How To Sell Digital Products Online (Full Course)

0:00I've made over 7 figures online in my business

0:01and my very first digital product

0:03did a little over 900 k

0:05and I also run a community of creators

0:06who are all getting results

0:08just like

0:08all them that you see on the screen right now

0:10and I'm I'm on a mission to make it crowded at the top

0:12so I'm about to just give you an entire free course

0:15step by step that not only breaks down

0:18how to create and sell digital products

0:20but how to create a system for yourself

0:22and system s y s t e m stands for saving yourself time

0:26energy and money

0:27to where as you do the work once

0:28implement it into the system

0:30and the system works for you 24 7 3 65

0:33so you can actually get your time back

0:35and make more while working less

0:36so grab whatever it is that you take notes with

0:39because I'm breaking everything down

0:41from the rooter to the tutor

0:43so don't say I ain't never did nothing for you

0:51look most of my videos

0:52usually only take me about five minutes to break down

0:54but since this is gonna be a pretty detailed course

0:57it'll probably only take me about

0:5910 minutes or so to breakdown

1:00so if you don't have about 10 minutes to spare

1:03by all means feel free to click off of this video

1:05and go watch a cat video

1:06or some easy passive income video

1:09or something like that

1:10but if you do have about 10 minutes to spare

1:13there's gonna be time stamps in the description

1:15but I highly advise that you don't skip around

1:17because it's crucial to make this stuff work

1:19that you actually follow the blueprint step by step

1:23so look

1:24the first thing that you need to understand is this

1:28first you need to understand why people fail

1:32and I'm just gonna keep it a buck with you

1:33most people that try to sell digital products

1:36they will never make real money being straight up

1:40but it's not because it doesn't work

1:42it's because they're building it backwards

1:45and most importantly

1:46they haven't made a decision to make it work

1:49so what you need to understand

1:51is that

1:52everything that you've had success with in your life

1:54period up until this point

1:57you found that success

1:58because you made a decision to make it work

2:01so most people don't ever give it the opportunity

2:05to actually make it work for them

2:07because they quit or they're choosing from options

2:11to where as you need to make a definitive decision

2:14to make this work now

2:15there's differences between a choice and a decision

2:19a choice it has options

2:21but a decision is definitive

2:23there's no other options so

2:26if you mentally tell yourself that

2:28this will work for me

2:30then you will figure out a way to make it work for you

2:33that's how the human mind works

2:35and that's how the subconscious brain works right

2:38people don't realize

2:39that your subconscious is running everything

2:41and the funny and great thing

2:43about your subconscious mind

2:44once you actually know how to tap into it

2:47and manipulate it to work in your favor

2:49is that it has absolutely no reasoning ability

2:52it believes what you tell it

2:54and it doesn't know the difference

2:55between what's real and what is not real

2:58the problem is is that most people

3:00are telling themselves the wrong thing

3:02most people are taking a choice of an option

3:07instead of drawing a line in the sand

3:09and making a decision and saying

3:12this is what I'm going to do

3:14I'm going to make this work for me

3:17I'm not going back and forth with myself

3:19and I'm not negotiating with myself

3:21I am going to make this work

3:24that's really the number one reason

3:26why most people fail

3:27and most people also have a negative connotation

3:31with this fail word right here

3:33they think failure is a bad thing

3:35but they haven't realized

3:37that everything that you have succeeded at in life

3:40in any category you only found the way through failure

3:46because failing

3:48there's an acronym in my life for fail

3:50fail stands for finding an individual Lane

3:54the only way that you find your individual lane

3:57is that you have to fail your way to it

4:00and the only way that we learn how to do something

4:03is by learning how not to do something

4:06so failure is just something that comes with the game

4:09it's just a rule of business

4:10and it's just a rule of life

4:12so learn to embrace that

4:13and just look at every failure that comes your way

4:18as if it's just another way

4:20that you're finding your individual lane

4:22to figure out what will work for you

4:25and it's also impossible for work not to work

4:28so you'll find people that are failing

4:32and then they say oh

4:32this doesn't work and they quit

4:34but they don't realize

4:36that it's impossible for work not to work

4:38if something is not working for you

4:40then it's working on you

4:42and it's turning you into the person

4:43that you need to be for it to work for

4:46so while you're going through any lows

4:49just know that that time period

4:51is when the work is working on you

4:53so you can turn into the person that you need to be

4:55for it to work for so

4:57most people that haven't found success

5:00in entrepreneurship and online business

5:03they tend to think that success is a linear growth

5:09like it just goes like this

5:10when that's not the case at all

5:13success in anything typically

5:15has an exponential growth curve

5:19so success typically looks like this

5:21and success usually comes fast

5:23and everything comes at once

5:25looks like this then boom so typically here

5:31when we're starting off we're here at zero

5:33but then we'll see some YouTube video

5:35we'll see some ad

5:36we'll see some handsome young fellow on YouTube

5:40talking about how you can increase your income

5:41impact and influence online with digital products

5:44by creating a system for yourself

5:46and it sounds so enticing

5:48it sounds so easy then our excitement is at

5:51is at an all time high we get here

5:54but then once we actually acquire more information

5:57like this course that you're consuming right now

6:00a lot of times then we hit this low right here

6:02because once we actually start to get started

6:04we realize oh

6:05it wasn't as easy as the guy in that ad made it sound

6:09it wasn't as easy

6:10as the lady in that free webinar made it sound

6:14it wasn't as easy as the guy in that three

6:16or five day challenge made it sound

6:17it wasn't as easy as the YouTube video made it

6:20and most people here is when they quit but

6:25or they'll say uh

6:27it doesn't work but in this whole area right here

6:31that's when the work is working on you

6:34through this whole low period right here

6:36this is when you are working on the skills

6:39that will turn you into the person

6:41that the work that you're working on

6:43can start to work for you

6:45then you get this exponential growth curve right here

6:48and a lot of this success and the money

6:50it all comes at once and I'm telling you

6:52it comes fast when it comes

6:54and then all of a sudden you start to

6:56get looked at from people on the outside looking in

6:58that haven't seen this low point right here

7:01and they say things like oh

7:03it happened for you so fast

7:04oh you are overnight success

7:06oh well

7:07it's easy for you because you have an audience

7:09and you have an experience

7:10and blah blah blah

7:11blah blah blah

7:13but they didn't see these lows right here

7:15to where as you had this huge exponential growth curve

7:18and you get this exponential growth curve

7:22through failing so look at every failure

7:25look at everything that may not be working as of yet

7:30it's just a lesson

7:31it's just a way that you can find your individual lane

7:34right so failure is actually a good thing

7:36so just embrace it along the way

7:39but

7:41let me just let you know a little bit about who I am

7:42I start off this video

7:43letting you know that I've made over seven figures

7:45online

7:46I've pretty much done everything you can do with online

7:49business digital products

7:51info products I've built multiple offers

7:54I've also burnt out

7:55and through me burning out in previous years

7:58I rebuilt smarter and I found a better

8:01simpler more peaceful way

8:04to where as you can actually make money

8:06from stuff that you enjoy doing

8:07on a day to day purpose

8:08and actually work in your purpose

8:12and be fulfilled

8:13by doing something that you're passionate about

8:15and actually doing less work and making more money

8:21it it's beautiful on this side of things

8:24so I've also tested low ticket

8:26I've tested high ticket I've done funnels

8:28I've done ads the most amount of money that I've spent

8:31in a single month is a little over $100,000

8:35six figures in 30 days with this process

8:37you don't have to pay for any ads

8:40and you also get paid to build your income

8:45impacted influence

8:46instead of having to pay to try to build your income

8:49impacted influence I've also done a community

8:53I've done it all and I'm telling you

8:54this is what actually works

8:56if you make the decision to make it work

8:59now let me let you know who this is for

9:01before we actually get into the course

9:04this is for creators who aren't making money

9:09this is for coaches

9:10who are stuck under $10,000 per month

9:13this is for people with knowledge but no system

9:16and this is for people who are tired of posting

9:18without getting paid now

9:20this is not for people who want passive income

9:25without any work

9:27this is not for people who are just chasing shortcuts

9:31or chasing some type of algorithm hack

9:34or some way to where she can go viral

9:37this is not that if you're looking for that

9:40just click off this video

9:41and go watch some guaranteed tactics

9:44that aren't gonna work for you

9:46but this will build your authority

9:48and that's what matters

9:50we are in the trust economy right now

9:52we're not in the attention economy in years past

9:56it used to be

9:56whoever could be the loudest on the internet

9:58and get the most attention won

10:00that's why ads worked for a lot of people in years past

10:03but it's not like that anymore

10:05people are buying from people that they know

10:07like and trust

10:08and they're buying from trusted authorities

10:11that's why you basically just skip past

10:13and scroll through all those ads

10:15that you see on a day to day basis

10:18even just use this free course

10:20that you're consuming right now

10:21you're probably skipping through all those ads why

10:24because they're not a trusted source

10:26that you have any brand familiarity with

10:29and you don't believe in their authority

10:31therefore you're not listening

10:33you're just skipping them

10:34alright

10:35now the core problem that most people have is this

10:39they think that just posting content equals profit

10:42when it doesn't

10:43followers do not equal customers

10:46all views all subscribers

10:48all followers are not created equally

10:51you do not have to have the biggest audience

10:53you just need to have the right audience

10:56you need to have fewer of the right people

10:59in order to actually monetize your audience

11:02so your views do not equal revenue

11:05and also digital products are not magic

11:10a lot of people think that

11:11if they just create something

11:13that boom the money comes

11:15doesn't work like that this isn't magic now

11:20what most creators are doing

11:21is that they're building products

11:23that nobody asked for and then

11:25they're thinking that they have a traffic problem

11:27when a lot of times they don't have a traffic problem

11:30they have a model problem

11:32and that's what we're gonna fix here in this course

11:35so the big refrain that you need to understand

11:38is that you need to have a system

11:41remember system stands for saving yourself time

11:44energy and money

11:45so you need to define what the product is

11:48what your traffic source is going to be

11:50what funnel or Ascension model that you're gonna um

11:53be needing or building and everything in this course

11:57we're gonna be building towards that

11:59so what you'll walk away with

12:01by the time you consume and finish this course

12:04you'll know what to sell you'll know how to validate it

12:07you'll know how to build it simply in simple

12:13so many people are overcomplicating stuff

12:14and they think

12:15that they need to make something complicated

12:17when you don't the simple stuff scales

12:20it's all the fancy stuff that fails

12:22you will know how to get buyers

12:24and you will know how to scale without burning out

12:28as a victim of hustle culture in the past

12:31I am pretty much anti hustle

12:34you do not have to grind it out

12:37in order to make life changing income

12:39and if you just look at the world

12:42and sometimes

12:45it's kind of messed up that it has to be this way

12:47but hard work don't pay

12:50just look at all the hard workers

12:52out there they're typically overworked and underpaid

12:55but in actuality they feel like they're underpaid

12:58but if you really just look at the marketplace

13:00money goes to those who brings value

13:03and a lot of the hard work out there

13:05isn't bringing a perceived value to the marketplace

13:08therefore

13:10high dollar amounts high income

13:13doesn't go to it right

13:15so let me set the expectations real quick

13:17also

13:19this course or this video you're consuming

13:21this is not for entertainment

13:23this is not some motivation rah

13:25rah jazz that will make you feel good about yourself

13:28and here's the other thing that you need to understand

