Full transcript
0:01So
0:07good, good, good, good, good.
0:13Perfect. Let's see. We have very good
0:16number of persons right here. So now
0:19welcome to the scaleup workshop. Now see
0:22I know with the webinar the webinar was
0:24exciting here guys. Was the webinar not
0:25exciting? Let me know in the comments.
0:27Was the webinar exciting? So if the
0:29webinar was exciting, I'm sure you have
0:32some some people are saying they cannot
0:33see anything. If you if you cannot see
0:34anything, please it might just be your
0:36network, right? It might just be your
0:37network. But anyways, the webinar was
0:40super exciting. So I am pretty sure that
0:43you have high expectations. You have
0:46high expectations for this workshop. So
0:49let's let's try to meet those
0:50expectations and even exceed it. Yeah.
0:52Good. Good. Good. Good. Good. Perfect.
0:54Perfect. Perfect. So now let's dive in.
0:57So uh today we're going to be touching
0:59on positioning which is the number one
1:01thing right positioning your ideal
1:04client and then generating valuable
1:07leads right not generating useless leads
1:10right so let me just tell you how this
1:12class is going to work. So everything I
1:14teach here is going to be practical. So
1:17everything I'm teaching you I'm going to
1:19do it live. Right? Some things I'm going
1:22to some things I've already done live.
1:23I've pre-built them on the slides which
1:25I'm going to be sharing with you. If I
1:26can show you this, I actually have like
1:28an entire resource pack that I'm going
1:30to share with you after. Right? I have
1:32an entire resource pack, but uh
1:37some I've pre-built while others we're
1:40just going to do it live. We'll do it
1:41live together. Right? So, what I want
1:42you to do is everything I teach, as I
1:44said, I'll do it in front of you. And
1:45then here's what I want you to promise
1:47me that you'll do. First thing, you're
1:49going to watch. You're going to watch me
1:51live. Obviously, you're going to take
1:53notes, which is very very important that
1:54you actually do take notes. Then when
1:57you get the recording or when you
1:58rewatch this, I'm pretty sure you'll be
1:59able to rewatch this session again. You
2:01rewatch and then you now implement every
2:04single thing. Now, I would have said you
2:05should implement while we are watching,
2:06but the truth is your mind is just going
2:08to be divided and I'm not sure everybody
2:09watching me here has a laptop or two
2:11phones or whatever. Right? So, do you
2:13promise that after this session you're
2:16going to implement? Do you promise me?
2:17Let me know in the comments. Say I
2:18promise. I promise. Say, I promise. Let
2:21me know. Do you promise that after this
2:23session, you're going to take notes or
2:25during this session, you're going to
2:26take notes? And then after this session,
2:28every single thing I teach you, you're
2:29going to implement because I'm actually
2:30going to give assignments and I'm going
2:32to expect uh your assignment tomorrow.
2:35I'm going to expect the solutions or
2:37whatever to your assignment tomorrow.
2:38Good, good, good, good, good. I can see
2:40a while. I can see Toby. I can see
2:43Emmanuel. Uh a lot of you guys are
2:45promising. That is perfect. Perfect. So
2:48now what I'm going to be teaching you is
2:50how to become a freelancing plug. I
2:52talked about this in webinar but I'm
2:54going to still explain like dive into
2:56this very well. Right? I'll teach you
2:59how to be a freelancing plug. Number
3:00one, I'll teach you how to identify your
3:03ideal client and then when you identify
3:05your ideal client, find out where they
3:07hang out, which is very important. Now,
3:09how to validate that a business needs
3:11you because see some businesses, they
3:14might even need your services, but they
3:15will not be able to pay you. So that's
3:16also something that we're going to look
3:17at very very seriously right can this
3:20business pay me right and then how to
3:22find the decision maker in any
3:24businesses in any business because
3:26smaller businesses you can reach out to
3:28the founders and then they will respond
3:29to you immediately but then larger
3:31businesses it might not be the founder
3:32that you reach out to you understand the
3:34founder might not even be the person who
3:35is going to who's going to hire you who
3:37is going to take you to the so even if
3:38you reach out to the founder and they
3:40respond they would probably just connect
3:41you oh reach out to this person or they
3:43would CC somebody else in the email you
3:45get what I
3:46and then I'll show you how to build a
3:48list of 100 qualified potential clients.
3:51Now, as I said, this is going to be a
3:53very very practical class. So, the
3:55slides that we have are actually not
3:57much, right? The slides that we have are
3:58actually not much because I'm going to
4:00be going from slide and then I would go
4:02to browser, from slide to browser, from
4:04slide to browser, that sort of thing.
4:05Yeah. And in addition, I'm going to add
4:09one more thing that I did not promise
4:11you something that nobody is going to
4:14teach you, right? or that nobody is
4:15actually saying out there. How can you
4:18create proof that you've never that you
4:20can do the job even if you've never had
4:22a single client in Indonesia? So let's
4:24say let's say you see that oh this
4:26client or this type of business is the
4:28perfect type of business that I would
4:29love to work with but I've not worked
4:31for this type of business before. How do
4:33you create proof to show them that you
4:35can do the job? You understand even
4:38before you even do the job, right? And
4:40I'm not talking about portfolio guys.
4:42This is not even about portfolio. So
4:44that's also something I'm going to teach
4:45you. So make sure you stay to the end
4:46because that's the last thing I'm going
4:47to share. But obviously I want you to
4:49stay till the end. I want you to stay to
4:50the end. So that's the last thing I'm
4:52going to share. Now remember the whole
4:55scale of system that we're using is
4:56three steps which is positioning,
4:58prospecting, and then outbound. So today
5:01we're covering positioning and
5:03prospecting, right? Plus that proof, the
5:05whole proof thing I talked about. While
5:07tomorrow we're going to talk about
5:08outbound and then how you get paid from
5:10this client. So let's start with
5:12positioning. Now remember what I told
5:14you about being a freelancing plug,
5:18right? So if anybody comes up to you and
5:20then asks you what do you do? Now
5:23obviously I'm talking about this in a
5:25literal sense and what I mean by in a
5:27literal sense is like in the online
5:29sense of things. So you get what I mean
5:31right? So what we mean is online but I'm
5:33talking about like physically. So
5:34somebody comes to you and say what do
5:35you do? Remember I said never answer the
5:38question until you know what the person
5:40does. I don't know. So, never answer the
5:42question until you know until you have
5:44enough information about the person. So,
5:46if an e-commerce founder, right, comes
5:48up to you and and then asks you, "What
5:51do you do?" Right? Will you just say,
5:53"I'm a graphics designer." No. Right?
5:56You're going to say, "I'm a graphic
5:57designer who helps e-commerce brands
5:59design blah blah blah." You get what I'm
6:01trying to say? If you're a uh video
6:04editor, for example, let's say you're a
6:05video editor and somebody who hosts a
6:08podcast, right? Maybe a podcast post
6:10comes up to you and then ask you what do
6:12you do? Will you just say you're a video
6:13editor? No. Will you will you say you're
6:14a video editor for e-commerce brands?
6:16No. It depends on who the person is. Am
6:19I making sense? That's what I mean by
6:20you are going to be a plug. You plug
6:22yourself depending on who the person is.
6:25So, for example, you can say, "Oh, I'm a
6:27video editor and I help um I help
6:30podcast host." You understand? Turn one
6:32long episode into a week-long clip or
6:35turn, you understand what I'm trying to
6:36say? or just create create 20 clips for
6:38every episode. You get what I mean,
6:40right? Again, that's what I mean by be a
6:42plug. I'm just recapping this. I already
6:44talked about this already, but I'm just
6:45recapping this. Let's say just in case
6:46maybe you missed that in the last
6:48webinar. So, again, if somebody comes up
6:50to you and ask you, "What do you do?"
6:51And you say, "I'm a graphic designer."
6:52That's exactly why you're earning cheap.
6:54So, what we're going to do is we're
6:56going to fix it permanently. Now, I'm
6:58going to be using myself as an example.
7:00But please, every single thing I teach,
7:02right, is replicable. I'm using myself
7:05as a copyriter as an example because I
7:06am a copywriter. You understand? So I
7:08can give like the best uh examples using
7:11myself and using my actual experience.
7:14Right? So this is the plug formula. Now
7:16the plug formula is I help specific type
7:20of business achieve specific sort of
7:23result through and then you mention your
7:25skill. Now I'll tell you uh let me show
7:29you let me show you how I built mine
7:30right? Let me show you. And I already
7:31had this pre-built already, but let me
7:33just show you how I built mine. And it's
7:35going to be a bit messy. Now, this what
7:37I mean by it's going to be a bit messy.
7:38So, now if right now I'm an AI powered
7:41copywriter and I I I'm focused currently
7:46on writing emails. Okay, let me show you
7:48again. Somebody said I should show it
7:49again. So, write it down. Write it down.
7:51I help specific type of businesses of
7:54business, sorry, achieve specific
7:57results through your skill. By the way,
7:59you don't have to write it. I can just
8:00screenshot. Are you guys not watching me
8:01on your phones? Screenshot now.
8:02Screenshot so we can move on. Are we
8:04good to go? Right, Matilda? Can we move
8:06on? Perfect. So, as I said, uh, let me
8:10build mine. So, now I could say I'm an
8:12AI powered email copywriter for
8:14e-commerce businesses. Now, oh god, I I
8:17put the answer already. But guys, tell
8:19me, is this good? Tell me in the
8:21comments. If somebody asks me, what do
8:22you do? And the person is an e-commerce
8:24founder and I say, I'm an AI powered
8:26email copywriter for e-commerce
8:28businesses. Tell me in the Tell me in
8:30the comments, is it good? Is it good
8:31enough?
8:33Is it good enough? Let me know in the
8:35comments. I've already given you the
8:36answers. I've given you the answer
8:38actually. But let me just know in the
8:39comments. Let me see. Is it good enough?
8:41If I just go and say I'm an AI powered
8:43email copyriter for e-commerce
8:45businesses. No, it's not good enough. I
8:47promise you, you're only saying no
8:48because I've already put the answer
8:49here. Eh, so you saying no because I've
8:52already put the answer here. Right? So
8:53it sounds okay. It sounds okay. But the
8:56truth is it's still generic because too
8:58many people can say the exact same
9:00thing. So what I now need to ask myself
9:03is what does my work actually change for
9:07the business? And that's also something
9:08that you need to ask yourself. One
9:10second please. Perfect. That's something
9:12that you also need to ask yourself. What
9:14does your work, you as a graphics
9:16designer, you as a virtual assistant,
9:18you as a whatever it is you do, what
9:20exactly does your work change for the
9:23business? So now me, let's say I'm
9:24reaching out to e-commerce brands to
9:26write out to write their emails. I could
9:27say, you understand? If I just say maybe
9:29I would write better emails than you're
9:30currently getting. It's like it's still
9:32not a result. Now I could say more sales
9:35that they will make more sales, right?
9:37But if I say they'll make more sales,
9:38it's still too vague. It is still common
9:41to what they are hearing every single
9:43time. So now, but here's something
9:44specific that my emails do. Now you know
9:48when you reach out to a company maybe
9:49you just found the company through ads
9:51or you somebody told you about the
9:52company and then you buy from them a lot
9:55of times and I'll show you an example of
9:57a very big company international company
10:00that actually functions in Nigeria that
10:02is having this is doing this exact same
10:04thing right so when I reach out to you
10:08you uh I buy something from you you
10:10email me oh thanks for your order blah
10:12blah blah 90% of the time right 90% of
10:17the time.
10:20Um,
10:21sorry, let me just get my train on. I
10:23think they just they just brought light.
10:24Sorry.
10:25But anyways, so 90% of the time they
10:27just abandon me after that first point.
10:29They just they just like abandon me and
10:31then I never get any emails. I never get
10:33anything. So what my emails do, my
10:35emails will help you turn customers who
10:37have already bought once is going to
10:39increase their lifetime value. Now what
10:40does it mean to increase their lifetime
10:42value? Is to make sure that they buy
10:43again and again and again. Now it's
10:45called what? is called retention, right?
10:48It's called retention. Retention that is
10:50specific. I can put a number on it and
10:52almost nobody in my space is claiming
10:53it. Why? Because everybody is just being
10:55too vast, right? So now here is my own
10:58plug statement right now. I say I help
11:01e-commerce brands turn one-time buyers
11:05into repeat customers through AI powered
11:09retention email systems. Now guys, is
11:11this better than what we had before?
11:15Is this better than saying I'm an AI
11:17powered I'm an AI powered email copyer
11:19for e-commerce businesses? Is this
11:21better than what we had before? Saying I
11:23help e-commerce brands turn one-time
11:26buyers into repeat customers through AI
11:29powered retention email systems.
11:31Exactly. Right. And the crazy thing
11:33about this is I could tell this exact
11:35same thing to 100 e-commerce brands.
11:39Right. By the way, again, we're not
11:42using freelancing platforms here. By the
11:43way, every single thing we're doing
11:44here, we're not using freelancing
11:45platforms, but I can send this to 100
11:48e-commerce brands and they'll be like,
11:49"Oh yeah, I actually want to work with
11:51this guy. Oh yeah, this guy can actually
11:52help me." You get what I'm trying to
11:54say? Now, I want you to take note of
11:56something because the mistake that a lot
11:58of people make because whether we like
11:59it or not, a lot of people use AI.
12:01Everybody uses AI these days, right? But
12:04you guys, you make AI the key point. You
12:07make AI the key point. And you never
12:08want to make AI the key point because
12:10what whether you like it or not, clients
12:13don't hire you because you use AI.
12:15Companies don't hire you because you use
12:17AI. Now they care about the result. Is
12:20AI going to make you faster? Then that's
12:22something you want to put into. Is AI
12:23going to make you maybe deliver the work
12:25better than that's something you want to
12:26put. They care about the result and then
12:28how you do it is what you put last.
12:31That's why you see that even though I
12:33say I am an AI powered copyriter, I did
12:35not put it until what the end where I
12:37say okay I use AI powered retention
12:39email systems. Right? So it's the exact
12:41same formula but then with different
12:43skills and what I want you guys to do
12:44for me right now I have an assignment
12:46before I show you guys some before I
12:47start giving you guys more examples. But
12:49what I want you to do for me right now
12:51in the comments is I want you to write
12:53yours. If you're a designer write your
12:56own right now in the comments. So I help
12:58dash achieve dash through dash right let
13:02me know write your own in the comment
13:03that's your first assignment that's your
13:05first assignment it's it's not an
13:06assignment it's actually a class it's a
13:08classwork so write it down right now I
13:10want to see it in the comments I help
13:12dash achieve dash through dash so I want
13:15you to write yours right now and drop it
13:16in the comments I'm waiting I'm waiting
13:18I'm waiting I'm waiting I'm waiting I'm
13:19waiting right so let me just give you
13:22some more examples why you're giving me
13:23yours so a graphics designer can say now
13:26a typical If you somebody ask comes to
13:28you and say oh yeah I'm a graphic
13:29designer it's common everybody anybody
13:31can be a graphic designer but if you say
13:33I help supplement brands stand out on
13:35social media through scroll stopping
13:38creatives you're competing with a
13:40handful perfect I've seen Abdul Rahim
13:43Abdim has given his own you guys just
13:45keep dropping just keep dropping it I'm
13:46going to vet it I'm going to vet it just
13:48keep dropping yours just keep dropping
13:49yours in the comments right so a
13:52graphics designer who is creating who
13:54can create maybe like social media post
13:55and all of that Right? Instead of you
13:57just saying, "Oh, I help I help
13:59supplement brands or I help health
14:00health care brands or health and
14:02wellness brands create uh beautiful
14:06graphics for their social media." No,
14:08you say I help supplement brands stand
14:10out on social media through scroll
14:13stopping creatives. Please wy don't
14:16don't spam it. Once you type it once,
14:18I'm going to see. Don't worry, I'm going
14:19to get back to it. Right. So now a video
14:22editor can say I help business
14:25podcasters turn every episode into a
14:28week of viral clips.
