Full transcript
Intro
0:00Back in 2019
0:02on a cool Spring day in Hamburg
0:04a 25 year old woman took the stage
0:07at one of the largest digital marketing conventions
0:10in the world.
0:11and she'd say something
0:12that would make a lot
0:14of people angry.
0:30Bahlsen is a baked goods company,
0:32most known for their Leibniz butter biscuit,
0:34the choco Leibniz milk chocolate biscuit,
0:36as well as animal crackers.
0:39Their German family-run cookie cutter company
0:42with pastries that are profitable
0:44producing hundreds of millions in yearly revenue
0:47and that revenue is something that Verena made
0:50the mistake of appreciating a bit too publicly:
1:02This was cringe.
1:04Not only because she was a
1:0525 year old family made millionaire,
1:07who wanted a yacht.
1:08But also because her wealth came from a company,
1:11that had used forced labor during World War II.
1:14From around 1940 to the end of the second world war,
1:17the Bahlsen company obtained hundreds of forced labourers
1:20to be used at their factory in Hannover.
1:22What made things worse for Verena, though,
1:24is that she did not take kindly to the criticism against her speech.
1:28Later she told a German tabloid
1:30that the forced labourers were before her time,
1:32that they were paid exactly as much as German workers
1:35and that the company treated them well.
1:37Surprisingly,
1:38people didn't think it was a particularly clever comeback.
1:41Days later,
1:42Verena was taken out of the spotlight
1:44and issued a public apology.
1:46But it was too late.
1:48Bahlsen stirred the pot,
1:49so investigative reporters
1:51decided to add some more ingredients.
1:54They discovered that the owners of the Bahlsen
1:56biscuit empire
1:57had been members of the Nazi party
1:58and donated to the SS.
2:00Many of the involuntary labourers used in Hannover
2:03came from a factory in Kyiv.
2:05A factory that the Bahlsen family had taken over
2:07after Nazi occupation.
2:09So the Bahlsens hired a German historian,
2:12Manfred Grieger, to investigate them -
2:14only after it was convenient for them to do so.
2:17Now,
2:18whether the Bahlsens are a family to be upset about -
2:20we don't know.
2:22Verena Bahlsen is no Nazi.
2:24But we can tell you whether the Bahlsen family history
2:27and how they handled it
2:28is truly unique…
2:29It’s not.
2:31The Bahlsens aren't alone.
2:33And they're so,
2:34so far from the worst.
3:02Germany is the economic Powerhouse
3:04of the European Union.
3:05A country with an iron grip
3:06of the global manufacturing industry
3:08and a specialised, powerful mittelstand.
3:11But the strong German economy
3:13is built on top of a business tradition
3:15that’s quite different from other Western countries.
3:18Some of its largest and most important enterprises
3:20are largely, or fully controlled by families.
3:23And families have histories.
3:46This is a video about three of these families.
3:49Families that share a difficult Nazi past
3:52but also produce products
3:53that you likely know and can consume today.
3:56And three families who,
3:57instead of fully acknowledging that past,
4:00have twisted and turned
4:01and fought trying to hide it,
4:03until of course, it was convenient not too.
4:06Families that have accrued so much wealth
4:08and taught Financial leaderboards
4:10but with names and faces you don't know.
4:12So this story starts with a face you probably do.
Chapter 1 (Dr. Oetker)
4:20Heinrich Himmler was one of the leading figures
4:22of the Nazi party,
4:24and one of the main architects of the Holocaust.
4:27He was appointed by Hitler
4:28to the Reichsführer of the Schutzstaffel,
4:30which eventually led him to the position of Reichskommissar
4:33for the Strengthening of the German Ethnic Stock.
4:36Himmler could decide who was German in occupied areas,
4:39and how to efficiently handle those who were not.
4:42He established the first concentration camp,
4:44which impressed Hitler so much that Himmler was tasked
4:47with establishing the entire system.
4:50He was entrusted with implementing the Final Solution
4:52of the Jewish Question -
4:53and his Einsatzgruppen, alone,
4:55killed nearly two million people.
4:58But we're not here to talk about the atrocities of Himmler,
5:01we're here to talk about his friends.
