Full transcript
0:01In this video , I will show you three
0:03powerful openers that you can use to
0:05achieve maximum success in your sales
0:07outreach . And yes , I'm already looking
0:17forward to the comments from my
0:19competitors who will be incredibly
0:21upset about why I'm giving this content
0:24away for free . Because I promise you
0:27one thing : others charge money for what
0:29I'm giving you today for free , and it's
0:32not even half as good as what I'm about
0:34to show you . And since a good opener is
0:38not a lone wolf , it naturally needs to
0:40be paired with a strong pitch . It's
0:43like Bud Spencer and Terence Hill . They
0:46work best as a team . A strong opener is
0:50your entry ticket to numerous
0:51appointments and deals . So , if your
0:55goal is to generate five or more
0:57appointments every day , then you should
0:59definitely not skip this video . If you
1:02are new to my channel , then welcome . My
1:04name is Timus Van Bauer . For over 10
1:07years , I have been dealing intensively
1:09with the topic of cold outreach .
1:12Whether for my startups , direct sales ,
1:15B2B , tech companies , or my own agency
1:18services , the ability to contact people
1:21and immediately spark their interest is
1:24the key skill in new customer
1:26acquisition . Important : not every one
1:30of these openers is suitable for every
1:32target group , every product , or every
1:34service . And that is exactly why I’ve
1:37taken the trouble to present three
1:39different openers to you today . Should
1:43none of them fit your case , which I
1:45really doubt because everything is
1:47adaptable , then send me a message ,
1:48preferably on Instagram , and I will
1:50help you out . So let's dive in . Before
1:54I personally sit down to write a truly
1:57brilliant opener , I first need to
1:59understand a few things . That's why
2:02it's not possible to just quickly write
2:04the perfect opener . So , if you were
2:07just thinking , " Hey , I'll write to
2:09Timus , he's always so helpful , and he
2:11should write me the coolest opener ever
2:13, "
2:13unfortunately , that's not how it works .
2:16I will now show you how I handle this
2:18when I work with my participants from
2:19New Age of Selling . First , I learn more
2:23in a webinar about the product , the
2:26service , the target group , what
2:28challenges the target group has , and
2:30how those challenges are solved with
2:32the product or service of my client . As
2:37soon as I have developed a feel for how
2:40this target group communicates and how
2:43often they might be contacted by
2:45competitors , I become aware of what
2:48hurdles need to be overcome and which
2:51strategy — meaning which type of opener
2:54method or , well , strategy — is best
2:56suited . For example , if the target
3:01audience is a gym owner , then I know I
3:04have to overcome one or two small
3:06hurdles , for example , a weak gatekeeper
3:09in the form of a busy temporary worker .
3:13I also know that I will use the
3:15informal " du " with the owner because
3:16communication within a gym is usually
3:18very personal . Furthermore , I know that
3:22gym owners are very frequently
3:24contacted by amateurs , such as
3:26equipment manufacturers , sports
3:28nutrition suppliers , vending machine
3:31operators , or leasing companies . This
3:34means I definitely do not want to sound
3:37like all the others . However , if I am
3:39contacting owners of larger companies ,
3:41for example , companies with 100
3:43employees or more . It is even more
3:46important to know exactly what I say
3:49and how I say it , in order to
3:50immediately ensure that I win the full
3:53attention and respect of the person I
3:55am talking to . In plain English , I have
3:59to be on eye level with this CEO . As
4:02soon as I have this clarity , I decide
4:04which of my proven acquisition
4:07strategies fits best , such as the
4:09expert , the confused old man , or one of
4:12my other still-secret acquisition
4:14methods . My goal is always to break
4:19down the walls of the conversation ,
4:21build familiarity , and earn the full
4:24attention of my counterpart . Once again
4:29, the first few seconds give me the
4:31right to the next few seconds , and this
4:33block gives me the right to the next
4:35block . The opener has the task of
4:38opening up my counterpart . Hence the
4:40word opener . I know that after I have
4:44placed my opener , I will experience one
4:47of two possible reactions . Reaction 1 :
4:51The prospect is open . Reaction number 2
4:54: The prospect wants to brush me off .
