Full transcript
150 updates, the 3 that matter
0:00Shopify just dropped their spring
0:02edition 26. There's 150 updates and I
0:05went through all of them and almost none
0:07of them actually change how you run your
0:09store.
0:11There's three things that are more
0:13interesting for me. They help you run
0:15your store and there's a through line
0:17through all of them is that it's
0:20uh quite obviously about AI and how AI
0:23is going from a tool to a being
0:27co-workers that you manage.
0:29And so
0:30uh
0:31the three things that we're going to be
0:32looking at in this video is the first
0:34one is AI that you drive. Second one is
0:38going to be AI that drives itself. And
0:40then the third one is the AI co-workers
0:43that are coming in the future. All
0:44right, let's take a look. Okay, so the
Shift 1: AI you drive
0:46first item that we're going to look at
0:48is using AI as a tool that you drive and
0:51Shopify gives you three ways to do this.
0:53The first is with AI builders, right?
0:56And so you can use Vercel by Vercel,
0:58lovable, Replit, Manas. Uh the second is
1:01using chat assistance, right? And so
1:02this is using chat GPT, Claude, uh or
1:06Perplexity. And the third is using um
1:10a command line interface. So that's
1:12Claude code, that's uh Codex CLI, uh
1:16it's Cursor,
1:17VS Code, Gemini CLI. So
1:21three different ways of using it. Um and
1:26they are all extremely powerful and
1:28extremely useful. Um personally, I don't
1:30use the AI builders. I'd rather use um
1:34I'd rather just go over here and use the
1:35dev tools. Um
1:37we'll get into that a little bit more
1:38later.
1:39Uh but we also have the chat assistants,
1:42which is probably the the the easiest
1:44way to get started, right? Cuz all you
1:46have to do is you just um
1:48click on the link. So let's say you like
1:50to use chat GPT or Claude. I personally
1:52use both chat GPT and Claude. So um
1:55Claude probably I use a little bit more
1:57because of Claude code, uh, but let's
1:59just demo this on Chat GPT, right? So,
2:01you can just go here and then you can
2:03connect your store,
2:05um, and then you just follow the steps.
2:07So, I've already done that on my
2:08account. Let me bring it up.
2:11Okay, so now I'm in Chat GPT. All you
2:13have to do is press that connect button
2:14earlier and now you have the option to
2:18select Shopify here, right? And so, this
2:20is connected to our Shopify store. I'm
2:22connected to a
2:23a demo store, but you could just say,
2:26"Hey, like you can, for example, run
2:28some analysis. Um,
2:30what's my best-selling
2:33product?" And it's going to run analysis
2:39on your store and it's telling us,
2:41"Okay, so the this Dog Walks and
2:44Daydreams Boyfriend Tee, um, has is our
2:47best-selling product, right? And it's
2:49got $34,000,
2:51uh, net sales of 29,000, 553 orders."
2:55But by order volume, we have a different
2:57one that's actually more popular. And
3:00so,
3:01you can start doing
3:03analysis by just chatting with your
3:05store because now now I'm just chatting
3:07with our store here.
3:09Uh, you could, um,
3:11you can do
3:13edits to your store as well. Um,
3:17so, for example, let's just ask like,
3:19"What edits can I do in my store?"
3:23Right? You can just ask it what it can
3:25do and it'll tell you what it can do,
3:27right? So, you can change product
3:28titles, rewrite product descriptions,
3:31um, all these things here. I don't have
3:32to read through it all.
3:34But the idea here is
3:36now instead of actually going into the
3:39Shopify dashboard, you can stay in Chat
3:42GPT and Claude and Perplexity and just
3:45ask it to do something. So, now it's
3:46kind of almost like, um,
3:49you have,
3:51uh,
3:51Chat GPT as your co-worker. You just
3:53tell it to do something and it'll do it
3:55for you
3:56without you having to click a bunch of
3:58buttons or figuring out which menu to go
4:00to.
4:01And this saves you a ton of time. It's
4:04really awesome.
4:06And so
4:08So uh
4:10I
4:11have moved most of my work on Shopify
4:14into chat form, right? Whether it's
4:17using the the plugin
4:19to directly chat in the chat assistant.
4:22And what I use a little bit more of
4:24actually is actually the
4:27dev tools, right?
4:29I use Claude Code a lot connected to
4:32our Shopify store. And you can do a lot
4:34of this I mean basically all the same
4:36commands that you can in the chat
4:38assistant,
4:40but you can do even more with the dev
4:43tools. So I won't get into that too much
4:44right now. I'm I'm going to film a
4:47completely different video of all
4:48different ways um that we like to use
4:52uh
4:53the either Claude Code or Claude or
4:55ChatGPT to help run our store without
4:58actually going into Shopify admin.
5:01And it just really changes the way you
5:03work.
5:04Allows us to um
5:06do things on our cell phone or on the
5:09move. And
5:11anyway, we'll get into that a little bit
5:12more later. Keep an eye out for that
5:14next video. Okay, so now we have our
Shift 2: AI that drives itself
5:15second category for AI driving itself.
5:18Um so we're in our demo store here and
5:20we actually have this agentic sales
5:22channel.