5:04The Freundeskreis der Wirtschaft,
5:05was a group of German Industrialists
5:07that served as a middle ground
5:09between Nazi party and industry.
5:12The group coordinated around one million German marks
5:15to be used by Himmler outside of budget,
5:17which included the Aryan eugenics research.
5:19One of the especially passionate Nazis in that group
5:22was a CEO of a company
5:24most know a bit too well.
5:26Richard Kaselowsky
5:32He handed out signed copies of Mein Kampf
5:34to new employees.
5:35And in Himmler's inner circle,
5:37he attended practically every meeting
5:38at the Aero club in Berlin.
5:41Kaselowsky funded Himmler's Lebensborn,
5:43the plan to support aryanization
5:45by seizing children from parents,
5:46categorising them, and reassigning them to different ones -
5:49with the unwanted ones being murdered
5:51in concentration camps.
5:53Luckily for Kaselowsky,
5:55he was the step father of a child
5:56who would never be reassigned -
5:59Rudolf-August Oetker.
6:12Go to a frozen food section of
6:13your local supermarket or look for baking supplies,
6:16and you'll be sure to encounter that same name.
6:19Dr. Oetker is one of the largest family-run
6:21German multinationals on the planet,
6:23with yearly sales revenue in the multi-billions.
6:26Rudolf-August considered his step father
6:28Richard Kaselowsky, the CEO of Oetker, his real father:
6:42And like his real father, Rudolf-August was a real Nazi.
6:46Rudolf-August was not drafted,
6:48but volunteered to join the Waffen-SS.
7:03Rudolf-August later claimed
7:04that he didn't know the extent of the concentration camps,
7:07which was weird, because he trained in one.
7:34Yet, Rudolph's Nazi past
7:36never really mattered after the war ended.
7:39Although his family benefited from Aryanizations,
7:41the use of forced and slave labour,
7:43Rudolf-August was detained only for his role
7:45in the Waffen SS.
7:47The denazification of Rudolf-August Oetker
7:49never even went to trial.
7:51Instead, he was exonerated by an internal subcommittee,
7:54made up entirely of his company’s own employees.
7:57A few months later,
7:58British officials confirmed his exoneration.
8:01He lied that he was forcibly moved to the Waffen SS,
8:04even though he volunteered
8:05and also had a knack for arryanizing property.
8:07So instead, Rudolf-August was made CEO.
8:11And over the next few decades,
8:12he turned Dr. Oetker into a multibillion euro empire.
8:16When he died in 2007,
8:18the company was distributed among his eight children -
8:20making each of them individual billionaires.
8:32But Rudolph was a quiet man,
8:34so he was able to hide his past quite well.
8:37In a press statement to us,
8:39the Oetker group clarified that he in fact vetoed
8:41any investigation into the Nazi history of the company-
8:44until after his death.
8:47It wasn't until 2008,
8:48a year after his death,
8:49that Rudolf's children commissioned historians
8:51to truly understand their company's history.
8:54And an uncomfortable history they found.
8:57In 2013,
8:59August Oetker, his eldest son,
9:00acknowledged that his father was a Nazi.
9:04But this announcement does not mean that the family was
9:06suddenly okay with being fully transparent about their past.
9:10Rudolf-August married multiple times.
9:13Although the five older Oetker children were
9:14open to commissioning the study,
9:16the three younger children were less receptive.
9:19The mother of the three youngest, Maja,
9:21rejected the investigation’s claim
9:23that her late husband was a committed Nazi.
9:25But Rudolf was, of course, a quiet man.
9:29In order to maintain harmony and unity within his family,
9:31Rudolf-August had hoped that his eldest son August
9:34would train Alfred to take over the position of CEO:
9:37A forced power split between oldest and youngest.
9:41But when August gave up operational management,
9:43he’d promote his younger brother Richard instead.
9:46This was enough to split Dr Oetker into two.
9:49Today, they still remain ideologically divided.
9:56But where the eldest siblings decided to change
9:58the foundation named after their Nazi grandparents,
10:00The youngest siblings decided
10:02to keep their Rudolf-August Foundation
10:10In a statement to us,
10:12the younger siblings' communications team
10:14argues that the name of their foundation is kept
10:16because the family had already transparently dealt
10:19with the past,
10:20through their commissioned historical study
10:22and provenance research
10:23into the Oetker art collection.
