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Lecture 05: Why And How do Medical Humanities Matter in India?

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0:01[music]

0:06[music]

0:17>> Hello everyone. I welcome you to the

0:19course introduction to medical

0:21humanities and today we are going to

0:23talk about why and how do medical

0:26humanities matter in India.

0:29Before I begin with this particular

0:32topic, I want to emphasize on what we

0:35have done till now.

0:38Broadly speaking, we have taken up

0:40keywords that are important to be

0:42understood in the context of reading

0:45medical humanities.

0:47Additionally, we have taken up three

0:49major theorists who are foundational to

0:52the understanding of medical humanities.

0:55We began with Susan Sontag, followed it

0:58up with Arthur Kleinman, and finally

1:00took up Rita Charon's work.

1:03Now, with this kind of a theoretical

1:05background, I want to now

1:08get into the most favorite part of

1:11what I call

1:13of this course and otherwise,

1:15which is why do we want to study medical

1:18humanities in India?

1:20Now,

1:21the core philosophy of medical

1:23humanities where it merges humanities

1:26with the medical, I think it is very

1:29essential and becomes extremely relevant

1:32in the context of India.

1:34India as such, we know, has immense

1:37amount of diversity, whether it is

1:40culinary, geographical, social,

1:43cultural, linguistic, so many we can

1:45quote in one go.

1:48In that capacity,

1:50how medicine is understood in different

1:54context, I think it plays a vital role.

1:58And that's why when we discuss medical

2:01humanities in the context of India, it

2:04becomes

2:05not only a matter of study, but also a

2:08matter of national interest.

2:12Uh quickly I will give you an overview

2:14what I will be doing. Uh very, very

2:16briefly I will touch upon the definition

2:18of medical humanities all over again.

2:20And then go on to talk about impact of

2:24uh medical humanities in Indian

2:25healthcare, follow it up with government

2:28policies and other related campaigns

2:31that help us understand the core of

2:35medical humanities.

2:37Like I said earlier, medical humanities

2:40together takes into consideration

2:43medicine, health, and humanities to

2:45better understand what health illness

2:48mean to people and communities.

2:51Now, when we think about healthcare

2:54policies and systems, these affect

2:57communities' well-being, encouraging

2:59more humane, reflective, and socially

3:03responsive approach to medicine.

3:08Why then medical humanities matters in

3:11India?

3:12Like I said earlier, the quotient of

3:14diversity is extremely pertinent.

3:18But

3:19the understanding of medicine because of

3:24diversity of India as well, cannot be

3:27just treated as biomedical.

3:30It must be socially responsive.

3:33India's diverse healthcare landscape,

3:36characterized by linguistic, cultural,

3:39and regional differences, further

3:41highlights the need for such

3:43perspectives.

3:44Progressive institutional initiatives in

3:47medical education increasingly

3:49acknowledge the importance of

3:51integrating humanistic approaches

3:54alongside biomedical training.

3:57These aspects help future healthcare

4:00professionals to develop a more holistic

4:03and socially responsive understanding of

4:05patient care.

4:08Every person experiences illness

4:10differently and these experiences are

4:13influenced by culture, language,

4:15identity and social context.

4:18By paying attention to such narratives,

4:20medical humanities scholars can identify

4:24needs, concerns and barriers that may

4:26remain invisible in purely biomedical

4:29data.

4:30These perspectives help healthcare

4:32providers understand the emotional and

4:34social dimensions of illness. As a

4:37result, many healthcare institutions

4:40increasingly recognize the value of

4:42narrative methods in medical training

4:45and practice.

4:46Listening to patient stories strengthens

4:49communication, builds empathy and

4:52ultimately supports more

4:54patient-centered and compassionate

4:56healthcare. Let us take a few examples

4:59because I think to illustrate it

5:01further, some of the examples are good

5:04idea. Most of the examples that I take

5:06are from Hindi because that is the

5:09language I am familiar with, but I am

5:12sure you can take this context into your

5:15own

5:17I mean language and you will find

5:19narratives. And therefore I'm using

5:21Hindi language examples. So

5:23please bear with me, but I'm also

5:25translating it in English for your

5:28reference.

5:29However, I would request you to look

5:32into your own examples at the same time

5:34and you will find that what I am saying

5:37with my own examples actually can

5:39reflect on what you have also come

5:42across in your readings.

5:46So a patient say for example in rural

5:48area might only say "Dhadkan badh rahi

5:51hai."

5:52Which loosely translates as "My

5:54heartbeat is increasing."

5:57Or "Dil bhari lag raha hai."

6:00Which is "Heart is heavy."

6:02to express their bodily symptoms.

