Full transcript
Meet Darsh Singh
0:00Hey guys.
0:01Welcome, welcome Darsha. I want you to
0:02meet two of our power publishers with
0:04our company with Momentum Tech and
0:06they're partnering with us and they're
0:08called it's perfect publishing.
0:10This is Dr.
0:11Ken Rashad and Dr. known as Dr. Smiley
0:15and then Mike Dreger. They're both
0:17publishers. Mike is an authority
0:19marketer.
0:20He's helped I can let these guys
0:22introduce themselves. But what I want to
0:24talk about right now, we're writing the
0:25book. Darsha, I want to give you a
0:27chance to talk a little bit and talk to
0:29these guys from a publishing publisher
0:32standpoint. They understand the the
0:34shift in the market, right? When it
0:36comes to publishing. They they're on the
0:38cutting edge. They want to leverage AI
0:40for their authors to
0:42get that book written, right? That they
0:44want to.
0:45They're 100% in with our company we and
0:48we're putting their expertise around
0:50this.
0:52>> Awesome, sure. Thank you. Thanks. Nice
0:54to meet you. Hi.
0:55>> Hi.
0:57>> So I was listening to you guys a little
1:00bit and while you were talking, I'm
1:02telling you whatever you were saying is
1:04already changed in that much time period
1:06itself. Like so I'll give you an
1:07example.
1:08>> Wow.
1:09>> So we So we don't really wait for the
1:13product how we
1:15how we do things is basically we don't
1:16really wait for the product or the thing
1:18to be perfect. We launch it and then we
1:20keep making it better and better and
1:21better.
1:22Um and why that's a right strategy is
1:26also because the technology is moving so
1:29fast that the gap between the
1:31understanding of the people and the
1:32technology is increasing every single
1:34day. So we want to kind of put a pin,
1:37you know?
1:38We want to leave our mark and launch
1:40something as soon as we can and then we
1:42cover that gap. It's a little easier
1:43because people will take a little bit of
1:45time to come over there and then we
1:46build whatever is the gap and we
1:48automate it for that particular app. So
1:50what when I when I said that you know,
1:53why things have changed Uh, since we
1:55launched this app already the new update
1:57is going to be coming in uh, within this
1:59week itself.
2:00Specifically, I'll talk about formatting
2:02itself. So,
2:04formatting, it it there there are
2:05different kind of formattings as well.
2:06So, when it comes to um,
2:09self-help or personality development
2:10kind of books,
2:11most of your books are like they're
2:13they're justified. Like they don't have
2:15sentences ending one uh, you know,
2:18unequally. So, here you will this
2:22uh, book generator will identify if you
2:24don't really select it to self-help book
2:26by yourself, it'll still be able to
2:27identify from the topic itself as to
2:29what kind of book that is. And if it's a
2:31self-help book, it's going to justify
2:33it. If it's a novel or it's a fiction,
2:35then it's not going to justify it. Also,
2:38it'll understand, you know, the specific
2:40the margins that have to be on the sides
2:42of the book for in for in case if it has
2:44to be printed out, right? So, the on the
2:46left page, the right side of the page
2:49has to have a higher margin and the
2:51right page has to have a higher margin
2:53on the left side so that when these
2:54pages they combine they join, they
2:56should you should still be able to read
2:57the words out of it. Then when it comes
3:00to when the page starts, when the page
3:01ends, the proper headlines,
3:04the uh, headlines, the font of the
3:06headline has to be a little bigger.
3:09All of that stuff
3:11is going to be automated.
3:13All of that stuff. And so, it already
Why AI products evolve so quickly
3:16does format the stuff, but what I'm
3:17talking to you about these particular
3:19nuances, they're not yet there as of
3:21this second, but will be there by the
3:23end of the day tomorrow. So, all of
3:25these things um,
3:27which you needed a book you needed
3:30somebody to format the book and all of
3:31that stuff, everything will be automated
3:33in this particular book itself. So, I
3:35like to kind of think ourselves as,
3:38you know,
3:39specifically the engineers that make
3:41bridge. So, we have people that are
3:44trying to get onto this boat called AI
3:47and then there is AI itself and it the
3:50more you try to catch it, the further it
3:51goes. So, we we don't want you to
3:53struggle, right? We you can you can be
3:56whatever you're doing. You don't have to
3:57quit your jobs. You don't have to kind
3:58of put like five extra hours every
4:00single day to learn something new
4:02uh to catch this thing. Let this run at
4:04whatever speed it's running. We're going
4:06to create a bridge between where you are
4:08and where this technology is and we will
4:10automate everything that we can in that
4:11entire process and we going to make it
4:13so simple to use that you your learning
4:17curve is going to be as
4:20little as possible that we can make it,
4:21right? And we're going to give you all
4:23the options to customize all the stuff.
4:25Right now,
4:26um the Book Writer that you have, once
4:28this book is written, um
4:30you don't really have an option to
4:32rearrange the chapters. By the end of
4:33the day tomorrow, you will be able to
4:34rearrange the chapters. Um you will be
4:37able to add additional chapters even
4:39after the book is written. So, all of
4:40those features that we understand are
4:42needed are not there yet because we
4:44wanted to launch the Book Writer first.
4:47It still does a great job, but sometimes
4:49people want to customize it a little bit
4:50more, which we're going to bring more
4:52and more options, more and more features
4:54into it by the end of the day tomorrow.
4:56But, the point that I'm basically trying
4:57to make is
4:59if you're feeling anxious or whatever
5:01reasons that you're not able to, you
5:03know, reach the stage of where the AI
5:05is, you don't have to worry about that
5:06if you are with us because we're
5:08creating that bridge where you just have
5:10to stay here and we're going to bridge
5:12that gap for you and we're going to give
5:13you whatever you need at the stage that
5:15you are at and
5:17that's that's one thing.
5:20Second is
5:21when you'll use these apps, you will see
5:23that they're not individual apps that
5:26generally what you see in the market.
5:28You won't really You don't really have
5:30an app that writes the book and then
5:32there's another app that formats the
5:33book and then there's another back book
5:35app that generates the book covers for
5:37you. It does all of these things in one
5:40app itself. It's like an ecosystem.