10:26A majority of Oetker sales are generated outside of Germany.
10:30But go to their English site and you’ll have a hard time
10:32figuring out who Rudolf-August Oetker
10:34or his step father really were.
10:36You can find the link to the study they commissioned,
10:38but you can only buy that book in German.
10:40In English, you can learn that Rudolf August rebuilt
10:43and helped diversify Dr Oetker on the company website.
10:46But you’ll see no mention of him voluntarily signing up
10:48to join the Waffen-SS.
10:51Today, his children are some of the wealthiest people
10:53on the planet.
10:54And although the Oetker children
10:55have put some questionable effort
10:57into bringing attention to their family’s nazi past…
10:59…there are some families
11:01who have put in no effort at all.
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12:03In May of 2017,
Chapter 2 (von Finck)
12:05three people met at a restaurant outside of Munich,
12:08A publisher,
12:09a journalist from a Bavarian public state broadcaster,
12:12and a man named Ernst Knut Stahl.
12:14According to the publisher under oath,
12:17Stahl had said, "There's danger ahead,
12:19there's a street in New York with lots of investment bankers,
12:22lawyers and so forth.
12:24Coincidentally, they are all Jews, but that's not relevant here.
12:27They want to push Germany into ruin.
12:29They control everything.
12:31The publisher also said that Stahl followed up
12:34by saying that there should be a newspaper,
12:35one that actually writes the truth,
12:37and that Peter Bartels,
12:39a former editor-in-chief of Bild, would help.
12:42Months later,
12:42a newspaper did show up with Bartels helping write it -
12:45a paper openly supportive of the AfD.
12:48The AfD was a relatively young political party
12:51in Germany at this point.
12:52Initially Anti-Euro,
12:53it shifted course at the end of 2014,
12:55during the refugee crisis.
12:57Today it is considered right-wing extremist
12:59and racist by the German institute for Human Rights.
13:03Now, the question naturally arose,
13:06where did the newspaper’s funding come from?
13:09See, Ernst Knut Stahl,
13:11the man who talked about jews controlling everything,
13:13was not any man.
13:15He was the asset manager
13:16for one of the wealthiest German billionaires,
13:18August von Finck, Jr.
13:21August Jr. was a private man.
13:23The eldest of the von Finck empire.
13:26He passed away in late November 2021.
13:28And left behind a investment and real estate empire
13:31where the real estate is set to encompass
13:42But when August von Finck Jr. was alive
13:44you wouldn't find him living in Germany
13:46because he had moved to Switzerland for tax reasons.
13:50And it's that knack of evading any cost
13:52that he must've gotten from his father.
13:55Back in 1931,
13:57in Berlin's Hotel Kaiserhof,
13:58Hitler was meeting Germany's wealthiest
14:00to ask them to acquire weapons for the SA,
14:03the paramilitary wing of the Nazi Party.
14:06The first man Hitler would speak to
14:08would be August von Finck, Sr.
14:10The father of August von Finck Jr.
14:13The Sr. controlled Merck Finck
14:14and held significant shares of Allianz and Munich Re
14:17because his father
14:25Von Fink known for being the stingiest man in Bavaria
14:28had little issues with raising money for Nazis.
14:31August von Finck Sr. helped promise five million reichsmarks
14:34via Allianz to arm the SA.
14:36And for his financial services,
14:37von Finck was rewarded with political advantages
14:40by being able to target his Jewish enemies.
14:59Finck wrote a letter to Munich's Chamber of Commerce
15:02that "the German private banking sector
15:03is still largely made up of non-Aryan firms.
15:07The gradual cleansing of this trade,
15:08which is so strongly influenced by the Jewish element,
15:11must not be halted by the granting of applications
15:14for exemptions,
15:15but must be promoted by all means."
15:19Aufhauser's bank was seized during Kristallnacht,
15:21and Von Finck got a taste of a forbidden fruit
15:24that he wouldn’t stop chasing.
15:26J.Dreyfus was one of the largest
15:28German Jewish private banks.
15:29And Finck put the Jewish owner, Willy Dreyfus,
15:37Finck also went ahead
15:39and did the same thing to the Rothschilds.
