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Ariya Hidayat - Teknik Presentasi yang Memikat | BukaTalks

Bukalapak · 2,232 words · 11 min read

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0:14Hello, good evening

0:17Always a good feeling every time I back to Indonesia, talking in a full room like this

0:21The eagerness to learn, I can feel it or maybe it's because there's Dilan on the slide

0:27While, talks about Dilan, Iíd like to give a prediction, while we won't meet Milea tonight because the canteen closed already

0:34So, I hope after this evening, you are inspired in making a presentation with a slightly different style

0:41and presented it with great spirit and confidence

0:44Because, when we think about presenting, we thought about something serious

0:48in a forum like this, Buka Talks, or even TED Talks

0:51or maybe when we try to present the details of some technical things in a conference

0:55actually, it's not (have to be serious)

0:58if you have an idea on a new product planning or a a sprint planning

1:04sometimes, unconsciously, we switch into serious mode

1:11even in an interview, whether with your future employer or future in laws

1:16sometimes, intentionally, we use our presenting techniques

1:20in communication terms, presenting is total different thing with storytelling

1:25in storytelling, we want our audience to just listen, no comments needed

1:31probably there will be an app, solely for just venting, some idea for a startup

1:37while, it's different with presenting, we want the audiences got something from the presentation

1:43then there's a framework called what's in it For me

1:49shorten to WIIFM

1:52that's a question in your mind when a presenter stands before you and rehearse it as much as you can, to get a great, polished presentation.

1:57you don't to waste your time hearing something that have nothing to do with you, or has no advantage for you

2:05so, it's a fatal mistake when you start presenting with open your laptop then start the presentation slides

2:13that's what usually happen. What you should do is

2:19first, think about what your audience will do after your presentation

2:27think about it carefully, until you firm with it

2:31write it down on a paper, a board, notebook wherever you like, until you satisfied with the statement

2:37then we think about the materials

2:39and for the materials, in this presentation I will talks about 3 frameworks

2:46first, we talk about how to compile some interesting materials

2:50then, how to package it concisely but not boring, with great confidence

2:54lastly, after you master all that, is how to keep improving.

2:59so here we go, first topic: the materials

3:03I like a power recipe by Granville Toogood in his book The New Articulate Executive

3:11they are Punch, One Theme, Window, Ear, and Retention. For this context, we'll talk about Window

3:18so, with this concept, our presentation is window, for audience to see what we really like to tell them

3:32how to make it interesting? There some common mistakes

3:36first, presentation slide that full with words so the window has to be interesting or audience will get bored and fall asleep

3:41then I talk some more presenting, while audience can just read on the slides

3:48Second mistake, even if a talk about something else, nobody will listen

3:51because everybody is busy reading the slides

3:55how to correct the mistakes? Only put the keywords on the slides

4:01put something coherent with the topic

4:07something that help the audience to remember, not the whole explanation

4:15it's better to listen that to read

4:19here some example, clap your hand if you ever saw a slide like this

4:24some of you just raised your hand while I ask you to clap, that's because you see me raise my hand, isn't it?

4:35third mistakes, put everything into a long list, or some kind of bullet points

4:42example, in a presentation from Paul Greenberg

4:49instead of using a list, he uses pictures to presenting what fish commonly consumed by human

4:56there prawn, tuna, salmon, cod, etc.; without explaining one by one

5:00another classic example is when Steve Jobs introducing new iPhone, years ago

5:06he didnít tell what iPhone can do (make a call, play music, etc.)

5:12instead, he put three pics that put impressions the audience at the time

5:18just by seeing the pics, audience already get it, iPhone can be used to play music, make a call and browse the internet

5:22true that he explains each of it after that, but the pics already done half the job of make impressions (of the materials) to the audience.

5:27same thing if we presenting with numbers

5:31it's quite difficult to deliver, and tend to confused the audience

5:37but if we put it into graphics, it's easier to understand by the audience.

5:44what's important is the visualization

5:48it doesn't have to be exact or precise

5:53only enough so audience get the picture (of how much/how little the number is)

6:01we can also put some quote to make the slide more interesting

6:07for example, in a presentation about aftermath of some incident, we can put a quote like this

6:11telling that we can always take a lesson from some misfortune

6:14the quote does not always something serious, you even can modified it

6:18here's an example of modified quote, sure enough two face never talks about Javascript on the movie, but it's suitable with what you try to tell, so you can use it.

6:27now, to make more interesting, you can intentionally mixed something up, for a joke purpose

6:31for example, there so many wrong thing about the picture

6:36Darth Vader never say that, it's Gandalf who said you shall not Pass, plays by Ian McKellen

6:41And it's happened that Ian McKellen also play as Magneto in X-Men movies

6:44it's just to trigs the audience, see if they really pay attention on what you presenting

6:49so, the point is do not put everything into the slides and make it complicated

6:55less is better, because it'll easier to be remembered

7:00that's the purpose of a presentation, to make audience remember what you're talking about

7:05here's a bad example, of Bill Gates explaining Silver light

7:11it's too crowded, font size too small to be able to read

7:15nobody can remember all of this, so what's the point?

7:21Just like what Milea said, she missed Dilan, but she did not miss the bullet points

7:25go on, I'll wait if you'd like to tweet about it..

7:31OK, that's it for how to compile the materials to interest audience

7:36Now, we got the material, then how to present it? What's the trick? Let's get to it

7:42there are three pointers you pay your attention to; conciseness, attractiveness, and confidence while presenting

7:51Concise is important, extreme example: a racer got a new tier in 2 seconds while in pit stop

7:58Make it brief, not too long and complicated. Because we don't want to waste anyone's time.

8:08what you can do to make it brief & simple?