13:30also about motivation motivation

13:32it fades it's a feeling

13:34it's an emotion just like any other feeling and emotion

13:37you're not happy all the time

13:39you're not sad all the time

13:40you're not mad all the time right

13:42that's the same thing with motivation

13:44so people they will consume video after video

13:47after video on YouTube

13:48and look for things to feel motivated

13:51but they're not disciplined enough to do anything

13:54with that feeling of motivation

13:56so I'm not about to just give you some rah

13:57rah motivation just to make you feel good about yourself

14:00when you're not going to go

14:02and execute on any of the information

14:04you don't need more motivation

14:06you need some discipline so this is business

14:10so I do encourage you to take notes

14:12because note takers are money makers

14:14well let me

14:16let me correct myself

14:18note takers and action takers are money makers

14:22I encourage you to pause and implement when needed

14:25I don't want you to just binge this video

14:28and then forget it later on

14:30like most people do

14:31with every single video that they watch on YouTube

14:34they don't implement anything in the videos

14:36then they just go and watch another video

14:38and watch another video and watch another video

14:42and they stay in this perpetual

14:44analysis paralysis phase to where

14:46as they are just consuming and never producing

14:50I want you to be a producer more so than a consumer

14:53if you're actually gonna make this work

14:55you can't just sit on the couch

14:56and watch videos all day implement this stuff

14:59take action now

15:01before we talk about what to actually sell

15:04you need to understand the vehicle

15:06which is gonna be the first part of the course

15:09so let's get to it

15:16so the whole purpose of this section

15:18is to not only break down why digital products work

15:21but more importantly break down why most people fail

15:23and what the real business model actually looks like

15:27so look

15:28first of all

15:29you need to understand where most people start

15:31and most people start in what I call the creator trap

15:35so

15:35what they'll do is that they'll start posting content

15:38start chasing followers or subscribers

15:40and then they'll cross their fingers

15:42and they'll hope that brand deals come

15:44or they hope

15:44that they'll just get a monetized YouTube channel

15:47and start making money off of Adsense

15:49or something like that

15:50and then they might launch a product later

15:53but eventually they burn out

15:55so most creators try to build an audience first

15:58and build a business later

16:00but it's backwards

16:01and there's a huge problem with this approach

16:03because there's no monetization plan

16:06because there's no asset

16:07and your income becomes dependent on attention

16:10and that is the worst decision

16:12that you could make as a creator

16:14is to have your income solely attached to attention

16:18because then typically

16:20you end up having to do some goofy stuff

16:22on the internet to try to stay relevant

16:24but you have to stay on what's trending and what not

16:27and then you're depending on somebody

16:29that actually has a business

16:31to pay you to get in front of your audience

16:34and typically

16:35that's not something that couldn't last long term

16:37either because if you're just doing random stuff

16:40or if you're just doing whatever is trending

16:42then typically somebody that's willing to pay

16:44to get in front of that audience

16:45they're offering their product

16:47really doesn't coincide

16:48with the audience that you're building

16:51so once the advertiser or the brand partner

16:54or the sponsor sees that

16:55they're not getting any return

16:57from paying you to get in front of your audience

16:59well then

17:00they're going to stop paying you

17:01to get in front of their audience

17:03because it's not profitable for them

17:05and now you just have a big audience

17:09that where's the money coming from

17:12so the creator model is this

17:15typically they all start from content

17:17and then

17:17they're looking to get as many views as possible

17:19to get as many followers as possible

17:22and then

17:22they just hope that money will come in some way

17:25but if we flip that

17:26and we think business first instead of content views

17:31followers subscribers first

17:34well now you have what I call the contentpreneur model

17:37and this is what actually works

17:40so we're not thinking content

17:41then business we're thinking business and then content

17:44and we're only using the content to drive traffic

17:47to our business and to our offerings

17:49so we're thinking business first

17:51content second so here we start with the product

17:55then we move to the content

17:57and we're only looking at the content

17:59as a source of traffic

18:01to get in front of our target buyers

18:05totally different approach

18:06than the content creator approach

18:08so with this the product gives you direction

18:12and the content attracts the right people

18:15and then your traffic feeds the system

18:18and system is acronym s y s t m

18:21stands for saving yourself time

18:24energy and money

18:26always remember this always have systems thinking

18:29because if you create systems for yourself

18:31those systems can work for you 24 7 3 65

18:34and that's how you can make more while working less

18:37and get your time back

18:38and actually build a pretty cool business

18:41to where is

18:41you're doing what you wanna do when you wanna do it

18:44how you wanna do it and owning your own time

18:47and that's the true wealth out here

18:49if you own your time and if you have the

18:51the option to say no

18:55I don't feel like doing that

18:56and yes I do feel like doing that

18:58that's that's what I'm in entrepreneurship for

19:00I wanna own my time so

19:03and then once you have the traffic feeding your system

19:06that's gonna be running for itself

19:08which we're gonna break down later on in this training

19:10then you have your buyers create the actual revenue

19:14that you want or that ever elusive

19:16passive income

19:17that a lot of the content creators are shooting for

19:20so your content should serve the business

19:24not the other way around remember contentpreneur

19:28we're business owners we're entrepreneurs

19:30that are only using the content

19:32to drive traffic to the digital assets that we own

19:36now

19:38you need to understand

19:39what a digital product actually is

19:41and it's not what most people think that it is

19:44a digital product is not an ebook

19:46a digital product is not a course

19:49a digital product is not some PDF

19:51or checklist or whatever it is

19:53a digital product is not a membership

19:56those are simply formats

19:58or what I like to call a vehicle

20:02so think about this if you think about your car

20:06what is a car a vehicle

20:07what is the purpose of the vehicle

20:09it's simply just an object

20:11that takes you from where you are right now

20:14to where you wanna be that's simply it

20:17and a lot of people are thinking that

20:19that is the product

20:21when that is simply just a format of a solution

20:25so a digital product is actually a solution

20:29that's packaged digitally

20:30that serves a specific problem

20:33emphasis on this word right here

20:34specific because specificity sales

20:37a lot of people think that just some random

20:41general template ebook membership

20:44whatever the format is they think that

20:46that's the reason why somebody will buy this stuff

20:49when it's not that doesn't matter at all

20:51people are only buying specific solutions

20:55to specific problems that they're going through

20:58so if you really wanna make some money in this

21:01always think specific specificity sales

21:04and specificity will set you apart in the marketplace

21:09so a good example

21:10this is something that teaches someone a skill

21:12but a specific skill

21:14or something that helps someone avoid a mistake

21:17a specific mistake or something that can help someone

21:20reach a specific outcome faster

21:23so you're not selling information

21:26what you're selling is transformation

21:29so many people think that

21:31if they just package up some information

21:33it'll sell and that's partly true

21:35because the only digital products that actually do sell

21:40are informational products

21:42but information is readily available

21:44like everything's YouTube able

21:46everything's Google able everything's AI able

21:50all the little ables

21:52people can find information within a second now

21:55but most people are in an information overload

21:59and they're lost in a sea of information

22:01because everybody's telling them what to do

22:04and everybody has different methods

22:06on how to do whatever it is that they're looking for

22:08and they're taking in so much information

22:11on such a consistent basis

22:14that they're stuck and they don't move

22:17and instead of actually taking some action

22:19they just sit there and consume info after info

22:22YouTube video after YouTube video

22:24free master class after free master class

22:27free course after free course

22:30paid course after paid course whatever

22:33but people they will spend their money on informational

22:39transformational digital products

22:42so always keep this in mind

22:44you're not selling the information

22:46you're selling the transformation

22:47because it's all about taking somebody

22:49from where they are right now

22:50which is their current situation

22:52and getting them to here of where they wanna be

22:55which is their desired situation

22:57if you can just feel this gap right here

22:59which I call the transformation gap

23:01with whatever your vehicle is of that digital product

23:06then we close that gap

23:08that is what is going to get somebody to buy our offers

23:11so always remember transformation over information

23:15now this is why digital products are powerful

23:18outside of the fact that it is a um

23:22multi trillion dollar industry with a t

23:26trillion dollar industry

23:28and I believe with that much money floating around

23:32there's enough for everybody to grab their little

23:35grab their little piece whatever that piece is for you

23:38there's a lot of money to make in this

23:39but it creates true leverage

23:42so how the average person makes money

23:46is that they literally sell their time

23:49to the highest bidder for money

23:51but when you're selling your actual life force

23:55for money for the hour

23:57your income is always going to be kept

23:59because there's only a a finite amount of your time

24:04that you can sell to somebody

24:06and money is an infinite resource

24:09if you don't believe that then uh

24:12I know

24:13there was this thing that happened some years ago where

24:18everybody were locked in their house for some reason

24:20and they were just printing money out of thin air

24:23like this

24:25money is an abundant resource

24:26but your time is a finite resource

24:29and if your time is attached to your income

24:32then there's only going to be a certain amount of money

24:35that you can actually make

24:37because your time is going to be kept

24:40whereas a digital product

24:41you can create it one time

24:43invest your time

24:44into creating a true digital asset for yourself once

24:48and then you can sell it many times

24:50especially once you have it put in a system

24:53and remember System s y s t m

24:55stands for saving yourself time

24:56energy and money

24:58this system that you create for yourself

25:00to sell your digital asset on autopilot

25:03can literally work 24 hours a day

25:07seven days a week 365 days a year

25:11that's true leverage and your income isn't tied to time

25:16so the key advantages with this also

25:19is that there's no inventory with the digital product

25:22I've been in um

25:25in years past on my entrepreneur journey

25:27I sold physical products well

25:30I had to deal with what I call dead inventory

25:32dead inventory you buy some stuff

25:34it's sitting there

25:35and you've lost money until you sold it

25:37this is a product there's literally no inventory

25:40you have global distribution

25:42because anybody throughout the entire world

25:44can buy your product just within a click

25:47you have extremely high profit margins

25:49because think about it outside of the time

25:52energy effort

25:53or maybe a little money

25:55that you may invest into creating this product

25:57or a hosting platform

26:02the profit margins

26:04are still going to be in the high 90%

26:09so typically in business

26:14most people that are making

26:15what seems to be a lot of money

26:17that people are thinking

26:18especially a lot of people in the

26:19the high ticket coaching space

26:22people are thinking

26:23that this is just pure profit that they're taking home

26:26when most of the numbers

26:27that you hear people talking about on the internet

26:30are revenue numbers and actually not even revenue

26:34because they haven't even collected the money

26:37so a lot of people especially in the high ticket space

26:39they're not talking about the cash

26:41that they actually collected

26:43they're talking about the amount of cash

26:46that has been promised to them

26:49like yeah

26:50I'm going to pay you this much

26:52but they haven't collected on

26:53then they go all over the internet

26:55talking about how much money that they have

26:57from people that have made commitments

26:59but not actually cash collected

27:02so

27:03a lot of people that have these high ticket businesses

27:05they may say on the internet