14:32So now let's go through some of the ones
14:34that we have in the comments. Yeah. So
14:35we have I help real estate businesses
14:38achieve more clients and grow their
14:40online presence through creating simple
14:43website where clients can easily that is
14:46too long. In fact, I'll even say it's
14:49too long. I'm saying you're trying to do
14:50too many things at the same time, right?
14:52Are you trying to help them get more
14:54clients or are you trying to help them
14:56grow their online presence? What is the
14:58one thing? What is the one thing? If you
15:00actually dig deeper, what is the one
15:03thing that they need? What is the one
15:04problem that you can help them solve?
15:06So, Simon says, "I help small businesses
15:08achieve more sales and turn visitors."
15:10Again, you guys are doing the exact same
15:12thing. You're trying to do too much,
15:15right? I'm talking about the one thing.
15:17What's the one problem? I'm not saying
15:18you should help them do two things,
15:21right? What is the one thing that you
15:23can help them with? Now, Patbasi says,
15:25"I help e-commerce skincare brands
15:27achieve 60%
15:30rate." I don't know what you mean by
15:31rate. Through scroll stopping creatives
15:32that convert. Now, I love that. I love
15:34that. Although obviously you have to um
15:37frame it better, right? But that is that
15:38is much more better, right? So, uh
15:41Goodwill says, "Helping B2B companies
15:43fill their sales pipeline." Oh my days,
15:46this is beautiful. Perfect goodwill.
15:49Perfect. Perfect. That is perfect
15:51goodwill, right? So, we have so so many.
15:54We have so so many. I help business
15:56brands stand out of the crowd through
15:57eye-catching visuals and tell more about
15:59them. That is good. I help coaches gain
16:02more customers through effective email
16:04marketing. That works. That actually
16:06works. That actually works. I help real
16:08estate HVAC real estate or HVAC to gain
16:11leads through go high level. Again, you
16:13either want and I'm going to explain to
16:15you how you can actually reach out to
16:16multiple types types of clients at the
16:18exact same time, but for every person.
16:20So, if a real estate agent come to you,
16:22will you say I help real estate and age
16:24people? No, you're not going to say
16:25that. You're just going to say I help
16:26real estate people. If it's age people,
16:28now again, I'm not asking you to niche
16:29yourself. I'm not asking you to to niche
16:32down. Remember, being a plug means you
16:35can plug yourself into any situation.
16:38And because we know this type of people
16:39that we are reaching out to, it's
16:40important that you're able to define
16:42this because when you define this,
16:44that's what that's what's now going to
16:45define the type of clients that we're
16:47going to reach out to. You understand?
16:48That's our outbound more or less. Now,
16:51if you don't have any niche experience,
16:53let's say you're still you're still a
16:55bing freelancer, you've not made a lot
16:56of money or you've just done simple
16:58simple work for 50k here, 100k there,
17:00you understand? And you actually want to
17:02dive into the international market,
17:03right? So one thing you can do, one
17:05thing you can do is look at the clients,
17:07the Nigerian clients that you've worked
17:09with, the Nigerian companies that you've
17:11worked with, the Nigerians who have
17:13actually paid you for your work, right?
17:15Look at what they've done or look at the
17:18work that you've done for them. And then
17:19you could actually go and look for
17:20people abroad who are offering the exact
17:22same service or similar service, you
17:24understand? And then plug yourself into
17:26it. Because if you say uh I help
17:28e-commerce brands, they don't care if
17:30the e-commerce brand that you helped is
17:31a Nigerian e-commerce brand or in Ghana
17:34as long as what you've actually helped
17:36e-commerce brands. You get what I mean,
17:37right?
17:39So what you want to do is so if you've
17:41worked with only Nigerian uh
17:44say I'm a web developer and I haven't
17:45earned shishi. Don't worry, that's why
17:47you're here now. Things are about to
17:48change, right? So if you work with any
17:50Nigerian company then you can just find
17:52a way to you understand find their uh
17:55international equivalent more or less
17:57right and one thing you don't want to do
17:58is you don't want to overthink things
18:01now why I say you don't want to
18:02overthink things is because you can
18:04always switch so let's say you reach out
18:07to 30 businesses and then nobody replies
18:11right maybe you reach out to 30 skincare
18:13e-commerce skincare brands that you want
18:16to do so so for them maybe as you said
18:18create scrolls stopping creatives for
18:20their social media and nobody replies.
18:23Maybe that's just not a problem deep
18:25enough for them. So what you do is you
18:27just adjust the niche. Okay, who exactly
18:29do I want to reach out to? You never
18:30abandon the skill because I have this
18:32belief that as long as people are making
18:34money from anything, I can also make
18:36money from the thing. What that means is
18:38as long as they are graphics designers
18:40getting paid 100 $50,000 plus, right?
18:45Then I can also earn $50,000 plus as a
18:47graphic designer. The market is never
18:49saturated,
18:51right? There there always there will
18:52always be a lot of graphic designers.
18:54There will always be, right? But the
18:56market is never saturated, right? So now
19:00one more thing before we go on, right?
19:01So a plug statement says who you help.
19:05So after you've said after you found out
19:08who you help, then what's the next thing
19:09to do? The next thing to say, okay, what
19:11problem do you want to solve? And I
19:14noticed that that is now a lot of you
19:15guys that are typing, okay, I help
19:18contractors achieve more bookings
19:19through website design. I help Right.
19:23All good. Yeah. But we are still focused
19:25on what you do. So now let's get into
19:29the problem which is what you are going
19:31to help them solve because that's what
19:33they care about. They don't actually
19:34care about you. Like it or not, they
19:36don't care about you. They care about
19:37how you help them solve their problems.
19:39Right now I put this I said you cannot
19:41spot a gap if you've not even decided
19:44what you're looking for. So
19:48let me explain to you how it works for
19:49me. So for me now as an email copyriter
19:53or as an e-commerce email copyriter AI
19:55power blah blah blah right. So what
19:57happens is so for example you I want to
20:00go and okay I ordered something from
20:01Orrimo. So Or is actually the company
20:03that I was talking about and I'm going
20:04to I'm going to show you something
20:05right? Or in fact let me just let me
20:07show you. So, let me go to my Gmail
20:09right now and I'll search Oro.
20:13So, let me just search for Oro.
20:18So, let me search for Oro. Now, I
20:20ordered something from Oro very
20:23recently. The order is now I order I
20:25order things a lot from Oro actually
20:27because I do like Oro.
20:29I order something from arrival of almost
20:31200,000 naira and I guarantee you after
20:35this your order has been successful
20:37successfully placed and then maybe they
20:38will say your order has shipped and then
20:40after your order shipped because you can
20:41see they've look at all the emails I've
20:43gotten from Oro oops we forgot some
20:45dance for cat abandonment your order has
20:47shipped this is when whatever I ordered
20:49get shipped right then your order has
20:52been successfully placed then what else
20:54your order has shipped notice of order
20:56payment successful that's when when I
20:58when I pay for any order. You see, it
20:59comes up, hey, you've paid for your
21:01order, blah, blah, blah. Your order
21:02shipped this. Now, Oro launches new
21:06products almost every month.
21:09How come is it that they don't send me
21:12emails selling their new product knowing
21:15that I am a good Oro customer, knowing
21:17that I actually order from Oro every
21:19single time?
21:22Do you understand what I mean? Right.
21:24So, now I know that this company Oro
21:27needs my help. How many of you guys know
21:28or? You guys know Or I'm not just
21:30talking about a random company because I
21:32actually try to make it make sure it's
21:33it's a relatable branch. Do you guys
21:35know or let me know in the comments? Do
21:37you know
21:44exactly right? So, let me just make sure
21:47this is okay. This is perfectly live. So
21:50I ordered from Oro and every single time
21:52I order from Oro the only emails I get
21:54is whether maybe I leave the cats then I
21:56will get a cat abandonment email as if I
21:58did not complete order but then when I
21:59make payment they'll tell me oh yes your
22:01payment is successful then after after
22:03I've made payment then they will say
22:05maybe your order has been placed your
22:06order has shipped and then after that
22:08nothing else but again as I've said
22:10these guys launch new products almost
22:13every month if not even every two weeks
22:16they are always launching new products
22:18and not for once have they actually sent
22:22me emails that is introducing me to some
22:24of their new products especially new
22:27products that are similar to things that
22:29I have already ordered. For example, I
22:31have like two I have two headsets. I
22:33have like four airports because anytime
22:36people come to my house, they can just
22:37take it. They will just say ah let me
22:38take they will just take it and then I
22:39just keep ordering and then anytime a
22:41new airport comes out they will not come
22:42and they will not send me an email know
22:44as somebody who keeps ordering. You get
22:45what I'm trying to say right? So now I
22:48know that Orion needs my help. Why?
22:50Because they have issues with customer
22:52retention. And these people are spending
22:54a lot of money running ads. So what I
22:56want you to do is I want you to think
22:58right any business your perfect client.
23:02Let me just put it your perfect client.
23:04What is that one problem?
23:07In fact, let's not let's not let's not
23:08let's not let's not shrink it down to
23:11one. Let us mention like this like three
23:13problems.
23:15three problems that your perfect client
23:18is going to have to make them need you.
23:21For example, if you open their if you
23:23open their website and their social
23:25media, is it looking like two different
23:27companies? Know some people some people
23:29their websites their their colors and
23:31everything is blue and then you go to
23:33their social media and then they doing
23:34white and black or green. You
23:36understand? There is no uniformity. So
23:39tell me in the comments, right?
23:42Sorry God, can you hear me? Some people
23:44are saying they cannot hear me. Cu, can
23:45you hear me?
23:47>> Yeah, I can hear you loud and clear.
23:49Please go ahead.
23:50>> Okay, perfect.
23:52>> Yeah.
23:52>> So, what I want you to do is go into the
23:54comments and tell me what is that one
23:56problem that the perfect client who
23:59wants to hire you has. What is that one
24:02problem based on your skill? So, for
24:03example, let's say you're a virtual
24:05assistant, right? Is your client still
24:07responding to messages by 11 p.m.? You
24:11get what I'm trying to say? So, he's a
24:12busy founder that still responding to
24:14messages by 11 p.m. because these are
24:15messages that he still has to that he
24:16still has to respond to or you get my
24:18friend still important messages or is he
24:20responding to emails by himself
24:23because it can be stressful, right? So,
24:26let me know what is that one problem.
24:29What is that one problem that any client
24:32that's your ideal client? Perfect.
24:35Perfect. So, Oko says low ranking on
24:37Google search and that is perfect
24:38because you could actually see YOU COULD
24:40CHECK OUT THAT IS something that you
24:42could you could see that okay yes this
24:43client look at their keywords now and
24:45you search that keywords on Google you
24:47see that okay what's happening you get
24:49they're not ranking they have like 10
24:50other companies ranking before them or
24:52maybe they're not even in page one at
24:53all maybe they're not even in page two
24:55at all so these are problems that you
24:56can actually see because if you give
24:59problems that you cannot see then how
25:00will you know exactly that they have the
25:02problems exactly mater says website slow
25:04load heavy images, poor SEO. Exactly.
25:07And those are things that you can
25:09actually see if you just say conversion.
25:10Conversion is not good. How do you know
25:12if a if a company is converting or not?
25:16Right? How do you know if a company is
25:18converting or not? Let me let me ask let
25:19me let me let me let me let me show you
25:21something. Right? So, let's say let's
25:22say I'm reaching out to different let's
25:23say I'm reaching out to different um to
25:26different e-commerce brands. As I've
25:28said, I could open let me put Riffra,
25:32right?
25:33Refra baby. There's a company called
25:35Refra Baby. This is a company I worked
25:36with actually. I could open Refra Baby,
25:40right? Scroll down. Cancel. Scroll down.
25:44Where is this your newsletter part?
25:46Right. See here. So, I could scroll
25:48down. This is not even a newsletter.
25:50This one is for discount, right? Because
25:52almost almost look at it right here. I
25:54could scroll down. I could just put my
25:56email, right?
25:58Mhm. I could put my email and then
26:01subscribe. And you could just create
26:03like again this is for me as an email
26:05copyriter. I could put my email and then
26:08subscribe and then go and start checking
26:09okay what are the emails they sending to
26:10me are the emails good. Now I used to do
26:13this majorly when I was working with
26:14fintech companies. I I was heavily
26:16helping fintech companies uh write their
26:19web copies right especially startups
26:20that just got that just got funding
26:22right their web copies. So what I'll do
26:24again I'll show you exactly how to
26:26actually get these guys but I'll just
26:28scroll through. Once I just scroll, I
26:29can actually see the problem that their
26:31web copy is bad. You understand? So if I
26:33can see the problem that their web copy
26:34is bad, then it is easy to solve.
26:37I don't know if you understand, right?
26:39It is easy to solve once you see the
26:41problem. So that's why I say conversion
26:43is not good. How do you know that they
26:46are converting? How do you know that
26:47they are not converting? How exactly can
26:49you prove? You understand? So we've
26:52gotten a lot a lot a lot. Sales pipeline
26:54is empty or inconsistent.
26:57again, how do you know? How do you know
27:00for sure? Get what I'm trying to say?
27:02How do you know for sure? It has to be a
27:03problem that you can diagnose because if
27:06not, you just be shooting arrows. And
27:08again, that's why there are a lot of
27:09things that you can do for any
27:10particular business, right? I could
27:12either write a business's web copy or I
27:14could write their their email flows or I
27:16could write campaigns or I could you get
27:18what I'm trying to say? There a lot of
27:19things, but I'm going to focus on
27:21problems that I can see, right? I'm
27:24going to focus on problems that I can
27:25see. Now, step two is prospecting,
27:29right? So, now for this one, you have to
27:32ask yourself four questions. Don't worry
27:34guys, we're actually going to do like a
27:35Q&A after this. So, that's perfectly
27:37fine. So, anything you just take note of
27:39your questions. I'm going to answer
27:40every single one of them. Right.
27:42Perfect. Perfect. This is perfect.