15:57Now, von FInck was not merely a financial opportunist.
16:00He was also a real Nazi.
16:12Hans Schimidt Polex,
16:13an Allianz executive and friend of von Finck
16:16stated after the war that von Finck
16:18believed that Hitler was “sent by God,
16:20to save the German people.”
16:22Finck remained a convinced Nazi
16:24“who would have died for his beliefs if necessary.
16:27But for his beliefs he did not have to die;
16:29Finck didn't actually have to do much at all.
17:07And so von Finck escaped Justice.
17:09Although he did have to pay around 2,000 marks
17:11towards a general restitution fund,
17:13but he appealed it on the basis of a knee injury
17:16that he had sustained during World War 1,
17:18which was actually granted.
17:27By 1970,
17:28August von Finck Senior
17:29became Germany’s second richest man.
17:31After his death,
17:32his eldest son August Junior inherited his fortune.
17:35And the Junior sold the Allianz and Merck Finck shares
17:38to Barclays bank.
17:39When August junior died in 2021,
17:42his wife and their children inherited a fortune
17:44estimated around 8 billion euros.
17:46However, attempt to find any acknowledgement by
17:49that family of their wealth’s past
17:51and it seems little can be found.
18:08But the von Finck family may not even be the most wealthy,
18:11but silent of the Nazi billionaire dynasties.
Chapter 3 (Quandt)
18:17In September of 2015,
18:19the richest woman in Germany,
18:21and one of the richest people in the entire world
18:23spoke at a press conference.
18:31Susanne Klatten is the one of the heirs
18:33of the most successful German business dynasties
18:35in history:
18:36BMW.
18:37But in a press conference
18:38where she references Germany’s great founders,
18:40there’s a reason that Klatten makes absolutely no reference
18:43to her innovative founder father or grandfather.
18:47On a February evening in 1933,
18:50a few billionaires met at the official residence
18:52of the Reichstagspräsident, Herman Goring.
18:55Present were Baron August von Finck,
18:57Kurt Schmitt,
18:58a few chemical company executives, Gustav Krupp,
19:00Friedrich Flick,
19:01and a man named Gunther Quandt.
19:03Only a few weeks earlier
19:05Adolf Hitler had seized power as Chancellor.
19:08And he met the businessmen that February night personally
19:10to tell them the future of the nation.
19:13On March 5, 1933 -
19:15the people of Germany would vote in Germany’s last election.
19:18If Hitler were to be elected,
19:20the titans of German industry
19:21would get a stable business climate,
19:24but only if he was elected.
19:27That night, the founder of BMW
19:29helped write off a check for thousands of reichsmarks
19:31to a man who had just told him
19:33that his goal was the end of German democracy.
19:37Gunther was one of the largest private industry users
19:40of forced and slave labour in Nazi Germany.
19:42And Gunther is special,
19:44because unlike the other military industrialists
19:47like Krupp and Flick,
19:48he was never held accountable for his crimes.
19:50And crimes he did commit.
19:52He became a leader of the armament economy,
19:55fueling the third Reich with munition and batteries.
20:22At his Accumulatoren-Fabrik in Hannover,
20:24by 1943, forced labour made around half of the workforce.
20:39In collaboration with the SS,
20:41they built a sub concentration camp on the factory complex.
20:45The concentration camp was set up with gallows
20:47and an execution area.
20:48Prisoners had accidents with boiling hot metal
20:51and hands and arms would get stuck in Gunther’s machinery
20:54with flesh and bones being ripped off while fully conscious.
21:02The company calculated
21:04that there would be a turnover rate
21:05of 80 people dying each month,
21:07with slaves lasting, on average, six months.
21:33Gunther Quandt, like von Finck,
21:35was deemed a fellow traveller
21:37who only had to pay a monetary fine.
21:39He got off scot free
21:40and never received any kind of criminal punishment.
21:44But Gunther Quandt had a stronger link with Nazi Germany
21:47than the supply chain of thousands of slave labourers
21:50in exchange for ammunition and batteries.
21:53His second wife divorced him
21:54and instead married one of the chief architects
21:56of the Nazi regime.
21:59Goebells, was the chief propagandist,
22:01and also doting stepfather of Gunther and Magda’s son -
22:04Harald Quandt.
