Novo Formato de Reels: YAPPING Content! PASSO A PASSO para fazer do jeito certo:

0:00Eping content or I content , the content

0:03format that is blowing up in the United

0:05States . And what's more , I believe it's

0:08worth it for you to put it into

0:10practice as well . That is why , in this

0:12video , before recording it , I watched

0:15five other videos on YouTube that

0:17talked about this topic , and I realized

0:19they were missing a crucial point for

0:22your content to work not only for reach

0:24, but to actually attract clients ,

0:26since my audience here consists of

0:28people creating content to promote

0:30their work . So I want to show you how

0:33you are going to do Eping Content to

0:35attract clients too and , of course ,

0:37improve your reach out there . Let me

0:39show you what that point is , because

0:41it's worth you doing it , you know ?

0:42Imagine making 7 million dollars with

0:46this content format , with IAP Content

0:49or Content . That’s exactly what this

0:52woman here , Jess , did . And that’s why

0:55I went to study with her to see what

0:58she thinks of this format , and what she

1:00does differently to get these kinds of

1:02results . Why ? I see other people

1:05talking about eping , saying they do

1:08eping , but none have had such

1:10impressive results as Jess . And

1:13precisely because she is a woman , that

1:15was all the more reason for me to study

1:17with her and understand her perspective

1:19on this format . And I want to bring you

1:21the points here for you to implement

1:23there as well . And to get everyone on

1:25the same page , Eping Content is this

1:27type of content right here . It’s

1:30content that doesn’t require a mega

1:33edit for your reels . The editing is as

1:35simple as possible , actually . And

1:38precisely because of this simplicity in

1:41editing , people already make a mistake

1:44there by thinking they are doing eping

1:47content . They think it’s just turning

1:49on the camera and starting to talk . But

1:51that is not what eping content is .

1:53I’ll show you exactly what it is , but

1:55I want you to already eliminate the

1:57idea that , " oh , so if I have an idea ,

1:59I'll turn on my phone and start talking

2:01, that's eping content , " it's not eping

2:03content , okay ? But yes , it has this

2:05look here , a more organic look , so much

2:07so that I like to call it " super

2:09organic , " right ? And then another

2:12confusion also emerged in the market ,

2:14and maybe you've even seen it , is that

2:16people started talking about the tactic

2:18of posting 100 times a day . Did you

2:21hear that ? And because the time this

2:24idea started to spread was similar to

2:27the explosion of IEP , people started to

2:30think that IEP means posting 100 times

2:33a day , and it doesn't . One thing has

2:36nothing to do with the other . You can

2:38post 100 times a day , you can , but to

2:40do it the right way , it's very unlikely

2:43you'll make 100 pieces of content in a

2:45day . You'll turn on the camera 100

2:47times and create content , but it won't

2:49necessarily be " ping content . " Why ?

2:52Because I'm going to show you here what

2:54really makes this " ping " work , right ?

2:57And another thing I like to make clear ,

2:59because the market gets confused , is

3:01that people think posting 100 times is

3:03a strategy , but strategy is the " why "

3:05behind your action . Posting 100 times a

3:09day is a tactic , it's an action . The

3:12strategy for posting 100 times a day is

3:14that people argue it adds up reach ,

3:16creates more familiarity , allows you to

3:18validate ideas , and helps you improve

3:21faster . Am I in favor of this idea of

3:23posting 100 times a day ? No , no , I'm

3:26not , because one , I can't do it . And I

3:29keep thinking , if I can't do it , why

3:31would I encourage other people to do it

3:32too , right ? And two , you don't need to

3:35if you can make this " ping content "

3:37here . And I also advocate that your

3:40comfort must be within your content

3:42strategy , otherwise it won't be

3:43sustainable . That's why many people

3:46start creating content , get excited ,

3:48then stop , then get a little burst of

3:50energy , do three posts , and stop again .

3:53Staying in this cycle , it's likely that

3:55your comfort is missing from that

3:57strategy . Now , let's not romanticize it

3:59, right ? I recommend that you post five

4:02times a week . Wait , if you still aren't

4:05able to do that , five posts a week at

4:07least , that is the goal I want you to

4:09reach . I want you to hit those five

4:12posts a week , at least , okay ? And so

4:16that you can hit this goal , I want to

4:18show you how this format works , since

4:20it saves editing time and makes it more

4:23feasible for us to hit this goal while

4:25creating content that actually works to

4:28attract clients . Look at what Jess did

4:31here : 7 million dollars in sales , right

4:33? So , what do you need to bring to your

4:37content to really do " ping content " ?

4:41For it to work , basically you take what

4:45is a content idea , right ? Here , look ,

4:48as if this were the idea . And before

4:51this actually turns into a Reel , into a

4:54post , it needs to go through here .

