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Why This Green Screen Trick Works Better Than You Think | Viral Strategy

ManagerJon · 1,488 words · 7 min read

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— Why the green screen effect works

0:00Have you ever been scrolling on

0:01Instagram or Facebook and you see this

0:04video to where there's a person in the

0:05corner of this other video and they're

0:09just kind of doing a reaction or a

0:11review. Today I am going to show you

0:13exactly how you can do that for yourself

0:16because it's a very specific format that

0:19has gotten me millions of views on

0:21short-form social media to be able to

0:24drive people to the rest of my content.

0:27It's specifically called the green

0:29screen effect which is a feature that

0:32lives within Instagram, Facebook, and

0:34TikTok as well. Maybe you're not as

0:36technically savvy and you kind of feel

0:38clunky doing it and you don't exactly

0:39know what buttons to press. I'm going to

0:41show you exactly how you can do it and

0:43then I'm also going to show you a proven

0:46formula that I have to decide what green

0:50screen videos I am going to actually be

0:53reviewing or green screening as well as

0:55some of the key performance indicators

0:58or the performance drivers that make

1:00this format a success. By the time you

1:03finish this video, you're going to be

1:05able to do your own green screen video

1:07and you're going to be able to sort and

1:09organize other videos that you can

1:11review for this effect. So, let's dive

1:14in.

— Step-by-step: how to use green screen on Instagram

1:19So, what you're going to do is you're

1:20going to have the your video selected

1:22that you're about to do a green screen

1:24review video on.

1:25You're going to click it here. Now,

1:27[snorts] it used to be located right

1:30here and there used to be three dots

1:32right here. However, Instagram has done

1:34away with that. Now, what you can do is

1:37just below there you'll see an icon

1:39that's the same icon as the

1:42Instagram profile. You're going to click

1:44that.

1:46Now, [snorts] if the video allows for

1:47you to remix it, it'll offer the

1:49suggestion remix and sequence right

1:52here. So, what we want to do is we want

1:54to click remix and sequence.

1:57And now this one's at 13 million views.

1:59There's only two that are here. You're

2:01going to click try it.

2:03Right here.

2:04It's going to offer you the option to

2:06either remix it or to sequence the

2:08video. This means that after the video's

2:10done playing, you can play your own

2:13kind of hot take on it. But if we want

2:15to do the green screen, we're going to

2:16click remix with original video.

2:19It's going to begin in

2:21It's going to begin playing. What you're

2:23going to do is you're going to have a

2:24bunch of icons down at the bottom here.

2:26You're going to scroll over to the right

2:28to where it says camera, right here. See

2:30that? It says camera.

2:31You're going to click on camera.

2:34And now this circle is going to begin

2:36scrolling over.

2:37What it's trying to do is it's trying to

2:39find a person. And if I angle this

2:42a bit toward me,

2:44you can see here

2:46that now

2:48I have the ability to have myself on the

2:50screen. You can see that? I'm right

— Positioning yourself in frame

2:52there, okay?

2:54Now in order to make the adjustment to

2:57yourself, cuz if you're too big, like it

2:59it doesn't make sense because you're

3:00trying to leverage

3:03somebody else's influence. You're you're

3:04trying to leverage an already existing

3:06viral video. You're going to lower

3:09yourself here.

3:11You can put yourself in the corner.

3:13You can turn, but you're what you're

3:14doing is you're basically taking your

3:16two fingers and you're pinching in and

3:19out on your image. See how I'm going in

3:22and out here? You can see me on the

3:23profile.

3:25You're going to

3:26make it smaller. You're going to find a

3:28good placement. And I actually recommend

3:31pulling the camera back from yourself so

3:33that you can see more of yourself on the

3:35screen. See how I'm right there? I'm

— Recording your reaction

3:37like right on the corner here.

3:40>> [snorts]

3:40>> Then what you're going to do is once

3:42you're already set and established, I

3:44would recommend that you watch the video

3:46first. But

3:48once you do that, you push down and you

3:50hold.

3:51And now

3:52>> And I have 6 months

3:53>> the audio will originally begin playing

3:57and I'll be able to give a reaction

4:00to the video.

4:02Once you're done with that, you're going

4:03to click next.