27:08oh I make $3 million

27:12but they really only took away like

27:16600,000 to a million dollars

27:20so I'm like

27:21why not just make a 600 thousand dollar business

27:28that makes 600 thousand dollars

27:31instead of having a 5 to 6

27:32hundred thousand dollar business

27:33that makes 3 to four million dollars

27:36just so I can say

27:37that I have a 3 to four million dollar business

27:39when the essence and core foundation of my business

27:42is that I'm just selling a digital product

27:45I shouldn't have to have that much overhead

27:47to just sell a digital product

27:50but with digital products especially

27:51the way I don't break down in this course

27:53is extremely high profit margins

27:55which means with these high profit margins

27:57it's extremely scalable

27:59it's very scalable

28:02and very simple to do to go to a one to many model

28:08and something that has absolutely no inventory

28:11with over 90% profit margins

28:13that's a business model that you can scale

28:15and you don't need a huge team in order to do that

28:18and this works with content

28:20and like I already said it's one to many

28:24so here's the math like I said

28:26I'm not anti high ticket

28:27but I am anti how a lot of people are painting

28:31this whole facade of this magical wonderland

28:34of high ticket offers and what not

28:37and I'm here to tell you

28:39you go ahead and skip your tail

28:41down that yellow brick road

28:42you gonna get to the end

28:43you gonna realize the Wizard of Oz ain't real

28:46there's a guy that I know comes to mind right now

28:49I know for a fact he had a million dollar day

28:53with his high ticket offer

28:55off of this challenge that he did

28:58and then he goes around

28:59in his marketing and paid advertisements

29:01talking about how he had this million dollar day

29:04and how you can get it too

29:06but if his audience knew that he actually lost $30,000

29:13then they probably wouldn't want to do it

29:15because that million dollars that he has

29:17was in commitments

29:18it wasn't in actual cash that he collected

29:21he doesn't talk about the six figures in advertising

29:24that he spent

29:25he doesn't talk about the money that he paid

29:27in order to have a sales team

29:29because in most high ticket sales

29:32it's sold over the phone

29:33and if you want to actually run your business

29:35or fulfill on your offer well

29:38then you can't just be sitting there on the phone all day

29:40so you have to hire a sales team

29:42he's not talking about all the overhead to where

29:44as he actually was in the hole for that event

29:47but that's a story for another day

29:48let's get to this course so look

29:51here's the math of a low ticket product

29:53which I highly advise most people get started with

29:56because

29:56it's always going to be easier to raise your prices

30:00than to start high and lower your prices

30:04so you don't need high ticket coaching

30:06I've been there

30:07I've done it the way that most people are doing it

30:10I'm not being the integrity police

30:12or anything like that

30:13but the way that most people are doing it

30:16it doesn't go with how I'm set up as a human

30:19because most of the time in high ticket

30:21they're really selling the stuff

30:23to people that aren't qualified

30:24and the income that they do make

30:27is made off of getting people in debt

30:30and then they coach

30:31and teach the other people that are in debt

30:34well in order to pay this off and get out of debt

30:36all that you have to do is do what I did to you

30:38and you go get somebody else in debt

30:40so

30:41I didn't learn this until I had joined a high ticket

30:44mastermind

30:45actually paid I think around $40,000 to get into it

30:48but I was one of the very very

30:51very very few people that paid in full

30:54and I was being taught to take a down payment

30:562 thousand dollar down payment

30:58and then check their credit score

31:00I'm like why do I need to check their credit score well

31:02because there are um

31:04companies

31:05that are built on just funding coaching programs

31:09a couple that come to mind

31:10there's one called um

31:12novae there's one that's called uh

31:15what's this

31:16regardless there's all these companies

31:18that are made just to fund coaching programs

31:21or you'll get them to qualify for credit cards

31:25all this type of stuff and I know behind the scenes

31:28a lot of these guys

31:29are also telling people to pull from their retirement

31:32uh take a second mortgage on their home

31:35pull from the equity in their home and what not

31:36I'm like I'm just not set up as a person

31:39to do these type of things

31:41so I'm like if I do want to sell high ticket

31:44why don't I just help somebody

31:45get to a higher income level

31:47to where as they can actually afford it

31:49instead of having somebody going to debt to

31:52where is they're buying an offer

31:53that they probably shouldn't have even bought

31:55in the first place

31:56because they're not qualified for it

31:58so you don't need this and with my model

32:01I actually figured out a way

32:03to make more money than them

32:05but it may not seem like it from the outside looking in

32:11because they may have more revenue numbers

32:14not talking about cash collected

32:16but with this model

32:19you're actually walking away with more money

32:22so I would much rather have a 300,000 dollar business

32:29then have a million dollar business that walks

32:33away with 150,000 to 200,000 dollars

32:37like what are we doing it for

32:40to have a bunch of fake Wizard of eyes uh

32:44Wizard of eyes vanity metrics

32:46that's not real or to have something that's real

32:49sustainable and peaceful

32:52to where as you're actually moving within your purpose

32:55so here's the math let's say that you have a low ticket

32:58forty seven dollar product okay

33:01a hundred buyers forty seven hundred dollars

33:04a thousand buyers

33:05which is very doable today with content

33:09and how I'm gonna break this down

33:10but that's 47,000 or let's say that you had um

33:17let's say that you had uh

33:19500 people in a community model or something like that

33:24that's $100 a month well now that's also 50 k

33:34a month

33:37right

33:39now these numbers like this

33:41this is very doable this is why I say

33:44you don't need to think like a content creator

33:47when you think like a contentpreneur

33:48you realize that

33:49you don't have to have the biggest audience

33:51in order to make life changing income

33:54you just need to have the right audience

33:56but to make this work you need two things

33:59you need a traffic source

34:01and you need clarity

34:02that's where the specificity comes in

34:05that I broke down not too long ago

34:07so you don't need a huge audience

34:09you don't need celebrity status

34:11and you don't need millions of followers

34:13what you need is the right offer and the right traffic

34:17so something that really really changed my life

34:20was when I read this article

34:22by a guy by the name of Kevin Kelly

34:29and Kevin Kelly he had this uh

34:31article it's called 1000 True Fans

34:35and basically

34:39the whole subject of it is that

34:40if you get your 1,000 true fans

34:43paying you $100 a year

34:47you have your 100,000 dollar business right

34:51and so many people including my former self

34:54you know when we're starting off

34:55we all have six figures as a target

34:57and then we don't realize that we're putting these um

35:02self limiting beliefs on ourselves

35:04because typically when we say six figures

35:07we're not thinking

35:07that six figures goes all the way up to

35:10nine hundred ninety nine thousand

35:11nine hundred ninety nine dollars and ninety nine cents

35:14we typically all think 100 k

35:17I'm guilty of it to myself right

35:19this was a target that I had for myself

35:21but this changed my life when I read this

35:24I actually found this uh

35:25this book is right here by me

35:28actually found this article in this big

35:31thick book called tools of Titans by uh Tim Ferris

35:37but you don't need to go and get that big book

35:41actually don't recommend getting that big book

35:44in order to find this article

35:46is freely readily available on the internet

35:49just Google 1000 true fans

35:50but once I read this it changed my life

35:55because I was stuck in

35:57trying to build the biggest audience at the time

35:59like I said

36:00I built up a

36:01my social media audience to over 100,000 followers

36:04that's what I thought that I needed to do

36:05and it was exhausting

36:07built up a Instagram audience to a

36:10over 120,000 followers when I quit Instagram

36:15and decided to go all in on YouTube

36:18because I realized that I didn't need a huge audience

36:20I only needed a micro niche audience

36:23right only need the audience of the right people

36:25I built up my TikTok following

36:27to about 14 or 15,000 followers

36:29then I came across this article

36:311000 true fans by Kevin Kelly

36:33changed my life now

36:35even though you may be more ambitious

36:38than making just $100,000

36:42the 1000 true fans at a thousand at $100 per year

36:47that's just the concept once you understand it

36:50you can break down and switch up the numbers

36:52to hit whatever your target metric is

36:55another thing that changed my life

36:56shortly after this I came across his YouTube channel

36:58at the time this guy had a very small YouTube channel

37:01he only had about like 5 to 7,000 subscribers

37:06that K looks terrible

37:08you deserve a little better than that

37:09he had about 5 to 7 k subscribers

37:12but he had a 30,000 dollar per month business

37:20per month

37:22how did he have this because he had a digital product

37:25which was a membership

37:27that was a hundred bucks a month

37:30and from this 5 to seven thousand people

37:32he had 300 people paying him 100 dollars a month

37:36that equals his 30 thousand dollar per month business

37:40like oh

37:41that's very doable

37:43and this whole game doesn't become so intimidating

37:49and so far fetched

37:50and so unbelievable how most people think that it is

37:54once you're thinking like a contentpreneur

37:57and seeing things for what it actually is

37:59you don't need to have that many vanity metrics

38:02now this same gentleman here

38:04about 3 years later

38:05he now has a YouTube channel that has like

38:07I think 30 to 40 k subs

38:11which is still in the big scheme of YouTube

38:14a small YouTube channel

38:16but he now makes six figures per month

38:23six figures per month from a small YouTube channel

38:29I'm pretty sure he's not worried about

38:31why his videos don't get a lot of views

38:34his videos typically only get about

38:371 to 2,000 views in a month span

38:40but he's only focused on the right audience

38:43instead of thinking

38:44that he has to get in front of everybody

38:48so look

38:51you just need the right offer with the right traffic

38:55so what you need to understand

38:56is the difference between the asset versus attention

39:01and us as content preneurs

39:03we're focused on the asset

39:04whereas the content creators

39:06they're focused on the attention

39:08and this is one of the most important lessons

39:10that I can break down with you

39:11so look

39:12attention looks like this

39:14you're focused on views you're focused on likes

39:16you're focused on followers

39:17you're focused on subscribers

39:19but when you're focused on the assets

39:22you're focused on your products

39:24you're focused on an email list

39:26you're focused on your community

39:29you're focused on your systems you're focused on

39:33your YouTube channel

39:38a lot of people they wonder why

39:40why do I only make YouTube content

39:43why did I leave my social media audience

39:46of over 100,000 followers on Instagram

39:51why did I leave my tens of thousands of followers

39:54on TikTok

39:56to build a YouTube channel from scratch

39:58because a YouTube channel is a digital asset as well

40:03so even though I said that

40:08content is not the goal

40:13well if you're thinking of distribution

40:15a YouTube channel can be a distribution

40:17and it can be an additional source of income

40:20as a digital asset that compounds over time

40:22so just in real time

40:24let me just bring up my YouTube analytics real quick

40:30so within the past month within the past 28 days

40:36I've made $4,000

40:39alright just to make

40:40that's just off of the views

40:41and I don't even have the biggest YouTube channel yet

40:44but about $4,000

40:49so that's $4,000 to sit here and just yap

40:53and talk about things that I enjoy

40:56to talk about that I would talk about for free anyways

41:00and that's a digital asset

41:01and I have a past in real estate also

41:05and I know that those real estate guys

41:09to get good cash flow like a single family household

41:13people are going

41:14hundreds of thousands of dollars in debt to make like

41:17three to five hundred dollars per month

41:19in positive cash flow

41:21you know how many rental houses I would have to get

41:24to make this

41:26uh to make this same $4,000

41:29that I just made the past 28 days

41:32like this is a true digital asset that I'm building

41:36a catalog that get views on the hour

41:38every hour non stop

41:41my content from months and years ago

41:43is still getting hundreds of views per day

41:46and I'm getting paid a little bit by it

41:49now that's not a business model

41:50that's what a content creator would shoot for

41:52but I'm a contentpreneur

41:54so it's nice to have a little cherry on top

41:57but that's not the goal of the business

41:59but this is a true digital asset as well

