How to Build & Sell Digital Products With AI in 2026 (Full Guide)

0:00If you want to build a digital product

0:01that can generate over $und00 million in

0:03revenue, stay with me because in this

0:05video, I'm breaking down the exact

0:06step-by-step framework you can use to do

0:08it yourself. My name is Taran Chister,

0:09and over the past 8 years, I've

0:11generated more than $141 million in

0:13digital product sales. So, everything

0:15I'm about to share comes directly from

0:17real world experience, not theory. So,

0:18if you watch till the end of this video,

0:20you will have all the information you

0:22will need to mimic my success. [music]

0:23With that being said, let's get into it.

0:25So, as we're going through this, we're

0:26going to list these products out or

0:29different options. So, first up is

0:31online courses. And at the end of the

0:33video, we're going to go ahead and rank

0:34all the things I put out one through

0:36six. So, you guys need to keep a couple

0:38things in mind. There's only two ways to

0:40sell your product. You go viral or you

0:42run ads. So, I would say the number one

0:44thing with horses [music] in terms of

0:46pros. The pros are that you can be lazy.

0:48It's easy fulfillment. So, that's a b

0:51bonus I would say for most people. The

0:53cons are going to be that it's a little

0:55bit harder to sell, I'd say. So, we'll

0:57just say harder. Okay. There's low trust

0:58in the marketplace. And so, I've been

1:00doing this for a long time. I've never

1:02really just only sold online course.

1:03There's always been some coaching and

1:04consulting on the back end of it. The

1:06other thing is if you're not going to go

1:07viral, right, this is usually a good

1:09move if someone has a lot of followers.

1:11So, if you're going to go viral, selling

1:12a course is great because it's easy

1:14fulfillment and the expectations are a

1:15lot lower. So if you were like Kim

1:16Kardashian or Grant Cardone or whoever,

1:19like the people are more willing to buy

1:20and the expectations are a little bit

1:22lower, but they have a large audience so

1:24they can [music] get enough sales to

1:25actually make a dent in their business.

1:27For someone who's a beginner, they're

1:28going to have to go the ad route. And

1:30the problem would be is that if you're

1:31doing a course and you run an ad, so

1:33we'll just do this right here. We'll say

1:34this is a ad. You put money into the ad,

1:36you go to an opt-in page, you then go to

1:38a let's say a sales page, and then

1:40you're hoping that they buy. Well, the

1:42issue will be is that typically you

1:44usually can't sell for more than $2,000

1:45if you're going to send it to a sales

1:47page. And then you have to be pretty

1:48good at webinars and presenting. So, I

1:50would say that it's a good thing to sell

1:51in terms of loweffort fulfillment. You

1:53don't really have to do anything. People

1:54aren't expecting a lot. But the con

1:56would be is that it's actually a lot

1:57harder to sell in my opinion because you

1:59cannot sell it at a super high price

2:01point. And then if you're going to sell

2:02at a lower price point, you have to be

2:04really on top of the fact that your

2:05presentation is really good and that

2:07your ads are working super effectively.

2:08So, that's the first one, online

2:09courses. That's definitely one of the

2:11options you can have. Now, number two is

2:13going to be paid membership community.

2:14I'm not as big a fan of paid

2:16memberships. And again, the reason is

2:17that you have two options. We're always

2:19going to be going over this. You can go

2:20viral or run ads. So, paid membership

2:22again is going to be great if you have a

2:24large audience. It's not so great if you

2:26don't have a big audience because again,

2:27if we have to run ads and we put money

2:29into ads, you're usually going to run

2:30them straight to a sales page. And

2:32usually this is going to be like $97 a

2:35month, right? Something like that. The

2:37problem is usually with memberships,

2:39especially when it comes like

2:40information or digital products,

2:42something like that. People will come

2:43in, they'll usually stay for maybe 3

2:45months. So, at the end of 3 months, you

2:46have about what $300 give or take that

2:48you have from the 3 months. We'll put

2:50three right there. And it's going to

2:51cost usually more with that in ads to

2:53actually make a sale. So, let's say with

2:55ads, you're going to spend 500 bucks and

2:57you make a sale at 300 bucks. Well,

2:59people go, "Well, why would anyone do

3:00that? They're going to lose money." The

3:01reality is that most people when they're

3:03losing money here, they're going to get

3:04x amount of buyers. So these are little

3:06buyers down here and they're going to

3:07upsell something that's cost a lot more.

3:09So 5,000 or 10,000, what have you. So

3:13again, you can run a membership

3:14community, but really the only way that

3:16I would actually run it is if I sold

3:17something higher priced on the back end,

3:19that actually would make sense. So you

3:21can do membership communities, but

3:22again, unless you have a very large

3:23audience, you're going to have to go to

3:24ads. And the metrics don't really make a

3:26lot of sense unless you have a back-end

3:28offer. So we'll come right here. We'll

3:29put membership communities, and then

3:31we'll go on to the next one. All right.

3:32Next up, we have digital templates or

3:35systems. So, I actually like this one a

3:37lot because what you can do is there's a

3:39lot of business owners that actually

3:40have no clue how to use systems. So,

3:42when I look in terms of the pros, I'd

3:44say it's easy to sell. Uh there's high

3:46demand. So, we'll just put an arrow

3:47right here. There's high demand. The

3:48cons is it takes more skill on your

3:50part. So, it takes high levels of skill.

3:52But, if you actually know how to do

3:53these things, so for example, you could

3:54set up someone's email automations or

3:56you could set up their funnels or you

3:57could set up their backend systems to

3:59track. You could do any types of

4:00tracking for the sales team, stuff like

4:02that. It's actually a really easy thing

4:03to sell. I also like it because you can

4:05sell it at a high price point. So, we

4:07always will talk about going viral or

4:09ads. I'm a bigger proponent of planning

4:11on running ads because 99.9% of you

4:14don't have a big following. So, you're

4:15going to have to run ads. So, the

4:16benefit here is if you do run ads, you

4:18put money into it. It goes to some type

4:19of opt-in page. We'll just put optin.

4:21Then, it might go to a VSSL where they

4:23book a call. Here's a call. Here's a

4:24sell. The benefit is you could usually

4:26sell these types of services, you know,

4:27let's say $1,500 plus. you can get them

4:29on a phone and it's pretty easy to close

4:32because there's a really high demand.

4:34The only downside to this again is you

4:36actually have to have the skill because

4:37if you don't know how to do those

4:38things, you obviously can't sell it. But

4:40actually, I like this one. It's one of

4:41my more favorite ones. Like it's going

4:42to be towards the higher in the ranking

4:44when we get to the end of the video. But

4:45that's going to be number three, digital

4:47templates or systems. You just kind of

4:49have to learn how the systems [music]

4:50actually work. So number four is going

4:51to be coaching or consulting. So, just

4:53again, if anyone doesn't know, I've said

4:55this number quite a bit, but I've done

4:57141 million from coaching and

4:58consulting. So, this number right here,

5:00the reason I like it so much is it's the

5:01easiest thing to sell. It's literally

5:03the easiest. And the reason it's the

5:04easiest is because when you're charging

5:06a high price point and you're also

5:07giving onetoone support and help and

5:09consulting and they get onetoone access,

5:11you can really crank up the price point.

5:12So, some people will go, "Well, Tanner,

5:13if I pay you or I pay your team, why are

5:15you $50,000 or $70,000 more?" Well, it's

5:18because you get me. It's literally the

5:19access which is what can help drive the

5:21price point up. So again, we already

5:22talked about virality and ads. I'm not

5:23going to keep going back into that, but

5:24if you put money into ads and usually

5:26the typical funnels like opt-in, bsl,

5:30I've sold this type of stuff anywhere

5:31from 1,500 to 98,000. Okay, usually for

5:34a year. I've sold higher than that, but

5:36that's like at least for actually this

5:37number is like 200,000. Okay, those are

5:39private oneonone clients. So when you're

5:41able to do that, you can spend quite a

5:42bit of money on ads because on average,

5:44just so you understand how ads work, if

5:46you spend $1,000, usually you're going

5:48to get a 100 leads. Okay, depending on

5:49the offer, we'll say 50 to 100 leads,

5:51but in this case, let's just say $10

5:52leads, you get 10 calls and then you

5:54make one sale. Well, if you make a sale

5:55at $3,000, that's $2,000 of profit. You

5:59can rinse and repeat that process. The

6:00only downside people usually complain

6:02about is they're like, "Yeah, but

6:02Tanner, I have to do a lot of one-on-one

6:04support." Which is true until you get to

6:06about $20,000 a month. Once you're at

6:07$20,000 a month, you can take $5,000 if

6:10you're really overwhelmed. You give it

6:11to someone else and let them do the

6:12fulfillment. It It's really easy. People

6:14will talk about building a team like

6:15it's really hard, but in reality, you

6:16can do about $100,000 a month with this

6:18type of offer. It's like four staff.

6:20You'd have like one or two coaches and

6:21you'd have one or two setters and that's

6:23pretty much all you need. It's pretty

6:24easy. When I say setter, it's people who

6:26are going to set calls for you. So,

6:28they're either messaging people on your

6:29social media or they're messaging people

6:30who click on your ads, etc. Obviously,

6:32because the amount of money I made doing

6:33this, 141 million, this is going to be

6:35my top option. But the reason that I

6:36like it is ultimately for beginners or

6:38really anyone in general, you need the

6:39metrics to make sense for your business.

6:41A lot of people start businesses that

6:42the numbers just simply don't make sense

6:44and they don't go viral and they spin

6:45the wheels because they're trying to

6:46make sales going viral or pushing

6:48organic content, but the reality is it's

6:50just not that effective and they can't

6:51spend money on ads because the price

6:52point's too low or the skill level is

6:54too low. So, the cool thing about this

6:55is when you're having one-on-one

6:56conversations with people, your skill

6:58level can actually be a lot lower

6:59because that's how trust is built a lot

7:01easier. That's why people do phone

7:02[music] calls because someone buying

7:04$10,000 item on the phone is a hell of a

7:06lot easier than sending a website link.

7:07Otherwise, people would do it all the

7:09time. So that is going to be number

7:11four. Now number five is going to be

7:13some type of niche software or micro SAS

7:16tool. Now I usually like software quite

7:18a bit. In fact, that's kind of the

7:19direction I'm going as I'm kind of going

7:21into the next step of business. But I

7:23would say when you say niche software or

7:25like a micro SAS tool, the hardest part

7:27is most people just don't know how to do

7:28it. So if we come over here and we have

7:30our pros and cons, high demand, like a

7:32lot of people will buy those types of

7:33things. But the con is again it takes

7:35high levels of skill. And so when I'm

7:37trying to give people ideas for

7:39businesses to start or the types of

7:40businesses to start, I usually am not

7:41banking on the fact that you have lots

7:43of money and lots of skill. Now, if you

7:44do, great. But like I give you example

7:45of something we've done with this is we

7:47have a white label go highle agency and

7:49it's called elite 360.io. So that makes

7:52us six figures a month because all the

7:54clients that come into our consulting

7:55were done for you offers. We will then

7:57sell this on the back end and we make

7:58100% of it. We pay what five 600 bucks a

8:00month for some type of agency fee for go

8:02high level and then they will give us

8:03this. Now there's other tools out there

8:05as well. I've seen some people that will

8:06sell tools for groups or they'll sell

8:08tools for scraping data, stuff like

8:10that. The issue is like when it's only

8:12your tool, you sometimes can have issues

8:14if Facebook or Instagram changes the API

8:16and so on and so forth. But for go high

8:18level, they're working with those big

8:20companies, Facebook, Instagram, and

8:21they're integrated into the system. But

8:23again, this is great, but it's a lot of

8:25work. And I actually don't run it. I

8:27have people on my staff who run it again

8:28because I have a pretty large staff. So

8:29that's the benefit. But it's definitely

8:31up there if you have a high level of

8:32skill set. It's just again, it's

8:34probably is not the best if you're brand

8:36brand brand spanking new, but it's a lot

8:38easier to sell in the terms of if you

8:40can actually sell it, if you actually

8:41have the skill set, there's a lot of

8:42people who like it. And last but not

8:44least, we're going to have kind of like

8:45PDFs or guides. To be honest, this is

8:47probably one of my least favorite ones

8:49cuz again, when we talk about going

8:50viral or running ads, you guys kind of

8:52know what I've already said is that

8:53you're probably not going to go viral.