6:05It is now up to the medical practitioner

6:08to deduce through further inquiry

6:10whether it is anxiety, stress, or any

6:14other cardiovascular disease.

6:17Miscommunication can lead to

6:19misdiagnosis.

6:21Now, when you integrate medical

6:23humanities into medical curriculum,

6:26this gap

6:28of

6:30how language can lead to

6:32a different kind of

6:35diagnosis

6:37is fostered.

6:38Because when you bring in the element of

6:41narratives into the curriculum, it

6:44fosters emotional understanding,

6:47cultivating empathy through attention,

6:50representation, and affiliation. The one

6:53that I'm discussing Rita Sharon, I mean,

6:55the model that she talks about, where

6:57she mentions three important elements

6:59within the scope of medical humanities,

7:02attention, representation, and

7:03affiliation, we can see that in the

7:06Indian context as well. To better

7:08understand this, I will take one more

7:11example that I have seen recently. So,

7:14there was a web series called Perfect

7:17Family that I came across, and it is

7:21created by Palak Bambri,

7:23and we find that the child, Dhani

7:26Karkaria,

7:28complains about constant stomach ache.

7:32Her family classifies it as a ruse to

7:36escape school.

7:37But,

7:38further up in the series, we realize

7:41that the stomach ache was a

7:42manifestation of her mental stress

7:45caused due to the stressful environment

7:48at home.

7:49Thus, not just the communication, but

7:51effective communication helps in proper

7:54diagnosis of underlying causes.

7:57Medical humanities helps medical

7:59practitioners bridge this gap.

8:04Let us uh

8:06take another uh example of India's

8:09diversity where we essentialize

8:13how and why narrative competence is

8:16important.

8:17If we look at India,

8:201.4 billion people, approximately,

8:2422 languages,

8:272,000 ethnic groups, different caste,

8:31religion

8:32shape the health scenario.

8:35To certain extent,

8:37many kinds of food habits, too.

8:40A tribal patient cannot explain the the

8:43symptoms

8:45in Hindi or English.

8:48To understand their symptoms properly

8:50and to do proper diagnosis, one needs

8:53interpreters and cultural understanding.

8:57Medical humanities provides training for

9:00both.

9:02To interpret the language and to also

9:05follow up the cultural understanding.

9:08And that is why you will see that when

9:10medical practitioners

9:12in all or maybe I should rephrase, the

9:14health professionals across the country,

9:17India, whenever they are posted in that

9:20particular region, the first thing

9:22perhaps they learn after their uh

9:25you know, service, is the language in

9:29the region in which they are posted.

9:33Similarly, many of the women feel

9:35hesitant to reach out to doctors for

9:37their gynecological health issues due to

9:40the prevalent stigmas around them.

9:43Here, the community health workers like

9:45Asha and Anganwadi workers may act as

9:49vital connections between them and

9:51health care systems.

9:53They often use storytelling, personal

9:56narratives, and visual aids like flip

9:59books to communicate health information,

10:02build trust, and combat myths serving as

10:05trusted community confidants.

10:08Despite the advanced medical

10:10infrastructure, many patients fail to

10:13complete their medicine course as

10:16prescribed by the physicians.

10:18The non-adherence to medicine

10:21leads to treatment failure, drug

10:23resistance, and other issues. Medical

10:26humanities helps in reducing this

10:29through better communication about

10:31dosage, building empathy and trust among

10:34the patients, aligning treatment

10:36according to cultural beliefs of

10:38patients.

10:40Now,

10:41in

10:42the Indian healthcare,

10:44medical humanities has

10:47increasingly

10:49impacted.

10:50And I will say this because I have

10:52analyzed quite a few policies, though I

10:54bring in very few here,

10:56but because this is an introductory

10:57course. But if you

10:59just quickly search on Google, you will

11:02find different healthcare policies

11:05across different states of India and

11:08also central government policies, which

11:10will indicate that there is definitely a

11:14humanities quotient

11:16that has shaped them

11:19for what they are.

11:21Institutional and governmental efforts

11:24have increasingly recognized the

11:26importance of integrating humanistic

11:28perspective into healthcare systems.

11:32Universities and research institutions

11:34worldwide have also contributed by

11:36establishing medical humanities program

11:39that prepare healthcare professionals to

11:42engage with the social, ethical, and

11:45cultural dimensions of illness.

11:47At the national level, many health

11:49services and policy frameworks have

11:51begun incorporating patient-centered

11:54care and narrative-based approaches into

11:57medical training and hospital practices.

12:00The introduction of competency-based

12:03medical education,

12:05which is called CBME in 2019, guided by

12:09the National Medical Commission, is one

12:11such example.

12:13In this, the curriculum aims to

12:16integrate aspects of attitude, ethics,

12:19and communication into medical training.