42:02and YouTube can be a digital asset

42:07that compounds over time for you

42:08that can help build all of these assets

42:13at the same time it's true leverage

42:17so what you need to understand

42:19is that attention is temporary

42:21but assets compound

42:23so digital products and digital assets

42:26they turn attention into assets

42:30and that's what we wanna have

42:31that's that's the true power

42:32that's the true leverage that's the true ownership

42:35and that's where the true income

42:37and where all the content creators call that

42:40passive income comes from

42:43so

42:45the real digital product ecosystem

42:47that will basically set up the

42:50the entirety of this course and this training is

42:56we start with content but

42:59we're only thinking of content as the traffic source

43:04and we're only thinking of traffic because we need

43:07because we know that

43:09we need to have something that can generate leads

43:12to where as we can capture those leads

43:16then offer our products to them

43:17and then build either out a community or some level

43:22to where as we can ascend them

43:25to buy more products over time

43:27or products that have a more perceived value

43:31and a higher price point over time

43:33as well

43:35this right here is the actual model

43:39this right here is how you can actually build a

43:43not only profitable

43:44but a peaceful and dependable business over time

43:49I've been in models in years past

43:51to where is it it's like whoa

43:54extreme highs and extreme lows

43:56and that is a very very stressful place to be

44:00to where is

44:02I found a lot of peace with what I'm doing

44:05online digital products and a couple years ago

44:09I never set um

44:11New Year's resolutions for myself

44:13but

44:15I do want to have themes going into every single year

44:18and when I started this model

44:20that I'm breaking down with you in this course

44:22I said that I wanted to make peaceful

44:26purposeful passion filled profits

44:30I found it going into this year

44:32my whole model is to do less better

44:37and I truly feel as if

44:38I found a way to blend those peaceful

44:42purposeful passionate profits in a way

44:44to where as I can do less better at the same time

44:48it's pretty sweet on this side of things

44:50you can do it too

44:51if you make the decision to do it

44:53so look

44:55the biggest mistake that most people make

44:58is that most people think

44:59what product should I make

45:02and that's the wrong thinking

45:04that should not be your first thought on

45:06what product can I make what product should I create

45:09what is the best product to sell right now

45:12that's wrong thinking instead

45:14you need to start with

45:16what problem do people already want solved

45:21remember

45:22we're in the transformation business

45:25not the digital product business

45:27and a transformation is simply

45:28just a solution to a problem

45:30so all that we have to focus on as content entrepreneurs

45:33is isolating a specific problem in the marketplace

45:37that people are already wanting

45:40searching

45:42praying for the solution to

45:45and that's what we focus on first

45:47remember the product is simply just the vehicle

45:54the solution is the actual product

45:58so what most people don't realize

46:00is that the product actually comes last

46:03the problem comes first

46:05so you don't start by building out a product

46:09you start by identifying a problem

46:11people already want solved

46:13so the next thing that we need to figure out is

46:16what is it that you should actually sell

46:25in order to find a profitable digital product idea

46:28you need to identify a problem

46:30that people already want solved

46:32and position yourself to solve it

46:35so most people they pick the wrong idea

46:38they start with their passion

46:39or they start with something that they think is really

46:41really cool and they wanna tap into their creative side

46:44or they start with something that sounds cool

46:47and they start with something that they want to talk about

46:51for starters that's just selfish

46:54because you're only thinking of yourself

46:55and in order to actually make money in the marketplace

46:58you need to be thinking of other people

47:00and just doing something that you want to do

47:04is a terrible business decision

47:06so instead what you need to start with is with demand

47:10you need to start with problems

47:11that already exist in the marketplace

47:13and you need to start with outcomes

47:15that people already pay for

47:17so you don't want to start with what you want to teach

47:21you want to start with what others are searching

47:24and yearning for the information for

47:27so you start with what people already want solve

47:31so an example of this somebody

47:33they may want to teach people how to start a part uh

47:36how to start a podcast well

47:38that's extremely too broad

47:39something more specific

47:41and an actual problem that people would pay for

47:43the solution for would be this

47:46how to get your first 1,000 podcast listeners

47:49remember the money is in specificity

47:52not in general broadness so somebody else

47:56they may want to start in the fitness niche

47:58and they'll say like Yo

47:59I want to motivate people to get fit

48:02well that's what you want to do

48:04well somebody else may be into something that's a

48:07more specific

48:08like lose 15 pounds without quitting after two weeks

48:13clarity and specificity sells

48:15but at the same time you do need to find something

48:19that has a mixture between what people need

48:23and are asking for and demanding

48:26and blending that into what it is

48:28that you actually care about

48:29what you have some passion for

48:31and something that you enjoy

48:34because you'll stick with it long term

48:36now I used to be one of those individuals

48:39that used to say dumb stuff like man

48:42fuck your passion we'll get to the passion later

48:44we need to get to this money first

48:46and then

48:47we'll get to whatever we're passionate about later

48:49and some of that dumb stuff still exist out there

48:52on the internet especially on my YouTube channel

48:54back when I used to have a podcast

48:56and I leave that up

48:57just so people can see the evolution of what I became

49:00now because

49:04former entrepreneur

49:05me in earlier stages of my entrepreneur journey

49:08once I believed in all that dumb hustle culture

49:11grind your face off forget your passion BS

49:15I followed it and I ended up building a business

49:18and a life for myself that I hated

49:20and that's something that I wouldn't wish upon anybody

49:23because it freaking sucks

49:25and there's nobody else that you can blame but yourself

49:29for building a business

49:30around something that you don't enjoy at all

49:33so this model right here

49:36this completely changed my life

49:38and this is how we can blend what people want

49:42with what you actually want to do

49:45and you can also find your purpose within this

49:47now this is a concept that the Japanese use

49:51called an ikigai

49:53and this is something that they use

49:54to find their purpose in life

49:56but this is something that I use

49:58to help me find the business

50:01that I would be able to move within my purpose

50:04and monetize

50:05something that I'm actually passionate about

50:07to where as I wake up each and every single day

50:10looking forward to what I have to do

50:12each and every single day

50:13now even though I know that motivation is just a feeling

50:16and it it fades

50:17like discipline outways motivation by far

50:22but if I am able to find something

50:25that I'm passionate about

50:27I do what I need to do on a day to day basis

50:30with a different energy and it feels good

50:32and I look forward to the work that I have to do

50:35or not even that I have to do

50:37I even changed my whole paradigm on how I look at work

50:41I don't have to do it

50:43I get to do it like I have the opportunity to do it

50:46and this is what changed my life right here

50:48so like I said this concept is called the icky guy

50:51and this is how the Japanese um

50:54find their purpose in life

50:56but you can use this

50:57to help you find your purpose in business

51:01and as an entrepreneur

51:03your business kind of coincides with your life

51:05so this can help you find your purpose and your meaning

51:07so

51:10with this icky guy concept right here

51:13you're finding the mixture in between what you love

51:17right so think about your passion

51:19think about the things that just

51:21bring joy into your world

51:23and you mix that in with what you're good at

51:27now a lot of people

51:29they just stay right here

51:30and this is where a lot of people aren't able to

51:32monetize anything

51:33like they're able to find their passion right here

51:36because that's a mix in between these two right

51:40but they're not able to get paid for it

51:43because they're only thinking about

51:44things that they want to do

51:46but if you take it a level deeper

51:50here

51:51you think about what it is that you can get paid for

51:54now if you're only thinking about what you're good at

51:56what what you can get paid for

51:58that typically ends up being people's profession

52:00and that's why

52:01a lot of people don't like their 9 to 5 job

52:04and actually hate the way that they make money

52:06but feel like they have to do it

52:08because they need to pay for their life

52:10well

52:11it's because they haven't mixed in any of this passion

52:15right here

52:16or any of this what you love right

52:20but the fourth thing that you need to find

52:23is what the world needs

52:25so a lot of people if they mix seeing what they love

52:28with what the world needs

52:29they'll find their mission

52:31but there's no way that they can actually monetize it

52:33because they haven't thought about

52:35things that they can get paid for

52:36and they may not um

52:39um

52:41you know be able to do it long term

52:44because it may not be something that they're actually good at

52:47right so when you can mix in

52:52these four here between what you love

52:58what you're good at what you can be paid for

53:00and what the world actually needs

53:03that's when you can find your ikigai

53:05that's when you find that perfect blend

53:07between how you can actually make money

53:10doing what you love

53:11and moving within your purpose with some passion

53:15and still deliver to people

53:17what it is that they actually need

53:18what it is that they actually want

53:20and what it is that they actually desire

53:22so really spend some time on this

53:24and really sit down with yourself and do this practice

53:27just draw out four circles

53:31alright just like this

53:32and think about remember what you love

53:37what you're good at

53:41what what the world needs

53:42or what people needs

53:45to what you can get paid for

53:48right you get that metal right here

53:49to where's they all overlap

53:52that's what you can do

53:53that's where you can find your purpose

53:54that's where you can monetize your passion

53:56and that's where you can find your ikigai

53:58this uh

53:59this completely changed my life

54:01and this is the foundation of what I'm doing now now

54:07when you find out how you can blend what people need

54:12with what it is that you actually care about

54:14and focus in on realizing that

54:17problems are the currency of digital products

54:20so as I've stated before people

54:23they don't buy information

54:24they don't buy inspiration

54:26and they don't buy motivation

54:27what they buy is solutions

54:29shortcuts and outcomes

54:32now the main way to which you can make the most money

54:35is focusing on bigger problems

54:38because the bigger the problem

54:40the easier the sale

54:42right like

54:43what a lot of people don't realize about just humans

54:47in general

54:50it's easier to draw someone away from their pain

54:54than to lead them towards pleasure

54:57and a a lot of times people are thinking about

55:00what do other people want

55:02and then

55:02they're trying to dangle something that's desirable

55:04in front of their face instead of thinking about

55:08what is the biggest pain

55:10that people are looking to get away from

55:13so just to show you how we're all wired

55:17just as people and consumers

55:19I could stand on the corner

55:22and I could just ask random people like hey

55:24can I give you $100

55:26and people would question the free money because like

55:29what

55:30what what's the deal

55:31what I gotta do what's the

55:33what's the catch

55:34or some people will probably just walk past me like

55:36what's this word

55:37I'm talking about giving a hundred dollar

55:38no that sound too good

55:39no something up

55:40where's the hidden camera

55:42but if somebody was sitting in a parking lot

55:47with a dead battery

55:49and I offered them to jump their car

55:53they would take that help from a stranger

55:55because they're in a situation to where

55:59as they need that pain alleviated

56:01right now but somebody just standing on the corner

56:05giving out 300 dollar bills

56:08they don't even wanna have a conversation

56:10with that person because like yo

56:12this is what what's up with this

56:15this isn't normal

56:17and that's what a lot of people don't realize

56:19on the internet is that

56:21all these people

56:21are trying to give people something that they desire

56:26and for the majority of people on the internet

56:28they're like oh

56:28this sounds too good to be true

56:30what's the catch or if it's that easy

56:33then everybody would be doing right

56:36so if you focus on problems

56:38you focus on pain points

