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£100K and Still Struggling? It’s Not a Spending Problem.

Josh K. Fay · 3,119 words · 15 min read

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0:00So today, I'm going to pull back the

0:01curtain on what I call the comfort

0:04mirage, the invisible financial snare

0:07that keeps the middle class running and

0:10going nowhere. And more importantly, I'm

0:13going to show you three very specific

0:15move. One that puts thousands back in

0:18your pocket immediately, one that takes

0:2010 minutes to set up, and one that could

0:22let you retire years earlier than you

0:26think. Now, I should warn you, some of

0:28this is going to probably sting. It's

0:31better that you hear it from me now than

0:34figure it out at like 62 when it's too

0:37late. So, what is the comfort mirage?

0:41So,

0:42there was this couple, right? Lovely

0:44people who came to see me a few years

0:46back. They had a combined income of

0:49about 130,000

0:51pounds, right? Detached big house, two

0:54or three cars on finance, kids in

0:56swimming and played rugby, annual

0:58holiday to the Algarve every year. On

1:00paper, living the dream.

1:04But when you actually sat down

1:06and looked at the numbers, they had

1:094,000 pounds in savings. Total. That's

1:13it. After years of earning like six

1:15figures between them, they had less

1:18saved than some of my clients that are

1:19on like 30 grand just starting out their

1:22journey. The husband of the couple was a

1:24properly smart guy. He just remember I

1:27remember him sitting there and just

1:28saying, "I just don't understand like

1:30where does it all go?" Well,

1:33I'll tell you where it all goes. It just

1:35flows straight through you. A big salary

1:39comes in, gets hammered by tax, and

1:42flows back out again in service of debt

1:45and lifestyle.

1:46You're not building wealth. It's just a

1:49a pipe, a flow-through. That is the

1:53comfort mirage. You can afford the

1:56monthly payments on everything. So, you

1:58kind of

2:00feel wealthy. But, affording payments

2:03and being wealthy are completely

2:06different things. And that is the gap.

2:09That's is the gap where the trap lives,

2:11okay? Now, the couple that I told you

2:14about, they assumed that spending was

2:18their problem. That if they just like

2:20budget harder, they'd be fine. But,

2:23here's what I had to show them. Even if

2:25you nail your spending, the system

2:28itself is working against you. Right

2:32now, the UK government is running a

2:36stealth tax masterclass, right? The

2:39higher rate of tax threshold was frozen

2:41at 50,270

2:43pounds and has been since 2022.

2:46And it's staying frozen until 2028. And

2:50the government has already legislated to

2:52extend that until 2031,

2:55I think. Yeah, 2031. Now, think about

2:59what that actually means, okay?

3:0110 years ago, 50,000 pounds made you a

3:05high earner.

3:06Today, a mid-level manager earns that

3:09and it's just

3:11normal, right? Because the tax bands

3:14haven't increased or moved with

3:15inflation. So, every pound over 50,270

3:20pounds gets hit by 40% income tax. Plus,

3:23of course, 2% national insurance. That

3:27is 42p gone for every pound that you

3:32earn.

3:33Now, think about what that actually

3:34means, cuz I think sometimes we're all

3:36very guilty of just seeing that

3:39information thinking, "Oh, that's really

3:40bad." But, actually think about what

3:41that means.

3:42Let's say you stay late on a Friday,

3:45right? And you grind out an extra 500

3:48quid this month. And 210

3:51pounds of it vanishes before even hit

3:54your account. That's to me, that's not a

3:57tax system. That's a magic trick that

4:00steals your watch off of your wrist.

4:02You've seen those magicians, right?

4:04You're running on this treadmill, but

4:07you're barely moving forward. Now,

4:10listen, that's all fine.

4:12But this next bit is the one that

4:14properly winds me up, especially if

4:17you've got kids. I've got a 7-month-old

4:20daughter. This is something that has

4:21become way more real for me over the

4:24last year of my life. So,

4:26the high income child benefit charge. If

4:31you earn over 60 grand, you start losing

4:35your child benefits, right? By the time

4:38that you hit 70 grand with two or three

4:42kid kids, your effective marginal rate

4:45that you pay on your tax can push you

4:47well past 60%. It's kind of a really

4:51misunderstood tax. It's a little bit

4:53like the 100,000 bit where you start

4:54paying start losing your personal

4:56allowance, but the marginal rate of tax

4:58basically in this zone can push past

5:0060%. Let me say that again. 60%

5:05You work harder, you land another big

5:08bonus. Let's say it's a 5 grand bonus.