27:44Right. I just saw somebody put now if a
27:47brand has 10,000 followers or has 20,000
27:52followers but then their post is getting
27:5410 likes, 20 likes, you know that they
27:57have a problem. You get what I'm trying
27:59to say? You know that they have a
28:01problem and that is a problem that you
28:02need to solve. By the way, you don't
28:03need proxy or VPN or any of those. Back
28:05in the days that I used to use proxy and
28:08I don't I just used to use VPN for some
28:09of these sites I did not to open for me
28:11in Nigeria. But all of them are are open
28:13right now. Right? So now let's create
28:17your ideal client. Let's create your
28:19ideal client. So now there are four
28:21questions that you need to know. If this
28:24person is your ideal client, remember I
28:26said I'll teach you how to validate,
28:29right? There are a thousand e-commerce
28:31brands. Which one is my ideal client?
28:35Right? So the first thing you need to
28:38know is what industry are they in?
28:41Right? What industry are they in? Now,
28:44for mine, sorry, for mine, they are
28:47usually D2C. That that's direct to
28:49customers, which is e-commerce brand
28:51more or less, right? So, I know, okay,
28:52generally it's e-commerce. Then, what
28:54size is the business? Again, guys, I'm
28:57still going to be breaking this down. As
28:58I said, there are some things I've
28:59already pre-created I'm going to be
29:00showing you in this slides. And then
29:01there are also a lot of things that we
29:03are also going to go and be doing
29:04outside of slides, right?
29:07So number one, what industry are they
29:10in? Very very important. Number two,
29:13what is the size of the business? Do you
29:15want to work with businesses that are
29:16just like the founder alone or the
29:18founder and two others? Or do you want
29:19to work with bigger businesses where
29:20they are like 10 plus, 30 plus people in
29:23the businesses? You understand? Where in
29:25the world are they? Are you reaching out
29:27to businesses in the US? Are you
29:28reaching out to businesses in the UK?
29:30Are you reaching out, you get what I'm
29:31trying to say? In Canada, where in the
29:34world are they? And then finally, and
29:37this is the one that everybody skips, do
29:40they actually spend money?
29:44Right? Take this down, guys. Number one,
29:46what industry are they in? Number two,
29:48what size is the business? Number three,
29:50where in the world are they? And number
29:52four, which is actually the most
29:53important.
29:55Do they spend money? Right? So now, why
30:00I said do they spend money is important.
30:01And how exactly do you know if a
30:04business spends money right now?
30:08If a business doesn't spend money, if
30:09you're not interested in spending money
30:11or you cannot confirm anywhere that they
30:12actually interested in spending money
30:14and if there's a very high possibility
30:16that even if they like you, they
30:17probably will not be able to pay you
30:18what you're worth. Now remember, we're
30:20looking for two things. We're looking
30:21for two clients to pay you at least
30:23$1,500 per month. That is a start,
30:25right? Then from there, you can grow and
30:27grow and grow and grow. But for now,
30:29we're looking for two clients, right?
30:31We're looking for two clients who will
30:33pay you at least $1,500 each every
30:36single month. Whether you are doing it
30:37longterm or you just want to do a
30:38project and then you get to the next one
30:39and then the next one and you get right.
30:43How can you confirm that they pay? Now,
30:45how do you confirm if they pay? Again,
30:47I'm going to show you this practically.
30:49Number one, you check that they running
30:50ads. I could easily check. Let me show
30:52you. You could just search for meta ads
30:54library, for example. You search for
30:58meta ads library. You could also check
30:59for Tik Tok ads library. So Tik Tok has
31:02a creative center, right? Let me just
31:03search for Tik Tok ads library. Tik Tok
31:05has a creative center, but Tik Tok's
31:07creative center is just going to be
31:09showing you ads that are really that are
31:10really really performing well. But the
31:12ads library is going to show you
31:14everything from ads that are performing
31:15well to ads that are not performing very
31:17well. You understand? So again, right
31:19here we're checking how do we know that
31:21these businesses actually spend money.
31:23So for example, now I could come here.
31:26No, I don't want to use all. I want to
31:27use United States.
31:29[snorts]
31:30United States ad category. I could
31:32choose all ads. And then let me think of
31:34what is one keyword. So now remember for
31:36for me now, let me reach out to a
31:39a skincare brand, right? So let's say
31:42let me let me just run you guys through
31:43before. Don't worry, we're going to come
31:44here. Let me just run you guys through
31:46again. As I said, we're going slides to
31:47this thing. So let me just run you
31:48through the slides. So for example, so
31:50this is my own ideal client profile. And
31:52so I built two ideal clients profiles
31:55which is also perfectly fine. And I will
31:57explain to you why I built two ideal
31:59clients profile. And I will also explain
32:00to you why you should also have two
32:03ICPS. Right now my number one ideal
32:06client are the direct brands. Now this
32:09is a direct customer e-commerce brand.
32:12Either they in beauty, skincare,
32:14apparel. I've worked with companies like
32:16this. These companies have done you
32:17understand. I've worked with them
32:18delivered very very well for them. my
32:20ideally they making between 30,000 to
32:23$300,000 per month right they in the US
32:26or UK or Canada they using Shopify and
32:30they are running ads that is also very
32:32very important to me that they running
32:33ads now if they are making $30,000 to
32:36$300,000 then I know that okay yes they
32:38are actually big enough to have a budget
32:40to pay me you get what I'm trying to say
32:42right but then they are still small for
32:44them not to have like in-house what you
32:46mean by in-house retention team by maybe
32:48just they've already hired like a team
32:49team of copywriters who will be writing
32:51copies a team of designers and you get
32:53what I'm trying to say right so they
32:55prefer to hire out so added number two
32:58now so this is first direct brand and
33:00again this can work for everybody and
33:02this is something that I do every single
33:04time anytime I'm creating the list of
33:06clients to reach out to number one I go
33:08directly which is direct to these
33:10customers and then direct to this client
33:12right again in this case we're using
33:14what an e-commerce brand whether they in
33:16beauty whether they are in skincare
33:18whether they're in par you understand
33:20those are like my three top ones I've
33:22also worked with a lot of gaming
33:23companies so again and then number two
33:26agencies right so personally as an email
33:30copywriter I can reach out to retention
33:32marketing agencies now why should you
33:34reach out to agencies sometimes because
33:36agencies will always need good for
33:39example email and SMS retention
33:41marketing agencies will always need good
33:42copywriters right and one agency if
33:46you're doing working with one agency
33:47they work with multiple brands
33:49So, and you can do this with almost
33:52every skill. So, let's say for example,
33:53you're a designer, you can reach out to
33:55design and branding agencies and then
33:57you can now reach out to your direct
33:58clients. If you're a video editor, you
34:00can actually reach out to their content
34:02agencies, their content, their podcast
34:04production companies that you can reach
34:05out to. And then again, there's your
34:07direct clients for virtual assistants.
34:10Do you guys know what OBM agencies are?
34:11Let me show you.
34:14Right, let me show you OBM agencies.
34:16Now, these are agencies that hire
34:19virtual assistants. These are agencies
34:21that help big companies, connect big
34:24companies with virtual assistants that
34:26are working under their agency. You get
34:28what I'm trying to say? So, these guys
34:29because they are always getting more
34:31companies to work with. Let me increase
34:33my phone size so you'll be able to see
34:34this well cuz I'm looking at it on my
34:36phone, right?
34:39The font size is not really changing. So
34:41now because they are always working to
34:44get new companies in their portfolio,
34:46they also always need skilled
34:48freelancers. You understand? So there
34:50are a lot of uh OBM agents, online
34:52business management agencies out there,
34:54right? Let me continue sharing my
34:57screen. So what I do when I'm hunting
35:00for clients is I hunt for two sets.
35:02Number one is I just go directly. This
35:04is the exact client I want to work with.
35:07And then number two, I hunt for
35:09agencies. The good thing about agencies,
35:11the good thing about agencies are
35:14agencies will pay you steadily. They
35:16will always have work for you and you'll
35:18be able to build very good portfolio
35:20with agencies. Why? Because you're going
35:22to be working with different type of
35:24clients at the exact same time. An
35:26agency is probably not just going to
35:27pair you with one client. They would
35:29probably pay you because if you're
35:30working from under their agency, you'll
35:31be doing some work for different type of
35:33clients, right? So this is something
35:34that you can do for any any any skill at
35:38all or almost any skill at all actually.
35:40So right so now uh what was I I wanted
35:42to show you guys something on meta ads
35:44library right good good so I wanted to
35:47show you how do you know companies that
35:49are running ads so for example let's say
35:51I'm reaching out to skincare brands
35:54now what is a keyword that is common
35:56with skincare brand I'll say like SPF
35:59right so I could just search SPF
36:04so I could search SPF and then just
36:05search the exact phrase SPF
36:11Um, [snorts] and then let's go to Tik
36:12Tok ads.
36:14So, Tik Tok ads, Tik Tok ads library is
36:16a bit different because you mostly only
36:20see for Europe. You will not see for
36:22United States. You will only see for
36:24Europe most times.
36:28Let's see if meta. Okay, perfect. So,
36:30now I'm not even looking at Amazon. I'm
36:32not looking at Amazon. I'm not looking
36:33at Walmart. Again, I'm looking for
36:35direct companies. Now look at this one.
36:37Lar Ro was now I know that this is a
36:40company that is running ads which means
36:42they have a budget. So they running ads
36:44to their product. I can keep on
36:46scrolling. Jane
36:48I don't even know. I don't even is this
36:50a Nigerian or let me see that doesn't
36:53even sound like a Nigerian this thing
36:55but we [snorts] have Jane we have
36:57Neutrogena. Now this is a company that
36:59what they have a budget they are
37:01spending money. Now this is base. This
37:03is another company. Again, I'm not even
37:04looking at again we ignoring Amazon. We
37:07are ignoring Walmart. We're ignoring all
37:09of that, right? We're looking at actual
37:11companies. Even Sephora is too big a
37:12company. I'm even going to ignore
37:14Sephora too. You understand? But you can
37:16actually scroll, search keywords and
37:18find companies that are willing that
37:21that they you know that they are
37:22spending money, right? So you know that
37:24they are bringing in customers and the
37:26fact that they are spending in money and
37:28they are most likely making money means
37:29they will also have money to pay you if
37:31you are able to solve a problem for
37:32them. Does that make sense guys? Let me
37:34know in the comments if that makes
37:35sense.
37:37Before I move on, let me know in the
37:38comments if that makes sense. I'll do
37:40the exact same thing on on Tik Tok. I
37:42could just search SPF on Tik Tok.
37:45Right. And then right here you'll see a
37:47lot of this is Apapila Gabby Wilok
37:51UK. Again for Tik Tok for Tik Tok you
37:54mostly focused on European countries
37:55mostly not Nigerian companies right so
37:58mostly I said Nigerian North American
38:00companies so for Tik Tok their ad
38:02library you mostly and only see actually
38:04for currently they only show for
38:06European companies right Matilda says is
38:09this is this applicable to web
38:11developers what exactly are you talking
38:12about now I'm going to show you again
38:14this is not the only way to actually get
38:16to find these clients I'm going to show
38:18you different ways to find these clients
38:19and I will actually show you a way that
38:21would work perfectly ly for web
38:22developers or for people who are who
38:24build who build websites, right? Does
38:25that make sense? We're getting there.
38:27Don't worry. So, this is Obo. So, Orobo
38:30is another company that's currently
38:31running ads. And the beautiful thing
38:32about Tik Tok, you can actually see how
38:34their ads are performing, right? Like,
38:37see this ad now 0 to 1,000 people that
38:39have seen it. And the ad was see they
38:41only showed it for like one day and then
38:42they were good, right? They only showed
38:44it for one day, which means the ad was
38:45not even performing at all, right? So
38:47now if you're somebody maybe you create
38:48like AI blah blah blah you could reach
38:50out to the company and say okay I'll
38:51create AI ad crazies for you you get
38:53what I'm trying to say right SPF is a
38:56skinare thing is a skincare
38:58for sun it's like sunscreen or something
39:00like that but that protects that
39:02protects the skin right so this is the
39:05gene I
39:07it's a US brand actually that sounds
39:09like Euroba summer so you understand
39:11right again there are different ways I'm
39:13going to be showing you guys five
39:15different ways five different ways and
39:18five different places that you can find
39:20your ideal client and it is going to
39:22work no matter the digital skill that
39:25you have, right? It's going to work no
39:26matter the digital skill that you have.
39:29So now, let's keep on going. So yeah,
39:33yeah, we're done with this one. So now,
39:35where does your ideal client hang out?
39:39Right, I've already shown you meta ads
39:42library. I've already shown you meta ads
39:44library. Yeah. So, and this is
39:46completely free. You can check it out
39:47right now. So, you just look at okay,
39:49what are the search terms that your
39:50ideal clients who are looking for
39:52customers are going to be showing? What
39:54exactly is their unique selling
39:55proposition or what exactly are the type
39:57of products that they are selling? You
39:59get what I mean, right? So, some of the
40:01search terms here are serum,
40:03moisturizer, SPF, body butter, collag.
40:07So, now let's say I've searched for SPF,
40:09right? Now, let's go and search for hair
40:11growth. I've searched for SPF already.
40:13I'm just going to go on meta ads
40:14library. This is Tik Tok. I could
40:16actually do the exact same thing on Tik
40:17Tok and then just search for air growth.
40:21So actually my publication date is a bit
40:23too. So let's just do everything from
40:25May. Let's do everything from May till
40:30currently right. So everything from May
40:32till now and then just search for air
40:34growth. Going to do the exact same thing
40:35on meta ads library. Again I'm met this
40:38is not the only I'm just using this as
40:39an example. I'm going to actually show
40:41you guys no matter what you do. Right?
40:43So, somebody is saying, "Does this apply
40:44to data analytics?" So, what I want you
40:46to do right now is tell me what is your
40:48ideal client? Who is your ideal client?
40:50And I promise you, if you know your
40:52ideal client, then we will know exactly
40:54where to find your ideal client. So, you
40:55know what? Let's let's do let's do this
40:56as an experiment, guys. Drop in your
40:58comments. Drop in the comments right now
41:00who your ideal client is, right? Drop in
41:03your client. Drop in the comments who
41:05your ideal client is. and we're going to
41:07test it out for different skills, right?
41:09We're going to try to find the ideal
41:11client for different skills and
41:13different people. So, type down who is
41:15your ideal client. Type it down. I'm
41:17waiting for your comments, right?
41:19[snorts] So, now for air growth. Now,
41:21see this this is wild growth air. This
41:23is an air growth company that know that
41:24they actually spending money, right?