8:11I like this principal by Mark Twain

8:14In another way, if I have more time things can be shorter, it's a paradox

8:19it turns out that we need more energy to simplified something, it's not an easy task

8:25this is what I use, a compression pyramid

8:29consist of three tiers, 30 minutes, 4 minutes and 11 seconds

8:32to have a 4 minutes content, you have do more rehearsing, let's say 30 minutes rehearsal

8:41then you'll get what to keep, what you can skip, what need to elaborate more

8:46until you have your 4 minutes presentation

8:49then you rehearse some more, delete more unnecessary stuff, until you have your 11 seconds presentation

8:56people call this 11 seconds speech as elevator pitch, it's time you spend in the elevator going from one floor to another

9:01this 11 seconds can change your life

9:04imagine if you met a president, a Nobel winner, a writer, or a CEO

9:10then they asked, what are you you've been doing? How to answer that in 11 seconds?

9:13Your life can change if you can make use of that 11 seconds. So, you need to rehearsing You can rehearse by imagining going into an elevator

9:21Meet the persons of your dream, maybe Dilan or Milea

9:26What to talk about in those 11 seconds? Don't waste it.

9:31That's conciseness; now attractiveness, how to keep audience's interest to your presentation?

9:38the curve of audience attention to your presentation is normally down exponentially to time

9:42so, the objective is to keep up the audienceís attention

9:48you can do it by do something interactive with the audience in the middle of your presentation: ask a question, tell some jokes or personal jokes

9:56but don't make fun of people, if you want to, make fun of yourself

10:00same thing with the closing line, remember the WIIFM principle

10:06don't just say that's it, thank you and goodbye. Go around and summarize it.

10:13make sure they remember what you've been presenting and answer their WIIFM question.

10:20how to look confidence while presenting?

10:25there's three pointers, body language, eye contact, and clear pronunciation

10:30what is it about our body language? It's important because it's how you visualize yourself to others

10:36for example, when you feel unsafe or nervous, you'll make yourself smaller, fidgeting, hands in the pocket

10:43but when you encounter with someone friendly, you stand tall and still, not move around

10:49and don't look defensive

10:52because audience will notice and wonder if you really what to do it, or someone make you do it

10:56audience will see it on your body language

11:00for eye contact, you make eye contact only with the audience, not the screen, not the laptop, and certainly not the ceiling

11:07even when you talk about cloud computing, don't look at the ceiling, look at your audience

11:12if you have big audience, divide them into sectors then spend some time at looking at each sector

11:17don't focus only to one audience, you'll scared them

11:20that's about eye contact

11:23one more thing you need to pay attention to is choice of words

11:27there's a thing called speech filler

11:30it's words you slipped on to fill the gap between statements

11:34i.e actually, you know, like.., um.., literally; it's commonly come up while presenting

11:41one you should not use is honesty

11:46when you use honesty between sentence, is that mean you're telling a lie before that?

11:51or in Bahasa Indonesia, people commonly use jadi, kebetulan (fortunately)

12:01fortunately I have 4.0 GPA, fortunately my Bukalapak bought my startup...

12:09audience will take it as you rely on your fortune to excel in your live, not a hard work

12:13don't have to be arrogant, but be proud of your hard work, it's not all down fortune

12:19which is; it does not explanatory or change the meaning of what you're saying, you can just skip it

12:25that's speech filler

12:27now, if can master it all; choice of words, body language, eye contact

12:35then we have a concise presentation with some jokes to tell

12:38we won't have a problem with stage fright

12:41just what Dilan said, stage fright is only for a person with no confidence

12:45that material and packaging, now, how to keep improving?

12:53this is what I called finishing

12:57I like a quote by Helmuth von Moltke the Elder,

13:01in another way, all plans go sideways in time you meet your opponent

13:06but I like this one by Mike Tyson, better

13:10why I showed you these quotes? Itís to tell you the importance of rehearsal

13:18so you can present naturally, even if they wake you up in the middle of the night, ask you to do the presentation

13:26With a lot of practice, you can tackle it all, it'll be like a natural thing for you to do. No hassle.

13:34don't take rehearsal for granted

13:37I often watch a presentation with a great material, attractive presenter, but clearly this is the first time the it being presented

13:46they're rehearsing while presenting

13:52don't do that. Take minimal 1 rehearsal before presentation

13:562, 3 times more until it's perfect and you satisfied with it

14:01if you enjoy Steve Jobs presentation, you should know that he rehearsed it hundreds of times

14:06he watch the video, that revise the presentation over and over until he satisfied

14:11one thing you can do is by making a simulation

14:14if you need to be presenting in BukaTalks, come to the Venue, see the room and everything

14:19that what you can do by yourself

14:21you can also try to get a feedback from your piers

14:25do a presentation to your peers, and get some input from them, it is very important

14:31rehears it, and see where you can improve (your presentation)

14:35one thing that people hesitate to do, but it has a significant effect on improving your presentation

14:46this is from my personal experience, that is watch the video playback of you rehearsing

14:50find a quiet place for you rehearse, take a video using a cellphone, just do a five-->minute take

14:56analyze the video: body languages, eye contact, choice of words

15:01check what youíre doing wrong within those five minutes

15:06then re-take, again, and again. Then move to next 5 minutes..

15:11see if you use to many speech filler

15:16refined it until no more speech filler

15:21in you do all the process, guaranteed your hard work will payoff

15:25you see it by yourself by comparing your first video with the last one, you'll be amazed

15:31if Dilan said, missing you is hard, then presentation rehearsal is a piece of cake

15:39Now, here's the recap

15:46Pay attention to the materials, compile an attractive presentation.

15:50then presenting techniques, do it confidently

15:58Thank you!

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