Full transcript
0:00The founders now knew exactly what they
0:01had to do. Build a bridge between the
0:03cash-strapped Nanas and the wealthy FMCG
0:07brands. But knowing what to achieve is
0:09very different from knowing how to build
0:10it. As they brainstormed how to serve
0:12both the non-paying user and the paying
0:14buyer, a few potential business models
0:17might have emerged. Option one, a pure
0:19micro-lending fintech app. What if they
0:22simply provided the Nanas with instant
0:24working capital loans? With more cash on
0:27hand, [music] the store owners could
0:28afford to buy in bulk from existing
0:30wholesalers. Option two, a peer-to-peer
0:33group buying network. [music]
0:34What if they built a social platform
0:36that allowed 50 Nanas in the same
0:38neighborhood to pool their money
0:39together? They could share the cost of
0:41renting a delivery truck and buy
0:43directly from supermarkets themselves.
0:45Option three, a tech-enabled B2B
0:48e-commerce marketplace [music] and
0:50logistics network. What if the founders
0:52built a centralized app that aggregated
0:54the demand of thousands of stores,
0:56bought goods from FMCG brands at
0:58distributor prices, and handled the
1:00[music] last mile delivery themselves?