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Einwandbehandlung: 5 häufigsten Einwände im Verkauf

Timo Sven Bauer · 5,700 words · 26 min read

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0:00Yes , it's always the same suspects ,

0:03it's always the same objections . Anyone

0:07who knows them can confidently handle

0:09others who improvise , who try and fail .

0:13And I don't know , but do you want to be

0:15one of the lazy losers ? I think not . So

0:18pay attention and listen . Objections

0:20are never fought . So if you still have

0:24this belief that you have to argue away

0:26the " the price is too high " objection

0:28with the person opposite you , as if you

0:31were in a fight or a battle with your

0:33potential customer , then let go of this

0:36old belief . Those days are over . And if

0:40you are already convinced that you can

0:42handle objections really well , then

0:44watch this video , because I am

0:45absolutely sure that even you can step

0:47it up a notch . In this training , I

0:50won't just show you the theories of

0:52half-baked gurus , but I will really

0:54show you how to put the whole thing

0:55into practice . Not sometime later , but

0:57as early as tomorrow or the day after

0:59tomorrow at the latest . It might take a

1:01day or two of practice , and then you'll

1:03manage to get the full power onto the

1:06road . So , what are we waiting for ?

1:07Let's get started . I do what must be

1:10done . Untethered . Round 5 , 4 , 3 , 2 , 1 ,

1:13and then you do what must be done .

1:22>> Do you know the typical objections that

1:24your potential customers keep coming up

1:26with ? I'm pretty sure you know them .

1:28And even though you know them , when

1:30they pop up , you still stumble over

1:32them , and that annoys you , doesn't it ?

1:35So let's leave that behind us for good .

1:38I will show you now how to confidently

1:40resolve objections . I'll show you the

1:43most common objections and give you the

1:46perfect wording , the perfect reactions ,

1:48so that you become absolutely confident

1:51. Let's take a look at the following .

1:54Most people out there know : " Hey , when

1:56an objection comes up , I have to

1:58acknowledge it . " I'll just assume for

2:01now that you already had this

2:02information . An objection comes up and

2:04it must be acknowledged . And actually ,

2:07it sounds so simple , but strangely

2:09enough , many people get this point

2:10alone wrong . Quite likely you too . So

2:13pay close attention . Let's just take

2:16the customer who has an objection . He

2:20still needs to think about it . Okay , so

2:23the first step is to acknowledge the

2:25objection . And again , most people

2:29already make a mistake here . They

2:32simply parrot the customer . But they

2:35don't give them the feeling that you

2:37understand them or that you are

2:38acknowledging them . And that is

2:40important . Acknowledging the objection

2:43isn't about parroting it back ; it's

2:44about the feeling that is conveyed . If

2:47someone says to me , yes , okay , Timo , it

2:49sounds great , but I still need to think

2:51about it , I can simply say , okay , I

2:58didn't parrot anything back , but did

3:00you notice how understanding I was ? I

3:02acknowledged you non-verbally . I can

3:04also do it the following way . Timo , I

3:06still need to think about it .

3:09Acknowledged . So , the first step is

3:12about acknowledging the objection and

3:15really giving the other person the

3:17feeling that you validate their

3:20situation . So , let's take the context ,

3:22I need to think about it . I say , okay ,

3:25all right . You want to think about it .

3:29Fine . Let's get to step number 2 , which

3:32is now extremely important , because

3:34step number 2 is what most people don't

3:36train . This is my three-step method for

3:39handling objections with absolute

3:41confidence . You have to understand that

3:44when a potential customer comes up with

3:46an objection , friction is created .

