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Aldous Huxley: How Pleasure Was Used to Control Humanity

The Temporal Nomad · 3,225 words · 15 min read

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0:00[Music]

0:13imagine a prison where people don't want

0:15to escape. A society where control

0:18doesn't come from force but from

0:20pleasure. Aldis Huxley showed this

0:22nearly a century ago in his book Brave

0:24New World. He saw that the future

0:27wouldn't be made of chains and whips,

0:28but of endless entertainment and

0:30pleasures. The English writer understood

0:33something that few people realized at

0:35the time. Pleasure can be a more

0:37powerful weapon than pain. When people

0:39are busy having fun, they don't question

0:41anything. They don't fight. They don't

0:44protest. They don't think much about

0:46life. This is the story of how pleasure

0:49became the perfect method of control and

0:51how we still live today inside this

0:53golden trap that Huxley described.

0:55Aldous Huxley discovered something

0:57frightening about power. Rulers no

1:00longer need to use force to control

1:02people. They can use something much more

1:04effective. Constant pleasure. In Brave

1:08New World, Huxley showed a society where

1:11no one suffers, but no one really lives

1:13either. The secret lies in the

1:16anesthetization of the senses. When

1:18people are always busy with

1:19entertainment, they don't stop to think.

1:22Entertainment becomes a smoke screen

1:24that hides reality. TV series, games,

1:27parties, all of this can function like a

1:29drug that keeps the mind asleep. But

1:32here's the most clever trick. Huxley

1:34realized that pain always sparked

1:36revolts. When people suffered, they came

1:39together and fought for change. But

1:42pleasure does the opposite. It separates

1:45people, each in their own little world

1:47of personal entertainment. It's as if

1:49each person had their own golden cell

1:52decorated with everything they like. The

1:55most impressive thing is that this

1:57control works because people choose it.

2:00No one forces anyone to watch television

2:02for hours or stay glued to their phone.

2:04People do this because it feels good.

2:07It's easy. It's comfortable. Pleasure

2:10becomes a voluntary prison where people

2:11lock themselves in. The diabolical

2:14genius of this system is that it doesn't

2:16seem bad. On the contrary, it seems

2:18wonderful. Who doesn't want to be happy

2:20all the time? Who doesn't want to avoid

2:23pain and discomfort? But Huxley showed

2:25that this artificial happiness is

2:28actually a form of living death. The

2:30person stops growing, stops questioning,

2:33stops being truly human. And so the

2:36world's biggest factory was born. Not a

2:39factory of cars or clothes, but a

2:41factory of fake happiness. Modern

2:43society became a giant machine for

2:46producing artificial emotions. Like a

2:49factory, it takes normal people and

2:52transforms them into consumers addicted

2:54to stimuli. This process happens so

2:57subtly that most people don't even

2:59realize they're being manipulated. Think

3:02about the last time you saw an

3:03advertisement. The system works by

3:05creating desires that didn't exist

3:07before. Advertisements show happy people

3:10using products, making everyone want to

3:13have the same happiness. But when the

3:15person buys the product, the happiness

3:17doesn't last long. Soon, another desire

3:20appears, another product, another

3:23promise of satisfaction. Of course, not

3:27everything that gives us pleasure is

3:28bad. Watching a movie occasionally or

3:31buying something we need aren't

3:32problems. The danger is when these

3:34activities become a constant escape from

3:36reality. When the person can no longer

3:39be alone with their thoughts, when they

3:41always need some external distraction.

3:43That's when pleasure has become prison.

3:46People's emotions become shallow because

3:48they never have to deal with real

3:49difficulties. It's like a muscle that

3:51isn't used. It gets weak. When the

3:54person only feels superficial pleasures,

3:57they lose the ability to feel deeper

3:58things like compassion, courage, or true

4:01love. This emotional superficiality

4:04makes people predictable. They always

4:06react the same way, seeking more

4:08pleasure when they're sad, more fun when

4:11they're bored. The system can easily

4:13control these people because it knows

4:15exactly what they'll do in each

4:17situation. Now, get ready to meet Soma,

4:20the most dangerous drug that ever

4:21existed. In Huxley's book, there was a

4:24drug called Soma that solved any

4:26emotional problem. Were you sad? Take

4:29Soma. Were you anxious? Take Soma. It

4:34was the magic solution for everything.

