Full transcript
How Recruiters Read Resumes
0:00Stop being invisible to recruiters.
0:01You're competing with thousands of other
0:03candidates and your resume needs to
0:05stand out. I've hired thousands [music]
0:06of people and have reviewed tens of
0:08thousands of resumes. In the next few
0:10minutes, I'll show you six ways to make
0:12your resume [music] stand out, exactly
0:13what hiring managers are looking for
0:15when they decide who gets the interview,
0:16and fatal mistakes to avoid. Chapter 1,
0:18know how recruiters read [music]
0:20resumes. Here's what most people don't
0:22know. Resumes get read in three stages.
0:25Think of them [music] as gates you need
0:26to pass. First is the skim. It's under 2
0:29seconds. Then the scan, usually around
0:3210 seconds. [music] And finally, if you
0:33pass both of those, they'll study it,
0:36which could go like a minute plus. The
0:37next thing you're going to want to think
0:39about is that people read resumes in an
0:41F pattern. They go [music] down the
0:43spine and they look at the titles first,
0:45then they scan the resume looking for
0:47keywords. If those look good, then
0:50they'll read all your skills and
0:51bullets. I'll talk about keywords and
0:53how to structure your bullets in a bit,
0:54but this means that your top bullet in
0:56each position has to be amazing. If
0:58[music] that first bullet is strong,
1:00they will read the rest. If it's weak,
1:02then they're going to move on to the
1:03next person. And then soft skills, don't
1:05just list them. Demonstrate [music] them
1:07in your bullets. Led a team of five
1:09shows leadership way better than writing
1:12leadership skills in your skill section.
1:14There's other things hiring managers are
1:16judging you on in this process and
1:17they're not so obvious. I've shared
1:19those in this [music] video and I've
1:20even covered things that they likely
1:22won't admit. The link is in the
1:23description as well. All right, number
How to Add Resume Keywords
1:25two, you need to master the keyword game
1:27for your resume to stand out. Since
1:29recruiters and hiring managers are
1:30skimming, [music] they have specific
1:32skills in mind. And they want to see
1:33those keywords immediately before they
1:35waste any time reading deep. So you
1:37might be thinking, how do I find the
1:39right keywords? You need to look at the
1:41job description. And I recommend you go
1:42to the preferred qualifications or the
1:44nice-to-haves. That's their wish list.
1:46It's what they really, really want. Then
1:48you got to make sure that you check the
1:49boxes on the requirements. And here's
1:51the insider tip, even though
1:52responsibilities describe [music] what
1:54you're going to be doing, companies want
1:56someone who's already done these things
1:58before. So, even though they're about
1:59the future, [music] they're going to
2:00want to see that you've done them. Look,
2:01the hierarchy is simple. Preferred
2:03qualifications first, then requirements,
2:05[music]
2:05then responsibilities. And focus on the
2:07technical and hard skills. Those need to
2:09jump off the page. I'll show you what I
2:11mean by that when I cover writing resume
2:13bullets later in the video. Another
2:14crucial reason the right keywords make
2:16your resume stand out is because most
2:18companies [music] use an ATS for hiring,
2:20and there are thousands of applicants.
2:22Hiring managers and recruiters will
2:24usually filter the applicants by [music]
2:26keyword to get to a smaller pool of
2:28qualified candidates. If it's a graphic
2:30designer job, they'll filter by Adobe
2:32Illustrator. I've explained [music]
2:34everything you need to know about ATS
2:35systems in two of my most recent videos,
2:37so make sure to check those out if
2:38you're curious how that works. Tailoring
2:40your resume for each job can take
2:42forever, so here's a shortcut that could
2:43take minutes [music] instead of hours.
2:45Teal has a built-in job matcher that
2:47pulls the keywords directly from the job
2:49description and highlights them by hard
2:51skill, [music] soft skill, and job
2:52description section. And you can use it
2:54for free with the link in the
2:55description, along with the videos I
2:56mentioned earlier. Chapter three,
Context + Competence Test
2:58context plus competence test. [music]
3:00When hiring managers look at resumes,
3:01they're making connections as fast as
3:03possible, which leads me to the third
3:05way to make your resume stand out. You
3:07need to make your resume easily
3:08scannable for two things: [music]
3:10context and competence. Context means
3:12similarities. Have you worked in similar
3:14companies, used similar tools, been in
3:16the same industry? If so, you have a
3:18better chance of being hired. That
3:20domain knowledge really matters.
3:22Competence [music] is about specific
3:23abilities. If they need someone who's
3:25done customer activation or retention or
3:27conversion optimization, they're looking
3:29for those exact words [music] that they
3:30put in the job description. And
3:32sometimes they'll use specific tools or
3:34technologies as a proxy. If you know
3:36their tech stack, [music] you can
3:37probably do the job. Now, this test
3:39happens in seconds. Pass it and they'll
3:41keep reading, fail and then you're
3:42probably out. Number four, you need to
Best Resume Format
3:44format your resume for humans [music]
3:46and the ATS. Keep it simple. I know
3:48design can be the fun part where you can
3:50express yourself, but fancy layouts like
3:52Canva resume [music] templates can
3:54actually really hurt your chances by
3:55making it hard for the ATS to read and
3:57then even harder for people to skim. Use
3:59a single column resume. Two columns
4:01[music] might seem more efficient, but
4:03the ATS sometimes can't figure out the
4:05flow of the information and then when
4:07you upload that PDF or Word doc, it's
4:09going to have a really hard time being
4:10parsed to auto-fill the application for
4:12you. And here's what matters for humans.