22:06Harald Quandt grew up in
22:07one of the most radical families in the third reich,
22:22After the war,
22:23he became one of the wealthiest men in West Germany,
22:26but he passed away in an aeroplane accident
22:28at the age of 45 - leaving his descendants
22:30with hundreds of millions.
22:33Today his daughters and Goebbels step grandchildren,
22:35maintain a low profile,
22:37having their wealth managed
22:38through the Harald Quandt Family Office,
22:40which reports to have three sole
22:42and one majority shareholding
22:43in several financial service companies
22:45with approximately 17 billion dollars in assets.
22:50The inheritors of millions, are now silent billionaires today.
22:54But as interesting as Harald Quandt and his daughters are;
22:56it’s Herbert Quandt that deserves a bit more attention.
23:11Today, you can still find a BMW foundation in his name,
23:15which promotes responsible leadership.
23:18And Herbert Quandt was quite the responsible leader.
23:38Herbert Quandt, like his father, escaped justice.
23:40According to Benjamin Ferencz,
23:42a Nuremberg trial prosecutor,
23:44if all the facts had come out at the time,
23:46Herbert Quandt would have been prosecuted.
23:48But he wasn’t.
23:50Instead, he’d stay one of Germany’s wealthiest,
23:52leaving a fortune to children
23:54who still remain some of the richest people on the planet.
23:57Both Susanne Klatten and her brother, Stefan Quandt,
23:59have a near half ownership of BMW,
24:02with both serving on the supervisory board.
24:04And they still run a foundation
24:06in the name of their Nazi war criminal father,
24:09and even today seem to avoid full transparency.
24:48In a press statement to us
24:49the Quandt family office press team mentioned several ways,
24:53in which the family deals with their ancestors nazi past:
24:57One, Stefan and Gabriele Quandt have openly spoken about it
25:01in an interview with a german newspaper in 2011.
25:05Two, Since 2011,
25:07the family has supported the documentation centre
25:09for Nazi forced labour in Berlin.
25:12Three, Stefan Quandt and other family members
25:15met some former forced labourers in person.
25:18And four, Susanne Klatten supports different
25:21jewish organisations
25:22and has received a prize for her engagement.
25:25We also asked why the Quandts only commissioned research
25:28into their nazi past after a German documentary
25:31about this past came out in 2007.
25:34The documentary put immense pressure on the family.
25:37In their answer,
25:38the press office seems to suggest
25:40that the family was shaken by the reporting,
25:41but did not have all the facts
25:43prior to them being made public on TV.
25:46However, the documentary also showed
25:48the family’s unwillingness to help journalists investigate their past.
26:11The family also did not answer some of our questions.
26:14Questions like why they chooe to keep awarding the
26:16much criticised Herbert Quandt Media-Prize for journalists.
26:19Or if they are planning to change the name
26:21of the Herbert Quandt foundation.
26:23The biographies on both websites
26:24were sent to us by the press office.
26:26They mention some of his crimes,
26:27but commend him nonetheless.
26:29He supposedly was, quote:
Conclusion
26:39After the second World War,
26:41the German population was initially unwilling to discuss
26:43and accept guilt.
26:45This slowly changed over the years
26:47through an emerging culture of remembrance -
26:49zu Deutsch: Erinnerungskultur.
26:51This is seen as a national responsibility to accept,
26:54remember and learn from the collective radicalization
26:57of the country and the horrendous crimes of the nazi regime.
27:01This is formalised in the government financing memorials,
27:03museums and archives.
27:05Through history lessons and political education,
27:08the nation strives to make National Socialism
27:10and the Holocaust graspable on the one hand.
27:12And on the other, it intends to form personalities
27:15who can resist mass or genocidal violence.
27:18It’s meant to develop civil courage
27:20and a citizens' ability to take part in the democratic process.
27:24Erinnerungskultur is much debated in Germany -
27:26has it become too symbolic, maybe too self-serving?
27:29But only the fringes ever question its existence.
27:43To not partake in Erinnerungskultur
27:46is extremely questionable.
27:47Especially if significant parts of one's wealth
27:50originate in war crimes and exploitation.
27:53It should not be hidden;
27:54but remembered.