5:42Similar to this, other apps that are
5:44there are also created in form of an
5:48ecosystem itself, where everything that
5:50you need pertaining to that particular
5:52thing are within that app itself.
5:55There's another app that we have, it's
5:56called Vidd Ed, which is video editing.
5:59Um you put a long-form video on it, 1
6:01hour, 1 and 1/2 hours.
6:03It goes through your entire video, even
6:05if there are multiple speakers.
6:07For instance, let's say we're recording
6:09this call. We have four speakers right
6:11now uh on camera, and we can Any one of
6:15us can start talking. It's going to
6:16detect who's speaking, and it's also
6:18going to detect as to what is a viral
6:20content in the entire 1-hour video. And
6:22it's going to give you short clips, you
6:24know, it's going to create those shorts
6:25for you that you can with the captions.
6:28So, why I'm talking about all of this is
6:31that it's not only going to create
6:32shorts for you, it's also going to
6:35create captions for you. And then not
6:36only captions, it's going to give you an
6:38option to edit the captions, because
6:39sometimes we pronounce things
6:41differently, AI takes those things
6:42differently, and it says
6:44one word. So, if I'm if I'm saying
6:46"there", it could be spelled in two
6:48different ways, right? Now, if it's
6:50spelled it incorrectly, you can go in
6:51and edit that and
6:53make sure that it's correct. And so, all
6:55of those things, right, where it's a
6:58part of one ecosystem, you don't really
7:00have to edit and
7:02video, add captions somewhere else, and
7:05you know, do other things some in some
7:07other app. Everything is in just one
7:08app. So, all of these are like
7:09ecosystems.
7:11Another app that we have
7:13is called AIO LaunchPad. Um what that
7:16does is, all you got to do is put the
7:18name of your business, put the website
7:20of your business.
7:21And it understands your entire business,
7:26uh not just your business, but it also
7:27looks at your competitors that you have.
7:29Uh it's right in the middle, uh AIO
7:31LaunchPad.
7:33Yeah. So, what it does is it understands
7:36who your competitors are, gives you the
7:37list of your competitors, and you
7:39validate if that list is correct or not.
7:40It also gives you the option to add
7:42competitors, remove competitors, or
7:44update them if they're not correct for
7:46whatever reasons. And then when you try
7:48when you process that entire thing, this
7:50takes a this takes time to give you the
7:52results. The reason for that is
7:54what this app does is
7:56it looks at the industry that your
7:57business belongs to and that is where it
7:59brings your competitors from as well.
8:01And then it looks at what are the
8:03questions that people are asking for
8:04that in that industry.
8:07It takes those questions and run those
The future of AI publishing
8:10questions from on multiple LLMs. It goes
8:12to ChatGPT, Claude, Gemini, Grok,
8:15Perplexity, runs those questions, asks
8:17those questions from
8:19these different LLMs.
8:20Takes the results in and then it finds
8:23out how many times was your business
8:26uh
8:26cited versus your competitors and it
8:28gives you those scores, your visibility
8:30scores.
8:31While it does that, it also goes onto
8:34your website and it looks for the things
8:35that are missing on your website that
8:37should be there.
8:38So right now it does that entire audit
8:40end-to-end.
8:42We're going to take it to the next level
8:43where it's not only going to give you
8:45the recommendations, but if you're able
8:47to connect your website with this
8:49particular app, it's going to go in and
8:50make the changes in the content on your
8:52website wherever it is built.
8:55Uh keeping the answer engine
8:56optimization in mind.
8:58Right? So that's where we are taking
9:01this entire thing to. It already is
9:03super super powerful as it is right now,
9:06but we're going to we understand what
9:07the next steps are and we're going to
9:09put all of those steps
9:11in all of those apps that are not there
9:12yet.
9:13There's another app that we have which
9:14is a website builder app um
9:16where it you can build landing pages,
9:19you can build funnels, you can build
9:21websites. All you got to do is just put
9:23the name of your brand, clone a page
9:25basically if you have a page somewhere
9:27else that you want to clone, you put the
9:28URL in, just verify that that's is your
9:31page because we don't want you to clone
9:33other people's pages. So you verify that
9:35and we record that as you verified it.
9:37So,
9:38website basically you put the brand
9:40name, you just put what your business
9:42does. That's it. Just two information,
9:44two pieces of information that are
9:45mandatory. Other The rest of the pieces
9:47are not mandatory, they're optional, but
9:49the more information you provide the
9:50better the results are going to be. And
9:52it's going to give you a
9:53at least a five-page or website that is
9:56going to talk about your business, all
9:57of those things in detail. And not only
10:00that, it will be by default
10:04AI optimized, which means it will start
10:07ranking on ChatGPT by itself over a
10:10period of time. Not only that, it's
10:12going to put the contact form on your
10:14website.
10:16And whenever somebody fills a contact
10:17form out, that information is going to
10:20go into the CRM for that particular
10:22project. You don't really have to
10:23connect with the CRM either. The CRM is
10:25already connected with it.
10:26Not only that, you can add tracking
10:29pixels onto the website or your funnel
10:31or your landing page and see where the
10:32traffic is coming from.
10:34Not only that, if you want to take this
10:36website and connect it with an external
10:37CRM, you can do that, too.
10:39So, all of these things are happening.
10:42And then, once it's built, the you get
10:44two options
10:46two ways to edit the website. One is you
10:49prompt it. If you want to make any
10:50changes, you just prompt it and say,
10:51"Hey, I want to change this." and it
10:53changes that. Or you can go into a
10:54visual editor where you can actually
10:56select each and every element and make
10:58changes to that element, whatever
11:00changes you want to make. So, it gives
11:02you full control of your entire online
11:05presence as well.
11:08And these are like these three apps that
11:09we've talked about and, you know,
11:11>> Yeah. Let me back up. Let me back up Let
11:12me back up if I can cuz I want these
11:14guys to understand,
11:16you know, it was probably three or three
11:18years ago approximately Darsh you and I
11:20met and we
11:22um we met online, right? Through AI and
11:25AI community. And um
11:27you know, I wanted to say something
11:29because I've learned a a from Darsh.
11:32I want you guys to know that, right?