4:58Important , no matter what reaction
5:01comes , I know 100 % how I respond to this
5:05reaction . So I know my reaction . Let's
5:10come to opener number 1 . I have a
5:13participant in New Age of Selling . He
5:15sells the service of professional car
5:18detailing . The opener here requires
5:21some practice . The tonality and the
5:24intention behind this opener are very
5:27important . When you hear it in a moment
5:31, try to put yourself in the
5:33perspective of the person on the other
5:35end of my call . And I guarantee you , if
5:39it were about your car , you would
5:41surely say ,
5:42what is it about my car ?
5:44So , listen to me closely . Hello , Mr.
5:46Meer . Timo here . Uh , Timo Bauer ,
5:49you’re surely on the go again soon ,
5:51so I’ll get straight to the point . It
5:54, uh , it's about your car .
5:56Pause , pause , pause . The reaction will
6:00be , uh , yes , uh , what's wrong ?
6:03My counterpart will open up in any case
6:05. The probability of being brushed off
6:08at this point is almost zero . Mr. Meer ,
6:11my team and I ensure that CEOs and
6:13executives feel exceptionally
6:15comfortable in their vehicles , because
6:17for a man in your position , a car is
6:19more than just a status symbol . Right .
6:24Would you mind telling me the last time
6:26you felt that your vehicle felt like it
6:28was fresh from the dealership ? At this
6:32point , you will sense relief from the
6:34other person , who may have been
6:36entertaining the scary thought that you
6:38somehow hit their car or something
6:40similar . The reaction will usually be
6:44that it has been a while .
6:46That is exactly why I am calling . Most
6:48of our clients clean their cars
6:49sporadically . So it is sometimes
6:51cleaner and sometimes less so . Surely
6:54you agree with me that there is a huge
6:56difference between clean and fresh from
6:58the dealership . Mr. Meer , my team and I
7:01detail vehicles with such passion and
7:04care . That if you are not absolutely
7:07happy with the result , you do not have
7:09to pay a cent . Now , we don't know each
7:11other yet . I am just calling out of the
7:13blue . Therefore , a question . If I send
7:16you information about our offer , would
7:19you tell me if it could be
7:20fundamentally interesting for you that
7:23we earn your trust and detail and clean
7:25your car ?
7:27Alright , that was my opener and pitch
7:30number 1 . Be a little creative . Do you
7:34perhaps offer a service similar to
7:36professional car detailing ? Then simply
7:39adapt this wording to suit your case .
7:42Let's move on to opener number 2 . I
7:46have a member from my exclusive
7:48community who works for a software and
7:50service company called Treatwell . Let's
7:54listen in on how I helped him find the
7:56perfect opener .
7:58Hi , Stephanie . Timo here . I was looking
8:02into who offers Aqua Facial treatments
8:05here in Amas . Would you mind telling me
8:08if you still have capacity for that ? Uh
8:11, yes , I do .
8:12Oh , great . In the Amas region , there
8:15have been increased search queries over
8:16time for such premium facial treatments
8:18. I am not entirely sure if this is
8:21interesting for you , but would you like
8:23to benefit from it ? Oh , sorry , I am
8:25calling out of the blue . We don't know
8:26each other at all yet . My name is Timo .
8:28Timo Bauer from Treatwell , have you
8:30heard of us before ? Alright , let's move
8:33directly to opener number 3 . Another
8:36one of my participants works for a
8:39financial service provider . When he
8:41told me he wanted to be more proactive
8:44in building his client base , I
8:46identified with him that a certain
8:48supplementary company insurance could
8:50be extremely interesting for a certain
8:53target group . Because such a company
8:56health insurance plan can ensure that
8:59employees act more loyally and
9:01faithfully toward their employer . And
9:04at the same time , it can be the
9:06deciding factor as to why an applicant
9:09chooses this company over another . So ,
9:13if you have a target group that you
9:15know is struggling extremely with
9:17staffing challenges , then this can be
9:19the perfect acquisition approach .