4:57Otherwise , it won't be an IEP content ,

4:59it’ll just be a video where you

5:01turned on the camera and started

5:02talking . And then the results might not

5:04be what you’d like . The main thing

5:07that makes IEP so interesting ,

5:09especially for this moment in the

5:11market , and why it has so much power ,

5:14is that here in the middle is the point

5:16that many professionals and service

5:18providers remove from their content

5:21instead of putting it into the content .

5:24And notice if you're doing that too ,

5:27because the logic is : I have a content

5:29idea . For this idea to really become an

5:33IEP post that will work , I need to add

5:35" you , " it’s having " you " in your

5:37content . What is this in practice ,

5:42according to Jess , for you to do this ?

5:47Having " you " here for your content , in

5:49Jess’s view , is making this Reel of

5:52yours , which looks like that organic

5:54conversation here , but knowing that the

5:57energy you imprint into your Reel is

6:02what the person is perceiving in your

6:03content . I’ll show you a practical

6:05example here of a Reel that has a lot

6:08of this energy . But what she brings up

6:10is that when recording , you have to

6:12have conviction in what you're saying .

6:14Nothing sells more than you having the

6:17conviction that what you're talking

6:20about is really something good for the

6:23person . This energy , this conviction is

6:25contagious . So much so that when you're

6:28talking to someone , even if it's a

6:30topic you love , if the person on the

6:31other side is talking to you while

6:33rolling their eyes from sleepiness , are

6:35you excited for that conversation ?

6:37Probably not . And because this content

6:40doesn't have a bunch of editing and

6:42things flashing on the screen all the

6:44time , the energy you imprint is even

6:47more important , because you don't have

6:49the editing resources to help you . Now ,

6:52I'm going to show you an example of IEP

6:55content and I want you to notice the

6:57energy being communicated there , okay ?

7:01Look. I know it’s in English , but you

7:14don't need to understand what he's

7:15saying to see the energy he's speaking

7:17with , the expression he's using here .

7:20He must have taken his way of speaking

7:23and refined it to make it more

7:25energetic . Look , from the very

7:28beginning he starts off , he already

7:29starts by bringing this energy . And

7:32another interesting thing I want you to

7:35notice here , he is one of the people

7:37who is also doing a lot of IEP content .

7:40And this content , what he's saying here

7:43is that he scripts his content . He

7:46doesn't just turn on the camera and

7:47start talking ; he organizes his

7:49thoughts . And remember I told you that

7:51a mistake people often make is thinking

7:53they can just turn on the camera and

7:54start talking ? But if you're thinking ,

7:56" Sandy , but I have trouble actually

7:59organizing my thoughts . " I have this

8:01difficulty making what I'm saying more

8:03interesting , even to convey that energy

8:05, that conviction . I understand you so

8:07well that I’m extending an invitation

8:09for you to join my live immersion ,

8:11because there I give you the structures

8:13to organize your thoughts , and since

8:15it's live , I can analyze the scripts

8:17created there . I’ll leave the link

8:19below for you to see exactly what you

8:22get in the immersion , but you will

8:24leave with at least four Reels ready ,

8:26knowing what you need to do for those

8:28Reels to work in one day — four Reels

8:31ready . That’s why I told you that

8:33this goal of five would be easy to hit .

8:35I’ll leave the immersion link down

8:36below ; I'll see you there , okay ? Let me

8:39analyze your script . But let's keep

8:41going so you can have this engaging

8:43content . Besides this energy you’ve

8:45already seen an example of , another

8:47thing you have to bring is : when you go

8:49to record , you already think , " How will

8:51I improve someone's life with this

8:53content of mine ? " When you're

8:55organizing your thoughts within the

8:57structures I’ll show you in the

8:58immersion , you have to think about how

9:00the person's life will get better ,

9:01because that's what will make your

9:03content even more interesting . It will

9:05have energy , the person will leave your

9:07content better off , and there is still

9:09one more point for your content to be

9:11good . And this point , I confess to you ,

9:14was a point that put me on the map and

9:16gave me a space here in the digital

9:18world , but I ended up putting it aside .

9:21I’ll show you the point , I’ll share

9:23with you a bit of my journey and how

9:26I’m doing this so that now , being

9:29seen as an expert , I bring this point

9:31into my content . Let me show you ,

9:33you’ll understand . For content to be

9:36successful , you know , to work , it's

9:39interesting that you bring your journey

9:41. You have to be in your content , right

9:44? So , it also has to have your journey .

9:47But what is the difficulty you might be

9:49feeling , which was a difficulty I felt

9:51too ? The thing is , if you’re an

9:54expert in your field , you might look

9:55around and think : " Man , I don't have a

9:57journey anymore , I'm not at zero to

9:59start as a beginner , to show how I’m

10:01getting there . " I’m already here ,

10:03I’m already at this stage of my life .