11:33Like really he was one of my personal,
11:36you know, mentors to learn from him and
11:38what him and his team do. So, we're so
11:40glad that he's
11:41you know, he's a strategic partner with
11:43us with Momentum Tech. You can see his
11:46his technology background and his
11:48expertise and his commitment to
11:50consistently improve things, right?
11:53So, and anyway, I just I have to say
11:56that, you know, what do you like
11:58you think I know a little bit about AI?
12:00I mean, this guy knows a lot about AI,
12:01right? A lot and and but together
12:04though, that's a team, you know, we get
12:06to work together and we work together
12:08really well, right? I mean, Darsh is
12:10like he's he's like a
12:12a friend that I
12:14thankful to have, right? And thankful
12:16for his knowledge. So, Darsh, I'm going
12:18to thank you first of all for being here
12:19and spending time with us. Yes.
12:21>> Thank you. Thank you so much. Thank you
12:23for inviting
12:24>> Yes. So, Dr. Smiley, you're probably
12:27these guys are probably already blown
12:28away with your knowledge and what you're
12:30saying already. It's like
12:31>> All right, I'm already creating a
12:33checklist of things I want.
12:35>> [laughter]
12:37>> Hey, so these guys can bring a lot of
12:38great formulas like Mike has a lot of
12:40background in publishing. I mean, I
12:42think it's important for you guys and
12:43maybe they can add some elements to help
12:45us with the improving the app the book
12:48writing app as time goes on, right?
12:50>> Sure.
12:51>> And they have frameworks that they that
12:53that they've used, but you know, that's
12:55that's a beautiful thing about AI. If
12:57you can think it, if you can imagine it,
12:58if you can visualize it,
13:01most of the time we can add to it,
13:02right? And make it better, right?
13:04>> be cool to have a tool that was a
13:07competitor analysis tool that did the
13:09SWOT analysis. Right? That would be way
13:13cool to have, too.
13:15Um I was thinking about that when you
13:17were doing the AEO thing, right? To kind
13:19of what's their weakness, what's their
13:21strengths, right? Blah blah blah.
13:23What product offers they have, etc. But
13:25yeah, I'm excited.
13:27>> It That part is done in the niche
13:29finder. So, there's an app that's called
13:30niche finder.
13:31>> Right.
13:32>> So, you just answer four questions over
13:34there, which is So, if you can open that
13:36which is what are you interested in,
13:37what's your what's your experience, what
13:39are you good at, and what do you love
13:41doing?
13:42Just based on these four questions only,
13:44it's going to give you four to five
13:46different niches that you can pick and
13:48choose from, and it's going to rate all
13:49of those I I think you should put some
13:51information and just just for test,
13:53let's let's, you know, go through this.
13:57What this does is it basically creates
13:58four to five different niches for you to
14:00pick and choose from.
14:02And every niche that it presents to you,
14:04it gives you parameters as to why this
14:07niche is good and why this is not.
14:09Um and it gives you total addressable
14:11markets, total uh serviceable
14:13addressable market, serviceable
14:14obtainable market, all those sections
14:16for that niche
14:18for yourself.
14:20It also ranks what are
14:22how high is the pain point for the
14:24particular niche. Does that niche have
14:27money to pay you?
14:28Um is it a growing or a stagnant niche?
14:31It gives you all of those parameters.
14:32And then when you decide which niche you
14:34want to get into,
14:35the next stage that it shows you is the
14:38target audience. Like, what is your
14:39target market? And not just that target
14:41market, but it also tells you what are
14:43your competitors doing in that target
Building AI ecosystems, not apps
14:46market. What are their strengths and
14:47what are your weaknesses? What are their
14:48weaknesses?
14:50>> That's awesome.
14:50>> Then it also tells you what your ideal
14:52customer profile should be. Then it also
14:55tells you what your offer should look
14:57like. It kind of devises an offer for
14:59you. And then at the end it also gives
15:01you an go-to-market plan as well as to
15:03okay, so now you have all of this
15:04information, these are your next steps
15:06that you need to take.
15:07>> That's awesome.
15:09That is powerful.
15:11>> This is This is a very powerful app.
15:12Like, um it's going to take about two to
15:14three minutes to show you the entire
15:17um
15:18>> I mean, you're you're painting a road
15:20map it Aunt Betty and Uncle Bob, you're
15:22painting a road map for them to be able
15:25to do something and make money with and
15:28you know, you know,
15:31make a living for their family. And that
15:33road map then takes them to the other
15:35tools, right? The you know, I always
15:37like I don't know if you heard before
15:39you came on, but like I am I always talk
15:41about do a course first because then you
15:43can take the transcription and turn that
15:44into a book, but with the tools that you
15:46have, you can you can make the course,
15:48you can take the book and then turn that
15:50in record your audio
15:53of you and then go make the course of it
15:55and and if I fits within your road map
15:58that you just created and all the tools,
16:00I mean this is this is just so powerful.
16:03Powerful. Great job.
16:05>> Are you also doing the analysis or
16:08statistics with regard to an Amazon
16:09launch? Do you have
16:11Is that Is that part of the capability?
16:13>> No.
16:14>> Okay.
16:15>> No.
16:15But that's a to-do list.
16:17>> It is a to-do list because if you look
16:19at who your competitors are, you can
16:20actually track when they're doing
16:22launches or get an idea of what your
16:24competition is on Amazon, which makes a
16:26big difference out there and how much
16:27effort you have to put in.
16:28>> Right.
16:29>> Well, and even knowing just the
16:31categories to put it in.
16:32>> Exactly.
16:34>> That would be huge. I know there's tools
16:36out there already, but having that in
16:39That's awesome. Now it it'll export a
16:41report.
16:43>> Um yeah, no, and it it this one does not
16:46export the report, but it also gives you
16:47the sources where it sourced the
16:49information from. So it's not
16:50hallucinating. A lot of times people
16:52don't really understand the difference
16:53between real information and information
16:55that chat GPT or any other platform
16:58just, you know,
16:59gave it to you and whether it's um
17:02whether you can validate that or not. So
17:04all of these things that you're see that
17:05you're seeing are based on uh
17:07valid sources and it provides you the
17:09sources that it got that information
17:10from as well. If you scroll back up,
17:12please.
