in a way
1:32:53where you can actually follow along and
1:32:54do it yourself. I'm going to show you
1:32:56exactly how to think, exactly what to
1:32:58type, how to turn something simple into
1:33:00a system that runs without you
1:33:02constantly [music] being involved. The
1:33:04goal here is not just to give you
1:33:05information. It's to change the way you
1:33:07operate [music] completely. So, make
1:33:09sure to stick to the end because by the
1:33:10end of this video, you will have all the
1:33:12tools you need to get rich in 2026.
1:33:17My name is Taran Chister. I've generated
1:33:18over $141 million in sales. I've worked
1:33:20with over 50,000 plus business owners. I
1:33:23own a plethora of companies and I'm able
1:33:24to do what I want, whenever I want, with
1:33:27who I want. Before we get into anything
1:33:29practical, you need to understand the
1:33:30one shift that makes this entire thing
1:33:32work. Because without this, you'll end
1:33:34up doing more work with AI instead of
1:33:36less. Most people are still operating
1:33:38like workers. Even though they have
1:33:40access to tools that could remove them
1:33:42from their work entirely, they go into
1:33:44AI, they ask something, they get an
1:33:46answer, and then they leave. They take
1:33:48that answer somewhere else. They adjust
1:33:50it. They send it. They come back and
1:33:52they repeat that cycle over and over
1:33:54again. They're constantly in the middle
1:33:55of every step. And because of that,
1:33:57nothing actually scales. AI becomes a
1:34:00helper instead of a replacement. The
1:34:02real shift happens when you stop
1:34:04thinking about individual tasks and you
1:34:06start thinking about entire processes.
1:34:07[music]
1:34:08Instead of asking what you need to do
1:34:10next, you start looking at the whole
1:34:11flow and asking why you're involved in
1:34:14it at all. Every time you find yourself
1:34:16doing something that feels repetitive or
1:34:17structured, something that could be
1:34:19explained step by step, that's usually a
1:34:21sign that it could be handed off, it's
1:34:23about training yourself to ask not what
1:34:24needs to be done, but who or what can do
1:34:27it for me? And in this case, the what is
1:34:30AI? The easiest way to internalize this
1:34:32is to imagine that AI is a team that
1:34:35works for you. Not a tool you
1:34:36occasionally use, but a group of people
1:34:38that are capable of handling different
1:34:40parts of your business. If you had that
1:34:42in real life, you wouldn't sit there
1:34:43doing everything yourself while they
1:34:45waited for instructions. You would
1:34:47assign tasks, you would give context,
1:34:49and then you would check the result.
1:34:50[music] That's exactly what you need to
1:34:52do here. The AI can handle the
1:34:54repetitive, structured, and research
1:34:55heavy parts of your business while you
1:34:57focus on thinking ahead, making
1:34:59decisions, and connecting the dots that
1:35:01only a human can connect. The only
1:35:03difference is that AI moves faster. It
1:35:05doesn't [music] get tired, and it can
1:35:07handle multiple things at once. The
1:35:08bottleneck is not the tool, it's how
1:35:10you're using it. If you treat it like a
1:35:12search engine, you get small
1:35:14improvements. If you treat it like a
1:35:15team, you start replacing entire
1:35:17workflows. Once that clicks, everything
1:35:19else becomes a lot easier because now
1:35:21you're not trying to figure out how to
1:35:23work harder or faster. You're trying to
1:35:25figure out how to remove yourself from
1:35:26the process as much as possible. And
1:35:28when you think in that way consistently,
1:35:30you start to see every task not as
1:35:32something to endure, but as a system to
1:35:34automate, which completely changes the
1:35:36game. One of my clients came to me with
1:35:38about 20,000 subscribers on YouTube. And
1:35:40within a year, we scaled her to over
1:35:43400,000 subscribers and over 200 million
1:35:45views. And she didn't do anything crazy.
1:35:47We [music] just installed the right
1:35:48system, content strategy, posting
1:35:51consistency, SEO, thumbnails, and we
1:35:54handled everything behind the scenes, a
1:35:57toz. [music] So, all she had to focus on
1:35:59was filming. That's what most people get
1:36:01wrong about YouTube. It's not talent,
1:36:03it's honestly infrastructure. So, we
1:36:05built a done for you YouTube service
1:36:06where we handle everything for you. If
1:36:08you want to grow just like that, just
1:36:10click below and we'll do it for you.
1:36:12Now, let's make this real. Imagine you
1:36:14want to start making money online with
1:36:15something simple like helping businesses
1:36:16grow their social media or improve their
1:36:18marketing. The first instinct most
1:36:20people have is to go find customers
1:36:21manually. They open Instagram, scroll
1:36:23through profiles, click around websites,
1:36:25and slowly try to figure out who might
1:36:27need help. [music] This process is slow,
1:36:29inconsistent, and honestly one of the
1:36:30biggest reasons people never get
1:36:31momentum. It eats time and energy
1:36:33without building leverage. We're not
1:36:35doing that at all here. Instead, you
1:36:38open up AI and give it a very specific
1:36:40instruction that replaces that [music]
1:36:41entire process. So, you describe exactly
1:36:44who you're looking for, what niche
1:36:45they're in, how active they should be,
1:36:47and what kind of signals would indicate
1:36:49they're a good fit. For example, [music]
1:36:51you ask it to find businesses in the
1:36:52fitness and wellness space that are
1:36:54actively posting on platforms like
1:36:55Instagram or Tik Tok. Make sure they've
1:36:58posted recently so you know they're not
1:36:59dead accounts and then return useful
1:37:01details like their name, website, social
1:37:03handles, and a short explanation of what
1:37:05they do. But this is where you take it a
1:37:07step further and start thinking like an
1:37:09operator instead of a worker. Instead of
1:37:11just asking for information, you're
1:37:13going to ask [music] for insight. You
1:37:14have AI look at their content and point
1:37:16out weaknesses or missed opportunities
1:37:18or areas where they can improve. [music]
1:37:20Now, you're not just getting a list.
1:37:22You're actually getting context. You're
1:37:24getting a framework that allows you to
1:37:25prioritize who to reach out to first,
1:37:27which accounts are likely to respond and
1:37:29which strategies will resonate most.
1:37:32That level of analysis would normally
1:37:34take hours, but AI does it instantly.
1:37:36And not only is it faster, it's often
1:37:39better because it's structured and
1:37:40repeatable. You're no longer relying on
1:37:42your own energy or focus to build a
1:37:44list. Once you do this a few times,
1:37:46something starts to shift. You stop
1:37:48thinking about finding leads as
1:37:49something you have to do and you start
1:37:51seeing it as something that can be
1:37:52generated whenever you need it. That's
1:37:54the first layer of leverage and it
1:37:56completely changes how you approach
1:37:58making money. Suddenly lead generation
1:38:00stops being a bottleneck and starts
1:38:02being a system that works for you. Now
1:38:04that you have a list of leads, this is
1:38:06where most people either hesitate or
1:38:07they'll completely mess it up. Outreach
1:38:09has always been one of the biggest
1:38:11bottlenecks because it forces people to
1:38:12put themselves out there. And most
1:38:14people either overthink it or avoid it
1:38:17entirely. When they do send messages,
1:38:19they're usually generic. They're rushed
1:38:20and they're easy to ignore. Which is why
1:38:23so many leads never turn into customers.
1:38:25Instead of doing that, you could go back
1:38:27into AI and let it handle the outreach
1:38:29for you. But you do it in a way that
1:38:31actually makes sense. You give it
1:38:32context about who you're reaching out to
1:38:34and what you're offering. And you tell
1:38:36it to write messages that feel natural
1:38:37and personalized based on that
1:38:39information. You can feed in previous
1:38:41posts, campaigns, or public updates. And
1:38:43the AI will connect all the dots to
1:38:45create something that actually
1:38:46resonates. It's no longer generic. It's
1:38:48thoughtful. It's timely. And it feels
1:38:51like a real human put the effort into
1:38:52it. What's happening behind the scenes
1:38:54is that AI is connecting the dots
1:38:56between the data it already has and the
1:38:58message it's creating. It's referencing
1:39:00specific things about each business,
1:39:02their content, their positioning, and
1:39:03using that to make the message feel
1:39:04relevant. That's something that would
1:39:06normally take a lot of effort if you
1:39:07were doing it yourself, but here it
1:39:09happens almost instantly. You can even
1:39:11have AI monitor responses and draft
1:39:13replies that feel natural, keeping the
1:39:16conversation going without you typing a
1:39:18single word more than necessary. Over
1:39:20time, [music] this becomes consistent,
1:39:21and consistency is what actually leads
1:39:23to results. The people who win are not
1:39:25the ones who send the perfect message.
1:39:27They're the ones who show up
1:39:28consistently. And because AI handles all
1:39:30the repetitive decision-making, your
1:39:32mental energy is free to focus on highle
1:39:34strategy, refining your messaging, and
1:39:36decide which leads are worth
1:39:37prioritizing. If your YouTube channel
1:39:39isn't growing, it's not because the
1:39:40algorithm hates you. It's because you
1:39:41don't even know what you're doing. I
1:39:43took one creator from 30,000 subscribers
1:39:45to 1.2 million subscribers and 1.3
1:39:47billion views. That's not luck. That's
1:39:49an actual system. Now, the cool part is
1:39:51we handled everything. So, the editing,
1:39:53the thumbnails, the strategy, the
1:39:54posting, all he had to do was show up
1:39:57and hit the record button. And that's
1:39:58why you're stuck because you're trying
1:40:00to do everything yourself. If you want a
1:40:02real team behind your channel, just
1:40:04click below. Outreach stops being a task
1:40:06and starts being a system that runs
1:40:08smoothly without you needing to
1:40:09micromanage. Now, let's say someone
1:40:11replies and they're interested. This is
1:40:13the point where most people slow down
1:40:15because now there's an expectation to
1:40:16deliver something real. They go back to
1:40:18doing everything manually. they start
1:40:20overthinking and they end up spending
1:40:22hours trying to put something together.
1:40:24This is where most people lose the
1:40:25leverage they had. Instead of doing
1:40:27that, you go back into AI and you give
1:40:29it everything it needs to understand the
1:40:30situation. You provide context about the
1:40:33client or their business and what
1:40:34they're trying to achieve. And then you
1:40:36can actually ask it to analyze
1:40:37everything. You're essentially
1:40:39outsourcing the thinking process and it
1:40:41can look at their content, their
1:40:42messaging, their positioning and
1:40:44identify patterns that would normally
1:40:45take you a long, long time to notice. It
1:40:48can point out what's working or what's
1:40:50not and where the biggest opportunities
1:40:51are. [music] From there, you can have it
1:40:53turn those insights into a structured
1:40:55plan that you can actually present. Then
1:40:57you can take it one step further and
1:40:58have it format everything into something
1:41:00that looks clean and professional, a
1:41:02report or a breakdown, something that
1:41:04feels like a deliverable. And at this
1:41:05point, you're not building from scratch
1:41:07anymore. You're stepping in at the end,
1:41:09reviewing what's been created, making
1:41:11small adjustments, and sending it. The
1:41:13heavy lifting has already been done and
1:41:15you're still delivering value without
1:41:16the exhausting manual work. This is
1:41:18where the laziest part really comes into
1:41:20play because you're still creating real
1:41:22outcomes, but the amount of effort
1:41:23required from you is dramatically lower.
1:41:25[music] You're no longer limited by how
1:41:27much work you can personally handle,
1:41:28which opens the door to scaling. Every
1:41:31time you let AI handle a chunk of the
1:41:32work, you multiply your leverage and
1:41:34create space to handle more clients,
1:41:36more projects, or simply more freedom in
1:41:38your life. Once you've gone through this
1:41:41process a few times, you start to see
1:41:42the pattern. The same steps show up
1:41:45again and again, and that's where the
1:41:46real opportunity is. Anything that
1:41:48repeats itself can be turned into a
1:41:50system. Stop thinking about each
1:41:52individual task, and you start thinking
1:41:53about the whole chain of events from
1:41:55finding leads to outreach to delivering
1:41:57results and then how each step can
1:41:59trigger the next one automatically.
1:42:00[music]
1:42:01Lead generation becomes something that
1:42:02runs regularly. Outreach becomes
1:42:04something that can be generated quickly
1:42:06whenever you need it. [music] and
1:42:07delivery becomes something that follows
1:42:08a structure you can reuse and improve
1:42:10over time. As you build these
1:42:12connections, your business starts to
1:42:13feel less like work and more like
1:42:15something that runs in the background.
1:42:17You're not starting from zero every
1:42:18single time. You're building on top of
1:42:20something that already exists. So, the
1:42:22system itself becomes your main asset,
1:42:24not just the client work you're doing.
1:42:26This is how you scale without working
1:42:28more. You're not adding more effort,
1:42:30you're improving your systems. And the
1:42:31more you lean into that, the more
1:42:33everything starts to compound. Each
1:42:35automated step compounds the leverage
1:42:36you already have. And over time, the
1:42:38process begins to generate value, even
1:42:40when you're not actively thinking about
1:42:41it. That's the real magic of using AI
1:42:44this way. Once you understand the
1:42:46systems and the workflow, the next step
1:42:48is knowing which AI actually does the
1:42:49heavy lifting for each part. Not all AI
1:42:52tools are created equal. And part of the
1:42:54advantage of being lazy in a smart way
1:42:57is picking the right tool for the right
1:42:58problem. You're probably posting on
1:43:00YouTube and making little to no money.
1:43:02One of my clients was making $350 a
1:43:04month and three months later over
1:43:06$10,000 per month. Same person, same
1:43:09content, different system. We rebuilt
1:43:12everything behind the scenes and it
1:43:14completely changed the outcome. So if
1:43:16you're tired of posting and getting
1:43:17nothing, stop guessing. Click below and
1:43:20we'll build it out for you. For research
1:43:22and gathering information, tools like
1:43:23Chat GBT and Cloud AI excel. They can
1:43:26pull insights from large amounts of
1:43:28text, summarize content, and even
1:43:30analyze patterns across multiple
1:43:32sources. You can feed them a website or
1:43:34a social profile or public data set, and
1:43:36they will extract everything you need to
1:43:37know, saving you hours of manual
1:43:39digging. These tools are perfect for
1:43:41building context about potential leads,
1:43:43industries, or competitors. And when it
1:43:45comes to actually generating lead lists,
1:43:47AI platforms like Apollo or Manis AI or
1:43:50Phantom Buster specialize in sourcing
1:43:52contact information, scanning social
1:43:55media activity, and identifying
1:43:56businesses that match specific criteria.
1:43:59These tools allow you to describe
1:44:00exactly who you're looking for, and then
1:44:02they go out and collect names, emails,
1:44:04social handles, and other relevant
1:44:06details, structuring it all in a way
1:44:08that's ready for outreach. You don't
1:44:09have to scrape websites or scroll
1:44:11endlessly through profiles. The AI
1:44:13handles it and often does a more
1:44:14thorough job than a human ever could.
1:44:17For writing emails, messages, or any
1:44:19kind of outreach that needs to feel
1:44:20personal, chat GBT, Jasper AI, and
1:44:23Copy.AI are excellent. They can take the
1:44:25research data, the context about a
1:44:27potential client, and they can turn it
1:44:29into a natural humanfelt message. These
1:44:32tools understand tone, audience, and
1:44:34context. So, you're not just sending
1:44:35generic copy. You can even feed it in
1:44:38previous responses, social posts, or
1:44:40industry details, and it will craft
1:44:42follow-ups that will feel relevant and
1:44:43personal. This is where outreach stops
1:44:45being a headache and starts being a
1:44:46repeatable system that scales. Then
1:44:48there's the work of delivering value,
1:44:50creating reports, analyzing client
1:44:52content, or producing structured plans.
1:44:54Tools like Notion AI and Chat GBT with
1:44:57advanced plugins can turn raw data into
1:44:59polished deliverables, summarize
1:45:00insights, visualize trends, and even
1:45:03draft actionable plans. They can save
1:45:05you hours taking scattered information
1:45:06and turn it into something professional,
1:45:08structured, and ready to share. You
1:45:10simply have to review it, tweak if
1:45:12needed, and present. The bulk of the
1:45:14work is already done. Now, finally, for
1:45:16automation, connecting all the pieces
1:45:18together, use tools like Zapier, Make
1:45:21and Manis AI Shine. They allow you to
1:45:23create workflows where one's AI output
1:45:25triggers another AI to take the next
1:45:27step, and that automatically will send
1:45:29emails or update spreadsheets or
1:45:30generate reports without you having to
1:45:32intervene. When everything is connected,
1:45:34your business starts running as a
1:45:36complete system with each part working
1:45:38together seamlessly. At this point, it
1:45:40might feel like AI is doing most of the
1:45:42work. And that leads to a bigger
1:45:43question about what your role actually
1:45:45is. The answer is that your role becomes
1:45:47more important, not less. But it shifts
1:45:49into something different. What starts to
1:45:51matter more is your ability to recognize
1:45:53what's actually good and your ability to
1:45:55think ahead and your ability to
1:45:57understand people. AI can generate
1:45:59endless outputs, but it doesn't truly
1:46:01understand quality. It can analyze
1:46:03patterns, but it's not the one deciding
1:46:05what direction to go in. And most
1:46:07importantly, business is still human.
1:46:09People [music] make decisions based on
1:46:10trust, emotion, and connection. That's
1:46:12something AI can support, [music] but
1:46:14not replace. So, while AI handles
1:46:16execution, you can focus on direction.
1:46:19You can decide what gets built, how it
1:46:21should feel, and who it's [music] for.
1:46:23That's what separates people who use AI
1:46:24from people who actually benefit from
1:46:26it. You become the viser or the curator
1:46:29of taste, so to speak, and the person
1:46:30who decides which ideas are worth
1:46:32scaling. At this point, [music] you've
1:46:34seen how this works in a way that's
1:46:35actually practical. This isn't something
1:46:37that requires months of setup or a
1:46:39complicated system. It starts with small
1:46:41shifts in how you approach the work
1:46:42you're already doing. The real
1:46:44difference comes from what you choose to
1:46:45stop doing. Every time you remove
1:46:47yourself from something that can be
1:46:48automated, you're creating leverage.
1:46:50Over time, that builds into something
1:46:52when your income is no longer tied
1:46:54directly to your time. So the real
1:46:56question isn't whether this works. The
1:46:58real question is what you're still doing
1:46:59right now that you don't actually need
1:47:01to be doing anymore. Because once you
1:47:02start removing those things and
1:47:03replacing them with systems, everything
1:47:05[music] changes. You're not just using
1:47:07AI. You're orchestrating it. You're
1:47:09stepping into the director seat. And for
1:47:11the first time, you're getting paid for
1:47:12your decisions and your systems instead
1:47:14of just your hours. And that's the way
1:47:16to scale in 2026 and beyond. If you want
1:47:19to make money online right now, one of
1:47:21the biggest advantages you can build
1:47:22isn't working harder or trying more
1:47:24things. It's learning how to actually
1:47:26use AI in a way that creates leverage.
1:47:28And I want to be very clear about
1:47:30something because this is where most
1:47:31people are completely misunderstanding
1:47:33what's happening. Just using AI is not
1:47:35the advantage anymore. That phase is
1:47:37already over. At this point, almost
1:47:40everyone has access to the same tools.
1:47:42People are opening Chat GBT, generating
1:47:44images, testing random prompts, and
1:47:46telling themselves they're in the game.
1:47:49But if you actually look at their
1:47:50results, nothing meaningful has actually
1:47:52changed. Their income hasn't moved.
1:47:54Their output hasn't increased in any
1:47:55serious way, and they're still stuck
1:47:57trying to figure out why it feels like
1:47:58AI isn't doing much for them. The reason
1:48:01is because they're using it at a surface
1:48:03level. They're treating it like a
1:48:04shortcut instead of using it as a system
1:48:06that compounds over time. And because of
1:48:08that, they're missing where the real
1:48:10opportunity is. Right now, there's a
1:48:13shift happening, and it's happening
1:48:14quietly. The people who understand how
1:48:16to package AI into actual digital
1:48:18products are pulling ahead very, very
1:48:21fast while everyone else is still
1:48:22experimenting without direction. The old
1:48:25model of selling basic templates,
1:48:27loweffort designs, and generic products
1:48:29is getting saturated because AI made it
1:48:31too easy. When something becomes easy
1:48:33for everyone, it stops being valuable.
1:48:35What's valuable now is not the tool.
1:48:37It's [music] how you use it, how you
1:48:39structure it, and how you turn it into
1:48:40something people are actually willing to
1:48:42pay for. That's where the money is
1:48:44moving. So, in this video, I'm going to
1:48:46break down 10 digital products you can
1:48:48create using AI that are actually
1:48:50working right now in 2026. These aren't
1:48:53outdated ideas, and they're not theory.
1:48:55These are real opportunities that people
1:48:56are using to generate serious income and
1:48:59in some cases over $50,000 a week. and
1:49:02I'm going to show you how they work, how
1:49:03they are built, and how much of the
1:49:05process AI can realistically handle.
1:49:08Now, before I go deep into this, I want
1:49:09to give you background on myself so that
1:49:11you know I have the credentials to be
1:49:13speaking on this matter. My name is
1:49:14Taran Chester. I've generated over $141
1:49:17million in sales. Yes, it's a real
1:49:19number. I've traveled to 46 different
1:49:20countries. I've paid off my parents
1:49:22house. I've owned my dream car and
1:49:23house. And most importantly, worked with
1:49:25over 50,000 plus business owners to help
1:49:27them scale their companies. Idea number
1:49:31one is AI faceless content pads.
1:49:34Obviously, you need to know what niches
1:49:35you're going to do it in. So, I'm always
1:49:37big on fitness, business, relationships.
1:49:42You can also do motivation. Examples of
1:49:44this could be, let's say, 30 to 100
1:49:48short form videos. You also have uh
1:49:51hooks or captions
1:49:54or scripts. Okay? You also have, you
1:49:57know, fully edited content. Again, this
1:50:00is obviously faceless as I said before.
1:50:02And you could probably sell this
1:50:03between, I don't know, 50 to 300 bucks a
1:50:07pop. So, these could be one-off offers.
1:50:09So, we'll just come right over here.
1:50:10We'll do 50
1:50:12to 300. Okay. Now, the way that you
1:50:15could actually create this, cuz that's
1:50:16going to be the biggest question, is you
1:50:18could use chat GBT for the hooks and the
1:50:21scripts. You could use runway or pika or
1:50:26sora for the visuals. So think of that
1:50:29like images, videos, mostly images, but
1:50:32could be one of the two. You could use
1:50:35cap cut or opus for batch edits. So this
1:50:40is kind of the package. You could do
1:50:42something in the fitness, business,
1:50:43relationship or motivation niche. You
1:50:45could sell it for 50 to 300 bucks a pop.
1:50:47ideas would be 30 to 100 short form
1:50:49videos, hooks, captions, scripts, fully
1:50:52edited content, and then these are the
1:50:54AI you would use. Use the chat GBT more
1:50:56for the hooks and the scripts. You would
1:50:58use these for the visuals. So, runway
1:50:59picasaur and then cap cut and opus for
1:51:02the batch edits. So, the AI does 90% of
1:51:05the work on this. I give this a 6 out of
1:51:0710 difficulty and maybe would cost you
1:51:0930 to 100 bucks a month. So, this would
1:51:10be the first idea that you could
1:51:12potentially use. Idea number two is
1:51:14going to be micro niche courses. And I
1:51:17would probably say you could sell this
1:51:18anywhere between 27 to $197 a pop. Okay?
1:51:22And some different ideas that you could
1:51:24use would be like how to get 10K Tik Tok
1:51:26followers in 30 days. So it's very
1:51:28specific. Or how to start a faces
1:51:29YouTube channel with AI. Okay? So
1:51:31something really simple like that. The
1:51:33way that you want to build this, okay,
1:51:36we'll just go through these in order. Is
1:51:37chatbt with the outliner lessons. Number
1:51:40two is you could use AI voice or your
1:51:42voice to create it or yours. Okay, so if
1:51:45you really were really lazy, I guess you
1:51:47could use AI. I would probably just do
1:51:48your voice, but you could literally use
1:51:50AI if you wanted to. Then you would use
1:51:52uh screen recordings and AI visuals. And
1:51:55then finally, you could host on Gumroad.
1:51:58Okay, you could even use school or
1:52:01Kajjabi. And this would probably
1:52:03honestly only take you about one to two
1:52:04days. I would give this, you know, about
1:52:0685% of the work for this could be done
1:52:08with AI. I'd give it a 5 out of 10
1:52:11difficulty and you're talking maybe 20
1:52:13to 80 bucks a month cost in terms of
1:52:15what it's going to cost you to actually
1:52:16build this out. So, this would be my
1:52:18idea number two, which would be micro
1:52:19niche courses. Now, idea number three is
1:52:22going to be AI automation templates. And
1:52:25this is where you're going to be selling
1:52:26systems instead of designs cuz the first
1:52:28two are basically designs. Okay? People
1:52:30are going to be paying I would say
1:52:31anywhere between $50 to $500 a month for
1:52:35stuff like this. So the nice thing I
1:52:36like about this idea as well is it's
1:52:39based on recurring revenue. Okay. Now
1:52:41some stuff you could use it could be
1:52:43notion dashboards. Okay. You could also
1:52:46sell AI workflows.
1:52:48You could also sell uh obviously
1:52:49automations. If you use let's say go
1:52:51high level or clickfunnels or any type
1:52:54of software system simply text whatever
1:52:56you could sell what literally you've
1:52:59already created. Okay. So some examples
1:53:01of those could be content machine OS
1:53:04right so you could say hey here's the
1:53:06template for how to create content. So
1:53:08you do content machine. You can also say
1:53:10like AI lead genen system. Okay so
1:53:14here's how to get lead genen. So again,
1:53:16these are like systems and automations
1:53:17that it's like, hey, here's how you
1:53:19follow this process. You could also do
1:53:21YouTube automation dashboard.
1:53:23So, hey, here's how to create YouTube
1:53:25content. YouTube automation dashboard.
1:53:27Okay. And then the way you could build
1:53:28this, you could use notion or air table.
1:53:32Okay. So, if you're not familiar with
1:53:34those, get familiar with that. I like uh
1:53:36notion the best to be quite honest, but
1:53:38those are definitely things you could
1:53:39do. You could use Zapier or make. I use
1:53:41Zapier. Okay. That's how you create uh
1:53:43automations that basically what Zapier
1:53:45does it connects two different softwares
1:53:47so you can continue to automate it. And
1:53:49then finally if you use chat GBT for
1:53:51prompts. Okay. So when I say prompts
1:53:54that's going to be the text the copy you
1:53:56know whatever you need to use for that.
1:53:58Okay. And you're basically packaging it
1:54:00a business in a box. It's like hey I
1:54:02will give you this automation template
1:54:04and it's going to fix either your
1:54:05content or your lead genen or your
1:54:07YouTube automation so you don't have to
1:54:09think about anymore and it just plops it
1:54:10right in front of you. Okay. So, on this
1:54:12one, it's going to be a little bit more
1:54:13manual work. I'd say AI does about 70%
1:54:15of the work. It's going to cost you
1:54:17anywhere between, I'd say, zero to 50
1:54:19bucks. Okay? Uh sometimes you can do
1:54:21zero because they'll give you like free
1:54:23software and you could actually create
1:54:24it before you actually have to pay for
1:54:26it, but usually it'll cost you closer to
1:54:2750 bucks. And then I guess this is a
1:54:29difficulty of 7 out of 10. Okay, so this
1:54:31is going to be idea number three. It's
1:54:33going to take a little bit more skill,
1:54:35but you can make a lot more money. And
1:54:37the thing I really like is it could be
1:54:38recurring revenue for you. Now, idea
1:54:40number four is going to be personalize
1:54:42AI avatars or influencers. Okay, what I
1:54:45think of this, this is kind of like
1:54:46those only fan models that you've seen
1:54:48that are actually fake. It's just AI.
1:54:50But what you can do is you can create an
1:54:51avatar and then you can sell stuff
1:54:53through them. So, for example, so here's
1:54:54your influencer up here at the top and
1:54:56then branched off from that, you can
1:54:58sell different things. So, for example,
1:54:59you could sell a profile pack. It's
1:55:01like, hey, I have this influencer and
1:55:02then here's a bunch of uh stuff you can
1:55:05use on their profile for content and
1:55:07stuff like that. Something else you
1:55:08could use is like branding kit. It's
1:55:10like, hey, here's an entire, you know,
1:55:13kit for like here's a profile picture.
1:55:15Here's like head shot for the website.
1:55:17Whatever you want to do, you could
1:55:18actually create that. And then number
1:55:20three is going to be content bundles.
1:55:22Okay. So, basically, obviously, this is
1:55:24AI avatar. More than likely, you're
1:55:26either going to use it for some type of
1:55:28videos or pictures. I would say most of
1:55:30it is going to be pictures though,
1:55:31right? It's going to be pictures around
1:55:32this. I've seen a lot of this done with
1:55:33like Only Fan stuff. I'm not suggesting
1:55:35you do that. Like I actually want to
1:55:36stay away from that industry, but you
1:55:38could definitely do that. People could
1:55:39be selling this, I would say on average
1:55:41between
1:55:42a hundred to a,000 bucks a pop. Okay?
1:55:45Cuz basically they're giving you an
1:55:47entire setup to go and do this. Now, the
1:55:50way you could create this would be
1:55:52midjourney or SDXL. Um, that's going to
1:55:56be how you create your avatar. So,
1:55:59avatar creation. The next thing is going
1:56:01to be 11 Labs. Okay, that's going to be
1:56:04your voice. And then the last part is
1:56:06hey Jen or synthesia is how you say it.
1:56:10I think sesthesia. Okay, because I've
1:56:12only used it a couple times. And that's
1:56:13going to be for actually the talking
1:56:15videos. So if you need your uh avatar to
1:56:18actually speak, that's going to be what
1:56:20you're going to use that for. Now the AI
1:56:21will do about 85% of the work here.
1:56:24Okay. I'm going to give this probably
1:56:25what a 7 out of 10. And the cost is
1:56:28going to be anywhere probably between 50
1:56:30to 100 bucks. So, as you guys can see,
1:56:31like everything I'm giving you, yeah, it
1:56:33takes a little time, takes a little bit
1:56:34of effort, there's going to be a little
1:56:35cost involved, but overall, it's going
1:56:37to be a great idea that you can do with
1:56:39pretty much relatively no work. Idea
1:56:41number five is AI ad creative packs.
1:56:43Companies are really desperate for these
1:56:45because one of the hardest things to do
1:56:46for companies is actually like get their
1:56:48ads out there and make it profitable and
1:56:50continue coming with new creatives. So,
1:56:51you can basically sell like Tik Tok ads,
1:56:53Facebook ads, obviously, whatever they
1:56:55want to use it for. And I think you
1:56:56could sell these between, I don't know,
1:56:58like a hundred to $500 a pack. The other
1:57:02thing too is you can make this
1:57:03recurring. So you could just continue to
1:57:05create ads for them, especially if
1:57:06they're videos. I think this will work
1:57:07really well for you. So the way you can
1:57:09do this is uh ChadBt creates the hooks.
1:57:13Okay. So we just use ChadBt for actual
1:57:16uh copy. We'll just say copy. Okay. In
1:57:18terms of the AI video tools to generate
1:57:20clips. Okay. Okay, so AI video
1:57:24tools to generate clips and then you can
1:57:27use cap cut
1:57:29to format the ads. Okay, so that's for
1:57:31formatting. Okay, so you're not selling
1:57:33the design here. You're really selling
1:57:35conversion. Like we want these ads to
1:57:36actually convert. So the cool part is on
1:57:38this one, I'd say 90% of the work can be
1:57:40done by AI. You're going to be looking
1:57:42about what 50 bucks a month to use these
1:57:44types of softwares. And I'm going to
1:57:46give this difficulty probably a 6 out of
1:57:4810. I would say this is probably one of
1:57:49the easier ones to do and probably one
1:57:51of the most profitable especially they
1:57:52convert right because if you can make
1:57:54really cool AI ads like there's a lot of
1:57:56company that run ads and if they don't
1:57:58know how to do it you could sell it to
1:58:00them and you could just put on a
1:58:01recurring service and like 50 bucks a
1:58:02month you could sell quite a few of
1:58:03these and like 100 to 500 bucks a month
1:58:05you could sell as a pack or you could
1:58:06sell as a recurring service. I really
1:58:08like this one. This is actually probably
1:58:09one of my more favorite ideas out of the
1:58:11ones I've done so far. Now idea number
1:58:13six is AI résumés and then LinkedIn
1:58:16optimization ads. I've seen this work
1:58:18really really well for career coaches.
1:58:19Like so if anyone is like, "Hey, I'm
1:58:21going to help you, you know, make more
1:58:22money or get a higher paying job." This
1:58:24works really really well because it's a
1:58:26lot of time and effort to actually
1:58:28continue to update people's resumes. So
1:58:30I like this idea a lot. Something you
1:58:32could do for this is like you can sell
1:58:33this between, you know, 20 to 150 bucks
1:58:37a pop. Okay? And then what you could do
1:58:40is you do ATS for optimized résumés. You
1:58:44can then use AI prompts for job
1:58:46applications. And then finally, you can
1:58:48use LinkedIn bio generators. In terms of
1:58:50what you're going to use to make this a
1:58:51reality, you can use Chat GBT for
1:58:53writing. So ChatGBT is always going to
1:58:54kind of be your go-to for copy. It's
1:58:57pretty easy. You can use that every
1:58:59single time. Canvas is going to be for
1:59:00design. And then finally, you're going
1:59:02to use AI scoring tools. So that's going
1:59:04to be for optimization. So it'll give
1:59:06you like a score and it's like, hey,
1:59:07here's how you can improve the resume or
1:59:09make it a little bit better. So on and
1:59:10so forth. So you basically will bundle
1:59:12it all together and it's a higher
1:59:13perceived value and people there's a lot
1:59:15more people who want a job than they
1:59:17want to start a business. So that's
1:59:18actually a big market for this. I would
1:59:20say like the AI will do 80% of the work.
