Full transcript
0:00This is an AI influencer, and I'm going
0:02to show you the exact step-by-step
0:03[music]
0:03process of how to create one for
0:05yourself in under an hour. Nothing
0:07converts better than UGC ads, and thanks
0:09to AI, you can now create 50 new ads
0:12[music] every single day. By the end of
0:14this video, you'll have the exact tools,
0:16scripts, and hooks to go out [music]
0:18there and create ads that print cash.
0:20And you can't even tell that I am not
0:22real. Starting with creating an
0:24influencer. The old way of creating UGC
0:27is you'd find a whole bunch of creators,
0:29you would reach out to them, slide into
0:31the DMs, and say, "Hey, are you
0:32interested?" You'd go back and forth,
0:34you'd say, "Hey, I'm willing to spend
0:36500 bucks per video." That sounds very
0:39simple in premise, but anybody that's
0:41actually done this in the real world
0:42know that influencers are unreliable
0:46most often than not. And then half the
0:48time that you get the content, it's
0:49usually absolute rubbish. [music]
0:51>> It's
0:53However, now thanks to AI, you can
0:56basically get the same outcome. And for
0:58all of the people being like, "Can't you
0:59tell that it's AI, blah, blah, blah."
1:00Sometimes you can, but not once you go
1:03through my workflow. And in saying that,
1:05even if it's a slight way that you can
1:07still tell, the sheer amount of volume
1:10that I'm going to show you how to pump
1:11out completely combats that. And if you
1:13don't know me, I'm Sabri Suby. I have
1:15spent over 300 million dollars on ads in
1:18a thousand different industries to
1:20generate my clients 7.8 billion dollars
1:23in sales, so I know a thing or two about
1:25running ads. actual tools and how we're
1:28going to deliver on this. There are
1:30tools like HeyGen, 11 Labs, and Kling,
1:32and Heck. By the time you watch this
1:34video, there'll probably be a dozen more
1:36because things are moving so quickly.
1:38Now, I do not have any affiliations with
1:41these people. Your boy isn't picking up
1:43commissions, and it's typically the same
1:45process with all of these platforms that
1:48are out there. So, most platforms, they
1:50already have a whole bunch of built-in
1:52AI avatars, where you can go in, you can
1:55browse around, you can pick one that
1:57matches your target demographic, say,
1:59"Hey, that looks good enough. Let me
2:01just roll with that." However, what
2:02we're going to do is we are going to use
2:04Nano Banana Pro to generate a static
2:06image of the exact detailed avatar that
2:10you want to create. And so, the way that
2:11we do this is we simply go over to
2:13Claude and we say, "Create me a prompt
2:17for a hyperrealistic
2:19AI influencer that I'm going to be using
2:22Nano Banana Pro to do. That should be of
2:25a 26-year-old
2:27white [music] Caucasian woman. This
2:30needs to be as if it was created on the
2:32iPhone, so it looks super super native.
2:35Please have it for 9:16." [music] It's
2:37re-updated it now with a candid iPhone
2:4015 Pro photo 9 by 16 vertical [music]
2:43portrait of a 26-year-old Caucasian
2:45woman. And then, it's already prompting
2:47me to give her a name. [music] And I
2:48suggest doing this so that you can just
2:51basically reference and say, "Hey, it's
2:53Susan." And then, every time that you
2:54want ad, you just basically say, "Do
2:56this with Susan." And then, away you go.
2:58So, what we're going to do is we are
3:01going to take [music] this and we're
3:04going to go over to Nano Banana Pro,
3:07which we do in Higgs Field, 9 by 16, 4K
3:10resolution, and in a moment, it will pop
3:13up, hopefully, that it's good enough to
3:14run. Here's an important distinction is
3:16that the closer that your AI avatar
3:19matches your exact demographic in terms
3:22of the age, [music] the ethnicity, the
3:24accent, then the higher the conversion
3:26rate is going to be because it acts as a
3:28pattern match, right? They're like, "Oh,
3:30that's who I am." And so, therefore,
3:32that resonates more with me. You want to
3:34get down to the actual year and say a
3:3626-year-old
3:38woman. And then, ideally, what you would
3:40do is you basically have different AI
3:42avatars for different age demographics.