3:48Friction is created for you as a

3:49salesperson , but friction is also

3:51created for the customer . Okay ? Because

3:54ultimately , an objection is a lie , or

3:56at the very least , a concealment of the

3:58truth . Okay ? And it doesn't feel good

4:00for them . They would prefer to just say

4:02, come on , money is no object , I'll buy

4:03it . So friction is created , and when

4:07friction is created , stress is created ,

4:09and when stress is created , the

4:11amygdala tells the brain : " Hey , watch

4:13out , dangerous , fight or flight , that's

4:16from evolution . Okay ? Fight or flight ? "

4:21Question : Do you want your potential

4:23customer to be in fight or flight mode

4:25with you ? No , so we have to give our

4:28potential customer's amygdala the

4:30signal . Everything is easy . Take a

4:36breath . You are allowed to leave with

4:37your objection . So we give the other

4:40person the feeling that we are letting

4:43them walk through the emergency exit .

4:47We do this by , for example , saying ,

4:49okay , before we end the call , by when

4:51do you think you will have thought it

4:54over enough so that you can then tell

4:56me how we both want to proceed , and now

4:58they have the feeling you're letting

5:01them go . Now they suddenly have a

5:04feeling of relaxation , stress is

5:06reduced . And from here , from here we

5:09get to point number 3 . And in point

5:14number 3 , you can resolve the objection

5:18through various strategies such as the

5:21AB option . Important , once you have

5:24resolved the objection , you must then

5:26issue the call to purchase again . Many

5:28people forget that too , but that might

5:30go beyond the scope of this video . We

5:32only want to look at the wordings now .

5:34It was important for me to explain this

5:36principle beforehand because once

5:38you've seen and understood it , okay ,

5:41you can apply it again and again . The

5:43whole thing must , of course , be

5:44practiced . So , let's repeat it once

5:45more . Okay , I understand . You want to

5:47think about it some more ? Number one ,

5:48acknowledgement . Uh , before we end the

5:51call , by when do you think you will

5:53have thought it over enough so that you

5:54can tell me afterwards how we want to

5:56proceed ? You give them the feeling they

5:59can walk through the door , and now you

6:01pull them back . Um , when you're

6:04thinking it over , is it more about the

6:06investment itself and the different

6:08payment options , or is it the question

6:10of whether now is the right time to

6:12start ? That means you consider what the

6:15two biggest stoppers are . Usually money

6:17or timing . And both options give your

6:21counterpart the chance to come out with

6:23the truth , because you can only really

6:26resolve the true objection . Alright ,

6:29let's move on . Objection number one , "

6:31need to think about it , " can we check

6:33that off , or have we just resolved it ?

6:35Let's move on to objection number two ,

6:36and by the way , I have all the wordings

6:38here , so if you'd like to have them ,

6:40feel free to send me a message .

6:42Objection number two : No interest . And

6:45this is an objection you never hear

6:47after a sales call , but it's a typical

6:49objection in acquisition . Because if

6:52someone is sitting in a sales call with

6:55you , there was some prior setting , some

6:57reachout , some foundation for this

7:00sales call , and nobody will say at the

7:02end : " No interest . " Okay , so you hear "

7:05no interest " relatively quickly during

7:07the first contact , for example , in cold

7:10calling . The annoying thing that used

7:13to provoke me regularly about the " no

7:16interest " objection is that I thought ,

7:18bro , you don't even know what this is

7:20about yet . You haven't even let me

7:23finish speaking . I wasn't even allowed

7:25to place my pitch , and you're already

7:27saying no interest . And that is exactly

7:30why it is the stupidest way to respond

7:32to " no interest . "

7:34>> No interest . You don't even know what

7:36this is about yet .

7:37>> So , never say that . Do the following

7:41instead . Mr. Meer , I understand . You

7:43have no interest . May I politely ask

7:45you for one thing ? The next time

7:49you’re looking into XY , yes , whatever

7:51it is you’re selling , I don’t know ,

7:54new customer acquisition , staff ,

7:56vehicle financing , insurance , whatever .

8:00Okay , Mr. Meer , I understand . You have

8:02no interest . May I politely ask you one

8:04thing ? The next time you’re looking

8:07into XY , could I be the first person

8:10you talk to about it ? And you will

8:13always get a confirmation for this ,

8:14always , because people want to end the

8:16conversation and they think to

8:17themselves , sure , I’ll just say yes

8:19and then the conversation is over . Yes ,

8:21there's basically nothing wrong with

8:23that , but it is part of a plan . So

8:26let’s take a look at the second plan .

