Full transcript
The ICM method and the scaling problem
0:00So, you're using folder structures and
0:01second brains and all of these things.
0:03You're using my ICM method if you've
0:05been following me for a while. And if
0:06you haven't, maybe you've been
0:07structuring prompts and data and ideas
0:09in a really good folder structure
0:10instead of making agents. Well, one
0:12problem that everyone's having is
0:14scaling and deploying it. And a lot of
0:16my members and a lot of people in my
0:17community have been wanting something
0:19where they can share, work together on
0:21documents, things like that. And that is
0:23exactly what we built and it is live
0:25today. Rather than give you the usual
0:28spiced-up perfect demo, this is alpha,
0:31but it works. It works the way I want it
0:33to and I'm super happy with our final
0:35version here for alpha 1.0 or I guess
0:38alpha 0.01.
0:40Uh and we're just going to dive into the
0:41ways I think you could use it, the ways
0:43it solves problems with deployment of
0:45folder structures, ignores a lot of the
0:47need for a whole bunch of crazy agentic
0:49work, and uh also is just a video for
0:52all of my members that are about to use
0:54it uh to kind of help them understand
0:56how, what, and why. So, let's go ahead
0:59and dive right in. Now, right off the
1:01bat, it's simple, right? Let's say
1:03you've built out some sort of folder
1:05structure that tracks things, right?
1:07It's using my ICM method or maybe you're
1:10using Kaparthy's LLM Wiki, right? You've
1:13got folders, you've got markdown files.
1:15When I ask the agent a question, as it
1:18travels through the folders, it follows
1:20through, it knows where to go, and
1:22becomes the agent I need at the time,
What we built, and why it's live today
1:26right? So, if I'm using Claude Code or
1:28Claude Code Work or I'm using it in VS
1:30Code or I'm using Codex or Gemini CLI,
1:34when I say what workflows are still
1:36needing to be built for my data and
1:37finance teams, instead of some random
1:39agent that someone built that has all
1:40sorts of infrastructure, I'm using one
1:42model with a good harness, it reads the
1:45file map, decides what it needs to know
1:47and where it needs to go based on the
1:49question, reads all of that stuff, and
1:51immediately brings it to me, so I can
1:53quickly find and understand those files
1:55and do work inside of it, right? Way
1:58more efficient. This is why we've got
2:0043,000 people, almost 44,000 in our
2:02community. But again, this is great and
2:04it needs a folder. It needs folder
2:06structure. Mouse to that runs locally
2:09and it's hard to deploy this in certain
2:11ways. People are using GitHub, there's
2:13different tools out there, but there's
2:14no place to really organize it all
2:16together. Well, we decided and have been
2:19building that for a while to make it
2:21simple, keep it strong, but get the
2:23value that you would without having to
2:25build brand new agents and all of these
2:27other things. The other side of it is Y
2:30Combinator has given requests for
2:31startups as of 2026 fall and they want a
2:34cloud for small software and multiplayer
2:37AI. Essentially, they want purpose-built
2:39tools that can just deploy quickly,
How the ICM folder method works
2:41right? Obviously, we have amazing
2:42deployment layers like Azure and AWS for
2:44big software that scales, but how can we
2:47have cloud or scalability for these
2:49small deployments internally or if
2:51you're a solo operator or smaller
2:53company, how can you deploy processes
2:55with authentication, permissions, things
2:58like that and actually move it forward?
3:00Well, sometimes you don't even need
3:01software. You just need some good
3:03folders with good prompts and the AI is
3:05the runtime and you'll get the outcome
3:08of that software. So, how do you deploy
3:10that? The other side of it is
3:12multiplayer AI. Well, you've deployed
3:13these things, we have these chats, but
3:15right now it's just me and Claude or me
3:17and Codex. I don't Unless someone has my
3:19login information, it's hard for us to
3:21work and be inside of the same chat
3:24uh to continue on. Like if I kick Claude
3:26off and walk away, can someone be able
3:28to jump back in from anywhere in the
3:29world? Well, we solved that as well. So,
3:32let me give an example what my community
3:34is about to be testing and a lot of our
3:36VIP members. So, every week we do
3:38something called high tea and inside of
3:40high tea, I record, we answer questions,
3:43we build out stuff. Uh people are
3:45building their own versions of ICMs on
3:47their own process here. And essentially,
3:50what I've done is locally, I've created
3:53a main workspace, a main ICM template
3:57that actually has to do with that,
4:00right? So, if I come in and I go, this
4:03is a local folder that's usually on my
4:05computer, right? And so, if I go look at
4:07it, right? It's got all my folder
4:09structure, it has workflows, it has each
4:11of our sessions where we're talking
4:13about second brains, where I talk about
4:15teams, all of these different things.
