The Science-Based Method To Create Irresistible Ideas

0:00Today we're talking about ideas. If you

0:02want your videos to perform better, you

0:03have to improve your idea process. This

0:06is the most important aspect of content.

0:08Nothing else matters if the idea is

0:10weak. Now, here's the truth about ideas

0:12that may surprise you. The top creators

0:14you look up to, they're all using the

0:15exact same process to find and develop

0:18their ideas. They've all built an idea

0:20mining system, and that really is the

0:22secret for how they're growing so fast.

0:24Their ideas are just better. So, in this

0:27video, I'm going to walk through the

0:28step-by-step process for how you can

0:30build the exact same idea mining system

0:32for yourself. It's just three steps, and

0:34if you do this, I guarantee your videos

0:36will perform better. I know this works

0:38because content is all I do all day

0:40long. I have a million followers. I've

0:42done billions of views, and my idea

0:44mining system is the reason I can go

0:46viral whenever I want. All right. Now,

0:48before I break down the process on how

0:49to build the idea mining system, let's

0:51just get crystal clear on what a video

0:53idea actually is, cuz it's probably not

0:55what you think. Most people think the

0:57video idea is just the topic. But that's

0:59only one small piece of it. A video idea

1:02is made up of seven different

1:03components. I call these idea Legos. You

1:05have the topic, but you also have the

1:07angle, the hook, the story structure,

1:10the visual format, the key visuals, and

1:12the audio. Think of these seven

1:14different components as Lego bricks that

1:16assemble together to create a unique

1:18video idea. Now, let's just define each

1:20of these seven pieces very quickly so

1:22you know exactly what I'm talking about.

1:24The topic is the one sentence simple

1:26description of what the video is about.

1:27But the angle is the combination of the

1:30premise, take, and interesting key facts

1:32that are used to explain the topic. So,

1:35you could have two branding videos about

1:36Apple. One of them about the history of

1:38their logo design and the other one

1:40about a specific ad campaign from 2004.

1:43These are very different videos. Similar

1:45topic, completely different angles.

1:47Okay, let's keep going. The hook

1:48structure is made up of three parts. The

1:50spoken hook, what is said. The text

1:52hook, the text that is shown on screen,

1:54and the visual hook, what is shown and

1:56how it's shown. The story structure is

1:58the way the story is delivered. Could be

2:00a breakdown, a listical, a tutorial.

2:02Think of it like story blocks or an

2:04outline structure that determines how

2:06the story flows. The visual format is

2:08the way the video is laid out visually.

2:11Could be green screen, could be a POV

2:13vlog, could be a faceless music only

2:15text conversation. There are dozens and

2:16dozens of winning visual formats. But

2:18just think of this like the visual

2:20layout of the video. Then we have the

2:22key visuals, which are the actual

2:23visuals used in the layout. It's what's

2:25actually shown on screen. The A-roll,

2:27the B-roll, the animations, etc. The

2:29visual format is how the visuals are

2:31laid out and sequenced. The key visuals

2:33are the visuals themselves. And then

2:35lastly, you have audio, which is either

2:36the background music or sound effects.

2:39Now, every video is a combination of

2:41these seven Lego bricks. And this is

2:43really important because knowing this

2:44and thinking in these Lego brick terms

2:46will completely change the way you find

2:48and develop video ideas. So, as we build

2:51the system for finding better ideas,

2:52just keep those seven Lego bricks in

2:54mind. We'll come back to those in a

2:55second. Okay, now let's get to the good

2:57stuff. This is the three-step system for

2:59coming up with better content ideas so

3:01that you get more views and grow faster

3:02on social media. Step one is called

3:05outlier research. The first step in the

3:07process is to find other videos in your

3:09niche that have already performed well.