41:26Which means they actually spending money
41:27to bring it this don't tell me you're a
41:28data analyst. Don't tell me you're a
41:29project manage your project management
41:31whatever project manager or tell me who
41:33your ideal client is, right? you're
41:36saying obviously it's easy to find
41:38content creators authors it's easy to
41:40find authors you could just go on Amazon
41:41and look at all these books and you
41:43already have like 10,000 authors
41:45available to you right there that you
41:46can actually and then again tomorrow I'm
41:48going to show you how exactly to reach
41:49out to these guys right so uh somebody
41:53this person said my ideal clients are
41:55construction based that is perfect I'll
41:57still show you exactly how to find
41:58construction sites through directories
42:01right
42:03so construction brands job seekers
42:05realtors this these things are you guys
42:07are even making where is that person
42:08that data analytics person is the person
42:10I'm waiting for right somebody said Elon
42:13Musk is my ideal client no right that
42:16data analytics person let me know where
42:18are you tell me who your ideal client is
42:20and I guarantee you we can find your
42:22ideal client exactly where they are but
42:25anyway so this is an example hair growth
42:27and you see different companies so this
42:28is wild growth hair care this is
42:31organics wild growth hair care again
42:34beauty wellness edit And something else
42:36you would use to know, the more ad
42:37creatives that they have out there, the
42:39more active ad creatives that they have,
42:42the more money they are most likely
42:43spending. You get what I'm trying to
42:45say? So, the more ad creatives that they
42:47have, the more money that they are
42:48actually spending, right? So, I'm still
42:51going to I'm going to come back to the
42:52comments and then start taking these
42:53things one by one. I'm still waiting for
42:54the perfect somebody saying, "My ideal
42:56clients are NOS's." That is this are
42:58super easy. Funny enough, I could
43:00actually just search right here. NGO
43:03directory, United States. NGO directory,
43:06United States, right? I look at it right
43:10here. Worldwide NGO directly directory.
43:13List of NGOs's in the United States.
43:15Let's just open it. Let's Let's just
43:16see. Let's see. I had Are they open to
43:18us? Right.
43:22So, this one. No. Boom. Let's come here.
43:25Perfect. Worldwide NGO directory. Right.
43:28So countries Bmuda, Canada, blah blah
43:30blah, United States and right here you
43:32have NGO in Danville, United States.
43:34This is another NGO in Huntsville,
43:35United States. How many NOS's are here?
43:3823,43.
43:39Do you know how easy it is to find your
43:41ideal client?
43:43Do you know how easy it is to find your
43:45ideal client? As long as you can define
43:47who your ideal client is, then it is
43:50simple. You go out there, you look for
43:52them, you scrape through the ones that
43:54actually have a problem that you can
43:56solve and you reach out to them,
43:59right? Generating the leads are easy.
44:02Most times I never I don't even have to
44:03generate the leads myself. I pay
44:04somebody to generate my leads. You
44:06understand? I usually pay somebody to
44:08generate my leads. The outreach which is
44:12tomorrow's class is even what is going
44:14to be that like that is the most
44:15important part. Generating the leads is
44:17easy. It's easy work. But anyways, so
44:19you can use one ads library which is
44:21either you're using Facebook ads library
44:23and any brand that is running more than
44:2515 active ads they know that okay yes
44:27these guys are actually obsessed with
44:28new customers they bringing in a lot of
44:30new customers and it's also possible
44:33that their old customers that's in my
44:34case are being ignored why because they
44:36are very very focused on generating new
44:38leads right so that's my gap found with
44:41132 which is what Facebook ads same
44:43exact same thing with Tik Tok you could
44:45check out Tik Tok creative center if you
44:47check out Tik Tok creative center you
44:49will see ads that are performing very
44:51very well ads that are doing very very
44:54well that's Tik Tok most viral ad more
44:57or less right I don't even need that
44:59because most if the fact that they most
45:01viral they don't they would not even
45:02look at you because they getting so much
45:03money they don't even care you get what
45:04I'm trying to say so what I do instead
45:06is I go to Tik Tok ads library and then
45:08if you go to Tik Tok ads library right
45:10then you see these things so now let's
45:12go to other sources aside from Tik Tok
45:15ads or Facebook ads library and then
45:18number And this is one of the key ones,
45:21right? Directories.
45:24Now, I've gotten a lot of clients from
45:28Crunchb. I don't know if you guys know
45:30Crunchb, right? I've gotten very good
45:32amount of clients from Crunchb. I work
45:35with a university. I I wrote a I wrote
45:38So, there's this I don't want to say the
45:40name of the company, but there's this
45:42company, the CE the owner of the company
45:45also has a university in Benway, right?
45:47I wrote the university's entire web
45:48page. You get what I'm trying to say?
45:50And I got the client because they got
45:52funding. I got them through Crunchway.
45:53It's actually a Nigerian guy, but he's
45:55not based in Nigeria. It's based in the
45:56US. Right? So now, directories. Now,
45:59this is the one that I need you to pay
46:01attention to because to me, I figured
46:04that I think that they are cheat codes,
46:05right? Directories are cheat codes. Now,
46:07what are directories? These are all
46:09clients or similar clients. So, for
46:11example, now as that person that said
46:13they work with HVAC people or work with,
46:15you understand? There there are
46:16directories filled with HVAC people not
46:19just in the United States but in every
46:20single city you can think of.
46:23Do you understand? In every single city
46:25you can think of. They are construction
46:27guys. Leonardo Davinci Leonardo says his
46:30ideal clients are construction guys. I
46:32could literally search for construction
46:37company directory
46:41United States. Right? I could easily
46:44just search, scroll down, scroll down,
46:46scroll down, scroll down. Top
46:48construction companies in United States.
46:49Right, let's just open that one site.
46:51United States directory for construction
46:52pros. I'm just going to leave that one.
46:53I don't It doesn't look good. Right.
46:55Construction employers association
46:57members directory. That one is perfect.
47:01Or this one is does this one probably
47:03needs me to turn on VPN, but that's
47:04perfectly fine. We can always skip it.
47:06Right. But then these are construction
47:08companies in the United States and there
47:10are so many, right? You can go to stage
47:12five. How many this one say they have?
47:1464,000 of them. 64,437.
47:18Right. Let's just keep on scrolling.
47:20Let's just keep on scrolling. You can
47:22even you can you can tailor it. You can
47:24tailor it. Construction company. I like
47:26this one. This association guy. Where's
47:28that association?
47:30I'm pissed that he blocked me out
47:32actually. So, what I'm going to do
47:34construction company
47:36association,
47:38right? And then I'm going to search
47:40associations United States.
47:46So we have construction industry
47:48association, we have construction
47:49management association. Sorry.
47:55So you could actually just associated
47:56builders and constructors and you could
47:59actually just go through their members,
48:02right? Which one is this on construction
48:04college of build environments? No,
48:05that's not what we're looking for.
48:09Which one was this CMA that we opened
48:10again? Let's see. Let's see. Let's see.
48:12Let's see. Let's see.
48:19So, you could actually just scroll
48:20through and then just check out their
48:22members. If you cannot find the members
48:23in this one, then you go to another one.
48:25Check out the members. This one is this
48:26particular one is blocking, but you get
48:28what I mean. You could actually just
48:29search for construction company
48:31directory United States and you see a
48:33lot of them. You would see tons and tons
48:36and tons and tons of them, right? And if
48:38let's say maybe one one uh company, one
48:42particular company or maybe one brand or
48:44one this thing is just showing you 20 or
48:46is just showing you 50. It's simple. You
48:47could literally go to any other one and
48:49check. Okay, just look at what I'm
48:50looking at right here. Look at what I'm
48:52[snorts] looking at right here. So this
48:53is a this is just a alone, right? AC
48:56electric company, a NW construction, a
48:58something pipeline, a Ruiz. You can open
49:00every single one of them, right? Get the
49:04website, get phone number. You don't
49:05even need the phone numbers. But from
49:06the website, I can then show you what to
49:08do. So now, let's say you like building
49:09websites for construction companies. You
49:11could just come here, open up every
49:14single one. Again, this is only A,
49:16there's still B, there's still C,
49:19there's still D. You get what I'm trying
49:20to say, right? You could just go there
49:22and then check. Oh, this guy's website
49:24doesn't look too good. Right? So again,
49:26this is for the web developer that we
49:27have here, right? This guy's website
49:29doesn't look too good. You script the
49:31information, put it on a lead sheet. I'm
49:32going to show you how to create how to
49:34create a lead sheet. Right? Yeah, I can
49:36create a better website for this guy.
49:37And the Christian, you could actually
49:38use Claude or use any. These guys don't
49:40even care, right? And then tell them,
49:41oh, I'm going to let your website um
49:44I'll build your website in a way where
49:45it's going to uh rank on Google or
49:48whatever, whatever. Right? Somebody is
49:49saying that what of authors? What are
49:51you talking about? What are you talking
49:52about? Right? You could just go to
49:53Amazon. You could go to Amazon. Where is
49:55the Amazon books? I don't buy books off
49:57Amazon. But uh what's the what's it
49:59again? Let me just search Amazon books.
50:00Right.
50:02[snorts]
50:03Let me search Amazon bookstore.
50:06Right. And all these guys, this is an
50:08patchet. That is an author that I can
50:10actually check out. So this is Whistler
50:11and Patchet. I could just search for an
50:13PET. Uh yeah. So this one is even a
50:17popular American author. What I'm even
50:19going to do? I'm not even going to look
50:20at the ones that are popular. I'm going
50:21to look at the ones that maybe their
50:22books just have five reviews and then go
50:24and start looking for them. You
50:25understand? Check them out on Instagram.
50:27Check them out on Twitter. Check them
50:28out on Tik Tok. Check them out on
50:29LinkedIn.
50:31It's honestly common sense almost,
50:33right? It's honestly common sense.
50:37So now, now that you've seen, so let's
50:39just go through some directories. So
50:41there are also different. So let's check
50:43out thinkesting.com. Right? So let's
50:45check out thinktestesting.com.
50:48Right? So these are just different ones
50:52that I use. Right? Again, but think
50:55testing will only just mostly help you
50:56with e-commerce brands. But now you're
50:58not an e-commerce. If you're not an
50:59e-commerce person, that's perfectly
51:01fine. But now this thingesting.com
51:03I just click on all brands
51:06and then I could keep on scrolling. I
51:08could keep on scrolling. Click on load
51:11more brands and I guarantee you I'll get
51:13like over a,000 companies over a,000
51:15e-commerce companies. Right? And then I
51:18could now do it by category and is it
51:20the one selling accessories? Is it the
51:21one selling baby and kids things?
51:23Beauty, clothing, drink, food, health
51:24and wellness, personal care, skincare.
51:26So let's say I'm looking for skincare. I
51:28just click on skincare and then we have
51:29all these guys. Pasty man, Glossier,
51:32Beard Brand, Beard Brand actually worked
51:34for a company very very very very
51:35similar to Beard Brand. Bed Brand was
51:37like their number one competition,
51:38[snorts] right? Huda Beauty, Sunsense,
51:40Shell Works. I could actually just go
51:42through all these and these are all
51:44companies that I can actually scrape.
51:45Again, we are still getting into the
51:47point where I would show you where I
51:49would show you exactly how to how to get
51:51their details and then put them on the
51:52sheet. Somebody is saying that what of
51:54AI videos. Another way you can find AI
51:56do use AI videos. There are a lot of
51:58people running ads right now that would
52:00it would actually be easier if they
52:02could just have AI videos. You
52:03understand? So you could actually create
52:04AI video ads. You get why what are we
52:07talking about, right? Why are we talking
52:09about? And I know that a lot of you guys
52:10just want me to do the work for you,
52:11right? But that's perfectly fine. That's
52:13perfectly fine. That's another reason
52:14why you're here. Something else you can
52:15also check is Trust Pilot.
52:19This one is smart, right? Trust pilot
52:22categories.
52:24Now if you check pirate categories this
52:26is completely free and you have every
52:29company now you know have you gone to
52:31some company website pages and then you
52:33see they have reviews like four or five
52:36star uh reviews uh trust pilot you
52:38understand that they have like this
52:39trust pilot so trust pilot is actually
52:40like a review system that some people
52:42input use in their companies right these
52:45are all the companies that are using
52:47trust pilot so now this is animal and
52:49pets I could go to animal health but
52:51let's let's think let's go to skincare
52:52since skincare is the one that are
52:54using. So, beauty and well-being,
52:56cosmetics and makeup. I can click on
52:57cosmetics and makeup,
53:00right? And then look at how many
53:02companies are showing me under cosmetics
53:04and makeup. Can you guys see? 5,899
53:08companies.
53:11Am I making sense? 5,899
53:16companies under cosmetics and makeup.
53:18You know one beautiful thing you could
53:20do, you could actually just go through
53:21these guys reviews to see what they what
53:23their clients what their people are
53:24complaining about and try to see how you
53:26can fit in and solve that for them. You
53:28get what I'm saying? Cuz not all of them
53:30cuz when when I open this one for
53:32example, let's open this one, right?
53:34[snorts]
53:36Let's scroll down, scroll down, scroll
53:37down. Let's check out the reviews. So
53:39let's do see all reviews. See 7,818
53:42reviews. Then you can search.
53:45So now see this review. Now this one has
53:47review customer service. You can choose
53:48by customer service if there are
53:50something or you can choose people who
53:51are complaining about the website.
53:53Right? So this one says f. So let's look
53:55for low reviews that complaining about
53:57the website. So let's look for one star,
54:01two star, three star reviews, right?
54:04That complaining about the website.
54:07So these are things that you can say.
54:09Okay, this is actual problems that these
54:11companies have. You get what I'm trying
54:12to say? These are actual problems that
54:15these companies have.
54:17whatever it is that you can do and again
54:19this is me just showing you different
54:21types right on Trust Pilot there are so
54:23many you can even find you can find
54:25businesses that are not even like
54:26typical e-commerce businesses that are
54:28selling stuff you can find like
54:29different types of businesses because a
54:31lot of them use Trust Pilot and when you
54:33have Trust Pilot reviews people believe
54:35you more like see here you can even find
54:37club clubs on Trust Pilot see there are
54:4060 clubs on Trust Pilot isn't that crazy
54:43what does clubs the clubs sell you the
54:45club sell you perfume
54:47You get what I mean? There like so so
54:48many companies right here on Trust Pilot
54:51that you can Okay, let's check out
54:52business and services IT and
54:54communication. Let's click on the IT and
54:56communication. And then there are what
54:5810,000 companies. Isn't that crazy under
55:01IT and communication under HR? So that
55:03just that is again again
55:07right
55:10there are just too many ways. There are
55:13just too many directories. Again, we're
55:15going to talk about email
55:16deliverability. We're going to talk
55:17about sending emails. We're going to
55:19talk about all of that right in
55:20tomorrow's class. Now, when I was
55:24working, so before I was writing emails,
55:26I was writing, sorry, not emails, I was
55:28writing website copy for a lot of tech
55:30startups, mostly fintech brand, right?
55:33Okay. For good, good, good. So mind just
55:36told me that my ideal clients as a data
55:38analyst are banks, fintech companies,
55:42e-commerce stores, NOS's, nonprofit
55:45organizations, manufacturing compliance
55:47and government agencies. So let's look
55:49at one. Let's look at fintech companies.
