How To Use AI To Design T-Shirts That Sell

0:00This t-shirt has made me over $8,000 in

0:02the past two months. I made it in

0:04ChachiBT for less than 25 using a

0:07process I've spent months testing and

0:09refining. And it's not the only one.

0:11Every one of these designs was made the

0:13exact same way. Because here's the

0:15thing. If you want to launch a

0:17profitable t-shirt store, I always give

0:19the same advice. You need 100 designs

0:21first. And with AI, getting there has

0:23never been easier, cheaper, or faster.

0:26But only if you know how to use it. So,

0:28today I'm walking you through my whole

0:30three-step process. Everything that you

0:32need to sit down and knock out your

0:34entire 100 designs that are print ready

0:37with zero editing required starting

0:39today. Now, I want to have a quick word

0:41on the tool before we get into all the

0:43steps. Why am I choosing ChachiBT? I

0:46have tried a lot of image generators and

0:48this one is the one that takes what's in

0:50my head and puts it on the screen the

0:52closest to how I've pictured it. Now,

0:55Chachabt just released an updated image

0:57model 2.5. And honestly, I don't think

1:00there's a better one on the market for

1:02generating print on demand designs right

1:04now. So, that's what we're using today.

1:06Now, let's talk about price because you

1:08can do this for a lot less than people

1:10think. ChachiBT actually has four levels

1:13to their subscription model. Of course,

1:15there's the free version, but you are

1:17going to get capped on how many images

1:18that you can be designing at each of

1:20these levels. and free is going to be

1:22the least number of images that you can

1:25actually generate. Beyond that, there's

1:27the go version, which is $8 per month.

1:29The plus version, that's $20 per month.

1:32And [snorts] then there's the pro

1:33version, and you can choose between 5x

1:36and 20x, which is basically the amount

1:38of tokens that they give you. And that

1:40goes from $100 per month to up to $200

1:44per month. So, there's all these

1:45different plans for you to choose from.

1:48But the main difference for us is how

1:49many images each of these lets you

1:51generate in a day. Free is again going

1:54to give you a handful. Go, you'll get a

1:56few more plus a few more and then pro

2:00will be the most. Personally, I am on

2:02the pro plan. It's the most expensive

2:04one, but it's because I use Chat GBT for

2:07a ton of things outside of just

2:09generating images. It's definitely not a

2:12requirement in order to generate all of

2:14these designs. Just know that depending

2:16on the plan that you pick, you will get

2:18capped out at some point. But you can

2:20always upgrade and downgrade as needed.

2:22But I did want to be upfront about why

2:24we are choosing ChhatBT. And then I also

2:27wanted you to know all the different

2:28options that you have. So depending on

2:30the budget that you're working with, you

2:31have a ton of options with ChachiBT. So

2:34with that, let's get into the process.

2:36Again, this is a three-step process, and

2:38I'm going to run one design all the way

2:40through from idea all the way to upload

2:43so that you can watch it happen instead

2:45of just hearing about it. Now, step one

2:48is our concept. And I'm going to be

2:50really quick here because I'm not going

2:52to teach you how to actually come up

2:54with the concepts in this particular

2:56video. In fact, I already made that

2:57video last week on my channel. It's the

2:59one where I break down a bestselling

3:01design and show you how to find out why

3:03it sells and then flip that into

3:05something brand new. So, if you haven't

3:07seen it, I've linked it in the

3:08description below and it may be linked

3:10on the screen somewhere here. And you

3:12should watch that video after this one

3:14because no matter what image model you

3:15are using, it can't save a bad idea. And

3:18I honestly believe that the idea is the

3:21part that sells the shirt. The tool is

3:23just what makes that design for us. So,

3:26for today, I'm going to grab that

3:27concept straight out from that video. At

3:30the end of that video, I came up with a

3:32design I never actually made. It was a

3:35chunky raccoon sitting on top of an

3:37overflowing dumpster holding a fork and

3:39a knife with the line, "Famine was never

3:41an option, like feast or famine."