3:11We call these outliers and we measure

3:13them using an outlier score. An outlier

3:15score takes the views of one video

3:17divided by the average views of that

3:19channel. So, for example, if some video

3:20gets 100,000 views and the average views

3:23on that channel is around 10,000, that

3:25would be an outlier score of 10x. Now,

3:27outlier scoring is really important

3:28because it helps us compare different

3:30sized channels apples to apples. Small

3:32channels typically don't get as many

3:34views on average. But if they have a

3:35banger video with a 50x outlier, then

3:37that signals something different

3:39happened there that's worth studying. So

3:41outliers are the core to everything we

3:43do when it comes to idea research. And

3:45it makes sense, right? If I showed you a

3:46hundred videos and said, "I'll give you

3:48a million dollars if you can make one

3:49that beats all 100." What would you do?

3:52Well, the first thing is you would rank

3:53the hundred from best to worst. And you

3:55would study the best ones. You look for

3:56gaps, identify where they were weak, and

3:58then try to make your version better

4:00than the weak points of the best videos.

4:02Well, those best examples are called

4:04outliers. They're the outperformers. All

4:06right. Now, I'm going to explain exactly

4:07where and how to find outliers in a

4:09minute. But just know step one in the

4:11process is that you need to build a

4:12system for finding outliers in your

4:14niche. Okay. Now, here's step two. Once

4:16you find an outlier, you need to analyze

4:18it across those seven Lego bricks. And

4:21your goal is to find common patterns

4:23across the winners. Maybe you notice

4:24that six out of the top 10 performing

4:26videos in your niche are all talking

4:28about the same topic. Or maybe when you

4:30zoom out and analyze the top 50 best

4:32performers, you keep seeing the same

4:34visual format that grabs your attention

4:36over and over. These patterns are

4:37indicating there is a proven answer for

4:39that Lego brick in your niche. That

4:42insight is gold because what you're

4:44really doing when you analyze the

4:45patterns is letting the data tell you

4:47what works best. See, if you've ever

4:49tried to make content before and it

4:50hasn't worked, well then the number one

4:52question on your mind is why isn't it

4:54working? And the reason why it isn't

4:55working is because you're guessing at

4:57what might work across all seven of

5:00those Lego bricks. You probably came up

5:01with an unvalidated topic, had a random

5:04take, tried some story structure or hook

5:06structure that was unvalidated with a

5:08visual format that you had never seen

5:09before, etc. You weren't using data, you

5:11were using your gut. Using data makes it

5:13much easier to win faster because humans

5:16cannot outrun their psychology. They

5:18tend to behave the same way over and

5:20over. If the research is saying one Lego

5:22brick works best for your niche in a

5:23certain way, it's probably going to keep

5:25working well in that way over and over.

5:27Now, am I saying you shouldn't ever try

5:28to be creative and experiment with

5:30something that's never been done? No, of

5:32course not. You should. But just know

5:33your hit rate is going to be way lower.

5:35If you make 10 reps based on validated

5:37data, you're going to get more winners

5:38than 10 reps based on your gut. It's

5:41just a fact. So, if you want to grow

5:42faster on social media, trust me, you

5:44need an idea research process based on

5:46finding outliers in your niche. Okay, so

5:49far we've covered two of the three steps

5:51in the idea mining system. First, you

5:53need to look for outliers in your niche.

5:55And second, once you find those

5:56outliers, you need to figure out what

5:58those seven idea Lego bricks were for

6:00that video. What is the topic? What is

6:02the format? How was the hook made?

6:04You're looking for patterns that signal

6:06what is already working. Now, here's the

6:08third and final step. Once you identify

6:10winning patterns in the idea Lego

6:11bricks, you want to hold the winning

6:13components constant and remix the rest.

6:15So, for example, let's say we make

6:16fitness content and we notice that all

6:18the best performing videos are hooking

6:20in the same way and using the same

6:22couple visual formats. We'll take those

6:24two components, keep them the same, but

6:26then we will change the topic, the

6:28angle, the story structure, the key

6:30visuals, the audio. So, in this case,

6:32it's hold two remix 5. I like to think

6:34of this process kind of like playing

6:36five card poker. You see some reference

6:38outlier, you break it into seven cards.