55:52But it is perfect that you actually just
55:53said fintech companies because we are
55:55just on the right place. Now there are
55:56so so many places to get fintech
55:58companies. The one that I personally
56:00use, there are two that I use that I've
56:02used. Crunch base and angel list. Angel
56:05list changed their name to well found
56:07because I think they were acquired or
56:08something, right? But Crunchb and the
56:10beautiful thing about Crunchb is you can
56:12just be doing free trial and free trial
56:13because out of all of them, Crunchb is
56:15the only paid one, right? So, let's
56:17check them out. Let's just quickly check
56:18them out one by one. Let's check out for
56:21Y Combinator companies. Now these Y
56:24combinator companies are startups that
56:26have gotten funding from Y Combinator
56:29right you can check out the ones that
56:31are hiring right here but we are not
56:33even that's not what we are focused on
56:35somebody saying right we'll get to that
56:38we can check out the ones that are
56:39hiring but that's not even what we are
56:40focused on what we are focused on are
56:42companies that got funding 2026
56:46and then they are winter 2027 so I can
56:50just instead of looking at all batches I
56:51can just look at winter
56:53Sorry.
56:55Winter, fall, summer, spring. Again, I'm
56:58just using 2026. 2026, 2026. Now, there
57:01are 583 companies that got funding in
57:042026. But now, you said you're looking
57:06for fintech, right? The data analyst is
57:07looking for fintech companies. You can
57:09just look at industry right here and
57:10then click on fintech and then just by
57:12clicking on fintech. You have free
57:14access to this is this is what 46
57:16fintech companies in the United States
57:19that got funding this year.
57:2346 fintech companies in the United
57:25States that got funding and what what's
57:26the one of the major things right from
57:29companies that get funding what they
57:30hire they are building. So the fact that
57:33you're in the building stage, it means
57:34you can fit in perfectly. Right? So now
57:38Y combinator is just one of them. Let's
57:39check out well found. Right? Let's check
57:41out wellound.
57:43Now well found is just ridiculous. I
57:46could just choose industry right here
57:47and I could choose fintech and then
57:50search. Right? I don't even care if
57:51they're hiring or not. Right? So right
57:53here there are 422
57:56fintech companies from 2026. Right? One
57:59of the top ones in 2026. Look at
58:01Homelight. Homelight is actively hiring.
58:03Look at Gusto again. I'm going to show
58:05you. Okay, now that you found these
58:06companies, how do you now build out your
58:08lead sheet? Who do you reach out to?
58:09Those are things that we are going to
58:10get into. But the fintech guy, what was
58:12that guy? Mind Vault. Do you understand
58:14now? Do you see how easy it is?
58:16These are 400 and something companies.
58:18So now there are 400 and something
58:20companies on on Wellpound. There's how
58:22many on on on Y Combinator, right? Let's
58:26just check. Let's just open each one.
58:27Now Crunchb is the one that I've used,
58:30right? and the one that I use. So, I use
58:32Crunchbase. I use their free um trial.
58:34So, right now, I'm currently on another
58:36free trial. Right now, Crunchb will tell
58:39you what type of I mean, what companies
58:41just got funding. When did they get
58:44funding? What type of See, there are
58:46currently 5 million companies on Crunchb
58:50right now. Obviously, the ones that we
58:52want, we want companies that that are um
58:54active. We don't want companies that are
58:56not active, right? So you could actually
58:58just filter all this, filter all this,
59:01put it on fintech. So look at this on
59:03fintech startups with expanding customer
59:05base, right? There are 99 fintech
59:07startups with expanding customer base.
59:10You could just focus on the ones that
59:11maybe they've not made too much money.
59:12So they have their they should never
59:13they never raised their shoulder too
59:15much. I just saw this by descending.
59:17Yeah, Jehovah no be descending. I beg
59:19ascending. Let's start with the ones
59:20that have made very little money. So all
59:22these ones that have made less than a
59:23million dollars and they got funded. See
59:25um December 2025. Let's look at the ones
59:27that got funded very recently,
59:30right? This one just got funded October
59:332026, right? This one August 4. So these
59:36are companies again a lot of them. No
59:38matter what it is you do, as long as you
59:41know who your ideal client is, let me
59:43just show you Confetti SAS beta list. I
59:46actually just found Confetti SAS. That
59:48was yesterday when I was just doing some
59:50research. I actually just found Confetti
59:52uh SAS, right? But then they have like
59:55so many startups. They have so many
59:58startups. This is page one of 32. You
59:59could just keep on scrolling and find so
1:00:02many startups and you could check so
1:00:03many startups across different
1:00:05categories. Right? As long as you know
1:00:08who your ideal client is, then I
1:00:11guarantee you you can find them. Right?
1:00:15As long as you know who your ideal
1:00:16client is, then you can find them.
1:00:19Right? So now for agencies, right? How
1:00:21do you find agencies? Personally, the
1:00:24way I find agencies, I find my own email
1:00:26marketing agencies or retention agencies
1:00:28through Clavio because majority of And
1:00:31let me just show you
1:00:33and you'll see this is crazy. So, I'm
1:00:35just going to search Clavio
1:00:38partner direction. No, not even. Yeah.
1:00:40Yeah, I think we could use their partner
1:00:41directory or let's just search agencies.
1:00:45Agencies
1:00:46directory.
1:00:49[snorts]
1:00:50Yeah. So let's open this.
1:00:58Perfect. Perfect. This is what this is
1:01:00exactly what I was looking for. So now
1:01:01for me now personally now these are
1:01:03agencies that are currently using
1:01:05Clavio.
1:01:07These are agencies that are currently
1:01:08using Clavio. So now if you see that I
1:01:10was like okay maybe they're using
1:01:10Shopify. I could click on that. You get
1:01:12what I'm trying to say? You could you
1:01:13could you could filter it by so much but
1:01:16again these are agencies and Clavio
1:01:17gives you access to every single one of
1:01:19them right these are 64 654 results of
1:01:23agencies that using that using let me
1:01:26not let me just remove Shopify that's
1:01:27not even what I want actually but you
1:01:29get what I'm trying to say right
1:01:30agencies that are using Clavio and I
1:01:32know for a fact that what most
1:01:35e-commerce platforms that are using
1:01:36Clavio or agencies that are using Clavio
1:01:38especially that are doing very well will
1:01:40always be looking to hire good
1:01:42copyriters Right. No, you're not going
1:01:44to be cold calling. Guys, calm down.
1:01:46Calm. Don't see. Don't jump. You see
1:01:48they say run faster than your shadow.
1:01:50Don't run faster than your shadow. We
1:01:52are still getting there, right? We are
1:01:55still getting there. So these are
1:01:58different ways. These are different ways
1:02:00that you can also script. These are
1:02:01different ways where you can also find
1:02:03your ideal client. This person like
1:02:04saying designers, designers, designers
1:02:07think, think, use your brain. Think
1:02:09based on every single thing that Kite
1:02:12Messiah has just said which of these
1:02:14ones are going to fit into designing.
1:02:16Think actually think
1:02:19right but anyways designers you can
1:02:22check out ads library meta ads library
1:02:24look at the ones that are running static
1:02:26ads but then their ads are ugly right
1:02:28something else that you can also do as
1:02:30designers is as I said check out
1:02:32people's website and then check out
1:02:34maybe e-commerce brands their website
1:02:36and then check out their social media
1:02:37pages but just keep opening all their
1:02:38social media pages and then just see
1:02:40which of them is not having consistent
1:02:41design you get what I'm trying to say
1:02:44these are things you you just have to
1:02:45think they already so many and I've
1:02:47given you too many examples. You just
1:02:49have to think, right? You just have to
1:02:52think. So now something else I also use
1:02:56is job boards. Now I know some people
1:02:58are talking about Upwork Upwork and this
1:03:00is this is a major way in which that I
1:03:03use Upwork, right? But I'm not really
1:03:04going to now
1:03:07let me dive into it. Let me actually let
1:03:08me I was not planning to talk about it
1:03:09but then let me let's let's talk about
1:03:11it. Right? So now one thing that I have
1:03:13found is if one company needs a
1:03:17solution. So let's say for example, so
1:03:19there's one I saw recently. There's one
1:03:21I saw recently that a job I got for a
1:03:24friend. Um
1:03:26it was an investment agency. I I would
1:03:29have like my phone is not even me. Okay,
1:03:31I'm using my phone. He would have called
1:03:32him. But it was an investment agency
1:03:34that does investment for people in
1:03:36America but does it in Bali. That sort
1:03:38of thing, right? And I just told him
1:03:39that guy, when you're done doing this
1:03:42thing for these clients, do you know
1:03:44that you could actually find 100 other
1:03:46companies that performing the exact same
1:03:48service and reach out to them and tell
1:03:50them that, see, I just did this for this
1:03:52guy. Is this something you would also
1:03:53like to do?
1:03:56Am I making sense? You could go on
1:03:58Upwork, you could go on LinkedIn, don't
1:04:00even pitch for these jobs. Don't even
1:04:03pitch for these jobs. You get what I'm
1:04:04trying to say? But the fact that there's
1:04:06one company that needs that service,
1:04:09then I guarantee you that there are 10
1:04:11to 20 to 50 other or 100 or thousands of
1:04:13other companies doing the exact same
1:04:15thing that also needs that that also
1:04:16need you understand that exact same
1:04:18service and then that's how you just
1:04:21what scrap scrap script build your lead
1:04:23sheet. But let's just keep on growing
1:04:26going right. So now see you don't need
1:04:28all five. Now I've shared five right
1:04:31this is job boards which is LinkedIn
1:04:34upwork the rest right um we have agency
1:04:38directories we have startup or tech
1:04:40directories we have trust pilots we have
1:04:42thin testing we have uh ads library
1:04:45right you don't you don't you don't need
1:04:46you don't need all five right just
1:04:49choose because the truth is your client
1:04:53is probably not going to be on all five
1:04:55so let's say for example if I were
1:04:57reaching out to skincare brands then I
1:04:59know for a facts that okay yes skincare
1:05:01brands are probably going to be running
1:05:03ads on Twitter on Tik Tok and Facebook
1:05:06but if I'm looking for e-commerce
1:05:08agencies right if I want to work with
1:05:10e-commerce agencies I probably will not
1:05:12see e-commerce agencies running ads on
1:05:14Tik Tok or even Facebook right you don't
1:05:18need all five just pick one or two or
1:05:21three
1:05:23this is where my ideal client can be
1:05:25either they in a directory either they
1:05:28are running ads you get what I'm trying
1:05:29to
1:05:30Just choose the ones that work for you.
1:05:32And remember, you're not looking to work
1:05:34with 100 clients. Yes, we're going to
1:05:36gather a list of 100 clients, but you're
1:05:37not looking to work with 100 clients.
1:05:39You only need two. And I'm going to show
1:05:41you tomorrow how to get those two. You
1:05:44only need two that will pay you at least
1:05:4715 per month. They can pay you as high
1:05:49as I've had ones that paid me $2,000 per
1:05:51month and then I'm now working with
1:05:52multiple. You get what I'm trying to
1:05:53say, right?
1:05:55You can have ones that pay you $2,000
1:05:58per month. You understand? But what you
1:06:00need, the cheapest you're probably going
1:06:02to charge is 15. That's what I'm
1:06:03expecting from you at least, right? So,
1:06:05we're going to look for you, you just
1:06:06need two. So, yeah, the next thing you
1:06:10want to do is after you've drag after
1:06:12you've gotten your leads from here, oh,
1:06:13these were my ideal clients. So, now you
1:06:15now have to validate
1:06:17because now let me ask you a question.
1:06:20Because I say I'm working with skincare
1:06:22brands, right? And I come to thin
1:06:26testing.
1:06:27Is it every brand that is here that I'm
1:06:30going to reach out to? Let me let me
1:06:33know guys. Let me know. For some reason,
1:06:34I think this thing is behind. Oh,
1:06:36because I'm actually I'm see trying to
1:06:37see you guys comment while following
1:06:39through. I'm trying to see your comments
1:06:40while following through. But anyways,
1:06:42let me ask you a question. Is it every
1:06:44client that is here that I'm going to
1:06:47reach out to
1:06:48or every company that is here? Because
1:06:50there are how many? How many of them? I
1:06:53could keep on load more brands, load
1:06:54more brands and I promise you I'm
1:06:56probably get going to get up to a
1:06:57thousand companies. Is it every single
1:06:59one that I'm going to reach out to?
1:07:00Exactly. No, no, no, no, no, no, no.
1:07:04It's not everyone I'm going to reach out
1:07:05to. And that is why you need to
1:07:07validate.
1:07:10That is why you need to validate.
1:07:13Right. So now, let me show you how to
1:07:15validate
1:07:17your client. Right. It's exactly if you
1:07:20reach out to all of them your failure
1:07:21rate is going to be crazy.
1:07:23So now you never want to message a
1:07:27business. You never want to reach out to
1:07:30a a uh decision maker right unless you
1:07:35have found out a problem that you can
1:07:37solve. Unless you have found one
1:07:39specific gap that they have that you can
1:07:41solve. Right now remember you created
1:07:44your problem menu. what is the one thing
1:07:46that they that that these clients must
1:07:48have. So now let's say for example,
1:07:49let's say I'm looking at a for me now
1:07:52that is doing uh email copyrightiting,
1:07:55right? And let's say I'm looking for uh
1:07:57a skincare brand who is not sending out
1:08:00enough emails or trying to sell their
1:08:01email copy is not good and all of that.
1:08:04What I would just do to validate is I
1:08:06can create a new email. I could actually
1:08:09just open where's that place? I could
1:08:10open each of those companies. I I could
1:08:13open each of those companies.
1:08:15Let's go to their shop. Open each of
1:08:17those companies on a different tag. Now,
1:08:19most times I'm not the one doing all
1:08:21this thing. I'm not the ones doing all
1:08:22this thing. I could just scroll down and
1:08:24then subscribe. Makite.com,
1:08:27right? I could just sign up and I could
1:08:30sign up to 100 and then have somebody
1:08:31and again a lot of these things are
1:08:33actually things that you could also do
1:08:34with AI or automation, but again, we
1:08:36don't we don't want to we don't want to
1:08:37dive that deep right here. That's not
1:08:38what we are doing here,
1:08:41right? and then actually fight. Do they
1:08:43have a problem that you can solve? You
1:08:45understand? It's the exact same thing.
1:08:46That guy said that he works with
1:08:48construction companies. Where is that
1:08:50place? Where's that place? Where's that
1:08:51construction? Those list of construction
1:08:52companies that we got. We can go to open
1:08:54to a ru construction. Look at their
1:08:56website. Their website is no good. That
1:08:58means you understand they need your
1:09:00help. You get what I'm trying to say?
1:09:04[snorts] You could go back. Let's go
1:09:05back. Right. So, we've checked out a
1:09:08construction. Let's check construction.
1:09:10You go go to A&W Construction. Now, this
1:09:12one, they don't even have a website.
1:09:14Perfect. So, I'm just going to go on
1:09:16Google, search for A&W Construction,
1:09:18Inc., or they do have a website.
1:09:21And then look at their website. Is their
1:09:23website good? Oh, their website is
1:09:24actually looking much better than these
1:09:27other guys. You get what I'm trying to
1:09:28say? Is there something I can solve? Is
1:09:29there a problem that I can solve here?
