Full transcript
0:00what do you think your cold calls
0:02sounded like early on compared to how
0:05they sound like now my sales approach
0:06has changed so instead of me calling you
0:08and being like how is that Hisham I'd be
0:10like Hisham yes speaking excellent
0:12Hisham good morning lucky you it's a
0:15Monday morning you're getting a cold
0:16call what a great way to start the day
0:18immediately laugh
0:19if you did she's got a few minutes I
0:21just want to get a bit of advice from
0:23you people love helping people so don't
0:27sell immediately what they want to know
0:29is these are the problems I have
0:31what's your solution so you do all that
0:34and then after 30 seconds make them
0:35laugh
0:36I'm telling you it's the secret sauce