6:40You pick which cards to keep and then

6:41you reshuffle the rest to get a new set

6:43of seven. This makes a new combination

6:45which has a higher chance of

6:46outperforming the original cuz you kept

6:48the good parts and you fix the bad. Now,

6:50this process I just described, it's

6:52called idea mining, and it's the most

6:53important step in the entire content

6:55workflow. Ideas are the thing that

6:57differentiate the winners and losers on

6:59social media and YouTube. This mining

7:00process is what all the top creators and

7:02brands are doing, and it's why they have

7:04an edge over you. They're using the data

7:06to tell them where the fish are. Now,

7:08not to rain on the parade, but here is

7:10what makes this idea research process so

7:12difficult. The patterns for what works

7:14in each Lego brick changes over time.

7:16And the winning combination is

7:18completely different from niche to

7:19niche. What works for the fitness niche

7:21won't always work for the makeup niche,

7:23which is not always going to work for

7:24the marketing niche, and so on. For some

7:26niches, certain hook styles always work.

7:28For other niches, certain formats always

7:30work. For other niches, it's not clear

7:32what the pattern is. There is no

7:33one-izefits-all strategy that applies to

7:36all businesses across every niche. It is

7:38a completely blank slate from category

7:40to category. That's why learning how to

7:42do this idea research process is so

7:44critical. It's probably the most

7:46valuable content skill you could

7:48develop. In fact, it's so valuable that

7:50if you train yourself on becoming really

7:52good at this, you could probably start a

7:54sevenfigure revenue per year solo agency

7:57where you just did this for top creators

7:58and brands. Because regardless of the

8:00niche, if you get good at identifying

8:02the patterns, you can't lose. Okay, so

8:03now that we're clear on what a video

8:05idea actually is and the three-step

8:07strategy for how to build an idea mining

8:09system, let's get tactical because what

8:11kind of channel would this be if I

8:12didn't also just give you the stepbystep

8:15click forclick exact tactical process

8:18for how to do what I just described. So,

8:20let's dive into it. First, I'm going to

8:22explain exactly where to find the best

8:24outlier ideas for your niche. Then I'm

8:26going to share my screen and I'm going

8:27to show you exactly how I run this idea

8:30mining process a hundred times faster

8:32than everybody else. Okay, so first

8:33where do we find outlier videos? There

8:35are four main places you can look for

8:37outlier ideas. We've got a 2x2 matrix.

8:39Let's say you make Instagram reels about

8:41fitness content. So that means you

8:43create short form videos on Instagram.

8:45Short form videos is the content type.

8:47Instagram is the content platform. Now

8:49your goal is to find outliers of fitness

8:51content that you can study to make

8:53better Instagram reels. Keep that in

8:54mind. So you could look for outliers in

8:56four places. Same type, same platform

8:58would be other fitness related short

9:00form videos on Instagram. That's what

9:02you're making and where you are. Same

9:03same type, different platform would be

9:05other fitness related short form videos

9:07but on Tik Tok, YouTube, LinkedIn,

9:09Facebook, any other platform except for

9:11Instagram. Now different type same

9:12platform would be other fitness related

9:14posts on Instagram but it'd be static

9:16images or stories. Anything except for

9:18short form video. And then lastly,

9:20different type, different platform would

9:21be other fitness related posts, but

9:23maybe it's tweets or blogs or YouTube

9:25videos. It's non-short form video and

9:27it's non- Instagram. Now, of those four

9:29boxes, which places do you think are

9:31going to be the best source of

9:32continuous inspiration that you can use

9:34for fitness related short form IG reels?

9:37Two of these boxes are the golden geese

9:39for where you should look. Pause the

9:40video and think about it for a sec.

9:42Okay, I'm going to tell you the answer.