8:54So, anything where you are selling

8:56something for a low price, I'm not

8:57usually a big fan because you have to go

8:59viral. Instead, if you have to run ads,

9:01which 99.9% of you will have to do

9:03because you don't have a large

9:03following, there's okay, there's nothing

9:05wrong with that, by the way. I mean,

9:06that's how I've made all my money. But

9:07you put the money into ads and if you're

9:08sending it to some type of sales page

9:10and it's like 17 bucks. The problem with

9:13that is ultimately to make a sale at

9:16$17, you might have to spend $54,

9:19something like that, right? So, it

9:20doesn't really make a whole lot of sense

9:22to try to sell something at $17 and then

9:25lose money on it because then you don't

9:27have anything on the back end. So, what

9:28you guys are going to kind of notice is

9:29when we're talking about memberships or

9:31PDFs, they're easy to sell in terms of

9:33the price point, but the problem is that

9:34you have to get so much volume, you

9:36usually won't make it back up. Online

9:37courses can be good. They're kind of in

9:38the middle ground. But again, you

9:40usually have to sell, I would say, like

9:41between, you know, $500 to $2,000 and

9:43then your presentations have to be

9:45pretty good. We talked about the digital

9:46templates. Those work or systems like

9:48those will work, but you have to

9:49understand the systems. Same with

9:50software. So, if I was [music] going

9:51from best to worst in terms of like what

9:53I would start with, we'll start with the

9:55worst first. The number one thing I'm

9:56probably not the biggest fan of, I would

9:57probably say are membership sites

9:59because it takes a little bit more

10:01knowledge and acumen, but also at the

10:03same time, you can't sell for a really

10:04high price point. Okay? So, I'm usually

10:05not the biggest fan of memberships

10:07because it's a low price point. You

10:09don't have something on the back end you

10:10can sell that's a higher price and it

10:11takes a lot of technical setup. Right

10:13after that, to be frank though, I'll

10:14probably put PDFs or uh guides. And

10:17again, the reason is that the price

10:18point is too low. So, if you don't go

10:19viral, it's it's just going to go

10:21nowhere. Okay? It's easy to sell, but

10:22it's not my favorite in terms of that.

10:24Okay. Right after that, I'd probably say

10:26the next one is going to be software.

10:28Uh, again, I like software, but if you

10:30don't have the skill set, it's just not

10:32my favorite. Right after that, we're

10:33going to actually go with online

10:34courses. Uh, I'm not against online

10:35courses. I actually think that's like

10:37the middle ground for most of this. It's

10:38a decent price point, and it's also easy

10:40fulfillment. But again, you have to be

10:41really good at presentation. So, again,

10:43if I'm talking to a beginner, I'm trying

10:44to show you maybe what's the hardest to

10:46the easiest in terms of like what will

10:47make you more successful. So, we have

10:49online courses. Then, right after that,

10:50I would probably do digital templates

10:52and systems. This is again really easy

10:54to sell, but I just don't like it for a

10:56beginner. In fact, I probably switch

10:57these two. So, we'll switch these two

10:59right here because I still think online

11:00courses are easier for most of you to

11:02start. And then finally, put coaching

11:03and consulting, which I think is the

11:05best. And the reason there is it makes

11:07it easier to sell. It makes it easier to

11:09market when you tell people you're going

11:10to give them one-on-one support. And

11:11then eventually, once you get to around

11:13$20,000 a month, you can go ahead and

11:15hire that out. So, if we were going to

11:16rank these in order, right, we got six

11:19right here with memberships. PDS and

11:21guys are number five. Software is going

11:22to have to be number four. We're going

11:24to go right here for digital templates

11:25at number three. Online courses would be

11:27number two. And then coaching and

11:28consulting is going to have to finish at

11:30number one because that is where I've

11:32made all my money and it's completely

11:34changed my life. So, the best thing you

11:35could do after watching this video is

11:36just pick one of these and start there.

11:38Now, I tried to give you the pros and

11:39the cons. Most of the ones that are

11:41ranked worse, the reason they're ranked

11:42worse is that because the price point is

11:44so low, it makes it almost impossible

11:46for ads to work. And 99.9% of you are

11:48going to have to run ads. the ones

11:50towards the top, you can usually charge

11:51a higher price point. Therefore, your

11:53chance of success goes up because if you

11:55spend money on ads and you make a

11:56mistake or something doesn't go

11:57perfectly, you can still recoup your

11:59investment. So, hope you guys enjoy the

12:01video. If you like videos and you want

12:02more just like these, make sure to hit

12:03the subscribe button and as always, I'll

12:05see you in the next one. My name is

12:06Sarah Chester and throughout my career,

12:07I've generated over $141 million in

12:10online sales. Now, in this video, I'm

12:12going to show you exactly how I've used

12:13Cloud AI to build a digital product from

12:15scratch and give it the [music] best

12:16possible chance of generating $10,000

12:18per day online. Now, I want to be clear

12:20from the beginning. Claude is not going

12:21to magically make the money for you, but

12:23it can dramatically [music] speed up the

12:24process of finding a market, identifying

12:26a valuable problem, creating the

12:28product, building [music] the offer,

12:29writing the marketing, analyzing what is

12:31working, and figuring out how to scale

12:32it. So, if you've ever wanted to create

12:34a digital product, but had no idea where

12:35to start or how you could potentially

12:37scale something like this to $10,000 a

12:39day, I'm going to break down the entire

12:41process step by step so you can take

12:43this exact framework [music] and use it

12:44yourself. Now, do not skip around this

12:45video because you could miss out on key

12:47information that could change your life

12:48forever financially. The framework I'm

12:50about to provide you is based on the

12:51same framework I've used to generate

12:53over $141 million. With that being said,

12:55let's get into it. The first thing I

12:57would do is use Claude to figure out

12:58exactly what problem I should solve.

12:59Most people make the mistake of asking

13:01AI what product they should create, but

13:03I would start with the customer instead.

13:04I tell Claude exactly who I want to sell

13:06to [music] and ask it to identify the

13:08biggest problems that audience is

13:09actively trying to solve. For example, I

13:11can prompt Claude with something like,

13:12"I want to create a digital product for

13:14busy business owners. Give me 10 painful

13:16problems they deal with that would

13:18realistically pay money to solve and

13:19rank them by urgency, demand,

13:21willingness to suspend, and overall

13:22market size. The goal here is not to

13:24create something random and hope people

13:25buy it. You want to find a problem

13:27people already care about and then build

13:29the product around solving that problem.

13:30And if your goal is eventually getting

13:32to $10,000 a day, you would also need to

13:34make sure the market is large enough

13:35that there are actually enough potential

13:37customers to support that level of

13:38revenue. Once I have the problem, I

13:40would use Claude to help me create the

13:41actual digital product. I might tell it

13:43create a complete digital product that

13:45helps this audience go from their

13:46current problem to the desired [music]

13:47result. Break it into modules, lessons,

13:49action steps, templates, checklists, and

13:51resources. Clock can help you build the

13:52structure extremely quickly. Whether

13:54you're creating a course, guide,

13:55template pack, prompt, library, training

13:56program, membership, resource bundle, or

13:58some combination of those things. But

14:00this is where your own experience and

14:01expertise need to come in. You don't

14:03want to blindly copy whatever AI gives

14:04you. You want Claude to organize your

14:06knowledge and help you turn what you

14:07already know into something that is

14:09easier for customers to understand,

14:11implement, and actually get results

14:12from. The next step is turning the

14:14[music] product into an offer. So then

14:15we need to figure out the math behind

14:17$10,000 a day. You usually would need to

14:19spend around $2,500. The law of 10 would

14:22mean that you get [music] 250 leads. So

14:23it means a lead cost about 10 bucks.

14:25Then you would do it again. So the law

14:27of 10 is 25 calls and then you would

14:28close around four of those calls at

14:30$2500 for $10,000 a day. After that, I

14:33would use Cloud to help build the

14:34marketing system. I'd have Claude create

14:3630 short form content ideas around the

14:38biggest pains, objections, mistakes, and

14:39goals of the target customer. Then, I

14:41use it to create hooks, [music] scripts,

14:42emails, landing page copy, ad ideas,

14:44follow-up messages, retargeting copy,

14:46and potentially even upsell ideas. For

14:48example, [music] I could ask Claude,

14:50create 30 pieces of content designed to

14:51attract people who have this problem and

14:53naturally lead them toward this digital

14:54product. Then, I can take the winning

14:56ideas and ask Claude to create

14:57variations of the [music] hooks and

14:59scripts so I have even more content to

15:01test. Now, instead of having one product

15:03sitting on a website, you have an entire

15:04[music] system designed to consistently

15:06bring the right people into the offer.

15:08If the goal is getting to $10,000 a day,

15:10this is where volume becomes extremely

15:12important. [music] You may eventually

15:13need organic content, paid advertising,

15:15email marketing, retargeting,

15:16affiliates, partnerships, or multiple

15:18traffic sources working together at the

15:20same time. Cloud can help you create and

15:22organize all that much faster, but you

15:24[music] still need to test everything in

15:25the real market and figure out which

15:26traffic source is actually bringing in

15:28customers [music] profitably. The final

15:30step is testing and improving. You are

15:32probably not going to create the perfect

15:33product, offer, landing page, and

15:35marketing campaign on the first attempt.

15:37That's completely normal. You want to

15:38launch it. Then you're going to look at

15:40the data and figure out where people are

15:41dropping off. If nobody is clicking, fix

15:43the marketing. If people are clicking,

15:45but they're not buying, fix the offer

15:46[music] or the sales page. If people are

15:48buying but asking for refunds, fix the

15:50product. If your advertising is bringing

15:51in [music] customers, but you are

15:52spending more to acquire than they are

15:54worth, fix the economics before you try

15:55to scale. Then keep improving each part

15:57until the numbers start making sense.

15:59Once you have something that is

16:01consistently [music] profitable, that's

16:02when you scale the traffic, create more

16:04content, increase ad spend, add

16:05affiliates, improve the average order

16:07value. You can even build upselles and

16:08backend offers and start [music] pushing

16:10towards that $10,000 a day target. All

16:12right, guys. So, first thing we're going

16:13to do is obviously we're figuring this

16:15out for business owners. Now, like

16:17ultimately, just to keep this super

16:18simple, all business owners care about

16:20at the end of the day is they want sales

16:22and leads, right? They want to make more

16:23money. So, when you're trying to create

16:25some type of product or offer, you need

16:27to keep in mind that whatever it is

16:28you're selling needs to be around

16:30getting more sales and leads. And I

16:32guess to take it even a step further, if

16:33I'm just trying to be really transparent

16:35with you, most business owners don't

16:37have a really organic following or they

16:38don't have a big social media presence.

16:40And trying to teach people how to do

16:41that takes a lot of time, right? So,

16:43they also want very fast results. We'll

16:45do fast capital letters. So, you guys

16:46can obviously see that's important. At

16:48the end of the day, that's why when most

16:49business owners are coming into me or

16:51they're trying to talk to me, what I'm

16:52trying to figure out for them is how we

16:54can figure out a paid acquisition system

16:56as fast as humanly possible so that they

16:58can have leads consistently. We don't

17:00want to spend a lot of time like, hey,

17:02here's how you build your social media

17:03following and things like that, unless

17:04it's a long-term deal. So, let's say

17:06it's like a year or maybe even two years

17:08long. So, now that we know this is what

17:10they want, how can we figure out how to

17:12do that? Now, whenever I'm talking

17:13about, you know, digital products or

17:15digital offers, the digital part is kind

17:16of the curriculum. Okay? So we'll say

17:18over here it's like you have your

17:20curriculum. You can even add in, you

17:22know, videos, right? So it's like

17:23videos, PDFs, stuff like that. Okay? You

17:26know, if someone was going to pay you

17:27for this, right? They said, "Hey, I need

17:28more sales and leads in my business and

17:30I need it really fast." The chance that

17:31someone's going to buy something from

17:33you that only has, you know, videos,

17:35PDFs, it's like a course is low. Okay?

17:37Some they will sometimes, but it's low.

17:39And you can usually only sell it

17:41between, let's say, best case scenario.

17:43The best case scenario you're going to

17:44see a course is going to be like $97 to

17:46$2,000 a pop. And that's like best case

17:49scenario. And that's if it's a really

17:50robust course and there's a really

17:51robust sales process. So to me, a lot of

17:54times when I'm talking about, you know,

17:55digital products and like helping

17:56people, it's way easier instead of doing

17:58this and having a massive funnel system,

18:01right? where it's like for example when

18:02you run ads and I say massive funnel

18:04system usually it might be ad optin page

18:07VSSL or a webinar and then they have to

18:09buy and so you know someone looking at

18:11this right now it's like do you know how

18:12to set up a funnel do you know what

18:14opt-in pages do you know what headline

18:15you need to use do you know what the

18:16video needs to say do you know what the

18:18CTA needs to sound like do you know what

18:19needs to be in the video getting people

18:21to buy is the price point right like

18:22it's going to cost you a lot of time and

18:24money and effort so usually what I

18:26recommend instead because this is a long

18:28process it's not that you can't do it

18:29it's just a lot harder and it's not that

18:31we should try not to do hard things.

18:32It's just we're trying to get a win as

18:34easy as possible, right? Like we don't

18:35want to make it super hard for us to get

18:37rich. It's already hard enough. So, what

18:39I usually recommend is add this in with

18:41some type of onetoone support. The

18:42reason I say that is you can take a

18:44digital product and just add in as an

18:46upsell onetoone calls or group coaching

18:48or whatever you want to say and that can

18:50take this price point from 2,000 and

18:52I've seen it go as high as you know you

18:54could do 100,000 depending on who you

18:55are. Now, most people obviously 100,000

18:57won't work, so maybe it's only like 10.