8:28Okay , you will usually hear something

8:31relatively polite like

8:32>> yeah , yeah , that’s fine ,

8:35>> then you say the following : Great , may

8:37I send you an overview of our work or

8:40our offers , so that when you are ready

8:42and get in touch with me , you have

8:45already seen something from us ? At this

8:49point , you will get a confirmation

8:50again . You ask for the email address

8:54and now it’s not about sending him

8:56something that will never be opened

8:58later , okay ? Instead , it is about

9:01intensifying the conversation , because

9:04when the objection " no interest " comes ,

9:06it’s a hard brush-off . If you develop

9:10the conversation a bit further now , you

9:12eventually reach the hurdle where the

9:14other person realizes : " Hey , come on , I

9:16actually engaged in the conversation

9:18now . Okay , now I’ll listen to what he

9:20has to offer . " Okay , that means in the

9:22next step you ask him what is

9:24particularly important to him . You can

9:26say , Mr. Meer , so that I don’t just

9:28put anything in my email , but only the

9:30most relevant things . What exactly

9:33interests you most when it comes to XY ?

9:36When it comes to getting high-quality

9:38inquiries for your company . Okay , you

9:41can also give him options . Is it more

9:44about our strategy , how we manage to

9:47generate qualified inquiries for your

9:49services ? Yes , right ? And then perhaps

9:52you have a second option . So the goal

9:55should be to go deeper with one or two

9:57highly relevant questions . And if your

10:01questions are highly relevant , the

10:03other person realizes that you

10:04understand their situation perfectly ,

10:06and then they also realize : You are not

10:09a waste of time . And now it is your job

10:12to pitch the appointment again — or

10:14perhaps for the first time at this

10:15point , because it didn't work before ,

10:17since they usually interrupted you with

10:19" no interest . " So you could say , Mr.

10:22Meer , I have one last question . Have

10:25you ever received an email that was

10:27more informative than a 10 - minute

10:29conversation with the real person

10:30behind it ? Then you usually get a " no ,

10:34not yet . "

10:35>> And then you pitch your initial

10:36discovery call , introductory meeting ,

10:38or whatever it is again . And by the way

10:41, at this point , I have numerous other

10:43phrasings that are super strong , but

10:45they would simply go beyond the scope

10:47of this video , and besides , hey , all

10:49these other phrasings , which sometimes

10:51work even better — because not every

10:53phrasing fits your case perfectly . You

10:56get those if you are a participant in

10:58my sales training and mentoring program

11:00, New Age of Selling . But you can find

11:02out about that for yourself . You can

11:03find more info in the description .

11:06Let's move on to the next objection ,

11:08which is the objection . " Now is a bad

11:10time " or " I don't have time right now . "

11:13Also a classic objection that you

11:15mainly get at the beginning of the

11:17sales cycle , yes , usually during an

11:19initial outreach . Okay , it could also

11:22be an inbound lead , it could be at a

11:25trade fair when you want to pitch

11:27someone and the person is acting super

11:29busy . So what you can do is the

11:31following . Mr. Meer , I understand . You

11:33are too busy to talk to me . I am very

11:36busy myself and fight for free time

11:38every day . This is very important . Most

11:41salespeople react like beggars , like

11:43people pleasers . Someone says , " Oh , I'm

11:46so busy right now . " " Oh yes , I know , you

11:49have so much to do . " " When would be a

11:52better time , when should I get back to

11:54you ? " By doing that , you position

11:56yourself very far below them . Your job

11:58is to level the playing field . You must

12:01communicate at eye level with the other

12:03person , and then something happens . So

12:05say , " Meer , I understand . " " You are

12:08really too busy to speak with me right

12:09now . " " I mean , I struggle every day for

12:12more free time myself . " Okay ? " I am

12:14very busy myself . " Level the whole

12:16thing out . You are busy . I am busy .