9:43It's the top two boxes. same content

9:46type and either on the same platform or

9:48different platforms. That's where you

9:50should look for outlier ideas. And this

9:51is going to be the rule. The best place

9:52to look for outlier ideas is going to be

9:54the same content type, in this case,

9:56short form video, and either the same

9:58platform, Instagram reels, or other

10:00platforms that support that content

10:02type, Tik Tok, YouTube, etc. And why is

10:04this? Because humans tend to behave the

10:06same over and over. Like I said, they

10:08cannot outrun their psychology. Vertical

10:10video content hits people differently

10:12than other types of content. The

10:13consumption patterns are just different

10:15type to type. So the easiest foolproof

10:17path to find winning outliers is to hold

10:19the type constant. Find other fitness

10:22related short form videos wherever you

10:24can and mine them for patterns. Now if

10:26you really know what you're doing with

10:27content, you can find interesting idea

10:29seeds on other content types, tweets,

10:32blogs, YouTube. But if you do this and

10:34find the topic and even the angle,

10:35you're then playing from scratch on all

10:37the other LEGO bricks. The hook won't

10:39carry over, the story structure won't

10:40carry over, the format won't carry over,

10:43etc. These will not be onetoone from a

10:45tweet to a video, and so you won't be

10:47able to just transport it. You're gonna

10:48have to crack the full code on your own.

10:50This is very hard for people to do

10:52consistently unless they're experts at

10:53content. So, if you want the easy path,

10:55the easiest mode, the path that all

10:57these brands are doing, just look for

10:59the same content type either on the same

11:01platform or different platforms. Because

11:03the goal when you're making content,

11:04especially as a business or business

11:06owner, is to derisk your effort. Every

11:08rep, you want the highest chance that

11:10your effort is actually going to pay

11:11off, that the video is actually going to

11:13work. If you want to increase your odds

11:14significantly, just narrow your research

11:16focus to the things that are already

11:18working in the same format that you're

11:20making. Okay. Now, before I get to the

11:21real sauce and break down my process for

11:23doing this 100 times faster, let's just

11:25recap on where we've been so far, just

11:27to set the table. Everyone can be even.

11:29First, we broke down that every video

11:31idea is really seven different idea Lego

11:33bricks. Next, we explained that the way

11:35to figure out what the winning patterns

11:37are across those seven Lego bricks is to

11:39find outliers in your niche and analyze

11:41them. We then established that the best

11:43place to find those outlier videos in

11:45your niche are either on the same or

11:46different platforms using the same

11:48content type. So, in this era, short

11:50form video is king for social media. If

11:52you want to grow on social media, you

11:54got to be making short form video. And

11:55that means you should be looking for

11:56outliers on Instagram, Tik Tok, and

11:58YouTube. Okay, so at this point we're

11:59clear. We need to look for outliers on

12:01those platforms. So now the big question

12:02is what is the actual process for doing

12:05this outlier research because you can't

12:07really expect to just scroll the feed

12:09for 2 hours and outliers will come to

12:11you, right? Well, the crazy thing is

12:13yes, that is the process that everyone

12:15has been running this whole time. They

12:16either curate their feed to try to have

12:18those outliers serve up automatically or

12:21they have a list of inspiration accounts

12:22that they manually open, scroll through

12:24and try to find the outliers. That

12:26process takes forever. The good news is

12:29I have a much better way. Basically, a

12:30shortcut for all that manual work that

12:32makes it a hundred times faster. And

12:34that shortcut is using Sandcastles.ai.

12:36Sand Castles is the only tool in the

12:38world that makes this idea mining

12:40process extremely easy. And by the way,

12:42if you tried the original version of

12:43Sandcastles that was just for script

12:44writing, this is a completely different

12:46thing. Here's how Sand Castles works and

12:47why it's so cracked for idea mining.

12:49First, you build a watch list of the top

12:51channels in your niche. And this is so

12:52you can narrow in your outlier search to

12:54just the accounts that you already know

12:56are crushing. In Sandcastles, you can

12:57use the channels tab to search for any

12:59creator. Just drop in their handle or

13:01their URL of their profile. And you can

13:03add any account from Instagram, Tik Tok,

13:04or YouTube. Now, there are thousands of

13:06creators already in Sandcastle, and

13:07those are going to pop up immediately.