17:14Uh just stop anywhere. So if you see,
17:16you know, that you've got those
17:17parameters. You've got pain severity,
17:20you've got Scroll back up a little bit,
17:22please.
17:23>> Back up. Yeah.
17:24>> Yeah, a little bit up. So, you see there
17:25like there's pain severity in those bars
17:27that you see. There's pain severity,
17:28willingness to pay, targetability, and
17:31what is the margin, what is the growth
17:32in that particular sector. So, you see
17:34all of those parameters as well uh
17:37when it comes to choosing a market. And
17:38then it shows you the TAM, which is
17:40total addressable market, serviceable
17:41addressable market, serviceable
17:43obtainable market, so on and so forth.
17:45And that's just first step. So, when you
17:47select a niche that you want, just
17:49select any one of these.
17:52So, now you go to target market, the
17:54next step.
17:57And the When you generate this, you'll
17:59see what your target market looks like
18:01in detail. And then your competitors,
18:03and then your ideal customer profile,
18:05and then your offer, and your
18:06go-to-market plan, the entire thing.
18:08Every page that you will see is going to
18:10be as detailed as the first page that
18:11you just saw. But now these pages are
18:13going to be based on that one specific
18:15niche that you picked up. The first was
18:17just to let you know these five, six
18:19niches are there for you to pick from.
18:20You pick a niche, and then the rest of
18:21the stuff just builds on top of it.
18:24>> Mhm.
18:26>> Awesome.
18:27>> Powerful.
18:28>> Here's the book.
18:29It's done.
18:31Okay. Explain this Explain what it did
18:34here, Gosh, so
18:37>> Yeah.
18:37>> So, yeah. It basically after it
18:39generated the book, it understood what
18:41kind of book that was, and it generated
18:42the book cover as well. So, when you
18:44press continue,
18:49So, that's your book right there. Uh on
18:51the left-hand side, you'll see all the
18:52chapters.
18:54And as I was sharing with you, you right
18:56now you can't rearrange chapters. You
18:57will be able to rearrange, you'll be
18:58able to add more chapters, and all that
19:00stuff that'll be there by the end of the
19:01day tomorrow. So, another thing that we
19:04noticed was that
19:06the gap between
19:08how AI writes and how human beings write
19:11is it's decreasing. You it's getting
19:14diff- more and more difficult to
19:15understand whether that was written by
19:16an AI whether that was written by a
19:18human. But that's you can still find out
19:20the difference in about next 1 and 1/2 2
19:22years probably you'll not be able to
19:23make out a difference. But until then
19:26um
19:27Draft2Digital
19:29uh is another publisher, right? Uh they
19:31don't they don't allow AI-written books.
19:34They they just reject your books
19:35straight out. On Amazon you can mention
19:38that it's an AI-written book and you can
19:39still publish it.
19:40Uh Draft2Digital don't allow you that.
19:43Um
19:44you can actually humanize the content as
19:46well once it's written. Right? So when
19:48you click on humanize it basically
19:49humanizes it. And there is a specific
19:51humanizer as well. It's going to take
19:53some time so I would not recommend going
19:54through the entire thing right now. But
19:57it humanizes a chapter for you which
19:59takes that AI language out and makes it
20:01more human-sounding. So your chances of
20:04getting that approved on Draft2Digital
20:05go way higher than what they would be if
20:07you just take this book out right there
20:09and try
20:10Right? So kind of we we've thought about
20:12all of those things and they're already
20:13here.
20:16>> Beautiful. So far what
20:17>> Now you could go let's say you already
20:18have a
20:19um a book you could upload it and have
AI websites, AEO & business automation
20:22it humanized. Let's say you used AI. I
20:24mean if like me if
20:27if you record the course and transcribe
20:29and turn it into a book it's you
20:30anyways, right? But it's still put some
20:32AI in there and let's say I want to
20:34upload. Can I upload straight just for
20:37the humanizer part?
20:38>> an there is an app called humanizer. So
20:40you you can go out from your
20:42if you just come out um
20:45But let me I'll I'll come out of that.
20:46So format for KDP basically it's just
20:48when you click on that it takes into
20:49consideration all the parameters that
20:51KDP asks you for and then it formats it
20:53accordingly.
20:54Right? And
20:56>> That's perfect.
20:57>> Also the cover that you saw if you don't
20:58like it for whatever reason you can just
20:59change the cover by creating a new
21:01cover. All right, let's go to the
21:03humanizer.
21:10>> So, yeah. So, here you can put whatever
21:12text you have up to 3,000 words at one
21:15in one shot, and then it
21:17uh humanizes your text.
21:19>> Got you.
21:21Cool.
21:23Awesome. So, here's the Let's go back to
21:25the the book. So, I did KDP. Now, what
21:27do you do? You just uh
21:29Um here's the Kindle book right here.
21:32The output Oh, that's awesome.
21:35Lord.
21:38You know how much money that I mean,
21:40just money to not only from a
21:44uh a writer or {slash} editor,
21:47but then you've got the graphic design,
21:51right? And then you have the formatter,
21:55then and and then somebody that's going
21:56to publish it into the different
21:59platforms. That will this publish the
22:02difference between a hard cover and a
22:04soft cover yet?
22:05>> Yes. Yes.
22:07>> That's awesome.
22:08So, I mean, that's the money you'll save
22:10just there alone,
22:14you know,
22:15is amazing. Which And then if you flip
22:17it on the business side, anybody that's
22:19interested in having a publishing
22:22company now can because you have the
22:25tools at your disposal.
22:27You know, people go All right, Dr.
22:30Small, I mean, you could go Like you
22:32interview tons of people all the time.
22:34Like that And it's you're very good at
22:37that. Um
22:39you you could go out and interview
22:40somebody, get come have it give you the
22:43audience, the road map, give you 10 10
22:45questions to ask, and then get them to
22:49answer, then go put it in there, and
22:51boom, write the book for them, lay it
22:53out, format it, up you know, then upload
22:56it into their Amazon. I mean, that's
22:58that's huge.
23:00>> Yeah, it's kind of that situation when
23:02you ask somebody, "Hey, how would you
23:05describe you?" And they say, "I really
23:06don't know what to say, but if you had
23:07the right question, it takes it and
23:09turns it into what you want to say."
