How I Market My Digital Products (It’s Literally FREE)

0:00It all comes down to how you promote and market your digital product.

0:03This is the difference between you actually making sales or it being a

0:06complete flop and waste of your time.

0:09The issue is all of the gurus Gate keep this information.

0:13They keep it inside $500 one.

0:15Thousand dollars marketing courses because they don't want you to know

0:18how to market your digital product.

0:20Well that stops today because I'm showing you my completely free organic strategy.

0:26You don't need to use ads, and I'm gonna show you exactly how and where you

0:30should be promoting your digital product.

0:32This is a banger of a video and you're gonna wanna stay to the end.

0:35Let's get into it.

0:38Hi friends.

0:38I'm Rochelle.

0:39I'm a six figure digital product coach and mentor, and I help you start

0:43and grow your own digital product businesses with the help of ai.

0:47Now, if you have a digital product, you probably know that

0:49the toughest part is marketing.

0:51You don't know what platform to be posting on.

0:53You don't know what actually to be posting.

0:55And a lot of the time when you start, it can feel like you're

0:57just putting content out there.

0:59It's just going into a void.

1:00You're not getting any sales, and you're wondering if you're

1:02doing this whole thing, right?

1:04So today we're gonna go through.

1:05Every single platform and how you can be marketing your digital product

1:09without spending any money on ads.

1:11Just before we jump in, I want you to know that ads actually aren't your enemy.

1:15I don't recommend starting with ads, but once you get going with

1:18your content, it's a great way to make more money without having to be

1:22glued to social media all the time.

1:24But that's for another video.

1:25Let's.

1:26Get straight into this.

1:27And the first thing I need you to know is that while you can make the

1:30prettiest product in the world, if no one sees it, it just won't sell.

1:35And that's why creating is only one piece of the puzzle.

1:39And even when you buy MRR or PLR courses, which take care of the creating for

1:45you, you still need to learn how to actually sell your product, which is

1:49why it's so important and actually.

1:52Creating is only 20%.

1:54Marketing is the other 80% because that is what is going to make

1:57you money and make you sales.

1:59So let's quickly clarify what the difference is between

2:03marketing and selling.

2:04They go hand in hand and you need both of them.

2:08They do slightly different things.

2:09So marketing is all about.

2:11Getting visibility, and just in case you're wondering why you should listen

2:14to me, I have over 15 years experience of marketing, not just digital

2:19marketing, all types of marketing.

2:21I've worked with the biggest brands, Nike, Facebook, Dyson, so many.

2:25Amazon.

2:26Amazon was one of my biggest clients for a long time, so I

2:28know what marketing looks like.

2:30And marketing really is about building desirability for your.

2:35Product.

2:35People need to desire your brand even if they can't afford it.

2:38Think about a brand that you can't afford that you love.

2:40Okay?

2:41So for me, that used to be a brand like Louis Vuitton.

2:43I loved that brand.

2:45I wanted Louis Vuitton bag forever, and I just could not afford it.

2:48And so that is, that is marketing.

2:51Marketing had my, had me brainwashed, okay?

2:53And even though now I can't afford it, it's not something

2:55that I would spend money on.

2:56But anyway, marketing is about making your products feel desirable.

2:59And selling is about actually turning people into buyers.

3:03Okay? So you need to get good at.

3:04Both of them, but you can start with visibility.

3:07So if you're right at the start, you just need to learn how to get your products

3:10out there and get people actually seeing your products so they can start buying.

3:14All right.

3:15Now I wanna start off with Pinterest.

3:17This is a platform that a lot of people, um, sleep on, people sleep on Pinterest.

3:22They think that you can't make sales and Pinterest, and it's all about

3:25pretty mood boards and aesthetic images, and it is about that.

3:30But Pinterest is actually one of the only platforms that will reward you

3:34for linking people off the platform.

3:37So for Pinterest, every time you create a pin, there's a little

3:39field, there's a URL field.

3:41You can put in your URLs that when people click on that pin, they will go wherever

3:45you send them, whether that's to a blog post, whether that's to your sales page,

3:49your digital product landing page, your freebie page, and that is why I love

3:54Pinterest because it is built to drive.

3:57Clicks and the best way to use it is to grow your email list.

4:00So once you have a lead magnet and I have an email training, I'll link it somewhere.

4:05It's amazing.