56:40then you're able to just jab into that

56:43that pain and kind of just twist

56:47that's what will make people move

56:48that's what will make people buy

56:50and that is also what will make people have

56:54the actual change that they desire in their life

56:57because a lot of people haven't made the necessary moves

57:00that they need to make

57:01simply

57:01because they haven't been through enough pain yet

57:04like there's still a level of comfort there that's not

57:08um

57:09that isn't motivating them to move

57:11and make the necessary changes in their life

57:14right so the bigger the problem

57:17the easier it is to to make the sale so always remember

57:22it's always going to be easier

57:25to draw someone away from their pain

57:27than to to bring them in

57:30or pull them in towards their pleasures

57:32so here's some examples of the problems

57:35that people pay to solve and

57:39this is basically the Holy Trinity

57:40or how my friends in Louisiana call the Holy Trinity of

57:45what is it onions

57:47bell peppers and celery

57:49alright this is pretty much the holy Trinity of online business

57:53so it typically comes down to health

57:56wealth and relationships

57:59these are the big three

58:02this is more powerful than Blossom

58:04Buttercup and bubbles

58:06this is more powerful than t byes

58:08Left Eye and chili

58:10this is more powerful than Bell

58:12Biv and Devo

58:13alright this is more powerful than Rocky

58:16Tom Tom and Cole

58:19if you know that movie

58:20me and you could remember that Rocky loves Emily

58:23Rocky loves Emily

58:26if you know that movie me and you

58:28could probably kick in and have a good time on the couch

58:31but look

58:33these are the three main markets

58:34and these are the three main money makers

58:36and typically

58:38over 90% of problems

58:40that people truly do have in their life

58:42they typically come down to these three

58:44but the problem that most people do

58:46is that they'll just pick a

58:48one of these is a hole

58:51and then they'll just make something entirely too broad

58:53and they say like hey

58:54I'm in the health niche hey

58:56I'm in the wealth niche hey

58:57I'm in the relationship niche

58:59so think about problems

59:01so if somebody is in the health niche for example

59:08and let's say that they're helping people lose weight

59:11alright so let's say that they're helping people

59:13let me make this pen a little smaller here

59:18let's say that they're helping people lose weight

59:27they'll say okay

59:28this is my niche

59:30I'm helping people lose weight

59:32niche it down but

59:36how and why are these people wanting to lose weight

59:40remember the money is in the specificity

59:42and there's so many reasons

59:44why different people are trying to lose weight

59:48want to lose weight

59:49and we need to think about these things

59:52so instead of just losing weight

59:53now we can get to something else that's more okay

59:57let's say that we're focusing in on diets

59:59then people be like okay

1:00:01that's my niche

1:00:02but throughout the dieting

1:00:04there's so many different ways and different types

1:00:07and different reasons why people are dieting

1:00:09you have the athletes out there

1:00:10you have the people that are going through um

1:00:13certain ailments so there's a member in my community

1:00:16this is where she was stuck at

1:00:17at the diet and I was like okay

1:00:20well can we take it a level deeper

1:00:21to make your product more specific

1:00:24well she ended up going to thinking about this uh

1:00:29carnivore diet this was gonna be a digital product

1:00:33helping people lose weight through this carnivore diet

1:00:37but when we took it a level deeper than that

1:00:39why did she start the carnivore diet

1:00:42well she started the carnivore diet

1:00:43because she was going through a bunch of um

1:00:47crazy symptoms within her body

1:00:49that nobody could figure out

1:00:51or people were misdiagnosing her

1:00:52for all this type of stuff and um

1:00:56she was getting misdiagnosed through um

1:00:58menopause and perimenopause and all this other stuff

1:01:02but that was the actual reason why she even discovered

1:01:07and started to do this carnivore diet that she got on

1:01:10right so

1:01:12then she started to

1:01:13basically

1:01:13help women that were going through menopause stages

1:01:18right with this carnivore diet

1:01:22and this was the way for them to to like

1:01:25lose weight also so when she first started off

1:01:28that she was thinking about making a diet product

1:01:31it actually turned into being a product

1:01:34for women of a specific age

1:01:36that were going through certain signs that

1:01:38maybe diagnosed menopause

1:01:41but they actually weren't

1:01:42it was whatever she had realized during this diet stage

1:01:46right so this is a example of a specific

1:01:52painful problem that somebody is going through

1:01:54within the health niche

1:01:56to where she could deliver a solution

1:01:59that it worked for herself

1:02:00and then once she had helped other people

1:02:02she had a proof of concept

1:02:03that it worked outside of herself

1:02:06therefore it's easy for people to realize

1:02:09that this product is for them

1:02:10when it comes across them in the marketplace

1:02:12and when she presents it to people

1:02:14so if I give you another example just of myself

1:02:17my first digital product that I created

1:02:19it came from the wealth niche right

1:02:22so I used to be involved in real estate

1:02:28but I was like okay

1:02:31I'm gonna help people get started in real estate

1:02:33but real estate is so broad

1:02:34there's so many things that you can do in real estate

1:02:36you can get started in flipping houses

1:02:39you can get started in uh

1:02:41you can go be a realtor you can get starting in Airbnb

1:02:45there there's so many different avenues

1:02:48and branches of real estate

1:02:49so

1:02:51what I was doing at the time

1:02:53was something called wholesaling real estate

1:02:58alright

1:03:00so in wholesaling real estate

1:03:07it's basically this strategy to where as you can um

1:03:10technically

1:03:12flip properties

1:03:13without using any of your own cash or credit

1:03:15you're really just flipping paperwork

1:03:17right but throughout wholesaling

1:03:20there's so many different avenues that go to that

1:03:23that I basically just focused in

1:03:25on getting people to find their first deal

1:03:31in wholesaling

1:03:32and the way that I primarily was doing it

1:03:35was through the liquid taxes

1:03:45and that's how I got started within the wealth niche

1:03:50right now

1:03:51my first digital product

1:03:52it was an ebook that covered 99 ways

1:03:56how to find these delinquent properties

1:03:58so I gave them a bunch of ways

1:04:00but I really um

1:04:04focused in

1:04:05in the video modules on breaking this aspect down of it

1:04:08because it was a bundle that came with the ebook

1:04:11and some video module courses

1:04:13so the ebook gave you 99 ways how to do it

1:04:15and then the video modules gave a complete breakdown of

1:04:19like how to find the buyers

1:04:21how to find the sellers stuff like that

1:04:23but I'm just giving you some examples of

1:04:26these are problems that people actually pay for

1:04:30and when you're thinking of a niche

1:04:33you have to get specific within that niche

1:04:36and there's so many branches that you can go off of

1:04:38off of these main three money makers

1:04:42the the big three right

1:04:43or the the Holy Trinity

1:04:45the however you want to call it

1:04:47and if you really think about

1:04:48whatever idea that you may have

1:04:52there's a way

1:04:53if you really lock in and focus to where is it

1:04:56is going to break down in to one of these three

1:05:00and if you can think about any educational products

1:05:03or any books that you found or that you've purchased

1:05:07any courses that you've purchased

1:05:09any communities that you've joined

1:05:11it's typically for one of these main three reasons

1:05:14now there is a fourth one

1:05:16but I really only want to focus on these three

1:05:19because these are three money makers

1:05:21the fourth one is basically entertainment

1:05:24but I don't advise people to get started

1:05:26in the entertainment business

1:05:28because it's a hard business to make it in

1:05:30it's hard to make money just off of entertaining folks

1:05:33but it's easy to make money off of

1:05:36actually solving problems for people

1:05:39now a lot of people

1:05:40they'll say something like

1:05:41they want to be a life coach

1:05:42which life coaches it's great

1:05:44but if you think about the life coaches

1:05:46that are making the most amount of money

1:05:48it's typically tapping into one of these three

1:05:51somebody used Tony Robbins as an example

1:05:53well Tony Robbins now

1:05:55for the most part he taps into this side of it

1:05:58and then when he was starting off

1:05:59even to to this day he taps into this side of it

1:06:02a lot of people want to be a mindset coach or um

1:06:05talk about manifestations or what not

1:06:08that's cool

1:06:09but if somebody wants to have a better mindset

1:06:14why do they want to have a better mindset

1:06:16typically comes down to one of these three

1:06:18if somebody wants to manifest

1:06:20what do they want to manifest

1:06:21and what is their why

1:06:23behind the reasons that they want to do

1:06:25it typically taps into one of these three

1:06:28so you can pretty much do whatever you want to do

1:06:32but don't keep him don't lose sight of these main three

1:06:36because that's how you make money from it

1:06:39you don't make money

1:06:40you don't make money from the thing

1:06:42you make money from the problem that the thing solves

1:06:46alright

1:06:48now

1:06:51always remember

1:06:54the your problem is the product

1:06:58not the other way around

1:06:59people think that the product is the product

1:07:01when it's not the problem that you solve is the product

1:07:05and you need to realize in this also

1:07:08your experience is much more valuable than you think

1:07:12you do not need to be the best in the world

1:07:14so many people think that they need to be some

1:07:17super guru whatever highest level Mensa

1:07:23expert of guru ness

1:07:27you don't

1:07:28and they think this because they're comparing their

1:07:31right now to people who they consume information from

1:07:35or people that they bought stuff from

1:07:38but what you need to realize is this

1:07:42you only need to be a few steps ahead of someone else

1:07:45that's it

1:07:46I love to use my friend's daughters as an example

1:07:50he has uh three daughters now

1:07:52one that is uh I wanna say six four and one

1:07:59before the one year old came

1:08:01the six year old would teach the four year old stuff

1:08:03every single day she wasn't saying oh

1:08:05I'm only six years old I can't teach anybody anything

1:08:10she teaches her sister her parents

1:08:12me her grandparents

1:08:14everybody stuff every single day

1:08:16I was just kicking it with her about a month ago

1:08:20she was teaching me all types of things

1:08:22she wasn't

1:08:24not confident in her knowledge

1:08:26alright so I'm like

1:08:27if a six year old can teach not only adults

1:08:29but a four year old something

1:08:31why can't you teach somebody something

1:08:33that's a few steps behind you

1:08:35so if I'm using somebody in the businesses

1:08:38for example somebody is making $3,000 a month

1:08:41can help somebody that's making zero

1:08:44when I first started with my first digital product

1:08:47right here and this first digital product

1:08:49is what made me a little over $900,000

1:08:53it wasn't like I was the most successful at it

1:08:56but

1:08:56if I'm consistently getting one to two deals a month

1:09:01or every other month

1:09:02I can help somebody that's not getting any deal flow

1:09:06if somebody is uh

1:09:08if somebody's lost 30 pounds

1:09:10they can help somebody

1:09:11that's trying to lose their first 10 pounds

1:09:14you don't have to look like

1:09:16you're going to a bikini competition

1:09:18or anything like that

1:09:19but if you've gotten a certain result for yourself

1:09:22and somebody else hasn't gotten that result

1:09:24for themselves you can help them with that

1:09:27and you don't need to be the guru

1:09:29you need to be the guide

1:09:31so here's what you need to understand

1:09:34we're living in the trust economy right now

1:09:36and people are buying things from people that they know

1:09:38like and trust

1:09:39so people need to find somebody that they can trust

1:09:42to be the guide

1:09:43more so than who can give them the most information

1:09:47and what a lot of people don't realize is this

1:09:52people don't teach

1:09:55because they're experts how most people think

1:10:00people become the expert

1:10:04because they teach

1:10:07so think about everybody that you get information from

1:10:10in whatever type of niche

1:10:12whatever category whatever industry include myself

1:10:17a lot of people especially beginners

1:10:19they think that they can't get started

1:10:21because they're not this perceived expert of whatever

1:10:24and whoever they're comparing themselves with

1:10:27but the only reason why you perceive anybody else

1:10:31outside of yourself to be an expert

1:10:33is because they consistently show up

1:10:35and they consistently teach

1:10:36and they consistently talk

1:10:37about the things that they know

1:10:39therefore they become the perceived expert

1:10:42so people think that people become experts

1:10:45because they teach when that's not the case

1:10:46people become the expert because they publicly teach