12:19That is exactly why it is important

12:20that we get to the point quickly . And

12:22now you make him realize that you are

12:25not an amateur . You want to get

12:27confirmation from him here without him

12:29having to say it out loud . He should

12:31think , yes , that’s exactly how it is .

12:33That is my assumption . That is the

12:35confirmation you want to get . That’s

12:38why you say , presumably that’s your

12:40usual reaction when you’re unsure if

12:42a conversation is worthwhile and truly

12:45adds value for you . Right . And that is

12:49the " right " where you rarely get a " yes

12:51, " but the person you’re talking to

12:54confirms you internally in their inner

12:56monologue . Then you just wait a moment

13:00and then you continue . Mr. Meer , I

13:03wouldn’t ask for your time if I

13:06wasn’t sure I could solve your

13:08challenge XY , solve your challenge in

13:11scaling your business , solve your

13:14challenge with your online marketing ,

13:17or solve your challenge with the

13:20shortage of qualified leads . Do you

13:23understand ? Yes , that’s what it’s

13:24about — to get him into that

13:26problem-conscious mindset again . To be

13:28absolutely sure that I can actually do

13:30that , I would like to ask you two

13:33questions . After that , it is your

13:35decision how we proceed . Does that

13:37sound fair too ? Please , look here . He

13:40wanted to brush you off . You positioned

13:42yourself well . There was that rejection

13:45. You are important , I am important ,

13:46both of us have little time . But

13:48honestly , your real worry isn’t your

13:50time , but that you’re wasting your

13:52time with me because I’m some amateur

13:54. Look here , I am not an amateur . I

13:56addressed your objection with

13:58confidence . Okay ? I communicated with

14:02your " no , " with your doubts . I

14:04addressed them . I proved once again

14:07here that I know where your problems

14:09lie . And now I have proposed a fair

14:12deal to you . It is your decision how we

14:14proceed . You are in control . I just

14:16want to ask one or two quick questions ;

14:17after that , it is your decision .

14:18Understood ? And that doesn't always

14:21work — I don't want to claim that — but

14:23at least 50 % say : " Yes , go ahead and ask

14:25. " And now , of course , you have to ask

14:28one or two killer questions so that ,

14:30like in the other example just now , he

14:32realizes you know exactly what you’re

14:34talking about . You know his situation ,

14:37you know his challenges , and through

14:39that , you deepen the conversation . It

14:43gets a foundation . Okay , it takes shape

14:46, and then you can pitch the meeting

14:49again . Hey , look here . I’m just

14:53hanging out over Berlin and answering

14:54messages on WhatsApp , like the one from

14:56Marvin who needs help with prospecting .

14:58And that is exactly what you should do ,

15:00too . Write me what your number 1

15:02challenge is now via WhatsApp at

15:0401739315865 and I’ll help you out .

15:10100 % AI-free , 100 % Timo , as real as the

15:12monkeys down there at the zoo , so let's

15:14get back to the video . Alright , let's

15:18get to the next objection , which is "

15:20too expensive " or " it's just over our

15:23budget . " The goal is completely clear .

15:25You have to get your potential client ,

15:27you have to get the person you're

15:28talking to , out of this price-based

15:29mindset . It's limiting thinking , okay ,

15:31I don't have the money for it , so I

15:33can't do it now . Yes , you have to get

15:37them out of this price-based thinking

15:40and into a value and result-based way

15:43of thinking . Okay ? Not what does it

15:47cost you , what has to come out of your

15:50pocket , but what does it put into your

15:52pockets . Okay , that is the right

15:54mindset . You have to move them there .

15:57How you do that , I'll show you now . And

15:59here I'll give you two versions . Okay ?

16:01Version A I personally use very rarely .