3:45So, you'd have for one that might be 26
3:47years old, and that would be an ad that
3:49you specifically target to 25 to
3:5230-year-old women. Then, there might be
3:54another one at 35-40 year old and so on
3:57and so forth. Now, it's not just ads.
4:00So, basically, what you want to do is
4:01you want to split test them on Facebook
4:03ads, right? Or meta ads. And then find
4:05out which is the one that converts best.
4:08Then, you want to also use them all
4:10throughout your funnel. You want to
4:11include them on your landing pages, in
4:13your email flows, in your retargeting
4:15ads, in your VSLs. Anywhere that you
4:18possibly can use them, you want to do it
4:20because it basically humanizes the whole
4:22experience. All righty. So, what you can
4:25see here is we've got three different
4:26options. One option on here is like it's
4:30too stylized. It looks too fake. Where
4:32this middle one, it looks great. And
4:35then they've also given us one that's
4:36like, you know, the chick's not wearing
4:38any makeup and it's just a little bit
4:39more casual. That could also work
4:41depending on what it is that you're
4:42selling. But I'm going to go with this
4:44one. So, what we do is we go ahead and
4:47we download this puppy. So, we've got
4:48the static image. Now, we need to take
4:50this static image we just generated and
4:52transform it into a native setup. We
4:55come back to Higgs Field, paste this
4:57prompt that you see on the screen right
4:58now, select the static image we just
5:01downloaded, and then hit generate. Our
5:03native scene looks great here and we'll
5:04be using this as our starting frame for
5:06the video that we'll generate in a
5:07moment. So, we need to download this as
5:09well. All right. So, you take your image
5:11of your AI influencer, you head on over
5:14to video, put the starting frame as your
5:16influencer here, and then paste in this
5:19prompt and hit generate. And this will
5:21take a minute or two to generate. So,
5:23we'll check back on it in a moment. What
5:24are we actually going to get this
5:26influencer to say to get people to whip
5:29out their credit card, double click on
5:30that Apple Pay in irrational quantities?
5:34Which brings us to step number two,
5:36finding the organic bangers. So, the
5:40single biggest mistake that you can make
5:42when creating AI UGC ads is to then go
5:45to Claude or chat GPT and say, "This is
5:49my product. Write me a UGC style ad."
5:52For the love of all things holy, you
5:54will be murdering your money if you do
5:57this. And this is what most people do,
5:58and then they're like, "Oh, AI is crap.
6:00It doesn't really work." If you're
6:02giving it that you can expect that
6:04you're going to get out. What you
6:06want to do is you want to go to either
6:07TikTok or Instagram Reels, and you want
6:10to type in what I call the bull's-eye
6:12keyword for your market. Korean skin
6:15care, you jump on there, you type in
6:17Korean skin care. And then you want to
6:18look at all the top-performing [music]
6:20TikTok Reels, and then what you want to
6:22do is to start to compile a list of the
6:25best-performing content on both TikTok
6:27and Instagram [music] Reels. Because
6:28that has already showed us that that
6:30content is doing well organically in the
6:32algorithm. Therefore, I know that if we
6:35get that and we turn it into an ad, the
6:36thing [music] is going to absolutely
6:38bang. Then what you want to do is you
6:40want to use a Chrome extension called
6:42Sort, where you can click onto a
6:44creator's page, and you can basically
6:46sort all their content by views and
6:49engagement. And typically, if someone's
6:51creating content around that keyword,
6:53they're going to have multiple pieces of
6:54content. And you want to start to
6:56basically put these into a spreadsheet,
6:58where we can use them later for fodder.
7:01Don't just do one or two searches and be
7:02like, "There's nothing good on here."
7:04Get creative. Type in [music] the
7:06specific product, the specific category.
7:09If you want to go even the next level,
7:11you want to create a burner account that
7:13basically only clicks on content that is
7:16related to the products that you sell.
7:18And then every time that you basically
7:19log into that TikTok or Instagram
7:21account, your feed is just going to be
7:23flooded with proven content. And you're
7:25going to repeat this process, rinse and
7:27repeat, forever. Then what you want to
7:29do is once you've got that sheet of all
7:32the proven organic bangers in your
7:33niche, you want to use a TikTok or
7:36Instagram Reel transcription [music]
7:38service. The one that I use is called
7:40Talk Script, and it shows you the entire
7:42script of exactly what they said, and
7:44we're going to put that into another
7:46document that we're going to be using
7:47later on in this process. So, we've got
7:50our swipe file, right? We got the full
7:52transcripts of exactly what the organic
7:55content is saying to do very, very well
7:57in the niche, and we've got the links to
7:58that content also, so we can see kind of
8:00how it's set up, what setting that
8:02they're in, all of that kind of jazz.