23:12>> Exactly.
23:15Exactly.
23:17So, it's a 115-page book at a 6 by 9,
23:19right?
23:20>> Yeah, it's 6 by 9. You also have an
23:23option to generate it in 5.5 by 8.5.
23:27>> Yeah.
23:27>> Now, let's say I want to download and I
23:29want to add images to it. Can I then
23:32upload it back in to have it turn it
23:34into a Kindle? So, let's say in a
23:37paragraph I have a particular image I
23:39want in that paragraph, right? Or a QR
23:42code.
23:43>> You can download the Word version.
23:46>> Uh-huh.
23:47>> you can upload the images, but that's
23:48the only format that you will have. You
23:50can't upload the book back into the app.
23:53>> Okay, so it wouldn't be able to it
23:55wouldn't be able to create the KDP
23:58if you wanted to put QR codes inside
24:01there to as a lead gen cuz that's one of
24:04the things that I teach to use the book
24:05as a tool.
24:07>> Exactly.
24:07>> Right. So,
24:08>> I That's a good That's a great feature
24:10to have, actually.
24:12Let me get that inbuilt into the book
24:14itself in the book generator itself.
24:16>> I'll give you a list if you want.
24:18>> [laughter]
24:21>> Sure. Yeah, send send it over.
24:23>> I will tell you it's one of our it's one
24:25of our leading boot camps because of our
24:27demographic. I mean, Darrel, I don't
24:29know if you saw we had like a we had an
24:31educator who's very articulate, retired,
24:3580 years old, learning AI, and she's
24:38actually consulting people that are
24:40active older adults, 70 80 years old.
24:43She's sharp.
24:44Sharp lady.
24:46Right? So, so our demo our demographic
24:48like Nancy Wolf, she was just here.
24:50She's, you know,
24:52in her 60s, but she's teaching AI to
24:54seniors. And they all want to She helped
24:56She helped a
24:57a grandpa write a book to leave for his
25:00her her her uh his his family, right?
25:04So, we always get we get a lot of book
25:05writers and that's why we bringing these
25:06two guys in and we have like this is the
25:08power team here, guys. I mean, Darsh can
25:11make, you know, we know that book
25:13writing is is is a hot topic and we plan
25:15on going on tours with these two guys,
25:18taking them across
25:19uh the world doing book book, you know,
25:22masterminds, not just getting the book
25:24published.
25:26Right? Their vision is taking beyond
25:28that cuz that we believe that's only 1%
25:30of being successful. You write the book
25:31and publish it. You know, you got to
25:33have an impact and you got to have build
25:35authority and that's what these guys are
25:36specialized in.
25:38>> Awesome. Awesome.
25:41Yeah, please share whatever feedback or
25:42improvement that you think Yeah,
25:45we're happy to Yeah.
25:46>> What language do you speak? I'll connect
25:47them and Yeah, so you what you guys can
25:49do is you got and Darsh is good at doing
25:51the research and say yes, that's a good
25:53like he'll say if it's a good feature,
25:54he'll know.
25:56And I trust him. He's super
25:58ingenious. He has a good pace on what
26:00the AI world is happening and he keeps
26:02us ahead of the game and that's what I
26:04love about Darsh is we can
26:05we can do that together, right? So.
26:07>> Super.
26:09>> Anything else you want to ask Darsh or
26:11any other
26:12>> I just wanted to ask if you spoke any
26:13languages.
26:15>> Sorry?
26:16>> What languages other languages do you
26:17speak?
26:18>> I speak four languages in total.
26:21So.
26:22>> Was Hindi one of them?
26:24>> Hindi one of them? Punjabi is another
26:25one.
26:26>> Mhm.
26:27>> And a little bit of Albanian.
26:29>> Oh, Albanian.
26:31>> Yeah.
26:31>> Albanian. Have you been to Albania?
26:33>> My wife is Albanian.
26:35>> Ah, there you go. Cuz they they say uh
26:37this is no and this is yes.
26:39>> [laughter]
26:42>> That's pretty good. And I cuz I said I I
26:45said shukria earlier as a thank you for
26:47all you're doing with this technology
26:50and uh I guess you were you were
26:52probably pretty sad when uh when Ed
26:54deleted the Hindi version of the book we
26:56were writing.
26:57>> Yeah, yeah, yeah, I had no idea how to
26:59read it.
26:59>> [laughter]
27:01>> Well, I lived I lived in New Delhi for a
27:03year, so I look forward to having a
27:05conversation with you. Yeah.
27:06>> Okay, awesome. Sure. Yeah, let's talk
27:08about our experience someday.
27:09>> Four languages, that's amazing. I barely
27:12speak English. My first language is
27:13hillbilly-nese.
27:15>> [laughter]
27:16>> Yeah, Dr. Smiley has a has a show that's
27:19pretty intellectual.
27:21And
27:22I'm sure he would love to interview you
27:23on that to you know to create your life
27:25story your life story. It'd be a great a
27:27great conversation.
27:29>> Sure.
27:29>> Especially for the AI book.
27:32What's that?
27:33>> Especially for the AI book.
27:35>> Oh, 100%. Yeah, we want we want you to
27:37be in the AI Yeah, we want you to
27:39basically we definitely want you in the
27:40AI allegory. So the vision between doing
27:43this day, Darsh, and I'll let Dr. Smiley
27:46tell you what we're going to do with it,
27:47but
27:48the vision our vision is to is to
27:50publish a
27:51a book and he'll tell you the style of
27:52book we're we're going to be doing.
27:54>> Okay, every time we do an event where
27:55there's all these wonderful experts, we
27:57just get all the transcripts and then
27:59then we feed them in AI as as you know,
28:02and then we turn them into a product.
28:03What [clears throat] I love is that it
28:05can be almost seamless. We give them to
28:07the AI machine, which is what you're
28:09helping develop, and it kicks back
28:11within a week reader approved and ready
28:14for format and ready for Amazon, and you
28:16have an Amazon best seller within 2
28:17weeks of the show. That's crazy.
28:19>> Where do you Where do you live?
28:21>> Toronto. Toronto, Canada.