4:06Once you build your lead magnet, use Pinterest to drive

4:10clicks to your lead magnet.

4:12It is the best strategy for growing your email list, and we're gonna come

4:16onto how you can use your email list.

4:19To help turn your freebie downloaders into actual buyers.

4:23I also love Pinterest because it's so low effort.

4:26You can schedule nowhere to like about a hundred pins in an hour or two.

4:31I can do it in about an hour.

4:32Most newbies probably need to, and if you want that in a video, I want you to drop.

4:36Pinterest or even pins in the comments.

4:38So I know that.

4:39And honestly, it is great for introverts.

4:42You don't have to be on Pinterest talking, you don't have to

4:44be talking to the camera.

4:45You don't have to be doing all of this.

4:46Okay?

4:46So all of this isn't a bit of you.

4:48Pinterest will work perfectly for you and you can also repurpose your tiktoks

4:53and your I Instagrams there as well.

4:55I absolutely love Pinterest and so I have given it a.

4:58Four out of five star rating.

5:01Okay, let's talk about TikTok.

5:03Okay.

5:04My baby TikTok, this is where I started.

5:06A bit of background.

5:07I made my first 16 K selling digital products on TikTok.

5:11Before that, I'd already made money on Etsy, but I knew that I

5:15wanted to take my business outside of Etsy for so many reasons.

5:18Check out another.

5:19Free training that I have below on why I think that you should be

5:22not selling on Etsy, especially not as your only platform, right?

5:25You need other platforms.

5:27So when I first started doing social media, it was on TikTok and it

5:30took me so long to grow on TikTok.

5:33It took me like months to get my first 50 followers, and then I was able to get a

5:37thousand followers really quickly because I started to understand how TikTok works.

5:41TikTok is great if you just wanna set up your camera and start talking.

5:44If you wanna talk to the screen, if you want to be that

5:47personality, TikTok is excellent.

5:50Okay?

5:50You are gonna get a lot of visibility.

5:53However, the thing is, it is high maintenance, please.

5:57TikTok is high maintenance.

5:58You need to be posting at least three times a day to get traction

6:01for a long time to grow your TikTok.

6:03Once you're at like 10 20 k, you can take it down a step, but it, it takes

6:07a while and it takes a lot out of you.

6:09It's also, you are really gonna see the power of TikTok on your lives,

6:13especially when you first start out.

6:14So when you are going live and you're actually selling your product live, that

6:17is where I was making a lot of money.

6:19I actually made over 500.

6:20Dollars, pounds actually in one live.

6:22And I was on live for like two, three hours, so that was amazing.

6:25However, I dunno about you, but I don't have the social battery

6:28to be on live all the time.

6:29And so as soon as I stopped feeling like going on live or you know,

6:33I was still juggling my nine to five, I didn't have much time.

6:36My income went like this, so it was so inconsistent.

6:39So for me, TikTok is a recipe for burnout.

6:42You are gonna have to post a lot if you want to use it as your primary platform.

6:46And so if you can't keep.

6:47With that algorithm.

6:49If you can't be posting three times a day, if you can't be doing trending

6:52little dances, then TikTok is not gonna be the best platform for you.

6:56Alright, so now let's talk about Instagram.

6:59Now, I've been on a journey with Instagram.

7:02I started trying to grow my Instagram late last year, and what I found is that

7:06Instagram was a slower growth than TikTok.

7:08Okay?

7:08It took me longer to grow on Instagram, but the people that I was.

7:12Capturing and engaging with.

7:14On Instagram, we're buying more.

7:16Okay, so it took longer, but they actually had more purchasing power.

7:19So the purchasing power of an Instagram user is more than a TikTok user,

7:23and I honestly think even though a lot of us are on TikTok, I honestly

7:26think that it's because it is still a slightly older demographic on

7:30Instagram in in like overall, right?

7:32There's a lot of younguns on TikTok, which is not always a bad thing.

7:35But anyway, Instagram had a higher purchasing power and it's

7:38because also you, there are so many automations that you can use.

7:41I have an automations video, I link it here, where you can use many chat to

7:45pretty much automate all of your sales.

7:48And I love that about Instagram, and I wish you could do that

7:51on TikTok, but you can't.

7:52I tell you what I'm using for awareness in a minute, but I'm

7:54not using Instagram for awareness.