10:06And added to that , if you’re in a

10:08phase of " okay , I’m an expert , but I

10:10want to reach a bit higher , I want to

10:12earn more , " comes the discomfort of

10:14sharing with people that you want to

10:16earn more , because you might think : " If

10:19I say I want to earn more , they’ll

10:21see that I still don’t earn as much

10:23as I’d like . " There’s the

10:26discomfort of , oh , they’ll think

10:28I’m greedy , and all sorts of things

10:29start entering our heads , right , that

10:31stop you from sharing the journey you

10:33know you’re living . But I also want

10:36to show you here that there are

10:38journeys you’re living that aren’t

10:41that uncomfortable to show . And I tell

10:43you this because I started in digital ,

10:46my Sandy Morais profile , I didn't start

10:48by saying : " I am an expert . " On the

10:50contrary , I started by saying : " I’m

10:52starting this profile from scratch ,

10:53I’m going to share everything I know

10:55and you’re going to see me growing

10:57here in digital . " When I reach the

10:58level where people start looking at me

11:01as an expert , I no longer have that

11:03narrative , I no longer have that

11:04journey to tell , because people already

11:07see me as an expert . So , what other

11:09journeys do I have to bring in there ? I

11:13could bring to my content that , because

11:14I fell for the expert trap , right , I

11:16thought I didn't have a journey anymore

11:18, I only had my knowledge to pass on , I

11:19didn't have a journey to share with

11:21people . So I was missing that

11:25opportunity until I realized that ,

11:28curiously , when we go to work , you

11:30enter your office , anyway , you say : " My

11:34work day has begun . " Isn't that right ?

11:37Because in your day , several things

11:39will happen , there will be several ups

11:41and downs , there will be doubts , client

11:43service , ideas you have , all of this

11:45that you experience in your day can be

11:47a journey . If you bring this to your

11:50content with this journey perspective .

11:52And what is a crucial point here as

11:54well , for this to work ? I’ll even use

11:57this video as an example , because it

11:58will add to the things we’re talking

12:00about here . He brought the energy to

12:03speak , right , his content . But what is

12:06the theme of this post ? See , he's

12:09talking about how I write my script , my

12:11content , to make it sound natural . Then

12:16he starts : yes , I script all my content

12:18, and notice , he says : " I script my

12:21content , I'll show you how I do it . "

12:24It's this journey , it's something he's

12:26experiencing now , what he's doing right

12:28now . This is the journey that you can

12:31bring into your work . Things you're

12:34doing now with your client , things

12:36you've just experienced , things you've

12:38just solved . And I'm only talking about

12:41your professional journey here . Not to

12:44mention your personal journeys that

12:45you're going through , maybe you're

12:47starting to cycle . You could definitely

12:51bring that into your content , because

12:53it's part of who you are and part of

12:55bringing that journey . Are you getting

12:59this point that your daily experiences

13:01can be small journeys you can transform

13:04into content ? It doesn't have to be a

13:07hero's journey , it just needs to be the

13:08journey you're experiencing . Just like

13:10the guy I brought up to you . He's just

13:12saying that he writes his script and

13:14he's going to show how he does it , but

13:16it's a journey he went through . And

13:19another thing , an " apping " [ insight post

13:22] , it's very much about an insight

13:24someone had , a realization , something

13:26they learned , but for this to work ,

13:29that insight has to be delivered as a

13:31journey . Why ? For you to have had that

13:35insight , you weren't just looking at

13:37the technical side , hardly . Or if you

13:39were , it was after you experienced

13:41something , studied something , and that

13:43insight came to you . So , whenever you

13:47want to create , starting today , an "

13:49apping " post , about an insight you had ,

13:52even within your work , tell people how

13:54you had that insight , because then

13:56you'll be telling the journey of how

13:59you arrived at that idea , and you'll

14:01make your content more interesting and

14:04check off these three points that make

14:06an IP good , deal ? So now is the time

14:10for you to leave your like , if you

14:11haven't yet . And here is my invitation

14:14for us to do this script live so that

14:16in one day you walk away with four

14:18scripts ready . I'll leave the link here

14:20in the first comment . And another thing

14:22, remember you can feel free to comment

14:23because people have already told me

14:25about my video : " Wow , your content is

14:26very good , " but no one comments . I

14:27honestly think it's because I don't ask

14:29people for comments . But now I'm

14:31reinforcing it . If you liked this video

14:33and had any insights , feel free to

14:35share the ones you'll turn into action

14:37here . Who knows , someone might want to

14:39check out your work , alright ? See you

14:41in the next video .