28:22>> Toronto, okay. Well, I was hoping you
28:24were going to say somewhere near Agra
28:25because you know, I've been to every one
28:27of the world except for the Taj Mahal.
28:29It's embarrassing.
28:31>> [laughter]
28:32>> So you're going to help us coordinate
28:33though. We're going to we're going to do
28:34a world tour.
28:35>> Anytime. Anytime. I'm most of the time
28:38I'm in the on the move like
28:39most of the time I'm on the move. I've
The future of prompting explained
28:41already been to Europe twice this year.
28:44The third time I'm going to be there in
28:45September, October because there's a
28:47university there.
28:49Um they caught a wind of what I was
28:50doing over here and they wanted to
28:52collaborate. So, I'm kind of helping
28:53them in terms of creating a curriculum
28:55for the students or whatever their
28:56students should be learning.
28:58Uh so, helping them out to create that
28:59curriculum and then sometimes we'll be
29:01going out there for guest lectures and
29:03stuff. They've got a really good very
29:05very powerful team as well. So,
29:07>> Super.
29:07>> over there in terms of they want to
29:09pioneer in the AI. Europe is not
29:12at It's It's not adapting AI at the same
29:14pace as
29:15uh you know, US, Canada, this part of
29:17the world is. They are a little
29:19laid-back. So, but this particular
29:21university wants to take a lead. So,
29:23working with them on that front as well.
29:25So, yeah. I'm most of the time in the
29:26move. I consider myself 1/4 American
29:29because
29:30for a week every month I'm in US. I'll
29:32be coming to Ohio next month next week
29:34again. Uh I'll be there for about a
29:35week. So, yeah. I'm most of the time on
29:38the move.
29:39>> Well, the only way I could convince Mike
29:40to be a partner with uh Pro Publishing
29:42is if we're going to see the world. So,
29:43Mike, you I'm keeping you up.
29:45>> I I love that.
29:46>> go, man. I'm ready. Let's go.
29:47>> We got We got world connections. We got
29:49world connections too, right Dr. Smiley?
29:51So, we're we're we're Yeah, it's called
29:53relationships, you know, and we got
29:55relationships, you know. We We just had
29:56someone on. We We got a beautiful resort
29:58in Mexico that It's a private a private
30:00place. There's not not even electricity
30:02there. It's They use solar, right? But
30:03we So, we could do a internet there and
30:05everything. But But it's it's like so
30:07private, right? So, we we could do a
30:08custom event there with Blaney Teal. Her
30:11and her husband own that resort,
30:12[clears throat] right? Beautiful remote
30:14island in in Mexico, right? It's just
30:16you could probably throw a stone to the
30:18next country if you that close. But it's
30:20beautiful. We're talking about beautiful
30:22countries. Puerto Rico, my wife is there
30:24right now.
30:25Cabo Rojo. We're going to do events
30:26there as well. Beautiful places around
30:28the world. I mean, other places too. And
30:30in Europe and wherever you suggest we
30:32where we want to go, Dr. Smiley. So,
30:34>> Yeah, well, you got the you got the
30:36triple B here. You got
30:38uh Mike and I are the book brothers. And
30:40then you got the sec- the second part,
30:41which is book a trip. So, the book
30:44probably is book a trip.
30:45>> Okay, got it.
30:47>> [laughter]
30:48>> So, I sent I sent you my number. I sent
30:49>> So, if you're if you're if you're if
30:50you're if you're going to if you're
30:52going to play on that, then we should
30:54say the author of authority, the first
30:57six words, and then it, and then the Y
31:00is you. So, author yourself, right? So,
31:04that's authority.
31:05>> Yeah, awesome. That's awesome. Awesome.
31:07Awesome.
31:08>> And they
31:09If you have a book in you If you have a
31:10book in you, I know Dr. Smiley would
31:12love to get it published. And our com-
31:14our community can help you get to the
31:16bestseller fast because he's built a
31:18unique concept around this
31:20um as well. So, there's, you know, you
31:23guys get
31:25authors like ra- ranked number number
31:28one super fast because of the the
31:30community. It's the community that pulls
31:32the power of it, right? That we
31:34>> Yeah, and as the community becomes uh
31:37bigger with the AI community, we're
31:39going to have a AI book drop and
31:41literally become an Amazon bestseller
31:42the day it drops. I mean, it's it's
31:44because everyone's buying the book on
31:46their own IP accounts, and then they're
31:48reviewing the book, you know, the next
31:50day or something like that. So, it gets
31:51tremendous amount of social. And then
31:53they're posting. So, it's it's a lot of
31:54ninja moves you make. You don't just buy
31:56a book. You buy it,
31:57>> Yeah.
31:58>> write a review, you share the review,
31:59you give the author all these amazing
32:01reviews, you put it through AI and say,
32:03"Clean these reviews, find the most
32:05influential reviews," and ba-boom, you
32:06got two pages, one for the back of the
32:08cover, and then you got one to start the
32:10book off.
32:11>> Right.
32:11>> Yeah, even the simple task of you got to
32:13read the first 15 pages
32:15on Kindle.
32:17They track that, right? So.
32:20>> Awesome.
32:20>> Well, you asked where we lived, Darsh.
32:22Um I live in the DC Maryland area, and
32:24Mike, you're in California. What part?
32:26>> California. I'm in the San Francisco Bay
32:27Area.
32:29>> Okay.
32:29And we decided to move far apart so we
32:32could
32:32Come on down.
32:34>> [laughter]
32:34>> I love California. Like love the weather
32:36down there. Always good weather.
32:39>> Oh, it is. It is.
32:40>> jealous of.
32:41>> Yeah, I've you I know I went there for
32:43what Mike about just about 4 days. I
32:45wish I had stayed longer. It's beautiful
32:46there.
32:46>> Yeah, right there in San Diego. Or
32:49excuse me, LA. Yeah.
32:50>> Yeah, LA Marina Del Rey and yeah, it was
32:53it was a beautiful area. Yeah.
32:56Yeah, beautiful. So
32:57>> Awesome.
32:58>> Yeah, so we got a lot of we got a lot of
32:59events planned and everything that we're
33:02doing, but yeah, that's so the book we
33:04finished the book, right?
33:06>> Yeah, let's see it again. Let's see
33:08let's see the book again.