7:56I'm using it to nurture the audience that I already have.

7:58So I'm sending people from my YouTube to my Instagram.

8:01I'm sending people from my email list to my Instagram.

8:04I like people to watch my stories.

8:06I do do quite a lot of stories, and that is where the selling really happens.

8:10Okay?

8:10They're going to make a lot of money on your Instagram stories, especially

8:14when you use many chat, okay?

8:16The thing is that Instagram can feel very overwhelming and it takes a while to

8:20grow, which is why I've given it a 3.5.

8:23Outta five.

8:24And I've said that actually it's not essential.

8:27Okay. It really isn't.

8:28But what I've love Instagram for is getting people on my

8:31email list as well as Pinterest.

8:33And the thing is, your email list is always gonna be the most profitable thing.

8:37Okay?

8:38So rather than me wanting just to get one sale, I would rather get

8:42people on my email list so I can grow a relationship with them.

8:46Sell to them over and over again.

8:48And the reason why email really works so well, it's actually 40 times more

8:53effective than social media, any type of, um, channel is because you get

8:58this long-term relationship with people and you're not fighting the algorithm.

9:03I'm not fighting the algorithm when it comes to email.

9:06Okay, this is my audience.

9:08I can send them an email whenever I want.

9:10And I am in control of whether they open that email because it's.

9:13All about my subject lines.

9:15So all I have to do is improve my subject lines and people are gonna open

9:18my emails, they're gonna get to know me, and they're gonna start buying my

9:21products, and that is what I have found.

9:23So email talk to any business owner.

9:26Watch any business coach, they will tell you that it's the most profitable

9:29channel, and this is why it is.

9:31So important to have a lean magnet and make sure you are promoting

9:35that lean magnet on Pinterest.

9:37Or if you wanna use Instagram and TikTok, promote it there.

9:40Use ManyChat and get people on your email list that you can then

9:44send them an automated sequence.

9:45So like I say, I have training.

9:47I'm not gonna go into this in too much detail, but just know that it's

9:51five out of five my forever fve.

9:53Okay, love, love email right now let's talk about Facebook.

9:56So Facebook feels like a bit like.

9:59Oh, do people still use Facebook?

10:01Surely not.

10:02Uh, can't be bothered with Facebook, but I've actually found Facebook has its place

10:06and it really depends on your audience.

10:08So, for a slightly older audience and 35 plus this, I'm, I'm pretty much in

10:13this age bracket, so I'm old as well.

10:16Um.

10:16Actually 35 isn't old.

10:18Please, please disregard that.

10:19Um, that is the sweet spot though.

10:21If you are talking to a millennial audience, you are

10:23gonna wanna use Facebook.

10:25Facebook works really well, and because it's integrated with Instagram, you

10:28can use the two of them really easily.

10:30Like you can post on one and it will automatically post on the

10:33other, which is pretty, pretty good.

10:35And.

10:36Also Facebook groups.

10:37Hear me out guys.

10:38Facebook groups aren't dead.

10:40Facebook groups are not dead.

10:42I thought they might be before I started promoting my digital product, I did not

10:46even think of Facebook groups, but they work really, really well and especially

10:49because a lot of them are niched down.

10:52So if you are going after a certain group, let's say you are promoting

10:56a product that is great for busy moms or great for people that have.

11:01Are into a certain thing.

11:03All you need to do is find a group on Facebook that is about that topic.

11:07Start posting, start becoming a valuable member of the group, and

11:10then you can start to sell your offers if the group allows it.

11:13And it's a great way to do it.

11:15I actually have a student that made six K in revenue.

11:19She has a, um, nutritional guide.

11:21It's all about wellbeing.

11:23She joined a nutritional group.

11:25And it took off guys.

11:26It really took off and I was shocked.

11:28I personally was shocked.

11:29Even though we came up with a strategy together, I was shocked and I was like,

11:32okay, Facebook group where it's at.

11:35Okay.

11:35Had another client that made 20 K just from Facebook as well,

11:39so six k just in the groups.

11:42Another client that made 20 K by posting on their in Facebook

11:46groups, but also on their like.

11:48General posts as well.

11:49So really, really powerful.

11:51But it depends on the audience.

11:52Okay, so if you have an audience that is on Facebook and you know they're on

11:55Facebook, you've done your research, it is still a very, very powerful resource.