9:22Hello Mr. Meer , Timo here . Great that
9:24it's working out now . Mr. Meer , we have
9:27already been able to help several care
9:29companies like Reference 1 and
9:30Reference 2 . I am not entirely sure yet
9:33, but I suspect this whole thing is
9:35also extremely exciting for you . Would
9:39you be willing to tell me if you are
9:40currently finding it difficult to
9:42retain good staff while also being
9:44attractive to new applicants ? Or are
9:47you super happy with your current
9:49employee situation ? The customer then
9:51says something like : " Yes , I'm not
9:53super happy , but what exactly is this
9:55supposed to be ? "
9:56Or what exactly is it about ?
9:59Let me shed some light on the subject .
10:01I am an expert in the field of employee
10:03retention . We have designed various
10:06solutions that immediately ensure an
10:08increase in the fidelity and loyalty of
10:10existing employees while simultaneously
10:13appearing attractive to new applicants .
10:16So , simply put , good employees want to
10:18remain part of your team and new
10:20applicants would rather start with you
10:22than with your competitors . Before I
10:24keep talking , after all , I'm calling
10:26out of the blue here . Let's assume I
10:29really have something extremely
10:30exciting for you . Would you be
10:33fundamentally open to learning about
10:35such an opportunity , or are you
10:36generally closed off to such
10:38possibilities ?
10:39The customer then says : " Yes , I am
10:41generally open to it . How is this whole
10:44thing supposed to work ? "
10:45And you build more transparency again
10:47by saying : " Mr. Maja , I propose the
10:50following to you . As my grandma always
10:52used to say , seeing something once is
10:54more convincing than a thousand words .
10:56And then you can either send a Loom
10:59video , or you can send an acquisition
11:02funnel , or any form to give your
11:05counterpart a visual impression . At
11:08this point , it would also be possible
11:10to pitch an appointment directly , an
11:13appointment on-site with the potential
11:15customer , or an appointment for a phone
11:18call or webinar . So , I've done again
11:21what I just like to do . I've put out
11:24more value for free than what others
11:26sell for a lot of money . If this has
11:29been a help to you , then just show me a
11:32spark of gratitude . Like and comment on
11:35this video . The whole thing won't cost
11:37you 20 seconds . For me , however , it
11:40takes several hours of time and energy
11:42to create such a video for you if you
11:45need help or if you say : " Timo , these
11:47three wordings , these examples , these
11:50openers and the pitch for it , that was
11:53brilliant . I would like to have the
11:55whole thing in written form in front of
11:57me so that I can adapt it . Then just
11:59send me a message on Instagram or
12:01WhatsApp and I will send you these
12:04wordings so that it is as simple and
12:06convenient as possible for you to make
12:08the adjustments you want to make .
12:12Alright , so make some good decisions
12:14now . Increase your market value in
12:16sales , customer communication , lead
12:18generation , and new customer
12:19acquisition , and subscribe to this
12:21channel . The first five who comment ,
12:24the first five who leave a nice ,
12:27meaningful comment , will get my book ,
12:29The Waiter Who Earns Like a Lawyer ,
12:32delivered to their front door for free .
12:35And for those who are too late , take a
12:37look in my description . There you will
12:39find a link to my Linktree and a link
12:42to my book . I am giving you this book
12:44as a gift ; all you have to pay is the
12:46shipping and logistics fee . But just be
12:49a fox , be fast , comment among the first
12:51five comments , and then I will cover
12:54all the costs and you benefit , because
12:56that is my philosophy . My goal is to
12:59inspire people to become top performers
13:01. And our vision is to build 100,000
13:05top performers by 2027 . The question
13:09you want to answer for yourself is , do
13:10you want to be a part of it ? Yes or no ?
13:16Please , please please .