Full transcript
0:00Salam. My name is Aub and I'm the
0:01founder of the Hala Network, the biggest
0:03community online for Muslim
0:04entrepreneurs. I've seen over 5,000
0:06Muslims start a business and fail. But I
0:08also seen hundreds of Muslims succeed
0:10with their businesses. Alhamdulillah. In
0:12today's video, I want to show you what
0:13separates the best from the rest, which
0:14is mainly one skill. I'm also going to
0:16talk to you about three steps to master
0:18that skill so that you can be amongst
0:19the best. And lastly, by the end of the
0:21video, I'll give you action steps so
0:22that you can start learning the skill
0:23today. So the most important skill you
0:25need if you want to make money online,
0:27offline, get a better job, the only
0:29skill you need is marketing. And the
0:31simple definition of marketing is making
0:34people want to buy your stuff. Same
0:35thing if you want to get a job, it's
0:36making people want to hire you. If you
0:38have an agency, is making people believe
0:40that your thing works. It's always about
0:42making people see you and understand
0:44they need you. That's it. And that's why
0:47our first step is going to be
0:48understanding our audience. And to do
0:49so, we're going to break it down in
0:50three steps. The first one is I want you
0:52to understand the difference between
0:53understanding your audience and knowing
0:55your audience. Now the main mistake
0:56people do when they're trying to
0:58understand the audience is they directly
1:00move to making an offer or to trying to
1:02sell them something and they talk about
1:03themselves and what they do. Whereas
1:05people buy when they feel understood. So
1:07how to go from knowing your audience and
1:09making them look like you kind of see
1:10them from afar like yeah that guy I
1:12think I saw him there to yeah I think
1:14he's struggling with this or I can help
1:15with this. There's no real pain. And
1:17you're selling a conveniency something
1:18he could be like if it's too expensive I
1:20wouldn't buy it. Whereas if you
1:21understand your audience and you make
1:22them feel understood, it's a completely
1:24different sale you're going to be doing
1:25where you have a deep understanding of
1:27who you're selling to. You have a real
1:29avatar. That's what we're going to talk
1:30about it in a second. If you want to get
1:32into business, there's no real pain.
1:34Whereas if I talk about you want to make
1:35hija, you want to quit your job, your 9
1:37to5 is too boring. I'm focusing on pain.
1:39The last thing is that allows me to sell
1:41a medication that allow me to sell a
1:43product that solves all these problems
1:44for you and I can charge a premium for
1:46that. Now, how can I know you so well is
1:48because I have these four questions. So,
1:50copy them word for word, but understand
1:52what is the main goal behind the
1:53question and then frame your questions
1:55depending on who you're talking to. But
1:56that works for anything when you're
1:58trying to make money. If you're trying
1:59to get a better job, understand what is
2:01the current dayto-day for the guys that
2:02is going to hire you. What is the
2:03company struggling with? What would they
2:05hire you for this specific role? What is
2:06the big dream for this company? Why they
2:08hiring you for? What is the good
2:09outcome? What happens if they don't hire
2:11you? And then you can make an offer that
2:12makes sense. You can make an ask that
2:14makes sense. He ties back to the main
2:16four questions where you want to
2:17understand their life, their pain, their
2:18dream and their fear which would allow
2:20you to create an avatar. What we call an
2:22avatar is the average guy that you want
2:24to help. To do so, you need to have
2:26clear understanding of these four points
2:28so they can build your avatar. How do
2:30you create the perfect avatar so that
2:32you can talk to them just like I'm
2:33talking to you and you can squeeze on
2:34the pains exactly where it hurts? You
2:36want to find 100 people and ask them the
2:39four questions. By the way, it can be
2:41done by you asking them or doing your
2:42homework to find it without asking 100
2:44people. But what you want to figure out
2:46is what their daily life looks like. So
2:47who they are, what they do, what their
2:49age, where they are, the whole thing
2:50about them. The second thing you want to
2:51understand is what they struggle with.
2:53So like what's the pain? What's wrong
2:54with your life right now? What could be
2:55better? The third thing leading you from
2:57that pain is what could change. So if
2:59you could change one thing that would
3:00give you the best outcome, what would
3:02that be? What would something better
3:03that could happen right now in your
3:04life? The last one is okay now the
3:06opposite. What would be the worst thing
3:07that could happen if you don't fix this?
3:08If you don't have the big dream outcome,
3:10what's going to happen? Most of the
3:11time, it could be the same situation and
3:12you're going to keep being frustrated.
3:14Sometimes it could be just you having a
3:16downside that's going to happen if you
3:17stay in the same situation. There could
3:18be loads of things, which is why we are
3:20asking 100 people and we're taking the
3:2280% most common answers. And lastly, the
3:25pro tip to make sure you never forget
3:26who your avatar is or you don't get too
3:28far from your avatar when trying to
3:29reach out to them, create content, or
3:30just think about an offer you can make
3:32them. You want to make sure you write a
3:34one-s sentence detailed description
3:36about them. For me, that could be saying
3:38you're named Ahmed. You're 27y old from
3:40the UK. You're currently working a 9 to5
3:42being a software engineer for a tech
3:44company. You want to get married and you
3:45want to get out of the country before 29
3:48years old. Otherwise, you're going to
3:49stay there forever. You're going to have
3:50a mortgage and you're going to hate your
3:52life. That is a super detailed answer.