12:00Keep in by the guys that school is coming for them.

12:03I dunno if you know about school.

12:05It's a place where you can host communities, have

12:07communities, tell communities.

12:09It's really good.

12:09I'm about to open a school group soon, so let me know in the comments

12:13if you wanna be part of that.

12:14I'm gonna offer mentorship, I'm gonna be offering calls, I'm

12:17gonna be offering templates.

12:18All of this stuff you see on YouTube ad. So much more.

12:21You're gonna love it.

12:22Drop school in the comments if you are excited for that.

12:26Okay, next one we are gonna talk about is LinkedIn, guys.

12:29LinkedIn is another one that is slept on a bit like Pinterest.

12:32Not a lot of people are seeing the opportunities in LinkedIn, but I

12:36see the opportunities in LinkedIn.

12:38It is great for professional audiences if you are trying to reach.

12:42Any type of person to do with businesses or professions.

12:47So real estate.

12:48I've seen clients doing really well on LinkedIn legal services.

12:51I've got a client that is a paralegal and has created like a legal

12:55pack for other paralegals, and it works so well, so, so well, and

13:00you don't need to post every day.

13:02Literally, you can post three times a week and that is enough, as

13:05long as you're using story based.

13:07Posts.

13:08Okay.

13:08So make sure you are telling a story and they're really interesting.

13:12Just make sure they're not dry and boring.

13:14So if you wanna reach a professional audience, if you wanna sell high ticket

13:18programs, if you also wanna be in an environment that's less saturated,

13:22you know, Instagram's super saturated.

13:24TikTok is super saturated.

13:26This is a less saturated platform and so you are going to love it.

13:30Um, and so I've given it a 3.5, especially if you are going

13:34after high value audiences.

13:36If you just want high value audiences that are going to be paying

13:40over a thousand pounds for your coaching or for your courses, then

13:43I would give it a five out five.

13:45Okay.

13:46Alright.

13:46So I hope you're still with me 'cause I'm about to come onto my.

13:49Favorite, favorite, favorite platform, which is a YouTube.

13:52And believe it or not, I've only been taking my YouTube seriously for

13:56the last three months, and I have grown exponentially, like beyond

14:00any of my wildest hopes or dreams.

14:02So I thank you for even watching this video and being part of my journey.

14:06But just know as someone that has tried TikTok, tried Instagram,

14:11tried, um, Pinterest, still love Pinterest, by the way, YouTube.

14:15Is my hands down favorite?

14:18Okay.

14:19I've called it my 2025 favorite Five out of five.

14:23So why long form builds Deep connection?

14:26And I know you've probably heard short form videos.

14:28Make sure your video is less than 10 seconds or five seconds, or

14:32even three seconds on Instagram.

14:33It's not about that on YouTube.

14:35YouTube is all about the long form and how you can really build a. Deep

14:39connection with people and I love it.

14:41I feel like I can show so much more of my personality and my knowledge and my story

14:45on YouTube, which helps a lot of people.

14:47But you can also use shorts if you are more into the shorter form content,

14:51use shorts, and that works really well.

14:53I hear gurus on here saying.

14:55Don't use shorts to grow your YouTube.

14:57Well, I like shorts and they work really well for me, so I

15:01think you should try them too.

15:02And actually you get a really high quality buyer.

15:05I've not seen buyers such a high quality and so on it and ready to

15:10start their business since I started YouTube and I have before like.

15:14All of my buyers that I get through YouTube are like,

15:16come on, I want your coaching.

15:17Let's go.

15:18Let's do this.

15:18And I'm like, yes, let's do this.

15:20Whereas on other platforms, I don't get that same type of buyer.

15:23A lot of them don't quite understand business and they need a lot more

15:27nurturing, and I don't mind doing that, but actually I can help

15:30people that are ready to go, and that's what I find on YouTube.

15:33And it's just a great mixture of nurture and selling.

15:36I'm not actually actively selling on YouTube at all.

15:39I'm just giving lots of value.

15:40I'm nurturing and I am making sales.

15:42Every single day from YouTube.

15:44Don't underestimate this platform.

15:47It is amazing.

15:48And that is why if I was starting all over again in 2025, I'd

15:55only use Pinterest in YouTube.

15:56That's it.

15:57Pinterest, for all the SEO optimized search.