33:09>> let's see yeah.
33:09>> Yeah, let's go into I want to kind of
33:12see what it did and
33:14>> Yes.
33:15So let's get the here I downloaded the
33:19Here's the PDF, right? So
33:20>> Right.
33:21>> Right? So
33:23you can see the formatting of it. I'll
33:24make that a little bit bigger so you
33:25guys can
33:27You did a good job Darsh of formatting
33:28it I I think, right? So
33:31Yeah.
33:31>> Will it create the table of content? I
33:33know you did this for
33:34Yeah, for the KDP, right? So yeah.
33:37>> So I think I do download the ePub
33:40version as well.
33:41>> Yes, I did. See here let me see here.
33:44>> Yeah, just some things
33:46some things that will enhance what Mike
33:48was talking about earlier is
33:50that call to action and the ways to
33:53connect with the author all the socials,
33:55the dedication page, the preface page,
33:57the
33:58the acknowledgement or I think are great
34:00tools for
34:01connecting people to the book.
34:03>> Sure, yeah.
34:05So yeah, so there was a table of
34:06contents in the beginning
34:08and then the rest of the book.
34:09>> Yeah, I see. Yeah, okay.
34:13So what is AI really? I mean that's
34:15isn't that the question?
34:18>> It's my brother.
34:20>> Exactly.
34:20>> From another mother.
34:21>> [laughter]
34:22>> Yeah.
34:24Yeah, exciting exciting exciting times
34:26really really
34:27>> I'll tell you.
34:28>> We're living in exciting times for our
34:31young children, right? I don't know what
34:32kind of world they're going to live in,
34:33but then it's a
34:35you know, that's I'm thankful that you
34:37know, we're we're
34:39your son
34:40Dr. Smiley, how old is he and how many
34:42books has he published?
34:43>> 13 and he's got 14 books. You know, the
34:46new thing I think we can say is AI is my
34:49BAI. AI is my brother from another
34:51intelligence. How about that?
34:53>> There you go. BAI. [laughter]
34:57Yeah, so he helps his son and he has a a
35:00policy with his son before he writes a
35:02book, too,
35:03which is really good as a publisher and
35:05he makes sure he he studies the topic,
35:07right? He's got to know something about
35:08it, right?
35:09>> Yeah, you have to have the book.
35:12>> Yeah.
35:12>> I think I think one of the side effects
Human expertise + AI innovation
35:15of AI that's really strong benefit is
35:18and nobody really talks about it, but
35:21you become smarter in the process
35:25of doing it because how you have to
35:28communicate to it in a prompt to get
35:31what you want. Then when it produces
35:34what you want, you have to go read it
35:36and you're reading now
35:39and critique it, right? So, you're
35:41developing skills and improving upon
35:44your skills.
35:46>> And like you're also learning to be more
35:47polite when you say please to AI and and
35:49thank you.
35:50It gives you better stuff.
35:53>> Let's talk to we have a little bit of
35:54time. Can we talk about the the future
35:57of prompt prompting and all these
35:59you know, there's even universities that
36:01are saying, "Oh, come be a certified
36:03prompt engineer now." And they're
36:05they're teaching all these prompting
36:06stuff and it's going to become so
36:08>> And I think we should I think we should
36:08vote on this whether you can do this or
36:10not. So, I'm going to vote yes. Darsh,
36:12would you would you like to vote?
36:13>> Yeah, I'll vote yes. I'm good.
36:14>> We're we're all voting yes and we want
36:16you to
36:16>> Well, I don't think so. I think Darsh
36:18Darsh would say, "You know what? It's
36:19actually it's actually going it's going
36:21away."
36:22It's going away.
36:23>> It's going
36:23>> Elaborate a little bit more on that for
36:25these guys, yeah.
36:26>> It's it's going away. Like for instance,
36:28um
36:29let's take an example of the book
36:30writing app itself.
36:31You
36:33nobody's giving any kind of prompt into
36:34it, right? The prompt's already
36:36engineered into it. That's what makes it
36:37needs to It needs to be done.
36:39Um over a period of time, you will see
36:42the AI engines are going to keep getting
36:44better and better in understanding your
36:45intent. You can already see
36:49So, if you ask a question from ChatGPT,
36:52and if you have a history of 2 2 and 1/2
36:54years,
36:55it
36:56your profile is. It already understands
36:58what my profile is. You ask the same
37:00question, I ask the same question, the
37:01results are going to be different. The
37:02answers are going to be different based
37:03on how we've interacted in the past.
37:05Which means we're not prompting ChatGPT
37:08to give an answer that
37:10will that will satisfy my requirements
37:12because it's kind of engineering the
37:13prompt in the back end by itself by
37:15based on understanding of your history
37:17of how you've interacted with it.
37:19That's going to keep getting
37:22more and more powerful in terms of how
37:24you're interacting not just with one
37:26LLM, but how you're interacting with the
37:27entire internet. So, when you're asking
37:30for something, and if you're a marketer
37:31and you if you want to create an image,
37:33it'll understand that you're trying to
37:34create an image for an ad. So, it's
37:35going to add the components of what an
37:38ad would look like on if it's an image
37:40for an ad, how it would look like versus
37:43um how if somebody is who's an artist
37:45and wants to create an image for
37:46inspiration, and how the image should be
37:48looking out for them. So, you don't
37:50really you won't really have to prompt
37:51that going forward.
37:53Um so, your Google already tracks what
37:57you do on YouTube, um your emails, what
38:01are what are the things that you've
38:02bookmarked on your Chrome browser, and
38:05based on that and where you're located,
38:07obviously,
38:08what are the queries that you've asked
38:09from Google in the past. It looks at all
38:11of these things, what are the things
38:13that you've saved on your Google Drive.
38:15Um it looks at all of these things, and
38:16then it gives you the answer. So, it's a
38:19highly customized answers that you're
38:21getting even at this stage, but it's
38:22going to keep getting, you know, more
38:24and more personalized where prompting
38:26would not no longer be uh required uh by
38:30the people because they will get the
38:31answers because these systems are
38:33getting way more with smarter and
38:35smarter with times in terms of
38:37understanding you. And the whole point
38:39that they're trying to make is that
38:41we'll know
38:42about you better than you do, and the
38:44answers that you'll get are going to be
38:47satisfactory to your needs. Now,
38:50there's a flip side to it.