5:10What you actually take home as a result

5:12of that is a fraction of it. I was

5:16explaining this to my partner the other

5:17night, all the tax traps, all the

5:19clawbacks, all charges. And after 10

5:23minutes of me chatting to her, she was

5:24obviously delighted by that.

5:26She goes, "So, let me get this right.

5:29The government basically punishes you

5:32for earning more and having children,

5:34right?" And you know what? That hit me

5:38badly, because you know what? That

5:40summarized it up better than I could

5:42have done in the last couple of years or

5:44so, and that's exactly what they're

5:47doing. So, if that's happening to you,

5:50have you ever looked at your pay slip

5:51after a pay rise and thought like

5:54where does it all go?

5:56Just drop a comment cuz I want to know

5:58that

5:59you're not in the you know you're not

6:01alone. Everyone else is in this squeezed

6:03trap and I want to know how many of you

6:05have been hit by this because it's

6:06brutal. And the infuriating part is is

6:10that there's a legal way to claw most of

6:13this back and I'm going to show you how.

6:14But first, what you need to understand

6:17is the next layer of this trap because

6:19it's the one that sneaks up on you the

6:20most. So,

6:23the tax system

6:25is actively taking your money, right?

6:26And that's bad. We all agree to a

6:28certain degree, right?

6:30But

6:32at least it's kind of honest about it.

6:35You know, the numbers are there. It

6:36doesn't lie necessarily. What I'm about

6:38to show you isn't. And I keep coming

6:41back to this one because it's a it's an

6:43interesting one.

6:45The financial system with all of these

6:47things that we do has kind of what I

6:50call default settings and I think

6:52they're designed to keep you poor and in

6:54particular make you feel safe and feel

6:58like you're moving forward, particularly

7:00when it comes to things like retirement

7:02and savings. So, the guy who trained me

7:05all those years ago,

7:07the proper old school advisor, he told

7:08me something when a certain set of

7:10legislation comes in around auto

7:12enrollment and pensions that came in at

7:14the time. He told me something that I've

7:16never forgotten and I think it

7:17summarizes it really well. He goes,

7:19"Josh,

7:20auto enrollment, so again, that's where

7:22you sort of automatically put into your

7:24workplace pension so you start

7:26contributing. He said, "Auto enrollment

7:28doesn't give you a pension.

7:31It gives you permission to stop thinking

7:35about a pension."

7:37And I was like, "Jesus, I I think he's

7:39right." And when you look at the

7:41numbers, he was dead right. The

7:44government mandates 8% of your salary is

7:47contributed to your pension. Five from

7:49you and three from your employer.

7:53Now, people see that happening and they

7:56say, "Oh, I'm part of my workplace

7:57pension." They see all the contributions

7:59going in and they think, "Sorted. My

8:01retirement is handled."

8:04It is not. Not even close. For example,

8:07let's say that you've got a 60,000 lb

8:11salary over your career and you're

8:12contributing at that 8% level.

8:15That might reasonably generate a pot

8:17that could generate you 12, 13,000 lb a

8:20year for retirement. The average

8:23household spends 35,000 lb in

8:26retirement. Let alone factoring in

8:28inflation and lifestyle and all of those

8:30other things.

8:31This

8:33is a poverty trap dressed up like a

8:36security and safety net.

8:39Then, the next thing is the next part of

8:41the trap is that we have a property

8:43obsession in this country. Every spare

8:46penny goes into extending the kitchen,

8:48overpaying the mortgage, adding to the

8:50garden office. And look,

8:53don't get me wrong.

8:54Owning your home outright is brilliant.

8:57I'm not knocking that at all. You know,

8:59it's something that we should all aspire

9:01to.

9:02But, here's a trade-off that not many

9:05people will mention. I sat down recently

9:07with a bloke who had like 400,000 lb of

9:11equity in his house,

9:12but he had 1,100

9:15quid in his current house in his current

9:17account. And I'm like, "Mate, your

9:19kitchen extension is beautiful, right?

9:21But, it can't pay for your daughter's

9:23university. You can't buy groceries with

9:25your kitchen island. If 90% of your

9:29wealth is locked inside your house, in

9:31the bricks and sticks of your property,

9:34well, all you are is asset

9:37cash-poor. You're still trapped. You're

9:40just in a like nicer cage. So,

9:44you've got tax squeezing you from above.

9:47You've got the default settings luring

9:49you in and lulling you into a false

9:51sense of security, and then you've got

9:53property tying everything up that you've

9:55actually built. That

9:58is the middle-class

10:00trap.