18:59But just by adding in a couple

19:00one-on-one calls, you could 4x the

19:02price. Why? Because part of what

19:04increases value for people is proximity,

19:07right? They get more of you versus

19:09they're just kind of getting like an arm

19:10distance or a video. They're going to

19:12pay a heck of a lot more money. So,

19:13usually that's what I'd recommend and

19:14how to sell it. So, let's assume that we

19:16agree on this part. So, once we have

19:17this part out of the way, what I'd want

19:19to do from here is I usually will have

19:21some type of base course or curriculum,

19:22right? Where it's like, hey, you're

19:24going to have access to this. here's the

19:25curriculum, here's the videos, here's

19:26the PDFs, here's the sheets, here's all

19:27the things you need. And that's going to

19:29be kind of their core base. And then I

19:31might have some type of one-on-one

19:32aspect or a group call. So, we're kind

19:34of hitting them from all angles, right?

19:35And we're also trying to maximize our

19:37value across the business and our

19:39employees because like let's just say

19:40right now you're by yourself. Like, this

19:42is going to help you maximize your time

19:44and how much money you're going to

19:45spend. If you give people some type of

19:46outline and done for you materials, plus

19:48you add in some calls, that's really all

19:50it really takes to sell it at a high

19:51level. By excluding calls, someone's

19:53like, "Well, I don't want to do any

19:54calls." Okay, but you're now making it

19:56much more difficult for you to make a

19:58lot of money. And to be honest, like the

20:00average person, even higher level

20:01business owners, they're not skilled

20:03enough to sell things at a low price

20:05point. It's extremely difficult at

20:06scale, especially on cold traffic. The

20:08reason you have to understand when I say

20:09cold traffic, I mean like Facebook ads.

20:10The reason for that is because if you're

20:12selling something for $97, that means if

20:14you're running ads, you have to sell it

20:16for less than that to make profit.

20:17You're not usually going to. So, a lot

20:19of times when you see people say,

20:20they're like, "Hey, I saw this guy the

20:22other day. He's selling something for 97

20:24bucks." What happens is it usually cost

20:26them, let me get a red marker to show

20:27you this example. It might cost him

20:29$200, so he loses, you know, 103, but

20:32then the way they're able to actually

20:34make it work is then they upsell, you

20:36know, a 5K package and this is where

20:39they make all the profit. So, even a lot

20:40of times when people go, "Well, I saw

20:42someone doing that. Like, you must be

20:43wrong." You're not seeing what's

20:44happening after that initial purchase.

20:46and they get some of those buyers to

20:48actually upsell and buy. So, from here,

20:49what I want to show you guys is how you

20:51can actually make $10,000 a day doing

20:53this. Okay? I'm going to make it really,

20:54really simple or as simple as I can

20:56possibly can obviously in this video

20:58because I don't want to spend a bunch of

20:59time telling you guys stuff that doesn't

21:01really matter. First thing is like

21:02understand we're probably going to have

21:03to use paid ads. The reason we have to

21:05use paid ads is you don't have a huge

21:06organic following. That's usually why.

21:08So, if we're running ads, what it's

21:09going to look like typically is you're

21:10going to have ad you'll have some type

21:12of opt-in page where you get email and

21:14phone number. So, we'll just put email

21:15and number right there. And then it's

21:16going to have some type of video, which

21:18they call a video sales letter. And then

21:20you're usually going to push them to a

21:21call. Now, again, you don't have to do

21:22this, but selling someone over the phone

21:24is a hell of a lot easier than pushing

21:26them straight to a buy page. Okay? I've

21:28been doing this for years. Just trust

21:29me, you build a lot more trust on a

21:30phone call than just pushing someone to

21:32a website. Now, once we do this, we want

21:34to figure out what we're going to sell

21:35at. So, let's say we're doing $2,500

21:37price point. And you want to sell

21:38$10,000 a day. Well, you're going to

21:40need to believe my assumption. Most of

21:41the times you're going to get a 4x

21:43return on ads if things are working.

21:45Some people can't hit that because they

21:46have issues. They're not hitting certain

21:48numbers of metrics they need to. But I'm

21:49going to give you an example. So let's

21:50say the price point is 2500. Here's what

21:52you would need to do. You would need to

21:53spend $2,500 a day on ads. That would

21:56get you 250 leads, right? So it's

21:58usually the law of 10. So let's say

21:59leads 10 bucks. 250* 10 is 2500. That

22:02would get you 25 calls if things are

22:04working. And then usually that would

22:05help you close between two to four

22:07calls. Let's just say you close four.

22:09that gives you the $10,000 a day that

22:11you're looking for. Now, if you're

22:13spending money on ads and you're getting

22:15leads that are over 10 bucks, it's

22:16usually a headline issue on the opt-in

22:18page right here. If you're getting

22:19leads, but you're not getting calls,

22:21it's usually a follow-up issue. So, like

22:22obviously the VSSL is how they book a

22:24call. So, the VSSL may not be as good,

22:26but once they give you their email and

22:27phone number, you should be calling, you

22:28should be emailing, you should be

22:29texting. You can do retargeting ads that

22:31it's like, "Hey, if they saw this but

22:33didn't book a call, push them back to

22:34this page." You can do all types of

22:36things. Retargeting just means people

22:37who saw this but didn't book a call,

22:39send them these types of ads. Okay? So,

22:41it's called retargeting. You're showing

22:42them new different types of ads. And

22:44then if you're not closing at least four

22:45calls, you have a closing issue. Like,

22:47you're not very good at closing. This is

22:49how easy the numbers actually are. The

22:51hard part is how do I run ads? How do I

22:53get leads? What do I say in the

22:54headline? What do I say on the calls?

22:56What do I say in the VSSL? How do I

22:57follow up? What do I say in the

22:58follow-ups? That's the part that usually

23:00keeps people confused. But from a high

23:01bird's eye view, this is what you need

23:03to do to be successful. So now getting

23:05into the marketing system cuz I want you

23:07guys to understand this. There's really

23:08two different types of ways that I would

23:10try to do this if I were you. Okay? And

23:11this is, you know, maybe millions and

23:13millions and millions of dollars. So you

23:14can obviously do whatever you want. This

23:15is what worked for me. So you have this

23:16funnel and then you also can do add DM

23:19to optin to VSSL to call. Okay? And when

23:22I say VSSL, by the way, I don't care if

23:23you do a webinar, VSSL. I don't really

23:25care what you do. I'm just trying to

23:26give you options. So the typical funnel

23:27is they opt in. You get email and phone

23:29number. They do a VSSL. They can book a

23:31call from that. or if the emails work,

23:33they could book a call from that. If the

23:34phone number works, like you call them

23:36or you text them, that could work. The

23:37problem is this is what most people do.

23:39The benefit is yes, this is a lot easier

23:41to scale because it's linear, right?

23:43There's there's not a lot of you don't

23:44need a lot of overhead. You don't need a

23:46lot of staff and employees because most

23:47of this process is automated, but

23:48because everything's automated, that's

23:50what most people do. So, what I like

23:51about running an ad to a DM is if the ad

23:53goes to a DM, they still have the same

23:55process, right? You still get the email,

23:57you still get the phone number. So they

23:58can book a call from the email, they can

23:59book a call from the phone number, they

24:01can book a call from the VSSL, but they

24:02can now also book a call straight from

24:04the DM because when they come in the DM,

24:06you can have a conversation with them.

24:07So the benefit is that here you have

24:10three, right? But then down here you

24:12might actually have four. And sorry,

24:13that's not a very good four. Four. So

24:15again, it's just what are we trying?

24:16We're trying to increase our odds of

24:17success. This allows you to have

24:19inferior marketing and you can still win

24:21because anytime you have a conversation

24:22with the human, whether it's text or

24:24over the phone, it's easier to close

24:26them. when you don't have a

24:27conversation, your marketing has to be a

24:29lot better or harder or how do I say

24:31just superior and so it makes it much

24:33harder to win. So this is kind of like

24:35the entire marketing process. What I

24:37would want to focus on with this is

24:39usually when I'm shooting ads is I'll do

24:41hooks and I'll do like 40 hook

24:42variations and then I'm usually saying

24:44about the same thing in the body. Okay?

24:46So like for example, I might do 40

24:47hooks, you know, similar body and a

24:49similar CTA. Like and usually what I'll

24:51do is I'll I'll have 40 hooks. I'll look

24:52at my like piece of paper. I'll read the

24:54hook or I'll like memorize it in my head

24:56and then I'll say the same body and CTA

24:58for the most part, right? So, if I'm

24:59doing profit share, I may be like, "Are

25:00you sick and tired of agencies that

25:02overcharge you?" I know exactly how you

25:03feel because, you know, I used to do

25:05that d and now when people work with me,

25:07they just pay me off profit. They don't

25:08have to pay me agency fee. They get

25:10better results. It's a win-win. So, if

25:11you're interested in that, click down

25:12below. Like, what I'm basically getting

25:13at is like this part of the ad, the body

25:16and the CTA is going to be relatively

25:17the same. The only thing I change is the

25:19hook because most people fall off after

25:20the first 3 seconds. So you can

25:22literally have usually you can have

25:23similar bodies and CTAs and people

25:25aren't even going to notice and it's

25:26also just not a good use of your time.

25:27So that's what I do on the ads once they

25:29come in the DM. The process I'll use

25:30with that usually is just I'll say

25:32what's your goal? What are you

25:33struggling with? What have you tried?

25:34You ever had a coach? And then I'll make

25:35an offer to pitch for help. Emails I'll

25:37have a 7 to 10 day email sequence. Phone

25:39numbers I'll do like usually two

25:41automated texts max and then I'll call

25:42them. The VSSL usually I'll have it be

25:45between 5 to 10 minutes and it's pretty

25:46direct. And then the calls is going to

25:48be a little bit tough to go over on this

25:50actual YouTube video, but I have other

25:51YouTube videos if you want to check that

25:52out where I go over the sales pitch. But

25:54that's kind of the marketing system. And

25:56then once it's working, you put your

25:57money behind it, it's going to work

25:59pretty easily. So like I said before, if

26:01the goal is, you know, $2,500 in spend,

26:03250 leads, 25 calls, and you close four

26:06deals, like every person doesn't need to

26:08buy. It's like actually pretty low,

26:09right? It's not really that crazy. If

26:11you're not hitting these numbers, then

26:13you need to figure out, okay, what do I

26:15need to manipulate to hit that number?

26:16So, like for example, if you're not

26:17getting leads, your ads are usually the

26:18issue or your headline. If you're not

26:20getting calls, it usually means your

26:21VSSL or your follow-up process is off.

26:2390% of the time, it's a bad follow-up

26:24process. That's what I usually see with

26:26business owners. And if you're not

26:27closing, it's because your sales process

26:28isn't that smooth. Making $10,000 a day

26:30with Cloud AI and digital products is

26:32not guaranteed, and Claude is not an

26:33automatic money-making machine. The

26:35results are going to depend on the

26:36market you choose, the problem you

26:38solve, the quality of the product, the

26:39strength of the offer, the price,

26:40[music] the traffic you generate, the

26:42conversion rate, your customer

26:43acquisition cost, and most importantly,

26:45your ability to execute. [music] Someone

26:47who already has an audience, sales

26:48experience, marketing skills, or money

26:50to invest into a customer acquisition is

26:52obviously going to have an advantage

26:53[music] over someone who's starting

26:55completely from zero. And reaching

26:56$10,000 a day is obviously going to

26:58require [music] significantly more scale

26:59than reaching $10,000 a month. But the

27:02underlying process is the same. Find a

27:04problem people are willing to pay to

27:05solve. Use [music] Claude to help you

27:07create the product. Turn that product

27:08into a strong offer. Get it in front of

27:10the right people. Track the numbers and

27:12[music] improve what isn't working. Once

27:13you have something that works, you

27:15increase the traffic. You increase the

27:16value of every customer. You build

27:18additional marketing channels and

27:19continue scaling what is already

27:21profitable. That is the actual path to

27:22giving yourself a chance of building a

27:24digital product business doing $10,000

27:26per day. If this video helped you, make

27:28sure you like the video, subscribe to

27:30the channel, and comment below what

27:31digital product you create using Cloud

27:33AI. And if you're a serious business

27:34owner who wants to help scale your

27:35business to six figures a month or more,

27:37check the links in the description or

27:38pin comments. I'll see you in the next

27:40video. If you want to build a digital

27:42product that can generate over $141

27:44million in revenue, stay with me because

27:46in this video, I'm going to be breaking

27:47down the exact step-by-step framework

27:49you can use to do it yourself. My name

27:51is Tanner Chiser and over the past eight

27:53years I've generated more than $141

27:55million in digital product sales and

27:57I've won just about every single award

27:58you can think of, especially from

28:00ClickFunnels. So everything I'm about to

28:01share comes directly from real world

28:03experience. [music] It's not theory.

28:05With that being said, let's get into it.

28:07First and foremost, I want to give a

28:08little bit of context of my background.