1:09:33Do you get what I mean? You always have
1:09:35to validate,
1:09:37right? What is the one problem that
1:09:40these clients have? What is the one
1:09:41problem that I want to solve? If you
1:09:44know the one problem that you want to
1:09:47solve, then you can now go ahead and
1:09:49then look for client or customers that
1:09:51have that problem. So that even if you
1:09:53are reaching out to 100 people saying
1:09:55the exact same thing in your email, they
1:09:57will think you are talking to them alone
1:09:59because you are mentioning their
1:10:01problem.
1:10:04Am I making sense? They will think you
1:10:06are talking to them alone because you
1:10:08are mentioning the exact same problem
1:10:10that they have.
1:10:12So it feels like it is personalized.
1:10:14They don't know that you have you just
1:10:15gather 100 people that have the same
1:10:16problem and send them send the same
1:10:18emails to them.
1:10:21Right?
1:10:23So now
1:10:28how do you find a problem? So again as
1:10:30you can say you can say oh their
1:10:31marketing could be better. That is not
1:10:33good enough right? Instead, what you can
1:10:35say is maybe they post once every three
1:10:37weeks and their post gets is getting
1:10:40four likes and they have to I think I've
1:10:41mentioned this already, right? I
1:10:43mentioned this already. So, let's say
1:10:44you see a brand now the brand has 20,000
1:10:48followers but then their post are
1:10:49getting what? They're getting like four
1:10:50likes, five likes. You get what I'm
1:10:52trying to say, right? Four likes, five
1:10:55likes. You get do you know that? Okay.
1:10:57Yes, there's a problem. There's a gap.
1:10:58You can actually that is something that
1:10:59you can reach. You can check out a lot
1:11:01of companies or a lot of brands that
1:11:04have social media but then their social
1:11:06media is not getting it's not they have
1:11:09a lot of followers on social media but
1:11:10then it's not correlating with the
1:11:11number of likes there and you could
1:11:12actually just reach out and then say
1:11:14very very similar things and then what
1:11:16they will think it's they will think
1:11:17it's uh they think you're talking to
1:11:19them why because they have the same
1:11:20problem right again Sammy you are
1:11:23running faster than your shadow so Sami
1:11:25is saying sending the same emails to
1:11:27clients is problematic it can become
1:11:29spam
1:11:31Are you not here to learn from me?
1:11:33Learn.
1:11:35Are you not here to learn from me,
1:11:37Sammy? Learn. I've been doing this for 5
1:11:39years. What are you talking about?
1:11:41Right. We are going to cover that. Don't
1:11:43worry. We're going to talk about spam
1:11:44and all of that in tomorrow's class.
1:11:46Right.
1:11:50Anyways, let's move on. Um,
1:11:54yeah. Yeah. So, this is the basic thing,
1:11:56right? So you could reach out to a
1:11:58business and say you could reach out you
1:12:00could reach out to a business and say um
1:12:05I'll help you create beautiful social
1:12:07media post that are scroll stopping blah
1:12:09blah blah blah blah and then they won't
1:12:11even care you won't even care but then
1:12:14if you actually mention their problem
1:12:16right you can say you can say I'm seeing
1:12:18that maybe your follower count to post
1:12:20like ratio is very very low that is a
1:12:24problem that a lot of these brands have
1:12:26and if you actually send the exact same
1:12:28message to a lot of them you get so
1:12:30that's just it right so now let's I've
1:12:34shown you guys already I've shown you
1:12:35I've shown you Oro already I already
1:12:37know that Oro needs my help right
1:12:43because I've gotten a lot of services
1:12:45I've gotten a lot of devices from Oro
1:12:49and if I open Oro site Now
1:12:56I've probably spent a few millions in
1:12:57Oro, right? But if I open Oro's site,
1:13:00you can see they have so many products.
1:13:03[snorts]
1:13:04They have so many products,
1:13:08right? But you would see, check the
1:13:10emails that Oro is sending to me. If it
1:13:12did not pass, your order has shipped,
1:13:14your order has been successful, you have
1:13:16placed your order, they are not sending
1:13:17anything else. when they could actually
1:13:20introduce me to a lot of these their
1:13:22products.
1:13:24So now let's say let's say this let's
1:13:26say maybe I bought I bought an AirPod
1:13:27from them last year and I'm using an
1:13:31older airport and Oro actually had an
1:13:33airport that came out like I think 2
1:13:35weeks ago or something which is one of
1:13:36the things that I ordered right could
1:13:39tell me oh Mia you could upgrade your
1:13:41airport to blah blah blah blah blah and
1:13:43I promise you they have thousands of
1:13:44customers that also got that airport
1:13:46last year which you could send this to
1:13:48and most likely even get more sales
1:13:49without running ads. It's almost free to
1:13:52send out emails. So, I can validate that
1:13:55yes, Oro actually needs my help. Why?
1:13:59Because they're not doing any retention
1:14:00marketing.
1:14:02Am I making sense? They're not doing any
1:14:04retention marketing.
1:14:07So, now again, I've shown you guys the
1:14:10example of Oro already. So, I'm not even
1:14:11going to waste time on this. Right? So,
1:14:14there's no thank you. There's no mis how
1:14:16was the product? Hey, leave us a review
1:14:18or do you want similar products? Or
1:14:19maybe look at maybe if somebody got if
1:14:21somebody got a a uh maybe solar solar
1:14:25battery. I think they have like this
1:14:26solar generator something. So if people
1:14:28get a solar generator, you could
1:14:30actually send you could actually email
1:14:32them trying to sell their fans, their
1:14:34solar fans. It's not going to kill their
1:14:36solar generator. You understand?
1:14:37Compared to a fan that they might
1:14:38already have. Get what I'm trying to
1:14:40say? They could also sell other house
1:14:42products. I give this brand money and
1:14:44I've been giving them money, but I I
1:14:45only think about them when I just feel
1:14:47like, oh, maybe I need them. They not
1:14:49putting themselves, they're not forcing
1:14:51themselves in my mind. Right? So now,
1:14:54how do you validate? It depends on the
1:14:56problem that you're looking to solve. Is
1:14:59their social media having issues? Good.
1:15:01Is their website not looking good? Good.
1:15:03Are their emails, their email copy poor?
1:15:05Good. Is the website copy not looking
1:15:07good? You get what I'm trying to say,
1:15:10right? That is how you validate. you if
1:15:13for a virtual assistant for example you
1:15:15could go on Twitter
1:15:17and check out founders founders that
1:15:20have tons of comments under their post
1:15:24right founders that have tons of
1:15:25comments maybe like over a thousand
1:15:27comments under their post I guarantee
1:15:29you they're also getting over a thousand
1:15:31DMs and I also guarantee you that some
1:15:34of the DMs out of that 1,000 DMs that
1:15:36they might be getting there are two that
1:15:37is very important that they must not
1:15:39miss.
1:15:40So you could apply to be you could reach
1:15:42out to them code again I I don't want to
1:15:45stop we'll talk about outbound and
1:15:46outreach tomorrow. you could actually
1:15:48reach out to them, right? Reach out to
1:15:50these founders and say, "Okay, see, I
1:15:53see you're having like tons of this and
1:15:54I I I know for a fact that these guys
1:15:57are also probably sending you DMs or
1:15:59send you and there's a very high
1:16:00possibility that you're missing uh
1:16:02messages like how about hire me as your
1:16:05virtual assistant and then I'll help you
1:16:07scrape through and actually let you know
1:16:08every day this is this is a message that
1:16:10is important that you might want to see.
1:16:12This is a message that is not important
1:16:13that you might want to." You get what
1:16:14I'm trying to say? That's all this uh um
1:16:16this thing like okay like maybe let's
1:16:17use very dark man for example right now
1:16:19very dark man there are like a lot of
1:16:20people that are reaching out to very
1:16:21dark man for help there are a lot of
1:16:23people that are just reaching out to him
1:16:24to beg money and there also a lot of
1:16:25people that are reaching out to him for
1:16:27serious help you know which is which you
1:16:30get what I'm trying to say those are
1:16:31people that are having problems that you
1:16:33can come in and solve again you just
1:16:36have to think you just have to think
1:16:40right so now you don't even have to this
1:16:43is not something you have to wait for so
1:16:44completely after this class. This is
1:16:45something that you need to do, right?
1:16:47Okay, we're almost done. This is
1:16:49something that you need to do. If it's
1:16:50design, if you're working as a designer,
1:16:52go and check their website and their
1:16:54Instagram. Does it even look like the
1:16:55same company? You understand? Now,
1:16:58you're not even talking about you're
1:16:59talking about branding. Is it looking
1:17:00like the same company? If you're a video
1:17:02editor, go and check podcast. You can go
1:17:04on Spotify and check out Go on Spotify
1:17:07and check how many podcasts are
1:17:08currently on Spotify. Let's see. Right.
1:17:11Spotify podcast. So let's see how many
1:17:14podcast on Spotify. So let's open this.
1:17:18There are probably like thousands of
1:17:19podcast on Spotify. Now I respect that a
1:17:22lot of these podcast might just be audio
1:17:24but there are also a lot of them that
1:17:26are actually videos. Now you could open
1:17:28all these check out all these podcasts.
1:17:30Let's say art and entertainment for
1:17:32example, right? Let's see. Can we can we
1:17:35can we filter this by location?
1:17:39Let me see. I'm not logged in. right
1:17:41here. Browse. Oh Let's go back.
1:17:46But anyways, you can go through a lot of
1:17:48these podcast. A lot of these podcast
1:17:50and then check the ones that actually
1:17:52using videos. Then when you now check
1:17:53their videos, check are the videos that
1:17:55that they posting on social media. Is it
1:17:57getting views or are they even posting
1:17:59enough videos? Then you can actually
1:18:00reach out to them and tell them that see
1:18:01I'm going to be I'm going to for every
1:18:03episodes that you create, I'm going to
1:18:04give you 30 clips and they should pay
1:18:06you for it.
1:18:09And I guarantee you they'll pay you for
1:18:10it. You get what I'm trying to say? For
1:18:12every episode you create, I'm going to
1:18:14give you 15 clips that you can post
1:18:16across uh uh you understand? You just
1:18:19have to think what is the problem you
1:18:21are solving, right? What is the problem
1:18:23you are solving? And these are things
1:18:25that you can easily check with your
1:18:26phone. It's not hard like that. Lead
1:18:29generation is not hard like that. That
1:18:31is why it is one of the most
1:18:32outsourcable skills. I'm just showing
1:18:34you I'm just showing you how to do it.
1:18:35but is one of the most outsourcable
1:18:37skills.
1:18:39Now, this one I rarely use builtwith,
1:18:41but let me show you what builtwith does.
1:18:43So, I can go to builtwith.com,
1:18:46right? I usually use builtwith to check
1:18:48what clients are actually spending money
1:18:50on. So, I can check I can go to oro.com
1:18:53right now and then drop oro.com on
1:18:55builtwith. Look up. [snorts]
1:18:59Perfect. And I will see the ones that
1:19:01are running all these Facebook pixel
1:19:02blah blah blah. You know that. Okay.
1:19:03Yes, they are probably running Facebook
1:19:04ads. Tik Tok. They're probably running
1:19:06Tik Tok ads. You get what I'm trying to
1:19:07say? And for e-commerce brands more or
1:19:09less, I use this to know the tech stack
1:19:11that they using. Are they using Shopify?
1:19:13Are they using? You get what I'm trying
1:19:14to say? Do they have Clavio on? Do they
1:19:16that way I know that okay, yes, they
1:19:17actually paying for something. And if
1:19:19they paying for something, then they can
1:19:20probably also pay me for something. You
1:19:22understand? So, it's going to show I I
1:19:23really really use it because it's just
1:19:25like extra effort which most times is
1:19:27not always necessary, but it's something
1:19:28that you can also check out, right? So,
1:19:31guys, you that your website developers,
1:19:33right? Just take the people's site, put
1:19:35it on this, you will know the text that
1:19:37they are using.
1:19:38You will know what they use to build
1:19:40their site and then you will also be
1:19:41able to know I know that I probably know
1:19:43the problems that they also having.
1:19:46You get what I'm trying to say, right?
1:19:48Perfect. So now there's something that I
1:19:51wanted to I wanted to talk about, right?
1:19:54But I don't know if I should talk about
1:19:55it now or in
1:20:00I don't want I don't know if I should
1:20:01talk about it now or in tomorrow's
1:20:04class.
1:20:06So let me tell you guys one hack that I
1:20:08use when reaching out to clients, right?
1:20:10Let me tell you guys one hack that I use
1:20:11when reaching out to clients. So
1:20:12[snorts]
1:20:13let me call it my proof of work hack,
1:20:16right? And this is something that as I
1:20:18said a lot of people don't teach. So the
1:20:19thing is
1:20:21you can reach out to these companies but
1:20:23then what happens and this is where a
1:20:25lot of people actually fail. So let's
1:20:26say you reach out to this e-commerce
1:20:28brand. Hey I build email retention blah
1:20:29blah blah blah blah blah blah. You get
1:20:31what I'm trying to say? And then they
1:20:32now ask you okay just show me a case
1:20:34study of companies that you've done this
1:20:36with and show me a company that you've
1:20:38done this with and the results that
1:20:40they've gotten. and then you hang
1:20:43or you reach out to them and say I can
1:20:45help your disting go by so so increase
1:20:48so so many% rate or maybe um I help
1:20:52businesses like yours or I help I help
1:20:55skincare brands like yours design uh
1:20:58social media creatives that you
1:21:00understand that's that's that stop the
1:21:02scroll right in a crowd because now you
1:21:04know social media is a crowd right that
1:21:06in a crowded social media in all the
1:21:08noise of social media I give you
1:21:09creatives that actually stops scrolls
1:21:12and then they now ask you show me
1:21:15examples of creatives that you've done.
1:21:18What will you do?
1:21:21What will you do? Hey guys, tell me and
1:21:24let's say let's say you you know you
1:21:26know you know but those cities that you
1:21:28don't create yourself you know too sure.
1:21:30What will you do?
1:21:32Should I tell you guys what I do?
1:21:36Let me guys let me know in the comments.
1:21:37Should I tell you what I do? Right. I'm
1:21:40I'm just I'm just going to skip I'm just
1:21:41going to skip all this all this. Let me
1:21:42just Should I tell you what I do?
1:21:49Guys, let me know. Should I tell you
1:21:50what I do? Let me know in the comments.
1:21:54Perfect. People are saying I should tell
1:21:55it. Good, good, good. I think there's a
1:21:57delay with this with this stream for
1:21:59some reason, right? Because where I am
1:22:00and I'm watching the stream, I'm seeing
1:22:02like it's like very very behind. What
1:22:03the hell? And and we're live. I think
1:22:05so. We're live.
1:22:10I force a yes or no response. Write it
1:22:13down, guys. Write it down. Let me put it
1:22:16in a document. Let me just put it in a
1:22:18Oh, okay. We already have a document.