4:36Today, we don't have a pill called Soma,

4:38but we have many other things that play

4:40the same role. You've probably taken

4:42Soma today without realizing it. Social

4:45media functions as modern soma. When the

4:48person feels lonely or insecure, they

4:50grab their phone and dive into the

4:51virtual world. There they find likes,

4:54comments, funny videos. For a few hours,

4:57the existential pain disappears. But as

5:00soon as they leave social media, the

5:02pain returns, sometimes even stronger.

5:05Pornography is another type of soma. It

5:08offers instant pleasure without having

5:10to deal with the complications of a real

5:12relationship. The person doesn't need to

5:14know themselves, doesn't need to grow

5:16emotionally, doesn't need to face their

5:18fears. But this artificial pleasure

5:21leaves an even bigger emptiness

5:22afterward. Uncontrolled consumption also

5:25works like a drug. Buying new things

5:28gives a good temporary feeling. The

5:30person feels important, fulfilled,

5:33happy. But this happiness disappears

5:36quickly and soon they need to buy

5:38something else to feel pleasure again.

5:40Even medications can become soma when

5:43they're used to escape from life. Of

5:45course, many people really need medicine

5:47for health problems. But when medicines

5:49are used just to avoid feeling sadness,

5:52anxiety, or any emotional discomfort,

5:55they become a way of escaping personal

5:57growth. All these modern s have

6:00something in common. They promise to

6:02solve pain without the person needing to

6:04make any real effort to change. It's

6:07like putting a band-aid on an infected

6:08wound. The pain goes away for a while,

6:11but the problem remains there, often

6:13getting worse. But there's something

6:16even more sinister happening. There's a

6:18very thin line between wanting something

6:20and being a slave to that desire. Huxley

6:23showed how the constant promise of

6:24satisfaction transforms free people into

6:27voluntary slaves. They think they're

6:29choosing, but actually they're being

6:31chosen by their impulses. Etien de

6:34Laboisi, an ancient French thinker,

6:36wrote about voluntary servitude. He said

6:39that people often choose to be slaves

6:41because it's easier than being free.

6:43Freedom takes work, requires

6:45responsibility, is sometimes

6:47uncomfortable. Slavery, on the other

6:50hand, offers security and comfort. See

6:53if this sounds familiar. Pleasure

6:56functions as an invisible chain. The

6:58person doesn't see their trapped because

7:00the chain is made of pleasant things.

7:03It's like an addiction to chocolate. The

7:06person knows it's bad for them, but

7:08can't stop because it tastes so good.

7:11The difference is that addiction to

7:12pleasure in general is much more subtle

7:15and socially accepted. Emotional

7:17dependence happens when the person can

7:20no longer be alone with themselves. They

7:22always need some distraction, some

7:24external stimulus. Being in silence,

7:27doing nothing becomes torture. The

7:30person has lost the ability to find

7:32peace and joy within themselves. The

7:35most dangerous thing is that this

7:36slavery looks like freedom. The person

7:39can do everything they want. Eat, drink,

7:43have sex, buy, have fun. But they can't

7:47not do these things. When pleasure

7:49becomes mandatory, it stops being

7:51pleasure and becomes prison. And here we

7:54arrive at a terrible paradox. Excess

7:57comfort can be as dangerous as lack of

7:59it. Huxley realized that when people

8:02have everything too easy, they stop

8:04fighting for important things. It's as

8:06if freedom were a muscle. If it's not

8:09exercised, it gets weak and can even

8:11die. Look around you. Political apathy

8:15is one of the symptoms of this

8:16anesthetized freedom. When people are

8:18busy with their personal pleasures,

8:20they're not interested in what happens

8:22in society. Politicians can do whatever

8:25they want because the people are

8:26distracted with entertainment. It's

8:28easier to complain about the government

8:30from the couch at home than to go out on

8:32the street to protest. Spiritual

8:35alienation is another serious problem.