28:10So I started 12 to 22. I just wanted to

28:13play in the NFL, okay? And that was my

28:16dream. Now at 22, I probably wasn't good

28:18enough. I got to play a little at the

28:19division one level. I had a lot of

28:20injuries. That's when I started my

28:22business journey. And for the first,

28:24let's say, 3-ish years, I was stuck

28:26selling a $47 program called the Rapid

28:29Muscle System. It's not that selling

28:31fitness is bad. It's that the price

28:33point didn't make sense. Because in

28:34business, you really only have two ways

28:36to scale. You either go viral, okay, or

28:38you have to run ads. Well, here's the

28:40problem. I wasn't going to go viral.

28:41Most of us aren't. 99.9% of us won't go

28:44viral. And then number two is the ads I

28:46couldn't make work because usually it

28:48would cost me $100 to make a $47 sale.

28:51So I'm losing money. I got stuck for

28:53about 3 years thinking, hey, I'm going

28:55to be super famous. I'm going to be

28:56influencer. I'm going to have a, you

28:57know, link in my bio and it's going to

28:59work. But it just didn't. Eventually I

29:01was introduced to high ticket sales. I

29:03got really desperate. I was about to go

29:04back to school and at 25 I got

29:06introduced to high ticket. And so they

29:08said, "Hey, take your same fitness

29:10program up here and start selling it at

29:12$1,500 plus." I was like, "Okay." Like,

29:14"Are you serious?" Like, "Yeah." And I

29:16had done door-to-d dooror sales. I've

29:18been a server. I played division one

29:19football. So, you know, I had a little

29:20bit of grit and determination. And in

29:22the first week, I remember I made

29:23$10,000. I was like, "Oh, okay." I

29:26called my parents. I said, "Hey, let me

29:28move home. I figured this business thing

29:29out. Let me pay you guys $1,000 a month

29:31of rent. Let me save the $2,000 I can

29:33put back into the business." They're

29:34like, "Okay, like that's fine. As long

29:35as you're not doing drugs and, you know,

29:37pushing illegal substances, like, we'll

29:38let you back in." So, I went home and I

29:41grew the business from $10,000 to about

29:43$50,000 a month just DMing. Okay? And

29:47this really was probably the worst part

29:49of the business. But basically, all I

29:51did to do that is I would just DM people

29:53all day. So, I would do about 100 DMs a

29:55day, okay? I would usually get about 30

29:58replies. The reply rate is lower now,

29:59but I'm just telling you what it was

30:00back then. Now, it's probably like 15,

30:02but I get 30 replies. I would book

30:04usually uh like 20% in sales calls, so I

30:07get six calls. And because I was really

30:08good at sales, I would usually close

30:10three deals. Okay? And so three deals

30:13would be about what 4,500 bucks. And I

30:16would do about enough to do $50,000 a

30:18month. But I was working 16 hours a day.

30:20I mean, I was just literally messaging,

30:21messaging, messaging. I started getting

30:22arthritis in my thumbs, believe it or

30:24not. You guys would actually laugh. And

30:26I knew at $50,000 like, okay, I got to

30:28start figuring out this paid ad system

30:30or I'm going to get stuck. Around

30:32$50,000, I started figuring out this

30:33paid acquisition system. I hired five

30:36coaches in a span, I want to say about

30:37five months, about $10,000 a piece. And

30:40I was getting really frustrated because

30:42things were not working. And the reason

30:43things were not working is the way I was

30:45trying to sell my product through ads is

30:48I was doing the traditional ad, optin,

30:52via cell, book a call. Okay? And so the

30:55benefit is if this works, it's great.

30:57But if it doesn't work, it sucks because

30:58the only thing you have to really follow

31:00up with is emails, which get about 30%

31:02open rates. And then if they don't book

31:04a call, I couldn't really do anything.

31:05So I got really frustrated. And I

31:07remember one day the coach I had at the

31:08time I was getting really pissed off. I

31:09was like, "Dude, like I paid you 10

31:11grand. I've paid four other people.

31:12Nothing you guys are telling me is

31:13working." Like I was basically spending,

31:15let's say, five grand on ads and I'd

31:17make 5 grand back. Plus, I was paying

31:18these coaches 10K a piece. So I was

31:19getting really frustrated. What happened

31:20is at that time, this is probably back

31:222018, 2019, ManyHat came out, which is

31:24basically a DM automation. So DM ads are

31:27kind of new. They're like sixish years

31:29old. Six or seven years old. But back

31:31then they were brand new. And so what I

31:34did is I was running my ads like this

31:38add DM optin

31:40VSSL call. And so what I started doing

31:44is I had all these leads sitting there

31:46and I had a call with that coach and he

31:47basically said, "Hey, like either do the

31:49work or I'm going to refund you and kick

31:50you out of the program." And because I

31:52had a lot of pride and ego, I was like,

31:53you know, f you. Basically in a nice

31:54way, I said, you know, I was thinking f

31:56you. I'm going to prove this guy wrong.

31:57So, I started messaging all these leads,

31:59all of them. And I remember that turned

32:01into $18,000. I was like, "Oh, like I

32:04figured this thing out, right?" So, then

32:06I was able to scale from $50,000

32:09to about $150,000 a month. And the goal

32:13was to continue to grow the business and

32:15scale it. But at that point, because I

32:16had done so well, I got an award from

32:18ClickFunnels. So, I'll, you know, draw

32:19my little ClickFunnels award over here.

32:21And they have the little disc, whatever.

32:23And it's for doing $1 million a year.

32:25And at the time, I remember I was

32:28getting a lot of accolades because

32:29people were like, "Hey, this is the guy

32:30who built a million-dollar fitness

32:32business and he doesn't teach business

32:33coaching." So, a lot of people at the

32:35time were really high on me and they're

32:36like, "Hey, who is this guy? I want to

32:38learn from him what he does." And at the

32:39time, I was like, "I don't really want

32:40to do this." But you got to keep in

32:42mind, I was 27 years old. So, after I

32:44had, you know, 10 or 12 people offer me

32:46$10,000 a piece to coach them, I was

32:48like, "Okay, I'm going to do that." So,

32:50I got to a million dollar doing the

32:52fitness offer. And then that's where I

32:53finally transitioned. Okay. Okay, so

32:55this is fitness right here. And then

32:57that's where I finally transitioned into

32:59the business consulting. Okay, once I

33:01switched to that, at first I was only

33:02helping trainers and that very next year

33:04I did over $10 million in sales. So

33:06essentially what I was doing is uh I ran

33:08the same exact strategy. I would do add

33:10DM opt-in page BSL call. Okay. The only

33:16difference now is now the price point

33:17instead of like I was doing 3200 for 4

33:20months for fitness. So do 3,200 for

33:21four. Now, for business consulting, I

33:24could basically do $10,000 for 4 months.

33:26So, I was able to three times the price

33:28point, so I could push the ads a lot

33:29harder. So, that next year, I did $10

33:31million in the business. It was

33:32absolutely crazy. I hired I want to say

33:34like 20 or 30 staff, and we were scaling

33:36like absolutely crazy. And then the next

33:38year after that is I went into full-on

33:41business consulting. So, I went into the

33:43general market. Okay? So, the next year

33:45we did 15, then we did 25, then we did

33:4825, and then we went all the way to 141

33:50million over the past 8 years. Now, I

33:52know some people are go like, "Well,

33:53that's not one digital product." It's

33:54like, "Guys, besides the first million

33:56dollars where I did the fitness

33:57business, the rest of my money has come

33:59from strictly consulting." The only

34:00difference between this and this was at

34:02first I only help trainers, now I help

34:04everyone outside of that as well. So, I

34:06still have a ton of like personal

34:07trainers and physical therapists and

34:08like fitness professionals, but I still

34:10help people outside that. The main thing

34:12that made the biggest difference was the

34:14follow-up. There's a million people who

34:16do fitness and do all kinds of stuff

34:17like that. It it the offer is really not

34:19that unique. In fact, if you have read

34:21$100 million offers by Alex Ramosi, he

34:23basically has determined outcome time

34:25perceived likelihood of achievement

34:27times time, okay, times effort. So, if

34:30you look at the offers I had, fitness,

34:31fitness is like good outcome, lose

34:33weight, low chance I'll succeed, takes a

34:35lot of time, takes a lot of effort. So,

34:36fitness is one out of four, not really

34:37good. Business consulting, same thing.

34:39Good outcome, make money, low chance

34:41you'll succeed, takes a lot of time,

34:43takes a lot of effort. So, it's one out

34:45of four. So, I really didn't have that

34:46unique of an offer. But what was unique

34:48is the average person even to this day

34:51does ad optin BSL call and then like if

34:55it doesn't work they're basically have a

34:57couple emails and then that's it. Their

34:59follow-up process is really weak. Now if

35:01you Google how many times it takes a

35:03lead to actually become a sale. You'll

35:06see that it usually takes about seven

35:07times on average. Okay. So when someone

35:10comes through my system I want you to

35:11see what it looks like. So usually be

35:13add to a DM. Okay. Inside the DM, we'll

35:17have a link to an opt-in page. Okay?

35:19Then we'll have a VSSL and then we'll

35:20have a call. Okay? So, look, if they

35:22come through and they go through the DM,

35:25but they don't click on that, we'll

35:26message them. Okay? So, we'll message

35:27them inside the DM and we'll push to a

35:29call over here. If they do opt in and

35:32they go to the VSSL, they can book a

35:33call here. Then, on top of that, we'll

35:35have emails, texts, retargeting. So,

35:39you'll see retargeting ads. A lot of

35:40people say, "Tar, I see your ads all the

35:41time after I start following you on

35:43Instagram." That's on purpose. We'll

35:45have groups. So like we'll have a screw

35:47group, we'll have events, we'll have

35:50voicemails.

35:52And so what happens is the leads that

35:54come through my system get hit way more

35:57often than the competition. And so even

35:59though my offer is not that unique

36:01because I'm doing so much onetoone

36:03reachouts on we do have calls as well.

36:05Because we're doing so much onetoone

36:06reachouts with DMs, calls, texts, all

36:09those things. The more touch points you

36:10can do that's one to one, the better

36:12chance you're going to have of

36:13converting the sale because you got to

36:15remember it's about being unique, right?

36:17It's about doing things that other

36:18people aren't doing. So this essentially

36:20was how I was able to scale to, you

36:22know, 141 million and then really I

36:24spent a ton of money on ads. So as you

36:26are getting results, it's just spending

36:28more. So I spent about $40 million and I

36:30made in return about 141 million. Yes,

36:33the return is not as high as usual. Like

36:34usually you would want like a 4x return

36:36on ads, but you guys got to keep in mind

36:38when you're spending that massive

36:39amount, your ROI can go down at times,

36:41but like you know, would you spend 40

36:43million to make 141? I'm assuming you

36:45would. It's not as good an ROI, but it's

36:47because as you go broader, the lead

36:48quality goes down a bit because you have

36:50to reach further and further and further

36:52to get there. So, this is exactly how I

36:54scaled $141 million in sales. Hopefully,

36:56this gives you guys kind of two

36:57insights. Number one is that you just

36:59need to have something in the health,

37:00wealth, or relationship niche. It

37:01doesn't even have to be that unique.

37:03What you need to make sure you focus on

37:05is once it's in one of those niches is

37:07that you just have a great follow-up

37:08process. It doesn't really matter about

37:09how good the funnels are. It doesn't

37:11really matter like how good your VSSL

37:12is. It's more about the follow-up

37:14process. And to be frank, I've won every

37:16award you can win from ClickFunnels. I

37:17have every single award pass $100

37:18million award, which is as high as it

37:20gets. And the reason I've gotten those

37:21awards is not because the funnel is so

37:23good. It's because my follow-up process

37:25is absolutely amazing. And by doing

37:27that, that's made a huge difference. So

37:29that's how I've done $141 million in

37:31sales. If you guys like these types of

37:32videos where I just give you straight

37:34advice, no fluff, no BS, like just

37:36giving you the straight facts, make sure

37:37to subscribe because I do new videos

37:39like this each and every week. And I'll

37:40see you guys on the next video. There

37:42are so many ways to make $100,000 a

37:44month with digital products in 2026. So,

37:46in this free course, I'm going to break

37:48down the most effective digital product

37:50business models. What each one is, who

37:52it's for, how to set it up, how to sell

37:54it, and then how to scale it to at least

37:56$100,000 a month and beyond. Now, I've

37:58sold digital products for over 8 years,

38:00and [music] over the past 8 years, I've

38:02done $141 million in sales. So, this

38:05isn't just theory. [music] I've actually

38:07done the things I'm about to teach you

38:08at a very high level. So, I'm going to

38:10give you a complete breakdown of low

38:11ticket PDFs and how to use them

38:13effectively. Then, I'll talk about the

38:14software and AI products. Then, we'll

38:16discuss live virtual events and

38:18challenges. I'm running one right now,

38:19by the way, so you can actually join

38:20that by clicking down below. I'll

38:22explain online courses and who they

38:24might be best for. And then I'll give an

38:26overview of online coaching and

38:27consulting, which will probably be the

38:29best option if you're just starting out.

