Full transcript
— Why the green screen effect works
0:00Have you ever been scrolling on
0:01Instagram or Facebook and you see this
0:04video to where there's a person in the
0:05corner of this other video and they're
0:09just kind of doing a reaction or a
0:11review. Today I am going to show you
0:13exactly how you can do that for yourself
0:16because it's a very specific format that
0:19has gotten me millions of views on
0:21short-form social media to be able to
0:24drive people to the rest of my content.
0:27It's specifically called the green
0:29screen effect which is a feature that
0:32lives within Instagram, Facebook, and
0:34TikTok as well. Maybe you're not as
0:36technically savvy and you kind of feel
0:38clunky doing it and you don't exactly
0:39know what buttons to press. I'm going to
0:41show you exactly how you can do it and
0:43then I'm also going to show you a proven
0:46formula that I have to decide what green
0:50screen videos I am going to actually be
0:53reviewing or green screening as well as
0:55some of the key performance indicators
0:58or the performance drivers that make
1:00this format a success. By the time you
1:03finish this video, you're going to be
1:05able to do your own green screen video
1:07and you're going to be able to sort and
1:09organize other videos that you can
1:11review for this effect. So, let's dive
1:14in.
— Step-by-step: how to use green screen on Instagram
1:19So, what you're going to do is you're
1:20going to have the your video selected
1:22that you're about to do a green screen
1:24review video on.
1:25You're going to click it here. Now,
1:27[snorts] it used to be located right
1:30here and there used to be three dots
1:32right here. However, Instagram has done
1:34away with that. Now, what you can do is
1:37just below there you'll see an icon
1:39that's the same icon as the
1:42Instagram profile. You're going to click
1:44that.
1:46Now, [snorts] if the video allows for
1:47you to remix it, it'll offer the
1:49suggestion remix and sequence right
1:52here. So, what we want to do is we want
1:54to click remix and sequence.
1:57And now this one's at 13 million views.
1:59There's only two that are here. You're
2:01going to click try it.
2:03Right here.
2:04It's going to offer you the option to
2:06either remix it or to sequence the
2:08video. This means that after the video's
2:10done playing, you can play your own
2:13kind of hot take on it. But if we want
2:15to do the green screen, we're going to
2:16click remix with original video.
2:19It's going to begin in
2:21It's going to begin playing. What you're
2:23going to do is you're going to have a
2:24bunch of icons down at the bottom here.
2:26You're going to scroll over to the right
2:28to where it says camera, right here. See
2:30that? It says camera.
2:31You're going to click on camera.
2:34And now this circle is going to begin
2:36scrolling over.
2:37What it's trying to do is it's trying to
2:39find a person. And if I angle this
2:42a bit toward me,
2:44you can see here
2:46that now
2:48I have the ability to have myself on the
2:50screen. You can see that? I'm right
— Positioning yourself in frame
2:52there, okay?
2:54Now in order to make the adjustment to
2:57yourself, cuz if you're too big, like it
2:59it doesn't make sense because you're
3:00trying to leverage
3:03somebody else's influence. You're you're
3:04trying to leverage an already existing
3:06viral video. You're going to lower
3:09yourself here.
3:11You can put yourself in the corner.
3:13You can turn, but you're what you're
3:14doing is you're basically taking your
3:16two fingers and you're pinching in and
3:19out on your image. See how I'm going in
3:22and out here? You can see me on the
3:23profile.
3:25You're going to
3:26make it smaller. You're going to find a
3:28good placement. And I actually recommend
3:31pulling the camera back from yourself so
3:33that you can see more of yourself on the
3:35screen. See how I'm right there? I'm
— Recording your reaction
3:37like right on the corner here.
3:40>> [snorts]
3:40>> Then what you're going to do is once
3:42you're already set and established, I
3:44would recommend that you watch the video
3:46first. But
3:48once you do that, you push down and you
3:50hold.