1:10:51consistently

1:10:52and that's how you become the perceived expert

1:10:55in your space

1:10:58a lot of people they don't realize that

1:10:59and as soon as you flip that belief system

1:11:03you start to build an audience

1:11:05you start to get people from that audience

1:11:07to buy your digital products

1:11:09you start to become the

1:11:11the perceived trusted authority within your space

1:11:15because you consistently show up so

1:11:20once you realize that you don't need to be

1:11:22whatever expert that you're comparing yourself to

1:11:25or whoever you think that you need to be

1:11:27and realize that you only need to be at least one

1:11:30to a couple to a few

1:11:31steps ahead of whoever it is that you're helping

1:11:34and then

1:11:34that's why you want to always be working

1:11:37on your development

1:11:38that's why you always want to be working

1:11:40and investing on your skill set

1:11:43and acquiring new skills and

1:11:46and honing those new skills that you acquire over time

1:11:49so that you can consistently stay ahead of those people

1:11:53that you're leading

1:11:54and ahead of those people that you're helping

1:11:56along the way

1:11:57you need to realize and you will realize

1:12:00that the money is made in skill stacking

1:12:03so a lot of times people

1:12:04they think that it's this one skill

1:12:07that is going to be monetizable

1:12:09when your actual niche and your actual offer

1:12:16the more skills that you stack

1:12:18the more profitable you will be

1:12:21and it typically comes down to more than one skill

1:12:24and a mixture of them so let me break it down

1:12:28so look

1:12:29the most profitable ideas come from combining skills

1:12:32not just one so

1:12:34for example if somebody's in the fitness niche

1:12:37and they want to help people get in shape

1:12:40lose weight whatever

1:12:41but if they skill stack and make something like

1:12:45fitness for busy professionals

1:12:47now that becomes more specific

1:12:50and it becomes more profitable

1:12:52because the specificity will stick out

1:12:55to somebody who doesn't have much time

1:12:57right so instead of saying uh

1:13:00here's how to lose weight

1:13:02you could say here's how to lose 20 pounds in a month

1:13:05in only 20 minutes a day well

1:13:09that 20 minutes a day who is that going to to

1:13:13to draw probably somebody that doesn't have much time

1:13:17and who's somebody that doesn't have much time

1:13:19that might be a busy working professional

1:13:22or you could flip this

1:13:24and instead of a working professional

1:13:26it could be for mothers right

1:13:29especially a new mom somebody else in my community

1:13:32that's how we got her niche down

1:13:34she was helping new mothers lose that baby fat

1:13:37right but it's the

1:13:39it's the stacking that made that profitable

1:13:42instead of just making it something for fitness

1:13:45so somebody else may wanna have a cooking product

1:13:49but a cooking product what if their budget meals

1:13:53something else

1:13:53that we worked out with somebody in my community

1:13:57she was making budget meals for busy moms right

1:14:01she added another busy uh

1:14:04another stack here budget meals

1:14:06and then she added the the busy moms to it

1:14:15right

1:14:18but somebody else kind of like myself

1:14:21kind of I may have a YouTube right

1:14:24I may talk about how you can grow a YouTube channel

1:14:28but there's tons of channels out there

1:14:30that are talking about how to grow a YouTube channel

1:14:32on YouTube but how could I make that profitable

1:14:36well

1:14:36if I talk about using YouTube as a marketing engine

1:14:40to create a system to sell your online

1:14:42digital products well

1:14:44that's something that now becomes profitable

1:14:46and I actually um

1:14:51make more money by having a narrower audience

1:14:54because I'm not getting all the views

1:14:56from people that just want

1:14:56to be content creators

1:14:58I'm only getting views from entrepreneurs

1:15:00and aspiring entrepreneurs

1:15:02who want to increase their income

1:15:03impact and influence online from stuff that they know

1:15:06I'm not getting the views from people that want to

1:15:08you know have a

1:15:10a faceless YouTube channel

1:15:11just so they can make money off of YouTube Adsense

1:15:14or somebody that just wants to be famous

1:15:17that's really not any money to make there

1:15:19so like I said

1:15:21uh

1:15:23say somebody wants to have a photography product

1:15:26well a skill set that they could add on to it

1:15:29well what if they had a photography product

1:15:32for acquiring new customers

1:15:34or acquiring clients

1:15:35because a lot of people take great pictures

1:15:38but they don't know how to make money from their pictures

1:15:40and then that would turn into a wealth product

1:15:45because you could help photographers get more clients

1:15:49or for example somebody uh

1:15:52came to me they were um

1:15:54wanting to have a yoga product

1:15:56well as soon as we flipped it to

1:15:59helping yoga instructors get consistent clients

1:16:04well then it hit this category right here

1:16:08right because a lot of people

1:16:10they're passionate about yoga

1:16:11they do yoga they know all the benefits of yoga

1:16:14but they're starving

1:16:15there's a lot of starving artists out there right

1:16:18but this skill set right here

1:16:21is what made that yoga product profitable

1:16:25instead of just teaching people how to do yoga online

1:16:27it now turns into

1:16:29here's how yoga instructor can get a client

1:16:34and then they're still talking about the things

1:16:36that they wanna talk about

1:16:37and that they're passionate about in yoga

1:16:39so like I said I use myself as an example

1:16:41these are just some skills that I stacked

1:16:43in order to have my niche

1:16:45and make a profitable product

1:16:46so if I use myself as an example

1:16:50I can have marketing plus branding

1:16:53plus digital products plus YouTube

1:16:55and I talk about systems too

1:16:58that's where I find my unique positioning

1:17:01so always think of skill stacking

1:17:03instead of just the one individual skill

1:17:06so always remember skill a plus skill B

1:17:09equals your unique position in the marketplace now

1:17:16a lot of people

1:17:18outside of this they don't take it to this level

1:17:21when they're thinking of picking their niche

1:17:24and even if people do take it to this level

1:17:27of picking their niche they just leave it there

1:17:30whereas you have to take it a level deeper

1:17:33because even outside of your niche

1:17:36what's more important than your niche

1:17:37is going to be isolating and identifying your Avatar

1:17:42so

1:17:43you need to understand that the who is more important

1:17:47then what you sell who are we selling this to

1:17:51and nobody knows who it is that they're targeting

1:17:55therefore so many people really

1:17:57really struggle to make any money

1:17:59and this is the most important thing

1:18:01so even more important than your niche is your Avatar

1:18:08so your Avatar

1:18:11this is going to be your target customer

1:18:15this is not plural

1:18:17this is not customers

1:18:20customer

1:18:22with the hard R

1:18:25and if you don't look like me

1:18:28be careful be careful on any joke

1:18:31dealing with the hard R alright

1:18:33but look

1:18:35seriously

1:18:38we need to be focused on who it is

1:18:40that we're selling to

1:18:42and we need to obsess

1:18:44on coming up with that individual's problem

1:18:46and that's it so how most people do

1:18:50let's just say that this is a niche

1:18:52and people will focus on the niche

1:18:55and just imagine that all these dots

1:18:59are people within a niche

1:19:02well it becomes hard to be seen

1:19:04but if you identify

1:19:05and isolate an Avatar within that niche

1:19:09now it's easy to be seen and then

1:19:11this is how you actually do build a customer base

1:19:14this is how you actually do build an audience

1:19:17by focusing on the one instead of the many

1:19:20and you will be shocked to find out

1:19:22how many more people within the marketplace

1:19:27fits your target demographic

1:19:30and this is how we actually do start to get some

1:19:33some momentum

1:19:34this is how we actually do start to build some momentum

1:19:38with our consistency

1:19:39because a lot of people are consistent

1:19:41but they're consistently not getting any results

1:19:44and it's because they're trying to focus on everybody

1:19:48instead of focusing on somebody

1:19:50and when you try to sell to everybody

1:19:52typically you end up selling to nobody

1:19:56so I'm on the West Coast quite frequently

1:20:00in and out only focuses on burgers

1:20:02fries and shakes

1:20:04in and out

1:20:04is one of the most successful fast food chains

1:20:07in the country only focusing on burgers

1:20:10fries and shakes for a certain region of the country

1:20:13that's it chick fil a sells chicken

1:20:18that's it that's all that they're focused on

1:20:20they ain't trying to have all these menu options right

1:20:24you focus on the one and then you get to the many

1:20:28so this is an exercise that I do

1:20:33and a lot of people think that it's very

1:20:34very silly

1:20:35and I will allow them to continue to think that

1:20:37it's very very silly

1:20:39because ain't nothing funny about making this money

1:20:43you know what I'm talking about

1:20:44but look

1:20:46I go to this stream of

1:20:48literally drawing out a stick figure

1:20:53and matter of fact

1:20:53let me give my stick figure a little

1:20:55little smile here because

1:20:57because they're happy

1:20:59and I want to give them a little nose too because

1:21:03life would suck without having a nose

1:21:05to be able to smell all the great smells in life right

1:21:08but give your Avatar a name what's their name

1:21:13alright

1:21:14how do they feel and when I say how do they feel

1:21:18I literally mean how do they feel about themselves

1:21:20how do they feel when they wake up in the morning

1:21:23are they fulfilled in life

1:21:24do they love what they're doing on a day to day basis

1:21:26do they hate what they're doing

1:21:27are they insecure about themselves

1:21:31for certain people this may apply

1:21:33is what is their gender

1:21:38right this might apply

1:21:39depending on the actual offer

1:21:42is somebody helping men is somebody helping women

1:21:44is somebody helping people in their 50s

1:21:47I know there's somebody in my community

1:21:49Eric he's focused on helping people in their 50s

1:21:52right

1:21:53so age may come into it gender may come into it

1:21:59I hate to use this as an example

1:22:02but race is a thing race may come into it

1:22:07I know somebody also in my community

1:22:09they're a African they use African holistic practices

1:22:14as a healer right

1:22:16typically with what she's doing

1:22:18and the people that are going to gravitate to her

1:22:20based off of her offering

1:22:22her products her community

1:22:24and the type of content that she makes

1:22:26race is going to be a thing

1:22:28and she knows that

1:22:29in how she titles and packages certain content

1:22:33to market to her offerings

1:22:34right

1:22:35and I'm not saying that this is a good or a bad thing

1:22:40but this is a human thing

1:22:41and like

1:22:42attracts like

1:22:43it's just how we are as people

1:22:44and even outside of humans

1:22:47it's a animalistic thing as well

1:22:50so just for example

1:22:51if I were to have a

1:22:54a baby elephant in the room right now

1:22:57and over here I had a herd of elephants

1:23:00and over here I had a herd of gazelles

1:23:03where do you think the elephant is going to gravitate

1:23:05to it's going to gravitate to the elephants why

1:23:08because it looks sounds and feels familiar

1:23:13so a lot of times

1:23:18your main audience that you build

1:23:20for the most part of course

1:23:21is going to be some anomalies here and there

1:23:23but they're going to look like you for the most part

1:23:27somebody else

1:23:28saying the same exact thing that I say in the video

1:23:32if they happen to be a woman

1:23:35well just off of how it is

1:23:38their primary audience is probably going to be women

1:23:41just like my primary audience is mainly men

1:23:44just because like attracts like

1:23:46now I did do some uh

1:23:48intentional strategies to kind of skew it

1:23:51because I did have like a

1:23:53like a ninety 10 ratio of men to women

1:23:58and then once I started to um

1:24:01uh kind of intentionally

1:24:02want to get in front of some of the ladies

1:24:04what's up what's up ladies

1:24:06uh now I have kind of more of a

1:24:09a 60 40

1:24:11um more so ratio

1:24:1360% men 40% women

1:24:14that that was something that I intentionally strategized

1:24:18and started to implement but still

1:24:20majority is still men like a trap slight

1:24:23all right now

1:24:26certain things that I talk about here

1:24:30you want to know certain things about your Avatar

1:24:33because

1:24:35you wanna know who it is that you're selling to

1:24:38and you wanna know where this person congregates

1:24:43so if you know that

1:24:44you're going to have to use some type of content

1:24:46to get in front of these people

1:24:48where are these people are they on YouTube

1:24:52are they on Facebook are they on Instagram

1:24:56are they on TikTok are they on Reddit

1:25:01right and if you're making an informational

1:25:04transformational product this is what I realized

1:25:09well I know that this person is gonna be on YouTube

1:25:11not saying that they're not going to be all over here

1:25:15too but if I'm making informational content

1:25:20where's the one place that people go for information