4:05And you hold

4:06and now

4:07>> And I have 6 months

4:08>> the audio will

4:10Basically, what I like to do is I like

4:12to review the video. Sometimes I'll put

4:14another headline on top of it, but you

4:17actually want to keep the original

4:19video's headline because that's what

4:21made it go viral in the first place.

— Captions, cover & sharing

4:23You're going to click next.

4:25Then you're going to write your caption.

4:27And then you're going to select the

4:29cover. This can be a reaction of you,

4:31right? See how I'm in the corner over

4:33here?

4:34And then it's like a reaction to me,

4:37right? And then I'm going to click

4:38share.

4:40And so then you have your green screen

4:41video.

4:43But now, let's look at what makes for a

— The 3 performance drivers

4:46good green screen video because

4:49you may have done a green screen video

4:50before and it might not have performed.

4:53So, what's an actual performance driver?

4:56Number one is the topic.

4:59So, the topic should be related to what

5:03you're trying to accomplish here

5:05within your own brand. You don't want to

5:07pick something that's so abstract and

5:10outside of the similar

5:13type of topical conversations that you

5:15normally talk about. So, topic is always

5:17number one.

5:18Number two,

5:20you're going to look for viewership.

5:25So, this video outperformed

5:28the norm.

5:29And so, what we want to do is we want to

5:31find a similar topic. We want to find a

5:33high viewership. And then number three,

5:37we want to give a hot take whether you

5:39agree

5:42or disagree

5:44with the topical content to kind of open

5:46up conversation in the comment section

5:48below.

5:49Because one of the most important things

5:51of social media is is it actually

5:53social? Are people actually

5:55communicating within the comment section

5:57either agreeing or disagreeing with you?

5:59That's what you always want to aim for

6:01in videos like this.

6:02So,

6:03these are your top three performance

6:06drivers that will make for a successful

6:09green screen video. And what I've always

6:11noticed is that

6:13when I'm doing certain types of videos

6:15that aren't necessarily viral-worthy,

6:18but they are relational to my audience,

6:21I won't have a super huge like a really

6:23big um viewership on it because it's

6:26niche content. But what you can always

6:29do is you can If you don't have

6:30influence, you can actually leverage

6:32other people's influence. Green screen

6:35videos are a great way to leverage other

6:37people's influence and

6:40help you kind of boost your viewership

6:43with people that are interested in the

6:45same topics

6:46that you're already talking about. And

— How to build a remix-ready content playlist

6:49so this is the trickle-down effect of

6:50being able to utilize green screen

6:52videos. It's a very low lift, not

6:55time-extensive,

6:56um a recommendation that I would do for

7:00this is I would go through the explore

7:01feature, the little little magnifying

7:04icon here,

7:05and I would create a save playlist

7:12that has the remix feature.

7:16And I would just start saving videos

7:18that are within your topic and they have

7:20great viewership that allow you to remix

7:22it. So, I'd love to hear from you what

7:25types of videos you're looking to green

7:27screen and if you're having difficulties

7:29with it cuz I know some are not

7:31available.

7:32Um let me know what video you're looking

7:35to green screen next and if this video

7:37helped you be able to understand how you

7:39can utilize

7:41green screen the green screen format for

7:44your social media

7:46to be able to take you from unseen to

7:48unforgettable.

7:49I would love to invite you to subscribe

7:51if you found this helpful because

7:53majority of you that are probably

7:54watching this aren't subscribed.

7:56And this channel is dedicated

7:58to being able to help you

8:01um have the gear for the goals.

8:04But then now we are also incorporating

8:06levels of strategy that we found to not

8:08only be able to help ourselves, but to

8:09be able to help our clients as well

8:11that you can utilize today. So make sure

8:14you hit that subscribe button because we

8:15are going to be going into more

8:16strategy. We also talk about a lot of

8:18gear that you can utilize to become a

8:20creator and to grow your messaging and

8:23your marketing and your platform. But

8:25now

8:26we're incorporating strategy. So make

8:28sure that you subscribe so that you do

8:30not miss

8:31these strategies that are going out

8:33consistently to be able to help you go

8:35from unseen to unforgettable.

8:37I'm manager John and I'll see you on the

8:39next video.

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