38:31And then by the end of this video,

38:32you'll know exactly which model you

38:34should start with, what to build first,

38:36and how to stack these together into a

38:38real business that can scale to $100,000

38:40a month and beyond. So, let's start by

38:42talking about low ticket PDFs, which are

38:44always one of the first things people

38:46want to start with. Everyone thinks,

38:48"Oh, yeah, it's super easy to make and I

38:49can sell it for $5. It's going to be

38:51really easy, so people get to pay five

38:53bucks." Then they make this nice looking

38:55PDF and spend all this time and energy

38:57and then nobody buys it. I made this

38:59exact same mistake in my first ever

39:00fitness business. I was selling a

39:02program for $47 and I was only able to

39:04make around 2 grand in 3 years. What

39:07people don't get is that unless you have

39:08an audience already, waiting to buy your

39:10stuff, money to put into advertising or

39:12plan to go viral. Selling at a low price

39:15will not help you get to $100,000 a

39:17month. But low ticket PDFs can still be

39:19extremely useful for lead genen,

39:21monetizing your current audience, or

39:23adding value to an existing package. So,

39:25I'll break down a super easy way to set

39:27up a digital PDF that you can sell, use

39:29as lead genen, or use as an add-on. Now,

39:32before we get started making any of

39:33these digital products, I'll just give a

39:34quick overview of how to think about the

39:36offers you'll be selling. So, first up

39:37is going to be that PDF. Now, I don't

39:39think a PDF should really be sold as a

39:41product. I really think you should be

39:42using it as lead genen. So, when I say

39:44that, you guys got a couple ways to do

39:46lead genen. So, first we have organic,

39:48okay? And organic is just going to be

39:50your social posts, referrals, talking to

39:52people, etc., okay? And then you have

39:54paid ads, right? Now, if you're a

39:56beginner, you're probably not going to

39:58start with paid ads, but I want to walk

39:59through what you can do. So, if you're

40:01doing this organically, one of the best

40:02things I think you can do is what they

40:04call a two-step post. So, on social

40:07media, you've probably seen these all

40:08the time. I know you have. It's where

40:10people say, "Hey, if you want, you know,

40:11my free training for XYZ, comment down

40:13below." Or, "Hey, if you want this free

40:15training, comment fit down below." And

40:16then when they comment, the person or

40:19will either use an automation, so they

40:20can use ManyHat or elite 360.io, which

40:23is what I use, and it will fire that PDF

40:27or that gimme or freebie, whatever you

40:29want to call it, to that customer, okay?

40:31Or to that client. So they'll comment

40:33the word, it fires an automation, and

40:35then they'll send over the PDF or the

40:37training. So it's really easy to set

40:38that up. That's usually the most common

40:40way because you're not running ads. You

40:42don't have them click on anything.

40:44They're usually going to send it via a

40:45comment or maybe you send a DM, but it's

40:47going to usually be activated from a

40:49comment. Now, with paid ads, usually

40:51what will happen is from the paid ad,

40:52you have an opt-in page and then in

40:55return for them giving your email and

40:57phone number, you then will shoot them

40:58over the PDF via email. Now, in terms of

41:02making this PDF, it's actually really

41:03not that complex. People try to make it

41:05that way. The first thing you would do

41:07is figure out what you want the PDF to

41:08be about. So, if you were a fitness

41:10coach, you might do protein recipes or

41:12you might do the best way to lift or the

41:14best way to lose fat, etc. If you're a

41:16business coach, maybe you do something

41:17around ads or lead generation or sales.

41:20Like, it's got to be something around

41:21what they care about most. So, it could

41:22be a sales script breakdown or it could

41:24be your favorite way of lead generation

41:26or how to do DM ads or whatever, right?

41:29Like, whatever you think your audience

41:30is really going to want. Now, in terms

41:32of actually making the PDF, you got two

41:34ways you could really do it. So, number

41:36one is you're going to have Canva. Okay?

41:38Okay, so one of the easiest things to do

41:39is you can literally just take what you

41:41want on the PDF, put it on a, you know,

41:44Google note sheet and then send it over

41:46to an editor or you could go on Upwork

41:47or Fiverr. Really simple to do this. Uh,

41:50ton of people on there. And then they'll

41:51actually create the PDF. You can send

41:53them a pictures. You can send them like

41:54an example. And usually what I do is I

41:56send, hey, here's my information. Make

41:58me a PDF similar to this one. I give

42:00them a example PDF. You can't just tell

42:02people like, hey, make me a nice PDF

42:04because that's different to everyone. So

42:05giving them an example. Or number two is

42:07you can actually do chat GBT. So what's

42:10cool now is you could take whatever you

42:11want that PDF, tell ChatGBT, "Hey, make

42:13me this PDF that's this many pages." It

42:15probably will just make it for you. At

42:17this point, you didn't have to do it.

42:18Now, back in the day, years ago, what I

42:21would do to actually get PDFs is I would

42:23write the PDF down and then I'd actually

42:25have to make it myself in something

42:27similar to Canva. They had something

42:28different back then. I can't remember

42:29what it was, but it wasn't Canva. And

42:31then I'd actually have to upload it to

42:33AWS. So for those you don't know AWS is

42:35is Amazon website services. I think that

42:37stands for website. Forgive me if I'm

42:38wrong but basically you would have to

42:40upload it into Amazon's database. This

42:43is where a lot of companies tech

42:44companies actually will hold together

42:46data and this is what allows so many

42:48tech products to be built and different

42:50things like that. So in short when

42:52you're making this PDF just make it

42:54about the most beneficial thing you can

42:56possibly think about and then you can

42:58either create it yourself in Canva or

42:59pay a graphic designer. It's really

43:01simple. They actually have other stuff

43:02now like Sorro and some other stuff you

43:04can actually use instead of Canva. Chat

43:07GBT would probably be the next go-to

43:08just it's really easy. You got to have

43:09the paid version but it could just build

43:11it out for you or you can make it

43:13manually like in Canva but then you have

43:15to upload it to AWS. Okay. Long story

43:17short is you just want it to be a link.

43:19It has to be clickable so when someone

43:20gets your PDF it's downloadable. You

43:22have to usually upload that to some type

43:24of system like data system which is AWS

43:27or a chat GBT can just kind of create it

43:29from scratch. But when it gives you that

43:31download link, you have to upload it

43:33somewhere, right? Because you can't just

43:34put a link to something. It has to kind

43:36of have like a database or home base

43:37that you're going to do it from. So once

43:40you have this PDF, it's really simple. I

43:42would use it more as a two-step post or

43:44a lead genen for paid ads. I wouldn't

43:46just sell it for five bucks because it's

43:47not going to move the needle. You'd have

43:48to sell a hundred, right, to make $500

43:51and it's not going to move the needle at

43:53all in your life. And then on top of

43:54that, unless you have a huge organic

43:55following, it's not going to be a great

43:56thing to do. So, I would not personally

43:59do anything outside of using it for

44:01organic or paid ads as a lead genen. And

44:03then on top of that, when you when they

44:04opt in on this opt-in page for ads,

44:06usually the next page, you send them the

44:08PDF, but then the next page is going to

44:09be a VSSL with a button to book a call,

44:12right? So, there's going to be a button

44:13here. And so, it's like, hey, opt in,

44:14you get the PDF. Oh, on top of that, if

44:16you want to book a call now, because

44:17you're trying to push them to actually

44:18buy something that's more expensive,

44:20higher price. We're not trying to sell

44:22something super low. So, that's going to

44:23be number one is an actual PDF. So,

44:25that's how you can set up a PDF that you

44:27can sell anywhere from just a few

44:29minutes to no longer than 48 hours. It

44:31could be really fast. Now, like I said,

44:32if you're just starting out, this might

44:34not be the best option, but if you've

44:36got an audience already waiting to buy

44:38from you or a bunch of money to put into

44:39paid marketing, you could get started

44:41with this one right now. So, the pros is

44:43it's super easy to set up, super

44:45scalable. The cons is it's low margins.

44:47It can be difficult to start with no

44:49audience or funds. Now, the next digital

44:51product model I'm going to talk about is

44:52software and AI products. So, one of the

44:55things I'm actually doing right now,

44:56there's a lot of things out there. I'm

44:58want to walk you through what I'm doing

44:59because I think that makes the best case

45:00study. Something I did is first when

45:02you're making software, understand this

45:04is not usually for beginners. This is a

45:06great model. Most billionaires, if you

45:08guys look at the top three things they

45:09do, they do tech, private equity, so

45:11I'll just call it PE or they do hedge

45:13funds. Okay? So, if you go look at, you

45:14know, the Forbes list of the top

45:16billionaires in the world, almost all of

45:18them are in one of these three things.

45:20Okay? So, these are the big three. So,

45:21tech's great. The pro is that the

45:23leverage is insane. You don't need a lot

45:25of staff to get a lot of leverage, but

45:27if the tech isn't good, you're kind of

45:28dead in the water. So, what I did and

45:30what kind of became pretty easy is

45:31instead of starting tech from scratch,

45:33excuse me, you look for something that

45:35your clients already need. So, one of

45:36the biggest complaints that I get is

45:39messaging and DMing leads to try to get

45:41them to book a call. So, what I looked

45:43at is I said, "Okay, where are most of

45:45my clients coming from?" So, I would say

45:46about 50% of my clients to this day are

45:49still going to be trainers, right? So, I

45:51get 50% of kind of regular business

45:53owners and I get 50% trainers. Why do I

45:55get 50% trainers? Because I think I

45:56started in the fitness industry. So, I

45:58still get a lot of trainers. And then I

45:59said, "Okay, what's the biggest pain

46:00point they have?" Well, the biggest pain

46:02point is DMs to calls. People complain

46:04about they're like, "Oh my gosh, takes

46:05so much time. I have to look and find

46:07these setters. They're not good

46:08sometimes. Then I have to manage them."

46:10All these things. So, I said, "Okay,

46:11what if I could take this and I could

46:13create tech that they couldn't cancel?"

46:15Okay. So, just so you guys know, the

46:17average setter costs about $2,000 a

46:20month. All right? And that's part-time.

46:22Full-time is going to be closer to,

46:23let's say, 4K plus. All right? So,

46:25that's a typical setter. And then on top

46:27of that, they might not be that good.

46:28They have to take breaks. They got to

46:30sleep. You got to manage them. All those

46:31things. So, I said, "Okay, what if I

46:32could replace that with AI and I could

46:35make it $1,500 a month and it was better

46:38than all of their staff." Well,

46:41obviously, if I could do that, people

46:42would buy it. The hardest part is

46:44getting it to do that because I say,

46:45"Hey, I'll build this out for you.

46:47$1,500 a month money back guarantee if

46:49you don't like it and then it's rinse

46:51and repeat and then we'll continue to

46:53use it forever. So I've actually been

46:54building this for the last, you know,

46:55two years. I'd say the downside is it's

46:58a lot of buildout and there's a lot of

47:00stuff you don't know. So for example,

47:02some of the cons is software, right? And

47:05just building it. I don't really know

47:06how software needs to be built. I know

47:08what it needs to do, but I don't

47:09actually understand all the coding. So

47:11building that out, having people you can

47:13trust, right? because coders can kind of

47:14tell you whatever they want because if

47:16you don't understand coding you can't

47:17really speak their language. Uh it takes

47:19a lot of time and then on top of that it

47:21takes a lot of I'll call it fixes. So

47:23meaning if you do a beta test, beta test

47:25being hey we just finished the software

47:27let's go ahead and test it out. The

47:28problem is if the feedback from the beta

47:31test like hey this needs to be better

47:32this isn't good. I don't like the

47:34overview. I don't like the display. This

47:36is really slow. You have to fix it. The

47:38pro is once it's done it's very cheap to

47:41run right. So, all you're basically

47:43paying for is a software. If I sell this

47:45for $1,500 a month, it probably cost me

47:47per client like I don't know like 30

47:49bucks a month of actual like data usage

47:53versus like you're making 1,500. So, the

47:54margins are absolutely astronomical. On

47:57top of that, at least in my experience,

47:59I use uh one of the soft use is Hyro.