1:59:22Okay. In terms of the cost is going to
1:59:24be about 10 to 30 bucks a pop. Okay. And
1:59:27then finally difficulty I'd give this
1:59:29like a four out of 10. Okay. And so it's
1:59:32still easy but it's way more upgraded
1:59:33like and there's a lot of people do. So
1:59:34I would say this especially like I've
1:59:36had clients who have career coaching uh
1:59:38offers. This is really good for that
1:59:39type of service. Now idea number seven
1:59:41is going to be AI print ondemand
1:59:43systems. Okay, so basically you could
1:59:45like sell the design packs for so like
1:59:47ideas could be like 100 streetear
1:59:48designs or you could sell something
1:59:49that's like AI hoodie brand kit starter
1:59:52kit. Now people aren't going to want
1:59:53random things. They're going to want a
1:59:54system that they can reuse forever. So
1:59:56the tools you would use to make these
1:59:58type of designs is I would use uh
2:00:00Midjourney or Leonardo. Okay, you can
2:00:03use Photoshop or Canva. Okay, or mockup
2:00:06generators. Okay, there's a lot out
2:00:08there. You just literally type in mockup
2:00:10generators. Okay, so the AI does about
2:00:1290% of the work. I'd say the cost would
2:00:14cost you maybe I don't know 30 bucks a
2:00:16month. And then the difficulty I would
2:00:18say is like five out of 10. So this is
2:00:21way better than like basic Etsy art,
2:00:23right? Like you can make this you could
2:00:24give it to people who have print on
2:00:25demand types of t-shirts. You're like,
2:00:26"Hey, I came up with these designs." And
2:00:28you basically you're selling the
2:00:29designs. Uh the cool thing now is like
2:00:31it's actually making designers jobs a
2:00:33little bit obsolete because AI is so
2:00:35good at like making pictures uh and
2:00:37different prints very quickly. Now idea
2:00:40number eight would be AI newsletters or
2:00:42content subscription packs. So I would
2:00:44be more prone to do the newsletter
2:00:45because I think the newsletter is a
2:00:47little bit more sticky, but you could
2:00:48also do the content subscription packs.
2:00:50Okay, so it's going to be like here's
2:00:51100 new hooks every single week or
2:00:53here's 30 Tik Tok ideas per week,
2:00:55something like that. Um, the way that
2:00:57you would actually sell this, I would
2:00:59say anywhere between like 10 to 50 bucks
2:01:01per month. And then the way that you
2:01:02would create this, right, is you use
2:01:04chat GBT to create the content. You
2:01:07would then use notion or Google Docs to
2:01:09deliver it, right? So, you're actually
2:01:11like what you're giving it to them on.
2:01:13Um, pretty simple, right? So, it's like
2:01:15here's what to say. Uh, here's the copy,
2:01:18here's the emails, etc. And then the
2:01:19last part would be Stripe or Gumroad for
2:01:22your subscription, right? To actually
2:01:24take payments. And then what I would say
2:01:26in terms of this offer is like the AI
2:01:27does like 95% of it. Like you really
2:01:29wouldn't have to do hardly anything. Uh
2:01:31the cost is going to be pretty low. Like
2:01:33I'd say 20 bucks a month. And then the
2:01:35difficulty is about 5 out of 10. So it's
2:01:38low effort but really high scale. Idea
2:01:40number nine is going to be AI voiceovers
2:01:42or audio packs. So a couple different
2:01:44ideas is like obviously voiceovers for
2:01:46anything. So you can literally have a
2:01:47voice over for a video or like a VSSL,
2:01:50right? You can also do let's say
2:01:51meditation. That's a popular one. You
2:01:54could also do story narrations. You
2:01:56could also do uh podcast intros. And
2:01:59then the way that you create this is 11
2:02:01Labs. 11 Labs is one of the best ones
2:02:02out there, I think, in terms of actual
2:02:04audio. You have also play HT. Okay. And
2:02:07then finally, you have AI sound
2:02:09generators. You could just type that in,
2:02:11but [clears throat] there's a lot. Okay.
2:02:13Um, so you can sell packs like here's a
2:02:15YouTube voice pack or here's a podcast
2:02:17audio voice over or whatever you want.
2:02:19Like obviously just has to be something
2:02:21voice related. And then I would say you
2:02:23can sell this between, you know, 20 to
2:02:26200 bucks a pop. And then I would give
2:02:29you, you know, 95% of this can be done
2:02:30by AI. Super super simple. Um the cost
2:02:33would be I would say like around 20
2:02:35bucks a month. And then difficulty for
2:02:36this one, I'm going to give it a four
2:02:37out of 10. Okay. So this is number nine.
2:02:40Again, like you kind of need to decide
2:02:41like do you want to make a little bit
2:02:43more money per se or you want to be a
2:02:44little bit easier. Usually harder things
2:02:46to do. You can charge a little bit more,
2:02:48but there's trade-offs here, but you can
2:02:49just pick whatever one makes more sense
2:02:51for you. Now, last but not least is
2:02:52gonna be number 10, which is AI websites
2:02:54or funnel templates. Okay? And this is
2:02:58actually a really good one because a lot
2:02:59of people just are not honestly uh smart
2:03:02enough or capable enough to do this. So,
2:03:04for example, pre-built landing pages,
2:03:05funnels, VSSL pages, uh sales pages,
2:03:08stuff like that. Coaching funnel
2:03:10template. You could have a for ecom
2:03:11business. You could have for lead
2:03:13generation business. Like anyone who's
2:03:15running ads or has a company pretty much
2:03:17needs a website or a funnel. Okay? So,
2:03:19you could sell this between, I'd say,
2:03:20anywhere between 50 to a,000 bucks a
2:03:23pop. There's also some people like you
2:03:24could charge $15,000. It really just
2:03:26depends on, you know, how many people
2:03:28you're trying to sell it to. Obviously,
2:03:29more people this will be in their price
2:03:31range, but you can make a lot of money
2:03:33from selling stuff like this. And the
2:03:34way that you can actually build this out
2:03:36is going to be framer or well web flow
2:03:40AI. So, that's actually going to create
2:03:41the actual funnels. then you can use
2:03:43chat GBT for copy and then you can just
2:03:46use AI design tools to come up with an
2:03:48actual design for you. Okay, so you're
2:03:51basically selling a way for companies to
2:03:52make money and so people usually will
2:03:54pay a little bit more for this. Okay, so
2:03:56the AI will do about 75% of the work. I
2:03:58think you're going to need to have a
2:03:59little bit of skill in terms of how it
2:04:01should look a little bit like you need
2:04:03to have a little bit of eye for that.
2:04:04The cost is going to be between 20 to
2:04:07150 bucks a month depending on the
2:04:08different types of softwares you use.
2:04:10And then I give this one like an 8 out
2:04:11of 10. Okay, so these are 10 different
2:04:14ideas that you guys can use. Pick the
2:04:16best one based on how much AI is used,
2:04:19the cost for you, and the level of
2:04:20difficulty. But the part that actually
2:04:22determines whether this matters for you
2:04:23or not has nothing to do with the ideas
2:04:25themselves. The reality is that
2:04:27information is no longer the bottleneck.
2:04:28There are more tools, more access, and
2:04:30more opportunities than ever before. And
2:04:32most people still don't get results
2:04:33because they never move past the
2:04:35thinking phase. They watch, they
2:04:37analyze, they tell themselves they'll
2:04:38start when they feel ready. And that
2:04:40moment never really comes. What actually
2:04:42separates the people who make money from
2:04:43this and the people who don't is how
2:04:45quickly they take something like this
2:04:47and turn it into action. The window with
2:04:49AI right now is still open, but it's not
2:04:51going to stay this open forever. Every
2:04:53one of these opportunities will get more
2:04:54competitive over time, and the people
2:04:56who move early are always the ones who
2:04:58benefit the most. You don't need to do
2:05:00all 10 of these ideas, and you don't
2:05:02need to over complicate it. You need to
2:05:03take one that makes sense to you, build
2:05:05it as fast as possible, and get it into
2:05:07the market. Once you do that, once you
2:05:09start to understand the process, and
2:05:10from there, it becomes repeatable.
2:05:12That's when things start to compound,
2:05:14and that's when this actually turns into
2:05:15something real instead of just another
2:05:17video you watched. I hope everything I
2:05:19went over this helps you or sparks some
2:05:21ideas. Wishing you all tons of success
2:05:23in 2026. I'll see you guys in the next
2:05:25video. If you want to understand how
2:05:27someone like myself is making $53,000
2:05:29per day selling digital products, then
2:05:31stay till the end of this video cuz I'm
2:05:32going to show you exactly how along with
2:05:34multiple paths you can take to do so. It
2:05:36is about choosing the right path of
2:05:37digital product and building in a way
2:05:39that can actually scale. Because some
2:05:40digital products naturally grow into
2:05:42mass businesses, while others almost
2:05:43never reach serious revenue, no matter
2:05:45how much time people spend on them. So,
2:05:46in this video, I'm going to be breaking
2:05:48down the types of digital products that
2:05:49allow someone to realistically scale to
2:05:51numbers like $53,000 per day, why they
2:05:54work, and how people can structure them
2:05:56so they can grow into very large online
2:05:58businesses. Before we get into this, let
2:06:00me give you a little bit of background
2:06:01on myself so you understand that I have
2:06:03the field of experience to be speaking
2:06:04on this subject matter. My name is Sarah
2:06:06Chester and I've generated over $141
2:06:08million in sales. I've worked with over
2:06:1050,000 plus business owners, all while
2:06:11being able to travel the world and do
2:06:13cool things like pay off my parents'
2:06:14mortgage and build schools in Africa.
2:06:16So, now that you understand my
2:06:17background, if you watch this all the
2:06:19way through, you will understand the
2:06:20different digital product models that
2:06:21make numbers like $53,000 per day
2:06:24possible and how to think about building
2:06:25one that actually has that kind of
2:06:27upside. Let's get into it. So, first up,
2:06:29we have the most common online courses.
2:06:32So, when most people think about digital
2:06:33products, they think, "Hey, I'm going to
2:06:34buy something. I'm going to take a
2:06:35course and that's basically it." That
2:06:37honestly is the laziest way that you can
2:06:39make money. There's actually a lot
2:06:40better ways in my personal opinion, but
2:06:42I actually don't think of this usually
2:06:43when I'm talking about digital products.
2:06:45Now, when you're talking about an online
2:06:46course, usually you're talking around,
2:06:47you know, $47 to $97. Maybe sometimes
2:06:51it'll be as high as $2,000. That's
2:06:53probably usually the limit, but it's
2:06:54going to be somewhere in that range,
2:06:56right? So, we'll just go back and we'll
2:06:57say 47 to 2,000, something like that.
2:06:59Now, the first thing I ever built was
2:07:01called the Rapid Muscle System. So,
2:07:02we'll just call it RMS, and I sold it
2:07:04for $47. Now, the benefit is I was able
2:07:06to learn a lot of the operational sides
2:07:08of things. I was able to learn how to
2:07:09build funnels and emails and SMS and how
2:07:14to set up automations. I mean, I
2:07:16literally had no idea how business
2:07:17worked. And so, this was a full
2:07:19education that most people just never
2:07:20actually learn these things. The
2:07:22downside was that because it was $47,
2:07:24there's only two ways to really sell.
2:07:26You can sell things virally or with ads.
2:07:29Well, the issue with ads is that it
2:07:31would usually cost $100 to make one $47
2:07:34sale. So, that doesn't work. So, I'd
2:07:35have to go viral. But as we all know,
2:07:36going viral is very hard, right? Most of
2:07:39us cannot do it. So, this usually only
2:07:41works really well if you have a big
2:07:43following or you don't care if you make
2:07:45a lot of money, but you're just lazy,
2:07:46right? And you're like, "Hey, if I make
2:07:47a little money here and there, it's
2:07:48fine." But when I sold this, I only made
2:07:50$2,000 over 2 years. And the reason was
2:07:51that I would post on social media. I
2:07:53wouldn't DM anybody. I wouldn't get on
2:07:55any calls. I couldn't afford ads. And
2:07:56so, I just really spun my circle. So,
2:07:58you can definitely make a lot of money
2:07:59doing this, but the person that usually
2:08:01does well with this type of offer is
2:08:02going to be like a Kim Kardashian,
2:08:04Justin Bieber, someone famous who gets a
2:08:06lot of eyeballs. And so, it makes more
2:08:07sense for them to not build out this
2:08:09massive team, but just convert a
2:08:10fraction of those eyeballs into
2:08:12customers. So, next up, we have paid
2:08:14membership communities. Now, membership
2:08:16sites, the benefit is that it's
2:08:18recurring income. So if I have a
2:08:20membership community, I do like the fact
2:08:22that it's recurring income. But the
2:08:23problem usually is that when it's
2:08:25informationbased, people usually fall
2:08:27off after about 3 months. Okay? So let's
2:08:29say, for example, you're selling
2:08:31something for, you know, $47. The
2:08:33problem is that after 3 months, those
2:08:35people are going to go ahead and fall
2:08:36off. And so you might make $150 and then
2:08:38you're constantly putting out content,
2:08:40but after a while, like it's kind of the
2:08:41same thing, right? And so if you're
2:08:43going to actually run a successful
2:08:44membership course, usually you want to
2:08:46build it in a way where it's going to
2:08:48continue to deliver value. So for
2:08:50example, like that's why a lot of times
2:08:51this isn't actually along the same
2:08:53wavelength, but it's similar is tech.
2:08:55It's recurring. It's not a membership
2:08:56site, but people still have to pay for
2:08:58the tech to get it to work. Or someone
2:09:00might pay for like subscription for
2:09:02clothes, right? It's like, hey, every
2:09:03single month we're going to bring you
2:09:04new clothes or shoes or I don't know,
2:09:06there's all kinds of stuff out there.
2:09:07There's like shaving. Those are the
2:09:09types of things where people are like,
2:09:10hey, at least I'm getting new value. But
2:09:11when it's around info products or
2:09:14information, I don't see this work as
2:09:15well. Now, again, it goes back to the
2:09:16same thing. If you're going to do some
2:09:18type of membership site, it's usually
2:09:19going to be low ticket and that means
2:09:21you're going to have to go viral or
2:09:22you're going to have to run ads. Again,
2:09:23this is going to be more for someone who
2:09:24can go viral, who has a big following.
2:09:26What you're going to notice is that more
2:09:27times than not, people fail in business
2:09:29because they're constantly going after
2:09:30these viral tactics. Well, if it was
2:09:32that easy to go viral, more people would
2:09:34do it. So, instead, you need to build
2:09:35around ads. And we're going to get into
2:09:37a couple other options you can do if you
2:09:39go with ads. But the benefit is when you
2:09:40run ads, if you sell something, let's
2:09:42say for $3,000, I'll show you this in a
2:09:44second. And you spend $1,000 on ads, you
2:09:46make $2,000 of profit, and those margins
2:09:49allow you to scale and actually make
2:09:50money. But if you're just going to
2:09:52constantly try to go viral and sell
2:09:54things for cheap, um, that's tough,
2:09:55right? And that's why most of the times
2:09:57this won't work. So again, if you have a
2:09:59big following or you don't want to do a
2:10:01lot of fulfillment, this is great, but
2:10:02it's going along the same wavelength of
2:10:04doing some type of PDF or course because
2:10:07ultimately, unless you have a massive
2:10:08following, it's not going to work out
2:10:10well for you. Okay, next up, we have
2:10:11business tech and systems. Now, when I
2:10:14think of business, tech, and systems, I
2:10:16think of all the things I learned back
2:10:18in the day when I sold the rapid muscle
2:10:19system. So, most people don't know how
2:10:21to do this. This is going to be funnels,
2:10:23automations,
2:10:24emails, SMS, etc. So, it's not that
2:10:28these are super difficult, at least for
2:10:30me, but it's that they do take a lot of
2:10:32time and consumption and you have to
2:10:33learn the ropes. So, you can go to
2:10:35someone easily and you could do uh
2:10:37what's called a micro COO offer, okay?
2:10:39Or anything lesser and you can say,
2:10:41"Hey, I will set up all your funnels,
2:10:42your automations, your emails, your SMS,
2:10:44make sure all the systems are working
2:10:46properly so that you can run your
2:10:48business and let it function." And you
2:10:49could charge usually for this like
2:10:50anywhere between 3 to 5K a month and
2:10:52maybe do about 2 hours of work a day. So
2:10:55I'm not saying you have to be a micro
2:10:56COO. You could also just be an
2:10:57operational manager or you could be a
2:10:59tech support person. But the point is
2:11:00that there's a lot of business owners
2:11:02who need to run the operational side of
2:11:04business, but they don't really
2:11:05understand how. They're just more of an
2:11:06idea person, right? They have this great
2:11:08idea, they want to execute on it, but
2:11:09they actually have no idea. Now, the
2:11:11benefit of this type of offer is again
2:11:13only way to make money is go viral or
2:11:15ads. I'm going to keep saying the same
2:11:16thing over and over because that is the
2:11:17only way. It's either you get it for
2:11:18free and usually you have to get a lot
2:11:20of eyeballs going viral or you spend
2:11:21money. The benefit here is because you
2:11:23could sell this for 3 to five grand is
2:11:25you could spend $1,000 on ads, you could
2:11:27get 100 leads, you have 10 calls, you
2:11:29close one person and let's say you close
2:11:31that person at 3K. Well, you get to
2:11:33pocket two grand. Boom, bada bing, you
2:11:35are now in a good place. So, this is
2:11:37actually one of my favorite things to
2:11:38have people sell. It's not an ad agency
2:11:40per se. You're not running ads or doing
2:11:42media, but you're doing all the backend.
2:11:44And the thing is, back-end stuff is very
2:11:46valuable because they always need it.
2:11:47It's always changing. If they do a new
2:11:49funnel or have a new website page where
2:11:50they have to do new emails or SMS
2:11:52messages, new follow-up systems, you're
2:11:54going to need this type of system. So,
2:11:56if you can start or learn business
2:11:59systems, you can make a lot of money.
2:12:01And to be quite frank, if I wasn't a
2:12:02business owner and I had to start over
2:12:04again, this is probably what I would go
2:12:06into. You could easily with this type of
2:12:07offer make $20,000 a month, work 6 to8
2:12:10hours a day, and the retention of these
2:12:11clients is ongoing for a long time
2:12:14because they always need the tech stack
2:12:15and systems that you're going to
2:12:16implement. Next up, we have one of my
2:12:18favorites, which is coaching. And one of
2:12:20the reasons I love coaching is that
2:12:22there's zero cost in terms of
2:12:24fulfillment, but you can really jack up
2:12:25the price points. Now, why are you able
2:12:27to do that? It comes down to one word.
2:12:29You get more access. So, someone goes,
2:12:31"Hey, Tanner, how much is it to work
2:12:32with your team?" And I say a random
2:12:34number. Let's say I say 10,000 for 4
2:12:36months and we're doing a lot of
2:12:37intensive work. How much is it to work
2:12:38with you? I could say 100,000 for 4
2:12:40months. Well, why would it cost more to
2:12:42work with me if it's the exact same
2:12:43thing? It's because of the access,
2:12:45right? So, when you can access someone
2:12:47who's higher level than you or makes
2:12:49more money than you or you deem as more
2:12:50valuable, you can push the price point.
2:12:52So, for example, if I sell a $47 program
2:12:54like I did back in the day, the Rapid
2:12:56Muscle System, all I did to start
2:12:58coaching and fitness is I raised that
2:13:00price point to 1,500 and I gave them one
2:13:02toone support. That's all I did. I was
2:13:03able to go from $47 to 1,500 because
2:13:06they got onetoone support with me. And
2:13:07what that allowed me to do is instead of
2:13:09spinning my wheels in circles trying to
2:13:10go viral, which I did for a long time.
2:13:12What I did instead [music] is I then
2:13:14started running ads and I could spend
2:13:16a,000 bucks, I usually would get a
2:13:17100red leads, I'd get, you know, 10
2:13:19calls. And because I was really good at
2:13:21sales at the time, I closed like four
2:13:22deals. And at the time, I was selling
2:13:23$3,200 packages. So 3,200 times 4 if I
2:13:27can do the math really quickly. So
2:13:2812,800. I I used to be a mathematician,
2:13:31believe it or not. That was a lot of
2:13:32cash. I can make very quickly just by
2:13:34pushing this price point up. And it's
2:13:35really just comes down to access because
2:13:37people deem that more valuable.
2:13:38One-on-one is more valuable than group.
2:13:40So on and so forth. So people usually
2:13:42will ask me though, they'll say, Tanner,
2:13:43like how do I come up with, you know,
2:13:45something to sell or what do I coach on
2:13:47or people will pay for anything. The key
2:13:49thing is this. I say this in a lot of my
2:13:51videos. You have to tie back what you
2:13:52sell to one of these three areas. Okay?
2:13:54So kind of think of these as
2:13:55overlapping. You have health, you have
2:13:57wealth, and you have relationships. So
2:13:59everyone in life wants better
2:14:01relationships. They want better health.
2:14:02They want more wealth. So, what you do
2:14:03has to tie back to one of those three
2:14:05things. If it doesn't tie back to one of
2:14:07those three things, people are not going
2:14:08to pay you premium prices. The benefit
2:14:10is though, when you do tie it back to
2:14:13those things, they will. So, for
2:14:14example, things that I've sold, I've
2:14:16sold fitness coaching. I've sold
2:14:18business coaching or consulting,
2:14:19whatever you freaking want to call it.
2:14:20I've seen relationship coaching. I've
2:14:22seen people uh help with gardening. I've
2:14:24seen people help with handstands. Like,
2:14:26crazy stuff. The thing is, if you have a
2:14:28skill that ties back to one of these
2:14:30three things, start with that because
2:14:31people go, "Well, you know, I don't want
2:14:32to start a fitness business. I want to
2:14:33do what you do, Tanner. Start with what
2:14:34you know. If you don't know anything,
2:14:36which is a bunch of BS, you can
2:14:37literally go to sites." Well, obviously
2:14:39you could pay me. You could click the
2:14:40link down below. We could teach you
2:14:41something. Or if you want to go a free
2:14:42route, you can go to um.com or
2:14:44Allison.com. Now, um.com, I believe, is
2:14:46more 100 bucks and less and you can
2:14:48learn like anything you want on there.
2:14:49That's actually where I learned Facebook
2:14:50ads for like 50 bucks. But if you don't
2:14:52want to do that, you could go to
2:14:54allison.com. It has one S or excuse me 1
2:14:56L and you can go there and it's free.
2:14:58You can type in anything you want and
2:14:59learn that skill. So you go to udemy.com
2:15:01and go to allison.com and you learn a
2:15:03skill around that. And the reason I like
2:15:05it is again I'm a bigger fan of running
2:15:07ads versus going viral. So this is one
2:15:09of my favorite things to do because you
2:15:11can push the price point up simply by
2:15:12giving people more access and people are
2:15:14willing to pay more for it which allows
2:15:15you to run ads and helps you be a lot
2:15:17more successful. Now number five is
2:15:19going to be software or we'll say micro
2:15:21niche micro SAS is probably better
2:15:23tools. Okay, so software or micro SAS
2:15:25tools. Now, the great thing about
2:15:27software is if it works, I mean, it will
2:15:29crush and you can make a ton of money.
2:15:31The hard thing is it's really hard to
2:15:32get into it. Takes a lot of capital,
2:15:34takes a lot of time, takes a lot of
2:15:35energy. To give you guys context, I've
2:15:36been working on a piece of software for
2:15:38the last 2 years. It could literally
2:15:40just be a complete net negative. Like, I
2:15:42can make no money from it, but I've been
2:15:43working on it for the last 2 years. So,
2:15:45hopefully it turns into something right
2:15:46now. The other thing you could do is
2:15:48like a micro SAS tool. So, that's like a
2:15:49Google Chrome extension. So, it's going
2:15:51to be a lot cheaper, a lot safer, and
2:15:52you can give it to business owners
2:15:54typically for things that they do on a
2:15:55daily basis. What I noticed is a lot of
2:15:57the softwares out there, a lot of
2:15:58business owners actually need or can use
2:16:00them. So, as I've been growing in
2:16:02business and I'm going from coaching,
2:16:04consulting to higher level things, I'm
2:16:05like, "Hey, what are the type of
2:16:06softwares that my clients use and then
2:16:08just building that for them." Now, it
2:16:09takes a lot of time, money, effort, etc.
2:16:11But again, these can really crush. So, a
2:16:13piece of software I'm working on right
2:16:14now. Hopefully, by the time this video
2:16:15comes out, it's going to be launched.
2:16:17It's in beta phase right now, but it's
2:16:181,500 a month. Now, if a business must
2:16:21use this to be successful in business,
2:16:22if I get at 1,500 a month, that's
2:16:24$18,000 a year. And the benefit with
2:16:26selling this is you usually can give
2:16:28free trials. So, you can get people in
2:16:30really easy. The hard part is the
2:16:31upfront capital and the level of
2:16:33experience and time and stuff like that.
2:16:34It just it takes a lot of stuff. Now,
2:16:36micro SAS tools are usually going to be
2:16:38cheaper, like 97 bucks. So, for example,
2:16:39there was actually company out there
2:16:41called Group Track, and I used them at
2:16:42one point. I don't use them anymore.
2:16:44Nothing wrong with them, etc. But what
2:16:45they did is when people came to your
2:16:46Facebook groups, you could let them in
2:16:48and then they would scrape their names
2:16:49and emails and phone numbers based on
2:16:51the questions you asked and then that
2:16:52would go straight into my email system.
2:16:54They were the only ones who could do it
2:16:55at the time. I think it's a little
2:16:56different now, but they were the only
2:16:56ones who could do it at the time. So
2:16:57they could go out and sell this for 97
2:16:59bucks a month and people would just pay
2:17:01for it over and over and over again
2:17:02because they needed it to be able to
2:17:04scrape that information of people who
2:17:05came into their Facebook group. So this
2:17:07is actually one of my favorite ones. I
2:17:08actually think this is better than all
2:17:10of them, but it's the hardest one to get
2:17:11into. So, you know, apples for apples,
2:17:13oranges to oranges, like this is not
2:17:15where I would start. But if you have
2:17:17experience in one of these areas or
2:17:18you're willing to take a heavier risk,
2:17:21this is something that I really like.
2:17:22Coming up next is number six is
2:17:24actionable playbooks and guides. We'll
2:17:26just call these guides or PDFs. So,
2:17:28again, this kind of goes back to selling
2:17:30a course or so. This is usually a
2:17:31one-off thing. So, it's not, you know,
2:17:33curriculum and a bunch of videos. It's a
2:17:35one-off thing. But again, the issue with
2:17:37this is usually you have to go viral and
2:17:38you can't afford ads. So this could be
2:17:40like a protein recipe book. Okay, so
2:17:43protein foods or this could be, you
2:17:45know, how to run Facebook ads. So it
2:17:47it's just one specific thing usually.
2:17:50And the benefit is it's easy. It's not a
2:17:51lot of fulfillment. You can sell it
2:17:53really cheaply. But again, you usually
2:17:54have to go viral. If you don't have
2:17:56higher pricings on the back end, this
2:17:58doesn't work. So again, number six isn't
2:17:59bad. It's just it's a great way to
2:18:01start. You can get your feet wet. You
2:18:03can learn how to kind of build stuff,
2:18:04kind of learn how to market, but
2:18:05ultimately it's really only built for
2:18:07people have really big followings. this
2:18:08isn't going to be my go-to for business
2:18:10owners who want to make a lot of money.
2:18:12Like for most people, you don't have a
2:18:13following, so we have to run ads. And
2:18:15this just does not support that model.
2:18:16So, all six of those can work, but for
2:18:19the majority of you who don't have big
2:18:20followings, I would stick with either
2:18:22number three, which was the systems,
2:18:24right? Where you go into someone's
2:18:25business and you actually build out the
2:18:26systems and you're a little bit of a
2:18:27micro COO, or you do the coaching or
2:18:30consulting where you can push the price
2:18:31point simply just teaching people what
2:18:33you know. And the reason is again for
2:18:35these two, you can run ads. And at the
2:18:37end of the day, if you don't get to ads,
2:18:39I just think most people aren't
2:18:40successful. They start these businesses,
2:18:41they really struggle, they have a very
2:18:43hard time, and they can't stick with it
2:18:44because they don't see any traction
2:18:45after years and years. So, to give you
2:18:47guys context, in the first two years of
2:18:48business, I made $2,000. In the last
2:18:50eight, I've done 141 million. Big
2:18:52difference. I'm not saying you're going
2:18:53to do 141 million, but I am trying to
2:18:55say that the model matters a lot. Warren
2:18:57Buffett himself says it's not about how
2:18:58hard you wrote, it's about what vehicle
2:18:59you're in. It's the same thing here. So
2:19:01when you look at digital businesses
2:19:02generating numbers like $53,000 per day,
2:19:04the pattern is almost always the same.
2:19:06They're not chasing dozens of different
2:19:08ideas. They usually focus on solving one
2:19:10valuable problem, packaging that
2:19:12solution into a scalable digital
2:19:13product, and then improving over time as
2:19:15the audience grows. Digital products
2:19:17rarely become large businesses because
2:19:18they're complicated. They become large
2:19:20because they solve a real problem
2:19:21clearly and consistently reach the right
2:19:23people. So if you're thinking about
2:19:25building a digital product business, the
2:19:26most important step is not trying every
2:19:28single model at once. is choosing the
2:19:30one that fits your experience, your
2:19:31strengths, and the type of problem you
2:19:33understand best, and then committing to
2:19:34building it properly. If you guys found
2:19:36this helpful, make sure to subscribe and
2:19:37follow along for more insights on
2:19:39building scalable online businesses and
2:19:41digital products, or reach out to me
2:19:42personally using the links in the
2:19:43description or pin comment below, and I
2:19:45can help you drive real results fast. If
2:19:47you want to get ahead of 99% of people
2:19:49right now, one of the biggest unfair
2:19:50advantages you can build is learning how
2:19:52to use AI properly. And I say properly
2:19:54because that is where the separation
2:19:56actually happens. Most people right now
2:19:57are technically using AI, but they're
2:19:59using it at such a surface level that
2:20:01it's not really changing their life,
2:20:02their output, or their income in any
2:20:04meaningful way. They're asking it random
2:20:06questions, getting average responses,
2:20:08and then wondering why they are not
2:20:09seeing massive advantages from it.
2:20:11Meanwhile, there's another group of
2:20:12people quietly building real leverage
2:20:14with it. They're getting better output,
2:20:15making faster decisions, organizing
2:20:16their businesses better, creating
2:20:18content quicker, and using AI in a way
2:20:20that actually compounds over time. That
2:20:22is where the real advantage is. It's not
2:20:23just in using AI. it is in knowing how
2:20:25to use it better than the average
2:20:27person. So, in this video, I'm going to
2:20:29be breaking down the exact ways you can
2:20:30use AI to separate yourself from almost
2:20:32everybody around you, even if you're a
2:20:34complete beginner. I'm going to show you
2:20:35the frameworks, the setup, and the
2:20:37practical moves that actually make this
2:20:39useful instead of gimmicky. Now, before
2:20:40we get into this, let me give you some
2:20:42context on where I am coming from. I've
2:20:44spent years building content, scaling
2:20:45brands, understanding systems, and
2:20:47figuring out how to move faster in
2:20:48business and execution. And what I can
2:20:50tell you with full confidence is that AI
2:20:52is one of the biggest lever shifts I've
2:20:53seen in a long time. If you understand
2:20:55how to set this up the right way, you
2:20:57can save an insane amount of time, make
2:20:58better decisions, and operate at a level
2:21:00most people simply are not operating at
2:21:02yet. So, if you stay with me through
2:21:03this whole video, you're going to walk
2:21:05away with a much better understanding of
2:21:07how to actually use AI to get ahead
2:21:09instead of just playing around with it.
2:21:11Let's get into it. The first thing you
2:21:12need to understand is that most people
2:21:13are using AI in a way that is way too
2:21:15casual. They're treating it like a fun
2:21:17little tool instead of what it actually
2:21:18is, which is leverage. What I mean by
2:21:20that is the average person opens up
2:21:22TRGBT, asks it something basic like,
2:21:24"Write me a caption, give me 10 ideas,
2:21:26summarize this paragraph, or make this
2:21:27sound better." And yes, technically that
2:21:29is using AI, but that is not the kind of
2:21:31usage that gets you dramatically ahead
2:21:33of other people. That kind of usage
2:21:34might save you a few minutes here and
2:21:36there, but is not transforming the way
2:21:38you think, execute, or build. It is
2:21:40basically just digital convenience. And
2:21:42convenience is fine, but convenience
2:21:44alone is not what creates separation.
2:21:46The people who are actually pulling away
2:21:47from everyone else are using AI
2:21:49differently. They're not just asking it
2:21:50to do little one-off tasks. They're
2:21:52using it to improve how they make
2:21:53decisions, how they organize
2:21:55information, and how they build
2:21:56repeatable systems and how they increase
2:21:58the quality and volume of their output.
2:22:00That is the massive difference. It is
2:22:02the difference between using a
2:22:03calculator once and building an entire
2:22:04machine that helps you solve problems
2:22:06faster every single day. One is
2:22:07occasionally helpful, the other is real
2:22:09leverage. And that is why I say most
2:22:11people are using AI wrong. They're
2:22:12interacting with it, but they're not
2:22:14building anything with it. They're
2:22:15touching it, but they're not integrating
2:22:16it into the way they operate. And
2:22:18because of that they stay average while
2:22:19thinking they are ahead. If you want to
2:22:21separate yourself you have to stop
2:22:23looking at AI as something you can
2:22:24occasionally use and start looking at as
2:22:26something you can structure into your
2:22:27everyday life work and thinking. Once
2:22:29that mindset shifts everything starts to
2:22:31change. The next thing I will say and
2:22:33some people are not going to love
2:22:34hearing this is that if you are serious
2:22:36about using AI at a high level you need
2:22:38to stop approaching it with a cheap
2:22:40mindset. A lot of people want a huge
2:22:41edge, but they want to build it entirely
2:22:43for free. And sometimes that mindset
2:22:45actually costs them more and less time,
2:22:48worse results, and a lower quality
2:22:49output than the subscription would have
2:22:51cost in the first place. If you're using
2:22:53AI constantly, whether for content,
2:22:55business decisions, writing, ideation,
2:22:57systems, analysis, or research, then
2:22:58having access to better models and
2:23:00better features matters. It matters
2:23:02because better tools create better
2:23:04outputs, and better outputs affect
2:23:06everything else downstream. People will
2:23:08spend money without thinking twice on
2:23:09food delivery. like Uber Eats, random
2:23:11subscriptions, and things that do not
2:23:13move their life forward at all. But the
2:23:15second you tell them to spend money on a
2:23:16tool that can actually increase their
2:23:18productivity, their speed, their earning
2:23:20power, they suddenly become hesitant.