5:23Now, when we go into here, we can see
5:25that there's going to be
5:28uh some sales that are just going to be
5:30driven agentically, right? So how much
5:33have we sold in ChatGPT? In this case
5:35zero. How much we've sold in Microsoft
5:37Copilot, and then on the Shop app
5:39itself. And so this is
5:42uh your product showing up in these
5:46in these different chat tools and these
5:48different agents being recommended um
5:52in directly in the chat and then
5:54getting purchases from those chat
5:57conversations.
5:58And
6:00you don't really have to do much besides
6:01just set up the Agent sales channel on
6:04your store and then Shopify already
6:06connects to these different
6:08these different uh
6:10tools
6:11allowing your products to surface.
6:14And so that's just something that just
6:16happened by yourself. Shopify just gives
6:17it to you and so you can actually see
6:21for example what kind of
6:23search terms are being
6:25searched in order for your products to
6:27show up. Just gives you more information
6:30on how to set up your store and your
6:32marketing to show up in these AI
6:35searches.
6:36And then next there's this Shopify smart
6:39pricing app. Right? And so it'll help
6:42you
6:44give suggestions based on AI on whether
6:47you should raise or lower your prices.
6:48It looks at your inventory. Maybe
6:50there's products that haven't been
6:51moving as much
6:52and it'll suggest lowering them. If
6:54you're running low on stock maybe it'll
6:55also suggest to raise your prices. So
6:58why don't we take a look at that? We
7:00have the smart pricing app here
7:02installed on the store.
7:04And it has these products here
7:08and suggesting to lower the prices. The
7:10suggestions here are on these products
7:12are ones that actually haven't been sold
7:15very recently so I think it's suggesting
7:17it to lower the price in order to get
7:19that inventory moving.
7:21And so these are two little AI tools
7:25that kind of do something very specific
7:27for you but it kind of makes those
7:28suggestions. It kind of um
7:31does things for you without you needing
7:33to actually make those to to drive it
7:36yourself.
7:37The most interesting one here is the
7:39Agent storefront where your products are
7:41shown to
7:42millions of more people just through
7:44their their their chats.
Shift 3: the AI coworkers coming
7:47And the final category is some AI
7:50employees that are going to be working
7:52for you that uh
7:54are going to are coming in the future.
7:56So, these features aren't available for
7:58use just yet.
7:59Uh but are really interesting ones that
8:01I
8:02uh would be
8:03excited to try when they come.
8:05So, the first is your um
8:09your uh campaign autopilot. So,
8:13the idea here is it uses AI to
8:16run your ads for you directly from your
8:18Shopify dashboard.
8:20So, we can actually go to the Shopify
8:22growth tab and then um there's an early
8:25access option to run your marketing on
8:30autopilot. And so, if you just click the
8:32button here, um you can join the
8:33waitlist.
8:35And uh when it comes out, you'll be able
8:37to give it a shot. And then the other AI
8:40employee on the way is going to be an AI
8:42sales associate. So,
8:45uh the Shopify inbox app has been around
8:47for a while, but they're rolling out a
8:49feature of adding an AI sales sales
8:51associate onto your store. So, if you
8:54can imagine when you um
8:56ins- install the app, you get this
8:58little chat box here, right? And so, if
9:00you type something, this is going to uh
9:03if you use the Shopify inbox app, it'll
9:05it'll go to your own customer support
9:08humans who can respond to it. But,
9:11they're going to be plugging in a bot to
9:13help uh
9:16manage those conversations and uh
9:18potentially help sell more products.
9:21And so, I I think it really
9:24depends on how well that execution is
9:26because there's going to be other ways
9:27to get AI chatbots into uh onto your
9:30store. Um but, this one is just going to
9:32be uh like a hassle-free version that
9:35Shopify is going to be giving you. So,
9:37hopefully it's executed properly.
9:39Uh and so, if you install the the uh
9:42Shopify Inbox app, you would just kind
9:44of turn on the agent, uh but uh it says
9:47here coming soon, so it's not going to
9:49be working just yet. But, um that's
9:51another one that I'd be excited to try
9:53out.
Recap and what matters most
9:54Okay, so that's the quick recap of the
9:55Spring Editions 26, and not
9:57surprisingly, it's mostly about AI.
10:00But, AI is genuinely getting more and
10:03more useful, and Shopify's building the
10:05tools and the infrastructure to let you
10:07use AI. And so, um we talked about uh
10:11how you can use AI to drive the store,
10:13how AI is
10:15making uh decisions and driving itself,
10:17and some AI tools that are coming in the
10:20future. Those are potential AI employees
10:22that you can uh work with once they come
10:24out.
10:25So, um the most important one, and the
10:28one that I'm most excited for, is
10:30actually using AI to drive your store.
10:33That's using Claude Code or ChatGPT to
10:37uh tell it, "Hey, as an employee, what
10:38what uh I want to do this. I want to do
10:40that." And that's, you know, your
10:42So, you're you're telling it what to do,
10:44and it's going to actually follow those
10:46instructions, and actually figure out
10:48how to do all those things without you
10:50needing to micromanage it.
10:52I'm going to film a video for that. When
10:54it comes out, you're going to see it
10:55right here.
10:56But, until then, check out this video
10:57here. This is where Andrew shows his um
11:00automated ad relay system that helps you
11:04generate Facebook ads on its own. All
11:06right?
11:07Until then, I'll see you in the next
11:09one.