13:09But if we don't have somebody you want,

13:10just search for their handle, press add

13:12new channel, and we'll get them in there

13:13in 15 minutes. Now, there's no limit on

13:15the amount of channels you can add or

13:16the amount of lists you can make. So,

13:18you basically have unlimited power. What

13:19you want to do is build out a list for

13:21your core niche. And then if you want,

13:23you can build out separate lists for

13:24adjacent niches. So if you make fitness

13:26content, make a watch list, name it

13:28fitness, and add 20 to 30 of the top

13:30fitness creators that you know are

13:32already crushing. Now, here's a very

13:33common question. How do I figure out

13:35which channels I should be looking at

13:36for inspiration? I understand how to do

13:38it in Sand Castles, but how do I

13:40actually know which ones to add in the

13:41first place? And this is a great

13:42question. There are four ways to find

13:44the best inspiration channels when

13:45you're doing outlier research. The first

13:47way is that you already have a list of

13:49accounts either in some Excel or some

13:51list that you know make the best content

13:52for your space. And if you have that

13:54list, problem is obviously solved. Just

13:56start adding that list in. The second

13:57way is you might not have a full list,

13:59but there's probably at least one person

14:01that you can think of that really makes

14:03amazing content for your space. Start

14:04with that person. Open their account up

14:06on Instagram and Tik Tok. Click who

14:08they're following. And then you can see

14:10a list of the people that they follow.

14:12Typically, if someone is legit in a

14:13space, they're also following the other

14:15legit people in a space. So, that

14:17shortens the list. Go through that list.

14:19Anyone that's relevant, copy their

14:20profile link, add them to Sandcastles.

14:22The third way is to search on Instagram,

14:24Tik Tok, or YouTube. Search for topics

14:26or keywords that will be relevant for

14:28your niche. When you do that, the top

14:30videos will surface. Click on the video,

14:31see the creator, click them, add them to

14:33Sandcastles, and then you can start with

14:35them and run path two that I just

14:36mentioned. Go to who they're following

14:37and look through that list. And the last

14:39way to find relevant accounts to add to

14:41watch list in Sandcastles is go to the

14:43video tab in Sandcastles. Clear all the

14:45filters and then search by topic or

14:47keyword. Our database is all the top

14:49creators across every niche. So the

14:51videos that show, click on the creator

14:52who made them and add that person to a

14:54list. So there are four ways right there

14:56to find the top accounts in your niche

14:58to then add to a watch list in

14:59Sandcastles. Regardless of the path you

15:01take, all roads lead to curating a list

15:04of the top accounts in your space. Take

15:06the 10 to 15 minutes and do this. It'll

15:08make everything so much easier. All

15:09right, now is where things get really

15:10interesting. Once you have that watch

15:12list built out, go to the videos tab and

15:14filter the videos for just that watch

15:17list. What you then have is a feed of

15:19videos posted only from the accounts in

15:21your list. And if the hair on the back

15:23of your neck is not standing up as you

15:24see this, it should be because this is

15:26an absolute cheat code for finding

15:28outlier videos. You can take this

15:29database of videos and now you can sort

15:32by outlier score or posted date and

15:34filter by a bunch of different key

15:36metrics. So, for example, let's say I

15:37wanted to make content about social

15:39media marketing. Maybe I run a social

15:41media agency or I'm trying to build a

15:43personal brand around content marketing.

15:44Here's the list that I've already made

15:46with the top 20 channels that talk about

15:48this stuff on Instagram and Tik Tok.

15:50I've already built it out. So, I go to

15:51the videos tab. I filter by that list.