1:22:23[snorts] So, let's go down. Let's go
1:22:26down. Let me let me So, what I do is I
1:22:28force a yes or no response.
1:22:34Can you guys see my screen? This is what
1:22:36I do. I force a yes or no response.
1:22:39Write it down. Write it down. Very, very
1:22:40important. Write it down. Always force a
1:22:44yes or no response. Do you know what it
1:22:46means to force a yes or no response?
1:22:50It means when I reach out to an
1:22:51e-commerce brand, e-commerce uh skincare
1:22:54brand, right? To tell them that, oh, I
1:22:56noticed this problem, this problem, this
1:22:58problem, and I want to help you write
1:23:00emails. Do you know how I end the
1:23:02emails? I'll tell the I'll tell the
1:23:06brand that I wrote an email for you
1:23:10already. I did not want to send it here
1:23:13so as not to so so that my so that this
1:23:15email that I'm sending is not going to
1:23:16enter spam.
1:23:18Would you like to see it? I don't know
1:23:21if you understand. Let me let me explain
1:23:22again or let me use let me use let me
1:23:24use a designer for example because so
1:23:26you guys don't see I'm using
1:23:27copyrighters. I be writing for example
1:23:29too much. So let's say I'm a designer
1:23:31and I know that these people these
1:23:33people their social media they need I
1:23:35want to help them design their social
1:23:37media uh maybe I want to help them
1:23:39design social media creatives right so
1:23:41when I've typed all my hey this I've
1:23:44seen this problem blah blah blah blah
1:23:45blah I want to end the email with I
1:23:48designed a few social media creatives
1:23:51for you
1:23:53I designed a few social media creatives
1:23:55for you but I did not want to attach it
1:23:57here so this email so I would not like
1:23:59you understand spammed you this email.
1:24:01Do you want to see it?
1:24:04I don't know if I don't know if I don't
1:24:05know if you guys understand. You could
1:24:07do the exact same thing with these guys
1:24:09that is working for construction site
1:24:11maybe that is developing websites for
1:24:12construction site. You could reach out
1:24:14to construction site and then at the end
1:24:16of the email you would say I already
1:24:18built a draft site for you. Would you
1:24:22like to see it?
1:24:25What do they say? They either say yes or
1:24:27they say no.
1:24:30Am I making sense? They either say yes
1:24:32but now you don't need to have built
1:24:33anything before but if they say yes you
1:24:36will now quickly rush and go and build
1:24:38it and send to them. If they say no you
1:24:42lose nothing. Am I making sense?
1:24:47Am I making sense?
1:24:51So you tell them this thing that I want
1:24:53to do for you I have already done one to
1:24:56show you as example. Do you want to see
1:24:59it?
1:25:02Then if they say yes, that's when you
1:25:04will now go and create that example.
1:25:06Does that make sense guys? Perfect,
1:25:09perfect, perfect, perfect, perfect.
1:25:10That's just the that's just the hack
1:25:12that I use. So that way they never ask
1:25:13me for portfolio. They never ask me for
1:25:16they never ask me for anything else.
1:25:18They just once I just send them once I
1:25:19just send them if they like it, then
1:25:21they'll be like, "Oh, yeah, perfect."
1:25:22Then let's let's you understand. Then it
1:25:23naturally progresses from there to a
1:25:25conversation of how can I do more of
1:25:27this for them.
1:25:29You get exactly by the way this person
1:25:32is asking how can someone create it? If
1:25:34you know what you're doing then you
1:25:35should at least know how to create
1:25:36something. I don't know. You get right.
1:25:38You should know how to create something.
1:25:42Right? But anyways that's what I do. So
1:25:44I force a yes or no response. Right? I
1:25:49force a yes or no response. and I forc a
1:25:52yes or no response in line with showing
1:25:55them a portfolio. So instead of me
1:25:58showing them a portfolio, I would say
1:25:59see, I've already written one email for
1:26:00you. Do would you like to see it? And
1:26:02I'll tell them, I did not attach it here
1:26:03because I do not want to like bulk up
1:26:05this whole thing, but would you like to
1:26:06see it? And they do not ask for your
1:26:07portfolio. They just say, yes, I would
1:26:08like to see it. If you're a virtual
1:26:10assistant, you can say you can say, um,
1:26:13I created a a script. I created a
1:26:16script.
1:26:18I created a script or I created a filter
1:26:20or whatever to filter or maybe keywords,
1:26:24a keyword filter to filter out to filter
1:26:27out maybe useless DMs from DMs that
1:26:30mostly about partnerships or business or
1:26:32anything. Do you want me to send it? Do
1:26:33you want me to send the dock over to
1:26:35you? There are like so many things you
1:26:36could actually think of. There are so
1:26:38many things you you just really really
1:26:39really need to think.
1:26:42Right. This said, I love you, Messiah. I
1:26:45hope you're a woman. Oh, sorry. I have a
1:26:46wife already. What the hell am I saying?
1:26:48Jesus.
1:26:50Uh yeah, thank you. Thank you for your
1:26:52love. [laughter]
1:26:54Let's move on. So now we are moving on
1:26:56to finding the decision maker, right?
1:27:01Finding decision maker. Who exactly in
1:27:04that company is actually going to pay
1:27:06you?
1:27:08Who exactly in that company is actually
1:27:10going to pay you? Because there are a
1:27:12lot of when you enter any company
1:27:14obviously the first thing you probably
1:27:16see or the emails that you'd probably
1:27:17see is hello@brandame.com
1:27:20info@brand.com blah blah blah at you get
1:27:22what I'm trying to say right that is
1:27:24that is what that is what you probably
1:27:25see right if you send your emails there
1:27:29you know will go anywhere
1:27:31it will not enter anywhere you get what
1:27:33I'm trying to say right it will not
1:27:35enter anywhere why you need to reach out
1:27:36to a person you need a name Right now,
1:27:42another reason why you need a name or in
1:27:44fact just how do you know where your
1:27:50customers are right you see like Eio
1:27:54said Messiah I created a flyer for you
1:27:55do you want to see it definitely I want
1:27:57to see it send it to me my email is me
1:27:59which is me at misiah.com please send me
1:28:02your flyer please send me your flyer and
1:28:04the crazy thing is I'm actually I
1:28:06actually need a flyer designer for
1:28:07something so if your flyer looks good
1:28:09enough I'll definitely hire you for for
1:28:11what I need you for. You understand?
1:28:12That is what I'm talking about, right?
1:28:14Good one, SEO. Good one. I need a flyer
1:28:17designer. Actually, I need a flyer
1:28:19designer. So, Ezio, send me your flyer.
1:28:21Send your flyer to my email. If your
1:28:23flyer looks good, I'll hire you.
1:28:26Good. Now,
1:28:28this these founders, these people, they
1:28:31live where their customers live. So for
1:28:34example now a e-commerce founder
1:28:39you you'd rarely see e-commerce founders
1:28:41on LinkedIn because LinkedIn is not the
1:28:43place to go for e-commerce brands.
1:28:45LinkedIn is not the place to to to hire
1:28:48to um LinkedIn is not the place to find
1:28:52customers who want to do skincare.
1:28:53LinkedIn is for serious people. So where
1:28:55would an e-commerce founder be? They
1:28:57will be on Tik Tok. They will be on
1:28:59Instagram.
1:29:01You get what I'm trying to say, right?
1:29:04for agencies or for anything B2B.
1:29:08Sorry, that's business to business.
1:29:10Where would they be? They'll be on
1:29:11LinkedIn.
1:29:13You get what I'm trying to say? That's
1:29:14one of the best places to find them,
1:29:17right?
1:29:20Let me
1:29:21talk. Okay. So, we're going to go we're
1:29:23going to go into creating the list. So,
1:29:25I'll just show you exactly how to do
1:29:26this real life. Right. So, now let's
1:29:28move on. So if it's an agency or if it's
1:29:30a B2B or whatever then what you find
1:29:32them on LinkedIn. If it's a if it's an
1:29:35e-commerce maybe like D2C client that's
1:29:37direct to customer or business to
1:29:39customer then you probably find them on
1:29:41where? You find them on Instagram or you
1:29:42find them on Tik Tok. We are supposed to
1:29:44be ending this class very soon. So let's
1:29:46just quickly rush through. Right. So now
1:29:49let's create your list of 100. I think
1:29:52we're almost done. Yeah, we're almost
1:29:54done. Let's create your list of
1:29:58Let's create your list of 100 leads. I'm
1:30:00going to show you tomorrow how to create
1:30:02how to get their emails. But for now, so
1:30:04the first thing you want to do is you
1:30:05want to open a Google spreadsheet. And
1:30:07why I like using Google spreadsheet is
1:30:09now remember I hire people to do this a
1:30:12lot. And let me just show you guys, let
1:30:14me see if I can actually show you guys
1:30:16some
1:30:18that I have created.
1:30:20One second.
1:30:22Uh how do I filter this?
1:30:25Let me show you guys some that I've
1:30:27created. So let's go to spreadsheets
1:30:29search
1:30:32Monzo data multi leg you know private
1:30:36market.
1:30:41So let me show you guys some that I have
1:30:47use. There are a lot of them.
1:30:52Blog and guest post. Real estate
1:30:54company. No, dentist. I created one of
1:30:58dentist. Let me see if I
1:31:02good dentist list.
1:31:06So these are these are companies that
1:31:08I've reached out to, right? So this was
1:31:10for a high ticket program for a client.
1:31:12So I actually did this one for a client,
1:31:14right? So I did this one for a client. I
1:31:16was the one who hired the lead generator
1:31:17to generate the leads for him. This
1:31:18might this one might be a bit confusing
1:31:20for you guys. So let me just we can see
1:31:22business name, website, LinkedIn, first
1:31:24name, last name, job title, email, link
1:31:26person. You understand? So all of that.
1:31:27So this is this is this is what a
1:31:29typical lead sheet is going to look
1:31:30like. So this one is for dentist. I
1:31:32think we have right here we have
1:31:35139 dentist, right? So we have 13 and
1:31:38honestly there are like so so many. I
1:31:40honestly most likely
1:31:43have
1:31:45Mhm.
1:31:46Good, good, good, good, good, good.
1:31:50So, this is a list of 8,000 dentists in
1:31:53the United States.
1:31:55Now, so I was starting a content agency.
1:31:57I was starting a content agency with I
1:32:00was starting a content agency with a few
1:32:02of my friends back then. See guys, when
1:32:05you think you think they generate lead,
1:32:07I'll be very very honest with you.
1:32:08Actually, we scrape we just scrape this
1:32:09thing. Just downloaded like CSV and
1:32:11stuff like that, right? But there this
1:32:14right here we have 8,000. I even have
1:32:15some for music producers, right? There's
1:32:18one because I have a friend. I have a
1:32:20friend and as you can see Mia tomorrow
1:32:22music. So I have a friend Omali's former
1:32:25manager was like my very very tight
1:32:27friend or is my very very tight friend
1:32:29right now is Omal's A&R. So there was
1:32:31something he wanted to do and we
1:32:32actually built a lead list of artists in
1:32:36the United States. Like all these things
1:32:37that you're seeing right here are
1:32:39artists in the United States that I
1:32:41built for my friend. Right. How many do
1:32:43we have? Let me see how many artists in
1:32:44the United States that we have including
1:32:45their whether it's Linkree, their
1:32:47YouTube, their this and their personal
1:32:49email. See, look at the emails here.
1:32:51Right? Look at their emails here. And
1:32:53I'm not even talking about I'm not
1:32:54talking about manager email, their own
1:32:56email. See, we built a lead list of
1:32:5924,478
1:33:01artists in the United States with their
1:33:03email. And let's just see their URL.
1:33:05See, look at their URL, right? Of
1:33:07musicians in the United States,
1:33:09musicians, bands, and all of that. So
1:33:10I've bu I've bu like a lot of leads. So
1:33:12this thing I'm talking to you about is
1:33:14something that I have done, right? It's
1:33:16something that I have done multiple and
1:33:18multiple and multiple times,
1:33:21right? Uh so let's see. Uhhuh. So let's
1:33:24build our let's build our lead tracker.
1:33:25So what I'm going to do is I'm just
1:33:27going to open when you go to your drive,
1:33:29you click here, click on new, and then
1:33:31click on Google Sheets.
1:33:34[snorts]
1:33:38So you click on you click on Google
1:33:40sheets. Now
1:33:43let's just have So here we have company.
1:33:45So I'm just going to put company name.
1:33:47By the way, you guys, you can just you
1:33:49can just be unique. You don't really
1:33:50have to like copy this. So I'm just
1:33:51going to put company name here.
1:33:54I'm going to put um
1:33:58decision maker. Exactly.
1:34:04Sorry, let me use my mouse. I don't know
1:34:05why I'm using my MacBooks mouse. Let me
1:34:07use my external mouse. I have wondering
1:34:09what's going on. So, I have company
1:34:12name. I'm going to click on decision
1:34:14maker.
1:34:15Don't worry, we're going to do this for
1:34:17a few companies. So, you see what we're
1:34:19talking about. Company name, decision
1:34:20maker. Then, what do we have next? Email
1:34:24address. So, here we have decision
1:34:25maker. Then, I'm just going to put first
1:34:27name. And this is just in case I'm going
1:34:29to put first name, last name just in
1:34:31case you want to you plan to automate
1:34:33it. All
1:34:35right, just in case you plan to automate
1:34:37it. Thank you so so much, Pati. This is
1:34:39the best thing I've seen from Kite in my
1:34:41life. That is Have you seen other things
1:34:42from me? This one is small compared to
1:34:45the amount of value that I give out.
1:34:46Now, we have email address. I'm going to
1:34:48show you how to get their email
1:34:50addresses tomorrow. We have email
1:34:52address.
1:34:54So, I'm just putting all this. We have
1:34:58socials. That's their social media. So,
1:35:00I'm just going to put social media. So
1:35:02this social media now it can either be a
1:35:04LinkedIn link it can be it can be
1:35:06LinkedIn it can be Instagram it can be
1:35:08any of that social media gap found this
1:35:11is very very important gap found so gap
1:35:14found is what problem did I find with
1:35:16this business gap found and finally
1:35:20first line I'm going to explain to you
1:35:21guys what first line mean tomorrow so
1:35:24I'm going to just bold all this and then
1:35:27I can just put my favorite font is
1:35:29either quial or elvetical way. And then
1:35:32I'll just increase this font,
1:35:34right? And then I'll just scroll
1:35:37like this.
1:35:43First name, last name, email address.
1:35:46Let's put since I'm going to be showing
1:35:47you email address and the rest tomorrow.
1:35:51So, let's just do social media.
1:35:53You understand? So, I'm just going to
1:35:54create a sheet like this.
1:35:57[snorts]
1:35:59So, I'm not even going to do What's
1:36:01going on? Sorry. One second. User data.
1:36:04Sorry. Can you guys
1:36:17Hey guys, please let's actually stay
1:36:19put. Um, I think he's working on his
1:36:21network. Um, let's just give him a few
1:36:25minutes. is going to be back. But so
1:36:29far, are you guys getting value so far?