16:05I don't think it's that great , but I'm

16:07sharing it with you anyway because it's

16:09very simple and easy to place . It never

16:13works amazingly well , but it works very

16:15well . Meaning , better than whatever

16:18else you might be stumbling through

16:19with your arguments and so on and so

16:21forth . And maybe you don't do anything

16:22at all because you think you can't

16:24manage to position yourself anyway . So ,

16:25it works . But if you were my client and

16:28I were writing a script for you , I

16:30wouldn't put that in there . So if you

16:33are still a beginner , it's good for you

16:34. If you are already a bit further

16:36along , if you are advanced , then look

16:38especially at Version B. Version A is

16:40okay . I understand , Mr. Meer , tell me

16:43what is more expensive . Is it more

16:46expensive to put the investment

16:48together to finally solve problem XY ,

16:50so that you achieve result A and B ? Or

16:53is it more expensive for you if you

16:55don't change anything , the problem

16:57remains , and nothing improves in your

16:59situation ? You noticed that I played

17:02with my tonality a bit there . Okay ? The

17:05tonality here has to be a concerned

17:07tonality . Hey , I care about you , but

17:10you noticed what I did , right ? So , you

17:13brought them into this problem and

17:15result-based thinking , highlighted the

17:18pain again and what they actually want ,

17:21and moved away from this price-based

17:24thinking . That's why it is powerful

17:27wording . Okay , so Version B , price

17:31versus costs . This wording is very

17:36powerful because it pulls people out of

17:38their defensive mindset . A pattern

17:42interrupt . Okay , you're getting a bit

17:44confused . So you say , " Tell me , what

17:46exactly do you mean by the price is too

17:48high ? " Are we talking about the price

17:51here or the costs ? Your counterpart

17:53will then say something like , " Huh ,

17:55price , cost — what's the difference

17:57supposed to be ? " Then you say , " No

17:59problem , let me explain it to you . " The

18:01price is a one-time item , meaning the

18:03initial purchase price today . Costs ,

18:06however , are an ongoing item . There are

18:11competitors who undercut our price , but

18:13no one beats us on costs . Now the

18:17person is interested — what’s behind

18:19that ? Because when they tell you , " Ah ,

18:23the price is too high , " they’re

18:25likely thinking of a competitor who

18:27obviously has a cheaper offer . Okay ?

18:30And this is where you can address that

18:32right away . So you continue : " Would you

18:35rather buy once and have the problem

18:37solved , or keep having headaches and

18:39likely have to buy a second time ? " Then

18:42I would add , with a playful tone . Do

18:46you know the saying , " Buy cheap , buy

18:48twice " ? And now you've planted a seed ,

18:51because everyone has made a wrong

18:53decision at some point . Everyone has

18:55bought a cheap product at some point

18:56that didn't work properly afterward .

18:59And then you sold it on eBay and ended

19:01up buying the high-quality product

19:03anyway ; I booked a cheap agency to run

19:05my ads , the communication was terrible ,

19:07I terminated the contract early , and

19:09ended up doing it myself . My headaches

19:12weren't gone ; they weren't solved . No ,

19:16because I worked with semi-pros , the

19:17problems were still there . The problems

19:21, the headaches — that’s cost . Or

19:24maybe you have a product like a solar

19:26system with a high-quality battery . If

19:29I have a cheap solar system with a

19:32cheap battery and the storage capacity

19:34decreases more and more within 3 , 4 , 5

19:37years , it means the system produces

19:39power , but my battery can't store it

19:42because it's cheap , and then higher

19:44costs arise because I have to buy extra

19:47electricity from the local utility

19:49provider . Got it ? However , if I pay a

19:53little more , the purchase price is

19:55slightly higher , but I don't have costs

19:57because the battery can still store 100

20:00% of its capacity even after 7 , 8 , 9 , or

20:0210 years . Alright , so let's move on to

20:06the fifth objection I want to train

20:08with you today . An objection that also

20:10comes up very frequently at the end of

20:12a sales call . This is not an objection

20:14that comes up in prospecting , just like

20:16the one before — yes , the one about

20:18price or budget doesn't come up in

20:19prospecting either , but at the end of

20:21the sales conversation . Specifically , I

20:23still need to talk to my partner ,

20:26whether it's my wife , my husband , or a

20:28business partner . Yes , we are two

20:32founders , or my co-founder , or my boss ,

20:35or my superior , or my senior manager .