4:14Page one has to be incredible. That's
4:16what gets them to keep reading. [music]
4:18If page one is clear, concise, and
4:20immediately shows why you're qualified,
4:22then they'll read page two. But if page
4:24one doesn't hook them, game over.
4:25[music] Clean design equals easier
4:28reading. Easier reading means they'll
4:30actually see your qualifications. Don't
4:32make them work so hard for it. So if
4:33you're using fancy designs or visuals on
4:35your resume, you're actually hurting
4:37your chances. The ATS won't read them
4:38properly, [music] so avoid these highly
4:40designed Canva resume. And I cover why
4:43they could hurt your job search in this
Resume Golden Rule
4:44video. [music] On to my fifth way to
4:46make your resume stand out. Here's my
4:48golden rule. Show the 10% you that's
4:50100% relevant to them. Look, your career
4:53is long and broad. You've done a lot of
4:55incredible things, but companies don't
4:57care about all that. They only care
4:59about what matters to them right [music]
5:00now. And when they're skimming through
5:02your irrelevant experiences, they may
5:04not ever get to the content that
5:06actually matters. Unless [music] you
5:07happen to be a perfect fit for a job, if
5:10you're not tailoring your submissions,
5:11you're going to be filtered out
5:12immediately. Period. Full stop. Now, if
5:15you use Teal, you can [music] paste the
5:16job description in. It shows you exactly
5:19which keywords you need to hit on your
5:20resume and you can adjust your bullets
5:22to match. Speaking of resume bullets,
5:25chapter six, achievement architecture.
How to Make Resume Bullets
5:27The sixth way to make your resume stand
5:29out is to structure your bullets based
5:31on
5:31>> [music]
5:31>> achievements and not responsibilities.
5:33Don't just show what you did, show
5:36[music] the results. Here's the formula
5:37that changes everything. Results plus
5:40metric plus context. Let me tell you
5:42why. [music] Because recruiters decide
5:44in seven seconds. Your impact needs to
5:47hit them immediately. All right, let me
5:49break it down. Result, [music]
5:50what changed because of you. Metric, the
5:53proof with specific numbers. [music]
5:55And context, a brief explanation of how
5:57or what you did. Here's an example. So,
5:59instead of writing responsible for
6:01social media management, [music] you
6:03write increased engagement by 150%
6:05through strategic content calendar
6:07implementation. Do you see the
6:08difference? The results come first,
6:10[music] increased engagement. Then the
6:12metric, 150%. Then the context, what you
6:16did to get there. You don't need a
6:17metric on every single resume bullet,
6:20but you absolutely need one in the first
6:22bullet of each position. [music] That
6:24first bullet is your hook. It's what's
6:26going to get them to keep reading. So,
6:28stop writing about responsibilities and
6:30[music] start showing why the business
6:32was better because you were there. Lead
6:34with the impact, back it up with
6:35numbers, then briefly explain how you
6:38did it. That's how you convert passive
6:39job descriptions into achievement
6:41[music] statements that get you hired.
6:43Look, the job's are just tough, but you
6:45don't have to be invisible anymore. Use
6:47these strategies, [music]
6:48get your resume right, and you're going
6:50to start getting noticed. Now, let me
6:52rapid-fire through some mistakes that
6:53get resumes rejected [music] instantly.
Fatal Resume Mistakes
6:55First, application forms. Fill out every
6:57question, apply early, and never lie.
7:00Companies actually read every single one
7:02of those responses, and [music] I always
7:04get super turned off with one-word
7:05answers. I mean, does this person even
7:07want the job? Are they putting in any
7:09effort at all? Second, graphics
7:11overload. Nobody takes those skill bars
7:13and charts seriously. [music] It's a
7:15weird self-assessment that actually
7:17makes your resume harder to read and
7:18harder to parse. Third, the kitchen sink
7:20problem. Don't throw everything on
7:22there. If you can't curate information,
7:24>> [music]
7:24>> it shows you can't edit and you can't
7:26prioritize, and you're making the reader
7:28do all the work. We don't have time for
7:30that. Here's my fourth tip, going into
7:32the AI personality void. I am all for
7:34using AI, but pure AI-written resumes
7:37lack personality [music] and
7:38consistency. And yes, we can tell. Make
7:41sure your voice comes through. There's a
7:43right way to use AI to get help, and I'm
7:45covering that in one of my next videos,
7:46so make sure to subscribe. And one more
7:48thing, if you're changing careers,
7:50>> [music]
7:50>> you need to build the bridge in your
7:52professional summary. You need to help
7:54readers understand how you [music] go
7:55from what you were doing to what they
7:57need. They won't give you the benefit of
7:59the doubt, so you have to connect the
8:01dots for them. I want you to know that
8:02you can control your system. [music] If
8:05you follow the right strategies and the
8:06right tools, you will start to see
8:08progress. You need [music] to stop
8:10guessing and start proving your value.
8:12Use tools that make your job search
8:14actually manageable. And outside of
8:16optimizing your resume, you should find
8:18ways to make yourself more hirable,
8:20especially in today's job market. This
8:21is going to be the topic of my next
8:23video, so subscribe to make sure you
8:24don't miss it. Remember, Teal is here to
8:26help you check your [music] format,
8:28quantify your achievements, and
8:29guarantee you're hitting the keywords
8:31hiring managers are actually searching
8:33for. You can try it for free, the link's
8:35in the description. And if you want to
8:36upgrade to get our best [music]
8:37features, I've got a special discount
8:39code for you down there, too. Thanks for
8:40watching, and I'll see you on the next
8:41one.