Full transcript
0:00I introduced this set of strategies to
0:02the market a few years ago at this
0:04point. It's a very simple concept.
0:06There's five of them all together. We
0:08start with the confirmation page. We
0:10want to make sure that we immediately
0:11put what's known as breakout videos on
0:13the page, which give people an
0:14opportunity to start the consumption of
0:16that justification process. Am I going
0:18to show up? Do I actually want to buy
0:19from these people? I want to do my due
0:21diligence. I want to research these
0:22folks. All that can start right after
0:25the person books on the confirmation
0:26page. Then have what's known as value
0:28dense email sequences. We parrot the
0:30same messaging on the confirmation page
0:33in the emails cuz not everybody prefers
0:35to watch the videos to consume the
0:37framing info. We want to retarget the
0:39hell out of people right where we
0:40already found them with content that can
0:42also help aid the education in the sales
0:45process. This works incredibly well.
0:46It's known as the hammer them strategy.
0:49We take short-form content and we take
0:51long-form content. We try to achieve a
0:53frequency of at least 15 to 20. That
0:57means that we're trying to get
0:58short-form and long-form content in
1:00front of somebody who just booked a call
1:03prior to their call coming up. We want
1:0515 to 20 different pieces of unique
1:07content that reach that person within
1:09that period of time prior to their call
1:11happening. We also have what's known as
1:13setter best practices. This is prior to
1:15a call, you have some setters that
1:17actively reach out and they start the
1:19education process immediately to
1:21mitigate the education process happening
1:23on what you want to have as the closing
1:25call. And lastly, we have what's known
1:27as the AI manipulation best practices.
1:29People commonly outsource their critical
1:31thinking nowadays to different AI
1:33models. You want to make sure those AI
1:34models are saying positive things about
1:36you. That way you ensure that,
1:38especially when you're selling to the
1:39general public, when they go look you up
1:41actively, that that Google search
1:43overview says something positive about
1:45you. Chat, Claude, Gemini, Manas,
1:47whatever they're actively using says
1:48something positive about you. It matters
1:50so much more than you think nowadays.
1:52Back-end selling systems in combination
1:53with any of the funnels we're working
1:55will generally improve show rates, close
1:57rates, shorten sales cycles, but with
1:59call funnels, we consider it a
2:00non-negotiable. We will not launch a
2:02call funnel without back-end selling
2:03systems in place nowadays from how much
2:06impact it truly creates.