3:44Because a raccoon is honestly never

3:46going to go hungry. They are scrappy

3:48animals. They will do whatever they need

3:49to do to survive. And that's the concept

3:52that we're going to use today. So, if

3:53you can say it out loud and somebody

3:56gets it and it clicks, you're already

3:58ready for step number two. And that's

4:00the whole first step. You need the idea

4:03before you ever touch the image

4:05generating tool. Now, most people will

4:08do it backwards. They will just open up

4:09chatg first, then sit there waiting for

4:12them to be creative, waiting for the

4:14idea to come to them. But we don't want

4:16to do that. Step number two is the most

4:19important part, which is the prompt. And

4:21this is the part that I spent months

4:23figuring out. So, I'm going to slow it

4:25down here so that it's really easy to

4:27understand and grasp because here's what

4:29most people do. They'll open ChachiBT.

4:32They'll type make me a funny raccoon

4:34design and then they get something that

4:36looks like clip art or something that

4:38someone wouldn't want to wear right here

4:41on their chest. Then they decide AI

4:44looks cheap and then they give up. And

4:46the AI didn't fail. It was the prompt

4:49that failed. And a good prompt has two

4:51halves. The first half tells Chachebt

4:54what the design should look like. And

4:56the second half tells it what the file

4:58needs to be so that it's actually print

5:00ready and we don't need to do any

5:02editing outside. We don't need to have a

5:04canvas subscription if we don't want to.

5:06We don't need to make any edits or

5:08tweaks. So let me show you both. Inside

5:10the W scale community, we call the first

5:12half of the prompt our design equation.

5:16And it's made up of three ingredients.

5:18The first ingredient is essentially the

5:20print press. This is how the design

5:22would physically go on the shirt. Screen

5:25print, direct to garment, puff ink,

5:27foil. Now, we're not actually printing

5:29in that way. Our print provider handles

5:31that printing, but that's the first part

5:33of this prompt. But when you tell Chat

5:35GBT that this is a water-based screen

5:37print, it understands the look that we

5:39want. A soft, matte, slightly faded

5:42design. It is a shortcut for a whole

5:45visual style. Now, the second ingredient

5:47to our prompt is the design style. This

5:50is the art itself, like retro vintage or

5:53minimalist line art, handdrawn, cartoon,

5:578bit. This is what your eye notices

5:59first when you see a shirt. The third

6:02ingredient is the mood. This is what you

6:04want someone to feel when they see it.

6:06Funny, sarcastic, nostalgic, cute,

6:08empowering. The same raccoon drawn cute

6:11and drawn as dark humor are two very

6:14different t-shirts. So, the first part

6:16of our prompt is print press, design,

6:18style, and mood. That's our equation.

6:21And I know what you're thinking because

6:22I thought it, too. Okay, but which

6:25combination? There are 15 print styles

6:27and 10 art styles and 20 or 50 different

6:31moods that I could select. How do I know

6:33what works? And here's the answer. It is

6:35the same answer as the concept video.