4:18And so, if I right now want to give this
4:20to people and have them use it with
4:22their own AI, I have to send them the
4:24zip file. They have to download it. They
4:25have to make sure it works. They make
4:27sure that they have Claude or Codex or
4:29all of these things installed. But now,
Why this matters: a cloud for small software and multiplayer AI 06:40 Demo: the High Tea vault, templates, and workbenches
4:32what they can do is they can just come
4:34in and as long as they're part of my
4:36organization, and of course, I can
4:38manage users, which I'm about to invite
4:40a whole bunch of people to this, then
4:42they can just come in and they can look
4:43at it and go, oh, you have a template
4:45here, which is, you know, basically just
4:47an uploaded folder. There's workbenches
4:49inside of it. And essentially, what this
4:51means is it's copies of that workflow,
4:54of that ICM template that are being run
4:57inside of a Docker container. So,
4:59essentially, a lot of people are
5:00building or creating and buying, uh, you
5:03know, Mac minis or creating virtual
5:05operating systems. Well, we said, why
5:07don't we just run up containers that act
5:09as these operating systems for you so
5:10you can keep everything secure, it's
5:12separate from all of your stuff, but it
5:14still operates like it's running locally
5:16on your computer,
5:17uh, with a lot less compute, right? I
5:18mean, we're still paying a bit here or
5:20there, but nothing bad. And so, you can
5:22come in and we've created a workbench. I
5:25can create multiple chats inside of
5:26this, right? As if I would sitting
5:28inside of my VS Code or inside of my
5:31Claude, I'd have multiple chats, right?
5:34The problem is how people connect to it,
5:36when they connect to it, the
5:38editability. Currently, it's editing
5:39stuff on my computer, which is
5:41problematic if other people are going to
5:43work with me. So, instead, again, this
5:45is deployed as a container. So, I
5:48created a chat that comes in and I say,
5:50"What question should my VIP members ask
5:52about how to use this?" And as you can
5:54see, when you come inside of here, we've
5:56got it just like you could look at it
5:58anyway. It renders the markdown. If you
6:00want to look at the source of the
6:01markdown, it's there. If you want to
6:03download anything, there's options to
6:05download certain stuff. You can
6:07immediately have the entire beautiful
6:10process of my ICM method, my research
6:12paper, but all deployable in cloud. And
6:15so, not only can I access this chat, and
6:18not only is this not just Claude Sonnet,
6:20this is Claude Code running with Claude
6:23Sonnet as a model. We could use any
6:24harness. We could use Hermes with Kimi
6:26K2. We could use anything. At this
6:28point, we're offering a free version of
6:30it through Anthropic, through these
6:32areas of Claude Code inside of it,
6:34because well, we like it, we trust it.
6:37And honestly, I'm able to handle a lot
6:39more token consumption there for reasons
6:42I'll explain in a moment. But, it
6:44immediately is navigating, walking
6:46through it, diving into these processes.
6:49You can see it's reading as if it is
6:51locally, going and diving through it.
6:53And now, anyone else can come in and ask
6:56questions, work with me as if I would be
6:58working on it. Or if I'm currently
7:00working on this package, like I would be
7:02in VS Code or in Claude Code, we can now
7:05work on it the exact same way with no
7:07decrease in quality or ability, right?
7:10No decrease there. And on top of that, I
7:12can start a new chat, which now all
7:15three of us can be doing different tasks
7:18on the same folder structure. And as one
7:21person is editing it, I can also be
7:23editing it. But, we can protect certain
7:25parts of it. We can edit certain parts
7:27of it at certain times. So, now context
7:30is shared as we're working. So, we get
7:32to work together. It's not deploying it
7:35and pushing it and sharing it constantly
7:37and waiting until it updates. It's all
7:39in the cloud and live. And the best part
7:41is, maybe I finish working on this
7:43computer and want to log in on my
7:44laptop, it's right there. Maybe I want
7:46to share the link with another member,
7:48it's right there. Maybe I want to start
7:49a new one with a different company, it's
7:52right there. And it's all deployable,
7:54easy to use, easy to read, it renders
7:57HTML if we really want to do that as
7:59well, and it has it all built out
8:01inside. Now, the initial ones that I'm
8:04launching to my community are going to
8:05be a vault of all of our ever sessions
8:08and them able to essentially query it
8:10and ask it questions. We can go back to
8:13all of our previous talks and the
8:14packages that we built out together, and
8:17they can even upload and talk about it
8:19in their own way. We get to see what
8:20other questions people are asking and
8:22really just explore what it means to
8:24work together in augment, cuz I don't
8:26think this type of workflow's been
8:27available for anyone yet. So, there's
8:29still a lot of questions we have to ask,
8:32right? The other one is also a workbench
8:34or an ICM to be able to audit your own,
8:37right? If you're building these locally
8:38on your computer, I have a GitHub repo
8:40that dives into it and does it for you,
8:42but what if you would ask questions
8:44about how to do this? So, I built an ICM
8:47of corpus of processes of what it means
8:50to talk and work together and build out
8:52into this. What does it actually mean?