1:25:24they go to YouTube right

1:25:26so that's when I quit social media

1:25:28with over 100,000 followers

1:25:29cause I'm like man

1:25:31I'm wasting all my time

1:25:32with all this short form content

1:25:33when people are going to learn on YouTube

1:25:35why don't I just go and make stuff primary

1:25:39not just primarily only on YouTube right

1:25:41but that came from me

1:25:42really identifying who my Avatar is

1:25:46what are the problems that they're going through

1:25:50what are the pain points remember

1:25:52it's always easier to draw someone away from their pain

1:25:55than to lead them towards their pleasure

1:25:56and what are their pleasures

1:26:02because if if I know their pleasures

1:26:05then I should be able to strategically think okay

1:26:10what is the opposite of that pleasure

1:26:12if I know that they truly do want this

1:26:15but me showing them that I have this

1:26:17probably wouldn't attract them

1:26:19then what's the pain that I can focus in on that

1:26:23that through alleviating that pain

1:26:25they will get their actual

1:26:27pleasure in something that they desire

1:26:29right

1:26:30so we need to take it a level deeper then the niche

1:26:35and we need to isolate

1:26:37who are we going to focus on within that actual niche

1:26:41now an exercise that you can do

1:26:43is something that really made this way

1:26:45way easier for me

1:26:50is that

1:26:54my Avatar

1:27:00my Avatar is simply just myself

1:27:08that makes this a lot easier

1:27:10my Avatar is simply just myself

1:27:13from two three four five

1:27:1610 years ago and that's it

1:27:20and I only make stuff that I knew that I needed

1:27:23along the way because I have been through some pain

1:27:26along my entrepreneurial journey

1:27:28and all that I'm focused on

1:27:30is helping my former self avoid those pains

1:27:33those pitfalls so they don't have to go through it

1:27:35and truly make it crowded at the top

1:27:38so every offering that I have

1:27:41everything that I built my community around

1:27:44every single YouTube video that I make

1:27:47I'm only making the stuff that I wish that I needed

1:27:52and this whole process becomes very easy for me to do

1:27:56product product um

1:27:58ideation becomes very easy for me to do

1:28:01content creation ideas become very easy for me to do

1:28:05because I'm only making the stuff that I wish I had

1:28:09I'm only making the stuff that I now know that I need

1:28:14it

1:28:15that's it and a lot of people

1:28:17they tell me my videos on a consistent basis like

1:28:20oh man

1:28:21man it feels like you're talking to me

1:28:23oh man bro

1:28:24how do you know my life like

1:28:26are you spying on me man what

1:28:28and they don't realize that we have so much in common

1:28:31and the only separator between myself and them

1:28:34is that I have some years of experience on them

1:28:37and I've already gone through the things

1:28:39that they are going through

1:28:40and I've already felt the things that they are feeling

1:28:43that's why I can speak with so much conviction

1:28:46on a lot of my videos and my content

1:28:49because I know the pain because I

1:28:50I felt it myself

1:28:53and you may not be able to do this in your niche

1:28:56but if you are able to if you just focus in

1:29:00on coming up with everything that you wish that you had

1:29:03along the way

1:29:05from where you are right now

1:29:06if you can just look back to last year

1:29:09the year before last five years from now

1:29:12eight years from now like man

1:29:16I wish I man

1:29:17I wish I knew what I knew then now well

1:29:21give the people that don't know what you know now

1:29:24give them the sauce

1:29:26give them the solution

1:29:29give them the help that you wish that you had

1:29:32you are now the person that you

1:29:34that you wish that you had

1:29:37so help those people

1:29:38that are having the same wishes that you had then

1:29:44help them people that have the same ambition that

1:29:47that you

1:29:48did then help those people that have the same sense of

1:29:53I know I I used to feel a sense of hopelessness

1:29:57right like I

1:29:58I focus in on helping those folks

1:30:00and my Avatar is simply just my former self

1:30:03and a lot of this stuff becomes easy

1:30:05and a lot of the consistency

1:30:07that people aren't able to keep up with

1:30:10for whatever the reasons

1:30:12that they make up in their head

1:30:13that becomes a lot easier also

1:30:17this course becomes very easy for me to create

1:30:20because I know that I need it right so

1:30:25this starts with you identifying problems

1:30:28that you've already solved

1:30:30so really take out a piece of paper

1:30:33take out a tablet take out your phone

1:30:36your notes app whatever it is that you take notes with

1:30:38and really sit down and think and list

1:30:40what are 10 problems that you've solved in your life

1:30:44literally anything

1:30:45stuff that you struggle with

1:30:47like list those things out

1:30:49you know that saying how we all say like man

1:30:51or we tell some story about

1:30:53how we wish we would have known it then

1:30:55and then we be like man

1:30:56hindsight's 2020 well

1:30:58think about it hindsight's 2020

1:31:00because we've lived through it

1:31:01we experienced it and we figured it out

1:31:03so what are those things

1:31:05that we didn't have the foresight for then

1:31:07but we have the hindsight now

1:31:10so it can be anything literally

1:31:12have you paid off debt have you lost weight

1:31:15have you started a business

1:31:16have you Learned how to work a software

1:31:19I don't know the stats now

1:31:20but for for years running

1:31:22one of the largest

1:31:24or one of the most profitable courses on this platform

1:31:28called teachable

1:31:29and it was probably one of the most profitable courses

1:31:32period was a course on how to work Microsoft Excel

1:31:38she made millions of dollars

1:31:41teaching people how to work Microsoft Excel

1:31:44think about how many people

1:31:45including my former self

1:31:47back before I fired my job April 1st

1:31:492,016 are sitting there lying on resumes

1:31:52talking about how they're Microsoft Excel proficient

1:31:55I know I put it on my resume

1:31:56I have no clue how to work Microsoft Excel

1:31:59but she just Learned how to uh

1:32:02work a software make a course about it

1:32:05do you have any side hustle that you've had success at

1:32:08have you grown a a social media account

1:32:11have you found out a way to improve your productivity

1:32:16alright there's somebody else that comes to mind right now

1:32:18a a guy by the name of Ali Abdul

1:32:21he has a YouTube channel of millions of subscribers

1:32:24he's made millions of dollars in digital products

1:32:26helping people become more productive

1:32:30can literally be anything

1:32:33and then ask yourself

1:32:34would someone pay to solve this faster

1:32:38and that question there it changes everything

1:32:42I tell people that

1:32:45if you can answer yes to two of these questions

1:32:48or to both of these questions

1:32:50then you literally have like

1:32:52a million dollar business in your head

1:32:54and it's so simple

1:32:57first question is

1:32:58has anybody ever asked me how to do anything

1:33:01it can literally be anything

1:33:04I guarantee the answer is yes

1:33:06and then the second question has

1:33:09have I seen anybody else

1:33:12or has anybody else made money

1:33:15with the same thing that people ask me how to do

1:33:18I guarantee you the answer is yes

1:33:21I told this to one of my homegirls

1:33:22she had came up with um

1:33:24with a knitting

1:33:26she likes to knit

1:33:28and she's like yeah

1:33:29nobody's made money from that

1:33:30I showed her somebody that I met in the Delta Lounge

1:33:34one day I had a layover for a flight

1:33:36long layover I was in the Delta lounge

1:33:38she built a seven figure business

1:33:39teaching women how to knit

1:33:42this same homegirl of mine

1:33:44she was like uh

1:33:46stuff around the house cooking

1:33:47Susie Homemaker stuff like that

1:33:49she's like nobody would pay to learn how to do that

1:33:51I was like have you heard of Martha Stewart

1:33:54if she didn't get jammed up

1:33:55Martha Stewart would have been a Bill

1:33:57like a multi billionaire by now

1:34:00if she's I don't even know if she's not

1:34:02but I'm just saying Martha Stewart would have been like

1:34:05super duper billionaire if she ain't get jammed up

1:34:08off of a bunch of Susie Homemaker stuff

1:34:12it can literally be anything

1:34:15and people are paying for literally anything

1:34:20so

1:34:25once you can

1:34:26isolate the problem that you're going to solve

1:34:30and who you're solving that problem for

1:34:33there's key market signals to where

1:34:37as you will know

1:34:38how to see if there's demand for your idea

1:34:43so places that you wanna look at

1:34:45think about this platform that you're on right now

1:34:47so many people spend so much time consuming YouTube

1:34:52and they don't see the opportunity the

1:34:56the problems that are just sitting in your face

1:35:00on a day to day basis on YouTube so first of all

1:35:05I've already touched on this before

1:35:07earlier in this course

1:35:08but stop thinking like a content creator

1:35:12stop thinking like a like a

1:35:17how can I better say this

1:35:20you want to be a producer more than you consume

1:35:24and even when you're consuming content

1:35:26you need to consume it all from the lens of a producer

1:35:33because once you consume everything

1:35:36with a producer mindset then

1:35:38you start to think of ways that you could produce

1:35:42for your audience

1:35:45so so many people are consuming content on YouTube

1:35:48on a day to day basis

1:35:49so many people are typing into the search bar

1:35:51on YouTube on a day to day basis

1:35:53but they're not looking at the YouTube search bar

1:35:57is a resource to find market demand

1:36:01so you could literally go on YouTube and type how to

1:36:06whatever it is that you talk about

1:36:08and then use the auto complete in YouTube

1:36:11in the search bar to let it fill in

1:36:13you have proof of concept

1:36:14in real time

1:36:15that people are searching for the answers to something

1:36:20and how I do it I'll put um

1:36:24I'll put a

1:36:26let's say

1:36:28let's say that I'm in the health niche

1:36:29i'mma just say how to lose weight

1:36:32i'mma say how to lose weight

1:36:38and then I'm gonna type a

1:36:39a into the search bar and then let it autocomplete

1:36:43then I'm gonna delete that a

1:36:46I'm gonna type B and let it autocomplete

1:36:50then I'm gonna type C let it autocomplete

1:36:56everything that YouTube is going to autocomplete

1:36:58to finish whatever your search term is

1:37:00is literally

1:37:01things that thousands of people are searching

1:37:04into the search bar well

1:37:06that's a gap in the marketplace

1:37:07of a problem

1:37:08that people are searching for the solution for

1:37:10in real time

1:37:13then all these YouTube videos that you're watching

1:37:16look in the comments

1:37:19there's going to be a lot of information gaps

1:37:23in the comments

1:37:24if somebody's watching a video about how to lose weight

1:37:27and people are in the comments

1:37:29asking questions about how to lose weight

1:37:32well that's an information gap

1:37:33that that creator did not feel to

1:37:36where is you could feel

1:37:37for those people that are searching for the answers

1:37:41something else that you can search for Reddit

1:37:44Reddit is full with questions

1:37:46you can do the same auto complete um

1:37:48thing that I wrote down on YouTube and on Google

1:37:53Google is the number one search engine

1:37:54YouTube is

1:37:55the second biggest search engine on the planet

1:37:57because Google owns YouTube

1:37:58you can do the same thing on Google

1:38:00you can go on Amazon right

1:38:03look for books on Amazon

1:38:05if there is a book that has been written about a topic

1:38:09there is money that you can make about that topic

1:38:13and if you are just searching for books on Amazon

1:38:16you will see that they are writing books on absolutely

1:38:19how to do

1:38:22literally everything

1:38:24there's somebody else that I helped um

1:38:26in my community they

1:38:29I didn't know that this was a thing

1:38:31but then I Learned it was a thing

1:38:33through helping them build their business

1:38:35helping people how to breathe

1:38:37or teaching people how to breathe

1:38:39think about that I didn't even realize

1:38:42that that was something that I needed assistance with

1:38:44until I started to help them out

1:38:47because I didn't realize that

1:38:48certain anxiety issues that I used to have

1:38:52for one I didn't realize it was anxiety to where

1:38:56as they had pointed that out to me

1:39:01but this breathing exercise

1:39:03would help me get over this feeling

1:39:05that I would be feeling because I would get this like

1:39:08crazy nervous feeling in the pit of my stomach

1:39:11and I can think myself sick

1:39:14like there's been times to where as

1:39:17just with thoughts that I'm having

1:39:18I can make myself physically throw up

1:39:21and make myself sick just with certain thoughts

1:39:23and when I would get this anxious feeling in my gut

1:39:26she taught me that I wasn't breathing properly

1:39:31so she actually helped me

1:39:33with a problem that I was having

1:39:34as I was coaching her

1:39:36on how she could monetize her gift

1:39:39of helping people breathe

1:39:41alright

1:39:43uh somebody else that I met at a at a marketing event

1:39:48making like somewhere between like 40 and

1:39:50and 60 thousand dollars a month

1:39:53teaching people how to walk dogs