6:37You don't guess. You let the best

6:39sellers tell you. In that video, we went

6:42and screenshotted the designs that were

6:44already selling in the marketplace. We

6:47then broke down the overall concept, why

6:50this design was working. Everything from

6:52the style of the design all the way to

6:55the graphics that they were using and

6:57then the typography that all came

6:59together and truly made the concept

7:02speak to the viewer. So, we basically

7:04broke down our design equation. It would

7:07say something like a handdrawn cartoon

7:09line art or three different flatlay

7:11colors, sarcastic copy looks like direct

7:14to garment on a garment dyed tea. You

7:17could even take a screenshot, throw it

7:18into chat GBT and have it break down

7:21that design equation for you. That's

7:24going to probably be the easiest and the

7:25simplest move. Now that we have it

7:27written down in words that we can put

7:29straight into our prompt, we do this on

7:32five to 10 different best sellers. And

7:34you'll start to see similar equations

7:36showing up. And when we see that, that

7:39becomes a repeatable pattern. So every

7:41time we sit down to the design, we can

7:43start using similar design equations to

7:46come up with new and different designs

7:48that we want to add to our store. So

7:49let's do it on the shirt that gave us

7:51the raccoon in the first place. This is

7:54the penguin from our concept video. You

7:57can see it says flight was never an

7:58option underneath. I'm going to upload

8:00it and ask for a breakdown. And there it

8:03is. That vintage faded retro graphic tea

8:06look broken into words. So my equation

8:08for the raccoon is a water-based screen

8:11print feel, retro70s vintage design

8:15style, and the mood is funny with a

8:17little bit of punny. The concept is

8:20brand new. the look is now borrowed from

8:23something that's already selling. That's

8:26the whole idea. So, this is going to

8:27feel like a brand new design. It's not

8:30going to be anything close to a copycat

8:32or anything that could get flagged as

8:34copyright. Now, let's talk about the

8:36second half of the prompt. This is the

8:39half that nobody likes to talk about,

8:40and it's the reason that I can upload

8:42straight from ChatBT without touching

8:45another editing tool. Three things need

8:48to go in this place. First, it's the

8:50size. I use 4500 by 5400 pixels as my

8:54starting point for every t-shirt. This

8:56is based off of Printify standards. They

8:59also say that having 300 dpi is going to

9:02give you the highest quality for a crisp

9:05print. Under that, it'll come out soft

9:07and pixelated, and Printify will try to

9:09automatically upgrade the quality for

9:12you, but it never turns out that good.

9:14So, at 300, it comes out nice and sharp.

9:17You would never have any customer

9:19complaint about this being a faded

9:21design or a design that doesn't look

9:23crisp. And I ask for it as a PNG in sRGB

9:28color because that is the file that

9:30Printify wants. That's what's going to

9:32get you the best prints. So there's no

9:34need to convert later. Next, I also add

9:37in that I want this design on a

9:39transparent background. So that way I

9:41never have to go into Canva and play

9:43around with background removals and

9:45getting into those little tiny areas

9:47trying to clean up a design. You'll tell

9:49it to generate the design on a

9:51transparent background. No backdrop, no

9:54box behind it. And this is the one that

9:56saves you the most time because normally

9:59you'd have to take that design from Chat

10:01GBT, upload it into Canva or use some

10:04other background remover and clean up

10:07the design. And on a detailed design,

10:09that is where edges get chewed up and it

10:12starts looking cheap. Or you'll try to

10:15remove the background on a design you

10:17really like and it's just not getting

10:18it. And it's so frustrating when that

10:21happens. When Chacht generates it

10:23transparent from the start, there's

10:25nothing to remove. Even the fine detail

10:28is clean. So, we're going to be able to

10:29download this design and immediately

10:31upload it into Printify without any

10:33issues. The third is we can put in a

10:36copyright check. You can literally tell

10:38it, do not use any copyrighted

10:39characters, logos, brand names, or

10:41trademarked fonts. Now, I want to be

10:43honest here. I'm not a lawyer. I

10:46typically will just use my best

10:47judgment. If I feel this is borderline

10:50of stealing somebody's artwork or coming

10:53too close to a video or a movie or some

10:57brand's likeness, I stay away from the

10:59design. Period. I don't put that up on

11:02my site. But as you know, a lot of

11:04people are out there and they will put

11:06those designs up. So if you are nervous

11:08about that, you can always throw in,

11:10hey, run through a copyright check. I

11:12want to make sure I'm being safe. But

11:14this is going to catch any obvious

11:16stuff. So if you're someone who doesn't

11:17know what could be copyright, what

11:19isn't, this is a great safety check for

11:21you. So here's the whole prompt built

11:24for our raccoon shirt. Create a t-shirt

11:27graphic. I want this to be print press

11:30waterbased screen print look soft matte

11:32slightly faded design style being a

11:35retro70s vintage graphic tea the mood

11:39funny and punny the design is a chunky

11:42raccoon sitting on top of an overflowing

11:44dumpster holding a fork and knife

11:46looking satisfied the text reads famine

11:49was never an option in a chunky retro

11:52syrup print ready 4500x 5400 pixels at

11:56300 dpi I PNG with a transparent

11:59background, no backdrop, sRGB color. Do

12:02not use any copyrighted characters,

12:04logos, brand names, or trademark fonts.