2:23:22That is just backwards thinking. Because
2:23:24if a tool can help you think better,
2:23:25move faster, write better, analyze
2:23:27smarter, and save you hours every week,
2:23:29that is not an expense in the normal
2:23:31sense. That is leverage. And leverage,
2:23:33when used properly, pays for itself many
2:23:35times over. I'm not saying spending
2:23:37money magically makes you better. It
2:23:38does not. But if you're serious about
2:23:40getting ahead, you should be willing to
2:23:41invest in the tools to make that
2:23:43possible. The bigger mistake is acting
2:23:45like the free version of everything is
2:23:46enough while wondering why your results
2:23:48still look average. So before anything
2:23:50else, understand this. If you want
2:23:52professional level outcomes, start
2:23:54treating the setup seriously. Do not
2:23:56handicap yourself and then act surprised
2:23:58when the results are weak. One of the
2:23:59biggest reasons AI gives people weak or
2:24:01generic responses is because it has
2:24:04almost no real context about them. Most
2:24:06people are starting from scratch every
2:24:07single time they open a chat window.
2:24:09They're asking for strong output from a
2:24:10system that does not actually know
2:24:12anything about their role, their goals,
2:24:13their preferences, their business, their
2:24:14tone, constraints, or priorities. That's
2:24:16a huge mistake. If you were working with
2:24:18a real employee, a consultant or an
2:24:20assistant or an adviser, you would not
2:24:22expect them to do amazing work for you
2:24:24without context. You would have to
2:24:25explain who you are, what you do, how
2:24:27you think, what matters to you, what
2:24:29kind of businesses you run, what your
2:24:30goals are, and what kind of output you
2:24:32may prefer. The more they know, the
2:24:34better they can help you. AI works in
2:24:35the exact same way. That is why one of
2:24:37the smartest things you can build is
2:24:38what I would call a master context
2:24:40document. This is essentially a document
2:24:42that explains who you are, what your
2:24:43role is, what your business is, what you
2:24:45care about, how you make money, who you
2:24:46serve, what your priorities are, and how
2:24:48you want AI to think when helping you.
2:24:50And the beauty of this is you do not
2:24:51need to sit there and overthink how to
2:24:53create it from scratch. You can
2:24:54literally ask AI to interview you and
2:24:56build it with you. You can tell it your
2:24:58role, the type of work you do, what kind
2:25:00of business or life situation you are
2:25:01in, and ask it to generate the questions
2:25:03needed to create a complete context
2:25:05profile. That is where things start to
2:25:06get powerful because now instead of
2:25:08getting generic advice made for nobody,
2:25:10you start getting responses tailored to
2:25:12your actual situation. AI can give much
2:25:14better recommendations when it
2:25:15understands the full picture. It can
2:25:16think in relation to your goals instead
2:25:18of speaking in broad big generalities.
2:25:20And once you have that master context
2:25:21built, you can use it over and over and
2:25:24over again. That means better prompts,
2:25:25better outputs, better decisions, and
2:25:27less time repeating yourself every time
2:25:28you want help with something. This alone
2:25:30puts you ahead of a massive percentage
2:25:32of people because most people never even
2:25:34set the foundation properly. They just
2:25:36keep asking random questions and wonder
2:25:38why the responses feel random, too.
2:25:40Here's where things go from useful to
2:25:42genuinely powerful. Most people interact
2:25:44with AI in oneoff moments. They ask for
2:25:47something, maybe tweak it once or twice,
2:25:49use the result, and then they move on.
2:25:50The problem with that approach is that
2:25:52even if you eventually get a good
2:25:54answer, you're not capturing the process
2:25:56that got you there. So the next time you
2:25:57want something similar, you have to
2:25:59start all over again. That is
2:26:00inefficient. What smart people do is
2:26:02different. They refine the output until
2:26:04it becomes exactly what they want and
2:26:06then they reverse engineer the logic
2:26:07behind it so that they can reuse it in
2:26:09the future. In other words, instead of
2:26:10treating each good result like a lucky
2:26:12accident, they turn it into a repeatable
2:26:14system. This matters a lot. Let's say
2:26:16you're trying to write better emails,
2:26:18better content, better outlines, better
2:26:19sales copy, or better strategic plans.
2:26:21The first output is usually not great.
2:26:23You may need to go back and forth
2:26:24several times. You may need to adjust
2:26:26the tone, change the structure, remove
2:26:28certain language, make it tighter, make
2:26:29it sharper, or make it sound more like
2:26:31you. That refining process is typically
2:26:33normal, but once you finally get it
2:26:34right, the smart move is not to just
2:26:36copy that result and move on. The smart
2:26:38move is to ask the AI to create the
2:26:40underlying instruction set that would
2:26:41consistently produce that kind of output
2:26:43again. That way you are not rebuilding
2:26:45from zero next time. You are now working
2:26:47from a repeatable blueprint. That is
2:26:49where real leverage begins because now
2:26:51you're not just using AI to create
2:26:52something once. You're building
2:26:54intellectual property around how you
2:26:55want work to be done. You're codifying
2:26:57quality. You turning trial and error
2:26:59into a reusable asset. And that kind of
2:27:01thinking is exactly what separates
2:27:03professionals from casual users. Casual
2:27:05users want a result. Serious users want
2:27:07a system that keeps generating results.
2:27:09That is a completely different level of
2:27:10understanding. And it gives you an edge.
2:27:12Almost nobody around you is building.
2:27:14Another huge reason people get weak
2:27:15results from AI is because they keep
2:27:17everything scattered. Every new chat is
2:27:18random. Every question is disconnected.
2:27:21Every conversation starts from zero. And
2:27:23then people wonder why the responses
2:27:24feel shallow. Think about it like this.
2:27:26If you had a giant project in your real
2:27:28life, whether that was buying a house,
2:27:29building a business, planning a major
2:27:31launch, mapping out your finances, or
2:27:32solving a family related decision, you
2:27:34would not keep all that information
2:27:36loose in random places and expect it to
2:27:38think clearly. You'd want all the
2:27:39relevant context in one place. That same
2:27:41logic applies here. When you organize
2:27:43your conversations, files, documents,
2:27:45decisions, and context around specific
2:27:47projects, AI becomes dramatically more
2:27:49useful because it can reference the
2:27:50entire body of information over time
2:27:52instead of reacting to isolated
2:27:54questions. That means if you have a
2:27:55business project, a personal finance
2:27:57project, a health project, content
2:27:58project, or family decision-making
2:28:00project, you can build separate
2:28:01containers of context around each one.
2:28:03And once the context is loaded in, you
2:28:05are no longer reexplaining the basics
2:28:07every time you want help. That saves a
2:28:08lot of time, but more importantly, it
2:28:10increases the intelligence of the
2:28:12output. Because the quality of AI
2:28:13responses is directly tied to the
2:28:15quality of context you give it. A
2:28:17disorganized person asking scattered
2:28:18questions is going to get scattered
2:28:20responses. A person with structured
2:28:22information, clear categories, and a
2:28:24project specific context is going to get
2:28:26much better strategic help. This is one
2:28:28of those things most people completely
2:28:30overlook because they think the magic is
2:28:32in the prompt alone. It is not. The
2:28:35environment matters, the structure
2:28:36matters, the context matters. When you
2:28:39start organizing your life and work into
2:28:40AI supported projects, the tool starts
2:28:42feeling much more more like a long-term
2:28:44strategic assistant and much less like a
2:28:46random chatbot. And once you experience
2:28:48that difference, it becomes very hard to
2:28:50go back to the messy way of using it.
2:28:52One of the most frustrating things about
2:28:54using AI, especially for writing, is
2:28:56that you can get something that is
2:28:57almost good, ask it to make a small
2:28:59improvement, and then suddenly it
2:29:01rewrites the entire thing in a way that
2:29:03loses what was working in the first
2:29:04place. A lot of people have had that
2:29:06experience. You are close to the output
2:29:08you want. You ask for a minor change,
2:29:09and then the whole thing comes back
2:29:11feeling different, less natural, or full
2:29:13of weird warning you never wanted. That
2:29:15is where a more edible workflow becomes
2:29:17important. Instead of constantly asking
2:29:18AI to fully regenerate everything, you
2:29:20want to work in a way that lets you
2:29:22refine and shape the output more
2:29:23precisely. You want to be able to
2:29:25preserve what is already good, manually
2:29:27tweak what needs work, and gradually
2:29:28guide the writing into the form you
2:29:30actually want. That kind of process is
2:29:31powerful because it allows you to create
2:29:33and edit at the same time. And this
2:29:35matters whether you're writing emails,
2:29:36scripts, offers, ad copy, SOPs,
2:29:38playbooks, strategy docs, or anything
2:29:40else. The goal is not to let the AI keep
2:29:42bulldozing the page over and over again.
2:29:43The goal is to collaborate with it in a
2:29:45way that makes the output more accurate,
2:29:47more natural, and more aligned with your
2:29:48real voice. This is especially important
2:29:50if you hate the obvious AI tone that a
2:29:52lot of outputs have. The overexlaining,
2:29:54the stiff structure, the unnatural
2:29:55phrasing, the generic language, all of
2:29:57that starts to go away more when you
2:29:59work in a refinement process instead of
2:30:01endless rewrite process. And once you
2:30:03refine something into the exact style
2:30:04and quality you want, then again, you
2:30:07turn that into something reusable. That
2:30:09way, future output starts much closer to
2:30:11your standard instead of forcing you to
2:30:12fight with the model from scratch every
2:30:14single time. That is a much higher level
2:30:16way to use AI. Most people are stuck in
2:30:18the cycle of prompt, rewrite, hate it,
2:30:21prompt again, and waste time. The people
2:30:23who get ahead to learn how to shape
2:30:25output intelligently instead of
2:30:26constantly resetting the whole process.
2:30:28Another thing that separates power users
2:30:30from average users is that power users
2:30:32do not want to keep repeating the same
2:30:33preferences over and over again. If you
2:30:35always want short responses, cleaner
2:30:37formatting, fewer unnecessary intros,
2:30:39less fluff, a certain tone, a certain
2:30:41structure, or specific writing
2:30:43characteristics, you should not have to
2:30:44remind AI every single time. That is why
2:30:46customizing the way it responds by
2:30:48default is such a smart move. Think of
2:30:50it like setting your home address in a
2:30:51maps app. Once it is there, you no
2:30:53longer have to keep entering the same
2:30:54destination every single time. The
2:30:56system already knows where home is. It
2:30:58already understands your default. And
2:31:00that same idea applies here. If you know
2:31:02you want responses to be concise,
2:31:04sharper, more direct, more natural, more
2:31:06conversational, or more aligned with how
2:31:07you personally speak and write, then you
2:31:09should build those defaults into the way
2:31:10AI responds to you. That way, every
2:31:12conversation starts from a stronger
2:31:14baseline. And this is one of the easiest
2:31:16wins, but most people skip it. And then
2:31:18they spend half their time correcting
2:31:19style issues that never should have been
2:31:21there in the first place. The best part
2:31:22is you can even use AI to help you
2:31:24create these preferences. You can
2:31:26describe the way you like things
2:31:27written, the tone you prefer, the
2:31:29formatting you like, what you hate, and
2:31:31what you want removed, and have it help
2:31:32generate the right instruction set. That
2:31:34makes every future interaction smoother.
2:31:36And that is really what this whole video
2:31:38is about. It's about reducing friction
2:31:40and increasing leverage. Small
2:31:41improvements in setup create major
2:31:43improvements in output. And when those
2:31:44improvements happen every single day,
2:31:46they compound hard. Once you have a
2:31:48process that works really well, one of
2:31:49the smartest things you can do is stop
2:31:51leaving it as raw text that you have to
2:31:53manually paste in every single time.
2:31:55That is where custom AI tools become
2:31:57extremely useful. If you have a certain
2:31:59type of output you use all the time,
2:32:00maybe that is writing scripts,
2:32:02structuring offers, analyzing content,
2:32:04creating email drafts, building
2:32:05outlines, coaching clients, or
2:32:06generating ideas in a very specific way.
2:32:08Then you can package those instructions
2:32:10into a dedicated tool that performs that
2:32:13job consistently. Let's take chat GBT
2:32:15for example. when it comes to custom
2:32:17outputs. So, come over here to the
2:32:18screen. I'll show you guys how I use
2:32:19chat GBT. So, first off, if you haven't
2:32:21done this part, make sure you go to the
2:32:24settings and then you go to
2:32:25personalization. And then in here in the
2:32:27custom instructions, what I say is I
2:32:28say, "Be my ruthless mentor. Challenge
2:32:30my assumptions. Stress test everything.
2:32:31I need bulletproof thinking, not
2:32:33validation." So, that gives me a lot
2:32:34more consistent feedback. And then what
2:32:36I usually do is I will use it as my
2:32:38personal coach a little bit. I'll say,
2:32:40"Hey, what is the best headline to use
2:32:42here? How can I make a better headline?"
2:32:43or here's my event structure. What can I
2:32:45do a little bit better? So, I'll show
2:32:47you guys uh something I did recently.
2:32:49So, I'll come over here and I'll go to
2:32:50my sites and I'll just take a random
2:32:53funnel and I'll take this right here and
2:32:55I'll take this link and I can say here
2:33:01are two headlines. I need to [music] get
2:33:06a headline at 30 plus% opt-in rate. uh
2:33:11give me the best two [snorts]
2:33:15you can possibly think of. Okay. So, I
2:33:18don't use this to come up with stuff per
2:33:20se, but I will at least put in my best
2:33:23ideas and then try to give it to give me
2:33:25feedback. Okay. Um and it'll come in
2:33:28usually will say everything stinks. But
2:33:29again, it gives me the two best
2:33:30headlines. So, here is the headline and
2:33:33then it will give me the uh sub
2:33:35headline, excuse me. So, here's the
2:33:36first headline. Here's the second
2:33:39headline. I could also ask for sub
2:33:40headlines. So I could say, uh, can you
2:33:43also give me [music] sub headlines for
2:33:47that? Okay. And what that will do is
2:33:51it's nice because if you have to split
2:33:53test, you have to split test your pages
2:33:55at least once a week. The benefit of
2:33:56this is like if you can't think of a
2:33:58headline to come up with, it'll give it
2:34:00to you. And really at the end of the
2:34:01day, when you're putting in different
2:34:02headlines, you just need a different one
2:34:04to test. And so this actually will come
2:34:06up with the test fairly fairly quickly.
2:34:08And that changes everything because now
2:34:10you're no longer starting from a blank
2:34:11page and manly reconstructing the
2:34:13process. You're clicking into a
2:34:15specialized system that already
2:34:16understands the task, the method, and
2:34:18the expected output. This is one of the
2:34:20fastest ways to multiply productivity.
2:34:22It also makes delegation easier because
2:34:24once you create these repeatable AI
2:34:26workflows, they can be used by team
2:34:28members, partners, clients, or other
2:34:30people in your company without you
2:34:32needing to explain everything over and
2:34:34over and over again. That means the
2:34:35value is no longer stuck inside your
2:34:37head. it becomes operational and that is
2:34:39a massive shift. Now let's utilize
2:34:41probably one of my favorite AIs and very
2:34:43popular now which is cloud AI to give
2:34:45you an even better example of the power
2:34:46of prompting. Cloud is better for
2:34:48scripts, documents, frameworks and deep
2:34:50breakdowns where chat GBT is almost just
2:34:52like a Google search engine in
2:34:53comparison. So coming back over here to
2:34:55the screen, this is Claude. All right,
2:34:57and they call it chaton [music] uh when
2:34:59you use this. Okay, so you could say
2:35:02keep the follow-up questions. Okay. So,
2:35:04what I'll do in a situation like this,
2:35:06I'll actually come over here to my Slack
2:35:09and what I'll do is I can actually grab
2:35:12different uh VSSLs I might have made.
2:35:14Okay, so here is a All right, here's a
2:35:17VSSL. So, what I can do is I can
2:35:19actually copy and paste this VSSL that I
2:35:21came up with and I'll come over to
2:35:23Claude and I'll say, "Hey, can you
2:35:24rewrite this better?" Okay. So, I'll say
2:35:26uh can you rewrite this VSSL to convert
2:35:32the most leads to book a call? Okay. So,
2:35:37I actually put that in there. And it's
2:35:39asking for review. We're going to skip
2:35:40that. Okay. So, then it's going to
2:35:41rewrite the script. Now, you may like
2:35:45it, you may not. What I find helpful
2:35:47though is this is a lot better with
2:35:48copy. And so, I could say, "Hey, this is
2:35:50a hey, this is too short. It looks too
2:35:52short to me." So, I say it's too short.
2:35:54give me at least
2:35:57uh a 3inut [music] video. Okay, so I put
2:36:01that in, right? And it will rewrite it.
2:36:02And so the benefit of this is even if
2:36:05it's worse, like in which most cases
2:36:07it's not, it usually is better, but if
2:36:09it is worse, it at least gives you
2:36:10different things to think about. And
2:36:12that's the most beneficial thing I find
2:36:13with this is anything copy related, it's
2:36:15just a little bit better than chat GBT.
2:36:17So, I like to put VSSLs, emails, uh
2:36:19sales page copy, even even if you were
2:36:22going to put something on social media
2:36:23where you can at least get feedback. I
2:36:25wouldn't necessarily ask it uh upfront
2:36:27because I think that just makes you dumb
2:36:29over time. Like, I think you need to
2:36:30actually think of what to say, but I use
2:36:32it for that because the future is not
2:36:34just going to belong to people who know
2:36:35how to use AI once in a while. It's
2:36:37going to belong to people who can take
2:36:38knowledge, process, standards, and
2:36:39judgment and package them into systems
2:36:42that other people can run with. That is
2:36:44real scale. Now, here what I want to
2:36:46show you guys is Gemini and how I use
2:36:49that. So, I'm going to come back over to
2:36:50the screen. And what I use for here is I
2:36:54actually had uh in 2020, I want to say
2:36:572024, I interviewed 40 plus people who
2:37:00had sold their companies anywhere
2:37:01between 40 million, which is the lowest,
2:37:04which is crazy, to 4 billion. Okay? So,
2:37:07very, very crazy sales, super successful
2:37:10people. I mean, some of the most
2:37:11successful people on earth. And so what
2:37:13you see on the screen right now is I'm
2:37:14actually copying this and pasting it.
2:37:17Right? So I'm actually I actually
2:37:18already did it so I don't need to do
2:37:19that again. But you guys can see all the
2:37:20notes here, right? And so here's the
2:37:22people are the pada how to grow Twitter.
2:37:25Like I wrote a bunch of notes and then
2:37:26what I asked it here is I said, "Hey,
2:37:28give me the best summary and takeaways."
2:37:30Okay? And when you come down to the
2:37:32bottom, it gives me the main summary of
2:37:34takeaways. So like if someone was trying
2:37:35to look for patterns, which is what I
2:37:37did. I I interviewed these 40
2:37:38multi-millionaires and billionaires and
2:37:40I was looking for patterns. It gives it
2:37:42to you in short. It's like, okay, here's
2:37:44a summary. Identify and solve real
2:37:46problems. Leverage existing networks,
2:37:48focus on customer experience,
2:37:49scalability and recurring revenue,
2:37:51invest in long-term value, niche and
2:37:53community building, strategic
2:37:54partnerships over funding, uh, etc. Now,
2:37:57if I could break it down even further, I
2:37:58can say um, break it down even further
2:38:03into the top three things that are
2:38:07similar
2:38:08across the board. Now what I really
2:38:12actually noticed when I did these
2:38:13interviews is that every single person
2:38:15usually had an internet marketing
2:38:16background, right? Because they learned
2:38:17how to run a business from very high
2:38:19level from all the different things it
2:38:20takes to run a business. Number two is
2:38:22that they had easy to know fulfillment,
2:38:24right? So that usually is private
2:38:25equity, tech or hedge funds. And then
2:38:27most of these people are not looking for
2:38:28ideas. Like I always thought that was
2:38:30very interesting that the ideas just
2:38:31kind of came to them or they saw an
2:38:33opportunity and then they just went uh
2:38:35to that level. This right here again
2:38:37like how good they work is going to
2:38:39depend on how good your inputs are.
2:38:40Sometimes I actually think like what I
2:38:43come up with is actually better. But
2:38:44these are the three that I use for those
2:38:46different things. So I'll use chatb for
2:38:48kind of my personal coach. Then I will
2:38:50use uh claude for copy and then what I
2:38:52use here for Gemini is more of like
2:38:54strategic structure and planning. Um if
2:38:56that makes sense. That's usually what I
2:38:58like to use it for. And this opens up
2:38:59monetization opportunities. If you build
2:39:01a really good AI workflow around a
2:39:03valuable task, that can become something
2:39:04you use internally, something you share,
2:39:06or even something you sell. A lot of
2:39:08people are going to build businesses
2:39:09around that alone. So, if you want to
2:39:11get ahead, do not stop at using AI
2:39:13casually. Start thinking about how to
2:39:14convert your best methods into
2:39:16repeatable tools that save time and time
2:39:17again. These were just a few simple
2:39:19examples. I hope that helped. If you
2:39:21look at everything we just covered, the
2:39:23pattern is pretty obvious. Most people
2:39:24are using AI in a shallow way. They're
2:39:27asking random questions, getting average
2:39:28output, and calling it a day. The people
2:39:30getting ahead are doing something very
2:39:32different. They're giving AI better
2:39:33context, organizing it around projects,
2:39:35refining outputs into repeatable
2:39:37systems, customizing the response style,
2:39:39and turning strong workflows into
2:39:40reusable tools. That is why they are
2:39:42moving faster. That is why they're
2:39:43making better decisions. And that is why
2:39:44the gap between average users and
2:39:46serious users is only going to keep
2:39:47growing. Because this is not really
2:39:49about prompts alone. It is about how you
2:39:51think. It is about how you structure
2:39:52information. Is about whether you use AI
2:39:54casually, strategically. And that
2:39:56difference changes everything. At the
2:39:58end of the day, AI is not some little
2:39:59trend that you can ignore and hope goes
2:40:01away. It is here. It is getting better.
2:40:03And it is already creating a visible gap
2:40:05between the people who understand
2:40:06leverage and the people who do not. The
2:40:08good news is this gap is still early
2:40:10enough that most people have not figured
2:40:11it out yet. Which means if you take this
2:40:13seriously now, you can position yourself
2:40:15ahead of a massive percentage of people
2:40:17in a very real way. Not because you were
2:40:19smarter than everyone else, not because
2:40:20you were some technical genius, but
2:40:22because you were willing to learn how to
2:40:23use a powerful tool properly while most
2:40:25people are still using it like a
2:40:27novelty. That is the opportunity. So, if
2:40:29you really want to get ahead of 99% of
2:40:31people with AI, build with it, organize
2:40:33with it, train it around your world,
2:40:35turn good outputs into systems, and
2:40:37start treating it like the leverage tool
2:40:38it actually is. That is how you
2:40:40separate. If you found this helpful,
2:40:41make sure to subscribe and follow along
2:40:43for more breakdowns like this. And if
2:40:44you want help building better systems,
2:40:46better content, and better ways to
2:40:47actually use AI for real world results,
2:40:49check out the links below. I'll see you
2:40:50guys in the next video. I make $53,000 a
2:40:53day, and in this video, I'm going to
2:40:54show you exactly how so that you can,
2:40:56too. So, make sure to stick to the end
2:40:58because if you don't, you can miss out
2:41:00on a life-changing opportunity. Now,
2:41:02most people hear something like $53,000
2:41:04a day from One Digital Brock and
2:41:05immediately assume it's either fake,
2:41:07exaggerated, or only possible for
2:41:09someone with a massive audience or a
2:41:10huge team behind them. And that's
2:41:12exactly why they never get anywhere
2:41:13close to it because they dismiss it
2:41:15before they actually understand how it
2:41:16works. They think it requires something
2:41:18complicated, something they don't have
2:41:19access to, or something that's out of
2:41:21reach. When in reality, the model itself
2:41:23is a lot simpler than people expect.
2:41:25Now, at the same time, there's another
2:41:26group of people who are quietly building
2:41:28these kinds of systems without drawing
2:41:29attention to it. And their approach is
2:41:31completely different. They're not
2:41:32launching new products every month.
2:41:34They're not constantly reinventing what
2:41:35they're doing. And they're definitely
2:41:36not trying to do 10 different things at
2:41:38once. Instead, they focus on one thing.
2:41:40They build it correctly and then they
2:41:42put all their energy into distribution
2:41:44and scale. That's where the real
2:41:45difference comes from. What's happening
2:41:46right now is a shift away from
2:41:48complexity and toward leverage. The
2:41:50people who are winning are not the ones
2:41:51doing more work. They're the ones
2:41:52building systems that allow them to do
2:41:54less while producing more. And if you
2:41:56don't understand that shift, who keep
2:41:57chasing new ideas, strategies, and new
2:41:59opportunities without ever actually
2:42:01building something that compounds. So,
2:42:02in this video, I'm going to break down
2:42:04exactly how one digital product can
2:42:06generate over $53,000 a day. How the
2:42:08system behind it actually works and how
2:42:09you can replicate the same structure for
2:42:11yourself. Not in theory, not in a
2:42:13motivational way, but in a way where you
2:42:15can actually understand the mechanics
2:42:16and apply it. Before we get into that
2:42:18though, let me give you a bit of a
2:42:19background on myself so you understand
2:42:20that I have the credentials to speak on
2:42:22this matter. My name is Sarah Chiser,
2:42:23and over the last eight years, I've
2:42:24generated over $141 million on sales.
2:42:27I've spent over $40 million on ads. I
2:42:29worked with over 50,000 plus clients
2:42:31across multiple companies. I've built
2:42:32NCL teams past 100 plus employees and
2:42:34installed growth systems across dozens
2:42:36of businesses doing $10,000 a month all
2:42:38the way up to multi-million dollars per
2:42:40month. With that being said, let's get
2:42:42into it. So, I want to show you guys the
2:42:44easiest way to do this. I'm going to
2:42:45show you with math and logic, okay?
2:42:47Because a lot of people get very
2:42:48emotional about this, but it's actually
2:42:49very simple. Every human being wants
2:42:52more health, wealth, or better
2:42:54relationships. So, I'll make some
2:42:56examples to drive home the point. If
2:42:58someone wants to get in better shape,
2:43:00they're going to go to the gym or
2:43:01they're going to eat healthier. Like,
2:43:03they're not it's not that they want to
2:43:04go to the gym per se or they want to eat
2:43:06healthy. They just want to have better
2:43:07health. If someone wants to make more
2:43:08money, they might be watching this
2:43:09YouTube video like you. It's not that
2:43:11you necessarily want to watch this
2:43:12video. You're just hoping this video
2:43:13will help you make more money. If
2:43:14someone wants better relationships, they
2:43:16might hire a psychologist or a
2:43:17therapist, right? The reason they're
2:43:19doing that is because they're hoping
2:43:20it's going to improve their
2:43:21relationship. They're not just hiring
2:43:23them to hire them, right? Like, nobody
2:43:24wants to just spend money to spend
2:43:25money. So, what you need to do is you
2:43:27first need to understand that your offer
2:43:29has to tie back to that. If it's just
2:43:30feel happier or feel better or something
2:43:32weird, it's not going to work. So,
2:43:34whenever you have an offer, it needs to
2:43:36tie back to one of these three main
2:43:37things because this is what's going to
2:43:38allow you to push up the price point. If
2:43:40you can do that, people will pay a lot
2:43:42more money. So, that's number one. Now,
2:43:44once you have figured out what you want
2:43:46to sell here, let's say here's three
2:43:48different examples. Okay? So, I could do
2:43:49fitness coaching. Okay? It's very basic,
2:43:51but I'm going to just give you guys a
2:43:52couple easy examples. Okay? One could be
2:43:54a um like a ops manager. Okay, so this
2:43:57could even be a job or a CEO, but like
2:43:59you're helping people operate their
2:44:00business better, so it's going to help
2:44:01them make more money. Relationships,
2:44:03okay? You could be a like dating coach
2:44:05or you could be some type of therapist
2:44:08or I don't know, you could be like a
2:44:09divorce expert, whatever. Like these are
2:44:11the most basic, but there's a million
2:44:13variations of these things. Once you
2:44:15have something that ties back to one of
2:44:17these three things, you have to make
2:44:18sure that you have the proper price
2:44:20point. You have to think of it this way.
2:44:21There's only two ways to make money in
2:44:24business and get consistent lead
2:44:25generation. You either have ads or paid
2:44:28media or you go viral. Okay? So, you
2:44:30have organic viral content. That's
2:44:32really the only two ways that you can
2:44:34sell your services consistently, right?
2:44:36Cuz most people, the reason they don't
2:44:38make money in business is they can't
2:44:39make consistent sales because they're
2:44:41always trying to do this one, but
2:44:42they're not trying to do this one. So,
2:44:43what I tell people to do is I say, "Hey,
2:44:45instead of trying to go viral and do
2:44:47something that's almost impossible,
2:44:48let's instead run ads to one of these
2:44:51offers." Now, when you run ads, it's
2:44:52going to cost you money. So, you have to
2:44:54make sure that the price point is going
2:44:55to work in a way that you can actually
2:44:58run the ads. Okay? So, for example, what
2:44:59most people will try to do, let's say
2:45:01they try to sell something for 40 bucks,
2:45:04right? Or they try to sell something for
2:45:06a h 100red bucks. The problem with that
2:45:08is that they now cannot run ads and
2:45:10they're going right back to trying to go
2:45:12viral. Even if they don't know it,
2:45:13they're now trying to go viral. And
2:45:15going viral is just not that
2:45:16predictable. And I don't think it's a
2:45:17great way to try to build your wealth
2:45:19because you only have so many years
2:45:20before you die. So let's try to get this
2:45:21done sooner than later. Yeah. So what we
2:45:23need to do instead is I would say at
2:45:25least $1,500 or more. So for example, if
2:45:28I sold fitness coaching, I could say,
2:45:29"Hey, four for a fourmonth program is
2:45:31$1,500. Could you sell that?" Yeah,
2:45:33absolutely. People would pay that. If
2:45:34you were going to help someone in their
2:45:36business, could you sell $1,500 for
2:45:38service for four months? Yeah, you could
2:45:39probably sell way more than that. You
2:45:40probably do that per month, right? If
2:45:42you were a dating coach, could you sell
2:45:44$1,500 service for four months? Yeah,
2:45:46you could. So, the price point has to be
2:45:48high enough that you can actually run
2:45:50ads. Why? Because usually when you run
2:45:51ads, you might spend, let's say, $500 to
2:45:54$1,000 on an ad. Okay? And I'm going to
2:45:57break this math down for you. So, if you
2:45:58spend $500 to $1,000 on ads, that
2:46:01usually, let's say you get $10 leads.
2:46:03Well, if you get $10 leads, that's going
2:46:04to be anywhere between 50 to 100 leads.
2:46:06Now, because I've been in business a
2:46:07long time, you're just going to have to
2:46:08trust me on these numbers. Usually 50 to
2:46:10100 leads, if you're doing everything
2:46:12correctly, which more times than not,
2:46:14you're probably not, but let's say you
2:46:15are, you're going to get 5 to 10 calls.
2:46:17And then out of those 5 to 10 calls, you
2:46:19might close one to two. So, that's why
2:46:21we have to charge $1,500 or more because
2:46:24that's going to cost us $500 to $1,000
2:46:26right here. And then we'll make one to
2:46:28two sales. So, let's just say we make
2:46:29two sales. We'll be generous. So, we
2:46:31made $3,000 and we spent $500 to a,000.
2:46:34So, that actually works. The metrics
2:46:36make sense. But if you were sell if you
2:46:38did all that work to only send a $100
2:46:40product or a $40 product, that simply is
2:46:42not going to get you where you want to
2:46:44go. So, the number one thing I want you
2:46:45guys to take from this video to start is
2:46:47it has to be in the proper niche, right?
2:46:49The offer has to tie back to the three
2:46:51things all human beings care about. You
2:46:53then have to price it properly so you
2:46:55can run ads because you need consistent
2:46:56lead generation. You can't just hope on
2:46:58referrals. You can't just hope on, you
2:47:00know, word of mouth. You can't just pray
2:47:01you're going to go viral. That's just
2:47:02not going to work. So, you have to have
2:47:04those two things in place. So, that's
2:47:05the actual math broken down. Now, what
2:47:07I'm going to do is I want to go back and
2:47:09I want to talk more about the offer.
2:47:11Okay? So, that's the actual high level
2:47:14of what to do, like how we're going to
2:47:16mathematically and numerically do it.
2:47:18Now, the part that I left out was how to
2:47:20make the offer enticing enough that
2:47:22people will want to buy it. Now, there's
2:47:25a bunch of different offers we could do
2:47:26as an example. Okay? So, I'm going to
2:47:27write a few down. You could do one of my
2:47:29portfolio companies has a day trading
2:47:31bot. So it does day trading, right? That
2:47:33is in the wealth sector, right? Hey, you
2:47:36just let this bot day trade for you.
2:47:37It's going to make you x amount of
2:47:38money. It's going to win x amount of
2:47:39times. It's going to add x amount of
2:47:41income to your, you know, business or,
2:47:43you know, if they're just doing a 9 to5,
2:47:45you're going to make extra income. If
2:47:46I'm doing like another wealth one could
2:47:48be getting college admissions, right? So
2:47:51some people will sell this. Okay.