48:01Okay, so that's actually Alex Becker

48:02software. He charges me I want to say

48:04$1,500 $2,000 a month, something like

48:06that. and we actually don't really talk

48:08to his team for the last I want to say 2

48:103 years because once the software is up

48:11and running and you've asked all the

48:12questions then the workload to actually

48:15handle those customers goes way down. So

48:17that would be one of the benefits of

48:18software. The other con I guess that I

48:20left out would just be it's not really

48:21beginner friendly because I'm about

48:23$250,000 in the hole now. So usually

48:26when I look at software I think it

48:28should be coming from your first

48:29business. you move the funds into this

48:31and then it the software itself helps

48:33your current customer base do something

48:35that's super valuable. So the pros is

48:37it's really scalable and there's high

48:39upside. The cons is it's more

48:40complicated and it's very expensive to

48:42set up. So if you have the skills or the

48:44financial means to create software that

48:45can change an industry that has to be

48:47one of the highest upsides of all

48:48digital products, but it's usually not

48:51for beginners. Okay, this is going to be

48:52something that's a little bit more for

48:53experts. Now next up is virtual live

48:55events. So webinars and challenges are

48:57great if you don't want to sit around

48:58building something for six months in

49:00silence and instead you want sales

49:02improve fast. So one of the favorite

49:04things I'm doing right now back in the

49:06day back you know like when I say back

49:07in the day like it sounds super old but

49:09let's say back in 2018 most people would

49:11just do an ad and then they run it to

49:13some type of opt-in page and then they

49:15would do a auto webinar. Okay, auto

49:17webinar just means it's already been

49:18pre-recorded. they don't have to show up

49:21and you know people would try to make it

49:22look like it was real but it wasn't like

49:24it was an auto webinar and that would

49:25actually work like game busters back I

49:27want to say like seven years ago this

49:29was a typical funnel add opt-in webinar

49:31call okay then I came along I actually I

49:34feel like I did maybe someone else did

49:36but I came along and said hey instead of

49:37running it to an opt-in page let's do a

49:39DM let's do a opt-in let's do the uh

49:42webinar I'll just put auto here and then

49:44call and so the benefit was hey if

49:46they're from the webinar and they book a

49:47call great but if they don't I can also

49:50push them through via DM and that

49:51actually worked for I would say really

49:53well for 2 years. People still run DM

49:55ads. I still do them but they were way

49:57more effective back then because they

49:59were new. Now what I actually think is

50:00the most effective is trust is super low

50:02in the industry, right? So we'll just

50:04put a down arrow trust. And so what I

50:05would actually have you do at this point

50:06is run it to a challenge. Okay? So you

50:09add optin and then you might do a three

50:11or five day challenge. I like 3-day.

50:13I'll explain why in a second. You could

50:15even test one day. And then you try to

50:17get them to book a call. So the benefit

50:19of a challenge is you're getting to

50:21build a lot of trust and trust is really

50:22low in the industry right now. So the

50:24fewer days the better in my opinion

50:26because each day you run a challenge you

50:27get drop off. So if the first day you

50:29have you know 30 people show up next day

50:31might be 25 next day might be 20 next

50:34day might be 15 last day is 10. So

50:36you're slowly going down because people

50:37get busy or maybe they're just like hey

50:39like I don't need anything else. So I

50:41would recommend a 3-day or a 1-day

50:43challenge. Now I've done a 5day for an

50:44hour. So here's some different examples.

50:46I did 5day for 1 hour. I did a 3-day for

50:502 hours. So each day was about 2 hours.

50:52If I'm going to do it one day, that's

50:53the next day I'm going to test. That

50:54would probably be like 6 hours. And so

50:58the benefit is like you get it all done

50:59in one go. The downside is it just takes

51:02a lot more time and more energy on that

51:04single day. But the benefit could be is

51:06hey, if you get 30 people to show up on

51:08the first day, all 30 people are going

51:10to see the pitch. They're going to see

51:11everything in between. And then you

51:12really see like who actually wants to

51:14buy. The downside is like the time and

51:16energy and effort investment because if

51:18you do these and it doesn't work or you

51:19don't get as many book calls as you

51:21like, that's not going to be as fun. So,

51:23usually what you want to do is in a

51:25perfect world, let's say, we'll just

51:26make this easy. Let's say you get 100

51:27leads. You'd want about a 30% show rate.

51:29So, 30% show. And then out of those 30%,

51:3210% would book a call minimum, right?

51:34So, usually that would be at least three

51:36book a call and then obviously you close

51:38at least one because we want to close at

51:40least 30%. So, you know, if you take

51:42took this to 5x, the goal would be, hey,

51:44we have 15 calls and then you could

51:46close, you know, three to four deals.

51:47And then depending on how much you're

51:48paying for the leads, it's not going to

51:50be quite that expensive. Okay. The only

51:52downside I've seen is if you don't get a

51:53good show rate, right? So, the biggest

51:55issue I've had when I do this is

51:56sometimes I just won't get a good show

51:57rate. Maybe it's Christmas, it's New

51:59Year's, it's Thanksgiving, so the time

52:01of the year is not great. So, I would

52:02never run this only full-time, but I

52:05would use it as a part of your process

52:06that you can use because if it's run

52:08correctly, it's really great as kind of

52:10extra to your main method. So, let's say

52:12you have a typical, you know, VSSL

52:14funnel. So, this is like, hey, I run

52:16this full-time, you do VSSL to a call

52:19and then in addition, you do a

52:21challenge. I think that's the best way

52:22to do it. I don't think you should only

52:23do a challenge. I think it should be

52:25part of your process, but I don't think

52:27it should be the only thing you do in

52:28your process. So, I really like this now

52:30because the trust in the industry is

52:31super super super low, but I don't think

52:33it should be the only thing you do. But

52:34challenges definitely work and I

52:36definitely would add it to your arsenal

52:37if you could have the proper setup. One

52:39of the downsides is the tech setup. So,

52:41it's a little bit harder to set up, but

52:42once you do set it up, you can rinse and

52:44repeat it for forever. So, the pros is

52:45it's high conversions and it's a perfect

52:47bridge to other offers. The cons is the

52:49time commitment. It's a little bit

52:51harder to scale because you can't do it

52:5224/7 and then there's some delivery

52:54risk. So, if you need money fast, a live

52:56event or challenge might be a good

52:58option for you. if you can get the leads

52:59and convert them efficiently. Now,

53:01building online courses and communities

53:03are great if you have a skill or

53:04framework that works and you can teach

53:06it clearly. You want something scalable

53:08that isn't tied to your time like

53:09onetoone. You want recurring revenue.

53:11So, like a community instead of chasing

53:13new sales non-stop and you want to turn

53:15your knowledge into an actual asset you

53:17can sell forever. So, I've done a couple

53:20communities. Usually what I've done in

53:22the past is if I'm running ads or I'm

53:24getting sales, I'll run, you know, just

53:26your typical VSSL, right? So, we've

53:28already seen this a couple times today.

53:30I'm running your typical VSSL and then

53:32after they buy, part of what they get is

53:34they get, you know, a course,

53:36curriculum, etc. And one of the things

53:37they get is a paid community, but

53:39they've already paid me, you know, 510

53:4115,000 plus dollars. The downside of

53:44this or the upside of that is like the

53:46community is just exhilarating, right?

53:47It's just extra. What some people want

53:50to do is they want to make a community

53:52that is where they actually make all

53:53their money. So instead they might do an

53:55ad, they have an opt-in page, they push

53:57it to a sales page, and then they try to

54:00push them to a community. Now, I've

54:02tested this out. I'm not the hugest fan

54:05because one thing is what we were doing

54:06is we were selling it for $14.97 for a

54:09year. So number one is you're not making

54:11quite as much money. You're making what?

54:12If I'm selling for 10K, I'm making what,

54:14eight times less. And then number two is

54:16the value is not as high. Because think

54:18of it, when you're selling group

54:19coaching, the value cannot be nearly as

54:21high as one to one. And a lot of people

54:22go, "Well, I don't want to do one to one

54:23because that's going to take my time."

54:24But once you get to $20,000 a month, you

54:26can hire a staff member for $5,000 and

54:29they can take over all the fulfillment

54:31and then you just give them 10% of the

54:32upside. So if they get a resign or they

54:33get someone to upgrade, they get 10%.

54:35That is, in my opinion, the best way to

54:37use a community model would be as part

54:39of your high ticket program after you've

54:41sold something and then they get it as

54:43part of that package. I don't think this

54:45is the best model. A lot of people will

54:46try to say that, but you need a lot more

54:49volume. And again, just going back to

54:50what we said before, if you don't have a

54:52big viral organic audience where tons

54:54and tons of views come in, you're going

54:56to have to run ads. And if you run ads,

54:57the problem is if you're selling

54:59something for 14.97 a year or maybe even

55:01you're the person who does 97 a month,

55:03you have to sell it for like $50 to

55:06actually make any profit. And usually

55:07the rule of thumb with ads with low

55:08ticket. It's a low ticket. Let's just

55:10say it's under 100 bucks. You're going

55:11to spend $200 upfront to make 97. The

55:16problem with that is you've just lost a

55:18negative upfront. Okay? And then you

55:20have to upsell to something else. We'll

55:22just say something else like this to

55:24actually make money. So, I'm not a huge

55:26fan of this for beginners because trying

55:27to sell something for a low price is

55:29actually harder than a high price

55:30because I when I sell something for a

55:31lot, I can have a phone call. When I

55:33sell something for a little, I can just

55:35push them to a sales page. like I can't

55:36talk to someone for an hour to sell

55:38something for $97. I mean, you could,

55:39but you'll make literally no money. So,

55:41once you make that sale, you have to

55:43sell something else. And that is

55:44actually a lot harder to do. It takes a

55:46lot more expertise and experience

55:48because once you have them buy this

55:50thing here, you then have to push

55:52through emails, you have to push through

55:55texts, you have to push through, you

55:57know, dialing, like you'll have a dialer

55:58on the team, you have to do retargeting

56:00ads, all these extra things that as a

56:02beginner, you probably don't even know

56:04how to do. You might be like, "Look, I

56:05can only do one of those things or I

56:06don't know how to do any of these

56:07things." So, my personal opinion is if

56:09you're going to do the community, just

56:10make it part of your high ticket sale of

56:12whatever it is you're selling for a

56:14higher price, 1,500, 2,000, $3,000 plus.

56:17Don't sell it for a low ticket because

56:18then you have to sell something else on

56:20the back end. So, even the big companies

56:21who do this, if they're selling

56:23something for $97, they're selling it

56:25because they know they're going to get a

56:26percentage to buy something else on the

56:28back end. But that takes a lot of

56:29expertise and work that a lot of people

56:31probably aren't aware of. Something else

56:32I forgot to mention is actually how to

56:34produce them, how to sell them. So, back

56:35in the day, what I used was Kajjabi.

56:38Okay, you can still use Kajjabi now. But

56:40basically, I would shoot the videos, I

56:41shoot the content, and then Kajjabi was

56:43kind of a course builder, so to speak,

56:45where you go in and it'd have lives. You

56:47put video one, video two, video three,

56:48you'd put the words, anything like that.

56:50What I use now is Elite 360. So, elite

56:5436060.io. So, like I'll have my

56:56curriculum there, but also something

56:58else you can do is school. Okay. Now,

57:00the biggest reason I use school is the

57:02DM feature. I don't think you need

57:03school just for courses. Like, I don't

57:05actually think it's like the best thing

57:06for that necessarily, but I do like it.

57:08So, we actually will hold our stuff in

57:10elite 360.io. You can actually go get a

57:127-day free trial if you guys want to

57:14check that out. And then number two is

57:15we'll put it inside school. So, the the

57:17cool part is you don't have to be really

57:18technically savvy to host these types of

57:21courses or products because there's

57:22companies that have already kind of

57:23built this out for you. So, you just

57:24have to plug and play. Super super easy.

57:27But my suggestion is use one of those

57:28two. This is the one I predominantly

57:30use. And then we also use this, but this

57:32is more for our private clients, so to

57:34speak. Or this is for I should say our

57:35private clients. This is for our free

57:37clients or like free leads. And we kind

57:38of bring them in and give them a little

57:40bit of access. This is more for our

57:41private clients once they get inside our

57:43CRM because we just want to keep

57:44everything in one place. Neither one is

57:46like quote unquote superior. I

57:48personally use this more, but it's

57:49really the same thing. A car is a car.

57:51Gets you from point A to B. It's going

57:52to be just fine. So the pros is you

57:54produce it once and then you can sell it

57:56forever. Once it's done, it is done. The

57:58cons is it's harder to sell cold. It can

58:00take a while to create. And then there's

58:02production and marketing cost. So again,

58:04online courses and communities have a

58:05huge potential upside, but there's still

58:07a few barriers to entry if you're just

58:08getting started. So now I'm going to

58:10break down the simplest and easiest

58:12option. And honestly, this will probably

58:13work the best for most of you because

58:15you need nothing to get started. You

58:16just need time. You need a cell phone.

58:19That's it. There's no funnel. There's no

58:20website. No course. There's no fancy

58:22brand. If you have a skill that helps

58:24someone get a result and you can start

58:25getting paid $1,500 plus or more

58:27consistently, it's way faster than any

58:30other model on this list. Because

58:31coaching and consulting is just this.

58:34You solve a problem for a specific

58:35person and then you charge for the

58:37shortcuts. You only have to be one step

58:39ahead of where your first customer is to

58:40get started. Because when I switched my

58:42business model from selling a $47

58:44product that was fitness to selling a

58:45$1,500 program, I went from making

58:48$2,000 over three years to over $10,000

58:50in a single week and then $141 million

58:52over the next eight years. So this is

58:54the business model that changed

58:56everything for me and has allowed me to

58:57explore others. So the way this business

58:59model works is actually super super

59:01simple. The first thing we need to do is

59:02we need to price it accordingly. So

59:04people ask me all the time, they're

59:05like, "Tanner, why don't you want to

59:06sell something for a low price?" So

59:08there's only two ways to sell something

59:09for a low price. So, here's our

59:10lowpriced item. Okay, so you really only

59:13have two ways to sell anything. You

59:14could post about it organically, okay?