12:07That's the prompt. And the thing I want

12:09you to notice is that the concept, the

12:12raccoon, is the one line in the middle

12:15of all of it. Everything around that

12:17concept is the part that makes it print

12:20ready and makes it look like a real

12:22shirt instead of clip art or, you know,

12:24those typical AI designs. Once you build

12:27this once, you're not rebuilding it a

12:29100 times. You then save it and you can

12:31swap out the concept line if you got a

12:33really good output. That's how you get

12:36through 100 designs quickly. Now, step

12:39three is generate. And there are three

12:41ways that we can actually

12:42[clears throat] do this. So, I'm going

12:44to run the raccoon through all three so

12:46that you can see the difference of

12:48outputs that you get from the three

12:50different ways we can generate a design.

12:52The first way is the simplest. You

12:54essentially take the prompt that we just

12:56built and we paste that into chatbt. We

12:58then hit enter and that's it. Chhatbt is

13:01going to do the rest. The second way

13:03that we can generate a design is

13:05essentially by putting in our original

13:07design. So for the raccoon, we can take

13:10a screenshot of the penguin design that

13:11we used as our original idea as like our

13:14original concept to build off of. We can

13:17take that screenshot, feed it into

13:18chatbt and essentially ask chatbt to

13:22describe this t-shirt, break it down of

13:25what it sees, the style, etc. Break that

13:28down into a prompt. Explain the concept

13:30that we want to have. So add in our

13:33raccoon, and give it all of the

13:35specifics of it being 4500x 5400 pixels,

13:39300 dpi on a transparent background,

13:42yada yada yada. Then it's going to

13:44create a prompt based off of that

13:46original image. So not just me looking

13:49at it and determining what do I think

13:51this whole breakdown is, but essentially

13:54starting from that original image,

13:55breaking that down granularly for the

13:58image model to interpret and then create

14:01a brand new image. And as you can see,

14:04the two images that were created, the

14:06one from our original prompt and the one

14:08from chat GBT viewing the original and

14:11just creating a prompt for it and then

14:14generating it. We have two very

14:16different designs. So, it kind of

14:18depends on the style you're going for,

14:20what your idea was for that concept,

14:23what you wanted it to ultimately look

14:25like. This is what you should use when

14:27you can see the vibe, but you can't

14:29necessarily name it. We want to let the

14:31tool name it for us and then ultimately

14:34create that prompt. Now, the third way

14:37is one that people probably don't

14:39realize exists. Instead of describing

14:42the look, we just hand it the look. This

14:45time, we can upload two different

14:46images. The first one is our penguin.

14:49That's where the concept came from,

14:50which gives context to the model. And

14:53the second one is a completely different

14:55design in a style that I really like.

14:58And I tell Chachi BT that the first

15:00image is my concept reference. The

15:03second image is the one I want you to

15:05actually edit. This is essentially

15:07telling the model that they're going to

15:09take that second image and just edit

15:11that image. So essentially like if you

15:14threw this into Photoshop and you were

15:16really good at graphic design and you

15:17could totally tweak and play around a

15:19design and come up with something brand

15:21new in that style that you really like.

15:24So this is what we'll tell the model.

15:26Make the raccoon the focus. Put famine

15:29was never an option across the top. Keep

15:31the second images style and give it to

15:34me in 4500 by 5400, 300 dpi,

15:38transparent, and sRGB colors. So, the

15:41concept is coming from one shirt and the

15:44look is coming from another. And what

15:47comes out is something that nobody has

15:49seen. It's the same line, weight, and

15:51texture as the style referenced, but

15:54with a brand new idea inside of this.