15:53Now, if I want to see the best

15:54performing videos in the social media

15:56marketing space posted in the last 3

15:58months from my list, sorted best to

16:00worst. Boom. There it is. And this is

16:02basically all the outliers you need

16:04served up on a silver platter. It is

16:06insane how easy Sand Castles makes this

16:08compared to the manual way everybody was

16:09doing it. Now you can analyze these

16:11videos in this card view so you can see

16:12the thumbnail or in like a table view a

16:14little bit more minimal if that's what

16:16you prefer. If you want to just copy my

16:17filter settings these are the best

16:18settings for making sure the outliers

16:20are relevant every single time. First

16:22for outlier score you want to filter 5x

16:24and above. For engagement rate you want

16:26to go 5% and above. This will screen out

16:28all the paid brand deals that are juiced

16:30but actually not outliers. For post

16:32date, you want to play with 7 days, 14

16:34days, 1 month, 3 months, 6 months, 12.

16:36If you're making news-based content

16:37where relevancy and recency matters, 7

16:40days, 14 days is the best. If you make

16:42evergreen content, 3 months, 6 months,

16:44even 12 months might surface interesting

16:46ideas that are still relevant. And then

16:48you want to sort using those two arrows

16:50in the upper right by outlier score

16:52descending. That's the easiest way to

16:53get the top performing videos at the

16:55top. And you can create a filter preset

16:57with all these. Just press that save

16:58button. It'll save a preset for you. So

17:00you can one click get this every single

17:01time. Now obviously new videos are being

17:03posted by these creators every single

17:05day and we're ingesting them daily. So

17:06you really want to be in sand castles

17:08every day or at least four to five times

17:10a week so you're constantly seeing the

17:11latest outliers. Now from here the

17:13process is to start analyzing those

17:15individual outlier videos across the

17:18seven idea Lego bricks. And you can do

17:20that in two different ways. The first

17:21way is you can just click play video on

17:23any of the cards or the row and it will

17:25open the video up so you can just watch

17:26it manually. The second way is that you

17:28can click into each video and see the

17:30idea detail page. And here you get a

17:32bunch of metrics on the video, the full

17:34transcript, as well as detailed analysis

17:36on the hook structure and the story

17:38structure. Now, here's my personal

17:40process for how I go about using this. I

17:41like to use both of those methods

17:43combined. So, first I will open the

17:45video and watch it manually. Then I'll

17:46go to the idea detail page and I will

17:48look at the transcript and those

17:49structures. And again, the goal and the

17:51reason I'm doing this is that I'm trying

17:52to mine for patterns across those seven

17:55idea Lego bricks so that I know what

17:57works in my space. Okay, so when I'm

17:59analyzing each video and I'm going

18:00through this mining process, what am I

18:02actually looking for with respect to the

18:03Lego bricks? I like to go about this in

18:05two ways as well. The first category is

18:07daily inspiration. And really what I'm

18:09looking for here are specific topics,

18:11angles, and key visuals that are

18:13interesting to me that might be a topic

18:15I want to make soon. And I'm doing this

18:17daily to find these daily inspiring

18:19pieces. And then on the other side, I've

18:20got more long-term monthly and weekly

18:23tracking that I'm doing. Hook structure,

18:25story structure, visual format. You may

18:27not see a common pattern across visual

18:29formats in just 20 videos on one day.

18:31But holistically, if I do this every day

18:33for a week, am I starting to see the

18:35same story structure? That's more of

18:36long-term. So, I'm doing like real time,

18:38daily, and long-term at the same time

18:40when I mine. So, for me, I like to open

18:42a Google doc and I set it up like this.

18:44At the top of the page, I've got daily

18:45inspiration. Each bullet is a topic. And

18:48so, if I see a video I like and the

18:50topic is interesting, I'll grab that

18:51video and I'll write the following

18:53topics, angles, anything about the hook

18:56that popped out to me, key visuals. I

18:58also drop the link for that video there

19:00so I have it to reference. And then any

19:02audio notes about this video. So, it's

19:04all me analyzing this one video, not an

19:07aggregate pattern. It's this one

19:09specific video. Was it interesting to

19:10me? And what did I like about it? Then

19:12below in a separate section on the page,

19:14I have more of these long-term patterns

19:16that I'm trying to monitor over time.