10:01But, the question that you really asking

10:04yourself, or my god, you should be

10:06asking yourself is,

10:08"How do I get out?" Now,

10:11this

10:13is something that I bang on about all

10:14the time, and you'll see this in my

10:16other videos. This is the most powerful

10:18tool that you have. I don't care what

10:21anyone else says, okay? This is the most

10:23underused and powerful tool that you

10:25have. Not just to

10:28not make the mistakes that middle class

10:29are doing, but actually to build wealth.

10:32And it frustrates me how few people

10:34actually know about it.

10:36So,

10:38imagine you earn £75,000,

10:40and you've got two kids, let's say,

10:42whatever.

10:43You can have one kid, doesn't really

10:44matter. You are getting crushed by the

10:47£40,000

10:49tax bracket. Uh sorry, 40% tax bracket

10:52over 50,270,

10:55and the child benefit clawback.

10:57Thousands of pounds a year are just

11:00evaporating.

11:02But, what if you could redirect £15,000

11:06of your salary before tax straight into

11:09your pension?

11:10Well, because pension contributions are

11:13a taxable income reducer, so they

11:15theoretically reduce the amount of

11:18earnings you have of which you pay tax

11:19on, your taxable income drops to

11:23£60,000.

11:25Now, by doing that, you fall out of the

11:27child benefit trap completely. You dodge

11:31the 40% tax on 15,000

11:3540% tax on 15,000 pounds. Now, stay with

11:39me here because this is where it starts

11:41getting good. Your employer will also

11:43throw in there, too, straight into your

11:46pot.

11:47And when you add all of that up, 6,000

11:51pounds saved in income tax, 2 and 1/2

11:53thousand pounds saved in child

11:55tax child benefit, your employer

11:59chucking in national saving national

12:00insurance savings, as well. That is over

12:0210,000 pounds of value from 15 grand of

12:07salary, an effective return of over 60%.

12:11No risk, no clever investing, just

12:13understanding how the system works. And

12:17by the way,

12:18just very quickly on this cuz I have to

12:20mention this every single time, there's

12:21talk of this being capped, the salary

12:23sacrifice system from 2029. So, this is

12:26not a window that's going to be

12:27potentially open forever. Um so, you

12:31know, if you're not on board with this,

12:33this is probably a good time. So,

12:35try and use this before it all changes,

12:38okay?

12:39Um I'll do a little bit more about

12:41salary sacrifice changes

12:43probably on the channel. Subscribe to

12:45stay up to date up to date with that so

12:46you don't don't miss it. Now, I worked

12:50with this guy once who was like a

12:52project manager, I think. Um he was on

12:56about 72-ish thousand pounds. He had two

12:58kids under 10. He was losing in this

13:00scenario exactly what we talked about,

13:023,000 pounds a year of child benefit

13:04clawbacks and didn't even know at the

13:06time. And I ran that exact exercise with

13:09him. We restructured his salary

13:11sacrifice, drew up dropped his taxable

13:13income to below 60,000, and within a

13:15month, he's basically the net result of

13:18all of that is he's basically given

13:20himself a massive pay rise. And I

13:22remember him sat there thinking like,

13:24why didn't anyone tell me this? And why

13:26isn't everyone kind of doing this? And

13:28honestly,

13:29that question,

13:31it just keeps me up at night. So, that's

13:33why I'm doing this video partially, but

13:36also, I just want you to focus on that

13:39being such an effective impact on all of

13:42this sort of stuff. And I hear it almost

13:43every week.

13:45But, I've learned something in my time.

13:48Solving the tax problem isn't enough,

13:50okay? I have sat across from hundreds of

13:53people, and nearly every one of them

13:56makes the same mistake.

13:58They spend first, and invest whatever's

14:02left. Which, of course, is usually

14:05nothing.

14:06The 8% who actually escape the trap,

14:08they do it backwards. They invest first,

14:11and spend whatever's left. The method is

14:14dead simple. I call it the anti-budget.

14:18You work out what you need to be

14:19investing each month, and then set the

14:22direct debits on payday. The money

14:24leaves your account before you see it.

14:27Then, you spend the rest however you

14:29like. That's the key point. No guilt, no

14:33spreadsheets. And here's the key shift,

14:36though.

14:37If you can't afford your lifestyle after

14:40your investment or fund is have been

14:42funded,

14:43you can't afford that lifestyle. Sorry

14:45to say.

14:47The 92%

14:49spend first.