59:16Or you can run ads. Okay, so the issue

59:18with posting this organically is the

59:20amount of reach you would need to sell

59:22$47 items to make enough money to make

59:24profit. You [snorts] have to be super

59:25famous. So Kim Kardashian, Kanye West,

59:28Donald Trump, like I'm talking super

59:30famous. LeBron James, like most of us

59:32just don't have that many viewers. So

59:35posting this and let's say you make 10

59:37sales a month. Well, that's only 500

59:39bucks basically. It's just not enough.

59:41So then you have to run ads. The problem

59:42when you run ads to this is usually when

59:44you run ads to a $47 item, it's going to

59:47cost you double. So it's going to cost

59:49at least $100 to make $147 sale. Well,

59:53if you do the math, you guys are pretty

59:54smart. That's $53 and you're going

59:58negative. So you don't usually have the

1:00:00runway because the way that companies

1:00:01actually do this is they'll make a sale.

1:00:03Let's say they lose $53 upfront, but

1:00:06then they upsell it to something that's

1:00:08a lot more expensive. That's not really

1:00:10a great model for beginners. Again, I

1:00:12think low ticket price is for very

1:00:13advanced individuals in business. So, I

1:00:15don't think this model works because

1:00:17most people do not have the budget to

1:00:18run ads nor the experience to actually

1:00:20upsell them to higher price things. So,

1:00:22they have to post about it, but the

1:00:23posts just never gain traction. So, they

1:00:24just kind of go in circles for years.

1:00:26This is the issue I see with the show

1:00:27Shark Tank. They go on there, they have

1:00:29a product, it doesn't go viral, they're

1:00:31hoping it goes viral. So because it

1:00:33doesn't then they run out of money and

1:00:34then they try to take money from the

1:00:35sharks. The sharks come in and take a

1:00:37crazy good deal. And if it doesn't work

1:00:39out, they don't care. If it does work

1:00:40out, they make crazy returns. Like it's

1:00:42just not a great business model. Okay?

1:00:44So instead, what I would recommend you

1:00:46do is you sell something that's at least

1:00:48$1,500 and you can do three or four

1:00:50months. Now, why $1,500? Well, let's

1:00:52just do the math on this. If I sell a

1:00:54fitness program for $47 and then I'm the

1:00:56competitor I sell for $1,500. Well, I

1:00:59can run a lot more ads to make that work

1:01:01because we have the same issue with

1:01:02posting, right? The posting is not going

1:01:04to work. Okay? So, we already establish

1:01:06that that won't work. That's not an

1:01:07option. So, then the only other option

1:01:09left is ads. Well, the benefit when you

1:01:11charge that much is I could run an ad.

1:01:13Okay? I can spend, let's say, $500 on an

1:01:16ad. I do an opt-in page, right? Kind of

1:01:18your typical VSSL funnel or whatever you

1:01:20want to do. You could do DMs, etc. And

1:01:22so if I make this sell for $1,500, I

1:01:25still make $1,000 of profit. So that's

1:01:29the benefit, right? I can spend a lot

1:01:31more money to make a sale because I make

1:01:33a lot more money. And so the numbers,

1:01:35what they might look like on something

1:01:36like this is if I spend $1,000, we're

1:01:39excit

1:01:43$10 leads. So you get 50 leads. Okay?

1:01:4510% of those leads book a call, five

1:01:47calls. And then let's say, you know,

1:01:49close 30%. Let's say you close two.

1:01:51Well, if you closed two and you spent

1:01:53$500 and you charging $1,500, you just

1:01:56spent $500, but you made $3,000. Okay,

1:02:00so we're now at a total of $2,500 of

1:02:04profit. So, you can rinse and repeat

1:02:05that process. This is how I made all my

1:02:07money. This is how I scaled to $141

1:02:09million. I basically spent about $40

1:02:10million over the last eight years on ads

1:02:13and I made 141 million in return. I know

1:02:15it's more complex than that obviously,

1:02:17but the point is the metrics have to

1:02:19make sense. A lot of people when they're

1:02:20starting these coaching businesses or

1:02:22consulting like they're trying to sell

1:02:24stuff for cheap because they think that

1:02:25the cheaper it is the easier it is for

1:02:27people to buy. That's actually not true.

1:02:28It maybe you get more people to buy like

1:02:3150. But the problem is it's not enough

1:02:33money. Instead I'd rather get three

1:02:34people to buy something at 1,500 or more

1:02:37versus 50 at 47. It's going to move the

1:02:39needle a lot faster. So this is actually

1:02:41the model I've used to generate $141

1:02:44million in sales. And the cool part is

1:02:46once you get something that works, you

1:02:48just rinse and repeat that process. So

1:02:50if I took that same funnel and I put a

1:02:52hundred or excuse me 40 million, right,

1:02:54we'll just do this and I pushed it

1:02:56through there. Well, as long as you're

1:02:58making money and it's working, right,

1:03:00which it has for me, it's really easy to

1:03:02get wealthy. And then people go, well,

1:03:04like what else do you have to do? Well,

1:03:05obviously you have to have like emails,

1:03:07right? You have to have texts. You have

1:03:08to have sales reps, right? So we'll just

1:03:10put sales here. You have to have staff.

1:03:12So yeah, you do have to start building a

1:03:14team and things of that nature, but the

1:03:15cool part is you get the leverage

1:03:17because the people on your team are

1:03:18doing the work and not you. So I

1:03:20basically was able over eight years to

1:03:22spend 40 million and do 141. Now the ROI

1:03:25is not going to be as high when you're

1:03:26spending that much money because

1:03:27Facebook has to go super broad, right?

1:03:29So what is that? That's about three and

1:03:30a halfx versus like usually you get a

1:03:33typical four. But at the end of the day,

1:03:35would any of you not make the trade for

1:03:3640 million for 141? Of course you would.

1:03:39And that's kind of exactly what I did to

1:03:40make so much money in my consulting

1:03:42business. So the pros is this is the

1:03:43fastest path to real money. It's

1:03:45actually the easiest and there's no

1:03:46startup costs. And then the cons is it's

1:03:48time bound and it's harder to scale. But

1:03:50if you're able to sell a high ticket

1:03:51service and deliver for just a few

1:03:53clients, you will quickly have the money

1:03:54you need to scale your business by

1:03:56growing a team to help you fulfill just

1:03:58like I was showing you. And then you can

1:03:59reinvest back in ads to get more

1:04:01customers. All right, guys. So that's

1:04:03everything I want to cover this video.

1:04:04If you actually watch the entire thing,

1:04:06you now have a clear picture of what

1:04:07digital products look like in 2026 and

1:04:10more importantly, which one makes sense

1:04:11for you based on where you're at. So,

1:04:14let me recap the pros and the cons of

1:04:15each one real quick and then I'll rank

1:04:17them from easiest to hardest to start.

1:04:19So, first up is we have low ticket PDFs.

1:04:22The pros is it's easiest to create, it's

1:04:23fastest to launch, it's super scalable,

1:04:25great for lead gen or audience

1:04:27monetization, but the cons is it's low

1:04:29margins. It's hard to sell from zero

1:04:30without attention or money. It's not a

1:04:32great path to $100,000 a month by

1:04:34itself. Next up, we have software and AI

1:04:37products. Now, the pros of this is it's

1:04:38the highest upside. It's scalable. It

1:04:40can generate daily recurring revenue if

1:04:42it's sticky. The cause is it's the

1:04:44hardest to build, right? It's more

1:04:45expensive and complex. There's higher

1:04:47customer expectations, of course, and

1:04:49you can waste a ton of time if you don't

1:04:50validate demand. Next, after that is

1:04:52live events, webinars, challenges. The

1:04:55pros is it's the highest conversions.

1:04:56It's the fastest way to get cash plus

1:04:58proof. It's the perfect bridge into

1:04:59bigger offers. But the con is going to

1:05:01be the time commitment, delivery risk,

1:05:03hardness to scale unless you record and

1:05:05systematize it. The next one is going to

1:05:06be online courses and community. So the

1:05:08pros is you build it once, it sells

1:05:10forever, it's scalable, the community

1:05:11adds recurring revenue and retention.

1:05:13The cons is it's harder to sell cold. It

1:05:15takes longer to produce. It needs

1:05:17marketing and proof to really work.

1:05:18Finally, you got coaching and

1:05:20consulting. The pros is it's the fastest

1:05:21path to real money. There's no startup

1:05:23cost. It's the easiest to validate. It's

1:05:24the best way to generate case studies.

1:05:26The cause is it's tiebound. It's hard to

1:05:28scale up unless you turn it into a

1:05:30group, a cohort, a course or a system.

1:05:32So now here's how I'd rate these from

1:05:33easiest to hardest to start. The first

1:05:36one is coaching and consulting. I think

1:05:37it's the fastest cash and the lowest

1:05:39barrier. That's what I would usually

1:05:40recommend. Next after that would be low

1:05:42ticket PDFs. It's easy to create, but

1:05:43it's harder to sell from zero, but it is

1:05:45simple. Next is live events and

1:05:47webinars, challenges. You need some

1:05:48confidence, right, and promotion, but

1:05:50it's a very fast payoff. Then you have

1:05:52online courses and communities. It takes

1:05:53more build time and there's also

1:05:55marketing needed, but overall it's

1:05:57decent. And then the finally, the

1:05:58hardest one is software and AI products,

1:06:00but it has the highest upside. So, if I

1:06:02was starting from zero today, I keep it

1:06:03simple. I'd start with coaching and

1:06:04consulting to get cash and proof. Then

1:06:06I'd stack a live event or PDF to

1:06:08generate leads. Then I'd build a course

1:06:10and community. And if I wanted the

1:06:11biggest long-term upside, which is what

1:06:12I'm doing now, I'd eventually get into

1:06:14software that works for your current

1:06:16customer base. So, comment below what

1:06:17you're selling and where you're at right

1:06:18now. And I'll tell you which one of

1:06:20these I'd start with first. And if you

1:06:21want me to go deeper on any one of these

1:06:23business models, just hit subscribe. I'm

1:06:25dropping more full training videos like

1:06:27this all the time. I'll see you guys in

1:06:28the next one. AI has completely changed

1:06:30what it means to start a business by

1:06:31yourself. For the first time, one person

1:06:33with a laptop can do things that used to

1:06:35require a full team. You can research

1:06:37markets, come up with product ideas,

1:06:38write sales pages, create digital

1:06:40products, [music] build websites, design

1:06:42logos, generate content ideas, write

1:06:44emails, analyze competitors, create ad

1:06:46concepts, [music] automate workflows,

1:06:48and even build software with almost no

1:06:50technical experience. That is not a

1:06:51small shift. That is one of the biggest

1:06:53changes in business we have ever seen.

1:06:55And that's why in this video, I'm going

1:06:57to break down how to use AI to start a

1:06:58one-man business from scratch. Not a

1:07:00business where you need employees,

1:07:02investors, warehouse space, a huge

1:07:03office, or a giant team of assistants.

1:07:06I'm talking about a lean, simple, AI

1:07:09powered business that one person can

1:07:10realistically manage on their own. The

1:07:12kind of business where you can start

1:07:14small, test ideas quickly, use AI to do

1:07:16a lot of the heavy lifting, and build

1:07:18something that can actually make money

1:07:19without turning your life into chaos. My

1:07:21name is Terence Chiser and over the last

1:07:23eight years, I've sold well over $141

1:07:25million in sales. So, make sure to stick

1:07:27around till the very end and don't skip

1:07:29around because I'm going to give you

1:07:30valuable information that could change

1:07:31your life financially forever based on

1:07:34real experience. But before we get into

1:07:36business models, you need to understand

1:07:37what a real one-man business actually

1:07:39is. A one-man business is not just any

1:07:41business that starts with one person.

1:07:43Technically, [music] every business

1:07:45starts with one person at some point,

1:07:47but most businesses eventually become

1:07:49too heavy for one person to run alone.

1:07:51They need customer support teams,

1:07:52operation people, fulfillment help,

1:07:54sales reps, designers, editors,

1:07:56developers, managers, and a whole bunch

1:07:59of moving parts. That is not what we are

1:08:01talking about here. A real one-man

1:08:03business has to be simple enough that

1:08:05you can operate it without a full team.