3:51And now
3:52>> And I have 6 months
3:53>> the audio will originally begin playing
3:57and I'll be able to give a reaction
4:00to the video.
4:02Once you're done with that, you're going
4:03to click next.
4:05And you hold
4:06and now
4:07>> And I have 6 months
4:08>> the audio will
4:10Basically, what I like to do is I like
4:12to review the video. Sometimes I'll put
4:14another headline on top of it, but you
4:17actually want to keep the original
4:19video's headline because that's what
4:21made it go viral in the first place.
— Captions, cover & sharing
4:23You're going to click next.
4:25Then you're going to write your caption.
4:27And then you're going to select the
4:29cover. This can be a reaction of you,
4:31right? See how I'm in the corner over
4:33here?
4:34And then it's like a reaction to me,
4:37right? And then I'm going to click
4:38share.
4:40And so then you have your green screen
4:41video.
4:43But now, let's look at what makes for a
— The 3 performance drivers
4:46good green screen video because
4:49you may have done a green screen video
4:50before and it might not have performed.
4:53So, what's an actual performance driver?
4:56Number one is the topic.
4:59So, the topic should be related to what
5:03you're trying to accomplish here
5:05within your own brand. You don't want to
5:07pick something that's so abstract and
5:10outside of the similar
5:13type of topical conversations that you
5:15normally talk about. So, topic is always
5:17number one.
5:18Number two,
5:20you're going to look for viewership.
5:25So, this video outperformed
5:28the norm.
5:29And so, what we want to do is we want to
5:31find a similar topic. We want to find a
5:33high viewership. And then number three,
5:37we want to give a hot take whether you
5:39agree
5:42or disagree
5:44with the topical content to kind of open
5:46up conversation in the comment section
5:48below.
5:49Because one of the most important things
5:51of social media is is it actually
5:53social? Are people actually
5:55communicating within the comment section
5:57either agreeing or disagreeing with you?
5:59That's what you always want to aim for
6:01in videos like this.
6:02So,
6:03these are your top three performance
6:06drivers that will make for a successful
6:09green screen video. And what I've always
6:11noticed is that
6:13when I'm doing certain types of videos
6:15that aren't necessarily viral-worthy,
6:18but they are relational to my audience,
6:21I won't have a super huge like a really
6:23big um viewership on it because it's
6:26niche content. But what you can always
6:29do is you can If you don't have
6:30influence, you can actually leverage
6:32other people's influence. Green screen
6:35videos are a great way to leverage other
6:37people's influence and
6:40help you kind of boost your viewership
6:43with people that are interested in the
6:45same topics
6:46that you're already talking about. And
— How to build a remix-ready content playlist
6:49so this is the trickle-down effect of
6:50being able to utilize green screen
6:52videos. It's a very low lift, not
6:55time-extensive,
6:56um a recommendation that I would do for
7:00this is I would go through the explore
7:01feature, the little little magnifying
7:04icon here,
7:05and I would create a save playlist
7:12that has the remix feature.
7:16And I would just start saving videos
7:18that are within your topic and they have
7:20great viewership that allow you to remix
7:22it. So, I'd love to hear from you what
7:25types of videos you're looking to green
7:27screen and if you're having difficulties
7:29with it cuz I know some are not
7:31available.
7:32Um let me know what video you're looking
7:35to green screen next and if this video
7:37helped you be able to understand how you
7:39can utilize
7:41green screen the green screen format for
7:44your social media
7:46to be able to take you from unseen to
7:48unforgettable.
7:49I would love to invite you to subscribe
7:51if you found this helpful because
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7:54watching this aren't subscribed.
7:56And this channel is dedicated
7:58to being able to help you
8:01um have the gear for the goals.
8:04But then now we are also incorporating
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8:20creator and to grow your messaging and
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8:35from unseen to unforgettable.
8:37I'm manager John and I'll see you on the
8:39next video.