38:51It's going to keep you in your comfort
38:53zone because it'll understand what you
38:55will like, and it's just going to give
38:56you that.
38:57If you want to come out of your out of
38:59your comfort zone, you there will be a
39:00responsibility on yourself in
39:02understanding how do you really want to
39:03learn or do? What are the things that
39:05you want to do with AI? Uh that the
39:07responses that it gives you are not the
39:09ones that you like. Even today,
39:11you go in and you ask a question, "Hey,
39:13I've got this idea. What do you think
39:14about it?" It's going to be like, "Yeah,
39:15it's a brilliant idea." And you say,
39:16"I'm
39:17I'm going to give you an idea.
39:19Tell me all the holes that are that are
39:21there in this idea." And then it's going
39:22to tell you all the holes. So, it
39:23changes the personality based on how you
39:26ask that question from it. And if you
39:28ask that question multiple times, "I'm
39:29going to give you an idea. Tell me the
39:30holes that that are there in this idea."
39:32If you ask it enough number of times,
39:33next time you give an idea, "Hey, what
39:35do you think about this idea?" It's
39:36going to give you the holes in the idea.
39:37And that's it's not going to be agreeing
39:39to you. So, from that perspective,
39:41because it's going to learn more and
39:43more about you, the prompting part is
39:45going to go out over a period of time.
39:47>> Mhm.
39:48Yeah.
39:50Now, what if So, let's say I'm cuz like
39:52I work with multiple clients. One is a
39:55pet agent, right? And uh she teaches how
39:59to be a pet agent. And then I got the
40:02real estate investor.
40:04Will it allow me to build a knowledge
40:07base for any each one of them
40:10um to be able to do what I need to do,
40:12right?
40:13>> Yeah.
40:14Yeah, even even today on the platform
40:17that we have, you have an app called
40:18knowledge base and you can upload and
40:20you can create different knowledge
40:21bases.
40:22And you can upload information for a
40:24specific niche in different knowledge
40:26bases and you can connect those
40:27knowledge bases with different apps and
40:29when you use that particular app
40:31connected to that knowledge base, it's
40:32going to give you a response
40:34output based on that.
40:35>> That's awesome.
40:37That's huge.
40:38Right there.
40:41>> So there's a knowledge base app, yeah,
40:43right there. So
40:45>> See, so
40:47I'll tell you what I like about this,
40:49Dr. Smiley, right?
40:52Any training that you go through, every
40:55training you've ever bought,
40:58you could create a knowledge based
41:00around that and be able to pull from it.
41:03>> Yeah.
41:05>> Right? I mean, so you take the
41:07transcriptions of that training
What's next for AI?
41:10and the books, the workbooks, the
41:12ebooks, you put it in there and now it
41:14builds a knowledge base and of this
41:16particular training that you like or the
41:19style that you like and now it builds
41:20that knowledge base and now you can you
41:23refer to it
41:25to be able to do what you want to do.
41:28>> Yeah, it makes sense about the prompts,
41:29too. If you were to have AI learn
41:31everything you're doing, you say, "What
41:33is the best prompt I should be giving in
41:35order to optimize?" And then finally
41:37say, "You know that prompt that I don't
41:39want to say anymore, that's the one I
41:40want."
41:41>> Yeah.
41:42>> Yeah, well, this is brilliant. What a
41:43great conversation. Darsh, thank you for
41:45your time, but I think we have another
41:47speaker coming up, right?
41:48>> a couple more speakers, Ed. I mean, we
41:50have a flurry of them.
41:52>> I know, right? We do. Yeah, we even have
41:54some AI clones of people, right? Yeah,
41:56so
41:56>> That's right. That's right.
41:57>> Yeah, thank you for your time. Hey, you
41:59know what? One thing you don't One thing
42:00you don't know about Darsh and he may
42:02share it with you if I ask him. He's a
42:05He's very avid in this, but I love what
42:07he does, you know,
42:09you know, you ever seen the What's that
42:11television that movie that came out
42:13about race cars? What's it called? Fast
42:15and Furious, right?
42:16>> Yeah.
42:17>> Yeah, we've seen that, right? So, Darsh
42:19is fast and furious, obviously, with AI,
42:21right?
42:22>> Yes.
42:22>> But but he's also fast and furious when
42:24it comes to you know, driving cars. So,
42:27Pierre he can share a little bit about
42:28it. That's one of his little fun things.
42:30A fun fact to know about Darsh, right?
42:32So, he loves doing I will I'll let him
42:34explain it.
42:35>> briefly.
42:36>> Yeah, it's
42:37basically it's called drifting. So,
42:39that's why I'm going to Hawaii next week
42:41again. Yeah.
42:42>> Yeah.
42:43>> Yeah, I got a few cars. So, we just take
42:45them out. We just try killing them. They
42:47don't die.
42:48>> [laughter]
42:49>> That's awesome, isn't it?
42:51Yeah. You Can you take a passenger in a
42:53drifting car?
42:54>> You can. Yeah.
42:55>> You can? Wow. Have you ever taken
42:56[clears throat] taken your wife or
42:58friends in there? What do they think
42:59when they are with you?
43:01>> She she's not brave enough. So, she's
43:04never been
43:06in the car with me, but yeah, friends
43:07have been.
43:09>> Good. I bet you I bet you Dr. Smiley
43:11would love to do that. He would be Yeah,
43:12he he he's definitely adventurous.
43:14>> Nice.
43:15>> Yeah, my smile's probably would go here
43:17and then it all of a sudden divert that
43:18way.
43:19>> [laughter]
43:19>> Yeah. Yeah. Yeah. Yeah.
43:21Awesome. Well, Darsh, thank you for
43:22being here. We appreciate your time.
43:24>> a pleasure. Thank you.
43:25>> Yeah, very much a pleasure, sir. Thank
43:27you very much.
43:27>> Thanks. Thanks so much.
43:29>> Same here. Thank you. Thanks so much.
43:30Thanks. Take care.
43:30>> Yeah, okay. Thank you. Bye-bye.
43:32>> Bye.