8:54What can I do? How can I ask questions?
8:57You could upload a markdown file of your
Working together live in the cloud, from any device
9:00ICM that describes it, and this will
9:02audit it and you can see, and then guess
9:03what? I can see what questions you're
9:06asking, so we can work together. But,
9:08where is this actually going? Where do I
9:10see the big long-term value? Well, that
9:13goes for how I'm using it internally
9:14with my company and what it means to
9:16have a company brain, to work together
9:19at a deployable level and still have
9:21control. And in order to do that, all I
9:23have to do is go to my other
9:25organization. So, here's all my
9:27workbenches and ICMs, but if I come over
9:29to my main company area, I can actually
9:31go and see I have multiple templates
9:34here. And here is some data and
9:36templates we're actually using
9:37internally. These are second brains or
9:39workflows that we built for clients that
9:42we are working with, right? And if we
9:44were to dive in and look, there's
9:46nothing in this one. So, if I started a
9:48new workbench and said, "Let's chat
9:51about our work with Field so far."
9:56Immediately, I now need to name this
9:58workbench. What we're doing is we're
9:59copying my ICM, my folder. Now,
10:02originally, this is locally on my
10:04computer in VS Code as a folder. But
10:07now, it's deployed and it is currently
10:09deploying this into a container.
10:12Um main. We're just going to make this
10:14the main one where most of our chats
10:15are. Immediately, I now have a perfect
10:18place to go ask,
10:20"What did we do in Chicago?"
10:24Chicago?
10:26Immediately, what's actually happening
10:29is it's looking at these questions.
10:31Right now, we have a version of Claude
10:33Codec going in, reading through all of
10:35these, looking through commands, and
10:37deciding how to ask. And the best part
10:38is, I don't have to sit here and think.
10:40I can immediately just bounce out.
10:42That's going to sit there and work. I
10:44can make a new chat in the same field,
10:46immediately start working on some
10:48project, and just come back to this when
10:50it's done actually chatting. The other
10:52thing that I can do is someone else can
10:55now ask questions and dive into it,
10:57right? If we come in here and we have a
10:59test workbench, I'm asking what we're
Building a company brain from your client work
11:02doing for this company. I say, "Hey,
11:03what's in week two?" Someone else has
11:06already been building all of these
11:07files, talking about what our workshops
11:09are looking like for this client, who
11:11they are, intake forms with them, and
11:14it's only inside of my organization and
11:16the people I allow to see it that have
11:18access to it. It immediately tells what
11:20we're doing, what kind of work we're
11:22doing, what days, because it's just
11:24pulling from our folders and files on
11:26this work. But I don't know if you
11:28noticed this earlier, there was another
11:30chat here. I didn't start this chat. One
11:32of my team members did. And he wanted to
11:35know, "Hey, what's going on in this
11:36workspace?" He's onboarding to this
11:37client. Immediately tells everything
11:39about the workspace, what we're doing,
11:41who we're working with, how we're doing
11:43it. Hey, can you find information on the
11:4514th August drop? Oh, yeah, okay. Boom,
11:47boom, boom. We've created a company
11:49brain with two buttons. We created a zip
11:52with a bunch of folders and information
11:53and markdown files, and we uploaded it
11:55here and deployed it. And then, I can
11:57jump in and say, "Oh, I'm in this chat
11:58now, by the way." Okay. Cool. Thanks for
12:00being here, Jake. Now, we both can work
12:03on a similar project. We both can send
12:05out a version of Claude code. Again, it
12:07could be any other one, but a really
12:09good model to build, add to this
12:11workspace, look, create, and work
12:14together without me having to email
12:15these back, upload it to GitHub, send it
12:18somewhere in Google Drive. No, it's all
12:20here. It's our company operating system.