8:37People stop asking life's big questions.

8:41Why am I here? What's the meaning of all

8:43this? How can I be a better person?

8:46These questions are uncomfortable, so

8:49it's easier to turn on the television

8:50and forget about them. Intellectual

8:53demobilization is perhaps the most

8:55dangerous. When the brain is always busy

8:57with superficial stimuli, it loses the

9:00ability to think deeply. It's like

9:02eating only fast food. It satisfies

9:05hunger, but doesn't really nourish.

9:07thinking becomes shallow, incapable of

9:09making complex connections or

9:11questioning accepted ideas. But maybe

9:14you're wondering, is there a way out?

9:17And the answer might shock you. Huxley

9:20said something very profound. Truth is

9:23not always comfortable. Actually, truth

9:26is almost never comfortable. It requires

9:28the person to face things about

9:30themselves and about the world that

9:32they'd rather not see. That's why most

9:35people choose to live in illusion.

9:37Illusion is like a soft blanket that

9:40protects from the cold of reality. It's

9:43comfortable, warm, familiar. Truth is

9:46like leaving home on a cold morning.

9:48Unpleasant at first, but necessary to

9:51get somewhere. The problem is that many

9:53people prefer to stay in bed forever.

9:56The dilemma between the real and the

9:58pleasurable happens every day in small

10:00and big decisions. It's more pleasurable

10:03to believe there are no problems in the

10:05world than to face difficult issues like

10:07poverty, injustice, or environmental

10:09destruction. It's more comfortable to

10:11think everything will work out by itself

10:14than to take responsibility for

10:15necessary changes. In personal life,

10:18it's also easier to pretend everything's

10:20fine than to admit problems in marriage,

10:22career, or mental health. Denial is a

10:26form of pleasure because it avoids the

10:28pain of confrontation. But this avoided

10:30pain doesn't disappear. It accumulates

10:33and can explode later in a much worse

10:36way. The choice between truth and

10:38pleasure is also an ethical choice. When

10:42the person chooses comfortable illusion,

10:44they're not just hurting themselves.

10:46They're contributing to a world where

10:48lies are more valued than honesty, where

10:50appearance matters more than essence.

10:53And this leads us to a disturbing

10:55discovery about our own bodies. The

10:57human body has always been seen as

10:59something sacred in many cultures. It

11:02was the temple of the soul, the vehicle

11:04for deep spiritual experiences.

11:07But in modern society, the body became

11:09an object of hedonistic worship. Instead

11:11of being a path to something greater, it

11:13became the final destination. This

11:16inversion of the sacred is very

11:17dangerous. When the body is treated only

11:20as a source of immediate satisfaction,

11:22it becomes a prison. The person gets

11:25trapped in their physical desires,

11:27unable to see beyond the needs of the

11:29moment. It's like living in a beautiful

11:32house but never leaving it to explore

11:34the world outside. Jung, the famous

11:37psychologist, talked about how desires

11:39can be illusions of freedom. The person

11:42thinks they're free because they can do

11:43what they want with their body, but

11:45actually they've become a slave to their

11:47impulses. It's like a dog chasing its

11:50own tail. Lots of movement, but no real

11:53progress.

11:54Arthur Schopenhau the German philosopher

11:57said that desire is a source of

11:58suffering. When the person wants

12:00something they suffer because they don't

12:02have it. When they get what they want,

12:05they suffer because soon another desire

12:08appears. And when they lose what they

12:10had, they suffer again. It's an endless

12:13cycle of dissatisfaction.

12:16But there's something even more subtle

12:18happening. The murder of silence. The

12:21constant noise of modern life isn't just

12:23external. There's an internal noise

12:26that's even more disturbing. The mental

12:28chatter that never stops. People live

12:31with their heads full of thoughts,

12:32worries, plans, fantasies. And the worst

12:36part is that much of this mental noise

12:39is fed by the constant search for

12:40stimuli. When was the last time you were

12:43in complete silence? Interior silence is

12:46the place where the deepest

12:47transformations happen. It's in silence

12:50that the person can hear their true

12:51voice, the one that knows their real

12:54needs. But to reach this silence, you

12:56need to stop feeding the mind with

12:58constant stimuli. Mystics from all

13:01traditions have always associated

13:02silence with self-nowledge. They knew

13:05it's impossible to know yourself in the

13:07middle of mental confusion. It's like

13:09trying to see the bottom of a lake while

13:11someone is throwing stones in the water.