20:38What ? Ever . Translated , this usually

20:41means in most cases . Hey , something

20:43doesn't quite feel right yet . The deal

20:46doesn't feel solid to me yet . I still

20:48have some concerns somewhere . I don't

20:51fully trust this whole thing yet . I'm

20:53not absolutely confident , so I'm

20:55bringing in the power of a third party

20:58and saying , " Hey , I want to , but I

21:00still have to talk to someone else . "

21:03Caution , important note . You also need

21:05to understand , what is the typical

21:07decision-making process in companies ?

21:11So , if you are selling to a larger

21:13company and you are speaking with an HR

21:16manager , for example , then it's normal

21:19that she will talk to the CEO again to

21:22get confirmation that the budget is

21:25approved . Okay ? So , if I am speaking to

21:29someone in lower management and they

21:32really are the decision-maker I should

21:34be talking to about this topic , I still

21:37need to know that in the

21:38decision-making process of this

21:40enterprise , it is quite normal that

21:42they need to speak with their C-level

21:45manager . I need to check that .

21:47Otherwise , I will misinterpret the

21:49situation . Otherwise , I might say

21:50something like , " Hey , you don't want to

21:52make a decision . Come on , I thought we

21:54could get this done today . " You know ?

21:56You end up putting on uncomfortable

21:58pressure and they think , " Dude , what do

21:59you want from me ? " " I want to , but I

22:02can't say yes right now , you idiot ,

22:05because we are a large company and this

22:08is the standard procedure . " If you keep

22:11getting pushy , you will alienate them ,

22:13and eventually , they will say , " Hey ,

22:15you know what ? Screw you . " And then you

22:17are out . So , you have to understand ,

22:19what is the decision-making process

22:21like in larger companies ? Okay , let's

22:23look at the wording , which is

22:25prevention . Prevention is a very

22:28important keyword here . So , I want to

22:31prevent this objection right at the

22:33beginning of the sales call . If I know

22:36I am speaking to a woman , there is a

22:38high probability she will say at the

22:40end that she needs to talk to her

22:42husband . So , I want to address the

22:44whole topic proactively in advance . The

22:47same goes if I am speaking to an HR

22:49manager ; I want to know , hey , who else

22:51is a decision-maker ? Let's assume we

22:53reach a solution today . We reach the

22:55point today where we both say , let's do

22:58it , who else do we need to speak with

23:00afterwards to actually get this whole

23:02thing through ? Secure , lock in , fix .

23:05Okay , good . For example , does your wife

23:08support you in your self-employment and

23:11the decisions you make ? Here in the

23:13example , if I am speaking with a man . I

23:15am speaking with a man and maybe I

23:17notice , hey , he's a bit unsure . I might

23:20have already found that out during the

23:21first conversation on the phone .

23:23Alright . So then I ask him : " Hey , tell

23:25me , regarding your business , are you

23:27doing this just for yourself or do you

23:29have a family ? " He says : " Well , I am

23:31married , I have a wife and I have

23:32children . " And then I ask right at the

23:34beginning : " Hey , how is that for you at

23:36home ? " So , I am self-employed , you are

23:38self-employed . Like , what's it like at

23:39home for you ? Does your wife support

23:42you in your business , or is it more of

23:44a thorn in her side ? Then he might say :