12:22A true agentic OS. But, there's only one
12:27agent. We don't need hundreds of agents
12:29moving things everywhere. It's just
12:31folders and files. One key point of
12:34failure, that's separations of concerns
12:36that allow us to audit it and govern it
12:38so much better. And all I have to do to
12:41create another client, another place, is
12:43either organize, right? Create another
12:46organization, or I can manage API keys,
12:50I can manage external APIs, so things
12:52that aren't even AI. If I have
12:54connections to Google Drive or anything
12:56like that, it's as simple as throwing it
12:58in here. It never gets added to the
13:00workspace. It never gets added to the
13:02folders, so it can't ever get leaked.
13:04It's separate. It is a separate call. On
13:07top of that, I can add new model
13:09providers. If I want to add in something
13:11from Anthropic, or if I wanted to add in
13:14something from uh maybe we want to do
13:16Google Gemini or XGrock. Maybe I have
13:19local models. Being able to throw that
A teammate jumps in and onboards to a workspace
13:21in here is the main goal. Some of this
13:22is still being tested, full
13:23transparency. Uh but, that is the main
13:26area. And then, of course, if I want to
13:28manage all of my templates, the ICMs
13:31that are being uploaded, it's all right
13:33here. And I can log in, join in, and ask
13:36about my company, right? So, this is my
13:38management that I have for my entire
13:40Aduba, and it's never been used before.
13:42I just uploaded the zip file. I say, uh,
13:46"Where are we in our fundraising, right?
13:50Now."
13:51And again, I haven't made the workbench
13:53yet. It automatically makes the
13:54workbench. I'm just going to call this
13:56one main as well. Sh- opens up the
13:59container, opens up the actual
14:01processes, deploys it as a simple
14:03folder, and immediately makes a request
14:06to our Claud process. Now, while that's
14:09sitting there, immediately pulls it up,
14:11it's going to start working and
14:12answering my question for me. And you
14:14see, while that's finishing, I can go
14:16back to my other workbench that we had
14:19asked earlier, remember? And so, we can
14:21just go out, go back to our templates,
14:23come over to the main field team one.
14:25And look, it should be done here.
14:27Amazing, right? Let's chat about our
14:29work with field so far. What did we do
14:31in Chicago? And also, while it was
14:32thinking, I threw in just explain in
14:34bullet points. And that's the best part
14:36is while it's thinking, you can actually
14:37throw it in, right? It's this process of
14:40collaborative work together. Not just
14:42one output done, one output done. Claud,
14:44code, codex, all of these things, they
14:46have the ability to continue chatting
14:48while it's thinking. And we wanted to
14:50make sure that that was in here, too.
14:52Now, as we come through, here's the
14:53Chicago work, built in bullet points.
14:55Here's what we did, who we worked with,
14:57here's the main programs, all of that
14:59stuff. I now have a company brain that I
Managing it all: orgs, API keys, model providers, permissions 16:40 Querying fundraising data and anonymized readouts
15:01can query quickly, easily, with very low
15:04deployment needs, but all of the good
15:06stuff of enterprise deployment. I can
15:08share this with multiple teams, we can
15:09chat together, and more importantly,
15:11this isn't just pulling from everything,
15:13it can edit and access this. It can
15:16change each of these processes and
15:18ideas. It can change the fonts or the
15:21skills or the ideas while we're working.
15:24It is not just a skill that it is
15:27editing of folders and files. It is a
15:29breathable workable workspace that
15:32multiple people can edit together and
15:34keeps everything up to par. And if I
15:37come back to the conversation where I
15:38asked about our fundraising goals, I
15:40noticed that in the chat above, it gave
15:42me very specific details cuz it has
15:44access to all of that. It's all in
15:45siloed data and we have it elsewhere,
15:48but I just needed it anonymized so share
15:50it on the screen here because some
15:51things we don't want to share. And so I
15:53simply said, "Oh, hey, give me a readout
15:54that's slightly anonymized."
15:55Immediately, that's exactly what it did.
15:58It knows my processes, who we've talked
16:00to, where we're talking about due
16:01diligence and processes, different
16:04pipelines and ideas, what we've closed,
16:06and it even gives me a quick little look
16:08of where it's been looking. If it was to
16:10add anything or edit anything, I can
16:13easily wander in and everything is
16:15human-readable.
16:17There's no crazy agentic infrastructure.