1:36:31If you're getting value, I want to see
1:36:35um your responses on the chat. Are you
1:36:37getting value? If you're getting value,
1:36:39just actually type I am getting value on
1:36:41the chat. I want to see that you're
1:36:43getting value.
1:36:45I want to see that you are getting
1:36:48value. Don't worry, it's definitely
1:36:50going to come back again. I think it's
1:36:52raining heavily on his end.
1:36:56I mean know the theme Nigerian networks.
1:36:58Yeah. Okay. Messiah is back now. He is
1:37:00back.
1:37:02>> Sorry guys, I got Can you guys hear me?
1:37:04God, can you hear?
1:37:05>> Yeah, I can hear you loud and clear.
1:37:06Yeah,
1:37:08>> link was plugged to inverter. So, it
1:37:10went off. So, I just had to switch to
1:37:11fiber. I begov. So,
1:37:14>> let me share my screen again.
1:37:16>> How is the class going on? So, I'm even
1:37:18seeing people. Sorry. Even on my phone,
1:37:19everything just got disconnected.
1:37:21Perfect. Perfect. People are saying,
1:37:22"I'm getting value. I'm getting value.
1:37:23I'm getting value. I'm getting value.
1:37:24I'm good, good, good, good, good. I
1:37:26don't I know I am fast, right? People
1:37:28usually complain about that I am fast.
1:37:30It's like I'm just running on 2x speed.
1:37:32But you'll be able to watch a recording
1:37:33later. Yeah. So, uh let me share my
1:37:36screen again.
1:37:41[snorts]
1:37:44So again, can you guys see my screen
1:37:46now? Can you guys see my screen now? Is
1:37:48my screen showing now?
1:37:53I don't think so.
1:37:55>> Yes, we can see your screen.
1:37:57>> Okay, perfect. Perfect. Perfect. So, I
1:38:01have beef. I have beef. That guy, that
1:38:04guy that said uh that developer that
1:38:06said he works with I mean I cannot get
1:38:07HVAC on construction people. I have beef
1:38:10with you. So, because of you, right,
1:38:12because of you, we're going to work with
1:38:15we're going to build a lead sheet of
1:38:16construction businesses because of you.
1:38:18Again, I owe this person. I have beef
1:38:21with you. So, we already have our lead
1:38:25list right here. We already have this J.
1:38:27I have too many tabs open, but that's
1:38:29perfectly fine. Yeah, that's perfectly
1:38:31fine. We'll live with it. We'll work
1:38:32with it. We'll work with it. This one is
1:38:35small, sir. I have a friend. He has like
1:38:39500 tabs open. I don't know if his
1:38:41laptop does it, but anyways. So, you
1:38:44work with construction companies, right?
1:38:45So, let's just check out construction
1:38:47companies. Let what I'm going to do is
1:38:48I'm just going to clear all this.
1:38:51Yeah, I'm going to clear all this so
1:38:53that we can just see exactly what it is
1:38:55that we are working with.
1:38:58So we are we already have A&W
1:39:00construction. No, A&W construction was
1:39:02not the first one we had. A Ruiz
1:39:04Construction. So I'm going to open this.
1:39:08[snorts] So now they have a website A
1:39:10Construction. Now the company name is A
1:39:13Ruiz Construction. I'm going to put that
1:39:16here. company name. I'm going to paste
1:39:18it. AO is construction. I'm going to
1:39:20open this because I don't want anything
1:39:22to bleed into another line. So, I'm just
1:39:24going to do this. I'm just going to clip
1:39:25it. Now, what I mean is, can you see
1:39:27guys, can you see that this thing, the
1:39:29text under company name is entering
1:39:31decision maker. So, what I'm going to do
1:39:32is I'm just going to click here. So,
1:39:34when I click here, it's going to click
1:39:36all tabs. Then I'll click on this text
1:39:38wrapping and then I'll click on clip.
1:39:40So, when I clip, it's not going to
1:39:42bleed. Text is not going to bleed into
1:39:43another tab again. Right? So we have a
1:39:46construction. So who is the decision
1:39:48maker in a construction? So let's just
1:39:50check him out. One way you can check is
1:39:52to check about that's probably their
1:39:54about page. Business profile. Let's see.
1:39:59So Antonio Rui started his construction
1:40:01company with two goals in mind. Blah
1:40:03blah blah. Certification and
1:40:04accreditation. So right now Antonio Rui
1:40:06seems like the only person because now
1:40:08most construction companies they usually
1:40:10just outsource to like other
1:40:11contractors. not contractors like people
1:40:14who actually do the work. You
1:40:15understand? So it's not really it's not
1:40:17always usually a big company. So I will
1:40:19just copy this name Antonio Ruiz and I'm
1:40:21going to under under maker I'm going to
1:40:24put founder or owner. So I'm going to
1:40:27put either you can use either founder or
1:40:29owner. Right? That's decision maker and
1:40:31his first name is Antonio. His last name
1:40:34is Ruiz.
1:40:36He's a grown man. So I expect that a
1:40:38grown man he's probably not going to be
1:40:40on Tik Tok but he's probably going to be
1:40:41where on Facebook right so again guys
1:40:44think
1:40:46so what I'm going to do is I'm going to
1:40:47go to I'm not seeing any of his social
1:40:49media here but I really so see his email
1:40:50and everything the guy has already even
1:40:52shared all his secrets out there right
1:40:54but what else do we need so the gap
1:40:56found we know that ugly website right
1:40:59ugly website
1:41:01you guys can can think of something else
1:41:04like ugly website so now social media
1:41:06let's check out. First thing first, I'm
1:41:08first going to check out the company's
1:41:09name, which is a Ruiz Construction. I'm
1:41:12just going to search it out. I guarantee
1:41:14you we would probably find him on social
1:41:17on. So, this is him right here. We'll
1:41:19probably find him on
1:41:21Huh. He's on LinkedIn. Isn't that
1:41:23something? I thought we'll find him on
1:41:25Facebook actually.
1:41:29Is this the same person?
1:41:32A construction construction co and
1:41:34associates. He's the one actually. So,
1:41:37this is a grown man. This is this is a
1:41:39super grown man,
1:41:41right? And for some reason, he puts his
1:41:43direct email there. I don't think a lot
1:41:44of people reach out to this man. You
1:41:47understand? See, he put his direct email
1:41:48there. T Ruiz. Oh, T. Ruiz might not be
1:41:51him. It might be his son or something.
1:41:54So, I'm just going to put Let me search
1:41:56this email out. Let me search this email
1:41:58out on Google and see. I just want to
1:42:00confirm. By the way, guys, I'm still
1:42:02going to show you exactly how to get
1:42:03emails. This is not that's not what
1:42:04we're doing here.
1:42:12So we have Antonio Ruiz which is oh this
1:42:14is that's actually his email right and
1:42:16then we have Sandra Alvarado. So Sandra
1:42:19Alvarado is the controller project
1:42:22management Antonio Ruiz Victor Alvarez
1:42:25financials anda blah blah blah. So now
1:42:30by the way who out of these guys is most
1:42:33likely going to pay you. So either we
1:42:35reach out to Antonio Ruiz himself who is
1:42:37actually a grown man or we reach out to
1:42:39Sandra Alvarado who is the controller.
1:42:42So or project we don't need project
1:42:44manager. We don't care about that.
1:42:46Office manager or Enrieta Ruiz. I think
1:42:48Enrieta Ruiz is actually going to be
1:42:50better for us because she's the office
1:42:52manager which means she's the one who
1:42:53runs anything office and I think she's
1:42:54either and she's also the corporate
1:42:56secretary. So let's reach out to Enria
1:42:58Ruiz instead. So we're going to change
1:43:01this
1:43:02from we're not reaching out to the
1:43:04founder this time. We're reaching out to
1:43:06the office manager.
1:43:09[snorts]
1:43:11So our name is Enrieta. A proceed. Our
1:43:14name is Enrieta
1:43:17Ruiz. And then I could just search
1:43:20since they don't have any socials here.
1:43:21I could just search Enrieta.
1:43:25We already have our email by the way.
1:43:27Arata Ruiz.
1:43:29Enria Ruiz. Then what's the name of the
1:43:32company again? I'm just going to search
1:43:33it on Google. By the way, guys, most
1:43:35times if you already if you already have
1:43:36like small money, most times you might
1:43:38not even need to do this thing yourself.
1:43:40So see, she's on LinkedIn here. I'm
1:43:43surprised grown people are usually on
1:43:45Facebook. I'm actually surprised that
1:43:46she's on LinkedIn. So I'm just going to
1:43:48copy her LinkedIn right here. She's
1:43:50doing construction. It doesn't even need
1:43:51to be on LinkedIn, but I guess maybe
1:43:53it's a company this and I'll just drop
1:43:54our LinkedIn right here. The gap that I
1:43:56found is all ugly website. Let's just
1:43:58add phone number just in case just in
1:44:00case we see phone number. Most times I
1:44:02don't use phone number, but I have used
1:44:03phone number for a Chinese company and I
1:44:06landed a job. I messaged them on
1:44:07WhatsApp. They actually had WhatsApp.
1:44:10Um, oh sorry, I tried to remember the
1:44:12name of the company. It's a still it's a
1:44:15still I worked with this company for a
1:44:16while until I outsourced their work to
1:44:18somebody and then the person I traveled
1:44:20so the person was not delivering and I
1:44:23was I just lost the ball on that company
1:44:25but I worked with them for like 5 months
1:44:28uh render steel render steel is the name
1:44:30of the company render steel is the name
1:44:32of the company that I wrote I wrote
1:44:34content for them for a long time
1:44:36actually and I got them through their
1:44:37through their WhatsApp number so we have
1:44:40a let's go to another one again. Let's
1:44:43check out another one. So, we checked
1:44:44out aw construction. So, A&W
1:44:47construction, remember? Now, you have to
1:44:48validate. We already checked out A&W
1:44:50Construction and A&W Construction, their
1:44:54website is not bad. It's not looking
1:44:55bad. I know me, I'm not an expert. So,
1:44:57maybe you might be seeing something that
1:44:58I'm not seeing. But compared to the
1:45:00other one, their website is not looking
1:45:01bad at all. At all. You understand?
1:45:04Maybe you could improve it. I don't
1:45:05know. Maybe you could make it look
1:45:06better. I don't know. But their website
1:45:07is, in my opinion, is not even looking
1:45:09bad. But I'm not seeing any about this
1:45:12this this. So I'm just going to copy
1:45:13them and say maybe no about page. You
1:45:16get what I'm trying to say? So this that
1:45:17has the link. Sorry guys. Something
1:45:20[snorts] else you should also add is
1:45:22when you add company name add link URL.
1:45:26So I'm just going to put URL. And this
1:45:27is where you put the link to the
1:45:28website. So I have to go back to A&W.
1:45:32Not A&W, sorry, AOE. I have to go back
1:45:34to AOE
1:45:36and copy the website.
1:45:39how to copy go to a and then copy the
1:45:41website. So let's drop Aries website
1:45:43here and then we'll go do the exact same
1:45:45thing. But you guys you get my exact. So
1:45:47tomorrow I'm still going to show you
1:45:48guys how to build email addresses, get
1:45:50phone numbers, get all these things. So
1:45:52now here we have the gap found is ugly
1:45:54website. Another one we see the gap
1:45:56found is like this A&W now, right? The
1:45:59gap found is maybe the website is not
1:46:01SEO. You understand what I'm trying to
1:46:03say? Or maybe no reviews or maybe it's
1:46:04just basic, right? It's just basic. So
1:46:07those are things I think you just build
1:46:08gap found. This class has already gone
1:46:09on for too long. So,
1:46:12um, let's see.
1:46:15Yeah. And then after that, tomorrow I'll
1:46:17show you how to find the decision
1:46:18maker's real email address, personalized
1:46:19first lines that clients love, code
1:46:21email frameworks, plus templates that
1:46:23get replies, blah blah blah. Anyway,
1:46:25tomorrow I'm going to teach you every
1:46:27single thing you now need to do to
1:46:29actually get this client. I'll show you
1:46:31every single thing you need to do to
1:46:34actually get this client to hire you.
1:46:35I'll show you how to reach out to them,
1:46:37how to talk to them. You get what I'm
1:46:39trying to say, right? [snorts] So guys,
1:46:42we're going to have a Q&A section
1:46:44tomorrow. We're going to have I think
1:46:45we're done with the class. Yeah. Yeah.
1:46:47We're done with the class roughly. So,
1:46:48we're going to have a Q&A section
1:46:50tomorrow. But for now, what I need you
1:46:52guys to do is let's go to my Instagram,
1:46:54guys. I want you guys to come to So, if
1:46:57you have questions, I'm going to be
1:46:58responding to questions for the rest of
1:47:00the night on my Instagram. Here's
1:47:01something I'm working on. Let me not
1:47:02show you guys my secrets. I have my
1:47:05secrets in this life and the things I'm
1:47:06working on that giving me money.
1:47:09Let me not show you guys. So my
1:47:10Instagram is misiah_ite. So guys, please
1:47:13if you have any questions, just go on
1:47:15Instagram right now. Go on Instagram
1:47:17right now and follow me on Instagram,
1:47:20guys. So go on Instagram, misiah_.
1:47:23I don't know if I'll be allowed to drop
1:47:24the link right here.
1:47:28So if you again, we're going to have a
1:47:29this is not like a Q. I'm not forcing
1:47:31you, right? But just I'm just saying if
1:47:34if you've been enjoying what I've been
1:47:35teaching so far. If you've been enjoying
1:47:37what I've been teaching so far, right,
1:47:38just go on Instagram, give me a follow.
1:47:40I have a lot of followers on LinkedIn
1:47:42already. For some reason, my Instagram
1:47:43is dragging. Who can help me with that?
1:47:46Anyways, yeah, I hope you guys uh
1:47:50enjoyed today's chat, today's class.
1:47:52Right, again, I've told you guys what
1:47:54we're going to be covering tomorrow, and
1:47:55tomorrow is going to be even more
1:47:56massive. Today is actually pretty basic
1:47:59stuff. Today is pretty. So, I actually I
1:48:01put a lot more effort in tomorrow's
1:48:02class. So I guarantee you even if you
1:48:04have any complaints tomorrow's class is
1:48:05going to be much much better right
1:48:07because again tomorrow I'm going to
1:48:08teach you outbound and how to get this
1:48:10client to hire you because that is what
1:48:12is important. So what I need you guys to
1:48:14do today is first what is your what do
1:48:17you help clients do, right? What is the
1:48:20one problem that you want to solve for
1:48:22the client? Who are your who is your
1:48:24ideal client? You get what I'm trying to
1:48:26say? Who's your ideal client? Once you
1:48:28get all that information down, where are
1:48:30your ideal clients? Right? Where are
1:48:31your ideal clients? So somebody say,
1:48:34"How long would it take to gather like
1:48:36200?" Sometimes you could actually just
1:48:39do 20 per day. You only need 100. In my
1:48:41opinion, you only need