1:08:07It has to be something where AI can

1:08:09meaningly replace or reduce the work

1:08:11that would normally require other

1:08:13people. It has to have low overhead,

1:08:15simple systems, clear demand, and a

1:08:16business model where you're not trapped

1:08:18doing endless manual work every single

1:08:20day. Ideally, it should be something you

1:08:21can manage with a few focus hours a day,

1:08:23especially in the beginning while you

1:08:25are still learning, testing, and

1:08:27figuring things out. That's a part most

1:08:29people miss. They hear AI business and

1:08:30immediately think they need to build the

1:08:33next billion-dollar app, create a

1:08:34complicated software company, or become

1:08:36a genius overnight. Research used to

1:08:38take forever. Copyrighting [music] used

1:08:39to be difficult. Product creation used

1:08:41to take weeks. Store design used to

1:08:43require skill. Content planning used to

1:08:45be a headache. Customer research used to

1:08:47be slow. Now, AI can help with almost

1:08:49all of that. But I also want to be

1:08:50honest with you. AI does not make every

1:08:52business model good. It does not

1:08:54magically turn a bad idea into a good

1:08:56one. It does not make people buy

1:08:57something they do not want. It does not

1:08:59eliminate the need for marketing,

1:09:01positioning, or understanding [music]

1:09:02customers. AI is leverage. It helps you

1:09:04move faster. But if you choose the wrong

1:09:06business model, the wrong niche, or the

1:09:08wrong offer, AI will just help you fail

1:09:10faster. So, in this video, I'm going to

1:09:12break down the strongest AI powered

1:09:14one-man [music] business models I would

1:09:15actually consider. I'm going to explain

1:09:17how each one works, why AI makes it

1:09:19easier than it used to be, what the

1:09:21risks [music] are, which model makes the

1:09:23most sense for beginners, and how I

1:09:24would start from zero if I had no

1:09:26audience, no employees, and no existing

1:09:28[music] business. Make sure you stay

1:09:30until the end, because the business

1:09:31model you choose matters more than most

1:09:34people think. If you choose the right

1:09:35one, AI can give you an unfair

1:09:37advantage. But if you choose the wrong

1:09:38one, you can waste months building

1:09:40something that was never realistic for

1:09:42[music] one person in the first place.

1:09:43Now, with all that being said, let's get

1:09:46right into it.

1:09:48[music]

1:09:49All right. So, if I was trying to create

1:09:50an AI digital product, the first thing I

1:09:53would do is figure out or ask it what

1:09:58niche would be the best for what I'm

1:10:00trying to do, right? So, you always have

1:10:01health, which I'll do with the H,

1:10:02wealth, W, and relationships. Okay?

1:10:05every single offer that you come up

1:10:07with, I would ask the AI, help me find

1:10:09the best offer in wealth, health,

1:10:11relationships and give it the skills I

1:10:13have. Okay? So, for example, you could

1:10:14say like, you know, I've done uh I know

1:10:16how to count macros or I know how to

1:10:18work out or I know how to sing or

1:10:20whatever it is, you know. So, for me,

1:10:22when I started a business back in the

1:10:24day, my very first business was in the

1:10:26health sector because I played sports my

1:10:28entire life. I played American football

1:10:30and I'd played basketball and I'd been

1:10:32lifting weights since I was 12 years

1:10:33old. So, I had 10 years of doing that,

1:10:35right? So, it made sense for me to start

1:10:36a business in that sector. You guys just

1:10:38have to remember that every single human

1:10:40when they do things, they're not doing

1:10:41it because they want to do it. They're

1:10:43doing it because they want more wealth,

1:10:44right? They want more health or they

1:10:46want better relationships. Okay? Pretty

1:10:48much anything we do goes around that,

1:10:50right? So, if you go to a therapist, you

1:10:51want better relationships. You go to the

1:10:52gym, you want better health. You go to

1:10:54your job, you want more wealth, right?

1:10:55Like, it's around one of those three

1:10:57things. So, the first thing you have to

1:10:58do is figure out which of those sectors

1:11:00you're in. Okay? Now, once you figure

1:11:02out which of those sectors you're in,

1:11:04you have to figure out what I call the

1:11:06three pillars. The three pillars really

1:11:08needs to be what are the top three

1:11:10reasons why someone should pick you

1:11:12instead of someone else. This is going

1:11:14to matter more depending on how

1:11:15competitive your marketplace is. So, for

1:11:17example, let's just take health in this

1:11:19scenario and you're a fitness trainer.

1:11:21Okay? Just something easy that everyone

1:11:23can understand. So, if you're a fitness

1:11:25trainer, what you first have to think of

1:11:26is what is it that someone wants if

1:11:29they're trying to get in better shape,

1:11:30right? Well, so they're going to want

1:11:31to, you know, eat better or they're

1:11:33going to want some type of nutrition

1:11:34plan. They're going to want some type of

1:11:35workout program. They're probably going

1:11:37to want some accountability and

1:11:39coaching. But the thing with that is

1:11:40that's really boring, right? And so if

1:11:42I'm trying to sell a digital product or

1:11:44any type of product and I'm trying to

1:11:46charge the most, right? Because you

1:11:47always have a market price, right? And

1:11:49if I'm trying to charge $5,000 instead

1:11:51of $500, your three pillars have to be

1:11:54better because people do not pay more

1:11:56for no reason, right? So, if you're

1:11:57going to buy uh you know your girlfriend

1:11:59a Birkin or you're going to get a

1:12:01Lamborghini or whatever, like the reason

1:12:02people pay more for those things is it

1:12:04has more perceived value. So, when

1:12:06you're coming up with your three

1:12:07pillars, you have to think what is it

1:12:09that most people want in this type of

1:12:11offer. And then number two is what can I

1:12:13say that's a little bit better. So, to

1:12:15give you an example of this, let's say

1:12:17for fitness obviously we need to do

1:12:19something with nutrition training. We

1:12:22need them to figure out who they're

1:12:23going to hire, so to speak. Okay? And

1:12:26when I say who to hire, it's like, do I

1:12:27get Beachbody? Do I do P90X? Do I, you

1:12:30know, hire an Inerson trainer, whatever.

1:12:32So, what I would do for nutrition is I

1:12:35first say I want to sell them on what is

1:12:38going to be the best result I can give

1:12:39them. So, when I had a fitness offer,

1:12:41what I would say for nutrition, I said,

1:12:42"How to eat whatever you want without

1:12:44sabotaging results." Okay, the without

1:12:46sabotaging results part basically

1:12:49insinuated that they can eat whatever

1:12:51they want as long as they stay within

1:12:52certain guidelines. Okay? And so what I

1:12:55would say is like so the first pillar

1:12:57and let's say this is a sales call or

1:12:58this is my marketing. I'd be like the

1:13:00first pillar is nutrition, right? Or the

1:13:01first pillar is how to eat whatever you

1:13:02want without sabotaging results. Now

1:13:04most people eat chicken, rice, and

1:13:05broccoli. Now the issue with that is

1:13:07that yes, you're going to lose weight

1:13:08initially, but you can't stick with it.

1:13:09And because you can't stick with it,

1:13:11eventually you're going to give up.

1:13:12You're going to binge. You're going to

1:13:13be right back in the same cycle. So what

1:13:14I'm going to do is I'm going to teach

1:13:15you literally how you can eat whatever

1:13:17you want without sabotaging results. If

1:13:18you guys know about calorie counting and

1:13:20macros, like it's pretty simple. It's

1:13:22like calories in, calories out. move

1:13:24more than uh you consume, you're going

1:13:26to lose weight. And so when I set sold

1:13:28them on this, that's what they wanted.

1:13:30They wanted to be told they could eat

1:13:31whatever they wanted. Now, obviously, I

1:13:33said without. So that kind of kept them

1:13:35in that guideline, but that's what they

1:13:38wanted. And so when I said that, they're

1:13:39like, "Oh, well, that sounds way better

1:13:40than every other trainer I've talked to,

1:13:42so maybe I'll buy it." Okay. The next

1:13:44thing would be training. Okay. So train,

1:13:47I said, "How to train however you want

1:13:48without sabotage results." I said, "Hey,

1:13:50look, 90% of your results is nutrition.

1:13:5110% is training. So, you don't really

1:13:53want to hire a trainer who's going to

1:13:55teach you how to get in shape in the

1:13:56weight room when in reality it's 90% is

1:13:58in the kitchen, right? So, even if you

1:14:00don't work out at all, you can actually

1:14:01still lose weight. I don't recommend it.

1:14:03I think it's healthier for you to work

1:14:04out, but I'm actually going to show you

1:14:05how to work out uh however many times

1:14:07you want a week and be fine.

1:14:08Realistically, I would say, look, it's

1:14:10better if you work out one time a week

1:14:11for the rest of your life, then you work

1:14:13out every day for 2 months, right? And

1:14:15so, I'd sell them on that. And then the

1:14:17last one is I'd walk them through they

1:14:19could hire a trainer. Okay? And this is

1:14:21all to like show you what you could ask

1:14:23the AI and to give you an example of

1:14:24what I'd be looking for the AI to tell

1:14:26me. So you could give it this framework

1:14:28and then have it spit out your three

1:14:30pillars for your new offer. Okay. So on

1:14:34the last one hiring, I would say you

1:14:35could get an inerson trainer. You could

1:14:37hire Beachbody. So we'll just do BB

1:14:40body. And then you could hire me. Okay.

1:14:43And so I'd say, well, you could hire a

1:14:44trainer, but they're focusing on

1:14:45training, which is only 10% results.

1:14:47That's stupid. On top of that, they're

1:14:48not incentivized to actually help you

1:14:49get results because you're going to fire

1:14:51them, right? [snorts] Number two is like

1:14:52you get Beach Body. Yeah, it's cheap,

1:14:54but everyone gets the same program and

1:14:56the same program for a 200lb woman and a

1:14:58300lb man doesn't make a whole lot of

1:14:59sense. Okay? Or you could hire me and

1:15:02I'll teach you how to eat and train

1:15:03however you want without sabotage

1:15:05results and you'll never have to hire

1:15:06another trainer again. So, would you

1:15:07rather pay a onetime fee for life or $50

1:15:10a month until you die? [snorts] And at

1:15:12this point, people were really sold. So

1:15:15if you were going to ask AI how to help

1:15:16you build digital products, what I would

1:15:18do is give it this framework. I would

1:15:19say something like, hey, help me find

1:15:21something in the wealth, health,

1:15:22relationship niche that is the least

1:15:25competitive. Because obviously the more

1:15:27competition, the harder it is to sell,

1:15:28right? The one of the benefits of having

1:15:30a less competitive offer is you're the

1:15:32only option. Okay? And I say, help me

1:15:35construct three pillars. And really,

1:15:36when you're doing the three pillars, you

1:15:37want to do a they do versus we do. So if

1:15:41we go back to this, right? We bring this

1:15:43back up here. If you say, "Hey, so what

1:15:45most people do is they eat chicken,

1:15:47rice, broccoli." What we do is this, and

1:15:48this is why it's better. That's really

1:15:50the framework you want to take. Okay? If

1:15:52you want to take this a step further,

1:15:53you could also ask it for a tagline.

1:15:56Okay? A tagline is what makes you unique

1:15:59and different quickly so people know if

1:16:01they should buy from you. So, when I

1:16:03sold fitness, I said, "How do you get

1:16:04whatever you want without sabotaging

1:16:05results?" And that created a lot of

1:16:07curiosity, got people to click. When I

1:16:08started selling business consulting to

1:16:10personal trainers, cuz that was my next

1:16:12business. I said, "Hey, um, how to

1:16:15increase your bookings by 72% using

1:16:17conversion conversations." And people

1:16:19like, "What are conversion

1:16:20conversations?" Right? And really all

1:16:21that was was DMs, uh, and DM ads back in

1:16:24the day when, you know, Manyhat and

1:16:26Facebook barely came out with it. But

1:16:28again, it created curiosity. You have,

1:16:30you want to create curiosity. So if you

1:16:32were feeding AI and you said, "Hey,

1:16:33build me the perfect offer." You would

1:16:35say, "Find me an offer that's the least

1:16:38competitive, right, in the wealth,

1:16:40health, and relationship niche. Help me

1:16:42build out the three pillars and the

1:16:44tagline." And then that is what you

1:16:46would take to actually go and build out

1:16:48your digital product because ultimately

1:16:50whatever your digital product is, it's

1:16:51going to be a version of templates or

1:16:53PDFs. Uh maybe you have some coaching

1:16:55involved. This is kind of the framework.

1:16:58Okay, so that's how you would do it for

1:17:00a digital product. Now, the next one is

1:17:02going to be for an e-commerce business.

1:17:04So, we're going to look for the best

1:17:06physical product. There's really two

1:17:07things that I would be looking for.

1:17:09Okay, to make this as simple as

1:17:10possible, I'm going to look for the

1:17:12highest price point. Okay, the reason I

1:17:14want to look for the highest price

1:17:15point, uh, people usually get this

1:17:17confused in business, they don't know

1:17:19why you actually want to charge really

1:17:21high prices. The reason you want to

1:17:23charge really high prices, like in

1:17:24short, like if you could sell something

1:17:26for 50 bucks or 5,000, obviously it's

1:17:28more money, but why? Because the 5,000

1:17:30pays for ads, it pays for staff. It pays

1:17:33for products. It pays for fulfillment.

1:17:34It pays for marketing. Like there's a

1:17:36lot more uh costs in business than a lot

1:17:39of people think, right? So, if I sell a

1:17:40$20,000 program, I might only get, you

1:17:43know, 5,000 of it, right? Cuz when it's

1:17:45all said and done, I have to pay out my

1:17:46staff and my team, you're not getting

1:17:48the whole piece of the pie. Okay? So,

1:17:50the first thing I want is the highest

1:17:51price point possible. Okay? This might

1:17:52be furniture or chairs or I don't know,

1:17:54whatever. Okay. The second thing goes

1:17:56back to what we said earlier is I want

1:17:58to look for the least amount of

1:18:00competition. Okay? Cuz again, if you're,

1:18:03think of it this way. If you're, you