23:47" No , no , my wife , she supports me in it

23:49. " Okay , all clear . Then you can refer

23:52back to that later . Okay . When he comes

23:56back later with , " Yeah , I have to talk

23:57to my wife , " you can say : " Hey , you

23:58told me at the start of our talk that

24:00your wife supports you in this . " Is

24:02your wife self-employed as well ? No ,

24:04she's a homemaker . Ah , okay . That means

24:07she says : " Hey , I'm responsible for the

24:09family and the household . You are the

24:11business owner , the man who brings home

24:13the money . So you have to make your own

24:15decision . If you decide that this is a

24:17good investment , then do it right . " And

24:20especially with men , it always helps to

24:23appeal to that male ego , to grab life

24:25by the balls . Yes , that is a technique

24:27I always use when I speak with men . So

24:29men , if you ever speak with me , just

24:31wait , eventually I’ll reach between

24:33your legs and then you won’t be able

24:35to get out of my grasp . Alright , here's

24:37another example . Mr. Meer , let's assume

24:41we reach a solution today and you

24:42decide that we are the right partner .

24:45What does the rest of the

24:47decision-making process look like in

24:49your company ? You want to have that

24:51clarified right at the beginning . And

24:54if they say they need to speak with

24:56their boss again , you could say : " Hey ,

24:58what do you think about the idea of

25:00pushing the meeting back a day or two

25:01so your boss can join us ? " Or would it

25:06be a crazy idea if you asked your boss

25:08if they could join the meeting , or you

25:11say , alright , so if we reach an

25:13agreement at the end of the day , you'll

25:15still need to talk to your boss again .

25:19Can you tell me when you would have the

25:21next opportunity ? So that I have a

25:23rough idea of how quickly you make

25:25decisions in your company . And in case

25:29you didn't use this framing at the

25:31beginning , yeah , maybe you forgot or

25:33whatever , and then at the end of the

25:35sales call this objection comes up ,

25:37then say something like , completely

25:39understandable , that's probably your

25:41normal decision-making process , and

25:43then the person says yes . Then you say

25:46again , you let them go through the door

25:48now . By when do you think you will have

25:50spoken to your business partner so that

25:52you can tell me afterwards how we want

25:54to proceed from here ? Then they give

25:56you an answer again , because you just

25:58want to find out , what is the real

25:59stopper ? Yes , because maybe they

26:01haven't committed to saying , yes , we're

26:03doing this . And then you can say

26:05something like this . All right ? So that

26:07I can best support you in informing

26:10your business partner . Do you think

26:12it's more about understanding how we

26:14solve problem XY , or is it important

26:16for them to know which options and

26:18payment methods fit your company ? So

26:21that's a type of wording where I want

26:23to find out , hey , is it perhaps a

26:24little bit about the money ? Is it maybe

26:27a budget question , an investment

26:29question ? So I'm trying to get to the

26:32real stopper . Alright , that was it . The

26:34five most common sales objections , you

26:37know them now . So it's up to you what

26:40you make of it . Either you're lazy now

26:43and keep stumbling around , stuttering

26:45around , trying things out , you're not

26:47confident , not a closer , okay ?

26:50Sometimes you have a good day ,

26:51sometimes a bad day , or you sit down

26:53now and be diligent . If you decide on

26:55this diligent path and say : " Hey Timo ,

26:57these wordings would help me . " Feel

27:00free to send me a message on WhatsApp ,

27:01preferably with a screenshot , then I'll

27:03send you these wordings for free . So

27:05message me at 01739315865 . One thing I

27:11can guarantee you is that if you manage

27:14to have a confident response to every

27:16reaction you get from potential

27:18customers , then sales eventually just

27:21becomes paint-by-numbers . You know

27:24exactly what's coming . You are no

27:26longer afraid of the unknown . That

27:28gives you an extreme amount of

27:30self-confidence . When you are

27:31self-confident , you communicate with

27:33confidence . You convey a self-assured

27:36feeling that is contagious . And clients

27:41feel much more comfortable with your

27:44advice , they feel much better

27:46understood by you , and that’s why

27:48it’s a very logical step , a complete

27:51matter of course , that they buy from

27:54you . With that in mind , the first five

27:57people to leave a meaningful comment

27:59under this video will have my book , "

28:01The Closer and the Vienna Lawyer , "

28:02delivered to their front door for free .

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