14:51The 8% they invest first. Now, be honest

14:55with yourself for a second. Which one of

14:57you Which are you right now? Are you in

15:00the spend first, or are you in the

15:03invest first? I have watched people save

15:06thousands of pounds in tax, do

15:08everything right, and then finance a

15:10brand new car with money that they've

15:12saved. They literally used their escape

15:14hatch to buy a shinier cage. So, I am

15:18historically terrible with willpower,

15:20right? I eat the biscuits if they're in

15:22the cupboard, which is exactly why I

15:24have to automate every investment

15:26contribution that I make and I do it all

15:28without me touching it. I don't trust

15:30myself to make the right choice every

15:33single month. So, I took the choice

15:36away, right? I made sure that I didn't

15:38have that choice to make. That is the

15:41real secret. It's not about discipline,

15:43it's about designing a system that

15:46doesn't require it. So,

15:49now you've you're saving tax and you're

15:53investing automatically. Brilliant. But,

15:55this might get you.

15:56Most people in this position still can't

15:58retire when they want to. And it's

16:00because of where the money is sitting.

16:03You've already seen how we talked about

16:05how property locks your wealth away, but

16:08there is a second lock. Your pension. I

16:11will sit here and say how amazing your

16:13pension is every day of the week. But,

16:15the reality is is that you can't touch

16:17it until you're 55, soon to be very very

16:19soon 57. So, if you lose your job or you

16:23hate your boss or you want to retire at

16:2645, a pension is a wonderful vehicle,

16:29but you're kind of limited, right? The

16:31fix is to build what I call an liquid

16:35fortress. And the best tool for this is

16:37your stocks and shares ISA. You have got

16:41a £20,000

16:43a year ISA allowance every single year.

16:46Inside of your ISA, whatever goes inside

16:48of your ISA, whatever investment you put

16:50into that, grows completely free of

16:53income tax, dividend tax, capital gains

16:55tax. There is still a

16:57very very small amount of tax in the mix

17:00in terms of withholding tax and things

17:01like that sometimes, but generally

17:03speaking, completely free of tax. And

17:06yet, millions of people waste this

17:09allowance every year. And by the way,

17:11what I'm about to tell you connects with

17:13a very specific number that I'm going to

17:15mention at the end. And it's one that

17:18tells you when you can stop saving hard.

17:20So, just stay with me and I'll see I'll

17:22show you what I mean. Now,

17:23my own ISA is the thing that lets me

17:26like sleep at night, okay? It's not

17:29necessarily my pension, it's not

17:31certainly not my house because if my

17:33boss made my life miserable tomorrow, I

17:36could check my ISA, see 18 months of

17:39expenses sat there, and just

17:41walk away effectively. Now, a stocks and

17:44shares ISA yes, it's designed for a

17:45long-term growth. It's designed for

17:47investing. But if you've got that safety

17:49net there, you've got choices.

17:52That's what a 200,000 pound ISA gives

17:56you. Not just retirement funds, but

17:59options. The option to take a

18:02sabbatical, start a business, retire at

18:0555 rather than 68. That is what real

18:09wealth feels like. Not stuff you own,

18:13but options that you have.

18:16What you actually put inside that ISA,

18:19index funds, a robo advice service, a

18:22managed fund, a multi-asset fund,

18:24whatever, that depends on you. And I've

18:27done lots of other videos on that, and

18:28you can have a little look at that. But

18:30there's no single right answer. But the

18:32worst answer is leaving the 20,000

18:36pounds ISA allows on the table each

18:38year, okay? Now, by the way, save this

18:41video if you want to. You want to come

18:42back to this salary sacrifice numbers

18:44when you're actually sitting down to do

18:46this and looking through it. So, right,

18:48you've got the playbook. Three moves

18:50that'll put you 92% ahead of the of

18:53people in your position. And you

18:54remember the couple that I told you

18:56about at the start? They did all three

18:58of those things. And the last time I saw

19:00them, they had a six-month emergency

19:02fund and a growing ISA. Same house, same

19:05cars, but just completely different

19:07trajectory. And look, if hopefully this

19:10changed how you think about your money,

19:12hit the like button. It helps more

19:14people in this same position as you find

19:17out this sort of stuff. But, and I mean

19:20this literally,

19:22all three

19:24fall apart if you don't know one

19:26specific number. This is what I was

19:28talking about earlier.

19:29The specific amount where your

19:30investments start doing the heavy

19:32lifting and you can take your foot off

19:34the gas a little bit, which is why you

19:36should watch this video here next

19:38because most people have no idea this

19:41number even exists and it changes

19:42everything. So, I'm going to break it

19:43down exactly and how to calculate it.

19:46So, give it a click because without

19:48this, you're just guessing. I'll see you

19:50there.

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