8:04And then when we sit down to actually
8:06produce [music]
8:07our script and produce these ads, we're
8:09not wandering where to start, or we're
8:11not going with some very vague and
8:14limped prompt to ChatGPT and Claude and
8:17expecting a Hail Mary. That's where
8:19everyone gets it wrong. Do this and you
8:21will see that these things absolutely
8:24print cash. Which brings us to step
8:27number three, scripting with AI. Now,
8:30look, having a swipe file is useless cuz
8:33we're not just going to basically swipe
8:35and deploy and literally rip some
8:37creator off. We are going to use that as
8:39inspiration, and we're going to script
8:41our own things. So, we're going to move
8:43over to Claude, and we're going to use
8:44this prompt. Here is a list of existing
8:46organic content that has done very, very
8:49well in my niche. Here is my product.
8:51You can link out to your product page,
8:53it will read it, or you can just upload
8:55a bunch of content for it to read. Here
8:56is my buyer avatar, and here is my call
8:59to action, [music] my CTA. Please create
9:02me five variations with organic YouTube
9:05style TikTok and Instagram Reels
9:08scripting. We're going to get all the
9:09different platforms on there, so we can
9:11get a mix and we can see what's going to
9:12resonate best. Ideally, if you're
9:14running TikTok ads, you're going to be
9:16using TikTok style hooks. If you're
9:18running [music] Instagram Meta ads, you
9:20want to be using stuff that performs
9:21well on Instagram Reels. Then in under 2
9:24minutes, you'll have five scripts that
9:25are already grounded in content that is
9:27already performing in your niche for a
9:30product that is very similar to yours.
9:32Then once we've got that, we're going to
9:34have multiple variations of all the
9:36different hooks cuz we're going to have
9:37a list to pick and choose from, and then
9:38you can keep repeating that process, and
9:41you just go through that, and you'll get
9:42a huge, [music] huge list of hooks.
9:44Then, what you want to do is you want to
9:45write two to three different body copy
9:48variations, which is like the meat of
9:49the script, what the act actual
9:51influencer says, and how they sell your
9:53product. Because then, when you partner
9:55those two or three body copy variations
9:57with like the 15 different hooks that
9:59you'll have, and then the actual video
10:01that we're about to produce, you got
10:02hundreds of different variations. You
10:05can [music] literally print 500 ads a
10:07month doing this process. This is a
10:09process that you're just going to
10:10continually [music] go through. This is
10:12not a one-and-done, like, "Oh, I got all
10:14these ads, I'll just run these forever."
10:15So, don't just do this once. Set up a
10:18day a week where you do this, or better
10:20yet, hire someone to do this full-time
10:22for you, so you just got unlimited
10:24creative to run inside your ad account.
10:25Now, that's the actual creative, but if
10:28you're running an ad on Meta, you know,
10:30in addition to that, you've also got the
10:32actual headline that is going to appear
10:34just below the actual creative that
10:36you're running. And again, with those
10:37things, you want to be running another
10:3910, 20, 30 different variations of that.
10:41Then, you also have the body copy that
10:44appears on the actual ad platform, which
10:46is different from your script body copy.
10:48And then, you also want to test that.
10:49Very, very quickly, you can see we're
10:51going to have hundreds and hundreds of
10:52these different variations [music] to
10:54run. Now, for your hook length,
10:55typically, what you want to do is have
10:57this no longer than 3 to 5 seconds.
10:59Again, you've only got 1 to 2 seconds to
11:01grab them in the feed before they skip
11:03past and go to something else. It needs
11:05to start dead in the heat of the action.
11:08Like, people feel like they should be
11:10interrupting something the way that you
11:12drop them in the hook, and it should
11:13grab them, and then just move them
11:14straight into the body copy without
11:16setting up the full [music] scene. This
11:18is meant to look like organic content,
11:20guys. It's not meant to look like an
11:22[music] ad. All right, so you've got the
11:23scripts, you've got the AI influencer.