13:13Only when the water becomes still is it

13:15possible to see clearly. Philosophers

13:18also valued silence as a path to wisdom.

13:21Socrates said that an unexamined life is

13:23not worth living. But how can you

13:26reflect if your mind never stops? How

13:28can you think deeply if you're always

13:30consuming information and entertainment?

13:32Here's a simple practice. Start with

13:35just 5 minutes a day without any

13:37stimulus. No phone, no music, no

13:40television, no book, just you and your

13:43thoughts. At first, it will be

13:46uncomfortable and that's exactly what

13:48makes the exercise valuable. This

13:50discomfort shows how much we depend on

13:53external distractions. And this leads us

13:55to the most concerning phenomenon of

13:57all, the transformation of adults into

14:00big children. One of Huxley's strongest

14:02criticisms was about the infantilization

14:05of society. He saw that adults were

14:07being treated like big children,

14:09incapable of making mature decisions or

14:12dealing with frustrations. This

14:14infantilization isn't accidental. It's a

14:17very effective control strategy. Look at

14:20the people around you. Children are easy

14:22to control because they seek immediate

14:24gratification and avoid any discomfort.

14:27If you give candy to a child every time

14:29they cry, they'll learn that crying is

14:32the way to get what they want. Modern

14:34society does the same thing with adults.

14:37It offers immediate satisfactions to

14:39prevent them from crying or rebelling.

14:42Friedrich ner talked about the last man.

14:45A pathetic creature who only wants

14:47security and comfort. This last man

14:49avoids any risk, any challenge, anything

14:52that might disturb their peace of mind.

14:55They prefer a small and safe life to a

14:57big and dangerous one. Infantilization

15:00manifests in the inability to tolerate

15:02frustrations. If the Wi-Fi takes time to

15:05connect, the person gets irritated. If

15:08they have to wait in line, they despair.

15:11If someone disagrees with them on social

15:12media, they get deeply offended. It's as

15:16if every small discomfort were a

15:18terrible tragedy. Infantilized adults

15:21don't question authority because they're

15:23too busy seeking immediate rewards. It's

15:26like giving a lollipop to a child to

15:28stop asking difficult questions. While

15:30people are distracted with their

15:32lollipops, entertainment, consumption,

15:34various pleasures, they don't notice

15:36what's happening around them. But wait,

15:39there's a path of resistance that can

15:41change everything. In the midst of all

15:43this manipulation through pleasure,

15:45there's a powerful form of resistance.

15:48Authentic spiritual seeking, not

15:50consumer spirituality full of promises

15:53of easy happiness, but the true inner

15:56journey that requires courage and

15:58discipline. Real spirituality is

16:00revolutionary because it teaches that

16:03true satisfaction doesn't come from

16:05outside. When the person discovers this,

16:08they become very difficult to control.

16:11How do you convince someone to buy

16:12happiness if they've already found

16:14happiness within themselves? How do you

16:16manipulate someone with external

16:18pleasures if they've learned to find

16:19pleasure in simplicity? Jung talked

16:22about the process of individuation,

16:24which is the path to becoming who you

16:26really are. This process requires facing

16:29dark parts of yourself, questioning

16:31limiting beliefs, going through crises

16:34and transformations.

16:36It's not comfortable at all, but it's

16:38the only path to real inner freedom.

16:41Pain, emptiness, and doubt aren't

16:43enemies of spirituality. They're

16:45teachers. Pain teaches compassion.

16:49Emptiness teaches humility. Doubt

16:52teaches us to seek deeper answers. When

16:54the person stops running from these

16:56difficult experiences and learns from

16:58them, they develop a wisdom that no

17:00artificial pleasure can offer. But not

17:03all pleasure is an enemy. There's a

17:05surprising discovery here. Not all

17:07pleasure is manipulation. There's a

17:10fundamental difference between pleasure

17:12that liberates and pleasure that

17:13enslaves. Conscious pleasure arises from

17:16presence, from genuine connection, from

17:19appreciating the simple beauty of life.