15:56This is my favorite for building a

15:58collection because when you want 10

16:00designs that all clearly belong in the

16:02same store, but don't have the same

16:05feel, this is how you get them to really

16:07stand out. One thing here, and it

16:09matters, you're borrowing a style. You

16:12are not recreating the exact same shirt

16:15that somebody used. Again, we are using

16:17this concept of the style and bringing

16:20it in with our own concept and idea. The

16:24concept has to be yours. If I uploaded

16:26the penguin and said, "Make it with a

16:28different bird with the same line," you

16:30would just have made the same copy that

16:32sits on that Etsy page and everybody

16:35knows what I'm talking about when I say

16:37that. We want to flip the idea, then

16:39borrow a look, never the other way

16:42around. Now, here are our three

16:44generated designs. As you can see, they

16:46all have a similar feel. Our concept

16:48comes across. It really comes down to

16:50the style and the vibe that you're

16:52looking for for your brand, for your

16:54store. Now, for me, the last generation

16:57is closer to what I had in mind, closer

17:00to what I wanted. Now, you could still

17:03put all three of these up. I would just

17:05scatter them throughout my collection so

17:07it doesn't feel similar, but then we can

17:09let the market essentially tell us which

17:12style people actually like. And that

17:14leads us into being able to create more

17:16designs like that in that style. And you

17:19can keep using and tweaking those

17:21prompts like we've talked about. So we

17:23can now take all three of these and you

17:25don't need to open Canva. You don't need

17:27to remove a background. You can

17:29literally download them from Chat GPT

17:31and upload straight into Printify. And

17:33as you can see, Printify gave us no

17:35warnings, no issues. This is 300 dpi.

17:38It's going to come out crisp. I didn't

17:40need to resize anything. So, we just

17:42went from a one-s sentence idea to our

17:45design not needing any edits and

17:47uploaded immediately into Printify. And

17:50every design from the beginning of the

17:52video went through this exact thing. So,

17:54that is the three-step process. We have

17:57our concept, our prompt, and then we

18:00generate. Concept is the idea, and you

18:03get that from those bestsellers. Prompt

18:06is the design equation plus all of our

18:09print ready information. You can build

18:11that prompt once and then just swap out

18:13the different styles and print presses

18:15that you're going for. Lastly is

18:17generate. And there's three ways that we

18:18can do this. So you can pick whichever

18:20one fits the style that you see in front

18:23of you. Then it just goes straight into

18:26your print provider and uploaded to your

18:27site. And the reason I always say 100

18:30designs first is this. When the design

18:32part takes this little time, the only

18:35thing standing between you and a launch

18:37store is sitting down and doing it. not

18:39needing to learn Photoshop, not needing

18:41to do a bunch of edits in Canva, not

18:44waiting until you feel like a designer

18:46and you're looking for inspiration, but

18:48just sitting down and knocking it out.

18:51Now, if you're sitting there and you're

18:52thinking, "Okay, I get the designs, but

18:55what about everything else? The store,

18:57the products, how do I launch?" That's

18:59exactly what the million-oll brand

19:01blueprint is for. It is every resource

19:03that I actually use laid out in order

19:06from finding your designs all the way

19:08through building your store, going live

19:10with your first products, and actually

19:12starting to run ads. Wherever you are in

19:15your journey, it shows you the next

19:17step. If you're interested, it's linked

19:19in the description below. Again, it's

19:20completely for free. So, if you want to

19:22steal all these resources that I use,

19:25you can grab it right there. And if you

19:27found this helpful and you want more

19:28videos like this, please like and

19:30subscribe to my channel. it would

19:31absolutely mean the world to me. Other

19:32than that guys, thanks for watching and

19:34I'll see you in the next video.