12:23It will help doctors become not only

12:25clinically competent, but also

12:28empathetic and socially aware.

12:32In addition, community health

12:34initiatives supported by government

12:37often rely on insights from social

12:39sciences and anthropology to better

12:42understand local health needs. Such

12:44efforts help design

12:47culturally responsive healthcare

12:49interventions and strengthen

12:51communication between medical

12:52professional and communities. Some

12:55community health initiatives that

12:57integrate medical humanities are

12:59discussed in the next slide.

13:02Let us take it from here.

13:04I must emphasize that these are just

13:06some of the examples that I am showing.

13:10You can come across many policies that

13:13you can use as example, and you will

13:15find that they do reflect the element of

13:18medical humanities penetrated into it.

13:21The first one that I begin with is

13:23called the National Health Policy NHP

13:262017, which aims to achieve universal

13:29health coverage and improve quality of

13:32life through preventive and promotive

13:35health care.

13:36It emphasizes ethics, professional

13:39standards, and equity.

13:41One of the major goals of this policy is

13:44the attainment of the highest possible

13:46level of health and well-being for all

13:49the ages.

13:50It moves beyond the purely biomedical

13:53model and integrates the idea of equity,

13:56dignity, and experiences of patients in

13:59its framework. The very famous the

14:02Ayushman Bharat Pradhan Mantri Jan

14:04Arogya Yojana,

14:06AB-PMJAY,

14:08is India's public health insurance

14:10scheme providing 5 lakh

14:13coverage per family annually for

14:16secondary

14:18or tertiary care to over 10.74 crore

14:21people and vulnerable families.

14:25It has recently expanded to include all

14:28residents aged 70 plus, regardless of

14:32income, in its scheme.

14:34It provides cashless treatment to

14:36low-income families, tackling the

14:38economic realities of India, and

14:41addresses the vulnerability of the

14:43elderly by providing them an opportunity

14:46to live a dignified life.

14:49The final program that I discuss in this

14:52particular context is National Program

14:54for Palliative Care, NPPC, which aims to

14:58provide rational pain relief, and

15:01palliative care is the care required by

15:03the terminal cases of cancer,

15:06AIDS, etc. It requires alignment with

15:10the patient, family, and community, and

15:12their support. Thus, a very good example

15:15of how medical humanities gets

15:18integrated in the Indian health care

15:20policies.

15:21India always, uh you will find that

15:24cultural narratives have

15:26dominated the

15:29understanding of

15:31national interest. And in this case,

15:34this merges with the health.

15:36And therefore, several slogans and

15:39advertisements

15:41become important not only from the

15:43government side, but also otherwise in

15:46day-to-day life, we come across many

15:49slogans and advertisements that are

15:51popular because they prioritize

15:55health.

15:56And when I say health, it's not just

15:58clinical. It It is also about the change

16:01in public attitude.

16:04Some of it, again, like I said, you can

16:06take your own examples. I take some of

16:09that I know.

16:11We see that

16:13the s-

16:14medical humanities ensures empathetic

16:17and culturally relevant message. What is

16:20important? You might have seen that some

16:22people say that I am not going to

16:25endorse anything that is harmful to

16:27health. All these are part of awareness

16:30campaign. The very fact that these cases

16:33come up in in the media is also a kind

16:38of an acknowledgement that it's an

16:40awareness regarding something that you

16:43could could not take up and on health.

16:45If you just quickly search on Google or

16:47maybe YouTube, you will find so many uh

16:50recipes around

16:52good food habits, so many uh channels

16:55around uh maintaining a healthy

16:58lifestyle in terms of exercise, walking,

17:01you know? So, all these are part of

17:04this whole idea where humanities should

17:08meet the medical.

17:09Let us take for example the slogan Do

17:12Boondh Zindagi Ki.

17:14That became the the

17:15of the nationwide campaign for pulse

17:18polio immunization program.

17:20The simplicity of the phrase combined

17:23with

17:24Amitabh Bachchan's

17:27you know, became

17:28the reason for the popularity of this

17:31campaign.

17:32So, you see how

17:34a social cause with a national kind of a

17:38cultural icon blended to create an

17:41awareness.

17:43The slogan Do Gaj Doori Mask Hai

17:45Zaroori. So, it is important to wear

17:47mask and maintain social distancing

17:49during the COVID-19 times. We had heard

17:53of this slogan. We have followed this

17:55slogan. And in fact, we have followed

17:57this slogan like uh it was most

18:00important thing at that point of time.

18:02It conveyed the message for social

18:03distancing in brief. And it was so easy

18:07to understand the language. I mean,

18:09somebody who was also not knowing the

18:12language would know what this means. It

18:14was crisp and easily understood by the

18:17public and suitable for multiple

18:19repetitions, reinforcing the idea of

18:22safety during COVID.