2:47:52Another one could be green cards. So
2:47:54that right there is like different
2:47:56offers. So it could be something super
2:47:58unique that is really easy to sell
2:47:59simply because it's just unique and a
2:48:01lot of people can't do it. So that would
2:48:02be number one. Now if you took something
2:48:04like fitness coaching, what I do here is
2:48:06I tell people they have to have what I
2:48:08call three pillars. Okay? So I'm only
2:48:09going to break this down for fitness
2:48:10coaching because it's going to be the
2:48:12same type of thing every time. But you
2:48:13have to come up with the top three
2:48:14reasons why someone would pay you as a
2:48:16fitness coach or a personal trainer
2:48:18versus someone else. And a lot of people
2:48:19miss this, right? And so they're always
2:48:20competing on price. So, if you're going
2:48:22to be the most expensive person in the
2:48:24marketplace, you're going to sell at
2:48:25$1,500 when most trainers, let's say
2:48:27they do $50 a session in person. So, the
2:48:29person, well, why should I pay you
2:48:30$1,500 when I could like go in person
2:48:32and pay less than just if you were
2:48:34coaching me online or something like
2:48:35that? Fair question. So, what I first do
2:48:37is I go, okay, what are the top three
2:48:39things that people want in fitness? So,
2:48:42number one is going to be nutrition.
2:48:43Number two is going to be workouts. And
2:48:45then number three is like making sure
2:48:46they hire the right person. So, right
2:48:47off the bat, I have to think about what
2:48:49is it I do differently than the rest of
2:48:51the competition. So, what I would do
2:48:53here is the way I would set this up is
2:48:54if I'm on a sales call or I'm marketing
2:48:56and I'm talking to someone about my
2:48:57offer, it's not enough to just like,
2:48:58hey, I'm going to fitness coach you and
2:49:00it's 1,500 and like just pay me. That's
2:49:01not going to work. What I'd have to do
2:49:03instead is come up with these three
2:49:04pillars. And so, for nutrition, I would
2:49:06say like here's what most people do,
2:49:08okay? Most people here's what I do,
2:49:10okay? And here's why it's better. So,
2:49:12here's what most people do. Here's what
2:49:14I do. And then here's why it's better.
2:49:15So, here's actually when I started in
2:49:18this industry, I was a fitness uh
2:49:19trainer, personal trainer. I did all
2:49:20that. So, what I would say is I say,
2:49:22"Look, so what most people do is they
2:49:23give you chicken, rice, and broccoli.
2:49:24Yeah, you're going to lose weight, but
2:49:25you're not going to stick with it.
2:49:26Obviously, on your birthday, Hanukkah,
2:49:28Christmas, Thanksgiving, New Year's,
2:49:29you're going to eat bad food." So, the
2:49:31goal is not learning how to cut out bad
2:49:32food. It's learning how to eat bad food
2:49:34and still get results, right? Okay,
2:49:35cool. So, what I do instead is I'm going
2:49:37to teach you how to eat whatever you
2:49:39want without sabotaging results. And the
2:49:41reason I'm going to teach you how to do
2:49:42that is because end of the day, learning
2:49:44how to eat bad food and still get
2:49:45amazing results is the key. So the
2:49:47reason that's better is because then on
2:49:48Christmas, Thanksgiving, Hanukkah, you
2:49:50can still eat those bad foods but still
2:49:52look amazing. It's not learning how to
2:49:54cut these foods out. It's learning how
2:49:55to live with them. So I'm going to teach
2:49:57you how to eat whatever you want without
2:49:58sabotaging results. And that's what
2:49:59makes me different than everyone else on
2:50:01the marketplace. Does that make sense?
2:50:02Cuz most people like they literally are
2:50:04just selling like meal plans. They're
2:50:05not explaining anything. So I could get
2:50:06most people to buy in with that. Okay?
2:50:08And these are just examples, guys. So
2:50:09just humor me. Like I'm just trying to
2:50:10give you real examples so you could come
2:50:11up with this. So whatever you're
2:50:12selling, it's what most people do.
2:50:14Here's what I do. Here's why it's
2:50:15different. That's the question
2:50:16everyone's asking them in their head
2:50:17because if you just sound like every
2:50:19other salesperson and you're just
2:50:20selling them stuff, they're like, "Yeah,
2:50:21but you're just trying to sell me."
2:50:22That's why people don't trust sales
2:50:24people. You have to make it logical so
2:50:25that they will trust you. So number two
2:50:27would be workouts. So for most people,
2:50:28I'd say, so what most people do is they
2:50:30give you really difficult workouts, a
2:50:32lot of cardio, and you're going to do it
2:50:33for a bit. You're going to get results,
2:50:34but then you're not going to be able to
2:50:35stick with it and you're going to fall
2:50:37off. So what I do instead is I let you
2:50:39work out as many days as you want
2:50:41because ultimately the workouts don't
2:50:42matter. Why? Because 90% of results is
2:50:44from nutrition. If you work out, it's
2:50:46better for you, sure, but you can
2:50:47literally just not eat and you would
2:50:49actually lose body fat, right? Like you
2:50:51don't have to work out to get results.
2:50:53Like now, I do think it's better because
2:50:54you need to build muscle and all those
2:50:55types of things. But end of the day,
2:50:56even if you just did a couple workouts a
2:50:58week, that's going to be better than
2:51:00just going and doing as much workouts as
2:51:01possible. Something that you can't stick
2:51:03with over the long haul, right? So, if
2:51:04you did three workouts a week for a
2:51:06year, that'd be better than doing a
2:51:07workout every single day for a month.
2:51:08What I do here is I'm going to teach you
2:51:09how to train however you want without
2:51:11sabotaging results. That's what makes me
2:51:12different than everyone else. So, again,
2:51:13it's like I'm also giving them what they
2:51:15want, right? Because that's what people
2:51:16want to hear. They don't want to hear
2:51:18that they have to do a ton of training
2:51:19and a ton of dieting. Ultimately, if
2:51:21people eat in a calorie deficit, they
2:51:22can eat whatever they want, right? Now,
2:51:24obviously, eating healthier foods and
2:51:25those types of things, you'll feel
2:51:26better. But I was telling them that they
2:51:28could have what they wanted. Okay? And
2:51:30then finally, I go, "Okay." And then the
2:51:31last thing is process, right? You have
2:51:33to hire the right person. So you know
2:51:34that you can train however you want
2:51:36without sabotage results. You need to
2:51:37learn how to eat however you want
2:51:38without sabotaging results. But now you
2:51:39need to know how to hire the right
2:51:41person. So you can either hire me, you
2:51:42can hire a trainer or you can do
2:51:44Beachbody, right? Like a Beach Body type
2:51:46program or P90X, whatever. So I'd say
2:51:48look, you could get Beach Body and yeah,
2:51:50it's cheap and you're going to lose
2:51:51weight really fast, but it's because
2:51:52they make it really hardcore and they
2:51:53restrict quite a bit. So a 200lb man
2:51:55would get the same program as a 100 lb
2:51:57woman. Like that doesn't really make
2:51:58sense to me, right? But you'll get crazy
2:52:00results for sure. But end of the day,
2:52:02it's not something you can stick with.
2:52:03So, I wouldn't usually recommend that.
2:52:05Number two is going to be a personal
2:52:06trainer. Now, yeah, personal trainers
2:52:07are great, but like we already said, 90%
2:52:09of your results is nutrition. Most
2:52:11personal trainers at a gym are not
2:52:12legally allowed to give you nutrition
2:52:14protocols. So, why would you pay money
2:52:15to a trainer that's focusing on 10%
2:52:17results and they're not incentivized to
2:52:19actually help you learn because if they
2:52:20do, you're going to fire them. So,
2:52:22instead, what I do is or what you could
2:52:24do is you can hire me. I'm going to
2:52:25teach you how to eat and train however
2:52:26you want without sabotage results. And
2:52:28the cool part is you pay me one time.
2:52:29you'll never have to pay me again for
2:52:31the rest of your life. Unless that is,
2:52:32of course, you want the accountability.
2:52:34That also would help me get people to
2:52:35pay me a lot more because I say, "Hey,
2:52:37this is a onetime thing." And so, I'd
2:52:38say, "Would you rather pay me one time
2:52:40at a high price versus a small amount
2:52:42for the rest of your life?" The point
2:52:43I'm trying to make here, that's an
2:52:44example of the three pillars. The point
2:52:45I'm trying to make is those pillars were
2:52:47convincing to them to pay me more money
2:52:50than every other trainer on the
2:52:51marketplace. It was just what made me a
2:52:52multi-millionaire. whatever you're
2:52:54selling, you have to have some type of
2:52:57logical basis for why they should pay
2:52:59you versus someone else. Unless your
2:53:00offer is super unique. So, these up
2:53:02here, if you have something that you're
2:53:03really good at that's really unique, you
2:53:05can get away with that. But if you
2:53:06can't, you're going to have to have some
2:53:08type of three pillars to really push
2:53:10across why you are a better option than
2:53:13everyone else. Otherwise, they're just
2:53:14not going to pay you. So, now that we've
2:53:16gone through that, why do most people
2:53:18fail with this? In short, most people
2:53:20fail because number one, what they're
2:53:22selling is not compelling. So, the way
2:53:25they describe it is pretty terrible. And
2:53:27then number two is they do not make the
2:53:29price points advantageous to what I just
2:53:32said. So, on average, what most people
2:53:34are doing is they're selling something
2:53:35without the three pillars. Okay? So,
2:53:37there's no three pillars. So, we'll put
2:53:39that here. We'll put a X over it. Okay?
2:53:41So, there's none of that. And then they
2:53:42don't have the proper price point. So
2:53:44all they basically do is they post on
2:53:46social media and they hope and pray that
2:53:48someone's going to click and buy their
2:53:50stuff. And even if they do, they don't
2:53:52make enough money to actually change
2:53:53your life. For you to actually change
2:53:54your life, think about like you would
2:53:55have to at least probably increase your
2:53:57income by 33%. Maybe 50%, maybe 100%.
2:54:01Like you're not going to change your
2:54:02life by selling something for 40 bucks.
2:54:03So most people fail in this area because
2:54:06they simply do not position their offer
2:54:09as the best on the marketplace, right?
2:54:11So they're always competing on price.
2:54:12And then number two, the price point is
2:54:14too low. So they can never run ads. And
2:54:15so when you put yourself in that type of
2:54:17spot, you cannot win. So until you get
2:54:20your offer, good convincing three
2:54:22pillars, which is going to convince
2:54:23people to pay you more money than a
2:54:25competitor. And until you have the
2:54:26proper price points, you really are kind
2:54:28of in a tough spot and you're really not
2:54:29going to move much. Now, let's assume
2:54:31you have the proper price point, you
2:54:32have the three pillars, here's a system
2:54:34that really will get you to $53,000 a
2:54:36day. So you're going to take an ad like
2:54:38this and you're going to run it to an
2:54:39opt-in page. Now, for those of you who
2:54:41don't know what an opt-in page is, it's
2:54:42just where you're getting their
2:54:43information like email, phone number,
2:54:46stuff like that. Okay? If they opt in,
2:54:49I'm actually going to go this. You're
2:54:50going to usually have, there's a lot of
2:54:51funnels you can run, but I'm just going
2:54:52to walk you through one of the most
2:54:54basic funnels. You're going to have a
2:54:55VSSL with a video where they can book a
2:54:57call. Now, when they opt in, some people
2:54:59will opt in and they'll book a call, but
2:55:01most people won't. I'd say 90% of the
2:55:03people who opt in, who give you their
2:55:04name, their email, their phone number,
2:55:05are not actually going to book a call.
2:55:07So, what that means is you actually have
2:55:09to follow up. So, you have to have
2:55:10emails, you have to have texts, you have
2:55:11to have voicemails, you have to have a
2:55:13free group. You might even have DMs,
2:55:15right? You could do a DM ad, right? So,
2:55:16sometimes I'll do DM ads instead of
2:55:18running it to a landing page or website
2:55:20because then I can actually follow up
2:55:22via Messenger. I can do retargeting ads.
2:55:25So, a bunch of stuff I could do. I could
2:55:26do all those things. Now, that's how you
2:55:28can follow up. They also have a chance
2:55:30to book a call here and then potentially
2:55:32you could push them from these
2:55:34follow-ups to book a call. You could
2:55:35also do DMs, etc. Okay, so this is the
2:55:37typical process. Now, like I showed you
2:55:40earlier, on average, you might need to
2:55:42spend $1,000 to get 100 leads, to get 10
2:55:45calls, to make one sale. That's also why
2:55:47I said the price point has to be at
2:55:48least 1,500 or more because you have to
2:55:51be able to afford the ads. As you get
2:55:52bigger, as you get closer to $53,000 a
2:55:55day, it usually has to be $5,000 or it
2:55:57has to be $10,000 or whatever because
2:56:00you're going to have staff, you're going
2:56:01to have employees, you're going to have
2:56:02to make more money. So eventually when
2:56:04my business got bigger, I was having to
2:56:06sell $10,000, $15,000 packages because
2:56:08it might cost me $3,000 for ads to make
2:56:11one sale, but then I also had to pay
2:56:12staff and employees and overhead and
2:56:15operational costs and we had automations
2:56:16and softwares. Like there's a lot of
2:56:18stuff that people don't think of. So in
2:56:20terms of getting the proper system, this
2:56:23is the system. Okay, the system is you
2:56:25put money into the ads, you have a
2:56:26follow-up process, then on average,
2:56:28these are the numbers you're shooting
2:56:29for. Now, if you're not hitting those
2:56:31numbers, where do we look? Well, if your
2:56:33lead cost is too high, it's usually an
2:56:35opt-in page or an ads issue, right? Like
2:56:37your opt-in page is not getting enough
2:56:38people to put in their info, or your ad
2:56:41is not drawing enough attention. One of
2:56:42the two. If your call cost is too high,
2:56:44either your VSSL that's trying to
2:56:46convince people to book a call is off,
2:56:47or your follow-up process. Usually, it's
2:56:49the follow-up process. Most people want
2:56:50to blame the VSSL. It's the follow-up
2:56:52process. And then, if you're not making
2:56:53enough sales, you're not good at closing
2:56:54over the phone. So, you need to put time
2:56:56and effort into learning how to close
2:56:58over the phone a lot better. So, that is
2:57:00the entire process. And then this allows
2:57:03you when you know what the numbers need
2:57:04to be to figure out where you're
2:57:06actually struggling and what needs to be
2:57:07a lot better. Now, let's say you get
2:57:09this process down. This is how it
2:57:11actually starts to compound. Okay? So,
2:57:13so at my peak, I was even making more
2:57:15than $53,000 a day. This is just
2:57:17recently, but at some one point, we were
2:57:19spending half a million a month to make
2:57:212 million. So, when people think about
2:57:23scaling this out and making X amount,
2:57:25there's really just three things. Number
2:57:26one is putting enough money into ads.
2:57:29So, you have to put enough money into
2:57:30ads. Number two is then making sure that
2:57:32you have enough conversions. And then
2:57:34number three is making sure you have
2:57:35enough resigns. So I'm just going to
2:57:37show you guys something simple on paper.
2:57:38Let's say I'm selling a $10,000 program.
2:57:41Okay? And I'm trying to make $53,000 a
2:57:42day. So if I'm selling a $10,000
2:57:45program, let's say I'm spending $10,000
2:57:47on ads. Well, that's a,000 leads a day
2:57:49at 10 bucks, right? It could be more,
2:57:51could be less, but I'm just giving you
2:57:52an example. That would be 100 calls and
2:57:54that would be 10 sales. So, if I'm
2:57:56making 10 sales and it's a $6,000 price
2:57:58point, that is $60,000.
2:58:01So, right there, you're already seeing
2:58:02like you're spending a tremendous amount
2:58:04of money on ads and you're pushing them
2:58:06through this system. Now, the only part
2:58:08we haven't brought up is like the
2:58:09resigns, right? Cuz I would have a 30%
2:58:11resign rate from my typical client. So,
2:58:13what that means is at the end of a
2:58:14program, if someone paid me $10,000 or
2:58:16$20,000, whatever it was, I would get
2:58:18three out of 10 of those people to pay
2:58:20me again, right? which takes less
2:58:22pressure off the front end where these
2:58:23numbers don't have to be perfect. But in
2:58:25short, this is usually what I call the
2:58:27law of 10. Usually, when you're running
2:58:29paid ads or pay marketing, whatever you
2:58:31spend, you're going to get 10% of that
2:58:33as leads, 10% of that as calls, 10% of
2:58:35that as sales. Cuz when you get 100
2:58:36calls, you might have no shows,
2:58:38cancellations, people who don't buy,
2:58:39etc., etc. Sales reps on your team don't
2:58:41work, all that stuff. The only part we
2:58:43really haven't covered in terms of
2:58:44getting to this is obviously you're
2:58:45going to need more staff at this point.
2:58:46like you need someone who's going to run
2:58:48the ads, you need someone who's going to
2:58:49take the calls, you need someone who's
2:58:50going to message all the leads or follow
2:58:51up with the leads, you need people to do
2:58:53the coaching and fulfillment, but this
2:58:55is the actual process. So, nothing
2:58:57really changes going from $1,000 a day
2:58:59to $53,000 a day. You're just doing the
2:59:01same process much faster. That's really
2:59:03all scaling is. A lot of people try to
2:59:05make scaling super complex and you have
2:59:06to do new things, but you're usually
2:59:08just doing the same things a lot faster.
2:59:09So, what do the 1% do differently that
2:59:12most people are not doing to make
2:59:14$53,000 a day? Okay, so it's a couple
2:59:17things in short, right? It's really only
2:59:19a couple things. So number one, and this
2:59:21is just what I see across the board, and
2:59:23I'm going to write these all down so you
2:59:25guys can understand. Okay, so number one
2:59:26is they don't have three pillars in
2:59:28their offer. Their offer is just not
2:59:29compelling, right? Their their offer is
2:59:31horrible. Okay, so that's not there.
2:59:32Number two is they have the wrong price
2:59:33point. Okay, so the pricing is
2:59:35completely off. Number three is they
2:59:37don't know how to run ads profitably.
2:59:39Okay, they're not good at that. Number
2:59:40four is they don't have the right
2:59:41skills. Okay, they don't know how to
2:59:43sell. They don't know how to market.
2:59:44They don't know how to follow up. They
2:59:45don't know how to convince people.
2:59:47They're really not sure how to do
2:59:48anything. Number five is that they don't
2:59:50know how to hire staff. They don't know
2:59:51how to hire staff. They don't know how
2:59:53to train. And then I'd say last but not
2:59:54least, like they could hire this out if
2:59:56you get big enough, but they don't know
2:59:57how to set up systems. Okay? So
2:59:59everything I showed you is pretty much
3:00:00what all the big dogs are doing that you
3:00:03may look up to. In short, they're doing
3:00:05a variation or version of this. But most
3:00:08people who are not at the top 1% don't
3:00:10know how to pitch their product in a way
3:00:12where people understand why they should
3:00:13pay more. They don't know how to price
3:00:14it properly, so they can't run ads. They
3:00:16don't even know how to run ads. Like,
3:00:17they're like, "Hey, how do I even set
3:00:19this up?" They don't have the skills
3:00:20like sales and marketing, and they don't
3:00:22know how to convince people to actually
3:00:23buy the products, which is a huge issue
3:00:24if you're a CEO. They don't know how to
3:00:26hire staff to come in and actually do
3:00:27those processes for them because
3:00:29eventually, as you get big enough,
3:00:30that's the trade you're making. You pay
3:00:31someone else money. And in return for
3:00:33that money, they do the work for you.
3:00:35So, you don't actually have to do the
3:00:36work. And then finally, they don't know
3:00:37how to set up those systems. So, I was
3:00:39showing, you know, how to set up an ad,
3:00:40how to set up a funnel, um how to set up
3:00:42an opt-in page. they don't know how to
3:00:44do it, right? And that's part of the
3:00:45process. Like what I just showed you,
3:00:46it's like, yeah, it sounds easy on
3:00:47paper, but do you actually know how to
3:00:48set that thing up? And until you figure
3:00:50that out, you're basically going to be
3:00:52stuck. So, if you do need help with
3:00:54this, you guys can always click down the
3:00:55links in the description below. This is
3:00:56what I help people build inside their
3:00:58companies because until you have this
3:01:00process implemented, you have no shot of
3:01:02making $53,000 a day. At this point,
3:01:04you've seen how this works in a way
3:01:05that's actually practical. This isn't
3:01:07something that requires a huge team, a
3:01:09massive budget, or years of experience.
3:01:11It starts with one product, one system,
3:01:13and a commitment to execute at a level
3:01:15most people won't. The reality is that
3:01:16most people will watch something like
3:01:17this, understand it on a surface level,
3:01:19and then go right back to doing what
3:01:21they were doing before. Not because they
3:01:22can't do it, but because they won't
3:01:24commit to it long enough to see it work.
3:01:25They'll overthink, and they'll wait for
3:01:27the perfect moment that never comes. The
3:01:28people who actually get results from
3:01:30this are the ones who move quickly. They
3:01:31pick one idea, they build it, and they
3:01:33push it into the market without over
3:01:34complicating. They learn as they go.
3:01:36They adjust based on feedback. And they
3:01:38stay consistent long enough for the
3:01:39system to start working. So the real
3:01:41question is out whether this works. The
3:01:43real question is whether you're willing
3:01:44to simplify, focus, and execute at a
3:01:46level that most people avoid. Because if
3:01:48you are, this can change everything. If
3:01:50you're not, it will just be another
3:01:51video you watch. If you like this video,
3:01:53please remember to hit that like button
3:01:55and subscribe for more videos just like
3:01:56this. And if you want to personally help
3:01:58me help you achieve your goals or the
3:02:00same level of success I've achieved,
3:02:01just follow the links in the description
3:02:02below. And as always, I'll see you guys
3:02:04in the next one.
3:02:05>> Some digital products quietly make a few
3:02:07thousand dollars and some make a few
3:02:09million. And a tiny handful turn into $1
3:02:11million a year machines. Same internet,
3:02:13same tools, same platforms. So, what
3:02:15actually separates them? It's not better
3:02:17funnels and it's usually not better
3:02:18branding and it's definitely not luck.
3:02:19The difference is that massive digital
3:02:21products aren't built like products.
3:02:22They're built like economic engines. In
3:02:25this video, I'm going to show you how
3:02:26those engines actually work and how to
3:02:28build one yourself in 2026. Most
3:02:31creators think in terms of what should I
3:02:33sell? Big founders think in terms of
3:02:35what system can reliably produce value
3:02:37at scale. A $1 million product isn't
3:02:39just something people buy. It's
3:02:40something that creates predictable
3:02:42results, attracts the right customers
3:02:43automatically, improves over time
3:02:45instead of breaking under growth. And
3:02:46that's why small products feel fragile.
3:02:48While big ones feel inevitable. If your
3:02:50idea depends on hype, trends, or
3:02:52constant launches, it's not an engine,
3:02:53it's a campaign. Engines outlast
3:02:56campaigns. Here's something most people
3:02:58miss. Revenue doesn't scale with
3:02:59audience size. It scales with problem
3:03:01intensity. A mild inconvenience creates
3:03:03a cheap product. A painful, expensive,
3:03:06urgent problem creates a massive one.
3:03:08So, think about it. People hesitate to
3:03:10spend $29 to learn a hobby, but they'll
3:03:12instantly spend $500 to grow revenue or
3:03:14$2,000 to fix their health, or $10,000
3:03:16to save their business, $50,000 to gain
3:03:19status or opportunity. The bigger the
3:03:21consequence of not solving the problem,
3:03:23the easier it becomes to sell the
3:03:24solution. So, instead of asking, "What
3:03:26niche should I enter?" asked, "What
3:03:28problem gets worse if ignored?" That's
3:03:30where scale actually lives. Here's a
3:03:31fast way to know if an idea can reach $1
3:03:33million. Does the market already have
3:03:35gravity? Meaning, are people already
3:03:37actively searching for solutions? Are
3:03:39companies already spending heavily here?
3:03:40Are competitors making serious money? If
3:03:42yes, that's actually a good sign.
3:03:44Competition is not a warning sign. It's
3:03:47proof of demand. So, trying to invent a
3:03:49brand new market sounds exciting, sure,
3:03:50but it usually means educating customers
3:03:52from scratch. And education slows
3:03:54growth. Massive products usually enter
3:03:56markets that already move fast and then
3:03:58they win by being clear, faster, or more
3:04:00outcome focused. Most creators build
3:04:02content first. Big founders design the
3:04:04result path first. Meaning, what exact
3:04:06transformation happens? How quickly can
3:04:08users see progress? Where do they
3:04:10usually fail? What support removes
3:04:12friction? If you map the path to success
3:04:14clearly enough, the product almost
3:04:16builds itself because the job isn't to
3:04:18deliver information. The job is to
3:04:20remove obstacles between the customer
3:04:21and the outcome. The easier that path
3:04:23feels, the faster the product grows.
3:04:25Perfection feels productive, but early
3:04:27revenue is what actually validates
3:04:29scale. The first goal isn't polish, it's
3:04:31proof. Sell a rough version, test
3:04:33messaging, watch where customers
3:04:34struggle, and then refine based on
3:04:36behavior, not guesses. A messy product
3:04:38with real buyers teaches you more in a
3:04:40week than a perfect product with zero
3:04:42customers teaches you in a year. Big
3:04:44products grow through feedback loops,
3:04:45not planning sessions. There's a point
3:04:47where a digital product stops feeling
3:04:49like a launch and it starts feeling like
3:04:50momentum. You'll notice customers start
3:04:52referring others. Testimonials start
3:04:54selling for you. Conversion rates
3:04:56improve naturally. Paid ads become
3:04:58predictable. Support questions decrease.
3:05:01That's the moment the engine turns on.
3:05:02From there, growth isn't about
3:05:04reinventing anything. It's about winding
3:05:06distribution. More channels, better
3:05:07positioning, stronger partnerships,
3:05:09higher pricing as proof builds. Massive
3:05:11revenue usually comes from doing the
3:05:12same thing, just in more places for more
3:05:14people, more efficiently. Now, most
3:05:16digital products don't fail because
3:05:18they're bad. They fail because they're
3:05:19built backwards. They start with an idea
3:05:21the creator likes. A product built in
3:05:23isolation. Marketing used as a rescue
3:05:25plan. But scale rarely comes from
3:05:27forcing attention onto something. It
3:05:28comes from solving something the market
3:05:30already cares about deeply. When that
3:05:32alignment exists, growth feels less like
3:05:34pushing and more like steering. So if
3:05:36you want to build a massive digital
3:05:37product, do not chase ideas. Build
3:05:40something that behaves like an engine,
3:05:41solves a real problem, produces clear
3:05:43results, and improves as more people use
3:05:44it. Do that and scale stops feeling
3:05:46mysterious. If you want more breakdowns
3:05:48on building and scaling products just
3:05:49like this, subscribe and I'll see you in
3:05:51the next video. If you want to build a
3:05:53digital product that can generate $1
3:05:54million a year or more, the strategy is
3:05:56not what most people think. It's not
3:05:58about launching faster. It's not about
3:05:59having the best funnel. And it's
3:06:01definitely not about chasing trends or
3:06:02copying what's working for someone else.
3:06:04The truth is, the biggest digital
3:06:06product businesses aren't built on
3:06:07hacks. They're built on solving one
3:06:09extremely valuable problem for one
3:06:10specific audience better than anyone
3:06:12else and then scaling that solution
3:06:14systematically. In this video, I'm going
3:06:16to walk you through the exact blueprint
3:06:17behind building a $1 million per year
3:06:19digital product in 2026. From choosing
3:06:21the right opportunity to validating
3:06:23demand to building and launching and
3:06:25scaling it into a massive revenue
3:06:27machine. Let's get into it. Before we
3:06:28talk about tactics, you need to
3:06:30understand what actually creates a $1
3:06:31million product. At that level, success
3:06:33usually comes from three things. One, a
3:06:36painful urgent problem. Two, a large and
3:06:38reachable market. And three, a solution
3:06:40that produces clear, measurable results.
3:06:42Because most people start with an idea
3:06:43they like. But $1 million products start
3:06:45with a problem the market already wants
3:06:47solved. The bigger the pain, the easier
3:06:48the sell. And the clearer the outcome,
3:06:50the easier the scale. So step one isn't
3:06:52building anything. Step one is choosing
3:06:54the right battlefield. A product capable
3:06:55of generating $1 million a year
3:06:57typically sits at the intersection of a
3:06:58high financial upside for the customer,
3:07:00frequent or ongoing need, clear
3:07:02transformation or measurable ROI, and
3:07:04think about categories like helping
3:07:06businesses make more money, helping
3:07:08people improve health or appearance,
3:07:09helping professionals gain skills that
3:07:11increase income, helping companies save
3:07:13time or reduce costs. These markets
3:07:15already spend aggressively. So, your job
3:07:17isn't to convince people to spend. It's
3:07:19to position your solution as the most
3:07:21obvious choice to validate an
3:07:22opportunity. Simply ask, "Is this a
3:07:24problem costing people money, time, or
3:07:26status? Are people already paying for
3:07:28solutions? Can results be measured or
3:07:29demonstrated clearly?" If the answer is
3:07:31yes, you likely have something scalable.
3:07:33Now, this is where most people waste
3:07:35months or years. They build first, then
3:07:37they try to sell. The smartest founders
3:07:39do the opposite. They validate demand
3:07:41before building anything complex. That
3:07:42can mean pre-selling the offer with a
3:07:44simple landing page, running as a to
3:07:46test messaging and interest, selling a
3:07:48manual or live version first. You can
3:07:50launch a beta group to a small group. If
3:07:52people won't buy a simple version, they
3:07:53won't buy a polished one. So validation
3:07:55reduces risk and it gives you real data
3:07:57about pricing, positioning, audience
3:07:59response, expected conversion rates, and
3:08:01once demand is proven, then you can
3:08:03build a $1 million digital product is
3:08:05never just content. It's a system that
3:08:07delivers results consistently. That
3:08:08means the product should be outcome
3:08:10driven, not informationheavy, structured
3:08:12so users can follow it step by step,
3:08:14designed to produce quick early wins,
3:08:15built with repeatable onboarding and
3:08:17support. Because the easier it is for
3:08:19customers to succeed, the easier it is
3:08:20to scale. Because at high revenue
3:08:22levels, growth comes from referrals,
3:08:24testimonials, retention, reputation, not
3:08:27just ads. The product itself becomes the
3:08:29marketing engine. When it's time to
3:08:30launch, the goal isn't a flashy opening.
3:08:32The goal is proof. Early on, focus on
3:08:34getting real customer results fast,
3:08:36collecting testimonials and case
3:08:38studies, refining messaging based on
3:08:40feedback, understanding what actually
3:08:41drives conversions. Your first version
3:08:43doesn't need to be perfect. It needs to
3:08:45work. Once results exist, marketing
3:08:47becomes dramatically easier because
3:08:49you're no longer selling promises.
3:08:50You're showing outcomes. Scaling to
3:08:52massive revenue comes down to
3:08:54multiplication, not reinvention. At this
3:08:56stage, focus on increasing customer
3:08:58acquisition channels, improving
3:09:00conversion rate step by step, raising
3:09:02pricing as proof and demand grow,
3:09:04expanding customer lifetime value
3:09:05through upgrades or continuity, building
3:09:07teams of systems that remove you as the
3:09:09bottleneck because most $1 million
3:09:11products scale because they solve one
3:09:12problem extremely well. They serve a
3:09:14large enough market. They continuously
3:09:16optimize distribution. It's rarely about
3:09:18launching more products. It's about
3:09:19making one product dominant. Most
3:09:21digital products fail to grow because
3:09:23they solve small or vague problems. They
3:09:25target broad, unclear audiences. They
3:09:27focus on information instead of
3:09:28outcomes. They skip validation and hope
3:09:30marketing fixes everything. But
3:09:31marketing amplifies reality. If the
3:09:33product truly works and the market truly
3:09:35cares, scale becomes a process, not a
3:09:38gamble. Now, if you take anything from
3:09:39this video, let it be this. The biggest
3:09:41digital product businesses aren't built
3:09:42by chasing ideas. They're built by
3:09:44deeply understanding one valuable
3:09:46problem, creating the best solution for
3:09:47it, and staying consistent long enough
3:09:49for momentum to compound. If you want
3:09:51more breakdowns like this on building,
3:09:52scaling, and monetizing digital
3:09:54products, make sure you subscribe and
3:09:55follow along. And I'll see you in the
3:09:57next video. If you want to build a
3:09:58digital product that can generate over
3:10:00$100 million in revenue, stay with me
3:10:02because in this video, I'm breaking down
3:10:04the exact step-by-step framework you can
3:10:06use to do it yourself. My name is Taran
3:10:07Chester, and over the past eight years,
3:10:08I've generated more than $141 million in
3:10:11digital product sales. So everything I'm
3:10:13about to share comes directly from real
3:10:15world experience, not theory. So if you
3:10:17watch till the end of this video, you
3:10:18will have all the information you will
3:10:20need to mimic my success. [music] With
3:10:22that being said, let's get into it. So
3:10:23as we're going through this, we're going
3:10:24to list these products out [music] or
3:10:27different options. So first up is online
3:10:29courses. And at the end of the video,
3:10:31we're going to go ahead and rank all the
3:10:33things I put out one through six. So you
3:10:35guys need to keep a couple things in
3:10:36mind. There's only two ways to sell your
3:10:38product. You go viral or you run ads.
3:10:40So, I would say the number one thing
3:10:42with horses in terms of pros, the pros
3:10:45are that you can be lazy. It's easy
3:10:47fulfillment. So, that's a b bonus I
3:10:50would say for most people. The cons are
3:10:52going to be that it's a little bit
3:10:53harder to sell, I'd say. So, we'll just
3:10:55say harder. Okay. There's low trust in
3:10:57the marketplace. And so, I've been doing
3:10:58this for a long time. I've never really
3:11:00just only sold online course. There's
3:11:01always been some coaching and consulting
3:11:03on the back end of it. The other thing
3:11:04is if you're not going to go viral,
3:11:06right, this is usually a good move if
3:11:08someone has a lot of followers. So, if
3:11:09you're going to go viral, selling a
3:11:10course is great because it's easy
3:11:12fulfillment and the expectations are a
3:11:13lot lower. So, if you were like Kim
3:11:14Kardashian or Grant Cardone or whoever,
3:11:17like the people are more willing to buy
3:11:19and the expectations are a little bit
3:11:20lower, but they have a large audience so
3:11:22they can get enough [music] sales to
3:11:23actually make a dent in their business.