11:25Let's create this into actual ads that
11:28then feeds a machine where you know
11:30exactly which ads to kill and which ones
11:33to scale. Which brings us to step number
11:36four, the post-production, like actually
11:38creating the video ads that we're going
11:40to run. The more dirty and raw it can
11:43feel, the better that it's going to
11:45perform because we want it to feel just
11:47like a selfie video. Therefore, we don't
11:49need a whole bunch of effects. We just
11:51need super light touch editing that
11:53removes away any of the glitches. The
11:55other thing that people make a huge
11:56mistake is they give it the entire
11:58script and then they're like, "Create
12:00this." And then it's dog What you
12:02need to do is you need to chunk it. So,
12:03you need to just have the hook and then
12:05break up your body copy into smaller
12:07little bite-size chunks. The way that AI
12:10is right now, it might not be like this
12:12into the future, is that the more that
12:14you give it, the higher the chance of it
12:16making a mistake [music] and the whole
12:17kind of emphasis on the words doesn't
12:19sound right. You want to just break it
12:20up into bite-size parts. That is going
12:22to mean more work. You are going to have
12:24a whole bunch of different video files
12:26that you're going to have to [music]
12:26then patch together. However, this is
12:28how to make it hyperrealistic where
12:30people can't tell. So, you want to
12:32basically use native captions, a little
12:34bit of b-roll if it's relevant, but
12:36typically I like to try to avoid it at
12:39most costs because it's not going to
12:40look natural a lot of the time. You want
12:42to use a native editor like CapCut where
12:45you can use all the native kind of
12:47captions and text that people would use
12:49when they produce that content. So, of
12:50course, it looks [music] natural and
12:52organic. Or if you're like, "Yo, Subery,
12:55this is just too much work." Guess what?
12:57There is an army of editors on platforms
12:59like Upwork [music] that would be more
13:01than happy to take five to $15, put this
13:04all together, you give them a good
13:06brief, and they can do all of this, and
13:08you can get on with running your
13:09business. Does this convert better than
13:11a real human? No. Real humans a lot of
13:13the time do have a [music] slight edge
13:16because it is just more natural.
13:17However, it's not a fair comparison cuz
13:20you're not comparing just one AI
13:22influencer to a real influencer. No.
13:25You're comparing having one real
13:27influencer versus 15 AI influencers with
13:30all these different hook combinations
13:32and body copies that you can print at
13:34the click of a button. And so the sheer
13:37volume of testing and finding out what
13:39works, the overall row as that you're
13:41going to get is going to be far greater
13:43than basically using one real human to
13:45do it. And AI wins on volume every
13:48single time. It is physically almost
13:51impossible for most people to do this
13:54process that I ran you through today
13:55using real creators. You have to have an
13:58army of people to do this and most
13:59people don't. And how do I know? Well,
14:01I've got thousands of clients, right?
14:03And the amount of people that actually
14:04are doing this is I can count them on
14:06one hand. People aren't adopting this
14:08stuff nowhere near as quick as they need
14:11to be and therefore that gives me and
14:12you a huge advantage. And don't shoot
14:15the messenger. Don't be like, "Oh,
14:16Sabri, he's telling everyone they're
14:18going to lose their job, right?" I'm
14:19just reporting the facts, guys, right?