3:53And now, if I want to create content,
3:55make a video. What would Ahmed want to
3:56learn today? And then boom, I can talk
3:58to him directly and I will attract
3:59automatically different people that are
4:01exactly like Ahmed and would like to buy
4:03my products. You can also do this by
4:05reversing it once you have existing
4:06clients and ask your clients what their
4:08current situation is. Do the same thing
4:10about 80% all their common answers and
4:12then only talk to similar guys that are
4:15your clients. See how he flows super
4:16easily and you can replicate this across
4:18all the industries. And now that you
4:19understood about avatars, the next thing
4:21you want to do is position yourself as
4:23the hero solving this avatar's problem,
4:25changing his life. And the main mistake
4:27people do here when they find the avatar
4:28and they're like, "Yeah, I understand. I
4:30want to help guys who are selling
4:31courses. I want to help them with
4:32emails." They're going to focus on the
4:33process and those emails. I'm going to
4:35write up those emails and I'm going to
4:38do the the two two email sequence
4:39campaign and follow up after two days.
4:41And the guy is bored. He's like, "Yeah,
4:42you understand me, but you don't care
4:43about what I care about. What I care
4:44about is what happens when I get those
4:46emails. How I feel when you'll do it.
4:48I'll be happy. I won't have to deal with
4:50it. I'll have more time in my life."
4:52That's what make people buy stuff. That
4:53is your stuff. You have to figure out
4:55the logistics. You understood who your
4:57avatar is and how to talk to him. you
4:59also understood. You want to position
5:00yourself as the outcome. The last thing
5:02you need to make sure you do properly is
5:04communicate with them because if you
5:06understood who they are, understood how
5:07to talk to them, but when you talk to
5:08them, they don't feel understood and you
5:09don't communicate it properly.
5:11Everything you've done before falls into
5:13pieces. Communicate effectively. You
5:14have the ABC framework. Super easy. Even
5:17a 5-year-old can understand. The first
5:18thing you want to do, acknowledge their
5:20situation. I get it. Yes, I understand.
5:22And you want to make them feel
5:23understood. Obviously, you've done your
5:25homework before to know exactly what
5:26they struggle with, but that's what you
5:27want to do first thing when you talk to
5:30them is acknowledge the situation. Now,
5:31what I want to do is bridge the gap.
5:33I've been there. I've done that. I
5:35understand you and I'm going to bridge
5:37the gap. I was a software engineer
5:39before. I was flat broke. I hated my
5:41life. Then I started the business.
5:43Alhamdulillah, I made money online. I
5:44can show you exactly how I've done it so
5:46that you can have the same results and
5:48make money online and make hij and do
5:50everything you like by following my
5:52steps. And lastly, the call to action
5:54that that's the little claim that they
5:56just need to do to make sure they get
5:57the results. Action steps you can take
5:58if you want to apply your learnings
6:00today. The first thing you want to be
6:01doing is picking one audience that you
6:03want to serve. Look at your life. Look
6:05at any moment where you were in a bad
6:06position and you got out of it and
6:08you're going to help people overcome the
6:09same things. You can also look at your
6:11skill set and look at where they could
6:12be applied. And then you're going to
6:14pick a specific audience that could be
6:15helping copyrighters find clients, that
6:17could be helping restaurants get more
6:18people in the door. So, you want to just
6:20find people that you could help and
6:22write down just the niche that you're
6:23going to be working on. The second thing
6:24you'll do is go to these people and ask
6:27them the four questions. What's their
6:29current life situation like? What are
6:30they currently struggling with? What's
6:31their current frustrations? The third
6:33thing is, what is the big dream outcome?
6:34If I could wave a magic wand and get
6:36your life to flip 180°, what would
6:38happen in your life? What is the big
6:39dream? What is the best thing that could
6:41happen tomorrow? If you could have five
6:43things that you want to do and just
6:44highlight one that would be the biggest
6:46one that you could solve, which one
6:47would that be? And finally, what would
6:49be the worst nightmare that could ever
6:50happen if you don't get this dream
6:52outcome. Collect all the answers and you
6:53get 80% of the most common ones and you
6:55create your avatar. Once you have your
6:58avatar, you write down a detailed
6:59description about it so you can talk to
7:01him directly like I'm talking to you
7:02right now. And finally, you want to make
7:04money today. So, you want to send them
7:05an offer today using the ABC framework
7:09that we talked about before. Make sure
7:10they feel understood, making sure you
7:12can help them achieve the results they
7:13want. And if you want to know how to
7:14make money online, then you can watch
7:16this video. I covered everything.