3:11:25For someone who's a beginner, they're
3:11:26going to have to go the ad route. And
3:11:28the problem would be is that if you're
3:11:29doing a course and you run an ad, so
3:11:31we'll just do this right here. We'll say
3:11:32this is a ad. you put money into the ad,
3:11:34you go to an opt-in page, you then go to
3:11:37a, let's say, a sales page, and then
3:11:38you're hoping that they buy. Well, the
3:11:40issue would be is that typically you
3:11:42usually can't sell for more than $2,000
3:11:43if you're going to send it to a sales
3:11:45page, and then you have to be pretty
3:11:46good at webinars and presenting. So, I
3:11:48would say that it's a good thing to sell
3:11:49in terms of loweffort, fulfillment. You
3:11:51don't really have to do anything. People
3:11:52aren't expecting a lot. But the con
3:11:54would be is that it's actually a lot
3:11:55harder to sell in my opinion because you
3:11:57cannot sell it at a super high price
3:11:59point. And then if you're going to sell
3:12:00at a lower price point, you have to be
3:12:02really on top of the fact that your
3:12:03presentation is really good and that
3:12:05your ads are working super effectively.
3:12:06So that's the first one, online courses.
3:12:08That's definitely one of the options you
3:12:10can have. Now number two is going to be
3:12:11paid membership community. I'm not as
3:12:13big a fan of paid memberships. And
3:12:14again, the reason is that you have two
3:12:16options. We're always going to be going
3:12:17over this. You can go viral or run ads.
3:12:19So paid membership again is going to be
3:12:21great if you have a large audience. It's
3:12:23not so great if you don't have a big
3:12:24audience. Because again, if we have to
3:12:26run ads and we put money into ads,
3:12:27you're usually going to run them
3:12:28straight to a sales page. And usually
3:12:31this is going to be like $97 a month,
3:12:34right? Something like that. The problem
3:12:36is usually with memberships, especially
3:12:38when it comes like information or
3:12:39digital products, something like that.
3:12:40People will come in, they'll usually
3:12:42stay for maybe 3 months. So at the end
3:12:43of three months, you have about what
3:12:45$300 give or take that you have from the
3:12:47three months. We'll put three right
3:12:48there. And it's going to cost usually
3:12:50more with that in ads to actually make a
3:12:52sale. So, let's say with ads you're
3:12:54going to spend 500 bucks and you make a
3:12:56sale at 300 bucks. Well, people will go,
3:12:57"Well, why would anyone do that if
3:12:58they're going to lose money?" The
3:12:59reality is that most people when they're
3:13:01losing money here, they're going to get
3:13:02x amount of buyers. So, these are little
3:13:04buyers down here, and they're going to
3:13:05upsell something that's cost a lot more.
3:13:07So, 5,000 or 10,000, what have you. So,
3:13:11again, you can run a membership
3:13:12community, but really the only way that
3:13:14I would actually run it is if I sold
3:13:15something higher priced on the back end
3:13:17that actually would make sense. So, you
3:13:19can do membership communities, but
3:13:20again, unless you have a very large
3:13:21audience, you're going to have to go to
3:13:23ads. And the metrics don't really make a
3:13:24lot of sense unless you have a back-end
3:13:26offer. So, we'll come right here. We'll
3:13:27put membership communities. And then
3:13:29we'll go on to the next one. All right.
3:13:30Next up, we have digital templates or
3:13:33systems. [music] So, I actually like
3:13:34this one a lot because what you can do
3:13:37is there's a lot of business owners that
3:13:38actually have no clue how to use
3:13:39systems. So, when I look in terms of the
3:13:41pros, I'd say it's easy to sell. Uh
3:13:43there's high demand. So, we'll just put
3:13:45an arrow right here. There's high
3:13:46demand. The cons is it takes more skill
3:13:48on your part. So it takes high levels of
3:13:50skill. But if you actually know how to
3:13:51do these things, so for example, you
3:13:52could set up someone's email automations
3:13:54or you could set up their funnels or you
3:13:56could set up their backend systems to
3:13:57track. You could do any types of
3:13:58tracking for the sales team, stuff like
3:14:00that. It's actually a really easy thing
3:14:01to sell. I also like it because you can
3:14:03sell it at a high price point. So we
3:14:05always will talk about going viral or
3:14:07ads. I'm a bigger proponent of planning
3:14:09on running ads because 99.9% of you
3:14:12don't have a big following. So you're
3:14:13going to have to run ads. So, the
3:14:14benefit here is if you do run ads, you
3:14:16put money into it, it goes to some type
3:14:17of opt-in page. We'll just put opt-in.
3:14:19Then it might go to a VSSL where they
3:14:21book a call. Here's a call. Here's a
3:14:22sell. The benefit is you could usually
3:14:24sell these types of services, you know,
3:14:25let's say $1,500 plus. You could get
3:14:27them on a phone and it's pretty easy to
3:14:30close because there's a really high
3:14:31demand. The only downside to this again
3:14:33is you actually have to have the skill
3:14:35because if you don't know how to do
3:14:36those things, you obviously can't sell
3:14:37it. But actually, I like this one. It's
3:14:39one of my more favorite ones. Like, it's
3:14:40going to be towards the higher in the
3:14:42ranking when we get to the end of the
3:14:43video. But that's going to be number
3:14:44three, digital templates or systems. You
3:14:46just kind of have to learn how the
3:14:47systems actually work. So number four is
3:14:49going to be coaching or consulting. So
3:14:51just again, if anyone doesn't know, I've
3:14:53said this number quite a bit, but I've
3:14:54done 141 million from coaching and
3:14:57consulting. So this number right here,
3:14:58the reason I like it so much is it's the
3:15:00easiest thing to sell. It's literally
3:15:01the easiest. And the reason it's the
3:15:02easiest is because when you're charging
3:15:04a high price point and you're also
3:15:05giving onetoone support and help and
3:15:07consulting and they get onetoone access,
3:15:09you can really crank up the price point.
3:15:10So, some people will go, "Well, Tanner,
3:15:11if I pay you or I pay your team, why are
3:15:13you $50,000 or $70,000 more?" Well, it's
3:15:16because you get me. It's literally the
3:15:17access, which is what can help drive the
3:15:19price point up. So, again, we already
3:15:20talked about virality and ads. I'm not
3:15:21going to keep going back into that, but
3:15:22if you put money into ads, and usually
3:15:25the typical funnels like optin, bsl,
3:15:27hall, I've sold this type of stuff
3:15:29anywhere from 1,500 to 98,000. Okay?
3:15:32Usually for a year. I've sold higher
3:15:33than that, but that's like at least for
3:15:35actually this number is like 200,000.
3:15:37Okay? Those are private one-to-one
3:15:38clients. So, [music] when you're able to
3:15:39do that, you can spend quite a bit of
3:15:41money on ads because on average, just so
3:15:42you understand how ads work, if you
3:15:44spend $1,000, usually you're going to
3:15:46get 100 leads, okay? Depending on the
3:15:47offer, we'll say 50 to 100 leads, but in
3:15:49this case, let's just say $10 leads. You
3:15:51get 10 calls and then you make one sale.
3:15:53Well, if you make a sale at $3,000,
3:15:55that's $2,000 of profit. You can rinse
3:15:57and repeat that process. The only
3:15:58downside people usually complain about
3:16:00is they're like, "Yeah, but Tanner, I
3:16:01have to do a lot of one-on-one support."
3:16:02Which is true until you get to about
3:16:04$20,000 a month. Once you're at $20,000
3:16:06a month, you can take $5,000 if you're
3:16:08really overwhelmed. You give it to
3:16:09someone else and let them do the
3:16:10fulfillment. It It's really easy. People
3:16:12will talk about building a team, like
3:16:13it's really hard, but in reality, you
3:16:14can do about $100,000 a month with this
3:16:16type of offer, like four staff. You'd
3:16:18have like one or two coaches and you
3:16:20have one or two setters, and that's
3:16:21pretty much all you need. It's pretty
3:16:22easy. When I say setter, it's people who
3:16:24are going to set calls for you. So,
3:16:26they're either messaging people on your
3:16:27social media or they're messaging people
3:16:28who click on your ads, etc. Obviously,
3:16:30because the amount of money I made doing
3:16:31this, 141 million, this is going to be
3:16:33my top option. But the reason that I
3:16:34like it is ultimately for beginners or
3:16:36really anyone in general, you need the
3:16:37metrics to make sense for your business.
3:16:39A lot of people start businesses that
3:16:40the numbers just simply don't make sense
3:16:42and they don't go viral and they spin
3:16:44the wheels because they're trying to
3:16:45make sales going viral or pushing
3:16:46organic content, but the reality is it's
3:16:48just not that effective and they can't
3:16:49spend money on ads because the price
3:16:51points too low or the skill level is too
3:16:52low. So, the cool thing about this is
3:16:53when you're having one-on-one
3:16:54conversations with people, your skill
3:16:56level can actually be a lot lower
3:16:57because that's how trust is built a lot
3:16:59easier. That's why people do phone calls
3:17:00because [music] someone buying $10,000
3:17:02item on the phone is a hell of a lot
3:17:04easier than sending a website link.
3:17:06Otherwise, people would do it all the
3:17:07time. So, that is going to be number
3:17:09four. Now, number five is going to be
3:17:11some type of niche software or micro SAS
3:17:14tool. Now, I usually like software quite
3:17:16a bit. In fact, that's kind of the
3:17:18direction I'm going as I'm kind of going
3:17:19into the next step of business. But, I
3:17:21would say when you say niche software or
3:17:23like a micro SAS tool, the hardest part
3:17:25is most people just don't know how to do
3:17:26it. So, if we come over here and we have
3:17:28our pros and cons, high demand, like a
3:17:30lot of people will buy those types of
3:17:31things. But the con is again it takes
3:17:33high levels of skill. And so, when I'm
3:17:35trying to give people ideas for
3:17:37businesses to start or the types of
3:17:38businesses to start, I usually am not
3:17:39banking on the fact that you have lots
3:17:41of money and lots of skill. Now, if you
3:17:42do, great. But like give you an example
3:17:43of something we've done with this is we
3:17:45have a white label go highle agency and
3:17:47it's called elite 360.io. So that makes
3:17:50us six figures a month because all the
3:17:52clients that come into our consulting or
3:17:53done for you offers, we will then sell
3:17:55this on the back end and we make 100% of
3:17:56it. We pay what five six hundred bucks a
3:17:58month for some type of agency fee for go
3:18:00high level and then they will give us
3:18:01this. Now there's other tools out there
3:18:03as well. I've seen some people that will
3:18:04sell tools for groups or they'll sell
3:18:06tools for scraping data, stuff like
3:18:08that. The issue is like when it's only
3:18:10your tool, you sometimes can have issues
3:18:12if Facebook or Instagram changes the API
3:18:14and so on and so forth. But for go high
3:18:16level, they're working with those big
3:18:18companies, Facebook, Instagram, and
3:18:19they're integrated into the system. But
3:18:21again, this is great, but it's a lot of
3:18:23work. And I actually don't run it. I
3:18:25have people on my staff who run it.
3:18:26Again, because I have a pretty large
3:18:27staff, so that's a benefit. But it's
3:18:28definitely up there if you have a high
3:18:30level of skill set. It's just again,
3:18:31it's probably is not the best if you're
3:18:33brand brand spanking new, but it's a lot
3:18:36easier to sell in the terms of if you
3:18:38can actually sell it. If you actually
3:18:39have the skill set, there's a lot of
3:18:40people who like it. And last but not
3:18:42least, we're going to have kind of like
3:18:43PDFs or [music] guides. To be honest,
3:18:45this is probably one of my least
3:18:46favorite ones cuz again, when we talk
3:18:48about going viral or running ads, you
3:18:50guys kind of know what I've already said
3:18:51is that you're probably not going to go
3:18:52viral. So, anything where you are
3:18:54selling something for a low price, I'm
3:18:55not usually a big fan because you have
3:18:56to go viral. [music] Instead, if you
3:18:58have to run ads, which 99.9% of you will
3:19:00have to do because you don't have a
3:19:01large following, there's okay, there's
3:19:03nothing wrong with that, by the way. I
3:19:04mean, that's how I've made all my money.
3:19:05But, you put the money into ads and if
3:19:06you're sending it to some type of sales
3:19:08page and it's like 17 bucks. The problem
3:19:11with that is ultimately to make a sale
3:19:13at $17, you might have to spend $54,
3:19:17something like that, right? So, it
3:19:18doesn't really make a whole lot of sense
3:19:20to try to sell something at $17 and then
3:19:23lose money on it because then you don't
3:19:25have anything on the back end. So, what
3:19:26you guys are going to kind of notice is
3:19:27when we're talking about memberships or
3:19:29PDFs, they're easy to sell in terms of
3:19:31the price point, but the problem is that
3:19:32you have to get so much volume, you
3:19:34usually won't make it back up. Online
3:19:35courses can be good. you're kind of in
3:19:36the middle ground, but again, you
3:19:38usually have to sell I would say like
3:19:39between, you know, $500 to $2,000 and
3:19:41then your presentations have to be
3:19:43pretty good. We talked about the digital
3:19:44templates. Those work or systems like
3:19:46those will work, but you have to
3:19:47understand the systems. Same with
3:19:48software. So, if I was going from best
3:19:50to worst in terms of like what I would
3:19:52start with, we'll start with the worst
3:19:53first. The number one thing I'm probably
3:19:54not the biggest fan of, I would probably
3:19:56say are membership sites cuz it takes a
3:19:58little bit more knowledge and acumen,
3:20:00but also at the same time, you can't
3:20:01sell for a really high price point.
3:20:03Okay? So, I'm usually not the biggest
3:20:04fan of memberships because it's a low
3:20:06price point. You don't have something on
3:20:07the back end you can sell that's a
3:20:09higher price and it takes a lot of
3:20:10technical setup. Right after that, to be
3:20:11frank though, I'll probably put PDFs or
3:20:14uh guides. And again, the reason is that
3:20:15the price point is too low. So, if you
3:20:17don't go viral, it's it's just going to
3:20:19go nowhere. Okay. It's easy to sell, but
3:20:20it's not my favorite in terms of that.
3:20:22Okay. Right after that, I'd probably say
3:20:24the next one is going to be software. Uh
3:20:26again, I like software, but if you don't
3:20:28have the skill set, it's just not my
3:20:30favorite. Right after that, we're going
3:20:31to actually go with online courses. Uh,
3:20:32I'm not against online courses. I
3:20:34actually think that's like the middle
3:20:35ground for most of this. It's a decent
3:20:36price point and it's also easy
3:20:38fulfillment. But again, you have to be
3:20:39really good at presentation. So again,
3:20:41if I'm talking to a beginner, I'm trying
3:20:42to show you maybe what's the hardest to
3:20:44the [music] easiest in terms of like
3:20:45what will make you more successful. So
3:20:47we have online courses. Then right after
3:20:48that, I would probably do digital
3:20:49templates and systems. This is again
3:20:51really easy to sell, but I just don't
3:20:53like it for a beginner. In fact, I'd
3:20:55probably switch these two. So we'll
3:20:56switch these two right here because I
3:20:58still think online courses are easier
3:20:59for most of you to start. And then
3:21:00finally, put coaching and consulting,
3:21:02which I think is the best. And the
3:21:03reason there is it makes it easier to
3:21:05sell. It makes it easier to market when
3:21:07you tell people you're going to give
3:21:08them one-on-one support. And then
3:21:10eventually once you get to around
3:21:11$20,000 a month, you can go ahead and
3:21:13hire that out. So, if we were going to
3:21:14rank these in order, right, we got six
3:21:17right here with memberships. PDS and
3:21:19guides are number five. Software is
3:21:20going to have to be number four. We're
3:21:22going to go right here for digital
3:21:23templates at number three. Online
3:21:24courses would be number two. and then
3:21:26coaching and consulting is going to have
3:21:27to finish at number one because that is
3:21:29where I've made all my money and it's
3:21:31completely changed my life. So, the best
3:21:33thing you could do after watching this
3:21:34video is just pick one of these and
3:21:35start there. Now, I tried to give you
3:21:36the pros and the cons. Most of the ones
3:21:38that are ranked worse, [music] the
3:21:40reason they're ranked worse is that
3:21:41because the price point is so low, it
3:21:43makes it almost impossible for ads to
3:21:45work. And 99.9% of you are going to have
3:21:47to run ads. The ones towards the top,
3:21:49you can usually charge a higher price
3:21:50point, therefore your chance of success
3:21:52goes up. Because if you spend money on
3:21:53ads and you make a mistake or something
3:21:55doesn't go perfectly, you can still
3:21:56recoup your investment. So, hope you
3:21:58guys enjoy the video. If you like videos
3:22:00and you want more just like these, make
3:22:01sure to hit the subscribe button. And as
3:22:03always, I'll see you in the next one. If
3:22:04you want to build a digital product that
3:22:05can generate over $141 million in
3:22:08revenue, stay with me because in this
3:22:09video, I'm going to be breaking down the
3:22:11exact step-by-step framework you can use
3:22:13to do it yourself. My name is Tanner
3:22:15Chiser and over the past eight years
3:22:16I've generated more than $141 million in
3:22:19digital product sales and I've won just
3:22:21about every single award you can think
3:22:22of, especially from ClickFunnels. So
3:22:24everything I'm about to share comes
3:22:25directly from real world experience.
3:22:27It's not theory. With that being said,
3:22:29let's get into it. First and foremost, I
3:22:31want to give a little bit of context of
3:22:32my background. So I started 12 to 22. I
3:22:36just wanted to play in the NFL, okay?
3:22:38And that was my dream. Now at 22, I
3:22:40probably wasn't good enough. I got to
3:22:41play a little at the division one level.
3:22:43I had a lot of injuries. That's when I
3:22:44started my business journey. And for the
3:22:47first, let's say, 3-ish years, I was
3:22:49stuck selling a $47 program called the
3:22:52Rapid Muscle System. It's not that
3:22:54selling fitness is bad. It's that the
3:22:56price point didn't make sense. Because
3:22:57in business, you really only have two
3:22:59ways to scale. You either go viral,
3:23:01okay, or you have to run ads. Well,
3:23:03here's the problem. I wasn't going to go
3:23:04viral. Most of us aren't. 99.9% of us
3:23:06won't go viral. And then number two is
3:23:08the ads I couldn't make work because
3:23:10usually it would cost me $100 to make a
3:23:13$47 sale. So I'm losing money. I got
3:23:16stuck for about 3 years thinking, hey,
3:23:18I'm going to be super famous. I'm going
3:23:19to be influencer. I'm going to have a,
3:23:20you know, link in my bio and it's going
3:23:22to work. But it just didn't. Eventually
3:23:24I was introduced to high ticket sales. I
3:23:26got really desperate. I was about to go
3:23:27back to school and at 25 I got
3:23:30introduced to high ticket. And so they
3:23:31said, "Hey, take your same fitness
3:23:33program up here and start selling it at
3:23:35$1,500 plus." I was like, "Okay." Like,
3:23:38"Are you serious?" Like, "Yeah." And I
3:23:39had done door-to-do door sales. I've
3:23:41been a server. I played division one
3:23:42football. So, you know, I had a little
3:23:43bit of grit and determination. And in
3:23:45the first week, I remember I made
3:23:46$10,000. I was like, "Oh, okay." I
3:23:49called my parents. I said, "Hey, let me
3:23:51move home. I figured this business thing
3:23:52out. Let me pay you guys $1,000 a month
3:23:54of rent. Let me save the $2,000 I can
3:23:56put back into the business." They're
3:23:57like, "Okay, like that's fine as long as
3:23:59you're not doing drugs and, you know,
3:24:00pushing illegal substances. Like, we'll
3:24:01let you back in." So, I went home and I
3:24:04grew the business from 10,000 to about
3:24:06$50,000 a month just DMing. Okay? And
3:24:10this really was probably the worst part
3:24:12of the business. But basically, all I
3:24:14did to do that is I would just DM people
3:24:16all day. So, I would do about 100 DMs a
3:24:19day, okay? I would usually get about 30
3:24:21replies. The reply rate is lower now,
3:24:23but I'm just telling you what it was
3:24:24back then. Now, it's probably like 15,
3:24:25but I get 30 replies. I would book
3:24:27usually uh like 20% in a sales call, so
3:24:30I get six calls. And because I was
3:24:31really good at sales, I would usually
3:24:33close three deals. Okay? And so three
3:24:36deals would be about what 4,500 bucks.
3:24:39And I would do about enough to do
3:24:41$50,000 a month. But I was working 16
3:24:43hours a day. I mean, I was just
3:24:44literally messaging, messaging,
3:24:45messaging. I started getting arthritis
3:24:46in my thumbs, believe it or not. You
3:24:47guys would actually laugh. And I knew at
3:24:50$50,000 like, "Okay, I got to start
3:24:51figuring out this paid ad system or I'm
3:24:54going to get stuck." Around $50,000, I
3:24:56started figuring out this paid
3:24:57acquisition system. I hired five coaches
3:24:59in a span, I want to say about five
3:25:01months, about $10,000 a piece. And I was
3:25:04getting really frustrated because things
3:25:05were not working. And the reason things
3:25:06were not working is the way I was trying
3:25:08to sell my product through ads is I was
3:25:11doing the traditional ad optin,
3:25:15via cell, book a call. Okay? And so the
3:25:18benefit is if this works, it's great.
3:25:20But if it doesn't work, it sucks because
3:25:21the only thing you have to really follow
3:25:23up with is emails, which get about 30%
3:25:25open rates. And then if they don't book
3:25:27a call, I couldn't really do anything.
3:25:28So I got really frustrated. And I
3:25:30remember one day the coach I had at the
3:25:31time I was getting really pissed off. I
3:25:32was like, "Dude, like I paid you 10
3:25:34grand. I've paid four other people.
3:25:35Nothing you guys are telling me is
3:25:36working." Like I was basically spending,
3:25:38let's say, five grand on ads and I make
3:25:405 grand back. Plus I was paying these
3:25:41coaches 10k a piece. So I was getting
3:25:43really frustrated. What happened is at
3:25:44that time, this is probably back in
3:25:452018, 2019, many chat came out, which is
3:25:48basically a DM automation. So DM ads are
3:25:50kind of new. They're like sixish years
3:25:53old. Six or seven years old, but back
3:25:55then they were brand new. And so what I
3:25:57did is I was running my ads like this
3:26:01add DM optin
3:26:04VSSL call. And so what I started doing
3:26:07is I had all these leads sitting there
3:26:09and I had a call with that coach and he
3:26:10basically said, "Hey, like either do the
3:26:12work or I'm going to refund you and kick
3:26:14you out of the program." And because I
3:26:15had a lot of pride and ego, I was like,
3:26:16you know, f you. Basically in a nice
3:26:17way, I said, you know, I was thinking,
3:26:18"F you. I'm going to prove this guy
3:26:20wrong." So, I started messaging all
3:26:21these leads, all of them. And I remember
3:26:24that turned into $18,000. I was like,
3:26:26"Oh, like I figured this thing out,
3:26:29right?" So, then I was able to scale
3:26:30from $50,000
3:26:32to about $150,000 a month. And [snorts]
3:26:36the goal was to continue to grow the
3:26:37business and scale it. But at that
3:26:39point, because I done so well, I got an
3:26:40award from ClickFunnels. So, I'll, you
3:26:42know, draw my little Click Funnels award
3:26:44over here. And they have the little
3:26:45disc, whatever. And it's for doing $1
3:26:48million a year. And at the time, I
3:26:50remember I was getting a lot of
3:26:51accolades because people were like,
3:26:52"Hey, this is the guy who built a
3:26:54million-dollar fitness business and he
3:26:56doesn't teach business coaching." So, a
3:26:57lot of people at the time were really
3:26:58high on me and they're like, "Hey, who
3:27:00is this guy? I want to learn from him
3:27:02what he does." And at the time, I was
3:27:03like, "Eh, I don't really want to do
3:27:04this." But you got to keep in mind, I
3:27:05was 27 years old. So, after I had, you
3:27:07know, 10 or 12 people offer me $10,000 a
3:27:10piece to coach them, I was like, "Okay,
3:27:12I'm going to do that." So, I got to a
3:27:14million doing the fitness offer. And
3:27:16then that's where I finally
3:27:17transitioned. Okay, so this is fitness
3:27:19right here. And then that's where I
3:27:20finally transitioned into the business
3:27:22consulting. Okay, once I switched to
3:27:25that, at first I was only helping
3:27:26trainers. And that very next year I did
3:27:28over $10 million in sales. So
3:27:29essentially what I was doing is uh I ran
3:27:32the same exact strategy. I would do
3:27:33admin
3:27:35page BSL call. Okay. The only difference
3:27:39now is now the price point instead of
3:27:41like I was doing 3200 for four months
3:27:43for fitness. So do 3,200 for four. Now,
3:27:45for business consulting, I could
3:27:47basically do $10,000 for 4 months. So, I
3:27:50was able to three times the price point,
3:27:51so I could push the ads a lot harder.
3:27:53So, that next year, I did $10 million in
3:27:55the business. It was absolutely crazy. I
3:27:56hired I want to say like 20 or 30 staff,
3:27:59and we were scaling like absolutely
3:28:00crazy. And then the next year after that
3:28:03is I went into full-on business
3:28:05consulting. So, I went into the general
3:28:06market. Okay? So, the next year we did
3:28:0815, then we did 25, then we did 25, and
3:28:11then we went all the way to 141 million
3:28:14over the past 8 years. Now, I know some
3:28:15people are go like, "Well, that's not
3:28:16one digital product." It's like, guys,
3:28:18besides the first million dollars where
3:28:19I did the fitness business, the rest of
3:28:21my money has come from strictly
3:28:23consulting. The only difference between
3:28:24this and this was at first I only help
3:28:26trainers. Now, I help everyone outside
3:28:28of that as well. So, I still have a ton
3:28:29of like personal trainers and physical
3:28:31therapists and like fitness
3:28:32professionals, but I still help people
3:28:34outside that. The main thing that made
3:28:36the biggest difference was the
3:28:37follow-up. There's a million people who
3:28:39do fitness and do all kinds of stuff
3:28:40like that. It it the offer is really not
3:28:42that unique. In fact, if you have read
3:28:44$100 million offers by Alex Ramozi, he
3:28:46basically has determined outcome time
3:28:48perceived likelihood of achievement
3:28:50times time, okay, times effort. So, if
3:28:53you look at the offers I had, fitness,
3:28:55fitness is like good outcome, lose
3:28:56weight, low chance you'll succeed, takes
3:28:58a lot of time, takes a lot of effort.
3:28:59So, fitness is one out of four, not
3:29:00really good. Business consulting, same
3:29:02thing. Good outcome, make money, low
3:29:04chance you'll succeed, takes a lot of
3:29:06time, takes a lot of effort. So, it's
3:29:08one out of four. So, I really didn't
3:29:09have that unique of an offer. But what
3:29:10was unique is the average person even to
3:29:14this day does ad optin BSL call and then
3:29:18like if it doesn't work they're
3:29:19basically have a couple emails and then
3:29:21that's it. Their follow-up process is
3:29:23really weak. Now if you Google how many
3:29:26times it takes a lead to actually become
3:29:28a sale. You'll see that it usually takes
3:29:30about seven times on average. Okay. So
3:29:32when someone comes through my system I
3:29:34want you to see what it looks like. So
3:29:35usually be add to a DM. Okay. Inside the
3:29:39DM, we'll have a link to an opt-in page.
3:29:41Okay? Then we'll have a VSSL and then
3:29:43we'll have a call. Okay? So, look, if
3:29:45they come through and they go through
3:29:47the DM, but they don't click on that,
3:29:49we'll message them. Okay? So, we'll
3:29:50message them inside the DM and we'll
3:29:52push to a call over here. If they do opt
3:29:54in and they go to the VSSL, they can
3:29:56book a call here. Then, on top of that,
3:29:58we'll have emails, texts, retargeting.
3:30:02So, you'll see retargeting ads. A lot of
3:30:03people say, "Tar, I see your ads all the
3:30:04time after I start following you on
3:30:06Instagram." That's on purpose. We'll
3:30:08have groups. So like we'll have a screw
3:30:10group, we'll have events, we'll have
3:30:13voicemails.
3:30:15And so what happens is the leads that
3:30:17come through my system get hit way more
3:30:20often than the competition. And so even
3:30:22though my offer is not that unique
3:30:24because I'm doing so much onetoone
3:30:26reachouts on we do have calls as well.
3:30:28Because we're doing so much oneonone
3:30:30reachouts with DMs, calls, texts, all
3:30:32those things. The more touch points you
3:30:34can do that's one to one, the better
3:30:36chance you're going to have of
3:30:36converting the sale because you got to
3:30:38remember it's about being unique, right?
3:30:40It's about doing things that other
3:30:41people aren't doing. So this essentially
3:30:43was how I was able to scale to, you
3:30:45know, 141 million. And then really I
3:30:47spent a ton of money on ads. So as you
3:30:50are getting results, it's just spending
3:30:51more. So I spent about $40 million and I
3:30:54made in return about 141 million. Yes,
3:30:56the return is not as high as usual.
3:30:58Usually you would want like a 4x return
3:31:00on ads, but you guys got to keep in mind
3:31:01when you're spending that massive
3:31:02[clears throat] amount, your ROI can go
3:31:04down at times, but like, you know, would
3:31:06you spend 40 million to make 141? I'm
3:31:08assuming you would. It's not as good an
3:31:09ROI, but it's because as you go broader,
3:31:11the lead quality goes down a bit because
3:31:13you have to reach further and further
3:31:14and further to get there. So, this is
3:31:16exactly how I scaled $141 million in
3:31:18sales. Hopefully, this gives you guys
3:31:20kind of two insights. Number one is that
3:31:22you just need to have something in the
3:31:23health, wealth, or relationship niche.
3:31:25It doesn't even have to be that unique.
3:31:27What you need to make sure you focus on
3:31:28is once it's in one of those niches is
3:31:30that you just have a great follow-up
3:31:31process. It doesn't really matter about
3:31:33how good the funnels are. It doesn't
3:31:34really matter like how good your VSSL
3:31:36is. It's more about the follow-up
3:31:38process. And to be frank, I've won every
3:31:39award you can win from ClickFunnels. I
3:31:40have every single word past the $100
3:31:42million award, which is as high as it
3:31:43gets. And the reason I've gotten those
3:31:45awards is not because the funnel is so
3:31:46good. It's because my follow-up process
3:31:49is absolutely amazing. And by doing
3:31:51that, that's made a huge difference. So,
3:31:52that's how I've done $141 million in
3:31:54sales. If you guys like these types of
3:31:55videos where I just give you straight
3:31:57advice, no fluff, no BS, like just
3:31:59giving you the straight facts, make sure
3:32:01to subscribe because I do new videos
3:32:02like this each and every week. And I'll
3:32:04see you guys on the next video. There
3:32:05are so many ways to make $100,000 a
3:32:07month with digital products in 2026. So,
3:32:10in this free course, I'm going to break
3:32:11down the most effective digital product
3:32:13business models. What each one is, who
3:32:15it's for, how to set it up, how to sell
3:32:17it, and then how to scale it to at least
3:32:19$100,000 a month and beyond. Now, I've
3:32:22sold digital products for over 8 years,
3:32:23and over the past 8 years, I've done
3:32:25$141 million in sales. [music] So, this
3:32:28isn't just theory. I've actually done
3:32:30the things I'm about to teach you at a
3:32:32very high level. So, I'm going to give
3:32:33you a complete breakdown of low ticket
3:32:35PDFs and how to use them effectively.
3:32:37Then, I'll talk about the software and
3:32:38AI products. Then, we'll discuss live
3:32:40virtual events and challenges. I'm
3:32:42running one right now, by the way, so
3:32:43you can actually join that by clicking
3:32:44down below. I'll explain online courses
3:32:46and who they might be best for. And then
3:32:48I'll give an overview of online coaching
3:32:50and consulting, which will probably be
3:32:52the best option if you're just starting
3:32:54out. And then by the end of this video,
3:32:56you'll know exactly which model you
3:32:57should start with, what to build first,
3:32:59and how to stack these together into a
3:33:01real business that can scale to $100,000
3:33:04a month and beyond. So, let's start by
3:33:06talking about low ticket PDFs, which are
3:33:07always one of the first things people
3:33:09want to start with. Everyone thinks,
3:33:11"Oh, yeah, it's super easy to make and I
3:33:12can sell it for $5. It's going to be
3:33:14really easy, so people get to pay five
3:33:16bucks." Then they make this nice looking
3:33:18PDF and spend all this time and energy
3:33:20and then nobody buys it. I made this
3:33:22exact same mistake in my first ever
3:33:24fitness business. I was selling a
3:33:25program for $47 and I was only able to
3:33:28make around two grand in 3 years. What
3:33:30people don't get is that unless you have
3:33:31an audience already, waiting to buy your
3:33:33stuff, money to put into advertising or
3:33:36plan to go viral. Selling at a low price
3:33:38will not help you get to $100,000 a
3:33:40month. But low ticket PDFs can still be
3:33:42extremely useful for lead genen,
3:33:44monetizing your current audience or
3:33:46adding value to an existing package. So,
3:33:48I'll break down a super easy way to set
3:33:50up a digital PDF that you can sell, use
3:33:52as lead genen, or use as an add-on. Now,
3:33:55before we get started making any of
3:33:56these digital products, I'll just give a
3:33:57quick overview of how to think about the
3:33:59offers you'll be selling. So, first up
3:34:00is going to be that PDF. Now, I don't
3:34:02think a PDF should really be sold as a
3:34:04product. I really think you should be
3:34:05using it as lead genen. So, when I say
3:34:07that, you guys got a couple ways to do
3:34:09lead genen. So, first we have organic,
3:34:11okay? And organic is just going to be
3:34:13your social posts, referrals, talking to
3:34:16people, etc. Okay? And then you have
3:34:18paid ads, right? Now, if you're a
3:34:20beginner, you're probably not going to
3:34:21start with paid ads, but I want to walk
3:34:23through what you could do. So, if you're
3:34:24doing this organically, one of the best
3:34:26things I think you can do is what they
3:34:27call a two-step post. So, on social
3:34:30media, you've probably seen these all
3:34:31the time. I I know you have. It's where
3:34:33people say, "Hey, if you want, you know,
3:34:34my free training for XYZ, comment down
3:34:36below." Or, "Hey, if you want this free
3:34:38training, comment fit down below." And
3:34:39then when they comment, the person or
3:34:42will either use an automation. So they
3:34:44can use ManyHat or elite 360.io, which
3:34:46is what I use, and it will fire that PDF
3:34:50or that gimme or freebie, whatever you
3:34:52want to call it, to that customer, okay?