14:21Over 50% of influencers are now out of
14:24work because of this. It's just the way
14:26that the world is right now, guys. And
14:28now I'm going to show you the actual
14:30video ad that I created using my very
14:33own avatar. Can you tell the difference
14:35between a real natural lip balm and a
14:37cheap toxic lip balm? Which brings us to
14:40step number five, launching and testing
14:43our ads. So most people, when they
14:45create an ad or they do anything really
14:47online, they do it one time and when it
14:49doesn't work, they blame the platform,
14:52right? They blame they say, "Hey,
14:53Facebook ads don't work for my
14:54business." No, you just don't have
14:55enough creative diversity to actually
14:58find a winning hook. It's like if you're
15:00posting organic content, you can't
15:01expect to upload your first piece of
15:03content and for it to bang. And it's no
15:05different with ads. But when you run
15:07through this process, you guys saw
15:09firsthand how easy it is to create so
15:11many different variations of this. And
15:13the reality of it is as a marketer, the
15:16vast majority of what we do doesn't
15:19work. Like think about it this way,
15:20right? If you're running meta ads, you
15:22are doing a good job if you have a 1%
15:25CTR on your ads to cold [music] traffic
15:27at scale. If you can get 1 to 2% of
15:29those people to actually buy, then
15:31again, you're doing a good job. So,
15:34don't get discouraged when you see that
15:36like, you know, 80% of the ads that you
15:37create don't bang. [music] That's
15:39completely fine because if we can go
15:40through this process and we can find one
15:42or two winners that we can scale, we're
15:44going to be printing, guys. All righty,
15:46so there's two different ways that I
15:47like to think about [music] this,
15:48depending on how quickly that you need
15:50to get sales. So, the first one is
15:52method number one. And this is where you
15:54create a subpage for your product. You
15:56can even call it your influencer's name,
15:58for instance, and you start to take
16:00those ads that you have created and you
16:02start to upload them to Instagram,
16:05YouTube Shorts, or TikTok. Because the
16:07way that the algorithm has evolved right
16:08now, it doesn't matter how many
16:10followers you've got. We've moved away
16:11from social media. Social media no
16:13longer exist, and the only thing that
16:15exists is interest media, where the
16:17algorithm is so dialed in that it only
16:20serves up content that it knows that
16:22you're going to be interested in. And
16:23so, don't think like, "Hey, that's
16:25completely pointless, Sabri. I'm going
16:27to create a brand new page. I have no
16:29followers and expect this [music] to
16:30work." Yes, I am. That's how basically
16:32it works right now. So, you want to
16:34create that new page and then start
16:35uploading the content on there. Find out
16:37the ones that actually do well, and what
16:40performs organically is what is
16:42basically going to perform on paid
16:43engine. So, you do that process with all
16:45of these different ads you created. You
16:47might upload a hundred and ten of them
16:49might bang. Take those ten and then move
16:51them over to our paid ads engine. Even
16:53if you don't have enough resources, it's
16:55probably better to start this because if
16:57you don't have much resources, you don't
16:59want to be wasting it on ads that aren't
17:01going to work. And this just basically
17:02increases the odds that they will work.
17:04However, let's get down for the people
17:06that just want to get straight to the
17:07speed in method number two. And it's
17:09basically we cut off the whole organic
17:11method and we move straight to ads,
17:13right? There will be a bit of wastage
17:15here, but there is also [music] speed.
17:17You want to load all those ads up, use
17:19your different creators, use your
17:20different hooks, use your different body
17:22copies, then have your different
17:24Facebook ad headlines and the body copy
17:26on there with your different CTAs, and
17:27then you will run them and you will
17:29collect the data. Now, in terms of how
17:31long this is going to take, it's
17:33basically the more money that you pump
17:34into it, the quicker that you get
17:35[music] the data. It's as simple as
17:37that. So, the question that you need to
17:38ask yourself, what do I have more of?
17:40Time or money? If you have more money,
17:42then just spend more to get the data
17:44quicker. And then this is where you can
17:46turn one ad into five ads. You want to
17:48take the best performing hook and then
17:50you want to write two to three different
17:52body copy variations on there and then
17:54basically we're rinse and repeat that
17:56process. This isn't complicated, it's
17:59just consistent. So, you do need to run
18:01through this process. It is going to
18:02take time, but hey, anything that's
18:04worthwhile is going to take a bit of
18:06time, but this is far more efficient
18:08than the traditional model of reaching
18:10out to real creators. [music] And then
18:12the real source is taking those best
18:15performing advertiser you're seeing are
18:16producing the best results within your
18:18ad account and making sure that you also
18:21utilize them on your [music] landing
18:22pages and in your funnel. So, then you
18:24have the same scent from what somebody
18:26saw on the ad, they clicked on the ad,
18:28they come through to the landing page
18:29and they see that again and it's just a
18:31whole bunch of social proof that you
18:33scatter all throughout your funnel that
18:35drives up your conversion rates and
18:37gives you a higher ROAS. Now, if you
18:39like this video, you're going to need to
18:40know how to actually run ads itself and
18:43I put together an entire Facebook ads
18:45tutorial where I walk you through
18:47step-by-step on exactly how to do that
18:49here. Go watch that now, like,
18:51subscribe, and I'll see you in the next
18:52one.