19:18And so I've got hook structures, series

19:20structures, and visual formats. Anytime

19:22I start to have an idea pop in my head

19:23about a trend across any of those three

19:25that I'm starting to notice, I write it

19:27down. And to click down even one step

19:28further, this is literally what I do. I

19:30open the video and I watch it. The first

19:31filter is this. Do I find this topic

19:34interesting or is it kind of dumb and

19:35not relevant to me? Because obviously,

19:37you're not going to remake a video if

19:38you think it's dumb and interesting.

19:40That's like the first dumb filter.

19:42Anything that doesn't pass through, I

19:43just skip it and ignore it. Right? So,

19:44we get past that first. Now, after I get

19:46past that kind of like dumb check

19:48filter, and I do see a video that

19:50inspires me, I'm going to open the dock.

19:51I'm going to add that new bullet for a

19:53topic. And I'm going to write all those

19:54things down. Am I interested about this?

19:56What did they say? What were their

19:57certain lines they said that piqu my

19:59interest? Were there visuals they use?

20:01Are there gaps that I'm seeing that

20:02could be potentially filled? Did they

20:04use certain audio that drove emotion?

20:05I'm just writing notes down about the

20:07effectiveness of this video. Because the

20:08truth is, if I'm looking at it using

20:10sand castles, this is an outlier. So,

20:12they did something that worked. What was

20:14it that worked? I'm trying to figure

20:15that out. And I'm using this doc

20:17bucketing it by Lego brick because I'm

20:18trying to figure out where are the weak

20:20points. What did they do well? But then

20:22what didn't they do well that if I remix

20:24I can beat. After going through 20 to 30

20:26videos in a single session, I will have

20:28a list of ideas, topics that I liked

20:31that are also validated by the market.

20:33And my goal, like I said, is to analyze

20:35those seven Lego bricks of the outlier,

20:37figure out what they did really well

20:39that I want to keep constant and what

20:41they didn't do well that I could improve

20:43on. Now, typically for me, what I've

20:44noticed is I will almost always change

20:46the angle, the hook, and the visual

20:48format. But usually, I will leave the

20:50topic, some of the key visuals, and

20:52usually like the audio mood of it. But

20:54this is all an iterative process. It

20:56changes topic to topic. It changes niche

20:58to niche. The point is, you know, how to

21:00pull the winners and look for why they

21:02won and where there are weak spots. Now,

21:04if you guys want, I can make another

21:05video in the future that's just a screen

21:07share live session for an hour of me in

21:10sand castles doing this, like voicing

21:12over the process. What am I seeing for

21:14every single video? Why am I pulling it?

21:16I can do that for you. We don't have

21:17enough time to go through deep examples

21:18in this video, but if you want that,

21:20comment below and I'll know to make that

21:22video. Okay, so that really is the easy

21:24mode process of how to do idea mining in

21:26a nutshell. You're going to use sand

21:28castle.ai to create a list of the top

21:30creators in your niche. You're going to

21:31use that to aggregate the best

21:33performing videos in one place. And then

21:35you're going to analyze them one by one.

21:36And when you watch each video, you're

21:38going to look for insight across every

21:40Lego brick. What was the topic? What was

21:42their take, premise, or angle? What was

21:45the hook they used and how was it

21:46executed? How did they structure the

21:48story? What was the visual layout or

21:50visual format? Were there compelling key

21:52visuals they used or not? What was the

21:54audio and did it emotionally drive you

21:56to the feeling that you thought was

21:58compelling? Based on those answers,

22:00you're going to assess where the white

22:02space is. What was weak about that

22:04outlier that you could improve on to

22:05make an even better version. And the

22:07best part about using sand castles for

22:08this process is that there's no noise.