3:34:54Or to that client. So they'll comment
3:34:56the word, it fires an automation, and
3:34:58then they'll send over the PDF or the
3:35:00training. So it's really easy to set
3:35:02that up. That's usually the most common
3:35:03way because you're not running ads. You
3:35:06don't have them click on anything.
3:35:07They're usually going to send it via a
3:35:08comment or maybe you send a DM, but it's
3:35:10going to usually be activated from a
3:35:12comment. Now, with paid ads, usually
3:35:14what will happen is from the paid ad,
3:35:16you have an opt-in page and then in
3:35:18return for them giving your email and
3:35:20phone number, you then will shoot them
3:35:21over the PDF via email. Now, in terms of
3:35:25making this PDF, it's actually really
3:35:27not that complex. People try to make it
3:35:28that way. The first thing you would do
3:35:30is figure out what you want the PDF to
3:35:32be about. So, if you were a fitness
3:35:33coach, you might do protein recipes or
3:35:35you might do the best way to lift or the
3:35:37best way to lose fat, etc. If you're a
3:35:39business coach, maybe you do something
3:35:40around ads or lead generation or sales.
3:35:43Like, it's got to be something around
3:35:44what they care about most. So, it could
3:35:46be a sales script breakdown or it could
3:35:48be your favorite way of lead generation
3:35:49or how to do DM ads or whatever, right?
3:35:52Like, whatever you think your audience
3:35:53is really going to want. Now, in terms
3:35:55of actually making the PDF, you got two
3:35:57ways you could really do it. So, number
3:35:59one is you're going to have Canva. Okay?
3:36:02So, one of the easiest things to do is
3:36:03you can literally just take what you
3:36:05want on the PDF, put it on a, you know,
3:36:07Google note sheet and then send it over
3:36:09to an editor or you could go on Upwork
3:36:11or Fiverr. Really simple to do this. Uh,
3:36:13ton of people on there. And then they'll
3:36:15actually create the PDF. You can send
3:36:16them a pictures. You can send them like
3:36:18an example. And usually what I do is I
3:36:19send, hey, here's my information. Make
3:36:21me a PDF similar to this one. And I give
3:36:23them a example PDF. You can't just tell
3:36:26people like, hey, make me a nice PDF.
3:36:27Because that's different to everyone.
3:36:28So, giving them an example. Or number
3:36:30two is you can actually do chat GBT. So
3:36:33what's cool now is you could take
3:36:34whatever you want on that PDF, tell
3:36:35ChatGBT, "Hey, make me this PDF that's
3:36:37this many pages." It probably will just
3:36:39make it for you at this point. You don't
3:36:40even have to do it. Now, back in the
3:36:42day, years ago, what I would do to
3:36:44actually get PDFs is I would write the
3:36:47PDF down and then I'd actually have to
3:36:49make it myself in something similar to
3:36:51Canva. They had something different back
3:36:52then. I can't remember what it was, but
3:36:53it wasn't Canva. And then I'd actually
3:36:55have to upload it to AWS. So for those
3:36:57you don't know AWS is is Amazon website
3:36:59services. I think that stands for
3:37:01website. Forgive me if I'm wrong but
3:37:02basically you would have to upload it
3:37:04into Amazon's database. This is where a
3:37:07lot of companies tech companies actually
3:37:08will hold together data and this is what
3:37:10allows so many tech products to be built
3:37:13and different things like that. So in
3:37:15short when you're making this PDF just
3:37:17make it about the most beneficial thing
3:37:19you can possibly think about and then
3:37:21you can either create it yourself in
3:37:22Canva or pay a graphic designer. It's
3:37:24really simple. They actually have other
3:37:25stuff now like Sorro and some other
3:37:27stuff you can actually use instead of
3:37:29Canva. Chat GBT would probably be this
3:37:31next go-to just it's really easy. You
3:37:32got to have the paid version, but it
3:37:34could just build it out for you. Or you
3:37:36can make it manually like in Canva, but
3:37:38then you have to upload it to AWS. Okay,
3:37:39long story short is you just want it to
3:37:41be a link. It has to be clickable so
3:37:43when someone gets your PDF, it's
3:37:44downloadable. You have to usually upload
3:37:46that to some type of system like data
3:37:49system which is AWS or a chat GBT can
3:37:52just kind of create it from scratch. But
3:37:53when it gives you that download link,
3:37:55you have to upload it somewhere, right?
3:37:57Because you can't just put a link to
3:37:58something. It has to kind of have like a
3:38:00database or home base that you're going
3:38:01to do it from. So once you have this
3:38:04PDF, it's really simple. I would use it
3:38:06more as a two-step post or a lead genen
3:38:08for paid ads. I want to just sell it for
3:38:10five bucks because it's not going to
3:38:11move the needle. You'd have to sell a
3:38:12hundred, right, to make $500 and it's
3:38:15not going to move the needle at all in
3:38:16your life. And then on top of that,
3:38:17unless you have a huge organic
3:38:18following, it's not going to be a great
3:38:20thing to do. So, I would not personally
3:38:22do anything outside of using it for
3:38:24organic or paid ads as a lead genen. And
3:38:26then on top of that, when you when they
3:38:28opt in on this opt-in page for ads,
3:38:29usually the next page, you send them the
3:38:31PDF, but then the next page is going to
3:38:32be a VSSL with a button to book a call,
3:38:35right? So, there's going to be a button
3:38:36here. And so, it's like, hey, opt in,
3:38:38you get the PDF. Oh, on top of that, if
3:38:39you want to book a call now, because
3:38:40you're trying to push them to actually
3:38:42buy something that's more expensive,
3:38:43higher price. We're not trying to sell
3:38:45something super low. So, that's going to
3:38:46be number one is an actual PDF. So,
3:38:49that's how you can set up a PDF that you
3:38:50can sell anywhere from just a few
3:38:52minutes to no longer than 48 hours. It
3:38:54could be really fast. Now, like I said,
3:38:56if you're just starting out, this might
3:38:57not be the best option, but if you've
3:38:59got an audience already waiting to buy
3:39:01from you or a bunch of money to put into
3:39:03paid marketing, you could get started
3:39:04with this one right now. So, the pros is
3:39:06it's super easy to set up, super
3:39:08scalable. The cons is it's low margins.
3:39:11It can be difficult to start with no
3:39:12audience or funds. Now, the next digital
3:39:14product model I'm going to talk about is
3:39:15software and AI products. So, one of the
3:39:18things I'm actually doing right now,
3:39:20there's a lot of things out there. I'm
3:39:21want to walk you through what I'm doing
3:39:22because I think that makes the best case
3:39:24study. Something I did is first when
3:39:26you're making software, understand this
3:39:27is not usually for beginners. This is a
3:39:29great model. Most billionaires, if you
3:39:31guys look at the top three things they
3:39:32do, they do tech, private equity, so
3:39:34I'll just call it PE, or they do hedge
3:39:36funds. Okay? So, if you go look at, you
3:39:38know, the Forbes list of the top
3:39:40billionaires in the world, almost all of
3:39:41them are in one of these three things.
3:39:43Okay? So, these are the big three. So,
3:39:44tech's great. The pro is that the
3:39:46leverage is insane. You don't need a lot
3:39:48of staff to get a lot of leverage, but
3:39:50if the tech isn't good, you're kind of
3:39:51dead in the water. So, what I did and
3:39:53what kind of became pretty easy is
3:39:54instead of starting tech from scratch,
3:39:56excuse me, you look for something that
3:39:58your clients already need. So, one of
3:40:00the biggest complaints that I get is
3:40:02messaging and DMing leads to try to get
3:40:05them to book a call. So, what I looked
3:40:07at is I said, "Okay, where are most my
3:40:08clients coming from?" So, I would say
3:40:09about 50% of my clients to this day are
3:40:13still going to be trainers, right? So, I
3:40:14get 50% of kind of regular business
3:40:16owners. I get 50% trainers. Why do I get
3:40:1850% trainers? Because I think I started
3:40:20in the fitness industry. So, I still get
3:40:21a lot of trainers. And then I said,
3:40:22"Okay, what's the biggest pain point
3:40:23they have?" Well, the biggest pain point
3:40:25is DMs to calls. People complain about
3:40:27they're like, "Oh my gosh, takes so much
3:40:29time. I have to look and find these
3:40:30setters. They're not good sometimes.
3:40:32Then I have to manage them." All these
3:40:33things. So, I said, "Okay, what if I
3:40:34could take this and I could create tech
3:40:37that they couldn't cancel?" Okay. So,
3:40:39just so you guys know, the average
3:40:40setter costs about $2,000 a month. All
3:40:43right? And that's part-time. Full-time
3:40:45is going to be closer to, let's say, 4K
3:40:47plus. All right? So, that's a typical
3:40:49setter. And then on top of that, they
3:40:50might not be that good. They have to
3:40:52take breaks. They got to sleep. You got
3:40:54to manage them. All those things. So, I
3:40:55said, "Okay, what if I could replace
3:40:56that with AI and I could make it $1,500
3:40:59a month and it was better than all of
3:41:02their staff." Well, obviously, if I
3:41:05could do that, people would buy it. The
3:41:06hardest part is getting it to do that
3:41:08because I say, "Hey, I'll build this out
3:41:10for you. $1,500 a month money back
3:41:12guarantee if you don't like it and then
3:41:14it's rinse and repeat and then we'll
3:41:15continue to use it forever. So I've
3:41:17actually been building this for the
3:41:18last, you know, two years. I'd say the
3:41:20downside is it's a lot of buildout and
3:41:23there's a lot of stuff you don't know.
3:41:24So for example, some of the cons is
3:41:27software, right? And just building it. I
3:41:29don't really know how software needs to
3:41:31be built. I know what it needs to do,
3:41:32but I don't actually understand all the
3:41:34coding. So building that out, having
3:41:35people you can trust, right? because
3:41:37coders can kind of tell you whatever
3:41:38they want because if you don't
3:41:39understand coding you can't really speak
3:41:41their language. Uh it takes a lot of
3:41:42time and then on top of that it takes a
3:41:44lot of I'll call it fixes. So meaning if
3:41:46you do a beta test beta test mean hey we
3:41:48just finished the software let's go
3:41:50ahead and test it out. The problem is if
3:41:53the feedback from the beta test is like
3:41:55hey this needs to be better. This isn't
3:41:56good. I don't like the overview. I don't
3:41:57like the display. This is really slow.
3:42:00You have to fix it. The pro is once it's
3:42:02done it's [clears throat] very cheap to
3:42:04run. Right? So, all you're basically
3:42:06paying for is a software. If I sell this
3:42:08for $1,500 a month, it probably cost me
3:42:10per client like I don't know like 30
3:42:13bucks a month of actual like data usage
3:42:16versus like you're making 1,500. So, the
3:42:18margins are absolutely astronomical. On
3:42:20top of that, at least in my experience,
3:42:22I use uh one of the softers I use is
3:42:23Hyro. Okay, so that's actually Alex
3:42:25Becker software. He charges me I want to
3:42:27say $1,500 $2,000 a month, something
3:42:29like that. and we actually don't really
3:42:31talk to his team for the last I want to
3:42:32say 2 3 years because once the software
3:42:34is up and running and you've asked all
3:42:35the questions then the workload to
3:42:38actually handle those customers goes way
3:42:40down. So that would be one of the
3:42:41benefits of software. The other con I
3:42:43guess that I left out would just be it's
3:42:44not really beginner friendly because I'm
3:42:46about $250,000 in the hole now. So
3:42:49usually when I look at software I think
3:42:51it should be coming from your first
3:42:52business. you move the funds into this
3:42:54and then it the software itself helps
3:42:57your current customer base do something
3:42:58that's super valuable. So the pros is
3:43:00it's really scalable and there's high
3:43:02upside. The cons is it's more
3:43:03complicated and it's very expensive to
3:43:05set up. So if you have the skills or the
3:43:07financial means to create software that
3:43:09can change an industry that has to be
3:43:10one of the highest upsides of all
3:43:12digital products, but it's usually not
3:43:14for beginners. Okay, this is going to be
3:43:15something that's a little bit more for
3:43:16experts. Now next up is virtual live
3:43:19events. So webinars and challenges are
3:43:20great if you don't want to sit around
3:43:22building something for 6 months in
3:43:23silence and instead you want sales
3:43:25improve fast. So one of the favorite
3:43:28things I'm doing right now back in the
3:43:29day back you know like when I say back
3:43:30in the day like it sounds super old but
3:43:32let's say back in 2018 most people would
3:43:34just do an ad and then they run it to
3:43:36some type of opt-in page and then they
3:43:38would do a auto webinar. Okay, auto
3:43:40webinar just means it's already been
3:43:42pre-recorded. They don't have to show up
3:43:44and you know people would try to make it
3:43:46look like it was real but it wasn't.
3:43:47like it was auto webinar and that would
3:43:48actually work like game busters back I
3:43:50don't want to say like 7 years ago this
3:43:52was a typical funnel add opt-in webinar
3:43:54call okay then I came along I actually I
3:43:57feel like I did maybe someone else did
3:43:59but I came along and said hey instead of
3:44:00running it to an opt-in page let's do a
3:44:02DM let's do a opt-in let's do the uh
3:44:05webinar I'll just put auto here and then
3:44:07call and so the benefit was hey if
3:44:09they're from the webinar and they book a
3:44:11call great but if they don't I can also
3:44:13push them through via DM and that
3:44:14actually worked for I would say really
3:44:16well for 2 years. People still run DM
3:44:18ads. I still do them, but they were way
3:44:20more effective back then because they
3:44:22were new. Now, what I actually think is
3:44:24the most effective is trust is super low
3:44:26in the industry, right? So, we'll just
3:44:27put a down arrow. Trust. And so, what I
3:44:29would actually have you do at this point
3:44:30is run it to a challenge. Okay? So, you
3:44:32add optin and then you might do a three
3:44:34or five day challenge. I like 3-day.
3:44:37I'll explain why in a second. You can
3:44:38even test one day. And then you try to
3:44:40get them to book a call. So, the benefit
3:44:42of a challenge is you're getting to
3:44:44build a lot of trust. And trust is
3:44:45really low in the industry right now. So
3:44:47the fewer days the better in my opinion
3:44:49because each day you run a challenge you
3:44:51get drop off. So if the first day you
3:44:52have you know 30 people show up, next
3:44:54day might be 25, next day might be 20,
3:44:57next day might be 15, last day is 10. So
3:44:59you're slowly going down because people
3:45:01get busy or maybe they're just like hey
3:45:02like I don't need anything else. So I
3:45:04would recommend a 3-day or a 1-day
3:45:06challenge. Now I've done a 5day for an
3:45:08hour. So here's some different examples.
3:45:10I did 5day for 1 hour. I did a 3-day for
3:45:132 hours. So each day was about two
3:45:15hours. If I'm going to do it one day,
3:45:16that's the next thing I'm going to test.
3:45:17That would probably be like six hours.
3:45:20And so the benefit is like you get it
3:45:22all done in one go. The downside is it
3:45:25just takes a lot more time and more
3:45:27energy on that single day. But the
3:45:29benefit could be is hey, if you get 30
3:45:30people to show up on the first day, all
3:45:3230 people are going to see the pitch.
3:45:33They're going to see everything in
3:45:34between. And then you really see like
3:45:36who actually wants to buy. The downside
3:45:38is like the time and energy and effort
3:45:40investment because if you do these and
3:45:42it doesn't work or you don't get as many
3:45:43book calls as you like, that's not going
3:45:45to be as fun. So, usually what you want
3:45:47to do is in a perfect world, let's say,
3:45:49we'll just make this easy. Let's say you
3:45:50get 100 leads. You'd want about 30% show
3:45:52rate. So, 30% show and then out of those
3:45:5530%, 10% would book a call minimum,
3:45:57right? So, usually that would be at
3:45:59least three book a call and then
3:46:01obviously you close at least one because
3:46:02we want to close at least 30%. So, you
3:46:04know, if you take took this to 5x, the
3:46:07goal would be, hey, we have 15 calls and
3:46:08then you could close, you know, three to
3:46:10four deals and then depending on how
3:46:11much you're paying for the leads, it's
3:46:13not going to be quite that expensive.
3:46:14Okay. The only downside I've seen is if
3:46:16you don't get a good show rate, right?
3:46:17So, the biggest issue I've had when I do
3:46:19this is sometimes I just won't get a
3:46:20good show rate. Maybe it's Christmas,
3:46:22it's New Year's, it's Thanksgiving, so
3:46:24the time of the year is not great. So, I
3:46:25would never run this only full-time, but
3:46:28I would use it as a part of your process
3:46:30that you could use because if it's run
3:46:31correctly, it's really great as kind of
3:46:33extra to your main method. So, let's say
3:46:35you have a typical, you know, VSSL
3:46:38funnel. So, this is like, hey, I run
3:46:39this full-time, you do VSSL to a call
3:46:42and then in addition, you do a
3:46:44challenge. I think that's the best way
3:46:45to do it. I don't think you should only
3:46:47do a challenge. I think it should be
3:46:48part of your process, but I don't think
3:46:50it should be the only thing you do in
3:46:52your process. So, I really like this now
3:46:53because the trust in the industry is
3:46:54super super super low, but I don't think
3:46:56it should be the only thing you do. But
3:46:58challenges definitely work and I
3:46:59definitely would add it to your arsenal
3:47:00if you can have the proper setup. One of
3:47:02the downsides is the tech setup, so it's
3:47:04a little bit harder to set up, but once
3:47:05you do set it up, you can rinse and
3:47:07repeat it for forever. So, the pros is
3:47:08it's high conversions and it's a perfect
3:47:10bridge to other offers. The cons is the
3:47:13time commitment. It's a little bit
3:47:14harder to scale because you can't do it
3:47:1524/7 and then there's some delivery
3:47:17risk. So, if you need money fast, a live
3:47:20event or challenge might be a good
3:47:21option for you. if you can get the leads
3:47:23and convert them efficiently. Now,
3:47:24building online courses and communities
3:47:26are great if you have a skill or
3:47:27framework that works and you can teach
3:47:29it clearly. You want something scalable
3:47:31that isn't tied to your time like
3:47:33onetoone. You want recurring revenue.
3:47:35So, like a community instead of chasing
3:47:36new sales non-stop and you want to turn
3:47:38your knowledge into an actual asset you
3:47:40can sell forever. So, I've done a couple
3:47:43communities. Usually what I've done in
3:47:45the past is if I'm running ads or I'm
3:47:47getting sales, I'll run, you know, just
3:47:49your typical VSSL, right? So, we've
3:47:52already seen this a couple times today.
3:47:54I'm running your typical VSSL and then
3:47:55after they buy, part of what they get is
3:47:58they get, you know, a course,
3:47:59curriculum, etc. And one of the things
3:48:00they get is a paid community, but
3:48:02they've already paid me, you know, 5,
3:48:0410, $15,000 plus dollars. The downside
3:48:07of this or the upside of that is like
3:48:09the community is just exhilarating,
3:48:10right? It's just extra. What some people
3:48:13want to do is they want to make a
3:48:14community that is where they actually
3:48:16make all their money. So instead, they
3:48:18might do an ad, they have an opt-in
3:48:20page, they push it to a sales page, and
3:48:22then they try to push them to a
3:48:25community. Now, I've tested this out.
3:48:26I'm not the hugest fan because one thing
3:48:29is what we were doing is we were selling
3:48:30it for $14.97 for a year. So number one
3:48:33is you're not making quite as much
3:48:35money. You're making what? If I'm
3:48:36selling for 10K, I'm making what, eight
3:48:38times less. And then number two is the
3:48:40value is not as high. Because think of
3:48:41it, when you're selling group coaching,
3:48:43the value cannot be nearly as high as
3:48:441:1. And a lot of people go, "Well, I
3:48:46don't want to do one to one because
3:48:47that's going to take my time." But once
3:48:48you get to $20,000 a month, you can hire
3:48:50a staff member for $5,000 and they can
3:48:53take over all the fulfillment and then
3:48:54you just give them 10% of the upside. So
3:48:56if they get a resign or they get someone
3:48:57to upgrade, they get 10%. That is, in my
3:49:00opinion, the best way to use a community
3:49:01model would be as part of your high
3:49:03ticket program after you've sold
3:49:05something and then they get it as part
3:49:06of that package. I don't think this is
3:49:08the best model. A lot of people will try
3:49:10to say that, but you need a lot more
3:49:12volume. And again, just going back to
3:49:14what we said before, if you don't have a
3:49:15big viral organic audience where tons
3:49:17and tons of views come in, you're going
3:49:19to have to run ads. And if you run ads,
3:49:20the problem is if you're selling
3:49:22something for 40.97 a year or maybe even
3:49:24you're the person does 97 a month, you
3:49:26have to sell it for like $50 to actually
3:49:29make any profit. And usually the rule of
3:49:31thumb with ads with low ticket. It's a
3:49:32low ticket. Let's just say it's under
3:49:33100 bucks. You're going to spend $200
3:49:36upfront to make 97. The problem with
3:49:40that is you've just lost a negative 100
3:49:42upfront. Okay? And then you have to
3:49:44upsell to something else. We'll just say
3:49:46something else like this to actually
3:49:47make money. So, I'm not a huge fan of
3:49:49this for beginners because trying to
3:49:50sell something for a low price is
3:49:52actually harder than a high price
3:49:53because I when I sell something for a
3:49:55lot, I can have a phone call. When I
3:49:56sell something for a little, I can just
3:49:58push them to a sales page. like I can't
3:49:59talk to someone for an hour to sell
3:50:01something for $97. I mean, you could,
3:50:03but you'll make literally no money. So,
3:50:04once you make that sale, you have to
3:50:06sell something else. And that is
3:50:08actually a lot harder to do. It takes a
3:50:10lot more expertise and experience
3:50:11because once you have them buy this
3:50:14thing here, you then have to push
3:50:15through emails, you have to push through
3:50:18texts, you have to push through, you
3:50:20know, dialing, like you'll have a dialer
3:50:22on the team, you have to do retargeting
3:50:23ads, all these extra things that as a
3:50:26beginner, you probably don't even know
3:50:27how to do. You might be like, "Look, I
3:50:28can only do one of those things or I
3:50:29don't know how to do any of these
3:50:30things." So, my personal opinion is if
3:50:32you're going to do the community, just
3:50:33make it part of your high ticket sale of
3:50:36whatever it is you're selling for a
3:50:37higher price, 1,500, 2,000, $3,000 plus,
3:50:40don't sell it for a low ticket because
3:50:42then you have to sell something else on
3:50:43the back end. So, even the big companies
3:50:45who do this, if they're selling
3:50:46something for $97, they're selling it
3:50:48because they know they're going to get a
3:50:50percentage to buy something else on the
3:50:51back end. But that takes a lot of
3:50:53expertise and work that a lot of people
3:50:54probably aren't aware of. Something else
3:50:56I forgot to mention is actually how to
3:50:57produce them, how to sell them. So, back
3:50:58in the day, what I used was Kajjabi.
3:51:01Okay, you can still use Kajjabi now. But
3:51:03basically, I would shoot the videos, I
3:51:05shoot the content, and then Kajjabi was
3:51:06kind of a course builder, so to speak,
3:51:08where you go in and it have lives. You
3:51:10put video one, video two, video 3, you
3:51:12put the words, anything like that. What
3:51:14I use now is Elite 360. So, elite
3:51:1736060.io. So, like I'll have my
3:51:19curriculum there. But also something
3:51:21else you can do is school. Okay. Now,
3:51:23the biggest reason I use school is the
3:51:25DM feature. I don't think you need
3:51:26school just for courses. Like, I don't
3:51:28actually think it's like the best thing
3:51:29for that necessarily, but I do like it.
3:51:31So, we actually will hold our stuff in
3:51:33elite 360.io. You can actually go get a
3:51:357-day free trial if you guys want to
3:51:37check that out. And then number two is
3:51:38we'll put it inside school. So, the the
3:51:40cool part is you don't have to be really
3:51:42technically savvy to host these types of
3:51:44courses or products because there's
3:51:46companies that have already kind of
3:51:47built this out for you. So, you just
3:51:48have to plug and play. Super super easy.
3:51:50But my suggestion is use one of those
3:51:51two. This is the one I predominantly
3:51:53use. And then we also use this, but this
3:51:55is more for our private clients, so to
3:51:57speak. Or this is for I shouldn't say
3:51:59our private clients. This is for our
3:52:00free clients or like free leads. And we
3:52:02kind of bring them in and give them a
3:52:03little bit of access. This is more for
3:52:04our private clients once they get inside
3:52:06our CRM because we just want to keep
3:52:07everything in one place. Neither one is
3:52:09like quote unquote superior. I
3:52:11personally use this more, but it's
3:52:12really the same thing. A car is a car.
3:52:14Gets you from point A to B. It's going
3:52:16to be just fine. So the pros is you
3:52:18produce it once and then you can sell it
3:52:19forever. Once it's done, it is done. The
3:52:21cons is it's harder to sell cold. It can
3:52:23take a while to create. And then there's
3:52:25production and marketing costs. So
3:52:26again, online courses and communities
3:52:28have a huge potential upside, but
3:52:30there's still a few barriers to entry if
3:52:31you're just getting started. So now I'm
3:52:33going to break down the simplest and
3:52:35easiest option. And honestly, this will
3:52:36probably work the best for most of you
3:52:38because you need nothing to get started.
3:52:40You just need time. You need a cell
3:52:41phone. That's it. There's no funnel.
3:52:43There's no website. No course. There's
3:52:44no fancy brand. If you have a skill that
3:52:47helps someone get a result and you can
3:52:48start getting paid $1,500 plus or more
3:52:50consistently, it's way faster than any
3:52:53other model on this list. Because
3:52:54coaching and consulting is just this.
3:52:57You solve a problem for a specific
3:52:59person and then you charge for the
3:53:00shortcuts. You only have to be one step
3:53:02ahead of where your first customer is to
3:53:03get started. Because when I switched my
3:53:05business model from selling a $47
3:53:07product that was fitness to selling a
3:53:09$1,500 program, I went from making
3:53:11$2,000 over three years to over $10,000
3:53:13in a single week and then 141 million
3:53:16over the next eight years. So this is
3:53:18the business model that changed
3:53:19everything for me and has allowed me to
3:53:21explore others. So the way this business
3:53:23model works is actually super super
3:53:24simple. The first thing we need to do is
3:53:25we need to price it accordingly. So
3:53:27people ask me all the time, they're
3:53:28like, "Tanner, why don't you want to
3:53:30sell something for a low price?" So
3:53:31there's only two ways to sell something
3:53:33for a low price. So, here's our
3:53:34lowpriced item. Okay, so you really only
3:53:36have two ways to sell anything. You
3:53:37could post about it organically, okay?
3:53:40Or you can run ads. Okay, so the issue
3:53:42with posting this organically is the
3:53:43amount of reach you would need to sell
3:53:45$47 items to make enough money to make
3:53:47profit. You have to be super famous. So
3:53:49Kim Kardashian, Kanye West, Donald
3:53:52Trump, like I'm talking super famous.
3:53:54LeBron James, like most of us just don't
3:53:56have that many viewers. So posting this
3:53:59and let's say you make 10 sales a month.
3:54:01Well, that's only 500 bucks basically.
3:54:03It's just not enough. So then you have
3:54:04to run ads. The problem when you run ads
3:54:06to this is usually when you run ads to a
3:54:08$47 item, it's going to cost you double.
3:54:12So it's going to cost at least $100 to
3:54:14make $147 sale. Well, if we do the math,
3:54:17you guys are pretty smart. That's $53
3:54:20and you're going negative. So you don't
3:54:22usually have the runway because the way
3:54:24that companies actually do this is
3:54:26they'll make a sell. Let's say they lose
3:54:27$53 upfront, but then they upsell it to
3:54:31something that's a lot more expensive.
3:54:33That's not really a great model for
3:54:34beginners. Again, I think low ticket
3:54:36products is for very advanced
3:54:37individuals in business. So, I don't
3:54:38think this model works because most
3:54:40people do not have the budget to run ads
3:54:42nor the experience to actually upsell
3:54:43them to higher price things. So, they
3:54:45have to post about it, but the posts
3:54:46just never gain traction. So, they just
3:54:48kind of go in circles for years. This is
3:54:49the issue I see with the show Shark
3:54:50Tank. They go on there, they have a
3:54:53product, it doesn't go viral, they're
3:54:54hoping it goes viral. So because it
3:54:56doesn't then they run out of money and
3:54:57then they try to take money from the
3:54:59sharks. The sharks come in and take a
3:55:00crazy good deal and if it doesn't work
3:55:02out they don't care. If it does work out
3:55:04they make crazy returns. Like it's just
3:55:06not a great business model. Okay. So
3:55:08instead what I would recommend you do is
3:55:10you sell something that's at least
3:55:11$1,500 and you do three or four months.
3:55:14Now why $1,500? Well let's just do the
3:55:16math on this. If I sell a fitness
3:55:17program for $47 and then I'm the
3:55:20competitor I sell for $1,500. Well, I
3:55:22can run a lot more ads to make that work
3:55:24because we have the same issue with
3:55:26posting, right? The posting is not going
3:55:27to work. Okay, so we already established
3:55:29that that won't work. That's not an
3:55:30option. So then the only other option
3:55:32left is ads. Well, the benefit when you
3:55:34charge that much is I could run an ad.
3:55:36Okay, I can spend, let's say, $500 on an
3:55:39ad. I do an optin page, right? Kind of
3:55:42your typical VSSL funnel or whatever you
3:55:43want to do. You could do DMs, etc. And
3:55:46so if I make this sale for $1,500, I
3:55:49still make $1,000 of profit. So that's
3:55:52the benefit, right? I can spend a lot
3:55:54more money to make a sale because I make
3:55:56a lot more money. And so the numbers,
3:55:58what they might look like on something
3:55:59like this is if I spend $1,000 or excuse
3:56:03me, we'll do 500 cuz that's what I used.
3:56:05Okay? Usually you'll get, let's say, $10
3:56:06leads. So you get 50 leads. Okay? 10% of
3:56:09those leads book a call, five calls. And
3:56:11then let's say, you know, close 30%.
3:56:13Let's just say you close two. Well, if
3:56:15you closed two and you spent $500 and
3:56:17you charging $1,500, you just spent
3:56:20$500, but you made $3,000. Okay, so
3:56:24we're now at a total of $2,500 of
3:56:27profit. So, you can rinse and repeat
3:56:28that process. This is how I made all my
3:56:30money. This is how I scaled to $141
3:56:32million. I basically spent about $40
3:56:34million over the last eight years on ads
3:56:36and I made 141 million in return. I know
3:56:38it's more complex than that, obviously,
3:56:40but the point is the metrics have to
3:56:42make sense. A lot of people when they're
3:56:44starting these coaching businesses or
3:56:45consulting like they're trying to sell
3:56:47stuff for cheap because they think that
3:56:48the cheaper it is the easier it is for
3:56:50people to buy. That's actually not true.
3:56:52It maybe you get more people to buy like
3:56:5450. But the problem is it's not enough
3:56:56money. Instead I'd rather get three
3:56:58people to buy something at 1,500 or more
3:57:00versus 50 at 47. It's going to move the
3:57:03needle a lot faster. So this is actually
3:57:05the model I've used to generate $141
3:57:08million in sales. And the cool part is
3:57:09once you get something that works, you
3:57:11just rinse and repeat that process. So
3:57:13if I took that same funnel and I put a
3:57:15hundred or excuse me 40 million, right,
3:57:18we'll just do this and I pushed it
3:57:19through there. Well, as long as you're
3:57:22making money and it's working, right,
3:57:23which it has for me, it's really easy to
3:57:25get wealthy. And then people go, well,
3:57:27like what else do you have to do? Well,
3:57:28obviously you have to have like emails,
3:57:30right? You have to have texts. You have
3:57:32to have sales reps, right? So we'll just
3:57:34put sales here. You have to have staff.
3:57:36So yeah, you do have to start building a
3:57:37team and things of that nature. But the
3:57:39cool part is you get the leverage
3:57:40because the people on your team are
3:57:41doing the work and not you. So I
3:57:43basically was able over 8 years to spend
3:57:4540 million and do 141. Now the ROI is
3:57:48not going to be as high when you're
3:57:49spending that much money because
3:57:50Facebook has to go super broad, right?
3:57:52So what is that? That's about 3 and a
3:57:54halfx versus like usually you get a
3:57:56typical four. But at the end of the day,
3:57:58would any of you not make the trade for
3:58:0040 million for 141? Of course you would.
3:58:02And that's kind of exactly what I did to
3:58:03make so much money in my consulting
3:58:05business. So the pros is this is the
3:58:07fastest path to real money. It's
3:58:08actually the easiest and there's no
3:58:09startup cost. And the cons is it's time
3:58:12bound and it's harder to scale. But if
3:58:14you're able to sell high ticket service
3:58:15and deliver for just a few clients, you
3:58:16will quickly have the money you need to
3:58:18scale your business by growing a team to
3:58:20help you fulfill just like I was showing
3:58:22you. And then you can reinvest back in
3:58:23ads to get more customers. All right,
3:58:25guys. So that's everything I want to
3:58:26cover this video. If you actually watch
3:58:28the entire thing, you now have a clear
3:58:30picture of what digital products look
3:58:31like in 2026, and more importantly,
3:58:34which one makes sense for you based on
3:58:36where you're at. So, let me recap the
3:58:38pros and the cons of each one real
3:58:39quick, and then I'll rank them from
3:58:41easiest to hardest to start. So, first
3:58:43up is we have low ticket PDFs. The pros
3:58:45is it's easiest to create. It's fastest
3:58:47to launch. It's super scalable. Great
3:58:49for lead genen or audience monetization.
3:58:51But the cons is it's low margins. It's
3:58:52hard to sell from zero without attention
3:58:54or money. It's not a great path to
3:58:56$100,000 a month by itself. Next up, we
3:58:59have software and AI products. Now, the
3:59:01pros of this is it's the highest upside.
3:59:03It's scalable. It could generate daily
3:59:04recurring revenue if it's sticky. The
3:59:06cons is it's the hardest to build,
3:59:08right? It's more expensive and complex.