16:19There's not multiple agents doing crazy
16:21things. It's all right there, simple to
16:24build in, simple to iterate on. And that
16:26is the power of a lot of this. Now, it
16:28is early on. I want to make this very
16:31specific cuz right now we're having
16:33people come in and test inside of
16:35organizations we create. But in the
16:37future, many of you will be creating
16:39your own organizations. You might have
16:40multiple for different clients or maybe
16:43you have your own company's
16:44organizations, and inside of each one,
16:47you have workbenches for each client,
16:49right? It's a very dependent thing. But
16:51just by naturally uploading these
16:53folders, these files, these areas,
16:55putting it here, you're creating the
16:57company brain as you do your workflows,
17:00as you learn how to use this. You can
17:02easily delete and move and edit it. You
17:05don't have to go and talk to some vendor
17:07to change their agentic workflow and
17:09then decide where their LLM wiki second
17:11brain should design it in. You're in
17:13control. You know where the folders are
17:16and how they are. You can decide who has
17:17access to what and where who can and
17:20can't change certain things, what your
17:22users are doing, where their roles are,
17:25inviting them at scale and bulk, or
17:27inviting them back. In my idea of the
17:29future, this is a great platform to
17:32handle a lot of the problems we've been
17:33seeing when working with companies that
17:35were trying to get ROI in AI. Now, I
17:39could probably going to do a lot more
Where this goes, and why you stay in control
17:40videos to kind of exemplify this, but I
17:42just wanted to do a quick launch video,
17:44show what's out there, give that idea.
17:46Again, this is only launching to our uh
17:50main uh alpha testers first, people that
17:53are getting approved through VIP for two
17:55big reasons. One, I'm covering all the
17:57AI costs right now. You don't even need
17:59to have a Claude Code Max account to get
18:02the ability or capability that would
18:03have been with Claude Code or Codex. We
18:05are covering those costs. Because of
18:07that, uh it's going to cost us a little
18:09bit of cash more people that use this.
18:11Luckily, uh Anthropic as well as others,
18:13we're on the scaling tier, which is the
18:15highest tier that you can have with next
18:17to custom. So, we get over 10 million
18:19tokens per minute. Uh we get over
18:21$200,000 in max spend if we really
18:23wanted to do that. But, this is going to
18:25be a lot of money that I'm spending
18:27testing this for you all, solving these
18:29problems for you. So, I need people to
18:31pay, or else we're going to just not be
18:33able to scale with this. As we learn how
18:35much it costs as we go through it, we're
18:37going to allow people through. The other
18:39side of it is, when we see people
Alpha access and why we cover the AI cost
18:41working well with it and they have a
18:43good use case, we're going to allow them
18:45to put their own API key in, or even in
18:48the future, just put your subscription
18:50that you're already paying for with
18:51whatever service provider it would be
18:54inside of it. And that's a real big goal
18:56there. Uh but that's just super
18:57important. We have a lot of credential
18:59usage and dashboards of how many credits
19:02people have, people requesting more
19:04credits. So, if you want to use your own
19:05AI API key, a company doesn't have any
19:08AI accounts at all, you can just walk
19:10in, build their stuff, have them log in,
19:12and it's super low friction. Uh we also
19:15get to look at users' dashboards, and
19:17we're creating different versions of
19:18this, which of course will be updated
19:20with time. This is early alpha.
19:23Uh but that's it. Right now, I think
19:25over the next 2 weeks, it's just going
19:26to be a lot of testing, a lot of work,
19:28seeing how people work together. I'm
19:30really, really interested to see how we
19:33kind of do this multiplayer AI work in
19:36chats together, ask questions, build
19:38together. I'm excited to see where
19:40that's going to go. And it's finally at
19:41a point where it's actually working in
19:43high quality. It knows how to navigate
19:45folders, build things, create HTMLs,
19:48install packages, uh use Python, use
19:51Playwright and Chromium, all the good
19:53stuff that you would get out of these
19:54coding agents, but in a in a multiplayer
19:57environment, so to speak. Uh so I'm
19:59excited to see what we can do. Uh if
Wrap up and how to get involved
20:01there's anyone who wants to work heavier
20:03with this, I have the email uh
20:05info@aduba.ai
20:07um
20:07or .aio, sorry.
20:10And of course, in our VIP community and
20:12our Discord, we'll be sharing a lot more
20:14about that. We will be doing a larger
20:16public release uh little by little and
20:18getting people involved. You can sign up
20:21right now, even if you're not part of
20:22our community, you just won't have
20:23access to anything. Uh and so we can get
20:26you into the system and start getting
20:27you there. Uh but as always, uh you
20:29know, we're in alpha right now, and we
20:31need people to test it. So, hopefully
20:33this is interesting to all of you.
20:34Hopefully you see the crazy use cases
20:36that you could rip through on this and
20:38uh want to explore. And uh in the
20:40meantime, before all that, uh happy
20:43learning, and I can't wait to see what
20:45we build together. Thanks, everyone.