1:39:55that's their that's their offering to the marketplace

1:39:59alright

1:39:59I just came across literally yesterday in my research

1:40:03somebody who's built a successful community

1:40:06helping people hold their breath longer

1:40:09like literally anything

1:40:12and another great resource is something called

1:40:14answer the public answer the public

1:40:18dot com answer the public. com

1:40:21it's a free resource to where as

1:40:23you can type in anything about any niche

1:40:27or any industry and

1:40:28it will give you

1:40:29all of the top search questions about that

1:40:32and it'll break it down in nice little categories

1:40:34it'll break it down in the who

1:40:36the what the why

1:40:37the how the

1:40:38the where it'll break it down in prepositions

1:40:40and all this type of stuff

1:40:42I say it's a free resource

1:40:43it does start to charge after

1:40:46uh having so many searches per day

1:40:48but you get so much information

1:40:50that you shouldn't ever have to exceed the

1:40:54the free amount of searches that you get right

1:40:58or you could just you know

1:41:01use AI use chat GPT

1:41:06or whatever you know

1:41:08language model LLM

1:41:10that you use whatever your choice is

1:41:12whether it be Claude or Gemini or grok

1:41:15whatever it is

1:41:17ask chat GPT

1:41:19or the AI if they can find the most searched questions

1:41:22about certain stuff but the key of all this

1:41:26is that questions equal opportunities

1:41:30if people are asking questions then there is demand

1:41:35and if you can find these questions

1:41:37that people are searching for the answers to

1:41:40and these painful problems

1:41:42once you know who it is

1:41:44that you're actually going to be serving

1:41:46and helping with your product and with your offering

1:41:49what is it that they're searching for

1:41:52then you know what to create

1:41:54versus thinking and feeling like

1:41:57this is what you should create

1:42:00so the rule is simple

1:42:05the simplicity rule remember

1:42:07simple scales fancy fails

1:42:10and most beginners

1:42:11they try to build something entirely too broad

1:42:14so for an example somebody in the business niche

1:42:16they'll say how to build a business

1:42:19no too broad

1:42:21a better example would be

1:42:23how to start a pressure washing business

1:42:25or have somebody in my community

1:42:27there's helping people start these um

1:42:30what's it called a micro scalp micropigmentation

1:42:34basically tattooing hairlines and stuff

1:42:36he's not just talking about how to start a business

1:42:38he's talking about

1:42:38how to start a micropigmentation business

1:42:41but something that would even be an even better example

1:42:47instead of just

1:42:47how to start a pressure washing business

1:42:49how about

1:42:50how to get your first three pressure washing clients

1:42:53see the more specific the problem

1:42:55the easier the sale

1:42:58because your product

1:42:59pretty much starts to self identify its audience

1:43:02and so many people

1:43:03they're out here trying to build an audience

1:43:05instead of letting their offer build their audience

1:43:08because they will only be focused on making the content

1:43:11for this person to where as it's easily identifiable

1:43:15and this person like oh

1:43:16that's for me oh

1:43:17I need that

1:43:20and that's why we think like a contentpreneur

1:43:22instead of a content creator

1:43:23because our offerings build our audience

1:43:27instead of us trying to build an audience

1:43:29and then trying to think up of a offer

1:43:31to present to that audience

1:43:34so even with all this said

1:43:38you still do not build the product yet

1:43:41and that's why so many people are not making any money

1:43:45because the first thing that they go do

1:43:47is build the product so

1:43:49think about these levels

1:43:50that we've went through so far

1:43:51and we still haven't even gotten to

1:43:53building the actual product

1:43:54that still doesn't come yet

1:43:56so you want to validate your idea before building

1:44:01you do not build the product yet

1:44:04first you test the idea and we want to test the idea

1:44:09so when we do take our time to build the product

1:44:12we know that people want this

1:44:14instead of just building something that we think

1:44:17and feel like people know

1:44:19and then

1:44:20you'll be able to move with a lot more confidence

1:44:22once you know that this is something that people want

1:44:25once you know that

1:44:26people are waiting for what you have to offer

1:44:30that's way that's way way way

1:44:33way way easier to sell

1:44:36and in the next module we're going to break down

1:44:39how you can validate this idea

1:44:42before you actually build

1:44:43and you can also presell while you build

1:44:54now you wanna validate before you build

1:44:57and the whole purpose of this

1:44:59is because you wanna confirm demand

1:45:01before creating the product

1:45:03so you avoid building something that nobody wants to buy

1:45:06so look

1:45:06the biggest mistake that most people make is this

1:45:09they start with the idea

1:45:10then they go out and they build the product

1:45:12and then they launch and then they say

1:45:14G willikers Batman I hope that somebody buys

1:45:17and

1:45:18they think that they're going to get sales off of hope

1:45:22and hope is a terrible business decision

1:45:24so look

1:45:24what usually happens is that

1:45:26they typically take months building out something

1:45:28and then they launch to complete silence

1:45:31and then they get discouraged

1:45:32and then they say things like oh

1:45:34this doesn't work or on the other hand

1:45:37you have those people say

1:45:38oh this is a scam

1:45:39it's impossible to make money online

1:45:41like everybody says and then they quit

1:45:44and then they just go and try whatever the next new

1:45:47shiny object thing is

1:45:48or whatever the new side hustle is

1:45:50whatever the new way to make easy passive income is

1:45:54so most people spend more time building their product

1:45:58than actually validating their product

1:46:00and if you actually take some time

1:46:02energy and effort on validating your idea

1:46:05then you go into the marketplace

1:46:06confident that somebody will buy something

1:46:09because you already know

1:46:10that you're creating something that they want

1:46:12versus thinking

1:46:13that you're creating something that people want

1:46:15so look

1:46:16this is the correct order

1:46:18that you need to actually monetize your offer

1:46:20and build a real solid foundation of a business online

1:46:24you start with the problem

1:46:26then you go into your message

1:46:27then you go to your offer

1:46:29and then you build the actual product

1:46:32so just to define what these all mean right here

1:46:36for starters

1:46:38the problem that's simply just what people want solved

1:46:41simple

1:46:43your message is how you communicate the solution

1:46:46and this word right here communicate

1:46:50it's a it's a keyword

1:46:51because so many people

1:46:53aren't focused on their communication skills

1:46:56at all

1:46:57I'm telling you along your entrepreneurial journey

1:46:59the number one skill

1:47:01that you should constantly be working on

1:47:03the number one skill

1:47:04that you should constantly be working on developing

1:47:06is your communication skills

1:47:08because it will set you apart within the marketplace

1:47:11the money goes to those

1:47:13who are able to effectively communicate their solution

1:47:16to the marketplace the best

1:47:18and even outside of the entrepreneurial world

1:47:21just think about in the 9 to 5 workplace

1:47:23who gets paid the most

1:47:25the people that are effective communicators

1:47:28it's not the people that are down

1:47:29working in the factories they get paid the most

1:47:32it's the people that are making the

1:47:33the sales calls

1:47:35making the money for the company over the phone

1:47:37they get paid more

1:47:38and then even higher up from managers supervisors

1:47:42CEOs district managers

1:47:44whatever it is why do they get paid more

1:47:48because the value that they bring to the company

1:47:50through effectively communicating

1:47:52whether that be to drive revenue

1:47:54or whether that be to manage staff

1:47:57whatever the case

1:47:59people who speak the best win

1:48:02and when I say speak the best

1:48:04I'm not saying that you have to have like the

1:48:06the best proper diction of the English vernacular

1:48:11because I talk with some slurs here and there

1:48:16instead of saying even here and there

1:48:18I don't say there there

1:48:21the th is is gone when I say here and there

1:48:25alright but

1:48:27if you can paint a patina of a solution to a problem

1:48:34that you've isolated in the marketplace

1:48:37and then take something that you've thought of

1:48:39with your imagination

1:48:41and communicate what's in your brain

1:48:44and the solution that you've came up with

1:48:46to your intended Avatar

1:48:48that is what is going to set you apart

1:48:51so communication

1:48:53is always going to be the number one thing

1:48:55that you should constantly be working on developing

1:48:57that's why I'm I'm such a big advocate for content

1:49:01and especially on a platform like YouTube

1:49:03because

1:49:03what better place to work on your communication skills

1:49:07then long form videos

1:49:09that forces you to work on your communication skills

1:49:12and then like I said a little earlier in this training

1:49:16you actually get paid to practice

1:49:19not that YouTube Adsense is a business strategy

1:49:22but it is a nice little cherry on top

1:49:26and a little incentive to get paid to practice

1:49:30and where else can you get paid to practice

1:49:32so getting back to these definitions

1:49:35the offer is simply just what they can buy

1:49:39and then

1:49:39your product is what you build after validation

1:49:44so look

1:49:45you're not building a product first

1:49:47you're testing a promise

1:49:50and remember this and this is so key

1:49:52and I really wanna emphasize this

1:49:54your promise is the product

1:49:57not the actual product always remember solution

1:50:01always remember that

1:50:02we're simply just focusing on taking people

1:50:04from where they are right now

1:50:05their current situation

1:50:07and getting them here to where they wanna be

1:50:09their desired situation and all that we have to do

1:50:12is effectively communicate our problem

1:50:16or our solution to the problem

1:50:17was being able to close this transformation gap

1:50:20to deliver people

1:50:22this desired situation that they want right here

1:50:25so we're not building the product first

1:50:28like so many people out here struggling or trying to do

1:50:31we're going to validate our promise first

1:50:35to see if the marketplace actually wants what it is

1:50:38that we're promising to them

1:50:39and then we build the product

1:50:41so when we launch so when we sell

1:50:43we know that we have something that people actually

1:50:45do want and need

1:50:47so this is what validation actually means

1:50:51it's simply just evidence that people want the solution

1:50:53that's it so

1:50:55some examples of you validating an offer

1:50:58is simply just people asking questions

1:51:01people clicking the links in your descriptions

1:51:04in your pinned comments and what

1:51:05not people joining wait list

1:51:08and the wait list here this is a big one

1:51:11and this is my favorite way to get validation

1:51:14for anything that I release

1:51:16I always have a waitlist why

1:51:20because I wanna see if

1:51:22from the content and the promise that I'm

1:51:25that I'm um

1:51:27giving to my audience in my content

1:51:30I wanna see if people actually want that

1:51:32so instead of taking the time

1:51:33energy effort to create something

1:51:36I always have a waitlist first

1:51:38and then I tell people to go join the waitlist

1:51:41for whatever it is that they

1:51:43that they want

1:51:44I did the same thing with my community that I'm uh

1:51:47building right now it's crowded at the top

1:51:49I launched that initially to a waitlist

1:51:53so when I initially launched my community

1:51:55I had a waitlist of people that wanted to join

1:51:58off of the promise

1:52:00that I had already clearly communicated to them

1:52:02on how I can help them increase their income

1:52:04impact and influence online

1:52:06from stuff that they already know

1:52:07with digital products well

1:52:09upon launching within a weekend

1:52:12I had a 10,000 dollar monthly recurring revenue

1:52:16business

1:52:17simply just because I had a waitlist before I launched

1:52:21but with any product

1:52:23with any offer that I've done literally from day one

1:52:26including my very first digital product

1:52:28that made me a little over 900 k

1:52:30I launched it to a waitlist first

1:52:33and a waitlist it is a

1:52:36it's

1:52:38it's just a solid strategy that you can use in business

1:52:42and even if you just think about the

1:52:45richest guy on the planet alright

1:52:47richest guy on the planet right now

1:52:48from what they say and claim

1:52:51is Elon Musk

1:52:55alright Elon Musk owns Tesla

1:52:57Spacex Twitter now called X whatever right

1:53:00richest guy on the planet

1:53:01and I say it from what they say

1:53:02because all those guys that own all the oil in the

1:53:07in the Middle East

1:53:07they don't ever publicly state or tell Forbes magazine

1:53:12like what they're worth and stuff

1:53:13so from what people have access to and what they think

1:53:16Elon Musk richest guy on the planet well

1:53:21how did Elon Musk build Tesla

1:53:25and how does he still sell Teslas