3:59:10There's higher customer expectations of
3:59:11course and you can waste a ton of time
3:59:13if you don't validate demand. Next after
3:59:15that is live events, webinars,
3:59:17challenges. The pros is it's the highest
3:59:19conversions. It's the fastest way to get
3:59:20cash plus proof. It's the perfect bridge
3:59:22into bigger offers. But the con is going
3:59:24to be the time commitment, delivery
3:59:26risk, hard to scale unless you record
3:59:28and systematize it. The next one is
3:59:29going to be online courses and
3:59:30community. So the pros is you build it
3:59:32once, it sells forever, it's scalable,
3:59:34the community ads recurring revenue and
3:59:36retention. The cons is it's harder to
3:59:38sell cold. It takes longer to produce.
3:59:39It needs marketing and proof to really
3:59:41work. Finally, you got coaching and
3:59:43consulting. The pros is it's the fastest
3:59:44path to real money. There's no startup
3:59:46cost. It's the easiest to validate. It's
3:59:48the best way to generate case studies.
3:59:49The cons is it's time bound. It's hard
3:59:51to scale up unless you turn it into a
3:59:53group, a cohort, a course, or a system.
3:59:55So, now here's how I'd rate these from
3:59:57easiest to hardest to start. The first
3:59:59one is coaching and consulting. I think
4:00:01it's the fastest cash and the lowest
4:00:02barrier. That's what I would usually
4:00:03recommend. Next after that would be low
4:00:05ticket PDFs. It's easy to create, but
4:00:07it's harder to sell from zero, but it is
4:00:08simple. Next is live events and
4:00:10webinars, challenges. You need some
4:00:12confidence, right, and promotion, but
4:00:13it's a very fast payoff. Then you have
4:00:15online courses and communities. It takes
4:00:17more build time, and there's also
4:00:18marketing needed, but overall, it's
4:00:20decent. And then the finally, the
4:00:21hardest one is software and AI products,
4:00:23but it has the highest upside. So, if I
4:00:25was starting from zero today, I keep it
4:00:26simple. I'd start with coaching and
4:00:28consulting to get cash and proof. Then,
4:00:29I'd stack a live event or PDF to
4:00:31generate leads. Then, I'd build a course
4:00:33and community. And if I wanted the
4:00:34biggest long-term upside, which is what
4:00:36I'm doing now, I'd eventually get into
4:00:38software that works for your current
4:00:39customer base. So, comment below what
4:00:40you're selling and where you're at right
4:00:42now. And I'll tell you which one of
4:00:43these I'd start with first. And if you
4:00:45want me to go deeper on any one of these
4:00:46business models, just hit subscribe. I'm
4:00:48dropping more full training videos like
4:00:50this all the time. I'll see you guys in
4:00:51the next one. The old internet is dying.
4:00:53And if your business can't adapt, it's
4:00:55going to die with it. If I was still
4:00:56doing the same things that worked 8
4:00:58years ago when I first started, I would
4:00:59have been out of business a long time
4:01:01ago. Now, I've managed to stay in
4:01:02business for almost a decade. I've done
4:01:04over $141 million in sales and helped
4:01:06over 50,000 plus entrepreneurs grow
4:01:08their businesses, too. And none of that
4:01:10happened because I found some secret
4:01:12hack one time that worked forever. I've
4:01:14been able to maintain this level of
4:01:15success because I learned how to adapt.
4:01:17And I'm telling you this because I've
4:01:18lived on both sides. I've been the guy
4:01:19with big dreams, no money, living at my
4:01:21parents house trying to make an online
4:01:22business work. And I've been a
4:01:23multi-million dollar CEO with hundreds
4:01:25of employees adapting to keep my company
4:01:27afloat. Back then, you could just post
4:01:28mediocre content and still get
4:01:30attention. You could run simple ads, get
4:01:32cheap leads, you could copy a funnel and
4:01:34would easily start printing cash. That
4:01:36version of the internet is gone. Today,
4:01:38attention is more expensive, [music]
4:01:39trust is lower, and competition is
4:01:41higher than ever before. And in 2026,
4:01:43it's changing faster than ever.
4:01:45Platforms shift overnight. Ad costs are
4:01:47spiking, algorithms change, and what
4:01:48used to work for years could stop
4:01:50overnight. So, if your business is built
4:01:51on one platform, one traffic source, one
4:01:53offer, one tactic, you're not growing.
4:01:55You're just surviving. And the second
4:01:56the internet shifts, you get wiped out.
4:01:58But if you understand what's actually
4:01:59happening and you adjust your strategy,
4:02:01you can grow faster right now than ever
4:02:03before because most people refuse to
4:02:04adapt. So in this video, I'm going to
4:02:06break down what parts of the internet
4:02:07are collapsing, why most [music]
4:02:08businesses are getting crushed right
4:02:10now, and the exact model I'd use in 2026
4:02:12to build a business that actually
4:02:14survives and scales long term. When I
4:02:16first started running Facebook ads back
4:02:17in 2017, it was so simple. I would just
4:02:19put up a shirtless picture with my offer
4:02:21and a ton of leaves would pour in. Be
4:02:23honest. My first offer that blew up was
4:02:24learn how to eat whatever you want
4:02:26without sabotaging results. The reason I
4:02:28sold that offer is everyone wanted to
4:02:30eat whatever they wanted, but they also
4:02:32wanted to look great, right? And so the
4:02:33only way I knew how to say that
4:02:34ethically is I'll teach you to eat
4:02:35whatever you want without sabotaging
4:02:37results, which put the framework in
4:02:38there that they couldn't just do
4:02:40unlimited amounts of food, but they
4:02:41could have the food they wanted. And
4:02:43because I was in great shape and I had a
4:02:44fitness background, I had been a
4:02:45division one football player. I was able
4:02:47to just use my physique with that
4:02:49tagline and absolutely crush the
4:02:51internet. And it worked really, really
4:02:52well. I actually was able to scale my
4:02:54business from zero to over $150,000 a
4:02:56month with that promise. And then once
4:02:57they got on the program, I would work on
4:02:59teaching them that process, nutrition,
4:03:00training, all those types of things. So
4:03:02they'd get what I promised on, but then
4:03:04I would teach them the actual ropes to
4:03:06doing it. Another reason it worked is
4:03:07number one, attention was cheap. You
4:03:09could run ads with mediocre creatives
4:03:10and still get clicks. You didn't need to
4:03:12be the best. You just need to basically
4:03:13exist. Number two, trust was easier.
4:03:15People just believed more. the
4:03:17screenshots, [music] ad pictures, I made
4:03:19$10,000 yesterday, the rent to Lambos,
4:03:21the fake gurus. The internet was just
4:03:23way less skeptical in 2016. Trust me, I
4:03:25saw the comments than it is now in 2026.
4:03:28People have been burned by fake gurus or
4:03:30they've tried programs and not committed
4:03:31and now they think everything's fake.
4:03:33So, they're cautious, they're tired, and
4:03:34they're way harder to impress, even if
4:03:36it is true. Number three is basic
4:03:38information sold. A course clearly be
4:03:40here's how to do the thing, and people
4:03:42would buy because they had no access.
4:03:43But now, information is literally
4:03:45everywhere. And with AI, it's instant.
4:03:47Number four is platforms gave free
4:03:49reach. You can build a whole business
4:03:51off one platform. Instagram, Tik Tok,
4:03:53YouTube, [music] Facebook groups. Now
4:03:55platforms are paytoplay. They're crowded
4:03:56and unstable. So if your business
4:03:58depends on one channel, you don't really
4:04:00have a stable business anymore. Here's
4:04:02what's happening right now and why it
4:04:03feels like everything is harder. Number
4:04:05one, the supply of creators exploded.
4:04:07Everyone has a course. Everyone has
4:04:08coaching. Everyone has an agency.
4:04:10Everyone has a community. So attention
4:04:11is not only expensive, it's just hard to
4:04:13come by. Number two is people are so
4:04:15numb to marketing. They've seen every
4:04:17hook. They've seen I was broke. Here's
4:04:19my secret. Here's the [music] three
4:04:20steps. Quit your 9 to5. 10K a month. So,
4:04:24if you sound like everyone else, you
4:04:26obviously are going to get ignored.
4:04:27Number three is AI is [music] killing
4:04:29average content. If your value is basic
4:04:32tips or generic advice, repackage
4:04:35information, AI can do that literally
4:04:37instantly. So, average content is dead.
4:04:39Average [music] businesses are dead.
4:04:40Number four is algorithms are squeezing
4:04:42you. Platforms want you to pay. Organic
4:04:44reach gets throttled. Ads get more
4:04:47competitive. CPMs go up. And if you
4:04:49don't have strong creative plus a strong
4:04:50offer, you get destroyed. Number five is
4:04:53trust is the new currency. People don't
4:04:55buy the best product. They buy the
4:04:57product they trust will work. And trust
4:04:59takes proof, consistency, clarity, real
4:05:01results, a real brand. The old internet
4:05:03was attention first. The new internet is
4:05:06trust first. So now here are three keys
4:05:08to help you survive and win in this new
4:05:10game in 2026. The first one is you have
4:05:12to become a specialist, not a
4:05:14generalist. If your content [music] is
4:05:15kind of everywhere, a little motivation,
4:05:17a little tips, a little lifestyle,
4:05:18people cannot place you. They can't
4:05:20place you, they won't pay you. You need
4:05:22to be known for one specific outcome for
4:05:24one specific type of person. Because the
4:05:26specialist is who people trust, and the
4:05:27generalist is who people scroll past.
4:05:29Key number two is you have to post more
4:05:31content. Period. Most people aren't
4:05:33losing because they're not talented.
4:05:34They're losing because they're
4:05:35invisible. And in 2026, the algorithm
4:05:38[music] isn't rewarding perfect. It's
4:05:39rewarding volume plus consistency. If
4:05:41you post once or twice a week, you're
4:05:43basically volunteering to lose. Because
4:05:45if you're giving yourself no data, no
4:05:46reps, no momentum, and you're letting
4:05:48everyone who's posting daily take all
4:05:49the attention, [music] all the
4:05:50customers, more content equals more
4:05:53chances to get seen, more chances to get
4:05:55shared, more chances to get [music]
4:05:56leads. Key number three is you need to
4:05:58sell a system, not information.
4:06:01Information is everywhere now. Tips are
4:06:03free. AI can generate advice in 2
4:06:05seconds. So, if what you sell [music] is
4:06:06basically just information, you're going
4:06:08to get crushed. What people actually pay
4:06:10for is a clear system [music] step by
4:06:12step exactly what to do in what order
4:06:14with deliverables, accountability, and
4:06:15an outcome. Because people don't want
4:06:17more knowledge, they want a result. So,
4:06:19if you've been feeling like, why does
4:06:20everything feel harder? It's not you.
4:06:22It's the way the internet is changing.
4:06:24But if you can't adapt, your business
4:06:25could literally die overnight or it
4:06:27could die slowly. So, here's your move
4:06:28starting today. Pick one niche and go
4:06:30deeper. One person, one problem, one
4:06:32clear outcome. Post more content than
4:06:33you think you [music] need to daily if
4:06:35possible because reps create results and
4:06:37visibility creates sales. Stop selling
4:06:39info, start selling a system, a
4:06:40step-by-step process that gets a real
4:06:42outcome people actually want. If you can
4:06:44do that, you don't just survive the new
4:06:46internet. You become one of the people
4:06:47it actually rewards. [music] And if you
4:06:49want, comment what business you're
4:06:50building and what you're selling. And
4:06:52I'll tell you the number one change I
4:06:53make right now so you don't get left
4:06:55behind. Digital products are dead in
4:06:582026 because right now everybody's
4:07:00trying to sell the same lazy stuff. A
4:07:02generic course, a $5 PDF, a notion
4:07:04template, a prompt pack, a faceless how
4:07:07to make money guide. and they're
4:07:08confused why they're getting zero sales,
4:07:10refund requests, angry comments in a
4:07:12business that feels like it's going
4:07:13absolutely nowhere. So, here's the
4:07:15truth. Digital products aren't dead
4:07:16because people stop buying. They're dead
4:07:18because people can smell low value
4:07:20instantly now. And in 2026, attention is
4:07:23more expensive, trust is lower, and
4:07:25competition is way smarter. Now, my name
4:07:26is Tar Chester. Over the last 8 years,
4:07:28my companies have produced over $141
4:07:30million in sales. I've had to adapt
4:07:32through every version of the internet.
4:07:33Algorithm changes, ad costs, market
4:07:35saturation, all of it. And the reason I
4:07:37can say this confidently is because I
4:07:38still sell digital products today. And
4:07:40in 2026, we're doing about $53,000 per
4:07:43day from digital products and online
4:07:45offers, but only because we sell them
4:07:46the right way. So, in this video, I'm
4:07:48going to show you which digital products
4:07:49are basically cooked and not even worth
4:07:51trying. Why most people are wasting
4:07:52money trying to sell them and what
4:07:54actually works in 2026 if you want
4:07:56consistent sales. And by the end, you'll
4:07:58know exactly what to build, how to
4:07:59position it, and how to sell it without
4:08:01feeling like you're begging. Certain
4:08:02digital products don't fail because
4:08:03they're digital. They fail because
4:08:05they're replaceable. In 2025, you could
4:08:07throw together a course, slap step by
4:08:09step on the landing page, run some ads,
4:08:11and get traction. In 2026, people have
4:08:13seen it all. Here's what changed. Number
4:08:15one is information is free and instant.
4:08:17If your product is basically here's what
4:08:18to do, they can get 80% of it for free
4:08:20in 10 minutes. So, if your value is
4:08:22information, you're competing with free
4:08:24content, creators who post everything,
4:08:26and tools that can summarize and explain
4:08:28anything on demand. Number two is the
4:08:29market is flooded with copypaste offers.
4:08:31Most digital products feel like I
4:08:33watched three videos and made a course.
4:08:35I copy someone's template and change
4:08:36colors. I turn common sense into a PDF.
4:08:39People don't mind paying. They mind
4:08:41paying for repackaged garbage. Number
4:08:43three, people don't want content. They
4:08:45want a result. Nobody wakes up wanting a
4:08:4747 module course. They want more money.
4:08:50They want a better body. They want more
4:08:52clients. They want a skill. They want
4:08:54confidence. They want freedom. So when
4:08:56your product is content and not result,
4:08:59it dies. Number four, your product is
4:09:01not the problem. Your positioning is.
4:09:03Most people are selling a digital
4:09:05product like it's a thing. But in 2026,
4:09:07you don't sell a thing. You sell a
4:09:09transformation. And here's the line that
4:09:10matters. If your digital product doesn't
4:09:12create a clear outcome fast or doesn't
4:09:14feel different from everything else,
4:09:15it's not going to sell. Now, let's talk
4:09:17about the stuff people keep trying to
4:09:18sell that's not working for most people.
4:09:20Number one is generic make money courses
4:09:22with no proof. If you don't have proof,
4:09:24you've done it and can do it again. It's
4:09:26over. People are tired of gurus standing
4:09:28outside of a private jet or a Lambo
4:09:29claiming they will make you $10,000 a
4:09:31month. They want proof that your system
4:09:33works, little to no risk, and a lot of
4:09:35clarity. Number two is low ticket PDFs
4:09:38as the whole business model. A $5 PDF is
4:09:40not a business. It can be a lead magnet
4:09:42or trip wire. It can be a volume play if
4:09:44you already have insane traffic. But if
4:09:45you're relying on $5 to $20 products to
4:09:47change your life with no audience,
4:09:48you're setting yourself up to stay
4:09:50broke. Number three is big courses with
4:09:51no accountability. Nobody finishes them.
4:09:53And if people don't finish, they don't
4:09:55get results. If they don't get results,
4:09:56they don't recommend you. If they don't
4:09:58recommend you, your business dies.
4:09:59[music] So, if you were just selling a
4:10:00course with no coaching or
4:10:02accountability behind it, 2026 will
4:10:04probably be a rough year for business.
4:10:06So, to recap, the products that are
4:10:07basically dead are the ones that are
4:10:09generic [music] information only, low
4:10:11trust, low proof, no support, and no
4:10:14speed [music] to result. So, what's the
4:10:15fix? Here's the truth. Digital products
4:10:17aren't dead. Weak offers are dead. And
4:10:19what works in 2026 is digital products
4:10:22that are built like this. Number one,
4:10:23productize outcome, not content. So,
4:10:26stop selling a course. Sell get your
4:10:28first three clients in 14 days without
4:10:30XYZ thing or drop 10 pounds in 30 days
4:10:32with XYZ method or fix your ads in one
4:10:35weekend without doing XYZ thing or build
4:10:37your offer in 7 days and make a sale or
4:10:39get a full refund. Specific, measurable,
4:10:42fast, and low risk. Number two is
4:10:44implementation baked in. You need one of
4:10:46these done with you calls, coaching
4:10:48support, checklist plus accountability,
4:10:50community and weekly feedback, reviews,
4:10:52audit submissions. Not because you want
4:10:54more work, because people pay for
4:10:55results, not lessons. Number three would
4:10:58be proof loops. Your product must create
4:11:00proof for the buyer quickly because
4:11:01proof is what sells your next buyer. So
4:11:03build it so that in week one or two they
4:11:05get a win. They can post. First lead,
4:11:07first sale, first result, first
4:11:09milestone. Number four, high ticket
4:11:10core. Low ticket entry. Here's what I do
4:11:13in 2026. Low ticket offer equals get
4:11:16attention. Builds trust. It filters
4:11:18serious people. High ticket offer equals
4:11:20funds your life. Buys you time. Scales
4:11:22the business. Most beginners do the
4:11:23opposite. it. They try to get rich off
4:11:25cheap stuff and then they wonder why
4:11:26it's impossible. Number five is you want
4:11:28to niche down and go deeper, not wider
4:11:30and generic. In 2015, you could be
4:11:32broad. 2026, the winners are
4:11:34specialists. Don't sell fitness. Sell
4:11:35fitness for busy dads who travel. Don't
4:11:37sell business. Sell offer creation for
4:11:39contractors. Legion for gym. Sales for
4:11:41coaches. Specific equals believable.
4:11:44Believable equals buyers. Number six,
4:11:46content that earns attention daily. In
4:11:482026, distribution is the business. The
4:11:50product can be amazing. If nobody sees
4:11:52you, you lose. The new meta is short
4:11:54form content for reach, long form for
4:11:56authority, community for retention, and
4:11:58a clear offer for conversion. Digital
4:12:00products are dead in 2026. Unless your
4:12:03digital product is tied to a real
4:12:04outcome with real implementation and
4:12:06real proof, that's it. Information only
4:12:08will not work in 2026. Transformation
4:12:11with support is unstoppable. So, if
4:12:12you've been trying to sell a digital
4:12:14product and it feels like nothing is
4:12:15working, it's not because digital
4:12:16products don't work. It's because your
4:12:18product is positioned like content. And
4:12:20in 2026, content isn't valuable. Results
4:12:23are valuable. So, here's what I want you
4:12:25to do. Take your current digital product
4:12:26idea and ask yourself, what is the exact
4:12:29outcome? How fast can they get a win?
4:12:31What support makes it actually happen?
4:12:33And what proof will it create? If you
4:12:34can answer that, your product might not
4:12:36be dead. It could be about to print
4:12:38money. If you want, comment below on
4:12:40what digital product you're trying to
4:12:41sell, and I'll tell you exactly how I
4:12:43tweak it for 2026 so it actually
4:12:45converts. And if you need help starting
4:12:46your business, I made an entire course
4:12:48on how to start. You can click here to
4:12:50watch it for free. Make sure to
4:12:51subscribe and I'll see you guys in the
4:12:52next one. I built a $10 million business
4:12:54by the age of 27. I'm going to show you
4:12:56exactly how I did it. 8 years ago, I
4:12:58lived at my parents house, made only
4:13:00$2,000 in my business in total over
4:13:02about 3 years. Today, I've done over
4:13:04$141 million in sales, and I've helped
4:13:06over 50,000 plus clients generate well
4:13:08over a billion dollars and counting. And
4:13:10the truth is, if I had to do it all over
4:13:12again, I could because it all just came
4:13:14down to understanding a few key
4:13:15principles. In this video, I'll show you
4:13:17exactly what those key principles are
4:13:19and the 30-day plan that I'd use if I
4:13:21had to start over and rebuild it all
4:13:23even faster. Now, principle number one
4:13:25is what allowed me to go from making
4:13:26$2,000 in 3 years to making over $10,000
4:13:29in a single week. So, all throughout
4:13:30high school and college, I played
4:13:32American football for any of you guys
4:13:33who don't live in the USA. And I had the
4:13:35dream of playing in the National
4:13:36Football League or the NFL. Once I
4:13:38realized that wasn't going to work out,
4:13:39I dropped out of college because I also
4:13:41realized I didn't want to be a petroleum
4:13:42engineer, which I was studying at the
4:13:44time. Now, I did have great grades for
4:13:46all you guys who are throwing in shade.
4:13:47I had a 3.9 GPA and had just been
4:13:49accepted to transfer to Texas A&M
4:13:51University, which at the time was the
4:13:53number two engineering school in the
4:13:54country. I had about a year and a half
4:13:55left to finish my degree. And usually
4:13:57the first year out of college as an
4:13:58engineer, you're going to be making well
4:13:59over $100,000 a year. But I knew that
4:14:02wasn't going to make me happy, so I
4:14:03dropped out. And then I tried starting
4:14:05my business. And from 22 to 25, I failed
4:14:07miserably to be honest with you. So bad,
4:14:09in fact, that it makes me laugh because
4:14:10I only made about $2,000 total in that
4:14:12time span. I was working part-time as a
4:14:14server at Olive Garden while also trying
4:14:16to run my online fitness business
4:14:17simultaneously. Shout out to Olive
4:14:18Garden and their bread sticks. For
4:14:20years, I was making essentially no money
4:14:21selling this $47 fitness program. And I
4:14:23was really stuck in my business. That's
4:14:25what brought me to my first principle. I
4:14:27knew that I needed a mentor because at
4:14:29that point, it wasn't that I wasn't
4:14:30working hard. I was working super hard.
4:14:32I was posting content. I was training
4:14:33clients. I was answering DMs. I was
4:14:35trying different things. I was watching
4:14:36every YouTube video known to man. Doing
4:14:38everything I could think of to do. But I
4:14:40didn't really have a real plan. And the
4:14:41truth is, you can work your ass off and
4:14:43still be running in circles if you're
4:14:44learning from people who've never
4:14:46actually built what you want. So, I made
4:14:47a decision. I'm going to find someone
4:14:48who already has a result I want, and I'm
4:14:50going to do exactly what they did. So,
4:14:52I'm going to copy the framework until I
4:14:54understand it well enough to make it my
4:14:56own. So, when a mentor reached out to me
4:14:58and said the price to work with him was
4:15:00$5,000, I knew I needed to take the risk
4:15:02and make the investment in myself. And
4:15:04that's when everything finally started
4:15:06changing. They looked at my business in
4:15:07like 10 minutes and pointed out the real
4:15:09problem. It wasn't my work ethic. It
4:15:10wasn't my content. It was that my offer
4:15:12was weak. I was selling a cheap program
4:15:14to strangers online with no real reason
4:15:15for them to buy right now and no real
4:15:17reason to believe it will work. So they
4:15:19gave me a new way to think about it.
4:15:20Stop trying to sell a workout plan,
4:15:22start selling a result with a clear
4:15:24path. Remove the risk and charge way
4:15:26more for it. Like I was charging 47
4:15:27bucks and they said charge 1,500. So
4:15:29once I rebuilt my offer using that
4:15:30framework and I started selling my
4:15:32fitness packages for $1,500 for a
4:15:34four-month plan, that's when I went from
4:15:35struggling for years to doing over
4:15:37$10,000 in a single week. So principle
4:15:40number one is simple. Borrow the
4:15:41blueprint. Learn from the people who
4:15:42have done what you're trying to do.
4:15:44Because until you have the right
4:15:45knowledge, you'll keep putting time and
4:15:46effort in the wrong places. Because if
4:15:48it took me three years to make $2,000 on
4:15:50my own, but one week to make $10,000
4:15:52after getting the right guidance, that
4:15:54tells you everything you need to know
4:15:55about how expensive figuring it out
4:15:57yourself really is. If you're stuck,
4:15:58finding a mentor is step one. But it
4:16:00only works if you're willing to do
4:16:02exactly what they tell you. Which brings
4:16:04me to principle number two. This is what
4:16:06allowed me to scale to over $1 million a
4:16:08month within my first 18 months. And
4:16:09it's simple because most people avoid it
4:16:11because it forces you to stop playing
4:16:13small business owner and start thinking
4:16:14like an operator. You have to reinvest
4:16:16your money into marketing and people to
4:16:17buy growth. Because once I fixed my
4:16:19offer and it started working, I had two
4:16:21choices. Keep doing everything myself
4:16:22and stay capped by my time. Use the cash
4:16:25the business was generating to buy ads
4:16:27for marketing and buy a team for
4:16:28fulfillment. And that's the moment you
4:16:30stop hustling and you actually can start
4:16:32scaling. Now, scaling really isn't about
4:16:34doing more. It's not posting more. It's
4:16:36not working longer hours. Scaling is
4:16:37turning dollars into customers and
4:16:38turning customers into more dollars
4:16:40without you being that bottleneck. So,
4:16:41here's a rule you can follow. Every
4:16:43dollar the business makes has a job.
4:16:44Some of it goes to ads bringing leads
4:16:46consistently. Some of it goes to people
4:16:48so the service or product gets delivered
4:16:49at a high level. And my job becomes
4:16:51building systems so the quality stays
4:16:53high as volume increases. But here's the
4:16:55trap a lot of skilled people fall into.
4:16:57They finally get something working after
4:16:59a long time and then they protect the
4:17:01money like it's the goal. But the money
4:17:02isn't the goal at the beginning. It's
4:17:04fuel. And if you don't use that fuel to
4:17:06increase your capacity and your lead
4:17:07flow, you're going to stay stuck at
4:17:09whatever level your personal time can
4:17:11handle. So principle number two is use
4:17:13your profits to buy back your time and
4:17:15to buy more attention. That's how you're
4:17:17going to scale. You don't need to be the
4:17:18best in the world. That's a common myth.
4:17:20You just need an offer that converts and
4:17:22a way to get in front of people, usually
4:17:24with ads, and a team that can fulfill it
4:17:26without you doing everything. And once I
4:17:27actually understood that, it became a
4:17:29game of levers. If I want more sales, I
4:17:32increase volume with ads. If I want to
4:17:34handle more clients, I increase
4:17:35fulfillment capacity with the team. If I
4:17:37want it to all stay smooth, I build
4:17:39systems so it runs the same every single
4:17:41time. So now the question becomes, okay,
4:17:43how big can this get and how long can it
4:17:45last? Which brings me to principle
4:17:46number three. This is what's allowed me
4:17:48to keep growing even a decade in.
4:17:50Because the truth is, once you start
4:17:51making real money, the biggest threat
4:17:53isn't your competition. It's you. It's
4:17:55your ego. It's chasing status. is
4:17:57turning your business into an ATM for
4:17:58look at me purchases like a Lamborghini
4:18:01that I bought in the past. Instead of
4:18:02using it like a machine that actually
4:18:04compounds and gives you freedom in life.
4:18:05And I learned this the hard way when I
4:18:06was making around 1 to $2 million per
4:18:08month. I bought a Lamborghini for
4:18:10$500,000. And don't get me wrong, I
4:18:12could afford it. I had more than enough
4:18:14money. But here's what nobody tells you.
4:18:15Chasing status and approval of other
4:18:17people gets old fast. At first, it feels
4:18:19insane. People look, you feel like you
4:18:21made it. Then a few weeks go by and it's
4:18:22just a car with a whole bunch of
4:18:23maintenance and bills. every little
4:18:25inconvenience starts to stack up. And it
4:18:27hit me. I made all this money to get
4:18:28freedom. Freedom to do whatever I want.
4:18:30And then I trade my freedom for a bunch
4:18:32of stuff that doesn't really matter. And
4:18:33that's when I realized something that
4:18:34changed everything. Status purchases
4:18:36don't make you rich. They keep you from
4:18:37staying rich. So I flipped the whole
4:18:39mindset. Instead of spending money to
4:18:40impress people who don't care, I started
4:18:42spending money to buy freedom and
4:18:44growth. So here's what I do now. I keep
4:18:46emergency funds, right? So I'm never
4:18:47stressed or forced into bad decisions. I
4:18:49put money into assets that don't
4:18:51depreciate, like a car. and I reinvested
4:18:53aggressively into the only thing that
4:18:55can compound forever, my team, my
4:18:56systems, and my business. I spend money
4:18:58on traveling and experiencing new places
4:19:00and things because the real flex isn't a
4:19:01car. The real flex is waking up with
4:19:03zero financial stress, knowing you can
4:19:05survive any downturn and being able to
4:19:07scale without burning out. So, principle
4:19:09number three is don't chase status,
4:19:10chase freedom, reinvest, build assets,
4:19:12build a team, build real infrastructure,
4:19:14because the goal isn't to have a big
4:19:16month. The goal is to build something
4:19:18that keeps growing year after year, even
4:19:20when you don't feel motivated, even when
4:19:21the market changes, even when life gets
4:19:23chaotic, because it will. And once you
4:19:24understand that, you stop thinking like
4:19:26a consumer and you start thinking like a
4:19:28real CEO. So now, here's the exact
4:19:3030-day plan I would use if I was
4:19:31restarting from zero. From day 1 to 7, I
4:19:33would choose a niche to create an offer
4:19:35in. But I wouldn't just choose any
4:19:36niche. I would specifically focus on
4:19:38industries related to health, wealth, or
4:19:39relationships. Those are the three major
4:19:41pain points that human beings struggle
4:19:43with consistently. Everyone wants better
4:19:44health, whether that means losing
4:19:46weight, getting stronger, sleeping
4:19:47better. People always need solutions
4:19:48related to health. Everybody always
4:19:50wants more wealth obviously and
4:19:51financial security. That's why you're
4:19:52watching this video right now. And
4:19:54lastly, everyone wants better
4:19:55relationships. These are the only three
4:19:57niches that you should create an offer
4:19:58under. Everything someone does ties back
4:20:01to one of those three things. That's a
4:20:02fact. But obviously, your offer will
4:20:04need to be unique and specific in order
4:20:05to stand out and attract the right
4:20:07customers. So from day 1 to 7, find your
4:20:09niche. And then from days 8 to 14, find
4:20:11a specific problem within that niche
4:20:13that you can solve and create an offer
4:20:15that people will pay premium prices for.
4:20:17For example, instead of just being like,
4:20:18"A lots of people are overweight. I help
4:20:19people lose weight, which is boring."
4:20:21Maybe you notice that all the dads on
4:20:22your son's hockey team have beer
4:20:23bellies. So that can become your avatar,
4:20:25hockey dads. Now, when creating an
4:20:26offer, it needs to have four things. And
4:20:28I'm selling this formula from Alex's
4:20:30book, $100 million offers called the
4:20:31offer value equation. Now, I was already
4:20:33creating offers like this, but I never
4:20:35heard it explained so simply, so shout
4:20:36out to Alex for that. Basically, every
4:20:38good offer needs to have these things to
4:20:39be slammed up. Dream outcome, perceived
4:20:41likelihood of achievement, time delay,
4:20:43and then effort and sacrifice. So, for
4:20:44example, your offer could become, "I
4:20:46help hockey dads drop the beer belly
4:20:48before the end of the season while
4:20:49catching every game." It says something
4:20:50broad and unappealing like, "I'll help
4:20:52anybody lose 50 lbs on a week by not
4:20:54eating or sleeping." Once you know who
4:20:55you're targeting, you can understand
4:20:56their pain points, their goals, and how
4:20:58to help them in a way that feels
4:20:59personalized to them. That's how you get
4:21:00people to pay high prices for your
4:21:02services, even if you're just starting
4:21:03out. Now, obviously, you need to have a
4:21:05good product and be able to deliver your
4:21:07clients amazing results as well, but you
4:21:08aren't going to have any clients if you
4:21:10don't perfect your offer first. You got
4:21:12to get people to buy before they can see
4:21:13how good your product is. So, use the
4:21:14offer value formula and create your
4:21:16offer specific for your niche that
4:21:18people would feel stupid saying no to.
4:21:19Then, from days 15 to 30, it's going to
4:21:21be all about finding leads and getting
4:21:22your first high ticket sale. So, you
4:21:24need to understand where your avatar is
4:21:26and what to say when you find them. So,
4:21:27for this Hockey Dad offer, I would
4:21:29probably start by looking on Instagram
4:21:30and Facebook. I look under hashtags like
4:21:32hockey dad, beer league, local minor
4:21:34hockey teammate, etc. Now, once you find
4:21:36your ideal avatar, you're going to send
4:21:37them a simple, non-intrusive message.
4:21:39So, it might sound something like this.
4:21:40Wow, looks like number 19 is killing it
4:21:42this year. Is that your son? I used to
4:21:43play for so and so team. It was a blast.
4:21:45Okay, something personalized. You're
4:21:46going to send a 100 of those a day. Now,
4:21:48it seems like a lot, but it's really
4:21:50only about 20 messages an hour for 5
4:21:51hours of work. So, yeah, it's not
4:21:53efficient, but you can do it or stay
4:21:54broke or work 5 hours in some random job
4:21:56working for someone else. It's your
4:21:58choice. You're going to look for about
4:21:5915% response rate. If it's cold, meaning
4:22:01it's a person who doesn't follow you. If
4:22:03it's warm, you can look for about 30%.
4:22:04So, you can send 100 messages, 15 to 30
4:22:07people respond. Now, once they respond,
4:22:08you're going to gently lead them into a
4:22:10DM script. So, after they say, "Oh,
4:22:11yeah, the team is doing so good." Blah,
4:22:13blah, blah. So, then you're like, "Yeah,
4:22:15that's crazy. Wish I could catch more
4:22:16games, but I'm always working. What do
4:22:18you do for work?" The work question
4:22:19always works. Now, we're in the script,
4:22:21right? We're in the process. So, they're
4:22:22going to say, "Oh, I do XYZ." You don't
4:22:24care what they say. Then you say, "Nice.
4:22:25Does that keep you busy?" Everybody says
4:22:27it keeps them busy. Trust me, no one
4:22:28says they're lazy. So, they're always
4:22:29going to say, "Yes, that keeps me busy."