22:10You're only seeing the best performing

22:11videos in your space. So, that helps you

22:13see the patterns way faster. Okay. Now,

22:15after this, what comes next? What comes

22:18next is being able to take those raw

22:19Lego bricks and reassemble them into new

22:22combinations for your version of the

22:24video. And that's where you really

22:25figure out which parts to hold, which

22:27parts to remix, how to combine all that

22:29and write a new script, and so on. And

22:30this is the second piece of the idea

22:33process. It's called idea development.

22:35First, you mine for the winners, analyze

22:37them, and break it apart into pieces.

22:39Then, you reassemble those pieces in a

22:41new way to make a better video. Now, I

22:43don't have enough time in this video to

22:44cover the whole idea development process

22:46because that's another piece in itself,

22:48but so you know, when I do the idea

22:50development, I've got a full hook

22:52database. I've got a full story

22:53structure database. I have a full

22:55database of the visual formats. I'm

22:56looking at the winners. I'm holding

22:58pieces constant. I'm going to my

22:59database, swapping in new pieces. That's

23:01how I'm doing the development in real

23:03time. Now, if you guys want me to make

23:04that idea development video, kind of

23:06like part two to ideas where I take one

23:07of these outliers from the mining, break

23:09it down, and then rebuild it, you need

23:11to drop in the comments as well to let

23:12me know that's what you want. Just say

23:14something like, "Give me the sauce

23:15chef." And I'll know exactly what that

23:17means. Also, by the way, to thank you

23:18guys for the support on this channel,

23:19anybody watching the video at this

23:20point, I'm giving you the biggest

23:22discount code on sand castles that

23:24exists on the internet. It's code

23:26callaway. Use that at checkout. I'm not

23:28going to have it up forever, so make

23:29sure you use it now. All right, guys.

23:30That is all I've got for this video. As

23:32a recap, we covered a ton of ground.

23:34This one really was a tactical banger on

23:36ideas, and this was the first time I

23:38covered ideas on this channel in a

23:39meaningful way. So, make sure to let me

23:40know what you thought of this one in the

23:42comments. Here's a summary of what we

23:43went over. First, we broke down the

23:45seven core pieces that make up a video

23:47idea. We call those idea Lego bricks.

23:49And those were the topic, the angle, the

23:52hook structure, the story structure, the

23:54visual format, the key visuals, and the

23:56audio. Then we broke down the three-step

23:57process for how to build an idea mining

24:00system and introduced the concept of an

24:01outlier. After that, we explored the

24:03four options of places to look for

24:05outliers and the two best ones, the same

24:07content type across the same or

24:09different platforms. From there, I went

24:11kind of super saiyan, breaking down the

24:12exact tactical process for how to use

24:14that idea mining system with sand

24:16castles.ai to find and mine for

24:19patterns. We also broke down the exact

24:20process for how to build your idea short

24:22list, that dock that you capture

24:24patterns on. This should be everything

24:26you need to go from zero to having an

24:28idea mining system in place that

24:29actually crushes no matter what your

24:31niche is. From here, the next piece in

24:33the process is idea development, where

24:34you take those winning idea Lego brick

24:36patterns and build them up to make your

24:38own version. And again, I'll make that

24:39video for you guys as long as you

24:40comment, give me the sauce chef below.

24:42As always guys, I'm trying my absolute

24:44best to actually give you the sauce, the

24:46answers that nobody talks about. So, if

24:48you like this stuff, please make sure to

24:49subscribe. It helps me out a ton. And

24:51here's the last thing, my free gift to

24:52you. If you're a business owner and

24:54you're really focused on improving your

24:55content, you want to grow your personal

24:56brand, you want to drive leads and sales

24:58for your business, I built a free

25:00community specifically for you. It's

25:02called Wavy World. We have over 60 free

25:04content trainings and playbooks just

25:06like this one. And there's over 30,000

25:08other entrepreneurs in there already,

25:10all helping each other, trying to

25:11improve content together. It's

25:13completely free. I've got an invite link

25:14in the description if you want to join.

25:16All right, we will see you guys on the

25:17next one. Peace.