17:21It doesn't create addiction because it

17:24doesn't promise to be more than it is.

17:26The pleasure of contemplating a sunset

17:28is different from the pleasure of

17:29watching television. The first connects

17:32the person with something greater than

17:34themselves. The second disconnects them

17:37from reality. The first leaves the

17:39person more awake. The second leaves

17:42them more asleep. The first nourishes

17:44the soul. The second only distracts the

17:47mind. The pleasure of authentic human

17:50bonds is also liberating. When two

17:53people truly connect, talking deeply,

17:56sharing vulnerabilities, creating

17:58together, a type of joy emerges that

18:01doesn't depend on external stimuli. It's

18:04a pleasure born from the human capacity

18:06to love and be loved. Artistic creation

18:08is another source of conscious pleasure.

18:11When the person writes, paints, dances,

18:14sings, or creates anything that comes

18:16from the heart, they experience very

18:19deep satisfaction. It's the pleasure of

18:21giving form to their feelings, of

18:23expressing their uniqueness, of

18:25contributing beauty to the world. And

18:28now we arrive at the moment of the most

18:30important choice of all. We've reached

18:32the most crucial point of this entire

18:35reflection. How do we escape this trap?

18:38How can an ordinary person free

18:40themselves from control through pleasure

18:42without becoming a monk isolated from

18:44the world? The answer isn't to reject

18:47all pleasure that would be impossible

18:49and even harmful. The key is to develop

18:52awareness. Awareness is the ability to

18:55observe our own impulses before acting.

18:58It's creating a space between desire and

19:00action where we can consciously choose

19:03what to do. Here are some concrete

19:05practices to develop this awareness.

19:07First practice the conscious pause

19:10before picking up your phone, watching

19:12television, or buying something. Stop

19:14for 10 seconds and ask, "Why am I doing

19:16this? Am I running away from some

19:18feeling?" This simple question can break

19:21the automatism that makes us slaves to

19:23impulses. Second, establish regular

19:27pleasure fasts. Once a week, choose to

19:30go without some habitual source of

19:32pleasure. social media, music, series,

19:36sweets. This shows how much we depend on

19:39these things and strengthens our

19:41capacity for choice. It's like

19:43exercising a muscle. The more we

19:46practice, the stronger it gets. Third,

19:49cultivate pleasures that require

19:51presence. Walking in nature, talking

19:54deeply with friends, reading books that

19:57challenge your thinking, learning

19:59something new. These pleasures nourish

20:01instead of draining energy, connect

20:04instead of isolating, expand instead of

20:07diminishing. Fourth, learn to relate to

20:11discomfort differently. Instead of

20:13immediately running from sadness,

20:15anxiety, or boredom, try observing these

20:19feelings with curiosity. What are they

20:21trying to teach you? What unmet need do

20:24they reveal? Often our discomforts are

20:27portals to self-nowledge and growth. The

20:30path of real freedom requires going

20:32through the comfort that paralyzes us.

20:34It's like leaving a heated pool to dive

20:36into the open sea. At first, it's scary

20:39and uncomfortable, but then comes the

20:41incredible feeling of being truly alive,

20:44of being in contact with forces greater

20:47than ourselves. Huxley left us a warning

20:50and an invitation. The warning, beware

20:53of pleasures that promise to solve

20:55everything without demanding anything in

20:58return. the invitation. Have the courage

21:01to seek an authentic life, even if it's

21:04more challenging than artificial life.

21:07Because in the end, one real and

21:09difficult life is worth more than a

21:11thousand fake and easy lives. The choice

21:14is ours. Continue sleeping in the

21:16comfort of illusion or wake up to the

21:18challenging adventure of being truly

21:20human. You can start today with a simple

21:23question before seeking your next

21:25pleasure. Does this free me or trap me?

21:29The honest answer to this question can

21:31be the first step toward your true

21:33freedom.

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