18:25Uh there is another, I mean, a slogan.

18:27You can see it here. It says TB Harega

18:30Desh Jeetega. Tuberculosis, uh

18:33if you look at the history of this

18:37particular disease in India, it I mean,

18:39India has

18:40fought this disease with

18:43a lot of

18:44you know, campaigns. Of course,

18:46resources too, but also there has there

18:48has been lot of campaigns around what

18:51what is to be done, what is not to be

18:53done. In this context, you will find

18:55that the slogan TB Harega Desh Jeetega.

19:00So, the very element of bringing Desh

19:04into the forefront, if TB loses. So, the

19:08idea of TB tuberculosis is personified.

19:13And it is pitched against the nation.

19:16So, as as citizens of this country, it

19:20the onus came to us.

19:22It was not just about uh

19:25health care professionals. The onus was

19:27led to the citizens of India. So, what

19:29it did was it encouraged the TB patients

19:32to get checked, take medicine, and

19:35complete the medicine

19:37course of the disease. These slogans

19:40came from the intersecting domain of

19:42medicine and humanities.

19:45In

19:46medical humanities, there are other ways

19:49also the issues related to health has

19:52have been dis-stigmatized.

19:54You can find that advertisement have

19:57also become a very mass awareness

20:00campaigns

20:02for the public.

20:04In 2018 particularly, the Union Ministry

20:07of Health and Family Welfare came up

20:09with anti-smoking ad featuring Akshay

20:13Kumar. I'm sure all of you know about

20:15Akshay Kumar.

20:16In this ad, Akshay Kumar questions the

20:19husband for smoking and suggests him to

20:23buy sanitary pads instead of cigarette.

20:25Now, this is one advertisement all of

20:28you must have seen. All those who are

20:30watching must have gone to cinema halls,

20:32I'm assuming, maybe. But, I think even

20:36if you watch it on any other platform,

20:39you will always come across this

20:40particular ad. It's a very familiar

20:42image, and that's why I'm using it. So,

20:45it was a very good idea, in fact, from

20:48uh

20:49the government side to use a campaign

20:51like this. And this ad focused on two

20:55health issues, if you can notice.

20:58One was indeed smoking, which was very

21:01visible. But, there was another aspect

21:03also, which was around the menstrual

21:06hygiene.

21:07By bringing it up so publicly, the

21:10advertisement attempted to criticize

21:12smoking as well as counter the stigma

21:15associated with menstruation.

21:17This demonstrates how medical humanities

21:20uses media and advertisement to

21:23challenge stigma and promote health care

21:27beneficial attitudes.

21:29By encouraging open conversation around

21:32sensitive issues, it makes health care

21:34awareness more inclusive, more

21:37accessible, and socially impactful.

21:41Finally, uh to uh sum up, I can say that

21:45medical humanities provides an important

21:47framework for understanding health care

21:50beyond medical

21:52perspectives.

21:54As this lecture highlights,

21:57health and illness are deeply shaped by

21:59social structures, cultural beliefs,

22:02historical contexts, and lived

22:04experiences.

22:06In the Indian context, where diversity

22:09of language, culture, and health care

22:12practices is significant, such

22:14perspectives become particularly

22:16valuable.

22:18By emphasizing illness narratives,

22:21ethics, communication, and empathy,

22:23medical humanities in the Indian context

22:27emphasizes on more patient-centered

22:30approach

22:32and complements scientific medical

22:34training by fostering interdisciplinary

22:37thinking and deeper engagement with that

22:41of human dimension of care. Ultimately,

22:44the study of medical humanities

22:46contributes to developing health care

22:48professional who are not only clinically

22:51competent,

22:53but also socially aware. They are aware

22:56of what India needs from them, not only

23:01clinically, but also how other aspects

23:05of being can influence the clinical

23:09dimension.

23:11At this note, I will stop and take it up

23:14further in the next unit. We have now

23:18completed the five lectures of week one

23:23and led

23:25the foundation of how we are going to

23:28take up medical humanities course

23:31in the context of India. Like I had said

23:34in my introduction itself, that there

23:36are two aspects that are foundational to

23:40this particular course. One, that at all

23:42point of time, it is going to be

23:44interdisciplinary and multi-disciplinary

23:46in nature. Therefore, it is not uh

23:50towards just one subject. It takes up

23:53many disciplines into one pitch. And

23:57second and most important, rather, I

23:59take up most of my examples from India

24:02because the quotient of familiarity with

24:05the context is something I do not want

24:07to compromise on in this particular

24:10course. That is the intent and that is

24:12the content. Thank you so much.

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