16:00Traffic and YouTube for growing my relationship, growing my awareness,

16:05being kind of my main channel.

16:07And then email, because email works for every single platform.

16:10That is what I would do.

16:11Like that is it, and I would only post a couple of times a week, and

16:15so I just want to remind you that.

16:18All roads, no matter what you choose, whether you choose YouTube

16:21and Pinterest, like I recommend, or you choose other platforms,

16:25everything leads to your email list.

16:27I know I talked about email list, but I have to talk about it again, right?

16:30So this is how it works.

16:31You post your content, whatever platform you want.

16:33You post your content, then you more often than not drive people to your freebie.

16:38Sometimes you can drive straight through to your product, but in my opinion,

16:42it is much more profitable to get people to download your freebie, but

16:45first and get them on your email list.

16:48And this is where you send automated sequences, and this way you check

16:51out this training on how you can use email marketing, and then you sell

16:56and you find that you can sell much.

16:58Better, much higher price.

16:59And even repeat customers, you'll get a lot of repeat customers

17:02because they've already been through this journey with you.

17:05They know you, they like you, they trust you, and they are

17:08then ready to buy from you.

17:09Okay?

17:10So every platform needs to go to your email list.

17:12Lead magnets are essential for email growth.

17:15Email really is where the sales happen.

17:17I get quite a lot of sales direct from YouTube, but I

17:20get the most sales when I use.

17:22Pinterest or YouTube, get them free to my free read and then

17:25get them on my email list.

17:26And you own your audience, guys, you own your email list.

17:29No one can take it away.

17:30If a platform shuts down, if we get a drama with TikTok again

17:34or any other platform, Meta's about to have a huge lawsuit.

17:37Guys.

17:38Meta is about to have a.

17:40Bankrupting lawsuit.

17:41If it goes ahead, if these platforms close down, you will still have your email list.

17:45No one can ever take it away from you.

17:48So make sure you start building your email list from day one.

17:52Now, because you've got to this point in the video, I want to give

17:55you a special treat, which is.

17:56A bit of that insight into some of the things you would expect in my

17:59coaching, because this is the stuff that you don't see everywhere else.

18:02This is really a framework for how you set up your first 60 days

18:06promoting your digital product.

18:07The big thing that I want you to know is that you should be about

18:10serving for the first 60 days.

18:12I don't actually want you to worry about selling anything.

18:15I want you to serve your audience.

18:16I want you to do it authentically, and I want you to really put

18:20your all into it because.

18:21This is how you build relationships.

18:24Business is about relationship.

18:25Let me repeat that for you.

18:27Business is about relationships.

18:29Whether you are doing it faced, whether you are doing it faceless.

18:31If you do not build a relationship with your customers, not only are

18:34you gonna not make sales, but if you do, you're gonna make one sale

18:38and they're never gonna come back.

18:39You're not gonna have a thriving or soft life business if you can

18:42only convert your customers once.

18:43You are always gonna be going and finding new customers, which is totally draining.

18:48So give value.

18:49Build trust, solve problems for people.

18:52If you can't solve a problem for someone, you have no business selling a product.

18:56I'm telling you straight.

18:57So demonstrate your expertise and then you can have a soft launch.

19:01You don't have to worry about chasing down leads or DMing people or

19:05doing any of that icky stuff, okay?

19:07People will find you.

19:08You will attract your right buyers and your right.

19:11Customers.

19:11And so another gem is that you should only pick two platforms.

19:15Honestly, I stand by this.

19:17Mine are YouTube and Pinterest.

19:19Choose yours.

19:20Choose one for more long form and more nurture content, and one for kind of more

19:25short form and search driven content.

19:28That is what I would recommend.

19:29Okay?

19:30So make sure you choose one platform and focus on one.

19:34Product.

19:34Okay, go deep.

19:37Go deep.

19:38Not wide.

19:38So don't choose loads of different platforms.

19:40Choose to go really deep, give it your all.

19:44Really commit to it and you are really going to see the difference.

19:49Okay, so with all of this, I think the next video you're gonna

19:52wanna watch is my Pinterest video.

19:54It's gonna show you how to set up your Pinterest and how you should be using the

19:58funnel to get people onto your email list.

20:01I've also got my email vi video down below.

20:03You're gonna love it.

20:04Thank you so much for watching, and I will see you in the next one.

20:08Bye.