4:22:31Which then opens the door for you to
4:22:32say, "Does that make it hard to keep up
4:22:33with your XYZ goals?" In this case,
4:22:35we're going to say fitness goals.
4:22:36They're going to be like, "Yeah, it
4:22:37actually does." So, then you can ask,
4:22:39"Okay, like, what are you struggling
4:22:40with? What have you tried before? Have
4:22:42you ever had a coach?" Once they go
4:22:43through that, you're now ready for the
4:22:45pitch. So, you say, "Okay, so, hey, I
4:22:47actually do this fitness stuff all day
4:22:48long. I don't know if you care or not,
4:22:50but like I'd be happy to hop on a call
4:22:51with you if you want some help." Now,
4:22:52the goal is to get them on a short 5 to
4:22:5410 minute call where we can book in
4:22:55another call, which is going to be the
4:22:56sales call, which is going to be where
4:22:58we close a deal. From the 30% that
4:22:59responded, you can look to book maybe
4:23:01three to five calls and close one to
4:23:03three. So, you want to get about 10% of
4:23:04those people to book a call. So, from
4:23:06days 15 to 30, I would focus on sending
4:23:08out 100 cold messages to my ad deal
4:23:09avatar type every single day. Even if
4:23:11you booked 15 calls and closed five for
4:23:13$1,500 each, you would almost be at
4:23:15$10,000. And that's exactly how I made
4:23:17my first $10,000 the first week I
4:23:19switched to the strategy. Now, if you
4:23:20need help with the specific DM and phone
4:23:22scripts that will close high ticket
4:23:23clients consistently, drop a comment
4:23:24under this video and I'll point you in
4:23:26the right direction because I have a ton
4:23:27of videos on the channel and free
4:23:28resources that go into exactly what to
4:23:30say at each stage. So, those are the
4:23:32three principles that changed everything
4:23:34for me. Get a mentor, reinvest in
4:23:36yourself, and stop chasing status. You
4:23:37can keep compounding. If you master
4:23:39those, you won't just make money once,
4:23:40you'll build something that grows year
4:23:42after year. If you found this video
4:23:43valuable, make sure to like and
4:23:45subscribe because I'm dropping
4:23:46everything you need to know to grow and
4:23:47scale your business right here on this
4:23:49channel. I'll see you guys in the next
4:23:50one.
4:23:50>> I make $53,000 a day and in this video
4:23:53I'm going to show you exactly how so
4:23:54that you can too. So make sure to stick
4:23:56to the end because if you don't, you can
4:23:58miss out on a life-changing opportunity.
4:24:00Now most people hear something like
4:24:01$53,000 a day from one digital brock and
4:24:04immediately assume it's either fake,
4:24:06exaggerated, or only possible for
4:24:07someone with a massive audience or a
4:24:09huge team behind them. And that's
4:24:10exactly why they never get anywhere
4:24:12close to it because they dismiss it
4:24:13before they actually understand how it
4:24:15works. They think it requires something
4:24:16complicated, something they don't have
4:24:18access to or something that's out of
4:24:19reach. When in reality, the model itself
4:24:21is a lot simpler than people expect.
4:24:23Now, at the same time, there's another
4:24:25group of people who are quietly building
4:24:26these kinds of systems without drawing
4:24:28attention to it. And their approach is
4:24:29completely different. They're not
4:24:31launching new products every month.
4:24:32They're not constantly reinventing what
4:24:33they're doing, and they're definitely
4:24:35not trying to do 10 different things at
4:24:36once. Instead, they focus on one thing,
4:24:38they build it correctly, and then they
4:24:40put all their energy into distribution
4:24:42and scale. That's where the real
4:24:43difference comes from. What's happening
4:24:45right now is a shift away from
4:24:46complexity and toward leverage. The
4:24:48people who are winning are not the ones
4:24:49doing more work. They're the ones
4:24:51building systems that allow them to do
4:24:52less while producing more. And if you
4:24:54don't understand that shift, you'll keep
4:24:55chasing new ideas, strategies, and new
4:24:58opportunities without ever actually
4:24:59building something that compounds. So,
4:25:01in this video, I'm going to break down
4:25:02exactly how one digital product can
4:25:04generate over $53,000 a day, how the
4:25:06system behind it actually works, and how
4:25:08you can replicate the same structure for
4:25:10yourself. Not in theory, not in a
4:25:11motivational way, but in a way where you
4:25:13can actually understand the mechanics
4:25:15and apply it. Before we get into that
4:25:16though, let me give you a bit of a
4:25:17background on myself so you understand
4:25:19that I had the credentials to speak on
4:25:20this matter. My name is Sarah Chiser and
4:25:22over the last 8 years, I've generated
4:25:23over $141 million on sales. I've spent
4:25:26over $40 million on ads. I worked with
4:25:28over 50,000 plus clients across multiple
4:25:30companies. I've built NCL teams, past
4:25:32100 plus employees, and installed growth
4:25:33systems across dozens of businesses
4:25:35doing $10,000 a month all the way up to
4:25:37multi-million dollars per month. With
4:25:39that being said, let's get into it. So,
4:25:41I want to show you guys the easiest way
4:25:43to do this. I'm going to show you with
4:25:44math and logic, okay? Because a lot of
4:25:46people get very emotional about this,
4:25:47but it's actually very simple. Every
4:25:49human being wants more health, wealth,
4:25:52or better relationships. So, I'll make
4:25:54some examples to drive home the point.
4:25:56If someone wants to get in better shape,
4:25:58they're going to go to the gym or
4:26:00they're going to eat healthier. Like,
4:26:01they're not it's not that they want to
4:26:03go to the gym, per se, or they want to
4:26:04eat healthy. They just want to have
4:26:05better health. If someone wants to make
4:26:06more money, they might be watching this
4:26:08YouTube video like you. It's not that
4:26:09you necessarily want to watch this
4:26:10video. You're just hoping this video
4:26:11will help you make more money. If
4:26:13someone wants better relationships, they
4:26:14might hire a psychologist or a
4:26:16therapist, right? The reason they're
4:26:17doing that is because they're hoping
4:26:18it's going to improve their
4:26:20relationship. They're not just hiring
4:26:21them to hire them, right? Like nobody
4:26:22wants to just spend money to spend
4:26:24money. So, what you need to do is you
4:26:25first need to understand that your offer
4:26:27has to tie back to that. If it's just
4:26:29feel happier or feel better or something
4:26:31weird, it's not going to work. So
4:26:32whenever you have an offer, it needs to
4:26:34tie back to one of these three main
4:26:36things because this is what's going to
4:26:37allow you to push up the price point. If
4:26:39you can do that, people will pay a lot
4:26:40more money. So that's number one. Now,
4:26:42once you have figured out what you want
4:26:44to sell here, let's say, here's three
4:26:46different examples. Okay, so I could do
4:26:48fitness coaching. Okay, that's very
4:26:49basic, but I'm going to just give you
4:26:50guys a couple easy examples. Okay, one
4:26:52could be a um like a ops manager. Okay,
4:26:55so this could even be a job or a CEO,
4:26:57but like you're helping people operate
4:26:59their business better, so it's going to
4:27:00help them make more money.
4:27:01Relationships. Okay, you could be a like
4:27:03dating coach or you could be some type
4:27:06of therapist or I don't know, you could
4:27:08be like a divorce expert, whatever. Like
4:27:09these are the most basic, but there's a
4:27:11million variations of these things. Once
4:27:13you have something that ties back to one
4:27:15of these three things, you have to make
4:27:16sure that you have the proper price
4:27:18point. You have to think of it this way.
4:27:20There's only two ways to make money in
4:27:22business and get consistent lead
4:27:23generation. You either have ads or paid
4:27:26media or you go viral. Okay? So, you
4:27:28have organic viral content. That's
4:27:31really the only two ways that you can
4:27:33sell your services consistently, right?
4:27:35Because most people, the reason they
4:27:36don't make money in business is they
4:27:37can't make consistent sales because
4:27:39they're always trying to do this one,
4:27:40but they're not trying to do this one.
4:27:42So, what I tell people to do is I say,
4:27:43"Hey, instead of trying to go viral and
4:27:45do something that's almost impossible,
4:27:47let's instead run ads to one of these
4:27:49offers." Now, when you run ads, it's
4:27:51going to cost you money. So, you have to
4:27:52make sure that the price point is going
4:27:54to work in a way that you can actually
4:27:56run the ads. Okay? So, for example, what
4:27:58most people will try to do, let's say
4:27:59they try to sell something for 40 bucks,
4:28:02right? Or they try to sell something for
4:28:04a hundred bucks. The problem with that
4:28:07is that they now cannot run ads and
4:28:09they're going right back to trying to go
4:28:10viral. Even if they don't know it,
4:28:12they're now trying to go viral. And
4:28:13going viral is just not that
4:28:14predictable. And I don't think it's a
4:28:16great way to try to build your wealth
4:28:17because you only have so many years
4:28:18before you die. So, let's try to get
4:28:20this done sooner than later. Yeah. So,
4:28:21what we need to do instead is I would
4:28:23say at least $1,500 or more. So, for
4:28:26example, if I sold fitness coaching, I
4:28:28could say, "Hey, four for a four-month
4:28:29program is $1,500. Could you sell that?"
4:28:31Yeah, absolutely. People would pay that.
4:28:33If you were going to help someone in
4:28:34their business, could you sell $1,500
4:28:36for service for 4 months? Yeah, you
4:28:38could probably sell way more than that.
4:28:39You probably do that per month, right?
4:28:40If you were a dating coach, could you
4:28:42sell $1,500 service for 4 months? Yeah,
4:28:44you could. So, the price point has to be
4:28:46high enough that you can actually run
4:28:48ads. Why? Because usually when you run
4:28:50ads, you might spend, let's say, $500 to
4:28:53$1,000 on an ad. Okay? Okay, and I'm
4:28:55going to break this math down for you.
4:28:56So, if you spend $500 to $1,000 on ads,
4:28:59that usually, let's say you get $10
4:29:01leads. Well, if you get $10 leads,
4:29:02that's going to be anywhere between 50
4:29:04to 100 leads. Now, because I've been in
4:29:05business a long time, you're just going
4:29:06to have to trust me on these numbers.
4:29:08Usually 50 to 100 leads, if you're doing
4:29:10everything correctly, which more times
4:29:12than not, you're probably not, but let's
4:29:13say you are. You're going to get 5 to 10
4:29:15calls. And then out of those 5 to 10
4:29:17calls, you might close one to two. So
4:29:19that's why we have to charge $1,500 or
4:29:22more because that's going to cost us
4:29:24$500 to $1,000 right here and then we'll
4:29:26make one to two sales. So let's just say
4:29:27we make two sales. We'll be generous. So
4:29:29we made $3,000 and we spent $500 to
4:29:32a,000. So that actually works. The
4:29:34metrics make sense. But if you were sell
4:29:36if you did all that work to only send a
4:29:38$100 product or a $40 product, that
4:29:40simply is not going to get you where you
4:29:42want to go. So the number one thing I
4:29:44want you guys to take from this video to
4:29:45start is it has to be in the proper
4:29:47niche, right? The offer has to tie back
4:29:49to the three things all human beings
4:29:50care about. You then have to price it
4:29:52properly so you can run ads because you
4:29:54need consistent lead generation. You
4:29:56can't just hope on referrals. You can't
4:29:57just hope on, you know, word of mouth.
4:29:59You can't just pray you're going to go
4:30:00viral. That's just not going to work.
4:30:01So, you have to have those two things in
4:30:03place. So, that's the actual math broken
4:30:05down. Now, what I'm going to do is I
4:30:07want to go back and I want to talk more
4:30:09about the offer. Okay? So, that's the
4:30:11actual high level of what to do like how
4:30:14we're going to mathematically and
4:30:15numerically do it. Now, the part that I
4:30:17left out was how to make the offer
4:30:19enticing enough that people will want to
4:30:22buy it. Now, there's a bunch of
4:30:24different offers we could do as an
4:30:25example. Okay? So, I'm going to write a
4:30:26few down. You could do one of my
4:30:28portfolio companies has a day trading
4:30:29bot. So, it does day trading, right?
4:30:32That is in the wealth sector, right?
4:30:34Hey, you just let this bot day trade for
4:30:35you. It's going to make you x amount of
4:30:37money. It's going to win x amount of
4:30:38times. It's going to add x amount of
4:30:39income to your, you know, business. Or,
4:30:42you know, if they're just doing a 9 to5,
4:30:43you're going to make extra income. If
4:30:45I'm doing like another wealth one could
4:30:47be getting college admissions, right? So
4:30:49some people will sell this. Okay.
4:30:51Another one could be green cards. So
4:30:53that right there is like different
4:30:54offer. So it could be something super
4:30:56unique that is really easy to sell
4:30:58simply because it's just unique and a
4:31:00lot of people can't do it. So that would
4:31:01be number one. Now if you took something
4:31:02like fitness coaching, what I do here
4:31:05[clears throat] is I tell people they
4:31:06have to have what I call three pillars.
4:31:07Okay? So I'm only going to break this
4:31:08down for fitness coaching because it's
4:31:10going to be the same type of thing every
4:31:11time. But you have to come up with the
4:31:12top three reasons why someone would pay
4:31:14you as a fitness coach or a personal
4:31:16trainer versus someone else. And a lot
4:31:17of people miss this, right? And so
4:31:18they're always competing on price. So if
4:31:20you're going to be the most expensive
4:31:21person in the marketplace, you're going
4:31:23to sell $1,500 when most trainers, let's
4:31:25say they do $50 a session in person. So
4:31:27the person, well, why should I pay you
4:31:29$1,500 when I could like go in person
4:31:31and pay less than just if you were
4:31:32coaching me online or something like
4:31:34that? Fair question. So what I first do
4:31:36is I go, okay, what are the top three
4:31:37things that people want in fitness? So
4:31:40number one is going to be nutrition.
4:31:41Number two is going to be workouts. And
4:31:43then number three is like making sure
4:31:44they hire the right person. So right off
4:31:46the bat, I have to think about what is
4:31:48it I do differently than the rest of the
4:31:49competition. So what I would do here is
4:31:52the way I would set this up is if I'm on
4:31:53a sales call or I'm marketing and I'm
4:31:55talking to someone about my offer. It's
4:31:56not enough to just be, hey, I'm going to
4:31:57fitness coach you and it's 1,500 and
4:31:59like just pay me. That's not going to
4:32:00work. What I'd have to do instead is
4:32:01come up with these three pillars. And so
4:32:03for nutrition, [snorts] I would say like
4:32:05here's what most people do, okay? Most
4:32:07people here's what I do, okay? And
4:32:09here's why it's better. So here's what
4:32:11most people do. Here's what I do. And
4:32:13then here's why it's better. So here's
4:32:15actually when I started in this
4:32:16industry, I was a fitness uh trainer,
4:32:18personal trainer. I did all that. So
4:32:19what I would say is I say, look, so what
4:32:21most people do is they give you chicken,
4:32:22rice, and broccoli. Yeah, you're going
4:32:23to lose weight, but you're not going to
4:32:24stick with it. Obviously on your
4:32:25birthday, Hanukkah, Christmas,
4:32:27Thanksgiving, New Year's, you're going
4:32:28to eat bad food. So the goal is not
4:32:30learning how to cut out bad food. It's
4:32:31learning how to eat bad food and still
4:32:33get results, right? Okay, cool. So, what
4:32:35I do instead is I'm going to teach you
4:32:36how to eat whatever you want without
4:32:38sabotaging results. And the reason I'm
4:32:39going to teach you how to do that is
4:32:41because end of the day, learning how to
4:32:42eat bad food and still get amazing
4:32:44results is the key. So, the reason
4:32:46that's better is because then on
4:32:47Christmas, Thanksgiving, Hanukkah, you
4:32:48can still eat those bad foods but still
4:32:50look amazing. It's not learning how to
4:32:52cut these foods out. It's learning how
4:32:54to live with them. So, I'm going to
4:32:55teach you how to eat whatever you want
4:32:56without sabotaging results. And that's
4:32:58what makes me different than everyone
4:32:59else on the marketplace. Does that make
4:33:00sense? Cuz most people like they
4:33:02literally are just selling like meal
4:33:03plans. I'm not explaining anything. So,
4:33:04I could get most people to buy in with
4:33:06that. Okay? And these are just examples,
4:33:07guys. So, just humor me. Like, I'm just
4:33:08trying to give you real examples so you
4:33:10could come up with this. So, whatever
4:33:10you're selling, it's what most people
4:33:12do. Here's what I do. Here's why it's
4:33:13different. That's the question
4:33:14everyone's asking them in their head.
4:33:16Because if you just sound like every
4:33:17other salesperson and you're just
4:33:18selling them stuff, they're like, "Yeah,
4:33:19but you're just trying to sell me."
4:33:20That's why people don't trust sales
4:33:22people. You have to make it logical so
4:33:24that they will trust you. So, number two
4:33:25would be workouts. So, for most people,
4:33:27I'd say, so what most people do is they
4:33:29give you really difficult workouts, a
4:33:30lot of cardio, and you're going to do it
4:33:32for a bit. you're going to get results,
4:33:33but then you're not going to be able to
4:33:34stick with it and you're going to fall
4:33:35off. So, what I do instead is I let you
4:33:38work out as many days as you want
4:33:39because ultimately the workouts don't
4:33:41matter. Why? Because 90% of results is
4:33:43from nutrition. But if you work out,
4:33:44it's better for you. Sure, but you can
4:33:46literally just not eat and you would
4:33:48actually lose body fat, right? Like you
4:33:49don't have to work out to get results.
4:33:51Like now, I do think it's better because
4:33:53you need to build muscle and all those
4:33:54types of things, but end of the day,
4:33:55even if you just did a couple workouts a
4:33:56week, that's going to be better than
4:33:58just going and doing as much workouts as
4:34:00possible. something that you can't stick
4:34:01with over the long haul, right? So, if
4:34:03you did three workouts a week for a
4:34:04year, that'd be better than doing a
4:34:05workout every single day for a month.
4:34:06What I do here is I'm going to teach you
4:34:08how to train however you want without
4:34:09sabotaging results. That's what makes me
4:34:11different than everyone else. So, again,
4:34:12it's like I'm also giving them what they
4:34:13want, right? Because that's what people
4:34:15want to hear. They don't want to hear
4:34:16that they have to do a ton of training
4:34:17and a ton of dieting. Ultimately, if
4:34:19people eat in a calorie deficit, they
4:34:21can eat whatever they want, right? Now,
4:34:22obviously, eating healthier foods and
4:34:24those types of things, you'll feel
4:34:25better. But I was telling them that they
4:34:27could have what they wanted. Okay? And
4:34:28then finally, I go, "Okay." And then the
4:34:30last thing is process, right? You have
4:34:32to hire the right person. So you know
4:34:33that you can train however you want
4:34:34without sabotage results. You need to
4:34:36learn how to eat however you want
4:34:36without sabotaging results. But now you
4:34:38need to know how to hire the right
4:34:39person. So you can either hire me, you
4:34:41can hire a trainer, or you can do
4:34:43Beachbody, right? Like a Beach Body type
4:34:45program or P90X, whatever. So I'd say,
4:34:46look, you could get Beach Body and yeah,
4:34:48it's cheap and you're going to lose
4:34:49weight really fast, but it's because
4:34:50they make it really hardcore and they
4:34:52restrict quite a bit. So a 200lb man
4:34:54would get the same program as a 100 lb
4:34:55woman. Like that doesn't really make
4:34:56sense to me, right? but you'll get crazy
4:34:58results for sure, but end of the day,
4:35:00it's not something you can stick with.
4:35:01So, I wouldn't usually recommend that.
4:35:03Number two is going to be a personal
4:35:04trainer. Now, yeah, personal trainers
4:35:05are great, but like we already said, 90%
4:35:08of your results is nutrition. Most
4:35:09personal trainers at a gym are not
4:35:10legally allowed to give you nutrition
4:35:12protocols. So, why would you pay money
4:35:14to a trainer that's focusing on 10%
4:35:16results and they're not incentivized to
4:35:17actually help you learn? Because if they
4:35:19do, you're going to fire them. So,
4:35:20instead, what I do is or what you can do
4:35:22is you can hire me. I'm going to teach
4:35:24you how to eat and train however you
4:35:25want without sabotage results. And the
4:35:26cool part is you pay me one time, you'll
4:35:28never have to pay me again for the rest
4:35:29of your life. Unless that is, of course,
4:35:31you want the accountability. That also
4:35:32would help me get people to pay me a lot
4:35:34more because I'd say, "Hey, this is a
4:35:35onetime thing." And so I'd say, "Would
4:35:37you rather pay me one time at a high
4:35:39price versus a small amount for the rest
4:35:40of your life?" The point I'm trying to
4:35:42make here, that's an example of the
4:35:43three pillars. The point I'm trying to
4:35:44make is those pillars were convincing to
4:35:47them to pay me more money than every
4:35:49other trainer on the marketplace. It was
4:35:50just what made me a multi-millionaire.
4:35:52Whatever you're selling, you have to
4:35:53have some type of logical basis for why
4:35:57they should pay you versus someone else.
4:35:58Unless your offer is super unique. So
4:36:00these up here, if you have something
4:36:01that you're really good at that's really
4:36:03unique, you can get away with that. But
4:36:04if you can't, you're going to have to
4:36:06have some type of three pillars to
4:36:08really push across why you are a better
4:36:11option than everyone else. Otherwise,
4:36:12they're just not going to pay you. So,
4:36:14now that we've gone through that, why do
4:36:15most people fail with this? In short,
4:36:18most people fail because number one,
4:36:20[clears throat] what they're selling is
4:36:21not compelling. So the way they describe
4:36:24it is pretty terrible. And then number
4:36:26two is they do not make the price points
4:36:29advantageous to what I just said. So on
4:36:31average, what most people are doing is
4:36:33they're selling something without the
4:36:34three pillars. Okay? So there's no three
4:36:36pillars. So we'll put that here. We'll
4:36:38put an X over it. Okay? So there's none
4:36:40of that. And then they don't have the
4:36:41proper price point. So all they
4:36:43basically do is they post on social
4:36:45media and they hope and pray that
4:36:47someone's going to click and buy their
4:36:48stuff. And even if they do, they don't
4:36:50make enough money to actually change
4:36:51your life. For you to actually change
4:36:52your life, think about like you would
4:36:54have to at least probably increase your
4:36:56income by 33%. Maybe 50%, maybe 100%.
4:36:59Like you're not going to change your
4:37:00life by selling something for 40 bucks.
4:37:02So most people fail in this area because
4:37:04they simply do not position their offer
4:37:07as the best on the marketplace, right?
4:37:10So they're always competing on price.
4:37:11And then number two, the price point is
4:37:12too low. So they can never run ads. And
4:37:14so when you put yourself in that type of
4:37:15spot, you cannot win. So until you get
4:37:18your offer, good convincing three
4:37:20pillars, which is going to convince
4:37:22people to pay you more money than a
4:37:23competitor. And until you have the
4:37:25proper price points, you really are kind
4:37:26of in a tough spot and you're really not
4:37:28going to move much. Now, let's assume
4:37:29you have the proper price point, you
4:37:31have the three pillars. Here's a system
4:37:32that really will get you to $53,000 a
4:37:34day. So you're going to take an ad like
4:37:36this and you're going to run it to an
4:37:38opt-in page. Now, for those of you who
4:37:39don't know what an opt-in page is, it's
4:37:41just where you're getting their
4:37:42information like email, phone number,
4:37:44stuff like that. Okay? If they opt in,
4:37:47I'm actually going to go this. You're
4:37:48going to usually have, there's a lot of
4:37:50funnels you can run, but I'm just going
4:37:51to walk you through one of the most
4:37:52basic funnels. You're going to have a
4:37:53VSSL with a video where they can book a
4:37:55call. Now, when they opt in, some people
4:37:58will opt in and they'll book a call, but
4:37:59most people won't. I'd say 90% of the
4:38:01people who opt in who give you their
4:38:03name, their email, their phone number,
4:38:04are not actually going to book a call.
4:38:05So, what that means is you actually have
4:38:07to follow up. So, you have to have
4:38:08emails, you have to have texts, you have
4:38:10to have voicemails, you have to have a
4:38:12free group. You might even have DMs,
4:38:13right? You could do a DM ad, right? So,
4:38:15sometimes I'll do DM ads instead of
4:38:17running it to a landing page or website
4:38:19because then I can actually follow up
4:38:21via messenger. I can do retargeting ads.
4:38:23So, a bunch of stuff I could do. I could
4:38:25do all those things. Now, that's how you
4:38:27can follow up. They also have a chance
4:38:28to book a call here and then potentially
4:38:31you could push them from these
4:38:32follow-ups to book a call. You could
4:38:33also do DMs, etc. Okay, so this is the
4:38:36typical process. Now, like I showed you
4:38:38earlier, on average, you might need to
4:38:40spend $1,000 to get 100 leads, to get 10
4:38:43calls to make one sale. That's also why
4:38:45I said the price point has to be at
4:38:47least 1,500 or more because you have to
4:38:49be able to afford the ads. As you get
4:38:51bigger, as you get closer to $53,000 a
4:38:53day, it usually has to be $5,000 or it
4:38:56has to be $10,000 or whatever because
4:38:58you're going to have staff, you're going
4:38:59to have employees, you're going to have
4:39:00to make more money. So eventually when
4:39:02my business got bigger, I was having to
4:39:04sell $10,000, $15,000 packages because
4:39:07it might cost me $3,000 for ads to make
4:39:09one sale, but then I also had to pay
4:39:11staff and employees and overhead and
4:39:13operational costs and we had automations
4:39:15and softwares. Like there's a lot of
4:39:16stuff that people don't think of. So in
4:39:18terms of getting the proper system, this
4:39:21is the system. Okay, the system is you
4:39:23put money into the ads, you have a
4:39:25follow-up process, then on average,
4:39:27these are the numbers you're shooting
4:39:28for. Now, if you're not hitting those
4:39:29numbers, where do we look? Well, if your
4:39:31lead cost is too high, it's usually an
4:39:33opt-in page or an ads issue, right? Like
4:39:35your opt-in page is not getting enough
4:39:37people to put in their info or your ad
4:39:39is not drawing enough attention. One of
4:39:41the two. If your call cost is too high,
4:39:43either your VSSL that's trying to
4:39:44convince people to book a call is off or
4:39:46your follow-up process. Usually, it's
4:39:47the follow-up process. Most people want
4:39:48to blame the VSSL. It's the follow-up
4:39:50process. And then, if you're not making
4:39:51enough sales, you're not good at closing
4:39:53over the phone. So, you need to put time
4:39:55and effort into learning how to close
4:39:56over the phone a lot better. So, that is
4:39:59the entire process. And then this allows
4:40:01you when you know what the numbers need
4:40:03to be to figure out where you're
4:40:04actually struggling and what needs to be
4:40:06a lot better. Now let's say you get this
4:40:08process down. This is how it actually
4:40:10starts to compound. Okay? So so at my
4:40:12peak I was even making more than $53,000
4:40:14a day. This is just recently. But at
4:40:16some one point we were spending half a
4:40:18million a month to make 2 million. So
4:40:20when people think about scaling this out
4:40:22and making x amount, there's really just
4:40:24three things. Number one is putting
4:40:26enough money into ads. So you have to
4:40:28put enough money into ads. Number two is
4:40:30then making sure that you have enough
4:40:31conversions. And then number three is
4:40:33making sure you have enough resigns. So
4:40:35I'm just going to show you guys
4:40:36something simple on paper. Let's say I'm
4:40:37selling a $10,000 program. Okay? And I'm
4:40:39trying to make $53,000 a day. So if I'm
4:40:42selling a $10,000 program, let's say I'm
4:40:44spending $10,000 on ads. Well, that's
4:40:47a,000 leads a day at 10 bucks, right? It
4:40:49could be more, could be less, but just
4:40:50giving you an example. That would be 100
4:40:52calls and that would be 10 sales. So, if
4:40:54I'm making 10 sales and it's a $6,000
4:40:56price point, that is $60,000.
4:40:59So, right there, you're already seeing
4:41:01like you're spending a tremendous amount
4:41:02of money on ads and you're pushing them
4:41:04through this system. Now, the only part
4:41:06we haven't brought up is like the
4:41:08resigns, right? Cuz I would have a 30%
4:41:10resign rate from my typical client. So,
4:41:12what that means is at the end of a
4:41:13program, if someone paid me $10,000 or
4:41:15$20,000, whatever it was, I would get
4:41:16three out of 10 of those people to pay
4:41:18me again, right? which takes less
4:41:20pressure off the front end where these
4:41:22numbers don't have to be perfect. But in
4:41:24short, this is usually what I call the
4:41:26law of 10. Usually, when you're running
4:41:28paid ads or paid marketing, whatever you
4:41:30spend, you're going to get 10% of that
4:41:31as leads, 10% of that as calls, 10% of
4:41:34that as sales. Cuz when you get 100
4:41:35calls, you might have no shows,
4:41:36cancellations, people who don't buy,
4:41:37etc., etc. Sales reps on your team,
4:41:39don't work, all that stuff. The only
4:41:41part we really haven't covered in terms
4:41:42of getting to this is obviously you're
4:41:43going to need more staff at this point.
4:41:45like you need someone who's going to run
4:41:46the ads, you need someone who's going to
4:41:47take the calls, you need someone who's
4:41:48going to message all the leads or follow
4:41:50up with the leads, you need people to do
4:41:51the coaching and fulfillment, but this
4:41:53is the actual process. So, nothing
4:41:55really changes going from $1,000 a day
4:41:57to $53,000 a day. You're just doing the
4:42:00same process much faster. That's really
4:42:02all scaling is. A lot of people try to
4:42:03make scaling super complex and you have
4:42:05to do new things, but you're usually
4:42:06just doing the same things a lot faster.
4:42:08So, what do the 1% do differently that
4:42:10most people are not doing to make
4:42:13$53,000 a day? Okay, so it's a couple
4:42:15things in short, right? It's really only
4:42:17a couple things. So number one, and this
4:42:19is just what I see across the board, and
4:42:22I'm going to write these all down so you
4:42:23guys can understand. Okay, so number one
4:42:25is they don't have three pillars in
4:42:26their offer. Their offer is just not
4:42:28compelling, right? Their their offer is
4:42:29horrible. Okay, so that's not there.
4:42:30Number two is they have the wrong price
4:42:32point. Okay, so the pricing is
4:42:33completely off. Number three is they
4:42:35don't know how to run ads profitably.
4:42:37Okay, they're not good at that. Number
4:42:38four is they don't have the right
4:42:39skills. Okay, they don't know how to
4:42:41sell. They don't know how to market.
4:42:43They don't know how to follow up. They
4:42:44don't know how to convince people.
4:42:45They're really not sure how to do
4:42:46anything. Number five is that they don't
4:42:48know how to hire staff. They don't know
4:42:50how to hire staff. They don't know how
4:42:51to train. And then I'd say last but not
4:42:53least, like they could hire this out if
4:42:54you get big enough, but they don't know
4:42:55how to set up systems. Okay? So
4:42:57everything I showed you is pretty much
4:42:59what all the big dogs are doing that you
4:43:01may look up to. In short, they're doing
4:43:03a variation or version of this. But most
4:43:06people who are not at the top 1% don't
4:43:08know how to pitch their product in a way
4:43:10where people understand why they should
4:43:11pay more. They don't know how to price
4:43:13it properly, so they can't run ads. They
4:43:14don't even know how to run ads. Like,
4:43:16they're like, "Hey, how do I even set
4:43:17this up?" They don't have the skills
4:43:18like sales and marketing, and they don't
4:43:20know how to convince people to actually
4:43:21buy their products, which is a huge
4:43:23issue if you're a CEO. They don't know
4:43:24how to hire staff to come in and
4:43:25actually do those processes for them
4:43:27because eventually, as you get big
4:43:28enough, that's the trade you're making.
4:43:29You pay someone else money and in return
4:43:31for that money, they do the work for
4:43:33you. So, you don't actually have to do
4:43:34the work. And then finally, they don't
4:43:35know how to set up those systems. So, I
4:43:37was showing, you know, how to set up an
4:43:38ad, how to set up a funnel, um how to
4:43:40set up an opt-in page. Like, they don't
4:43:42know how to do it, right? And that's
4:43:43part of the process. Like what I just
4:43:44showed you, it's like, yeah, it sounds
4:43:45easy on paper, but do you actually know
4:43:47how to set that thing up? And until you
4:43:48figure that out, you're basically going
4:43:50to be stuck. So, if you do need help
4:43:52with this, you guys can always click
4:43:53down on the links in the description
4:43:54below. This is what I help people build
4:43:56inside their companies because until you
4:43:58have this process implemented, you have
4:44:00no shot at making $53,000 a day. At this
4:44:02point, you've seen how this works in a
4:44:04way that's actually practical. This
4:44:05isn't something that requires a huge
4:44:07team, a massive budget, or years of
4:44:08experience. It starts with one product,
4:44:10one system, and a commitment to execute
4:44:12at a level most people won't. The
4:44:14reality is that most people will watch
4:44:15something like this, understand it on a
4:44:17surface level, and then go right back to
4:44:19doing what they were doing before. Not
4:44:20because they can't do it, but because
4:44:22they won't commit to it long enough to
4:44:23see it work. They'll overthink, and
4:44:24they'll wait for the perfect moment that
4:44:26never comes. The people who actually get
4:44:28results from this are the ones who move
4:44:29quickly. They pick one idea, they build
4:44:31it, and they push it into the market
4:44:32without over complicating. They learn as
4:44:34they go. They adjust based on feedback
4:44:36and they stay consistent long enough for
4:44:37the system to start working. So the real
4:44:39question is not whether this works. The
4:44:41real question is whether you're willing
4:44:42to simplify, focus, and execute at a
4:44:44level that most people avoid. Because if
4:44:46you are, this can change everything. If
4:44:48you're not, it will just be another
4:44:50video you watch. If you like this video,
4:44:52please remember to hit that like button
4:44:53and subscribe for more videos just like
4:44:55this. And if you want to personally help
4:44:56me help you achieve your goals or the
4:44:58same level of success I've achieved,
4:45:00just follow the links in the description
4:45:01below. And as always, I'll see you guys
4:45:02in the next